Ayala Now September-October 2009 Edition

Transcription

Ayala Now September-October 2009 Edition
The official publication of the Ayala group of companies Volume 13, Number 5, September-October 2009
inside
3 Sustain+ability: Ayala CSR summit to discuss challenges to sustainable development
4 Ayala Malls merges environmental awareness and shopping in Greenology
6 Orbeta wins PMAP Manager of the Year award
9 Globe launches pioneering products and services
13 Cebu Holdings develops own carbon footprint tracker
15 Kindness overflows: Ayala companies reach out to typhoon victims
Aquino named one of MAP’s
Management Men of the Year
Ayala and Mitsubishi:
Thirty-five years of enduring partnership
Antonino Aquino, president and chief executive officer of Ayala Land Inc.
(ALI) and former president of Manila Water Company, has been named
Management Man of the Year by the Management Association of the
Philippines (MAP). Aquino shares the award with Dr. Jesus Estanislao,
chair of the Institute of Corporate Directors and the Institute for Solidarity
in Asia.
The MAP Management Man
of the Year award is conferred
to individuals in business or
government who have gained
distinction in the practice of
management and contributed
to the country’s progress. The
award has only been given 32
times in its 42-year history.
Under Aquino’s leadership, Manila Water integrated
CSR into its core business strategies
Criteria for the award include
integrity, leadership, and
management qualities;
contribution to nation building
and values formation; and
effective stewardship within the
confines of the highest standard
of business and management
practice, among others. MAP cited Aquino’s
leadership role in Manila
Water, considered a model
of a successful waterworks
privatization and public-private sector partnership, and for steering the transformation of a
public service company into a publicly-listed firm with remarkable growth and profitability.
He was also acknowledged for making corporate social responsibility and sustainable
development integral parts of Manila Water’s overall corporate strategy and for his
contribution to national development by improving the quality of life of over one million
people through Manila Water’s flagship program Tubig Para Sa Barangay.
Jaime Augusto and Fernando Zobel de Ayala with (from left) Mitsubishi senior
corporate advisers Minoru Makihara and Shinroku Morohashi, chairman Mikio Sasaki,
and president Yorihiko Kojima
In this rapidly changing and volatile business environment, it is rare to find business
relationships that last through decades and survive multiple leadership transitions.
The partnership of Ayala Corporation and Mitsubishi Corporation is one such rarity.
Last October 15 and 16, Ayala and Mitsubishi commemorated 35 years of fruitful
partnership at the headquarters of Mitsubishi in Tokyo, Japan.
continued on p.8
MarQuee Mall, Ayala Malls’ newest
lifestyle hub, opens in Pampanga
Aquino has been with the Ayala group for 28 years in various capacities. He was formerly
a senior vice president of ALI and was appointed CEO of Manila Water in 1998.
Under Aquino’s leadership, Manila Water was able to upgrade Manila’s East Zone water
distribution system, which now provides 24-hour water supply to more than five million
residents, from less than a million when it was granted the concession in 1997. Shareholder
value increased more than 10 times in the same period. His leadership has made Manila
Water one of the most awarded and celebrated companies in the Philippines.
Aquino and Estanislao join the distinguished roster of past MAP Management Man of
the Year awardees, namely: entrepreneur Washington SyCip (1967), Ayala chairman
emeritus Jaime Zobel de Ayala (1987), MAP co-founder Ramon del Rosario, Sr. (1988),
businessman Raul Concepcion (1990), former Central Bank governor Gabriel Singson,
Jollibee Foods president Tony Tan Caktiong (2002), Ayala chairman Jaime Augusto Zobel
de Ayala (2006), and former Central Bank governor Jose Cuisia Jr. (2007).
The awarding ceremonies for the MAP Management Man of the Year 2009 will be held on
November 26 at the Peninsula Manila.
MarQuee Mall, the newest shopping and entertainment destination
developed by Ayala Land Inc. (ALI), is set to become one of the main
attractions of Angeles City, Pampanga, and a major lifestyle hub in
the region.
Inspired by the Kapampangans’ rich and lively culture that is reflected in their propensity
to gather, dine, and celebrate life’s occasions, MarQuee Mall was developed to serve
as a regional shopping center reminiscent of a lively town plaza. Featuring leading local
and global brands, as well as the best of the Philippines’ and Central Luzon’s arts, crafts,
and cuisine, MarQuee promises to provide mall-goers a topnotch shopping, dining, and
entertainment experience.
continued on p.10
The official publication of the Ayala group of companies Volume 13, Number 5, September-October 2009
ALI gears up for major projects
Ayala Land Inc. (ALI) recently signed
agreements that will give rise to two
major mixed-use development projects in
Luzon—a central business district (CBD) in
Quezon City and an integrated mixed-use
community in Subic Bay Freeport Zone.
ALI and the National Housing Authority
(NHA) signed a joint venture agreement
on August 27 to develop the 29.1-hectare
North Triangle property in Quezon City into
a major business district. The development
project is expected to start within two years.
The Quezon City CBD will be developed
as the Philippines’ first transit-oriented,
mixed-use business district. The project’s
total cost is estimated at P22 billion,
inclusive of future development costs and
the current value of the property, which
ALI and the NHA will contribute as their
respective equity share in the joint venture.
The development will help the NHA achieve
its mandate to transform a non-performing
asset into a model for urban redevelopment.
The Quezon City CBD project is also
expected to generate a significant number
of jobs as well as revenues for both the local
and national governments.
ALI’s vision for the property is also
consistent with EO 620, which mandates
the Urban Triangle Development (TriDev)
Commission to rationalize and speed
up the development of the East Triangle
and North Triangle properties into well
planned, integrated, and environmentally
balanced mixed-use communities. The
TriDev Commission, which is composed
of the NHA, Quezon City mayor Feliciano
Belmonte, and Vice President Noli De
Castro, was created by President Gloria
Macapagal-Arroyo.
Prior to the signing of the agreement,
the NHA approved ALI’s proposal and
declared it compliant with the terms of
the National Economic Development
Authority (NEDA) joint venture guidelines.
The proposal also conforms with
NHA’s vision of a private sector-led and
managed model for the development of
the North Triangle property, similar to the
development project in Fort Bonifacio.
ALI will also develop a 7.5-hectare
property within the Subic Bay Freeport
Zone under a 50-year lease agreement
with the Subic Bay Metropolitan Authority
(SBMA). The company will invest about
P3 billion in the construction of a mixeduse community that will include a shopping
center, a business process outsourcing
(BPO) office building, and a hotel.
The property is part of ALI’s plan to create
sustainable mixed-use communities in the
country’s major growth centers. Subic Bay
Freeport Zone is one of the major trading
and economic areas in Central Luzon.
The company expects the development
to generate about 10,000 jobs from
construction to operations.
FZA to keynote 21st Ad Congress;
JAZA, Aquino at Asian Forum on CSR
Ayala president and chief operating officer Fernando
Zobel de Ayala will talk about the role of businesses
in the country’s sustainable development when he
gives the keynote address at the 21st Philippine
Advertising Congress on November 18 at the Subic
Bay Exhibition and Convention Center.
JAZA and FZA will talk about
sustainable business practices
at the Asian Forum on CSR and
Philippine Ad Congress
Organized by the Advertising Board of the
Philippines, this biennial event gathers thousands
of representatives from corporate advertisers,
creative agencies, and media publishers for a
four-day conference and exhibition. FZA is the
keynote speaker and honorary chair of this year’s ad
congress, which has the theme, Perspectives: Ano
Sa Tingin Mo?
FZA will talk about corporate philanthropy and how
it has evolved to use more strategic approaches that apply the discipline and the models
of business in addressing development challenges. “Although we face severe social,
economic, and environmental strains, we have the capability to reverse these. Businesses
have a major role to play in this process and we are seeing this movement in massive and
powerful ways globally and even here in the Philippines. Businesses are adopting more
inclusive and holistic approaches and are finding financially viable ways to bridge social
gaps,” he said.
On November 19, Ayala chairman and chief executive officer Jaime Augusto Zobel de
Ayala will be part of the opening plenary session at the Asian Forum on Corporate Social
Responsibility (CSR). He will discuss the conference theme, Sustaining CSR in Difficult
Times, together with Jörk Hartmann, executive director for private sector development of
the German Technical Cooperation.
On the second day of the Asian Forum on CSR, Ayala Land Inc. president Antonino
Aquino will lead a special interest session entitled Case Study: A Land Developer’s
Experience. The event will be attended by about 400 international and local delegates and
is presented by the Asian Institute of Management Ramon V. del Rosario, Jr. Center for
Corporate Social Responsibility.
Manila Water expands to Boracay and
Laguna, forges landmark joint venture
with PTA, Laguna government
Manila Water’s joint venture
agreement with PTA will cover
the water supply and sewerage
needs of the entire island of
Boracay. In photo are (from left)
Ayala COO and Manila Water
chairman Fernando Zobel de
Ayala, Manila Water group
director Virgilio Rivera Jr., PTA
general manager Mark Lapid, and
tourism secretary Ace Durano
Manila Water continues to explore markets
beyond Metro Manila’s east zone and
recently signed a joint venture agreement
with the provincial government of Laguna
and the Philippine Tourism Authority (PTA)
to develop and operate the water supply
systems in Laguna and Boracay.
Under the agreement, Manila Water’s
newest subsidiary Laguna Water
Company Inc. (Laguna Water) will
develop and operate the water supply
systems in Sta. Rosa City, Biñan, and
Cabuyao. The subsidiary will be operating
under a concession agreement (CA)
framework patterned after Manila Water’s
CA with the Metropolitan Waterworks and
Sewerage System (MWSS) in 1997.
Laguna Water, as agent and contractor
of the provincial government, will have
a 25-year exclusive right, renewable for
another 25 years, to provide the water
requirements for the three major Laguna
areas. The provincial government will be
the asset owner and franchisee, while the
National Water Resources Board will set
the tariff rates.
Manila Water president Rene Almendras
said that Laguna Water’s growth potential
is “extremely high,” as Laguna is currently
underserved with only 120,000 out of
the total population of about 600,000
connected to an existing water network.
The number of ongoing residential and
commercial development projects in the
province is also expected to drive the
company’s sales growth over the next
several years.
Laguna Water has earmarked a
comprehensive P2.5 billion capital
infrastructure program for the next
10 years. The program will include pipeline
replacements and the construction of water
treatment facilities.
The authorized capital stock of the joint
venture is P500 million, 70 percent of
which is Manila Water’s equity contribution.
The provincial government of Laguna will
contribute 30 percent.
“We are happy and excited to have
been given the opportunity to branch
out to Laguna. The province has
experienced sustained growth with
the rapid development of commercial
centers, modern techno parks, and
expanding infrastructure development.
We are confident that Laguna Water will
be able to provide these areas with huge
improvements, similar to what Manila
Water is doing in the east zone of Metro
Manila and Rizal province,” Laguna Water
president Virgilio Rivera Jr. said.
Manila Water also signed a joint venture
agreement with PTA for the design,
financing, construction, and operation of
Boracay’s water supply and sewerage
system, as well as the operation and
maintenance of an existing drainage system.
The Boracay agreement was touted
as a pioneering and unprecedented
public-private partnership as it is the
first agreement under the terms and
requirements of the 2008 National
Economic Development Authority
(NEDA) joint venture guidelines, which
direct government-owned and controlled
corporations such as the PTA in partnering
with private companies.
Manila Water will invest P1.2 billion in the
joint venture, with P1 billion to be invested
during the first 10 years. The project,
which started in June 2009, is expected to
initially generate 500 to 1,000 new jobs.
News
Ayala to hold sustainability summit
Ayala’s first conglomerate-wide
sustainability report details the specific
steps that Ayala companies have
taken to support the “3Ps” (people,
planet, and profit) of sustainability
Ayala Corporation strengthens its commitment to sustainable
development by organizing the first Sustainability Summit on
November 10. The first of its kind in the Philippines, the summit will
gather experts from the country and abroad to discuss sustainable
development challenges, and how best to respond to them.
Through the summit, Ayala hopes to present compelling evidence on the necessity of
integrating business operations with the need to serve the community and protect the
environment. At the end of the whole-day event, Ayala aims to demonstrate how harmonizing
principles of sustainability with existing business models is not only the right thing to do, but
is also a wise and profitable business move.
The summit will carry the theme Amplifying the Social and Environmental Impact of our
Businesses in the Pursuit of our Economic Objectives, and will feature discussions on the
“3Ps” of sustainability: profit, people, and planet. Lorenzo Tan of World Wide Fund for Nature–
Philippines will talk about the impact of climate change on business; Edilberto de Jesus of the
Asian Institute of Management will discuss education and competitiveness; and Arsenio Balisacan
of the University of the Philippines School of Economics will tackle the role of entrepreneurship in
the alleviation of poverty.
The second session will look at how other countries have successfully responded to the call for
sustainability. The speakers for this session are Olivier Kayser of the international nonprofit Ashoka
and Albert Wong of Shell–Middle East and North Africa.
The third session will feature the Ayala group’s pioneering efforts in applying the principles of
sustainability to its business operations. Ayala Corporation senior managing director Jaime Ayala will
detail the group’s economic, social, and environmental performance. This session will also feature the
launch of Pioneering for a Sustainable Future, Ayala Corporation’s first group-wide sustainability report.
In addition, the turnover of certificates of donation for Ayala’s 175KB Project will take place in this
session, to be led by managing director John Philip Orbeta.
The Sustainability Café will feature breakout sessions on various issues related to sustainability, and
how they apply to one’s business. The Sustainability Café is divided into four major topics: improving
profit and loss while helping sustainability; sustainability opportunities and business models; making
philanthropy sustainable; and making a personal difference: what people can do to build a momentum
for sustainability.
Ayala Corporation chairman Jaime Augusto Zobel de Ayala and president Fernando Zobel de Ayala will
deliver the event’s opening and closing remarks, respectively.
The official publication of the Ayala group of companies Volume 13, Number 5, September-October 2009
scraps, wood, and rusty nails.
Quinto, a visual artist and educator, chose to recycle
and remodel different kinds of materials like scrap fabric.
Jimenez, on the other hand, used iron and metal scraps
from the junk shops of Quezon City, Mandaluyong, and
Antipolo. Arrogante created deconstructed brass and
copper sculptures using radiator coils, circuit boards,
and watch gears.
Fun run for Mother Earth
Designed by six top fashion designers, Eco Totes aim to raise
environmental awareness among Ayala Malls customers
The Greenology campaign concluded with Eco Dash,
a fun run held on September 12 at the Bonifacio Global
City. Over 3,000 runners joined the event, which had four
categories—3-kilometer, 5-kilometer, 10-kilometer, and
21-kilometer distances.
Ral Arrogante’s Tondo
Condo 09 is made of metal
scraps and aluminum wires
Eco Dash was held in partnership with Bantay Kalikasan,
Ayala Land Inc., and Globe Telecom. The event
encouraged participants to donate at least one kilo of
recyclable items like paper, aluminum cans, used printer
cartridges, and PET bottles to get a P50 discount on
registration fees. The collected recyclables were turned
over to Bantay Kalikasan, while registration fees were
donated to Children’s Hour and Bantay Kalikasan.
Green exhibit. Art installations
made of junk and PET bottles aim
to promote recycling
A dash to save Mother Earth. Over
3,000 runners participate in Eco Dash
Ayala Malls fuses environmental
consciousness with shopping
Striking a balance between sustainable retail operations
and exceeding customer expectations can be a daunting
task. The Ayala Malls Group, however, has created
programs that educate customers on environmental
awareness and bring world-class Filipino craftsmanship
to the forefront of the country’s retail industry. The
group recently completed an environmental awareness
campaign called Greenology, which included an art
exhibit, a fun run, the launch of recyclable shopping bags,
and a fashion event featuring clothes and accessories
made from eco-friendly materials.
Eco mode
Ayala Malls’ idea of sustainable living was translated
into recyclable bags called Eco Totes designed by six
fashion designers from Greenbelt 5’s Filipino Zone. Louis
Claparols, Michi Calica-Sotto, Vic Barba, Patrice RamosDiaz, Jun Escario, and Randy Ortiz created one-of-a-kind
bags that were initially sold for P400 at the concierge of
each Ayala mall. For every bag sold, P100 will be donated
to the World Wide Fund for Nature and the designers’
chosen organization.
The designers partnered with various groups in
support of their advocacies. Barba chose Gift and
Graces Fair Trade Foundation, an organization that
provides product development and market access to
marginalized communities. The sale of Escario’s bags,
meanwhile, provided food, bedding, and toiletries to
Gasa sa Gugma, a home for the destitute and dying
elderly. Calica-Sotto, who created tote bags called
Reusable Chic from old billboard tarpaulin, chose to
support the environmental efforts of Earth Day Network.
Claparols, who named his eco tote design Of Trees
and Paws, supported the Philippine Animal Welfare
Society (PAWS). Sales from Ortiz’s Green Foot Forward
totes were donated to the shoemakers of Marikina City,
Male and female first placers and the youngest and oldest
runners in the event received electronic gift certificates
from Ayala Malls, specialty store RUNNR, Chris Sports,
and Fitness First. They also received prizes from Nike Park
and Timex.
Ayala Malls has successfully combined business
strategies and sustainable philosophy in several proenvironment programs. Through the group’s solid waste
management program and materials recovery facility,
solid waste from its administrative offices and mall tenants
are properly segregated and disposed or recycled into
compost and bricks. Ayala Center, with partner Jeram
Hauling Services, uses a closed-loop system where
garden waste is reused as compost and soil conditioner
through vermicomposting. Compost residues are mixed
with cement, sand, and water to be used as paver blocks.
The Ayala Recyclables Fair is held every Saturday in
various Ayala malls to encourage people to sell used lead
acid batteries; plastic, metal, and paper waste; and printer
cartridges for recycling.
while the sale of Ramos-Diaz’s totes went to Haribon
Foundation’s Gift of Trees project, which aims to grow
a million hectares of rainforest by 2020.
Ayala Malls also collaborated with top local brands and
stores in Greenbelt 5’s Filipino Zone by launching a
clothing line made of environment-friendly and natural
materials. Amina Aranaz fashioned clutches made out
of old rice sacks, while Atelier Avatar’s earth-friendly
accessories were made of bottle caps, aluminum can
rings, plastic bottles, old magazines, and coconut
husks. Cesar Gaupo, who also has a store in the
Filipino Zone, created shoes using fabric instead of
leather. Other stores opted to showcase pieces that use
indigenous Philippine materials. Religioso used banana
fiber; Myth featured clothes made of piña; and Azucar’s
pieces were made of piña, piña-abaca, piña-silk, and
abaca-cotton.
A “green” exhibit
On August 28 to September 11, Ayala Malls held
simultaneous exhibits of art installations at Greenbelt,
Market!Market!, Alabang Town Center, Glorietta,
TriNoma, Bonifacio High Street, Ayala Center Cebu, and
UP-Ayala TechnoHub. The exhibits aimed to increase
environmental awareness among Ayala Malls patrons
and encourage them to recycle aluminum cans and
polyethylene terephthalate (PET) bottles.
The art installations were created by Alma Quinto, Pete
Jimenez, Mac Valdezco, and Ral Arrogante, as well as
students from the University of the Philippines Diliman,
University of the East, University of Santo Tomas,
College of St. Benilde, Far Eastern University, Philippine
Women’s University, and Technological University of
the Philippines. The pieces were made mostly of used
materials like plastic, scrap fabric, paper, iron and metal
Green Line’s dresses and t-shirts are made of
sustainable materials and indigenous fabrics
News
The official publication of the Ayala group of companies Volume 13, Number 5, September-October 2009
Ayala Malls, BPI outdo competition in international awards
A global trade association, international financial magazines Euromoney and The Asset, and an organization of management executives—
these are just some of the groups that recently honored Ayala companies for their outstanding performance and innovative projects.
International publications laud BPI
BPI recently led various international
surveys and garnered distinctions from
several leading financial and banking
publications in Asia.
BPI president Aurelio Montinola III
(left) accepts the Best Bank in the
Philippines Award from Alpha South
East Asia publisher and CEO Siddiq
Bazarwala during the Alpha South
East Asia Awards
BPI Asset Management was named
best asset management company in
the Philippines at The Asset’s Triple A
Investment Awards 2009. BPI Asset
Management’s pool of institutional and
retail clients consists of 835 institutional
accounts, including several government
institutions and top corporations in the
Philippines, and 46,000 individual clients.
The BPI subsidiary represents a
22 percent market share in the Philippines’
asset management business, managing
over P380 billion in assets.
BPI wins 10 major
recognitions, including
best domestic bank, at the
2009 Asiamoney Awards
The Asset magazine specializes in providing
analyses and insights on how Asia’s leading
companies raise and manage their capital,
as well as the buying behavior of global
investors in Asian markets.
BPI also won 10 major awards including
the best domestic bank award for
2009 at the Asiamoney Awards held on
September 24 at the Hong Kong Jockey
Club in Happy Valley, Hong Kong.
Ayala Malls Group wins awards for marketing, development ventures
The Ayala Malls Group won two gold
awards at the International Council of
Shopping Centers (ICSC) Asia Shopping
Center Awards held on October 18 at the
ICSC Asia Expo in Suntec City, Singapore.
Greenbelt 5 bested 111 entries to win the
gold award in the renovation or expansion
of an existing project category, while Ayala
Center Cebu’s Think Pink campaign won
the top prize in the community relations–
marketing category. The awards were
presented by ICSC chairman Peter Sharpe
and ICSC president Michael Kercheval to
the Ayala Malls team comprised of senior
vice president and Ayala Malls Group head
Marivic Añonuevo, vice president and chief
operating officer Rowena Tomeldan, and
senior division manager and marketing
head Cathy Bengzon.
Greenbelt 5 was the latest addition to
the Greenbelt redevelopment project.
It houses a wide range of dining and
retail choices. It also highlights Filipino
craftsmanship and ingenuity in its Filipino
Zone, a section of stores that showcase
the creations of top homegrown designers
like Randy Ortiz, Ivarluski Aseron, and
Kate Torralba, among others.
Ayala Center Cebu’s Think Pink campaign
was a month-long series of activities
that aimed to promote breast cancer
awareness. The campaign, which was
conducted in October 2008, highlighted
the importance of having a healthy lifestyle
through exercise and good nutrition. Some
of Think Pink’s activities included a fun run,
a golf tournament, a bowling tournament,
a concert, and an empowering fashion
show that featured cancer survivors as
runway models.
The award was based on a survey
conducted among clients and banking
institutions. BPI was voted the Philippines’
best local cash management bank,
best domestic provider of foreign
exchange (FX) services, best local cash
management bank, and best domestic
FX bank. The bank also received an
award under the “poll of polls” category
Ayala Malls bags two gold awards for
Greenbelt 5 and Ayala Center Cebu’s Think
Pink campaign at the ICSC Asia Shopping
Center Awards. In photo are (from left) ICSC
chairman Peter Sharpe, senior division
manager and marketing head Cathy Bengzon,
SVP and Ayala Malls Group head Marivic
Añonuevo, VP and COO Rowena Tomeldan,
and ICSC president Michael Kercheval
Asiamoney Awards was organized by
Asiamoney, a Hong Kong-based monthly
magazine that publishes reports and
analyses on financial and investment
markets in Asia.
Best bank and best trade finance bank
honors from the Alpha South East Asia
Awards also went to BPI. Alpha South
East Asia is the first and only institutional
investment magazine that focuses solely
on the Southeast Asian banking industry.
The selection of winners were based on
the nominees’ profitability; shareholder
returns; independent league table rankings;
market share; transaction volume, size, and
uniqueness of notable deals undertaken;
the extent of banking innovation; case
studies; and client testimonials.
BPI Family Savings Bank (BFSB),
meanwhile, received a special citation
for being a franchise-friendly bank at
the 10th Franchise Excellence Awards
held on July 1 at Crowne Plaza Galleria
Manila in Pasig City. The special citations
were given to institutions and individuals
who made significant contributions to
support the Philippine franchising sector.
BFSB received the special citation for
its Franchise Financing Program, a
micro, small, and medium enterprise
development program for entrepreneurs.
Orbeta named PMAP People Manager of the Year
Ayala managing director
JP Orbeta (third from
left) displays his People
Manager of the Year Award
from PMAP. With him are
PMAP president Grace
Abella Zata (fourth from
left) and PMAP directors
The ICSC is a global trade association
of the shopping center industry. It
has more than 60,000 members in
over 90 countries including shopping
center owners, developers, managers,
marketing specialists, investors, retailers
and brokers, as well as academics and
public officials.
The ICSC Asia Awards is an international
competition that recognizes the industry’s
most innovative properties, achievements
in the design and development of retail
properties, and creative responses to
market trends.
for registering a steady and remarkable
performance in various banking fields
for the last 10 years. Susan Manalo,
managing director of BPI International
Finance Ltd. (Hong Kong), accepted the
awards on behalf of BPI.
Ayala Corporation managing director and
head of corporate resources John Philip
Orbeta was awarded People Manager
of the Year by the People Management
Association of the Philippines (PMAP) on
September 25 in Manila.
services center for the Ayala group and
is now a business process outsourcing
firm that aims to provide HR solutions
to companies in the Asia Pacific. PMAP
awarded the program that created HRMall
as People Program of the Year in 2008.
PMAP cited Orbeta’s initiative to create the
Ayala Group HR Council (AGHRC), which
has been able to leverage resources,
achieve greater efficiency in costs and
work processes, and improve the quality of
services to employees. One of the group’s
HR programs led to the establishment
of HRMall Inc., which began as a shared
Prior to joining the Ayala group, Orbeta
spent 19 years with the global consulting
firm Watson Wyatt and Company, where
he led its Human Capital Consulting
Group and transformed its Philippine
headquarters into one of the firm’s most
successful country offices.
News
The official publication of the Ayala group of companies Volume 13, Number 5, September-October 2009
Ayala and Mitsubishi:
Thirty-five years of enduring partnership
continued from p.1
Text2Teach brings text-based
education to 97 schools
Text2Teach turns “nonsense texting technology to an educational
texting technology.” These were the words of Department of Education
regional director for Region I, Dr. Ligaya Soledad Miguel, during the
eighth community launch of the Text2Teach project in 2009, held on
September 30 in Villasis, Pangasinan.
JAZA and FZA give Mitsubishi senior corporate adviser Shinroku Morohashi a gift
to commemorate 35 years of Ayala–Mitsubishi partnership
The celebration started with a series of business meetings between the
chief executive officers (CEOs) of the Ayala group and their respective CEO
counterparts at the Mitsubishi. The meetings focused on exploring areas
for further cooperation along existing ventures as well as on identifying
new platforms for joint collaboration. Not surprisingly, Ayala and Mitsubishi
shared similar viewpoints on global trends and found common areas of
interest in specific growth-oriented sectors, some of which presented
immediate opportunities for joint collaboration.
Ayala President Fernando Zobel de Ayala said, “It was important and timely
for Ayala and Mitsubishi to engage in these strategic meetings as we expand
and deepen our partnership moving forward. I thought the meetings were very
productive and it reaffirmed the commonality in vision that has bound Ayala
and Mitsubishi the past three and a half decades.”
The Ayala–Mitsubishi partnership began in 1974 and led to many successful
endeavors that include the Laguna Technopark Inc., the Honda and Isuzu
Automotive dealerships, Integrated Microelectronics Inc., and most recently,
Manila Water Company.
The celebration culminated with a simple cocktail reception held at the
Mitsubishi headquarters which was attended by Ayala delegates headed by
Ayala chairman and CEO Jaime Augusto Zobel de Ayala, and president and
COO Fernando Zobel de Ayala. Other representatives from Ayala included
Delfin Lazaro, Gerardo Ablaza Jr., Jaime I. Ayala, and Eric Francia as well as
group CEOs Antonino Aquino, Aurelio Montinola III, Rene Almendras, Arthur
Tan, Rufino Luis Manotok, and Charles Cosgrove. The event was hosted by
top Mitsubishi executives led by current chairman Mikio Sasaki, president
Yorihiko Kojima, and senior corporate advisers Minoru Makihara and Shinroku
Morohashi. Top executives of both companies exchanged simple tokens and
words of gratitude during the ceremony that commemorated an enduring
partnership built on trust, mutual respect, and commitment to a shared vision.
The event put the total number of
recipient schools of the project’s second
phase at 97 since its implementation in
March 2009. Text2Teach has reached
public elementary schools in Vigan
and Candon in Ilocos Sur; Tuguegarao
in Cagayan; Ilagan and Santiago City
in Isabela; Urdaneta and Villasis in
Pangasinan; and La Trinidad in Benguet.
Launched in 2003, Text2Teach is the local
counterpart of the BridgeIT program, a
global multisectoral alliance composed of
Nokia, the United Nations Development
Programme, International Youth Foundation,
and Pearson, an international media
company. Text2Teach aims to improve the
learning competencies of grade five and
grade six students, and enhance the quality
of teaching in public elementary schools
in the Philippines through interactive,
multimedia learning tools.
Through the Philippine Text2Teach
Alliance composed of Ayala Foundation
Inc. (AFI), Nokia, Globe Telecom, and
Southeast Asian Ministers of Education
Organization–Regional Center for
Educational Innovation and Technology
(SEAMEO-Innotech), more than a
million students from 203 schools all
over the country have benefited from
the program’s first phase, which was
implemented from 2003 to 2007.
Nokia transferred the national project
management of Text2Teach to AFI in
2007. AFI was tasked to mobilize partner
resources, raise funding from the public
sector, and provide helpdesk and
technical support to recipient schools. With
a grant from Nokia, technology support
from Globe, and SEAMEO-Innotech’s
commitment to facilitate teacher training,
AFI started to implement the second
phase of Text2Teach in March 2009.
The second phase uses a clustering
approach by working with the municipality
or district. This strategy made it easier to get
the support of the local government units
and the community, allowing for greater
operational efficiency, and for the program
to move on a larger scale. Between March
and September 2009, SEAMEO-Innotech
trained about 600 school heads, teachers,
and school officials, benefiting almost
18,000 grade five and grade six students.
Text2Teach aims to reach more than
350 schools before the second phase
ends in 2011.
The implementation of Text2Teach’s
second phase not only demonstrates
how mobile technology can be used
for education, but also how the private
and public sectors can work together in
bridging the educational and digital gap in
the country. Engaging the public sector to
invest in the partnership helps secure the
sustainability of the program.
Text2Teach uses 3G-enabled devices such
as the Nokia N95 8GB, equipped with an
application called Nokia Education Delivery.
The application allows teachers to access
387 educational videos on Math, Science,
and English that have been specifically
created for the project. These videos provide
teachers with highly effective visual aids
and an opportunity to create an interactive,
student-focused learning environment in
the classroom. The project also distributes
teacher’s guides, which are based on the
DepEd-approved basic education curriculum.
Top executives and managing directors from Ayala and Mitsubishi pose for a
group photo in celebration of the two companies’ successful partnership
Ayala and Mitsubishi
executives toast to 35 years of
successful partnership
The Text2Teach Alliance aims to bridge the educational divide in public elementary
schools in the Philippines through short message service (SMS) technology
News
Introducing: The modu phone
Smaller than a credit card and weighing less than 1.5 oz (about
40 grams), the modu phone is now in the Philippines exclusively
from Globe Telecom.
Globe introduced another must-have for Pinoy technophiles and
consumers when the company partnered with Israel-based modu
Ltd. to launch the modu phone, the world’s lightest fully-functional
mobile phone with text and call capabilities, and audio playback. The
Philippines is among the first countries to launch the modu handset.
The modu phone is packed with multimedia features such as
music playback, mass storage, and 2GB internal memory. One
major feature of the phone is the interchangeable modu jackets
or fashionable phone enclosures that change the look and style
of the handset. The modu phone is free with a postpaid Plan
1200 subscription.
Globe Telecom president and CEO Ernest Cu considered the
partnership with modu Ltd as a marketing coup and a key
strategic move. “At Globe, we are committed to always putting
the customer first and doing everything in our power to delight
the Globe user. modu Ltd for its part has shown an astute
understanding of what makes our customers tick. The modu
phone, with its unique approach to personalization, is proof
positive. We are confident this leading-edge partnership will bring
new value to a market that continues to grow with sophistication
and has discerning tastes,” Cu said.
modu founder Dov Moran
(left) and Globe CEO and
president Ernest Cu show
the modu phone, the lightest
fully-functional mobile phone
in the world and now one
of Globe’s exclusive mobile
handset offerings
Online shopping gets safer, more convenient
Online shopping in the Philippines moved up a notch as Globe introduced
GCash Click, a pioneering payment facility in online retail. Partnering with
Delbros Inc., a logistics company that provides warehousing and distribution
services worldwide, GCash Click integrates online payment via SMS and
facilitates the payment and delivery of goods bought online.
GCash Click takes care of both buyer and seller by keeping them aware of
the transaction in progress, having them agree to each party’s terms and
conditions, and delivering the goods after the transaction is finalized.
This online tool in mobile commerce (m-commerce) also ensures shopping
security through a protection system called SafeShopper. Through
SafeShopper, GCash Click is able to give added security as it temporarily
holds the buyer’s payment until the purchased item has been delivered.
Moreover, buyers are assured that they only pay for an item after delivery
and inspection. Buyers get to open and inspect the package and confirm
acceptability or return it to the seller.
The seller is also assured that the product is picked up for delivery and that
the deal is sealed once the buyer accepts the product. And because sellers deserve as much protection as the buyers,
returned items are also given additional protection during delivery.
Anyone shopping on Multiply, eBay Philippines, auction.com, sulit.com, and other Philippine online shopping sites can
use GClick by simply logging on to http://gcashclick.delbrosonline.net.
Globe introduces innovative
services, products
Broadband products with more functions and new,
Stay in touch with clients with ONECall
Providing innovative business solutions that meet the needs of
companies and small and medium enterprises (SMEs), Globe
Business developed ONECall—the first and only virtual trunkline
service in the country.
colorful designs, a pioneering online payment
facility and virtual trunkline, and the world’s lightest
mobile phone—these are some of Globe Telecom’s
ONECall connects people through their mobile phones using only
one landline number. It combines the functionality and power of a
private branch exchange (PBX) phone system with the reach and
flexibility of a mobile phone.
The service transforms an existing Globe mobile phone account into
a business phone system through a virtual trunkline where all the
extensions or local numbers are connected to mobile phones.
Upon subscription to the service, the subscribing company will get
a ONECall landline office number that connects the employees’
mobile phones to a web-based switchboard functioning as a
high-end telephone system. Calls to the ONECall number will
either be routed to a customized recorded voice message, an
Interactive Voice Response (IVR), or a receptionist. Calls can then
be transferred either to employees’ mobile phones or to call groups
that the company has set up.
“With ONECall, the company’s whole staff can stay accessible to
clients, and the clients need only one number to remember. Unlike
traditional phone systems that demand an upfront investment,
ONECall does not charge the handset owner or the company
any hardware, software, cabling, or installation fees. Maintenance
fees likewise do not exist,” Globe business corporate and SME
segments head Manny Aligada said.
GCash Click, launched on August 12
at the Makati Shangri-la Hotel, was
developed to make online shopping
a breeze. In photo are (from left) GXchange Inc. (GXI) president Rizza
Maniego-Eala, GXI technical head
Joanne Avendañno, GXI marketing
head Richie Sison, Delbros vice
president for operations Michael
Concepcion, and Delbros chief
information officer Bong Saculles
latest offerings to up the ante in the country’s mobile
phone and broadband market.
The new Globe Tattoo SIM comes in four hip designs
Get Tattooed
Globe released a new prepaid SIM called Globe Tattoo that allows users to call, text, and browse the Internet through
mobile phones and laptops at a speed of 2Mbps.
The SIM comes with 25 free pre-loaded SMS credits, and ImmortalTxt service, the country’s first SMS service with no
text expiry. ImmortalTxt gives Globe Tattoo and Globe prepaid subscribers 50 free texts to Globe and TM, and 10 texts
to other networks for only P10. The Globe Tattoo SIM is priced at P40 and comes in four pop art designs.
Overseas calls made easy and affordable
Globe also continued to launch products that help keep overseas Filipinos connected with their families and friends in
the Philippines. Its new IDD Suki card is the first and only international direct dialing (IDD) load that can be bought at
any retailer, whether at a sari-sari store, grocery, canteen, or market stall.
Two IDD Suki packages are available: IDD Suki 20 allows a user to make a call to the United States, Canada, Hong
Kong, Taiwan, or Singapore for five minutes for only P20. IDD Suki 30, meanwhile, is priced at P30 for a three-minute
IDD call to Saudi Arabia, United Arab Emirates, or Kuwait.
“Compared to other IDD promos, IDD Suki is easy to use. There is no need to dial prefixes, prepaid call numbers and
PINS, or listen to a recording. And since it is readily available in sari-sari stores, there is no need to go far to avail of
this IDD promo,” Globe segment business head for overseas Filipino communities Alan Supnet said.
Globe also partnered with Macau telecom provider Companhia
de Telecomuniciónes de Macau (CTM) to launch a SIM card for
Macau-based Filipinos.
Globe ONECall, developed by Globe Business, aims to boost customer
services and business operations by routing all incoming calls to employees’
mobile phones. In photo are (from left)Globe Business head for professional
services and new business Chris Cheng, Globe Business marketing head for
corporate and SME segments Ailene Averion, Globe Business corporate and
SME business group head Manny Aligada, and Globe Business head Gil Genio
The Globe-CTM BEST Kababayan Prepaid SIM offers the
cheapest IDD rate from Macau to Globe and TM in the
Philippines at only Macau pataca (MOP) 1.69 per minute.
It also offers international text messaging to Globe and TM
subscribers in the Philippines for only MOP0.65 per text.
With the new IDD Suki Card,
overseas Filipinos get to
stay connected with their
loved ones back home with
greater ease
10
The official publication of the Ayala group of companies Volume 13, Number 5, September-October 2009
Marquee Mall, Ayala Malls’ newest lifestyle hub,
opens in Pampanga
continued from p.1
“MarQuee Mall will have the usual elements
that ALI is known for—high-quality
merchants, superior dining experience, a
dynamic civic park, entertainment offerings,
and more,” said Ayala Land president
Antonino Aquino at the soft opening of the
mall on September 23. Ayala Corporation
and ALI executives led by Jaime Augusto
and Fernando Zobel de Ayala, Angeles
City mayor Francis Nepomuceno, and
merchant partners of MarQuee Mall
attended the event.
MarQuee will be home to up to 480 retail
shops, fast food outlets, casual-dining
restaurants, cafes, a supermarket, and
four digital cinemas. There are zones
for kids and teens, home and wellness,
and information technology. Some of the
biggest franchise names in retail such
as Bench, Kamiseta, Bayo, Kashieca,
Human, Penshoppe, and Folded and
Hung are set to open shop in MarQuee.
International brands like Aldo, Nautica,
Iora, Naturalizer, Samsonite, Marks &
Spencer, Lacoste, Aerosoles, Nine West,
Beauty Bar, Charles and Keith, The
Body Shop, Swatch, and Travel Club have
also partnered with the mall. MarQuee Mall
also features junior anchor stores of True
Value, Abenson, Toys R’ Us, Saizen, and
Wilcon Home Essentials.
Fusing the familiar with the fresh
The mall merges Ayala Malls’ signature
events like cultural shows, concerts, and
exhibits with regional themes. It has an
activity center, a children’s playground,
and a half-hectare garden that serves as
a civic plaza for outdoor activities and
community events. The festive, al fresco
experience is enhanced by art installations
and interactive water features. A section
of the mall’s garden is planted with rice,
an homage to Central Luzon as the “Rice
Bowl of the Philippines.”
“Ayala Malls designed MarQuee with
dynamism and innovation to provide
convenience for loyal patrons and
customers,” explained ALI senior vice
president Marivic Añonuevo.
MarQuee Mall was developed to become Central Luzon’s premier shopping and
dining center
The Ayala Malls team troops to Angeles
City to celebrate the opening of Marquee.
In photo are (from left) TriNoma senior
division manager Mark Sablan, business
development and strategic planning
head Cora Dizon, Ayala senior managing
director Mercedita Nolledo, senior vice
president and Ayala Malls Group head
Marivic Añonuevo, ALI president Antonino
Aquino, Fernando Zobel de Ayala, Jaime
Augusto Zobel de Ayala, vice president
and chief operating officer Rowena
Tomeldan, and assistant vice president
Javi Hernandez
The activity center is an excellent venue for cultural shows and family activities
Pasalubong stores carry Central Luzon delicacies
as well as favorite treats from other regions
Bulletin Board
To reduce energy
requirements, ALI
installed roof clerestories
that allow in natural light
during the day
from the city’s central business district
and a 30-minute drive from the Diosdado
Macapagal International Airport.
A mini ricefield in front of Marquee is ALI’s homage to Central Luzon’s main
livelihood crop
The development is right in the middle
of Central Luzon’s growing urban
communities and is considered a gateway
to the Clark Freeport Zone. Pampanga
is one of the most progressive provinces
in the region, and Angeles City, in
particular, is surrounded by commercial
and educational institutions. Other urban
centers such as San Fernando and
Olongapo are also nearby.
Marquee Mall has four digital cinemas
MarQuee’s water installations enhance the landscape’s al fresco feel
Overhead bridgeways were built to ease foot traffic
to and from the mall
MarQuee also showcases Kapampangan
cuisine with homegrown restaurants such
as Aling Lucing’s Sisig, Susie’s Cuisine,
Ikabud, and Kabigting’s Halo-Halo,
alongside popular Manila-based dining
spots such as TGI Friday’s, Italianni’s,
Flapjacks, Red Kimono, Sumo Sam,
Krispy Kreme, Tokyo Tokyo, Yellow Cab,
and Cyma.
“It has a very nice geographical presence.
People who go on road trips can stop by
if they want to have a break or want to try
Kapampangan food. They can eat there
and buy pasalubong,” said Aquino. “It’s
not just our objective to offer people the
chance to enjoy the lifestyle of Pampanga
in our mall; we want to give opportunities
to the entrepreneurs in that locality.”
Suyen Corporation owner Ben Chan with Bench’s Suyen Lim, Bryan Lim, and Ver Lim
Major hub in Central Luzon
Sprawling over 9.3 hectares, MarQuee
Mall is the centerpiece of Marquee Place,
Alveo Land’s 53-hectare residential
community development project in
Pampanga. The mall is located along FG
Nepomuceno Road, near the Angeles City
exit along North Luzon Expressway (NLEx)
and the city hall. It is a 15-minute drive
More than just a shopping center, MarQuee
Mall is also poised to become a major
regional transportation hub when it opens a
transport terminal for buses, jeepneys, taxi
cabs, and tricycles. The development of
the Subic-Clark-Tarlac Expressway (SCTEx)
reinforces the convergence concept for
MarQuee Mall. It is expected to be a major
stop for residents and tourists en route to the
nearby provinces of Zambales, Pangasinan,
Bataan, Nueva Ecija, and Tarlac.
To prevent heavy traffic in the area, ALI
widened FG Nepomuceno Road from two
to four lanes. Overhead bridgeways were
also constructed, and entrances to parking
lots were planned to ease vehicular traffic
in and out of the mall. ALI is also working
with the local government to improve the
area’s drainage.
Sustainable features
Sustainability practices have been
integrated into the mall’s development
and operations. Permeable paver blocks,
which allow rain water to seep through and
help replenish ground water, were used.
Roof clerestories were installed in several
sections of MarQuee to allow in natural
light and reduce energy requirements
during the day without significantly
increasing the mall’s cooling load. Floor
tiles used in some sections of the mall
were made of 40 percent recycled material.
A materials recovery facility was also set
up to sort, recycle, and properly dispose
solid waste.
MarQuee Mall also has provisions for a
tertiary water treatment plant that will reuse
effluent water from its sewerage treatment
plant for air-conditioning and irrigation.
“Maintaining world-class facilities is part
of our commitment to provide topnotch
lifestyle experience for our loyal patrons,”
said Aquino.
The grand opening of MarQuee Mall will
be held in January 2010.
12
The official publication of the Ayala group of companies Volume 13, Number 5, September-October 2009
CENTEX obtains US embassy grant for its English program
The Center of Excellence in Public Elementary Education (CENTEX) recently started a two-year English language learning program for 30 of its
graduates who are now in third-year high school. The learning program, called English Access Microscholarship Program (Access Program), is an
initiative of the US Embassy in the Philippines and the US Department of State.
The US state department, through its Educational and
Cultural Affairs Office, provided CENTEX with about
$34,000 to support 30 Access scholars. The Access
Program was launched on August 8 at the CENTEX-Manila
campus, and was attended by Martha Buckley, cultural
affairs officer of the US Embassy.
graduates and 15 CENTEX-Batangas graduates meet
for three hours in their respective CENTEX campuses
on selected Saturdays to study the geography, history,
and culture of the United States and compare them
with the Philippines to understand their identity and the
nation in general.
CENTEX continues to foster the intellectual and social
growth of its graduates by partnering with educational
institutions. It currently supports 44 of its graduates
studying in four partner high schools in Manila and
Batangas: Sta. Isabel College in Manila; St. Bridget’s
College in Alitagtag, Batangas; Bauan Technical High
School in Bauan, Batangas; and the University of Santo
Tomas (UST) High School in Manila.
The learning program aims to improve the students’ level
of proficiency in English, especially in written and oral
communication. It also aims to increase the students’
confidence and strengthen their critical thinking skills
through student-centered activities. Content-based
instruction focusing on the five Cs of language learning
(communication, cultures, connections, comparisons,
and communities) is used to deliver the lessons.
The Access Program allows the scholars to study
English for two years in after-school classes and through
intensive summer activities. Fifteen CENTEX-Manila
The Access scholars are currently gearing up for the
second phase of the program. On September 18,
the students visited the US Embassy, Filipinas Heritage
Manila Water strengthens water
supply reliability in Quezon City and
Rizal with new reservoirs
Binangonan Sanggunian Bayan
secretary Epifanio Fleicilda
(fourth from left) prepares to
lower the time capsule during
the inauguration of the Eastridge
Reservoir. With him are (from left)
Pasig area business manager
Marvin Panday, PDG head Ding
Carpio, Manila Water mascot Pat
Tubig, Prime East COO John
Asuncion, Manila Water president
Rene Almendras, and Prime East
AVP Jeanette Asuncion
To ensure that Metro Manila’s East Zone residents get uninterrupted water
supply, Manila Water Company constructed reservoirs in Balara, Quezon City and
Binangonan, Rizal.
On August 20, Manila Water president Rene Almendras together with Quezon City government officials
led the inauguration of the new 25-million-liter Balara Reservoir. Constructed by First Balfour Inc., the
P136.53-million facility augments the company’s existing 19-million-liter reservoir. With the new reservoir,
Manila Water increased its Balara Pumping Station’s storage capacity to ensure 24-hour water availability
and reliability in the Balara business area.
Although the Balara Reservoir is one of Manila Water’s biggest reservoirs, Project Delivery Group (PDG)
project manager Zosimo Pabua said the facility was still completed on time and within the allocated
budget without sacrificing the safety and quality of the structure. The reservoir can hold water equivalent
to 10 Olympic-sized swimming pools.
Also present during the inauguration were PDG head Ding Carpio, Manila Water CFO Chito Oreta,
First Balfour chairman Fiorello Estuar, Quezon City councilor Bolet Banal, Rotary International District
3780 governor Dulce Coyukiat, Balara area business manager Selwyn Cabaluna, Cubao area business
manager Beth Cruz, and projects department head Litz Orodio.
Meanwhile, Manila Water and Prime East Properties inaugurated the 10-million-liter Eastridge Reservoir in
Binangonan, Rizal on July 27. The reservoir, which was constructed in a 5,000-square-meter lot donated by
Prime East, is expected to serve several elevated areas in Binangonan.
The inauguration was attended by Prime East chief operating officer John Asuncion, Prime East assistant
vice president Jeanette Asuncion, Manila Water president Rene Almendras, Manila Water PDG head Ding
Carpio, and Pasig area business manager Marvin Panday. The event culminated with the lowering of a time
capsule that contained specific plans for the reservoir.
Through a $34,000-grant from the US embassy, 30 CENTEX
graduates who are now third-year high school students will be
able to improve their proficiency in oral and written English
Library, and the Ayala Museum as part of their first major
activity. They interacted with native English speakers at
the embassy and learned about the experiences of Filipino
and American soldiers during the Second World War. They
also accessed library and museum resources to learn
more about Philippine culture, art, and history.
Apart from the classes and exposure trips, CENTEX
was able to purchase audio equipment, books, and
other reference materials through the grant. All these will
be officially turned over to CENTEX after the two-year
program. The school aims to sustain the program and
expand it to benefit more students, and to provide training
for teachers as well.
BPI signs joint venture
agreement with
Greenfield Development
The Bank of the Philippine Islands (BPI) and
Greenfield Development Corporation have signed
a joint venture agreement which allows Greenfield
to develop BPI’s 17-hectare property in Sta. Rosa,
Laguna into a first-class residential subdivision.
Based on the agreement, Greenfield will handle construction
as well as project management, marketing, and sales. The joint
venture will focus on the property’s horizontal development, which
includes setting up drainages, installing water and power utilities,
and paving roads and sidewalks.
The joint venture agreement was signed by Greenfield chairman
and president Jeffrey Campos, BPI president and CEO Aurelio
Montinola III, Greenfield vice chairman Mariano John Tan, BPI
senior executive vice president Gil Buenaventura, Greenfield
executive vice president and general manager Duane Santos,
Greenfield senior vice president Geocel Olanday, BPI Family
Savings Bank (BFSB) president Alfonso Salcedo, and BFSB
senior vice president Yvonne Lih.
News
CHI’s carbon footprint tracker:
Environmental awareness simplified
AFI lecture reviews
energy-efficient practices,
introduces new alternative
To motivate building administrators
from the Makati Central Business
District (MCBD) to support Ayala
Foundation Inc.’s (AFI) environmental
projects, the foundation organized
a lecture for building administrators
from the MCBD on September 18.
The lecture, conducted through AFI’s
CHI’s sustainability team tests the customized personal emission tracker during a staff meeting.
In photo are (from left) control and analysis manager Noel Alicaya, corporate communications
manager Vera Alejandria, technical services group manager Levi Lopez, construction
management division supervisor Gauss Alejandria, sustainability officer Elson Homez, and
corporate communications officer Jeanette Japzon
Cebu Holdings Inc. (CHI) further strengthened its commitment to
sustainable development by creating a customized worksheet—the first
of its kind in the Philippines—that would allow CHI employees to keep
track of their monthly carbon footprint. A carbon footprint is the total set
of greenhouse gas (GHG) emissions resulting from an organization’s
use of machines or implementation of a task or an activity.
According to CHI, existing webbased carbon footprint trackers have
standardized computations that may
oversimplify or exaggerate results
and inaccurately reflect the amount of
emissions in a particular area. Based
on the Global Reporting Initiative (GRI)
standards, CHI created a simple Excel
worksheet to arrive at more precise
results that reflect local conditions
here in the Philippines. The worksheet
computes personal carbon emissions
based on four major factors: electrical
consumption, use of land and air
transportation, and consumption of
liquefied petroleum gas (LPG).
Monera encouraging employees to set
a target using the worksheet. He said by
computing individual carbon footprints,
everyone will be aware of their impact
on the environment and would be more
mindful of using resources at the office
and at home. To help CHI plan for the
program’s next steps, all employees
should be able to submit quantifiable
carbon footprints by the end of the
year. In 2010, the company plans to set
guidelines and offer helpful tips on how
employees can manage and reduce their
carbon footprint.
CO2
The company used specific and
established emission factors in
computing for individual carbon footprint.
For electricity emission, CHI used the
emission factor for the Visayas grid
instead of the aggregate factor for the
Philippines to get accurate results. This
is because different areas in the country
use different energy sources, and
therefore have varying GHG output.
Land transportation emission was
based on fuel-based computation to
factor in the area’s traffic conditions,
while emission for air transportation was
calculated based on GHG Protocol.
GHG Protocol is the most widely
used accounting tool to quantify and
manage GHG emissions. LPG emission,
computed using the established
Intergovernmental Panel on Climate
Change (IPCC) methodology, was based
on a standard 11-kilogram LPG tank.
The CO2 emission computation worksheet
was presented on July 29 during a staff
meeting, with CHI president Francis
CHI started its journey toward
sustainable development when it
acquired certifications for its integrated
management systems. The company
acquired an International Organization
for Standardization (ISO) 9001:2000
certificate for its quality management
system, an ISO 14001:2004 certificate
for its environment management
system, and an Occupational
Health and Safety Advisory Services
(OHSAS) 18001:2007 certificate for
its occupational health and safety
management system.
ISO 14001:2004 requires the company to
improve its pro-environment projects and
establish an environmental policy, while
ISO 9001:2000 guides the company in
improving its products and services.
OHSAS 18001:2007 guides the company
in identifying risks and hazards that
might affect its employees’ performance
and output.
In 2007, the company adopted a triplebottom-line approach to performance
reporting using the GRI Third Generation
(GRI G3) reporting standards.
Green Resources for Environmental
GREEN program manager
Adelia Licos updates MACEA
building administrators on the
SWM program’s progress
Education and Networking (GREEN)
program, served as a venue to review
the importance and benefits of
energy efficiency.
Adelia Licos, manager of the GREEN program, began the session by updating MCBD
building administrators on how AFI’s solid waste management (SWM) program has been
faring. According to Licos, as much as 800 tons of recyclables have so far been recovered
from participating buildings. This, she reported, translates to more than 2,000 cubic
meters of free landfill space.
Given the continuing threat of climate change, AFI has branched out to other areas
of environmental advocacy. Through GREEN, AFI aims to come up with projects that
campaign for clean air and promote energy efficiency and water conservation practices.
Earlier this year, AFI, in cooperation with the Makati Commercial Estate Association, Bank
of the Philippine Islands, and International Finance Corporation, conducted a study on
energy efficiency. The study, which involved 52 buildings, aimed to assess the energy
performance of the structures, with special focus on their cooling and lighting systems
Understanding a property’s energy performance would help the building administrators
develop strategies to reduce energy consumption, which would lead to lower energy costs
and lower greenhouse gas (GHG) emissions.
Some of the suggested strategies included replacing or retrofitting ventilation and airconditioning systems as well as lighting fixtures to help lower each building’s electric bill
by 15 to 53 percent. These changes in building operations could help the buildings save
up to P210 million in energy costs every year.
Meanwhile, Zarky Pilapil of Endesa Carbono, the largest electric utility in Spain, discussed
the principles behind the Clean Development Mechanism (CDM), an agreement under
the Kyoto Protocol that allows developed countries to finance GHG emission-reduction
projects in developing countries. Certified emission-reductions (CERs) or carbon credits
are issued for every reduction in GHG emissions. These CERs can also be traded for cash
under the Emissions Reduction Purchase Agreement (ERPA), a transaction that transfers
carbon credits between two countries or between a country and a company.
The prospects of earning as a result of GHG emission-reduction is a way to encourage
building administrators in the MCBD to participate in AFI’s energy efficiency program. If
the reductions are significant enough to qualify as a CDM project, the buildings would be
able to earn extra cash, on top of their savings in energy costs.
MACEA building administrators learn more about energy efficiency and GHG emission-reduction
during the GREEN lecture
14
The official publication of the Ayala group of companies Volume 13, Number 5, September-October 2009
Ayala Land facilitates leadership
training seminar in Calamba
Over 150 coops attend Globe’s
first agricultural entrepreneurship
fair in Isabela
Ayala Land vice president and NUVALI general manager Jun Bisnar
(standing, sixth from left) poses with sitio heads and other officials of
Barangay Canlubang who participated in a workshop on effective leadership
and good governance
Ayala Land Inc. (ALI) deepened its commitment to sustainable community stewardship
further when it held a one-and-a-half day workshop on effective leadership and good
governance for the leaders of Barangay Canlubang in Calamba, Laguna, where much of
NUVALI, ALI’s 1,700-hectare flagship sustainable development project, is located.
The workshop was the first in a series of activities slated in the coming months as
part of NUVALI’s Alay sa Komunidad initiative, ALI’s corporate social responsibility
(CSR) program in the area. Other scheduled activities of Alay sa Komunidad include
medical missions, employment and livelihood programs, outreach programs, and
environmental awareness education.
The workshop was organized with the help of Canlubang barangay captain Eric Manaig
and barangay treasurer Joven Licuanan, and was attended by several barangay
kagawads and officials as well as 21 sitio chairmen.
During the workshop, ALI vice president and NUVALI general manager Jun Bisnar
talked about the company’s shared goals of economic and environmental development
with the barangay. He spoke about ALI’s commitment to drive forward systematic and
effective governance to achieve the said goals. He also pointed out the value of good
governance as a solid base where opportunities are planted, grown, and shared with
more people.
Bisnar also cited the livelihood opportunities for the residents of Barangay Canlubang,
which can only be realized through an effective partnership between the company and
the local government. Charcoal making and the cultivation of malunggay plants and
bamboo are some of the livelihood programs being set up for the barangay. Malunggay
production is a growing industry in the Philippines. Malunggay leaves are used as a food
additive, while its seeds yield cooking oil and are also used in cosmetics.
Jan Bengzon, ALI’s head of external affairs, expressed his appreciation for the
barangay’s encouraging support for the activity, which “aligns Ayala Land’s goals with
the barangay’s goals for a common understanding that should benefit the people and
communities we both serve.”
ALI partnered with the Ateneo de Manila University (ADMU) School of Government for
the workshop. The sessions, facilitated by ADMU’s associate dean Dennis Gonzales,
discussed topics like situational analysis and development perspectives; local
governance and the Philippine local government code; and strategic thinking and
planning toward operational efficiency and accountability.
On the second day of the workshop, Tony La Viña, dean of the ADMU School of
Government, talked about the principles of effective leadership. He said that to realize
reform at the national level, it is important that competent and responsible base
leaders who deliver the most basic of services to the communities are well trained.
ALI organized the activity to further enhance the management skills of local government
leaders and provide communities with a governing body that works efficiently and
effectively. Through this training program, ALI equipped barangay leaders with skills in
development planning, resource mobilization, and performance management.
Members of RIC Paraiso Cooperative, here with Globe BridgeCom
representatives, proudly display the farm plower they won during a raffle at the
first Globe BridgeCom Agri Entrepreneurship Fair
Globe through its corporate social responsibility arm, Globe
Bridging Communities (Globe BridgeCom), in partnership with
Colayco Foundation and the provincial government of Isabela,
conducted the first Globe BridgeCom Agri Entrepreneurship Fair
at the Provincial Capitol Ampitheater in Ilagan, Isabela on June 30.
Over 800 members from 156 agricultural cooperatives participated
in the event.
The Agri Entrep Fair was part of Globe’s
Enterprise Development Program
under Globe BridgeCom. During the
fair, organizers encouraged microentrepreneurs to re-evaluate their business
skills, small business operations, and
financial management with the help of
resource speakers from the Asian Institute
of Management. In addition, Globe
BridgeCom invited resource speakers to
give demonstrations and share inspiring
stories to give the participants new and
viable business ideas.
Farmers and coop members were also
given seminars on how to manage
their personal finances, develop their
TV host Marc Logan (right)
facilitates a panel discussion
entitled Sa Agrikultura, May
Asenso! Guest panelists
include (from left) agri
businessman Heherson
Pagulayan, Isabela provincial
agriculturist Danny Tumaliuan,
Colayco Foundation’s Armand
Bengco, and agri-business
experts from the University
of the Philippines-Los Baños
Prof. Jimmy Williams and Dr.
Reynaldo Tan
agricultural products, and manage their
farming operations.
Isabela governor Grace Padaca said the
provincial government is proud to partner
with Globe BridgeCom in working for the
province’s entrepreneurship development.
“I am very glad that my fellow Isabelinos
are beneficiaries of this partnership with
Globe. I hope this will be the start of the
economic development in the province,”
she said.
Currently, over 8,000 micro-entrepreneurs,
business management students, and
cooperative members have benefited from
Globe’s Enterprise Development Program.
Ayala Cares
Ondoy and Pepeng aftermath:
Compassion overflows
When typhoon Ondoy struck Metro Manila and Central Luzon on September 26, no one was
spared. However, the devastation it caused brought out the best in Filipinos—selfless, supportive,
and ready to lend a hand. At Ayala, officers and employees reached out to the victims by
volunteering to repack and distribute relief goods, and donating cash and other basic necessities.
Globe president Ernest Cu helps distribute basic
necessities to typhoon afflicted residents
Over 600 Globe employees volunteer to repack relief goods
for evacuation centers in Marikina and Rizal
The destruction brought by typhoon Ondoy was one of the
worst that hit Metro Manila in recent years
IMI employees who were affected by typhoon
Ondoy receive relief goods at the company’s
Laguna plant
Within two days after Ondoy struck, Ayala companies have
organized relief efforts to assist their affected employees
as well as displaced families in evacuation centers. The
companies were able to raise more than P14.5 million
in cash and collected about P2 million worth of in-kind
donations. More than 1,500 volunteers from various Ayala
companies went straight from their offices to relief centers
to help pack relief goods for distribution.
About 1,300 bags of relief goods, meanwhile, were
distributed among typhoon-affected Globe employees.
Manila Water employees, on the other hand, were given
relief kits containing food, medicines, and drinking water.
BPI also sent relief goods to affected employees living
in Marikina, Cainta, Pasig, and Camanava (Caloocan,
Malabon, Navotas, and Valenzuela) area. Honda Cars
Makati Inc. (HCMI) provided calamity loans for its
employees and fast-tracked the early release of 13th
month pay of all employees.
While most employees volunteered and helped coordinate
relief efforts, Ayala Technology Business Incubator’s
Romulo Valientes, who is also the manager of the Manila
dragon boat team, organized his team to rescue people in
flooded areas. They used traditional boats and inflatable
boats to conduct rescue operations.
Bayanihan at Ayala
Ayala companies did not have a shortage of employee
volunteers. More than 1,500 employees from Ayala Land
Inc., Bank of the Philippine Islands, Ayala Foundation Inc.,
Help starts at home
Donations poured in for about 1,500 employees of
Integrated Microelectronics Inc. (IMI) who were affected by
typhoon Ondoy. Cash donations amounting to P352,133
as well as groceries and clothes were distributed to the
affected employees. Ayala Systems Technology Inc. (ASTI)
immediately attended to the needs of its staff who were
affected by the typhoon. By September 29, relief goods
were sent to the most affected employees living in Pasig,
Cainta, and San Mateo, Marikina. Calamity loans with
flexible terms were also extended to help them recover
from the tragedy.
Ayala Properties Management Corporation (APMC)
executives mobilized a crisis management team to
provide assistance to typhoon-affected employees. The
company also distributed relief goods in Metro Manila
evacuation centers, and its employee donations reached
a total of P110,000.
BPI employees offer to use their own cars to bring relief
goods to evacuation centers
Globe, and Manila Water volunteered to repackage and
deliver relief goods to relief and evacuation centers.
About 640 volunteers from Globe helped in relief
operations while other employees raised P211,488.25
in cash and check donations, and through G-Cash
remittance. The telecom company distributed 10,000
packages of relief goods to evacuees in Rizal, Marikina,
Muntinlupa, and Biñan, Laguna.
To help the typhoon victims contact their relatives in the
provinces, Globe set up Libreng Tawag stations and
provided P200,000 worth of prepaid credits. The company
also set up communication support for disaster relief
organizations. Globe also provided 50 SIMs to Nokia’s
free call booths; 10 mobile phones to the Department of
Health command center; Globe Broadband Tattoo units
and cellphone loads to Ateneo de Manila University’s relief
operations; and P15,000 worth of prepaid credits to the
Philippine National Red Cross (PNRC) Rizal Chapter.
Globe’s Donate-a-Load service, which accepts donations
from Globe subscribers, collected more than P2.5 million
for the PNRC. In addition, GCash remittance service
waived transaction charges from September 29 to October
5 to facilitate remittances of overseas Filipinos to their
families and friends in the Philippines.
Manila Water volunteers, on the other hand, went to relief
operations in Rizal, Marikina, Pasig, Bulacan, Novaliches,
Quezon City, Valenzuela, Makati, Mandaluyong, Caloocan,
and Pasay. The water company also distributed thousands
of special water cups sealed with clean drinking water.
The water cups are different from the usual bottled mineral
or distilled water because each contains eight ounces of
the same chlorinated water that Manila Water regularly
produces and distributes to its customers in Metro
Manila’s East Zone.
Thank you. A young girl shows the relief goods she
received from AFI
continued on p.17
16
The official publication of the Ayala group of companies Volume 13, Number 5, September-October 2009
Manila Water adopts risk
management program
BPI sells 475 hectares of farmland to DAR
The Bank of the Philippine Islands (BPI), through the
Department of Agrarian Reform’s voluntary offer to
sell (VOS) program, recently sold to the government
475 hectares of foreclosed agricultural land in different
parts of the country. The turnover of land documents
was held on August 24 at the DAR main office in
Quezon City. BPI was the first bank to participate in
the program under the new Comprehensive Agrarian
Reform Program Extension and Reforms (CARPER) law.
During the turnover BPI Family Savings Bank president
Alfonso Salcedo and senior vice president Yvonne
Lih handed land titles and other bank documents to
agrarian reform secretary Nasser Pangandaman.
“We are grateful to BPI for making this offer. It is
a welcome development and a big boost to our
Comprehensive Agrarian Reform Program. Hopefully,
this will not be the last,” Pangandaman said. He also
said that he hopes BPI’s move would be emulated by
other financial institutions and landowners.
ERM sessions update Manila Water employees on the
objectives and concepts of risk management
Manila Water Company recently announced that it
is adopting an Enterprise Risk Management (ERM)
program as a way of managing risk and uncertainty
in today’s volatile economy. The program will
align Manila Water’s strategy, processes, people,
and knowledge to achieve the company’s risk
management goals and business objectives.
According to the company, all employees must
understand ERM. It should also be a continuous,
dynamic process that is embedded into the Manila
Water way of life and responsive to the changing
environment of a utilities firm. These entail enhancing
the company’s current risk management strategy to
develop a common risk language and framework that
are easily understood by all staff.
To introduce the program’s new concepts, the
company held risk awareness and identification
sessions where ERM champions or chief risk officers
from the company’s Operations, Project Delivery, East
Zone Business Operations, Regulation and Corporate
Development, Corporate Finance and Governance, and
Corporate Resources groups convened to learn and
share ideas.
The sessions included discussions on ERM objectives
and its importance and purpose. Also discussed were
the framework and cyclical nature on which ERM
activities are to be based. Consultants from SGV and
Company facilitated the sessions together with Manila
Water’s risk management team, which included chief
risk officer Marivic Sugapong, Rebecca Sarmenta,
Joselito Lopez, Joseph de Dios, Jose Victor Leachon,
Mary Agnes Te, Bles Bustamante, and Brian Aquino.
Each session started with a message from Manila Water
president Rene Almendras, who likened risks to “land
mines and time bombs just waiting to explode at an
unsuspected time.” He stressed that the company’s
staff must always be on their toes, quick to react to
unforeseen and harmful events.
Company-wide risk management initiatives started in
Manila Water in 2001. The president, group directors,
and selected senior managers gathered in a threehour session to identify the company’s biggest risks.
In 2004, the company’s Internal Audit Department
facilitated the first series of risk management activities
at the operating unit level.
Salcedo said that the offer, with an assessed value
of P242 million, fulfills “BPI’s steadfast attention
to help contribute to the government’s agrarian
reform program.” He also said that another set of
properties, totaling about 500 hectares, is
now being inventoried and will soon be sold
to the government.
Also present during the turnover were DAR
assistant secretary Dominador Andres and
director Leandro Caymo, and BPI officers Noel
Altamirano, Crisostomo Danguilan, Rochelle
Montemayor, and Venie Rañosa. The ceremony
was also attended by DAR field officials from
different regions.
Prior to the August 24 turnover, BPI sold over
749 hectares of farmland to DAR in 2008. The two
batches were part of the 1,800 hectares that the
bank plans to transfer to the government through
the VOS program for eventual distribution to
qualified agrarian reform beneficiaries nationwide.
Some of the properties sold to DAR include
167 hectares of farmland in Southern Tagalog;
144 hectares in Western Visayas; 82.53 hectares
in Northern Mindanao; 51.61 hectares in Central
Mindanao; 40 hectares in Central Luzon;
27 hectares in the Ilocos region; and 14 hectares
in Cagayan Valley.
Learning forums reinforce IMI leadership,
technology competence
To facilitate the exchange of ideas and insights
between industry experts and its employees,
Integrated Microelectronics Inc. (IMI) conducted
learning forums that included sessions on
leadership and new technology applications,
among others.
The first forum, held on July 14 at the Bellevue
Hotel in Alabang, was on leadership and
customer expectations. The guest speaker,
Ayala senior managing director Gerardo Ablaza,
talked about business leadership. “Vision without
capability is merely a dream. Effective execution
defines accomplishment and results,” he pointed
out. Ablaza also emphasized the importance
of articulating and communicating a vision or a
future that the organization can collectively aspire
to, and developing an organizational capability
that would achieve that vision.
Yoshiyuki Yano, president of Toshiba
Information Equipment (Philippines) Inc., talked
about trends, opportunities, and challenges in
the optical storage industry. He said despite the
current financial crisis, there is still an increasing
demand for storage devices like hard disk drives
and solid state devices. Harald Prenzel, resident
engineer of Bosch Inc. for IMI’s dual-purpose
automotive camera project, discussed quality
and productivity. Yano and Prenzel also talked
about their respective companies’ expectations
from their electronics manufacturing services
(EMS) providers.
The second forum, held on July 24, included a
technical learning session for IMI managers and
engineers. The forum tackled the applications
Serafica
talks about
opportunities in
the renewable
energy market
(From left) IMI president Arthur Tan,
COO Emmanuel Barcelon, and Toshiba
president Yoshiyuki Yano listen to a
participant during the technology forum’s
question-and-answer portion
of wireless technology in various electronics
markets. IMI recently developed wireless technology
platforms including a ZigBee gateway platform that
provides a seamless interface between a ZigBeebased network and the Internet.
Joel Joseph Marciano, Jr., associate professor
at the University of the Philippines Department of
Electrical and Electronics Engineering (UPEEE),
lectured on current and emerging technology
applications in computing, communications,
healthcare, and transportation.
The third forum, conducted on September 14, was
about renewable energy and resources. Renewable
Energy Association of the Philippines (REAP)
president Olegario Serafica talked about renewable
energy sources and technologies, and discussed
the opportunities in the renewable energy industry
in the country. Miguel Escoto Jr., associate
professor at UPEEE, focused on the principles and
technology of photovoltaics. He also talked about
relevant topics such as the photovoltaic effect
and photovoltaic technology. Carl Michael Odulio,
also from UPEEE, talked about the applications of
photovoltaic technology.
Renewable energy is IMI’s latest business venture.
The company has started offering services such as
solar wafer development, panel prototyping, and
mass production.
Feature
Young artists take spotlight at Ayala Museum’s ArtistSpace
Artworks depicting Philippine traditions
and values, and nostalgic impressions of
nature and cityscapes filled Ayala Museum’s
ArtistSpace last October.
Projectspace, an exhibit of works by Allan Alcantara,
Aaron Bautista, Carlos “Totong” Francisco II, and
Isidro “Jon” Santos, ran from September 30 to October
12. The artworks explored the concept of space—from
abstract cityscapes to personal spheres of interaction.
These artists from Angono, Rizal said that they “aim to
paint the exterior world in such a way as to evoke the
mysterious richness and vastness of the interior world
each of us carries within… the small things that strike
us as poignant, even if only for a fleeting instant.”
The Center for Art, New Ventures, and Sustainable
Development (CANVAS), a non-profit organization that
promotes Philippine art and culture through literature
and art exhibits, launched its ninth children’s book
Ang Dyip ni Mang Tomas with an exhibition at the
ArtistSpace. The exhibit ran from October 15 to 27. The
exhibit consisted of paintings by Anthony Palermo, the
same paintings that were used to bring the storybook
to life.
Ang Dyip ni Mang Tomas, written by Palanca winner
Genaro Gojo Cruz, is a touching tribute of a son to
his father. The story was inspired by Pinoy icons,
traditions, and values—from jeepneys to simbang gabi
(midnight mass). Originally penned in Filipino, the story
was translated to English by children’s literature writer
Heidi Eusebio Abad.
Dyip - Gulay by Anthony Palermo
Widening 48 x 36 in Mixed Media 2009 by Aaron Bautista
Ayala Museum’s ArtistSpace promotes Philippine
contemporary art and talent by featuring different artist
or group of artists every two weeks.
Ondoy and Pepeng aftermath: Compassion overflows
continued from p.1 5
36,000 individuals. The feeding program conducted
daily food service operations to barangays that are either
underserved or have not been reached at all by other relief
operations. AFI committed P50,000 to the program.
US-based Filipinos coursed their cash and in-kind
donations through Ayala Foundation USA (AF USA).
Pamantasan ng Lungsod ng Maynila, through its PLM
Scholarship Foundation, and International School–Manila
were the first organizations to partner with AF USA to
distribute the donations.
Manila Water employees prepare relief bags for distribution
to affected areas in Rizal, Pasig, and Marikina
Manila Water has also dispatched its four mobile treatment
plants to Pasig, Taytay, and Biñan, Laguna to process and
convert raw water and floodwater to potable water.
AFI employees trooped to several relief centers to
repackage food and other basic needs for affected
families in Rizal, Pampanga, Parañaque, Marikina,
Bulacan, and Quezon City, as well as in communities
surrounding Laguna Bay. Twenty-seven AFI volunteers
went to Barangay Nangka in Marikina on October 12 to
help Kain na Juan, a feeding program supported by the
Ricky Reyes Foundation. The volunteers set up a mobile
soup kitchen on the sidewalk and were able to feed about
To facilitate calls for assistance, online donation
mechanisms were also set up in the AFI and AF USA
websites. Civic and religious organizations like Caritas
Manila, SOS Children’s Villages Philippines, and Pathways
to Higher Education Program also partnered with the
foundation to reach more devastated areas. In addition, AF
USA waived its five percent service fee on all donations for
typhoon Ondoy relief operations until the end of October.
AF USA was able to raise $185,254.66 from 1,206 donors
including companies such as Yahoo, Microsoft, and
Hewlett-Packard (HP).
Business as usual
Aside from restoring business operations to normal several
days after Ondoy hit the country, Ayala companies also
offered special services and promos to affected residents
and families.
Manila Water restored the
water supply in Metro Manila’s
East Zone within eight days
after Ondoy struck. The
company also postponed
foreign currency differential
adjustments and household
disconnections for the entire
month of October, and
implemented a disconnection
moratorium to give customers
with pending bills more time
to settle their accounts. Manila
Water also sent 31 desludging
tankers to 74 evacuation
centers and deployed 25
tankers carrying recycled water
to assist in cleaning operations.
A Globe BridgeCom
volunteer serves with
a smile
Globe, Manila Water join in relief efforts for Pepeng victims
Barely a week after Ondoy, typhoon Pepeng struck
northern Luzon and caused floods and landslides in
Regions I and II. Globe BridgeCom immediately sent relief
packages to about 4,000 families in various evacuation
centers in Villasis and Dagupan City in Pangasinan.
HCMI offered a 30-percent subsidy on oil parts and
lubricants for flood-related repairs.
Globe has also launched Bangon Pinoy, a program that
aims support community rebuilding activities in typhoon
devastated areas. The company allotted P300 million for
special assistance packages, and plans to coordinate with
cooperatives in northern Luzon to help the local industries
recover from the tragedy.
BPI and Wells Fargo and Company, meanwhile, waived
remittance service fees for customers sending money using
the ExpressSend service to their families in the Philippines.
Manila Water, meanwhile, deployed three of its four mobile
treatment plants to Pangasinan to process and supply
drinking water for residents of Lingayen and Dagupan.
18
The official publication of the Ayala group of companies Volume 13, Number 5, September-October 2009
Manila Water scores high in
global survey on transparency
Manila Water Company recently placed third in a survey conducted by the Interfaith Center
on Corporate Responsibility (ICCR) based on environmental, social, and governance
disclosures. Manila Water, the only Asian company to rank high in the ICCR survey, bested
other internationally prominent water utilities in the world, including Thames Water of the
United Kingdom and Veolia Water, which serves several countries in Europe, the Middle
East, and Asia.
The Ayala-led water utilities company ranked third based on a number of factors such as
service quality, equitable access, and planning for water scarcity and climate disruptions.
The survey revealed that the public utilities covered by the survey did better than its investorowned counterparts, and that US firms in general were trailing its counterparts from the
Philippines, UK, and Spain.
“We are pleased with the outcome of ICCR’s study. The results affirm our commitment to
adhere to the highest standards of corporate governance and sustainable development. This
study will also help us determine areas for further improvement as we strive to contribute
toward the enhancement of reporting standards in the water industry,” Manila Water
president Rene Almendras said.
Out of a maximum score of 63, the Department of Water and Energy of New South Wales,
Australia, topped the list with a score of 55. The New York City Department of Environmental
Protection came in second with a score of 50, while Manila Water came in third with 49.
ICCR is an organization of 275 institutional investors representing over $100 billion in
invested capital. The organization aims to build a more just and sustainable world by
integrating social values into corporate and investor actions.
BPInoy Learning Series visits Cebu
Affinity Express to provide creative
design services to ALI, Globe
Affinity Express, Inc., a unit of LiveIt Investments, recently signed long-term contracts
to provide creative design services to Ayala Land Inc. (ALI) and Globe Telecom.
Ayala Land chairman Fernando Zobel de Ayala and president Antonino Aquino
signed the contracts with Affinity Express on October 19, while Globe chairman Jaime
Augusto Zobel de Ayala and president Ernest Cu inked the agreement on October
21. Both meetings were attended by Affinity Express CEO Kenneth W. Swanson and
president of Philippine operations Ricardo Moran, and LiveIt chief executive officer
Fred Ayala.
The contracts with ALI and Globe cover marketing collateral concept and design,
environmental graphics, and online advertising development and production. Affinity
Express is a leading multinational provider of high-volume advertising and marketing
design solutions with production centers in Pune, India and Manila.
LiveIt Investments, the holding company for Ayala’s investments in the business
process outsourcing (BPO) sector, acquired Affinity Express in 2006. Affinity Express
has since established a marketing communications division, hired talent with
advertising agency backgrounds, and developed new services that would enable it to
become more competitive in the creative design industry.
New partnerships build up
Globe as major ICT player
economic growth. For the past two
years, Globe Business and PDB have
supported several activities that aim to
benefit Filipino entrepreneurs. Some of
these activities include the SME Toolkit
Roadshow, a series of seminars that
teach entrepreneurs how to improve
business strategies and explore new
business solutions; and the SME
Speaker Series, which invites experts
and resource speakers to discuss
relevant business topics.
To help more overseas Filipinos and their families manage their finances,
the Bank of the Philippine Islands (BPI) held a BPInoy Learning Series
caravan on September 20 at the Ayala Malls Cebu. Through the event,
BPI conducted seminars on financial management and introduced its
wide range of products for overseas Filipinos.
The Cebu event was also attended by Wells
Fargo representatives, who raffled off prizes
to its ExpressSend clients. A partner of BPI,
Wells Fargo allows US-based Filipinos to
utilize its ExpressSend cash transfer service
to send money to the Philippines.
“We continue to go around the country
and take on the role of educator.
Overseas Filipinos contribute substantially
to our country’s growing economy. As
a bank, we want to provide financial
education to empower our global Filipinos
to fulfill the dreams that fueled their
decision to go abroad,” said BPI overseas
banking and channels services group head
Teresita Tan.
The BPInoy Learning Series is a part of
BPI’s Expat Pinoy program, which aims
to inform overseas Filipinos and their
families on how to save, invest, and
make use of available technology to do
banking transactions. The learning series
also function as a tool to drive BPI’s
institutional goal to provide Filipinos with
the knowledge they need to take charge of
their financial future.
(Left) Globe Business enterprise
segments head Jesus Romero signs a
partnership agreement with T-System’s
telecommunications services and solutions
Asia-Pacific vice president and regional chief
technical officer Dieter Sieber
Globe Telecom’s corporate arm
Globe Business continues enter
into strategic partnerships with
other firms in order to deliver quality
and innovative business solutions
that fit every business need. The
company recently entered into
several agreements to develop costefficient business solutions and to
help promote small and medium
enterprises (SMEs) in the country.
T-Systems, a Deutsche Telekom
Group company, chose Globe
Business to deliver connectivity
solutions and provide international
private lines and domestic leased
lines to T-Systems’ Philippine
business center. Globe was also
tasked to provide a virtual point-ofpresence (PoP) to enable T-Systems
to sell services to its global clients
that have branches in the Philippines.
BPI Learning Series holds seminars in various parts of the country to educate
more overseas Filipino families on how to monitor and control their finances
Globe Business also partnered with
Planters Development Bank (PDB)
in recognizing and promoting the
important role of SMEs to the country’s
Globe Business and Air 21, a total
logistics solutions provider, have also
entered into a partnership that would
enable Air21 to manage high-volume
of text messages through Globe
Business’ TxtConnect.
TxtConnect is a web-based service
that allows companies to broadcast
text messages to pre-registered
groups such as employees, suppliers,
and customers. The service also
provides instant, targeted, and flexible
communication solutions so Air21 can
reach its employees and customers
faster and more efficiently.
Phil BXT Corporation also chose
Globe Business as its communications
solutions provider for its project—the
Imperial Palace Waterpark Resort
and Spa in Maribago, Mactan Island,
Cebu. Globe Business will provide Phil
BXT and Imperial Palace with reliable
connectivity solutions to meet their
business operations requirements.
The Imperial Palace is an eight-hectare
resort with 556 rooms, 180-meter-wide
beachfront, waterpark, spa, fitness
center, marine sports, restaurant,
wharf, and business center, among
other world-class amenities.
Bulletin Board
Globe Data Center
receives ISO certifications
LA-based Filipino chefs to
support AF USA benefit dinner
Four of Los Angeles, California’s best Filipino-American culinary artists and
restaurateurs will headline a special benefit dinner organized by the Ayala
Foundation USA for underprivileged Filipino children on November 7.
The benefit, called Dining with the Chefs, will feature the culinary repertoires
of Cecilia de Castro, Andre Guerrero, Carlito Jocson, and Gary Menes. The
event will be hosted by Leilani and Christina Raquel in their private residence
in Los Angeles.
Globe Business continues to assure its customers of consistent and effective
business process delivery with its recent acquisition of an International
Organization for Standardization (ISO)* 27001:2005 certification for its Globe
Data Center.
Aside from showcasing the culinary expertise of US-based Filipino chefs,
the fundraiser will urge the Filipino-American community to support
development projects in the Philippines. A similar benefit dinner last year,
called Filipino Bytes, raised more than $50,000 for such projects.
“Ayala Foundation USA is thrilled at the participation of these internationally
renowned Filipino chefs at our Los Angeles fundraiser. It highlights the
capacity of Filipinos to be globally competitive as well as their generosity
in supporting worthy causes for underprivileged children and youth in our
homeland,” AF USA president Victoria Garchitorena said.
Ayala Foundation USA is a recognized 501c3 organization that creates
opportunities for Filipinos in the United States to support social development
projects in the Philippines by facilitating tax-deductible contributions to social
development initiatives.
PhilamLife and BPI
announce strategic life
insurance joint venture
To explore new business opportunities, the Philippine-American
Life and General Insurance Company (Philamlife) and the Bank of
the Philippine Islands (BPI) have agreed to enter into a strategic
bancassurance joint venture. Bancassurance, or Bank Insurance
Model, is the term used to describe the partnership of a bank and
an insurance company wherein the insurance company uses the
bank’s sales channels to sell insurance products.
Globe Business officers show off the subsidiary’s new ISO certifications. In photo
are (from left) ECMS Consultancy managing consultant Elmer Cruz, AJA Registrars
Ltd. general manager Paul Bagatsing, Globe enterprise product management head
Luis Villanueva, Globe Business head Gil Genio, Globe Business network operation
head Peter Tan, and Globe chief technical officer Rodell Garcia
The Globe Data Center was issued an ISO 27001:2005 certification for meeting the Information
Security Management System (ISMS) standard. The center also received an ISO 9001:2008
certification upgrade for meeting the Quality Management System (QMS) standard. Conforming
to ISMS and QMS standards enable Globe Data Center to minimize security risks and ensure that
information from clients remain confidential.
Both certifications were awarded to Globe by Anglo Japanese American (AJA) Registrars Ltd., a
certification body accredited by the United Kingdom Accreditation Service (UKAS).
The Globe Data Center manages critical ICT resources and the needs of enterprises that require the
highest level of security, availability, reliability, and redundancy. With four data centers in Luzon and
Visayas, Globe Data Center is the only multi-site data service center in the Philippines.
*ISO is not an acronym for the organization’s full name. The organization adopted ISO based on the
Greek word isos, meaning equal.
As a result of the joint venture, Philamlife will acquire a 51percent stake in Ayala Life Assurance Inc., BPI’s life insurance
subsidiary. Ayala Life will serve as the platform for BPI’s and
Philamlife’s partnership.
Philamlife will bring insurance distribution, product development,
and innovation into the joint venture, particularly in the area
of bancassurance, while gaining exclusive access to BPI’s
customer base via its extensive branch network. Philamlife is
currently in the process of becoming part of the AIA Group. The
AIA Group is a leading pan-Asian life insurance organization with
over $60 billion in assets and over 20 million customers.
BPI Capital and ING acted as financial advisors to BPI, while
Deutsche Bank acted as sole financial advisor to Philamlife and
AIA for the joint venture.
SingTel subsidiary acquires stake in Ayala Systems Technology Inc.
SCS Computer Systems Pte Ltd, a company owned by Singapore
Telecommunications Limited (SingTel), has recently purchased shares in
the capital of Ayala Systems Technology Inc. (ASTI) for an aggregate cash
consideration of P7,204,940 or P0.85 per common share
According to the agreement, Gartner will provide ASTI with reliable industry data,
trends, and research so that the Ayala-led company would have solid and reliable
information before it formulates business decisions and strategies.
Gartner was also tapped to provide ASTI with market trends and industry
information on major global markets including Europe, Japan, and North America.
ASTI is jointly owned by Ayala’s Azalea Technology Investments, BPI Computer
Systems Corporation, and Mitsubishi Corporation. The acquisition brings SCS
Computer’s shareholding in ASTI from 30 percent to 51 percent. The remaining 49
percent of ASTI shares continue to be held by Azalea.
ASTI is one of the fastest growing information technology (IT) services companies in
the Philippines. Established in 1988, the company specializes in offshore software
development for companies based in Japan, Europe, North America and Australia.
To further improve its competence in the global market, ASTI recently signed an
agreement with Gartner Inc. to acquire critical market research information from Gartner.
Gartner is a major IT research and advisory company that provides technologyrelated insights to IT and telecom companies, business executives, government
agencies, and technology investors.
Held on August 8 at the Raffles City Tower in Singapore, the signing was attended
by ASTS country manager Kissinger Reyes, ASTI operations director Jun Lasco,
and representatives from Gartner.
20
The official publication of the Ayala group of companies Volume 13, Number 5, September-October 2009
Ayala Museum’s Ring of Fire
celebrates Southeast Asian
ceramic art
Ayala Museum brought together the
EVENTS
Events@FHL
Digital 101: Photography and the Computer
November 11, 12, 16, 18, and 19
6 p.m.– 9 p.m.
works of 26 Southeast Asian ceramic
artists in Ring of Fire, an exhibit that
Primer on Lighting +
Lighting for Portrait Photography
November 7 and 14
9 a.m. – 5 p.m.
aims to showcase new interpretations
and techniques in the traditional
art of pottery. The exhibit ran from
September 21 to October 4.
Basic Creative Writer: A Beginner’s Course
November 11, 18, and 25 and December 2 and 9
6 p.m.– 9 p.m.
Philippine artist Hadrian Mendoza with his
work, Carabao
For more details,
please call 892-1801, send an SMS to 0917 559 4417 and
0917 561 2413, or e-mail [email protected] and
[email protected], or visit filipinaslibrary.org.ph
Events@Ayala Museum
Philippine artist Winnie Go with her work,
A Child’s Dream
For the first time in the country,
64 contemporary works of ceramic artists
from the Philippines, Indonesia, Malaysia,
Singapore, Thailand, and Vietnam were
displayed in one exhibit. The displays
revealed the variety of techniques and
forms used in creating the ceramic pieces.
Ring of Fire pays homage to the ring or
network of artists who create new works
that invigorate the tradition and art of
ceramics in the 21st century.
Southeast Asian artists who participated
in the event included Ahadiat Joedawinata
of Indonesia; Peter Low, James Seet,
Lileng Wong, and Yeow Seng Cheah of
Malaysia; Teck Heng Tan and Thomas
Cheong of Singapore; Bathma KaewNgok of Thailand; and Bao Toan Nguyen
of Vietnam. Filipino potters who displayed
their latest works included Jon and Tessie
Pettyjohn of Pansol in Calamba, Laguna;
Hadrian and Camille Mendoza of Makiling
in Los Baños, Laguna; Jaime de Guzman
of Candelaria, Quezon; Colorado-based
Nelfa Querubin of Iloilo; Manila-based
Malaysian artist James Seet with his work,
Effervescent Series
sculptor Julie Lluch of Iligan; Pete
Cortes of Bulacan; Pablo Capati of
Batangas; Joe Geraldo of Bacolod; Mark
Valenzuela of Dumaguete; Winnie Go and
Joey de Castro of Makati; and Siegrid
Bangyay and Lope Bosaing of Sagada.
The exhibit was supported by Toyota
Foundation Japan, the Philippine High
School for the Arts, Filipino Web Services,
Hadrian Mendoza, and Crown Plastic
Products Inc.
Ring of Fire was part of this year’s Zeroin project. Zero-in is a consortium of
five leading private museums in the
Philippines: Ateneo Art Gallery, Bahay
Tsinoy, Lopez Memorial Museum, Museo
Pambata, and Ayala Museum.
Every year, the consortium holds a series
of exhibitions that follows a common
theme. This year’s theme, Periphery,
focuses on subjects and art forms that
were never fully understood or accepted
but remain instilled in our consciousness.
Fernando Zobel in the 1950s: The Formative Years
Ongoing until January 17, 2010
Third floor galleries
Conversations with Cid Reyes on Architect Lor Calma: Paintings Sculptures
November 14
3 p.m. – 4 p.m.
Free with museum admission
Greenbelt Art Workshop | Abstract Sculptures with Wed Lodriga
November 14
2 p.m. – 5 p.m.
Greenbelt 5 Area
Free admission, first come first serve
Greenbelt Art Workshop | Abstract Sculptures with Wed Lodriga
November 21
2 p.m. – p.m.
Greenbelt 5 Area
Free admission, first come first serve
Ambeth Ocampo lecture on Crossroads of Civilization
November 28
10:30 a.m. – 11:30 a.m. and 2:30 p.m. – 3:30 p.m.
P300 for members/students
P400 for regular guests
For more information, please call 757 7117 to 21,
e-mail education@ayala museum.org or visit ayalamuseum.org
The Editorial Team
Publisher Victoria Garchitorena
Editor-in-Chief Maritoni Ortigas
Editorial Consultant Emi de Lara
Managing Editor Alex Gregorio
Deputy Managing Editor Rose Raguindin
Assistant Editor Janella Cacdac-Siena
Graphic Designer Izza Lambino
Advertising Manager Ciela Cayton
Advertising Assistant Anne Marie Alim
Photographer Jaime Martinez
Digital imagist Jose Reginald Juanico
Correspondents
Ayala Aviation Jaime Peralta Jr.
Ayala Business Club Carole Guamen
Ayala Corporation Janella Cacdac-Siena
Ayala Foundation, Inc. Paul de Guzman
Ayala Land, Inc. Jorge Miguel T. Marco
Ayala Property Management Corp. Christine Lim-Siruelo
Ayala Systems Technology, Inc. Genesis Bautista
Bank of the Philippine Islands Reena Dungca
Globe Telecom Marigold Endriga
Honda Cars Makati, Inc. Monina Macavinta
HRMall, Inc. Gabby Mejia
Integrated Microelectronics, Inc. Fred Blancas
Isuzu Automotive Dealership, Inc. Monette Gaela
Manila Water Company Carla May Beriña-Kim
Timezone Ana Cardenas-Benitez
Editorial Office
Filipinas Heritage Library
Makati Avenue, Ayala Triangle
Makati City 1224, Philippines
Telephone (632) 892-1801 local 14
Facsimile (632) 892-1810
Email [email protected]
URL www.ayala.com.ph/ayalanow

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