Atma Annual Report 2010-11



Atma Annual Report 2010-11
Annual Report 2010–2011
About Atma
Vision Quality Education for All Children
Letter from the Founder 2
Board of Trustees 3
About Atma 4
2010-2011 Year Summary 5
Atma Partners
CHILDReach 8
Masoom 12
Reality Gives 14
Graduated Partners 20
Overview 22
Volunteer spotlights 23
Fundraising details 28
Mumbai Marathon 28
Accountability Measures 29
Financials 30
Future of Atma: For Quality Education 32
Atma Annual Report 2010–2011
Mission To build the capacity of NGOs and the
development sector as a whole, by engaging in
­effective and profound collaborations with organisations that are focused on children, education and
community development.
Letter from the Founder
We are excited to bring you our 2010-2011 Annual Report. The year ended with Atma
celebrating our 4th Anniversary as an organisation. Founded in 2007, Atma supports
the development of Quality Education through our unique capacity building model.
Friends often ask ‘Why has Atma been successful?’ ‘How has Atma grown so much, and
reached so many NGOs, children and families in just a few short years?’ The answer
to that question is action. Action is the single greatest reason why Atma is where it is
today: not talk or ideas about change, but action to make it happen.
Moving from idea to action, Adrienne Van Dok and I founded Atma in March 2007.
Since that time, Atma has helped our partners to reach over 11, 000 beneficiaries across
the city of Mumbai.
Atma is where it is today because people have acted and given. What Atma has received in time, money, energy and expertise cannot be counted. It is this giving
that, in the most extraordinary and serendipitous ways, has made the difference between idea and action.
Here are some of Atma’s greatest milestones over the past four years:
2007 Atma was formally established as a registered Trust, with the support of Trustees Rahul Sood and Mahesh Rathod. Atma
works with our first four Atma Partners - Muktangan, Nareshwadi, Mumbai Mobile Crèches and CHIP.
2008 Atma moves into our first office and hires two more staff members.
2009 Atma’s Volunteer Program has hosted over 50 volunteers to date. These are skilled professionals who have completed
projects like curriculum development and Human Resources strategies for Atma partners.
2010 to 2011 Highlights:
Atma’s staff expanded from two to five people to meet the needs of the growing, thriving organisation. Atma delivered
11,260 service hours to four Atma Partners.
Masoom and the Foundation of Mother and Child Health join as Atma Partners
Atma runs in the Mumbai Marathon with two corporate challenge teams
Atma hosts our 100th volunteer
Atma Annual Report 2010–2011
2010-2011 marks my last year as the head of Atma in Mumbai: I will continue to work with Atma (Mumbai) in an advisory capacity while focusing on the development of Atma Australia. I am pleased to have Mary Ellen Matsui, my friend and colleague
over the past two years, to carry Atma’s mission and vision forward in the role of Executive Director.
Atma is growing faster than ever. Our future plans include a much wider dissemination of knowledge gleaned from the Atma
Partnerships through workshops, trainings and publications. By creating workshops on NGO best practices, we at Atma will be
able to share our learnings with a wider audience, effectively contributing to the development sector as a whole. 2011 will be
an exciting year for Atma.
Action is the most powerful tool Atma has harnessed towards our vision of Quality Education for all children. Moving forward,
I want to acknowledge every person along the way who has contributed towards Atma’s vision. Our impact is your action.
With gratitude,
Hayley Bolding
Atma’s Board of Trustees
Mr. Mahesh Rathod
Mr. Rathod is the Country Head (Investment) for the Australian Trade
Commission, the Australian Federal Government’s Trade and Investment Agency. One of Atma’s founding trustees, Mahesh previously
worked for the Government of Mauritius as Regional Director. He is
also a board member of ANZBAI (Australia New Zealand Business Association of India), and the Education Committee of MEDC (Maharashtra Economic Development Council). He held the position of President
at the Rotary Club of Bombay Harbour (2010-11). Mahesh’s extensive
community involvement only adds to his dedicated support of Atma.
Dr. Rahul Sood
Dr. Sood is a Mumbai native. He studied at Cathedral School and then
focused on Economics at Elphinstone College. Dr. Sood earned his BA
in Film at Stanford University, a MS in TV-Radio at Syracuse ­University,
and his PhD in Communication Research from Stanford University.
When he returned to Mumbai from the US in the mid-90s, Rahul focused his career on pro-social TV serials for India’s lesser-advantaged
children under the Gudia Ghar banner.
Upon witnessing the true need of Mumbai’s NGOs and the passion that
Lee Bolding and Adrienne Van Dok held for the cause of Quality Education, Dr. Sood agreed to support Atma’s vision.
Atma would also like to recognize the following ­individuals as dedicated advisors of Atma’s work.
Naresh Kripalani
Harinakshi Somaiya
Deepak Kanabar
Lalita Uttamsingh
Danny Carroll
Amit Murugkar
“Atma is so lucky to have Trustees­
Mahesh Rathod and Rahul Sood, and
advisor Naresh Kripalani. Their dedication
and steadfast governance is why Atma
has reached where we are today.”
Mary Ellen Matsui, Atma Executive Director
Atma Annual Report 2010–2011
Atma is looking to expand its Trustee Board to six members in the
­coming year.
Understanding this Annual Report
This Annual Report features the Impacts and
Outcomes for the 2010-2011 Atma Partnerships.
Atma defines an Outcome as results experienced by the partner due to various program
interventions throughout the period of the
partnership. The outcomes are listed in a nonstandardized manner to give you the reader a
more detailed view of the benefits the partner
Atma Annual Report 2010–2011
Atma defines Impact as meaningful changes that
the organisation and/or beneficiaries experience
due to the organisation’s long term partnership
with Atma. Impacts have a macro-effect on the
organisation: they are tracked on an annual basis
and showcased in varied formats.
About Atma
Atma is an NGO that helps other NGOs provide Quality Education.
Founded as a Trust in 2007, we work to address the issue of Quality Education for underprivileged children and young adults through a unique
consultancy model.
Atma partners with dynamic organisations that work in educational
development in Mumbai, India. Each Atma Partnership is an intensive
three year collaborative process, where Atma addresses capacity needs
and helps NGOs to create and execute growth plans.
Combining consultancy, training, advocacy and skilled volunteers, the
Atma Model allows Atma Partners to look beyond their day to day resource constraints and maximise their impacts in the educational sector.
Year Summary 2010–11
2010-2011 has been a big year for Atma.
goodbye lee Atma Founder Hayley Bolding stepped out of daily
­ perations in Mumbai, moving back to Melbourne to expand Atma’s
Australia Chapter.
atma’s anniversary We celebrated our 4th Anniversary in April with
over 100 of Atma’s closest supporters in Mumbai.
expansion of the atma team Our staff has grown from 3 people to
6, and we are excited to continue growing.
Atma Annual Report 2010–2011
2011-2012 promises to be a fantastic year for atma We look forward to creating an even bigger impact on Quality Education in Mumbai.
Total Outcomes: 60 Atma Partner Outcomes
Atma produces a partnership outcome every two weeks. Partnership
outcomes include everything in the organisational development spectrum, from the induction of administration systems to the planning
and implementation of new programs.
hours of service In 2010-2011, Atma delivered 11,240 service hours
to Atma Partners. The total hours are broken down into different areas:
Atma Consultancy 669 Hours
The Atma Partnership Manager meets with each Atma Partner on a
weekly basis.
Atma Advocacy 78 Hours
partnering Summer Starr, Atma Partnerships ­Director,
at the Masoom office
Atma’s advocacy services focus around creating a platform for awareness, resource-sharing and exchange between NGOs.
Atma Workshops 130 Hours
Atma holds workshops on topics specific to the NGO sector in Mumbai.
Atma Workshops are open to Atma Partners and other NGOs.
Partner-Specific Training 133 Hours
Atma holds trainings for Atma Partners to gain specific skills required
to help grow their organisations.
Atma Volunteer Work Hours 8700
8700 Volunteer Hours – Delivered by 28 volunteers from 11 different
countries. Atma Volunteers are professionals in their respective fields
of expertise.
Volunteer Support 1530 Hours
Atma Annual Report 2010–2011
Atma Volunteers are an integral part of the Atma Model. Volunteers
give of their time, energy and expertise to support Atma Partners in
their growth, and play a valuable part in Atma’s impact. Atma invests in
each individual volunteer, supporting them through professional feedback, training, mentoring, cultural integration and support. Volunteers
are incredibly effective in their work with Atma Partners because of
Atma’s holistic support.
Atma Contribution Hours*
Atma Partner Outcomes
Atma Consultancy Hours
Atma Volunteers
Volunteer Work Hours
Volunteer support hours
*Atma contribution hours consist of consultancy, workshops, partner-specific trainings,
volunteer work hours and volunteer support.
Atma Partners
CHILDReach 8
Foundation for Mother and Child Health (FMCH) 10
Masoom 12
Reality Gives 14
Graduated Partner
Muktangan 20
Atma Annual Report 2010–2011
Current Partners
Current Partner, year 2
CHILDReach is a school for children with learning difficulties ranging
from dyslexia to disgraphia and ADHD. With a low student/teacher
ratio and educational programs designed to suit individual learning
needs, CHILDReach creates a holistic learning environment in which
children with learning difficulties can excel. CHILDReach became an
Atma Partner in May 2009.
Children with learning difficulties are not underprivileged in the traditional sense of the term, but they are underserviced; not given an equal
opportunity to access quality educational offerings. CHILDReach’s
focus on creating and providing Quality Education for children with
learning difficulties makes them an ideal Atma Partner.
Atma 2010-2011 Outcomes
attention A student at CHILDReach
“I’ve moved away from day to day thinking
and am focusing further down the line,
at one year or three years in the future.
We are working on concrete goals and
setting new ones.”
Atma Annual Report 2010–2011
Kirti Thakur, Director and Founder at CHILDReach
1. Created the CHILDReach OUTReach Programme Guide to outline the
reasoning, the need and the structure of the OUTReach Programme
2. Facilitated the development of a one year organisational budget
3. Created marketing materials including a brochure and mailer to address the OUTReach Programmes’ communications needs of both
parents and schools participating in the OUTReach Programme
4. Created a brochure to market the CHILDReach School to donors
and general public
5. Developed HR processes to decrease staff turnover by taking feedback from exiting staff
6. Developed a three level curriculum to be used in the OUTReach
Programme to address the English deficit in students, and a matching manual to ease the teacher’s ability to use the curriculum.
7. Developed a lesson plan template that will allow teachers to plan
their programming more easily and document lessons for future use.
8. Formed a Steering Committee for the development of the OUTReach Programme
The Atma Partnership has resulted in the formalisation of OUTReach:
a scalable arm of CHILDReach that offers remediation for children with
learning difficulties in other schools. With the implementation of the
Right to Education Act, replication of the OUTReach Programme is
more important than ever as more students with learning difficulties
will have to stay in mainstream schools and go even further in their
academic careers before receiving access to appropriate learning assistance. The OUTReach Programme hopes to grow to reach more of
these students.
childreach beneficiary focus Rabiya
About CHILDReach
Rabiya is 12, and joined CHILDReach school three years ago. Since
becoming a student at CHILDReach, Rabiya has been able to excel in
subjects that were previously inaccessible to her. This is because CHILDReach offers Rabiya a classroom environment and specialised attention that supports her unique learning style.
Founded as a society
Functioning since 1987
75 beneficiaries in 2010-2011
CHILDReach aims to create an environment where students with learning difficulties can thrive, by challenging the unique abilities of each
child. Occupying a floor of a BMC school in Santacruz, CHILDReach
school has been an Atma Partner since June 2009. Atma-CHILDReach partnership
Rabiya attended two different schools before hearing about CHILDReach. In her previous schools, Rabiya lost confidence because she
was not given appropriate time to answer questions she was asked.
Rabiya has Attention Deficit Disorder and has trouble forming her sentences because of poor short-term memory. She needs a little bit more
time to effectively communicate, but is otherwise not limited in her
capacity for learning.
At CHILDReach, children attend classes of different levels for each individual subject, depending on their ability. When children do not have to
study all subjects at the same level, they’re able to excel in their areas of
strength without being held back. The CHILDReach teachers support each
student in their specific learning style and challenge them as they need.
8 distinct outcomes
6 Hours Advocacy
30 Hours Atma Workshops
72 Hours Consultancy
30 Hours Partner-Specific Training
3 Volunteers
1500 Hours Volunteering
282 Hours Volunteer Support
1920 Hours Total Partner Contact
Donations Facilitated INR 5000 sponsorship for
printing of stationery, INR 75,000 donation towards the school program
rabiya Rabiya in her classroom at CHILDReach
Atma Annual Report 2010–2011
“Rabiya is a proactive student and a very keen learner. We give her the space
to develop at her own level in each subject, and we’re glad to see how much
she has grown,” said Juliet Thakkar, Rabiya’s main schoolteacher.
Foundation for Mother
and Child Health (FMCH)
Current Partner, year 1
The Foundation for Mother and Child Health (FMCH) provides preventative health and nutrition education to communities in Mumbai.
Through FMCH’s regular health clinics and other events like skits and
performances, young mothers and children have access to medical interventions as well as nutritional education. FMCH became an Atma
Partner in June 2010.
Without the strong foundation that is built through proper nutrition,
any efforts to educate a child can only reach him or her halfway. FMCH’s
holistic view of education is a dynamic interpretation of Atma’s vision
of Quality Education for every child.
Atma 2010-2011 Outcomes
health A little girl enjoying a nutritious snack at FMCH
Atma Annual Report 2010–2011
“The Atma Partnership has given FMCH
the necessary skills and support to grow
the organisation. In the beginning of
2010–2011, we had 175 beneficiaries.
Through Atma’s guidance and professional
­volunteers, were able to reach over 350
beneficiaries and open two new centres.
Without providing ‘stepping stones’ to
navigate the growth process, we would not
have had the ability to increase our outreach to such an extent.”
Dottie Wagle, FMCH Chairperson
Developed a new vision and mission statement for FMCH
Facilitated the strategic planning process
Developed and documented the FMCH ‘Bloom’ nutrition programme
Completed analysis of the Bloom Programme impact and the program best practices
Assisted with initial planning for the new Community Centre in
Ram Dev Nagar
Assisted with community needs assessment
Created systems for qualitative feedback, monitoring and evaluation of FMCH programs
Advised on developing sound quantitative data collection and
monitoring program impact
Developed branding guidelines for all FMCH publications and
marketing collateral
Created Marketing and Fundraising guidelines to outline communications procedures
Completed a new promotional brochure, letterhead, and banner
Designed and launched a new website
Created fundraising flyer and donation letter
Developed stock branding photos
Developed fundraising proposal for nutrition program
Facilitated a donation of INR 75,000 towards the Bloom Programme
The Atma Partnership has resulted in a re-focusing of vision and mission and a formalization of programs and communications that will
allow FMCH to replicate and grow at least two fold in the coming year.
The hope is that together we are building a model of health and nutrition services that can be brought to any community.
Sheetal is 27 years old, and was born and brought up in Mumbai. Sheetal
and her 4 year old daughter have been a part of the Bloom Programme
at Mahila Ward, Mahalaxmi, since it began in July 2010. Prior to joining the programme, she lacked the knowledge of nutrition and access
to clinical support to keep her daughter and her family in the best of
The Bloom Programme was designed to give children like Sheetal’s
daughter a head start by providing regular doctor visits and nutritional
counselling. In addition, Sheetal is learning ways to keep her daughter
and family in good health with better hygiene, nutrition and cooking
At each clinic, a paediatrician, a nutritionist and a social worker provide
medical interventions and preventative health education to families
with young children. The program also consists of workshops like interactive skits designed to teach nutrition and cooking demonstrations to
highlight nutritious foods. FMCH tracks the progress of each child, using tools to measure the impact of their interventions and using feedback from beneficiaries to tailor their program to the needs of the specific community. This is what
makes FMCH’s work so effective for women like Sheetal: by not just
providing clinical interventions, but by educating the community as a
About Foundation for Mother
and Child Health (FMCH)
Founded as a registered trust
Functioning since 2010
175 beneficiaries in 2010-2011
Atma-FMCH partnership
16 distinct outcomes
20 Hours Atma Workshops
110 Hours Consultancy
5 Hours Partner-Specific Training
2 Volunteers
1000 Hours Volunteering
192 Hours Volunteer Support
1327 Hours Total Partner Contact
sheetal Sheetal and her daughter at Mahila Ward
Atma Annual Report 2010–2011
fmch beneficiary focus Sheetal
Current Partner, year 1
Masoom believes that night school students should not be at a disadvantage because of poor educational offerings, but should be praised
for their commitment to learning. Masoom works in Mumbai night
schools to improve all facets of the night school student’s educational
experience, from infrastructure to curriculum. Masoom became an
Atma Partner in April 2010.
Masoom is dedicated to the development of excellent educational services for night schools students, so that despite the odds, they may excel
academically. This commitment to Quality Education makes Masoom a
fantastic Atma Partner.
Atma 2010-2011 Outcomes
studying A Masoom night school student
“Atma and the Atma volunteers have been
a great support for Masoom. ­Planning
meetings with Atma helps us prioritise
issues to work on, and volunteers provide
the hands-on support we need to execute
our plans.”
Atma Annual Report 2010–2011
Nikita Ketkar, Masoom Founder
1. Created the strategic plan and action to develop a brand identity
for Masoom
2. Developed an effective Masoom website and a manual for website
3. Created Masoom’s 2009-2010 Annual Report
4. Designed a promotional brochure for Masoom
5. Analysed and evaluated Masoom’s staff structure and HR policy
6. Developed new management positions, job roles and a recruitment process for Masoom
7. Supported the recruitment and induction of a Programs Manager
and Resource Manager for Masoom
8. Facilitated administrative services such as wifi and networking for
the Masoom office
9. Developed administrative filing systems for Masoom
10. Developed effective marketing collaterals in the form of a powerpoint presentation and letterhead
11. Established Masoom’s online presence with the creation and maintenance of a facebook page
12. Facilitated organisational strategic planning processes, resulting in
the development of a clear Masoom organisation chart
13. Re-developed Masoom’s logo
The Atma Partnership has resulted in a new branding and marketing presence that can be leveraged for donor and in-kind support of
Masoom initiatives. In addition, Atma has facilitated the role definition
and hiring of a Resources Manager who will drive the mobilization of
assets for the organisation. This work will allow Masoom to take on
more night school projects, expanding from 10 to 15 schools in the
next year.
masoom beneficiary focus Brijesh
About Masoom
Brijesh owes a lot to his sister. He had all but decided to abandon studies and focus on finding work opportunities when she encouraged him
to pursue his education and pass his board exams. She enrolled him in
the Milind night school, which is supported by Masoom. Brijesh credits
Masoom with playing a significant role in his academic excellence, as
well as his eventual placement with his current employer, investment
company Edelweiss.
Founded as a society
Functioning since 2008
500 beneficiaries in 2010-2011
Masoom works hand in hand with night schools in Mumbai to assess
the needs of each school and the individual students. They then meet
those needs through resource support such as textbooks and science
materials, as well as by providing access to extra tuitions.
13 distinct outcomes
20 Hours Atma Workshops
191 Hours Consultancy
50 Hours Partner-Specific Training
4 Volunteers
1700 Hours Volunteering
280 Hours Volunteer Support
2261 Hours Total Partner Contact
Brijesh had pre-conceived notions about what night school would be
like. However, he observed his classmates attending school regularly
and engaging in all of Masoom’s additional programs. Brijesh then decided that he could, and would pass his 10th exams. He threw himself
entirely into his studies and his chance to progress.
Atma-Masoom partnership
Through the support of extra tuition sessions by Masoom volunteers,
Brijesh was able to score well in Mathematics, a subject that had previously been challenging for him. A meeting with a Masoom career cell
coordinator helped Brijesh to receive advice and resources about potential career opportunities.
An Edelweiss volunteer was impressed with Brijesh’s work ethic and dedication. When a vacancy opened up at Edelweiss, the volunteer gave first
preference to a Masoom student, and Brijesh was hired in January 2011.
brijesh In a Masoom classroom
Atma Annual Report 2010–2011
“It is hard to believe that there are organisations like Masoom to support
night learners like me,” Brijesh said about his experience with Masoom.
Reality Gives
Current Partner, year 2
Reality Gives works to provide educational opportunities for both
children and young adults within the Dharavi community. Muskaan
Kindergarten is a progressive kindergarten based on the child-centered
Muktangan methodology, and teaches children through experiential
methods. The Reality Gives Youth Empowerment Program provides
courses for young adults on computer basics, soft skills and spoken
English. Reality Gives is the sister project of the ethical tour company
Reality Tours and ­Travel, and became an Atma Partner in June 2009.
Reality Gives’ strength is its connection to and understanding of the
Dharavi community, and it has designed its educational programs based
on the needs and feedback of its beneficiaries. Atma has partnered with
Reality Gives because of our shared vision of Quality Education.
Atma 2010-2011 Outcomes
Atma Annual Report 2010–2011
play Students in a dance class at Muskaan Kindergarten
“The most helpful part of the Atma partnership has been their assistance in high
level strategic discussions. As a small
organisation, we often get caught up with
day to day problems, yet in meetings with
Atma, we take a step back to consider the
bigger picture. Because of their expertise
in educational development, we gain an
invaluable perspective as well as access to
other NGOs and support.”
Chris Way, Reality Gives Co-Founder
1. Facilitated the conceptual development for the Reality Gives YEP
by defining the overall program aim, outcomes, learning objectives
and strategic steps to implement the program
2. Developed English, computer and soft skills curriculums for YEP
3. Developed curriculum-specific teacher notes and training for YEP
4. Completed strategic planning and program planning for YEP computer and soft skills components
5. Documented the standardized processes and procedures that govern Muskaan Kindergarten
6. Researched and created a Teachers Manual and a Students Manual
for Muskaan Kindergarten
7. Completed financial planning and budget development for the
Muskaan Kindergarten expansion for the projected 5 years
8. Developed an NGO growth strategy and completed sector research to increase income generating areas
9. Researched potential social media strategies
10. Developed organisational merchandise to sell as an income generation strategy
11. Created HR management strategies
The Atma Partnership has resulted in the creation of their Youth Empowerment Program with 70 graduate students in its first year. Reality
Gives is now working to formalize and improve this program so it can
become a model for other youth training programs. Atma’s assistance
with the income generation and marketing aspects of Reality Gives has
provided stepping stones from which the Reality Group is building its
hybrid model of supporting NGO activities through tour operations.
This hybrid model will be leveraged to bring growth to the organisation
and to their support of the communities it works in.
reality gives beneficiary focus Kavita
About Reality Gives
After graduating from class ten, Kavita from Dharavi began to stay
home to do housework. Her family was planning to get her married
as soon as possible. Soon afterwards, however, Kavita heard about the
Youth Empowerment Programme (YEP), one of Atma Partner Reality
Gives’ initiatives. It’s a fifteen week course where young people from
Dharavi can learn computer basics, English and life skills, improving
their chances to find employment.
Founded as a society
Functioning since 2009
238 beneficiaries in 2010-2011
Kavita was uncertain about whether she’d be able to learn computers
and English, as English isn’t spoken in her home. Despite her apprehensions, Kavita was able to complete the entire course.
11 distinct outcomes
36 Hours Advocacy
30 Hours Atma Workshops
153 Hours Consultancy
38 Hours Partner-Specific Training
7 Volunteers
3400 Hours Volunteering
576 Hours Volunteer Support
4233 Hours Total Partner Contact
The YEP is just one of Reality Gives’ projects. Another is Muskaan Kindergarten: A progressive kindergarten that serves 3-5 year old kids in
Dharavi. Almost immediately after finishing the YEP course, Kavita began to work in Muskaan Kindergarten as a teacher in training.
Kavita’s confidence in her abilities has allowed her to take on a multitude of responsibilities through opportunities offered by Reality Gives.
On top of her teacher training programme, she also manages the library
at the computer centre, and tutors other students who are currently
taking the YEP course.
Atma-Reality Gives partnership
“I want to be a full teacher,” Kavita smiled when asked about her teacher
Everyone in the community has noticed the changes in Kavita: in her
initiative and hard work, but also in the way that she carries herself.
Through Reality Gives, Kavita has gained valuable skills that she’s proud
to share with others.
reality gives Kavita is now a teacher-in-training at
Muskaan Kindergarten
Atma Annual Report 2010–2011
“It’s been incredible to watch the change in Kavita,” said Chris Way,
­Reality Gives Founder.
Graduating Partner, April 2011
CHIP works with BMC schools in Mumbai to provide educational offerings that serve the holistic development of every child. Within the BMC
structure and based on the needs of the specific schools and students,
CHIP intervenes in the areas of the classroom environment and educational offerings. Atma partnered with CHIP in 2007 because of their
commitment to the “total care” of each child and improving the quality
of education available in BMC schools.
Partnership Milestones
Created CHIP vision and mission
Assisted in fundraiser at the JW Marriott, raising INR 12 lakh
Coached CHIP in participating in their 1st Mumbai Marathon
Created financial and organisational development plans
enthusiasm Students playing games at summer camp
Established CHIP office
Hired Executive Director Novela Corda
Developed marketing materials: logo, website and brochure
Revisited Vision and Mission with new leadership
Opened 1st CHIP Kindergarten
Atma Annual Report 2010–2011
“Atma has been very consistent in its
­support over the last 3 years, helping us to
leverage our networks for funds, resources,
volunteers and program partnerships.
The Atma Partnership has helped us
­define our work and enhance our programs,
constantly requiring us to reflect on the
outcomes and set up processes that help
our efficiency.”
Novela Corda, CHIP Executive Director
Completed Governance Evaluation and Board strategy
Participated in the Mumbai Marathon: raised INR 6 lakh
Consolidated CHIP Program
Expanded CHIP Programs into four schools
Expanded CHIP Team to 20 people
Developed full HR systems.
Developed thorough administrative systems
Expanded CHIP Programs to six schools
Developed 5 Year strategy
Atma CHIP Partnership over the years
Atma and CHIP have worked tirelessly to consolidate and expand the
CHIP Program to realise their vision and mission. When Atma first met
CHIP, we knew there was something unique about the project and the
people. The progress that CHIP has made reflects their commitment to
the Atma Partnership model and is a tribute to the effectiveness and
power of the Atma Model.
The Atma CHIP Partnership has been one of deep trust and respect for
the organisational changes needed to reach the CHIP goals. An Atma
Partnership doesn’t act as a crutch: Atma facilitates the process of organisational growth through mutual dialogue, collaboration and understanding. The energy and passion of the CHIP Team and their ability
to embrace the Atma process is what has moved the partnership ahead.
CHIP is an incredible example of a group of leaders dedicated to organisational growth in pursuit of sustained social change.
CHIP Programs
CHIP’s programs were initially focused only on infrastructure development in BMC schools. The infrastructure improvements affected the
700 students who attended the Pratiksha Nagar School, but CHIP knew
they had to deepen their intervention.
About CHIP
Founded as a society
Functioning since 2004
1200 beneficiaries in 2010-2011
Atma-CHIP partnership snapshot:
atma input
Professional volunteer work
Volunteer Support
To do this, CHIP in partnership with Atma developed sustained programs that intervene at key developmental periods during students’
lives. These programs include:
funding facilitated
• Office space to utilize for operations – approx.
value INR 240,000
• Office furniture – approx value INR 15,000
• World music workshop: approx value INR 10,000
• Clothing donation from Mahesh, Atma Trustee
Balwadi Program
Standard I Program
After School Program
Standard IX and X Program
Sports Programs: Football, Basketball, Judo, Gymnastics
In keeping with their total child care policy, CHIP also makes arrangements for festival activities and health camps to take place in the
schools in which they work. Through their core programs, CHIP consistently reaches 1200 BMC school students. Through additional health
and sports programs, they reach even more children.
Atma facilitated in-kind donations:
organisational changes
CHIP began as a small, volunteer-run initiative in
one school. Today, CHIP is a well-respected educational organisation, operating in six schools
with five targeted intervention programs.
chip impact
CHIP has moved from working with 700 beneficiaries in 2007 to reaching 1200 in 2010.
Atma Annual Report 2010–2011
Atma’s dedicated work with CHIP has meant over 37 concrete outcomes, from fundraising strategy documents to a 5-year organisational
plan. What do outcomes actually mean for CHIP and Atma Partners?
Each outcome is the result of a goal to strengthen and grow an organisation. Outcomes such as a solid mission and vision, replicable programs
and a strong core team lay the foundation for future scale and growth
of an organisation. That is Atma’s goal for each of our partners, and that
goal has been achieved for CHIP through the Atma Partnership Model.
CHIP is a powerful illustration of the Atma Model in action. Our
­Partnership has seen how to support innovative educational NGOs to
make real impact, and we are so proud to see CHIP grow to reach 1200
Atma Volunteer impact at CHIP
Volunteers are an integral part of the Atma Model, bringing time, energy and technical expertise to Atma Partners.
Atma has provided 10 Long-term Volunteers to CHIP over the course
of the Atma Partnership. These volunteers delivered over 5000 hours of
skilled support, tackling specific projects that have had a measurable
impact on the organisation. Read about some fantastic Atma Volunteers that worked with CHIP below.
Mary Ellen Matsui from Canada joined Executive Director Novella Corda when Novela was first hired. Mary Ellen was instrumental in developing CHIP’s branding and marketing strategy and materials, and also
initiated documentation and long-term expansion planning for CHIP
Maria Steingoltz from the US undertook strategic program development and documentation projects for CHIP. She also completed a governance analysis and a Trustee Board development process.
Siddhita Sankholkar from Mumbai worked with CHIP to develop a full
Human Resource evaluation and plan for CHIP to meet the demands of
the growing team and support their strategic planning.
self-possession Kids develop confidence through games
Atma 2010-2011 Outcomes
“Atma Volunteers play a critical role in
implementing changes and carrying out
projects with defined, concrete outcomes.
This provides sustained support to Atma
Atma Annual Report 2010–2011
Summer Starr, Atma Partnerships Director
“Atma is very meticulous in the selection of
its volunteers, ensuring that both the NGO
and the volunteer will benefit through the
exchange. Over the years, CHIP has benefited from fantastic Atma volunteers who
have contributed deeply to CHIP’s success.”
Novela Corda, CHIP Executive Director
1. Undertook an evaluation of CHIP HR policy needs, researched HR
policy examples and created specialised HR policy for CHIP
2. Facilitated Human Resource evaluations with all CHIP Board and
Staff members, resulting in the development of clear CHIP staff job
3. Developed a clear CHIP vision and operational diagram
4. Completed strategic analysis and development of CHIP reporting
systems to ensure quality standards
5. Developed a clear organisational chart for CHIP
6. Conducted gap analysis of current CHIP administrative systems
and developed new administrative systems and templates
7. Created a CHIP Balwadi Strategic Plan to expand and grow programs over the next five years
8. Completed strategic planning for the CHIP After School Program,
and outlined needs and timelines
9. Planned and created a CHIP fundraising events document
10. Conducted a workshop and training to develop a sustainable volunteer program
11. Conducted gap analysis of current CHIP Board Structure
12. Developed a CHIP Board Policy
Atma-CHIP partnership
CHIP started with one school: during the Atma partnership, they’ve increased their reach to six schools. They have expanded their staff from
one to 20 and increased their services both in reach and depth. Atma
has contributed to this growth by solidifying CHIP’s strategic plan, as
well as the governance, volunteer support systems, human resource
structures and administrative systems that will maintain the quality of
programs as CHIP grows.
12 distinct outcomes
36 Hours Advocacy
30 Hours Atma Workshops
143 Hours Consultancy
10 Hours Partner-Specific Training
3 Volunteers
1100 Hours Volunteering
200 Hours Volunteer Support
1519 Hours Total Partner Contact
The Future of CHIP
“CHIP is where they are today because of their
­commitment to education and to the beneficiaries
they serve: we are so proud to call them an Atma
Graduated Partner.”
Mary Ellen Matsui, Atma Executive Director
and the first Atma Volunteer at CHIP
“I feel that CHIP has potential to reach out to many
more schools and impact a large number of children
attending public schools in Mumbai. I am confident
that with the continued support of Atma, we can look
at scaling CHIP programs, work on organisational
sustainability and build the capacity of the CHIP team.”
Novella Corda, extraordinary visionary
and CHIP Executive Director
CHIP aims to expand its programs into 10 schools by the end of 2012.
teamwork CHIP students at play
The Atma Graduated Partner Program
“We at CHIP have received enormous support from
Atma over the last three years. We feel privileged that
we are still associated with Atma through the Atma
Graduated Partner Program.”
Novela Corda, CHIP Executive Director
Atma Annual Report 2010–2011
The Atma Graduated Partner Program is currently in its introductory
phase. We look forward to developing the Graduated Partner Program
through dialogues with graduated partners: CHIP will be the first partner to benefit from Atma Graduated Partner services, including volunteers to complete projects and the support of an advisory board.
Atma has three Graduated Partners, innovative
educational NGOs that have gone through the
entire Atma Partnership Process.
We have been thrilled to witness Muktangan’s continued growth and
progress since they became an Atma Graduated Partner in 2009.
Mumbai Mobile Crèches
Muktangan is a unique educational model. Founded in 2003, it is now the
sole initiative of the Paragon Charitable Trust. It has pioneered the Whole
School-Based Approach by developing a model that incorporates all aspects
of quality education: the classroom environment, the curriculum and content, the teacher as a facilitator and the student as an active learner.
“Atma’s partnership with Muktangan
since 2006 has been critical in terms of
building capacity, developing strategies
& processes and creating a professional
culture. This partnership has been invaluable in providing a solid foundation for
­Muktangan’s sustainability in the future.”
Sunil Mehta, Managing Trustee, Muktangan
Atma Annual Report 2010–2011
care A Muktangan teacher and student
Muktangan Graduated Partner
Muktangan currently runs 7 Mumbai Municipal English medium schools
and 1 Marathi medium school, providing low-cost, high-quality, inclusive
and child-centred education to more than 2100 children from economically disadvantaged communities. Muktangan also educates members
from the same communities to be effective teachers through its Teacher
Education Programme, training over 100 teachers every year.
The office of the Trust and all the schools and the Training Centre are located in Worli/Parel areas in Mumbai. The model is of interest to governments at the State and National levels for its mainstream relevance for both
Teacher and School Education. Muktangan has grown from an annual budget of INR 0.6 million in its first year 2003, to INR 50 million currently.
Atma Annual Report 2010–2011
Overview 24
Volunteer spotlights 25
Atma Volunteers
This year, Atma had 28 volunteers supporting Atma and Atma Partners. Atma volunteers lend their time, energy and expertise
to Atma Partners to complete projects aimed at their overall organisational development. Volunteers are an integral part of
the Atma Model, as their efforts move plans into action. This table illustrates the breakdown of all Atma volunteers and their
activities in 2010-2011.
Atma Annual Report 2010–2011
7 of our 28 Atma volunteers worked on projects specific to Atma, contributing 2300 hours of skilled expertise towards the development of Atma’s work. Since these hours and outcomes apply only to the Atma Volunteer Program, they do not contribute
to the total hours listed in the Year Summary on page 4.
activities carried out
Jazba Singh
OUTReach Program Research
Dave Wathan
Nareshwadi Summer Camp
Emily Klose
United Kingdom
Masoom Marketing Materials
Joe Gair
United Kingdom
Reality Gives
Reality Gives English Program
Jonny Clarke
United Kingdom
Reality Gives
Reality Gives Computer Program
Ameya Ambulkar
Atma Research
Sabine Arenz
Reality Gives
Reality Gives Curriculum Editing
Delia Farno
Educational interventions
John James Kunnas
Educational interventions
Siddhita Sankholkar
CHIP Human Resources
Divya Narayanan
Atma M & E
Alana Rush
United States
Atma Volunteer Program
Bronwyn McBride
Reality Gives
Reality Gives School Documentation
Ali Rosen
United Sates
Volunteer Program Videos
Rahul Agarwal
Masoom Fundraising
Andy Counsel
United Kingdom
Reality Gives
Reality Gives Community Centre
Viren Doshi
Reality Gives
Reality Gives Business Development
Radhika Vora
United States
Atma Volunteer Program
Sheila Jose
OUTReach Program Development
Lucy Jamieson
United Kingdom
CHIP Fundraising Event
Evelyn Taylor
Masoom Marketing Materials
Kailash Joshi
Reality Gives
Reality Gives Marketing Materials
Geoffrey Atkinson
Atma Research
Simran Daryanani
United Kingdom
FMCH Organisational Development
Virginia Tarozzi
FMCH Marketing Materials
Jacek Reszko
Masoom Film
Emily Quinan
English curriculum development
Chris Giallongo
United States
Atma Consulting
volunteer spotlight Virginia Tarozzi
Learn more
Virginia Tarozzi came to Atma after spending five months travelling in
Latin America, the US and South East Asia. She was looking for a change
from the life of a traveller and wanted to re-engage in the working
world by contributing to a social cause. However, she was not expecting the kind of professional development experience she received from
Atma. She had hoped at best to teach children and feel good about a
short-term impact. However, she found herself engaged in work that
stimulated her creatively and challenged her professionally. With a
Master’s degree in Fundraising and many years of work experience including fundraising at Oxfam Ireland, Virginia found a good fit for her
background in a marketing role with Atma partner, The Foundation for
Mother and Child Health (FMCH).
To learn more about Atma’s current volunteer opportunities, visit us at
The Foundation for Mother and Child Health was founded in Indonesia, and has been operating in India since 2005. When Virginia arrived in
India, Atma had been working with FMCH to develop a new direction
and growth strategy. At this stage of organisational development, an
overhaul of their marketing strategy became important. It was necessary for FMCH to develop marketing collaterals that were specific to the
projects that FMCH was running on the ground in India. These tailored
collaterals were essential both to showcase FMCH India’s work, as well
as reach out to a wider network for awareness and support. Atma recognized this need and brought Virginia in at the appropriate time to
take on this project.
Virginia started by leading FMCH in the process of revising their mission
statement. Her work then extended to building FMCH’s brand through
a variety of mediums. Using online tools and her work experience in
advertising, Virginia created a new website and brochure specifically
for FMCH India.
“I received a lot of independence in my work, both from Atma and
from FMCH India. It was great to be able to take important decisions
to support the cause,” Virginia said.
“Atma volunteers bring significant expertise to our partners. Their energy moves a lot of the ideas Atma and our partners have, but do not
have the time or expertise to implement,” said Atma Partnerships Director Summer Starr. “In addition, by having an opportunity to exercise
these skills in a new environment, professionals gain insight into their
area of expertise that employers see as invaluable.”
Atma is dedicated to engaging volunteers in projects that are personally and professionally fulfilling, and that also serve the needs and overall development of Atma’s partner organisations.
Atma Annual Report 2010–2011
Virginia’s aim to support a social cause after months of travel has produced fabulous professional results. Her Atma experience has lead her
into a full-time marketing position in London with the Multiple Sclerosis Society of UK.
volunteer spotlight Emily Quinan
In 2010, Emily Quinan came to India for the first time from Canada on
an AIESEC internship to volunteer at a school for children with special
needs in Kerala. Through this experience, Emily glimpsed the challenges
faced by the NGO sector in India. She also realised that although teaching for a short period was a rewarding experience, her time in Kerala
didn’t have a concrete long-term impact on the NGO or the community.
So, when Emily graduated with a BA in psychology from McGill University, she began looking for a way to engage in capacity building that
would have a more lasting impact. “I was drawn to what Atma does because I realised that there are so many NGOs in India that aren’t maximizing their potential,” said Emily Quinan of her initial attraction to
working with Atma to build on the strengths of local NGOs. Emily saw
the potential of NGOs to facilitate change, but also observed that organisations often need someone to devote their time and expertise to
take projects ahead. Emily was also looking for an opportunity to gain
professional experience and use her expertise in the field of education.
Before coming to India, Emily had done significant research in the
fields of special education, effective motivation and praise, and teaching methods for children with special needs. Based on her research in
the Interpersonal Relationships lab and Language and Memory lab at
McGill, her background working with children with learning difficulties
and her interest in curriculum design, Emily was paired with Atma Partner CHILDReach to develop an English Curriculum for children with
learning difficulties.
Emily worked hand in hand with CHILDReach founder Kirti Thakur and
other members of the CHILDReach staff to develop a new English Curriculum for classes 1 to 4.
“Emily has been instrumental in greatly inspiring us to document our
programme,” said Kirti about Emily’s work.
Atma Annual Report 2010–2011
CHILDReach is now looking at using the template of the manual that
Emily developed to create a curriculum for Mathematics. In this way,
Atma volunteer Emily truly built capacity in Atma Partner CHILDReach.
The curriculum that CHILDReach will go on to build will be replicable
and implemented as they grow their OUTReach Programs.
The OUTReach Programs are the scalable arm of CHILDReach where
they offer remediation for children with learning difficulties that do not
attend the CHILDReach School. OUTReach Programs are based on the
model they have developed over the last 12 years in their school, and
will implement the curriculum that Emily created. Emily’s contribution
will have a lasting impact on CHILDReach’s work both in the CHILD­
Reach School as well as the OUTReach Programs.
volunteer spotlight Simran Daryanani
After finishing her BA in International Business, Simran Daryanani began
considering working in the field of development. She knew that her classroom studies could only take her so far, and was looking for an opportunity to use her skills on the ground and gain professional experience. Her
search for hands-on social sector experience brought her to Atma.
In April, Simran finished a six-month Atma volunteership. Simran assisted with organisational development at Atma’s newest partner, the
Foundation for Mother and Child Health (FMCH). FMCH aims to improve early childhood development by providing underprivileged communities with health and nutrition education as well as interventions
through clinics and nutrition supplement programs.
At FMCH, Simran found a challenging volunteer opportunity: one that allowed her to truly work on the ground in the strategic planning of an NGO.
“It can be difficult to find challenging, project-based volunteer roles
that also provide opportunities for the volunteer’s personal and professional development,” said Atma Partnerships Director, Summer Starr.
“Atma provides these experiences with guidance and support.”
Atma engages volunteers on a project-focused basis: volunteers work
on a specific project for an Atma partner, with measureable and concrete outcomes. Because volunteers are selected based on their skills
and expertise, and placed into clearly defined job roles, they can effect
real organisational change via their volunteerships with Atma Partners.
For an Atma volunteer, this is also an extremely rewarding personal and
professional development experience.
“I’ve been helping FMCH with general planning, communications and
project coordination. I’ve implemented weekly staff meetings where we
can prepare for projects and propose new strategies,” said Simran.
Through meetings with Atma and FMCH about the direction of their
programs, as an Atma consultant, Simran facilitated the implementation of several new tools for documenting programs and measuring
outcomes. She also played a critical role in the discussion of the direction of FMCH’s programs and Atma’s consultancy model.
Simran’s Atma volunteership helped her find her current role with They were looking for someone with experience in
building capacity at the grassroots level. Simran gained this experience
through her volunteer work with Atma.
After working with Atma Partner FMCH over six months, Simran has a
holistic awareness and understanding of the issues that an NGO faces
on a daily basis. She can now truly say that she would like to work in the
field of development, having experienced it firsthand.
Atma Annual Report 2010–2011
“I’ve also helped the team start thinking more about monitoring and
evaluation tools. We’ve created several templates to use for planning,
which will allow us to do more programs in the future, and more effectively measure our impacts.”
Atma Annual Report 2010–2011
Fundraising 30
Mumbai Marathon 30
Accountability Measures 31
Financials 32
Future of Atma: For Quality Education 34
Atma Annual Report 2010–2011
Thank you
Atma received notable contributions of over INR
1 lakh from each of the following donors and
Repute & Ms. Madhulika Gupte
Mr. Deepak Thakuraney
Mr. Ramesh Modi & PB Modi Education Trust
Dow Corning
Paragon Properties Pvt. Ltd.
United Way of Mumbai
(for facilitation of Mumbai Marathon donations)
MSD Pharmaceuticals
Ms. Dottie Wagle
I-Chess & Mr. Christopher Bluemel
Some further significant donors are:
T.G. Arjun Shetty
Tetrel Thibault
Shiv Kumar Pugalia
Cathay Pacific
TA Associates & Mr. Naveen Wadhera
Ms. Anjali Hazari
KRYFS & Mr. Saif F. Qureishi
CHESS & Mr. Nitin Desai
Atma relies on the generosity and dedication of our donors to further
our programs in Quality Education and to impact the lives of thousands of children and young adults across Mumbai. We would like to
recognize some significant people who contributed towards Atma’s
work in 2010-2011.
Atma had 30 donors who donated between INR 500- 4999
Atma had 25 donors who donated between INR 5000-9999
Atma had 10 donors who donated between INR 10000-25000
Mumbai Marathon
The Standard Chartered Mumbai Marathon is India’s single largest
fundraiser and a legendary annual event. The Mumbai Marathon creates an innovative platform for community involvement, development
and well-being of society as a whole on a scale that is unparalleled. For
Atma and Atma’s corporate partners, the Mumbai Marathon provides
a fantastic branding and co-branding opportunity.
The Atma Mumbai Marathon Team had another incredibly successful
year, raising a total of INR 9,62,332 towards Quality Education.
Mumbai Marathon Corporate Challenge Teams:
Accurex Biomedical & Mr. Abhinav Thakur – INR 2,00,000
Air Mauritius & Mr. Vinit Gupte- INR 2,00,000
*these donations are noted in the Atma Accounts disbursed by United
Way of Mumbai for the 2011 Mumbai Marathon, with an INR 25,000
deduction each for United Way administration fees.
2011 Atma Mumbai Marathon Team:
In the Corporate Challenge section, Air Mauritius participated for the
second time and Accurex Biomedical participated for the first time.
Atma also hosted over 60 individual runners.
Atma Annual Report 2010–2011
A total of 104 employees participated from the following corporations:
Dow Corning for the 2nd year with Atma
TA Associates for the 2nd year with Atma
Cathay Pacific for their 1st year with Atma
MDS Pharmaceuticals for their 1st year with Atma
Viren Doshi was the top Atma pledge raiser with over INR 1,00,000 raised.
If you are interested in contributing to the 2012 Atma Marathon Campaign, write to us at [email protected]
Accountability Measures
Staff Details
This information is provided to maintain a transparent organisation in
compliance with laws and regulations in addition to standard accountability norms, and to give the reader an understanding of our organisational structure and functioning.
Salary per month
before taxes
No. staff sex (M/F)
Months service
in 2010–2011
INR 50,000
1- Female
12 months
INR 50,000
1- Female
1 month
INR 8500
1- Female
9 months
Atma Education is registered under the Bombay Public Trusts Act (1950)
no. E-24614
INR 15,000
INR 45,000
1- Female
9 months
2 months
Atma Education is registered under section 80G of the Income Tax Act, 1961
INR 6000
1- Female
3 months
no. AAB TA 9802H valid until March 31, 2012
1- Female
6 months
INR 35,000
1- Female
3 months
INR 45000
1- Female
1.5 months
7 individuals over 1 year
Atma has completed 3 years of audits and is now able to apply for FCRA.
Atma has been approved for one Prior Permission, and we have one
Prior Permission underway.
The Atma staff records above detail the time periods of work for
each individual staff member during the 2010-2011 financial year.
FCRA AIC No. 02911170000017
HDFC Bank, Express Towers, Nariman Point Mumbai
Registered address
82-B Anita, B-Hire Marg, Mumbai 400006
Financial details (Banking & Auditor)
HDFC Bank, Express Towers, Nariman Point, Mumbai
Account No. 02911450000029
Auditor— DN Kanabar and Co. 404, Maker Chambers 5, Nariman Point,
Mumbai 400022
Details of Board Members (as on March 31, 2010):
occupation competency attended
Rahul Sood
Mahesh Rathod
No board member is related to another
No board members were added in the past financial year
Board rotation policy exists but is not yet applicable
In 2010-2011, the board met four times
No board member received remuneration of any kind, including
travel, from Atma Education
The board approves programs, budgets, annual activities and audited financial statements and ensures Atma’s compliance with
laws and regulations
Atma Annual Report 2010–2011
Notes on board
Atma Education Balance Sheet as of March 31, 2011
Funds and Liabilities
Total funds or corpus
Balance as per last balance sheet
INR Property and Assets
Investments in fixed deposits
Other earmarked funds
Any other fund (2010 -11)
Rent Deposits
Tax Deducted at Source
Cash and Bank Balances
Income and expenditure account
Fin. Year 2010-11
Fin. Year 2009-10
Fin. Year 2008-09
In savings account, HDFC Bank
Cash in Hand
TDS payable
1,638,822 Total
Atma Education Income and Expenditure account for the year ending on March 31, 2011
To administrative expenses
Expenditure on Object of the Trust
(b) Educational
To surplus carried over to the balance sheet
Atma Annual Report 2010–2011
INR Income
By interest
-On bank account
-On others
Donations in cash 14,708
Income from other sources
Receipt and payments statement available at
Auditor’s Report
We have audited the attached Balance Sheet of “Atma Education Trust”
as at 31st March 2011 & also the attached Income & Expenditure Account
for the year ended on that date annexed thereto. These financial statements are the responsibility of the Trust committee. Our responsibility is
to express an opinion on these financial standards based on our audit.
We conducted our audit in accordance with auditing standards generally accepted in India. Those Standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the
accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.
1. We have obtained all the information and explanation which to
the best of my knowledge & belief were necessary for the purpose
of the audit.
2. In our opinion, proper books of accounts as required by The Bombay Public Trust Act, 1950 and Rules thereunder and By-Law of
the Trust have been kept by the trust which give all information
required by the Act and in the manner so required.
3. The Balance Sheet and the Income and Expenditure Account dealt
with by this report are in agreement with the Books of Accounts of
the trust.
Place: Mumbai
Date: 12th September, 2011
For D.N. Kanabar & Co.
Chartered Accountants
FR. No. 104698W
Deepak Kanabar
Mem. No. 041157
Atma Annual Report 2010–2011
4. In our opinion and to the best of my information and according to
explanation given to us, the said accounts give all the information
required by The Bombay Public Trust Act, 1950 and Rules therein
in the manner so required and give a true and fair view:
In the case of Balance Sheet of the state of
affairs of the Trust as at 31st March, 2011.
In the case of Income and Expenditure
Account of the excess of Income over Expenditure of the Trust for the year ended
on that date.
For Quality Education
We count on your support to develop our programs and make real
impacts in the lives of children and young adults across Mumbai. There
are several ways for you to help make Atma’s vision of Quality Education for all children a reality.
atma gold membership The Atma Gold Membership is an exclusive
membership program which allows your funds to be directed towards
the growth and scaling of the Atma Model.
atma monthly giving The Atma Monthly Giving Program allows
you to make a commitment for a monthly donation in an increment of
your choice. Funds directed to the Atma Monthly Giving Program go
directly to support Atma’s partnerships.
All donations made to Atma receive an 80G tax certificate. Cheques
should be made in favour of ‘Atma Education.’ Learn more about
­donating at
all smiles A Muktangan student in school
Volunteers provide the necessary energy, skills and time to complete projects on behalf of Atma and our Partners, essentially acting as a driving
force for our programs. Atma volunteerships are project-focused, professional development opportunities that allow volunteers to make a direct
impact and gain a true understanding of the NGO sector in India.
Atma Annual Report 2010–2011
Learn more about Atma volunteerships at
“Atma’s approach to the issue of ­Quality
Education is completely innovative.
By taking a more macro view, Atma has
positioned itself to bring change in our
focus area of Quality Education as well
as the development sector as a whole. It
is an exciting and dynamic organisation
to be a part of. I am excited to see what
the future holds for Atma as it continues
growing and expanding its mission.”
Mary Ellen Matsui, Executive Director
There are many ways of keeping up with Atma’s activities and showing your dedication to development in the educational sector. Support
Atma in the following ways:
Sign up to receive our newsletters at
Join our facebook page at
Read our Atma Blog at
See Atma’s work in action on a site visit.
Run on behalf of Atma and of Quality Education in the Mumbai
For more information on site visits and running for Atma in the ­Mumbai
Marathon, email [email protected]
Photo credits
Kainaz Amaria: 3–6, 14–15
Annemarijin Boersma: 18–19, 26–27
Scott Clark: cover, 20, 32
Muktangan: 32
Neha Kumthekar: 8–9
Raymond Lam: 2
Masoom: 12–13
Bronwyn McBride: 7, 16, 23–25, 33
Jacek Reszko: 10–11
#5, Satguru Centre
3rd Road
Khar (West)
Mumbai 400052
+91 22 2605 9810
[email protected]
Annual Report 2010–2011
Registration no. E24614
Donations accepted in INR only