Exhibitors` info 2017 - Tuning World Bodensee
INTERNATIONAL TRADE FAIR EVENT
FOR CAR TUNING, LIFESTYLE AND THE CLUB SCENE
TUNING WORLD BODENSEE
28 APRIL – 01 MAY 2017 MESSE FRIEDRICHSHAFEN
INVITATION FOR EXHIBITORS
THIS IS WHERE THE
LET’S MEET UP ...
… there again, or maybe get to know
each other for the first time?
Take advantage of our expertise – that’s
why we are there.
Either way – the chances of meeting
again at the 15th edition of this successful event are very high. The persons involved have been there from the start,
and know exactly how the industry ticks,
and what they can do for their exhibitors, from many years of closely observing the market.
By the way, here is a quick answer to
anyone asking “Why attend a trade fair?”
This flagship event is so much more than
a trade fair. Many emotionally-charged
events bookend the core trade fair activities, guaranteeing a lasting impact and
immense media response. This is where
future automobile fans come of age, and
If you have never experienced TUNING
WORLD BODENSEE why not give us an
opportunity to get know each other better? In a personal meeting, we can show
you many ways for you to reach your sales, communication or marketing goals.
where they develop their brand awareness and brand loyalty.
You have planted your seed – now it’s
time to harvest it.
EXHIBITOR HOTLINE: +49 7541-708-403
Germany’s largest live community has been setting the emotional benchmark for 14 years.
We create new highlights every year with our side events. We also showcase different
aspects of the tuning sector again and again with a wide range of measures.
TUNING WORLD BODENSEE launched the unique European Tuning Showdown (ETS),
where the best of the best in the European tuning scene go head-to-head, showing off
the top cars from around Europe.
YOUR TARGET MARKET
It is a perfect balance of tuning, lifestyle, show and entertainment: “the place to be” for the
industry, tuning fans and media. Nowhere else can you reach 100,000 young enthusiasts this
directly, position your brand, build loyalty better and win over future buyers faster.
Our team works hard for the industry and its exhibitors.
We keep an open mind even for unusual requests, and are happy to help
you create your trade fair stand.
YOUR TUNING WORLD BODENSEE
The best decision for your business.
AUTHENTIC AND HIGHLY EMOTIONAL
WHAT THE STARS SAY
TV PRESENTER, TUNING EXPERT AND CEO OF
29 TV teams and 258 journalists from 11 countries are figures that cannot be ignored. Nor can
the media power we generate ourselves.
“TUNING WORLD BODENSEE is a real highlight for me.
I particularly appreciate that visitors to the Bodensee event
Whether footage for TV stations, reports for radio stations, YouTube clips or posts for various
social media channels – we ensure that the world of tuning is communicated appropriately.
That includes MISS TUNING – our ambassador for the industry and an undisputed media star.
Google alone reports 7,780,000 searches for our protected European trademark. Her calendar
is featured in almost all key TV channels, print and online magazines as well as online portals.
If you want to benefit from this PR power as an exhibitor, contact us.
In addition to MISS TUNING, we offer many other areas for excellent sponsorship and presentation opportunities.
don’t just see me as a TV personality, many of them come
to see the Sidney Industries stand, my tuning label. And
the patience my fans show when they wait in line for an
autograph amazes me. Thank you!”
AMERICAN RALLY AND RALLYCROSS DRIVER:
GERMAN PRESENTER, KNOWN FROM THE TV
SERIES “PS PROFIS”
“Performing at TUNING WORLD BODENSEE was awesome. I’m
stunned – I never expected the audience to be so big. There is
definitely no comparison to other tuning trade fairs.”
Extensive print campaign
Digital marketing campaign
Social media content
Unique access to the scene
Continuous trade fair communication Presentation of special topics
Special interest, daily and lifestyle media
From Google Adwords to e-mail newsletters
Via various channels
With club loyalty and club communication
With “MISS TUNING” as a PR tool
To generate a high media reach
ACTIVE ON ALL
DIRECTOR OF THE GERMAN AUTOMOBILE TUNER ASSOCIATION (VDAT):
“The 14th Tuning World shows how important the trade fair is to the scene.
Even though it conflicted with the GTI Fest held at the same time at Lake Wörthersee, the
attendance numbers were still very high. Keep it up!”
Over 8,000 billposts in the catchment area
Local promotion team
PRODUCT MANAGER AT PIONEER ELECTRONICS DEUTSCHLAND GMBH:
Whether at tuning events or lifestyle
hotspots – we are there
“Kudos to TUNING WORLD BODENSEE and its team. You can tell that they know
our industry. Everything was perfect this year: great weather, lots of visitors and
it is amazing how much work the clubs put into their stands.”
Our ads reach over 1 million
listeners every day
5. – 8. MAI
We have an eight-digit campaign readership
REGIONAL MANAGER AT PREMIO REIFEN +AUTOSERVICE:
200 Ausstel ing-Event Nr. 1 mit übe
lern in 12 Mes
besten und League – Finale der 64
ganz Europaheißesten Showcars aus
5. Mai erstmal bringt ihn am
erlebt ihn live nach Deutschland -
“The trade fair went well. Thursday was a very good day for us. Stand
Das Herz der
präsentation Szene mit 152 Cluben und Präm
decision to take part in TUNING WORLD BODENSEE.”
krassesten n Fat Dancer und
bester Low Hopper in Europas
CEO OF SONAX GMBH:
“The trade fair went very well for us. We attract more visitors than other
Ads are one thing, mass circulation PR pages
From placemats at McDonalds to rear
windscreen stickers – we are always
thinking about the reach
Eine Halle rand
Schmuckstü voll mit getunten
Find us on faceb
In portals, on Facebook or Google – we advertise
wherever we can reach our target markets
attendance was high and the public was interested. We are happy with our
Über 40 ausg
läre US Cars efallene und spektaku
aus 5 Jahrzehn
an vielen Stänauf der Showbühne
den der Aus
12 sexy Fina
SIDNEY & JP
stands with our own acts like pole dancers and an appearance by JP Kraemer.
Die Drift Area
Reifenvernic wird wieder zum
We also have attractive products and consultants who demonstrate the
products to end customers. The overall package is impressive.
Tuning World Bodensee is one of the highlights of the year for us.”
s sind natürlich
me, Talks, Fotolive vor
PA R T I E S . .
Best of Ibiza die legendäre
Battle of the Party, am Freitag
SALES MANAGEMENT, VOGTLAND AUTOSPORT GMBH:
“Our stand at TUNING WORLD BODENSEE attracts a lot of attention
and leads to interesting inquiries from visitors. The first day of the
trade fair was great, we hadn’t expected so many visitors. We are
satisfied with the trade fair here in Friedrichshafen.”
We have a wide range of ways to put your brand in the spotlight.
Whether brand association, brand perception or
emotional charging – we can provide you with the right
modules and presentation options.
UNIQUE ACCESS TO THE SCENE
CUSTOM INDIVIDUAL CONCEPTS
Anybody can rent space.
However, we develop specific utility with you and also
offer a full service package.
STRATEGIC TRADE FAIR CONSULTING
TUNING WORLD BODENSEE offers you unique access to the tuning scene.
Only we have direct contact to the clubs and a database
unique in Germany. You can benefit from that too.
INNOVATIVE ADVERTISING OPPORTUNITIES
For us, advertising is more than just a print ad or poster.
We not only offer you integration in our homepage and newsletter,
we can also communicate your brand message in our
digital marketing campaigns on request.
Do you want to build emotional brand perception?
Do you want to boost awareness of a new product?
Is higher recognition one of your goals?
Do you want a high level of feedback from your target market?
We can give you strategic advice before a potential trade fair participation and
offer you a tailored service.
You don’t want to deal with stand construction and related aspects?
Are you looking for an all-in-one service that fits your budget?
We have the right solutions for you!
“1 LAKE, 4 COUNTRIES, 1000 POSSIBILITIES”
Our location and the exhibition grounds are unique. Not just because the Lake Constance (Bodensee)
region, where four countries meet, is so attractive and our state-of-the-art exhibition grounds, but also due
to the high purchasing power and the spillover effect to the neighbouring countries. This is very much a
region of car enthusiasts. The countryside dominates the big cities – people need and love their cars here.
Southern Germany, Switzerland, Austria, Northern Italy and Alsace in France are considered extremely
strong tuning markets. And you can reach them perfectly from our location.
LAKE CONSTANCE OFFERS ALMOST UNLIMITED OPPORTUNITIES FOR SIDE
EVENTS: FROM PARTY SHIPS TO TRENDY BARS, FROM GOURMET RESTAURANTS TO GOLF COURSES, AND WATER SPORTS TO LUXURY SPAS
TRADE FAIR EVENT
FOR CAR TUNING
THE CLUB SCENE
Telephone: +49 (0) 7541 708-444
Telephone: +49 (0) 7541 708-318
Marketing and Advertising
Telephone: +49 (0) 7541 708-403
Telephone: +49 (0) 7541 708-349
Events & Supporting
Telephone: +49 (0) 7541 708-419
Accommodation Service and Online Booking
Tourist Information Friedrichshafen
Telephone: +49 (0) 7541 3015-13
Fax: +49 (0) 7541 72588
Neue Messe 1