New Jersey - OUTFRONT Media

Transcription

New Jersey
185 U.S. Highway 46 / Fairfield, New Jersey / 973.575.6900 / OUTFRONTmedia.com
Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful
advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations.
We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh
thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and
mobile integration, to improved business practices.
We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always.
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Why Go Out-of-Home?
95%
80%
61%
20%
Outdoor
40%
Commuters
60%
91%
70%
71%
67%
Internet
96%
Newspaper
100%
Radio
Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from
home and with out-of-home ads whether in their cars, riding mass transit, on foot or at the
point-of-sale.
OOH advertising reaches almost the entire U.S. adult population each
week.
Television
According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending even more
time out of home — more than 89% of U.S. residents aged 18 or older are exposed to Outdoor
advertising each day. Outdoor advertising reaches consumers 24/7 — during their daily
commute, on their lunch break and throughout shopping trips. Out-of-home is often the last
message a consumer receives before making a service or buying decision.
Pedestrians
It’s Simple — That’s Where the People Are!
New Jersey
0%
Out-of-Home
Why OUTFRONT Media?
We deliver audience.
Our media is targetable by market and demographic, allowing us to pinpoint accurately who
you need to reach, and then reach them consistently — more than 20 times each month. With
our newest media measurement system, TAB OOH Ratings, we are able to further refine our
delivery.
Nearly three-quarters of outdoor viewers shop on their way home from work; more than
two-thirds make their shopping decisions while in the car and more than one-third make the
decision to stop at the store while on their way home — all times when outdoor advertising has
the opportunity to influence purchasing and service decisions.
Source: Arbitron Out-of-Home Advertising Report, 2013
Why Now?
We deliver service.
We are committed to delivering research and information that helps tailor a program to achieve
your marketing objectives. We are committed to the “after-sale,” following your program through
to success.
We deliver America.
Out-of-home is the LAST mass reach medium. Beyond fragmentation and self-selection is
an emerging marketplace that is redefining how we interact with media and content. As the
traditional media model gets reconfigured, out-of-home becomes the ONLY mass media choice.
We are always there and we are always on.
Whether it’s bulletins in suburban communities, transit shelters and bus kings in our urban
centers, rail displays in transportation systems that connect bedroom communities to
commercial centers, high-impact digital billboards, or standard billboards on highways entering
or leaving major cities, we have you covered.
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Fairfield, New Jersey 07004
(973) 575-6900 / OUTFRONTmedia.com
National In-Car Study
18 1/2 Hours per week on the road!
New Jersey
Billboards move consumers to action!**
On a roadside billboard, have you ever learned of...
2:52
3:00
a phone number
28%
44%
a radio tune-in
Typical Weekend
a TV show tune-in
0%
How much time in hours or minutes do you spend combined,
either driving or riding as a passenger in any vehicle, on a
typical weekday/weekend?
47%
bus stop?
26%
a website address
Typical Weekday
59%
58%
a restaurant*
0:00
public bus, not including
a school bus?
50%
a store*
2:00
1:00
At any time in the past 7 days have you noticed a...(total)
58%
an event
2:07
Buses & Shelters get attention!**
38%
taxi cab?
33%
25%
50%
75%
0%
25%
50%
75%
100%
*and visited establishment
Results displayed in hours: minutes
31% Increase in time spent in-car.
3:00
2:00
e
eas
ncr
I
31%
71% of travelers notice Billboard Ads.*
Most of
the Time
28%
a sit-down
restaurant
Sometimes
34%
44%
22%
82%
a grocery store
53%
a drug store
58%
a convenience store
1:00
0
From work to...
fast-food restaurant
2:52
2:11
Workers shop on their way home.**
2003
2009
Each Time
9%
Almost
Never
16%
a dept. store
Never
11%
32%
63%
a “Big Box” store
0%
25%
50%
75%
During our 2003 national in-car media survey, Arbitron found
that Americans averaged 2 hours and 11 minutes in their cars
during an average weekday; in 2009, Americans are reporting
spending 2 hours and 52 minutes in their cars per weekday —
a 31% increase.
Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads.
Source: Arbitron National In-Car Study 2009
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
100%
Out-of-Home Creates Awareness!
New Jersey
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
70%
Say OOH is very, or
somewhat likely, to
influence a purchase.
58%
Search the web as a
direct result of seeing
an ad.
55%
Use mobile /social
media to share
information while
viewing
an OOH ad.
Source: Touchpoints USA Billboard Study, 2012
Are more likely to learn
about the brand being
advertised.
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
41%
Moving Consumers to Action!
New Jersey
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
40%
40%
40%
viewed a
DIRECTIONAL ad
WATCHED a TV
program
advertised
visited a
RESTAURANT
advertised
TALKED about a
product advertised
ATTENDED an event
advertised
29%
28%
26%
26%
18%
shopped a
SALE in-store
that week
shopped a
SALE online
that week
visited a
WEBSITE that
was advertised
39%
IMMEDIATELY
visited business
Source: Arbitron OOH Industry Report, 2013
CALLED
a phone number
advertised
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
33%
OOH: A Return On Your Investment
New Jersey
$4.00
$3.50
$2.80
$2.50
$2.43
$3.38
$3.14
$2.41
$1.00
$.50
OOH
PRINT
$1.50
ONLINE
$2.00
TV
The British media research firm Brandscience analyzed over 600
econometric case studies to gauge the impact of out-of-home on sales
results. The information is used to provide insights about how out-of-home
advertising works relative to other media, independently and in synergy
with other media. Brandscience found for each dollar spent on out-of-home
advertising, an average of $2.80 was received in sales. Television and print
advertising have a lower ROI, yet receive a greater share of the dollars in
the average media mix.
Sales ROI
$3.00
RADIO
It’s Simple — That’s Where the People Are!
$-
Research studies have repeatedly shown that OOH significantly lowers the cost of advertising.
To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines
can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers
the same audience at significantly lower costs. Only radio comes anywhere close.
$50.00
Using out-of-home in combination with other media improves
the retention of a campaign’s advertising message. This works
particularly well for television and online advertising.
Television
Newspapers
Magazines
$40.00
Internet
Cable
Broadcast
18
Message Decay Rate (Days)
$30.00
Online
$20.00
OOH
Radio
$10.00
ly
es
s
ai
in
D
us
B
Se
a
Sp
ot
rc
Po h S
G
en rta ite
lS s
er
B
us al C ite
s
in
o
nt
Sp
es
en
s
ot
C
on t
TV
N
te
et
nt
Ea
w
or
rly
k
E
T
Sp V
ve
ot P .
Sp TV rim
e
ot
N
TV ew
s
Pr
im
e
In Ne
te tw
rc o
r
Zo onn k
ne ec
t
d
N
Sp
ew
ot
sw
M
e
W en ek
l
om ’s
In ies
en te
re
’s
Fa st
sh
B ion
us
in
es
s
el
t
Po er
st
B er
ul
le
tin
N
et
w
or
k
14
12
10
8
6
4
2
$0
Sh
16
0
Without OOH
Source: OAAA.org, 2013
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
With OOH
Increase Your Reach!
New Jersey
According to a 2012 survey conducted by Touchpoints USA, when OOH is added to
a media plan, it can increase reach by 18% for TV and up to 45% for Radio.
+316%
+212%
+18%
TV
+68%
+45%
Radio
Web
Social
Mobile App
Source: Touchpoints USA Billboard Study, 2012
Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media.
400
350
294
300
250
180
200
150
100
50
61
350
311
Television
174
98
Search
61
98
63
Facebook
Source: Arbitron OOH Industry Report, 2013
95
Newspaper/Magazine
Out-of-Home
Twitter
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Radio
154
Top 50 Market Coverage
Market
CBSA
Population Age 18 +
Phoenix-Mesa-Scottsdale, AZ
3,457,429
Detroit-Warren-Dearborn, MI
3,332,255
Riverside, CA
3,307,319
Seattle-Tacoma-Bellevue, WA
2,909,229
Minneapolis - St. Paul, MN
2,698,084
San Diego-Carlsbad, CA
2,563,295
Tampa-St. Petersburg (Sarasota), FL
2,374,159
Baltimore-Columbia-Towson, MD
2,188,674
St. Louis, MO-IL
2,177,675
Denver-Aurora-Lakewood, CO
2,157,155
Pittsburgh, PA
1,903,444
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Orlando-Kissimmee-Sanford, FL
1,859,297
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New York, NY /
15,806,405
North Jersey & Central Jersey
Los Angeles-Long Beach, CA
10,363,815
Chicago, IL-IN-WI
7,322,541
Dallas-Ft. Worth-Arlington, TX
5,239,799
Houston-The Woodlands, TX
4,885,987
Miami-Ft. Lauderdale, FL
4,783,986
Philadelphia, PA-NJ-DE-MD /
4,727,310
South Jersey
Washington, DC-VA-MD-WV
4,720,493
Atlanta, GA
4,298,956
Boston-Cambridge-Newton, MA-NH
3,811,087
San Francisco /
Oakland /
3,714,911
San Jose, CA
•
Bulletins/
Walls
indicates OUTFRONT media available
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New Jersey
Posters/
Jr. Posters
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Commuter Rail/
Subway
Buses
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Street
Furniture
Wrapped
Media
Lifestyle Centers/
City Lights
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indicates digital media available
New Jersey
185 U.S. Highway 46
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Airports
Last Rev. 07/05/16
Top 50 Market Coverage
Market
•
CBSA
Population Age 18 +
Bulletins/
Walls
New Jersey
Posters/
Jr. Posters
Portland-Vancouver, OR-WA
1,852,687
•
Charlotte-Concord, NC-SC
1,843,603
•
San Antonio-New Braunfels, TX
1,780,935
•
Sacramento-Roseville, CA
1,741,842
••
Cincinnati, OH-KY-IN
1,647,337
•
Las Vegas-Henderson-Paradise, NV
1,615,337
••
Cleveland-Elyria,OH
1,615,309
•
Kansas City, MO-KS
1,577,229
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Columbus, OH
1,545,222
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San Jose-Sunnyvale, CA
1,525,784
••
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Austin-Round Rock, TX
1,518,122
Indianapolis-Carmel-Anderson, IN
1,500,259
••
Nashville-Davidson, TN
1,406,121
••
Virginia Beach, VA-NC
1,342,960
•
Providence-Warwick, RI-MA
1,287,098
•
Milwaukee-Waukesha, WI
1,205,977
•
Jacksonville, FL
1,122,497
••
Oklahoma City, OK
1,024,675
Memphis, TN-MS-AR
1,007,324
••
Richmond, VA
993,380
•
Louisville, KY-IN
989,275
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New Orleans-Metairie, LA
984,141
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Hartford-West Hartford, CT
962,897
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Raleigh, NC
958,147
•
Buffalo-Cheektowaga, NY
906,516
Birmingham-Hoover, AL
883,982
Rochester, NY
855,479
indicates OUTFRONT media available
•
Commuter Rai/
Subway
Buses
Street
Furniture
Lifestyle Centers/
City Lights
•
•
Airports
••
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•
indicates digital media available
Source: Census Data (2016 Update)
New Jersey
185 U.S. Highway 46
Wrapped
Media
Last Rev. 07/05/16
New Jersey Overview
New Jersey
New Jersey has the highest population density in the United States and it’s continuously growing each year.
This market is especially unique because it's located in between two large cities—Philadelphia and New York
City. New Jersey is a complete driving market and OUTFRONT Media advertising reaches these travelers with
the largest inventory of billboards in New Jersey.
Deliver your message directly to your consumers by displaying your ad where they shop, eat and commute
to work by gathering a variety of New Jersey outdoor advertising solutions provided by OUTFRONT Media.
Reach busy commuters everywhere from key highways and intersections to primary and secondary roadways
with high impact New Jersey static or digital billboard options, or reach specific targets by using neighborhood
penetration with the use of our posters and junior posters making it ideal for point of purchase desicions. This
market enables advertisers to target the hard-to-reach, upscale audiences with strategically-placed billboards
in New Jersey’s wealthiest communities.
Deliever your message and create buzz with a variety of New Jersey billboards; from state-of-the-art digital
billboards to high-impact bulletins.
Market Demographics:
CBSA Population (A18+):
HHI $100K+:
College Educated (4+ yrs):
White Collar Occupation:
Blue Collar Occupation:
15,806,405
31.5%
35.9%
64.4%
16.0%
Available Products:
Race & Ethnicity:
White:
47.8%
Asian: 10.1%
AA/B:
15.7%
Other: 2.5%
Hispanic:
23.9%
Source: Census Data, CBSA New Jersey, 2016 update
• Digital Bulletins
• Digital Posters
• Bulletins
• Posters
• Jr Posters
• Phone Kiosks
• Mobile Geofencing
36 Faces
7 Faces
717 Faces
1,932 Faces
1,291 Faces
90 Faces
Market In Motion:
Drove alone to any place (wk):
Traveled 200+ miles (wk):
Spent 30+ minutes traveling to work one way:
69.7%
21.5%
26.3%
Source: Scarborough Research 2014, CBSA: New York/Newark/Jersey City, Release 1
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Points of Interest
Major Points of Interest:
MetLife Stadium
IZOD Arena
Meadowlands
Prudential Center
Liberty Science Center
Atlantic City
Morey’s Pier
Jenkinson’s Boardwalk
Six Flags Great Adventure
Jersey Shore Beaches
New Jersey Performing Arts Center
Starland Ballroom
Newark Liberty International Airport
Local Events:
New Jersey State Fair
QuickChek New Jersey Festival of Ballooning
Miss America Pageant
Atlantic City Beer and Music Festival
Wildwoods International Kite Festival
New Jersey Seafood Festival
Toms River Halloween Parade
Major Headquarters
Johnson & Johnson
Fuze Beverage
CNBC
Prudential Financial
PSEG Coporation
Wakefern Food Coporation
Pretzel Crisps
Applegate Farms
B&G Foods Corporation
Ferrero SpA
Professional Sports Teams:
New Jersey Devils (NHL)- Newark, NJ
New York Giants
New York Jets
New York Red Bulls
New Jersey
Colleges/Universities:
The College of New Jersey
Caldwell University
Centenary College
College of Saint Elizabeth
Princeton University
Rutgers University
Drew University
New Jersey Institute of Technology
Richard Stockton College of New Jersey
Montclair State University
Seton Hall University
Georgian Court University
Monmouth University
Ramapo College of New Jersey
Rider University
Rowan Univeristy
Stevens Institute of Technology
Saint Peters University
William Paterson University
Kean University
Stockton University
Fairleigh Dickinson University
Felician College
Berkeley College
Thomas Edison State College
University of Medicine and Dentistry
New Jersey City University
Shopping Centers/Nightlife:
Jersey Shore Premium Outlets
The Mall at Short Hills
Westfield Garden State Plaza
Riverside Square
Bridgewater Commons
Paramus Park
Borgata Hotel Casino & Spa
Harrah’s
Golden Nugget
Tropicana Casino & Resort
Ceasars Hotel & Casino
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Media Type by County
County
Population Age 18 +
Atlantic
213,606
Bergen
729,612
Burlington
349,877
Camden
393,436
Cape May
77,486
Essex
601,612
Hudson
536,437
Hunterdon
98,144
Mercer
290,411
Middlesex
809,858
Monmouth
630,380
Morris
499,397
Ocean
576,567
Passaic
501,226
Somerset
253,982
Sussex
112,216
Union
422,140
Warren
108,691
New Jersey
Bulletins
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Posters
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Junior Posters
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Digitals
Phone Kiosks
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Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
OUTFRONT Mobile Network
New Jersey
Prime. Engage. Capture.
What advertising opportunities are on the OUTFRONT Mobile Network?
The OUTFRONT Mobile Network is a customized geofencing solution, with location verification enabled. Advertisers place a virtual
radius around OOH assets and key secondary locations, which triggers the delivery of mobile banner ads. While in the geofence,
consumers actively engaged with an app in the OUTFRONT Mobile Network, have the opportunity to be delivered a banner ad.
Upon clicking the banner ad, the consumer is taken to a dynamic landing page, where further actions can take place.
How can the OUTFRONT Mobile Network connect with consumers?
Mobile ads allow advertisers to create an one-to-one engagement with consumers. After being primed by the OOH ad, the
consumer can learn more about the brand or service via their mobile phone. Utilizing the dynamic landing page, advertisers can
communicate specific action items for the consumer. Examples include: interactive directions, click to call, click to website, video.
Product Information:
• Lat/Long Defined Virtual Radius
• Banner Ad (320 x 50), PNG/JPEG/GIF
• Templated Mobile Optimized Landing Page
Branded Header (320 x 200), Directions, Call,
Video (YouTube hosted), Promo, Custom Button
• Deliverable Targets: Impressions, CTR, SAR
• Retargeting option available
Coverage:
National
Why is the OUTFRONT Mobile Network valuable to advertisers?
Studies show OOH as the best primer for mobile engagement, with consumers 48% more likely to click a mobile ad after being
exposed to it on OOH first*. By layering mobile onto any OOH campaign, advertisers gain additional insight on consumer
engagement with their brand, measured by engagement metrics of click through rate (CTR) and secondary action rate (SAR).
New Jersey
185 U.S. Highway 46
*SOURCE: Ocean Beyond OOH Neuroinsight, 2015
Last Rev. 07/05/16
Digital Bulletins
New Jersey
Dynamic. Relevant. Impact.
What advertising opportunities are on digital bulletins?
These bright and bold digitals allow an advertiser to display their ad for a “spot” — 8 seconds on a 8-spot loop. With messages that
are easily changed, advertisers can day-part segments of their campaign making messages not only relevant but timely.
How can the digital bulletins connect with consumers?
Utilizing Twitter, Facebook, and other social media sites to connect with your customers by announcing news, events, contests,
giveaways. Keep consumers updated in real time on digital billboards.
Why are digital bulletins valuable to advertisers?
Advertising with one of our digital billboards is a great opportunity to stand out from the crowd. Production costs are no longer an
issue. Digital billboards allows the advertiser to change copy within minutes without any printing or installation costs.
• LED Display Size:
14’H x 48’W
20’H x 60’W
16’H x 60’W
• Spot Length :08 seconds; :30 seconds
• Hours: 24 hours; 18 hours*
• Static Only
Coverage:
See next page for complete coverage
*The spot delievery is calculated using 91% of the total time available as the contract
guarantees. The remaining time is used for service (replair, replace) and short term
campaigns.
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Digital Bulletin Locations
New Jersey
Northern Counties
Unit:
N39
N108
N109
N110
N134
154
176
243
244
254
255
354
392
393
429
430
436
446
457
466
467
498
588
7065
7072
7081
9965
9966
Description:
E/S NJ Tpke .6 mi S/O Exit 15 E Newark F/S
E/S Rt. 287 N/O Rt. 23 Bloomingdale F/N
E/S Rt. 287 .1 mi N/O Rt. 23 Bloomingdale F/S
N/S I-280 @ Harrison Ave., Harrison F/W
N/S Rt. 495 .1 mi E/O Lincoln Tunnel Toll Weehawken F/E
E/S Rt. 17 N/O Paterson Plank Rd F/N
N/S Rt. 4 & Erie Rr Underpass Hackensack F/E
N/S I-78 & Frelinghuysen Ave Newark F/E
N/S Rt 4 E/O Erie Rr Overpass Hackensack F/W
S/S Rt 46 W/O Union Blvd Totowa F/E
S/S Rt 46 W/O Union Blvd Totowa F/W
S/S I-80 E/O G.S.P Elmwood Park F/W
S/S Rt. 4 & Kinderkamack Rd Hackensack F/E
S/S Rt. 4 & Kinderkamack Rd Hackensack F/W
W/S NJ Tpke 1.1 mi S/O Exit 16 Toll Plaza Secaucus F/N
W/S NJ Tpke 1.1 mi S/O Exit 16 Toll Plaza Secaucus F/S
N/S I-78 W/O NJ Tpke Toll Plaza Newark F/E
E/S NJ Turnpike S/O Newark Int’l Airport Elizabeth F/S
W/S Lincoln Tunnel Ramp .25 mi S/O Toll Booth Wee F/N
S/S Lincoln Tunnel Ramp W/O Rt 1 & 9 No. Bergen F/E
S/S Lincoln Tunnel Ramp W/O Rt 1 & 9 No. Bergen F/W
E/S G.S.P. N/O Sayreville Toll Plz Sayerville F/S
E/S G.S.P. N/O Sayreville Toll Plz Sayreville F/N
I-287 0.6 mi N/O Exit 7 W/S F/N
I-287 N/O Exit 6 F/S
S/S Rt 22 Median w/o Madison Street Union F/E
N/S I-80 .1 mi E/O River Road F/W
N/S I-80 .1mi E/O River Road F/E
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Digital Bulletin Locations
New Jersey
Southern Counties
Unit:
80
299
496
5044
5113
5114
7022
7023
7047
Description:
E/S Rt. 35 @ Waycake Crk Holmdel F/W
E/S Rt. 9 N/O Rt. 516 Old Bridge F/S
E/S Rt. 9 N/O Rt. 516 Old Bridge F/N
E/S Rt. 35 N/O Shark Rvr Bridge Avon By The Sea F/S
E/S Rt. 35 .4mi N/O Sunset Ave Ocean F/N
E/S Rt. 35 .40 mi N/O Sunset Ave Ocean F/S
Route 72 W/O Route 9 F/W
Route 72 W/O Route 9 F/E
Route 9 @ Sunset Ave. F/N
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Digital Posters
New Jersey
Influential. Progressive. Flexible.
What advertising opportunities are on digital posters?
With our expanding digital network, digital posters will provide you the opportunity to hand-select specific locations to desired markets
to reach target demographic groups. The digital format also allows you to hyper-localize campaigns across a national landscape.
How can the digital posters connect with consumers?
Give your campaign ultimate creative flexibility utilizing the vivid high-resolution display and keep the audience posted with to-theminute updates, countdowns, and messaging that keeps everyone engaged.
• LED Display Size:
10’6"H x 22’W
• Spot Length :08 seconds
• Hours: 24 hours*
• Static Only
Coverage:
Why are digital posters valuable to advertisers?
Strategic placement of illuminated LED posters in high traffic areas ensures the greatest reach for your message. With a constant
flow of potential consumers exposed to your ad, your investment sees a low CPM that is as mind-blowing as the stunning display.
*The spot delievery is calculated using 91% of the total time available as the contract
guarantees. The remaining time is used for service (replair, replace) and short term
campaigns.
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Digital Poster Locations
New Jersey
Unit:
5508
6821
6822
2335
2336
6788
6789
Description:
S/S Rt. 37 W/O Washington Ave Toms River/ F/E
N/S Rt 36 E/O Rose Lane Union Beach F/E
N/S Rt 36 E/O Rose Lane Union Beach F/W
W/S Rt. 35 opp. 9th Street Sayreville F/N
W/S Rt. 35 opp. 9th Street Sayreille F/S
S/S Rt. 66 E/O Asbury Ave Neptune F/E
S/S Rt. 66 E/O Asbury Ave Neptune F/W
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Static Bulletins
New Jersey
Exposure. Presence. Impressions.
What advertising opportunities are on static bulletins?
With more than 700 bulletins located throughout the New Jersey Metro area and all 13 counties your message reaches
motorists from all parts of the tri-state area. From northern to southern New Jersey, your message can be targeted or delivered
to a mass audience.
How can static bulletins connect with consumers?
With a tremendous visibility to vehicular traffic, bulletins impact commuters on-the-go and prove influential in purchasing decisions!
Commuters traveling to work are exposed to bulletins for the entire duration of the campaign.
• 14’H x 48’
• 20’H x 60’
• 16’H x 60’
• Odd Sizes
• Sizes vary by location
• Extensions available
Coverage:
Why are static bulletins valuable to advertisers?
Bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message to your
masses. Your message can be targeted or delivered to a mass audience in several different locations.
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Bulletin Inventory Coverage
Atlantic26
Atlantic City
18
Egg Harbor
1
Mays Landing
1
Pleasantville6
Bergen93
Carlstadt4
East Rutherford
2
Elmwood Pk.
7
Englewood2
Fairlawn4
Fairview1
Fort Lee
15
Hackensack 4
Hasbrouck5
Little Ferry
6
Lodi10
Mahwah6
Palisades Pk.
2
Paramus3
Ridgefield Boro
4
Ridgefield Pk.
4
River Edge
1
Rochelle Pk.
3
Saddlebrook6
So. Hackensack
2
Wood-Ridge
2
Burlington8
Burlington5
Mt. Holly
3
Cape May
Dennis Twp.
1
1
Essex114
Belleville2
Bloomfield1
East Orange 1
Fairfield2
Irvington5
Livingston4
Newark96
Verona3
Hudson75
Bayonne4
Harrison5
Jersey City
23
Kearny2
North Bergen
19
Secaucus14
Union City
3
Weehawken5
Hunterdon2
Flemington1
Readington
1
Mercer3
Lambertville1
Trenton2
717 Active Bulletins
Monmouth New Jersey
103
Aberdeen
2
Avon1
Brielle1
Colts Neck
1
Freehold7
Hazlet4
Highlands2
Homde1
Howell11
Keyport4
Little Silver
1
Manalapan14
Manasquan1
Marlboro 8
Middletown
6
Millstone1
Neptune4
Ocean Twp.
16
Red Bank
5
Spring Lake
1
Union Beach 1
Wall9
W. Long Branch
2
Middlesex59
Carteret4
Cranbury1
East Brunswick
2
Edison2
Iselin2
Monroe Twp.
2
New Brunswick
1
Old Bridge
6
Piscataway6
Sayreville8
South Amboy
10
South Brunswick
2
Woodbridge13
Morris43
Butler4
Denville4
Dover2
Hanover
3
Jefferson2
Kinnelon2
Montville5
Morris Plains
1
Mountain Lakes
2
Mount Olive
3
Randolph2
Riverdale2
Rockaway Boro
2
Rockaway Twp.
1
Roxbury8
Ocean65
Barnegat Twp.
17
Berkley Twp
4
Brick Twp.
4
Forked River
4
Lacey1
Lakehurst1
Lakewood1
Manahawkin1
Manchester Twp.
1
Point Pleasant
1
Point Pleasant Boro
5
Stafford Twp.
10
Toms River
9
Waretown4
West Creek
2
Passaic46
Bloomingdale2
Clifton15
Hawthorne2
Passaic6
Passaic Cont.
Somerset6
Bridgewater1
Green Brook
2
Hillsborough1
No. Plainfield
1
Somerville1
Sussex8
Andover5
Franklin2
Sparta1
Union65
Elizabeth31
Hillside15
Linden2
Rahway4
Roselle1
Scotch Plains
1
Union11
Warren4
Hackettstown1
Phillipsburg3
Rockland (NY)
Hillburn
Spring Valley
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
.
Paterson4
Totowa6
Wayne10
Woodland Park
1
4
2
2
Static Bulletins
New Jersey
North Jersey
South Jersey
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Bulletin County Allotments
New Jersey
County
A18+ Population
Avg Weekly OOH
Ratings*
50 weekly TRP
75 weekly TRP
100 weekly TRP
200 weekly TRP
Bergen
729,612
165,776
2
3
4
9
Essex
601,612
199,442
2
2
3
6
Hudson
536,437
156,713
2
3
3
7
Hunterdon
98,144
42,810
by unit
by unit
by unit
by unit
Middlesex
650,360
134,355
2
4
5
10
Monmouth
486,425
64,711
4
6
8
15
Morris
388,474
69,820
3
4
6
11
Ocean
450,622
27,432
8
12
16
33
Passaic
383,859
155,750
1
2
2
5
Somerset
253,982
88,690
1
2
3
6
Sussex
112,216
27,329
2
3
4
8
Union
422,140
155,369
1
2
3
5
Warren
82,678
51,510
1
1
2
3
NJ Metro 13 Counties:
13 units
20 units
27 units
54 units
NJ Metro 13 Counties Weekly OOH Ratings (A18+):
2,505,818
3,855,105
5,204,391
10,408,783
NJ Metro 13 Counties: A18+ Population
NJ Metro 13 Counties: Avg Weekly OOH Ratings (A18+)*
5,232,990
192,755
NOTE: OOH Ratings are based on market averages only (NJ Metro);
actual Ratings will be based on contracted units.
*Source: TAB October 2015 Update
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Posters
New Jersey
Visible. Bright. Green.
What advertising opportunities are on eco posters?
Posters are made of 100% recyclable polyethylene printed copy and are highly visible to both pedestrian and vehicular traffic.
Achieve dramatic large-scale impact and frequency with multiple units strategically located to maximize your advertising potential.
Eco posters are a perfect media option for both local and retail advertisers.
• 10.5’H x 22.8”W
Coverage:
How can eco posters connect with consumers?
Neighborhood penetration makes posters the ideal point of purchase media. Demographic-specific locations bring your ad
directly to your target audience. Targeted programs include upscale showings, general market, ethnic and individual locations.
Why are eco posters valuable to advertisers?
These big, bold and environmentally friendly boards are visually superior to traditional 30-sheet posters — regardless of weather
conditions. Posters are seamless, guaranteeing consistent color tone across the surface of the board.
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Posters Inventory Coverage
Bergen217
Bergenfield12
Bogota4
Carlstadt11
Cliffside Park
4
Dumont4
East Rutherford
4
Edgewater9
Elmwood Pk.
10
Fairlawn7
Fort Lee
12
Garfield3
Hackensack35
Hasbrouck4
Little Ferry
10
Lodi10
Lyndhurst9
Mahwah8
Montvale2
No. Arlington
1
Palisades Pk.
8
Ridgefield3
Ridgefield Pk.
6
Rochelle Pk.
1
Rutherford6
Saddle Brook
15
Teaneck2
Tenafly1
Teterboro4
Wallington6
Woodridge6
Essex208
Belleville 15
Bloomfield25
East Orange
20
Fairfield3
Essex Cont.
Irvington22
Livingston6
Maplewood4
Montclair10
Newark58
Orange23
Roseland1
Verona6
West Orange
15
Hudson169
Bayonne21
East Newark
3
Harrison8
Hoboken2
Jersey City
76
Kearny23
North Begen
10
Secaucus6
Union City
10
W. New York
4
Weehawken6
Hunterdon46
Clinton6
Glen Gardner
2
Hampton3
Lebanon6
Milford2
Readington13
Alexandria Twp
2
Kingwood Twp
6
Raritan 6
Middlesex232
Dunellen
9
East Brunswick
6
Edison3
Helmetta1
Highland Park
1
Iselin2
Metuchen5
Middlesex16
Monroe3
New Brunswick
17
No. Brunswick
9
Old Bridge
23
Perth Amboy
13
Piscataway6
Sayreville31
So. Brunswick
13
So. Plainfield
1
So. River
2
So. Amboy
24
Woodbridge44
Monmouth299
Aberdeen18
Asbury Park
11
Atlantic Highlands
9
Avon by the Sea
4
Belmar2
Bradley Beach
5
Colts Neck
2
Eatontown 5
Freehold10
Hazlet13
Highlands3
Holmdel
11
New Jersey
Monmouth Cont.
Howell14
Keyport 15
LongBranch19
Manalapan16
Manasquan 2
Marlboro4
Matawan4
Middletown 22
Millstone9
Neptune 20
Ocean Twp
25
Red Bank
19
Union Beach
2
West Long Branch
3
Wall Twp
30
Morris146
Boonton
4
Butler8
Chester4
Denville9
Dover25
Hanover4
Jefferson9
Kenvil
2
Mine HIll
2
Montville
8
Morris Plains
4
Morristown
5
Mt Olive
6
Netcong3
Parsippany
6
Randolph5
Riverdale2
Rockaway 13
Roxbury19
Washington4
Passaic112
Sussex72
Bloomingdale6
Clifton32
Haledon10
Hawthorne8
Passaic12
Paterson
33
Prospect Park
2
Totowa3
Wayne6
Andover13
Branchville4
Bryam3
Franklin8
Hamburg6
Newton12
Sparta12
Stanhope2
Sussex12
Ocean136
Union174
Barnegat8
Berkeley11
Brick9
Jackson3
Lacey 3
Lakehurst8
Lakewood8
Manchester20
Point Pleasant
3
Point Pleasant Beach
5
Toms River
39
Stafford9
So. Toms River
6
Waretown4
Somerset47
Bound Brook
1
Branchburg4
Bridgewater5
Franklin Twp
4
Green Brook
7
Hillsborough6
No Plainfield
11
Somerville9
Elizabeth41
Fanwood2
Garwood1
Hillside20
Linden26
Plainfield 22
Rahway15
Roselle10
Roselle Park
13
Springfield2
Union22
Warren81
Belvidere7
Buttyville7
Franklin Twp
4
Greenwich1
Hackettstown18
Independence4
Knowlton1
Liberty Twp
3
Mansfield4
Phillipsburg4
Washington26
White Twp.
2
1,932 Active Posters
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Posters
New Jersey
North Jersey
South Jersey
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Poster County Allotments
New Jersey
County
A18+ Population
Avg Weekly OOH
Ratings*
50 weekly TRP
75 weekly TRP
100 weekly TRP
200 weekly TRP
Bergen
729,612
53,440
7
10
14
27
Essex
601,612
32,685
9
14
18
37
Hudson
536,437
47,493
6
8
11
23
Hunterdon
98,144
23,239
2
3
4
8
Middlesex
650,360
45,108
7
11
14
29
Monmouth
486,425
41,821
6
9
12
23
Morris
388,474
35,108
6
8
11
22
Ocean
450,622
34,005
7
10
13
27
Passaic
383,859
38,130
5
8
10
20
Somerset
253,982
57,397
2
3
4
9
Sussex
112,216
17,598
3
5
6
13
Union
422,140
47,911
4
7
9
18
Warren
82,678
16,013
3
4
5
10
43 units
65 units
86 units
173 units
2,584,072
3,906,156
5,168,145
10,396,384
5,232,990
60,095
*Source: TAB May 2014 Update
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Junior Posters
New Jersey
Localized. Direct. Vibrant.
What advertising opportunities are on junior posters?
Located along secondary roadways and in urban areas, junior posters are highly visible to vehicular traffic and pedestrians and
offer point-of-purchase opportunities.
• 5'H x 11'W
Coverage:
How can junior posters connect with consumers?
Pedestrians and motorists are impacted by the strong message recall of junior posters, which are posted on freestanding
structures or mounted on the sides of buildings predominantly in a city-like area.
Why are junior posters valuable to advertisers?
Junior posters have the advantage of saturating local neighborhoods to your desired target market sending the message directly
to your specific audience that drive or walk by your ad.
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Junior Poster Inventory Coverage
Atlantic16
Absecon4
Atlantic City
2
Egg Harbor
2
Hammonton2
Pleasantville6
Bergen61
Bergenfield2
Cliffside Park
1
East Rutherford
4
Elmwood Pk.
5
Fair Lawn
3
Garfield3
Hackensack12
Little Ferry
2
Lodi2
Lyndhurs15
No. Arlington
4
Rutherford2
Saddle Brook
2
Teaneck2
Wallington1
Woodridge1
Burlington2
Bordentown
2
Camden34
Blackwood2
Camden32
Essex363
Belleville9
Bloomfield20
Caldwell4
East Orange
47
Irvington43
Maplewood2
Montclair3
Newark190
Nutley6
Orange30
South Orange
2
West Orange
7
Hudson130
Bayonne
8
Guttenburg2
Harrison 9
Hoboken 4
Jersey City
77
Kearny
9
North Bergen
12
Secaucus4
W. New York
4
Weehawken1
Mercer47
Hamilton6
Lawrence2
Trenton39
Middlesex150
Avenel7
Carteret4
Colonia8
Dunellen6
Edison7
Fords2
Highland Park
4
Iselin6
Metuchen
3
Middlesex4
Monroe / Jamesburg
3
New Brunswick
15
Old Bridge
18
Perth Amboy
25
Sayreville12
Sewaren1
So. Amboy
7
So. Plainfield 2
Woodbridge16
New Jersey
Monmouth25
Bradley Beach
2
Brielle2
Eatontown2
Freehold2
Highlands2
Howell
2
Little Silver
2
Long Branch
2
Marlboro2
Middletown2
Neptune2
Ocean Twp
1
Red Bank
1
Wall Twp
1
Passaic130
Bloomingdale1
Clifton12
Hawthorne4
Passaic30
Paterson82
Woodland Park
1
Somerset11
Manville2
North Plainfield
3
Somerville6
Union275
Morris13
Boonton3
Dover1
Lake Hiawatha
2
Morristown2
Parsippany2
Pompton Plains
1
Roxbury1
Towaco1
Ocean34
Clark2
Cranford6
Elizabeth84
Garwood
3
Hillside15
Linden46
Plainfield 26
Rahway26
Roselle22
Roselle Park
14
Scotch Plains
2
Union21
Westfield 8
Brick3
Lakewood13
So. Toms River
2
Toms River
12
Waretown4
1,291 Active Jr Posters
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Junior Poster
New Jersey
North Jersey
South Jersey
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Junior Poster County Allotments
New Jersey
County
A18+ Population
Avg Weekly OOH
Ratings*
50 weekly TRP
75 weekly TRP
100 weekly TRP
200 weekly TRP
Bergen
729,612
19,373
19
28
38
75
Essex
601,612
16,514
18
27
36
73
Hudson
536,437
15,357
17
26
35
70
Hunterdon
98,144
N/A
N/A
N/A
N/A
N/A
Middlesex
650,360
16,086
20
30
40
81
Monmouth
486,425
21,845
11
17
22
N/A
Morris
388,474
19,997
10
N/A
N/A
N/A
Ocean
450,622
29,602
8
11
15
30
Passaic
383,859
16,045
12
18
24
48
Somerset
253,982
15,236
8
N/A
N/A
N/A
Sussex
114,166
N/A
N/A
N/A
N/A
N/A
Union
422,140
18,072
12
18
23
47
Warren
82,678
N/A
N/A
N/A
N/A
N/A
103 units
155 units
207 units
413 units
2,589,326
3,896,559
5,203,792
10,382,445
5,232,990
25,139
*Source: TAB May 2014 Update
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Phone Kiosks
New Jersey
Reach. Noticeable. Eye Level.
What advertising opportunities are on phone kiosks?
Located in Hoboken's busy intersections, phone kiosks are the ideal showcase for your advertising. A corner, after all, is where
people and places intersect, where messages and markets meet
How can Phone Kiosks connect with consumers?
• Verticals (50"H x 26"W)
Coverage:
Phone kiosks are the highest quality street-level displays, and to keep them that way we provide round-the-clock service,
employing the largest maintenance force of its kind in Hoboken. We showcase your advertising in the best possible way, all day,
every day
Why are Phone Kiosks valuable to advertisers?
We can deliver comprehensive coverage, reaching the full spectrum of Hoboken's diverse population. Just as importantly, we can
deliver targeted coverage that reaches any intended audience. Because we value corners so much, we never cut them.
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
Phone Kiosks
New Jersey
Last Rev. 07/05/16
New Jersey
185 U.S. Highway 46
185 U.S. Highway 46/ Fairfield, New Jersey 07004 / 973.575.6900 / OUTFRONTmedia.com
STAY CONNECTED!
youtube.com/user/OutfrontmediaUSA
https://www.facebook.com/OutfrontMediaUSA
http://www.pinterest.com/outfrontmedia
https://twitter.com/OutfrontMediaUS
http://linkedin.com/company/outfrontmedia
http://instagram.com/outfrontmediausa
https://plus.google.com/+OutfrontMediaUSA1

New Jersey - OUTFRONT Media

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