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READ - Havas
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HAVAS_CV_gb NEW.qxd
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TABLE OF CONTENTS: P 02 CREATIVITY P 04 CREATIVE REVIEW P 14 INTERVIEW WITH VINCENT BOLLORÉ P 18 INTERVIEW WITH
FERNANDO RODÉS VILÀ P 22 KEY FIGURES P 24 DIVISIONS — EURO RSCG WORLDWIDE — MPG — ARNOLD WORLDWIDE PARTNERS
P 36 SHAREHOLDER RELATIONS P 38 CORPORATE GOVERNANCE P 40 SUSTAINABLE DEVELOPMENT
…TRACEY RIENER AL MOZZETTA STEPHANIE VINCENT AXELLE MICHELEZ KELLY COLE CATHERINE COOTE CATHERINE JAMAUX GERMAN ALLENDES CHRYSTELLE MURATHOUT FLORENCE MOTTON KEVIN SHALE MORGA HUDSON MATT KAISER ROSJARIN WONGSUWAN S
BRECHET PEEREEBOON EIAMSONGSAK DIEGO DUCHOWNEY JEAN-KANORA YOU IVY ZHANG KASIA DRAGOVIC NICOLAS PENA EZEQUIEL BAUM ANGIE BALBIN ANN VOORSPOELS NADINE STUTTER LUZ HELENA BALAGUERA JACQUES COMEAU QUITERIE GUENIOT ANNA
SETYARINI RAFAEL ROMERO EDGAR ZORRILLA JINWAN OH JUSTIN HOOPER JOICE ANN PETRA STECHERT RAINA SERAFIMOVA STEVEN YAFFE ISLANDE LALLEMAND SANDRINE PESSON CAROLINE WELLMAN FRANZ GAISWINKLER LYNDA LAUBER JOHN NETTLE STEVEN
MAGDA IZQUIERDO SARAH DEFRERE ANISSA BAROUCHE JULIE MENDES ALAN SUAREZ COLIN JEFFERY GOLDIE EIS KELLY MARTIN JAMES JIANG PIA CARPSJO SARA HERNANDEZ GARCIA MARIUS JOVAISA TERANG CAHYA NIRWANA MARIE DUSSERRE MARISSA DI MASCIO
LEIVA LAGUNAS CONOR MURPHY JOHNNIE ZHANG CLAY DEDEAUX CLAUDIA LAGOS THOMAS HECART BELINDA SIAHAAN SUNIL NAIR EMILY VAN RIJN BETH RICKARDS DAVID GOMEZ SANCHEZ MARK BILLOWS WIKORN ROJARAYANONT LEE BARING MARINA SANTIAGO
MANGIN ARLETTE DIAZ ELODIE CARRAZ ELAINE HARTSTEIN COLLEEN FLEURY AGNIESZKA SIEDLICKA DAVI MARTINS MONTEIRO JENNI TYRNI ARMAND SCHROEDER JORGE GODINHO CELINE LARGY YAO SUN NICOLE DE PONTBRIAND LAM VU DINH DIDIER NICOLAS CH
SUNDIN THIERRY PREVOST ROBERT MARCHESE JOYA WANG LILY LEATON JENNY BURKE RANDLE STONIER NELLY DOMINGUEZ PETER SARKOZI LISA DE PAOLI MARINE BENSIMON KIM RYAN CHARLOTTE LAGRELLE ELZBIETA RUCINSKA FABRICE BRIANSON MAXIMO GARC
BLEKHER RAFAL KOWALCZYK CURRO SUAREZ LEONOR CRUZ JOSE ANGULO SERRATO EVA KANTROWITZ GEORGE LABONCE PATRICIA REGHEM MARIANA BAYCE AL JACKSON TOM SAUNDERS JORGE RODRIGUEZ ARNAUD REYRE ESPIE PADILLA PETER ANDREWS KEITH M
WYNNE LUIS RIVERA JUSTYNA BOROWIECKA DEBORAH LICHENTIN MARTA MARTINEZ PINENT DAOUIA BELMIR JULIE PUISSANT EVA HO NURIA GARUZ ANSALDO STEVE SAMUEL SOFIA DELCLAUX PATRICIA LUSSICH GABRIEL SHAW JUAN ROCAMORA MAXIMILIANO SAN
ALBERT NOGUERA ARMANDO SANCHEZ BEATRIZ HUITRON ENGUERRAND BAIJOT JOSE MARIA BETEGON TALEGON STEVE GOODMAN CHARLES JONAS INESE CEKULE ASHISH ARYA FEDERICA MARTINIELLO ISABELLE DUVAL VIRGINIA MAGALETTA PATRICIA VALLES NAU
TEVES MARCUS HERRMANN LEIGH HUBENY SERGE BOURCHIS ALBERT AGUSTI ILIANA LARA ANNE-CHARLOTTE CELIER JESSE REIF ALMUDENA LUENGO LORENZO CYRIL VICENTE MATT KUHLES RANDI GETZ JOSE ANGEL LOMINCHAR MARTINEZ SARKA GRYCOVA ADAM
CATHY SMITH DANA CORRAL LEONG JITI MARIA BARATA CORINNE DOS SANTOS CHRISTER ERIKSSON MARK STEIMER DAMIAN RICHARD CARLOS HIDALGO DE RUS CATHERINE GILL HELENA GIMENO GRANERO JORGE PERCOVICH SARAH FARRAND SUBODH MENON CLAU
WILLIAMS AMY CLARK PM MANADO LINDSAY ROWE ANGELIKA WITHOOT LISA VANELLA MAUREEN GAWRON ANA OLIVEIRA ALICJA CYBULSKA EDMOND CASTER ARON HARRIS ISABELLE VAN DER MEULEN ALICE FERGUSON KARINE VIBERT ARON KATZ TRACY BRADY BI
PANTELLO MARIE SMIT CHRISTOPHE MOREAUX ANA RIBEIROS STEVE EATON CAROLINE CHICARD PRADEEP CHAK CLAUDIA GUAL NEUS RODRIGUEZ FATIMA MAHBOUB FRANCOIS BARE RINKU SINGH KEN HESSLER ALMA DECENA GEORGE JIN SONIA GAONA GALA HELLE
CELINE BOUVRANDE JYRI HELENIUS SONIA JANE EMILIE STARCK ALMA JIMENEZ CAITLIN MORAN LOUISE ZHAO EMIN ORGE JOLA SKUZA DOUG GIPSON STEPHEN N. DE SANTIS ERICK GASTON PHILIPPE MATINE STEVEN DORNIK VINETA FREIMANE SASKIA OSSENDORP
PAULA CASSI LAURA MENTEKIDIS MARION LAFERRIERE ESTEFANIA MARCOS PASCALE BAZILLER CLAUDIA LOPEZ SALVADOR MEL VARLEY BRUCE COWLEY VALERIE BUGTAI MARIA RAVINA LOPEZ DE CARRIZOSA XEPUS GINEBRA JEAN-FRANCOIS SUIR JULIO PEREZ CRI
MATHIEU GLAVANY JEFF NEWMAN SHARON CONNORS TOMASZ STRADOMSKI NATHANIEL SYMINGTON MARIE-HELENE VERSINI CHRIS POULIN MACIEJ ZOLL ROSIE FUSARO ALBERT TOMAS MAREK STANISZEWSKI ANTONIA TABOADA EDWIN LETHER DEHLIA TOWLER ANA
MICHAL SIML ADRIENNE CAMPISANO SONIA SINGEOT RACHEL SCHLOSS FREDERIQUE GALLOUEDEC JEAN-PIERRE LEININGER JILL BERNSTEIN RICHARD NOTARIANNI MARIE-PIERRE BRETON LAURENT CHAUFFETEAU JESSE HOLT MATT GIRDLESTONE TONY BRACCO JE
CABARET KADI HUGO GEERT-JAN BALTUS STEVE CURTIS ROSANELLA BADO DAVID BAILEY BERTRAND DE-LANGERON MEGHA SHARMA MONICA LEON TOM SIVEYER LAURA FERRARA MICHAEL FOX PATRICIA ANDRADE JEAN-LUC LEGALL VINCENT RENAUD KATERYNA B
MIELE JONI RYAN CAROLINE PESCHER MARY SMITH TONY CAO ANNA YASTREBOVA BRENDA TARZIAN CAROLINA GOMEZ VALLEJO CATALINA BAUTISTA ALVAREZ PHILIPPE RAFFIN JAN SCHLEIFER INCINUR UNLUSOY NOEL SANOY KATARZYNA PILINSKA IRINA DZHAM ZU
ANNICK AUDOUX STEPHANE GUERRY IVY SHAIO BARBARA ANCILLAI HEIKE KRAUSE SILJA GULICHER NATALIA LOMAKINA CHARLOTTE GRAY JO SUMNER KRISTEN JONES JONATHAN GYNGELL KATARZYNA KOBAK-NOWACKA JESSICA CHANG REGINE TSUI STACEY LEE M
GONZALEZ HEAVEN FANG JEFF KLING VALERIE RICHARD JISH BHATTACHARYA PEDRO EGEA IVAN PETERKA PETER LU ALDONA LUTEREK SEVGI TEKIN ANETA LENARCZYK DALE JONES VALERIE KOHR SALIM JARKAS JEFF BARTOLOME IWONA RABENDA CAROLINE AL
KONRAD WYGONOWSKI GONCALO CALDEIRA DA SILVA YANNAYH HANEGBY ARY SANCHEZ PAULA COSTA CLAUDIA STRAUSZ ANNA ZDANOWSKI SOFIA REY DELGADO RODNEY ULRICH ADELINE CHAN GINA SECRETARIO JANET HERMAN KAREN STRASSER AURELIO GONZAL
WERNER EISENBOCK MICHELLE RUSSELL ELAINE SMOLKEN DANNI MURRAY HUGO BEASSE ROSE HOOS MARTY A GROSS HERVE CHAUMONT LUIZ MUSA PHILIPPE TIA MAY YU JOSE MORENO ROBERTO LOPEZ LINDA WATSON BEN HUANG MARTA DINIS FANNIE CHUA FLA
TEREYGEOL PHILIPPE DE BREUCK MANUELLA CASAGRANDE ZULLY ORTIZ TERESA BERMUDEZ ESTER PASCUAL FERRER ERIC PHU ALEXANDRA ROJAS RICHARD PATTERSON RON WOLTERS LAMBERT DE GUZMAN JESSICA VELASCO THOMAS PAILLERE JOYCE WHITNE
DOROTHEE JOLY VINCENT CLECH STEPHANE MARECHAL LORENA PRIETO LANA VALERIA DI RISIO SUZANNE DAVIS TREVOR CHAMBERS JULIA TYCHANSKY CAROLINE DELADERRIERE ANGUS GEPHART JOANNA MORRISON MARCIN JABLONSKI AUDE FOUQUIER MERED
COLBORNE ALESSANDRO PEPI VALERIA IREI DAWN ALLEN GRACIELA IRIBARNE ELISABETH DESMORTIERS BOB COLLINS LORI STERN TRACEY BUNCE MARTINA HUDCOVA NELLY TOCQUEVILLE OUAKNIN TOM CUNNINGHAM KENNY CULLIVER ELIZABETH POWERS ALEXA
PORAZ SUSIE ROLLINS PASCAL FAEHNDRICH SHARON DWARIKA MARIKE BOS AMY SHAFE JOSUE LOPEZ NIKKI SCAIFE-JAY MARISSA MEDINA NINA KNORR ANTOINE MADEC TESSA NICHOLSON JOSE LUIS LOPEZ LAURA LIU FRANCISCO ALVAREZ GONZALEZ BENJAMIN MA
VESA MULTANEN ESTEFANIA MONTERDE MOLINA ANNE COURTOIS CRYSTAL WEI GREG DURNIAK ROY CAPON SHERRY ZHANG PATRICK BALKENENDE MADELEINE YOU ANNIE DESROCHES JOSE SALINAS ELIZABETH KOST ELAINE PANG CLAIRE TURNER GARY HUANG MA
NEIL BRUCK KARIN PACHECO OLGA MURILLO KATHY RUFFIN MINDY STONE CELINE MORALES ANA VEIGA BARBARA WAWRYSZCZUK NICOLA TUCKER MANUEL ROQUE IRIS EDINGER JUSTYNA KARPACZ ED STAPOR KLAUS BRINKMANN MELISSA BROWN STEPHANIE GER
ADOREMOS SHEILA SHANMUGAM SERGE MILON ANASTASSIA KOULAEVA NIGEL ROSE LUCY MACEACHERN CONCHI MARTINEZ VALERO MITCHELL POLATIN JEROME BAYHON BISWAJIT DAS WHEATEN MATHER MIHAIL NEDKOV RAPHAEL DE ANDREIS ANTOINE DELACOU
PACHLHOFER BERANGERE ROQUEPLO MARIELA BROWN MAXIM SOMOV GEMA BUSTAMANTE BENITO EVA BENITO GORJON MATT BLACK FANNY TINOCO MARISOL LOPEZ MERINERO DENISE DOLGAE BRIAN YANG A. CANDELARIA RODRIGUEZ DE PAZ ROLF MEUSEL BEA
YANNICK STELANDRE BLANCA PRAT LLOBET ANE-MARIE SYLVEST HANSEN MARIA REMOUNDOU ALEX RUSSELL FANNY GARCIA FRANCE ALEZARD KAREL DEJONGHE UMAKANT SHARMA CHRISTOPHER SWARBRICK GEOFF BOND JOHN KAMOOSI SUDIPTO CHATTERJEE S
MATTHEW BERRY SIMONE WILLIAMS FATIMA ASMA KIM WONG FRED BURGOS BEATRICE VAN HAMME ANNE ARCHIMBAUD BATOUL CADORET ROSE WILLIS ISABELLE GAMBIER DAVID JACQUEMARD NIKI BARBOLOUPOU Mª ISABEL ARROYO ALONSO CLAUDE BEDIN CHRIST
MARINA CROSTA TERI KUHLMAN UMESH PATEL ISABEL GOMEZ PATRICIA JIMENEZ SUSIE DA SILVA GERALDINE ROY CHRISTELLE DECLERCQ THOMAS CRAIG AUDRONE METIUNIENE MIKE ANTONETTI ARINA GLYOK FRONT DESK MARIN ALIA REBATE THOMAS WILKS MART
THITIPANNAGUL EDUARDO OLIVARES CARLOS RODRIGUEZ FREDERIQUE DESBOIST MAJA M MARINKOVIC SARAH LIGHTFOOT JACQUES PATTIER LYDIE BOCQUILLON VICTORIA SILVA AOIBHEANN O’CARROLL RUCHI BHUSHAN MARCIN GUT LEANDER VAN ALTENA PHIL W
MARTA KASPAROVA ZITA CANDEIAS KARIMA BENDALI LILIANA CHAVEZ IAN MCLEAN PATRYCJA GRODKOWSKA SANDRA DAVIS MICHAL DANILUK DOMINIQUE DHONDT YAJIN LIU SOPHIE ZUILI CRYSTAL PLACE JONATHAN BRAM ISABELLE GRIMAUD JOANNA JAN JOY LE
MULLER PAULA DURHAM JILL WOLFF KIATTIKUL JAICHAIYAPHUM ESTHER MARTIN LISA PELATTI JUAN LARCO CARRIE WU EMMA RYMER SEBASTIEN PETIT-JEAN AUDREY VALENTE MICHEL DEBLON CARME TORRABADELLA OLLER ANTON SHUKAYLO JAANA SARIMO M
PRETRE CAROLINE NOEL CAROLYN KEEPING TIFFANY WARREN DAWN MARIE KELLY MORITZ JEAN-PHILIPPE MARTZEL JENS HOFMANN SYLVIE DELAET EKATERINA ANTIPOVA SARAH MILLNS PABLO HERNANDEZ EVERARDO TORRES CLEMENCE BECHU CLIVE DE FRE
VERONICA RAMIREZ GUADALUPE COVAS PAUL DELISLE KARINE LE-HENAFF MAGDALENA SUPINSKA OLGA RODRIGUEZ MORADO LEOPOLDO RIGOLETTI KATHY COOGAN JOANN YEATER VANESSA SORIANO PAUL ZHANG YASMINE BENANI TRACY COUGHLIN MARIO NUNEZ
IRINA OTTO JERRY HAYEK THOMAS BACHARZYNA KRISTIN MAHONEY ANTOINE CHOQUE MARIJN PETERS BENOIT SIMEON ARMELLE PEDERSEN BARRY SILVERSTEIN CESAR PEREZ ALEX MORELL DANIEL ANDRADE CHARO GONZALES MIKE REID ANNE JOLY KELLY ZHANG
FOLLAIN ANABELA BONUCCELLI XAVIER MORTES VALVERDE MAT EGAN CHRISTELLE MONTARRY JEAN MARC ZAKHIA THI-MINH-TRANG TRAN NOEMIE DAVID MARIA ABEIJON JORGE SCULL IRMINA TREFON MITESH DESAI JUAN DAVID JARAMILLO CRAIG HOIT PRASAN
FRIEDEBERG LEA TREESE PETER GOODRUM ANNIE ENJALBERT LARRY MARCHESE MARC BUDKOFSKY MARIA REHNCRONA ALEJANDRO VALE JACK MCENANEY JEFF PRYBOLSKY TINA SKIBOSH CECILE POTELLE CAROLA GONZALEZ BARBIE MITRA LARISA SHIROZYAN PL
JENNY ALLEN RUBEN YANEZ SELWYN UBELS SYLVIA BAEZ NISHITA CHEGONDI SUE BYE ALISON ENGLISH KATHLEEN WALSH BOB TIPTON MARIE EECKHOUT DANA UNGUREANU ELODIE ORIAL AMY FAVAT KASANDRA PEREZ ALVAREZ SUSSI ZHANG NELLY VAILLANT IMRA
CHEN DOUNIA ACHACHI PATRICIA THEVENIN HAITAO ZHANG MIYOUNG RUSSELL EMMA SERGEANT KATIA VASCONCELLOS ELDENE EDWARDS JOHN DIAZ SIMONE ZHANG LYNN STEDMAN PABLO BRAVO NIETO TATIANA NEGINA NATALYA KRAVTSEVA CORRIE WOLLET CARLO
MELANIE DWYER REMI BABINET SHARON WEINSTEIN KRISTIN EISENZOPF DAN BLANSHARD TONYA BELL NATHALIE PIGAULT GEMMA BROWN GILBERT GUILLEMOT ROBERTO MARTINEZ HERNANDEZ LISA HAWKES CECILE MACGOWAN LAURA R. SUMMA TONI BENITO ISA
AKGUN KARLIBEL THIERRY MICHEELS CHRISTIANE MONTAGNON MADELEINE CHEZIERE CHIARA DE DECKER PABLO TOBIAS DE BARROS SGANZERLA NATASHA KLEVTSOVA ANA GOMEZ CECILIA SMIALEK MARTIN SCHERER JENS ALBRECHT LAETITIA FERRANDINI BRUC
ANDREA CORTISSOZ WALITA GANMANEE AURELIE MAAZ SIMON BALL SEBASTIEN LARREUR MARIELLE HAGEBOECK SEAN GWIN MANEL GUILLEN CAROLINE RAY JIM JACOBY KATY PANFIL STEPHANE ALLIO CHARLES MINGASSON DALILA BELALA HERVE RUBEAUD A
CASTELBAJAC BIRGIT LEHMKUHL MATTHEW JOHNSON EMILIE COLAS ASUN GALVEZ HANNI TORHORST FORUM MANAGEMENT EZEQUIEL DANERI KATINA SCOTT FERNANDO TORRES POLAINA FRANK BUCHNER TEREZA MACHACKOVA ADRIANA BLANCO JULIEN CAROT LA
BERNSTEIN ISABELLE VIANE LUCY BARTON DANIEL PANKRAZ NICOLE SIEFERT MICHAEL PENA KATHLEEN GRIMES JOAN ALEV HELOISE ROUSSIER JANET RODRIGUEZ HELENE FREYSS NIZAR KADER MARLIES MEEBOER SYLVIE ALLOUARD ANDRE PAULO SCIORLIA ARTEZ
ROBSON CAPUCINE LEWALLE CAROL DONOHUE ALENA MCGARRIGLE SCHIRIEN FAHMI NOELIA GARCIA MARTINEZ RICHARD DROUIN AUDE VAN BECELAERE FRANCISCO C. C. CUSTODIO STARLINK AGENT JAN ZACEK DIANA MACIAS HUBERT PODLASKI PHIL JONES OLIV
JENNIFER BROWN GEORGE BERESUCK NICOLE DORRLER SETH GUGE RAFAL SOWINSKI ANTOINE COLIN HONG XU MARTIJN SENGERS DIEGO NAVARRO IRENEUSZ KOJLO CHRISTOPHER WILLSON TIM DOOCEY FANNY REMY JOANN DUMA LUC LALY ELIZABETH JERNIGAN E
DUPONT ELA SZYMANSKA MARTINE VAN PELLECOM YVETTE ROBSON PATRICIA GLICA LENKA KOVARIKOVA SUZANNE HART GABRIELA MORONES MARIANGELA ZICARI PAULA ULIVETO AUDE KLEIN KARINA MULLER SANDRA ARRUDA RICARDO TANAKA DARRYL BOLTON M
CHEN BENEDICTE DUSUZEAU INIGO GOMEZ MELGAR MIRIAM CASIQUE HEIDI BAUMER ANNE LEPOUTRE SAMUEL HEUZE CATHERINE GIRARD-BARONDEAU STEPHANIE STARKEY KELLY SUN SVIETA PEREZ JOSEF WAGENKNECHT MARY KOLAR ROBERTA CANTON STAN SE
MOLINA SUSAN YEE JOHN KUAN AMY RANKIN SABINE SIMON KATINA FLEMMING RAUL VALE JOHNNY TWILE GILS CROCHET NIR KASTORIANO NICOLAS RAPIN RAFAEL YANEZ Mª BEGONA MOLDES CARUJO KIM SHEPELA SAMANTHA CAFFERTY ERIC DENSMORE CHARLO
YASLI LAETITIA DE PERTHUIS KATERINA HUBOVA LUIZ TOSI JENNIFER RUSSELL KARINA MARQUEZ TINA MALONIS SIMON JAGO ELIF KOSEOGLU CAROLE SCIALOM MAURICE HAYNES DAVID WELSH CLAUDIO COHEN TASOS P ADAMOPOULOS ROSSELLA GRASSI LAURA C
HABIB-DELONCLE ROBERTA RADUAN PETRA DUMROESE ALAN WATT EMILY GAMMON GERARD PIERRON TATIANA ZAYTESEVA GAEL CHEVAL RUMJANA STAMBOLOVA KRISTINE HAWLEY MATTHEW WHITE PATRICIA FERNANDES BELEN MATEOS APARICIO ISABELLE AV
SOTOMAYOR ROSE-MARIE BERTEL PAUL METZGER ROBERT BOSE YINO WANG TARA CAMPBELL ALI KIREMITCIOGLU FRANK CHANG VICTOR HUGO CALVO IRENE IGLESIAS FERNANDEZ ALLISON WALDRON VINCE WANG JULIE POMPON ANNE RINVILLE MAYROSA GILL SARA
GAVRILOV BEN WONG DAVID HECK MAUSAMI KAR ANNONCIADE MARTINETTI ELDA OLAVARRIA CAROLINA CASTRILLO NAVLET BARRY LIN ANTONIO RAIMUNDO CLAIRE JOUET-DE-ROBIANO ANNE-SOPHIE BES BERNIE GOMEZ BRIAN OCONNELL CECILE HUSTIN JUDE WIL
RICARDO CRAVEIRO BOB COUSY MARIE HORZ THORSTEN MUELLER NATASHA MURRAY JUAN JOSE SORIANO JOANA LEMOS ALBANI LIZARDO JEFF SMITH ROBERT BARILLA RASTISLAV RIGO KAREN O’BRIEN GERSENDE DEMERLIS WAGNER KANNO MOLLY WALKER ERIKA
MONICA CANTAGALLI SUSANA TRIVES PALOS KELLY FOY LUCIANA OKUBARO ADRIANA RADU JOSE IGNACIO CIFUENTES CHIMENO MACIEJ MICHALOWSKI RACHEL RG GALPER TIM MITCHELL ALEX EPSTEIN ERWIN GOMEZ MARITHE FLOREAN ANNELIE BOL CORINE HAME
HANNE HAUGEN Mª ISABEL CASANOVA GARCIA FLORENCE KIEKEN JESSICA POST MAAN PANTALEON HIROSHI WATANABE ALEJANDRA JIMENEZ HELEN HOLDEN MAURICIO CUEVAS PATRICIA USTRELL MARCO SEGOVIA HEERAL SAVANI MILENA GUILLOT BASTIEN CONS
ESTEBAN GUTIERREZ PABLO DURAN JENNIFER NICHOLSON KATHLEEN NANDA ROSBELLE PEREZ THIERRY HAPPE ROBERT BERNACIAK KATARZYNA JAZDZEWSKA RICHARD CADUDAL NATALIA MEJIA MARGARITA HUERTA BENJAMIN MESSELINK JULIE LUCAS DE LEYSS
SYLVIE MORCILLO CJ JUNG LUIS FIGUEIREDO JENNY LEEB-LUNDBERG ARMIN KLEISS MARIE-PIERRE DURY ANNA GARCIA ANDREAS BERGAU BRITTANY HEBB OLIVER HILBRING SYLVIA MENARD PATRICE GLOUX MICHAEL KOZIN STAN MALLIS BENNY STEEN MOLLER SOPH
CLAIRE BRIGNOLI PAUL PURVIS LORENA MARCHESE KIM HUNT RUI FREIRE ALLISON WATERS TATIANA GLENNIE PETE FAVAT JORGE SANCHA SALVADOR NELSON MASHNSHNEK CAROLINE PERKIS STEPHEN MONACO LAURA SUDAR LUIS ESTRADA SASKIA HULSHOF AICH
PEDRO FARELO CHRISTIAN COLLOT SARA YE CINDY GUO FRANK VAN DER TEEMS MEGHAN ATTREED CHARLIE FABRIZIO ROBERT KITT CAMILLA ESMARK KATHLEEN QUACKENBUSH TANJA HEMME IVY SHIAO DOUG KAUHL BORJA DIAZ ROGER KIMBERLY HAMPTON LINDL
KELZ ANA MULAS DE GOYENECHE LI WAN CLAIRE LEARNER CHRIS SMITH MARCELO MANRIQUEZ BELEN MONTES DONAIRE LAURA SZATNY TIMOTHY MEOTTI HOMECLICK HOMECLICK RONALD YAN CHRISTIAN CEPEDA HUGO GUADARRAMA GYAN MATHUR JULIA JAME
WETHERBEE CARLOS BARBOSA ANNA PASCUAL FERRERAS BEN RAYNES MATIAS BLAZEVIC SHADI BAHAR JOELLE DUDAL MICHAEL RUD MELISSA WATSON PAUL NRAZIER OLIVIER COURADJUT RALPH DU PLESSIS JOHN STONES NAYELI AGUIRRE JOSEFINA GONI GONZ
DONG LIN ALBANO MARTINS WENDY D’LUGIN MICHAEL FIGUEIREDO WILLIAM DADDI WANESSA SPIESS EUNICE LEE AUDE NOIRTIN JOHN MEENAN MANUEL MECO KARLA DIAZ CHANTAL LEBLANC NORA GARCIA CHRISTINE SCHILCHA MARCO PINTO PHYLISS KASOWSKI
ALVES THOMAS LANE SANDRA SERRANO JOAN UMHOLTZ LULU HOU NICOLE YOUNGER ANGELA ANDERSON KYUNG HWA HWANG DAVID HARVEY BENJAMIN SANIAL TONY READ GILL OGLETHORPE SPRING CLINTON DANIELLE BOYLE CHRISTINE DRUMHELLER LAURENCE
NICOLAS MERITXELL ESTRADA FREDERIC OLEJ FRANCOISE ROBERDET DONALD BIALER SYDNEY ROSENCRANZ TRIA F LARASATI MARGA GONZALEZ FERNANDEZ FRANCISCO PASTRANA LAURIE MCQUADE MELISSA HUBBARD AMY MANGANIELLO JERANAN SIRIPONG V
VALERIE FOCARD ZAC LABANG CAROLYN DICKSON JUSTINE BURNSIDE GREG DELANEY FANNY BINDET SUMAN SRIVASTAVA PAMELA NETSCH MAGDALENA SZYMCZAK BRITT SARONY KATE HAESCHE MARIE-ESTHER LANGLET DIEGO SGRO LISA KREILING ANA DIAS BRIG
EMILY FENG ANNE SEXTON LESLIE SUN STEVE PRATT KEN HAMM PAUL STAMSNIJDER FERNANDA BRACCO OLIVIER DAUCA KAMILA LENART JACEK KRET CHRISTINE WANTMAN LOHENGRIEN LIN NELLEKE JACOBS TANYA BURNS CRISTINA DUCREST ALEXANDER LANDE
GWLADYS HURE MERAV TSARFATY JOSE JOAO SARAH SCHULTE LUKE CARR TIFFANY WU ANDREAS GEYR MICHELE ARNAUDIES LAURA LEMMETTI SYLVIE AZNARAN SARAH FLEISCHMAN SUSAN CHRISTIE ELSA CHAPTAL JONAH BURLINGAME ERIKA WOLFEL JIRI HORCICA
AUBERT-TREVALINET JORGE PEREZ HOLDER LAURA RUSHER ELAINE BERTRAND ALEXEY STRAKHOV XIN KOU SUMMER MCCLANAHAN SYLVIE LEBLANC MARTINE DUCLAUX MICHELE LEE PAKI ARRANZ VALERIA AMERIO FRANCISCO FERNANDEZ DINA LIBERMANE MEGH
ALCARAZ HAROON NIAZI TRUDIE QUINN DAVID CARTER GABRIELA FLOR KRISTI AZZINARO ANNE CAMPBELL SONIA SANMARTI HARRY LAX ANTHONY JONES RUBY BANA AUDREY FOURNIER BEATRIZ ROBATTO JOHN HUTCHINSON PAUL TYSZKIEWICZ FLORENCE LUSSON
ELENA ORTIZ MELANIE GALLET CASA HAMID ADAM SIERS LAURA MCELHINNEY TRISTAN DE ROUVRAY RUPERT DAY LILIANA FRANCO ADOLFO ARAVENA ANGELA WHEATCROFT WOODY WOMACK LEANDRO CASTELLETTI HAO CHANG GUILLEMETTE LEPEZ LESLIE HARRIS
TINANT LISA KIELT RONNIE PEDERSEN PEGGY PESCE MARIE-STEPHANIE PERDRIAT ERIN BURKE VACLAV HELEBRANT ERIK ROLLINI MARCOS BATISTA SANTOS HANK DIAMOND TORONTO EDITOR PIERRE ERIC STAHL EVELIN RIOJA ALBA ANGLADA BUENAVENTURA FRA
THIERRY CHATEAUVIEUX HANNA ABERG DAWN SERRA CHARLES BURGESS COBIE DAVIS LEE O’NEILL VICTOR FORTANELL THIBAUT ROGEON LAETITIA BENGHOZI REMY GUILLER CRYSTAL DUNN YOHANITA SAYAKA SYLVIE BROZE MATTHEW MULLER MAURO VICO PUERT
RENATE ROSENHAHN MARCOS MARTIN CUEVAS KIRSTY WELLS HORTENSIA FLORES JAMIE MCAINSH VERONIQUE MARCELLIN JESPER STROM EEFJE BEEKMANS CRISTINA PARENTE ELISE JONES PHYLLIS MCSWEENEY CHARLES TIBBLE FAWN MORNINGSTAR ANA MARI
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KERSZBERG MACIEJ BUCZKOWSKI MARIE-PAULE MUNTEANU EDUARDO COVARRUBIAS RODRIGO NINO TINA CHADDA HASSAN ALFADL KIM STAMIRI STEPHANE MURAIRE BEATRICE MOHR POLINA BAKHTINA PAULA SIMÕES MARIA ELENA VERGES VIDAL CLAUDIA
ARTIN SHERRY WILSON PAOLA CASTANEDA DIEGO CARDIEL SERRANO JIM LANSBURY MARIE-HELENE GONDRE-VIDALINC ALLEN FOSTER KARINA TAPIA MELISSA CAHILL ERIKA GONZALEZ PERELLA SHAWN MOSS YUANSHU SUN CLAUDETTE VARVOUX CATHLEEN
WENDY WANG CATHERINE MATHIS SUTHA CHUMRUM ELIANA HARRARY SALVADOR DIANEZ OLIVIER GILBERT NATASHA EASTWOOD YAELLE CATTAN EMMANUELLE ENFREIN ISABELLE JAHLAN CHRISTOPHER DRAKE BARBARA DOVENO MARIANNE TONIOLO YANNICK
CAROLINE MARLIEN Mª JESUS GARCIA BERCIANO DWI M ASTUTI LISE ANENN PEDRO PLANAS RABAT JEFF BARRY PATRICK PLAISANT ALEX ORGAZ ANNE-MARIE VERSCHOOR MARTIN WINK MARLENE MOLINOFF IGOR TKACHENKO FATINE HADJ-NASSAR MATTHEW
O COELLO ALEJANDRO GOMEZ BRIAN SNYDER FREDERIQUE VERBRUGGHE HEATHER EGAN ADRIAN OJEDA MONISHA RANARAJ GERRY MURRAY GUILLAUME DE PELET JAMES CATRAMBONE ANN O’REILLY MARIA CABRAL ALDA TELLES MARK VAN HOUTEN MARINA
DD SULLIVAN ROGER HIRANO AUDE CHENU HECTOR OLAYA JEAN-MARC EIDEL ELIZABETH BURKHARD RODOLFO RIVERA MOHAMMED EL KADAOUI HECTOR EFREN LOPEZ GHISLAIN DE VILLOUTREYS LYNN LIU PAUL CHOI SAMMI LU NICOLAS CHOISEAU NGAMPA
NAPIERALA ENRICO SALAS DARA COTHRAN JOAO NOGUEIRA MICHEL NAKACHE MARA BINUDIN WASSILA MEKESSER ELIZABETH HOUGHTLIN FERNANDO VIOLANTE DOMINIQUE BOST JEFF AHLGREN TIMOTHEE BARRETT ALESSANDRA QUATTI MARIA TITTARELLI
LABAREYRE KRZYSZTOF REMBOWSKI KATIA PRIEUR RENE CARRENO MARIO HERREJON MONICA ALVEAR LOPEZ EDOUARD ANDREASSIAN MARJOLEIN BRINKMAN DAVID ROWDEN ROSEMARIE AALA-GUANLAO MARLEEN DEPRETER PAWEL KRUKOWSKI RICARDO
DERS SYLVIE BREHAUT ELEANOR LYTLE DEBBIE RUBIO TOMAS DRABEK ENDAH SULISTYAWATI CRISTINA MARIA IZQUIERDO GARCIA MICHAEL MCELHATTON JASON GRAVES ALVARO GOMEZ-ACEBO ESTHER KRAHWINKEL HELEN SISSON AMANDA FAZZINO ARIANE
SPREZ TATIANA SARMIENTO CLAUDE MARTIN WIOLETTA BEDNARSKA CONCEICAO ROBERTO NURIA RUIZ MARTIN DELPHINE MUNOS FILIPA FELIX JOHN GLENNON KARYN KUO ARTURO VARGAS ANN TAYLOR REED EMMANUEL MICLO NICK BRIAN LUISA FERRAO
NIJS CECILE CROUZET SASITHON POOVIRIYAKUL DEA JONES LARA FERRIN SUSANA MARQUEZ ALEXIS CHAMBERS CHRISTINA OWSIK HEIDI REITZ AVERIL WALKER KELLY PARKER ISOBEL CHINNOCK MARIEL PONCE SHARON LEONG OLIVER ERIKSSON LINDA PINO
EBURN DANIELA BITTNEROVA DAVID GRANATH ELISE HELLINGER OLGA LOPEZ KAREN BUTT-SCHNEBEL JENNIFER TSUI ERIK GUCZWA DANIELLE WEBER MALIKA HAMLADJI SAMIA BOUCHAREB SILVIA KREUER ANTOINETTE BOBBITT HELENA IRAZABAL ISABELLE
EKIAT DANYA ROBINSON BUDHI KRESNA CHRISTIAN MUELLER MARIE-ALEXIA DE MAUDUIT ELIE OHAYON BELEN ESCOLANO SANTOS JENNIFER CAHILL STEPHANIE CHEREL NATHALIE PASTERNAK THADDEUS MORROW TOM FINNERTY MARIA MARTIN DEBORAH
KERVEEKEN ADAM MILLER FIONA PEREIRA CHARLOTTE BA LEE DAVIES JUDITH BRAENDLE JENNIFER KELLER THOMAS REVILLON WILLIAM BYRNE JULIANA ARISTIZABAL BENJAMIN CARMICHAEL SHERYL LEE SONYA KOSHUTA JESSE FISHER MARCIN LOTKOWSKI
HEODORE GIBBS ANTTI ISOKANGAS SANDRA KARSENTY PEDIGREE DOSTAWY DODOMU YANNICK OUVRARD IZABEL CHAPIAN JEAN-CHRISTOPHE ARBEZ STEPHEN KING CHRIS STATHOUSIS CHOONGSANG WONG MARY ANN DE JESUS BURIN PUNTUYAKORN ANGELA
NTE HARRY HAYES DAVID EVANS ISABEL PIRRALHO ALIOUNE FOFANA JONATHAN HARRIS RICHARD PACE RAWLE STOUTE SERENA SALGADO YAN QIN URSULA SANCHEZ MICHAEL PANTO TRINIDAD HERNANDEZ TIFFANY KIM NURIA CORRAL PALAO JOHN SHEARSON
H MICHEL LINEAU MARIELLE TRUJILLO MARIA JOSE ESPINOZA FERNANDEZ PHIL DANTER MIGUEL SANCHEZ DARIO KALIK PETRA BOTTIGNOLE ANDREW PUGSLEY CITRIX EREU AIMEE YU KLARA COOPER SANDRA ALVAREZ JIMENEZ LAURE JONAS KIMIHITO OKUBO
E SILVA DEBORAH FUDGE HEIKKI LAAKSO WALID ABOULNAGA CHAVA ABRAMS MARCELO MORAN PASCAL GOUMAIN JANETTE DE CAIRE ARTURO CASIMIRO MAY MOON ANNETTE BAUDARD EMMA MONTES DE OCA ALEX MONAS WORROW RAUL ALVAREZ CADARSO
ARRANTES CHAVES DIANA BARBATSAROU DOROTHEE COINE CHRISTOPHE VINO JAZMIN TENORIO KEVIN GRADY PM PALEMBANG EUGENIE BARDET STEVE CARRIGAN YU-MING LIOU LIZZIE FAZIO IVY YAP TONY VILLEDA ROHAN NATHAN RON LAWNER VAINUI DE
REN MIKE PRENTON SYLVIE ARCELIN PATTI BRESTEL FRANCK KALOU ALICE O’SULLIVAN DOMINIQUE FARRELL CECILIA ZUGER FRANCOIS GROUILLER MARTIN TREJO FIONA ROOSSIEN MICHAEL SINCLAIR MATTHEW HAINES ISABEL PIRES JENNIFER ROSIAK DIANA
LLER GUSTAVO MIRANDA MONIKA CHROSCICKA-WNETRZAK DANIELLE STITTELAAR HELENA DE LA BARRE OLIVIER CHESNAIS NOURDINE BOUKARI NOURDINE CHERKAOUI JESSE DUDICS JEN WOOD JENNIFER CHARLES JEFF NOWAK NATHALIE BASTIDE CRESSIDA
UE COLLEY GEORGE HADJIKOSTAS NATALIA ERBASSKAYA KAPIL SHARMA TONY CONG DANIELA GRANO BILL SIDARWECK RYAN LAWRENCE JOSE LUIS SOTERAS DE LA PENA RAZVAN TUGUI DAMIEN PUECH ILONA FREUDENREICH AURELIE JUNG DANIELLE ROSS
KE PIA LOKAY DANIEL KOZLOWSKI JULIAN GREENE JENNIFER UNICK RODRIGO VIVARES JAVIER HOYOS GUTIERREZ ADA HUANG ALVARO HERRANZ BORDEHORE VANESSE VAN EEGHEN ANTHONY GODFREY TIMUR GOGOREV DONNY AGUILAR HOPE MANVILLE JULIEN
LVERT ELFI KAEMPER RICARDO ZILLI FERREIRA OLGA SOUKHARCHUK LIONEL GREPON OFRI PATEL LAWRENCE BURDAY ANNA WIECKOWSKA MARGARIDA GONCALVES MARIE LOMBARD MARISOL MARTINEZ MONICA MERLO ALEXANDRA SIRSCH CHRIS CHU LIMING
ND BRIERRE KERRI LYNN GARRISON MAITE BELMIR MARCELO OCAMPO MARK NELKIN EDITH BRISSARD CURTIS GREEN FADEL ARJDAL FABRICE VAN HELLEMONT KARL MIRANDA MACIEJ SKORA RUPERT PAY SANDRA SANTOS VICKY WANG FRANCISCO SANDOVAL
ENSEN JONATHAN HSU MISHA IOUY KIMBERLY HULSMAN ERIKA PLATA ANABELA BARBOSA RENATO BACCARAT TOMASZ DOMANSKI MARIELLE DURANDET JUSUF WARDANA JULIENNE CRUZ SOPHIE POLLEZ ALGIS REKESIUS NEID MARQUES FRANK ZERBI SELEN
RNANDEZ ANDY LU RACHAEL JOHNSON NICOLAS CHAOUTENE ERIC WONG ADOLFO ALFARO BELINDA MOON MICHAEL GRAMLOW TOM AUSTIN KEVIN CHARRIERE MARIE LE GALL KENNETH DUNN ANNA MACIEJEWSKA DAVE TRUNDLE WIWIAN ZHAO CATHERINE
INA ZABOLOTSKAYA ANDREA KOENIG RANEN CARMEL JOANNE LAI GERALDINE BERTHON BRUNO CASANOVA AMELIA CHUN SILVIA RAMOS Mª MAR ZAMORA HERNANDEZ SEBASTIEN LINTINGRE FEDERICO CATAIFE MONICA WILKINS MICHELLE TURCHINI OMAR
R ISABEL MARQUES MATTEO TONOLI ALEX HAZELL SUHAS JOSHI HANS-JUERGEN BAUER VERONIQUE GATE MAGDELENE ELLIS-HERRY JORGE GUARDIOLA CEREIJO DANIEL FLOYED IVAN WONG BENJAMIN VERGNE BETH FREEDMAN CARLOS GALAN PLATAS SLAVA
-GOUVELLO YVES ROMIEU JESSICA MICHOTTE LEONARD HUTCHINSON DANIELA OTTIGER JULIAN ARPI FREDERIC HERBIN KRISTIN SUPPELSA ROBERT PETKOFSKY RAFAL LIMEK ROSA LANGAN SAM TEAGUE MICHELE LEWIS GABRIEL PEDRAZZINI WENDY HUERTA
ERIE QUAINON CECILE GALEZ BRAD FRIES MATT SADLER ERIN HUNT ANITA GOODWIN Mª DOLORES GONZALEZ EIRO BEYA TOURAB CATHERINE KIM NICOLA MAROTTA LINDSEY CHASE CAROLINA GILARDI PABLO JIMENEZ SEGURA JESSICA WOODHAM MIKE BEELEY
PTON-BISHOP NATHAN FISHER LUCIA INTERNICOLA MALIN AKERBLOM MANUEL REIS HARJINDER CHAHAL GERHARD STERR MARIE MALLEZ LOREDANA CASTELLINI SYLVIE BALAYER PATRICK PERRIN CHAIM HAAS HILDA GOMEZ BORIS KREUSEL STEVEN COLLINS
LOGGEN DEBRA YEOMANS NANCY RIACH LISE LE REGENT MERYL SOMMER DENISE LYN MARY TWOHIG DALTON PASTORE ANDREA SKOVAJSOVA NICOLAS GUILLEMETTE CRISTINA NOE GARCIA PASCALE CARTEGNIE PIERRE LE GALL CAMILLA COOKE PETER CHAO
E VANCRAENBROECK BUU TRAN TIM CHENG DOMINIQUE HAMIDI SUPANIMIT AREEVONG NADIA CHARKAOUI ANTOINE KOLENDOWSKI CLAUDIO FIGUEROA BARBARA COECKELBERGHS HELEN RAGNARSSON LUZ Mª DIAZ GARCIA DIANE GARAB SARAH HERRINGTON
RD CALEBE FERRES PINTO JEAN-CLAUDE PHAM MICHAEL CRADDICK DIDIER HONTARREDE ARIANE BONTEMPS PILAR BLEIN DAVE LEUR AARON AZOCAR THOMAS LEMAIRE EMMY HSIEH ALLIE INGBERMAN MARTHA HERRERA INES POZO CANO MONICA SZYDLOWSKI
MER FIONA JOHNSTON JULIAN NEWMAN PATRICIA DAUMARIE MATHIEU TOPPIN ALEJANDRA LOPEZ DARIA BRENDLINGER JULIA SHIH HELENE DIOT AMANDA COULON MACARENA SALVAGO JILL DMOHOWSKI IGNACIO GARCIA VINCENT BOUDGOURD SIMON HURTER
CARLOS MUNOZ JIRI PONER CLEMENT LAURENT KANJANA PIYAWONGSIRI ANDREW RITTERSKAMP GERARDO MORA DEREK MCKENZIE NICOLAS TOROK CHARLES CLAPSHAW MARINA SARANDREA BRANDUN KAYAL PHILIPPE CASSIA BELINDA WEARNE MELISSA
REDES EMMANUEL VAILLANT ALBANE PUGET SALVADOR HURTADO LISA DALSIMER ANDY A GANI JAMES WOOTEN VALERIE EQUOY ANTOINE D’HEBRAIL MICHAEL FAUDEMAY JOUKO RANTANEN MARIA LOPEZ DIEZ MAGDALENA OSTROWSKA LUBOS HORT CHAD
RA HOLLERBACH PAULINA LUNDSTROM AGNIESZKA SKRZYNIARZ ANTHONY ROMANO KERRY BEUTEL LETICIA CENDRA PATRICK BOOM BARBARA REILLY ISABELLE EMMERECHTS PHILIPPE FRECHET JONATHAN YIU STEPHANIE LONG-CHOQUET JEFFREY CRASTO
CRAFF-GASSMANN JULIA GRIMM JOSE BEKER FILIPA BRANCO IAN PRICE KENNETH YOHANN SAM’N IQBAL JAY GARRETT HELEN CARLIN JUAN SANCHEZ LUCILE BESSO TIINA SALZBERG RENA BRIGANTE RAGUPATHI KARUPPA SAMY LUCY BENINI MONICA ROCHA
VERONIQUE PETIT GABRIEL BARASCH MARKKU KARVONEN JUAN MANUEL PLAZA TANIA MEDINA JONNE KOLIMA ANA VICENTE DEREK YOUNG GLORIA PENA JILL ELLIOTT BASAK ERKIRAN REBECCA CHARCZENO ELENA CALLEJA COLLIGA ANA MARIA JIMENEZ DE
TORIO MANUEL FONSECA ERIKA REYNOSO CHAD SAELE IEVA BIELIAUSKAITE ROB SMITH CIYA JIANG FLOOR CORCUTT-WALLIEN STEPHANIE HALPHEN KELLY HONG KELLY ROBERTS MENNO BUIS KATARZYNA KASZYNSKA GINA GIORDANO AMAGOIA MARTIARENA
IERAN MURRAY STEPHANE BROUSTE AVI DAN FEDERICO GONZALEZ ZUZANA VACULIKOVA JULIE OBRIEN LORI BERNSTEIN PASCAL LECLERC AMANDA VEAL ALBA CAPRARO REDONDO JOWELL SEE ISABEL GROSSE-HOLTFORTH AMOL SALEKAR EUGENE LEFEVRE
CCARO GISELA GERMANO KATERINA VONDRAKOVA NICOLA STANLEY FREDERICK CORNILLE JUREK BRANIA MILU CAMPOS SYARIF FADILAH INNEI HAYES MANON DE GROOT FRANCES TROTT CHRISTINE HARBAUGH PHILIPPE BLASCO NANCY WONG THEO CELESTIN
CZUK FABIEN GENTIT EKASIT ANGKARANGKOOL BRANDON SIDES LAURA CRANE JAVIER OLIVARES ANA SERRANO EMIEL VAN BEEK TRACEY DAY ADRIANA MATAS ISABELLA BAUMGARTNER BARRY MANDLE WISE ESMERALDA GONZALEZ LIZZIE BOWEN BENEDICTE
N GENEVIEVE AMEDEO LUDIVINE PERE WANDA MARTINEZ MARTIN PIOT DAVID COLOMER JUAN CARLOS COBENA LOPEZ LAURI TOIVONEN FABIEN ANDREU DELPHINE BIZART JAVIER DIAZ CLAIRE STORA DAVID MOLINS JENITA DIAS RUI LEMOS FISH CHEN SOLEDAD
ARION BIELACZEK JEAN PAUL MULLIE JACEK GLINIAK KATHLEEN BITTLE SONALI DAS JEN LUO REISHA GOLDMAN JULIA THET BERNARD DE LABAREYRE KATHLEEN MERRIGAN DIMITRI IVANOV TALLY LEONARD HELENE JARRET JOSE PABLO PALENCIA POMARES
MONTALVO INES FORTUNATO KATE MURPHY RACKY DIOP MAUREEN RUSSELL SARAH CRUIKSHANK SEVERINE MORVAN PASCALE VINZANT RIKI BREITSCHWERDT THIEU DUNG CHAU ABBY SHAUGHNESSY CARRIE ZHANG ISABELLE BEJANNIN ORIOL SABALA JULIE
EL GEOFFROY HARQUEVAUX MARK COLLINGE HABIBA HARIDA HELENE HUTIN ALISON KEECH LAURA LANGDON PHILLIP WATERTON CAROLE SER ROGER DONOGHUE JENNIFER KENNEY SARA DOCTOFSKY QIANG SU GEORGE HICKS LINDSAY NAMM MARIA GUERRA
ES HEIN BAYU KURNIA PRASETIA SANJAY KUMAR EVA COBO ANITA DELPHIN LAURE DENIZOT VICTOR CHALANSET JOHN HLATKY HAYLEY ROBBINS CHRIS LEMME BEN HARTFIELD SILVIE SCHMITZ EMILY GIOLA ALICE TOMASS ALDONA JANASIK PASCAL OLLIVIER
ODRIGUEZ TOMMI ROUHIAINEN ERIC HAZOUT NATHALIE DUPONT HELENE DESSEGNO HEINZ MOSTERT RODD MESSENT PAUL TEN VEEN CHRISTINE LEFERS XAVIER RIBAS NATALIA BATTAGLIA ANTOINE LEGENDRE MICHAEL GATTI SUE HOLDEN ALEJANDRO TELLEZ
N SERVINA ONG KATY JOHNS ANDY MACPHERSON MARGARET BESWETHERICK DAISY CHENG MARIA JOSE ESTALAYO MILLAN LAURE COZZAROLO MAGDA PLEWA CLAUDIO SEPULVEDA VALERIE WERNICK FRANK MACINA JESS HAROLD NICOLE PETROPOULOU MARIE
LYN MOLLA ZACHARY SIEGEL STANISLAV USHAKOV YURA HERAWATI PETER BENNETT SINI VIKKULA TIM CLARKE CHERYL YE FARIDA MEA THOM BRESLIN DENISE BOER DOROTHY KENNEDY CHRISTOPHE CHAM SANDY CHEN NIGEL CLIFTON RICHARD GAGLIANO
T REYES CABELLO PABON JUAN ANTONIO GONZALEZ CERDAN AURELIE SARRON MA.ELENA FLANDEZ PASCAL CRIFO RACHEL NOTTINGHAM LISA BUONO NICOLE BOGAARD ANDY PALMER SONIA LOPEZ MOTOS MIRANDA PARIS SOPHIE LEX SANDRA GIN RAPHAELLE
RRES LUKASZ OSTROWSKI LAURENT CAYET NESTOR CASTILLO JEHANNE WOITRIN STEVE ZOLLO CLAUDIA DIAZ CARRASCO VICENT MARTI GEOFF CHAMBERLAIN MONIQUE TUMMERS ANETTE LAGERBERG ESTELLE GARNIER TOM WIERENGA ROBERTO GONZALEZ
AIN GOUTEL ROCIO GUZMAN HUGUES FRUCHARD INNA DROZDOVA THOMAS LERRA NICOLAS CORBAY JAMES RAMSAY STEPHANIE CHURCH ROBERTO CASTILLO PINA HUSSAIN KHAN KARINA MERRIMAN SCOTT FERGUSON MAXIM LIVSHITS SOPHIE GUO MICHAEL
YNE COLLOT SOPHIE LALOU MARIO CORDEIRO NUNO MACHADO DAVID TAN MARCOS DE OLIVEIRA SANTOS TYLER LEES ALEX AVIS ISABELLE NICOLAS ANDREIA SILVA TANIA ABADJIAN MATT FIRTH YAN YAN SHERA RABINOWITZ SYLWIA SERDAK NICOLAS VIGNOLLES
FEN DULINSKI MARIOLA GORKA ANNICK THATE MONICA RODRIGUEZ DEBORA GOLDSCHMIDT SANDRA CANIAUX MA.CARMEN FAJARDO JULIA MEDINA GARCIA JEFF WARD SILVIA CARAZO VITOR SILVA THOMAS LIANG DARIUSZ SAWICKI CHRIS PINNINGTON ALEXIS
NA OLEJNICZAK TIM LOTHERINGTON SANJEEV RAZDAN GONCALO PIRES SEUNGWOO SEO MELISSA DAVIS MANOJ YOGI JUSTIN LLOYD ANA ISABEL CABORNERO HERNANDEZ NANCY SZOSTAK MAUD BOUCHERIE JONATHAN MIRANDA REBECA CRESPO ELISABET
HANYI SHERRI O’DONNELL DOUGLAS THURN SARAH PADMORE JENNIFER FRY RADEK FLORCZAK MATHIEU COTTAVE MARIA SOL MORENO LILY LIU AMAR TEDJAR MAUD HU ENID MA ROBERT GABSA SANDRA LOURENÇO ANNE GRIFFON VANESA VENDRELL JUAN
AN FABRICE DELACOURT SUSANA REGUEIRA SABRINA PETERS ALEXANDRA UHER ANGELA ROQUERO MARTA QUINTANA ANNA SHIPULINA MONICA TORRES SOMSAK CHIDCHAWANGE SASCHA HAAK MARIANO MUNOZ DE DIOS RODRIGUEZ JEROME GALINHA JEAN
JEK TASH WHITMEY PENGZHAO STAREAST JOSHUA PHILLIPS TINA DI PIETRO INGRID OTTO KATIE BURLESON MAGALI BOURLANGES FABIENNE MERIC GREG SMITH LARRY FIORI ERIN DONAHUE ANDY WATTS MICHELLE MKRYAN RAJESH PATIL NICOLAS DUSSART
RTS PHILIP GAWITH NATHALIE RIDOUX JENNIFER MACLEAN DIMITRI DAUTEL MARIA DREHER DAVID BROWN PONGSAKORN PINGWONG MAREN ESFELD PAVLINA SKODOVA MIGUEL BARRAGAN LAURA PHELPS ANICA TU HEATHER WISCHMANN MICHAEL GOLDAPP
AZZARD PATRICK BLANCHETON JOSLYN JT TODD AURELIE DARRE YORK NIU LILIANE BRAIN CAPUCINE PIERARD KAITLYN MURPHY ALEXANDRA JUX Mª ISABEL DIAZ GAITAN MEIKE STEINEBACH EMMA RUIZ MAGDALENA POS ANKE SCHULTZE COLEEN KUEHN BEN
BAR ZACH MAXIM LIVINETS SYLVIE PALOMBA SEGOLEN PARRE-LEQUETTE THIERRY VERBRAAK Mª ANGELES MORIES JIMENEZ FRANKLIN CARDOSO MELANIE SCHOUW PATRYCJA KISIEL FELIZA CALMA MARTIAL RICART JOAQUIN MANTECON KATHY HORENBERG
NE JOHNSTON NIAMH OCONNOR FLORIAN MOTT KATHERINE CID NIAZ HABIB SAMUEL SUWANTO JULIE BONNET NATHALIE BIDERMAN OLIVIER PICART NINA MYLLYHARJU MARY ANNE MENIST KAVAN THREADGOLD ADRIANA FEKETEOVA CHRISTOPHER MCNAMARA
AS GALDAMES JT ANDEXLER HARRIET KARZEN JUDY HARGROVE MIKI CAI JOSE LUIS BIROCCO GABRIELA LEON FELIPE ANDRADE JILL NEWTON PIETRO SOTGIA ERIN MONACO LISA BENISCHEK GOPAKUMAR RAVEENDRAN LIONEL MOULIN RUSLAN SAMAEV SUSAN
TIN1 AGUSTIN SAIZ NATE SUTTON CHRIS O’HARA KAREN ALVARADO MATHIEU AUVRAY ISABELLE DARMENDRAIL MACIEJ ADAMSKI ANETA JAMOREK LYNNE PINA GINA GROVER JANE OWSLEY EEVA RUOKANEN EDWIN PHILIPS ALEXANDER MICHL BELEN GRACIA
A FARBMAN ARNAUD BUGNOT EUGENE SEOW NICK OXTOBY NATHALIE LORENT ED PATRICK ANA ISABEL GONZALEZ URBANEJA BLANDINE ESCOFFIER ASHLEY ENGEL ANNA IFERGAN GUNTER FINK BEATE SCHEUMANN PAUL GLYDE JOHAN HARGREAVES GEMA
VA TOM HARVEY-ROBSON EDWARD MONTES RANI SUKKARU ARMANDO DANDER PAULA FUSCO MIKE FAY BERTRAND BEUVIN SANDRINE NOUMA JULIA OWENS CARLO MARTEGANI ANNA PAULA NICOLAU GAGAN SHARMA ALEXANDER HUERFANO JULIE TRIPI VAL
RIA VOLZ LAURA BERRY CHARLOTTE LONGUEMARE DAVID REINBACH MIKE RELES AXEL SCHREIBER FRANCOISE RONDIN GEOFFREY SUMMERVILLE SANDRA BENTO JOSEP MARIA TAPIA ESTARAGUES DAVE CRAFT ANNE-LAURE JANNIN BERT KERKHOF MELINA
TALIA GUERRERO ESPINOSA ALVIN TAM KRISZTA GRESZ VIRGINIA GARABEDIAN CYNTHIA ZIKARA MICHAL GOLOTA JAN GINSBERG SEAN OCONNOR AL PAZ PATRICIA THERON CAMILLA PUSATERI ANAYELI GUADARRAMA REMY GALVANI PATRICIA GARCIA LOPEZ LE
A GORDON YENNYS CASTILLO LILIANA HUERTA RICHARD LINNETT MARIAN LOPEZ DOMINIQUE ENGELHARDT IVAR MULDER CHRIS REN NUNO CORREIA JASON KANEFSKY MERCEDES CABACHIEFF RAPHAEL HALIN LISA HOYLE VICTORIA FELLOWS BARBARA RAMOS
RANIE KRISTEN TAPPING JACKIE MEYER MARILYN GROSS FREDERIC BONN TERENCE HM BOUMAN PETER ROSADO SHAZZIA KHAN EVA RIANO RAMOS WANIA FILIPPETTI ANU AHOPELTO JUDITH VATH EMILIE PHILIPPON EMMA DEN-OUDEN GEMMA HERRERA RECIO
TRAN NICK JURIOS STEPHANIE LEBOW RACHAEL PAY ED PARENTI SARAI MELENDEZ YOSHIHISA KUSAKABE JENNIFER PICARELLI JONATHAN COHEN MARC RUSSELL-STACEY NATALIA CHALAYA MARK KIRGIS MONIKA SAYEGH JODY RAYFIELD TATYANA BUGULOVA
LLE MUZELLEC DEBORAH CLAQUIN LORI STODDARD BENNO WU NATALIA ARIAS CABAL DHIRAJ KUMAR FREDERIQUE GEHIN MARIA BANASZEK KWANG-RYEOL CHA ADAM GUMBLEY VINCENT LEGG ROSA MARIA YUBERO TOFINO THIBAUT LEROY NICOLE MISIOROWSKI
WEIGLOVA ALBANE COLLON JANET COUPERTHWAITE JUAN CARLOS FANDINO CHRISTINA CORRAL PETER CHEE SHELEY LIM JAMES MISURELLI SAUL SILVA JENNY THORNE JOHAN EIDMANN JULIE PASTEYER ALISON KOWALCZYK UWE WATSCHOUNEK ROSE AIMEE
E MELARD GUY KEIDAR GEORGE GOETZ MARIE-FRANCE DESVOL MICHELE HODOUIN SIMAO PEREIRA JOELLE CATALANO-VALTIER MATTHEW GELLER GINA HUITRON MICHAEL MAHONEY TERRY HUNT MICHAEL REMICE BONNIE POTTER KARINA MECKEL HEATHER
ISSIER-POWELL ANDREW KNOX ASHLEY WEATHERSBY KAREN SHORT LIZ MCNEIL-GRIST ANA COUTINHO DEANNA GATTIE PEDRO MENDEZ SEVILLANO DONNA PASCALAR SUZANNE WONG MARK DECENT CYNTHIA CHEN JENNIFER AYLING CAROLINE SILVER LENA
MIRANDA EMMANUELLE KISTNER FRANCISCO GARCIA BARRERA FABIOLA DURAN KNIGHT TU MICHAEL FREEDMAN-APONTE CJ WOOD MILLI HIRVONEN IRINA PEFTIEVA LUIS ALARCON BUCIEGOS KEN OHRNBERGER MERCEDES RODRIGUEZ JAMIE REILEY HABIBA
AN KAZA RAZAT KATE ENNIS LUIS GARCIA ALICE HYLAND PAMELA MATTHEWS ALEJANDRO LORA REBECCA GRASMUECK VICKY BATALLA-DURAN PRODUCAO BRIEDGESTONE XAVIER JADOUL REMY TRICOT DIETMAR FISCHER AUDREY CWAJGENBAUM BRIAN TAMM
DA MONICA GARCIA ANNA VRBOVCOVA LARA MCMURRAY SUSAN POLACHEK MARK FABBRO JERRIE VANGELDER BRAND CHUANG FRED SBERNA KAREN WALSH JON AGNE HILDA MARIA CLARE WALLIS JACQUELIN RUIZ FATIA AIDOUNI HAYLEY RAFFILL ALBERTO
PUERTA AGUILERA NIGEL PERRY AMAN KOCHHAR SHARON GREEN ULRIKE ANDRESEN SHELLEY TIGERT VERONIQUE LETANG LAURA STURTZ RUDY ARCE KAITLYN BRENNER GEOFFREY ALAN BRINCK CHRISTOPHER SCI JAIRO GOMEZ GIANFRANCA PUDDU MARK
JOSEP MARIA BATALLA ANNETTE STOVER SABINE KREMSHUBER JUSTIN COX ADRIAN KITTNER DAVINE VAN HEESE FRANCISCO BORREGO ANNA GARKAVENKO PABLO TORRAS LUTKEN LIM SOOHOON MATTHIEU SIMIAND RICHARD STAYTE BEN DAWES KRIS MOODY
LS JORGE BURGOS SONIA MURRIA CASARES MA.EUGENIA NAVARRETE ANNA M. POLO JACEK KOSMULSKI NELU PUZNAVA HANNA LIEU MARIO MILLAN LAURE DUFOURG DANIBELL MARTINEZ ILENE MELNYK REINALDO PARREIRAS ANA FRANÇA DAVID ROSSMANN
TFORD KATE BEGBIE APRIL SUNA BARIS CALISAN ANDRZEJ LUKIEWICZ SAM TIEN IGNACIO PARRA LAMIA BELLALOUNA PIERRE RIESS CARLOS GUERRA JOE ROBERTS AMY YORK BARTOSZ GOTT ARMIN MOLAVI ALYSON YAFFE CATHERINE CHIRINIAN ANNE-MARIE
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CHAILIDOU MECHELLE RODRIGUEZ LAURE BOUQUEROD LUZ MONTOYA IVAN GLASER MICHAEL SHONKOFF PRIMROSE MATTHEW DELPHINE DROUIN AREUM HAN HUGH TREACY RAUL MARTIN FELIU OLGA ZHELANNOVA ROB TRIPAS NELSON ALEJANDRO RAMIREZ
IA DMITRIENKO LEE LEVITAN SABRINA ABON RODRIGO VIEIRA MAXINE BRADBURY ANTHONY D’ALBERO GABRIEL DIORIO REBECCA NEMETH RICHARD WECHSLER MATTHEW SCHNEIDER ZHENG FENG JENNIFER WRENTMORE BRIAN HUDSPITH GIULIANO STEFANINI
ERS DAVID CID ANDREAS SCHULZ XAVIER SCHNEIDER VIVI SULASTRI JOE CASIMIR JR. DOMINIQUE PONGE PANAGIOTIS KOSTARAGOS CHARLES BERNARD ALBERT ROELE KONSTANTINOS MARAGKAKIS PATRICK DE REGT SILVIA PEREZ MARTIN NATALIA GUICHOU
REIRA VALERIE CALLIER LAURENCE ALGANS FANNY DUREAU ANNE OH GORDON WU LILY LOU FABIO AUGUSTO SOARES PEARL LEONG HUMBERTO GARCIA PETER WOLFMAYR CLAIRE AMOS SCOTT TANELLI JULIE KRAMME GOLDBAEK SANDRINE ETHEVE CAROLINE
SABELLA CHU DANIEL PELLICER YURI KIM MEHDI EL HAIBI SONG GAO GENE HUDZINA CECILY SMITH SITA RAINA ADOLFO LIRA JAVIER VAZQUEZ CORDON SARAH SRICHAYUNDON ANTHONY WONG MATTHIEU DEBAY RITESH PATEL FIONA EADIE JACK GOLDENBERG
RIK LAFONTAINE PILAR SANTACRUZ NADINE MEDJEBER ALVARO ARROYO OLIVIA BENOIT ALFONSO FORMARIZ CECILE DEMARI GERALD SACUTO NADINE MUNDSCHENK DAVID M STACK ALESSANDRO CERUTTI MICHAEL ROBERTS MARIA RILEY NATASHA LATRENTA
TERNA KEVIN SIMMONDS RICKY LAM MICHEL PEREIRA MELISSA SCHMIDT RICHARD MATHEWSON JOHN LAMBLE ERIK IVERSEN RODRIGO PINO GAJARDO ANNA-MARIA HALLE JOSE TORRES AURELIA FERRAND LAURIE ASMUS OLGA SZLACHCIC DANIELA KLITZKE
RIS HUGO LLEBRES VARA LOUIS CHABERT MATHIEU DE FAYET ANNE-MARIE GARDELLE CHRISTINA STAPLES SHARON HUERTAS ADRIAN HENRY SUSAN PFISTER VICTOR SILVA LAUREN CANTNER MARY DONINGTON SUNNY YEUNG ELAINE BRISBANE HASHA PATEL
CHELLE AGATEP SUSILO YUNIASMORO JOHN NOBLE DASHA YARMOLENKO SOPHIE FLETCHER KRISTIANN KRAMER MARYANN PREZIOTTI CAROLA MATALINARES YAOTZIN VELAZQUEZ AUDREY HOCHARD CLAUDIA ANSIETA JEREMY WESTON MONICA NEEDELMAN
EFA DICKEBOHM SOMMER RUSTEM JOE GLIOTTONE ROBBIN MATTES HYOUNGJUN PARK KATHERINE SEYMOUR AGATA STANCZYK-DABROWSKA ASMA AFAILAL MARCIN BELZA CAROLINE THIELLEMENT TRI SUMOADJI VALLERIE BETTINI NICOLE BRISTOL RICHARD
NES VIGUER BAHIMA ROBIN TZANNES FLORENCE DEPRET CATHERINE MINARDI ROSA SANCHEZ TERI SANDERSON LUKASZ MISIURKIEWICZ RITA MATEUS MANLI CHEUNG EVAN YORK MONIKA BANDZUCHOVA GREG COFFIN ALAN CHEN DOMINIC STEAD JEAN-YVES
CONCETTA NAPOLITANO YVES JAMBU-MERLIN JUSTIN PITCHER TRACEY R. PARSONS ANNE DIEU DAVE GROFF ANNE SPEEDIE SARA CASO THOMAS CURTIN JUAN MIGUEL HERRERA LUCIANA SETUBAL VAN DEURSEN Mª JOSE GOMEZ SERNA IDA MO BILL FASANO
EKKER LEON ENGELS ZDENEK MALY FELIPE GAGLIARDI PAGNI KAREN CIGALA JARMO HOLOPAINEN CELINE TEA RAUL SANCHEZ RODRIGUEZ MARIA GARCIA CABALLERO MARLENA PRZYBYSZEWSKA MAY WU JOHN GRANDY CHRISTINE SCHNEIDER MICHAEL VIDAL
N MCHALE DANIEL PONGE CARLOS PELAYO PALOMARES CAROLINE LISOWICZ SASKIA EHRNREICH BRISSA RODRIGUEZ CHRISTOF FRANK CYNTHIA FARDEN ADRIANA DA COSTA GUIMARAES ANNE-FLORE BETBEDER KATE SAMUELS SELENA SONG VALERY ISUPOV
O ROSADO STEVE BLANK BEN MARDLE JOHN PACKES TAKILA SHIH DARRYL CLARKE JENNY KOLINSKI CHRISTIAN DE LA TORRE MICHELLE MORGAN SEYOAN VELA MIGUEL DIAZ DIAZ RON BERGER TERRY BOYD EVE BEUST VALERIE BOUYSSOU PABLO VALLADARES
ASTER SEBASTIAN GARAY MATHIEU DE FAYET ANNE GRIFFET DOMINIQUE JULIEN PIOTR BEAUPRE NIMIT SONGSRI MEIKE LIEBERT JASON SANDERS BYRON REID SABRINA GEMOETS BRIAN NAKASHIMA MARTA SZYMANSKA SCOTT HENDERSON GISELLE DOWNING…
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ITY
ET
CREATSÉIGVUÉLA AND RÉMI BABIN
S
JACQUE
“Shoot for the moon.
Even if you miss, you’ll land
among the stars.
“
Bill Gates
THE TWO DEVILS
The quest for coherence
1) DVD On Demand
People choose the “what”
as their choice becomes
broader, far beyond TV
programs, in particular
with home video, gaming,
podcasting, and now VOD
(Video On Demand). They
choose the “how” since
content can flow anywhere,
be it a TV set, a computer,
a cell phone, and very soon
– who knows? – data
transmitted direct to
the brain. They choose
the “when” of their media
consumption with all the
disruptive technologies that
allow them to individualize
consumption of programs,
such as personal video
recorders, but also
podcasting, which is
potentially a new way
to consume radio.
People nowadays
spend more time
on non-advertising
based media, like home
video, videogames,
and the Internet.
2) TiVo
What’s more, personal
video recorders allow
people to pull the ads they
like, instead of seeing the
ones that are pushed by
advertisers, which people
can now avoid thanks to
TiVo – they can choose to
watch an ad just like they
can choose to watch a show.
So our product is in danger.
02
Mercedes Erra
Vincent Bolloré
Rémi Babinet
Executive Management
t
hat said, everyone now talks about coherence. As messages are repeated ad nauseam,
their impact diminishes. Consequently, the
focus shifts to coherence, without which
any campaign risks drowning in the cacophony of modern communications. The search for a
cohesive voice calls for synergy among media planners, communications and marketing services.
Grouped into a “Thinking Hub,” their intervention
begins at the brief and continues throughout our
campaigns until they end. This kind of fusion, coming from single-minded thinking, will herald a new
breed of efficiency. Nevertheless, the remaking of
our structures is doomed to irrelevance unless it is
accompanied by a revolution in creation and media.
The creative revolution
Creatives of the 20th century focused on a unique
selling proposition: an idea was illustrated by a TV
commercial, a print ad, a billboard…and summed
up by a slogan. However, things stopped there, and
there was rarely any cascade effect.
Ideas now have to be n-dimensional, capable of
creating a story as they journey from media to media
– an idea that snowballs. Here is an example in practice: the Evian campaign. Four years ago, for “the
water of eternal youth,” BETC Euro RSCG launched
a 30-second TV commercial that featured an aquatic
mini-ballet with baby swimmers performing in the
style of Esther Williams. That was a superb film,
although totally devoid of any potential for sequels.
Creative teams therefore had to begin looking in
new directions and came up with a new TV commercial that was simply magic,“We will rock you,” which
Ed Eskandarian
No other profession has undergone so
many renaissances as advertising. It exists
in a state of perpetual flux, jolted from
pillar to post by our constantly changing
society – a society always under construction, always in the throes of the next technological revolution, always tripping over
yesterday’s conventions, always in pursuit
of new frontiers – always.
Profoundly shaken by the relentless march
towards a digital world, advertising is once
again rethinking its business model. How
lucky we are the future belongs to us.
Our mission is, and has always been, to
build brands that endure over time (sustainable) and space (transnational); but space
has now taken on new meaning. We are
migrating from a TV/Print mono-media
culture towards an n-dimensional culture
of all media all the time, where sound married to image is a ubiquitous characteristic
of every contact, and messages are designed
to pursue out consumers at any moment of
the day – out with saturation advertising
during prime time, in with strategies that
are more and more transversal (TV + radio +
print + Web + cell phone, etc.) – carried forward by ever more amorphous creations
(ads, promotions, direct marketing, PR,
lobbying, the list goes on).
8:47
Page 03
depicted adults of all ages (the first film was of
elderly people) singing with children’s voices. In
two week’s time, the new recording of Queen’s rock
classic became an instant hit among the bubblegum
generation. Their parents were swept up by the
trend, and Evian sales advanced 2 percentage points.
Riding the wave, BETC Euro RSCG released a CD,
which went gold. The Agency next followed up with
a video clip, the first to come out of an ad, and music
TV stations rushed to put it on air. Just as a f lood
begins with a single drop of rain, this campaign
perfectly shows the snowballing effect of today’s
successful communications and media strategies.
No pack shots, no slogans, no logos, just the Evian
youthful spirit in each image. Twelve months later,
the campaign won a Cannes Gold Lion and achieved
the status of the 6th most awarded commercial in
the world that year.
We could have gone further, perhaps launching a
comic book. Based on this work, we could have
pitched Disney to make a movie, with Danone in
the role of co-producer…a 30-second TV commercial ending up as a feature-length film. That is the
epitome of a cascading idea, one that invents its own
story, an idea that holds the future of advertising.
In the same spirit, look at the Nokia game, which
each year makes the multimedia rounds inviting
several million aficionados to participate in electronic treasure hunts, or Volvo, which seduces us
into becoming a 21st-century Sherlock Holmes
in order to solve devilishly complicated mysteries.
They both start as one-off TV commercials, which
tell how on the same day in a small village in
Sweden, thirty-three inhabitants all bought the
brand’s latest model. And so the race is on (TV, Web,
press, radio and cell phone creating a drama around
the village inhabitants), a “reality TV series,” written,
acted out and produced by consumers themselves –
a success without borders.
The media revolution
02
This evolution is in fact the
deregulation of advertising,
or the breaking down
of the frontiers that have
traditionally protected
advertising. Ads will merge
into the content landscape
to become a form of
entertainment and
information just like
any other.
So, our business is changing.
Our role is no longer simply
to insert messages in media.
It is to create audience.
SMALL, SHORT,
FAST FORMAT
We are the best in the world
at getting across a message
in a short amount of time.
This is what we do, all day
long. Short formats are
the future, for two reasons:
1 because small screens
(iPod, Palm, cell phone)
need shorter content
to satisfy increasingly
mobile consumers,
2 because attention is
scarce, and people will seek
rapid ways to get what they
want, be it information,
promotion or entertainment.
The 30-second ad isn’t dead.
But the 30-second window
for capturing audience
attention is narrowing.
This means that our
expertise in short formats
will allow us to go
beyond classic advertising,
to become skilled in
short programs.
Maybe it’s not advertising
anymore, but maybe that’s
exactly what makes this
business so exciting.
Hervé Philippe
David Jones
Stéphane Fouks
Our past media plans were like pump shotguns: TV
(bang!), billboard advertising (bang!), print+radio
(bang! bang!). But there were never more than four
cartridges in the gun. Nowadays, media plans are like
cyclotrons – a creative idea becomes a particle undergoing acceleration, gaining in energy each time its
passes through the magnetic field of a new branch
in our profession. It is like a chain reaction where
the kick from each new center of communications
skill generates a surplus of efficiency. Example:
PR launches a new idea, which is picked up in a
TV commercial, accelerating the idea, which then
THE REAL FIGHT
Confronted by this new
consumer power, the first
reaction of our profession
has been to enlarge
the spaces in which to
express its messages:
online banners, posters
in videogames, VOD
sponsorship, product
placement; these are
basically new ways of
doing the same thing,
that is, interrupting
consumer programs
with advertising.
Pushing brands on new
media is certainly a part
of our future, but not
all of it.
Rapport d’activité Havas — 2005
spins off onto the Web, enriching and redirecting it
into a promotion in order to stimulate sales; and
then it is used in an event, where it is updated and
sent on for a direct- mail package, giving it a personal
touch. Because the idea goes round and round,
it transforms into a story, which enables it to
contribute to cascading sales. We call this a “Creative
Business Idea®.”
That’s how we get from Planet Monomedia to the
multimedia galaxy. That’s also why we are looking
for ideas that are not simply concepts, but messages,
adapted to the needs of a multi-profession approach.
In the 21st century, the rub is not to just create a
part, but to find the whole. Now is the time for
vigorous action, to put media at the heart of communications agencies. How else are we to discover
synergies of resources that make a difference? It is
this kind of joined-up thinking that drives forward
our strategy,“media inside.”
The production revolution
The diminishing effectiveness of television advertising is a worldwide phenomenon: in France, hardly
50 percent of viewers still watch TV commercials,
but only 15 percent of American audiences can be
said to do the same. It is urgent to build new bridges,
for consumers, to what has become the biggest
dream factory in the world: television. Entertainment is set to become the most universal of human
values. Either we will find a way to be part of it, or
we will perish.
At the same time as brands are tending increasingly
towards relational marketing, they must also buck
the trend and dare to produce or co-produce games,
fictional literature, TV series, even movies. This is
the advent of a third revolution in our business:
advertainment, the blending of advertising and
entertainment. It is now up to advertising gurus to
play a leading role in the emerging leisure society of
tomorrow. Nothing could be more natural; advertising already pays for much of television today, why
shouldn’t it be a full-fledged co-producer tomorrow?
Did you know what program has been enjoying
the largest television audiences in the US these last
few months?
A miniseries with episodes lasting just 4 minutes,
broadcast nightly during prime time. Written,
produced and acted out by the same people who
did “24” (the successful television series), it stars the
new 4wd from Ford. Record numbers of American
viewers tuned in to watch the adventures of the new
Ford, but when classic commercials came on the air,
they zapped. Go figure. Good-bye.
Jacques Séguéla
17/05/06
Fernando Rodés Vilà
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REVIEW
CREATIVE
es
Cann
Lions
2005 has been our most
creative year ever!
OMNICOM
PUBLICIS
HAVAS
WPP
INTERPUBLIC
DENTSU
WORLDWIDE REVENUES
2004*, BILLION USD
TOTAL LIONS
2005
LIONS PER
BILLION USD
9.7
4.8
1.9
9.4
6.2
2.8
124
59
18
50
28
6
12.7
12.3
8.9
5.3
4.5
2.1
Havas is the 3rd leading group,
ranked by
“Lions to revenue.”
* Source: AdAge / May 2, 2005
ALL LIONS
We tripled our Lions
in 3 years, thanks to Arnold
in 2003, and Euro RSCG
in 2004 and 2005.
ARNOLD
EURO RSCG
HAVAS
DDB
Euro RSCG
Crispin Porter Bogusky
Goodby Silverstein
BBDO
Saatchi & Saatchi
R/GA
Ogilvy
Dentsu
Nordpol (Germany)
2002
2003
2004
2005
3
3
6
9
7
16
4
13
17
3
15
18
CYBER LIONS 2004
CYBER LIONS 2005
5
3
3
3
1
6
5
6
1
10 GP incl.
10
5 GP incl.
4
3
3
3
3
3
3
But our proudest moment came
with 10 Cyber Lions for Euro RSCG,
which tied DDB in number,
and makes it world runner-up
for first place in results.
04
2005 Havas activity report
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GUN
N Re
port
THE MOST AWARDED COMMERCIALS WORLDWIDE IN 2005
01 –– HONDA DIESEL “Grrr”
02 –– ADIDAS “Laila”
03 –– CANADIAN SHORT FILM FESTIVAL campaign
–– PEUGEOT 407 “Toys”
04 ––
LYNX 24-7 “Getting Dressed”
06 –– VOLKSWAGEN GOLF DSG ‘Kids on Steps”
07 –– NSPCC “Ventriloquist”
08 –– ORANGE “Verne Troyer” / “Patrick Swayze” / “Sean Astin”
09 –– STELLA ARTOIS “Pilot”
10 –– CITROËN C4 “Carbot”
Wieden & Kennedy (London)
180 Amsterdam (180/TBWA)
Taxi (Toronto)
BETC EURO RSCG (Paris)
Bartle Bogle Hegarty (London)
DDB Germany
Saatchi & Saatchi (London)
Mother (London)
Lowe (London)
EURO RSCG (London)
35
19
15
14
14
13
13
13
13
12
Euro RSCG is the only
ad agency network
to have 2 films in
the Top 10 Worldwide.
TOP 10 AGENCIES IN THE US 1999-2005
“WINNERS” BY POINTS
01 –– WIEDEN & KENNEDY (Portland, NY) 190
02 –– CRISPIN PORTER & BOGUSKY (Miami) 149
03 –– ARNOLD WW (Boston)
136
04 –– FALLON (Minneapolis and NY)
127
05 –– TBWA/CHIAT/DAY (USA)
123
06 –– CLIFF FREEMAN & PARTNERS (NY) 104
07 –– DDB (USA)
08 ––GOODBY SILVERSTEIN & PTNRS
(San Francisco)
09 –– BBDO (NY)
10 –– LEO BURNETT (Chicago)
91
91
70
51
Arnold, for its part, ranks as
the 3rd best agency in the
United States
We have, for the first time, 4 agencies in the Top 50:
Euro RSCG Flagship (13th), BETC Euro RSCG (15th),
Euro RSCG London (40th), Arnold Boston (40th)
Arnold Boston is one of only 9 agencies
constantly cited by the Gunn Report since its
inception, a salute to its creative continuity.
TOP 50 WORLDWIDE – ALL SEVEN YEARS IN A ROW
AlmapBBDO (Sao Paulo)
AMB.BBDO (London)
ARNOLD WORLDWIDE (Boston)
BARTLE BOGLE HEGARTY (London)
DDB (Madrid and Barcelona)
DDB (London)
DENTSU (Tokyo and Osaka)
FALLON (Minneapolis and NY)
LOWE (London)
Finally, according to weighted rankings,
the Havas Group is 3rd, ahead of Interpublic,
WPP and Dentsu.
AGENCY ORGANIZATIONS 2005
01 ––PUBLICIS
02 ––OMNICOM
03 ––HAVAS
04 ––INTERPUBLIC
05 ––WPP
06 ––DENTSU
2004 WORLDWIDE
REVENUES
IN USD BILLIONS
POINTS
PER
USD BILLION
RANK
PER
USD BILLION
4.78
9.75
1.87
6.20
9.37
2.85
54.1
47.2
36.9
20.6
18.2
11.2
1
2
3
4
5
6
2005 Havas activity report
05
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CREATIVE REVIEW
Housewife
FOR 11 NEWS 1 CHANNEL
––––– 13th MOST AWARDED
CAMPAIGN IN 2005
(SOURCE: GUNN REPORT)
––––– A.W.A.R.D FESTIVAL:
GOLD + SILVER
––––– ADFEST: 2 SILVER + 3 BRONZE
––––– ADMAN: 2 GOLD + 2 SILVER
+ 4 BRONZE
––––– ASIAN AD AWARDS:
2 BEST OF BEST + 2 GOLD
+ 5 SILVER
––––– CAMPAIGN MAGAZINE:
BEST INTERNATIONAL PRESS AD
OF THE YEAR
––––– CANNES LIONS: 1 SILVER
––––– CRESTA: 2 X WINNER
––––– EURO RSCG FLAGSHIP, THAILAND
Hide & Seek (The garden)
FOR PETIT BATEAU
––––– CANNES LIONS:
GOLD (PRESS / CLOTHING)
––––– LE CLUB DES DA:
2nd PRIZE (PRESS)
––––– BETC EURO RSCG, FRANCE
Carbot
FOR CITROËN C4
Disguise
FOR RECKITT BENCKISER / RODASOL
––––– CANNES LIONS: BRONZE CYBER LION
(INTERACTIVE CAMPAIGNS)
––––– PRÊMIO COLUNISTAS:
GOLD (INTERACTIVE ADVERTISING)
––––– ABOUT AWARDS: SILVER (INTERACTIVE
ADVERTISING / CONSUMER PRODUCTS)
––––– EURO RSCG 4D SAO PAULO, BRAZIL
06
2005 Havas activity report
––––– 10th MOST AWARDED
COMMERCIAL
IN 2005 (SOURCE:
GUNN REPORT)
––––– ANDYS: BRONZE
(TV / SPECIAL
EFFECTS)
––––– BRITISH TV AWARDS:
BRONZE
––––– BTAA CRAFT
AWARDS: WINNER
––––– CANNES LIONS:
BRONZE (FILM /
AUTOMOTIVE)
––––– CLIO: 2 GOLD
––––– CREATIVE CIRCLE:
GOLD + SILVER
––––– CRESTA: WINNER
––––– D&AD: SILVER
(YELLOW PENCIL)
––––– EUROBEST:
SILVER (TV /
AUTOMOTIVE)
––––– LOERIES: GOLD
––––– NEW YORK ADC:
SILVER
––––– EURO RSCG LONDON,
UK
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Parking
FOR PEUGEOT 206
––––– CAMPAÑA DE ORO
PRESS AD: GOLD
––––– VICEVERSA
EURO RSCG,
URUGUAY
Headman
Villager Lee
FOR KRUNGTHAI BANK
Life on Board
––––– CANNES LIONS:
SILVER
––––– EURO RSCG
FLAGSHIP,
THAILAND
FOR VOLVO CARS
––––– CANNES LIONS: TITANIUM LION
(50 MILLION USD AND ABOVE)
––––– CANNES LIONS: GOLD CYBER LION
(INTERACTIVE CAMPAIGNS) + SILVER CYBER LION
(AUTOMOTIVE)
––––– EUROBEST: BRONZE (INTERACTIVE
ADVERTISING / CONSUMER PRODUCTS)
––––– NEW YORK FESTIVALS:
GOLD WORLD MEDAL (INTERACTIVE MEDIA)
––––– FUEL EUROPE / EURO RSCG 4D AMSTERDAM,
NETHERLANDS
Wi-Fi for Dummies
FOR INTEL CENTRINO
––––– CAMPAIGN MEDIA AWARDS:
GOLD / MEDIA CAMPAIGN OF THE YEAR
––––– CAMPAIGN MEDIA AWARDS:
SILVER (IT AND CONSUMER DURABLES)
––––– MEDIA WEEK AWARDS:
BRONZE (SMALL BUDGETS)
––––– MEDIA PLANNING NETWORK,
PART OF MPG, UK
2005 Havas activity report
07
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CREATIVE REVIEW
Fingers
Carnival
FOR BELDA JEWELRY
FOR MAHOU / SAN MIGUEL BEER
––––– GOLDEN HAMMER:
SILVER (PRESS)
––––– EURO RSCG
PRAGUE,
CZECH REPUBLIC
––––– CANNES LIONS: SILVER
(FILM / ALCOHOLIC DRINKS)
––––– EL OJO DE IBEROAMERICA: GOLD
––––– EL SOL: GOLD
––––– ARNOLD SPAIN, SPAIN
Diesel Dream
FOR DIESEL
––––– CAMPAIGN DIGITAL
AWARDS: WINNER
(INTERACTIVE
ADVERTISING)
––––– EHS BRANN, UK
Columns
FOR PEUGEOT 607
––––– EPICA: BRONZE
(PRINT / AUTOMOTIVE)
––––– BETC EURO RSCG,
FRANCE
08
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Major (Ski jump)
FOR AIR FRANCE
––––– APPM: 1st PRIZE
––––– EPICA: SILVER
––––– BETC EURO RSCG,
FRANCE
Salt & Pepper
FOR LU (TUC)
––––– EPICA: WINNER (PRINT /
CONFECTIONERY & SNACKS)
––––– EURO RSCG AMSTERDAM,
NETHERLANDS
Fair Enough
(Fat Boys)
FOR THE AMERICAN
LEGACY FOUNDATION
––––– CANNES LIONS:
BRONZE (FILM /
PUBLIC AWARENESS
MESSAGES)
––––– ARNOLD BOSTON,
USA
Sens 1 (Yellow tarp)
FOR SNCF TRANSILIEN
––––– GRAND PRIX DE L’AFFICHAGE:
GRAND PRIX + WINNER (OUTDOOR)
––––– MERIBEL ADVERTISING FESTIVAL:
CRISTAL (OUTDOOR)
––––– EPICA: BRONZE FINALIST
(CONSUMER SERVICES / TRANSPORT & TOURISM)
––––– DEVARRIEUXVILLARET, FRANCE
2005 Havas activity report
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CREATIVE REVIEW
Star Wars
FOR LU / MIKADO
––––– NEW YORK ADC:
SILVER (TV /
FOOD & DRINKS)
––––– EUROBEST:
SILVER (TV /
CONFECTIONERY)
––––– GOLDEN AWARD
OF MONTREUX:
GOLD MEDAL
––––– BETC EURO RSCG,
FRANCE
Toys
FOR PEUGEOT 407
––––– 4th MOST AWARDED
COMMERCIAL
IN 2005 (SOURCE:
GUNN REPORT)
––––– CANNES LIONS:
GOLD
––––– LONDON
INTERNATIONAL
ADVERTISING
AWARDS (LIAA):
1st PRIZE
––––– EUROBEST, BRONZE
––––– GOLDEN DRUM
AWARDS: 1st PRIZE
––––– ANDYS AWARDS:
SILVER + BRONZE
––––– ANDYS AWARDS:
BRONZE
(TV / DIRECTING)
––––– CRESTA: 1st PRIZE
––––– EURO EFFIE:
2 SILVER
––––– GOLDEN AWARD
OF MONTREUX:
GOLD MEDAL
––––– GOLDEN AWARD
OF MONTREUX:
GOLD WATCH
(BEST ADVERTISING
CAMPAIGN)
––––– NEW YORK
FESTIVALS: GOLD +
SILVER WORLD
MEDALS (TV,
CINEMA & RADIO)
––––– NEW YORK ADC:
MERIT AWARD
––––– CLIO: 2 SILVER
––––– LE CLUB DES DA:
1 OF 2 1st PRIZE
WINNERS
––––– MOBIUS AWARD:
1st PRIZE
––––– LOERIES: 2 SILVER
––––– BETC EURO RSCG,
FRANCE
10
2005 Havas activity report
TBC
FOR SOUTHERN COMFORT
––––– MEDIAWEEK MAGAZINE:
MEDIA PLAN OF THE YEAR
(BEST USE OF THE WEB)
––––– MEDIA CONTACTS, PART OF MPG, USA
Cruise Planner
Experience
FOR ROYAL CARIBBEAN
––––– WEB AWARDS:
WINNER (OUTSTANDING WEBSITE)
––––– HORIZON
INTERACTIVE
AWARDS: BEST
CAMPAIGN
(BANNERS
& E-MAIL)
––––– ARNOLD BOSTON,
USA
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Truth (Eyes)
FOR THE AMERICAN LEGACY FOUNDATION
––––– THE ONE SHOW: BRONZE
(INTEGRATED CAMPAIGNS)
––––– ARNOLD BOSTON, USA
“On the side
of the investor”
FOR CHARLES SCHWAB
––––– WEBAWARDS:
WINNER (STANDARD
OF EXCELLENCE)
––––– EURO RSCG 4D, USA
Connect Truth
(PRO BONO)
FOR THE AMERICAN
LEGACY FOUNDATION
––––– NEW YORK ADC:
SILVER (HYBRID /
MULTICHANNEL
CAMPAIGNS)
––––– ARNOLD BOSTON,
USA
Diversity
FOR EDF
––––– AD-AWARDS: PUBLIC’S CHOICE
(TV COMMERCIAL)
––––– EPICA: BRONZE FINALIST (TV)
(CONSUMER SERVICES / PUBLIC INTEREST / TV)
––––– MERIBEL ADVERTISING FESTIVAL: CRISTAL
(TV / PUBLIC INTEREST)
––––– PRIX DE LA CAMPAGNE CITOYENNE: WINNER
(PUBLIC OR PRIVATE SECTOR CAMPAIGNS)
––––– EURO RSCG C&O, FRANCE
2005 Havas activity report
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CREATIVE REVIEW
Library
FOR EMBA
––––– LONG XI AWARDS:
2 BRONZE (BEST
PRESS CAMPAIGNS)
––––– EURO RSCG BEIJING,
CHINA
Julie + Charlie
FOR THE AD COUNCIL,
AMERICAN RED CROSS /
AMERICA’S BLOOD
CENTERS
L’Oréal Men Expert
FOR L’ORÉAL
––––– GRAND PRIX STRATÉGIES DE LA PUBLICITÉ:
WINNER (INTEGRATED INTERACTIVE
CAMPAIGNS)
––––– EURO RSCG 4D PARIS, FRANCE
Nightology reinvents the night
J&B
FOR DIAGEO
––––– FESTIVAL EL SOL: GOLD (MEDIA EVENTS)
––––– MEDIA PLANNING NETWORK,
PART OF MPG, SPAIN
12
2005 Havas activity report
––––– AICP: WINNER (TV)
––––– AICP: WINNER
(PUBLIC INTEREST
ADVERTISING)
––––– EURO RSCG
NEW YORK, USA
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La Marche de
l’Empereur
FOR CANAL +
––––– MERIBEL
ADVERTISING
FESTIVAL:
GRAND CRISTAL
(TV / CREATIVITY
IN ADVERTISING),
CRISTAL
(TV / MEDIA)
––––– BETC EURO RSCG,
FRANCE
Dani, daníssimo…
FOR DANONE BRAND: DANÍSSIMO
––––– FESTIVAL EL SOL: GOLD
(BEST USE OF CINEMA)
––––– MEDIA PLANNING NETWORK,
PART OF MPG, SPAIN
Deconstruct
(Couch)
FOR LEVI’S
––––– A.W.A.R.D:
2 BRONZE
(PRINT)
+ 1 BRONZE
(POSTER)
––––– ARNOLD
AUSTRALIA
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LLORÉ
O
B
T
N
E
ITH VOIFNDC
S)
W
W
IRECTOR
E
I
V
D
R
R
A
E
O
B
INT AIRMAN OF THE
CH
(HAVAS
“Havas harbors real potential
that the markets still have to discover,
but that its clients clearly appreciate.”
March 22, 2006 – In a few days, Vincent
Bolloré turns 54. Looking back, it was
in 1981 that he took over his family’s
paper mill, founded in 1822. When he
took in charge, the company was turning over 30 million euro in annual sales.
Over the next 25 years, he transformed
the business into a diversified, worldwide group, worth 6 billion euro in
revenues. Proud to be the heir of an
industrial and financial dynasty that
has lasted six generations, Bolloré bears
little resemblance to a rich man perpetuating a family name. Quick to smile,
with a piercing gaze, he has the reputation of a loner. Charismatic, mercurial, ready to act, even brutal
on occasion. Little given to
parlor games and empty hype,
and loyal to those he has conquered. For a long time, his
group focused on paper and
maritime shipping. Now it
is in banking (Mediobanca),
industry (Vallourec), and
increasingly, media and
communications (Havas,
Aegis, Gaumont, Euro
Média-SFP, and the French
channel, Direct 8). In the
summer of 2005, Bolloré
became the main shareholder and chairman of
Havas. Today, he speaks
about his vision of the
Group and its sector.
Excerpts:
14
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Christine Ockrent,
journalist and author
our move as hostile really wasn’t a problem for us.
That said, was I surprised by what I discovered here?
Frankly, no; I expected a world-class company, and
that’s what I have found. I knew that there would
be a lot of talent, and that’s what there is. Many of
these people are hard-headed, the way I like them,
and at the same time creative, emotional, but also
the chief of their tribe, and good managers to boot,
when leading their respective agencies. Havas harbors real potential that the markets still have to
discover, but that its clients clearly appreciate.
C. O.
__________________ Personally, and in relation
to businesses that you are more familiar with,
doesn’t it take a lot more energy to manage advertising executives who sometimes have inflated
egos and are often rivals with each other?
“
Christine Ockrent :
__________________ Over the course of your
career, you have been called a Catholic Breton
businessman, and then a Breton buccaneer,
even the Little Prince of cash flow, a raider and
now, an advertising mogul… Which epithet do
you prefer?
v
incent Bolloré :
Breton is surely my favorite – I love
Brittany. It was there that this remarkable industrial adventure began in
1822. There are other French enterprises that are over 184 years old, but there are not
many that are still in the hands of the same family.
I also think of myself as an industrialist, because
we have a large number of factories and we’re
building more in France at a time when that’s not
really the done thing. In advertising, I’m called
things that are a lot worse than mogul (but you
have to speak French to understand!). As for the
rest, it doesn’t bother me. A group that is in business for the long haul has to be a little bit of a buccaneer or a raider, when necessary.
C. O.
__________________ When you pounced on
advertising, what surprised you the most?
V. B.
Well, we didn’t actually pounce…we announced
some five years ago that media and communications were going to become a major axis of diversification for our group. We chose Havas, because it
was the company with the most talent and the least
visibility. We could have put a half billion euro
into Publicis or some foreign group. However, we
preferred a major French corporation with a
strong position abroad, although out of favor in
the capital markets, because, in my opinion, its
strategy was misdirected. The fact that some saw
We chose Havas,
because it was the
company with the most
talent and the least
visibility.
Following my
tumultuous arrival
on the board, no key
operational manager
has resigned to date.
People are really
attached to the
company.
We have all realized
that the advertising
world is in the throes
of change: creativity,
media buying,
marketing service,
and the emergence
of numerous new
media channels.
With so much going
on, our size gives us
a nimbleness that
should enable the
group to rise to
the top of the heap.
”
V. B.
Although my friends at Havas may not want to hear
this (because we all like to think that we are unique
in this world), I don’t think that egos are any more
inflated in advertising than in the other companies
with which I have worked. On the contrary, I consider that at Havas there is a strong loyalty to
the group, a fundamental shared understanding.
You should note, by the way, that following my
tumultuous arrival on the board, no key operational
manager has resigned to date. People are really
attached to the company.
C. O.
__________________ The fiscal year 2005 was
rocky and disappointing, with the Havas share
price flat. What’s more, the Paris Bourse has
been dubious about your involvement and seems
uncertain of the group’s perspectives over the
mid-term future. Your comments?
V. B.
For five years, the group’s shares have been slipping
on the Bourse. That kind of trend doesn’t reverse
overnight. I have never claimed to have a magic
wand, and it has always taken me several years to
turn a situation around. In my opinion, we have
several overwhelming advantages. Havas now has a
heavyweight shareholder, with a reputation for
long-term action. That translates into a publiclytraded company, but under family control, so there
is less pressure to produce short-term results.
Furthermore, teams that could have left have
remained. This confirms their acceptance of my
presence. Add to that the fact we have all realized
that the advertising world is in the throes of
change. Creativity is now only a part of the equation. We’re seeing the rising importance of media
buying, marketing services, and the emergence of
numerous new media channels: free newspapers,
digital terrestrial television (DTTV), the Internet,
and television-on-cell phone. With so much going
on, our size gives us a nimbleness that should
enable the group to rise to the top of the heap. That’s
why I’m certain we are on the verge of a recovery.
2005 Havas activity report
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INTERVIEW WITH VINCENT BOLLORÉ (HAVAS CHAIRMAN OF THE BOARD OF DIRECTORS)
In 2006 and 2007, even if our growth continues to
lag behind that of our competitors, I believe that,
together, our endurance and our human and
financial resources will empower us to take decisive advantage of the revolution in our sector.
C. O.
_________________ Within the scope of capabilities at Havas, you seem particularly focused
on media consulting services. You have acquired
26 percent of Aegis…is this simply a financial
operation or is it strategic?
C. O.
__________________ What is your strategy to
boost the share price on the Paris Bourse?
V. B.
This is clearly a strategic investment with longterm implications, and it makes a very good fit
with Havas. My sincere desire is that these two
companies communicate with each other and
find ways mutually to benefit from as many
synergies as possible. I believe that the business of
advertising has become one of global communications. The world’s major advertisers invest first
and foremost in media buying, and the offer has
grown by leaps and bounds. Who could have foreseen the success of free newspapers, the explosion
in DTTV or TV on cell phones? The gap between
advertising and the media is no longer a reality.
We are witnessing a convergence. The winners will
be the ones who can bring together in a single
company the entire range of communications
skills. Our challenge is to ensure that our clients
benefit from the greatest efficiency at least cost.
Thanks to its size, commitment and stability,
Havas is today’s hottest shop.
V. B.
My analysis of the dip in the Havas share price is
simple enough – in spite of the talent and commitment of its teams, the drop is due to poorly managed, unprofitable acquisitions, which have had
an adverse effect on the management of current
business. As soon as these acquisitions cease and
management improves, the subsequent recovery
will be almost mechanical. The shortfall in growth,
vis-à-vis Publicis, can be overcome in five years.
It is precisely during periods of change, like the
one we are in now, that a determined player,
benefiting from its staying power, emerges as the
better performer.
C. O.
_________________ You talk a lot about longterm endurance. But isn’t advertising by nature
essentially responsive to day-to-day trends, and
so indifferent to the long term?
V. B.
Obviously, you have to be nimble. However, the
ability to work for long-term goals, to not be subject
to the necessity of instant profitability, is clearly an
advantage. One can prudently build up an international network; nurture one’s position in media
buying and in the provision of marketing services.
When you are not tied to a 16-percent margin policy, like our competitors, you can safely tell clients
that we provide them with a better service – dayto-day and in the long term, because clients know
that the role of their agency is not just to produce
a campaign, but to help them create an enduring
brand image.
C. O.
_________________ Convincing your clients is
not always easy. Look at Orange, which has only
entrusted you with a small portion of its new
advertising spending…
V. B.
It has been tough on the teams who have worked
long and hard for the success of this brand, and
who gave their best effort to win this latest competition. I have had to come to terms with this defeat
and am as disappointed as anyone. But the client
is always right, and at the same time, we are increasing our worldwide work together in the B-to-B
arena, winning sports and music budgets. In the
same month, we won communications accounts
with two new major clients: Veolia worldwide, and
EuroDisney for Europe.
16
2005 Havas activity report
“
The shortfall in
growth, vis-à-vis
Publicis, can be
overcome in five
years time.
My sincere desire
is that Aegis and Havas
communicate with
each other and find
ways mutually
to benefit from
as many synergies
as possible.
Fernando Rodés Vilà
is a charming fellow;
he is well-grounded
in the company’s
culture and has been
a shareholder and
manager for years.
”
C. O.
__________________ You’re also developing
the media businesses of the Bolloré group;
following up on the French broadcasting
channel, Direct 8 over DTTV, there will soon be
Direct Soir, a free newspaper… Aren’t you afraid
to appear to certain clients of Havas as their
competitor?
V. B.
A major communications group has to be involved
in different media to remain competent. One has
to have knowledge and understanding of the media
and its evolution in order to meet the needs of
our clients. We are not getting into the business
of food, pharmaceuticals or banking….
C. O.
___________________ You have named a new
CEO, Fernando Rodés Vilà, who was previously
at the head of MPG, the media consulting
affiliate. A Spaniard overseeing Havas and
a specialist in his field…is that a double signal?
V. B.
This appointment was the result of a consensus.
Compared to the one man show that you see at our
two main competitors, Publicis and WPP, Havas is
lucky to have a rich pool of talents, all of whom
have a say in making a choice of this magnitude.
Fernando Rodés is a delightful man; he is wellgrounded in the company’s culture, has been a
shareholder and manager for years, and he is
Spanish…. This is, after all, an international group,
with France representing 20 percent of Havas.
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Fernando comes from the media business, a crucial
sector for the advertising industry, and he can be
proud to have managed one of the group’s businesses that has always achieved its objectives.
C. O.
_________________ Are you willing to become
Havas in the same way that Maurice Lévy is
Publicis?
V. B.
I’m willing to give all of my time to Havas, but
certainly not to become it. I believe that for certain
of our competitors, succession issues will cause real
problems. It won’t be that way with us. We are a
team and our game plan rests on team spirit. It is
the Havas difference. This value is at the heart of
Havas and we are glad of it. In our case, there is
more than one face of Havas.
C. O.
__________________ Havas, you say, is an international group, but the race for globalization may
come at a high cost in this sector!
V. B.
The Bolloré Group is also very international: 70 percent of our activities are located abroad. We are
familiar with Asia, the Americas and other nonFrench cultures. Havas, by nature, is very international. Just having a stable shareholding base,
focused on the long term, enables us to establish
our presence in the countries of the future, like
China, Russia, India, and tomorrow, certain regions
of Africa. Moreover, this means we are better prepared to weather difficult times. Today’s advertisers
want to be everywhere at once, and to benefit from
the same quality of service everywhere, as well.
Our competitors have strongholds, but lack the
supporting infrastructure. Our strategy is to reassure our clients that, wherever they are present,
they will receive this kind of equal treatment.
For instance, we are in the top five in China, where
we have excellent ad agencies along with the largest
network of marketing services companies (38 subsidiaries). We want to be present throughout the
world and build up our business.
C. O.
__________________ In your opinion, does
Havas, an international group with French roots,
have any specific advantages over its American
or British competitors?
V. B.
We are one of the rare alternatives to the overwhelming Anglo-Saxon presence in the advertising
marketplace. Nonetheless, worldwide campaigns
are less and less common, being replaced by global
marketing, based on local creatives and strategies.
In this expanding arena, we have a commanding
lead, thanks to the quality of our local agencies.
C. O.
__________________ Up until now, your golden
rule has always been never to invest more than
10 percent of your capital worth in the same
sector. Are you breaking with that tradition in
the case of communications?
“
The decline of Havas
is over. We are going
to rock you.
We are a team and
our game plan rests
on team spirit.
It is the Havas
difference. This value
is at the heart of Havas
and we are glad of it.
In our house, identity
is thought of in
the plural.
V. B.
The rule has been not to invest more than that in
the same company, and that is still the case.
However, we are now looking to make media and
communications an essential component of the
Bolloré group. Over the last 20 years, we have
achieved the status of one of the 400 leading
groups worldwide, and we have done that without
having to go public. Today, the communications
business is in a stage of rapid growth (5% to 6% per
year), which offers us a great opportunity. I believe
we have the know-how and the financial clout to
become one of the major players in the sector –
one of the sexiest and most attractive companies in
the years to come.
”
C. O.
_________________ How do you see yourself in
this business, particularly in client relationships?
Are you ready to use your networks, your abilities
to persuade, convince and influence?
V. B.
I am devoted body and soul to Havas. It is a company to which I have made a personal commitment. I love the company and I am willing to go
the distance with it. I am ready for the agony
of setbacks and the joys of success. It is not just a
financial investment, as some people want to
imagine, it is an investment I have made personally
and that my group has made. The decline of Havas
is over. We are going to rock you.
2005 Havas activity report
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RODÉS VILÀ
O
D
N
A
N
R
E
F
W WITH R)
INTERVIEEC
UTIVE OFFICE
F EX
(HAVAS CHIE
“ The industry is once again facing
a revolution. We believe that Havas
will be a leader of this revolution.”
In the notoriously dog-eat-dog world
of advertising it is difficult to find anyone with a bad word to say about
Fernando Rodés. The urbane 45 yearold Catalan’s reward for his success
in building Havas’s Media Planning
Group into a meaningful and flourishing network over the past six years is to
be handed the top job of CEO at the
parent company itself.
However, as the outside world was quick
to point out when Havas chairman
Vincent Bolloré announced Rodés’s
appointment as successor to Philippe
Wahl in March 2006, the two jobs are
very different. What’s more, at the holding company level, there is a move away
from advertising executives taking the
holding company CEO role. Why was
Rodés the man for the role? What
makes him feel he can take Havas to
the next level now that the turmoil of
boardroom upheaval is behind it?
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2005 Havas activity report
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_________________ Typically, this former banker
is self-deprecating in his response:
m
“
y background in finance did not
hurt,” he says. “But I was probably there at the right time.
Bolloré had begun with a transition period. Philippe Wahl, brought in from outside the Group, had done a good job. Then the team
had to decide who would be the new CEO. We
decided it would be an internal appointment.
“Why was I chosen? I think the desire for a much
more cohesive Group between the creative and
media components was an important element in
my nomination. The MPG track record clearly
worked in my favour – whilst this was not only
thanks to my own merit but to that of the whole
MPG team – plus the fact that the team has been
a part of Havas for more than six years.”
_________________ Rodés’s father, veteran
Leopoldo Rodés, founded the first Spanish
media agency to break away from the full-service parent company 30 years ago. It was a minirevolution. His son sees a parallel with today.
“The industry is once again facing a revolution.
We believe that Havas will be a leader of this revolution. Why? We have the right people and talent
and we work for some of the best companies and
brands in the world. We understand our clients’
businesses and provide innovative, creative and
accountable solutions to their communications
problems. We lead in key areas and markets and
thanks to our size we are able to act with more
speed, flexibility and agility than others.”
_________________ Rodés inherits a company
which appears to have taken a strategic decision
to discontinue its long struggle to match the size
of the so-called “big four” advertising groups:
Omnicom, WPP, IPG and Publicis Groupe. He
says that now it is time to concentrate on value
generation and opportunities. He speaks as if
Havas has already solved all of its problems and
only had to concentrate on the opportunities
available, but is this really the case?
“To a large extent this is true,” Rodés responds.
“Havas went through a very delicate period a couple
of years ago, with the loss of some important clients,
the simultaneous lack of executive direction and a
tense financial situation. These problems are now
a thing of the past.”
must be a consequence not a course in its own
“Growth
right,” he continues. “Our objectives are performance
and value generation for clients, shareholders and teams.
Growth is something that happens if you are a good
company. You need a social anthropologist and
sometimes a psychologist to understand this obsession
with being the biggest in advertising; perhaps it is
a fear of lacking other internal strengths.
The only real problem at Havas over the past few years
was its acquisitions policy, badly investing shareholders’
money, and a non-existent digestion policy. However
the essence of the company remains intact; it is a superb
company, and with a little fine-tuning it is now ready
for growth and leadership.
”
_________________ But what does Rodés say to
those who might see Havas as having replaced
one dominant individual executive, a pyramidal
management structure and no shareholder of
reference with a new chairman, Vincent Bolloré,
whose Bolloré Group has a 25 per cent stake in
the company? Does Rodés’s job come with any
real power to lead Havas?
“There is a team in charge,” is Rodés’s emphatic
response. “Bolloré enhances this teamwork and
team spirit. He himself, Alfonso my brother, and
the rest of the MPG team helped me accept the
job. Having Bolloré on board is the beginning of a
new period of management and financial stability
for Havas. In the year we have worked together, he
has been consistent, and there is no doubt that he
is committed. But the Bolloré Group is not Havas.
We have a close and useful reporting line to
Vincent Bolloré because he is our Chairman but
we interact with the Bolloré Group as we would
with any major shareholder.”
2005 Havas activity report
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INTERVIEW WITH FERNANDO RODÉS VILÀ (HAVAS CHIEF EXECUTIVE OFFICER)
_________________ Assessing management
priorities, Rodés says that Havas will continue
to make some small modifications to the organisation aimed at making the Group more cohesive
and more flexible.
“This shouldn’t be too difficult because there is a
lot of mutual respect amongst professionals,”
Rodés says. “We are also reviewing our remuneration policy, to recognise and reward our teams’
results. And we are focusing our efforts on creating
new-business synergies that can help to achieve
higher organic growth.”
_________________ However, Rodés sees many
opportunities for Havas beyond the traditional
agency new-business activity. The majority of
these emerge from what he sees as the radical
changes in the relationship between consumers
and brands, and the subsequent revolution in the
media. Changes, he believes, that are causing
some conventional marketing approaches to
become obsolete.
“New points of view and business models are
needed, which without completely breaking with
the past, can help us understand the present, face
the future and design new marketing approaches,”
he says, warming to this theme. “It is these
changes which can unearth new opportunities
and we therefore need to be extremely f lexible in
order to keep up with the changing rhythm of the
times.”
_________________ Asked to give some examples of this new rhythm, he cites the “important
and obvious” one: interactive and digital marketing. Here, he claims Havas already outperforms
the industry through Euro RSCG 4D and Media
Contacts. Margins, Rodés points out, are also
higher in this sector.
fundamental opportunity for Havas is the
“Another
relationship between the media channel and creativity,”
Rodés continues. “The consumer no longer sits in front
of media; rather he/she wanders through a forest
of touch-points. Thousands of touch-points.
Today, differentiation in terms of the message
and creativity is more relevant than ever.
There are some people who believe that creativity
is losing importance relative to media. I don’t believe
this is true. I think that brands and consumers
are demanding more creativity than ever. Media and
creativity are now interdependent.
They need to work hand-in-hand, and processes
at Havas work off this basis.
”
20
2005 Havas activity report
“The digital revolution has only just started,” Rodés
argues.“Today however, traditional media still offer
many more of those touch-points. These media are
also living through their own revolutions. Many
traditional media are becoming new media: just
look at digital TV for example and the opportunities this presents for marketers and brands.”
_________________ Asked about geographic
opportunities, Rodés cites Brazil, Russia, India,
China and Turkey as obvious priority growth
markets. “However, although it is important to
indicate priorities, and include here economies
with high growth potentials, all markets are
important. Havas is a leader in a variety of disciplines in France, Spain, the UK, US and Latin
America, amongst other markets. Of course we
will prioritize consolidation of our leadership in
all these markets. They remain very interesting
markets for us.”
_________________ Rodés believes it is not
necessary to have the largest volume in order to
secure the best prices. He argues that MPG has
demonstrated this through its organic growth
rate over the last five years. This he sees continuing in a variety of different markets ranging
from India, Italy, Chile or Poland, to name but a
few examples of where MPG has started from
scratch in the last few years. Nevertheless, to
the outside world, the Bolloré Group’s amassing
of a 25 per cent stake in the rival Aegis group is
a mouth-watering prospect. What does Rodés
make of any prospective Aegis relationship?
“Aegis is an opportunity for us,” Rodés responds
cautiously.“It has been put in place on our horizon
by our Chairman with his own money – although,
of course, the future of Aegis does not depend
entirely on Vincent Bolloré himself. These opportunities are sometimes difficult to achieve, so we
have a clear strategy in place for our Group by
itself. Joining forces with Aegis would be a leap. It
is a company that we admire and with a high
degree of compatibility, geographically and strategically. But it is not our only opportunity.”
_________________ Some of those other
opportunities come from the US market where
Rodés is adamant that, in future, energies and
resources will be focused on excellence, not
volume growth for its own sake. Again, he sees
an attitudinal shift as key to future success. He
argues that “intelligence and quality come
before size.”
“Arnold in the US is a well-known example of
excellence, but we have many more examples in
this market without even going further than our
New York agencies, and specialist ones in Chicago
which are simply fantastic.”
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“In terms of geography, we have to make sure that
the assets we have where we are not top three by
volume are great and therefore capable of generating growth,” reflects Rodés. “Thankfully, our agencies in China and other growth markets are indeed
first-rate and gaining momentum.”
_________________ It is difficult to argue with
much of what Rodés says, but many of its rivals
are also attempting some or all of the same initiatives. Despite the change in strategic direction, the new management line-up, the injection
of investment and internal cost reduction, why
should a client choose Havas? What makes it
special?
Rodés clearly believes that this is a group weighed
down by a misguided acquisition policy that has
hidden its light under a bushel for too long. He
answers unequivocally.
Stefano Hatfield
is editorial director,
head of special
projects at News
International; a former
editor of Campaign,
he has been a
commentator
on advertising for
15 years. He currently
writes a weekly column
for The Independent
newspaper in London.
are several elements in Havas that make me
“There
believe that we are especially well prepared
to succeed in the future:
The talent of our teams and the determination to meet
and exceed our clients’ expectations within our agencies
is indisputable. Havas has gained the trust of all its many
clients with a combination of creative intelligence and
accountability, a mix of knowledge, curiosity and
innovation that go together with a devoted orientation
to results. These values are part of the Havas DNA and
will be a key advantage to embrace our challenges.
There is a strong team spirit in Havas, an enthusiasm
to work together with our clients and with others
to achieve our clients’ goals. I believe that a great source
of this talent is the fact that Havas is a multicultural
group. I think that this provides us with the ability
to understand local issues and to work together
helping global brands. I am convinced that this
energy will drive the group to a bright future.
We also enjoy the commitment of our shareholder
of reference, a privileged alliance that no other large
group has. And our size allows us to be extremely
flexible and align our service offering to generate
the maximum value to our clients’ brands, either using
size and weight, or acting with the diligence of artisans.
Combine all this with our hunger for success.
We have total consensus and the ambition to transform
Havas into the most dynamic, insightful and integrated
communications company, a preferred partner for
our clients and an enriching place in which to work.
”
2005 Havas activity report
21
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S
IGURE
F
Y
E
K
Despite a decline in 2005 revenues,
Havas improved net income
by over 7%.
French GAAP
2001
2002
2003
2004
2,241
234
10.4%
1,987
228
11.5%
1,645
136
8.3%
1,494
197
13.2%
11
(58)
95
23
(179)
(396)
92
34
(in euro millions)
REVENUE
OPERATING INCOME
OPERATING MARGIN
NET INCOME BEFORE GOODWILL
AMORTIZATION AND IMPAIRMENT, GROUP SHARE
CONSOLIDATED NET INCOME, GROUP SHARE
IFRS
2004
2005
1,491
157
10.5%
172
11.6%
55
1,461
152
10.4%
128
8.8%
59
(in euro millions)
REVENUES
RESULT FROM OPERATIONS
PROFIT BEFORE TAX AND EXCEPTIONAL ITEMS
CONSOLIDATED NET INCOME, GROUP SHARE
EQUITY AND NET AVERAGE DEBT
(at December 31, 2005, and in euro millions)
EQUITY
NET AVERAGE DEBT
22
2005 Havas activity report
2004 IFRS
2005 IFRS
812
538
925
542
In 2005, equity increased nearly 14 percent,
while net average debt remained stable.
17/05/06
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Page 23
MP
G
20
%
2005 REVENUE BY DIVISION
Havas is a multicultural
group present in
75 countries.
W
64
2005 REVENUE BY CLIENT SECTOR
1,583
1.4%
1,394
5,409
%
2.8
TR
US
IND
9.6%
FIN
ANCE
1,283
5,057
TOTAL 14,898
12%
CARE
ALTH
HE
15%
OTHER
TOTAL 16,344
VE
TI
3.2
%
13
ORTATION
AUT .6%
.3%) TRANSP
OM
13TMT(1
O
1,296
5,140
TOTAL 14,298
P
G
SC
OR
EUR
%
16%
OR
LD
WID
E
E
ID
DW
ARNOLD WORL
AR
TN
ER
S
SE
INDU RVICE
STR S
IES
1,273
1,129
AVERAGE HEA
D
COUNT
Y
8,056
RETAIL
7,174
6,746
2004
2005
29%
(1) Telecom, Media and Technologies
2005 REVENUE BY ACTIVITY
2003
39%
EUROPE
TIONAL ADVERT
ADI
ISI
TR
NG
LATIN AMERICA
NORTH AMERICA
I
ET
RK
MA
17%
M
ED
IA
EXP
ERTISE
ASIA-PACIFIC
N
HEADCOUNT YEAR END 2005
4
4% G SERV
ICES
9%
UK
9%
ASIA-PA
CIF
IC
20%
UROPE
RE
HE
OT
2005 REVENUE BY GEOGRAPHIC REGION
CE
A
LAT
IN AMERICA
8%
AN
FR
%
A
36%
2
0%NCE
FR
C
RI
ME
HA
NORT
4% 4%
- LATIN
ASIAC AMER
ICA
CIFI
PA
A
IC
ER
AM
NORTH
40%
12%
18
UK
R HAVAS 05 GB
E
OP
OTHER EUR
20%
2005 Havas activity report
23
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Page 24
ONS
DIVISI
Bering
B
ering Sea
Bering
rin Sea
Aleutian Islands
ands
PA CIF IC
PA CI F I C
AT LANTIC
Acores
o (Port.))
O C E A N
O C E A N
O C E A N
Haw
awaiian
aiian
iii
Islands
slands (US)
(U
Mariannes
Ma
ann Islands (US)
Guam
m (US)
(US
Marshall
shall
ll Isla
Islands
s
Cape V
Verde
erde
de
Havas is a multicultural, global,
communications group, structured
into three operating divisions.
> Euro RSCG
Worldwide
A global, integrated
communications
network, with head
offices in New York, and
present in 75(1) countries
through its 233 agencies
located in Europe,
North and Latin
America, and in the
Asia-Pacific region.
> Arnold
Worldwide
Partners
A family of highly
creative agencies, with
head offices in Boston,
and a strong local
presence in the US,
Canada, France, Italy
and China.
> MPG
A global media and
communications
network headquartered
in Barcelona, and
mainly present(2) in
Europe, Latin America
and the United States.
David Jones
Global Chief Executive
Officer
Euro RSCG Worldwide
Mercedes Erra
Executive Co-Chairman
Euro RSCG Worldwide
Stéphane Fouks
Executive Co-Chairman
Euro RSCG Worldwide
Rémi Babinet
Chief Creative Officer
Euro RSCG Worldwide
Ed Eskandarian
Chairman and Chief
Executive Officer
Arnold Worldwide
Partners
Fernando Rodés Vilà
Chief Executive Officer
MPG
350 Hudson Street
New York, NY 10014
USA
www.eurorscg.com
Tel.: +1 (212) 886 2000
Fax: +1 (212) 886 2016
101 Huntington Avenue
Boston, MA 02 199 USA
www.arnoldworldwidepartners.com
Tel.: +1 (617) 587 8000
Fax: +1 (617) 587 8070
Doctor Fleming N. 17
08017 Barcelona
Spain
www.mpg.com
Tel.: +34 (93) 306 8900
Fax: +34 (93) 414 7213
24
(1) Present in 75 countries through its subsidiaries, affiliates and partnerships.
(2) Present in 91 countries through its subsidiaries, affiliates and partnerships.
2005 Havas activity report
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MPG
20%
2005 revenues
by division
Arnold
Worldwide
Partners 16%
Euro RSCG
Worldwide
64%
Rapport d’activité Havas — 2005
03
R HAVAS 05 GB
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EURO
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Page 26
IDE
W
D
L
WOR
G
C
S
R
“Brilliant ideas that drive growth. That is the
offering that sets Euro RSCG Worldwide
apart, and in 2005 it won us the business of
a host of new clients, including Charles
Schwab, Ford’s Jaguar, Bayer’s Levitra,
Verizon Business, Heineken’s Dos Equis,
Novartis’ Vagistat and LG. Our newbusiness performance and development
of major international clients more
than negated our loss
of Intel—proving once more the value of being
a major global network that’s genuinely multicultural, genuinely multidisciplinary, and
fueled by the sort of entrepreneurial and
creative drive that marks the best of the
smaller shops.
Euro RSCG is succeeding because
we produce better work.
02
Rapport d’activité Havas — 2005
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Page 27
And we do so because we have better people. It’s that simple. The new
management group—made up of
Mercedes Erra, Stéphane Fouks,
Rémi Babinet, and David Jones—
have unreserved faith in our hugely
talented teams around the world.
It’s an exciting time to be at Euro
RSCG, and we
look forward
to all the good things 2006 holds in store.”
Mercedes Erra
Rémi Babinet
Executive
Co-Chairman
Chief Creative Officer
David Jones
Executive
Co-Chairman
Global Chief Executive
Officer
Stéphane Fouks
2005 Havas activity report
27
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EURO RSCG WORLDWIDE
EURO’s business model
f
ounded in 1991, the Euro RSCG
Worldwide division of Havas provides
advertising and marketing services in
addition to interactive and corporate
communications services to global,
regional and local clients. Organized
according to a model we call Power of One, Euro
RSCG Worldwide is present in 75 countries,
with 233 offices and 10,000 employees. It is structured into six business units: North America,
Europe, Asia-Pacific, India/Middle East, Latin
America and Euro RSCG Life. Euro RSCG
Worldwide operates in each of these regions and
is positioned among the marketplace’s leading
global communications networks.
Three-pronged strategy
Today, the world of ad agencies falls into two
categories: on the one hand, big networks that
focus on running global businesses rather than
specializing in fabulous creative work (and certainly not integrated work), and on the other
hand smaller shops that deliver powerful creative
ideas, but do not have international networks.
Euro RSCG Worldwide is unique because we
combine the brilliant ideas of a hot shop with
the scale and reach of one of the world’s largest
agencies.
For this, Euro RSCG Worldwide has defined a
three-pronged strategy:
• offer clients Creative Business Ideas® in order to
produce brilliant campaigns that grow businesses and brands,
• develop these ideas by studying Prosumers®,
today’s most influential, proactive consumers,
• execute these ideas in a genuinely integrated,
forward-thinking manner with our Power of
One model.
Euro RSCG Worldwide
is the only agency network in the world,
including the independent creative hot shops,
to have two TV commercials (Peugeot 407
“Toys” and Citroën C4 “Carbot”) among
the world’s top 10 most awarded ads,
according to the 2005 Gunn Report.
28
2005 Havas activity report
In 2005, Creative Business Ideas®, Prosumers® and
Power of One continued to be the guiding principles that distinguished Euro RSCG Worldwide
from other agencies. They gave us the capacity to
anticipate market trends and provide a structured
approach to brand building that emphasized
creativity, global execution and integrated marketing in all sectors. We thus fully met the needs
of our clients, who now demand tangible proof
of the return on their marketing investments and
more integrated communications solutions.
This is an approach that is helping to grow some
of the world’s most important companies, including Airbus, Air France, BNP Paribas, Capgemini,
Charles Schwab, Danone Groupe, Diageo, IBM,
Jaguar, L’Oréal, LVMH Louis Vuitton, PSA
Peugeot Citroën, Reckitt Benckiser, Sanofi-Aventis,
Schering- Plough, Verizon Business and Volvo.
Euro RSCG Worldwide has no interest in being
the biggest. What we want is to be the best. And
that means hiring and training the best people
to create and execute brilliant ideas in an integrated fashion as growth drivers, across the globe.
It happened in 2005
During 2005, we continued to build on and reap
the benefits of our unique insights into the attitudes and behaviors of today’s most proactive,
demanding consumers: Prosumers®. We expanded
our benchmark studies geographically and deepened our understanding of the future development of key marketing sectors, ranging from
automotive to food to pharmaceuticals to luxury.
This approach was pursued in the US, UK and
France, as well as launched in Germany, Russia,
India, China, Japan, Mexico, Brazil and Australia.
In 2005, the success of Euro RSCG Worldwide’s
strategy was confirmed with a stunning string of
new business wins from offices around the world.
In the US, the win of the global Jaguar account
and Verizon Business, on the back of major new
business wins from Charles Schwab, GlaxoSmithKline, Novartis, Schering-Plough, Dos Equis/
Heineken, Vichy/L’Oréal and Howard Stern/
Sirius, turned the agency into one of New York’s
hottest shops.
In 2005, we won 15 Cannes Lions, our best
showing ever. Ten of those Lions were won for
multinational clients. We were also the number
1 awarded agency at Cannes for Cyber Lions and
had the distinction of receiving one of the firstever Titanium Lions for Best Integrated Campaign.
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Two TV commercials
in the Top 10
Euro RSCG Worldwide is the only agency network in the world, including independent creative
agencies, to have two TV commercials among the
world’s top 10 most awarded ads, as reported in
the 2005 Gunn Report.
In addition, Euro RSCG 4D Brazil was named
runner-up for Interactive Agency of the Year at
Cannes, and Euro RSCG Life, our global healthcare specialist network, was named Agency of the
Year by the publication “Medical Marketing &
Media.”
It is thanks to these creative achievements that
Euro RSCG Worldwide won such major accounts
as Jaguar globally, Disneyland Resort Paris in
Europe and Danone’s global CRM business.
Creative Business Ideas®
Prosumers®
Power of One
2005 Havas activity report
29
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MPG
“ Insight and intelligence”
MPG offers insightful and intelligent consumer centric communications solutions to promote
better business results for its
clients. MPG does this by establishing effective and engaging
relationships between consumers
and brands.
MPG is a young and
dynamic group of
specialised networks
organised to foster
local market entrepreneurism and leverage
MPG’s extensive investment in consumer insight and
strategic support.
MPG believes it is essential to
understand the constantly
changing relationship between
the consumer and the brand.
Subsequently it offers unique inhouse resources specialising in
offering superior market
intelligence through the
use of its rigorous consumer centric methodology
– Concert™.
|1|
|2|
Alfonso Rodés Vilà | 1 | Jordi Ustrell | 2 | María Luisa Francolí | 3 | Richard Pace | 4 | Joaquín
Bohorquez | 5 | Don Epperson | 6 | Juan Bascones | 7 | Hernán Sánchez | 8 | Fernando Rodés Vilà
| 9 | Ampelio Plaza Major | 10 | Arnoulf Keil | 11 | Bertrand de Lestapis | 12 | Charlie Rutman | 13 |
Eric Mergenthaler | 14 | Suzie Warner | 15 | Guy Champniss | 16 | Luca Boer | 17 | Marc
Mendoza | 18 | Marc Craze | 19 | Ramiro Castillo | 20 | Yves Del Frate | 21 | Nicola Charles | 22 |
30
2005 Havas activity report
w
ith its focus on understanding
the relationship between consumers and brands, MPG has
continued to expand its insight
and market intelligence capabilities by combining
econometric modelling capabilities and proprietary decision support systems technology. In
line with this investment the company has reorganised itself to reinforce and rebrand this function to operate as ‘MPG Intelligence’. The
reinforcement of MPG Intelligence as an internal resource is fundamental to MPG’s point of
difference in the market. It is a core resource that
is available to all MPG networks and clients and is
therefore also marketed both internally and externally. MPG Intelligence continues to strengthen
its association with premier research companies
and academics in order to constantly upgrade its
thinking on Integrated Communications Planning and further optimise clients’ investments
across 360º media strategies. It is also developing
best practices that address how to manage communications investments to maximise brand
value.
To ensure that this knowledge is effectively integrated within the company, this investment has
been dovetailed with a strengthening of the
Human Resources function. A boosted Human
Resources team has rolled out a new company
wide programme ‘Dare to Know’. This is a comprehensive management training initiative that
works in conjunction with MPG Intelligence and
a list of academic partners to ensure that our
principal consumer centric tools and methodologies are applied throughout. This programme has
also focused on channeling our organisation into
a totally client focused structure to ref lect and
underpin our economic modeling tool Concert™. Concert™ is our unique consumer centric
methodology that is applied throughout all our
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Page 31
networks. It is communicated to existing and new
markets by the MPG Catalyst teams.
In order to deliver this methodology, MPG has
invested in a new role within our central
resource– the Chief Client Officer (COO). CCOs
are organised according to clients’ cultural and
circumstantial needs and carry the ultimate
responsibility for delivering MPG’s optimum
products and services.
The CCO’s new role will work closely alongside
a boosted centralised Gobal Marketing Department. In conjunction with an increased focus on
developing consistent and clear communications
strategy for MPG, Global Marketing will also prioritise the communication of MPG’s portfolio
of products and services. Within this capacity
the Marketing team and CCOs will tailor the
communication strategies used to ensure MPG’s
employees and clients leverage the range of heavy
weight research and intelligence programmes
made available within the company.
also now servicing clients out of Japan and Korea,
alongside its partnership with Motivator in
North, South and East Asia.
|3|
|4|
At the start of the year MPG created the 2MV
Joint Venture with WPP’s GroupM in seven
European markets in order to serve the client
PSA in those countries included in the joint venture (France, Spain, UK, Germany, Italy, Switzerland, Denmark, Russia) where the account was
to be granted, and appointed Yves Del Frate
to lead the operation. MPG also reinforced its
operations in Germany when it launched a new
agency model under the name of “MPG
Werbekraft” in November, and strengthened its
position in the UK, US and India through
top-management hires and reorganisation.
MPG plans to spend the next year consolidating
and reinforcing its existing operations and those
that are newly established.
|5|
Central Buying functions, that include specialists
in both Media Buying and Print Media, are now
working with each of our networks to ensure that
our clients are able to leverage the synergies available within each market.
MPG is also developing its capabilities in the area
of Branded Content through both central investment (following the hire of a global head of
Branded Entertainment) and via its networks
and countries.
|6|
Global expansion
MPG continues its organic growth which has
seen it rise from an 8 country network in 1999
(Spain, Portugal, Mexico, Colombia, Argentina,
France, UK, and the Netherlands), into a truly
global network. Today MPG is present in over 91
countries. It is the leading agency in 7 markets
(Argentina, France, Mexico, Portugal, Spain, Slovakia, Ukraine) and is amongst the top 5 agencies
in many of the markets in which it operates.
In 2005, MPG completed its international presence
with a number of undertakings in new markets. In
Australia and New Zealand, MPG signed a joint
venture with Mitchell & Partners, Australia’s
largest Media Independent Agency. In the Middle
East, the company signed a JV with Euro RSCG
Promopub. The regional operation is headquartered in Dubai, and will cover 14 countries,
including the GCC, Lebanon and Egypt. MPG is
|7|
|9|
| 11 |
|8|
| 10 |
| 12 |
2005 Havas activity report
31
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MPG
| 13 |
| 14 |
| 15 |
| 16 |
| 17 |
Strong commercial teams boost performance
New Business: MPG continues to drive new
business growth by fostering strong commercial teams that work closely with local account
management teams and MPG Intelligence in
order to foster cross-selling opportunities across
countries, regions and networks. A particular
focus for this year will be the active recruitment
and retention of multi national and multi market clients. These operations are handled by the
MPG International network.
Major wins:
–––– Danone: Portugal, Spain, France, Poland
–––– Autozone: US
–––– Hersheys: US
–––– PSA: Chile, Mexico, Germany
–––– Turespaña: Spain, Argentina
–––– Bimbo: Mexico
–––– ING: France
–––– P&O Feries: UK, Netherlands, France,
Belgium
–––– Creative Labs: Poland, Austria, Spain, Italy,
Netherlands, Portugal, UK
–––– Hasbro: Spain, Brazil
–––– Mitsubishi: Spain
–––– Puig: UK, France, Italy, Germany
–––– Barclays: Spain, UK, Netherlands
–––– Mulliez: Germany, Poland, Italy, Spain,
France
–––– Interparfums: Italy, France
–––– TUI: UK, Spain
–––– Lacoste: France, Belgium, Portugal, Spain
–––– Air France- KLM: France, Italy,
Netherlands, Poland, Canada, Mexico,
Belgium, Austria
Reinforce network: MPG’s global networks continue to expand in response to client and market
demands. The realignment and reorganisation of
Media Planning Network remains a priority, as
32
2005 Havas activity report
does support of the growth and geographical
expansion of Media Contacts.
MPG will invest to reinforce the central resources
behind its brand in support of all its networks in
their growth and success. In light of this, the company recently realigned its brand to ref lect the
significant development of MPG and its networks.
MPG now operates as a parent brand. In doing
so the MPG brand offers all its members access
to the core resources that are essential in setting
the high standards and benchmarks that define
the company (MPG Intelligence, Buying, HR,
Marketing, etc) Outside the central ‘hub’ the
MPG brand also supports a selection of networks.
These networks are organised according to their
functional specialties. They act as signposts directing clients towards a particular discipline within
the MPG group. All networks have an ‘endorsed’
relationship with the MPG brand and are positioned with their own icon alongside MPG
branding.
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MAJOR AWARDS AND RECOGNITIONS
| 18 |
ARGENTINA
1 MPG Argentina awarded Media Agency of the Year 2005
2 The RECMA Vitality Report July 2005, graded MPG Argentina with an A+
PORTUGAL
1 Arena won EFI Advertising Effectiveness awards for Sagres (Silver)
and Tele2 (Gold & Grand Prix)
2 Media Contacts won Gold in the “Best New Media Action” category for Nestlé, Prisma Awards.
3 MPG won Media Agency of the Year
4 National Award for Nike in the Media-Outdoor category at Cannes Lions Festival
MEXICO
1 EHS Brann: Direct Marketing Mexican Association CRM for Pernod Ricard (Gold), UNICEF,
(Gold), Direct Response Advertising for EBC (Silver)
SPAIN
1 Best Media Agency 2005 & Best Media Director (Premios Control)
2 3 Gold awards at the Festival el Sol in Spain: Best use of Cinema (Danone), Best use of Press
(Repsol), Best use of Special Events (J&B’s Nightology)
3 Media Contacts voted Best Online Media Agency of the Year by the Spanish Interactive advertising magazine Interactiva
4 Gold award for Guia Campsa-Repsol, Silver award for Vodafone in the “Best online media
Action” category, and Silver award for Vodafone Live! in the “Best Wireless Project” category
5 Media Contacts won first place at the XV CUORE for the technology project:
Artemis - Migrating the Online Advertising Data Warehouse to an Open Platform
SWEDEN
1 Media Agency of the Year award from Stockholm Media Week magazine
UK
1
2
3
4
USA
1 Media Post Creative Media Awards (Bronze) MIXX [for marketing and interactive excellence]:
2 Media Post Creative Media Awards (Bronze) Tyson Foods / Brand Awareness & Positioning “Online Media Campaign”
3 Media Contacts: Media Week’s 2005 - Media Plan of the Year
4 Media Contacts: Media Week Best Use of Internet for Southern Comfort campaign
| 19 |
Campaign Media Awards (Gold): Media Campaign of the Year award - Intel
Campaign Media Award (Silver): Public Sector & Charities Award - Conservative Party
Campaign Media Award (Silver): IT and consumer durables Award - Intel
Revolution Awards: Best Customer Service for work with Tribal DDB and Camelot
| 20 |
| 21 |
| 22 |
2005 Havas activity report
33
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IDE PARTNERS
W
D
L
R
O
W
D
L
O
N
AR
“In the world of infinite possibilities,
we’re creating new and exciting solutions
for our clients.”
Ed Eskandarian (Chairman and Chief Executive Officer of Arnold Worldwide Partners)
“The US, which accounts for almost
75% of AWP, had significant growth
and strong profitability in the face of a
very competitive and changing environment.
Everyone agrees that change is the only
constant in North American marketing
and advertising. It’s a fundamental
truth. So, what’s new?
What’s new is the rate of that change.
We see it exploding. Agencies are servicing the needs of both traditional
marketers who need to reach an ever
changing consumer in new and more
effective ways; and, new marketers, creating new competitors out of former
allies; with new customers; and, new
ways of reaching them.
34
2005 Havas activ
At Arnold Worldwide we saw this rising storm of change on the horizon
and shifted our model to “One Arnold.”
An agency with one bottom line
regardless of geography or services performed. One bottom line, for one
agency, delivering all the required services the exploding environment needs
under one roof. Today Arnold Worldwide Partners delivers a range of consulting services from Business Strategy
to Cognitive Research; and from Brand
Planning to Channel Planning to better understand the environment our
client’s compete in every day. We’ve created a structure that helps develop and
nurture creative excellence in each
facet of the communications continuum from Advertising to Design to
Interactive and Direct Response. And,
we grew areas of specialty expertise
from Brand Promotions and Branded
Entertainment to Corporate Communications and Public Relations. And we
did it all as “One Arnold.” Not as silos.
The shift to this approach fundamentally changed the way we do business,
making us stronger, faster and more
agile in this explosively changing marketplace.
As clients seek to make order of the
chaos by pursuing the Holy Grail of
measurement, we are at the forefront
in developing proprietary systems
to measure a client’s Return on Marketing Investment (ROMI).
Arnold is partnering with our forward thinking clients to launch
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Page 35
innovative marketing programs that
leverage the explosive change taking
place and capture the consumer’s attention wherever it may be. Some of that
innovation includes DVR* friendly
and addressable content; embracing
the power of “third screen” marketing;
leveraging the inf luence of blogs on
“word of mouth”; and, continuously
expanding the interactive potential of
the internet.
Through a combination of integrated
thinking, creative excellence and disciplined metrics we’re succeeding to
deliver the radical insight that creates
true value. In the world of infinite possibilities we’re creating new and exciting solutions for our clients.”
a
Arnold’s business model
rnold Worldwide Partners is a grouping of communications and advertising agencies that offer their clients
highly creative services. It brings
together majority- and wholly-owned subsidiaries
in the US, Canada, Europe and China. Arnold
Worldwide Partners is proud to work for major
international clients, such as Hershey’s, Lee Jeans,
McDonald’s, GlaxoSmithKline, Audi and Fidelity.
Strategy and development
Arnold Worldwide Partners’ strategy for business
growth continues to focus on its creative product
and its creative reputation. Within a very responsive, dynamic framework, it offers its clients
remarkable communications solutions that
blend locally-integrated services with extraordinary creativity.
the remaining 25 percent still owned by Havas,
we expect to end 2006 with only North American
and French operations, as well as an agency in
Italy and China.
It happened in 2005
The agency’s performance in the US was excellent. Arnold Worldwide Partners and McKinney
both delivered significant revenue growth.
Although international markets saw major
declines in margins, especially in Spain, Canada,
Italy and Australia, Arnold Worldwide Partners’
overall 2005 growth still exceeded targets.
–––––– Arnold
Worldwide Partners
opened a new Business
Consulting agency,
specialized in
corporate strategic
activities.
–––––– Arnold launched
a Brand Entertainment
business in Los Angeles.
–––––– In France,
Devarrieuxvillaret
won a Grand Prix
de l’Affichage (for
billboard advertising)
and a Grand Prix
Stratégies.
–––––– The American
agency, McKinney,
won a prestigious
award for Best
Interactive Campaign
of the Year, working
for Audi.
In 2005, the major business change was Arnold’s
successful completion of moving to one bottom
line for its US operation, not only for all its integrated offerings (design, direct, interactive, promotion, etc.), but also for its four full-service
offices in the United States. This has resulted in
all offices and all integrated services working
extremely effectively together, aligning the interests of the entire organization.
Locally, Arnold Boston, after losing the Volkswagen
account in 2005, won Radioshack, expanding the
list of its cross-discipline clients by providing
advertising, interactive and brand promotions.
With over 600 awards and prizes won this year,
Arnold Worldwide Partners has more than doubled its already strong 2004 performance. Most
notably in 2005, Arnold US has remained one of
the most awarded agencies in the world. In fact,
Arnold US is one of only 9 agencies in the world
who have been included in the Gunn Report
(which provides an exhaustive ranking of the most
awarded agencies in the world) every year since its
inception (7 years ago). In 2005, Arnold agencies
won in all the major award shows where their
work was entered. In particular, Arnold US won
the following: New York Festivals (Gold), The One
Show (Gold), Effies (Gold), Cannes Lions (Silver)
and many more major industry awards.
Our focus in 2006 and in the future will concentrate on North America. Expectations are that
North America will represent over 90 percent of
Arnold Worldwide Partners’ business going forward. Arnold Worldwide Partners’ focus on
North American operations resulted in merging
its Spanish and Australian operations into
Euro RSCG Worldwide. Since WCRS, Arnold
Worldwide Partners’ UK operation bought back
* DVR: Digital Video Recorder.
2005 Havas activity report
35
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HAVAS SHAREHOLDER STRUCTURE
HAVAS SHARE PERFORMANCE
(AT 12/31/2005)
(FROM 12/31/2002 TO 02/28/2006)
13%
11%
U
K
US
A
4.0
6,000,000
3.0
4,000,000
2.0
2,000,000
1.0
(IN
V
IN
CL
IA
. 23
.8% BO ORÉ MED
LL
0
01/31/06
02/28/06
12/30/05
11/30/05
10/31/05
09/30/05
08/31/05
07/29/05
06/30/05
05/31/05
04/29/05
03/31/05
02/28/05
01/31/05
12/31/04
11/30/04
10/29/04
09/30/04
08/31/04
07/30/04
06/30/04
05/31/04
04/30/04
03/31/04
02/27/04
01/30/04
12/31/03
11/28/03
10/31/03
09/30/03
08/29/03
07/31/03
06/30/03
05/30/03
04/30/03
03/31/03
02/28/03
0
12/31/02
70%
01/31/03
C
AN
FR
E
ES
TIS
SE
MEN
TS)
TREASURY STOC
K
1%
5%
ORLD
OF W
ST
RE
AVERAGE DAILY TRADING VOLUME
5.0
8,000,000
SHARE PRICE (IN EURO)
ELATIONS
R
R
E
D
L
O
H
E
SHAR
Financial communications
In 2005, Havas was particularly present with institutional investors, in France and in the UK. Eighty
one-on-one meetings were organized at the
group’s head offices. Eleven days of road shows
took place in France, the UK and Italy. Havas
participated in six investor conferences in the US,
as well as in London and Paris.
In addition, the Havas group published over
24 press releases for the benefit of the financial
community.
Hervé Philippe,
Chief Financial Officer
36
2005 Havas activity report
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THREE-YEAR FINANCIAL SUMMARY (PER SHARE)
IN EURO
HIGH
LOW
SHARE PRICE AT 12/31
NUMBER OF SHARES OUTSTANDING AT 12/31 (IN THOUSANDS)
MARKET CAPITALIZATION AT 12/31 (IN EURO BILLIONS)
2005
2004
2003
5.12
3.62
3.65
429,181
1,567
5.03
3.34
4.20
428,832
1,801
4.64
1.93
4.26
306,197
1,304
IFRS
PRINCIPLES 2005
IFRS
PRINCIPLES 2004
FRENCH
GAAP 2004
FRENCH
GAAP 2003
0.18
0.18
0.27
(0.56)
NET INCOME/LOSS, GROUP SHARE
P/E RATIO AT 12/31
0.14
26.1X
0.16
26.3X
0.10
42.0X
(1.24)
N/A
NET DIVIDEND
TAX CREDIT
GROSS DIVIDEND
NET YIELD AT 12/31 (IN %)
0.03(1)
N/A
0.03
0.8%
0.07
N/A
0.07
1.7%
0.07
N/A
0.07
1.7%
0.047
0.023
0.07
1.1%
NET INCOME/LOSS, GROUP SHARE
BEFORE AMORTIZATION AND DEPRECIATION OF GOODWILL
(1) Proposed at the Annual General Meeting of June 12, 2006.
Following the capital increase of October 19, 2004, with preferential subscription rights, 2003 per-share data has
been adjusted by a multiplicative coefficient of 0.93254.
Shareholders Club
–––––––––––– Codes for listed securities
–––––––––––– 2005 highlights
• Letter No.1: 2004 revenues and creation of the
Club for investors owning 1,000 shares or
more
• Letter No.2: 2004 results and creation of the
Club for all investors owning at least 1 share
• Organization of a shareholders tour of our
main communications agency in Paris, BETC
Euro RSCG (April)
• Letter No.3: reporting on the AGM, for all
investors owning at least 1 share
To date, the Club has 9,000 members.
Euronext ISIN
Share code:
New shares code:
(ex-rights to the next dividend)
OCEANE 2002/2009:
–––––––––––– If you wish to enroll in the Havas
Shareholders Club and get your membership
card, simply send your postal or e-mail
address to:
Fairouz Garlan
2, allée de Longchamp
92281 Suresnes Cedex
[email protected]
>>>>>>>>> Ranked 15th by Synerfil among
the best French shareholders clubs of the year.
FR0000121881
FR0010276204
FR0000188476
Nasdaq
ADS (American Deposit Share) Ticker: HAVS
(one ADS corresponds to one HAVAS share)
–––––––––––– For details, contact
Investor/analyst relations
Hervé Philippe
Tel. : +33 (0) 1 58 47 90 10 / 90 11
[email protected]
Shareholders Club
Hervé Philippe
Tel. : +33 (0) 1 58 47 90 10 / 90 11
[email protected]
Fairouz Garlan
Tel. : +33 (0) 1 58 47 91 23 / 91 35
[email protected]
Share registry service
Jean-François Fondeur
Tel. : +33 (0) 1 58 47 90 79
[email protected]
2005 Havas activity report
37
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RATE
O
P
R
CO
Page 38
E
ANC
N
R
GOVE
Board of Directors
Vincent Bolloré | 1 |
Havas Chairman of the Board of Directors
Director since June 2005, his term expires in 2008
Cédric de Bailliencourt | 2 |
Permanent representative of Bolloré Investissement
Director since June 2005, his term expires in 2008
Marc Bebon | 3 |
Permanent representative of Bolloré Médias
Investissements
Patrick Soulard | 15 |
Deputy Chairman Banque de Financement
et d’investissement Société Générale
Director since December 1999, his term expires in 2007
Clément Vaturi | 16 |
Permanent representative of Société Centrale
Immobilière et Foncière (SOCIF)
Director since 1988, his term expires in 2007
Members of the Audit Committee
Director since June 2005, his term expires in 2008
Pierre Bouchut
Chairman
Pierre Bouchut | 4 |
Chief Financial Officer of Schneider Groupe
Laurence Parisot
Director since June 9, 2005, his term expires in 2008
Michel Boutinard Rouelle | 5 |
Vice-President of Gallimard Groupe
Michel Boutinard Rouelle
Director since March 1997, his term expires in 2008
General Management
Richard Colker | 6 |
Managing Partner Colker, Gélardin & Co
Fernando Rodés Vilà
Havas Chief Executive Officer
Director since June 1995, his term expires in 2006
Ed Eskandarian | 7 |
Havas Executive Vice-President
Chairman and CEO Arnold Worldwide Partners
Executive Committee
Director since September 2000, his term expires in 2007
Rémi Babinet
Chief Creative Officer Euro RSCG Worldwide
Pierre Lescure | 8 |
Chairman and CEO Anna Rose Production
Vincent Bolloré
Havas Chairman of the Board
Director since June 1994, his term expires in 2007
Thierry Marraud | 9 |
Chief Financial Officer of Bolloré Groupe
Mercedes Erra
Executive Co-Chairman
Euro RSCG Worldwide
Director since June 2005, his term expires in 2008
Laurence Parisot | 10 |
President of Medef
President of IFOP
Director since June 2005, her term expires in 2008
Alain de Pouzilhac | 11 |*
Chairman of the Board of CFII
Director since June 1989, his term expires in 2006
Leopoldo Rodés Castañe | 12 |
Chairman of the Board of MPG
Director since May 2001, his term expires in 2007
Fernando Rodés Vilà | 13 |
Havas Chief Executive Officer
Director since January 2001, his term expires in 2006
Jacques Séguéla | 14 |
Havas Executive Vice-President
Chief Creative Officer
Chief Communications Officer
Director since June 1992, his term expires in 2008
38
2005 Havas activity report
Creative
Committee
Ed Eskandarian
Havas Executive Vice-President
Chairman and CEO Arnold Worldwide Partners
Stéphane Fouks
Executive Co-Chairman
Euro RSCG Worldwide
The Creative Committee
is chaired by the Chief
Creative Officer, Jacques
Séguéla, and seats the
Chief Executive Officers
of the divisions, and the
group's principal creative
managers from all
communications
disciplines. The choice
to have a creative
committee is an added
sign of the importance,
given by the Havas group,
to its creative functions.
The Creative Committee
gives creative teams
a voice to express their
needs at the highest
level of the company.
It focuses on finding
fresh talent, analyzing
the successes as well
as the failures of creative
teams, judges, ranks and
disseminates internally
the best work, and
selects the campaigns
that will be entered into
competition at awards
festivals, while debating
relative financial and
strategic constraints
concerning the company.
David Jones
Global Chief Executive Officer
Euro RSCG Worldwide
Hervé Philippe
Havas Chief Financial Officer
Fernando Rodés Vilà
Havas Chief Executive Officer
Jacques Séguéla
Havas Executive Vice-President
* Alain de Pouzilhac has announced that he will not seek a new term on the Board at the coming Annual General
Meeting, June 12, 2006.
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|1|
|3|
|2|
|6|
|4|
|5|
Board of Directors
|7|
|9|
|8|
| 10 |
| 11 |
| 13 |
| 12 |
| 14 |
| 16 |
| 15 |
Rapport d’activité Havas — 2005
41
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Page 40
EVELOPMENT
D
E
L
B
A
IN
A
T
SUS
Responsible
and committed
Over the past few years, Havas has been developing a resolutely
responsible approach to its business, including in its strategy and dayto-day practices. Sustainable development, corporate social responsibility, tangible contributions to the community and protection for
the environment – these are priorities for every one of the group’s
agencies. Havas, as one of the world’s leading advertising groups, aims
to exceed expectations in these areas as in others. Year after year, Havas
sustains its efforts continually to improve on its team initiatives
throughout the world.
40
2005 Havas activity report
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ne
i
f
e
d
e
nt
w
e
m
p
How
o
l
e
v
de
e
l
b
a
n
i
a
t
sus
ns
ea
m
t
n
e
m
p
velo
e
d
e
l
b
grow
a
n
o
i
t
s
e
v
i
Susta
r
t
ny s
a
p
ay,
m
w
o
c
e
l
e
b
i
h
t
s
t
n
tha
respo
,
s
u
o
i
n
o
ing
in a harm account the follow
o
taking int e yardsticks:
nc
performa
y,
c
n
e
i
c
i
f
f
e
ers
d
l
onomic
o
c
h
E
e
k
a
t
—
s,
all s
r
r
e
i
o
l
f
p
t
p
c
u
e
s
p
,
s
— Re e company: clients s and
in th
oyee
l
p
m
e
,
s
r
e
sharehold ,
ent
m
e
s
v
r
o
r
e
p
m
d im
n
consu
a
e
s
u
,
n
o
e protecti ment for present
h
T
—
iron
of the env generations.
and future
2005 Havas activity report
41
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Page 42
SUSTAINABLE DEVELOPMENT
Human Resources
Foster career advancement
and encourage diversity
Evaluate, develop and optimize
professional skills
t
oday, clients are more and more
demanding in their advertising and
communications requirements – we
welcome this trend. To meet this new
challenge, our agencies have taken steps
to improve competencies and develop talent,
while remaining increasingly focused on achieving objectives.
MPG has designed a global tool in order to
enable employees to achieve professional success,
plus help the company achieve its objectives.
Called the Performance & Development System
(PDS), it allows MPG to set specific, measurable
objectives, to review individual performance, to
talk about training needs and professional aspirations, and to identify the competencies necessary to meet stated objectives.
What’s more, MPG has a Talent Management department that has introduced a Management Review
Process. Based on regularly scheduled Performance/
Objectives reviews, this allows individual performance to be assessed in light of the company’s results.
It also empowers managers to identify in-house talent,
accelerate skills development and offer candidates
career opportunities adapted to their ambitions.
In 2005, MPG strengthened its training programs
and implemented its own global brand, called
Dare to Know, for knowledge management programs. The first Dare to Know learning initiative
was named Leveraging Marketing Communications (LMC), and was set up jointly by MPG
Intelligence and Global HR teams. This action
developed core competencies, such as implementing best practices in accountability and
global account management, understanding how
communications work, and total communications planning (TCP).
In addition, compensation policies evolved for
international Top Management. MPG now has a
bonus system that links individual compensation
with individual performance in achieving MPG’s
stated global objectives.
42
2005 Havas activity report
Group gender structure
NETWORK
MEN
WOMEN
Arnold WW
Euro RSCG WW
MPG
41%
39%
38%
59%
61%
62%
Havas Group
39%
61%
Women represent two thirds of the workforce; this trend,
which was already apparent in 2004, was confirmed in 2005
in the three operating networks.
39%
MEN
Data collection
Havas once again
conducted a worldwide
survey of social data
in the countries where
its agencies operate.
In 2005, the scope
of data collection
was expanded to cover
more agencies and
countries than were
included for the 2004
annual report.
Thanks to the
enthusiastic response
of the different
agencies, Havas now
has a clearer picture
of the situation
group-wide.
WOMEN
61%
Havas Group
Work contracts by type
PERMANENT TERM
Arnold WW
Euro RSCG WW
MPG
98%
94%
95%
2%
6%
5%
Havas Group
95%
5%
These numbers show that very few people are hired on
fixed term contracts (5% for the Group overall).
5%
TERM
PER
MANENT
95 %
Havas Group
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Page 43
At Euro RSCG Worldwide, initiatives launched in
2004 to develop and retain its co-workers were
carried over in 2005:
–––––– The Euro RSCG international program, 5i
Talent Evaluation, has been designed continuously to evaluate and identify employees with
strong potential, on the basis of five performance
indicators: creative, business, coaching, learning
and emotion. The aim is to create a select group
of the division’s top performers: the 5i Stars.
By strengthening the 5i program, Euro RSCG
Worldwide confirmed its commitment to attract
the best and brightest people in order to serve its
clients and lead the division.
–––––– In 2005, Euro RSCG Worldwide also continued to develop Creative Business Ideas® (CBIs)
and implemented a New Business Training program with the goal of training several hundred
people in many of its agencies around the globe.
The objective: teach CBI techniques to allow
teams to leverage them in winning new business.
Group age structure
AVERAGE AGE BY DIVISION
Arnold WW
Euro RSCG WW
MPG
35
38
34
Havas Group
37
This “pear-shaped” age structure reveals the large number
of employees who are under 35 (about 50% of staffing). The
average age of men and women at Havas is 37.
Communications is a sector that continues to attract mostly
young people.
Havas Group
Euro RSCG Worldwide
60 and over
60 and over
55-59
55-59
50-54
50-54
45-49
45-49
40-44
40-44
35-39
35-39
30-34
30-34
25-29
25-29
age < 25
age < 25
20% 15% 10% 5%
0%
5%
20% 15% 10% 5%
10% 15% 20%
Arnold Worldwide Partners
0%
5%
10% 15% 20%
0%
5%
10% 15% 20%
MPG
60 and over
60 and over
55-59
55-59
50-54
50-54
45-49
45-49
40-44
40-44
35-39
35-39
30-34
30-34
25-29
25-29
age < 25
age < 25
MEN
20% 15% 10% 5%
0%
5%
10% 15% 20%
WOMEN
20% 15% 10% 5%
2005 Havas activity report
43
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Page 44
SUSTAINABLE DEVELOPMENT
–––––– Euro RSCG Worldwide in New York coordinated Global Brands Job Swap, a program that
enables certain employees to exchange jobs with
co-workers abroad for a limited period of time.
This allows local and international teams to
understand their respective roles better.
At Arnold Worldwide Partners, a Talent Development Program has existed for several years in
order to raise awareness among employees of
Arnold’s corporate values. This helps them reach
their full potential, strengthens team spirit and
leadership, and offers training and resources to
achieve personal success. All year long, the
Arnold University offered workshops and seminars, led by renowned speakers, such as professors from the prestigious Harvard Business
School, or famous creative people. Finally,
Arnold offered personalized training in all of its
local agencies, which for the most part have
annual performance review processes that
include career advancement and planning.
Gender structure of employees
receiving training
NETWORK
MEN
WOMEN
Arnold WW
Euro RSCG WW
MPG
37.5%
40.0%
37.0%
62.5%
60.0%
63.0%
Havas Group
39.0%
61.0%
Figures reveal a balance by gender, in terms of employees
receiving training, compared with the overall gender structure
of the group. In 2005, 42 percent of employees received some
training, mainly technical in nature.
39%
MEN
WOMEN
61%
Havas fosters diversity
and cultural difference
At Euro RSCG Worldwide, a human resources
professional has been appointed to help the
organization attract, promote and retain minority employees (this person also serves as a member of the AAAA Advisory Council on Diversity).
44
2005 Havas activity report
Training by subject matter
36%
18%
17
%
%
14
Havas has a vigorous policy of group human
resources development. In 2004 and again in
2005, this translated into a number of initiatives:
–––––– Havas signed on to Operation Success, a
program sponsored by the American Association
of Advertising Agencies (AAAA), designed to
encourage all advertising and communications
companies actively to improve diversity among
employees and suppliers (www.aaaa.org/diversity).
–––––– Arnold Boston opened a department that
specializes in brands adapted to specific consumer communities: urban, African-American
and others.
–––––– Euro RSCG set up Euro RSCG Latino, an
integrated communications agency for the
Hispanic community in New York.
These were followed by further initiatives in
2005. At the beginning of the year, for example,
Havas joined the National Minority Supplier
Development Council (NMSDC) in the US,
which promotes business opportunities for
minorities.
Havas Group
15 %
COMMUNICATION SKILLS
(COMMUNICATING, PERSONAL DEVELOPMENT, ETC.)
MANAGEMENT
IT AND NETWORKING
(DESKTOP PUBLISHING, INTERACTIVE TOOLS, ETC.)
LANGUAGE SKILLS
VOCATIONAL SKILLS
(DESIGN, FINANCE, SALES, MARKETING, MEDIA, HR, ETC.)
17/05/06
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Flexibility in
the workplace
Page 45
Absenteeism
1% 3
SL O %
TH
E
YS
DA
SICK
56%
Havas Group
1%
AVE
LE
RS
Regarding part-time work,
the trend observed in 2004
was confirmed in 2005:
group-wide on average,
more than 4 percent of coworkers choose to work
part-time (1% for men and
6% for women).
MATER 40%
NI
TY
R HAVAS 05 GB
6%
4%
Havas Group
99%
94%
96%
MEN
WOMEN
TOTAL
The total number of workdays lost due to absence within the
group is very low. It amounts to less than 2 percent of the total
workforce for a one-year period.
Euro RSCG WW
1%
6%
99%
94%
94
%
MEN
WOMEN
5%
99%
95%
MEN
WOMEN
MPG
1%
6%
PART-TIME
FULL TIME
99%
94%
MEN
WOMEN
MPG promotes the integration of disabled
people into the workplace, and is a member of
the United Nations Global Compact, which
encourages companies to fight against discrimination in hiring practices.
In Spain, MPG has taken many initiatives in this
area. It has an agreement with the Fundosa
Foundation to integrate minority employees. It
belongs to the Alternative Measures Plan of the
Spanish Ministry of Social Affairs, whereby MPG
commits to integrate minorities within its organization and to acquire products and services from
companies whose staff is in the majority disabled
employees. It also participates in the Star Project
of the Down Syndrome Association of Madrid,
by hiring people afflicted with this disability.
Social policy
Arnold WW
1%
Euro RSCG Worldwide has also appointed a
member of its finance team to help identify
minority-owned suppliers with a view to increasing business with them.
Various offices of Euro RSCG Worldwide in the
US participate in job fairs designed to recruit
qualified students from diverse backgrounds.
Euro RSCG in New York is an active participant
in the New York MAIP program, which assists in
identifying and recruiting talented multicultural
students.
Indoctrinating new
hires into the group
remains a priority for
our agencies, which
hand out welcome kits,
organize meetings and
offer company visits.
The number of
initiatives in favor of
health and prevention
is increasing companywide. On top of this,
performance reviews
are becoming more
widespread, which
helps promote career
development for
employees.
2005 Havas activity report
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SUSTAINABLE DEVELOPMENT
Society
Involvement in
community life
Creativity in the service
of society
Support for cultural activities
and local initiatives
dvertising and communications capture, ref lect and convey consumer
trends. But they are also one of the
principal ways that companies can get
involved in community life and contribute
to improving the quality of people’s lives. The
participation of Havas, mainly through pro bono
work on public service messages, illustrates this
kind of commitment. The group thus donates
its know-how in order to promote charities or
collect donations for causes it believes in.
With its focus on creativity, Havas supports a
number of cultural and artistic activities. It
fosters the patronage of young artists, makes
donations to museums, and exhibits artworks in
its agencies, among other actions. Everywhere in
the world, its agencies contribute to protecting
the environment and to improving the quality
of daily life wherever they operate.
a
Man/Woman
(The anti violence movement)
––––– ENOUGH IS ENOUGH
––––– THE FURNACE, AUSTRALIA
MPG demonstrates its interest in cultural activities by contributing to numerous museums and
foundations, such as the Whitney Museum of
America, the Guggenheim Museum, the
Fundación del Museo del Prado, Fundació Gran
Teatre del Liceu, Fundación Gran Teatro Lírico
Real, Fundació Palau de la Música, Fundación
del Museo de Arte Contemporáneo de Barcelona,
Fundación Museo Guggenheim Bilbao, and the
Fundación Príncipe de Asturias.
In favor of the environment, MPG contributes
to the Fundación Natura (for the preservation of
forests in Brazil, Nicaragua and Spain), while it
also encourages its teams to be environmentally
conscious on a daily basis, such as recycling paper
and ink-rollers/cartridges, and saving energy.
Euro RSCG in Japan contributes to a nonprofit
organization (JEN), which provides emergency
assistance, helps rebuild infrastructure, offers psycho-social assistance, encourages self-reliance, and
supports social services in regions struck by
armed conf licts or disasters. In Singapore and
Thailand, donations were also made to tsunami
victims through a local foundation.
In Europe, Euro RSCG Life is a member of the
Healthcare Advertising Agency Association in
France, Spain and the UK. Euro RSCG Life has
also involved itself in the creation of the European
Healthcare Advertising Agency Association
(EACA Health Communications Group).
46
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Legs
––––– INTERNATIONAL CAMPAIGN TO BAN LANDMINES (ICBL)
––––– THE FURNACE, AUSTRALIA
Fading
Arnold Worldwide Partners has undertaken a
number of projects:
–––––– It participated in the United Way fundraising drive, encouraging its employees to give,
while providing matching funds.
–––––– It subscribed to Toys for Tots, with employees contributing presents for underprivileged
children at Christmastime.
–––––– It also supported the School Works program, which allows employee volunteers to take
time off from work to teach in a classroom once
a week at an inner-city elementary school.
–––––– In addition this year, Arnold sponsored a
Hurricane Katrina relief effort.
––––– MÉDECINS DU MONDE
––––– EURO RSCG C&O, FRANCE
Hands
––––– THE UNITED WAY
OF GREATER
TORONTO
––––– ARNOLD CANADA
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