Food Export USA - Northeast - Greater Rochester Enterprise

Food Export USA - Northeast
2014 Upstate NY Trade Conference & Expo
Why to Export?
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95% of consumers – not in the US!
Diversification of Market Risk
Extend life of product, development costs
Capitalize on USA Brand
Use idle capacity; reduce unit costs
2014 Upstate NY Trade Conference & Expo
Your company wants to export but…
Could your company use some help?
2014 Upstate NY Trade Conference & Expo
Food Export USA – Northeast: About Us
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Who: Private, not-for-profit trade association
Mission: Promote the export of Northeastern food
and agriculture products
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Partners:
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Funding From USDA – Foreign Agricultural Service
Members: 10 Northeastern States
Strategic Alliance with Food Export - Midwest
Upstate NY Trade Conference & Expo
What Products Does Food Export Work With?
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Small & Medium Sized U.S. Enterprises
Products with at least 50% US agricultural
content
Food & Agricultural Products
2014 Upstate NY Trade Conference & Expo
In what Markets is Food Export active?
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Canada
Caribbean
Central America
Europe
Hong Kong
Japan
Mexico
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Middle East
South America
South Korea
Southeast Asia
Taiwan
Vietnam
2014 Upstate NY Trade Conference & Expo
What We Do: Programs & Services
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Outreach & Exporter Education
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Food Export Helpline
Export Advisor Program
Export Essentials Online
Seminars &Webinars
www.Foodexport.org
Newsletters
2014 Upstate NY Trade Conference & Expo
What We Do: Programs & Services
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Market Entry
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Buyers Missions
Food Show PLUS!TM
Focused Trade Missions
Market Builder
Online Product Catalog
2014 Upstate NY Trade Conference & Expo
What We Do: Programs & Services
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Market Promotion
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Retail & Foodservice Promotions
Branded Program: Cost-share assistance
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50% reimbursement of eligible export marketing
expenses
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Must be a small business by SBA guidelines
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Application and claims process
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5 years in any market
2014 Upstate NY Trade Conference & Expo
What We Do: Programs & Services
Branded Program Eligible Expenses
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Advertising, publications and websites
International Trade Shows
Promotions & demonstrations
Public relations and seminars
Package and label changes
Freight costs for samples
2014 Upstate NY Trade Conference & Expo
How Can We Help You?
www.foodexport.org
2014 Upstate NY Trade Conference & Expo
Company History
• Founded in 1963 by James Corigliano in
Buffalo, NY as a local sausage
manufacturing company; named after his
wife Rose (Rosina in Italian)
• In 2000 Rosina purchased the assets of
Celentano Bros., a manufacturer of pasta,
eggplant and entrees based in Verona, NJ
• Moved the pasta & entrée operation from
NJ to West Seneca, NY in 2003
• Purchased the assets of Italian Village
pasta in the Summer of 2006
• Purchased the assets of San Rallo Pasta Co.
in December 2011
Company Overview
 Current Ownership :
(2nd Generation Corigliano family)
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Russell A. Corigliano, President & CEO
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Frank J. Corigliano, Executive Vice President
 Corporate Headquarters in Buffalo, NY
• 2 plants in Buffalo
• 1 plant in Chicago
 Gross sales in 2014 - $125,000,000
 Core Capabilities:
• Frozen meatballs
• Filled pastas
• Eggplant cutlets
 Production in 2014:
• 60 million lbs. total production
• Even balance of meatballs with pasta
& entrees
 Leading frozen food manufacturer:
• #1 branded meatball in U.S.A.
• #1 branded frozen pasta in U.S.A.
 National distribution network
Products Manufactured
Meatballs
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Italian
Homestyle
Angus
Swedish
Turkey
Sausage
Buffalo Style
Custom Formulations
Sausage and Pizza Toppings
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Sliced Sausage
Nuggets
Link Sausage
Banquet Cut Sausage
Coil Sausage
Crumbles
Pasta
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Ravioli: round, square, mini, medium,
large and jumbo (cheese, beef, & lobster)
Tortellini: cheese, meat and tri-color
Stuffed Shells: various portion sizes
Manicotti: various portion sizes
Gnocchi: potato dough
Cavatelli: ricotta cheese dough
Rigatoni: stuffed with ricotta cheese
Pasta Sheets: flat and wavy
Entrees
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Lasagna
Stuffed Shells
Manicotti
Eggplant Rollettes
Eggplant Parmigiana
Markets Served
• Rosina operates in four (4)
channels of distribution:
 Retail
 Foodservice
 Industrial
 Military
• Products enjoyed in all 50 states
• Products also available in:
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Canada
Mexico
Central America
South Africa
Puerto Rico
Caribbean
Bermuda
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Japan
Italy
South Korea
Germany
Guam
Dubai
Retail Sales
Represents 60% of Rosina’s business
 Rosina products are sold in 97 of the top
100 retails chains in the U.S.
 All Rosina brands represented
 Includes corporate brands (private label)
Foodservice/Industrial
Represents 40% of Rosina’s business
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Foodservice (two types)
 Sold to distributor then to end user
 National account business
Industrial – Manufacturer to
manufacturer
Certifications
 USDA and FDA approved
 BRC Certified Grade A
 Organic Certified production
facilities
 Halal Certified products and
production facilities
 USDA Child Nutrition Program
 Export Verification Programs
International Focus
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In addition to Canada, became part of our
strategic direction in 2010
Initial focus was on Caribbean, with a
specific focus on Puerto Rico
Focus next was on Mexico, mainly with
large USA retailers
As a result of a customer inquiry, went to
South Africa
Current focus is on Central America and
then extend into South America (Columbia
& Chile)
Brand focus is on growing Rosina label