The Travel Convention 2007!!

Transcription

EDITORIAL DEPARTMENT
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EDITOR IN CHIEF:
Esther Mascaró
[email protected]
Hotels:
[email protected]
Carlos Álvarez
Agencies and Tour Operators:
José Manuel de la Rosa
[email protected]
Transports:
[email protected]
Diana Ramón
Actuality and tourism policy:
Rocío Noriega
[email protected]
Aina Solano
[email protected]
Fairs and congresses:
[email protected]
Latinoamérica:
[email protected]
José Antonio Tamargo
DELEGATIONS:
Madrid:
José Manuel de la Rosa
659 437 968
[email protected]
Barcelona:
Iván Vega
[email protected]
93-4731693
Cuba:
María Eugenia Cobas
[email protected]
COLLABORATORS:
Noelia Cedrés
Ángeles Vargas
Araceli Guede
Magdalena Camps
Director:
Carlos Hernández
HOSTELTUR TV
T
ourists from the UK are very familiar with Spain, which is why it is the
destination’s premier origin market
and why so many Britons have second homes in the country. Yet, what is the allure
that draws these tourists to Spain? This
question has as many answers as the number of Britons who visited the country last
year: more than 16 million. Nevertheless,
it is easy to guess that many of these responses are related to the quality and professional service Spain offers, as well as its
breathtaking geographical features.
Spain is increasingly concerned with improving its attention to visitors and offering
them top-quality products and services;
hence, its on-going efforts to upgrade all
its infrastructures, while expanding the
number of flights to its main origin market. Furthermore, the tourist offer is also
changing and is more and more attractive, hotels are in the midst of renovating
and updating their facilities and receptive
travel agents already have training and
specialisation courses underway to provide British tourists with the best advice on
trips to inland areas. And to top it all off
with regard to products, Spain’s beaches
have increasingly strict quality controls in
place, the complementary offer has grown
and adapted to its users’ needs and all
sport-related sectors - golf, water sports,
hiking and cycling, among many others are constantly changing to provide a wider
variety of activities accessible to all.
Spain seeks to provide a bigger and better
tourism offer, so as to furnish its British visitors with new experiences that showcase
the country’s astounding advances in its
tourism offerings year after year.
5 > 19
64 > 71
20 > 45
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EDITORIAL
PRESIDENT EDITOR:
Joaquín Molina García-Muñoz [email protected]
EDITOR:
Manuel Molina Espinosa
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Spain awaits Britons with a
bigger and better tourism offer
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DIGITAL
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ADVERTISING
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Delegations:
Madrid:
Juan Carlos Martín
[email protected]
647 45 75 75
Barcelona:
Iván Vega
[email protected]
93-4731693
Levante:
Francisca Pujadas [email protected]
96-5857247 / 607-302893
David Molina
DESIGN
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PHOTOGRAPHS:
Horacio Fernández · Archivo Hosteltur
Ingrama, S.A.
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INTRODUCTION
PROVINCES
HOTELS
Publicación miembro de la
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OFFER
CUBA
WTM November 2007 ·
·
The United Kingdom provided 27.7% of all tourists in Spain in 2006
Spain welcomes its British visitors with open arms
Beaches continue to be the strongest lure for British tourists.
O
ver 16 million British tourists visited Spanish soil last year; most
spent a few days with family or friends on beaches with warm
crystal-clear waters, while some preferred to enjoy the natural
scenery or sporting activities and others came to partake of the culinary
and artistic delights in big cities. Yet, the one thing these travellers have in
common is that they have all witnessed the ongoing evolution in Spain’s
tourism offer, which seeks to satisfy its visitors’ every need. And most
importantly, they all enjoyed themselves, which is why so many have
decided to return or recommend the destination to friends, proof of which
are the 11 million Britons who have already chosen to visit Spain from
January to August this year.
The allure Spain has for the British is growing ever stronger, which is why the UK continues to provide the most foreign tourists to the
country, 16.2 million in 2006, the equivalent
of 27.7% of all visitors, according to data on
tourist arrivals at the borders from the Ministry of Industry, Tourism and Commerce. Not
only are the British in the majority during the
summer season, they also contribute strongly
·
· WTM November 2007
to palliating seasonality. Spain is a destination
with very singular attributes that differentiate
it from its European neighbours. Its warm
sunshine and friendly people make the British feel at home and return year after year.
According to Spain’s Institute for Tourism
Studies, the archipelagos continued to be the
favourite destination in 2006, accounting for
over 40% of British arrivals. The number of
visitors from the UK remained steady (0.1%)
in the Canary Islands and grew by 1.1% in
the Balearics.
Total expenditure by British tourists grew
1.2% last year, mainly thanks to the positive
upturn in the number of arrivals and stable average expenditure, which was 0.7% more than
the previous year.
Spain’s peerless beaches
An unequalled climate, rustic or accessible
beaches with white sands or lined with pebbles, calm or turbulent waters, bustling towns
or sparsely populated islands – all this variety exceeds the expectations of even the most
demanding sea-lovers. Furthermore, Spain’s
wide-ranging nautical, sport and culinary offer
makes it the ideal place to enjoy summer holidays with friends or family. 21.2 million people
came to Spain this summer, over half of whom
came between January and May.
A total of 1.8 million British tourists visited the
country (31.1% of British tourists as a whole)
just in June this year, 4.6% more than in the
FOREING TOURISM IN SPAIN YEAR 2006
United Kingdom · 24,7%
Germany · 17,4%
France · 15,7%
Italy · 5,7%
Nordic Countries · 5,3%
Holland · 4,3%
Portugal · 3,8%
Belgium · 3,3%
Rest · 16,9%
United Kingdom · 27,2%
France · 17%
Germany · 16,7%
Italy · 6,4%
Nordic Countries · 5,3%
Holland · 4,2%
Portugal · 3,9%
Belgium · 3%
Ireland · 2,8%
Switzerland · 2,3%
USA · 1,8%
Rest · 9,5%
between the United Kingdom and Spain caused
by the proliferation of low cost airlines continues to stimulate the flow of tourists through
airports, which has led to major reform work on
the most important aerodromes and alternative
airports, while having a very positive impact on
sectors related to aeronautics.
72.6% of all international arrivals in 2006 came by air.
same month of the previous year. Most of these
tourists (32.4%) went to the Balearic archipelago, where the market increased by 5.8%. The
number of arrivals grew in July to a total of 2
million British tourists, 25.8% of all tourists. As
in the preceding month, most of these tourists
(30.4%) went to the Balearic Islands, followed
by the 19% who visited Andalusia. While the
former barely varied in July 2006 (0.4%), the
latter grew by 7.5%. Two million British tourists in all (26.6% of all tourists) visited the
country in August, tourism’s stellar month, the
equivalent to a 6.6% surge in arrivals from the
UK compared with the same period of the preceding year. Maintaining the summer’s trend,
the destination of reference was the Balearics,
with 30.7% of all British tourists, an increase of
10.6% compared with August 2006, followed
by Andalusia, which captured 17.8% of all British arrivals and grew by 12.4%.
In general, the United Kingdom was the leading origin country in the communities with the
most tourists. Likewise, the rising numbers are
a constant every year, whether to a lesser or
greater degree, and the only autonomous community to see a decline in arrivals was the Ca-
nary Islands. With 759,000 tourists, the Canary
archipelago was the fourth-leading tourism
destination in August. The community captured
9.9% of the national total, registering a decline
of 2.1%, fundamentally due to dips in its two
major markets: the British (6.1%) and the Germans (9.6%).
Over 11 million British tourists visited
Spain between January and August
Seventy percent of all British arrivals during
2006, more than 11 million, stepped foot on
Spanish soil just during the first eight months
of this year alone. This figure represents 27.2%
of all tourists in Spain from January to August,
2007 and has shown practically no movement
(+0.6%) compared with the same period of the
previous year. June’s increase allowed the British market, which had been registering negative
results since November 2006, to recover from
the previous period. The Balearics were the favourite destination, with 22.8% of all arrivals,
followed more closely by the Canary Islands
and Andalusia than in August, with 19.9% and
19.4% of all tourists, respectively.
Matchless flight connections
The constantly increasing number of flights
72.6% of all international arrivals, over 42.4
million visitors to Spain in 2006, came by air,
which meant a growth of 4.2% compared with
the previous year. The number of passengers
transported by low cost airlines has risen
14.7%, which nevertheless reflected a slowdown compared with previous years. Arrivals
by car rose to 13.9 million in 2006, 5.6% more
than in 2005. This positive figure can be accounted for by arrivals from France, the main
user of this kind of access. The remaining access routes are ports and railways, which represented 3.7% of all arrivals and experienced a
yearly growth of 4.4% in 2006.
The average expenditure of non-resident
tourists who flew to Spain rose to €983, compared with the €469 spent on average by those
who drove, less than half the expenditure of
tourists who come by air.
Furthermore, over 73% of all tourists (30.4
million) flew to Spain between January and
August of 2007, 4.4% more than in the same
period of the previous year, and 23.5% of all
tourists (9.7 million) came by car, a decrease
of 4.4%.
Moreover, the number of tourists who made
their own travel arrangements rose by 8.7%
during this period, whereas tourism package
clients declined by 9.9%. This means that 7 out
of every 10 foreign tourists who have come to
Spain since January have done so independently.
In short, the figures confirm that the efforts
made by public and private administrations in
Spain to maintain its lead as a quality European
destination are bearing fruit.
·
Tenerife places its finest tourism offer at the
ABTA’s disposal
Around 1,500 British travel agents to visit the island between November 20th and 30th
T
he Association of British Travel
Agents (ABTA) will hold its
annual convention in Tenerife
once again after 10 years. Much
has happened since 1997, several
aspects of the tourism industry
have changed, yet those who think
“everything was better in the past”
will change their minds when they
see Tenerife’s evolution in the past
decade. The island has vastly
improved its tourism offer, which is
why it is proud to welcome ABTA
members and show off its most
appealing features.
Turismo de Tenerife, the island’s tourism
board, has assured HOSTELTUR it has been
preparing the ABTA convention for a year,
“in order to introduce British travel agents to
Tenerife’s evolution and our current offer for
their customers”. One of the main goals of the
event’s organisers on the island is to thank association members for their work, since they
have made Tenerife Britain’s top winter destination. Turismo de Tenerife confirms it is now
preparing the activities programme along with
town councils in the island’s north and the south
which, on the one hand, will surprise delegates
and differentiate this convention from all previous ones, and on the other, encourage British
travel agents to get to know all the cultural and
traditional places and activities they may not
be familiar with, in some cases. The event’s
complementary activities feature wide-ranging
programmes to begin a few days before the
convention itself with a pre-congress in Puerto
de la Cruz and the Orotava Valley that includes
excursions in classic cars, visits to the historic
centres of the towns in the Orotava Valley, visits
to Loro Parque and an excursion to the volcano
on Teide, among others.
There will also be activities during the convention to present Canary nature and traditions,
·
Its professional tourism services and exuberant nature make the island an unforgettable place.
including whale watching and courses on Canary cuisine. Furthermore, delegates will be
able to take part in a golf match, tennis match,
soccer tournament and a race for charitable
purposes. Congress participants will also get a
chance to see some of the island’s new infrastructures first hand, since the congress centre
where the event is being held, Magma Arte y
Congresos, is the latest large-scale meetings
facility and joins Tenerife’s specialised congress offer, which includes prominent congress
halls such as the Tenerife Auditorium, the International Trade Fair and Congress Hall and the
Pyramid of Arona Auditorium.
Looking back ten years, the island has
changed substantially, e.g., its leisure offer has been extended with the expansion of
Loro Parque, the complete renovation of the
Martianez Lake, the construction of the Cesar
Manrique Maritime Complex and Siam Park’s
upcoming inauguration. On the other hand,
the number of flights has grown exponentially,
mainly thanks to several new direct flights to
both the island’s airports from different British and Irish cities. As an example, the island’s
air capacity grew by 15% from 2002 to 2007.
Tenerife is a destination close to the United
Kingdom, which has promoted the popularity of
low cost airline flights to Britain.
From groups of friends to extended families
have chosen to spend their holidays on the island; 989,104 British tourists were welcomed
during the seven first months of 2007. Among
many other attractions, these tourists come
because Tenerife is a safe destination in all
aspects and British visitors reward that with
repeat visit rates of nearly 80%.
In short, Tenerife will show ABTA convention
participants a fresh face, not only to provide
travels agents with the pleasure of all these
services but also so they take an unforgettable
experience back to their country, one they will
want to share with their friends and customers.
Justin Fleming, ABTA President
“We know we are always welcome in Spain”
The President of the ABTA spoke to HOSTELTUR about the association’s expectations for its annual
convention, as well as the changes the sector has undergone in recent years.
Question.- This year ABTA is going to celebrate its convention
in the Canary Islands, where it took place 10 years ago. How have
ABTA and the tourist industry changed during these years?
Answer.- ABTA is very much looking forward to going back to Tenerife.
The UK travel industry over the last ten years has proved to be as dynamic as Tenerife has been as a destination. In 1997, Tenerife welcomed
1.4 million UK visitors; in 2007 that figure has grown to 1.9 million. There
were six five-star hotels in 1997 and today there are 17.
Not only that, the number of ABTA member Internet sites has grown
from just under three hundred in 2000 to today’s 7,000. No-frills airlines
and the Internet have pushed prices down, but we are currently undergoing a surge in demand for luxury holidays and cruises. The biggest growth
in destinations has been in long haul.
The line between travel agents and tour operators has blurred during these years, with many agents and operators both putting together
tailor-made arrangements for customers. For ABTA, these changes in the
market have meant we have had to revise the way we offered financial
protection to make it relevant for our members today.
Q.- You have been re-elected president of the ABTA. What is the
biggest challenge going to be in the next few years?
A.- Surviving the Convention! Seriously, the biggest challenge is to
keep the industry growing while taking global warming and the protection
of the destinations we love, seriously. We have been involved with ‘responsible travel’ for some years, but we are now really hoping to engage
the whole of the industry with our ‘Reduce My Footprint’ initiative, which
provides information and advice on reducing our carbon output and help
in how to offset the rest by providing funds for important tourism projects
throughout the world.
For ABTA as a membership organisation, we continually have to prove
we add value and relevancy to a travel company’s business.
Q.- Why does the ABTA usually choose Spain to celebrate its conventions?
A.- Spain is the UK travel industry’s top destination, so it makes perfect
sense to use Spain regularly for our convention. It is easy for our delegates to get to, we know we are always welcome, facilities and hotels
are of a high standard and Spain always puts on a fantastic show! But we
don’t always go to Spain - in the last ten years we have also been to five
other non-Spanish nations!
Q.- How many travel agents will be coming this year?
A.- This year, Tenerife has kindly offered 200 free hotel rooms to travel
agents, so we have the capacity to invite 400 agents who have never
been to an ABTA convention before, entirely free of charge. However,
ABTA’s convention has always been about the whole industry and we are
expecting 1,500 delegates in all.
Q.- What will be the main topic of the meeting?
A.- We will be covering a whole range of subjects including this year’s
10 ·
Justin Fleming has been re-elected ABTA president.
industry mergers, which have created the two biggest travel companies
in Europe: TUI Travel and Thomas Cook Group. But we will also discuss
important distribution issues, customer relationship management, the Internet, the luxury segment, financial protection, cruises, climate change
and global events that have an impact on the industry.
Q.- What’s your opinion about the tour operator mergers? Will
they be positive or negative for travel agencies?
A.- It’s certainly a dramatic move that has changed the face of the
industry. We had been expecting one merger and then we got two! TUI
has already had another look at its commission structure, which could be
a good thing for third-party agents. I am very much looking forward to
Manny Fontenla-Novoa and Peter Long’s opening session at the convention and will have a more informed opinion after that.
Q.- Which of Spain’s regions do you think should have more promotion?
A.- One of the regions I believe should have more promotion is the
north of Tenerife. I also think that Minorca needs more promotion.
Q.- Tour operators are selling more holidays to long haul destinations. Could this trend damage Spain as Britons’ top receptive
market?
A.- There has been a huge growth in independent travel to Spain, especially with the boom in UK property owners; this has all been good
for Spain, but tour operators have had to adapt what they offer in order
to sustain and make their business grow. All members now offer more
flexible options and arrangements and many have also taken advantage
of increasing their businesses to long haul destinations as well. Spain is
still the number one destination for members however, and there are still
plenty of opportunities in that country for them.
Q.- In addition to sun and sand, which tourist products might
interest Britons on their holidays in Spain?
A.- UK visitors already enjoy a wide range of Spanish holiday products.
Spanish cities with their history, culture, food and wine have experienced
huge growth in recent years, but activity and adventure holidays are also
taking off and becoming more popular. Cruise tourism is another sector
that really appeals to British travellers, as they can see a great deal of
Spain in a short period of time.
Q.- Each year more Britons are booking theirs holidays through the
Internet. What should travel agencies do to improve their sales?
A.- In a world where travel has become a commodity, many successful
businesses have grown by going the extra mile for their customers, adding value and providing excellent service. The personal touch, expertise
and knowledge go a long way in customer loyalty.
Q.- Is the Internet a big challenge to British travel agencies or do
most of them have a presence on it?
A.- For many of our members, the Internet is a crucial marketing and
booking tool and the number of ABTA websites has grown from 267 in
2000 to over 7,000 today. However, growth in the Internet has forced
many to change the way they work. This has been a great strength in
the industry, which is so dynamic and willing to innovate and adapt. Our
members are always looking for ways to increase their market share and
need to keep up with developments. However, there will always be a place
for those who add value by providing excellent face-to-face service.
Q.- Have the security system in airports been a problem for tourism this summer?
A.- There has been a lot of debate in the UK media and amongst our
members about the delays and queues in UK airports this summer as a
result of increased security. We will be continuing this debate at the convention and believe we can improve the situation dramatically with good
communication and co-operation between all key stakeholders. There
have already been improvements and we must see that this continues.
Q.-. What has behaviour been like in summer 07?
A.- The weather from May onwards in the UK was terrible and as a
result, our members have had a fantastic summer with the peak season
mostly sold out.
Q.-. What is the outlook for autumn and winter bookings to Spain
in Great Britain at this time?
A.- It is still a very late booking market, so we won’t get a good feel for
the market for another month or so, but bookings are looking reasonable
so far for Spain.
· 11
Turespaña devotes 18.1% of its promotional budget for 2007 to the British market
Promotion in the United Kingdom grows year after year
M
arketing tourism in the
United Kingdom accounts
for 18.1% of all Spain’s
investments in its promotion as
a destination. Turespaña’s most
strenuous promotional efforts
target the British market, both
in advertising the Spain brand
and supporting the autonomous
communities in their individual
campaigns. Turespaña has taken
part in 120 promotional campaigns
carried out by Spain’s regions in
Great Britain in 2007.
The United Kingdom, Spain’s foremost origin
market, is also where our country devotes the
greatest promotional efforts, proof of which are
the 53 million euros allocated to it this year, the
equivalent of 18.1% of Turespaña’s promotional
budget for 2007, institutional sources told HOSTELTUR and added that in recent years “one of
the Spanish Tourist Office in London’s initiatives
has been the numerous supplements inserted in
major national newspapers in Britain and outstanding travel magazines, such as Condé Nast
Traveller.”
Sources commented that eighteen supplements were published last year “that were dedicated to Spain’s diverse regions and paid special
attention to cuisine among other attractions, because of the British market’s strong demand for
that sector”. Several supplements were issued in
collaboration with tour operators and major associations, such as Britanny Ferries or the AITO
(Association of Independent Tour Operators),
sources noted.
This year, a supplement on Spanish cuisine
will be included in the Observer, which will also
support the “Taste Spain” event. “A special
supplement recently came out on the Balearic
Islands in Condé Nast Traveller magazine and
another one on the Basque Country was published in the Independent,” sources added and
specified that circulation surpasses 635,000 in
12 ·
Félix Larrosa, manager director of Tourspain and Francesc Antich, president of Govern balear.
the Times’ case and 240,000 in the Independent’s case.
In addition to Turespaña’s direct promotion
of the national destination in the British market,
the institute supports the different autonomous
communities’ individual campaigns and has taken part in 120 activities organised by Andalusia,
Aragon, Asturias, the Balearics, the Canaries,
Cantabria, Castile-La Mancha, Castile and Leon,
Catalonia, the Community of Valencia, Extremadura, La Rioja, Madrid, Murcia, Navarre and the
Basque Country.
STEPS, one more year of excellent
contacts
One of this year’s most important promotional
actions was the Seventh Spanish Tourism Exchange for Professionals (STEPS) on March 28
and 29 in London, the most well-known and emblematic of the initiatives Spain has developed
through the Spanish Tourist Office in London
with Turespaña’s support.
On this occasion, STEPS, a trade fair fundamentally for British tourism professionals, including travel agencies and tour operators, occupied 1,900 square metres of exhibition space
which showcased the different tourist attractions
in Spain’s autonomous communities. Hoteliers,
travel agencies, airlines, tourist associations and
others also attended the fair. According Turespaña’s statistics, more than 600 British buyers
took part in this year’s edition.
As is traditional at STEPS, a series of seminars was hosted to analyse new features and
trends in the tourism sector. This year, David
Speakman, president of Travel Counsellors; Esteban Walter, Google’s European director, participated among others and Simon Calder, the
travel editor of the influential London daily the
Independent, acted as moderator. Turespaña’s
general director, Felix La Rosa, and the director
of the Spanish Tourist Office in London, Ignacio
Vasallo, also took part.
The taste of Spain arrives in London
The Spanish Tourist Office in London organised “A walk through Spain” on Regent Street
and Heddon Street in central London in 2006.
This event, which fundamentally targets British
consumers, is a showcase for the autonomous
communities’ tourism attractions and was attended by over 500,000 people last year. Given
the success of the first year’s event, the Spanish
Tourist Office and Turespaña decided to dedicate
the entire month of June to the “Taste Spain”
event, which primarily features Spanish cuisine
and was sponsored by the Crown Heritage and
the Regent Street Retailers Association.
New this year was the incorporation of a
number of well-known Regent Street shops
such as Desigual, Gerry Weber, Austin Reed
and others, where Spain’s different autonomous
communities provided samples of typical products, in addition to drawings for holidays and
gifts in order to promote themselves as tourist
destinations.
Heddon Street is the culinary zone par excellance in the area and therefore the epicentre of
“Taste Spain”, where Londoners could savour
the delights of Spanish cuisine early Wednesdays and Thursday evenings from May 31 to
June 30.
Advertising for Spain in Regent Street reached over eight million people.
This street was also the venue for musical
demonstrations of Andalusian flamenco, Santa
Cruz de Tenerife’s Carnival and other events.
“The number of people who pass by both Regent
Street and Heddon Street every day is massive,
which is why we calculate that the event had an
impact on more than eight million passers-by”,
added our sources. “Once again, the commercial
zone of Regent Street was infused with a very
Spanish ambience”, they added.
Taste Spain, Spanish cuisine takes
over London
“Taste Spain” demonstrated the wide range
of possibilities Spain offers as a tourist destination, among them cuisine. The country’s varied
fare had its own week of exclusive promotion in
London called “Taste Spain”, which ran from October 12 to 19 and was sponsored by the Spanish Tourist Office in London, Food & Wines from
Spain, Phaidon Press, the Borough Market and
Brindisa, among others. Hotels and Spanish restaurants in London featured a number of dishes
on different days that week which showcased
the depth and breadth of Spanish cuisine from
fabada to paella.
The week culminated with a two-day celebration of Spanish food at one of London’s most
popular tourist destinations, which receives over
10,000 visitors a week, the Borough Market,
which was infused with a very Spanish flavour,
sound and ambiance thanks to the presence of
the autonomous communities of Andalusia, Madrid, Asturias, Catalonia, Galicia, the Balearics,
the Community of Valencia, Castile-La Mancha
and Murcia, which showcased their typical cuisine, while Barcelona reproduced several stalls
from its famous Boqueria Market.
Dalí and the Cinema: Spain as a
cultural destination
Another promotional activity sponsored by
Turespaña in London, in this case to promote
Spain as a cultural destination, was the Dalí and
the Cinema exhibition at London’s Tate Modern
from June 1 to September 9, which was organised by the gallery and the Fundación Dalí and
inaugurated by the Duke and Duchess of Palma.
The Spanish Tourist Office in London published
two supplements in the Times on Dalí’s Spain for
the occasion, as well as another supplement inserted in the Tate Modern’s magazine.
Spain at the WTM
Spain’s most important promotional action in
the United Kingdom is unquestionably its growing participation in the World Travel Market in
which Turespaña occupies over 1,500 square
metres of exhibition space this year. Spain’s
autonomous communities have 43 stands and
sponsor specific events such as seminars and
cuisine tastings, while another 93 stands represent companies such as hotels, tour operators,
airlines, service and destination management
firms, etc..
Like every year, a country briefing will take
place this year that will include the participation
of Manny Fontela Novoa, Thomas Cook’s general
director, who will join the director of the Spanish
Tourist Office in London, Ignacio Vasallo, in a debate on Spain as a tourism destination.
From the promotional point of view, one of
the most important activities sponsored by Turespaña at the WTM is Spain Night, which is being held for the third year and in which many
autonomous communities take part. This event
is held for representatives of UK tourism, in addition to the press, Spanish authorities and Spanish participants in the WTM.
“The concept behind the event is to create
a Spanish experience, an event that promotes
Spain and showcases it as an exciting, entertaining country with a wide range of diversity”,
sources from the Spanish Tourist Office in London told HOSTELTUR.
Text: José Antonio Tamargo
· 13
SPECIAL REPORT
Villas HM Paraíso del Mar, in Holbox.
A secret in the Mexican Caribbean
D
espite the boom in tourism
in recent years, Mexico,
and more specifically, the
Mexican Caribbean, still contains
enchanting spots with a singular
appeal, places that still await
discovery by those who are truly
passionate about travelling, those
who believe in Tourism with a capital
T. Joining its verdant forests, Mayan
ruins, kilometres of white sandy
beaches and turquoise waters is
a tourism offer still unknown to
many: ecological tourism. Because
Mexico, its Caribbean and its broad
expanses of untouched nature are
the ideal destination to enjoy it all.
To the north of the Yucatan Peninsular is Isla
Holbox, an authentic Caribbean treasure trove
that stands at the paradisiacal crossroads between the Caribbean Sea and the Gulf of Mexico, a sacred refuge for the ancient Mayas. Set
in the protected ecological area of Yum Balarn
and separated from the mainland by the Yalahau Lagoon, Holbox is one of the few Caribbean
islands to conserve kilometres of virgin, white
sandy and mangrove swamps. It can be reached by ferry or private motorboat from the
town of Chiquila and dolphins and flying fish
can already be spotted during the crossing. The
island is home to only one small village, which
makes its living from fishing, and a few restaurants where the area’s typical fish and shellfish-based cuisine can be savoured. An island
where the streets are made of sand and the
houses of wood, where the people still boast
the welcoming character that has made them
famous.
14 ·
The Mallorcan hotel chain HM Hotels’ Villas
Paraiso del Mar stands on the beachfront, yet is
imbued with a respect for the environment and
landscape on par with the nature surrounding
it. There are twenty 1 and 2-storey-high round
bungalows made from local materials with
thatched wooden roofs and its 20 junior suites, 12 suites and 4 master suites have private
terraces, open up onto the seashore and are
fully appointed with all the amenities required
to complement top-quality service and nature
in the wild.
wHAT TO ENJOY
With so much natural scenery to see, the
hotel organises a series of different excursions, such as boat trips to Ojo de Agua Dulce
springs, Bird Island and Passion Island, among
others. Breathtakingly beautiful birds such as
flamingos, frigatebirds and cormorants can be
admired in these fantastic spots. Villas Paraiso
del Mar’s Guest Service Department can also
organise a number of tailor-made excursions,
one of the most popular of which is a truly
The Mexican government and its president lauded
Villas del Paraiso during their visit as a shining
example of foreign investment and respect for the
environment.
stellar attraction: the whale shark tour. The
world’s largest fish is a must-see in Holbox’s
teeming waters three months of the year (June
to August). Measuring almost 15 metres long
and weighing in at over 15 tonnes, whale sharks pose no threat to humans and are habitual
and impressive companions to those who decide to take a swim in the open sea. A unique, unrepeatable experience. The island also
offers other sports such as deep-sea fishing,
snorkelling, kite surfing and hiking. Shopping
or enjoying the island’s singular cuisine are
other options that guarantee Holbox will never
disappoint those fortunate enough to visit it.
vILLAS HM PARAíSO DEL MAR
www.holbox-island.com
HM HOTELES
www.hmhotels.net
VISIBLE QUALITY
sssit.es
www.hmhotels.net
From June 18th to September 19th next year, the capital of Aragon will be hosting the International
Exhibition “Water and Sustainable Development”
Expo Zaragoza 2008: water as a source of life
Expo Zaragoza 2008 will occupy 25 hectares of land on the banks of the Ebro River to the west of the city.
2
008 will be a particularly important year for the city of Zaragoza,
sometimes called Saragossa in English, since it will be hosting the
three-month-long International Exhibition dedicated to the theme
of water as an essential element for life under the motto “Water and
Sustainable Development”. More than 3,000 activities will be held in the
fairground during the festivities, which will be joined by those sponsored
by the city, which will be receiving a flood of visitors as never before in its
history (more than six million visitors are expected).
From June 14 to September 14, the city of
Zaragoza will be the venue of the 2008 World’s
Fair, having been chosen on December 16, 2004
by the BIE (Bureau International de Expositions),
after winning out over the Italian and Greek candidate cities of Trieste and Thesalloniki, respectively. The 2008 edition coincides the bicentennial commemoration of the Sieges of Zaragoza
by the French in 1808 and the centenary of the
Hispano-French Exhibition in 1908.
The first World’s Fair and International Exhibition was held in London in 1851. After its success, a number of exhibitions took place all over
the world, among them the Paris World’s Fair
in 1889, which featured the newly built Eiffel
Tower. As the number of exhibitions constantly
increased, the need to control their frequency
16 ·
arose and so the Bureau International Expositions (BIE) was created in France in 1928.
International Exhibitions are usually confused with Universal Exhibitions, which are also
regulated by the BIE. There are two basic differences: Universal Exhibitions are held every
5 years in an unlimited venue for 6 months
and focus on a universal theme. The 1992
Exhibition in Seville belonged in this category,
whereas International Exhibitions, such as the
one in Zaragoza 2008, take place for 3 months
on a maximum of 25 hectares and address a
specific theme.
Water and Sustainable Development
Zaragoza has chosen water as the essential
element in life as the central theme for its exhi-
bition, under the motto “Water and Sustainable
Development”, which is why it has chosen is a
drop of water as its mascot. “It will be a congregation of countries with water problems and
different solutions, a way to attempt to convey
the message that there are other ways to live”,
affirmed Exhibition President, Roque Gistau,
who added that in this sense, the topic of water is being approached as an intelligent challenge: innovation for sustainability. This is not
a coincidence; it responds to a tangible reality:
without water there is no life and nevertheless,
we are not taking good enough care of it. Technological progress in the twentieth century led
us to believe we could guarantee humankind’s
well being by mastering the forces of nature.
And although it is true we have obtained great
scientific and technical achievements, it is also
true that serious ecological and social imbalances have arisen, among them, the water crisis
caused by the burgeoning population, increased
consumption and the imbalance between the
resource’s supply and demand in many places
all over the world.
Thus, at the dawn of this century, humankind
is facing a series of thorny environmental problems, the water crisis, among them. “A challenge
that reaches a planetary scale and is characterised by the vertiginous rate of change and
complexity of interactions between natural and
cultural systems”, comments Gistau.
Expo Zaragoza 2008: a meeting point
Although Expo Zaragoza 2008’s central theme
and leitmotiv is water and its importance to life,
the Exhibition goes far beyond that. “It is above
all a point of contact between diverse cultures
and different people to stimulate the exchange
of ideas and experiences of all kinds to tackle
the challenges the water crisis poses on a positive note”, affirm Exhibition organisers, “and disseminate the principles with which to construct a
new relationship between human beings and the
unique, essential resource for life and development: water. In this sense, the Expo will be fêting
the advances and innovations in sustainability
with a great celebration in which sensorial enjoyment, intellectual satisfaction, a warm ambience and joy serve as vehicles for the encounter,
making it an unforgettable experience for visitors
and a legacy for humankind”.
TUI Spain, official Expo Zaragoza 2008 agency
TUI Spain has signed an agreement with Expo Zaragoza 2008 organisers to make it the event’s official agency, “which is why it will be
able to offer entrance tickets and packages to visit the International
Exhibition through all its commercial channels, thus stimulating the Zaragoza destination among its major European clients”, announced tour
operator sources, which added that this agreement between the two
organisations forms part of TUI Spain’s strategic targets to galvanise
city tourism in 2008.
“A major company such as TUI Spain must play a role in the major international events celebrated in our country. This reason alone is
enough for us to support Expo Zaragoza 2008”, assured Delfí Torns,
General Director of Ultramar Express Event Management. “Furthermore, it is a wonderful opportunity to position ourselves as a reference
in a city that is undergoing a profound transformation, expanding the
hotel offer and constructing major modern infrastructures for congresses and conventions within an exceptional framework, while targeting
environmental sustainability”, he added and went on to say that this
collaboration with the city and its main agents will make it possible for
TUI Spain to include Zaragoza as a destination for its corporate event,
congress and convention clients.
Text: J.A.T.
Central themes
Expo Zaragoza 2008 revolves eight central themes, all related to water:
water on the planet; why water is a unique resource; supply and demand,
an unstable balance; water stresses and the crisis; reconsidering the orthodoxy of water; and governability and water as a human right.
The goal is for these themes to help visitors become aware that human
beings are the main consumers of water in the world and the source of
strong pressure currently exerted on the resource, because of the increasing population, growth in urban areas, climate change, water contamination
and the adoption of wasteful consumption patterns that do no more than
aggravate the problem. A new management policy – governability - plays a
fundamental role in reversing this trend.
Expo Zaragoza 2008 is a meeting point
between diverse cultures and different
peoples, an exchange of ideas to help meet
the challenged posed by the water crisis
More than 140 million euros invested
As of mid-August, Expo sponsors had invested approximately 100 million
euros in the Fair, while private enterprise had invested over 40 million euros
in the new leisure service network in Ranillas Metropolitan Park, where the
Expo is located, according to statistics released by the organisers, who also
emphasise that these investments are not temporary and “will remain after
the Fair, substantially changing the face of the city of Zaragoza”.
Expo Zaragoza 2008 will occupy a 25-hectare enclosure on the banks of
the Ebro River to the west of the city, on which more than 2,000 people are
currently working to finish emblematic works such as the 7,000-squareWTM November 2007 ·
· 17
metre, 260-metre-long Pavilion Bridge, which
will be the only inhabited bridge in Spain; the
76-metre-high Water Tower, the Congress Hall
and the Aragonese and Spanish pavilions.
SIx MILLION vISITORS
Eight months from its inauguration, Expo
Zaragoza 2008 is causing “a unprecedented
sense of expectancy”, and the participation of
nearly 100 countries had been confirmed by
late August, affirmed organisation sources and
added that 6.2 million visitors are expected to
attend. “170,263 three-day entrance tickets and
30,000 seasons passes had already been sold
by July 31 and the 35,000 tickets for Expo Night
were sold out as soon as they went on sale,
which gives a picture of how large attendance
will be”, they added. Nevertheless, city authorities are confident in their ability to host these
guests. “The city is prepared to receive the millions of people who will be visiting us during the
Expo”, affirmed former acting Mayor of Zaragoza, Fernando Jimeno, in an analysis of the status
of the works in August, which he does not doubt
will be completed on time.
From his point of view, the millions of people
who will be flocking to Zaragoza will not only be
attending the Expo, “they will also want to get to
know the city and this requires more activities,
The 76-metre-high Water Tower, one of the Expo’s most emblematic structures.
more shows and placing all our infrastructure
at our visitors’ disposal”. In this sense, just the
Expo enclosure alone will be offering more than
3,000 spectacles during the three months “a
very interesting proposal to which 30 million euros in promotion have been allocated”, affirmed
HOTEL VILLA FLAMENCA …
… A CLASSIC IN NERJA
the president of Expo Zaragoza 2008 and added
that a very important effort will be made to promote it in Spain “and beyond our borders” during
the rest of 2007.
AND IN FRIGILIANA, ONLY 5 MINUTES FROM NERJA…
… HOTEL VILLA FRIGILIANA
AN ENCHANTING HOTEL IN AN ENCHANTED SETTING…
C/ ANDALUCIA, 1 · 29780 NERJA (MALAGA)
Tel. 952.523200 · Fax: 952.522196
E-mail: [email protected] · www.ihmhotels.com
18 ·
C/SAN SEBASTIAN, S/N · FRIGILIANA (MALAGA)
Tel. 952.533393 · Fax: 952.533308
E-mail: [email protected] · www.ihmhotels.com
Sun and sand, rural tourism, nautical activities, golf, leisure, health and congresses
The Canary Islands are putting their best efforts into
the tourism product
A destination that comprises the diversity of seven islands
With over 12.5 million visitors in 2006, the
Canary Islands beat their historical record for
incoming tourists. More than 9.6 million of all
visitors came from abroad, 3.5 million English
tourists among them, which accounted for
34.85%. 1,950,932 tourists from the United
Kingdom already chose the islands for their
holidays up to July this year. “The UK is a fundamental market for the Canary Islands, one
we must continue to work hard on”, indicated
the Canary Government’s Ministry of Tourism.
The Ministry recognises that foreign tourism, including the British market, has slumped
slightly in recent months, although this has
been compensated for by growth in national
tourism, in the case of the Canary Islands. The
Canary Government has proposed strategic actions to recover from the decline that include
further promotion, training and rehabilitating
hotel establishments and tourist zones in general to reinforce the destination and offer top
quality supported by new technologies.
“We believe the Canary Islands are characterised by their maturity, proximity to Europe
and security and therefore, we must go beyond
that, which is why we are putting all our efforts
into the tourism product. Tourists do not come
just in search of sun and sand; we must offer something else to them as well. We know
British tourists are not only attracted by the
archipelago’s good weather and spectacular
beaches, but are also combining efforts with all
agents involved in the tourism sector to achieve
a diversified offer characterised by quality that
adapts to the demands for different tourism
segments.”
The Canary Islands are diversifying their offer towards quality segments such as golf with excellent infrastructures.
B
lessed by their climate, singular topography and diverse, wide-ranging
tourism offer, the Canary Islands have managed to attract 30.4% of
the 3,901,243 British travellers Spain received in the winter season
from November to April, 2006-2007. Specifically, the archipelago welcomed
1,184,031 tourists and although the figure is 2.4% lower than last year’s, the
United Kingdom continues to be its leading origin market.
20 ·
The Canary Islands have now launched a
programme of intense promotional campaigns
in a number of different European cities, including their substantial representation at the 2007
World Travel Market. Promotion continues to
highlight the diversification of the Canary offer
towards quality tourism segments that make
it competitive and boost profitability, such as
the health and beauty, congress and business,
nautical, rural and golf segments, in which it is
beginning to consolidate its foothold.
Better flight connections to the
United Kingdom
Low cost flights are turning out to be essential to the archipelago’s air connections, however these airlines do not play as important a
role as they do in the rest of Spain, where they
already account for over 38% of all operations,
whereas the corresponding figure in the Canary
Islands is 24.8%.
Nineteen low cost airlines operate over 215
routes in the Canary Islands, 95% of which are
to European cities, mainly in the United Kingdom. Manchester with 21 different connections
and London with 20 are the cities with the most
low cost flights to the archipelago. There are
also flights from the Islands to 18 other cities
in the United Kingdom, among them, Birmingham, Bristol, Edinburgh, Glasgow, Newcastle
and Nottingham in addition to those mentioned
earlier.
The low cost carriers that cover the islands
include British firms Mytravellite.com, thomsonfly.com, Excel Airways, First Choice Flights and
Jet2.com and easyJet, Irish firms Ryanair and
Aer Lingus and the Scottish firm Globespan.
By island, Tenerife is linked to 19 different
points in the United Kingdom, Gran Canaria to
14, Fuerteventura to 11 and Lanzarote to 15.
The number of domestic flights is practically
null, except for lines launched by Ryanair and
easyJet.
In addition to the relationships between the
Canaries and travel agencies and tour operators, the Canary Islands’ tourism portal (www.
canarias-turismo.com) is also playing a fundamental role in direct contact with final clients
and reported a record number of hits. Last year,
it was visited by nearly 2.1 million internauts
and registered more than 105.5 million hits. As
for the country of origin of these hits, the three
top-ranking places went to Germany, Spain and
the United Kingdom, followed by Italy, Holland
and Argentina.
2007 started off with a record 123,091 visitors and more than 4.6 million hits, an average
of 3,970 visits per day with a peak of 5,121.
The most frequently words searched for were
“sea bed”, “bananas”, “Gran Canaria”, “the Canary Islands” and “Cangrejo”.
Natural diversity
The Canary Islands is an integrated autonomous community that is a full member of the
European Union as one of its peripheral regions.
Teide, Spain’s highest mountain peak, overlooks the Orotova Valley opposite beaches that continue to be one of
the islands’ main attractions.
The archipelago is made up of seven larger islands and six small islets: the province of Las
Palmas de Gran Canaria comprises the islands
of Gran Canaria, Fuerteventura and Lanzarote
and the province of Santa Cruz de Tenerife encompasses the islands of Tenerife, La Palma,
La Gomera and Hierro. The six islets are called
Alegranza, Graciosa, Montaña Clara, Roque del
Este, Roque del Oeste and Lobos.
coast and 257 kilometres of beach. Maximum
altitude is 3,718 metres at Teide’s peak on the
island of Tenerife. The average yearly temperature is 22º C (71.6º F).
The total surface area in the islands is 7,446
square kilometres, with 1,114 kilometres of
As for infrastructures, the Canaries have 8
airports and 41 ports, including recreational
ports, marinas and fishing ports. As of December 31, 2006, there were 166,296 beds in 575
hotel establishments and 247,406 extra-hotel
beds in 2,482 establishments, nine congress
halls, six casinos, several theme parks and 24
golf courses.
Nineteen low cost airlines
operate over 215 routes
in the Canary Islands,
95% of which are to
European cities, mainly in
the United Kingdom
The Canary Islands is home to four theme
parks, 141 protected natural spaces and four
Biosphere Reserves. They boast 1,386 native
and 540 endemic species of fauna.
The Canary population, which numbers fewer
than 2 million, receives six times as many visitors each year.
Text: Diana Ramón Vilarasau
· 21
A year round destination at 24ºC.
Only 4 hours away
The island of
Tenerife, hosts of
The Travel Convention 2007!!
We look forward to seeing you
27 - 30 November
www.webtenerife.com
Balearic promotion at the WTM will revolve around culture
The Balearics, towards a peaceful change in model
T
he Balearic archipelago is
primarily famous abroad
for its spectacular beaches
and crystal-clear waters, which in
fact, attract more than 80% of the
Islands’ visitors. The new Balearic
Government now aspires to get
the most out of the Islands’ hidden
facets by promoting its culture and
other segments without a rupture
with the product that forms the basis
of its economy.
The Balearic Islands have recovered their
lead as British tourists’ favourite destination in
Spain so far this year, since they have attracted
22.8% of all arrivals. The recent crisis in this
market for the islands now seems to be behind
it, in view of the 1.1% market growth in 2006,
compared with the year before.
3,371,190 visitors from the United Kingdom,
27.9% of all arrivals, came to the islands last
year, retaining its long-established second place
among the Balearics’ main origin markets. The
results were not the same on each island, since
while Majorca experienced a 1.8% growth in
the number of British tourists, growth in Ibiza
and Formentera was only 0.6% and negative
figures continued to prevail in Minorca, with a
decline of 1.1%, which, although slight, had
significant repercussions, as the UK is not only
this island’s leading market, it is also the Pitiusan Islands’ foremost source as well and provided more than half of all arrivals in 2006.
Nevertheless, as predicted at last year’s
World Travel Market in November, the figures
have generally begun to bounce back in 2007
and the British market is proving to be even
more dynamic than the German market during
a good part of this year. The high priority given
to promotion in addition to a certain recovery in UK consumers’ purchasing power have
been determining factors. The UK sent a total
of 2,543,538 tourists to the archipelago between January and August, 2.8% more than in
the same period of 2006. However, behaviour
was very seasonal, with a growth of 10.7% in
the month of August. Ibiza and Formentera had
24 ·
Barceló’s work has enhanced the Islands’ cultural heritage.
the best results by island, after Majorca’s stable situation, but the balance continued to be
negative for Minorca in the first eight months
of the year, with a decrease of 4.7% in British
travellers.
British tourists come to the Balearics mainly
for leisure, since 96.6% all visitors in 2006
spent their holidays on the islands, compared
to the only 1.5% who came for work-related
reasons. 75.5% stayed in hotels, whereas
6.5% contracted rentals and 5.7% stayed in
their own homes.
59.4% of all British tourists continued to purchase tourist packages when travelling to the
Balearics while 40.6% made their own travel
arrangements. Getting a clear picture of this
aspect is hard to achieve, since these percentages are constantly evolving, given the market’s
dynamic use of the Internet to book trips, which
the Balearic Government has been supporting
by direct marketing initiatives.
The new Balearic Government will
be promoting a more sustainable
model
The change in autonomous institutions, with
the new Government voted in during the last
elections, will also transform the tourism mod-
Top-quality
rural tourism
Authorities are seeking a model that moves away from mass tourism.
el, although taking care not to break with its
predecessor’s tourism policy, which maintained
the sector as the islands’ economic basis, since
it currently generates 80% of its GDP.
The new Balearic Executive hopes to continue
benefiting from the beauty of Balearic beaches,
but will also be working on quality rather than
quantity, distancing itself from the massification that over-exploits natural resources, and
stimulating other segments, which will also
palliate seasonality. One example of this approach is the high-priority given to demolitions
and improvements in public infrastructures as
a way to replace obsolete hotels that cannot be
modernised; another is the development of a
new golf law that does not involve new tourism
or hotel developments, separating golf from a
needless increase in the number of beds. There
will also be changes in promotion, which will
now revolve around culture, the balance of
which has been enhanced in 2007 by Miquel
Barceló’s work in Majorca Cathedral and the
recent celebration of the International Art Cologne Fair in Son Sant Joan Airport, in which 55
gallery owners from 14 countries took part.
Continuity for large-scale projects
The large-scale projects initiated in the previous legislature, especially Palma de Majorca’s
future Congress Hall and the remodelling of
Playa de Palma, will continue to be developed
once the new regional and municipal authorities have taken charge. The first stone in the
Congress Hall building will be laid in January
2008 and it is scheduled to open in the early
part of the coming decade; it expects to welcome 75,000 congress participants in its first
year of life. The bid for building and operating the premises went to the Unión Temporal
de Empresas (UTE) group made up by major
internationally-known Majorcan firms such as
Barceló, Globalia, Sampol, Iberostar and Acciona, which have contributed 34 million euros
in share capital of the total 130 million euros
budgeted for the project, which is to be executed in two phases.
The modernisation plans for Playa de Palma
are pending the result of an international competition for ideas to form the basis of the definitive project, which may also get underway early
next year. This ambitious remodelling of a zone
that encompasses nine and a half kilometres of
coastline is expected to serve as a reference
for remodelling other zones, such as the Ibizan
municipality of Sant Antoni, where the Balearic
Government has promised to apply a similar
system.
The Balearic offer is enhanced by even more
new products and services, e.g., business tourists will be able to benefit from the new Cultural Centre that is the first stage of Ibiza’s new
Congress Hall complex in Santa Eulària, while
Minorca boasts new services and companies
promoted by the newly-inaugurated Minorca
Convention Bureau. And the community in general hopes to get the best out of the investments in infrastructures it has been making
during this decade that range from premises
for hosting large-scale sporting events to health
facilities and the security and tranquillity these
islands offer, which meets the expectations of
European tourists in the heart of the Mediterranean.
The Balearics have continued to prosper as a rural tourism destination in recent
years, thanks to both the quality of its accommodations offer as well as the stimulus
given to direct marketing and work by different associations, such as Reis de Mallorca,
the Minorcan Association of Small Agrarian
Operations Enterprises and small associations in zones such as Sant Joan de Lebritja
in Ibiza.
The archipelago’s current offer takes the
shape of 32 rural hotels with 1,072 beds;
there are 167 agri-tourism establishments
with 2233 beds and 45 inland hotels with
562 beds, most of which can be found in
Majorca, the country’s leading destination
in terms of occupancy in this segment in
2006.
Rural tourism has been a powerful weapon in combating seasonality; furthermore, instead of being harmed by its insular
character, rural tourism benefits from longer
stays by nature lovers.
Institutional
stimulus for
film shoots
The Illes Balears Film Commission was
born last March to promote and stimulate
film tourism and aims to disseminate the
destination’s image as an audio-visual
location, thus creating a differentiated
tourism product and providing institutional
support for film professionals.
The Council of Tourism, the Palma and
Calviá City Councils, the Minorca and Ibiza
Councils, the Balearic Audio-Visual Producers Association and the Majorca Chamber
of Commerce are all participating in this
joint venture. The Commission’s international premiere took place at the Cannes Film
Festival, where it made efforts to attract
future film shoots by offering its clear advantages for productions, mainly featurelength films.
Text: Ángeles Vargas
· 25
SPECIAL REPORT
The Balearic Community,
four ways to enjoy tourism
Mallorca, Menorca, Ibiza and Formentera, each with its own characteristics, work side by side to
provide tourists visiting the Balearic Community with the very finest service
N
Spain’s Autonomous Communities, yet in terms
of tourism, the Community is a fiesta of diversity where each destination’s distinct character
shines its own light, with differences that are
apparent just as soon as one sets foot in the
archipelago. Each island has its own features,
architecture, landscapes and way of welcoming
visitors.
o two days are
alike in this
autonomous
community; each
dawn offers visitors
a different view. The
Balearic archipelago is
not only famous for its
geographical features,
but also for the variety
of its new and updated
tourism offerings.
There’s a lot to do in the Balearic Community.
With over 100 years of experience in tourism,
the archipelago, which is just a short flight from
any point in Europe, is an old hand at providing
visitors with unforgettable stays and constantly
surprising them with new proposals. Mallorca,
the largest of the islands, is a land of contrasts
that encompasses the urban beat to peaceful
countryside, exciting adventures to quiet times, all enhanced
by the Mediterranean beauty
that helps it maintain its identity despite being one of Europe’s
foremost tourism destinations.
Menorca, its pacific neighbour, is
a poetic land of rolling hills and
lost civilisations, a showcase for
its two most striking facets, the
historic cities that have shaped
its traditions until now and nature
at its purest. Ibiza, an island that
has warmly welcomed communities as diverse as the Phoenicians
and the hippies during its millennial history, boasts landscapes
that will surprise more than one
visitor and a nightlight that has
made it famous worldwide. And
last of all is Formentera, the least
26 ·
The islands do not compete with each other
as tourist destinations, but rather complement
each other so that tourists enjoy stays that deserve to be repeated time after time.
in size, but not in beauty. Ringed by kilometres of white sandy beaches and crystal-clear
waters, the small local community generously
shares its quiet lifestyle with its visitors.
In short, the truth is that to speak of the Balearic Islands in political terms means speaking
of four territories that together make up one of
MORE AND MORE BRITONS CHOOSE THE
BALEARIC COMMUNITY
And since the islands have so much to offer,
the number of tourists keeps on growing year
after year. During August – the year’s busiest
month thanks to the summer season - the archipelago received 1.7 million tourists, 22.4%
of all Spain’s inbound passengers, making it
the nation’s second most popular tourist destination. The figures for arrivals in August 2007
were 1.9% higher than in August 2006. The
Community’s main origin markets are Germany
and Great Britain and the number of tourists
from the latter country leapt 10.6% compared
with the same period of the previous year.
As for aggregate figures, the
Balearic Community received 7.5
million tourists from January to
August, a 1.4% increase, with
healthy figures during summer
season. British tourism rose 2.7%
during this period. These data from
the Institute of Tourism Studies
merely confirm the islands’ leading rank as a destination in terms
in incoming travellers, especially
those from the United Kingdom
and in response, the Ministry of
Tourism is currently conducting
major promotional campaigns to
continue advertising tourism and
working to ensure the offer’s variety and quality.
The extra lure of the Community’s golf courses is that all their horizons command breathtaking views
G
olf is a sport with a long history
in the Balearic Community,
an authentic paradise for golf
lovers. The Community’s commitment
to attracting tourists eager to get in a
few rounds in wintertime has made it
home to 25 golf courses.
The Balearic Community currently provides golf
tourists the chance to play on 25 courses that can
be found in every corner of the archipelago. Mallorca, with 22 golf courses, has the largest offer,
followed by Ibiza with two and Menorca with one.
Almost all the courses are new or reformed and
boast 18 holes; at present, there are only three
9-hole courses left. Thirteen courses are accompanied by a residential offer, almost always in the
shape of hotel accommodations. The Ministry of
Tourism cites 41 hotels that cater to golf in the
Community, 16 of which are five-star and 17 are
four-star establishments; thus, golf is a segment
accompanied by top-quality accommodations.
The Balearic Community is a golf paradise;
very few courses are located in built-up areas,
which means that most nestle in zones brimming
over with untouched nature. Furthermore, golf
can be played almost all year round. The weather
guarantees 10 months of impeccable golf conditions and furthermore, one of the main allures the
archipelago offers golf lovers is that most days no
wind comes up to disturb drives.
Golf in the Balearic Community has become
one of the top promotional priorities at all the
Golfers at Club de Golf Alcanada can enjoy a challenging game and spectacular views of the Mediterranean all at
the same time.
tourism fairs and specialised meetings the Ministry of Tourism attends. Fam trips for travel agents
and golf writers are organised on a regular basis, as are inverse promotional workshops. As
in most segments promoted by the archipelago,
the special attention paid to traditional markets
in this segment is combined with incursions into
potentially strong, emerging markets. Thus, the
inevitable contacts with the British, German and
Swedish markets were joined by efforts in the
Korean, Russian and US markets last year.
The private sector also supports expanding the golf offer. The President of the Ibiza and
Formentera Hotel Federation (FEHIF), Roberto
Hortensius, says that “it supports increasing the
offer by at least two courses”, because of golfers’
high level of disposable income, as well as their
potential to palliate seasonality and diversify the
Community’s offer.
In 2006, the Ministry of Tourism lent its support to events such as the Fifteenth HRH Princess
Brigitta of Sweden Trophy, the Second Poland
Cup Tournament and the Third Santa Ponsa Russian Winter Cup. Likewise, the Mallorca Classic is one of the tournaments with the greatest
repercussions in the national and international
press. Subsidies from the Balearic Executive for
the Mallorca Classic will amount to 26.6 million
euros in the period between 2004 and 2010 and
the administration has signed an agreement with
the tournament’s organisers and the Balearic
Golf Course Association to promote the destination as “Golf Islands”, using its widely varied golf
course offer as a springboard. The 2007 Mallorca Classic was held between the October 25
and 28 at Pula Golf, the tournament’s customary
venue in Son Servera, and offered 2 million euros
in prize money.
Golf course
Address
Municipality
Balearic Community
CLUB DE GOLF IBIZA - ROCA LLISA
CLUB DE GOLF VALL D’OR
PULA GOLF
GOLF POLLENSA
MARRIOT GOLF SON ANTEM EAST
SON VIDA CLUB DE GOLF
GOLF SON MUNTANER
GOLF ROTANA
CLUB DE GOLF ALCANADA
GOLF DE SON TERMENS
CLUB DE GOLF ANDRATX
REAL GOLF BENDINAT
GOLF SANTA PONSA
GOLF SANTA PONSA II
GOLF SANTA PONSA III
CLUB DE GOLF PONIENTE
CLUB DE GOLF SON SERVERA
CANYAMEL GOLF CLUB
CLUB DE GOLF CAPDEPERA
IBIZA
MALLORCA
MALLORCA
MALLORCA
MALLORCA
MALLORCA
MALLORCA
MALLORCA
MALLORCA
MALLORCA
MALLORCA
MALLORCA
MALLORCA
MALLORCA
MALLORCA
MALLORCA
MALLORCA
MALLORCA
MALLORCA
CTRA. JESUS A CALALLONGA, KM. 8
CTRA. CALA D’OR- PORTOCOLOM, KM 7,700
CTA. SON SERVERA- CAPDEPERA, KM 3
CTRA. PALMA- POLLENÇA, KM. 49,3
CTRA. LLUCMAJOR PM 602, KM3,4
URB. SON VIDA
SON VIDA, SN. URB SON VIDA
CAMID E SAVALL, KM. 3
CTRA. DEL FARO, SN. URB ALCANADA
CTRA. DE S’ ESGLAIETA, KM.10
CROMLEC, 1
CAMPOAMOR, SN. URB. BENDINAT
URB NOVA SANTA PONSA GOLF
CTA. CALA FIGUERA, SN
BUENAVISTA DEL NORTE, SN
AVDA. D’ ES CAP VERMELL, SN. URB. CANYAMEL
CTRA. ARTA- CAPDEPERA, KM 3,5
IBIZA
S’ HORTA
SON SERVERA
POLLENÇA
LLUCMAJOR
PALMA DE MALLORCA
PALMA DE MALLORCA
MANACOR
PUERTO DE ALCUDIA
BUNYOLA
CAMP DE MAR
CALVIA
CALVIA
CALVIA
CALVIA
CALVIA SON SERVERA
CAPDEPERA
CAPDEPERA
Tel.Website
971196118
971837001
971818500
971533216
971129200
971791210
971783030
971845685
971549560
971617862
971236280
971405200
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971840096
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971818500
www.golfibiza.com
www.valldorgolf.com
www.golfcapdepera.com
www.golfpollensa.com
www.marriottsonantem.com
www.sonvidagolf.com
www.sonmuntanergolf.com
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www.golf-alcanada..com
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www.habitatgolf.es
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www.ponientegolf.com
www.golfsonservera.com
www.canyamelgolf.com
· 27
SPECIAL REPORT
Greens ringed by the sea
SPECIAL REPORT
The Balearic’s leisure offer
Round-the-clock fun guaranteed
activities available in the Balearic Community,
the sole aim of which is to help visitors enjoy
themselves.
WATER TAKES CENTRE STAGE
Fun and refreshing water parks with ultra
fantastic water games join the Community’s
beautiful beaches. The Aspro Ocio group has
four parks in Mallorca: Aqualand in S’Arenal
(also known as Aquacity); Aqualand in Magaluf;
Western Park in Magaluf and Marineland in
Calvia. Furthermore, Port de Alcudia in northern
Mallorca is home to Hidropark, Menorca boasts
Aquapark-Aqua Center and Aquarock and Ibiza
offers Aqualandia and Aguamar. Young and old
alike will enjoy the most exciting, original rides
ever imagined featuring water as the main protagonist in these parks.
The Community’s wide array of leisure parks ensures good times for young and old alike.
C
ouples, groups of friends, families with small children, seniors - the
Balearic Community’s leisure offer is perfect for all ages and tastes.
The archipelago has an assortment of attractions in store in which
boredom plays no part.
Visitors can not only enjoy magnificent
beaches in the Balearic Community, but also a
number of leisure centres, nature, fauna and
water parks, breathtaking natural caves, stately
homes, world-famous archaeological remains
and guided tours, in addition to its many other
attractions. An array of entertainment and cultural activities that more than meet the expec28 ·
tations of all those who come to enjoy them.
And there is also a myriad of choices for a good
time in the evening. The islands abound with
restaurants and locales that make lingering all
night long a pleasure. Visitors will find places
to raise a glass until the wee hours of the morning even in Formentera, which is characterised
by peace and quiet. Below are just a few of the
HORSES AND FIESTAS GO HAND IN HAND
Tourists can experience the excitement of
horse racing and other horse shows while discovering islanders’ longstanding love for the
world of horses at the hippodromes in Mallorca,
Menorca and Ibiza. Horses’ traditional place
in society has been turned into a sport by the
islanders’ passion for harness racing, which
enlivens the offer of equestrian events, which
include an array of horse shows and jumping
shows. And while on the subject of horses,
Menorca is the most famous island in this
area. Purebred horses trained in the island’s
idiosyncratic style have always been a stellar
part of its popular festivities. A spectacle not
to be missed, either during the island’s fiestas
– Sant Joan in Ciudadella is the most popular or at riding schools. Menorcan horses have always been a highly-prized local breed and were
never put to agricultural uses so as to preserve
their energetic, rustic, yet elegant lines.
THE FUN NEVER STOPS
Clubs have been stealing the spotlight at
night for some time now and complement many
of the other activities that can be enjoyed in
the Balearic Community. Some of these clubs
are truly spectacles in themselves, thanks to
their size, parties or floor shows. The variety of
styles of music and number of places to dance
at abound in the archipelago. Some Balearic
clubs have garnered worldwide fame for their
fantastic shows as well as the professional
calibre of their DJs. A few of the most popular
nightspots are Tito’s, Abraxas, Zarabanda and
SPECIAL REPORT
Greetings from the
Minister of Tourism
Each November, the WTM turns the British capital into the
capital of international tourism, an indispensable date that
the Balearic Islands, aware of the importance of the event
and the market in which it takes place, attend each year.
Santa María Cave in Orient, Mallorca.
BCM in Mallorca, ARS, SI and Mamas & Papas in Menorca, Es Paradis
Terrenal, Pacha and Amnesia in Ibiza and Xueno in Formentera.
GAMBLING AND DISTINCTION
Enjoying the night in a distinguished casino ambience is another attractive option that can be enjoyed all year round in Mallorca, Menorca
and Ibiza. Music, elegance and excitement join forces to accompany the
good fortune that often smiles on guests.
UNDERGROUND MARVELS
The Community’s landscapes are breathtakingly beautiful, not only
above ground, but also below it, since it is home to natural caves that
served as refuges for prehistoric humans and animals and astounded
their modern discoverers. Today, artificial light illuminates the moving
spectacle of the natural cathedrals that water has been carving out of
stone during thousands of years.
Located on Mallorca’s eastern shores, the Drach Caves are one of the
island’s most popular tourist attractions and without a doubt its most
astonishing caves, as they extend for almost 2,400 metres and reach a
maximum depth of 25 metres below sea level. Inside the caves is Lake
Martel, one of the world’s largest underground bodies of water, where
classical music concerts featuring compositions by Caballero, Chopin,
Offenbach and others are offered every day.
Visitors can also enjoy caves in Arta, Campanet and Genova, as well
as the Hams Caves.
On Menorca’s southern shores is Cova d’en Xoroi, one of the best
places on the island to watch the setting sun and be transported back
to the mythology and history that envelops the spot. Cova d’en Marca in
Ibiza dates back 100,000 years and was formed by telluric faults that
passed through glaciations and tropical heat and are fossilised nowadays,
except in the deepest galleries where constant dripping keeps forming
stalactites. The cavity known as Can Marca was discovered and used
by smugglers as a place to hide black market goods, which they tossed
from the sea into an opening located at 8 or10 metres of height. The red
and black signs the smugglers painted to mark escape routes can still
be seen today. Geological forms are patent in the wealth of underground
waters that have fossilised into waterfalls and watercourses. And in Formentera, a secluded cave called Cova d’en Xeroni awaits tourists.
Not only were the British one of the pioneers of tourism
in the Balearics, they continue to be an absolutely essential market – the islands welcome more than three million
tourists each year, which is crucial to Menorca, but of equal
importance to Ibiza, Mallorca and Formentera.
The meeting point between the interests of the British and
Balearic tourism industries is as old as it is steadfast. Not
in vain, the Balearics are the foremost destination of UK
tourists during many months of the year; thus, the WTM
is a strategic opportunity within our promotional activity at
fairs for all of us.
Tourism fairs are an excellent showcase that enables the
sector and potential clients to examine a tourism destination in depth. And the same is true of the special issues of
industry publications such as Hosteltur, which contain data,
analyses and opinions on each island’s offer that convey a
well-rounded idea of what the Balearic are like in terms of
tourism and what the British expect from them.
As the Balearic Minister of Tourism, it is my great satisfaction to invite readers to allow the pages of Hosteltur to
introduce them to today’s Mallorca, Menorca, Ibiza and
Formentera and all their potential as leading tourism destinations at the international level.
Francesc Buils
Minister of Tourism
· 29
SPECIAL REPORT
More enjoyable meetings in the Balearic Community
T
he Balearic archipelago has tourism infrastructures
capable of catering to one million visitors a year.
Proof of this are the over 700 establishments
and close to 200,000 beds in its cadre of hotels,
which are joined by other types of accommodations to
total 423,112 beds in all. Combined with a top-quality
complementary offer, this makes the archipelago an ideal
destination for hosting all kinds of meetings.
Mallorca is one of Spain’s top meetings destinations.
The Balearic Community boasts a complete
range of infrastructures in privileged settings
with facilities for all kinds of business-related
events, without overlooking what guests need
for restful times as well. There is no better
complement to a busy day of meetings than
relaxing on the Mediterranean shores, with
all the amenities offered by one of the world’s
most complete and experienced tourism destinations.
Convention Association, the Spain Convention
Bureau and the EFCT (European Confederation
of Congress Cities). Likewise, Fires i Congressos de Balears, S.A. is another public firm that
sponsors fairs of all kinds all over the region
including Alimenta, BaleArt, Nupcial, Mostra
de Cuina Mallorquina, Fira del Disc, Salo Nautic Internacional, Habitat Construccio, Fira del
Llibre, Agroalimentaria and Agroalimentaria
Menorca, among others.
In recent years, the Balearic Ministry of Tourism has made palliating seasonality a special
priority and one of the segments in the spotlight is business tourism, together with a series of leisure, cultural and sports options that
make the Community even more alluring to
congress participants. Furthermore, the two
new congress halls that will be joining existing
congress facilities in the coming decade will
enhance the allure for major events.
Despite being a classic sun and sand destination, the Community has a longstanding
tradition as a congress and incentive destination, especially Mallorca, whose Convention
Bureau was founded in 1977. Since then, it
has thrived and grown to today’s 64 members,
which include 38 hotels, 4 congress centres
(Palma Auditorium, the Congress Hall, Sa
Maniga Auditorium and Alcudia Auditorium),
8 specialised travel agencies and 14 firms offering a range of different services, such as
Perlas Majorica, audio-visual firms and cruise
organisers.
Also helping to promote congresses, conventions and fairs are other institutions and
associations in the archipelago, including the
Palma City Council’s Municipal Institute of
Tourism (IMTUR). This newly-created body is
a member of the International Congress and
30 ·
Menorca and Ibiza, both of which are more
severely affected by seasonality than Mallorca,
have also discovered business tourism’s po-
tential and while the former is now a part of
the Spain Convention Bureau through Mahon,
the latter is in the process of building its own
congress hall.
Menorca gave a giant leap forward in April
2006, when it joined the Spain Convention
Bureau, concrete proof of its support for congress tourism alongside its customary market
of small and medium-sized groups attracted by
the destination’s distinguished character. The
Fundacio Desti Menorca has recognised the
chance for a number of the island’s economic
sectors to benefit from this segment. Menorca
also has 6 buildings and 14 hotels in a range
of different categories with meeting rooms. At
present, 47 companies are members of the
Menorca Convention Bureau.
According to Fomento de Turismo, the segment in Ibiza is dominated by small group
meetings among Spanish professionals in the
medical field. The island is currently working
on expanding its facilities with the addition of a
congress hall now under construction in Santa
Eulalia, as well as two other new centres, one
at the Insotel chain’s Hotel Fenicia Prestige and
the other at the Casino de Ibiza’s Gran Hotel.
Cala en Turqueta is a virgin beach in Menorca.
T
he Balearic Community is home to peerless scenery, enchanting postcards
that exude nature, which the public administration is making vigorous
efforts to conserve. Nature parks and marine reserves are some of the
most popular destinations among those who enjoy spending time outdoors.
The Balearic archipelago is famous worldwide for its coasts. The beaches that ring the
islands’ shores more than satisfy the needs of
the most demanding tourists. Busy beaches in
the city and secluded coves in the country delight visitors in summer and winter. But in addition to this array of varied landscapes worthy
of a thousand photographs, the Community is
home to a number of nature reserves, most of
which are close to the coast, that combine the
characteristics of the shore with inland terrain.
Menorca is the ultimate example of a nature
destination. In 1993, UNESCO declared it a Biosphere Reserve, true recognition of the island’s
natural treasures, diverse range of eco-systems
in a very small space, wealth of endemic species, rural landscapes in harmony with the surroundings and important historic heritage. And
at the same time, it means the commitment of
its citizens and institutions to participating in
safeguarding the land to guarantee sustainability in the coming years. The island currently
has 70,000 protected hectares, divided into
different zones. The nucleus is s’Albufera des
Grau Nature Park, which lies on 5,000 hectares
and includes two wetlands (S’Albufera des
Grau and Prat de Morella), broad coastal zones,
an islet and a number of farms that continue to
use traditional farming practices.
At the heart of the Biosphere Reserve is Albufera des Grau, a 2-km-long lagoon that is
Menorca’s largest wetland and one of the most
important in the Balearics. It is located near the
village and beach of Grau and lies on a Palaeozoic hollow separated from the sea by a dune
system into which waters from three torrents
empty.
Almond trees adorn Mallorca’s landscape.
Ses Salinas Nature Reserve, located in Ibiza
and Formentera, is one of the most astonishing
settings in the Balearic Community. Ses Salinas
was declared a Nature Reserve in 1995 and is
a rich eco-system in which salt is the prevailing
note that is home to a range of endemic species of flora and fauna, all of which make its
landscapes and beaches unique. The reserve
encompasses almost all of Ibiza’s southern
section, northern Formentera and the islets that
separate both islands. Ses Salinas is a highlytreasured ecosystem that has been declared a
Special Protected Waterfowl Zone. Especially
noteworthy among its 124 catalogued species
are the herons and flamingos that can easily be
seen during their migrations from July to October and February to May.
Yet Ses Salines has another charm, thanks
to its breathtaking landscapes and spectacular beaches: the coastal lagoons called
S’Estany d;es Peix, Estany Pudent and Bassa
de S’Espalmador in Formentera. Joining them
in Ibiza are Es Codolar, a pebble beach, and
the white powdery sands of Illetes, Cavallet
(especially famous for its dunes and nudists)
Trinxa and Salines beaches, the last of which is
located close to the salt flats and offers views
of salt being loaded onto vessels.
Ten kilometres to the south of Cape Salines
in Mallorca is the archipelago of Cabrera, declared a National Maritime-Terrestrial Park.
The primary allure of a visit to it begins with
the crossing, which wends its way around distinctive islets to the company of dolphins and
seagulls. The archipelago of Cabrera was separated from Mallorca 15,000 years ago and is
made up of a main island, Cabrera, and 18 islets, the first of which is Na Foradada, a plateau
with vertical slopes. The island of Cabrera lies
on 1569 hectares of land and encompasses a
series of cliffs, coves, capes, sandy beaches
and beautiful caves, the most spectacular of
which is Sa Cova Blava, an enigmatic natural
composition of light and colour.
Cabrera is also an important ecosystem for
fauna and flora, a strategic stopover for many
waterfowl during migration and home to over
450 species of plants. Some of the most diverse colonies of wildlife in the western Mediterranean can be found on the island, noteworthy among which is Eleonora’s falcon, which
abounds on the islands. The fauna on land
features 10 subspecies of lizards.
Nature has been generous to the Balearic
Community and the islands are generous with
their visitors. The region caters to and protects
its natural zones so that guests in the future
can also delight in its scenery, flora and fauna.
· 31
SPECIAL REPORT
Naturally unique
SPECIAL REPORT
A European destination in the midst of the Mediterranean
Mallorca, the paradise next door
T
heislandofMallorcaisone
oftheplacestowhichthe
Britishreturntimeandtime
again.Britonsarecompletely
familiarwiththeisland’sbeauty
anditsbeachesandcometothe
islandtopracticetheirfavourite
sport–golf-duringthemonths
inwhichtheircountry’sweather
isinclement.Theislandalso
offersthechancetopairthe
benefitsofitswealthofculture
andlandscapeswithother
sports,suchascyclingand
hiking,soastorevealitsmore
hiddenfacets.
The fine sands and crystalline waters of Mallorca’s beaches are just a two-hour flight from
British tourists’ fingertips. Blue flags guaranteeing safety wave on almost all the island’s
beaches, something of particular interest to
the family segment, which undoubtedly values
accessibility, the many new services available
each year and the growing number of activities
offered each season to entertain the family’s
youngest members. This also includes the youth
segment, served by the daytime and night time
leisure offer in the island’s most famous beach
zones.
Young and old alike will also delight in the
complete and varied array of water sports, in
which Mallorca, with its over 400 companies
dedicated to providing all kinds of services,
including boat maintenance and repair, is an
indisputable expert. Mallorca has 44 recreational ports and approximately 14,000 moorings clustered primarily around the bays of
Palma, Alcudia and Pollença and on the east
and west coasts. They are also many places to
relax and enjoy a stroll at sunset and visitors
32 ·
can sunbathe from the decks of the many boats
for hire.
SUSTAINABLE gOLF COURSES
When autumn comes round and snow begins
to prevent golf from being played on British
courses, Mallorca’s twenty-five courses, which
are open all year round thanks to the island’s
exceptional weather, will be awaiting in optimal
conditions.
Mallorca’s golf courses are enormously respectful to the environment, use recycled water
and in many cases have contributed to the recovery of native species of flora in the places
where they have been built, an aspect that will
be catered to in the future as well, since the
Mallorca Council is determined to make preserving the territory a priority over any other interest when considering possible new courses
to expand the golf offer.
The newest courses inaugurated this very
summer are Golf Son Gual, designed by Thomas Himmel, which lies in a privileged setting
that allows golfers to play practically among
vineyards, and Son Quint Golf, conceived to join
the Arabella Sheraton Golf Hotel Son Vida, Castillo Hotel Son Vida and Mardavall Hotel & Spa.
Its 18 holes lie on 6,200 metres of terrain and
green fees are reserved exclusively for these
hotels’ guests.
Mallorca’s offer was also enhanced last year
with the inauguration of a new golf hotel, the
Sercotel Hoteles chain’s Hotel Dalí, located opposite the Marivent Palace, which offers discounts on several island courses. In all, the
island is home to more than thirty golf hotels,
most of which have four or five four stars, in
step with the high levels of quality this type of
tourist demands.
CYCLINg AND HIKINg INvITE vISITORS TO
gET TO KNOw THE OTHER MALLORCA
If any sports are particularly well suited to
helping visitors get to know secluded places at
SPECIAL REPORT
Among the most recent additions to the island’s offer are Golf Park Puntiró and Marioris
Golf, which were inaugurated last year. The
former is an 18-hole, par-71 course on 66 hectares designed by the Nicklaus Design company, which gives its members the right to play on
the brand’s more than 120 courses all over the
world; located in the municipality of Palma de
Mallorca, Golf Park Puntiró is also home to the
Jack Nicklaus Academy, which was inaugurated on April 8, 2006 and conceived without any
residential construction. And in the Mallorcan
municipality of Lluchmajor stands Golf Maioris,
another 18-hole, par-72 course, designed by
R.S. Group in this case, which includes private
halls and restaurants as well as meeting rooms
and congress halls, although no accommodations.
destinations, they are cycling and hiking, which
are constantly being promoted in Mallorca by
new routes, improved signposting and the use
of established paths to prevent any type of
negative impact on the landscape. These new
bicycle routes allow cyclists to criss-cross the
island from one end to the other, so that they
can become familiar with inland areas and the
cultural wealth of its villages; they also provide
easy access to the most secluded spots on the
coast.
As for hiking, the activity for which demand
has most grown all over the world in recent
years, each season brings the inauguration of
new routes, many of which combine culture, art
and nature and allow travellers to cross ancestral footpaths and by-ways among forests and
cliffs. Taking a breather on a road in the heart
of the Tramontana Mountains or approaching
Puig de Galatzó are some of the best rewards
in themselves and the old, rehabilitated rural
homes used as refuges provide services that
guarantee both comfort and safety.
A DESTINATION THAT ADAPTS TO ALL
In recent years, the Mallorca Council, along
with the different municipal authorities, has
taken measures to make tourism resources as
accessible as possible, an indispensable move,
since Mallorca is a destination whose main advantage over its Mediterranean sun and sand
competitors is its European character, which
includes the services, safety and health conditions the British expect to find in a quality destination.
Plans include providing people with reduced
mobility access to all types of public transport,
as well as each and every one of the island’s
main cultural centres, including entrances and
tours of emblematic buildings such as Mallorca Cathedral and the Bellver Castle as well
as places of natural interest, such as the Botanical Garden and Balearic Museum of Natural
Sciences as well as the Museum of the Sea,
both in the municipality of Sóller. And when
citing one of the biggest draws for tourists
- the island’s spectacular beaches - visitors
will be able to find everything from crutches
and amphibious chairs to showers, toilets and
changing rooms adapted for the disabled there.
Because everything in Mallorca is arranged to
make sure tourists enjoy every last detail of its
unique geography.
· 33
Catalonia promotes culture, sport and science
de Lerida’s “Secret Lerida” programmes, which
features tours to 23 archaeological sites in the
historic centre.
Although the city will be especially characterised by its cultural heritage this year, it also aspires to lead the pack in another segment: business and meetings tourism. To accomplish this,
construction is underway on La Llotja Congress
and Convention Hall, a project promoted, managed and constructed by the public entity Centro
de Negocis i Convencions. The idea is to host
meetings, exhibitions, fairs and theatre performances and to do so, it will have an approximately
1000-seat auditorium and two rooms, one for
a maximum of 400 participants and another for
200. Construction work began earlier this year
and is scheduled to conclude in mid-2009. This
facility will be joining the Palau de Vidre on the
Lerida Fairgrounds.
A year of inaugurations
The Snow Museum in Naut Aran will be inaugurated in December in the province, not the
city, of Lerida, specifically in Unha. The museum
will touch on historical aspects about skiing from
its origins, scientific aspects, such as the analysis of snow, and ethnological aspects, reviewing
life in Valle de Aran before the sport reached the
region.
The municipality of Reus in Tarragona has
also been preparing new attractions. Last spring
saw the inauguration of Centro Gaudí, which introduces visitors to the famous architect at his
birthplace, as well as to the keys to Modernism.
The centre affirms that the visit is “a trip to a new
world of sensations”, a tour around the three
storeys into which it is organised.
Parque Güell in Barcelona, Antoni Gaudí’s masterpiece.
T
he city of Lerida is more cultural than ever, Barcelona promotes
science and sport, the province of Tarragona pays homage to Gaudí
and Gerona is on its way to inaugurating a resort - just some of the
news from Catalonia.
More than 1,000 cultural activities. That is how
many events will be held this year in the city of
Lerida. Exhibitions, concerts, workshops, popular
fiestas and more. This wide-ranging programme
is the result of the city’s designation as Capital
of Catalan Culture, an initiative developed by the
association of the same name, which was created in 1998 and chooses one zone each year as
34 ·
the Catalan language and culture’s flagship. The
organisation affirms that its purpose is to contribute “to the increased dissemination and social prestige” of these signs of identity, while promoting cohesion among the territories that share
them. Furthermore, the designated municipality
is promoted both inside and outside Catalonia
each year. Joining this is the launch of Turisme
Bringing science to the people
Furthermore, the Catalan capital wishes to
highlight scientific questions on this occasion.
The City Council has implemented the 2007
Barcelona Science Programme to furnish citizens
and visitors the chance to become acquainted
with, enjoy and reflect on science’s impact on
our daily lives. More than 80 institutions, universities, research centres, museums and other
educational and informational organisations have
joined efforts in the project. The year-round programme includes 250 activities that range from
festive events, exhibitions, concerts and shows to
workshops, courses, city tours and competitions.
One of the tours covers Barcelona by following
the trail of places where discoveries have been
The city and province of Barcelona are to host major sporting events such as the Formula 1 Grand Prix, which takes place in Montmeló.
made. Among other events, the library at Sagrada
Familia has been inaugurated with a collection
that focuses on environmental sciences.
All this revolves around three main themes:
human beings, the world and technology. The organisers affirm that although this is not the classic way in which scientific questions are usually
divided, “they summarise many of humanity’s
great questions and challenges and aim to provoke a multidisciplinary debate in which all can
take part”, even the youngest members of the
family. In short, science is everywhere.
Another important focus this year in Barcelona
is sports, a world to which it is firmly committed
and not in vain, since it hosts more than 300
events each year. Along these lines, the city has
wished to commemorate the fifteenth anniversary of the 1992 Olympic Games by declaring
2007 to be Sports Year and by doing so, promote
not only elite competitions, but activities for all
citizens as well, since by promoting sport, the
local Administration hopes to promote a healthy
lifestyle as well as civic values.
Almost 24 million euros for a casino
One of the most interesting new features in
the province of Gerona is the project to construct
the Gran Casino Costa Brava in Lloret del Mar.
With an estimated investment of 23.8 million
euros, the casino will be located in the gardens
of the Gran Hotel Monterrey, a 5-star, 224-room
establishment in the Guitart chain. The resort will
be completed with a congress hall for both business and leisure tourism. The meetings zone will
be capable of welcoming approximately 1,000
participants and is expected to generate 11 million euros a year in revenue for the municipality.
Thanks to all this, Catalonia’s new attractions
will appeal to those who are not yet familiar with
the region and revive old “excuses” for those
who have already visited it.
Easier and easier to get there
New infrastructures are making it easier and easier to get to Catalonia, for
example, the newly inaugurated stretch
of high speed train (AVE) between Lleida
and Tarragona, which also connects the
latter with Madrid. These trains circulate
at a maximum speed of 300 kilometres
per hour, making the journey between
the Spanish capital and Camp de Tarragona station in a little over two and a half
hours.
High speed trains connect Madrid and Tarragona in
less than three hours.
Catalonia’s airport capacity will be growing in Barcelona over the next few years as well. The
inauguration of operations in the South Terminal, scheduled for the first quarter of 2009, will
increase capacity to over 25 million travellers a year there and allow El Prat Airport as a whole
to handle up to 55 million passengers. The airport will be able to handle 70 million passengers
a year when the new satellite terminal is inaugurated in 2013.
Sitges captivates British travel agents
Advantage will be celebrating their upcoming world congress in Sitges (Barcelona) from September 26 to 29 next year. This British consortium of independent travel agencies believes the
destination offers the services and infrastructures required for a successful convention. Turisme
de Catalunya, Catalonia’s tourism board, through its Tourist Promotion Centre in London has
been working in recent months to promote the Catalan candidacy and has finally achieved it in
the end. The conference also has the support of the Sitges Convention Bureau and Turespaña.
Advantage will attract about 600 leisure and business tourism-related congress participants
to the municipality. “This convention will have twofold benefits. On the one hand, the impact of a
congress of this size on its host locale and on the other hand, the positive effects on Catalonia’s
image as a tourism destination in the minds of the hundreds of British professionals who will be
attending”, affirms Turisme de Catalunya.
The Advantage consortium has a purchasing volume of over 2.2 trillions of pounds and is
devoted equally to the business and leisure tourism segments. Advantage is the brand of the
National Network of Travel Agents, which was founded 25 years ago. 750 of the 5,500 travel
agencies in the UK are National Network of Travel Agents Advantage members.
· 35
The Community of Madrid
The region’s growth seems to know no bounds
M
ore museum zones,
more facilities for holding
events, more kilometres of
underground and highways, more
shows and more shopping centres.
Development in the capital as well
as in the region is unstoppable
and encompasses all spheres. The
Community of Madrid just does not
stop growing.
One of the large-scale initiatives developed
in Madrid in recent years has been the reform
of the M-30 motorway surrounding the city,
in which 3.9 billion euros have been invested.
The surfacing, signposting, exits and entrance
ramps, and connections have all been improved,
among other things. New accesses have been
constructed and underground stretches below
the Manzanares River have been completed
in many sections. The City Council asserts this
project guarantees “a better functionality and
greater efficiency for vehicle traffic”, preventing
or at least reducing traffic jams and accidents.
Fuel consumption, pollution and noise levels
have dropped as well and more green zones
have been built.
And if the road network has improved, so has
public transport. The Metro has been increased
its kilometres in service from 232 to 322, which
cost 4,400 million euros, one example of which
is the inauguration of the MetroEste line, which is
the prolongation of Line 7 to the Olympic Village
and the municipalities of Coslada and San Fernando de Henares. The MetroNorte line, which
will now reach Alcobendas and San Sebastián
de los Reyes, was also opened recently. Another
important initiative concluded this year was the
opening of the T4 Airport Terminal station, after
the extension of Line 8 from the Barajas Pueblo
stop. According to regional president, Esperanza
Aguirre, now “Madrid’s airport is on Heathrow’s
level, the only European airport with two conventional tube stations.”
2007 also saw the inauguration of the Light
Metro. The Community has developed three
lines, the first of which serves the Las Tablas and
Sanchinarro districts; the second and third make
up what is known as MetroOeste and connect
36 ·
The temporary exhibition hall in the ‘new Prado’ has natural lighting thanks to the space in its cloister.
Copyright Ministry of Culture/Prado Museum
the capital with the municipalities of Boadilla del
Monte and Pozuelo de Alarcón. Madrid’s government underscores the fact that the Light Metro
does not contaminate and is quiet. Among other
differences with conventional undergrounds, it is
more flexible and allows more stops to be installed.
New spaces for new events
Madrid’s public transport network is growing
and so are its events infrastructures. The capital
will welcome Spain’s largest congress centre in
2011: the International Convention Centre of the
City of Madrid. Located on lands formerly used
by the Real Madrid football team at the end of
Paseo de la Castellana, it is the third building
of its kind and alone will have more capacity
than all the other congress halls put together.
With 70,000 constructed square metres and
a 15,000-square-metre exhibition area, it will
have a main auditorium with an initial capacity
of 3,500 seats, which can be expanded to up
to 5,000. It will also have two smaller spaces:
one for between 1,200 and 1,500 people and
another for between 800 and 1,000.
The other Madrilenian municipalities, such
as Mostoles, in the region’s southwest, are also
becoming aware of the importance of meetings
tourism. Mostoles will be home to the first Congress and Exhibition Hall outside the capital in
2010. There will be a divisible auditorium with a
600-seat capacity, a 2,500-square-metre multipurpose room and ten modular rooms among
its facilities.
Returning to the city of Madrid, the expansion
of IFEMA’s two pavilions should not be overlooked. 50,000 square metres have been added
to the exhibition space in the enclosure, increasing capacity to 200,000 square metres. New
vehicle parking, meeting rooms and restaurants
have also been created.
Culture, shows and shopping
The Prado Museum has also undergone expansion work and increased its surface by over
50% to almost 45,000 square meters. The “new
Prado” is already open.
As is the Circo Price Theatre, Spain’s first
stable circus, located in Ronda de Atocha in the
heart of town and open again 40 years after the
demolition of its old premises. The Circo Price
Theatre is a cultural complex that will promote
circuses, in addition to theatre performances,
dance and music. It also has spaces for exhibitions, workshops, school activities and in the
next future, a Circus Documentation Centre and
Circus School, as its Board has announced.
All this is joined by the inauguration of more
shopping and leisure centres, e.g., Atlantys,
which is being built next to the new Campus of
Justice and Real Madrid’s new Sports City and
scheduled to open in 2010.
Murcia and the Community of Valencia specialise their tourism offer for 2008
The policy behind large-scale events
Valencia to host the
Formula 1 Grand Prix of
Europe between 2008
and 2015
The Formula 1 circuit in Valencia will pass by the city’s most emblematic sites.
I
n 2007, the Levant region
hosted the America’s Cup, a
showcase for sailing viewed by
over 4 billion spectators all over
the world. These magnificent
results have encouraged the
Community of Valencia to
marshal their best efforts in
support of large-scale events that
spread the region’s image to all
four corners of the planet.
More than six million people in all witnessed
live broadcasts of the regattas in the 32nd
America’s Cup, which took place in a number
of different cities, more than enough reason
for all the administrations involved to reach an
agreement with the trophy’s defending team to
return. Initially, plans have set the date of the
33rd edition in the months of May, June and
July of 2009, with two series of pre-regattas
to be held in 2008, one in Valencia in July and
another in a European city in autumn.
Nevertheless, plans are currently hanging by
a thread after the America’s Cup Management
(ACM) voiced its concern about the viability of
the event in early October 2007. At the heart
of the question is the lawsuit launched by the
Golden Gate Yacht Club in New York against
38 ·
the validity of Club Naútico Español de Vela as
the Challenger of Record. Although this question has already been settled in favour of the
Spaniards, the ACM is considering all possible
options, including moving the event to a later
date, something that appears to be the most
likely solution, since the rules leave a margin
between 2009 and 2011 for the event to be
held.
The Fórmula1 of the sea gives way to
the event on land
Yet without a doubt, the Community of Valencia’s most ambitious project will be to create a
Formula 1 circuit to host the Formula 1’s Grand
Prix of Europe in autumn 2008 and during the
following seven years. According to Formula 1
chief Bernie Ecclestone, the “idea is to schedule
a different event on the calendar, a twenty-first
century city circuit with all the safety measures
required to serve the drivers and provide the
most vibrant spectacle”. This competition will
maintain close ties its nautical homologue. Indeed, the circuit on which Formula 1’s Grand
Prix of Europe is to take place will be a city
course that will cross the Juan Carlos I marina,
site of the 32nd America’s Cup. The course will
also run by the city’s new areas near the port
and connect the broad avenues with the marine
zone.
This event will have widespread repercussions in the media for the city. Current data
shows that 500 million spectators follow each
of the 18 grand prix that make up the Formula
1 World Championship, comparable to other
great sporting events such as the Olympic
Games and the FIFA World Cup. Joining this is
the direct impact on the city and its entire area
of influence that the arrival of the multitude of
fans who will view the competition in person
brings. An earlier estimate indicated that direct
revenue will soar to nearly 70 million euros.
Characteristics of the Formula 1 circuit
Total length of the track
Estimated time per lap Estimated maximum speed Estimated average speed Pit lane length
Length of service lanes Length of private service lanes
Minimum width of the final stretch Minimum width of the rest of the track
Number of curves
Sources: The Valencian Ministry of Infrastructures and Transport.
5.473.5 metres
1min 37sec
323.3 km/h
201.3 Km/h
657 metres
3.824 metres
1.828 metres
15 metres
12 metres
25
A programme of new tourism
products
In addition to hosting large-scale events, the
Community of Valencia is developing a New
Products Programme to configure new tourist
offers. Of course, tourism nautical has become
one of the main segments under development,
as are the health, rural and cultural tourism offer.
As a destination for nautical activities, the
Community offers nearly 600 kilometres of
coastline characterised by their variety and easy
access, not to mention the improvement in facilities hosting the America’s Cup has involved.
Altogether, they are the four nautical marinas,
around 50 recreational ports and clubs and
18,000 moorings in the region, making it possible for almost any kind of activity at sea to be
enjoyed. Valencia’s inland regions, the great unknown for many travellers, play host to most of
the region’s rural tourism. Cave paintings, ruins
from ancient civilizations, castles and palaces
are part of the cultural offer that can be enjoyed
from some of the many rural accommodations
the autonomous community is home to.
Murcia puts its all into
specialisation
The road to specialisation has been chosen
by the region of Murcia to position itself in the
tourism market. The Community’s Master Plan
for 2006 - 2012 includes a study that examined Murcia’s different products in relation to
their appeal to visitors and the Community’s
competitiveness in each segment. Three groups
with three products each were identified in six
high-priority segments: sun and beach tourism, nautical tourism, health tourism, cultural
and city tourism, congress tourism and rural
and nature tourism. The most vigorous efforts
are being made in the health and beauty segment, for which a Master plan is currently being drafted. The project includes studying the
possibility of creating a large city spa resort,
as well as developing spa resorts as a complement in sun and sand areas and golf-themed
resorts specialising in spa treatments. The importance the health segment has acquired in
the Murcian offer is reflected by the creation of
the Region of Murcia’s Tourist Consortium for
Spa Villages, made up of the municipalities of
Alhama de Murcia, Archena, Fortuna and Mula.
One of the objectives of the partnership is the
presentation of the Tourism Promotion Plan by
the municipalities that boast mineral-medicinal
waters among their natural resources to the
Ministry in 2008.
Marina de Cope, a resort for titans
Yet, if there is one single determining fac40 ·
Archena is home to one of the most famous thermal spas in the region of Murcia.
tor in Murcia’s future, it is the Marina de Cope
macroproject, which occupies a surface of
more than 21 million square metres and will
have around 9,000 homes and over 20,000
new hotel beds, in addition to shopping centres,
golf courses, leisure zones and a marina. This
project has been declared of Regional Interest
and aspires to make Murcia an international
reference in tourism.
Text: Carlos Álvarez
Over three million Britons visited southern Spain in 2006
Andalusia is marshalling its efforts to achieve a sustainable
model enhanced by exceptional proposals
S
ubstantial investments in
promotion and infrastructures
will be stimulated by the
Andalusian Government’s upcoming
approval of its Sustainable Tourism
Plan for 2008-2011, which will
reinvent the Community’s offer. The
region plans to reinforce its main
assets with a touch of imagination
to attract its most numerous and
faithful foreign client: the Briton.
A total of 3.12 million British tourists visited
Andalusia in 2006, the equivalent of 30% of all
international arrivals and 12.4% of all tourists
in general, which strengthened the UK’s position as the Community’s main foreign origin
market. These figures were provided by the Andalusian Government’s Council of Tourism and
also reflect the 4% growth compared to the
previous year, which favoured the hotel sector,
the modality chosen by 71.4% of these tourists,
in contrast to the 21.4% who chose to hire accommodations or stay in their own apartments
or villas.
However, the over six million overnight stays
in hotels corresponded to a 0.8% decline, as
did the foreign visitors’ average length of stay
of 10.7 days, and the average expenditure of
51.12 euros was 2.6 euros lower than other
foreign tourists’. In this last area, the British devoted a greater amount of money to restaurants
than other markets, 39%, but less to shopping,
for which they earmarked 23.7% of their budget, reserving 12.7% for accommodations.
Another very important aspect, and one that
has undoubtedly been taken into account by
Andalusian institutions when developing plans,
campaigns and products, is that 87% of all British tourists chose Andalusia for their holidays
primarily because of its climate, while 26.8%
of UK travellers cited cultural reasons, followed
by beaches, which attracted 18.1%.
Visitors from the United Kingdom gave An42 ·
Andalusian Government’s Enviromental Council is working to conserve the natural and cultural heritage.
dalusia high scores in 2006 - 7.69 points on a
scale from 1 to 10 -and a score of over eight
points to aspects such as accommodations,
restaurants, scenery, nature parks, the leisure
offer and treatment received. This degree of
loyalty distinguishes Andalusia’s most faithful
tourists, aside from the Andalusians themselves, since 31.1% had also visited the region
in 2005. But this does not mean the region can
rest on its laurels, although this year has also
begun auspiciously and British arrivals in late
summer rose 3.4%, with August’s increase of
12.4% being particularly noteworthy.
Towards a consensual, sustainable
model
Institutional strategy in the coming years
will be guided by the Sustainable Tourism Plan
for 2008-2011, a series of programmes and
intiatives conceived to boost the Andalusian
destination’s competitiveness through differentiation. This ambitious project, funded with
830 million euros, is the result of a broad consensus, since more than 1,300 sector repre-
sentatives attended 50 meetings that brought
together a wide range of groups to draft it. The
final text will include specific measures for Andalusia’s eleven identified tourism segments:
sun and sand, culture, rural and nature, meetings, health and beauty, golf, sport and adventure, nautical, language, social and cruise sectors.
The Plan will serve as a reference for all
actions taken in upcoming years and aims to
achieve a sustainable tourism model from the
economic, social and environmental points of
view, which will be complemented by major investments already underway. Examples of this
are the 7.26 million euros earmarked for the
third phase of the province of Almeria’s Cabo
de Gata-Níjar Tourist Plan, the 4.15 million euros for Malaga’s Axarquía Revitalisation Plan,
the 5 million to stimulate the Montes Orientales
zone in Granada and the 12 million that the
municipalities on the Bay of Cadiz will earmark
for its Strategic Nautical Tourism Plan.
But the stellar investment is undoubtedly
planned for the region’s most popular asset: its
The siesta in Seville
Last June, Sevillian hoteliers decided to sell their rooms at siesta time, a genuinely
Spanish invention, to provide relief for visitors who come to the Andalusian capital especially attracted by its cultural and culinary offerings. In fact, nearly 200 establishments in
the Seville Hotel Association offered this option at special prices (between 20% and 25%
less than the cost of an overnight stay) between 3:00 p.m. and 7.00 p.m. during July and
August, provided guests dined in one of the Association’s restaurants. The initiative was
backed by municipal and regional authorities and may be repeated in upcoming years.
The Flamenco Routes blend dance and heritage.
beaches. The Andalusian Beaches Plan, which
will dedicate 253.4 million euros to modernising this segment from now until 2011, includes
features that range from increased accessibility to promoting complementary products such
as water sports, health and beauty, leisure, and
cuisine. The government will provide 160.64
million euros for these measures and other
public and private organisations will furnish the
remaining 92.93 million euros.
Another amount that will help enhance this
offer are the 65 million euros the Andalusian
Plan Qualifica will devote to hotels on the Costa
del Sol to bring them up to date with energy
savings systems, new technologies, sport facilities, spas and even higher categories.
The Golf Course Decree will also be pursuing quality and sustainability in the future and
plans to prevent associated urban growth while
creating a network of courses of interest to
tourists characterised by respect for and integration into the natural surroundings. Andalusia
already offers visitors 92 golf courses that will
be operating all year round with a complete
range of services. The offer will be enhanced
by almost fifty new projects in upcoming years,
among them the rehabilitation of the Riotinto
course in Huelva, Spain’s oldest, which will be
part of a tourist and residential resort that will
even contain an industrial park as part of the
provinces’ efforts to stimulate the segment.
Also contributing to the zone’s revitalisation
will be the European Federation of Parks (Europarc) presentation of the European Charter
for Sustainable Tourism to 12 of the region’s
parks for their quality systems; thus, the region
is home to the vast majority of the 15 parks in
Spain that will be following the charter’s prin-
44 ·
Hoteliers and restaurateurs in Seville have joined forces to create La Siesta.
ciples. The Andalusian Government’s Environmental Council is setting out to implement the
charter, which strives to make tourist development and conserving the natural and cultural
heritage compatible in its 24 parks.
From the classics to the most up-todate and imaginative
One of the Andalusian authorities’ main
goals is deseasonalisation, since it is difficult
to maintain good jobs all year round, especially
in certain provinces. One recent example of
this is Almeria, where Ryanair’s winter flights
to the United Kingdom have been cancelled
for lack of sales. And one of the region’s most
important resources in combating this problem
is without a doubt its cultural heritage, which
it is attempting to take advantage of in combination with highly appealing products, such
as the Flamenco Routes with performances in
historical settings, and by promoting singular
“The Andalusian Beaches
Plan will dedicate
253.4 million euros to
modernisting this segment
from now until 2011”
events, such as Fuengirola in Malaga’s promotion of its Easter Week celebrations at the World
Travel Market.
Another classic with strong potential is congress tourism, which the Council of Tourism
will be improving in addition to promoting new
marketing tools and major investments such as
the 38 million euros allocated to building Marbella’s Congress Hall.
And to combat reverse seasonality in coastal
zones, the city of Seville has conceived “La
Siesta” to provide relief for its visitors from
the high noonday temperatures in summer. In
Huelva, the original “Ham Route”, which combines cuisine and cultural heritage, has already
attracted the attention of prestigious British
publications.
Proof of on-going modernisation is the Community’s growth as a language tourism destination, which has already won over 28.6% of all
tourists who visit the country to learn Spanish,
attracted by Andalusians’ affectionate nature
and way of life, as well as the leisure offer. Andalusia was also the community in which the
most feature-length films were shot in 2006,
33.6% more than in the previous year, which
may continue to surge thanks to the interest
demonstrated by public and private sectors in
promoting this segment and developing the
most popular locations.
The Spanish hotel industry’s two opposite poles
Both luxury as well as express hotels are enjoying substantial growth
The Iberostar Grand Hotel Anthelia in Tenerife earned 5 stars in May.
T
op category hotels have
grown the most in Spain in
recent years; the market is
betting on luxury. Yet, that is not the
only segment evolving positively;
hotels with basic services are
also booming. The sector moves
between two poles.
While 60% of the offer in 2000 could be
found in 2 and 3-star establishments, 47% of
it was encompassed the top two categories by
2006, with the 4-star segment experiencing
the most growth, according to a study entitled
“The 2007 Report on the Current Situation
and Trends in the Spanish Hotel Industry “ by
Aguirre Newman, a consultancy firm.
CB Richard Ellis’ market analysis along
similar lines highlights the stellar role luxury
hotels in cities such as Madrid and Barcelona
are playing. The report on the Catalan capital
also indicates that 4 and 5-star hotels account
for most future projects. “Barcelona is going to
experience a phase of intense hotel construction activity in the next few years. The hotel
offer is expected to grow around 18% just by
2009 alone. The sector will be making clear ef46 ·
forts in the upper-middle and high segments
by building 4 and 5-star hotels”, it indicated
and added that the increase in luxury lodgings
“is especially significant, since there will be almost 37% more rooms of this kind in the next
three years”. Furthermore, the study on Madrid
indicates that 5-star establishments “have increased considerably and are usually larger”.
The number of beds offered in these establishments increased 14% a year on average from
1999, faster than the sector’s pace”.
Thus, the hotel offer is growing in the top
categories and does so motivated by demand.
Diverse sources, among them the National Institute of Statistics (INE), demonstrate that occupancy in these types of accommodations is
on the rise. There are an increasing number
of guests in hotels who seek exclusivity and
the most personalised treatment possible, in
addition to the finest facilities and amenities,
such as access to new technologies or beauty
zones.
Targeting a greater international
presence
According to experts, this offer may be stimulated even further if major international chains
with luxury hotels expand their penetration in
the market, which would appeal to foreign tourists who are attracted to familiar brands. The
sources consulted agree this is scarce in Spain,
especially in the big cities mentioned above,
because of the unpopularity of management
contracts. CB Richard Ellis asserts that foreign
chains wish to open hotels in the destination,
but that “the market’s very structure” makes
it difficult. “Most of these companies only sign
management contracts, whereas Spanish developers are more willing to offer leases to
reduce hypothetical risks. Foreign chains face
a complicated dilemma in this scenario, since
they are usually quoted on the stock exchange,
which penalises leasing, as it is considered
long-term debt”, the firm explained.
This argument was also supported by Paloma Boceta, director of Aguirre Newman’s hotel
segment. Groups such as Marriott or Starwood
manage establishments on an owner’s behalf,
“something that works very well in the AngloSaxon world”. But, in her opinion, Spanish
owners do not trust international brands; they
fear they won’t be able to make establishments
work and owners are the big losers when a hotel loses money. “Owners seek profits and wish
to be paid a lease and stay completely out of it
on the sidelines “, notes Marta Andreu, director
of Christie+Co’s Barcelona office.
In any case, one trusts this situation will
change. Experts encourage owners to accept
management contracts, since international operators wish to enter Spain.
The other end
The other side of the coin is thriving as well. Spain is also seeing a
surge in demand for what are known as express hotels, which are conceived for clients who do not seek luxury or personalised attention, but
only basic services at an economic price. This formula, which has been
successful in other countries for some time now, is attracting market
share and spurring Spanish chains to make efforts in the field.
And not in vain, since Christie+Co’s recent study estimates that the
number of this type of lodgings will grow by 40% in Madrid and Barcelona over the next two years, thanks to the especially fast expansion of this
hotel industry segment in Spain’s two largest cities. The study also indicates that the country has slightly over 100 express hotels, 27 of which
are in the province of Madrid and 19 of which are in Barcelona. Another
nine in the former and eleven in the latter will be inaugurated over the
next two years. In view of this, Christie+Co highlights the great business
opportunity that lies in this segment, caused by increasing demand that
is not currently being covered by existing establishments.
Express hotels are capturing market
share in Spain and spurring on domestic
groups to make efforts in the segment.
Christie+Co explains that this model’s success from the investor’s
point of view lies in low costs, both in the price of land, in comparison
with hotels in the centre, as well as construction costs per room, “especially because of the type of qualities and materials used”. Thus, the
price of land does not surpass 25% of the total value of the investment
in most cases, whereas it already accounts for more than 40% in city
centres. These establishments’ characteristics and locations make their
costs lower than other hotels’.
Express hotels are mainly 1, 2 or 3-star establishments with an average of 100 rooms. They offer limited service, have fewer employees
and are simply designed and constructed. Aside from bed and breakfast,
some have Internet connections, a bar and sometimes, a restaurant with
a limited menu. Lobbies usually have food and beverage vending machines and normally there are large car parks, since most guests come
by their own cars.
Express hotels are often confused with low-cost hotels. “The latter are
functional and economic, yet have a very stylish, cool design adapted to
new trends and are usually located in the centre city and oriented to holiday tourism. Express hotels are usually located in city suburbs, industrial
or business areas, transit points on motorways or near airports. Their
primary target is the business client and travellers in transit “, comments
the consultancy.
In addition to international chains, NH Hotels already offers an express
line in Spain. Husa is also an outstanding player in the field, since it has
created a specific brand for this segment – HotelandGo - and will open the
first establishment in Miranda de Ebro in Burgos before the year is out.
Because, although the express hotel segment in Spain is indeed led by
foreign groups such as Accor and InterContinental, national chains are
also beginning to become aware of its potential.
· 47
Spanish chains making an impact abroad
T
he presence of Spanish
hoteliers abroad has grown by
more than 15%. According to
HOSTELTUR’s 2007 ranking, over
27,000 rooms outside Spain were
added to their portfolios between
June 2006 and June 2007, which
means that more than 40% of last
year’s growth came from beyond
national borders. One major
operation in recent months featured
Barceló in the United Kingdom.
Spanish hoteliers have traditionally preferred
to invest in the Caribbean. However, efforts in
Europe were stepped up substantially last year
and Italy was the premier international destination in terms of growth in Spanish firms between June 2006 and June 2007. Sol Meliá,
NH Hotels and Occidental Hotels are just a few
of the companies that are investing in the country. Nearly 90 Italian establishments in all were
acquired by Spanish firms, the main investor
being NH, which acquired the Framon and Jolly
Hotels: 56 new establishments with a total of
7,686 rooms.
Another important operation, in this case in
the United Kingdom, was protagonised by Barceló Hotels & Resorts. The Mallorcan chain has
taken over the management of 20 British hotels, its first incursion in the market, which was
possible thanks to an agreement with Dawnay
Shore Hotels Plc, proprietor of Paramount Hotels, to lease its establishments for a period of
45 years. The first year, the lease will amount
to 28 million pounds, the second and third to
30 and the fourth to between 31 and 34 million
pounds. With this operation, Barceló became
Spain’s first hotelier in the United Kingdom,
which in turn became the chain’s third-leading
market, after Spain and the United States.
According to Barceló, “the hotels in this
operation are characterised by their location
in historical buildings, for the most part”. Furthermore, their “top quality” is going to allow
most of them to be marketed as part of Barceló’s premium brand, “something which will
48 ·
Paramount Palace, one of the 20 hotels Barceló manages in the UK.
allow the Barceló brand to be introduced into
a market as important as the British market”.
The establishments in question are the Carlton
in Edinburgh; the Marine in Troon; the Stirling
Highland in Stirling; Redworth Hall in County
Durham; the Majestic in Harrogate; Imperial of
Blackpool and the Imperial in Torquay; Shrigley
Hall in Cheshire; the Palace in Buxton; Hinckley
Island in Leicestershire; the Daventry in Northamptonshire; Walton Hall & Spa in Warwickshire; the Billesley Manor Hotel in Stratford;
Cheltenham Park in Cheltenham; the Lygon
Arms in Broadway; Oxford Hotel in the city of
the same name; Combe Grove Manor in Bath;
the Basingstoke Country in Hampshire; the Old
Ship in Brighton and the Angel in Cardiff.
An excellent international image
And if Spain’s presence abroad is growing,
so is the prestige of its brands. Barceló was
ranked among the international hotel chains
that most satisfied its guests in 2006, placing
fourth on Market Metrix’s yearly guest satisfaction survey. Its Hospitality Index is based on
interviews with 10,000 guests of hotels outside the United States. And it was not the only
Spanish brand on the list: Riu Hotels & Resorts
ranked third.
Among other aspects, the index rates room
cleanliness, comfort of beds, elegance of furniture, friendliness of the staff and the quality/
price ratio. Riu scored 89.2 points and Barceló
86.6 when all these elements were taken into
consideration. Number one on the list, which
was the subject of an article in the US magazine Hotel & Motel Management, was the Four
Seasons with 92.4 points, followed by the Fairmont Hotels & Resorts with 90.9. The publication affirms that while the first two already
achieved their leading ranks in 2005, this is the
first time chains such as Riu and Barceló have
been leaders in this category.
All this joins the many awards national
groups have received in other countries. To cite
only a few, Riu has been chosen Best Leisure
Hotel Chain by the TTG for the second year in a
row in Great Britain. The company co-presided
over by Simón Pedró Barceló has also garnered
recognition in the United Kingdom. The consultancy firm Check Safety First has rewarded its
hygiene and safety with the Crystal Award in
the group’s category. Furthermore, American
tour operator Apple Vacations has also recognised Bahía Príncipe Clubs and Resorts with
the Crystal Award for Best Hotel Company.
The fast-paced growth of Spanish hotel
chains abroad in general promises to remain
steady in the future. Europe will continue to be
a major focus for investments, but the AngloSaxon Caribbean will remain one of its prime
objectives.
Castles, palaces and convents have been reconverted thanks to the Paradors
Beds with a long history
T
he Paradors’ history began
in 1928, when King Alfonso
XIII inaugurated the network’s
first establishment in the Gredos
mountain range. Today the chain
has a total of 92 establishments,
most of which are located in
historical or traditional buildings,
which turns any stay into a trip
through Spanish history.
Alfonso XIII’s goal when approving the beginning of the Parador network project was to take
advantage of the numerous historical and artistic monuments in Spain and well as its nature
spots to create establishments that would allow
visitors to get to know the country’s wide variety
of cultural, artistic, historical and scenic wealth.
1928’s 30 hotel beds have now grown to more
than 10,000 in 92 establishments, 14 of which
are installed in castles, 15 in old convents, 10 in
palaces, 4 in family homes, 3 in historical enclosures and 46 in new buildings - 16 of these are
built in the local architectural style. The network’s
main objectives are to recover and rehabilitate
historical buildings, as well as stimulate Spain’s
tourist zones to attract private initiative.
A palace built in 1770 houses the
latest Parador
Casa de Infants and Civil Guard Headquarters
now form the new Tourism Parador called La
Granja and its Congress and Convention Centre
50 ·
in the province of Segovia. According to Parador president Antoni Costa i Costa, the new establishment is destined to become “one of the
network’s most emblematic establishments”.
The hotel has 127 rooms, 25 of which are specials or suites, and the facilities are distributed
throughout the 5-storey building built around
three roofed courtyards. Thanks to the inauguration of this establishment and its Congress and
Convention Centre, the province of Segovia is
home to the network’s most generous congress
and convention offer with 240 rooms, 30 meeting rooms and two auditoriums. La Granja alone
has an auditorium that seats almost 400 people
and 13 different-sized meeting rooms that can
hold between 25 and 300 people each.
Historical tours around Spain
The close relationship between history and the
network’s hotels has led the Paradors to create
a series of themed routes that last from three to
seven nights and allow travellers to enjoy a total
experience. A few examples are the Route of the
Monasteries, which is a tour of the provinces of
Soria, Navarre and Saragossa with monastery
bells as its common theme, and the three Silver
The La Granja Parador is the latest addition to the network
Routes, each of which takes seven days and follow the natural trail that crisscrossed Spain and
connected the Bay of Biscay in the north with
Andalusian shores in the south. The Romans
used the trail to build a road to transport silver,
hence, the routes’ name.
The experience continues around the
table
Another area the Paradors excel in is offering
a cuisine that differentiates the establishments
and the regions in which they are located. Restaurant menus evolve throughout the year to offer seasonal products in traditional local dishes
at all times. This offer is complemented by days
especially devoted to one specific product, such
as the culinary workshops on beans in Valles de
Ávila, which is held in this city’s Parador in February and features judía morada redondilla con
perdiz de tiro, a bean and partridge dish, and
judía canela con magras de jabalí, a bean and
wild boar dish. In other cases, the protagonist
is not a product, but rather a way of cooking,
as in the culinary workshops held in the convent
kitchen in the Santo Estevo Parador in Orense.
This establishment, located in a tenth-century
monastery in the heart of Ribera Sacra, offers
ancestral recipes by Benedictine monks in the
following categories: soups and stews, cooking
with garden products, the sea and the river, from
the barnyard and stable, including the hunt, and
sweets. A unique chance to savour delights such
as celestial codfish-stuffed eggplants au gratin
with San Simón cheese, esparradas and trout
fried in Unto oil with pine nuts.
Museo Thyssen-Bornemisza
2007-2008 Temporary Exhibitions
Dürer and Cranach. Art and Humanism in Renaissance Germany. 9 October 2007 to 6 January 2008.
Museo Thyssen-Bornemisza and Fundación Caja Madrid.
Modern Masters of Drawing. 27 November 2007 to 17 February 2008.
Museo Thyssen-Bornemisza.
Modigliani ans his Time. 5 February to 18 May 2008.
Museo Thyssen-Bornemisza and Fundación Caja Madrid.
Miró and the Earth. 17 June to 14 September 2008.
Museo Thyssen-Bornemisza.
Services for Tourism Professionals
The Museo Thyssen-Bornemisza offers the following assistance and information services for professionals in the tourist sector:
•
•
•
•
•
Tickets for the Permanent Collection can be requested without a specific date, so as to ensure direct access to the galleries without waiting.
Vouchers or coupons can be exchanged for entrance tickets directly at the museum box offices.
Periodical dispatch, prior request, of a preview of the museum calendar and information on Temporary Exhibitions: dossier and images.
Periodical dispatch, prior request, of informative leaflets about the Museum and its programmed activities for distribution among customers.
Arrangement of Private Visits: guided tours when the museum is closed and areas available for cocktails, suppers, business meetings or conferences
PRIVATE VISITS PROGRAMME
http://visitasprivadas.museothyssen.org/index.html
FOR FURTHER INFORMATION PLEASE CONTACT US AT:
E-mail: [email protected]
Teléfono: (+34) 91 360 02 37
Paseo del Prado, 8 28014 Madrid Spain
www.museothyssen.org
Photograph © Adrian Tyler
New hotels are striving to attain quality and differentiation
The hotel market: more and better
S
panish hotels continue to grow at a steady pace. There are currently
around 600 hotels currently being developed, in which nearly 13
billion euros has been invested. Over one hundred new hotels
have opened their doors in Spain so far in 2007 alone, mainly in inland
destinations, completing a corps of hotel traditionally based on the coast.
Yet, if one thing characterises new hotels, it is their hard work to attain
quality and specialisation. A way of conquering a market that is more and
more competitive.
International hotel groups are
putting all their efforts into Spain
The Ritz-Carlton comes to Tenerife: Hotel
Abama
The Ritz-Carlton Hotel Company’s third resort in Spain is a luxury establishment with 300
rooms and suites and 120 villas, in addition
to a beach club, an over 2,500-square-metre
spa, a tournament-level golf course and eight
swimming pools. The resort also has a 1,500square-metre zone for holding conferences and
events that can be divided into up to ten independent halls.
InterContinental is developing Holiday
Inn’s Express brand in Madrid, Castellón
and Pamplona
The Express by Holiday Inn Madrid Airport,
located on the A-2 motorway near Barajas and
the IFEMA Fairgrounds in Madrid, which is essentially aimed at business travellers, is now
open. The 124-room hotel is surrounded by
business parks in the municipalities of Coslada,
San Fernando and Torrejón and operates on a
bed and breakfast formula.
Twenty-three kilometres from Castellón and
70 kilometres of Valencia, the 61-room Express
by Holiday Inn Castellón-Onda for executives
52 ·
lishment constructed on the site of an ancient
sixteenth-century palace is now open in Toledo
near the Tajo River. The old palace was originally built by Cardinal Sandoval y Rojas as a
place to retire to from the court.
The Hilton Madrid Airport, designed by architect Miguel Oliver Pérez, also has 5 stars and
285 rooms. It also offers 4,000 square metres
for meetings.
and technicians at the industrial and agricultural facilities in the zone is also now open. The
77-room Express by Holiday Inn in Pamplona
meets all the brand’s requirements and is positioned in the economy hotel segments: easy
access to airports and motorways, functional
decoration, meeting rooms and offices for companies.
Accor’s economy brands are expanding
The Ibis Madrid Valentín Beato is a 2-star
hotel located to the east of Madrid close to the
A2 motorway to Saragossa and Barcelona. It
has 128 rooms, four of which are adapted for
guests with physical limitations. The 168-room
Ibis Madrid Barajas Airport has also opened its
doors in the capital.
In Andalusia, the 189-room Ibis City of Malaga has been inagurated “in an ideal location
for accommodations on leisure and business
trips”, according to Óscar Martin, its director.
In Viladecans in the province of Barcelona
two hotels, an Ibis and an Etap, have been inaugurated. Both hotels face the Carretera de
Barcelona, two kilometres from the railway
station and five from El Prat Airport. The Ibis
Viladecans has a total of 102 rooms, whereas
the Etap has 99 rooms.
Valencia, Toledo and Madrid have new
Hiltons
The 5-star Valencia Hilton has 304 rooms,
35 of which are suites. It also has 16 differentsized events rooms for up to 50 people, and a
large hall with a capacity for 800. The hotel is
located on Avenida de Las Cortes Valencianas
next to the Congress Hall, ten minutes from the
airport and downtown.
The Hilton Buenavista, a 117-room estab-
A passion for five stars
Hospes Palacio del Bailío in Cordoba
The Hospes Hotels & Moments chain has
reconverted two historical buildings, Casa de
Los Granares and la Casa Principal del Bailío,
catalogued as Artistic Historical National Monuments, into a 5-star hotel with 53 rooms, which
also has meeting rooms and a spa zone.
Barcelona’s first AC Selection
AC Hotels has inaugurated the AC Miramar
in Barcelona, a 5-star establishment located
next the Montjüic gardens with views of the
Mediterranean and the city. The premises are
an old building built for the 1929 World’s Fair
in the academic architecture typical of the day.
It has 75 rooms, 30 of which are Superior AC
rooms, ten are deluxe, eight are junior suites
and two are suites. Most of them also have a
private terrace with a jacuzzi. The hotel facilities
include an over 1,000-square-metre spa and
six meeting rooms.
Hotel Sorolla Palace in Valencia
Located on Avenida Cortes Valenciana, this
establishment has 271 rooms, 33 of which are
suites on the VIP Sorolla floor, a space where
a more personalised service is offered. Other
special benefits include an independent reception area, late check-out, secretarial assistance
and butler service. The hotel also has ten halls
in which all kinds of events can be held.
fully equipped kitchen, among other services.
The superior junior suites and deluxe suites
also have a terrace. The establishment offers
free wireless Internet throughout the building
and a business centre.
The Casino of Ibiza opens a 5-star hotel
The Casino de Ibiza S.A firm has opened the
Ibiza Gran Hotel, which will feature loft-style
suites facing the sea. The hotel has a total of
157 suites, 124 of which are junior suites.
There are also eight suites, eleven garden
suites with a private garden and outdoor jacuzzi, twelve themed suites grouped in Spa Suites
and Club Suites with their own bar and Deluxe
Suites for multipurpose family stays and two
Grand Suites with two bedrooms and a private
swimming pool.
value. “We would like to organise courses in the
future”, affirms the owner.
Hotel La Reserva Lodge in Parque de Redes in Asturias
Hotel La Reserva Lodge is in an old rehabilitated hunting lodge located in a protected area,
which turns any stay into a unique experience.
It offers ten double rooms, two of which have a
fireplace and hydro-massage bath. Each room
is known by the name of one of the mountain
peaks that ring the establishment.
The rural offer keeps on growing
Aparthotel Hesperia Fira Suites, Barcelona
This new 5-star self-catering hotel has
54 rooms and suites that range between 38
and 52 square metres; all of them have a flat
screen TV in the living room and bedroom, a
La Casona Cantiga del Agüeira, a seventeenth-century farmhouse
Located in the village of Pumares in Asturias,
this farmhouse has been completely rehabilitated to welcome a 3-star rural hotel featuring
nine rooms, including a suite and two large attics, in addition to a hall for musical performances. The idea is to make music its differential
Grupo Serhs’ Vilar Rural de Arnes,
This 4-star, 95-room hotel is located on a
five-hectare farm and designed in the shape of
a small hamlet that includes a farm and educational garden for its younger guests.
· 53
54 ·
Address
BERLIN, 51-53, ENTLO · 08014
PARQUE EMPRESARIAL LA FINCA. Pº CLUB DEPORTIVO 1, EDIF. 17 · 28223
RIBERA DEL LOIRA, 56-58 · 28042
PZA.CARLOS TRIAS BERTRAN,7 EDIF.SOLLUBE · 28020
MARTI COSTA,6 · 07013
ORTEGA Y GASSET, 85-4º B · 28006
CTRA.ALCALA-UTRERA, KM.2,5 · 41500
PRINCIPE DE VIANA, 17 · 28023
SAN BARTOLOME,24 · 07600
CTRA. SAN JUAN- TOMARES,KM.1 · 41920
PUIG ROS- CTRA. CABO BLANCO KM.6.4 · 07609
FLUVIA, 4-2º · 07009
APDO DE CORREOS 2035 · 04080
VISTA ALEGRE, 1 · 07015
AVDA.BONN, 18 · 35100
AVDA. DIAGONAL, 523 BAJOS · 08029
AVDA. CAPITA NEGRETE, 49 · 07760
ARAGON, 270-ENTLO. 1 · 08007
AVDA. DEL MAR, 16 · 08398
Pº DE LA CASTELLANA,140, 5º- EDIF.LIMA · 28046
ESTORNELL, 1 · 07011
BARROETA ALDAMAR, 7-6º · 48001
PLAÇA PINTOR FORTUNY, 1-2º-2ª · 43201
AVDA.ROQUE DE LOS MUCHACHOS,S/N · 35130
PASSEIG MARITIM, 106 · 17250
VIA AUGUSTA, 21-23 · 08006
POSADA HERRERA, 3-8 · 33003
ROGER DE LLURIA, 16-18 · 08010
AVDA. DIPUTACION, 190-195 · 43850
PZA. MEDITERRANEO, 5 EDIF. NEPTUNO · 07014
AVDA. L’AIGUERA, 15 BAJOS · 03502
JOSE ROVER MOTTA, 27 · 07006
PSO. MARITIMO NEPTUNO, 62 · 46730
PÇA. PAISSOS CATALANS, S/N · 08014
GAZTAMBIDE, 61, 2º-2ª · 28015
CTRA. DE AVILA, KM. 2,750 · 45005
GERONA, 39 · 03501
BOSC DE QÜEC, 2 · 43840
PASEO DE LA HABANA, 54- 2 DCHA. · 28036
AVDA. CONDE SALLENT, 10 · 07003
PLA DE L’ ERMITA, SN · 25528
ROSSELLON, 257- 3ºE · 08008
CORB MARI, 22 · 07015
AVDA. DE ANDORRA, 18-20 · 43840
ALFREDO L. JONES, 40 · 35008
AVDA. 16 DE JULIO, 15 · 07009
ALEMANIA, 1 · 38660
FINCA LOS CUAREZOS, S/N · 39195
PSO. PEREDA, 32 ENTLO. IZDA. · 39004
BURRIANA, 1 · 33007
JOSE RAMON LOPEZ DORIGA, 5-1 DCHA. · 39003
CORCEGA, 323 · 08037
AVDA. DE PORTUGAL, 7 - BAJO · 33207
PZA. ISABEL LA CATOLICA, 6 · 18009
AVDA. PAU CASALS, 22- 4º- 2ª · 08021
BERLIN, 74 ENTLO. 1ª · 08029
PASEO CENTRAL, Nº44 - URB.PLAYA SERENA · 04740
TURO BRUGUET, 2 · 08402
PLAYA JANDIA, S/N · 35626
AVDA. DIAGONAL, 503 · 08029
BONANZA, 1 · 07560
RODRIGUEZ MARIN, 90 LOCAL B · 28016
MARBELLA, 30 PLAYA DE PALMA · 07610
AVDA. DE BURGOS, 8-A PTA.15 · 28036
LOS ROBLES, APTOS.MASARU. URB. LA PAZ · 38400
SAN SALVADOR, SN . NAVE B-9 1ª PL · 35109
D. RAMON DE LA CRUZ, 28 · 28001
CTRA. PALAMOS, KM. 328 · 17200
AVDA. DE LES ALEGRIES, 7 · 17310
PZA. DE ANSITE, 1 · 35100
PZA. DE EUROPA, 13 CIUDAD DEL TRANSPORTE DE PAMPLONA · 31119
PARIS, 21 · 43840
MALLORCA, 181 · 08036
VIA REY SANCHO, 11 · 07180
VALENCIA, 284 · 08007
PSO. GRACIA, 64, ENTLO. 1º · 08007
FONCALADA, 10 5ºB · 33002
RIERA, 77 · 17310
PINS, 15 · 07610
ALCALDE WALTER PAETZMAN, SN · 38679
ED. DUNAS TRIANA. FCO. GOURIE, 107-5ª PL · 35002
RAMBLA CATALUNYA, 116 · 08008
AVDA. PLATGES DE MURO. S/N · 07458
Company
ABBA HOTELES, SA
AC HOTELS
ACCOR HOTELES
ACOGHE S.L.
ACORN INTERNATIONAL HOTELS,SA
ACTUAL HOTELES
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AIT HOTELS/ALIANZA INSULAR
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ALFA SA, HOTELERA
ALLSUN TURISTICA,SL
ALOJAMIENTOS RURALES,RED ANDALUZA
AMIC HOTELS MALLORCA
AMIGOS HBA-HOTELES BUNGALOWS APARTAMENTOS
AMREY HOTELS
ANDRIA HOTELES
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AQUA HOTEL
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ARGO CONSULTING,SA
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ASTURIANA, CADENA HOTELERA
ATLANTIS HOTELS & RESORTS
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BALI, GRUPO
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BAYREN, S.A.
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PLAYA GANDIA
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PALMA DE MALLORCA
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BARCELONA
PALMA DE MALLORCA
SALOU
LAS PALMAS DE GRAN CANARIA
PALMA DE MALLORCA
ADEJE
ISLA- CANTABRIA
SANTANDER
OVIEDO
SANTANDER
BARCELONA
GIJON
GRANADA
BARCELONA
BARCELONA
ROQUETAS DE MAR
GRANOLLERS
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MADRID
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PUERTO DE LA CRUZ
SAN BME.DE TIRAJANA
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LLORET DE MAR
PLAYA DEL INGLES
IMARCOAIN
SALOU
BARCELONA
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E-mailWeb
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www.abbahotels.com
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j.cañ[email protected]
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18
66
55
4
10
2
1
3
4
4
2
8
450
5
14
4
8
3
6
5
3
4
1
6
4
13
5
5
2
3
3
14
2
3
8
6
3
23
29
5
6
10
10
3
3
9
9
3
2
30
5
41
8
10
25
9
13
4
4
2
2
7
3
13
10
5
4
81
10
2
1
3
6
3
8
3
15
3
6
4
12
8
4
Hotels
5162
8572
6124
958
5197
342
254
351
1000
1258
488
3308
4000
1008
6144
874
1400
1012
3500
772
393
816
2200
350
338
1182
1500
2488
484
960
2500
75000
585
641
4000
3938
1221
15.568
4668
8046
1200
1275
2000
4500
1300
4500
2700
212
204
620
600
9.760
1889
1448
2500
1240
2697
493
3200
1400
745
600
863
2216
2184
2400
600
5960
4400
2252
132
1352
735
346
930
744
1016
3000
2599
1136
12000
1834
1841
Beds
In the best location
Cala Millor - Majorca - Spain
Hotel Hipocampo Palace*****
Hotel Flamenco****
Hotel Said****
Hotel Hipocampo Playa****
Hotel Hipocampo****
Hotel Don Juan***
Aparthotel Bahía Grande****
Aparthotel Dunas Cala Millor****
Aparthotel Mercedes***
Apartamentos Hipocampo Playa
Sa Coma - Majorca - Spain
Hotel Marfil Playa****
Aparthotel Coma Gran***
Apartamentos Paraíso
Costa de los Pinos - Majorca - Spain
Eurotel Golf Punta Rotja****
Playa Blanca - Lanzarote - Spain
Hotel Natura Palace****
Apartamentos Natura Garden
Puerto del Carmen - Lanzarote - Spain
Hotel La Geria****
Apartamentos Barcarola Club
Chiclana de la Frontera - Cadiz - Spain
Hotel Barrosa Palace*****
Hotel Barrosa Park****
Hotel Barrosa Garden****
Hotel Playa la Barrosa****
Jerez de la Frontera - Cadiz - Spain
Hotel Sherry Park****
Conil de la Frontera - Cadiz - Spain
Hotel Flamenco Conil***
Hotels and Resorts
Oficina Central:
Avda. S’Estanyol s/n · 07560 Cala Millor · Majorca · Spain
[email protected]
+34 971 58 75 12
www.hipotels.com
56 ·
Address
PZA DE COMPOSTELA, 23-1ºA · 36201
PZA. DE SANTIAGO, 1 · 28320
SERRANO, 45-2ª PLANTA · 28001
RETIR, 1 · 07820
ALMIRANTE, 16 · 28004
RAMBLA CATALUNYA, 124 ATICO · 08008
ERCILLA, 37-39 · 48011
ALFONSO XII, 36-BAJOS · 28014
AVDA. S’ALBUFERA, 4 · 07458
LUXEMBURGO,4- OF.5 · 28224
SIERRA DE GUADARRAMA, S/N · 29620
AVDA. RAFAEL PUIG, 23 · 38660
PRINCESA, 58 PRAL. · 08003
ARITJA, S/N URB. SA COMA · 07530
GUITARD, 43. 2º-1ª · 08014
AVDA. DE LAS AMERICAS, S/N · 38660
RAMBLA JAUME I, 12 · 43850
DIAGONAL, 622 · 08021
COMPLEJO EURHOSTAL- AVDA. LAS FUENTES, S/N · 12579
ROQUE DEL ESTE, 1 · 35510
CANDELARIA, 28- ED. OLYMPO 1º · 38002
CTRA. TOSSA A SANT FELIU, KM.5 · 17320
AVDA. BME. DE ROSSELLO, 18 · 07800
AVDA. JAIME III, 3-2º · 07012
JOVARA, 350 · 08370
PLAZA DE COLON, 2- TORRE 1- 4ªPLANTA · 28046
AGUSTIN DE FOXA, 32 · 28036
EDIF. FRED OLSEN. POL. INDUSTRIAL DE AZAÑA S/N · 38111
AVDA.PUERTA DEL MAR, 15 · 29602
POTOSI, SN · 17310
MENESTRAL, 5 · 07300
VIA LAIETANA, 23 - 4º,1ª · 08003
AVDA. FDO. TARRAGO, 27 · 07660
AVDA. BRUSELAS, 16 · 38660
AVDA. RAMON FERREIRO, 21 · 27002
AMADEUS, 39 ENTLO. 2ª · 08370
PZA. SAN JUAN DE LA CRUZ, 7-6 º7 · 28003
RAMBLETA PARE ALEGRE, 98 · 08224
CTRA.ARENAL- LLUCHMAJOR, KM.21,50 · 07620
LAS MARGARITAS, S/N · 35100
MARCONI, 16 · 08397
BLVD. PRINCIPE ALFONSO DE HOHENLOHE,S/N · 29600
AVDA. DEL GOLF, 1 SANTA PONSA · 07180
PRADO, 11 · 28014
AVDA. TO AIR MARIN, S/N · 35100
BARRANCO DE LA VERGA, S/N · 35120
EDIF.PLAYA HOTELES-AVDA.FARO SABINAL,341 · 04740
CTRA. ARTA- PUERTO ALCUDIA, S/N · 07458
PASEO DE LA CASTELLANA, 173, 7º IZQ · 28046
CONSTANTI RIBADELAIGUA, 7 · 17310
RIERA D’EN JORDA, S/N · 08389
NUMANCIA, 185- 1ª · 08034
CTRA. COLMENAR VIEJO, KM.14’500 · 28049
MARQUES DE MULHACEN, 11,1º-1ª · 08034
DIPUTACION,262-264 · 08007
CARAVELA, 7 · 07610
AVDA. MARE DE DEU DE BELLVITGE, 3- JUNTO HESPERIA TOWER · 08907
LEON XIII, 23 · 08022
EGA,5 ( EL VISO) · 28002
AVDA.S’ ESTANYOL, S/N · 07560
LONDRES, 66-68 BAJOS 1 · 08036
JAUME III, 26, ENTLO. 2º H · 07012
AVDA. LAS FUENTES · 12579
GIVEROLA, 4- 6 · 17320
CISTER, 1-3 · 08022
FRAILES, 1 · 13320
CABRUÑANA, 2-1º IZQ. · 33400
AVDA. GARCIA MORATO,S/N- EDIF.CHECK POINT · 29004
AVDA. CAMINO DE RONDA 101 · 18002
AVDA.SEVERO, 3B · 03581
PLAZA. RIVERO, C/TORNERIA, 24 · 11403
AVDA. DE LA DIPUTACION, SN · 11520
GC-500 EDIFICIO ATLANTIC · 35100
VIRGEN DE LOS MILAGROS, 27 · 11500
AVDA. ESPERANTO, 9 · 03503
CARDENAL DESPUIG, 51-4 · 07013
PSO. MARITIMO, 106 · 17250
LLANÇA, 30 · 08015
ANIMAS, 22 · 08370
CTRA.VIEJA BUNYOLA, 47 EDIF. HOTETUR · 07009
PRINCESA, 58.- PPAL · 08003
PUEBLO CANARIO LOCAL 404 · 38660
SABINO DE ARANA, 27 · 08028
Company
EGATUR
EGIDO HOTELES
ELBA HOTELES
EMSAHOTELS
ENTREMARES-H MAS H, GRUPO
ENVERGURE / LOUVRE HOTELS
ERCILLA HOTELES
ESPAHOTEL, S.A.
ESPERANZA HOTELES
ESTANCIAS DE ESPAÑA
ETURSA, S.L.
EUROPE HOTELS INTERNATIONAL
EUROSTARS HOTELS
EUROTOURS HOTELS
EVENIA HOTELS
EXPO HOTELES & RESORT-MARE NOSTRUM RESOSRT
F&G HOTELS
FADERSON HOTELS
FANTASIA HOTELES
FARIONES, GRUPO
FEDOLA, GRUPO
FERIENVEREIN
FIESTA HOTEL GROUP
FINMA
FLORIDA, GRUP HOTELS
FORMULA 1 FOXA, GRUPO
FRED OLSEN
FUERTE HOTELES
GARBI HOTELES
GARDEN HOTELES, CESGARDEN, SL
GARGALLO, GRUPO HOTELERO
GAVI-MAR SA, HOTELS
GF HOTELES
GH PROMOTORA DE ALOJAMIENTOS LUCENSES
GHT HOTELS
GIHSA-GESTION INTEGRAL HOTELERA,SA
GLOBAL INTERNATIONAL HOTELS BUSINESS, S.A.
GLOBALIA HOTELES
GLORIA PALACE HOTELES
GOLDEN HOTELS
GRAN HOTEL GUADALPIN-AIFOS
GRAN ISLA,HOTELS
GREEN HOTELES
GREEN OASIS CLUBS & HOTELS
GRUPO ANFI
GRUPO HOTELES PLAYA, S.A.
GRUPOTEL
GSM HOTELES GUITART HOTEL, S.A.
H.TOP HOTELS GROUP
H10 HOTELS
H21/ CANTOBLANCO. GRUPO ARTURO
HABITAT HOTELES
HCC-HOTELES HELIOS HOTELES
HESPERIA
HG HOTELES Y GESTION
HIGH TECH HOTELS & RESORTS
HIPOTELS
HLG-HOT-CITY PARK HOTELES
HM HOTELS
HOLIDAY MAGIC HOTEL- HOTEL LAS FUENTES
HOLIDAY PARK HOTELS
HOSPES
HOSTERIAS/ HOSPEDERIAS REALES
HOSTURASA, S.A.
HOTASA HOTELES
HOTEL ANA MARIA I
HOTEL LEVANTE CLUB-CENTAURO GRUPO
HOTEL PALACIO GARVEY
HOTELES ANDALUCES CON ENCANTO
HOTELES INSULARES / S&C HOTELS
HOTELES JALE
HOTELES POSEIDON/ DEVESA
HOTELES STELLA POLARIS,SA
HOTELGEST
HOTELS ONIX
HOTENCO HOTELS
HOTETUR
HOTUSA
HOVIMA APARTHOTELS TURISTICA KONRAD & HIDALGO,SL
HUSA HOTELES
VIGO
PINTO
MADRID
SANT ANTONI DE PORTMANY
MADRID
BARCELONA
BILBAO
MADRID
PLAYA DE MURO
POZUELO DE ALARCON
TORREMOLINOS
PLAYA DE LAS AMERICAS
BARCELONA
SANT LLORENÇ D’ES CARDASSAR
BARCELONA
ARONA-TENERIFE
CAMBRILS
BARCELONA
ALCOSSEBRE- CASTELLON
PUERTO DEL CARMEN-TIAS- LANZAROTE
SANTA CRUZ DE TENERIFE
TOSSA DE MAR
IBIZA
PALMA DE MALLORCA
CALELLA MADRID
MADRID
MARBELLA-MALAGA
LLORET DE MAR
INCA
BARCELONA
CALA D’OR
COSTA ADEJE- TENERIFE
LUGO
CALELLA- barcelona
MADRID
TERRASSA
LLUCHMAJOR
MASPALOMAS
PINEDA DE MAR
MARBELLA-MALAGA
SANTA PONSA- CALVIA
MADRID
MASPALOMAS
MOGAN-GRNA CANARIA
ROQUETAS DE MAR-ALMERIA
CA’N PICAFORT
MADRID
LLORET DE MAR
PALAFOLLS
BARCELONA
CANTOBLANCO
BARCELONA
BARCELONA
CAN PASTILLA
L’ HOSPITALET DE LLOBREGAT
BARCELONA
MADRID
CALA MILLOR
BARCELONA
PALMA DE MALLORCA
ALCOSSEBRE
TOSSA DE MAR
BARCELONA
VILLANUEVA DE LOS INFANTES
AVILES
MALAGA
GRANADA
BENIDORM
JEREZ DE LA FRONTERA-CADIZ
ROTA-BARCELONA
MASPALOMAS
EL PUERTO DE SANTA MARIA
BENIDORM
PALMA DE MALLORCA
PLATJA D’ARO
BARCELONA
CALELLA-BARCELONA
PALMA DE MALLORCA
BARCELONA
ADEJE
BARCELONA
Tel +34
986443272
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971340101
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HOTELIER COMPANIES
Country/State
E-mailWeb
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986446272
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916922655
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5
915784414
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11
971340049
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2
915217178
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5
937292552
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4
944439335
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5
914202795
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4
971890938
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5
917158064
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46
952051619
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12
922792690
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3
932955370
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24
971811721
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7
935345386
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11
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9
977794445
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6
934145084
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2
964413064
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4
928510202
[email protected]
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4
922574127
[email protected]
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3
972341066
[email protected]
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2
965990652
[email protected]
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971727645
[email protected]
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5
937661186
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3
917247655
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5
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922628253
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1
952860034
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6
972371016
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6
971888401
[email protected]
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3
932689061
[email protected]
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17
971643527
[email protected]
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11
922716752
[email protected]
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3
982241660
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2
937695108
[email protected]
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9
915352219
[email protected]
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18
937330849
[email protected]
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2
971178352
[email protected]
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3
928771921
[email protected]
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2
937670090
[email protected]
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6
952-669404
[email protected]
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3
971699188
[email protected]
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5
914202356
[email protected]
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8
928140034
[email protected]
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1
928151665
[email protected]
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4
950-333655
[email protected]
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25
971851318
[email protected]
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34
913195783
[email protected]
www.gsmhoteles.es
92
972347023
[email protected]
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11
937661294
[email protected]
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15
934199569
[email protected]
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34
917340712
[email protected]
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7
934929395
[email protected]
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5
933017797
[email protected]
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6
971264460
[email protected]
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4
932373473
[email protected]
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45
932541391
[email protected]
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11
914116061
[email protected]
www.hthoteles.com 25
971586471
[email protected]
www.hipotels.com
27
934340344
[email protected]
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17
971425054
[email protected]
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4
964412272
[email protected]
www.casa-azahar.com
5
972340565
[email protected]
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3
932388311
[email protected]
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3
926361788
[email protected]
www.hosteriasreales.com
5
985562127
[email protected]
5
952236517
[email protected]
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8
958289215
[email protected]
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2
966830086
[email protected]
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4
956-327340 [email protected] www.sferahoteles.com
1
956815168
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5
928730464
[email protected]
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3
902370078
[email protected]
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8
965852355
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9
972817572
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3
934261981
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2
937660088
[email protected]
www.hotenco.com
6
971430488
[email protected]
www.hotetur.com
16
933193258
[email protected]
www.hotusahotels.com
922791082
[email protected]
www.hovima-hotels.com
7
933397064
[email protected]
www.husa.es
152
Fax +34
1950
23000
386
686
3800
580
1400
750
500
570
1550
2800
2600
1400
4357
2500
4742
2625
700
120
1700
1502
2000
1210
7022
1547
1500
373
1000
868
2800
2490
1420
2600
705
1952
257
3274
2258
366
1003
1680
5640
1062
2500
850
1314
3500
6124
12679
22622
4004
10000
9842
980
950
1209
2147
7650
2230
1600
10238
7350
1386
2144
400
272
300
17
2817
53
727
17
579
868
1788
2350
1736
400
200
1800
18000
Beds
58 ·
Address
LOS BELONES · 30385
D’ ARTRUIX, 22-2º LOCAL 10 · 07714
BONAIRE 26, ENTLO. · 07012
RIBERA DEL LOIRA, 56-58 · 28042
LOS JAZMINES, 25 · 35100
MUELLE DE LAS PALMAS, 2 · 35003
MONTURIOL, S/N · 07590
ARAGON, 71 · 07800
PZA. ESPAÑA, S/N · 28013
MENDEZ NUÑEZ, 1- 4ºD · 41001
AVDA. MEXICO, 4-2º POL DE LEVANTE · 07006
AVDA. FERRANDIS SALVADOR, 129 · 12560
URB.CALA ESMERALDA,S/N · 07660
VICENTE CUERVO, 9 · 07800
GUILLERMO DIAZ PLAJA, 4 · 07015
EMILIO CARRERE, 5 LOCAL 2 · 28015
POL. IND. 2. C/CALAFATES, 6, ESQ. FONTANEROS, 1 · 03130
PASEO COLON, 88 · 07458
VIA AUGUSTA, 95 · 43003
ISLA DEL HIERRO, 3 · 28700
AVDA. L’AIGUERA,15 EDIF. MARINA PLAZA · 03502
TORRE DE MADRID. PZA. ESPAÑA, 18 · 28008
GRAN VIA, 59- 2 A · 28013
EDIF. LEO CANELA- AVDA. DE LA PLAYA, 41 · 21400
AVDA. TIRAJANA, 32 LOCAL 10- 11 EDIF.LIBERTY · 35100
MAR MEDITERRANEO, 1 · 35100
BELGICA, 54 · 38400
CTRA. GENERAL GUAZA, 73 · 38267
MAESTRO MONTERO, 12 · 18004
GREMIO TINTOREROS, 25 A · 07009
GRAN VIA DE COLON, 25 · 18001
AVDA. L’ AIGUERA, SN · 03501
AVDA. DERRAMADORS, 3 · 03500
MOYANO,8 · 12002
GREMI SUCRERS I CANDELERS,18 · 07009
JAIME RECODER 85-87, ESCALERA A, 1º, 1ª · 08301
AGUSTIN DE FOXA,16-7º PUERTA 6-ESCALERA D · 28036
PASEO GRACIA,53 · 08007
ESPAÑA,1 · 08870
AVDA.CASTILLA-LA MANCHA,3 · 45003
AVDA.GENERAL MENDOZA,1-6º · 17002
FLORIDA, 3 · 03502
AVDA.PAPA LUNA,SN · 12598
AVDA.MARINA BAIXA,4 · 03509
TRAVESERA DE GRACIA,18-20-3ª · 08021
PASEO DE LA BARQUERA,S/N · 39540
DONOSO CORTES,2 · 06400
DR.CELESTINO COBIELLA,S/N · 38400
BARQUILLO,36-1º-3º · 28004
CLARA DE JESUS MONTERO,24 · 41010
JENARO RIESTRA,8 · 33500
PZA. PUERTA IGLESIAS, 3; C/AZAFRANAL, 21 · 37001
LOS NIDOS,23 · 29620
AVDA.VALENCIA,14-16 · 08750
SANTA ENGRACIA,120-7ª EDIF.CENTRAL · 28003
DIRECCION · CP
CTRA.GRAL.DEL SUR,KM.44 BAHIA FELIZ · 35107
RIBERA DEL LOIRA,56-58 · 28042
LA RAMBLA, 109 · 08002
CTRA. ARENAL- LLUCMAJOR, KM 21,5 · 07620
AIOS,4 NOALLA · 36990
JOSE ABASCAL,56-5ªPLANTA · 28003
AVDA.DE LOS PUEBLOS,41 · 38660
GRAN VIA ASIMA,4-5ª PL · 07009
URB.OLIVA NOVA · 46780
ROMA,4 · 03503
SEA CONTAINERS HOUSE, 20 UPPER GROUND · SE1 9PF
CASADE MARQUÉS DE JIMÉNEZ, S/N · 50004
PASEO MALLORCA,32 A ENTLO. · 07012
JOSE MARIA PEMAN,15-17 · 07160
REQUENA,3 · 28013
PZA.DE LA CONCORDIA,S/N · 28660
ALCALÁ 19 · 28014
PLAZA MEDITERRANEO, 5-1º ED.NEPTUNO · 07014
GUANAPAY,5 · 35510
C/DE LES VELES,S/N · 07470
CTRA.ALCUDIA-PTO.POLLENSA,KM.2 · 07400
PASEO DE LA SABICA,40 · 18009
PZA.DE COMPOSTELA,23-1ºDCHA. · 36201
JORGE JUAN,9 · 28001
PIZARRO, 1 · 11403
MENENDEZ PELAYO,7 · 26005
ANTONIO GAUDI,62 · 43203
Company
HYATT REGENCY LA MANGA- HYATT INTERNATIONAL
IBB HOTELES
IBEROSTAR HOTELS & RESORTS
IBIS HOTELES
IFA HOTELS
IGRAMAR GRUPO
IHM HOTELS
INSOTEL HOTEL GROUP
INTERCONTINENTAL HOTELS GROUP
INTERGROUP HOTELES. HOTELES, CASAS Y PALACIOS DE ESPAÑA
INTERTUR
INTUR HOTELES
INTUROTEL
INVISA HOTELES
IR HOTELES
IZAN HOTELES
JM HOTELES
JS HOTELS
KEY HOTELS
KRIS HOTELES
LA MARINA HOTELES
LE MERIDIEN HOTELS & RESORTS
LEADING HOTELS OF THE WORLD
LEO MANAGEMENT GROUP, SL
LIBERTY HOLIDAYS, GRUPO
LOPESAN, GRUPO
LTI ESPAÑA
LUNA HOTELES
M. A. HOTELES
MAC HOTELS
MACIA HOTELES
MAGIC COSTABLANCA
MARCONFORT
MARINA D’ OR, GRUPO
MARINA HOTELS
MARITERRA HOTELS
MARITIM HOTELES
MARRIOTT HOTELS INTERNATIONAL MATAS ARNALOT GRUPO
MAYORAL HOTELES
MED PLAYA CADENA HOTELERA
MEDINA HOTELES
MEDITERRANEO HOTELES
MEDITERRANEO SUR
MEDIUM HOTELES
MIRAMAR HOTELES
MIRIAM CADENA HOTELERA
MM HOTELES
MONARQUE HOTELES
MONTE HOTELES
MONTEMAR,GRUPO
MONTERREY,GRAN HOTEL
MS HOTELES
NATURA HOTELS - GOOD LIFE HOTELS & RESORTS
NH HOTELES
NOMBRE
NORDOTEL,S.A.
NOVOTEL
NUÑEZ i NAVARRO HOTELS
OASIS HOTELS AND RESORTS
OCA HOTELS
OCCIDENTAL HOTELS & RESORTS
OCEAN HOTELES/HOCASOL,SA
OLA HOTELS
OLIVA NOVA GOLF,HOTEL APTOS.
ONASOL HOTELS,S.L.
ORIENT EXPRESS HOTELS TRAINS & CRUISSES
PALAFOX HOTELES
PALIA HOTELS
PALMIRA HOTELS
PARADORES DE TURISMO DE ESPAÑA
PARTNER HOTELS
PEDREGAL DE INVERSIONES, S.A.
PIÑERO HOTELES
PLAYAS DEL SUR/G&R TURISMO
POLLENSINA SA,HOTELERA
POLLENTIA CLUB RESORT
PORCEL HOTELES
PORTUGALICIA
POSADAS DE ESPAÑA
PRESTIGE HOTELS, PALMERA PLAZA
PRETUR
PRINCESS HOTELS
LOS BELONES-CARTAGENA
MAHON
PALMA DE MALLORCA
MADRID
SAN AGUSTIN
CALA RATJADA IBIZA
MADRID
SEVILLA
PALMA DE MALLORCA
BENICASIM
CALA D’OR
IBIZA
PALMA DE MALLORCA
MADRID
SANTA POLA-ALICANTE
CA’N PICAFORT
TARRAGONA
SAN SEBASTIAN DE LOS REYES
BENIDORM
MADRID
MADRID
ISLA CANELA
PLAYA DEL INGLES- GRAN CANARIA
MASPALOMAS-GRAN CANRIA
PUERTO DE LA CRUZ
ARONA
GRANADA
PALMA DE MALLORCA
GRANADA
BENIDORM
BENIDORM
CASTELLON
PALMA DE MALLORCA-BALEARES
MATARO-BARCELONA
MADRID
BARCELONA
SITGES-BARCELONA
TOLEDO
GIRONA
BENIDORM
PEÑISCOLA-CASTELLON
FINESTRAT - ALICANTE
BARCELONA
S.VICENTE DE LA BARQUERA
DON BENITO-BADAJOZ
PUERTO DE LA CRUZ-TENERIFE
MADRID
SEVILLA
LLANES-ASTURIAS
SALAMANCA
TORREMOLINOS-MALAGA
MOLINS DE REI-BARCELONA
MADRID
LOCALIDAD
SAN BME.TIRAJANA-GRAN CANARIA
MADRID
BARCELONA
LLUCMAJOR-PALMA DE MALLORCA
SANXENXO-PONTEVEDRA
MADRID
COSTA ADEJE-TENERIFE
OLIVA-VALENCIA
BENIDORM-ALICANTE
LONDRES-REINO UNIDO
ZARAGOZA
PAGUERA-MALLORCA-BALEARES
MADRID
BOADILLA DEL MONTE-MADRID
MADRID
PUERTO DEL CARMEN-TIAS
PORT POLLENÇA-MALLORCA-BALEARES
ALCUDIA
GRANADA
VIGO-PONTEVEDRA
MADRID
JEREZ DE LA FRONTERA - CADIZ
LOGROÑO-LA RIOJA
REUS-TARRAGONA
Tel +34
968331234
971356869
971229288
913828094
928730022
928368000
971566026
971390068
914548500
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971648191
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915487040
915591750
959477337
928720168
928128127
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902302104
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94-1270638 977-318959
HOTELIER COMPANIES
Country/State
E-mailWeb
968331235
[email protected]
www.lamanga.hyatt.com
971356878
[email protected]
www.ibbhotels.com
971716535
[email protected]
www.iberostar.com
917003972
[email protected]
www.accorhotels.com
928770070
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www.ifahotels.com
928368856
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www.igramar.com
971566028
[email protected]
www.ihmhotels.com
971301351
[email protected]
www.insotel.com
915482389
[email protected]
www.madrid-citycentre.crowneplaza.com
954210248
[email protected]
www.casasypalacios.com
971469018
[email protected]
www.intertur.es
964395896
[email protected]
www.intur.com
971643070
[email protected] www.inturotel.com
971311195
[email protected]
www.invisa-hoteles.com
971403358
[email protected]
www.irhoteles.net
914479753
[email protected]
www.izanhoteles.es
966690953
[email protected]
www.jmhoteles.com
971851453
[email protected]
www.jshotels.com
977236911
[email protected]
www.key-hotels.com
914079202
[email protected] www.krishoteles.com
965867135
[email protected]
www.la-marina.net
915590838
[email protected]
www.lemeridien.com
915472977
[email protected]
www.lhw.com
959477336
[email protected]
www.leo-group.es
928720032
[email protected]
www.grupoliberty.com
928128155
[email protected]
www.lopesanhotels.com
922380893
[email protected]
www.lti.de
902302105
[email protected]
www.lunahoteles.com
902353435
[email protected]
www.hoteles-ma.es
971010950
[email protected]
www.mac-hotels.com
958285591
[email protected]
www.maciahoteles.com
965858123
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www.hoteles-costablanca.com
965863407
[email protected]
www.marconfort.com
964-260662
[email protected] www.marinador.com
971-467700
[email protected] www.marina-hotels.com
902200788
[email protected]
www.mariterrahotels.com
91-3232713
[email protected]
www.marítim.com
924-881298
[email protected]
www.marriott.com
93-8949591
[email protected]
www.matasarnalot.com
925-212218
[email protected]
www.hotelesmayoral.com
972-218930
[email protected]
www.medplaya.com
965852500
[email protected]
www.medinahoteles.com
964-481382
[email protected]
www.hotelesmediterraneo.com
96-6803228
[email protected]
www.webic.com/medsur
932400014
[email protected] www.mediumhoteles.com
942-710075
[email protected]
924-802901 ·
922-373623
[email protected]
www.puertopalace.com
913084707
[email protected]
www.monarquehoteles.es
954-338907
[email protected]
www.hotelesmonte.com
98-5402681
[email protected]
923-214400
[email protected]
www.helcom.es/granhotel
952-375829
[email protected]
www.mshoteles.com
93-6800944
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www.goodlifehotels.es
91-4519764
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www.nh-hotels.com
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EMAIL
WWW
928-157064
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91-7003972
[email protected]
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935529566
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971-178471
[email protected]
www.hotelesoasis.com
986-721277
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www.ocahotels.com
91-4417781
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www.occidental-hoteles.com
922-714304
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971757552
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www.olahotels.com
96-2857601
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www.olivanova.com
96-6803300
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www.onasol.es
0044 2078055908
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www.orient-express.com
976-234705
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971-711880
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www.palia.es
971687704
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www.palmirahotels.com
91-5166657
[email protected]
www.parador.es
91-6323501
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www.partner-hotels.com
91-5310188
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971731694
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www.bahiaprincipe.com
928-513977
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971-866145
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www.hoposa.es
971-546992
[email protected]
www.clubpollentia.com
958224102
[email protected]
www.hotelesporcel.com
986-446272
[email protected]
www.portugalicia.org
91-4311550
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www.posadasdeespana.com
956183292
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www.prestigehotels.com
941-242100
[email protected]
www.pretur.com
977-330026
[email protected]
www.princess-hotels.com
Fax +34
2
7
38
9
5
3
7
9
14
4
6
5
8
6
3
5
2
8
2
8
2
1
18
12
12
10
4
2
7
6
5
12
6
5
10
5
1
2
2
3
12
3
2
5
7
2
2
4
6
5
3
2
5
75
105
HOT
11
12
9
10
12
79
1
9
1
10
2
3
5
5
90
19
4
5
2
14
1
3
6
4
8
5
20
Hotels
602
980
24542
820
2995
416
1389
8000
2210
500
2452
805
2210
2798
774
1538
1350
2168
270
764
862
212
3210
1340
3000
4561
1837
1064
1700
2700
825
6500
2790
1500
3825
406
297
400
150
375
6069
950
1000
1330
266
35
60
1694
2000
1252
278
532
1400
21.294
22.696
CAMAS
1646
240
865
4128
1000
15412
325
3139
235
2666
196
1030
957
1533
11000
1930
472
2109
307
1811
1062
650
756
688
1500
700
14916
Beds
60 ·
Address
DEL TER,27-1ºB · 07009
TRIUNFO,5 · 20007
AVDA. MAGNOLIA,6 URB.SON FLORIANA · 07559
AVDA.ISLANTILLA,S/N · 21449
MENDEZ ALVARO, 30 · 28045
RAMBLAS,33 · 08002
MEXICO,3 -3ª PLANTA · 29620
FERNANDO DE LOS RIOS,20 E-1º · 39004
GRAN VIA ASIMA,4-2ºIZDA. · 07009
GREMIO HORNEROS,23 · 07009
MIRADOR,3 · 03501
AVDA.REINA VICTORIA,153 · 39005
EDIF.RIU CENTRE,LLAUD,S/N · 07610
NOU,38 · 43340
ENRIC ALZAMORA,6-8º · 07002
AVDA.PAU CASALS,16 · 17310
AVDA.CARLOTA ALESSANDRI,18 · 29014
SAN ESTEBAN, 8 · 07703
SON JORDI,4 · 07560
OVIEDO,28 APDO.CORREOS 26 · 29640
PLAZA TTE.CORONEL FRANCO,10-1ºA · 07008
POL. IND. PAEC. PARC 4 · 17251
AVDA.PEARSON,1-3 · 08034
JUAN BRAVO,8 · 28006
FRANCESC MACIA,2 · 43005
AVENIDA DE MOYA,8 · 35100
AVDA.JAIME I,74 · 07180
PARIS,120-1º-1ª · 08036
PLAZA PLAYA SON MOLL S/N · 07590
DORAMAS, 4 · 35129
AVDA. EUROPA, 6 · 03503
NORTE, 12 · 07700
PSO.ALAMEDA,35 BIS · 46023
JOAQUIN RODRIGO, 6 · 03581
AVDA. ZABALGANA, 1 · 01015
ED.GRUPO SIRENIS-COMPLEJO VILA PARK C/CUBELLS,32 · 07800
ORENSE,85 EDIF.”LEXINGTON” · 28020
PLAZA DE COLON,2-TORRE 1-4ªPLANTA · 28046
GREMIO TONELEROS,24 · 07009
PZA.DR.LETAMENDI,37-1º · 08007
PASEO DE LA MARINA, 212 · 08860
AVDA. ANTONIO DOMINGUEZ ALFONSO, 8 · 38660
COMANDANTE ZORITA,34 · 28020
ADA. SON RIGO 14 · 07610
AVDA. EDUARDO ZAPLANA HERNANDEZ-SORO,7 · 03502
PASEO DE GRACIA,53-6ª · 08006
GRAN VIA ASIMA, 4-7º · 07009
CASADO DEL ALISAL,26 · 34001
PLAYA DE TAURITO,SN · 35138
LUCIA MARQUEZ-EDIFICIO CORTIJUELO-36 · 29620
MONGES,2-2ª · 07001
GLORIETA CARRASCO,BL.III-5 ESC F BAJO · 03501
AVDA. JAHN REISEN,S/N · 35627
FRAY JUNIPERO SERRA 6 · 07014
AVDA.PALMA DE MALLORCA,45-1ºD EDF.N-340 · 29620
AVDA.PALMIRA,3 · 24009
VIA ALEMANIA,14-6º · 07458
PLAZA FLORES, 3 · 04001
TORRELAGUNA, 69 · 28027
ORENSE,10 BAJO LOCAL 4 · 28020
PASEO CASTELLANA,184-10º · 28046
GRAN BRETAÑA,S/N · 38670
CTRA. MADRID- IRÚN, KM 153 · 09400
PARQUE GONZALEZ HONTORIA,SN · 11405
CALETA AMIGOS ALTO.AVDA.JUAN RAMON SOTO MORALES,13 · 35610
PELAYO,11-4ºC · 08086
PONENT,1 · 03710
LUZ,5 HOTEL PAGUERA · 07160
NUÑEZ DE ARCE,11 · 47002
ALAMEDA DE SANTA EUFEMIA, 24 · 41940
ALCALA, 476 · 28027
AVDA. REPUBLICA ARGENTINA · 41930
JUAN RAMON JIMENEZ, S/N · 29600
ANABEL SEGURA,11 ED.A CENTRO NEGS. ALBATROS.ARROYO DE LA VEGA · 28108
VICENTE CUERVO,9 · 07800
GABRIEL LLABRES,S/N · 07400
GRAL.DIAZ PORLIER,101 · 28006
PZA.ARAGON,2-1º · 50004
CTRA. DE PRIEGO ZAGRILLA, KM.3,5 · 14800
COLONIA EUROPA,S/N · 12500
Company
PRINZ HOTELES,SA
PROHOGUI-PROMOTORA HOTELERA GUIPUZCOANA
PROTUR HOTELS
PUERTO ANTILLA GRAND HOTEL
RAFAEL HOTELES
RAMBLAS HOTELES, SA
RAYTURCARIBE-HOTELES C
RELAIS TERMAL, BALNEARIOS
RENTHOTEL HOTELS & RESORTS
RESORT HOTELS
RH HOTELES
RHIN GRUPO
RIU HOTELS
ROC BLANC,GRUPO. HOTEL TERMES MONTBRIÓ
ROC HOTELS
ROSAMAR HOTELS
ROYAL PREMIER HOTELES
RTM HOTELS
SABINA HOTELS
SAGA HOTELS
SAINT MICHEL,HOTELERA
SALLES HOTELS
SANSI HOTELS
SANTOS HOTELES
SB HOTELS
SEASIDE HOTELS
SEETEL HOTELS
SERCOTEL HOTELS
SERRANO HOTELES
SERVATUR
SERVI GROUP HOTELES
SET HOTELS, SL
SH HOTELES
SIDI HOTELES
SILKEN HOTELES
SIRENIS HOTELS & RESORTS
SIX CONTINENTS HOTELS
SOFITEL
SOL MELIA,GRUPO
SOLVASA HOTELES
SOTERAS, GRUP
SPRING HOTELES
STABOTEL INTERNATIONAL
STAR HOTELS S.L.
STARWOOD HOTELS & RESORTS WORLDWIDE, INC.
STELGROC HOTELES
STIL HOTELS & RESORTS
SUCO HOTELES
SUITES TAURITO,SA
SUMMA HOTELES
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Beds
Derek Moore, presidente de la AiTO
“Spain provides good value for Money, which is more
important than only low cost”
T
he Association of
Independent Tour Operators
(AiTO) established in 1976,
represents over 150 smaller,
specialist holiday companies. All
offer full financial protection to
their clients, and all subscribe
to AiTO’s Quality Charter. As the
main destination, Spain is a more
than familiar place for association
members. So much so that at its
latest convention was held there,
specifically Granada. HOSTELTUR
spoke to his president, Derek
Moore about his vision of Spain in
the future and the new challenges
the tour operator sector faces.
The mergers of large groups,
adaptation to the internet and
summer season 2007, were some
of the topics discussed.
Question: This year AiTO celebrated its
last convention in Sevilla, Why has the association chosen again Spain to this event?
Answer: The 2007 conference in Sevilla
was actually not an AiTO Conference. AiTO is
an association of tour operators, but we have a
parallel organisation called “The Association of
Specialist Travel Agents; this is an organisation
of travel agents who sell the product of AiTO
tour operators. AiTO has a conference for tour
operators each year, to discuss problems and
issues for tour operators, and the Association of
Specialist Travel Agents has a conference each
year to discuss issues and concerns for travel
agents. However, whilst the Association of travel
agents chose Sevilla for their 2007 conference,
AiTO chose Granada for their last conference in
62 ·
“The merger among large
tour operators will be
positive for independent
tour operators”
work more closely with the media, were just
three main topics.
Q: Where are you going to have the event
next year?
A: The AiTO Operators conference will be
held this year - 2007 - from 22 to 25 November
in Estoril, Portugal.
Derek Moore, presidente de AiTO.
November 2006. So both organisations chose
Spain for their conferences. So I can still answer your question, both organisations chose
Spain for two main reasons: first, Spain is seen
as a key market for specialist operators and as
a market capable of offering the diversity of
product - not just beach holidays - that AiTO
needs. And secondly the Spanish Tourist office
is seen as a Tourist Office that appreciates the
need to support trade associations as much as
possible; they are very positive in their dealings
with us and this encourages us to look to Spain
whenever possible.
Q: What were the mains subjects during
the meeting?
A: The main subjects during the AiTO operators conference in Granada in 2006 were many.
The future of aviation for tour operators; the
need to specialise in order to compete against
the larger mass market operators; and ways to
Q: What’s your opinion about the merger
of TUI with First Choice and Thomas Cook
with My Travel? Will this be positive or negative for independent tour operators?
A: The merger will be positive for independent tour operators. Traditionally, customers
have received better service and more personal
service from smaller operators than from large
organisations. The new, larger, operators will
possibly be able to offer lower prices because
of their buying power. But there are clients who
look for service rather than price and these clients will more clearly perceive the difference
now.
Q: Lately the travel industry is changing
a lot. Will Spain continue being the first
income market for Britons in the next 15
years?
A: Probably yes, due to the diversity of product.
Q: In your opinion, what are the advantages and disadvantages of Spanish’s travel industry?
A: The advantages are professionalism and
diversity of product. However, the disadvantages I found is that Spain, as part of the Euro
zone, is not as competitive as previously. East-
“Spain will continue being the first income market for Britons in the next 15 years
due to the diversity of product”.
ern Europe, for example, offers better value. This should not affect AiTO
operators so much, since price is not so critical a factor for us, but looking at the market as a whole it is a concern.
Q: So, you would say that Spain is an expensive market to the
tourist?
A: Yes it is. But although some other markets are cheaper, Spain does
nevertheless offer a variety of product such that there are relatively inexpensive beach holidays or more expensive and exclusive hotels and
resorts. It can be said that Spain offers good value even where the prices
are not the lowest. And good value for the money paid is as important as
just the heradline price.
“The advantages in Spain are
professionalism and diversity of product”
Q: Great Britain is the most important online market in Europe.
Each year more Britons are booking theirs holidays through internet. Have tour operators been adapted to this trend?
A: Yes, operators are adapting to the advent of the internet. Companies
that are offering hotel beds only are a growing market; but additionally
operators who offer product that cannot easily be booked by an individual
on the internet will survive. Eventually the brochure will disappear for
most holiday product and operators will become web-centric.
Q: What has been the behaviour of the summer 07?
A: Summer 2007 has been a summer to forget. Sales and revenue
have not been exciting; although a late surge due to the bad weather in
the UK has helped. In general specialist operators, such as members of
AiTO, have had stronger sales overall than the mass market operators.
· 63
The Spanish market is a strategic target for British companies
Destination: Spain
wick and 11 flights a week to London City Airport. British Airways operates five flights a day
from El Prat Airport in Barcelona to Heathrow
and three flights a day to Gatwick, a total of
20% more flights this year.
Furthermore, GB Airways, a franchise that
covers operations with Spain from other Spanish airports excluding Madrid and Barcelona,
flies to Alicante, Las Palmas de Gran Canaria,
Ibiza, Lanzarote, Palma, Minorca, Malaga and
Tenerife Sur.
Britain maintains its sovereignty in the business segment.
T
he country has become the main destination of some of the most
active low cost airlines, in addition to operations by the two major
heritage airlines in both markets, Iberia and British Airways. Flights
between the Britain and Spain grew around 25% last year. The Spanish and
British have forged a true air shuttle between the two countries.
The increasing number of flights operated by
Iberia and British Airways, its main associate in
the oneworld alliance. The expansion of jet2.
com and bmibaby operations, a good part of
which primarily target the most popular Spanish
destinations among the English. All the above is
seconded by the low cost carrier with the greatest presence in the country, easyJet, and the
irruption of Spain’s Clickair with direct flights to
Heathrow, making it the first low cost airline to
land in London’s and Europe’s main airport and
is a reflection of the confidence both countries
have in each other.
The United Kingdom is an important European
market for Iberia; it carries a substantial number
of passengers there and feeds its network
routes from countries in Latin America, North
America and Africa, according to the Spanish
airline’s spokesperson. Iberia maintains a strategic association with British Airways in which
they share joint operation on several routes, mot
to mention that the British firm is the leading
shareholder of reference in the Spanish firm
and has made a bid to purchase it.
64 ·
The English market accounts for 13.6% of
Iberia’s European market and the airline transported more than 1.17 million passengers between Spain and England in 2006. This year,
the number of passengers surged to 900,000
passengers between January and September,
without including code shared operations with
Clickair or other associated airlines.
Iberia currently operates ten flights a day to
London Heathrow from Madrid and eight from
Barcelona, besides its Clickair flights and those
it code shares with BA to the airports of Heathrow and Gatwick. This year, Iberia has launched
more flights between Madrid Barajas and Heathrow, expanding possible flight connections to
over one hundred of its network destinations
from Terminal 4. The most popular destinations
with Iberia’s Heathrow passengers are Madrid,
Barcelona and Bilbao in Spain and Peru, Argentina, Chile and Ecuador in Latin America.
Iberia’s English counterpart British Airways,
which targets the business segment, operates
five flights a day from the Madrid Barajas T4
terminal to Heathrow, three flights a day to Gat-
The up and coming low cost carriers
Europe’s active low cost airlines have set
their sights on Spain for growth, taking advantage of the increased capacity and activity in
large airports such as Barajas and El Prat and
smaller airports eager to attract the enormous
numbers of travellers who these airlines mobilise by providing them with all the facilities and
allowing numerous new routes to be opened.
After completing a year of operations at its
first Spanish hub in Madrid - which it expects
to close with two million passengers - EasyJet,
Spain’s second leading low cost airline, has
opened an endless number of routes, including flights in the domestic market that link the
Spanish capital with Palma de Mallorca and the
two Canary Islands of Fuerteventura and Lanzarote. “Easyjet’s efforts in Madrid have had
an immediate effect on the region’s growth in
tourism and boosted the number of tourist arrivals this summer, more than twenty percent
of whom travelled on this airline”, indicated its
spokesperson.
Likewise easyJet has also enjoyed considerable growth at Barcelona’s El Prat airport with
its new connections between the Catalan capital and Gatwick and Luton in London.
The Spanish market is the most important
market after the United Kingdom for Jet2.com
airlines, since 40% of their routes originate or
terminate in Spain. The spokesperson for this
low cost British carrier, which has transported
10 million passengers in its first four years of
operations, has experienced a leap in traffic in
the last months, fundamentally thanks to the
important expansion of its routes, especially in
Spain. Just in last July alone, it transported the
same number of passengers as in its first three
years of operations and expects to conclude
this year with five million.
The UK is the leading source of flights to Spain
T
he UK is the source of 30.3%
of the nearly 40.55 million
international passengers Spain
received up to the month of August.
Leading the low cost market,
which has already captured almost
40% of all Spanish air traffic, are
Ryanair from Ireland and easyJet
from Britain. Spain was the United
Kingdom’s and Germany’s most
popular low cost flight destination.
Low cost airlines have been picking up steam
this year. No-frills flights transported 39.1% of
all passengers (almost 15.85 million) and the
remaining 60.9% (almost 4.7 million) flew on
charter or legacy flights. Heading the list is the
Spanish airline Iberia (11.1%), which handled
the same number of passengers during this time
as in the previous year, followed by the Irish firm
Ryanair (8.7%), which has registered a 44.2%
66 ·
EasyJet transported 42.1% of all low-cost carrier
passengers travelling from the United Kingdom to Spain.
increase to date, British easyJet (7.1%), which
grew 19.5%, and Air Berlin in Germany (5.8%),
which rose 6%.
The final figures show that Spain welcomed
55 million international passengers to its airports
in 2006, a growth of 7%, which is similar to the
rate of growth in recent years. Low cost carriers
captured 31.6% of the market and its growth
slowed by 14.7% compared with previous years,
whereas traditional companies, with 68.4%, rose
3.8%, which was a turnaround in recent trends,
in their case.
One positive aspect of low cost carriers is that
once again, they display less seasonality than
other international arrivals. Their flights occupancy is higher than traditional airlines’: 81.1%
compared with 78.1%. 78% of the low cost market share is in the hands of six airline companies,
led by Ryanair (21.1%) and easyJet (20.5%). In
2006, Ryanair carried 15.1% more passengers
than in the previous year and easyJet transported 10.1% more.
After three years of operations in Spain, Ryanair was the leading low cost carrier in 2006.
Almost half the passengers on its flights came
from the United Kingdom, 25% of all the country’s low cost passengers. Most passengers flew
to Catalonia and most often used Gerona’s airport.
EasyJet’s pace of growth slowed in 2006,
although it carried 42.1% of all low cost passengers from the UK to Spain. The most popular
destinations among easyJet customers were
Andalusia, the Community of Valencia, Catalonia
and the Balearics.
Cutting fares, not service!
From London Stansted:
Munich
In addition:
Berlin
Dusseldorf
Hanover
18 x weekly
23 x weekly
12 x weekly
twelve times
weekly
Leipzig/Halle
6 x weekly
Münster/Osnabrück
7 x weekly
Nuremberg
12 x weekly
Paderborn/Lippstadt 7 x weekly
from £
24
One-way, all-in price incl.
service on board and miles
3805
4
Pre allocated seating
4
Complimentary food, drinks, newspapers and
magazines
4
Full GDS access, without surcharge
4
Corporate (cat 35 fares) and corporate support
programme
4
A young new generation B 737/A 320/A 319 fleet
4
A fully interlineable IATA carrier
0871 5000 737
(Calls will cost up to 10p per minute for BT customers. Calls
made using other service providers or mobiles may cost more.)
Flights are available for booking through Amadeus, Galileo, Sabre and
Worldspan, as well as via the agent log-in at airberlin.com
Spain to be the world’s leading country in high speed kilometres
AVE, growing at over 300 kilometres per hour
S
pain’s high speed train is
now 15 years old. A major
international event, the 1992
Seville World’s Fair, was the main
motive for linking the Andalusian
capital and Madrid with a high
speed railway. Railway transport was
slow and isolated in the country up
to that time because of its narrow
gauge railway tracks.
The AVE (Spanish High Speed) service in Spain
was inaugurated at 7 a.m. on April 21, when
one RENFE train left the Santa Justa station in
Seville and another left Madrid’s Puerta de Atocha and took less than three hours to cover the
471 kilometres of the new railway line with its
international gauge, bringing the country a step
further towards modernisation in the form of an
express train.
Nearly 81 million travellers have used the high
speed service in these past 15 years; the 18
trains in the 100 series have covered 90 million
kilometres, an average of more than five million
kilometres per train.
Future routes
Once the Antequera-Malaga, Tarragona-Barcelona and Madrid-Segovia-Valladolid lines have
been launched later this year, Spain will be able
to provide 19 cities, a third of the population,
with AVE service.
With 2,230 kilometres by 2010, Spain will be
the world’s leading country in high speed kilometres, ahead of countries with a long tradition
in this means of transport, such as Japan with its
2,090 kilometres and France with its 1,893. This
expansion is possible thanks to the firm support
for the railway in the 2005-2020 Strategic Infrastructure and Transport Plan, which earmarks
roughly 125,000 million euros, almost 50% of
its budget, to the AVE. Once the plan has concluded, 90% of the Spanish population will live
within 50 kilometres of a high speed station. The
AVE network will have a total of 10,000 kilometres in all by 2020.
Continuous growth
RENFE at currently has 82 trains in service, a
68 ·
High speed railway lines currently in service and under construction.
figure that will rise to 231 when the lines currently under construction are finished. The railway operator will have invested 3.4 billion euros
in all, including 2.70 l billion euros for the mythic
AVE 100 series, which inaugurated service on
the first line from Madrid to Seville.
The General State Administration and Adif (the
railway infrastructure administrator) have signed
an initial programme contract this year that establishes objectives for the next triennium and
allocates 11,884,200,000 euros to the railway
during the 2007-2010 period.
More than 1,200 kilometres of conventional
gauge lines were opened after the launch of
the inaugural Madrid-Seville line and work is
currently underway on three new crucial lines:
Madrid-Barcelona, Madrid-Malaga and MadridValladolid, from which services to other destinations will be linked.
Last December, several sections of development were inaugurated, including the CordovaAntequera section of the Madrid-Malaga line,
which will connect the two cities in two and a
half hours. Another section to open was the Lerida-Camp de Tarragona stretch, which connects
the two cities in two hours and 43 minutes as
part of the Madrid- Barcelona line.
The Tarragona-Barcelona stretch of the Ma-
drid-Barcelona-Figueras line, the AntequeraMalaga stretch of the Cordova-Malaga line and
the Madrid-Valladolid line are all scheduled to
begin operating this year.
Stretches to be inaugurated in 2009 include
the Barcelona-Figueras section of the MadridBarcelona-Figueras line, Túneles de Pajares on
the León-Asturias line and the Madrid-Valencia
stretch of the Madrid-Castile La Mancha-Community of Valencia-Region of Murcia line.
In the meantime, Adif is making headway
on complementary construction on other lines,
such as Bobadilla-Granada; Vitoria-San Sebastian-Bilbao; Orense-Santiago; Venta de BañosLeon-Asturias; Valladolid-Burgos-Vitoria and the
Navalmoral-Cáceres-Badajoz section of the Madrid-Caceres-Badajoz line.
High speed AVE trains circulate at 300 kilometres per hour, although some lines in Spain
can achieve speeds of up to 350 km/hour. The
carriages are made of a lightweight aluminium
alloy that saves energy.
As for marketing and sales, RENFE established online operations approximately seven
years ago and will soon be installing self checkin machines at its railway stations.
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Two ferry companies connect the south of England with northern Spain all year round
From England to Spain on a sea ferry
Afraid to fly? Two companies connect England and Spain on sea ferries that offer the advantage of bringing one’s car along and conditions adapted for people with reduced mobility.
P&O Ferries, one of United Kingdom’s largest
firms, covers the 29-hour Portsmouth-Bilbao
route three times a week. This service has become very popular with the British: almost 80%
of all passengers are Britons who take their
cars along and visit second homes on the Costa
del Sol, according to the firm’s spokesperson.
Bilbao, Spain’s largest port, is located on the
eastern side of the Bay of Biscay in the centre
of Spain’s European Atlantic coast, a geographic situation that in turn, allows it to be connected with other major international ports. Bilbao,
Spain’s sixth-largest city, is in the heart of the
Basque Country, which makes the whole region
easily accessible. The company covers the route
with the luxury ship Pride of Bilbao, which can
hold up to 2,500 people and 600 cars. It offers
70 ·
several kinds of bars and restaurants, standard and luxury staterooms, shopping zones,
on-board entertainment, readings, games and
activities for children, a hairdresser’s and spa,
live music, cinemas and a casino.
Brittany Ferries a Breton firm, covers the
Plymouth-Santander route in 18 hours with
the Pont Aven, one of the company’s flagships,
The Pont Aven cruise vessel introduces a new
concept in ferry trips.
launched in March 2004 after a 100-millionpound (144.6 million euros) investment. The
vessel is a new concept in ferry trips, since it
not only manages to reduce sailing time, but is
also in itself a veritable sailing tourist attraction
with entertainment for children and adults, cinemas, several bars and restaurants, an indoor
swimming pool and a leisure area. It can hold
up to 2,400 passengers and 650 cars. There
are also tourism and currency exchange offices
on board.
Santander, the departure point, is ideal for
a good time, even if only for a day. Bus and
railway stations are very close to the port from
which the ferry leaves (barely 5 minutes on foot)
and connect to the four corners of Spain, for
those not travelling with their own cars. Connections can be made to the rest of England or
the United Kingdom by bus, train or plane upon
arriving in Plymouth.
In the face of competition from emerging low price destinations
Spain endorses quality
S
pain as a tourism destination is faced with
increasing competition from emerging destinations
that base their competitive strategy on low prices.
To maintain its leadership, our country, the secondleading tourism destination worldwide, cannot compete
in price, which would be suicide for the sector. Yet
Spain’s value added - its long experience - allows it to
compete in a terrain in which it has an edge - quality
– and to do so, it has created one of the world’s pioneer
quality tourism systems.
Spain is a mature tourism destination, the second most popular in the world after France, yet
more and more competitors have been appearing
in recent years and not only far away, but right in
the heart of its own geographic setting: the eastern Mediterranean, Central Europe and Northern
Africa. Cheaper destinations that base their competitive strategy on prices. A strategy our country
cannot adopt, which is the unanimous feeling of
the Administration and the private sector.
The Spanish Tourism Quality System, a
leadership strategy
Faced with this situation and so as not to lose
the lead it now boasts, Spain decided in the mid1990s to put all its efforts into quality, instead
of competing in price. It has adopted a series of
initiatives that has allowed it to make strides in
improving the quality of its products and services
to make them more competitive, a differentiating factor in national and international markets.
An imperative of the times, but also a lure for the
sector.
Quality has become the crux of all the tourism
development policies that both the State as well
as the autonomous communities have adopted
since 1996. The General Secretariat of Tourism
has devised the Integral Spanish Quality Tourist
Plan for 2000-2006, which is part of the Spanish
Quality Tourism System macroproject, the implementation of which has allowed specific quality
systems for different tourism subsectors to be
developed, among other measures. As a emblem
of this system, the “Q for Quality Tourism” brand
has been created as the maximum certification to
which companies in the Spanish tourism sector
can aspire.
As established by the Spanish Institute for
72 ·
Quality Tourism, the body that governs the quality of tourism in Spain, the immediate goal of the
quality system is “to provide Spanish companies in
the sector with a methodological tool that allows
them to maintain and improve their competitive
positioning through a common methodology for
all subsectors involved in improving the quality of
their products and services, and the institutional
endorsement of the implementation of the ‘Q for
Quality Tourism’ brand, a pioneering experience
both in Spain as well in the rest of the world”. The
system’s ultimate goal is to garner recognition as
quality tourism for the Spain brand.
Total
quality
and
constant
improvement
To obtain both objectives, the quality system
has established two measures that make up the
system’s keystones: support for creating quality
systems in the different tourism subsectors and
the participation of the Spanish entrepreneurial
organisations in international bodies for standardi-
TOP TEN COMMUNITIES IN TERMS
OF COMPANIES WITH Q FOR QUALITY
CERTIFICATION
Catalonia
Madrid
Andalusia
The Basque Country
Community of Valencia
Galicia
Castile and Leon
Asturias
Aragon
Murcia
298 firms
255 firms
222 firms
196 firms
194 firms
112 firms
105 firms
99 firms
96 firms
95 firms
sation, such as the Comité Européen de Normalisation (CEN) and ISO.
Yet the Spanish system, which other countries,
such as Argentina most recently, are now applying, goes beyond a simple endorsement of quality and also includes competitiveness, profitability
and sustainability, concepts that are intrinsically
and harmoniously related to each other as the
Spanish model’s raison d’être: total quality and
constant improvement.
Who are the players?
Since endorsing quality tourism is not being
imposed by the State, but is rather a voluntary
step taken by sector companies, a number of
sectors have taken part in Spain’s quality system practically from the start: hotels and tourist
apartments; travel agencies; restaurants; campgrounds and summer camps; mountain and ski
resorts and rural tourism accommodations. The
Institute comments that these subsectors “are in
what we might call the mature phase in terms of
their methodology, consolidation and extension in
implementation”.
But these subsectors are not the only ones to
participate, since airlines, protected natural spaces, timeshare companies, road transport firms and
municipal tourist services have joined the system
in recent years and “are currently in the development stage”, affirms the Institute.
According to the Institute’s statistics, 2,117
companies in Spain have earned the “Q for Quality Tourism”. The travel agency subsector, with
1,164, heads the list, whereas golf and timesharing firms, which have not yet achieved any, occupy last place.
Beaches are upgrading their infrastructures so that people with motor disabilities, seniors and
families with children can enjoy them without barriers
Accessible beaches for everyone
There are no barriers to enjoying a pleasant swim.
N
atural and architectural barriers are less and less an obstacle
for tourists with mobility difficulties, including those with motor
disabilities, seniors and families with small children. Private firms
and public administrations are bearing them in mind and implementing new
ways to provide access to places such as commercial airports, hotels and
shopping centre, as well as natural recreation zones and beaches. The
Mediterranean Sea awaits swimmers at the end of wooden footbridges
which allow easy, independent access.
Spain has much to offer its tourists, yet if one
thing makes it stand out from other destinations,
it is its beaches. The Spanish shores boast hundreds of beaches to suit all tastes: broad, cosy,
with different types and colours of sand, stony,
with calm waters or rough surf, warm and cold
waters… Nevertheless, something that differentiates the country even more from competing
destinations are the on-going efforts to improve
infrastructures to make them easy for everyone
to reach. For several years, all the autonomous
communities with coastal zones have been implementing a programme to create accessible
beaches, which features a diverse range of serv74 ·
ices that span access to beach zones, reserved
parking, signposting and information on services
and strolls with a maxim 6% slope. Toilets and
changing rooms have been specially adapted,
shady zones are reserve and technical assistance for reaching toilets have been provided
(amphibious crutches and chairs).
Beaches must also have specialised attendants to take care of users and help them swim.
One of main added attractions of beach destinations is that they also allow a number of reintegrating and rehabilitating sport activities to be
enjoyed, which is essential to quality of life.
The Community of Valencia has been a pioneer
in the many autonomous communities that have
implemented accessibility plans for beaches,
since it now has 84 beaches that meet the requirements, thanks to its Accessible Beach Plan,
which strives to make it easier for the disabled
or those with reduced mobility to swim by providing facilities, technical assistance and support
personnel on the beach. The Community of Valencia confirms this initiative’s popularity among
users and their relatives, as well as the positive
response from tourists from other autonomous
communities and countries, since 60% of all users coming from outside the region.
In the Balearic Islands, a total of seven beaches in all have been specially equipped, six of
which are in Mallorca - Cala Major, Cala Estància, Ciutat Jardí, Palma-Balneari 15, Palmanova
and Son Maties - and one in Menorca, Playa de
Santandria in Ciutadella. All have adapted ramps,
amphibious chairs, buoys, changing rooms,
showers, toilets and sun umbrellas. The Balearic
public administration has invested 30,000 euros
in every beach included in its Accessible Beach
Pilot Plan.
20% of all the Blue Flags flying in the northern hemisphere are Spanish.
Blue Flags
The Blue Flag is an award for environmental quality developed by Europe’s Foundation for Environmental Education (FEEE) that is granted to
safe, clean beaches or marinas that are managed with respect towards
the local environment. Safe, easy access to beaches is one of the criteria
taken into consideration in granting the award. Spain has more Blue Flags
than any other country, since 400 of the 2,579 flags granted to beaches
in the northern hemisphere, the equivalent of 20%, are on Spanish shores.
During this past summer season, a total of 499 beaches and 77 ports
boasted Blue Flags in Spain. The autonomous community with the most
flags was Galicia, with 127 (119 beaches and 8 ports), followed by Catalonia with 108 (89 beaches and 19 ports), the Community of Valencia with
107 (95+12), Andalusia with 72 (61+11), and the Balearic Islands with 80
(61+19). The Canary Islands had fewer Blue Flags, 30 in all (27 beaches
and 3 ports), Murcia had 21 (20+1), Asturias had 13 (12+1), the Basque
Country had 8 (7+1), Cantabria had 6 (5+1), Ceuta had (two 2 beaches)
and Melilla had 2 (1 beach and 1 port).
Spain continues to be the country with
the most Blue Flags, with seven out of
every ten of its beaches boasting
the award.
The number of Blue Flags increased by 14 compared with the data from
the previous year; although the number of flags on beaches increased by
19, the number of ports fell by 5. Blue Flags are not an attempt to give a
competitive edge to any one particular beach or a municipality; in fact, this
selection does not include virgin beaches. Aspects such as the selective
rubbish collection, bathing water quality and the existence of management
and environmental information programmes are currently being taken into
account.
The head of the World Tourism Organisation’s Environment and Quality
Unit, Gabor Vereczi declared that the Blue Flag has become one of the
most well-known “brands” at the world-wide level and a reference point
for entrepreneurs and users. In addition to beaches and ports, a total of 29
education centres also fly Blue Flags. These centres include nature classrooms, marine museums, interpretation centres, flotation museums and
marine schools. The new centres to wave Blue Flags this summer are Aula
de la Mar in Benissa (Alicante), the Museo de Anclas Philippe Cousteau in
Castrillón (Asturias), the Albergue Municipal in Santoña (Cantabria) and the
Casa de la Naturaleza in Castrourdiales (Cantabria).
· 75
Vertiginous fun
With 132 leisure parks to suit all tastes, Spain has one of Europe’s most complete offers.
S
pain’s leisure park offer
has soared more than
57% in recent years.
The country is currently home
to 132 leisure parks, five of
which are theme parks, four are
amusement parks, 47 are water
parks and 35 are nature parks.
All in all, they move 595.6
million euros per year and
welcome 32 million visitors.
Spain’s theme and leisure parks are considered Europe’s finest, thanks to their quality
and variety. The first parks to open were nature
parks, mainly zoos and water parks, of which the
country has a wide-ranging variety. They were
followed by amusement parks and, since the mid
1990s, theme parks as well, with the opening of
PortAdventure in 1995. Although Spain’s introduction in this market may be considered late,
its growth has been on par with the speed of its
mega roller coasters, some of which are unique
on the continent. Globally, the sector is managing to consolidate growth: it grew 6.6% in 2005
and 8% in 2006.
The parks business in Spain is led by two main
groups: the Spanish-owned Aspro Ocio, with 32
parks in its portfolio, currently the largest European firms in terms of number of establishments,
and a presence in eight countries: Spain, its largest market; Portugal, France, Belgium, Switzerland, the United Kingdom and Finland. The other
group is Parques Reunidos, considered another
major operator in the European leisure sector
with 28 infrastructures in four segments – theme
and amusement parks, nature and animal parks,
water parks and cable cars - and operations in
Spain, Belgium, Norway, France, Italy, the United Kingdom, Denmark and Argentina. Some of
Spain’s leisure parks are destinations in themselves, with hotels and resorts on the premises
and tourist zones around them that provide all
the elements of the complementary offer, shopping, restaurants and spas. And the theme resorts that do not yet have these features have
ambitious development plans underway.
76 ·
Spain’s leisure and theme park offer is considered Europe’s finest.
Europe’s leading offer
The key factor in the success of Spain’s leisure groups has been constant investment in
size as well as keeping the facilities up to date
and inaugurating new rides, some of which are
unique on the continent, and shows each season, with a volume directly proportional to the
dimensions of their extraordinary attractions.
Furthermore, Spain’s main theme parks, which
boast fun-filled, exciting rides for all ages, especially for the family’s youngest members, combine several different kinds of shows that range
from ultra-sophisticated multimedia displays to
traditional street shows.
PortAventura is a theme park located between
Vila-seca and Salou in Tarragona (Catalonia,
Spain), one hour from Barcelona; two airports
are 30 minutes away at the most. PortAventura
was inaugurated on May 1, 1995 after an initial
investment of 300 million euros. The park has
five theme zones: Mediterrànea, Polynesia, China, Mexico and the Far West. PortAventura is one
of Europe’s largest theme parks and is currently
owned by the La Caixa banking group. Visitors
can travel inside it by train and boat. Main attractions: the park’s emblematic high-speed Dragon
Khan roller coaster, which features a number of
drops; Furius Baco, an accelerator roller coaster
just opened in 2007; the Loco-Loco Tiki canoes;
Sea Odyssey, a simulator; Tutuki Splash, a waterbased flume ride; the Fumanchu flying chairs;
the Tea Cups; the high speed El Diablo roller
coaster; the Hurakan Condor tower drop ride;
Buffalo Roundup; Crazy Barrels; Grand Canyon
Rapids; Stampida, a small wooden roller coaster,
and the Tomahawk roller coaster.
PortAventura is one of Europe’s largest theme
resorts and a master plan is being developed
to turn it into one of Europe’s latest tourist attractions. Complementing the amusement park
are hotels, water parks, golf courses and beach
clubs on 825 hectares of land. The second
phase, which is already underway, includes expanding the park with a new theme zone, Costa
Caribe water park, a convention centre, residential areas, three golf courses (in 2008 and
2009), sport zone, entertainment centre and
three theme hotels, among other facilities. Total
investment is around 1.5 billion euros and will
directly create18,500 jobs.
Isla Mágica is a theme park in the city of Seville set in the times when America was discovered, which was developed to take advantage of
facilities built for the 1992 Seville World’s Fair.
Its theme areas are Seville, the sixteenth-century
Puerto de Indias; the ancient pyramids of Quetzal with Mayan buildings, volcanoes and abundant vegetation; Puerta de América; Amazonia;
Guarida de los Pirata; the Fountain of Youth, a
place for the smallest family members, and remote El Dorado.
Main attractions: El Desafío, a 68-metre tower
drop with a 32-person capacity; 17-metre-high
Iguazú splash with a 15-metre fall; Ciklon and
Furia de los Dios; Anaconda, a water flume; and
El Jaguar, a 765-metre-long roller coaster with
a 32-metre drop at 85 km/h and five turns, one
of only four of its kind in the world, in addition
to animals, waterfalls, caves, lakes, dragons and
a marionette theatre. The 700-metre-long Tren
de la Mina roller coaster will be inaugurated in
2008.
Terra Mítica is a theme park in Benidorm,
Alicante on the Mediterranean’s ancient civilisations distributed in five theme zones: Egypt,
Greece, Rome, Iberia and the Islands.
Main attractions: Magnus Colossus, a 1.2-kmlong, 37-metre-high wooden roller coaster; the
689-long, 33.3-metre-high Tizona, an inverted
roller coaster that reaches speeds of 80 km/h;
the Pyramid of Terror; Triton’s Fury boat ride with
two drops; the Falls of the Nile and Akuatiti, its
children’s version; Keops shooting gallery; the
Flight of the Phoenix, a 60-metre-free fall drop
tower; the Labyrinth of the Minotaur, one of the
most expensive rides in history, with spectacular
animatronics (robots), odoramas and special effects inside a 3,000-square-metre reproduction
of Knossos Palace; Synkope, a giant frisbee ride
and Batalla of the Pyramid, paintball on more
than 900 square metres. The latest inaugurations this year were Infinito and the Inferno roller
coaster, which, along with Kirnu in Linnanmäki,
in unique in the world of theme parks.
Terra Natura are zoo-theme parks in Benidorm,
Alicante, and Murcia that were inaugurated on
March 18, 2005. Terra Natura is divided into five
theme zones: Pangea, Europe, Mare Nostrum,
Asia and America. Dedicated to animals and
nature, it is home to 1500 animals from 200
different species and offers a trip around three
continents: America, Asia and Europe, beginning with Pangea, where a huge volcano and the
animal and plant life that populates these areas
are recreated. Recently inaugurated was a poisonous creatures exhibition (insects, reptiles and
poison mushrooms).
Main attractions: eight slides that cover over
600 metres, a large wave-swimming pool, a
children’s zone, Jacuzzis, a pool with sharks,
devilfish, rays and other species that visitors
can swim in and Terra Natura’s own water park,
Mare Nostrum. Transport inside the theme park:
a gigantic Tyrolean traverse measuring over 400
metres long.
Terra Natura inaugurated a park last year in
Murcia on approximately130,000 square metres, divided into three areas: Kenya, Iberia (Ibe-
rian fauna) and a third where the protagonist is a
the first water park in Murcia like Mare Nostum in
Benidorm. It is populated by nearly 700 animals
from 50 African and Iberian species. There are a
number of different attractions in each zone and
the park’s stellar show is “Desafío de rapaces”
(Challenge of the Birds of Prey).
Parque Warner, is a theme park located in
the municipality of San Martín de la Vega, 29
km south of Madrid. It was inaugurated in June
2002 and divided into five theme areas on Hollywood films and places in the United States: DC
SuperHeroes World, Cartoon Village, Old West
Territory, Hollywood Boulevard and Warner Bros.
Studios. Some of its most exciting roller coasters
include Superman, a European pioneer in floorless trains; Batman, an inverted roller coaster;
the wooden Coaster Express; Stunt Fall, the only
GIB (giant inverted boomerang) roller coaster
in Europe, of which there are only three in the
rest of the world, which offers visitors a vertical drop that reaches speeds of 115 km/h making an enormous loop, a cobra roll and another
vertical drop at the end of the ride in which the
train gains height to cover the same route again,
this time backwards; and the 100-metre free fall
of the Riddler’s Revenge. The park’s latest mechanical ride is the Scooby-Doo Adventure, an
Links of interest:
www.portaventura.es
www.terramiticapark.com
www.islamagica.es
www.parquewarner.com
www.terranatura.com
www.achus.info
www.safariaitana.com
interactive dark ride. In 2006, the park began to
open its doors in winter to celebrate Christmas,
offering an ice rink as a new attraction.
The new management team with Jesus Sainz
in the lead is working on opening hotels and a
water park that will turn Parque Warner into a
park-destination in 2008. Other parks in Spain
are Pueblo Pequeño, Catalunya en Miniatura,
Pirenarium (miniature parks). Loro Park, Safari
Aitana, the Fuengirola Zoo, Faunia (animals and
nature), Aquopolis, Water World, Illa Fantasía,
Aquadiver, Aquleon, Aqualand Torremolinos, Madrid’s Amusement Park and Tibidabo.
· 77
From natural spas to airport spas
Spanish health tourism is characterised by diversity
The Resguard dels Vents hotel in Ribes de Fresser (Gerona) offers a Blue-Spa installed by the System Pool company.
S
pain is well positioned in
the international scene,
with a health tourism offer
that goes beyond spa services,
thermal resorts, city spas,
thalassotherapy centres and hotels
with “salus per aqua” facilities.
The offer has been updated
and includes the most delicate
medical treatments, special hotels
for those with allergies and even
residential resorts with their own
private health and beauty centres.
78 ·
Waters with healing properties abound in
Spain, where mineral-medicinal spas have a
200-year-long tradition. Added to them are
the ever-increasing number of spas. Thanks to
thema all, Spain is now a leading health tourism destination.
According to the Spanish National Spa Association (Anbal) there are about 105 traditional centres open and approximately fifty new
projects in Spain, scattered practically all over
the country, although with a total of 20, Galicia
is the autonomous community with the largest
offer, thanks to its historic tradition of thermal
spas that dates back to Roman times. According to the data from Turgalicia, the region has
3,000 beds in establishments that specifically
cater to this segment, in addition to another
518 beds in hotels with spas.
A cure for stress: airports and
shopping centres
Indeed, the immense majority of the more
than 600 spas and wellness centres in Spain
are located in hotels. Nevertheless they can also
be found in more unusual places. In Madrid, for
example, some shopping centres offer facilities
of this kind. Riofisa, the real estate firm that
develops shopping and leisure centres as one
of its main business lines, is putting all its efforts into them. Pleilunio, inaugurated last year
and located at the intersection of the A-II motorway with the M-40, offers a 4,500-squaremetre city spa that belongs to the O2 Wellness
Company. One of its next projects along these
lines, called Atlantys, is expected to be ready
by 2010 and will be home to an approximately
8,500-square-metre spa.
The other aspect:
medical tourism
The Elysium Travel Spa at the T4 terminal in Barajas.
Airports are another place where this type
of service is beginning to be popular. American
Express Business Travel’s survey of 500 European business travellers reflected that 30% of
them considered transit in airports to be the
most stressful part of their trips. This can be
mitigate in Barajas thanks to the two spas in
Terminal 4, which are both owned by the Elysium firm, the NH group’s health centres, beauty
and sport brand. The Elysium Travel Spa, inside
the boarding zone, has five individual cabins
and a VIP cabin for two with a sauna, jacuzzi
The number of people travelling to other
countries for medical services and treatment
is burgeoning. In view of this, Catalonia has
launched the 2007-2008 Health Sector Internationalisation Plan, which aims to position
the “Catalunya i Salut” brand, internationalise
Catalan enterprise in this area and attract foreign patients to private clinics in Barcelona.
This project, to which 500,000 euros has
been allocated, is being promoted by the
Health Department and the Department of Innovation, Universities and Enterprise in collaboration with the private sector. As the Minister of Health, Marina Geli, explained during the
initiative’s presentation, some 10,000 people
each year, most of whom are from Russia and
Italy, come to the Catalan capital each year
for medical treatments, a number expected
to increase substantially after the Plan is
launched. Geli stressed that private hospitals
and clinics are the ones attempting to attract
these clients, although the public sector may
offer some very specific services, tending to
certain pathologies or complications that cannot be resolved in the private sphere.
· 79
and rasul. The Elysium Beauty, which is smaller,
offers two individual cabins and is located in
the area before security is passed through.
Both centres have cabins equipped with showers and benches and include a device to regulate temperatures. The treatments offered are
designed on the basis of the time a client has
available: the options range from an express
25-minute treatment, those that last between
55 and 85 minutes on average and two and
three hours programmes for passengers with
long layovers. The Elysium Beauty Spa specialises in the former, whereas the Elysium Travel
Spa caters to longer services.
And that’s not all. With coasts practically on
its four flanks, in addition to two archipelagos,
Spain also has great potential as a destination
for thalassotherapy, another new technique
based on sea water treatments that is growing
in popularity.
Given this wide-ranging offer, it is no wonder the Spanish Administration is endorsing
the health tourism segment with several lines
of subsidies and promotion. The Ministry of Industry, Tourism and Commerce indicates that
promotion should be a coordinated effort. It
defines its policy in this area by affirming that
“this product clearly has a bright future, since
we boast extraordinary quality and variety in
our hydro-mineral and thermal resources.
80 ·
Hotels for allergy sufferers,
a scarce asset
It is more and more customary for hotel establishments to adapt their facilities for people
with reduced mobility, but it is still hard to find one prepared for guests who suffer allergies. One of the pioneers in this area is the Río Bidasoa Hotel in Hondarribia (Guipúzcoa),
which implemented a reservations system and room ambience control system for these
types of visitors just over a year ago. When a guest with allergies gets in contact, the
hotel look for the most suitable rooms, depending on the type of allergy, time of year and
estimates by an external laboratory that acts as a consultant.
Once the room has been chosen, technical aspects enter into play. The hotel has a previously conducted analysis of the main environmental allergens that is used as the basis
of its system. Once the threshold situation has been obtained and the pertinent cleaning
carried out, the specific treatment and room preparation begin. Mónica Sunsundegui, the
hotel’s director, underscores the systematised preventive measures in place alongside
particular measures for specific clients. Thus, no room has carpets or rugs, pets are not
allowed and welcome products are hypoallergenic, among other measures. The hotel
management has also established a system of allergen-controlled menus. “This issue
is extremely complex, because there are a wide range of allergies and we cannot set
general menus. We must get to know each client to decide on a specific menu”, indicates
dietician Begoña Valdajos, the hotel’s consultant in this area.
The line marked by Hotel Río Bidasoa has been followed by other establishments, such
as the Conde Duque in Madrid, which has implemented an anti-mite system including an
ultrasound machine that repels mites in its rooms for allergy sufferers.
Discover how many colours
one sea can hold.
www.spain.info
SPANISH TOURIST OFFICE PO BOX 4009 London W1A 6NB Tel. 020 7486 8077 Fax: 020 7486 8034
24 hour information and brochure request line: 08459 400 180 e-mail: [email protected] www.spain.info/uk
A number of autonomous communities are putting all their efforts into separating sport from real
estate speculation
The golf offer is expanding with guarantees
N
either the number nor the
variety of golf courses in
Spain stopped growing last
year, but that growth is increasingly
oriented to satisfying the demands
of golfers as professional and
demanding as the British. At
the same time, concerns for
conserving the environment and the
combination with other segments
in many cases already adds up to
a tourist product integrated into its
surroundings with strong potential.
About 900,000 of Europe’s 4.7 million federated golfers are British and more than half of
them - 497,756 to be precise - visited Spanish
golf courses in 2006. Spain is the leading destination for playing golf abroad and to encourage
this steady stream of golfers, it already offers
a total of 323 golf courses under increasing
control, which may be joined by a number of
projects pending approval in the future.
Golf tourism generated more than 2.3 billion euros in Spain last year, according to data
from Turespaña, but the sport’s buoyant reputation as source of revenue for destinations
has sometimes become a cover for real estate
speculation that several autonomous communities and territorial organisations have decided
to restrain, although in different ways. For example, legislation now in force in Catalonia has
already banned macro-projects, whereas the
new Balearic Government has announced it will
reform its current Golf Law to prevent new golf
courses from being accompanied by residential
and tourism growth or new courses from being
built outside zones now in operation. Andalusia
is more moderate and is considering whether
to allow well-conceived real estate projects or
hotel establishments to be developed, whereas
in the Community of Valencia, these types of
projects can only be linked to hotel operations.
All these stricter standards also include a
more stringent approach to demands for quality and environmental protection; Andalusia is
82 ·
now creating a network of golf courses of interest to tourists that must respect a number of
aspects that range from local vegetation to traditional construction elements. At the national
level, this objective will be translated into the
Tourism Quality Golf Course Standard, now being processed, to implement a Spanish Tourist
Quality brand in this sector, together with creating evaluation mechanisms for firms to improve
their services.
New, very diverse projects
Almost all of Spain’s regions inaugurated
new golf courses, expanded existing courses
or laid plans for ambitious projects last year.
The offer has grown in Gran Canaria in the
Canary Islands, where Las Palmeras Golf was
inaugurated and Anfitauro Golf and Salobre
Golf & Resort were expanded; Fuerteventura
welcomed two new courses: Golf Resort Salinas de la Antigua and Jandia Golf. A total of
four new courses have opened their doors in
Majorca in the Balearics last year; Golf Park
Puntiró and Marioris Golf both opened in late
2006 and were joined by the inaugurations of
Son Quint Golf and Son Gual this summer. But
the Balearic Islands may see its offer expanded
even further if the more than twenty projects
now being processed are approved. Seventeen
of these projects are in Majorca and now depend on both new regional legislation as well
as the development of a territorial plan for the
largest Balearic Island.
Catalonia will open three new courses on
the premises of the Port Aventura theme park
in 2008, which will be complemented by an
increase in its hotel and residential offer. And
Andalusia’s appeal will be enhanced by the remodelling of Golf Corta Atalaya de Riotinto in
Huelva, Spain’s oldest golf course, where the
British introduced golf to the country in 1890,
in fact. The installation is being incorporated
into a tourist and sport project by the Via del
Atlántico developers and will be joined shortly
by the Beach & Golf Resort Mácenas and Lomas de Sancti Petri Golf Garden.
Aware of the benefits golf may bring in combination with other segments, several commu-
nities are creating original and differentiated
products. One example is La Rioja, which has
organised a tournament known as “The Wine
Route” alongside Navarre and the Basque
Country, where ecological tourism is promoted
together with golf. Navarre has also created the
“Golf & Gourmet” product, which links golf and
cuisine.
Cantabria steals the spotlight among communities in northern Spain with four projects
designed by Severiano Ballesteros and will also
be inaugurating the newly-reformed Golf Nestares this year, which included modifications to
the course lay-out. Not less ambitious is Asturias with 11 new courses under construction,
at least one of which, Balagares in Avilés, is
scheduled to open before the end of the year.
Galicia, on the other hand, has just opened Golf
de Miño and authorities highlight the growing
trend in hotels associated with courses in the
area to get the best out of this segment.
Inland, Castile-La Mancha’s efforts stand
out with the inauguration of Alcarria Golf Valdeluz in Guadalajara and Palomarejos Golf in
Talavera de la Reina, but it aspires to increase
its potential with another fifteen projects and
several reforms. Although two new golf courses
were inaugurated in 2007, Castile-La Mancha
has lost two courses: Villatoro Club de Golf and
Club de Golf Los Maillos.
Extremadura, on the other hand, is preparing to open a residential and tourist resort that
will include a thermal spa, a 4-star hotel and a
riding club, as well as a golf course, pending
approval from regional authorities. And the Mar
Menor Golf Resort in Murcia has added 1,800
homes to its residential capacity and its developer, Polaris World, is planning to execute four
more large-scale projects. The golf-related real
estate offer will also continue to grow in Aragon,
where two golf courses will be built in Sabiñánigo together with 3,150 homes and another five
courses with 9,000 houses will also be built to
invigorate several other municipalities.
While Melilla expects to see out the year with
the inauguration of its first golf course, studies
in the Community of Valencia show it has the
potential to almost double its current offer and
reach 48 courses. The continued demand in
Madrid far outstrips the capacity of its greens,
although Madrid’s Golf Federation is on the
verge of opening a new installation in Getafe.
Text: Ángeles Vargas
· 83
Golf Course
Province
Holes
GOLF COURES
Tel +34
Fax +34
E-mailWeb
ANDALUCIA
• FEDERACIÓN ANDALUZA
MALAGA
952225590
952220387
[email protected]
CLUB DE GOLF MARINA GOLF-MOJACAR
ALMERIA
18
950133235
950133230
[email protected]
CLUB DE GOLF PLAYA SERENA
ALMERIA
18
950333055
950333055
[email protected]
CORTIJO GRANDE CLUB DE GOLF
ALMERIA
9
950479176
950468175
[email protected]
DESERT SPRINGS GOLF CLUB
ALMERIA
18
637861591/92 647478014
[email protected]
GOLF RESORT ALMERIMAR,SL
ALMERIA
18
950497454
950497233
[email protected]
LA ENVIA GOLF
ALMERIA
18
950559656
950559642
[email protected]
VALLE DEL ESTE GOLF RESORT
ALMERIA
18
950398743
950398214
[email protected]
ALCAIDESA LINKS GOLF COURSE
CADIZ
18
956791040
956791041
[email protected]
ALMENARA HOTEL GOLF
CADIZ
27
902181836
956582001
[email protected]
CLUB DE GOLF EL CAMPANO
CADIZ
9
956493081
956493081
[email protected]
COSTA BALLENA CLUB DE GOLF,SA
CADIZ
27 + 9 par 3
956847070
956847050
[email protected]
CLUB DE GOLF LA CAÑADA
CADIZ
18
956794100
956794241
[email protected]
CLUB DE GOLF VALDERRAMA
CADIZ
18
956791200
956796028
[email protected]
DEHESA MONTENMEDIO GOLF & COUNTRY CLUB
CADIZ
18
956451216
956451295
[email protected]
GOLF NOVO SANCTI PETRI
CADIZ
36
956494005
956494350
[email protected]
MONTECASTILLO HOTEL & GOLF RESORT
CADIZ
18
956151200
956151209
[email protected] REAL CLUB DE GOLF SOTOGRANDE
CADIZ
18
956785014
956795029
[email protected]
THE SAN ROQUE CLUB
CADIZ
18 + 18
956613030
956613305
[email protected]
VISTA HERMOSA CLUB DE GOLF
CADIZ
9
956541968
956875604
[email protected]
BENALUP GOLF & COUNTRY CLUB
CADIZ
18
956424928
956424929
[email protected]
GOLF EL PUERTO
CADIZ
18
956876541
956854866
[email protected]
LA RESERVA CLUB DE GOLF
CADIZ
18
956785252
956785272
[email protected]
SANLUCAR CLUB DE CAMPO
CADIZ
18
856130994
856130995
[email protected]
SHERRY GOLF JEREZ
CADIZ
956088330
956088331
[email protected]
CLUB DE GOLF POZOBLANCO
CORDOBA
9
957339003
957339171
pozoblanco@golf_andalucia.net
CLUB DE CAMPO DE CORDOBA
CORDOBA
18
957350208
957350469
[email protected]
GRANADA CLUB DE GOLF
GRANADA
18
958584436
958584436
[email protected]
LOS MORISCOS CLUB DE GOLF
GRANADA
9
958825527
958825527
[email protected]
CLUB DE GOLF BELLAVISTA
HUELVA
18
959319017
959319025
[email protected]
GOLF DUNAS DE DOÑANA
HUELVA
18
959441810
959441899
info@golfdunasdedoñana.com
ISLA CANELA GOLF
HUELVA
18
959477263
959477271
[email protected]
ISLANTILLA GOLF RESORT
HUELVA
27
959486039
959486104
[email protected]
CLUB DE GOLF CORTA ATALAYA
HUELVA
9
959590882
[email protected]
GOLF RUSTICO EL HIGUERAL
HUELVA
9
959249318
959251315
[email protected]
GOLF NUEVO PORTIL
HUELVA
18
959528799
959528808
[email protected]
CLUB DE GOLF EL ROMPIDO
HUELVA
36
959024241/42 959024243
[email protected]
PARQUE DEPORTIVO DE LINARES “LA GARZA”
JAEN
18
953607254
953606721
[email protected]
ALHAURIN GOLF & HOTEL RESORT
MALAGA
18 par 72 + 9 par 3 952595800
952594586
[email protected] AÑORETA GOLF
MALAGA
18
952405000
952404050
[email protected]
ATALAYA GOLF & COUNTRY CLUB
MALAGA
36
952882812
952887897
[email protected]
BAVIERA GOLF
MALAGA
18
952555015
952555015
[email protected]
CABOPINO CLUB DE GOLF S.A.
MALAGA
18
952850282
952837277
[email protected]
CLUB DE CAMPO LA ZAGALETA (solo para socios)
MALAGA
18
952855453
952855419
[email protected]
CLUB DE GOLF EL CANDADO
MALAGA
9
952299340
952294812
[email protected]
CLUB ESTEPONA GOLF
MALAGA
18
952937605
952937600
[email protected]
MARBELLA GOLF & COUNTRY CLUB
MALAGA
18
952830500
952834353
[email protected]
MONTE PARAISO GOLF
MALAGA
9 par 3
952822781
952826976
[email protected]
GOLF LA DAMA DE NOCHE
MALAGA
9 par36
952818150
952811340
[email protected]
GOLF & COUNTRY CLUB LA DUQUESA
MALAGA
18
952890725
952893005
[email protected]
LOS ARQUEROS GOLF & COUNTRY CLUB
MALAGA
18
952784600
952786707
[email protected]
GOLF RIO REAL
MALAGA
18
952765733
952772140
[email protected]
GOLF TORREQUEBRADA
MALAGA
18
952442741
952 561129
[email protected]
GREENLIFE GOLF CLUB, S.L.
MALAGA
9
952838142
952839082
[email protected]
GUADALHORCE CLUB DE GOLF
MALAGA
27
952179378
952179372
[email protected]
GUADALMINA GOLF NORTE / SUR
MALAGA
18+18+9
952883375
952883483
[email protected]
LA CALA GOLF & COUNTRY CLUB
MALAGA
18+18+18
952669033
952669034
[email protected]
LA QUINTA GOLF & COUNTRY CLUB
MALAGA
27
952762390
952762399
reservas@laquintagolf
LAURO 27 GOLF
MALAGA
27
952412767
952414757
[email protected]
LOS NARANJOS GOLF CLUB
MALAGA
18
952812428
952811428
[email protected]
MIRAFLORES GOLF MALAGA
18
952931960
952931942
[email protected]
MONTE MAYOR GOLF & COUNTRY CLUB
MALAGA
18 par 71
952937111
952937112
[email protected]
GOLF PARADOR MALAGA
MALAGA
27
951011120
952372072
[email protected]
REAL CLUB DE GOLF LAS BRISAS
MALAGA
18
952813021
952815518
[email protected]
SANTA CLARA GOLF
MALAGA
18
952850111
952850288
[email protected]
SANTA MARIA GOLF CLUB
MALAGA
18
952831036
952834797
[email protected]
MIJAS GOLF CLUB
MALAGA
36
952476843
952476943
[email protected]
FLAMINGOS GOLF CLUB MALAGA
36
952889157
952889159
[email protected]
CLUB DE GOLF EL COTO
MALAGA
9 par 3
952804700
952804708
[email protected]
CLUB DE GOLF ALOHA
MALAGA
18+9 par 3
952907085/86
952812389
[email protected]
CLUB DE GOLF LA SIESTA
MALAGA
9 par 3
952933362
952933352
[email protected]
CLUB DE GOLF LOS ALMENDROS
MALAGA
9
952113327
952113551
GOLF ANTEQUERA, SL
MALAGA
18
951060400
952845232
[email protected]
CAMPANARIO CLUB DE GOLF
MALAGA
9 par 3
952904233
952888906
[email protected]
LA NORIA GOLF AND RESORT
MALAGA
9
952587653
952494407
[email protected]
EL PARAISO CLUB GOLF
MALAGA
18
952883835
952885827
[email protected]
REAL CLUB DE CAMPO DE MALAGA
MALAGA
18
952376677
952376612
[email protected]
LAS MINAS GOLF “DUASA” SEVILLA
9
955750678
955750032
[email protected] CLUB ZAUDIN GOLF
SEVILLA
18
954154152
954152452
[email protected]
REAL CLUB DE GOLF DE SEVILLA
SEVILLA
18
954124301
954120229
[email protected]
REAL CLUB PINEDA DE SEVILLA
SEVILLA
18
954911400
954617704
[email protected]
ARAGON
• FEDERACIÓN ARAGONESA DE GOLF
ZARAGOZA
976731095
976730 608
GOLF DE GUARA
HUESCA
9
974340165
974340165
[email protected]
BENASQUE CLUB, S.A.
ZARAGOZA
18
974552984
974552862
[email protected]
CLUB DE GOLF LA PEÑAZA
ZARAGOZA
18
976342800
976541907
[email protected]
GOLF LOS LAGOS
ZARAGOZA
18
976617613
976617611
[email protected]
REAL AEREO CLUB DE ZARAGOZA
ZARAGOZA
9
976214378
976214379
[email protected]
AUGUSTA GOLF CALATAYUD
ZARAGOZA
18
976891900
976891901
[email protected]
ASTURIAS
• FEDERACIÓN DE GOLF DEL PRINCIPADO DE ASTURIAS ASTURIAS
985339141
985339741
[email protected]
CAMPO MUN. DE GOLF DE LAS CALDAS
ASTURIAS
18
985798132
985798173
[email protected]
84 ·
www.fga.org
www.marinagolf.com
www.almanzora.com
www.laenviagolf.com
www.valledeleste.es
www.alcaidesa.com
www.ballenagolf.com
www.lacanadagolf.com
www.valderrama.com
www.monteenmedio.com
www.golf-novosancti.es
www.barcelomontecastillo.com
www.golfsotogrande.com
www.sanroqueclub.com
www.vistahermosaclubdegolf.com
www.benalupgolf.com
www.golfelpuerto.com
www.golfsotogrande.com
www.sanlucarclubdecampo.com
www.sherrygolfjerez.com
www.granadaclubdegolf.com
www.golfbellavista.com
www.golfdunasdedonana.com
www.golfislacanela.es
www.islantillagolfresort.com
www.clubdegolfcortaatalaya.com
www.nuevoportilgolf.es
www.golfelrompido.es
www.clubdegolflagarza.com
www.alhauringolf.com
www.anoretagolf.es
www.atalaya-park.es
www.bavieragolf.com
www.cabopinogolf.com
www.lazagaleta.com
www.esteponagolf.com
www.monteparaiso.com
www.golfdamadenoche.com
www.golfladuquesa.com
www.losarqueros.com
www.rioreal.com
www.golftorrequebrada.com
www.greenlife-golf.com
www.guadalhorce.com
www.lacala.com
www.laquintagolf.com
www.laurogolf.com
www.losnaranjos.com
www.montemayorgolf.com
www.parador.es
www.lasbrisasgolf.com
www.gruposantaclara.com
www.santamariagolfclub.com
www.mijasgolf.org
www.flamingosgolf.com
www.marbella.com
www.clubdegolfaloha.com
www.golfantequera.com
www.elparaisogolfclub.com
www.clubzaudingolf.com
www.sevillagolf.com
www.rcpineda.com
www.golfguara.turincon.com
www.golflapenaza.com
www.golfloslagos.com
www.realaeroclubdezaragoza.com
www.augustagolfcalatayud.com
www.golflascaldas.com
Golf Course
Province
Holes
CAMPO MUNICIPAL DE GOLF “LA LLOREA”
CLUB DE GOLF CIERRO GRANDE
CLUB DE GOLF LA BARGANIZA
CLUB DE GOLF LA FRESNEDA
CLUB DE GOLF LA MORGAL
CLUB DE GOLF LA CUESTA DE LLANES C. MPAL.
REAL CLUB DE GOLF DE CASTIELLO
CLUB DE GOLF VILLAVICIOSA
CLUB DE GOLF MADERA III
CLUB DE GOLF LA RASA BERBES
ALDAMA GOLF
CLUB DE GOLF DE LUARCA
ASTURIAS
ASTURIAS
ASTURIAS
ASTURIAS
ASTURIAS
ASTURIAS
ASTURIAS
ASTURIAS
GIJON
ASTURIAS
ASTURIAS
ASTURIAS
18
9
18
9
9
18
18
9 + 9
9
9
9
9
GOLF COURES
Tel +34
Fax +34
985130801
985364726
985472519
985472519
985742468
985742442
985267301
985267301
985771675
985330961
985417084
985401973
985366313
985131800
985892632
985892632
985365379
985365379
985857881
985857877
985408640
985408636
985640100
E-mailWeb
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
en proyecto
www.golflallorea.com
www.occidente.com/cierrogrande
www.labarganiza.com
www.coralgolf.com
www.golflacuesta.com
www.castiello.com
www.villaviciosagolf.com
www.madera3.esp.cc
www.golflarasa.com
www.hotelaldamagolf.com
ISLAS BALEARES
• FEDERACIÓN BALEAR
PALMA DE MALLORCA
971722753
971711731
[email protected]
CLUB DE GOLF IBIZA - ROCA LLISA
IBIZA
27
971196118
971196051
[email protected]
www.golfibiza.com
CANYAMEL GOLF CLUB
MALLORCA
18
971841313
971841314
[email protected]
www.canyamelgolf.com
CLUB DE GOLF ANDRATX
MALLORCA
18
971236280
971236331
[email protected]
www.golfdeandratx.com
CLUB DE GOLF CAPDEPERA
MALLORCA
18
971818500
971818193
[email protected]
CLUB DE GOLF PONIENTE
MALLORCA
18
971130148
971130176
[email protected]
www.ponientegolf.com
MARRIOT GOLF SON ANTEM EAST
MALLORCA
18
971129200
971129201
[email protected]
www.marriottsonantem.com
CLUB DE GOLF SON SERVERA
MALLORCA
9
971840096
971840160
[email protected]
www.golfsonservera.com
CLUB DE GOLF VALL D’OR
MALLORCA
18
971837001
971837299
[email protected]
www.valldorgolf.com
GOLF DE SON TERMENS
MALLORCA
18
971617862
971617895
[email protected]
www.golfsontermens.com
GOLF POLLENSA
MALLORCA
9
971533216
971533265
[email protected]
www.golfpollensa.com
GOLF SANTA PONSA
MALLORCA
18
971690211
971693364
[email protected]
www.habitatgolf.es
GOLF SANTA PONSA II
MALLORCA
18
971232531
971237041
[email protected]
www.habitatgolf.es
GOLF SANTA PONSA III
MALLORCA
9
971232531
971237041
[email protected]
www.habitatgolf.es
GOLF SON MUNTANER
MALLORCA
18
971783030
971783031
[email protected]/[email protected] www.sonmuntanergolf.com
PULA GOLF
MALLORCA
18
971817034
971817035
[email protected]
www.pulagolf.com
REAL GOLF BENDINAT
MALLORCA
18
971405200
971700786
[email protected]
www.realgolfbendinat.com
SON VIDA CLUB DE GOLF
MALLORCA
18 par 71
971791210
971791127
[email protected]
www.sonvidagolf.com
CLUB DE GOLF ALCANADA
MALLORCA
18
971549560
971897578
[email protected]
www.golf-alcanada..com
CLUB DE GOLF SON PARC
MENORCA
18 par 69
971188875
971359591
[email protected]
www.golfsonparc.com
GOLF ROTANA
MALLORCA
9
971845685
971555258
[email protected]
www.reservarotana.com
GOLF PARK PUNTIRO
MALLORCA
18
971603851
971603216
[email protected]
www.golfparkmallorca.com
GOLF MAIORIS
MALLORCA
18
971748315
971748316
[email protected]
GOLF SON QUINT
MALLORCA
18
971783030
971783031
ISLAS CANARIAS-GRAN CANARIA
• FEDERACIÓN DE CANARIAS
TENERIFE
922278354
922532690
[email protected]
ANFITAURO GOLF
GRAN CANARIA
9
928128840
928562398
[email protected]
CAMPO DE GOLF MASPALOMAS
GRAN CANARIA
18
928762581
928768245
[email protected]
www.maspalomasgolf.net
EL CORTIJO CLUB DE CAMPO
GRAN CANARIA
18
928684890
928697150
[email protected]
www.cortijogolfcenter.com
REAL CLUB DE GOLF LAS PALMAS
GRAN CANARIA
18
928351050
928350110
[email protected]
www.realclubdegolfdelaspalmas.com
SALOBRE GOLF & RESORT
LAS PALMAS
18
928010103
928010104
[email protected]
www.salobregolfresort.com
GOLF CENTER
LAS PALMAS
18
928 684890
928 695520
[email protected]
ISLAS CANARIAS-FUERTEVENTURA
FUERTEVENTURA GOLF CLUB
FUERTEVENTURA
18
928160034
928163658
[email protected]
www.fuerteventuragolfclub.com
ISLAS CANARIAS-LA GOMERA
TECINA GOLF IN LA GOMERA
LA GOMERA
18
922145950
922145951
[email protected]
ISLAS CANARIAS-LANZAROTE
GOLF COSTA TEGUISE
LANZAROTE
18
928590512
928592337
[email protected]
www.lanzarote-golf.com
ISLAS CANARIAS-TENERIFE
AMARILLA GOLF & COUNTRY CLUB
TENERIFE
18
922730319
922785557
[email protected]
CAMPO DE GOLF LAS AMERICAS
TENERIFE
18
922752005
922795250
[email protected]
GOLF COSTA ADEJE
TENERIFE
27
922710000
922710484
[email protected]
GOLF DEL SUR
TENERIFE
27
922738170
922738272
[email protected]
GOLF LOS PALOS
TENERIFE
9
922169080
922169238
[email protected]
REAL CLUB DE GOLF TENERIFE
TENERIFE
18
922636607
922636480
[email protected]
GOLF LA ROSALEDA
TENERIFE
9
922373000
922373000
[email protected]
CLUB DEPORTIVO BUENAVISTA GOLF, SA
TENERIFE
18
922129034
922128044
[email protected]
CANTABRIA
• FEDERACIÓN DE CANTABRIA
SANTANDER
942239874
942233582
[email protected]
CAMPO DE GOLF ABRA DEL PAS
CANTABRIA
15 + 18
942577597
942576717
[email protected]
CAMPO DE GOLF DE LA JUNQUERA
CANTABRIA
9
942501040
942501031
[email protected]
CAMPO DE GOLF DE NESTARES
CANTABRIA
18
942771127
942754038
[email protected]
CAMPO MUNICIPAL DE GOLF MATALEÑAS
CANTABRIA
9
942390247
942390366
[email protected]
REAL GOLF DE PEDREÑA
CANTABRIA
18 + 9
942500001
942500136
[email protected]
CLUB DE GOLF ROVACIAS
CANTABRIA
9 par 34
942722543
942720471
[email protected]
GOLF SANTA MARINA
CANTABRIA
18
942712248
942710153
[email protected]
CLUB PARAYAS S.D
CANTABRIA
9
942250250
942250708
[email protected]
CASTILLA-LA MANCHA
• FEDERACIÓN DE GOLF DE CASTILLA-LA MANCHA
GUADALAJARA
949262300
949348922
[email protected]
CLUB GOLF EL BONILLO
ALBACETE
9
967370670
967370670
[email protected]
GOLF LAS PINAILLAS
ALBACETE
18
967192200
967192240
[email protected]
GOLF CABANILLAS GUADALAJARA CLUB GOLF
GUADALAJARA
9
949324600
949324599
[email protected]
GOLF CAMPO DE LAYOS
TOLEDO
18
925376745
925377170
[email protected]
CLUB DE GOLF PABLO HERNANDEZ
TOLEDO
9
925772230
925764000
[email protected]
VILLAR DE OLALLA GOLF
CUENCA
9
969267198
969221067
[email protected]
CLUB DE GOLF LA VEREDA
CUENCA
18
969231107
969225899
[email protected]
CLUB DE GOLF MEDIA LEGUA
CIUDAD REAL
9
608004857
926513670
CASTILLA - LEON
• FEDERACIÓN DE CASTILLA Y LEÓN
VALLADOLID
983290784
983292358
[email protected] CLUB DE GOLF EL FRESNILLO / NATURAVILA
AVILA
18
920353276
920353236
[email protected]
CLUB DE GOLF NAVALUENGA
AVILA
9
920298040
920298497
[email protected]
CASINO ABULENSE CLUB DE GOLF
AVILA
9
920220025
920220025
[email protected]
GOLF CANDELEDA
AVILA
9
626323789
[email protected]
86 ·
www.amarillagolf.es
www.golf-tenerife.com
www.golfcostaadeje.com
www.golfdelsur.es
www.golflospalos.com
www.realgolfdetenerife.com
www.golflarosaleda.com
www.buenavistagolf.es
www.golfabradelpas.com
www.cantur.com
www.realgolfdepedrena.com
www.golfsantamarina.com
www.iespana.es/golfbonillo
www.clubdegolflaspinaillas.com
www.golfcabanillas.com
www.layosgolf.com
www.lavereda.org
www.naturavila.es
www.casinoabulense.com
GOLF COURES
Golf Course
Province
Holes
CLUB DE GOLF LERMA, SA
CLUB DE GOLF VILLARIAS
CLUB DE GOLF VILLATORO
RIOCEREZO CLUB DE GOLF
CLUB DE GOLF EL BIERZO
LEON CLUB DE GOLF “EL CUETO”
CLUB DE GOLF HIERRO 3
CAMPO MUNICIPAL DE GOLF “ISLA DOS AGUAS”
CAMPO DE GOLF DE SALAMANCA
CAMPO DE GOLF VILLA MAYOR
CLUB DE GOLF DE BEJAR
CLUB DE GOLF VILLA DE CUELLAR
EL TIRO CLUB DE CAMPO
VALDORROS CLUB DE GOLF SD “ EL ENEBRAL”
VALDEMAZO CLUB DE GOLF
EL ESPINAR CLUB DE GOLF
ESCUELA DE GOLF LOS ANGELES DE SAN RAFAEL
CLUB DE GOLF LAS LLANÁS S.L.
CLUB DE GOLF LA DEHESA DE MORON
NAVAGRULLA CLUB DE GOLF
CLUB DE GOLF SORIA
CLUB DE GOLF ENTREPINOS
ALDEAMAYOR CLUB DE GOLF
CLUB DE GOLF LA GALERA
LOS MAILLOS CLUB RUSTICO DE GOLF
CLUB DE GOLF BOCIGAS
CAMPO DE GOLF DE VILLARRIN
BURGOS
BURGOS
BURGOS
BURGOS
LEON
LEON
LEON
PALENCIA
SALAMANCA
SALAMANCA
SALAMANCA
SEGOVIA
SEGOVIA
BURGOS
SEGOVIA
SEGOVIA
SEGOVIA
SEGOVIA
SORIA
SORIA
SORIA
VALLADOLID
VALLADOLID
VALLADOLID
VALLADOLID
VALLADOLID
ZAMORA
18
9
9
18
9
18
9
9
18
18
9
9
6
18
9
9
9
9
9
9
18
18
18 par 70 + 9 par 3
9
9
9
9
Tel +34
Fax +34
E-mailWeb
947171214
947171216
[email protected]
947573120
947573120
[email protected]
947560969
947431056/95
947431063
[email protected]
987695129
987695525
[email protected]
987303400
987303474
[email protected]
987252446
979721716
979748592
[email protected]
923329102
923329105
[email protected]
923160068
923211074
[email protected]
923410550
923410550
[email protected]
921142158
921141170
[email protected]
921471733
921471733
[email protected]
947250315
947264904
[email protected]
921121380
921182542
921182542
[email protected]
921128174
915772958
[email protected]
921557864
921557864
[email protected]
975306075
975306075
[email protected]
975376322
975376917
975271075
975271082
[email protected]
983590511
983590765
[email protected]
983552463
983552040
[email protected]
983331977
983353732
[email protected]
983219181
983219195
983626047
[email protected]
980580189
980580189
[email protected]
CATALUÑA
• FEDERACIÓN CATALANA
BARCELONA
934145262
932022540
[email protected]
CALDES INTERNATIONAL GOLF COURSE
BARCELONA
9
938626265
938626661
[email protected]
GOLF SANT FELIU
BARCELONA
9
938663096
938662030
[email protected]
CLUB DE GOLF LA MOLA
BARCELONA
18
937300516
937300156
[email protected]
CLUB DE GOLF LLAVANERAS
BARCELONA
18
937926050
937952558
[email protected]
CLUB DE GOLF “MASIA BACH”
BARCELONA
18+ 9 par 3
937728800
937728810
[email protected]
CLUB DE GOLF MONTBRU MOIA
BARCELONA
27
922738170
922738272
[email protected]
CLUB DE GOLF SANT CUGAT
BARCELONA
18
936743908
936755152
[email protected]
CLUB DE GOLF TERRAMAR
BARCELONA
18
938940580
938947051
[email protected]
CLUB DE GOLF VALLROMANES
BARCELONA
18
935729064
935729330
[email protected]
CLUB DE GOLF VILACIS
BARCELONA
9
938126264
GOLF LA ROQUETA
BARCELONA
9
938331328
938333836
[email protected]
GOLF MONTANYÀ
BARCELONA
18
938840170
938840407
[email protected]
GOLF SANT JOAN
BARCELONA
18
936753050
935895438
[email protected]
REAL CLUB DE GOLF “EL PRAT”
BARCELONA
45
933790278
933705102
[email protected]
CAN CUYAS GOLF
BARCELONA
9 par 3
936855566
936661222
[email protected]
CLUB DE GOLF HCP1
BARCELONA
18 par 3
937913001
937911253
[email protected]
GOLF SANTA INES CLUB PAR 3
BARCELONA
9
937445066
MANRESSA GOLF CLUB
BARCELONA
18
938352882
938352882
[email protected]
CLUB DE GOLF ANGEL DE LLORET
GERONA
18
972365416
972365420
CLUB DE GOLF CAMPRODON
GERONA
9
972130125
972130625
[email protected]
CLUB DE GOLF COSTA BRAVA
GERONA
18
972837150
972837272
[email protected]
GOLF GIRONA
GERONA
18
972171641
972171682
[email protected]
CLUB DE GOLF PERALADA
GERONA
18 + 9
972538287
972538236
[email protected]
EMPORDA GOLF CLUB
GERONA
36
972760450
972757100
[email protected]
FONTANALS DE CERDANYA
GERONA
18
972144374
972890856
[email protected]
CLUB GOLF D’ARO
GERONA
18 + 9 par 3
972826900
972826906
[email protected]
GOLF SERRES DE PALS
GERONA
18 par 72
972637375
972667447
[email protected]
PGA GOLF DE CATALUÑA
GERONA
18+18
972472577
972470493
[email protected]
REAL CLUB DE GOLF DE CERDAÑA
GERONA
27
972141408
972881338
[email protected]
TORREMIRONA
GERONA
18
972553737
972553716
[email protected]
MAS PAGES GOLF
GERONA
18
972561001
972561045
[email protected]
GOLF PLAYA DE PALS
GERONA
18
972667739
972637009
[email protected]
ARAVELL GOLF ANDORRA
LERIDA
18
973360066
973354448
[email protected] CLUB DE GOLF PORT DEL COMTE
LERIDA
9
973480950
CLUB DE GOLF RIBERA SALADA
LERIDA
9
973481617
973481718
RAIMAT CLUB DE GOLF
LERIDA
18
973737539
973737483
[email protected]
CLUB DE GOLF BONMONT TERRES NOVES
TARRAGONA
18
977818140
977 818146
[email protected]
CLUB DE GOLF COSTA DORADA-TARRAGONA
TARRAGONA
18
977653361
977653028
[email protected]
CLUB DE GOLF LA GRAIERA
TARRAGONA
9
977168032
977168035
[email protected]
CLUB DE GOLF REUS AIGÜESVERDS
TARRAGONA
18
977752725
977120391
[email protected]
CLUB DE GOLF EL VENDRELL
TARRAGONA
18
977668031
977668031
[email protected]
CLUB DE GOLF OSONA-MONTANYA - EL BRULL
BARCELONA
18
938840170
938840407
[email protected]
TARADELL GOLF
BARCELONA
9
938127068
938127110
[email protected]
GOLF PLANA DE VIC
BARCELONA
9
630584894
934870201
[email protected]
CEUTA
· FEDERACION DE CEUTA
CEUTA
956510647
956511053
[email protected]
COMUNIDAD VALENCIANA
· FEDERACION DE GOLF DE LA COMUNIDAD VALENCIANA VALENCIA
963935403
963612478
[email protected]
ALENDA GOLF CLUB
ALICANTE
18
965620521
965621796
[email protected]
ALICANTE GOLF
ALICANTE
18
965153794
965163707
[email protected]
CLUB DE GOLF BONALBA
ALICANTE
18
965955955
965955078
[email protected]
CLUB DE GOLF DON CAYO
ALICANTE
9
965848046
965846519
[email protected]
CLUB DE GOLF IFACH
ALICANTE
9
966497114
965730700
[email protected]
CLUB DE GOLF JAVEA
ALICANTE
9
965792584
966460554
[email protected]
CLUB DE GOLF LA SELLA
ALICANTE
18
966454252
966454201
[email protected]
CLUB DE GOLF VILLAMARTIN
ALICANTE
18
966765170
966765158
[email protected]
CAMPO DE GOLF EL PLANTIO
ALICANTE
18 par 72+ 9 par 3
965189115
965189105
[email protected]
CAMPO DE GOLF LAS RAMBLAS DE ORIHUELA
ALICANTE
18
966774728
966774733
[email protected]
REAL CLUB DE GOLF CAMPOAMOR
ALICANTE
18
965320410
965320506
[email protected]
CLUB DE GOLF LA MARQUESA
ALICANTE
18 par 72
966714258
966714267
[email protected]
CAMPO DE GOLF LA FINCA
ALICANTE
18+1
966729010
966729011
[email protected]
CLUB DE CAMPO DEL MEDITERRANEO
CASTELLON
18
964321227
964657734
[email protected] CLUB DE GOLF COSTA DE AZAHAR
CASTELLON
9
964280979
964280856
[email protected]
88 ·
www.golflerma.com
www.bierzogolf.com
www.golfdeleon.com
www.palencia.com/pmd
www.golfvillamayor.com
www.terra.es/personal/golf.cuellar
www.golfburgos.com
www.golfespinarclub.iespana.es
www.lasllanas.com
www.golfsoria.com
www.aymerichgolf.com
www.fgolfcyl.org/a2/villarrin.asp
www.golflamola.com
www.golfllavaneras.com
www.golfmasiabach.com
www.golfsantcugat.com
www.golfterramar.com
www.golfmontanya.com
www.cancuyasgolf.com
www.golfcostabrava.com
www.golfgirona.com
www.golfperalada.com
www.empordagolf.com
www.fontanalsgolf.com
www.golfdaro.com
www.pgacatalunya.com
www.torremirona.com
www.maspages.com
www.golfplatjadepals.com
www.aravellgolfandorra.com
www.raimatgolf.com
www.bonmont.com
www.golfcostadoradatarragona.com
www.medgroup.es
www.golfvendrell.com
www.taradellgolf.com
www.alendagolf.com
www.golfspain.com
www.golfbonalba.com
www.clubgolfifach.com
www.golfvillamartin.com
www.elplantiogolf.eu
www.golframblas.com
www.golfcostablanca.org
www.golflafinca.com
www.ccmediterraneo.com
www.golfcostadeazahar.com
SPECIAL REPORT
Islantilla Golf Resort,
a paradise for the senses
perfect for classes with pros to improve one’s
game. Furthermore, it has the only official golf
school in the province of Huelva and guests
can avail themselves of Top Golf Academy programmes with state-of-the-art teaching trends
devised by the centre’s APG pros.
N
estled in a unique setting alongside the border with the Algarve,
Islantilla Golf Resort stands in a privileged zone in the centre of
Islantilla golf course, only 800 metres from the beach.
Open all year round, this four-star resort
captivates visitors from the very moment they
arrive thanks to its setting and services and its
impressive facilities offers guests an unforgettable experience. The hotel has 204 rooms, 97
of which are doubles, 88 are junior suites, 7 are
senior suites and 12 are duplex bungalows.
The resort enjoys the advantage of being
easily reached by motorway and is only an hour
and fifteen minutes from Seville’s airport and 40
minutes from Faro International Airport, which
has numerous flights to the United Kingdom.
Islantilla Golf Resort offers its guests a touch
of distinction that is demonstrated through the
quality that pervades the entire establishment.
Visitors receive exquisite treatment throughout
their stay at their establishment thanks to scrupulously personalised service.
Guests can enjoy the breakfast or dinner buffet at the resort’s main restaurant or opt to immerse themselves in the succulent specialities
on offer at the Golf Club restaurant, which is
open all year round. In summer, they can choose
the culinary offerings at the pool grill or Beach
Club as well. A free train exclusively for guests’
use connects the latter, which measures 5,000
square metres, to the hotel, so that guests can
enjoy the pool restaurant upon their arrival.
Without a doubt, one of the most striking
attractions in this spectacular resort is its golf
course, which has 27 holes on three rounds
and offers golf lovers the chance to enjoy special rates as well as preferential tee off times.
Designed by Enrique Canales and Luis Recasens, Islantilla Golf Resort has a magnificent practice course that includes two putting
greens, a pitch and putt and bunker zone
In 1995, Islantilla Golf Resort hosted the
Turespana Masters, in addition to serving as
scene for several Challenge Tour matches, including the APG of Spain. These tournaments
have spread Islantilla Golf Resort’s fame in
this sport - it has even been ranked as one of
Europe’s hundred best courses by prestigious
Golf Digest magazine. The climate, rolling hills,
water and beautiful landscape makes golf a
complete pleasure for players of all kinds and
handicaps.
For those who prefer to immerse themselves
in other sports, Islantilla Golf Resort has two paddleball courts, as well as its own sailing school
run by seasoned professionals, which offers a
wide array of options for water sport fans.
ISLANTILLA gOLF RESORT
Paseo Barranco del moro s/n - 21410 Isla Cristina
Tf: +34 959 204 500 Fx: +34 959 486 203
[email protected]
www.islantillagolfresort.com
· 89
Golf Course
Province
Holes
GOLF COURES
Tel +34
Fax +34
E-mailWeb
PANORAMICA GOLF & COUNTRY CLUB
CASTELLON
18 + 3 par 3
964493072
964493063
[email protected]
CAMPO DE GOLF PARADOR EL SALER
VALENCIA
18
961610384
961627366
[email protected]
CAMPO DE GOLF OLIVA NOVA
VALENCIA
18 + 5 par 3
962857666
962857662
[email protected]
CLUB DE GOLF EL BOSQUE
VALENCIA
18
961808009
961808008
[email protected]
CLUB DE GOLF ESCORPION
VALENCIA
27 + 9 par 3
961601211
961690187
[email protected]
CLUB DE GOLF MANISES
VALENCIA
9
961534069
961523804
[email protected]
REAL DE FAULA CLUB DE GOLF
ALICANTE
18
966813013
966813016
[email protected]
CLUB DE GOLF DE GANDIA
VALENCIA
18
962873208
962961384
EXTREMADURA
• FEDERACIÓN EXTREMEÑA DE GOLF
CACERES
927214379
927214379
[email protected]
DON TELLO CLUB DE GOLF DE MERIDA
BADAJOZ
9
924123038
924123103
[email protected]
GOLF DEL GUADIANA, S.A.
BADAJOZ
18
924448188
924448033
[email protected]
NORBA CLUB DE GOLF
CACERES
18
927231441
927231480
[email protected]
GALICIA
• FEDERACIÓN GALLEGA DE GOLF
A CORUÑA
981919030
981919029
[email protected]
CLUB DE GOLF DE LA CORUÑA
A CORUÑA
18
981285200
981280332
[email protected]
CLUB DE GOLF VAL DE ROIS
A CORUÑA
9
981810864
981810864
REAL AERO CLUB DE SANTIAGO
A CORUÑA
9
981954910
981954912
[email protected]
BALNEARIO DE GUITIRIZ
LUGO
9
982371431
982022210
[email protected]
HERCULES CLUB DE GOLF
A CORUÑA
9 + 3
981642545
981605840
[email protected]
CLUB DE GOLF DE LUGO
LUGO
9
982176314
982176314
[email protected]
CLUB DE GOLF RIO CABE
LUGO
9 par 3
982411774
982411774
[email protected]
MONTEALEGRE CLUB DE GOLF, S.A.
ORENSE
9
988301594
988301583
[email protected]
CLUB DE GOLF DE VILLAMARIN
ORENSE
9
677437500
CAMPO DE GOLF BALNEARIO MONDARIZ
PONTEVEDRA
18
986656200
986664512
[email protected]
CLUB DE GOLF RIA DE VIGO
PONTEVEDRA
18
986327051
986327053
[email protected]
GOLF DE MEIS
PONTEVEDRA
18
986680400
986680533
GOLF LA TOJA
PONTEVEDRA
9
986730158
986730307
[email protected]
REAL AERO CLUB DE VIGO
PONTEVEDRA
9
986486645
986486643
[email protected]
LA RIOJA
· FEDERACIÓN DE GOLF DE LA RIOJA
LA RIOJA
941486362
941486360
[email protected]
EL CAMPO DE LOGROÑO
LOGROÑO
9
941208877
941263093
CLUB DE GOLF RESIDENCIAL RIOJA ALTA
CIRUEÑA-LA RIOJA
18 par 72
941746005
MADRID
• FEDERACIÓN DE GOLF DE MADRID
MADRID
CAMPO DE GOLF BASE AEREA DE TORREJON
MADRID
18
CAMPO DE GOLF DE SOMOSAGUAS
MADRID
9
CASINO CLUB DE GOLF RETAMARES
MADRID
18 + 9 par 3
CDM “LA DEHESA”
MADRID
9
CENTRO DEPORTIVO BARBERAN
MADRID
9
CLUB DE CAMPO VILLA DE MADRID
MADRID
36 + 9
CLUB DE GOLF ENCINAR
MADRID
10
CLUB DE GOLF LAS REJAS GOLF MAJADAHONDA
MADRID
9 largos + 9
CLUB DE GOLF LOMAS-BOSQUE
MADRID
27
CLUB DE GOLF OLIVAR DE LA HINOJOSA
MADRID
18 par 72 + 9 par 29
CLUB DE GOLF Y DEPORTES - GOLF SCRATCH S.L.
MADRID
9
CLUB JARAMA R.A.C.E.
MADRID
18 + 9 par 3
CLUB LAS ENCINAS DE BOADILLA
MADRID
9
CLUB VALDELAGUILA
MADRID
9
GOLF LA DEHESA
MADRID
18
GOLF LA MORALEJA
MADRID
18 + 9 par 3
GOLF PARK MADRID
MADRID
9 par 3
LA HERRERIA CLUB DE GOLF
MADRID
18
NUEVO CLUB DE GOLF DE MADRID
MADRID
18
PALACIO DEL NEGRALEJO
MADRID
9 par 3
PALACIO DEL NEGRALEJO ESCUELA DE GOLF
MADRID
6 par 4 + par 5
REAL CLUB DE LA PUERTA DE HIERRO
MADRID
36 + 9 par 3
REAL SOCIEDAD HIPICA ESPAÑOLA CLUB DE CAMPO
MADRID
36
CLUB DE GOLF ARANJUEZ
MADRID
9
915567134
915564328
[email protected] 916603710
916756935
913521647
913520030
916202540
916202641
[email protected]
915090013
915093471
[email protected]
915090059
915090061
915502010
915502023
[email protected]
918674516
918674164
[email protected]
916347930
916390864
[email protected]
916167500
916167393
[email protected]
917211989
917210661
[email protected]
916637032
916639962
916570011
916570264
[email protected]
916322746
916331899
91 8859659
91 8859629
[email protected]
918157022
918155468
[email protected]
916500700
916504331
[email protected]
916614444
916625662
[email protected]
918905111
918907154
[email protected]
916300820
916305807
[email protected]
916690422
916731580
[email protected]
916690422
916731580
[email protected]
913161745
[email protected]
916571018
916571022
[email protected]
625563063
MELILLA
· FEDERACION MELILLENSE DE GOLF
MELILLA
665831648/952679019
952679019
REGION MURCIANA
• FEDERACIÓN DE GOLF DE LA REGIÓN DE MURCIA
MURCIA
968284832
968284637
[email protected]
LA MANGA CLUB
CARTAGENA-MURCIA
18+18+18
968331234
968331235
[email protected]
CLUB DE GOLF ALTORREAL
MURCIA
18 par 72
968648144
968648248
[email protected]
MOSA GOLF MURCIA
MURCIA
18
968607209
868950438
[email protected]
CAMPOSOL GOLF
MAZARRON-MURCIA
9
609539349
MAR MENOR GOLF RESORT-POLARIS WORLD
TORREPACHECO-MURCIA 9
968041765
968041766
[email protected]
GOLF TORREPACHECO
TORREPACHECO-MURCIA 18
968585111
968585111
[email protected]
NAVARRA
• FEDERACIÓN NAVARRA DE GOLF
PAMPLONA
948210132
948210132
[email protected]
CLUB DE GOLF CASTILLO DE GORRAIZ
NAVARRA
18 par 72
948337073
948337315
[email protected]
CLUB DE GOLF ULZAMA
NAVARRA
18 par 72
948305162
948305471
[email protected]
ZUASTI CLUB DE CAMPO
NAVARRA
18 par 71
948302900
948302878
[email protected]
PAIS VASCO
• FEDERACIÓN VASCA DE GOLF
GUIPUZCOA
943293508
943297192
[email protected]
CLUB DE GOLF DE LARRABEA
ALAVA
18
945465485
945465725
[email protected]
IZKI-GOLF
ALAVA
18 + 9
945378262
945378266
[email protected]
ZUIA CLUB DE GOLF
ALAVA
9
945430922
945430918
[email protected]
REAL GOLF CLUB DE SAN SEBASTIAN JAIZKIBEL
GUIPUZCOA
18
943616845
943611491
[email protected]
GOIBURU GOLF CLUB
ANDOAIN
9
943300845
943590453
[email protected]
REAL NUEVO CLUB DE SAN SEBASTIAN BASOZABAL
GUIPUZCOA
18
943472736
943467984
[email protected]
REAL GOLF CLUB DE ZARAUZ
ZARAUZ-GUIPUZCOA
9
943830145
943131568
[email protected]
CLUB DE CAMPO LAUKARIZ
VIZCAYA
18
946740858
946740862
[email protected]
REAL SOCIEDAD DE GOLF DE NEGURI
VIZCAYA
18
944910200
944605611
[email protected]
ARTXANDA CLUB DE GOLF
VIZCAYA
9 + 18
944352220/21
946611713
[email protected]
90 ·
www.panoramicaclubdegolf.com
www.parador.es
www.olivanovagolf.com
www.elbosquegolf.com
www.clubescorpion.com
www.realdefaula.com
www.fexgolf.com
www.norbagolf.com
www.fggolf.com
www.clubgolfcoruna.com
www.golfrois.com
www.aerosantiago.es
www.hesperia.es
www.herculesgolf.com
www.golflugo.com
www.montealegreclubdegolf.com
www.meliabalneariomondariz.solmelia.com
www.riadevigogolf.com
www.campodegolfmeis.com
www.latojagolf.com
www.racvigo.com
www.golflogrono.com
www.casinoclubdegolf.es
www.ladehesa.org
www.villademadrid.com
www.lasrejasgolf.com
www.golfolivar.com
www.clublasencinas.com
www.golfpark.es
www.herreria.com
www.escaparates.com/golfnegralejo
www.clubdegolfaranjuez.es
[email protected]
www.lamanga.hyatt.com
www.mosatrajectum.com
www.golftorrepacheco.com
www.golfgorraiz.com
www.golfulzama.com
www.zuasti.com
www.larrabea.com
www.izkigolf.com
www.golfsansebastian.com
www.goiburugolfclub.com
www.golfbasozabal.com
www.cclaukariz.com
www.rsgolfneguri.com
www.hotelesglobales.com
1
2
3
Mallorca
cala millor hotel sumba (1) / borneo****(2) calas de mallorca hotel américa***(3)
santa ponsa hotel pionero***(4) hotel santa ponsa park*** (5) hotel playa
santa ponsa** (6) apartamentos verdemar (7) palma nova santa lucía ***(8)
apartamentos nova
(9)
4
5
6
7
8
9
10
Menorca
ciudadela _ cala’n forcat club hotel almirante farragut ***(10)
11
12
Islas Canarias
tenerife _ puerto de la cruz hotel acuario** (11)
fuerteventura _ costa antigua
apartamentos costa tropical
(12)
13
Andalucía
Cádiz
Madrid
algeciras hotel reina cristina****(13)
madrid hotel madrid
barajas acis y galatea*** (14)
14
16
Bélgica
15
Suiza
liège post hotel spa**** (15)
zürich hotel conti - zürich**** (16)
Argentina
buenos aires hotel república wellness & spa**** (17)
Nicaragua
17
managua hotel camino real**** (18)
18
GUARANTEE OF QUALITY &
COMPROMISE WITH THE ENVIRONMENT
otras ofertas en:
www.alturabeds.com
www.solytravel.com
In their efforts to develop nature tourism to palliate seasonality, Spain’s autonomous communities
are promoting hiking
Spain, from trail to trail
ing duly protected its natural spaces. This legal
vacuum, which the Act attempts to bridge, will
guarantee the preservation of Spain’s biological
diversity and natural spaces. According to the
preamble, the Act will establish the basic legal
regime for the conservation, sustainable use,
improvements and restoration of Spain’s natural heritage and biodiversity as part of the duty
to conserve and in order to guarantee people’s
rights to an environment suited to their well-being, health and development. It also contains
international standards and recommendations
that bodies such as the Council of Europe or the
Convention of Biological Diversity have been establishing in recent years.
Long trails allow visitors to get to know a region’s nature, history and culture.
S
pain’s diversification as a tourism destination has many sides, one of
which is nature tourism. Its expansion necessarily includes suitably
preserving the environment and thus, protected areas have been created
in response. Spain has more than 1000 of the world’s 100,000 protected
areas. The best way to admire a country’s nature is by hiking it. There are
38,772 signposted kilometres of trails in Spain divided among the 100 long
hiking itineraries the different autonomous communities have created.
There are 100,000 protected areas in the
world, 13% of the planet’s surface. The more
than 1000 in Spain crisscross over 10% of the
country’s territory and cover more than five million hectares of surface area. Forests blanket
nearly a third of Spain and are home to over 50%
of all the existing species of fauna in Europe and
59% of all its species of vascular plants. Thanks
to Spain’s geographic diversity, different species
of flora abound: oaks, pines, cork oaks, elm trees,
beeches, oaks, eucalyptuses and chestnuts, to
mention only the most abundant and they are
not alone. The fauna that populates the country’s
wooded areas and mountains must also be mentioned, as it considered the most widely varied
in Europe. Wolves, bears, lynxes, mountain lions,
foxes, wild boars, mountain goats, red deer and
hares live here. Joining them is the broad array
of birds, such as eagles, vultures, Egyptian vul92 ·
tures, bearded vultures, hawks, barn owls, owls,
cranes, bustards, flamingos, herons and ducks.
The Natural Heritage and Biodiversity
Act incorporates major new features
The declaration and management of protected natural spaces in Spain is governed by the
autonomous communities in accordance with
State Act 4/89 on Preserving Natural Spaces.
The most recent norm on the matter, the Natural
Heritage and Biodiversity bill, was approved by
the Ministry of the Environment on June 8, 2007
to ensure the conservation of the country’s biological diversity.
The Act’s most important new feature consists in establishing the primacy of environmental protection in land use and urban planning,
something which has not also been so and has
made Spain the target of criticism for not hav-
Protected marine areas
Another novelty in the new law is the incorporation of Protected Marine Areas, which correspond with EU directives, as well as the possibility of creating trans-national protected natural
spaces. Cataloguing habitats in danger of extinction has also been made compulsory and will include all habitats that require specific protection
and conservation measures.
Furthermore, a Natural Heritage and Biodiversity Inventory will be created to compile archives
on the distribution, abundance, state of conservation and use of this heritage, based on a system of indicators to produce a synthetic picture
of its status and evolution.
Spain, a pioneer in creating nature parks
Spain was one of the first European to create
national parks, a concept first implemented in
the United States in 1878. The creation of Covadonga Mountain National Park on July 22, 1918
launched the modality in this country. Nowadays,
the National Parks Network, which comprises
thirteen areas, represents an integrated system
that protects and manages the finest examples
of Spain’s natural heritage.
Hiking as a tourism segment
Nature tourism is an expanding segment all
over the world. Among outdoor activities, hiking is the one that can be enjoyed by the most
people, without age being an impediment. This
activity has been winning over lovers of active
tourism in Spain and so the country’s autonomous communities have been developing dif-
ferent alternatives that, taken as a whole, had
grown into an extensive 38,772-kilometer-long
network of signposted trails by late 2006.
There are three types of trails: long itineraries
over 50 kilometres, of which there are 23,496
signposted kilometres in Spain; shorter itineraries (between 10 and 50 kilometres) and local
itineraries (up to 10 kilometres); the latter two
TRAIL
Sendero de la Alpujarra
Sierra Morena
Sendero Histórico
Senda Pirenaica Camino de Santiago
Ruta de la Plata
Ruta de las peregrinaciones Ruta de la Crestería y de los Volcanes
Sendero Castellano-Manchego Sendero Ibérico Soriano Ruta del Císter Sendero Mediterráneo Barcelona - Montserrat El Camí dels Bons Homes Fredes-Pinoso Camino de Santiago
Sendero Rural de Galicia
Pontón de Oliva-S. Martín de Valdeiglesias Región de Murcia
Sendero Histórico
Senda Pirenaica
Sendero de Euskal Herria
Vuelta a Vizcaya
Vuelta a la Reserva de la Biosfera de Urdaibai
Sendero Histórico
add up to 15,246 signposted kilometres altogether. Of Europe’s 11 longest itineraries with
a total of 5,000 kilometres, Spain has two of
the oldest: St. James’ Way, which runs from the
French border to Santiago de Compostela and is
undoubtedly the most famous and the one with
the longest tradition, dating back to the Middle
Ages; and the Silver Way from Seville to Astu-
PROVINCE
Andalucía
Andalucía
Aragón
Aragón
Aragón
Asturias
Asturias
Canarias
Castilla-La Mancha
Castilla y León
Cataluña
Cataluña
Cataluña
Cataluña
Comunidad Valenciana
Galicia
Galicia
Comunidad de Madrid
Murcia
Navarra
Navarra
Navarra
País Vasco
País Vasco
País Vasco
rias, which traces the profile of western Spain.
But they are not the only ones, since our country
has 100 long signposted trails among its different autonomous communities. HOSTELTUR has
selected the top 25 trails in Spain in the table
attached.
ROUTE
Lanjarón (Granada)-Fiñana (Almería)
Barrancos - Encinasola
Puente Montaña-Sos del Rey Católico
Zuriza - Aneto
Somport-Undués de Lerda
Gijón-Puerto de Pajares
Oviedo-Covadonga
Puerto Tazacorte-Faro de Fuencaliente
Algar de Mesa-Nerpia
Ágreda-Tiermes/Almazán
Santes Creus-Santes Creus Portbou-Uldecona
Barcelona-Montserrat
Queralt-Montsegur
Fredes-Pinoso
O Cebreiro - Santiago de Compostela
A Madroa-Barrio de Conxo Pontón de la Oliva-Torrelaguna
Torre del Rico-Cañada de la Cruz
Sierra Peña-Santuario de Kodes
Cabo de Higer-Zuriza
Zuriza-Puerto de Lizarrusti
San Pelayo-Maza del Topo
Guernica-Guernica
Sta. Cruz de Campezo-Bóveda
DISTANCE 144 Km 225 Km 315 Km 194 Km 190 Km 104 Km 105 Km 110 Km 630 Km 510 Km 104 Km 508 Km 52 Km 189 Km 525 Km 157 Km 138 Km 200 Km 297 Km 149 Km 181 Km 192 Km 350 Km 120 Km 179 Km WTM November 2007 ·
STAGES
13 stages
15 stages
8 stages
12 stages
5 stages
7 stages
7 stages
3 stages
37 stages
22 stages
6 stages
20 stages
2 stages
8 stages
28 stages
6 stages
6 stages
12 stages
7 stages
8 stages
10 stages
9 stages
20 stages
7 stages
15 stages
· 93
Regattas, a Spanish offer any time of the year
Tourism with the wind in its sails
S
ailing is one of the most appealing sports
there is; as a recreational or practical activity,
it is a showy spectacle that lures tourists and
spectators alike to the shores where a regatta is held.
Spain, an international leader in this sport, offers
consolidated infrastructures, educational facilities, the
finest maritime settings and a regatta programme to
suit all those who wish to be present, either to take
part or to watch.
Team work, one’s personal best and competitiveness are perhaps fundamental values inherent in sailing, but there are many others reasons
for taking an interest in the sport nowadays, such as ecology, the lure of
adventure, solidarity and technological innovation, because “new tourists”
seek sport activities that produce an experience of well-being, contact with
nature and adventure. And as an event on the open sea, sailing generates
spectacular images, perhaps the natural setting most people in the world
prefer.
Spain has complete infrastructures and educational facilities, in addition
to other complementary nautical activities, accommodations and culture
and leisure possibilities, which makes it a truly attractive tourism proposal
for sea lovers any time of the year and is having a positive impact on the
Spanish tourism industry.
To begin with, the country has 7,880 kilometres of coast. As for infrastructures and resources, it had 323 recreational ports, 100,772 moorings
and a fleet of 186,136 pleasure boats in 2005, 7.1% more than in the
previous year.
Events such as the 32nd America’s Cup in Valencia and the 33rd Volvo
Ocean Race World Championship in Galicia have turned their two venues
into capitals of international sailing and helped promote the boom in interested fans who follow the different competitions and regattas, as well as
those who are encouraged to try sailing during their holidays, for which
Spain is the ideal setting, both in its Mediterranean as well as Cantabrian
or Atlantic waters.
The infrastructures remain
Furthermore, sports tourism events have the advantage of depending
directly on organisers with short term results (one year), a very positive
cost/profit ratio and the fact that all improvements in infrastructure benefit
the population in general.
In Valencia’s case, sport and commercial infrastructures have allowed
nearly 30,000 direct and indirect uses to be generated, as well as a multi94 ·
plying economic impact that surpasses 2.5 billion euros. The tourists who
came to the Valencian capital to see the America’s Cup spent 300 euros a
day on average in large shops, whose sales surged 13% from the beginning of the Louis Vuitton Cup regattas last April 16.
Now Valencia, host of the 32ª America’s Cup, has been selected once
again as the venue for the 33rd edition, which will take place between
May and July in 2009. Tourism authorities believe an investment of 2.8 billion dollars will be needed to prepare the city’s infrastructures to welcome
the event. The project, which kicked off in 2003, integrated the harbour,
recreational port and beach areas into the city, which invested more than
675 million dollars just in the wharf area alone, transforming the existing
harbour and commercial port and adding several state-of-the-art marinas.
The improvements also generated a 400% growth in cruise liner visits in
the past six years.
Event Club or venue
Month
Gran Prix del Atlántico
SPAIN–VENEZUELA REGATA Start: Cadiz
End: Puerto La Cruz - Venezuela
January 12 2008
Year
COPA DE ESPAÑA 2008
C. N. Vitoria
May 2-4
2008
CAMPEONATO DE ESPAÑA 2008 Club de Mar Almería
2008
Regatta Carnaval Cadiz, Spain
February
2008
Sailing Week
Barcelona
March
2008
Princesa Sofía Palma de Mallorca
April
2008
French Olympic Week
Hyères, France
April
2008
ISAF World Championship
Austria
May
2008
Dutch Olympic Week
Medemblik Holland
May
2008
Kieler Woche Kiel Germany
June
2008
World Championship
Asia
June
2008
European Championship
To be decided upon
July
2008
Spanish Championship
Spain
Jul
2008
Olympic Games
Quindao China
August
2008
NAUTIC STATIONS
Name
Tel +34
Fax
E-mailWeb
ESTACIÓ NÀUTICA L’ESTARTIT - ILLES MEDES
Girona
972 750 699
[email protected]
www.enestartit.com
ESTACIÓ NÀUTICA BADIA DE PALAMÓS I CALONGE - SANT ANTONI
Girona
902 200 413
[email protected]
www.estacionauticabadia.com
ESTACIÓ NÀUTICA VILANOVA I LA GELTRÚ
Barcelona
938 141 818
[email protected]
--
ESTACIÓN NÁUTICA SALOU-CAMBRILS-MONT-ROIG/MIAMI PLATJA
Tarragona
902 361 724
[email protected]
www.estacionautica.info
ESTACIÓN NÁUTICA COLUMBRETES
Castelló
651 323 971
[email protected]
www.encolumbretes.com
ESTACIÓN NÁUTICA MARINA ALTA
Alicante
965 781 008
[email protected]
www.enmarinaalta.net
ESTACIÓN NÁUTICA BAHÍA DE ALTEA
Alicante
902 195 340
[email protected]
www.bahiadealtea.com
ESTACIÓN NÁUTICA DE ALICANTE, EL CAMPELLO Y SANTA POLA
Alicante
965 200 089
[email protected]
www.estacionnautica.com
ESTACIÓN NÁUTICA MAR MENOR
Murcia
902 171 718
[email protected]
www.enmarmenor.net
ESTACIÓN NÁUTICA COSTA TROPICAL
Granada
958 631 125
[email protected]
www.en-costatropical.com
ESTACIÓN NÁUTICA ISLA CRISTINA
Huelva
959 332 694
[email protected]
www.en-islacristina.com
ESTACIÓN NÁUTICA GIJÓN COSTA VERDE
Asturias
985 342 252
[email protected]
www.engijon.info
ESTACIÓN NÁUTICA DE LLANES
Asturias
985 400 164
[email protected]
--
ESTACIÓN NÁUTICA CIUTADELLA
Balears
971480 935
[email protected]
www.enciutadella.org
ESTACIÓN NÁUTICA FORNELLS
Balears
606 056 181
[email protected]
www.enfornells.org
ESTACIÓN NÁUTICA MAÓ
Balears
971 368 938
[email protected]
www.enmao.org
96 ·
Diving tourism, a sector that is growing “in depth”
S
cuba diving is one of Spain’s
most attractive proposals
within the nautical tourism
segment, with destinations in the
Mediterranean and the Atlantic
where it is not necessary to go very
far to find spectacular seascapes.
As a quality segment, scuba diving
is a highly profitable product with
low seasonality, since it can be
enjoyed all year round, especially
in the Mediterranean’s and Canary
Islands’ warm waters.
Spain is the European country with the most
and best places for enjoying scuba diving, thanks
to the temperature, transparency and visibility of
its sea beds and thus, it can be promoted as an
appealing nautical tourism attraction. Scuba diving is also one of the fastest-growing segments
in new members, with a yearly rate of growth of
22%. Estimates put the number of scuba diving
fans in Spain at close to half a million.
The underwater tourism sector contributes
almost half the total revenue nautical tourism
brings in, according to the latest sector figures
for 2006 published by the Ministry of Tourism’s
General Secretariat of Tourism. These data show
that scuba diving contributed 477 million euros
or 49.33 % of the nautical sector’s total revenue
of 967 million euros.
This explains why scuba diving is an activity
that attracts top-quality tourism with high purchasing power, similar to the segments golf and
cycling attract, which brings in collateral benefits
for the entire sector and trade: accommodations,
food, souvenirs and leisure. Diving fans usually
travel with their families and in some cases, stay
longer than 12 days.
The scuba diving segment also helps palliate seasonality, since it can be enjoyed all year
round at most Spanish destinations. Diving is a
complementary offer within the wide array of activities a destination can offer, making it more
competitive and differentiating it more sharply.
Deep sea paradises
Ten autonomous communities in Spain are
famous destinations for scuba diving, thanks to
their excellent sea beds. The depths of the Gali98 ·
Spain has the best scuba diving destinations, where it is not necessary go very far to find spectacular seascapes.
cian Rías and Cies islands, safe and suitable, allow divers to enjoy fascinating fauna. The most
important sites on the Costa Brava are the Medas
Islands, which are well-known all over Europe for
their impressive main allure: groupers. The most
popular dive sites in the area are Cabo de Creus,
Cala Montjoi, Rosas and the Medas Islands.
There are a multitude of deserted coves with
powdery sands lapped by crystalline waters all
over the Balearic Islands. The most popular dive
sites are in northern Mallorca, Menorca, Ibiza,
Cabrera and Formentera. In Levante, the best
sites for diving are the Columbretes Islands,
Llosa de Benidorm, Tabarca Island, Cabo de San
Antonio, Cabo de Palos, Cabo Tiñoso and Cabo
Cope. The Balearics is the autonomous community with the most foreign clients per company
in Spain.
The best zones in Andalusia are those closest
to the Straits of Gibraltar, although extra care must
be taken with the strong currents and profound
depths. The finest dive locations can be found in
Castell de Ferro (Granada), Motril, Alborán, Benalmádena, Tarifa and the Straits. There are also
impressive places on Andalusia’s Atlantic coast
where the sea beds are rich in flora and fauna,
teeming with life. Their transparency and visibility of between 15 and 30 metres of depth, also
sets them apart. La Garita, Las Laminarias and
the Morocco Point are very popular. Visitors can
scuba dive in both the Atlantic Ocean and the
Mediterranean Sea on Isla Paloma in Tarifa.
The Canary Islands have a special appeal, with
fauna and flora that differs from the mainland’s.
The most popular dive spots are Hierro Island,
where recreational diving is the main tourist attraction and accounts for 80% of all tourism, as
well as La Gomera, Gran Canaria, Fuerteventura,
and Tenerife, especially Playa de las Galletas.
Extreme caution must be taken in Cantabria. Large banks of algae and impressive fauna
thrive in its waters. According to experts, the
borders between Asturias and Cantabria contain
the most outstanding dive sites.
Two major groups of schools operate in Spain:
the Federación Española de Actividades Subacuáticas (Fedas-Cmas) (www.fedas.es) and the
Professional Association of Diving Instructors of
the United States, Padi (http://espanol.padi.com/
spanish/), which is widely known internationally.
Diving is one of the products included in the
offer of several marinas, sealed with the guarantee of the Spain brand:
Catalonia: *L’Estartit-Illes Medes *Palamós, Calogne and Sant Antoni *Santa Susana and *Salou,
Cambrils, Mont-roig del Camp *Miami-Platja.
The Community of Valenica: *Coulumbretes *Marina Alta *Bahía de Altea *Alicante-El
Campello and Santa Pola
The Region of Murcia: *Mar Menor
Andalusia: *Costa Tropical *Isla Cristina *Bahía
de Almería
Galicia: *Rías Baixas *Ribadeo (Rias Altas-Galicia)
The Balearic Islands: In Minorca *Puerto de
Maó *Fornells *Ciutadella. On the island of Ibiza
*Santa Eulària *Sant Antoni i Sant Josep
The growth in business meetings tourism is breaking
all the records
ies in the SCB survey reported a total of 3,336
congresses and 1,077,445 participants in 2006,
286,500 more participants than in 2005, and the
participant-congress ratio dipped slightly from
333.17 in 2005 to 322.98 in 2006. An analysis of corporate conventions reveals growth with
respect to 2005: 5,241 conventions were held,
1,486 more than in 2005, attended by 735,786
people, also more than the previous year. The
third and most common type of meeting analysed in the report: workshops - which includes
seminars and symposiums – has risen to 9,298
days in 2006. It is worth mentioning that almost
20% of all workshops took place in cities with
over 1,000,000 inhabitants and that the sum of
national and international workshops has already
outpaced the number of regional workshops.
A total of 3,081,742 people attended meetings last year.
O
nce again, Spain has
broken its own record
for the number of
meetings held and inflow of
delegates. The constantly
modernised infrastructures and
inauguration of new venues
such as congress halls and
fairgrounds make this country a
very attractive destination for a
steadily growing segment.
data recently published by the Spanish Convention Bureau (SCB) are equally encouraging for
the sector.
Historic record number of meetings
The 40 cities that collaborated in the SCB’s
report recorded 876 meetings with 3,081,742
delegates in 2006. In terms of historical comparison, the number of meetings in 2006 grew
(3,907 more meetings than in 2005), to recordbreaking numbers. The number of delegates
also increased by 283,354, making it the best
year ever, as in the case of meetings.
As for the types of meetings involved, the cit-
As in previous years, not-for-profit associations and organisations continue to be the source
of the most meetings - 51.44% - while private
companies generated the remaining 48.56%.
The types of venues more frequently used to
host meetings in 2006 were hotel conference
rooms (38.99%) and congress halls (32.54%).
Trends in city segments were sharply differentiated. Meetings at hotel conference rooms accounted for 63.33% and those held at congress
halls represented 9.18% of the total in cities
with over 1,000,000 inhabitants. In contrast,
meetings held in congress halls accounted for
39.61% of the total in cities with 200,000 to
500,000 residents; thus, the use of congress
NUMBER OF MEETINGS
Public administrations and private bodies in all
of Spain’s autonomous communities are making
vigorous efforts to promote business meetings,
congress and convention tourism. The addition
of newly created convention bureaus to those
renovated as event venues makes Spain a broad
and varied market that ranges from the ultra urban to the most highly original sites in natural
surroundings. This work has garnered excellent
results at home and abroad, which are reflected
in the International Congress and Convention Association (ICCA)’s latest country and city ranking,
according to which, once again, Spain was one
of the five leading host countries for international
meetings in 2006, while Barcelona placed fourth
place in the city ranking. At the national level,
100 ·
20000
17.876
15000
13.969
12.563 12.336
11.859
10.073 10.183
10000
8.655
6.497
5000
0
3.102
3.695 4.289
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
More than half the
meetings (60.75%) lasted
1 to 2 days and only
7.83% lasted more than
4 days
halls is inversely proportionate to a city’s size:
the smaller the city, the more congress halls are
used.
Average expenditure reaches 295
euros
The economic figures also ratify this market’s
importance. The direct economic impact which
meeting participants generated in the cities consulted soared to 2,891,539,966 euros in 2006,
whereas their and their companions’ economic
impact rose to 3,558,991,629 euros. The average expenditure of meeting participants per
person and day was 294.61 euros in 2006. The
size of the city where an event is held modifies
average expenditure substantially, thus, in cities
with over 1,000,000 inhabitants, average expenditure (487.47 euros) is much higher than
in others. Expenditures on accommodations and
conference registration costs are two of the most
costly aspects, 56.61% of total expenditures.
The rest is distributed among shopping, meals,
internal transport, leisure and others.
The trend in this market’s seasonality is holding
steady, as in previous years. Last year, 68.73%
of all meetings were held in spring and autumn,
specifically, October, November, March, May and
June. The months that coincide with holiday periods barely register meetings (July, August and
December). It should be mentioned that without
breaking this market’s typical seasonality, meetings are tending more and more to be held in
the autumn months (October - 14.00% - and
November -12,84% -) to the detriment of the
spring months. as in the preceding years, from
1997 on, more than half the meetings (54,26%)
that took place in 2006 had between 50 and
150 delegates, a percentage that has increased
slightly with respect to the previous year. Unlike
2002 and 2003, in which the previous years’
trends were broken, concentrating in the cities
of more than 1.000.000 the highest number of
meetings of between 50 and 150 delegates. In
2006, as in 2005, the trend was recovered and
cities of less than 1.000.000 inhabitants are
those with the highest percentage of this meetings segment.
In 2006, the average length of events was
approximately 2,410 days, a decrease of 0.114
days compared with 2005. More than half the
meetings (60.75%) lasted 1 to 2 days and only
Congress halls will generate 1.7
billion euros by the end of the year
The Spanish Congress Hall Association (the Asociación de Palacios de Congresos de España or APCE in Spanish), which accounts for 40% of the country’s meetings, expects their
establishments’ revenue to increase by 20% compared with 2006, which will translate into
1.7 billion euros.
APCE forecasts growth of between 15% and 20% in the number of business meetings
participants and 10% in events this year. In 2006, the 34 congress halls comprised by this
association organised 6,000 events in all, which brought together 4.6 million participants and
had an economic impact of 1.4 billion euros.
According to the APCE’s president, José Salinas, current sector trends point to periodic,
rotating events and growth in corporate conventions, which are seeking out more and more
imaginative activities. Salinas also remarked that Spain boasts “a clearly outstanding” position in this segment, ranking first in Europe and second worldwide in terms of number of international congresses. He believes congress halls help “regenerate” cities and underscored
the indisputable example of the importance of growth in the sector to Malaga, which has gone
from a “practically nonexistent” market in 2003 to being the venue for 116 congresses and
meetings with almost 34,000 participants in 2006, thanks to congress halls.
APCE congress hall members account for 40% of all meetings in Spain.
7.83% lasted more than 4 days.
Hotels were the favourite kind of accommoda-
tions - 95.59% of all participants stay in hotels
and more than half of them (62.87%) opt for
four-star establishments. The most sought after
complementary activities to the work programme
were culinary, followed by tourist, cultural, shopping and sport activities.
63% of the cities surveyed believed the
number of meetings and participants will rise.
Thus, the sector is advertising in both areas for
2007, focussing on meetings with fewer participants, as in the past few years.
· 101
PROFESSIONAL CONVENTION ORGANISATION
NAME
FEDERACION ESPAÑOLA DE OPC’S
ASOCIACION DE EMPRESAS OPC DE GALICIA
D.RAMON ORJALES PITA
ORZAN CONGRES,SL
Dª. YOLANDA BARBEITO MANTEIGA
CONGREGA, S.L.
Dª MARIA MUÑIZ GARCIA
FUNDACION GRAL.UNIVERSIDAD DE ALCALA
D.JESUS LOPEZ-LINARES GARCIA
ASOCIACION MEDITERRANEA DE EMPRESAS OPC
Dª MªVICTORIA RAMOS
ESOC, SL
Dª Mª VICTORIA RAMOS FORCEN
INDALCONGRES
Dª SORAYA SALMERON
AOPC ORGANIZACIÓN PROFESIONAL DE CONGRESOS
Dª PALOMA BELLES
OTAC, S.A
D.PERE QUINTANA
BARCELONA CONGRES MEDIC,SL
D. TOMAS GIL
REUNIONS I CIÈNCIA,SL
D.RAFEL PERIS
TECNIC VIAJES BARCELONA
Dª ANA FUENTES
ASOCIACIO CATALANA D’EMPRESES OPC
D.JOSEP MILAN HERRERA
GRUPO PACIFICO,SA
Dª. PATRICIA MILAN
INTER-CONGRESS,SA
D.JORDI BOSCH GRAU
TORRELAZUR - MCCANN MEETINGS
D.JUAN MANUEL MACHO
TISA CONGRESOS
Dª.MATILDE ELEXPURU SOLOAGA
ERCISA,SA
Dª.YOLANDA GUEREDIAGA
COVENT CONGRESOS Y EVENTOS
D.JOSE MARIA NEGRO
VIAN SERVICIOS TURISTICOS ESPECIALIZADOS
Dª M.VICTORIA DOMINGUEZ
ANFOCONGRESS
D.ANTONIO MOLINA GARCIA
PROYECTOS,INCENTIVOS Y CONGRESOS,SL -PIC-
D.VICENTE SERRANO GUTIERREZ
ASOCIACION ANDALUZA DE EMPRESAS OPC
D.VICENTE SERRANO GUTIERREZ
LANKOR
Dª MAITE AIZPURU ECIOLAZA
TARSA OPC
D.JOSE VICENTE CASTAÑO
EUROCONGRES
Dª Mª LUISA AZNAR MORENO
CONGRESOS GESTAC,SL
Dª Mª PILAR LOPEZ MORENO
VIAJES GUIANA TOUR
D. JOSE MARTIN SERNANDEZ
O&G ZAPICO RODRIGUEZ,SL
Dª. ANA Mª RODRIGUEZ FERNANDEZ
CONGRESOS E INCENTIVOS RIOJA S.L
D.RAUL LAVEGA HERCE
AZAFATAS RIOJA,SL
D. MANUEL RUBIO MARTIN
PLANNER CONGRESOS Y EVENTOS
D.ALBERTO PICATOSTE MARTINEZ
EXON
Dª.JUDITH MARTINEZ FERNANDEZ
ASOCIACION RIOJANA DE EMPRESAS OPC
D.ALBERTO PICATOSTE MARTINEZ
CONGRESS POINT
D.ILDEFONSO GONZALEZ
ORGANIZACION CONGRESOS Y EXPOSICIONES,SL
D.CARLOS SAENZ ALONSO
PROMOS OPC
Dª. RAQUEL ARRIETA
AC COMUNICACION GLOBAL,SL
Dª ARACELI CALVO
AULA MEDICA ACTIVA
Dª.CONSUELO GONZALEZ POO
IMPULSA INICIATIVAS Y MEDIOS
D. LUIS MANUEL MARTÍNEZ TORIBIO PAP CONGRESOS, SL
D. DAVID ABREU LOPEZOSA
VIAJES DUBLIN
D.JOSE Mª GOYA
TILESA OPC, SL
D.CARLOS DE SEBASTIAN
VIAJES Y CONGRESOS,SA
Dª.BEGOÑA GONZALEZ POLO
FASE 20 CONGRESOS
D. ENRIQUE GIL
VIAJES PACIFICO,SA
Dª PILAR RAMOS
SIASA CONGRESOS
Dª BEGOÑA RUEDA
VIAJES EL CORTE INGLES DIV.CONGRESOS
D.JOSE CARVAJAL
VIAJES HALLEY.DPTO.DE CONGRESOS
D.FRANCISCO MARISCAL
VIAJES MAPFRE.DPTO.DE CONGRESOS
AURORA RAGA
DOSAN,SA , AUDIOVISUALES
Dª. ISABEL SANTAMARTA
ASOCIACION DE EMPRESAS OPC MADRID Y CENTRO
D.JULIO ABREU / D.JOSE M.ASIN
OTAC
Dª.SARA BEY
TECNIC VIAJES MADRID
D.JUAN CARLOS LEAN/D.ANTONIO JANSA
SECRETARIA GENERAL TECNICA
D. JOSE MANUEL ASIN
SEPROTEC
D. JUAN JULIAN LEON IBAÑEZ
ULTRAMAR EXPRESS / TUI GROUP
Dª GEMA ARRANZ ESQUIVEL
SITECC-SIASA
Dª ELENA PERRIN
VIAJES EMERITA,SA
D.FRANCISCO RAMOS SEGADOR
ALQUIBLA CONGRESOS
D.ANTONIO GARCIA GARCIA
CEDES,SL
Dª MERCEDES CELDRAN SANCHEZ
O&G ORGANIZACION Y GESTION DEL PRINCIPADO,SL
Dª ANA ARRONES
CIC,SA
D.TOMEU BOSCH
MALLORCA PUNTO DE ENCUENTRO
D.MAURICIO GINARD VICENS
CONGRESOS NAVARRA,SL
Dª ISAURA FERNANDEZ SINOSIAIN
ASOCIACION NAVARRA DE EMPRESAS OPC
Dª MARIA DOLORES VICENTE ALZUAZ
INTRO COMUNICACIÓN
D.IGOR RICO OSÉS
VIAJES Y CONGRESOS, SA
D.TIRSO CARPIO RODRIGUEZ
TISA CONGRESOS
AFORO ORG Y ADMON. DE CONGRESOS, SL
D.NIEVES COLLANTES GONZALEZ
ALTAMIRA CONGRESOS
D. GONZALO GARCIA GOMEZ
GEYSECO SANTANDER, S.L
D.GERMAN ORTIZ HORNAZABAL
ASOCIACION DE EMPRESAS OPC DE CANTABRIA
D.GONZALO GARCIA GOMEZ
102 ·
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MADRID
A CORUÑA
A CORUÑA
A CORUÑA
ALCALA DE HENARES
ALICANTE
ALICANTE
ALMERIA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BILBAO-VIZCAYA
BILBAO-VIZCAYA
BURLADA-NAVARRA
CACERES
CADIZ
CORDOBA
CORDOBA
DONOSTIA-GUIPUZCOA
ELCHE-ALICANTE
GRANADA
GRANADA
LEON
LEON
LOGROÑO LOGROÑO LOGROÑO-LA RIOJA
LOGROÑO-LA RIOJA
LOGROÑO-LA RIOJA
LOGROÑO-LA RIOJA
LOGROÑO-LA RIOJA
LOGROÑO-LA RIOJA
MADRID
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MALAGA
MERIDA-BADAJOZ
MURCIA
MURCIA
OVIEDO-ASTURIAS
PALMA DE MCA.
PALMA DE MCA.
PAMPLONA
PAMPLONA
PAMPLONA-NAVARRA
SALAMANCA
SAN SEBASTIAN
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www.opcspain.org
www.orzancongres.com
www.orzancongres.com
www.congrega.es
www.fgua.es
www.esoc.es
www.esoc.es
www.indalcongress.com
www.aopc.es
www.otac.com
www.bcmedic.com
www.reunonsciencia.es
www.tecniviajes.com
www.pacifico-meetings.com
www.mccann-meetings.com
www.tisasa.es
www.ercisa.com
www.arrobaes.com/vian/
www.proyectosycongresos.com
www.proyectosycongresos.com
www.lankor.com
www.tarsacom.com
www.eurocongres.es
www.congresosgestac.es
www.guianatour.com
www.oyg.info
www.congresosrioja.com
www.azafatasrioja.com
www.plannercongresos.com
www.exon.com
www.fer.es
www.congresspoint.es
www.expo-21.com
www.promos-opc.com
www.accomunicacion.com
www.grupoaulamedica.com
www.impulsa.es
www.papcongresos.es
www.viajesdublin.com
www.tilesa.es
www.viajesycongresos.com
www.fase20.com
www.siasa.es
www.viajeselcorteingles.es
www.viajesmapfre.com
www.dosan.com
www.opcmadrid.net
www.otac.com
www.tecnicviajes.com
www.opcmadrid.net
www.seprotec.com
www.siasaevents.com
www.alquibla.com
www.cedes.es
www.oyg.info
www.cicspain.com
www.mallorcapde.com
www.congresosnavarra.com
www.congresosnavarra.com
www.introcomunicacion.com
www.viajesycongresos.com
www.tisasa.es
www.aforosl.com
www.altamira-congresos.com
www.geyseco.com
www.opcan.com
PROFESSIONAL CONVENTION ORGANISATION
NAME
COFEX,SL
NOVA DE CONGRESOS
VERSAL COMUNICACIÓN
CYEX CONGRESOS,SL
TREVISANI, S.L.
ATLANTICO CONGRESOS
IMPULSA INICIATIVAS Y MEDIOS
SAYCO CONGRESOS
TRAVELDOS CONGRESOS
GONZALEZ HERNANDO & ASOCIADOS,SL
NEXO CONGRESOS
MAGNA CONGRESOS,SL
PAP CONGRESOS, SL
IJ & ASOCIADOS
FACTORIA DE SERVICIOS
GAMA CONGRESOS Y EVENTOS,SA
GRUPO INTERSERVICE,SL
EVENTO ORGANIZACIÓN DE SERVICIOS PLENOS, S.L
ASOCIACION DE EMPRESAS OPC DE CASTILLA Y LEON
GRUPO INTERSERVICE,SL
TURVIGO FERIAS Y CONGRESOS,SA
TISA CONGRESOS
ASOCIACION VASCA DE EMPRESAS OPC
EGUNBIDE CONGRESOS
ARAGONESA DE CONGRESOS
DI&CO,SL
ASOCIACION ARAGONESA DE EMPRESAS OPC
PRODUCCIONES CAPITEL,SL
Members of the Spain Convention Bureau
D.CARLOS HIGUERA TRUEBA
Dª TERESA FANDIÑO VAZQUEZ
DÑA.MARIA J. SOLLA BREA
Dª. ROSARIO BARCA FERNANDEZ
Dª ANA MARIA GARCIA CALVO
D.RAUL GARCIA LORENZO
D. ENRIQUE CONDE BLANCO
D.MANUEL ORTIZ SANCHEZ
D.JOSE LUIS GANDULLO ANTUNEZ
D.JOSE LUIS GONZALEZ HERNANDO
Dª CARMEN VALENCIA GUERRA-LIBRERO
Dª ELENA GONZALEZ CUESTA
Dª. NIEVES RODRIGUEZ
Dª ISABEL JIMENEZ FUENTES
D.ALFREDO REY
Dª GABRIELA SALES ESCRIVA
Dª.MARIA JOSE MAINAR PUCHOL
D.JESUS MARIA GOMEZ MERINO
D.JESUS M.PEREZ CELEMIN
D.JESUS M.PEREZ
D.JOSE MANUEL MACIÑEIRAS
D.IÑIGO GONZALEZ DE DURANA
D.IÑIGO GONZALEZ DE DURANA
D.VICENTE MARTINEZ
Dª ASCENSION DURAN UCAR
Dª ASCENSION DURAN UCAR
Dª ANA MERINO
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CONGRESS HALLS
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966658140
[email protected]
PALACIO DE CONGRESOS DE JACA
ARAGON
974356002
[email protected]
PALACIO DE CONGRESOS DE CATALUÑA
BARCELONA
933644400
[email protected]
PALACIO DE CONGRESOS DE BARCELONA
BARCELONA
932332375
[email protected]
CENTRO DE CONVENCIONES INTERNACIONAL DE CATALUNYA
BARCELONA
932301000
BILBAO EXHIBITION CENTRE-BEC
BILBAO
944040000
[email protected]
PALACIO DE CONGRESOS Y MUSICA DE BILBAO “EUSKALDUNA”
BILBAO
944035000
[email protected]
PALACIO DE CONGRESOS DE CADIZ
CADIZ
956291017
[email protected]
CENTRO DE CONGRESOS DEL HOTEL GUADALETE
CADIZ
956182288
[email protected]
PALACIO DE EXPOSICIONES DE SANTANDER
CANTABRIA
942290040
[email protected] AUDITORI I PALAU DE CONGRESSOS DE PEÑISCOLA
CASTELLON
964467630
[email protected] AUDITORI I PALAU DE CONGRESSOS DE CASTELLO
CASTELLON
964231440
[email protected] PALACIO DE CONGRESOS Y EXPOSICIONES DE CORDOBA
CORDOBA
957483112
[email protected] PALACIO DE EXPOSICIONES Y CONGRESOS DE GRANADA
GRANADA
958246700
[email protected]
CENTRO KURSAAL
GUIPOZCOA
943003000
[email protected] PALACIO DE CONGRESOS CASA COLON
HUELVA
959210267
[email protected]
FORO IBEROAMERICANO DE LA RABIDA
HUELVA
959257467
[email protected]
PALACIO DE CONGRESOS Y AUDITORIO DE LA RIOJA “RIOJAFORUM”
LA RIOJA
941276200
[email protected]
PALACIO DE CONGRESOS DE CANARIAS
928491770
[email protected]
PALACIO DE CONGRESOS Y CTRO.DE CONVENCIONES DE MASPALOMAS
928128000
[email protected]
PALACIO DE CONGRESOS GRAN CANARIA “INFECAR”
928010203
[email protected]
PALACIO DE CONGRESOS DE CANARIAS
928491770
[email protected]
CENTRO DE CONVENCIONES DE FERIAS DE MADRID-IFEMA
MADRID
917225074
[email protected]
PALACIO DE CONGRESOS DE MADRID
MADRID
913378100
[email protected]
PALACIO MPAL.DE CONGRESOS CAMPO DE LAS NACIONES
MADRID
917220400
[email protected]
AUDITORIUM MADRID HOTEL
MADRID
914004400
[email protected]
PALACIO DE CONGRESOS DE LA COSTA DEL SOL
MALAGA
952379203
[email protected]
PALACIO DE FERIAS Y CONGRESOS DE MALAGA
MALAGA
952045500
[email protected]
AUDITORIO Y CENTRO DE CONGRESOS “VICTOR VILLEGAS”
MURCIA
968341060
[email protected] PALACIO DE CONGRESOS Y AUDITORIO DE NAVARRA “BALUARTE”
NAVARRA
948066066
[email protected]
CONGRESS PALACE PALMA “PUEBLO ESPAÑOL”
PALMA DE MALLORCA
971737070
[email protected]
PALACIO DE CONGRESOS DE CASTILLA Y LEON
SALAMANCA
923265151
[email protected]
PALACIO DE CONGRESOS DE LA PIRAMIDE DE ARONA
922757500
[email protected]
MAGMA ARTE & CONGRESOS
922245499
[email protected] PALACIO DE FESTIVALES DE CANTABRIA
SANTANDER
942361606
[email protected]
PALACIO DE EXPOSICIONES Y CONGRESOS SEVILLA
SEVILLA
954478700
[email protected]
PALACIO FERIAL Y DE CONGRESOS DE TARRAGONA
TARRAGONA
977245577
[email protected]
PALACIO DE CONGRESOS DE VALENCIA
VALENCIA
963179400
[email protected]
PALACIO DE CONGRESOS CONDE ANSUREZ
VALLADOLID
983423536
[email protected]
AUDITORIO-PALACIO DE CONGRESOS DE ZARAGOZA
ZARAGOZA
976721300
[email protected] 104 ·
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www.auditoriozaragoza.com
Spain’s fiestas allow visitors to take a complete tour of the country’s religious and pagan history
365 days to celebrate
S
pain’s multicultural wealth
has its more light-hearted
reflection in the multitude
of fiestas celebrated all over
the country. Primarily based on
religious traditions, these fiestas
have been infused with a touch
of paganism over time that
almost completely obscures their
original motives in some cases,
although this does not detract an
iota of originality from any of the
commemorations.
Any time is a good time for a fiesta in Spain.
The year kicks off with the traditional grapes on
New Year’s Eve, when everyone in the country,
attentive to the tolling of the clock in Madrid’s
Puerta del Sol, eats one grape for each chime
at midnight. From that time on, one only needs
to look for the right place to find a celebration
that rouses body and soul. In February, carnival
celebrations are scattered all around the country,
the most famous being in Cadiz, Andalusia and
Tenerife in the Canary Islands. Easter, one of the
more stellar traditions in all of Spain, arrives a
little over a month later between late March and
early April and is acclaimed for its processions.
Summer’s arrival is heralded by fiestas that
showcase fire as the absolute protagonist and
summer months are the time for a myriad of municipal celebrations that combine religious and
socioeconomic aspects. In late summer and autumn, fiestas acquire a more pagan tone, since
harvests, wine-making and hog slaughtering are
the keynotes. Winter returns with the most religious traditions at Christmas, which in turn lead
to the Puerta del Sol to see in another year of
celebrations.
One history, two cultures
Streets festooned as in the Middle Age, sumptuous parades, fierce battles and one sole victor; that is what the Moors and Christians fiestas
that Spaniards all over the country have been
celebrating for over four centuries are like. A
festive re-enactment of historical events, they
106 ·
Alcoy welcomes Moors and Christians in April.
commemorate the clashes between Muslim and
Christian troops to wrest control of the country
in the thirteenth century. Many variants of this
celebration exist, since each town adds differentiating elements to the celebrations’ common
structure, according to its own history. Thanks
to their spectacularity, the most famous are in
Alcoy and Villajoyosa, both of which have been
declared of interest to international tourists.
The start of the fiestas is a veritable spectacle,
since it represents the entrance of both armies
into the city in a luxurious parade in which over
5,000 people take part. However, the main event
is the final battle. Preceded by the so-called
“embassies” in the castle, when each side reads
a text attempting to convince the other to surrender (unsuccessfully, of course), a battle commences in which thousands of kilos of gunpowder are used and which ends with the victory of
the Christians year after year.
The villagers of Alcoy in the province of Alicante are devoted to St. George and commemorate a battle that was fought in 1276. Legend
has it that the saint appeared during the course
of the battle, which, thanks to his intervention,
the Christian army won, causing the Muslims’
definitive retreat. In recognition, the inhabitants
of Alcoy made St. George their patron saint and
swore to celebrate a fiesta in his honour every
April 23.
Villajoyosa, also in the province of Alicante, is
the only Moors and Christians fiestas to re-enact
the Moorish disembarkation. After the traditional
parades at dawn on July 28, people flock to the
beach and watch the Christians prepare artillery
to defend the shores, while more than 30 Muslim boats approach the coast. After landing, both
armies engage in a skirmish until reaching the
foot of the castle, which is taken by the Moors
in the end. Nevertheless, Christian troops retake
the fort in the evening and defeat the Moors, who
are symbolically sent back to sea.
Animals in the lead
Man’s relationship with animals is also the
motive behind many Spanish fiestas, the most
famous of which is undoubtedly the running of
the bulls in San Fermin in Pamplona, “a spectacle capable of getting you out of bed at half past
five in the morning for several days in a row”, according to writer Ernest Hemingway. San Fermin
is just one example of bull runs that are also truly
spectacular in other places as well.
The running of the bulls and horses, a tradition that dates back to the sixteenth century, can
be seen in the town of Segorbe in the province
of Castellón during the first fortnight in September. A herd of bulls is rounded up in Plaza de los
Mesones at two in the afternoon by a group of
horsemen who lead them to the bullring along a
course that lasts barely two minutes. The 500-
a Christian tradition or the lingering pagan superstition of ancestral cultures. Easter is without
a doubt an ideal source of religious celebrations
that lend themselves to showy display, such as
the Tamborada in Hellín in Albacete, which features the roar of up to 20,000 drums that causes
a din that lasts several days. The more important
tamborada takes place at midnight on Maundy
Thursday and contrasts with the silence of the
crowds when the procession of the Interment of
Christ passes by on Good Friday evening. Lastly,
the 20,000 drums roar again during the entire
night from Saturday to Sunday until doves are
released on Sunday afternoon and the festivities
come to a close.
Horses are the only barrier between the public and being gored when the bulls run in Segorbe.
metre-long route passes by a street without any
type of barrier at all between the bulls and the
public, which opens and closes to create a corridor along which the animals run.
tivities take place, in addition to the fairgrounds
where the marquees known as “casetas” are
mounted by brotherhoods and fraternities. Fine
wine, local products and Sevillanas can be enjoyed inside them until the wee hours of dawn.
Horses are also the protagonists of the Jerez
Horse Show in Cadiz, which has been a tradition Religion vs. Paganism
since 1284, when it began as a cattle market.
This is the sharp dichotomy Spaniards face in
135x190 Pollen
a_WTM06_UK
12/9/06 16:28acP ginatheir
1 fiestas. The religious fervour inherited from
Nowadays,
all kinds
of equestrian-related
C
M
Y
CM
MY
As a counterpart, Celt-Iberian traditions of
purifying through fire take the stage on Midsummer’s Eve, as in the fiestas of Las Móndidas in
San Pedro Manrique in the province of Soria. On
Midsummer’s Eve, a carpet of cinders from of an
oak bonfire is prepared, which ten or twelve chosen will cross barefoot while carrying someone
on their shoulders at midnight. The day after Las
Móndidas, villagers dressed as ancient priestesses make an offering that consists of baskets
adorned with flowers, bread cakes and sticks of
flour dipped in arbujuelo, also known as saffron.
CY CMY
K
· 107
The wine routes offer the chance to get to know Spain’s history and cultural traditions
Wine as a tourist guide
tilla-Moriles specialities in Cordoba and Jumilla
wines in Murcia.
Spain’s wine tour
Beginning in the northwest is the Galician
Wine Route in Rias Baixas, the birthplace of
Albariño, a fresh, young wine that harmonises
perfectly with fish and shellfish dishes and fruits
of the sea in general. A fine and distinguished
floral, fruity bouquet is characteristic of Albariños
and leaves a very pleasant impression on the
sense of smell. Sanxenxo, Cambados, O Grove
and Vilagarcía de Arousa are some of the places
on this route where visitors can enjoy popular
culinary fiestas, such as the Albariño Fiesta in
Cambados and the Seafood Fiesta in O Grove.
Visits to wine cellars allow a first-hand look at winemaking.
I
n recent years, Spanish cuisine has become synonymous with quality,
innovation and creativity. This revolution can also be appreciated in the
country’s wine cellars and wines. The Wine Routes have been created
to allow visitors to become familiar first hand with these products, which
include the main denominations of origin. A way to get to know Spain
through the five senses.
The variety of soils and climates in the Iberian Peninsula has led to the existence of a
broad array of wines, each with its own qualities
and characteristics that reflect the soil they are
grown in. The Wine Routes offer an opportunity to
discover the exceptional natural beauty of these
zones and their important monumental heritage
while sampling exquisite wines. Tradition, care,
hard work and renovation are just some of the
keys that have made Spain one of the world’s
108 ·
top winemakers. Thus, visitors can get to know
Spain’s enormous cultural wealth while enjoying
our prestigious wines, such as those in La Rioja
Alavesa in southern Álava, Navarre’s wines in
the middle of the region, wines and cavas from
Penedés between Barcelona and Tarragona, the
varieties of the Somontano region in Huesca
or the white fruity wines of the Rías Baixas in
Pontevedra. Central and southern Spain features
the Manchegan wines of Ciudad Real, the Mon-
Moving east is the Rioja Alava Route in the
southern Basque Country. Some of La Rioja’s
most famous wines come from this northern
zone. Thanks to its geographic situation between
the Ebro River and the Cantabria Mountains, this
territory has a privileged microclimate for cultivating grapes and its most characteristic wine is
a lively shiny red colour with a fine, strong bouquet and a fruity taste that is velvety and warm
on the tongue. Some of the places on this route
are Samaniego, Laguardia, Elciego and Labastida, towns traditionally linked to the winemaking
culture, which still preserve the enchantment of
medieval villages standing among vineyards.
In the intermediate zone of Navarre runs another Wine Route, which passes through places
such as Olite, Puente La Reina, Obanos and
Tafalla. Navarre’s wines are aromatic in general
and tend to have a fruity taste that strikes a balance between degrees of alcohol and acidity and
is smooth to the tongue. The white wines have
yellow tones, fine aromas and a fresh flavour. On
the other hand, rosés from this area are especially famous for their dry, fresh, delicate qualities. In addition to its wines, one of the attractions on this route is its inclusion in St. James’
Way, which turns it into a veritable medieval history lesson.
In the Aragonese province of Huesca at the
foot of Pyrenees is the Somontano Wine Route,
where the wines are fruity, with a high degree of
alcohol and suitable acidity. The reds stand out
for their ruby red sheen, wild red fruity bouquet
and velvety flavours. Two of the most
outstanding spots on this itinerary
are Barbastro and Alquézar, where
it is also possible to enjoy nature at
Parque Natural de la Sierra and Canons de Guar, a unique setting in all of
Europe.
The Mediterranean coast
Lying between the plains of the
Mediterranean coast and the precoastal mountains in the province of
Barcelona is the Penedès Wine and
Cava Route. Most of the wines in this
region are young, very fruity white
wines and corpulent, aromatic and brightlycoloured red wines. Cava from Sant Sadurní
d’Anoia, a natural sparkling wine, deserves a
special mention. The traces of the many civilisations that inhabited this territory in the Penedés
region is reflected today in its substantial artistic
and historical heritage.
Jumilla’s Wine Route takes its name from a
place in the region of Murcia. Jumilla produces
powerful, expressive wines, most of which are
made with Monastrell grapes. This city, which
has been a crossroads of cultures throughout
them are perfect for tapas, desserts,
cold meats or fish and shellfish dishes,
not to mention the spectacle involved in
seeing popular Andalusian sherry pourers serve.
time, abounds in wine cellars and wine shops
where visitors can discover the wine culture and
its importance in Jumilla’s history.
In the province of Cordoba in inland Andalusia, the Montilla-Moriles Wine Route offers a
wide-ranging repertoire that spans fresh and
dry wines to sweet and fruity ones; pale, almost
transparent wines to golden, hazelnut tones;
delicate bouquets to spicy aromas... the array
of wine includes dry sherry, amontillado wine,
sweet sherry, palo cortado sherry, muscatel and
Pedro Ximénez (one of most famous). Many of
A stroll through the islands
The wine routes do not stop at the
mainland’s edge. The Tacoronte–Acentejo Wine Route can also be enjoyed on
the island of Tenerife in the Canary Islands in a setting of sun, volcanic earth
and sea, with vines nestling 100 and
1000 metres above sea level. Young,
fresh red wines with new and fruity
aromas make up most of the production of the
Tacoronte-Acentejo Denomination of Origin and
offer fragrant, powerful and resonating sensations to the palate. On the other hand, the white
wines in the region have an intensely fruity aroma and are mainly made from the Listán Blanco,
Malvasía, Gual Muscatel and Verdello varieties.
In addition to these routes, there are many
other wine routes all over Spain. Get to know
Binissalem wines in Mallorca or enjoy the wines
of Ribera del Duero in Castile and Leon. Just
choose a taste and let yourself be carried away.
· 109
CUBA
The United Kingdom and Caribbean Tourism.
A debt in the offer?
T
he tourism sector seems to
have entered a different phase
of development recently.
Everyone agrees that tourism is
not an isolated sector; it is part of
a social and cultural phenomenon
common to origin countries and
receiving destinations alike, all part of
globalisation. The time has come in
which a tourism destination’s success
lies in its differentiated treatment of
travel segments, setting aside market
concepts that coincide with countries or
regions, since the planet is immersed in
a frenetic dynamic of change.
Each group, each segment will be demanding its
tastes and preferences more and more from an increasingly global offer in travel and tourism markets.
New destinations, products and modalities are being included in tour operators’, travel agencies’ and
online sites’ offers. There are no longer competing
countries, but rather countries with competitive industries, sectors, goods, products and companies;
tourism is part in this scenario, of course. Thus,
strategies to diversity the tourism offer are essential
in enhancing a tourist destination’s competitiveness,
since they boost the value of services offered, which
leads to a broader range of activities and enables
new market segments to be attracted.
The fastest player marks the pace in this new
scenario of global hyper-competition, thus forcing
other players to expand their capacity and sharpen
their responses to changes facing the markets. The
Dominican Republic’s National Systemic Competitiveness Plan is a masterful realisation of this idea.
Someone must set the new pace in the Caribbean to
drive the changes needed in the traditional sun and
sand tourism model.
The sun and sand model is exhausted and
charming all-inclusive resorts, friendly people and
fine beaches are not enough. More of the same and
the same done better are not the best response to
today’s challenges and those in the near future. Today, the Caribbean “mono-product” is sun and sand,
as were sugar cane, coffee, bananas or perhaps the
delayed arrival of manufacturing in the past.
No one is surprised to find the average expenditure of British tourists on their holidays has been declining more than any other European tourist’s. Nevertheless, of all Europeans, the British travel most,
use the Internet to book their reservations most and
are the most concerned about safe destinations. On
top of that, they are the most expert travellers and
the ones most familiar with holidays that offer a good
quality-price ratio - in short, the ones most interested
in quality of life.
By the end of this decade, many of these travellers
will be between 55 and 75 years old. The number of
older travellers will rise to unprecedented levels as
the population ages. Thanks to advances in science
and medicine, this group will enjoy better health and
be more active than earlier generations at the same
age. They will enjoy higher income and many will
take advantage of the freedom of retirement to travel
for environmental, cultural and pleasure reasons.
The group’s physical and health needs will doubt-
lessly pose challenges for hoteliers, product suppliers and travel services.
Another important segment of travellers are emigrants who will be able to visit their countries of origin as tourists to visit friends and relatives once they
have achieved a sufficient economic level. Price and
booking-related aspects will be paramount to many
of them. Nevertheless, covering the needs of children, parents and grandparents all at the same time
will pose even greater challenges as more and more
families travel together as a group.
In recent years, the United Kingdom has enjoyed
steady economic growth, low interest rates, an inflated pound compared to the euro and the dollar and a
climate that has showered a bonanza of benefits on
different sectors of the British population.
In addition, the level of disposable income in the
UK, the single most important factor in outbound
tourism, is one of the highest in Europe. Nevertheless, the British tourism market is being profoundly
transformed at a much faster pace than other origin countries. These transformations must form the
basis of a new vision of the Caribbean offer, if the
sub-region wishes to maintain this market’s current
growth rates.
Average market shares of incoming British tourists in the Caribbean’s major destinations went to
· 111
CUBA
Barbados (38%), Santa Lucia (27%), Antigua (23%),
Central America (12.3%) and Jamaica (12%). Island
destinations have shown steady growth since the
turn of the twenty-first century.
Data on outbound British tourists for this year’s
first quarter reflect growth in Caribbean destinations.
The Caribbean as a whole enjoyed an increase of
17% compared to the same period of 2006. Outbound figures in Mexico in the first quarter were
twice last year’s numbers.
Nevertheless, the number of arrivals from the
United Kingdom in Cuba and the Dominican Republic
fell by nearly 8% in the first semester of 2007, compared with the same period in the previous year.
A few months ago, Vincent Vanderpool-Wallace,
Secretary General of the CTO, which has its headquarters in Barbados, indicated that “the effects of
the decline in US tourism have been very real and
clear” in the Caribbean. The region has depended on
its virgin beaches and proximity to the U.S. to stand
out from other destinations until now, but that is no
longer enough, concluded Vanderpool.
The key to determining the health and future of
this tourism-dependent region lies in ascertaining
whether the industry slump is temporary or a longerterm phenomenon. Tourism is crucial to small Caribbean economies and represents nearly 16% of all
economic activity, according to the WTTC. Next to the
United States and Canada, the British market is one
of the area’s main origin markets.
Hence, different ways to perceive the contemporary world must be combined and assessed and
countries will have to work to achieve a distinctive
tourism that tends to encourage the transformation
and revitalisation of tourist areas and cities into global cultural centres and cultural tourism destinations
or perhaps develop the fantasy tourism that tends
to encourage transitions in mature tourist destinations as they attempt to complement or replace their
declining natural attractions with offers devoid of
authenticity. Tempis fugit.
Dr. José Luis Perelló Cabrera
Centre for Tourism Studies. U.H.
Incoming UK tourists in the Dominican Republic, Cuba and Jamaica 2001-2006
Dominican Rep.
Cuba
Jamaica
2001
2002
2003
2004
2005
2006
139,642
146,257
171,757
198,014
217,945
229,148
94,794
103,741
120,866
161,189
199,399
211,075
127,320
125,859
163,944
184,377
158,818
175,363
Source: Based on official figures from the different countries’ statistics bureaus
Overseas visits by UK residents
Figures in thousands
Figures in thousands
2006
2007
Variation
2004
2005
2006 1st quarter
2nd quarter
3rd quarter 4th quarter 1st quarter
2007/2006
Barbados
133
129
285
62
49
24
151
47
-24.19
Jamaica
121
108
121
24
31
36
30
39
62.50
Other Caribbean
452
522
490
144
102
125
119
183
27.08
Caribbean
706
759
896
230
182
185
300
269
16.96
Mexico
248
192
168
34
34
73
28
73
114.71
Source: MQ6 Transport Travel and Tourism.
112 ·
Overseas Travel and Tourism: first quarter - 2007
A look at Havana’s hotels
H
CUBA
avana has 9,908 rooms in
81 hotels, 22% of Cuba’s
total capacity, that cater to
international tourism. 51% of all hotels
in the capital boast four or five stars.
Accommodations in Havana for international
tourism are preponderantly linked to the city tourism
product and supported by the broad-ranging cultural tourism and convention offer. The city’s 55 hotels
account for 73% of all rooms (7,218). Furthermore,
there are 2,365 rooms that cater to foreign tourists
in 23 beach hotels (24% of all rooms). Three more
hotels with 325 beds associated with health tourism
join the above.
The Cuban company Gran Caribe runs 29% of all
rooms in Havana, 28% belong to Islazul and 26%
are managed by Cubanacán. By number of hotels,
Gran Caribe, Islazul, Cubanacán and Habaguanex
have 74 hotels among them, 91% of all hotels in
the capital.
All of Habaguanex’ and Gaviota’s establishments
are city hotels. Gran Caribe, Islazul and Cubanacán
hotels combine beach and city and Cubanacán also
owns three health tourism hotels.
By category, 22% of all of Havana’s hotels have
five stars, 29% have four, 22% have three, 12%
have two and 15% have one. 40% of all hotels
boast four or five stars. The lower category hotels
can mainly be found in Playas del Este.
Nine foreign hotel chains manage 14% of all
hotels in Havana and 31% of all rooms: Sol Meliá–
Meliá Habana manages the Habana Libre Tryp and
the Cohíba hotels, Accor runs the Sevilla, Occidental
owns the Occidental Miramar, Hoteles C owns the
Presidente Hotel, Hotetur runs the Deauville, NH Hoteles manages the NH Parque Central, Blau owns
the Blau Arenal Club, Globalia manages Hotel Panorama and Saratoga S.A. owns the Saratoga Palace.
· 113
CUBA
Holguin: English tourists’ favourite destination
T
he northern tourist zone of
Holguin in Cuba is one of the
most popular destinations
among English visitors. The
destination received 3.2% more
tourists between January and
August 2007 than in the same
period of 2006. Canada and the
United Kingdom are by far its
major origin markets, followed by
Germany, Italy, Finland, Holland and
Switzerland.
Holguin has a rich history born at the privileged instant when European culture encountered native New World culture. In 1492, Admiral Christopher Columbus first set foot on Cuban
shores in Bariay, a spot on the Holguin coast so
magnificent it made him exclaim, “...the most
beautiful land human eyes have ever seen”.
The territorial tourism plan for the Northern
Tourism Region of Holguin, one of Cuba’s priority development areas, divides the area into
four fundamental zones: Holguin, the capital
city; Guardalavaca, one of Cuba’s most popular
beaches; Estero Ciego-Caletica on the coast and
the Playa Pesquero-Yuraguanal coastal zone.
There are other places of interest to tourists
outside northern Holguin and the other zones,
mainly nature sites, such as Pinares de Mayarí
and Cayo Saetía.
The elements that characterise
and distinguish the Holguin product-destination are supported
by the harmonic combination of
its scenic beaches, three parks
(Monumento Nacional Bariay,
Natural Bahía de Naranjo and
Bioparque Roca Azul), unique
cultural events (The Iberoamerican Culture Fiesta, Festival Internacional del Cine Pobre and May
Pilgrimage), museums (the Indian-Cuban Baní Museum, the reconstructed Taína Village and Sitio Chorro de Maíta, an aboriginal
cemetery open to visitors, among
others), Gibara, a whitewashed
fishermen’s village, Banes, Cuba’s archaeological capital, Cayo
Saetía, a virgin territory popu114 ·
lated with exotic animals, Cayo Naranjo with
its dolphin show and swimming with dolphins,
the Pinares de Mayarí mountains and Holguin,
known as City of Parks. Furthermore, the territory’s tourism agencies offer excursions to other
tourist destinations such as Havana, Santiago
de Cuba and Baracoa.
The province of Holguin is home to 21 hotels
and 4,536 rooms, the equivalent of 7% of all the
hotels in the country and 10% of its rooms. 99%
of the province’s rooms are located in the Northern Tourism Region of Holguin. Its hotels generally offer childcare services, are adapted for the
disabled, host weddings and honeymoons and
provide halls for events and conventions, in addition to other services.
Eight hotels have four or five stars with a total
of 3,380 rooms (1,706 of which have five stars
and 1,674 have four stars), 75% of the region’s
room capacity. 87% of all five-star rooms are
Gaviota properties. 24% of the more economically-priced rooms have three stars and only 1%
of all rooms have two stars.
Thirteen hotels with a total 4,085 rooms
- 90% of the province’s total - are located on
the beachfront and predominantly offer all-inclusive plans with a varied recreational offer and
complementary services. The next most popular
modality is city hotels, which account for 8% of
all rooms. In the minority are health and nature
hotels, which account for 1% each.
Cuban chains Gaviota, Cubanacán and Islazul own eight, seven and six establishments in
Holguin, respectively. Gaviota, with 65% of all
hotel capacity, is the leader, followed by Cubanacán with 25% and Islazul, with 10%.
Holguin’s three city hotels belong to Islazul, its two nature hotels are run by Gaviota and the
two health hotels are managed by
Cubanacán. The three firms each
operate sun and sand hotels; Gaviota leads the group with 72% of
all beach rooms, followed by Cubanacán with 26%.
The Holguin tourism product
is characterised by its diverse
and integral nature, a model of
sustainable tourism based on the
combination of a number of tourist attractions: sunshine, beaches,
nautical activities, diving, fishing, nature, history, archaeology,
culture and local traditions... a
thousand reasons that make it a
favourite destination.
CUBA
Varadero presents itself as a sustainable tourism destination
V
aradero is Cuba’s most popular sun and sand
tourism destination and one of the Caribbean’s
leading spots, thanks to both its accommodation
capacity, as well as the many tourists it attracts each
year. A broad-ranging sustainable tourism plan reflects
the course this famous spa is charting.
Just two hours from the capital, Varadero stretches across 1,755 hectares on
the Hicacos Peninsula - 54% of which has been developed - on the northern coast of the Matanzas province. Its 11,800 inhabitants are distributed in three towns.
Sun worshipers can enjoy 36.3 m2 of beach and a swimming zone of 51.6 m2.
Markets
Varadero’s main origin markets are Canada – which furnishes around 40%
of all visitors - Germany, the United Kingdom, France, Spain and Italy. Argentina,
Mexico, Portugal, Chile, Holland and Belgium are also significant markets and in
recent months, the number of Russian and Venezuelan tourists has risen. Fortyfive percent of all those who choose this destination come from Europe.
Over 100 tour operators from Canada, Germany, England, France, Italy, Spain,
Portugal, Switzerland, Argentina and Mexico, among other countries, have commercial operations in Varadero.
Varadero’s international airport, which is 22 km from the tourist zone, can
serve 1,200 passengers on incoming and outgoing flights and offers connections
to 25 cities in more than ten countries: Ottawa, Calgary, Edmonton, Montreal,
Quebec, Toronto and Halifax in Canada, Düsseldorf, Frankfurt, Munich, Berlin and
Cologne in Germany, Verona and Milan in Italy, London and Manchester in England and Lisbon and Oporto in Portugal, in addition to Paris, Brussels, Zurich,
Vienna, Amsterdam, Stockholm and Mexico.
New products
The improvements in the area’s hotels are part of an integral programme
to promote stable, timely provisions, quality tourism services, a new shopping
centre in town, a recreational water park in Cayo Romero, the Craftworks Park
and an expanded timetable for panoramic bus rides. Major events such as the
Jazz Session concerts and the International Song Festival have been revived and
Varadero’s Carnival celebration will be making an appearance once again in the
winter season.
Funds were recently allocated to enhance the destination’s image, maintain
the beach and complete the area’s tourism infrastructures. Major investments are
being made to reforest the dunes, repair streets and avenues, manage residual
waste and improve the public lighting system and signposting for tourists and on
the roads, an ambitious program to be executed over the next five years and will
include bringing in half a million m3 of sand in 2008 to extend swimming zones
and attenuate the effects of climate change.
Sustainable development
Varadero’s Development Plan has established an optimal maximum limit of 27
thousand rooms and is being executed with respect for the environmental balance, in accordance with the concept of sustainable tourism. The plan is based on
the fundaments of sustainable tourism and governed by a platform in four essential areas: the Land Use Master Plan, education and environmental certification
programmes, enhanced tourism products and beach maintenance and recovery.
The action lines for sustainable tourism development in Varadero that are being given top priority are recovering, improving and sustainably managing the
natural tourism resources, especially the beach, on-going improvements in the
116 ·
destination’s image and competitiveness within the region, urban renewal projects, improved technical infrastructures, the development of extra-hotel infrastructures, the rehabilitation of regional surroundings and the implementation of
sustainable tourism management and evaluation procedures.
Varadero has chosen to register as a Caribbean Sustainable Tourism Zone,
which is promoted by the Association of Caribbean States, and boasts high-ranking scores on sustainability indicators among Caribbean destinations in areas
such as top-quality bathing waters and water for human consumption, noise
levels, tourist security, land use planning, residual waste processing, food standards, community participation in tourism activities, disabled-adapted facilities,
the elimination of substances that harm the ozone layer and dune reforestation.
The hotel industry
Varadero has progressively grown as it has developed into three major differentiated zones, whose individual features link hotels with their geographic
location. There are a series of hotels close to cultural, recreational and shopping
centres located right in the heart of town which is especially recommended for
those who choose the Long Stay option, for which this small town is especially
well suited.
A second group of hotels northeast of the city has been designed for indulging
in the spectacular expanse of beach in Los Taínos, which boasts Blue Flag certification. Modern hotels in natural settings, small cayos, an underwater park and
traces of past civilizations can be found on one end of the peninsula.
The Playa Azul area currently has 57 hotels with 15,226 rooms available for
international tourism, approximately 34% of the country’s capacity and 80% of all
4 and 5-star hotels. All rooms cater to sun and sand tourism.
Offers
Practically all tourists in the family, incentive, specialised, wedding, honeymoon
and long stay segments prefer Varadero. The over 70 excursions offered by travel
agencies and tourism bureaus allow visitors to be transported to any point in
Cuba on tours, hiking trips and other excursions.
Varadero’s spectacular powdery sand beach stretches out for 20,375 m; it
measures 22 m wide on average and the dunes are higher than a metre on average. In fact, 86% of all visitors come to the destination for the beach.
Yet, Varadero is much more than just typical sun and sand tourism, since the
area is surrounded by cities, nature parks and expressions of culture and traditions and is associated with the careful management of natural resources. 188
attractions and points of interest to tourists have been identified.
Cultural tourism has a place in the cities of Matanzas and Cárdenas. Matanzas
is pervaded by poetry, music, architecture and the high concentration of traces of
the Slave Route heritage, all closely linked to the sugar industry and Afro-Cuban
religions.
Las Salinas, which is the ideal setting for bird watching and recreational fishing, and Boca-Guamá Park are both located on the Zapata Peninsula. Other
places for enjoying nature tourism include the Varahicacos Reserve with informational signposting, trails and well-conserved coastal forests, the eastern cayos
CUBA
Gran Caribe manages 35% of all hotel rooms in Varadero, followed by Cubanacán (31%) and Gaviota (24%). All types of accommodation modalities are offered,
although the all inclusive plan is chosen by nearly 90% of all visitors and extends
the average length of stay to seven nights.
Twelve major international hotel chains are working in Varadero to achieve a
successful future, quality and sustainability: Sun Meliá, Iberostar, Barceló, Hotetur,
Accor, Superclubs, Hotels C, Oases Hotels & Resorts (Globalia Group), Riu, Blau,
Sandals and Sirenis Hotels, which manage 28 hotels among them, 74% of all
rooms in the area.
and their gulls, iguanas and manatees, Río Canímar Tourist Park with more than
10 navigable km and the Bellamar Caves. 19.3% of all land in Varadero has been
declared a protected Ecological Reserve.
Nautical and diving tourism, the lure for approximately 6% of all visitors, is also
prospering, encouraged by the extensive coral reefs and crystal-clear waters. The
Plaza América Convention Hall, equipped with state-of-the-art technology in addition to 50 multipurpose hotel rooms, supports the convention tourism modality.
The tourist city has a varied complementary offer that features an 18-hole,
par-72 golf course, nightlife - especially, the Tropicana Matanzas and Continental
cabarets - over one hundred shops, including cigar and rum suppliers, and a wide
assortment of restaurants.
Varadero is proud of the security it offers visitors, the town’s warmth and hospitality and its “All the Blue in the Caribbean” offer for trips that are undoubtedly
“more than a dream”.
· 117
CUBA
Plaza Vieja, one of Havana’s most popular spots
M
eticulous work by experts
and restorers has helped
Plaza Vieja (Old Square)
showcase its old-fashioned
charms and take visitors on a
magical trip back in time, an
exquisite tourist attraction in
today’s Havana.
The square - enclosed by calles Mercaderes,
Muralla, Teniente Rey and San Ignacio - was
laid out between the sixteenth and seventeenth
centuries in response to the need for another
public space in the town called San Cristóbal
de La Habana caused by the burgeoning population and because Plaza de Armas, the main
square next to the fort (Castillo de la Real
Fuerza), was being used for military purposes,
which prevented it from being used for markets
and other activities.
The square was definitively established at
its present site in 1587 and christened Plaza
Nueva, a name it retained until Plaza del Santo
Cristo del Buen Viaje was built in 1640 and
the inhabitants began to call it Plaza Vieja, the
name it bears today.
No significant changes took place there
until well into the seventeenth century, but the
square would consolidate during this period.
It became known as Plaza Principal, or Main
Square, around 1620 and festivities were held
there. The original houses lining the square
were mostly humble, one-storey, tile-roofed
dwellings with reinforced adobe walls that were
gradually improved upon.
A decision was made in 1708 to build a water fountain in the plaza that would serve two
purposes, since it provided the inhabitants with
water and graced the surroundings. Plaza Vieja’s image began to undergo transcendental
changes during this time with the addition of
balconies and arcades, proof of their owners’
noble ancestry and rank, as well as the source
of very useful shelter from the hot sun and
heavy rains.
The balconies were built to serve a well-defined purpose and situated to overlook festive
events in the plaza such as bullfights, masquerades and other civic and popular celebrations,
but unlike the arcades, they were private and
reserved for a select public. They were draped
with flags and brightly-coloured banners during
celebrations and illuminated the plaza at night.
The palaces and stately mansions lining Plaza Vieja were inhabited by Havana’s nobles, its
118 ·
elite, figures linked to political life, governors,
army officers and merchants.
Thus, Plaza Vieja had public, civil functions;
the houses ringing it belonged to illustrious
citizens and it was primarily used as a marketplace as well as the venue for solemn events,
such as the proclamation of Charles III as King
in 1760.
As mentioned above, the square’s most important function was as a marketplace, which
was originally set up along all its four streets
and later moved to the centre, as arcades began to be erected.
The city decided to open a new, more hygienic market in the early nineteenth century
and constructed a permanent building, which
was called the Cristina Market in honour of the
Queen Regent, on the site for that purpose.
The esplanade in Plaza Vieja was turned into
a marketplace in 1836. A stone building with
arches occupied the entire unroofed area; the
original fountain that stood in the centre was
replaced by a more modern fountain and the
whole square became known as Cristina Market.
The space underwent another series of
transformations during the Republic. It lost its
residential cachet when the higher stratum of
Havana’s bourgeoisie moved to new luxurious
areas outside the city walls. The old stately
homes were put to other purposes; most of
them were partitioned and sometimes used for
administrative and commercial ends alongside
residential ones and turned into citadels.
The loss and transformation of the buildings’
original layouts led to their deterioration and
the progressive erosion of their original values.
Some of the old buildings were demolished and
replaced by other, more modern building. The
ones that survived continued to deteriorate.
The Cristina Market was demolished in 1908
and a tree-filled park constructed on the site,
which in turn was replaced by an underground
car park in 1952 that functioned until recently;
a new park with a small amphitheatre was
erected over it.
Plaza Vieja, which many experts and scholars
believe to be the first planned attempt to expand
Havana, since it had been built in response to
urban growth and commercial development,
was wallowing in abandonment in the end.
UNESCO declared Plaza Vieja a World Heritage Site in 1982 to preserve this architectural
space and a project was undertaken to restore
its original features in 1995. The underground
car park was dismantled and filled in and the
pavement returned to its original level.
A Carrara marble replica of the water fountain that had graced the square in olden days
was reconstructed by studying documents from
the time and the buildings in this public space
– a place of prime importance in past centuries
and today one of the most popular spots in the
centre of Old Havana - were restored.
By Zenaida Iglesias
Historian
City Historian’s Office
Paradisus Resorts in Cuba
CUBA
A luxurious experience
special day come true. Both programmes include
notary services, a marriage certificate, document
legalisation, a personal assistant to take care of all
the wedding details, a special honeymoon suite, a
discount on Yhi Spa treatments and a honeymoon
package for newlyweds, among other services.
These luxury programmes join Paradisus’ Freewedding programme, which has minimum group
and minimum stay requirements. Whenever these
conditions are met, the wedding expenses, including the honeymoon, are completely free of charge.
Luxury reigns at the Paradisus Resorts for unique
experiences and magical sensations that can only
be found in such an exclusive world.
The Paradisus Resorts are authentic eco-resorts in an original architectural style harmoniously
blended into their exotic natural habitats, where
exquisite scenery envelops guests in paradisiacal
settings. These five-star holiday hotels offer ultra
all-inclusive service for unrestricted enjoyment of
their vast array of theme restaurants, bars, entertainment, sports, professionally organised shows
and other facilities.
Paradise at the Paradisus Resorts
The three establishments in this brand, the most
luxurious of Sol Meliá’s holiday hotels, have made
Cuba a very exclusive destination. The Paradisus
Varadero and Paradisus Princesa del Mar are located in Varadero and the Paradisus Río de Oro
is located in Playa Esmeralda, Holguin. The latter
two hotels are for adults ages 18 and older only.
The Paradisus product is associated with high-end
segments and conceived to satisfy the most discerning tastes - the reference point for Sol Meliá’s
highest standards.
Luxury and comfort
The Paradisus Resorts seduce their guests with
luxurious rooms decorated in warm, lively colours,
original furniture, fine textiles and all the amenities
required for the utmost in rest and relaxation. One
of the most spectacular offerings are the elegant
Garden Villas, the most tantalising paradisiacal option for enjoying a very select style and exclusive
Royal Service, a sanctuary of subtle pleasures
120 ·
A luxurious option
The Paradisus Resorts are offering a truly luxurious option to make even the most active days
more exciting. Now that diving has been added
to the resorts’ all inclusive activities, guests can
enjoy the sport in a spectacular natural aquarium
for a thrilling adventure in fascinating, untouched
underwater settings. Paradisus Princesa del Mar
(Varadero) and Paradisus Río de Oro (Holguín) offer
unlimited diving with daily dives and Paradisus Varadero guarantees one dive per stay. The diving offer in the three Paradisus establishments includes
equipment, boats and differentiated attention for
certified and beginning divers, as well as sanitary
and medical guarantees.
with highly personalised details for an experience
that takes accommodations to the next level. Another lure is the varied array of restaurants offering
specialised cuisine where guests can indulge in
a fabulous assortment of culinary sensations that
will linger in the memory. The Paradises Resorts
are also home to world-class Yhi Spas, luxurious
oases for an energising experience that awakens
the senses with a wide array of sophisticated treatments.
A world of infinite romance
For those in love who prefer to be part of a world
of infinite romance and the soaring emotions of
love, the Paradisus Resorts creates the conditions
for a memorable honeymoon trip at exciting destinations. The Paradisus Resorts furnish the magical setting so many couples seek for the wedding
of their dreams and a honeymoon that surpasses
the traditional by offering the Luxury Wedding and
Paradise of Love programmes, which have no
minimum group requirements or minimum length
of stay. With slightly over thirty different services,
the Luxury Wedding programme is more elaborate
product than the Paradise of Love programme, but
both are designed to cater to every detail to make
the dreams and fantasies couples seek on such a
A passion for golf
Paradisus Varadero and Paradisus Princesa del
Mar provide a chance to enjoy the passion of golf in
all its splendour, thanks to their special prices, exclusive tee time reservations and advice from golf
coordinators. Paradisus Princesa del Mar offers
golf at an extra fee for guests in Junior Suites, three
green fees are included for guests in the Imperial
Romance Suites and Imperial Romance Ocean
View Jacuzzi Suites and unlimited green fees for
guests in Royal Service rooms. Sol Meliá Cuba’s
Paradisus Resorts continues to be an unforgettable
brand, setting the stage for its guests to revel in
luxurious emotions.
Havana University
CUBA
A history closely linked to the birth of tourism in Cuba
T
hanks to its historical
and cultural weight, the
University of Havana has
gone beyond purely academic
bounds to become the focus of
political and social life in several
different periods, commented
professor Delio Carreras Cuevas,
a historian at the university, when
telling HOSTELTUR about the
major landmarks in its history, a
history closely linked to the birth
of tourism and its subsequent
development in Cuba.
The University of Havana has gone beyond
the bounds of an educational institution and
become a focus of social and political life in
several different periods in Cuban history;
there is no stellar moment on which the University did not have a certain impact. Although
the first university in the Caribbean was founded in Santo Domingo, it did not prosper since
it lacked teaching staff to sustain it; furthermore, the Haitian Revolution brought about
its closure. Although the Caribbean’s second
institution chronologically, the University of Havana is the first in truly radiating culture in the
region, the one which has been perpetuated
and nourished beyond territorial borders and
limits. Its privileged geographical location, solid
economy and professors educated at the most
prestigious universities in Spain at that time
benefited the island of Cuba.
Law, Medicine and Philosophy. It was the epicentre of the most powerful classes of the day
from its inception, the true cradle of nationality, a producer of knowledge. Yet the University
had more than a merely academic function,
since it protected and tended to the poor beyond its walls, serving as a shelter and refuge
for weary pilgrims and foreigners...Alma Mater
took them in.
The original university was scholastic; its
language and texts were in Latin. Examinations were held to assess purity of blood; those
of African or racially mixed descent were not
admitted. Another prerequisite was a protestation of faith, which forced candidates to profess Catholicism. Its open door policy attracted
international figures from Spain, Germany,
France, Sweden and Portugal to lecture in its
classrooms. Spaniards had a privileged place
among them, granted by the records that authenticated their Spanish birth and pure blood.
These professors were, in fact, second-class
intellectuals, because first-class minds did
not teach at colonial universities...and women
were excluded until 1887.
Pope Innocent XIII granted Dominican Friars papel authorisation to found a university
in 1721, because of their solid premises and
body of Cuban professors with graduate and
doctorate degrees from Spanish universities.
But papel authorisation was not enough, since
it was a canonical or ecclesiastic document;
civil permission was also required. Seven years
passed before a royal decree definitive authorisation was granted by Bourbon king Philip V.
The history of the University of Havana is
linked to the origin of tourism in Cuba from the
start. The site of the old university at the intersection of Obispo and Mercaderes – opposite
today’s Ambos Mundos Hotel, in Old Havana’s
commercial hub - was a tourist attraction in
itself, which the many foreigners in the city at
the time were obliged to pass through, given its
proximity to the port. Americans predominated
among these foreigners, especially those from
the East Coast, which was a sure market, a
source of incipient tourism; they came to Cuba
for tropical baths via the Caribbean or on their
way to Barbados.
Founded on January 5, 1728, the illustrious
Royal and Pontifical San Geronimo of Havana
University began to offer classes in Theology,
Two Chairs, one in Geography and one in
Natural History, were associated with tourism
to some degree. Nineteenth-century travellers
122 ·
would come to receive brief one-week courses
from the Chair in Geography in English that
reviewed the essential sites - what we would
call tourist attractions today – that could be
visited: the Bellamar Caves, San Miguel de los
Baños’ beneficial waters, the tobacco-growing
lands of Vuelta Arriba near San Juan de los
Remedies and Camagüey, where foreigners
were welcomed by aristocratic Cuban families.
In the Natural History Department, Dominican
professors taught foreigners about Cuba’s zoology, which has no poisonous animals, introduced them to local birds, fish and the benign
climate and warned to be careful with the guao
bush, which is similar to poison oak. These curious travellers brought with them their diaries
in which they made notes on everything they
looked out upon from their showy vehicles.
These notes, chronicles and testimonies constitute one of the first chapters in the history of
Cuban tourism.
There would be other contacts with the burgeoning tourism sector in later periods, such
as the introduction of Customs Law into the
Faculty of Business Sciences’ curriculum. Customs were originally collected in ports and later
at airports; like today, they were the country’s
showcase for incoming visitors.
In 1902, the University moved to its present
site on the corner of Calle L and Calle San
Lázaro in the well-known Vedado quarter in
the heart of town, where some of Havana’s
most emblematic hotels are located, which
at the time lay on the outskirts of the city. In
late 1927, the majestic 88 steps leading up to
the University crowned by the statue of Alma
Mater, symbol of the University of Havana, were
concluded. The University has always assumed
broad functions and encompassed all spheres,
hence its influence in the early stages of the
development of Cuban tourism.
In addition to its own disciplines, it has
opened its arms to travellers as Alma Mater
and has always intuited a future national industry in travelling. Although unaware of this
history, tourists who visit today’s Havana climb
its stairs, record its image in photos and videos
and enjoy the beauty and harmony of this emblematic building’s architectural forms.
Text: Professor Delio Carreras Cuevas
Historian
The University of Havana
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The Travel Convention 2007!!

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