fashion avenue

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By AMY LAGAE
design clothes that are one size fits most. My designs will continue to be
Local talent, as you know, are always my favorite
"I have the best facialist, Nicole, who flies in from Los Angeles
those that are flowy, bright and fun."
subjects. We are so lucky here in Palm Beach to have
As her resort wear collection continues to expand, Seneca Moss is
such amazing people as our inspiration. Meeting
Seneca Moss Reynolds this week was exactly
that: INSPIRING.
Born and raised in Chicago, Illinois, Seneca's
family has been playing polo for over 35 years which
One last little secret:
one week every month. She has a spa in the lobby at the Palm Beach
currently adding new off the shoulder silk tops, mini dresses and sequin
Hotel. Nicole is known for her amazing all natural "green peel."
tunic dresses, although the smock long maxi dresses continue to be a best
During the facial she brings in a nail technician to do a manicure/
seller. They also offer silk skirts with beaded belts in sizes for little girls
pedicure at the same time. It is an hour and a half of pure bliss and
that are a big favorite.
great for people that have very little time to spend on themselves"
brought them to Wellington every season. They
eventually moved to Florida where Seneca attended The
Benjamin School.
After college, Seneca moved to New York City
to intern for “InStyle Magazine” which lead to a
job as an Assitant Fashion Editor there and on to
Fashion Editor at “Cosmopolitan Magazine.” Five
years later, she moved to Los Angeles to pursue her
dream of becoming a Celebrity Fashion Stylist. In
LA she worked with and styled big names such as
Angelina
Jolie, Susan Sarandon, Molly
Pool
Sims, Goldie Hawn, and Denise Richards.
However, after losing her brother Garret in a fatal
car accident, she relocated back to Palm Beach to be
closer to family and focus on what was truly important
in her life. Once back, she started a foundation in
her brother's memory called The Garret Moss
The entire Seneca Moss Collection is now being carried at
Stoked Foundation, www.stokedfoundation.org.
Rapunzel's Closet of Palm Beach 326 S. County Road and
It was shortly after this that the Seneca Moss
www.senecamoss.com.
Collection was born. Finding inspiration in future
good in. " I love that the pieces I design are unique and
give instant compliments to the women who buy them,"
she explains, "In this day and age, I want women to
feel good about themselves and what they are wearing
and be able to wear things more than just once. I also
fashion avenue
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JAN YS.indd 10-11
PALM BEACH YOUNG SOCIETY
photo: robert nelson photography
customers and friends, she designs what women feel
JANUARY 2010
Favorite Places in
Palm Beach
: "Chez Jean Pierre is one place
that never grows old to me. I truly believe it's the best restaurant in
town. For a quick bite for lunch, I am addicted to Cafe Delamar's
chicken salad sandwich!"
Shopping in Palm Beach:
"For shopping, there is nothing better than going for a walk without
a destination in mind and allowing yourself to literally get lost on the
island because you never know what you may stumble upon."
"My new favorite find is the Mini Rose's cashmere wrap sold
at Rapunzel's Closet. They have been a perfect accessory for the
cold weather we've been experiencing and look great with the skirts and
dresses I design."
JANUARY 2010
PALM BEACH YOUNG SOCIETY
TRAVEL
Style Tip:
"Bring things with you that can easily transition from day to night That was the reason I designed my resort wear collection with that idea in
mind. I wanted pieces that women could wear to the beach or for lunch with
friends or a casual day of shopping. And for night, add a beautiful pair of
chandlier earrings and a few bangles and you are ready for dinner or a night
on the town.
Pack light, there is nothing worse than bringing too much luggage. Pack
by color scheme. For most, it's easier to do a white/black color scheme or
pick a favorite color, for example, purple and build around it adding hints
of other colors and a lot of neutrals to mix and match."
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