Target group - Axel Springer

Ringier Axel Springer Hungary
Portfolio
Ringier Axel Springer Portfolio
Ringier Axel Springer
Reach of the NEW PORTFOLIO with 1 issue
Reach of our measured titles with one issue in the main target
groups
Rch
Rch%
Aff
Online reach in the main target groups
GI
Total population 15+
2 386,131
28,1 %
100,0 % 13 658,688
18 + HW
1 765,498
31,2 %
110,8 % 10 315,961
30+ HW
1 599,126
31,8 %
113,0 %
9 396,348
18-59
1 580,605
25,8 %
91,7 %
8 460,614
30+ w HW
1 146,359
34,7 %
123,3 %
7 011,302
18-59 HW
1 133,435
29,2 %
103,9 %
6 176,446
18-49
1 103,667
25,0 %
88,7 %
5 777,600
18-59 w
929,342
31,8 %
113,1 %
5 270,881
18-59 w HW
793,706
32,7 %
116,2 %
4 531,190
18-49 HW
782,410
28,0 %
99,6 %
4 154,530
18-59 ABC city
667,560
27,1 %
96,4 %
3 713,898
30+ w ABC
622,578
38,8 %
137,7 %
3 667,424
18-49 w HW
539,161
31,3 %
111,1 %
3 003,858
Targer Group
Unique Users
Pageimpression
Internet-users
1 155 330
44 020 890
18-49
1 155 330
44 020 890
18-59
784 838
29 479 883
18-49 HW
970 422
37 896 007
18-59 HW
459 657
20 140 748
Source: Gemius GIA – 2014/ 09 – monthly
Calculating every published title with one issue
More than 1 600 000 actively sold copies.**
Blikk + Vasárnapi Blikk: more than 245 000 actively sold copies.**
Magazines: more than 980 000 actively sold copies.**
RCrosswords: more than 510 000 print copies.**
CPI: contact per issue – how many times the reader takes the given issue in his/her hand
GI: gross impression – number of total contacts – total reach, how many times the readers meet the title/issue
Source: NOK 2014. Q3 / Millward Brown - TNS - Hoffmann; Kiskegyed Otthona, Blikk Nők Otthona, Glamour, Auto Bild, without Crossword magazines
**Source: MATESZ quick report 2014/Q3, 13 Matesz audited publication, RAS own figures
KISKEGYED
The most widely read women’s magazine among18-49 year-old women.
Entertaining, informative weekly women’s magazine.

Unique character in the market: two in one, celebrity
magazine + classical women advising title.

Offers a wide content, presents the whole spectrum of women
topics.
Market information
Readership:
675 643
Reach (%):
8,0%
CPI:
2,96
GI:
1 998 944
Actively sold copies.:
190 785
Target group:
18-49 year-old women
Reader’s profile:
.
active women open to actions and
promotions, who decide about the
consumption of the household.
Market price:
195 HUF
CPI: contact per issue – how many times the reader takes the given issue in his/her hand
GI: gross impression – number of total contacts – total reach, how many times the readers meet the title/issue
Source: NOK 2014. Q3 / Millward Brown - TNS – Hoffmann; MATESZ quick report 2014/Q3
KISKEGYED.hu
Kiskegyed.hu appears in the first line of women sites with a
content rich in photos and text concerning women.
It provides continuously updated women topics in the fields of
body and soul, mom and baby, fashion, love, celebrities,
entertainment, esotery, gastronomy, home and interior for highscale and open-minded women.
Target group: 18-49 year old women living mainly in cities and
have at least medium qualification.
Market information
Unique users
(RU/UV)
Page Impression (PI)
Source: DTL_OLA 2014/október
Monthly
Weekly
Daily
600 225
274 359
96 021
8 099 930
1 834 079
261 288
BLIKK
Hungary’s most widely read daily paper
Besides its entertaining tabloid image it helps the daily orientation of
many people with its strong political, sports and up-to-date content

Its unique character: „infotainment” – informs and entertains at
the same time
It systemizes the events of the world and presents them in an easily
understandable way. Its tone is pronounced and explicit, sometimes it
openly wishes to appeal to the emotions and wants to form opinion. Where
the content allows it, it entertains with humour and an easy style.
Market information
Readership:
771 759
Reach (%):
9,1%
CPI:
2,02
GI:
1 311 891
Actively sold copies
132 661
. group:
Target
18 + year-old
Reader’s profile:
18-59 year-old, main shoppers with
family
Market price:
129 HUF – with supplement:149 HUF
The tille is published under the care of Blikk Kft.
CPI: contact per issue – how many times the reader takes the given issue in his/her hand
GI: gross impression – number of total contacts – total reach, how many times the readers meet the title/issue
Source: NOK 2014. Q3 / Millward Brown - TNS – Hoffmann; MATESZ quick report 2014/Q3
Thematic Supplements of BLIKK
BLIKK TV
BLIKK REJTVÉNY
BLIKK EGÉSZSÉG
TV supplement on every
Thursday.
Crosswords supplement on
every Saturday.
Health supplement –
9 times in a year
Tv and Radio Programmes,
other possibilities for leisure
time.
Various crosswords, lots of
prizes, entertaining articles.
Practical advice and tips
regarding healthy lifestyle.
The tilles are published under the care of Blikk Kft.
VASÁRNAPI BLIKK
Sunday paper with the most actively sold copies.
Sunday edition of the daily paper Blikk with a more magazine-like form and
content.
Sunday Blikk unifies the advantages of daily and weekly papers.
It reflects on the public life, cultural and sports events of the week-end and on
the news of the world of celebrities, entertaining with magazine-like topics at the
same time.
Market information
Readership:
237 930
Reach (%):
2,8%
CPI:
2,28
GI:
543 185
Actively sold copies:
112 769
Target group:
18 + year-olds
Reader’s profile:
18-59 years-old with falmily who live
incities
Market price:
149 HUF
.
The tille is published under the care of Blikk Kft.
CPI: contact per issue – how many times the reader takes the given issue in his/her hand
GI: gross impression – number of total contacts – total reach, how many times the readers meet the title/issue
Source: NOK 2014. Q3 / Millward Brown - TNS – Hoffmann; MATESZ quick report 2014/Q3
BLIKK.hu
The online version of Hungary’s most popular „infotainment” daily
paper.

Easily digestible content. Strong and outspoken tone. It appeals
upon emotions. Celebrities, gossips, politics, sport, social events.
Market information
Monthly
Unique users (RU/UV)
599 496
288 458
149 170
24 453 996
5 436 268
788 839
Page Impression (PI)
Source: DTL_OLA 2014/octóber
The tille is published under the care of Blikk Kft.
Weekly
Daily
KISKEGYED KONYHÁJA
Gastronomical monthly magazine

The monthly gastronomical magazine appearing regularly

It focuses on the seasonal dishes of the given month
Market information
Readership:
152 290
Reach (%):
1,8%
CPI:
3,95
GI:
600 987
Actively sold copies:
29 101
Target group:
20-55 year-old women interested in
gastronomy
.
Reader’s
profile:
Mainly family-women who like doing
the cooking and are open to novelties
and cuisine ideas or quick receipts
Market price:
245 HUF
CPI: contact per issue – how many times the reader takes the given issue in his/her hand
GI: gross impression – number of total contacts – total reach, how many times the readers meet the title/issue
Source: NOK 2014. Q3 / Millward Brown - TNS – Hoffmann; MATESZ quick report 2014/Q3
BLIKK NŐK KONYHA
Monthly gastronomical magazine with a content appropriate for
Hungarian taste. Practical advise for everyday use.
It addresses people interested in gastronomy in an easily
understandable way with spectacular photos and creative solutions.
The language of the magazine is friendly and simple thus even
beginner housewives don’t feel lost when preparing the dishes.
Market information
Readership:
83 084
Reach (%):
1,0%
CPI:
4,09
GI:
340 115
Actively sold copies:
13 616
Target group:
Young and middle-age women with family
who are interested in novelties
Reader’s profile:
25-59 year-old women who lives in cities
and likes to cook with daily regularity
Market price:
255 HUF
The tille is published under the care of Blikk Kft.
CPI: contact per issue – how many times the reader takes the given issue in his/her hand
GI: gross impression – number of total contacts – total reach, how many times the readers meet the title/issue
Source: NOK 2014. Q3 / Millward Brown - TNS – Hoffmann; MATESZ quick report 2014/Q3
KISKEGYED RECEPTTÁR
Monthly magazine with recipes easy to prepare for everyone. The
favourite and tried recipes of our readers make the core of the
magazine.
Market information
Print copies.:
45 000
Target group:
Women with family
Market price:
99 HUF
Source: RAS own data
BLIKK EXTRA RECEPTEK
Bi-monthly gastronomy magazine with enjoyable, fresh and
practical recipes. Practical advice and tips to help the readers in
every day cooking.
Piaci információk
Print copies.:
61 000
Target group:
Women with family
Market price:
99 HUF
Forrás: RAS saját adat
The tille is published under the care of Blikk Kft.
HÖLGYVILÁG

Classical monthly women’s magazine.

Strong advising
encourages.

With a moderate, elegant and deep content : fashion, beauty, body
and soul, partnership, culture, lifestyle, career and social topics.
function:
it
helps,
warns,
inspires
and
Market information
Readership:
79 094
Reach (%):
0,9%
CPI:
3,25
GI:
256 678
Print copies:
28 000
Target group:
20-45 year-old city women with ABC status and
middle or high qualification
.
Reader’s profile:
quality-oriented consumers with a classic scale
of values, for whom family is important and who
have high requirements to themselves and their
environment.
Market price:
220 HUF
CPI: contact per issue – how many times the reader takes the given issue in his/her hand
GI: gross impression – number of total contacts – total reach, how many times the readers meet the title/issue
Source: NOK 2014. Q3 / Millward Brown - TNS – Hoffmann; MATESZ quick report 2014/Q3
BLIKK NŐK
Practical and entertaining weekly women’s magazine
Fresh and dynamic. Entertaining, informative and colourful magazine,
providing every week up to date advice, tips and countless services and
ideas.
Like a reliable friend, it offers advice and informs with an easy,
entertaining and friendly style, so the readers can relax while reading it.
Market Information
Readership:
151 654
Reach (%):
1,8%
CPI:
2,78
GI:
421 884
Actively sold copies:
65 331
Target group:
18-59 year-old women with family, living mainly in
cities
.
Reader’s profile:
Women interested in fashion and beauty-culture,
who take an interest also in the topics of
gastronomy, diet, wellness and everyday
psychology.
Market price:
149 HUF
The tille is published under the care of Blikk Kft.
CPI: contact per issue – how many times the reader takes the given issue in his/her hand
GI: gross impression – number of total contacts – total reach, how many times the readers meet the title/issue
Source: NOK 2014. Q3 / Millward Brown - TNS – Hoffmann; MATESZ quick report 2014/Q3
GLAMOUR
The leading international fashion magazine.

Glamour is a monthly published fashion magazine with one
of the world’s largest circulation.

Fashion guide, handbook, consumer catalogue with an
individual advising attitude.
Market Information
Source: MATESZ gyorsjelentés 2014/Q3
Actively sold copies.:
34 039
Target group:
18-39 year-old city-women with ABC1 status,
for whom fashion is important and who follow
current trends.
Reader’s profile:
Fashion-oriented women who try to make a
neat and pretty appearance according to their
abilities. They are ready to spend on clothes
and beauty products.
Market price:
495 HUF
GLAMOURONLINE.hu
Glamour Online is a website with high-standard and manifold content.
The latest fashion news, celebrity news, novelties and shopping
tips belong to its basic pillars.
Content appearance is enriched with blogs, practices, social
surfaces, advice and experts’ comments.
Market information
Monthly
Unique users (RU/UV)
131 246
46 550
13 835
2 199 724
486 333
70 959
Page Impression (PI)
Source: DTL_OLA 2014/október
Weekly
Daily
CSÓK ÉS KÖNNY
Bi-monthly magazine – offers romantic stories, practical advice
and crosswords for romantic women.
Market Information
Print copies.:
20 000
Target group
18-49 year-old women with family
Market price:
390 HUF
Source: RAS own data
TVR-HÉT
Weekly premium programme guide

Entertaining and service providing:
detailed program description and magazine at the
same time

Customers’ motivation: tradition / habit, magazine
character
Market Information
Readership:
233 060
Reach (%):
2,7%
CPI:
6,01
GI:
1 401 330
Actively sold copies:
105 005
Target group:
City-dwellers with family
Reader’s profile:
18-59 year-old quality-oriented
consumers, who are ready to spend
money on things important to them
Market price:
190 HUF
CPI: contact per issue – how many times the reader takes the given issue in his/her hand
GI: gross impression – number of total contacts – total reach, how many times the readers meet the title/issue
Source: NOK 2014. Q3 / Millward Brown - TNS – Hoffmann; MATESZ quick report 2014/Q3
SZÍNES KÉTHETES
Bi-weekly premium program guide

Unique on the market: bi-weekly program and magazine!


Practical: lasts for two weeks
Optimal price-value ratio

Extra content
Market information
Readership:
203 683
Reach (%):
2,4%
CPI:
7,34
GI:
1 495 424
Actively sold copies:
58 219
Target group:
18-59 year-old people with family
who live incities
Reader’s profile:
Exigent, quality-oiented readers
Market price:
240 HUF
CPI: contact per issue – egy lapszámot ennyiszer vesz kézbe egy olvasó
GI: gross impression – össz kontaktusszám – összes elérés, az olvasók ennyiszer találkoznak a lappal/megjelenéssel
Forrás: NOK 2014. Q3 / Millward Brown - TNS - Hoffmann; MATESZ gyorsjelentés 2014/Q3.
TVR ÚJSÁG
Weekly functional program guide
Chronological program description, minimal magazine part
Market information
Readership:
158 937
Reach (%):
1,9%
CPI:
5,86
GI:
930 747
Print copies:
98 000
Target group:
family people who live in cities
Reader’s profile:
price–conscious consumers open for
promotions
Market price:
110 HUF
CPI: contact per issue – egy lapszámot ennyiszer vesz kézbe egy olvasó
GI: gross impression – össz kontaktusszám – összes elérés, az olvasók ennyiszer találkoznak a lappal/megjelenéssel
Forrás: NOK 2014. Q3 / Millward Brown - TNS – Hoffmann; RAS own data
SÁRGA RTV
Weekly functional program guide
Chronological program description, minimal magazine part
Market information
Readership:
215 992
Reach (%):
2,5%
CPI:
6,11
GI:
1 319 716
Print copies:
60 000
Target group:
family people who live in cities
Reader’s profile:
price–conscious consumers open for
promotions
Market price:
110 HUF
CPI: contact per issue – egy lapszámot ennyiszer vesz kézbe egy olvasó
GI: gross impression – össz kontaktusszám – összes elérés, az olvasók ennyiszer találkoznak a lappal/megjelenéssel
Forrás: NOK 2014. Q3 / Millward Brown - TNS – Hoffmann; RAS own data
TV KÉTHETES
Bi-weekly functional program guide

Only program description, little magazine part

Economical and practical
Market information
Readership:
172 173
Reach (%):
2,0%
CPI:
7,97
GI:
1 372 524
Print copies:
102 000
Target group:
family people who live in cities
Reader’s profile:
price–conscious consumers open for
promotions
Market price:
149 HUF
CPI: contact per issue – egy lapszámot ennyiszer vesz kézbe egy olvasó
GI: gross impression – össz kontaktusszám – összes elérés, az olvasók ennyiszer találkoznak a lappal/megjelenéssel
Forrás: NOK 2014. Q3 / Millward Brown - TNS – Hoffmann; RAS own data
KÉPES TV
Functional weekly program magazine
Chronological program description, minimal magazine part
Market information
Print copies:
21 000
Target group:
family people who live in cities
Reader’s profile:
price–conscious consumers open for
promotions
Market price:
85 HUF
Source: RAS own data
TV REVÜ
Functional bi-weekly program magazine

Only program description, little magazine part

Economical and practical
Market information
Print copies:
52 000
Target group:
C2DE status city-dwellers with family.
Reader’s profile:
price–conscious consumers open for
promotions
Market price:
110 HUF
Source: RAS own data
KISKEGYED OTTHONA
Monthly home and interior magazine.

Practical advice and ideas about the whole house.
Market information
Actively sold copies:
28 506
Target group:
18-59 year-old, active women
Reader’s profile:
active customers interested in interior
decoration, who need practical advice and
look for realizable at an affordable price
Market price:
265 HUF
Source: MATESZ gyorsjelentés 2014/Q3.
BLIKK NŐK OTTHON ÉS KERT
Home and interior magazine – with monthly periodicity
•
The magazine provides practical advice regarding homedecoration for readers who are looking for new and accessible
possibilities ranging from simple and easily realizable ideas to
renovation.
•
Besides tips, ideas and large photo materials, it also offers
interesting reading-matters in connection with the topics are
presented in the magazine. The magazine’s service providing
character is supported by the strong photo material and the
large quantity of information and tips
Market information
The tille is published under the care of Blikk Kft.
Source: MATESZ gyorsjelentés 2014/Q3.
Actively sold copies:
20 338
Target group:
BC status, 25-59 year-old city-dweller women
with medium or higher qualification, who are open
to novelties and like to try new ideas and tips
Reader’s profile:
Women interested in interior decoration who are
open to novelties and to easily realizable,
practical but high-scale ideas.
Market price:
335 HUF
AUTO BILD
Car magazine with the largest sold circulation in Hungary.

Premium monthly car magazine

Comparative and special tests, market trends, new
models and exclusive cars.

Europe’s market leading car magazine

High level professional competence – international
background, 70% of the materials have been taken over.
Market information
Actively sold copies:
31 615
Target group:
ABC1 status, 18-49 year-old, citydweller men
Reader’s profile:
quality-oriented, brand-loyal, high-scale
consumers, who are interested in
comparative tests and prefer the presence
of premium car brands.
Market price:
399 HUF
Source: MATESZ gyorsjelentés 2014/Q3.
GEO
Popular scientific monthly magazine presenting the world in
which we live and all of its fields in an easily understandable,
enjoyable way in full detail.
Market information
Readership:
59 299
Reach (%):
0,7%
CPI:
3,77
GI:
223 367
Actively sold copies.:
7 719
Target group:
18-49 year-old, city-dwellers
Reader’s profile:
ABC Esomar status, city-dwellers with
medium and high qualification, who are
open to nature, technology, culture and
sciences.
Market price:
775 HUF
CPI: contact per issue – how many times the reader takes the given issue in his/her hand
GI: gross impression – number of total contacts – total reach, how many times the readers meet the title/issue
Source: NOK 2014. Q3 / Millward Brown - TNS – Hoffmann; MATESZ quick report 2014/Q3
CROSSWORDS
Ügyes - Market information
Readership:
179 449
Reach (%):
2,1 %
CPI:
6,67
GI:
1 196 467
Print copies:
Market price::
52 927
170 HUF
Crossword titles
Periodicity
Market
price
(HUF)
1. Eszes
biweekly
2. Eszes Skandi
monthly
99
9 378
3. Kiskegyed Rejtvény
monthly
149
10 579
4. Kiskegyed Rejtvény Extra
quarterly
360
20 920
5. Kiskegyed Relax
monthly
145
8 178
6. Kiskegyed Skandi
monthly
145
7 991
7. Rejtvény Terefere
monthly
195
43 761
8. Rejtvény Terefere Évkönyv
yearly
480
31 000
9. Rejtvény Terefere Extra
quarterly
360
26 998
10. Rejtvény Terefere Mozaikrejtvény
monthly
99
7 421
11. Rejtvény Terefere Skandi
monthly
99
10 558
12. Ügyes
biweekly
170
52 927
13. Ügyes 5 Perc
monthly
99
12 965
14. Ügyes Évkönyv
yearly
15. Ügyes évszakok
quarterly
445
52 138
16. Ügyes Extra Szudoku
quarterly
495
14 538
17. Ügyes Jó vicc!
monthly
170
12 508
18. Ügyes Kápé
biweekly
99
24 694
19. Ügyes Kópé
biweekly
99
29 043
20. Ügyes Kópé Évszakok
quarterly
195
29 908
21. Ügyes Különszám/Vakáció
halfyearly
499
30 500
22. Ügyes Mozaikrejtvény
monthly
180
7 405
23. Ügyes Rejtvénytár
halfyearly
499
23 260
24. Ügyes Skandi
biweekly
135
18 461
CPI: contact per issue – how many times the reader takes the given issue in his/her hand
GI: gross impression – number of total contacts – total reach, how many times the readers meet the title/issue
Source: NOK 2014. Q3 / Millward Brown - TNS – Hoffmann; RAS own data
170
Print
copies
23 803
HARLEQUIN PUBLICATIONS
13 titles, various periodicity
Market information
Print copies:
71 000 copies / months
Target group:
romantic, emotional, day-dreaming women with family
Source: RAS own data
This presentation contains confidential information constituting the exclusive
intellectual property of the Ringier Axel Springer group, thus they are protected
and their disclosure is prohibited.
The copying, reproduction, distribution and/or disclosure of parts or the whole of
this intellectual property to third parties is prohibited. The violation of these
prohibitions results in every case in legal proceedings.