ESPN CLEVELAND IS OPPORTUNITIES

ESPN CLEVELAND IS
OPPORTUNITIES
• Local sports for the passionate fans in Cleveland
• A sports marketing company powered by
results-oriented partnerships
• A team built to connect, react, respond, and
listen to the fans & advertising partners
• Radio: Seamless integration into the fabric of the local
& national programming
• Radio: Play-by-play
• Print: Spring & Fall Guides to Sports, Draft Guide
• Web: ESPNCleveland.com
• Event Marketing: On-site events & promotions
• New media: Text, e-mail, social networking, mobile
marketing
• Mission: A unique & creative promotion created and
executed to achieve your goals
WHO
THE BASICS
• ESPN Cleveland is located in the heart of
downtown Cleveland, the Galleria & Tower at
Erieview, just a short walk to Progressive Field,
Cleveland Browns Stadium, and the Q Arena!
• ESPN 850 WKNR: 50,000 watt signal
• ESPN 1540 KNR2 (WWGK): 1,000 watt
daytime signal
OWNERSHIP
• ESPN Cleveland is owned by Good Karma Broadcasting, a
media company who owns 11 radio stations throughout
Wisconsin, Illinois, Ohio, and Florida
• GKB was founded with the Midwest work-ethic in mind,
and an intense desire to build success based on lasting
partnerships
• Two owners of GKB live and work in Cleveland
OUTOF
THE
PARK
RESULTS
HARLEY DAVIDSON
• “What an amazing success our web promotion has been! The ‘Bike of the
Week’ feature is tracking more people onto our website than Facebook,
Twitter, and E-Bay combined! Thank you for bringing us this terrific idea!”
(Southeast Harley Davidson)
Blockbuster Video
• A three-hour show on remote broadcast, raising money for our troops &
selling Call of Duty 2: “Tony Rizzo needs to rename the show- ‘Really Big’ is
really inadequate to describe what happened today.”
NISSAN OF NORTH OLMSTED
• “ARE YOU KIDDIN’ ME? I can clearly tell you that without
WKNR this would not have been possible.” (#1 Nissan
dealer in the state)
* These are just a few examples. We have many more to share!
THE
FANS Cleveland Pride
FLOOR
SEATS
ARE SOLD
OUT
sheer
passion
Everyone
is a fan
QUALITATIVE DATA
• Affluent: 80% more likely to earn $100,000+
• Educated: 42% more likely to hold a degree from a 4-year college
• Decision-makers: 22% are in Professional/Related Occupations, 43%
are listed in “white collar” careers
WE KNOW
SPORTS MARKETING
HIGH SCHOOL STUDENT
ATHLETE SCHOLARSHIP
GIVEAWAYS, EVENTS & ONCEIN-A-LIFETIME EXPERIENCES!
ESPN
Cleveland
Sunday NFL
Countdown
UNIQUELY
BRANDED
PROMOTIONS
WE KNOW
SPORTS MARKETING
THE WING KING WAS WILD;
YOU SHOULD SEE THE
VIDEO!
DONKEY SIGNS FOR A LESS-THANSTELLAR SLAM DUNK AT THE SLAM
DUNK KING OF CLEVELAND
WANT TO ENGAGE FANS? NO
PROBLEM!
DINNER WITH A
LEGEND AT
MORTON’S: JIM
ROME’S RETURN
TO CLEVELAND!
ESPN 850 WKNR
LINEUP
Munch in the Morning: 4:30a-6a: The proverbial Glass is always half full from
local Clevelander and radio legend, Munch Bishop! This show will kick-start
your morning better than a shot of espresso!
Mike & Mike in the Morning: 6a-9a: Mike Golic and Mike Greenberg host this
popular national sports show on-air and on-tv!
The Really Big Show: 9a-1p: Hosted by Tony Rizzo along with Aaron
Goldhammer, this number one show is a must-listen for anyone in Cleveland
who loves sports, free food, and the occasional cover band tribute. It’s good to
be alive with The Really Big Show!
The Jim Rome Show: 1p-3p: Jim Rome is an iconic sports-talk host and his fans
get in the Jungle every day on his Cleveland home.
Hooligans: 3p-6p: Join Bruce Hooley, Chris Fedor, and “The Dean” of Cleveland
sports, Greg Brinda as they break down everything sports in Cleveland and
give new meaning to the word “Hooligan”.
Cleveland Browns Daily: 6p-7p: Vic Carucci of the Cleveland Browns and
formerly NFL.com will host a daily “insider’s look” into the Cleveland Browns.
3-Deep: 7p-9p: Ohio State beat reporter Emmett Golden, Browns beat
reporter Will Burge, and 3-time Super Bowl winner Je’rod Cherry go “3-Deep”
as they break do sports like no one else.
ESPN Cleveland Sports night: 9p-Mid: The former Cavaliers’ TV play-by-play
voice, Michael Reghi takes to the air every day along with longtime Cleveland
radio personality, Kenny Roda.
ESPN 1540 KNR2
LINEUP
Munch in the Morning: 8a-9a: Local Clevelander Mark
“Munch” Bishop kick-starts mornings with sports talk, fun
trivia games & more!
Mike & Mike in the Morning: 9a-10a: Mike Golic and Mike
Greenberg host this popular national sports show on-air and
on-tv!
The Herd with Colin Cowherd: 10a-Noon: A self-proclaimed
Michigan Wolverine hater hosts this popular show featuring
sports news and perspective.
The Jim Rome Show: Noon-1p: Catch the first hour of the
jungle on ESPN 1540 KNR2 with this wildly popular show!
Scott Van Pelt Show: 1p-4p: Tune into SVP, joined by Ryen
Russillo, for a show with the atmosphere of two pals talking
sports.
The Doug Gottlieb Show: 4p-7p: Get Doug Gottlieb's unique
opinions on the top stories of the day. Expect plenty of talk
on sports, current events and pop culture.
LOCAL AND NATIONAL
PLAY BY PLAY
LOYALTY &
BRAND STRENGTH
 AWARENESS OF ESPN: 99%
 #1 Media Brand in Sports
 #4 Overall Brand in Sports
1. NFL
4. ESPN
2. Nike
5. MLB
3. NBA
6. NASCAR
7. Adidas
8. NHL
9. NCAA
 104M use ESPN property every week
 The #1 Sports Talk network in the nation
 61% of men use ESPN media every week
 83% of avid fans use ESPN media every week
 ESPN Audio National brand: 21M+ weekly listeners
Sources: Brand Research Study, Keleman & Associates, June 2009; SRI Knowledge Networks,
2008 ESPN All Day Every Day