2011 EVENT SCHEDULE

Transcription

2011 EVENT SCHEDULE

2011 EVENT SCHEDULE
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table of contents
4
MAP OF NEW ORLEANS
6
REGISTRATION
7
RAFFLE
8
COCKTAIL KINGDOM POP-UP SHOP
9
DAILY EVENTS
11
SEMINARS
19
TASTING ROOMS
25
SPECIAL EVENTS
29
COMPLIMENTARY EVENTS
35
RECIPES
37
NOTES
38
2011 SHOTS OF INSPIRATION
BOOK SIGNING SCHEDULE
TA L E S o f t h e C O C K TA I L ®
1
Cointreau
FIND THESE ITEMS
HIDDEN IN THE PICTURE:
®
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Cointreau Cocktails
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New Orleans Fleur-de-lis
Margarita Glass
Cointreau Bottle
Cointreau's Pierrot
Orange Wheel
Shaker
Bar Spoon
Champagne Coupe
Donkey Piñata
Martini Glass
Señorita
Cointreau Mint Fizz
Created by Naomi Schimek, The Spare Room LA
Created by Erin Williams, Hush Cocktails, Inc.
1 ozCointreau
1 ozeggwhite
½ ozfreshlimejuice
1½ozblancotequila
¼ ozgreenchartreuse
1" squarecubeofpineapple
2 cucumberslices
Muddle together pineapple and cucumber, add
rest of ingredients and dry shake. Add ice and cold
shake, double-strain into rocks or margarita glass.
Mo-Cointreau
Created by Ben Eberlein, Rojo Mexican Bistro
½ozCointreau
1
¾ ozelderflowerliqueur
Juice½Meyerlemon
Juice1kumquat
¾ ozsimplesyrup
15 mintleaves
1 ozclubsoda
Combine all ingredients, shake and strain
into a long glass over ice. Fill with soda.
2 ozCointreau
½ ozfreshlimejuice
12 mintleaves
1 ozgingerbeer
1 ozclubsoda
Combine all ingredients in a long glass filled
with ice. Stir and garnish with a mint sprig.
Cointreau Cup
Created by Erin Williams, Hush Cocktails, Inc.
2
¾
2
2
2
1
ozCointreau
ozfreshlemonjuice
largestrawberries
to3slicesofcucumber
healthysprigsofmint
ozclubsoda
Muddle strawberries, cucumber, and mint
with fresh lemon juice; add Cointreau. Shake
and strain over ice in a collins glass. Top with
club soda and garnish with a cucumber slice
and a sprig of mint.
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T H E TA L E S O F T H E C O C K TA I L® S T R E E T G U I D E TO N E W O R L E A N S
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10th Anniversary Cocktail Tour
presented by St. Germain Elderflower Liqueur
CAROUSEL BAR
Radio Broadcasts
ROYAL BALLROOMS A & B
Tales of the Cocktail® Shop and Registration
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LOBBY
Tales of the Cocktail® Bookstore
Shots of Inspiration presented by Octavia Books
ROYAL BALLROOMS C & D
Tasting Rooms
QUEEN ANNE BALLROOM
Seminars
BONNET CARRE ROOM
Tasting Rooms
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the H OT E L M O N T E L E O N E
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ORLEANS ROOM
Lagniappe Lounge (limited access)
BIENVILLE AND IBERVILLE ROOMS
Tasting Rooms
LA NOUVELLE ORLEANS BALLROOM
Seminars
RIVERVIEW ROOM
Seminars
VIEUX CARRE ROOM
Reincarnation Room (limited access)
the R OYA L S O N E S TA
®
— the Tales of the Cocktail Street Guide to New Orleans —
ACADIA SUITE ROOMS Tasting Rooms
EVANGELINE A & B Tasting Rooms
GRAND BALLROOM NORTH Seminars
GRAND BALLROOM SOUTH Seminars
event venues
1 Hotel Monteleone, 214 Royal Street
2 Royal Sonesta Hotel, 300 Bourbon Street
3 Museum of the American Cocktail,
1 Poydras Street #169
4 Cabildo, 701 Chartres Street
5 Cafe Adelaide, 300 Poydras Street
6 Restaurant August, 301 Tchoupitoulas Street
7 The Foundry, 333 Joseph Street
8 Generations Hall, 310 Andrew Higgins Drive
9 Calcascieu, 930 Tchoupitoulas Street
10 Mahalia Jackson Theatre,
143 North Rampart Street
11 Le Phare, 523 Gravier Street
A Bienville House
B W New Orleans
hotel partners
C W New Orleans French Quarter
D Bourbon Orleans Hotel
E Crowne Plaza New Orleans
F Hotel Le Marais
G Pere Marquette
H Dauphine Orleans Hotel
I St. Louis Hotel
J Omni Royal Orleans
K Maison Durpuy
L Windsor Court Hotel
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R E G I S T R AT I O N
REGISTRATION
Hotel Monteleone | Royal Ballrooms A & B
Open Tuesday through Saturday, 9:30 am to 6:00 pm
Will Call • Media, Presenter & Sponsor Check In • On-Site Sales
All Package Pick Up (Founder’s Day, Native Spirits, Taste & Tour) • Raffle
Tales of the Cocktail® Shop
LIVE STREAMING WITH NOLA.COM
Check out NOLA.com for live streaming of selected Tales of the Cocktail® events, as noted with the NOLA.com logo on the schedule.
Thursday: Across the Bar Interview Series
Friday: Irish Whiskey Legends Seminar
Saturday: 5th-Annual Spirited Award® Ceremony
ACROSS THE BAR INTERVIEW SERIES
Royal Sonesta | Irvin Mayfield’s Jazz Playhouse
Wednesday through Saturday, 11:30 am to 12:30 pm
Led by Robert Hess and Angus Winchester There are countless individuals who have made an impact on the spirits and cocktails world—and each of them has a great
story about how they got where they are. The Across The Bar daily interview series sheds a light on the background and
ambitions of some of the industry’s leading figures. Join us, as we discover the true nature of the individuals who continue to
play an important role in forwarding our trade, our craft, and our art.
Presented by iSi North America
MERCHANDISE AT TALES OF THE COCKTAIL® SHOP
"Oyster Farmers Can Use a Hand" Bar Towel........................................................................... $9, or 5 for $40
Tales of the Cocktail® Weighted Koriko Mixing Tin.................................................................................. $18
Frenchy Serigraph.. ...................................................................................................................................$40
Frenchy Poster.......................................................................................................................................... $25
Derek Yaniger Serigraph........................................................................................................................... $30
Cocktail T-shirt Collection presented by Fleurty Girl
Sazerac, Vieux Carre, and Ramos Gin Fizz.. ............................................... $22 each, or $60 for all three designs
Shake Things Up Recipe E-Book.. .............................................................................................................. $10
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raffl e
9:30 am to 6:00 pm
Tickets are $5 each or 5 for $20.
Proceeds benefit the New Orleans Culinary
and Cultural Preservation Society’s scholarship
program for bartenders, Trails of the Cocktail.
pm
Raffle drawing will be held on Sunday at 3:30
at Let’s Make A Deal Cocktail Baazar
Prizes Include:
VALUE
Bevolo Prize Package................. ................. ................. ................. ................. $2,500
Bottoms Up, by Ted Saucier (1954)................. ................. ................. ............... $100
Dorothy Thorpe Silver-Rimmed Punch Bowl Set. ................. ................. ........ $450
Fabulous New Orleans by Lyle Saxton................. ................. ................. ............ $75
Farber Brothers Vintage Cocktail Collection, New York, N.Y................. ......... $175
Lady Absinthe Fountain, by Viridian Spirits. ................. ................. ................. . $195
The Quiet One® Vita Mix Blender. ................. ................. ................. ............. $2,292
Tales of the Cocktail® Poster Collection, by Robert Rodriguez................. ...... $90
Vintage Bar Ware, by Stephen Visakay................. ................. ................. ......... $100
Vintage 1950s Cocktail Tray. ................. ................. ................. ................. ......... $225
Vintage 1960s Cocktail Tray................. ................. ................. ................. ........... $95
Vintage copy of The Old Waldorf Bar Days by Albert Stevens Crockett,
courtesy of CocktailKingdom.com................. ................. ................. ............... $350
We thank the generous spirit of Bevolo Gas and Electric Lights, CocktailKingdom.com, The Hour Shop Cocktail Collection, Unconventional Works, Viridian Spirits, VISAKAY.COM
, and Vitamix.
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C O C K TA I L K I N G D O M
THE COCKTAIL KINGDOM POP-UP
Presented by Cocktail Kingdom
Open Tuesday through Saturday, 9:30 am to 6:00 pm
On Sunday, come visit our table at the Let’s Make A Deal Cocktail Baazar.
Cocktail Kingdom, everybody’s favorite source for barware, bitters, and books, will set up it’s first-ever pop-up store
at Tales of the Cocktail® 2011. Shop for the best in bar tools, accessories, and bitters—from the rare and hard-tofind to the most popular. Shoppers will be able touch, feel, and even taste everything including Japanese-style
jiggers, cocktail bitters, titanium shakers, antique-style bitters bottles, and the ever-popular Yarai mixing glass. Shop
Cocktail Kingdom’s complete line and have it shipped directly to your home or establishment.
COCKTAIL KINGDOM
DEMONSTRATION TABLE
Hotel Monteleone | Lobby
Thursday, Friday, and Saturday, 11:00 am to 2:00 pm
Frolicking fun with all things bar-related! Some of the highlights include but are not limited to:
• A blind bitters tasting where you can guess the bitters by nose or mouth
• Test your stirring speed and shaking accuracy
• Possible unveiling of a few of our prototypes . . . AND MUCH MORE!
EVENT SCHEDULE 2011
daily events
New Orleans Pharmacy Museum
Aqua Vitale: The Spirited History
of Alcohol as Medicine
10:00 AM to 1:00 PM Tuesday - Friday
10:00 AM to 5:00 PM Saturday
CLOSED on Sunday
New Orleans Pharmacy Museum,
514 Chartres Street
$5 adults/ $4 seniors & students
Cocktails weren’t born in bars,
taverns, or saloons, they happened as
apothecaries were mixing up elixirs
in their 19th-century pharmacies.
Celebrate the deep connection between
pharmacies and cocktails with a special
exhibit of one-of-a-kind artifacts. Learn
about the medicinal liquors, tonic
wines, patent medicines, absinthes, and
stomach bitters that would one day
become the cocktails we love to drink.
La Gallerie d’Absinthe
10:00 AM to 7:00 PM Tuesday - Saturday
12:00 PM to 6:00 PM on Sunday
Southern Food & Beverage Museum,
$10 adults/ $5 students & seniors/ $8 AAA member
Is there another spirit more
misunderstood than absinthe? An
alcohol so vilified that it would go
almost 100 years before it could be
bottled again. Explore this enigmatic
spirit and the largest collection of
absinthe artifacts in the U.S., complete
with spoons, recipes, fountains, and
more from the personal collection of
Raymond and B.J. Bordelon.
10th Anniversary Cocktail Tour
4:00 PM to 5:30 PM Wednesday - Sunday
Lobby, Hotel Monteleone
Led by Joe Gendusa
In 2002, Tales of the Cocktail® started
as a small gathering to commemorate
the 1st the New Orleans Cocktail Tour.
Join us as we celebrate the tour’s 10th
year with a spirited romp through
the French Quarter led by renowned
historian, Joe Gendusa. Enjoy history
spiked with spirits as you explore the
famous and bars and restaurants that
have made New Orleans a cocktail
destination.
Presented by St. Germain Elderflower Liqueur
Shots of Inspiration
10:00 AM to 7:00 PM Wednesday - Saturday
10:00 AM to 5:00 PM Sunday Lobby, Hotel Monteleone
A series of book signings by authors of
cocktail and culinary literature. See page
38 for a full schedule and author list.
LET’S MAKE A DEAL COCKTAIL BAZAAR
Hotel Monteleone | Queen Anne Ballroom Sunday, 12:00 pm to 5:00 pm
Participants include Bitter End Bitters, Bitter Truth Bitters, Bittermens, Employees Only Brands, Trader Tiki, Chefwear,
CocktailKingdom.com, Demitri’s Bloody Mary Seasoning, Hoosier Momma, Imbue, Perlage Systems, Rabelais, Swamp Dog &
Friends, The Boston Shaker, Two Sprouts, Über Bar Tools, iSi North America, Ballast and Keel Bittering House, Koerner, Kold Draft
Ice, Nola Tawk, Robert Rodriguez, Tales of the Cocktail Merchandise, The Hour Shop, and Thousand Oaks Barrel Co.
As you get ready to leave New Orleans, make sure you save room in your luggage for what you might find at the Cocktail
Bazaar. Just like any other bazaar, vendors will be looking to cut deals on all the top-shelf bitters, mixers, and bar tools on
display. Take the bar tools for a spin in our demo area and savor the atmosphere as you browse and bargain during these
spirited final hours of Tales of the Cocktail®. If you can’t pack it in your suitcase there will be UPS shipping onsite.
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EVENT SCHEDULE 2011
seminars
seminars
$45 PER TICKET
SEATING IS FIRST-COME, FIRST-SERVED.
Professional Track: Wednesday’s sessions are
specifically targeted to industry professionals
to help develop media, presentation, and
management skills. Presented by iSi and
Nightclub & Bar Magazine
Complimentary FIJI water bottles available in all seminars.
WEDNESDAY, JULY 20
Michel Roux: The 5-Million Case Man
10:00 AM to 11:30 AM
Queen Anne Ballroom, Hotel Monteleone
Led by Philip Duff with Gable Erenzo,
Alexandre Gabriel and Michel Roux
For the first time ever, the legendary
Michel Roux shares the stories and
insights of a star-studded career in
which he wrote the textbook on trade
spirits marketing.
Presented by Bombay Sapphire Gin and Pierre
Ferrand Cognac
Brand Ambassadors
10:00 AM to 11:30 AM
Riverview Room, Hotel Monteleone
Led by Claire Smith with Nuri Djavit,
Simon Ford, Allen Katz, John Lermayer,
Dan Warner, and Angus Winchester
The good, the bad, and the ugly truth
of brand advocacy. How the best
ambassadors make an impact and how
those wanting to progress can learn
from those with worldwide renown.
Intellectual Property 2
12:30 PM to 2:00 PM
Led by Eben Freeman with Riley Lagesen
and Sheila Morrison
If you missed last year’s seminar, this is
a chance to get the story straight and
learn how to protect your ideas while
continuing to share your knowledge
with others.
Presented by Absolut Vodka and Plymouth Gin
Presented by Belvedere Vodka
Let’s Not Sugar Coat It
12:30 PM to 2:00 PM
Led by Gina Chersevani with Chefs
David Guas and Peter Smith
Sweeteners—from the cane to the hive,
on a tree, and in the fields, discover
the roots of what is natural and what
isn’t. How to make delicious sweetened
libations without calorie consumption
hesitation.
How to Build a Cutting Edge Ice
Program
10:00 AM to 11:30 AM
Nouvelle Ballroom, Hotel Monteleone
Led by Christy Pope and Chad Solomon
with Richie Boccato and Joseph
Schwartz
Varieties of ice, costs, and the execution
realities of creating an advanced ice
program in your bar. With an interactive
station to view, carve, and shake with
the various styles of ice and tools.
Presented by Chairman’s Reserve Rum,
Stolichnaya Vodka, and Truvia
Presented by Beefeater Gin, Kold Draft, and
Plymouth Gin
Presented by Herbsaint Original Liqueur
Your Own In-House Soda Program
12:30 PM to 2:00 PM
Led by Andrew Nicholls with Darcy O’Neil
Enter a world where hard meets soft like
never before. The ease of creating an inhouse soda program and its potential to
power creative drink making and added
possibilities for your bar.
Occupational Hazards
3:00 PM to 4:30 PM
Led by Charlotte Voisey with Kirsten
Amman and Ryan Magarian
Just like a good cocktail, a healthy
and prosperous career in this business
comes from the right balance. How to
play it smart when it comes to diet,
drinking, peer pressure, travel, and
exercise on and off shift.
Presented by William Grant & Sons
The Menu
3:00 PM to 4:30 PM
Led by Angus Winchester and Sean
Finter
Secrets from behind the scenes of the
industry’s best-regarded and profitable
operators. How to activate a great
drink menu and get your entire team
behind it.
Presented by Tanqueray Gin
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EVENT SCHEDULE 2011
How the Global Drink Business
Works
3:00 PM to 4:30 PM
Led by Philip Duff
Ever wondered why you could get Brand
X in Arizona but not in Seattle? What’s
the difference between an importer and
a wholesaler? Learn the ins and outs of
the worldwide drinks business.
Cool Bar Tools: Past, Present,
and Future
3:00 PM to 4:30 PM
Museum of the American Cocktail
Led by Dale DeGroff with Greg Boehm,
Michael Silvers, and Jim Walker
Enjoy a demonstration of the most
cutting-edge bar equipment from
around the world alongside historical
collections of all things cocktail-related.
Bring in your treasures and have their
value assessed.
THURSDAY, JULY 21
Beyond Punch:
Colonial American Drinks
10:00 AM to 11:30 AM
Led by Wayne Curtis
Learn what else early Americans were
drinking in the 18th and early-19th
centuries. Look at an array of early
drinks, explore what they were made
of and how, and adapt the recipes for
modern tastes and ingredients.
Presented by Cruzan Rum
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T A L E S o f t h e C O C K TA I L ®
EVENT SCHEDULE 2011
Mysteries of Wood Maturation
10:00 AM to 11:30 AM
Led by Dale DeGroff with Jean-François
Chauvet, Doug Frost, Francesco
Lafranconi, and Alain Royer
Focus on the stage of maturing spirits
from the moment they flow out of
the still. How a barrel is made; the
differences between oaks; preparing,
toasting, or charring: what oak brings
to spirits.
6 Rums You’ll Probably Never
Taste Again
10:30 AM to 12:00 PM
Grand Ballroom South, Royal Sonesta
Led by Edward Hamilton
Rum makers pride themselves on the
spirits they cannot produce for the
masses—those they reserve for the
distiller’s table. Enjoy an exclusive taste
of distiller-selected rums that have
never been bottled or made available
to the public.
Presented by Anchor Distilling Company and
Frapin Cognac
Presented by Abuelo Rum, Botran Rum, Flor
de Caña Rum, Neisson Rum, Prichard’s Rum,
and Santa Teresa Rum
What the V.O.C. did for the Modern Bar
10:00 AM to 11:30 AM
Led by Misja Vorstermans with Andrew
Nicholls
From trade of spirits to herbs, spices
and slaves—how the 1600’s Dutch
East India Trading Company (V.O.C.)
influenced and helped mold the
industry we know and love today.
Presented by Batavia Arrack van Oosten and
Kronan Swedish Punsch Liqueur
SavourEASE
10:30 AM to 12:00 PM
Grand Ballroom North, Royal Sonesta
Led by Gina Chersevani with Chef Peter Smith
Making bartending with savory
ingredients a little easier. The
conversation begins with sensory
satisfaction of herbs, gets to the
juiciest points of meat, may go sour
with vinegar, and finishes with a touch
of salt.
The Negroni: An Iconic Cocktail
12:30 PM to 2:00 PM
Led by Paul Clarke with Jacques
Bezuidenhout and Livio Lauro
Explore the Negroni in all its facets: the
legend of its creation, in context among
its contemporaries, its role in Italian
culture, and its current position as a cult
cocktail among bartenders.
Presented by Bombay Dry Gin and Campari
A History of Cocktail Glassware
12:30 PM to 2:00 PM
Led by Angus Winchester
Unravel the evolution of the vessels
used to serve cocktails in the past. Plus
a debut of research amongst top bars
around the world for today’s must-stock
and most-loved glassware.
Presented by Tanqeray Gin
Shhhhh! It’s A Secret
12:30 PM to 2:00 PM
Led by Charlotte Voisey with Jackie
Patterson, Peter Schaf, and John Troia
Exploring the aspects of secrecy in the
beverage industry, especially spirits that
cause controversy and speculation over
their ingredients. Challenge your palate
to discover the secret formulations for
yourself.
The Bad, Bad Boys of Saloons
3:00 PM to 4:30 PM
Led by Christine Sismondo and James
Waller
Explore the other, more challenging,
seamy side of the saloon trade. From
Mule Skinners to Tonsil Varnish, JukeJoints to Hangdog Bars, a taste of lowlife booze delights. Medical aid will be
available…
The European Bartending
Perspective
3:30 PM to 5:00 PM
Led by Jonathan Pogash with Simon
Difford and Nicolas de Soto
European influencers share their
impressions of the U.S. bartending
scene, and how they may (or may not!)
differ from their establishments back
home. Taste cocktails from both styles
and join the discussion.
Swizzling Around The World,
Here and Now
3:00 PM to 4:30 PM
Led by Stanislav Vadrna
A look at the history and legacy of
swizzle drinks and swizzle rituals from
around the world. Take part in the first
151 Swizzle: Be Here Now. 151 bartenders
swizzling the 151 Swizzle drink with 151
original swizzle sticks.
Presented by Mandarine Napoleon Liqueur
Presented by Lillet and Tempus Fugit Spirits
Ladies’ Choice: Women Behind Bars
1:00 PM to 2:30 PM
Led by Lynnette Marrero with Audrey
Saunders, Kirsten Amann, Meaghan
Dorman, and Misty Kalkofen
Hanky Pankys and Gin-Gin Mules will
flow as LUPEC looks back on our forebroads. From mold-breaking saloon
owners to current-day mavens, women
have had a vital, if overlooked, impact
on the evolution of bars and cocktails.
Presented by Laird & Company
Emperor’s New Bitters
1:00 PM to 2:30 PM
Led by Jacob Briars with Sebastian
Reaburn
A definitive tasting of the new/old/
new: what makes bitters work, how they
are made, and just because it’s old (or
new) is it any good? And…do they make
our favorite drinks taste better?
Presented by Angostura Bitters, The Bitter Truth, Fee Brothers Bitters, and Peychaud’s Bitters
seminars
Presented by Genevieve Gin and Rhum JM
What Would Aristotle Drink?
3:00 PM to 4:30 PM
Led by Derek Brown with Charles
“Kirby” Arinder
The philosophically informed approach
to the cocktail. Discussing two great
thinkers, Plato and Aristotle, to improve
knowledge and skill, in both philosophy
and bartending. Presented by Cocchi Vermouth di Torino,
Dolin Vermouth, and Plymouth Gin
Around the World by (Brass) Rail
3:30 PM to 5:00 PM
Led by David Wondrich
A history of the intrepid and resourceful
types who brought the American way of
drinking to Europe, Mexico City, Lima,
Yokohama, Singapore, and beyond.
Presented by Martell Cognac, Plymouth Gin
and Sandeman Port
FRIDAY, JULY 22
Classic Hotel Bars
10:00 AM to 11:30 AM
Led by Simon Ford with John Lermayer,
Eric Lorenz, Ago Perone, and Dan Warner
From The Savoy to The Ritz to The
Royalton, explore the great bartenders,
bars, and cocktails that came from the
finest luxury establishments around
the world.
Presented by Beefeater Gin and Plymouth Gin
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EVENT SCHEDULE 2011
The Chainsaw Shift
10:00 AM to 11:30 AM
Led by Andrew Bohrer with Anu Apte
Shift your thinking about the buzz
phrase, “ice program.” The basics
of safely and efficiently processing
300-lb. blocks of ice with the aid of
carpenter’s tools and a chainsaw—
turning every bartender into an ice
machine.
Timber! In History &
Sensory Analysis
10:30 AM to 12:00 PM
Led by Eric Seed with Derek Brown,
Doug Frost and Wayne Curtis
Insight into how wood and woodaging has shaped the components of
historical and progressive cocktails, with
sensory analysis tasting of spirits, wines,
and Madeira.
Presented by Herbsaint Original Liqueur and
Maker’s Mark Bourbon Whiskey
Presented by Courvoisier, Cruzan Single Barrel
Rum, and Devil’s Cut Bourbon
Irish Whisky Legends
10:00 AM to 11:30 AM
Led by Paul Pacult with John Cashman,
John Ross, and Liam Donegan
Taste six Irish whiskies and discuss the
current state of the category and why
it’s the fastest growing spirits category
of the past decade.
Below the Equator
12:30 PM to 2:00 PM
Led by Jacob Briars with Sebastian
Reaburn
Latin America, South Africa,
Australasia—birthplace of sugar cane,
and home to the world’s newest and
most exciting spirits and bar scenes.
Discover the history, context, and
culture of spirits from the “other”
hemisphere.
Presented by Connemara, Greenore, Jameson,
Kilbeggan, Tullamore Dew, and Tyrconnell
America’s New Distilleries
10:30 AM to 12:00 PM
Led by Matthew Rowley with Max
Watman
Around America, new distilleries are
re-inventing gin, delivering exciting new
brandies, and expanding the spectrum
of American whiskey. Separating the
wheat from the chaff in the current
scene, and look to the future.
Presented by Artesian Distillers, Corsair
Distillery, Dancing Pines Distillery, Death's
Door, House Spirits, Still The One Distillery,
Peach Street Distillers, Piedmont Distillers,
Tuthilltown Spirits, and Warwick Valley
Winery and Distillery
Presented by 42 Below Vodka and Leblon Cachaça
Eastern Eden
12:30 PM to 2:00 PM
Led by Dave Broom with Takayuki Suzuki
A look at the 80-year history of whisky
production in Japan and how the
scientific approach results in the spirit’s
unique character. Includes a tasting of
single malts and blends, plus Japanese
cocktail innovations.
seminars
From Grain to Bottle
12:30 PM to 2:00 PM
Led by Raj Nagra
Launching your own spirit: things to
think about and how to get started.
From production to flavoring, discover
what and how as we taste our way
through the processes.
Presented by 42 Below Vodka and Oxley Gin
Cocktail Culture: Music
1:00 PM to 2:30 PM
Led by Angus Winchester with Brother
Cleve
The sound of imbibing is undeniably
enhanced by music. Sway your way
through the years to learn how the
aural can enhance the oral and how
mixography can aid mixology and vice
versa.
Who’s Your Daddy? A Mai Tai
Paternity Test
1:00 PM to 2:30 PM
Led by Jeff Berry with Ian Burrell and
Steve Remsberg
The Mai Tai War has raged for over
half a century, and it ain’t over yet.
Jeff “Beachbum” Berry examines the
evidence, shakes up different recipes,
and shares vintage images and new info
from his recent book.
Presented by Banks 5 Island Rum
15
EVENT SCHEDULE 2011
“Making Love to His Tonic and Gin”
3:00 PM to 4:30 PM
Led by Jim Ryan with Charlotte Voisey
An examination of the curious
controversially compelling cocktail
ingredient: quinine. Taste and understand
tonic from its birth as a fever cure-all,
to a mass-produced mixer, and into a
renaissance artisanal product. EVENT SCHEDULE 2011
Vanilla, Vanilla Baby
3:30 PM to 5:00 PM
Led by Philip Duff
The hidden history of the world’s #1
flavoring. Learn its structure and flavor,
plus many liquors you never dreamed
it was in.
Presented by Cariel Vodka, Licor 43, and Stoli
Vanil
Presented by Fever Tree and Hendrick’s Gin
Welcome to the Whiskey Business
3:00 PM to 4:30 PM
Led by Christy Pope and Chad Solomon
with Eric Castro and Simon Ford
Tracing the line from lawless depravity
to the draconian regulations imposed
on fun today, an irreverent journey into
the history of barroom entertainment.
Presented by Laird & Company and St.
Germain Elderflower Liqueur
David Embury and The Fine Art of
Mixing Drinks
3:30 PM to 5:00 PM
Led by Robert Hess
Arguably one of the first “cocktailians,”
a closer look at David Embury and why
his book is so important to the industry.
Plus, take a taste of several of the drinks
he presented.
Presented by 1738, Cointreau, Remy Cognac
The Sporting Life and Other Anecdotes
3:30 PM to 5:00 PM
Irivin Mayfield’s Jazz Playhouse
Royal Sonesta
Led by Allen Katz with Patton-Bragg,
Jeff Grdinich, Kimberly and Lynnette
Marrero, Chris McMillian, Gary Regan,
and David Wondrich
A cast of savory characters and
perpetrators present live readings,
performances, and reenactments
from the annals of cocktail and other
literature, public journal, and theater.
With drinks!
Presented by Beefeater Gin, Jameson Irish
Whiskey, and Plymouth Gin
SATURDAY, JULY 23
The Chicken or the Egg?
10:00 AM to 11:30 AM
Led by Tony Conigliaro with Dave
Arnold and Harold McGee
Presentation of basic scientific methods
that can help with everyday bartending:
flavor and chemical overlap in drinks;
flavor and ABV; how flavor works in
the mouth.
Vinegar: The Other Acid
10:00 AM to 11:30 AM
Led by Kelley Slagle with 16
Karl duHoffmann and Ashley Greene
From shrubs to sipping vinegars to
house-made soft drinks to cocktails,
explore the what “the other acid” offers
the modern bartender.
Presented by Acetum
Ultra-Advanced Spirits Critics
Workshop
10:00 AM to 11:30 AM
Led by Paul Pacult
An advanced, professional workshop on
discovering how to best discern, analyze,
then accurately describe the qualities of
five fine distilled spirits in a systematic
format that utilizes four senses.
Presented by BarSmarts
Persia to Ponies: Julep Journey
10:30 AM to 12:00 PM
Led by Jared Plummer with Jason
Crawley and Dylan Howarth
Take a journey through the evolution of
a symbolically American drink: the Mint
Julep. Notions of various herbs, spices,
and ices will be publicly slapped and
giggles are guaranteed.
Presented by Maker’s Mark Bourbon Whisky
Tequila’s Rise and Redemption
10:30 AM to 12:00 PM
Led by Frank Coleman with Ruben
Aceves, Francisco Alcaraz, Junior Merino,
and Armando Zapata
Explore the history and process of
tequila as a spirit and a DOC. An expert
panel discusses where tequila fits
behind the bar, in the glass, and beyond.
Presented by Camara Nacional de la Industria
Tequilera (CNIT), DISCUS, Herradura Tequila, Patron Tequila, Sauza Tequila, and Tres
Generaciones Tequila
Hotel Monteleone:
125 Years of History
12:30 PM to 2:00 PM
Led by Philip Green with Jenny Adams
and Chris McMillian
New Orleans cocktail historians delve
into local hospitality traditions, with a
focus on the history, iconic residents,
and Vieux Carre cocktail that built an
empire in Crescent City hospitality:
Hotel Monteleone.
Presented by Sazerac Rye Whiskey
Sodatender or Barjerk
12:30 PM to 2:00 PM
Led by Darcy O'Neil
Delve into the history and discuss
the crossover tools, techniques, and
ingredients that influenced bartenders
and soda jerks during their popularity
in the 1800s.
Presented by Root and Snap Liqueurs
The Journey of Artemisia Absinthium
12:30 PM to 2:00 PM
Led by Giuseppe Gallo with Jared Brown,
Anastatia Miller, and Ago Perrone
Exploring the historical and current use
of wormwood in the aromatization of
different types of alcoholic beverages,
from vermouth to absinthe to liquors.
Presented by Martini & Rossi and Noilly Prat
H20 Cocktails
1:00 PM to 2:30 PM
Led by Kathy Casey with
Tony Abou-Ganim
Hands-on workshop for a new cocktail
category: H20. Create dryer, more
complex cocktails without artificial
flavors, but with waters infused with
fruits, berries, herbs, spices, and smoke. Presented by Acqua Panna, Ciroc Vodka,
Karlsson’s Vodka, Perrier Water, and Purity Vodka
Born to Mix: Spirits “Made” for
Cocktails
3:00 PM to 4:30 PM
Led by Dushan Zaric with Jason Kosmas
and Marko Karakasevic
Change how you examine distilled
spirits with an interactive look at the
mixability of contemporary and classic
brands that were “made to mix.”
Presented by Barenjager Honey Liqueur and
Plymouth Gin
Barrel-Aged Cocktails
3:00 PM to 4:30 PM
Led by Jeffrey Morgenthaler with Gable
Erenzo and Naren Young
Spend a day with those who pioneered
the aged cocktail movement and learn
how to implement your own program
of barrel-aged cocktails.
Presented by Tuthilltown
As American as Apple Brandy
1:00 PM to 2:30 PM
Led by Paul Clarke with Misty Kalkofen
Explore the unique identity of American
apple brandy as it relates to its European
cousins, and the ways creative bartenders
are using its inimitable flavor in cocktails.
seminars
Before Man, the Plant
3:00 PM to 6:00 PM
Led by Steve Olsen with Ron Cooper,
Tomas Estes, David Grapshi, Misty
Kalkofen, Dr. Iván Saldaña Oyarzábal,
David Suro, and Phil Ward
A group of mezcal tequila experts,
including one of the world’s leading
agave biologists, discusses the
influences of terruño (terroir) on agave
plants and their flavors.
Presented by Del Maguey Single Village
Mezcal, Siembra Azul Tequila, Siete Leguas
Tequila, and Tequila Ocho
Drinking On Deadline
3:30 PM to 5:00 PM
Led by Paul Clarke with Wayne Curtis
and David Wondrich
Hear the perspective and experience of
professional writers who cover spirits
and cocktails in books, magazines, and
online media. See examples of excellent
drink writing and learn how to better
attract ink and pixels.
Presented by Pisco Portón
Hand-Crafted Cocktail:
How Far is Too Far
3:30 PM to 5:00 PM
Led by Cameron Bogue with Joe Fee,
Craig James, and Ryan Magarian
A spirited debate about the benefits,
drawbacks, and future of handmade
ingredients in high-end cocktails. Do the
ends justify the means?
Presented by Fentimans Botanically Brewed Beverages
Presented by Laird & Company
17
tasting rooms
EVENT SCHEDULE 2011
tasting rooms
ALL TASTING ROOMS ARE COMPLIMENTARY ADMISSION
WITH TASTING ROOM WRISTBAND
Complimentary FIJI water bottles available in all tasting rooms.
WEDNESDAY, JULY 20
Peruvian piscos and meet with experts—
all in one room! Pass The Pisco Challenge
and win 1 of 5 copies of “The Pisco Book.”
Presented by ORO with BarSol, Don Cesar,
Encanto, Gran Sierpe, Inca Gold, Macchu
Pisco, Pisco 100, Pisco O, and Pisco Portón
Truvia® brand introduces TRU
Cocktails:
10:30 AM to 12:00 PM
Bonnet Carre Room, Hotel Monteleone
Explore cocktail and simple syrup
recipes made with Truvia® natural
sweetener and enjoy samples of our
soon-to-be-released behind-the-bar
Truvia® product to experiment with
recipes.
360’s Green Scavenger Quest
12:30 PM to 2:00 PM
Acadia Suite, Royal Sonesta
A green-themed scavenger hunt through
the French Quarter culminates here,
where the final task will be performed.
Sip original cocktails featuring all seven
new flavors while representatives from
Global Green announce the winners.
Presented by Truvia®
Presented by 360 Vodka
Solerno & Art in the Age
10:30 AM to 12:00 PM
Iberville and Bienville Rooms,
Hotel Monteleone
Hosted by Nicole Cloutier, Nam Lee,
and Jackie Patterson
Experience unique flavors and creative
cocktails. Featuring Solerno blood
orange liqueur, ROOT (sassafras,
sarsaparilla, and birch bark), SNAP (fresh
ginger and blackstrap molasses), and the
debut of AITA.
A Journey of Modern Mystery
2:30 PM to 4:00 PM
Take a journey through the raison
d’être of Oxley Gin. Four interactive
stations—hosted by industry luminaries
Marian Beke (London), Elad Zvi (Miami)
and Angus McShane (Los Angeles), with
Jamie Evans, Oxley Brand Ambassador—
provide a hands-on experience of
cold-distilled gin.
Presented by Oxley Gin
Presented by Art in the Age and Solerno
Pisco Pavilion
10:30 AM to 12:00 PM
Royal Ballrooms C & D,
Hotel Monteleone
America’s leading piscos bring you
the Pisco Pavilion: a unique and fun
opportunity to taste a broad range of
Absolut Vodka
2:30 PM to 4:00 PM
Iberville and Bienville Rooms,
Hotel Monteleone
Come see what’s new from the maker of
the world’s best drinks!
Fentimans Botanically Brewed
2:30 PM to 4:00 PM
Royal Ballrooms C & D, Hotel Monteleone
Explore the possibilities for simple,
high-quality cocktails using Fentiman’s
seven-product lineup, including our
newest flavor Rose Lemonade. Featuring
master mixologist Cameron Bogue.
Presented by Fentimans Botanically Brewed
Beverages
Spirits from the Garden
3:30 PM to 5:30 PM
Mezzanine, Hotel Monteleone
Sip cocktails created by Nightclub & Bar
Bartender of the Year 2010, H. Joseph
Ehrmann, featuring our full portfolio:
Original, Cucumber, Botanical, and Basil.
Presented by Square One Organic Spirits
Next GINeration Movers & Shakers
Cocktail Extravaganza
4:30 PM to 6:00 PM
Enjoy New Amsterdam cocktails and
NOLA-inspired treats and learn how to
create innovative gin cocktails. Then
show off your skills in the Cocktail
Challenge: create unique cocktails
to win a special prize package. All
participants receive a gift bag filled
with home bar tools.
Presented by New Amsterdam Gin
Presented by Absolut Vodka
19
EVENT SCHEDULE 2011
Zacapa Rum Southern Garden Party
4:30 PM to 6:00 PM
Louis XVI Restaurant Francais, St. Louis Hotel, 730 Bienville Street
Celebrate the south at a true Louisiana
garden party hosted by native bartender
Danny Valdez. Feel like a local while you
sip inventive drinks, enjoy Creole cuisine,
and listen to a live NOLA band—all in an
elegant private courtyard.
Presented by Zacapa Rum
Soak Up The #1 Rum in the
Caribbean, Poolside
5:00 PM to 7:00 PM
Pool, Hotel Monteleone
See page 24! Bring your swimsuit, check
your shoes at the door, and step into a
refined Caribbean world: white flowing
linen, music and entertainers, plus island
food and flair. Stay cool by the pool with
the world’s most refined rum.
Presented by Brugal Rum
THURSDAY, JULY 21
Sandeman Porto Tasting Room
10:30 AM to 12:00 PM
Iberville and Bienville Rooms, Hotel Monteleone
See page 36! Sample the winning
creations and vote for your favorite at
this live competition featuring finalists
in the Porto Cocktail Challenge. With
George Sandeman, David Wondrich, and
Dalio Calido as the judges.
Presented by Sandeman Port and SAVEUR
New American Whiskey Art
from Heaven Hill Distilleries
10:30 AM to 12:00 PM
Meet distiller Parker Beam as he
unveils the newest edition of Parker's
20
T A L E S o f t h e C O C K TA I L
EVENT SCHEDULE 2011
Heritage Collection. Enjoy cocktails
with Bernheim Wheat Whiskey and
experience the Trybox Series.
Presented by Heaven Hill Distilleries
Rum Cocktails:
from Stimulant to Elegance
10:30 AM to 12:00 PM
Bringing back forgotten classic rum
cocktails with a modern interpretation
inspired by geography and travel. Presented by Bacardi Rum
Lirette Selections: A Tasting for the
Adventurous Palate
12:30 PM to 2:00 PM
Evangeline A & B, Royal Sonesta
Join the producers for a preview of wines
and spirits from esteemed Caribbean
spirits portfolios: Del Maguay, Haus
Alpenz, Louis/Dressner Selections, Lopez
de Heredia, La Famiglia Corona, North
Berkeley Imports, and Rare Wine Co.
Presented by Haus Alpenz
The Cupcake Tasting Room
12:30 PM to 2:00 PM
Regal Suite, Royal Sonesta
Live Deliciously and experience a true
Parisian bakery with boozy baker treats
and signature Cupcake cocktails.
Presented by Cupcake
Drambuie: New Expression
12:30 PM to 2:00 PM
Making its U.S. debut, Drambuie 15
is a new expression with a story: the
company’s finest and rarest selection of
15-Year Old Speyside Malts, infused with
the original Drambuie elixir.
Presented by Drambuie
®
Carounn Gin—A True Taste
Experience
2:30 PM to 4:00 PM
See, hear, feel, smell, and taste what
gives Caorunn (ka-roon) its one-of-akind character. Five Celtic botanicals,
including Rowan Berry, Heather, Bog
Myrtle, Dandelion, and Coul Blush Apple.
Berentzen Liqueur: Only Great
Spirits Make Great Cocktails
4:30 PM to 6:00 PM
A cocktail session that’s ripe with
opportunity. Pick a fresh fruit flavor
and craft your own signature all-natural
Berentzen cocktail for a chance to win
an iPad.
Presented by Carounn Gin
Presented by Berentzen Liqueur
Irish Distillers Tasting Room
2:30 PM to 4:00 PM
Join Master of Maturation, David Quinn
of Irish Distillers—the world leader in
Irish whiskey and maker of Jameson—
who for exciting tasting of their new
innovations.
Coco Reál...Beyond the Colada
4:30 PM to 6:00 PM
Go beyond the colada to discover
a truly premium Cream of Coconut.
Taste, feel, and touch at the Coco Reál
Challenge, a head-to-head taste off for
amazing prizes.
Presented by Jameson Irish Whiskey
Turning Drinks into Cocktails
2:30 PM to 4:00 PM
Re-think the common cocktail. Sample
simple mixed drinks transformed by
few dashes of Angostura bitters, taste
a craft cocktail using Angostura as the
base ingredient, and try our mini-burger
flavored with Angostura.
Presented by Angostura Bitters
Pernod Absinthe Green Hour
3:30 PM to 5:30 PM
Putting a refreshing and modern spin
on the alluring centuries-old aperitif,
featuring the “Green Beast,” created by
Pernod since 1805.
Presented by Pernod Absinthe
Presented by American Beverage Marketers
and Coco Reál
The Negroni with a Twist Party
4:30 PM to 6:00 PM
Enjoy Italy’s most famous cocktail with
a classic recipe and variations featuring
the finest Italian brands. Also, celebrate
the 150th anniversary of the unity of
Italy. Salute!
Firefly Skinny Tea Surfs it Up in Style
5:30 PM to 7:30 PM
Get prepped for summer! Sip an array
of Skinny Tea, get your groove on with
our funk DJ, and check out the latest
styles from Vineyard Vines, featuring
accessories for the bar and the body.
Presented by Firefly Vodka
FRIDAY, JULY 22
Pierre Ferrand Cognac: The Rebirth
of a Classic Spirit
10:30 AM to 12:00 PM
Journey through the Cognac making
process, taste the Cognac portfolio—
from the youngest to the most rare, and
enjoy Cognac cocktails. Featuring the
debut of completely new Pierre Ferrand
Cognac!
Presented by Pierre Ferrand Cognac
Lillet
10:30 AM to 12:00 PM
Maison LILLET presents rare and vintage
liquids, pre-dating the current recipe
and offering insight into the historic
evolution of the iconic brand. Featuring
cocktails, classic aperitifs, and a sneak
preview of LILLET Rose.
Presented by Lillet
Last Call For Mexico
10:30 AM to 12:00 PM
Enjoy some of the finest tequilas from
the highlands of Jalisco, mezcals from
the mountains of Oaxaca, and cocktails
expressing the complex natures of each,
all in one room!
tasting rooms
A Rum Experience Like No Other
12:30 PM to 2:00 PM
Discover one of Nicaragua’s best-kept
secrets. A multi-sensory encounter with
Latin dancers, specialty infused coffee,
tobacco, banana leaves, and fresh
sugarcane, and rare flights of Flor de
Caña expressions.
Presented by Flor de Caña
Four Roses Bourbon Tasting Room
2:30 PM to 4:00 PM
Bonne Carre Room, Hotel Monteleone
Learn the secrets of Master Distiller Jim
Rutledge, taste Four Roses Yellow Label,
Small Batch, Single Barrel, and the 2011
Limited Edition Single Barrel, and enjoy
exclusive cocktails.
Presented by Four Roses Bourbon
Marie Brizard Presents: Taste the
Past, Present, and Future
2:30 PM to 4:00 PM
Your journey begins with a bevy of 20thcentury French cocktails and continues
with a sampling of what makes Marie
Brizard a staple in the mixologist’s
arsenal. Plus, be among the first to
experience the new Essence Line.
Presented by Imperial Brands and Marie
Brizard
Presented by Del Maguey, Last Call
Consulting, Siembra Azul, and Siete Leguas
Carnival on Islay
12:30 PM to 2:00 PM
Let us treat you to a cocktail made
by the winner of Atlanta's USBG
Blackbottle Cocktail Competition!
Presented by Blackbottle Rum
21
EVENT SCHEDULE 2011
Anchor Distilling Company Presents:
The Boston Cocktail Experience
2:30 PM to 4:00 PM
Brining all that Boston has to offer
to New Orleans. Learn about Anchor
Distilling Company’s diverse and
artisanal line of spirits and liqueurs.
Featuring Jackson Cannon (Eastern
Standard and Island Creek Oyster Bar),
John Gertsen and Misty Kalkofen (Drink),
Ben Sandrof, and Boston's best talent.
Presented by Anchor Distilling Company
Cointreau & SAVEUR Search for the
Next Bar Star: Live Mix-Off
2:30 PM to 4:00 PM
Hosted by Aidan Demarest
Four finalists must create a unique
cocktail using surprise ingredients
and help from an esteemed advisor.
Our elite panel picks the winner: Dale
DeGroff, Paul Pacult, Lynnette Marrero,
and Cochon Chef Donald Link. Guests
enjoy treats from Chef Link’s restaurants.
Presented by Cointreau and SAVEUR
Berry-liscious
3:30 PM to 5:30 PM
Explore the world of Driscolls and get
inspiration for adding fresh berries to
your cocktails. Enter your best berry or
non-alcoholic cocktail for a chance to
win berries for a year.
Presented by Driscolls
EVENT SCHEDULE 2011
Worldly Whisk(e)y & Tea Libations
4:30 PM to 6:00 PM
Enjoy cocktail creations featuring
whiskies of the world united with
international teas with Diageo Master
of Whisk(e)y Robert Sickler. Taste
whisk(e)y and tea’s commonalities and
how tea adds new dimensions to drinks.
Presented by Masters of Whisky
SATURDAY, JULY 23
The Enchanted Forest
10:30 AM to 12:00 PM
Channel your inner cubeb and toddle
along to the Hendrick’s Gin Enchanted
Forest for a nectarous picnic of
otherworldly cocktails (and cucumber
sandwiches).
Creating Innovative Cocktails
for Modern Mixologists
12:30 PM to 2:00 PM
The Supreme Cocktail Device will be
demonstrated along with techniques for
creating modern cocktails. Incorporate
smoke, CO2, liquid nitrogen, and
essential oils into your routine.
Fresh From Brazil
2:30 PM to 4:00 PM
Royal Ballrooms C & D,
Hotel Monteleone
Get the exclusive opportunity to taste
Leblon fresh from our alambique stills,
enjoy freshly made cocktails, and sign
the Legalize Cachaça Declaration of
Independence.
Summer’s 25th Hour
4:30 PM to 6:00 PM
Summer’s best times are perfectly
complimented with pin-up girl art
installations, live music, Deep Eddy
Sweet Tea-glazed BBQ, and Deep Eddy
Betty’s pouring cold, summertime
beverages.
Presented by John E. Koerner & Co., Inc.
Presented by Leblon Cachaça
Presented by Deep Eddy Vodka
The Farmer’s Bar: Taste Farm-toTable on a Global Scale
12:30 PM to 2:00 PM
Celebrate the Farmers First mentality.
Taste spirits familiar and new, learn their
connections to the land, and sip fresh,
custom cocktails from the nation’s top
bartenders.
Pernod Absinthe Green Hour
3:30 PM to 5:30 PM
Putting a refreshing and modern spin
on the alluring centuries-old aperitif,
featuring the “Green Beast,” created by
Pernod since 1805.
Tasty Tales Poolside
5:30 PM to 7:30 PM
Forget those paper umbrellas! Today’s
punches and tiki temptations are fresh, complex, and exciting. Turn
up the flavor while you chill out to
carefree island music and enjoy savory
small bites.
Presented by Hendrick’s Gin
Tiki 10 Cane
4:30 PM to 6:00 PM
Experience the South Pacific and
Caribbean with rum cocktails, food, and
music inspired by the last bastion of
uniquely American mixology: tiki.
Presented by 10 Cane Rum
Remy Cointreau USA Portfolio
4:30 PM to 6:00 PM
Fleur de Lis Room, Royal Sonesta
Talented mixologists will be shaking up
the most sought-after classics as well as
serving up some of their own signature
libations crafted from iconic brands and
superior ingredients.
Presented by Brugal, Cointreau, Highland
Park 18, Mount Gay Rum, Remy Martin 1738
Accord Royal Cognac, and Žubrówka Bison
Grass Vodka
Ricard Petanque
5:30 PM to 7:30 PM
300 Block of Royal Street
Join us on Royal Street for food and
cocktails as we cheer on our favorite
bartenders in a fierce but friendly
match of Southern France’s favorite
recreational sport.
Presented by Ricard
The Sexuality of Pisco Varietals,
The Art of Pisco Blending
10:30 AM to 12:00 PM
Meet the single grape varietals that
make puro piscos: Quebranta, the
Macho man; Moscatel, the Sofia Loren;
Torontel, the Metrosexual, and Italia,
the coquette. Blend your own with the
help of producer Melanie Asher.
Presented by Del Maguey, FAIR. (The Fair
Trade Spirits Co.), Novo Fogo Cachaca, Ron
Zacapa, and Siete Leguas
Presented by Macchu Pisco
Sailor Jerry Rum
10:30 AM to 12:00 PM
Party like you’re 100 years old at the our
mid-morning BBQ—with punches, tiki
drinks, and all-out-delicious cocktails
that won’t be shy on flavor.
Presented by Sailor Jerry
Get Shipwreck’d with the
Brinley Family!
12:30 PM to 2:00 PM
Meet Bob & Maryann Brinley as they
pour their award-winning flavored rums
and tell tales of their 10 years of rum
running and 30 years of doing business
on the beautiful island of St. Kitts.
Presented by Brinley Gold Shipwreck Spiced Rum
22
tasting rooms
Tullamore Dew Irish Whiskey
2:30 PM to 4:00 PM
Taste the newest addition to the WG&S
whiskey portfolio. You can bet your lucky
penny there’ll be tasty cocktails, homely
Irish fare, and rocking good times.
Presented by Tullamore Dew Irish Whiskey
Piedmont Distillers: Carolina
in My Mind
2:30 PM to 4:00 PM
The Old North State is cookin’ up some
of the best spirits around. Top mixologists
present superb cocktails made with
Catdaddy Carolina Moonshine, Junior
Johnson’s Midnight Moon, and Midnight
Moon fruit inclusions.
Presented by Pernod Absinthe
Botran Tiki Lounge
4:30 PM to 6:00 PM
Bringing our tropical roots to the Big
Easy, our “Tribal Chief of Mixology” will
be serving up innovative tiki-inspired
cocktails with a modern twist.
Presented by Botran Rum
Kentucky Bourbon Hall of Famer:
Eddie Russell
4:30 PM to 6:00 PM
Join Wild Turkey Associate Distiller
Eddie Russell for a tasting of our
(currently top-secret) new expression,
great food, and good-old Southern Rock
on a Saturday afternoon.
Presented by Monin and Proximo Spirits
SUNDAY, JULY 24
TGIS Milagro Tequila Pool Party
12:00 PM to 5:00 PM
The pool party, evolved. DJs will be
spinning, food will be circulating with
plenty of fresh, clean Milagro cocktails.
Bring: your sunglasses. Wear: what you
swim in.
Presented by Milagro Tequila
Presented by Wild Turkey
Presented by Piedmont Distillers
23
special events
THURSDAY JULY 21
Non-Stop to Tokyo
Hourly, 11:00 AM to 6:00 PM
Bourbon Balcony Suite, Royal Sonesta
$50
Reserve a seat on Suntory Air flight
#1923, non-stop from Downtown New
Orleans to Ginza, and hop on the Tokyo
Metro bullet train to the legendary Bar
High Five. This an experience that very
few outside of Tokyo can ever hope
to have and a drink that is guaranteed
to be one of the most memorable of
your life.
Presented by Suntory Whisky
Cocktails From Around the World:
Diageo Happy Hour
5:00 PM to 7:30 PM
Cabildo, 701 Chartres Street
$50
Join us on a journey around the globe
and enjoy cocktails from each of
the continents created by 40 of the
world’s most internationally-acclaimed
mixologists. You’ll also get to explore
one of New Orleans’ most prominent
heritage sites while tasting some of the city’s top dishes.
Presented by Diageo
EVENT SCHEDULE 2011
Spirited Dinner® Series
8:00 PM to 10:30 PM
Various Locations
Prices range from $75 to $100
Thursday night at Tales is when two
of New Orleans’ greatest pastimes—
eating and drinking—come together.
Reserve a seat at a Spirited Dinner®
featuring custom cocktail and cuisine
pairings by the country’s best chefs and
mixologists.
Visit TalesoftheCocktail.com for
participating restaurants and reservation
phone numbers.
Presented by Banks 5 Island Rum, Del Maguey
Mezcal, Devil’s Cut Bourbon, DiSaronno,
Distillery No. 209 Gin, Domaine Select,
Glenfiddich Single Malt Scotch, Haus Alpenz,
Heaven Hill, Imbibe Magazine, Lush Life
Productions, New Amsterdam Gin, New
Orleans, Magazine, Pernod Ricard USA ,
Plymouth Gin, Anchor Distilling Company,
Ron Abuelo Rum, Russian Standard Vodka,
Sidney Frank, Southern Comfort, St-Germain
Elderflower Liqueur, Tito’s Vodka, Wild Turkey,
William Grant & Sons and William Grant &
Sons Whiskey Portfolio
special events
FRIDAY, JULY 22
Non-Stop to Tokyo
Hourly, 11:00 AM – 6:00 PM
Bourbon Balcony Suite, Royal Sonesta
$50
Reserve a seat on Suntory Air flight
#1923, non-stop from Downtown New
Orleans to Ginza, and hop on the Tokyo
Metro bullet train to the legendary Bar
High Five. This an experience that very
few outside of Tokyo can ever hope
to have and a drink that is guaranteed
to be one of the most memorable of
your life.
Presented by Suntory Whisky
Ladies Who Lunch
with the Ladies of LUPEC
12:30 PM to 2:00 PM
Cafe Adelaide, Loews New Orleans Hotel
300 Poydras Street
$45
Celebrate women in the spirits industry,
both past and present, and discuss
ways we can network and support each
other. Learn more about LUPEC and how
you can get involved in your own city.
Creative luncheon attire is encouraged,
but not required.
Presented by Bulleit Bourbon, Laird &
Company, Macchu Pisco, Piedmont Distillers,
Pueblo Viejo, and Zacapa Rum
25
EVENT SCHEDULE 2011
Food and Cocktail Entwined
12:30 PM to 2:00 PM
Restaurant August
301 Tchoupitoulas Street
$65
Led by Doug Miller and Cheryl Stanley,
instructors at The Culinary Institute of
America, and Bombay Sapphire Master
Mixologist Gary Hayward, with an
exclusive menu created by Chef John
Besh, this luncheon will have guests
redefining the boundaries between food
and drink. Bombay Sapphire will also
provide guests with a limited-edition,
hardcover cocktail book.
USBG BACARDI Piña Colada Cocktail
Competition
7:30 PM to 10:00 PM
The Foundry,
333 Saint Joseph Street
$50
From humble beginnings in 1954 at a
hotel bar in San Juan, Puerto Rico, the
Piña Colada has become the flavor of
the islands. Now, this storied cocktail
will be turned over to the world’s best
bartenders who will shake up new takes
on this classic with one thing remaining
the same: BACARDI, the rum the original
was created with.
Presented by Bombay Sapphire Gin
Presented by Bacardi Rum, In the Mix
Magazine and the United Sates Bartenders
Guild
Meet the Craft Distillers
5:30 PM to 7:00 PM
$50
Meet the artisans of our country’s craft
distillers—those which produce spirits
in annual quantities of fewer than
50,000 proof gallons using a pot still.
Sample their handiwork and discuss the
artisan and sometimes old-fashioned
techniques that make their spirits much
bigger than the number of barrels they
produce.
Presented by American Distilling Institute
and Tales of the Cocktail-Anchor Distilling,
Balcones Distilling, Berkshire Mountain
Distillers, Breckenridge Distillery, Caorunn
Gin, Corsair Distillery, Distillery No. 209
Gin, Four Roses, Great Lakes Distillery, High
West Distillery, Hudson Whiskey, Imbibe
Magazine, Koval Distillery, Laird & Company,
Lucid Absinthe, Montanya Distillers, New
Holland Artisan Spirits, North Shore Distillery,
Nouvelle Absinthe, Osocalis Distillery,
Pemberton Distillery, Philadelphia Distilling,
Piedmont Distillers, Purity Vodka, Rock Town,
Distillery, Vermont Spirits, and Victoria Gin
26
EVENT SCHEDULE 2011
2011 Bar Room Brawl
10:00 PM to 1:00 AM
Generations Hall, 310 Andrew Higgins Drive
$50
Bar teams from around the country
will take the corners of our ring as they
slug it out using their cocktail acumen
to create original drinks. In the end,
the judges will crown one team as the
undisputed Bar Room Brawl Champions
of the World, and the attendees will
crown the people’s champion.
Presented by Moët Hennessy USA
SATURDAY, JULY 23
PAMA, Pop Stars and Bubbles Brunch
12:30 PM to 2:00 PM
Calcasieu,
930 Tchoupitoulas Street
$50
Enjoy the music of celebrated pop stars
from 1970-2011 as you enjoy champagne
cocktails inspired by them. The dynamic
host duo will take you through each
musical cocktail era and there will be a
pop trivia challenge, with prizes!
Presented by PAMA Pomegrante Liqueur
Party Like a Don
6:00 PM to 8:00 PM
Le Phare, 523 Gravier Street
2012 is the 70th anniversary of the
year that Don Julio González began
creating his revolutionary tequilas, and
we’re starting the celebration early! Be
transported to 1940’s Guadalajara the
birthplace of Mexico’s most popular
ultra-premium tequila and enjoy
traditional cuisine and music that will
bring you back to the moment when
Don Julio’s handcrafted tequilas were
born.
Presented by Don Julio Tequila
5th Annual Spirited Award®
Ceremony
8:30 PM to 11:30 PM Mahalia Jackson Theatre,
143 North Rampart Street
$50
Since 2007, Tales of the Cocktail® has
been recognizing the world's best
bartenders, bars, cocktail experts,
writers, and more for their thirst for
excellence in the cocktail industry.
Celebrating its 5th year, the Spirited
Award® Ceremony will once again honor
the stars of the cocktail world in 18
categories with a Red Carpet Cabaret.
Presented by Pernod Ricard USA and Beverage
Media Group
Laura Plantation Excursion
11:00 AM to 4:00 PM
Laura Plantation, Vacherie, LA
Shuttle Meeting Area: Front of the
Hotel Monteleone
Journey 200 years in the past with a
short trip to the Laura Plantation. Walk
the home’s expansive grounds and
Creole home as you fill up on some
Louisiana history before heading back
for a round of cocktails. The guided tour
is based upon documents discovered
in the Archives Nationales in Paris,
with major stories from Laura Locoul
Gore’s manuscript, Memories of the Old
Plantation Home.
special events
Waking the Spirits Cemetery
Excursion
1:00 PM to 4:00 PM
Metairie Lake Lawn Cemetery
Shuttle Meeting Area: Front of the
Hotel Monteleone
Led by Mary Jo Day and Candy Kagan
Taste of the city’s rich history with
a special cocktail tour of Metairie
Cemetery, one of New Orleans’ famous
Cities of the Dead. With cocktails
in hand we’ll weave through these
impressive tombs as we visit the final
resting places for some of the liveliest
spirits in New Orleans history.
Presented by Herbsaint Original Liqueur
Presented by Buffalo Trace Bourbon Whiskey
and Firefly Sweet Tea Vodka
SUNDAY, JULY 24
Mr. & Ms. Cocktail’s Spirited
Sunday Brunch
10:30 AM to 1:00 PM
Vieux Carre Room, Hotel Monteleone
LIMITED ACCESS
Close out the week with a celebration
of cocktails and cuisine. Mr. and Mrs.
Cocktail and the entire Tales of the
Cocktail® team are inviting VIPs and
media, as well as Native Spirits and
Founder’s Day Pass holders to join them
for Barefoot Bubbly, Hoosier Momma
Bloody Mary’s, and a spread of New
Orleans fare as we say goodbye to Tales
of the Cocktail 2011.
Presented by Fre Alcohol Removed
Champagne, Hoosier Mamma Bloody Mary,
and Rouses Supermarkets
27
EVENT SCHEDULE 2011
It’s been a long time since a truly
new, mixable white spirit has
been introduced to the
market. A spirit
that on its own is
complex and flavorful and
when mixed, creates a
whole new category of cocktails.
Introducing Pisco Portón.™
If you know Pisco, you’ll
complimentary events
Presented by Kahlúa Coffee Liqueur
Toast to Tales of the Cocktail 2011
2:00 PM to 3:00 PM
We’re shaking up the traditional press
conference with drinks and music as
we celebrate the start of the 9th-annual
Tales of the Cocktail®. Meet the stars
of the week’s festivities and see which
local establishments earn the Sazerac
Seal of Approval. Then, be a part of
history as Bols Genever makes a spirited
bid for the world record books.
Across the Bar Interview Series
11:30 AM to 12:30 PM
Irvin Mayfield’s Jazz Playhouse, Royal Sonesta
Led by Robert Hess and Angus
Winchester Bringing you the stories of a few of
the people who have made an impact
on the spirits and cocktails industry.
Discover how each of them got where
they are and the true nature of those
who continue to play an important role
in forwarding our craft.
The World’s Largest Genever Slurp
2:00 PM to 3:00 PM
Join Lucas Bols USA and Tales of the
Cocktail® for the first World’s Largest
Genever Slurp. Grab a spot, wait for the
horn, and slurp together for the official
Toast of Tales. The unique century-long
Dutch tradition called a Kopstootje
(pronounced kop-stow-che) calls for
slurping from a small, filled-to-the-brim
tulip glass of Genever before sipping
your beer. Prost!
Presented by Bols Genever
Cynar Frozen Concoctions
12:30 PM to 1:30 PM Front Steps of the Hotel Monteleone
Enjoy a cool Cynar-inspired frozen
concoction! The fabulous Amaro will be
featured in a delectable treat outside
the Hotel Monteleone.
Chef and the Fatman Radio Show
3:00 PM to 5:00 PM
Carousel Bar, Hotel Monteleone
Kevin Jenkins and Executive Chef Fred
Genovese return for their 6th year,
joined by local celebrity chefs preparing
amazing dishes, celebrity bartenders,
and special mystery guests for a
rollicking and fast-paced show. Get
there early—seats go fast!
WEDNESDAY, JULY 20
Kahlúa Coffee Bar
8:30 AM to 10:30 AM
Start every day “Delicioso-ly” with a
Kahlúa-spiked coffee. The world’s #1
coffee liqueur is the perfect addition to
any cup of Joe, providing the pick-meup any determined Tales-goer needs to
conquer the day.
be quick to observe that
™
Portón is unlike any Pisco
you have ever tried before.
From Hacienda La Caravedo, the
oldest distillery in all of the
Americas, Pisco Portón is
a product of instantly
recognizable pedigree and
provenance.
INTRODUCING
SOMETHING NEW
THAT ACTUALLY
ISNEW
Distilled to proof, it is by all
measures a truly
handcrafted,
artisanal spirit.
Join us in bringing
something new and exciting to
a marketplace that is waiting for it.
Presented by Cynar Liqueur
don't miss!
Cocktail Fresh Market
5:30 PM to 7:30 PM
The 2nd-Annual Cocktail Fresh Market
celebrates the fresh ingredients that
make the world’s best cocktails. Sip
complimentary cocktails made with the
season’s best produce and herbs, plus
get mixologist tips on how to adopt a
fresher approach to making drinks.
Presented by Driscolls Berries and Fever-Tree
including 10 Cane Rum, 42Below Vodka,
Akvinta, American Harvest Organic Spirit,
Belvedere Vodka, Boiron, Crop Organic
Vodka, Don Q Rum, El Dorado Rum, Farmer's
Botanical Gin, Funkin Puree, Luxardo
Maraschino Liqueur, Michter's Us No.1 Small
Batch Unblended American Whiskey, Pages,
Piedmont Distillers, Prohibition Distillery,
SerendipiTea, Southern Comfort, Tierra
Organic Tequila, and Tub Gin
Tales After Dark presents the B&B
Speakeasy featuring The New
Orleans Jazz Orchestra's "Mahogany
Hall Revisited" plus Trixie Minx and
Her Bevy of Beauties
12:00 AM to 2:00 AM
Be transported to the underground
social scene of 1930s American jazz era.
Step into this clandestine lair and you
will find flappers and gangsters abound,
an authentic jazz band, and secret B&B
cocktails. Try your luck at poker, break
for a shoe shine, join in the musical
revelry, or make your way to the bar to
see the true masters at work.
Presented by Bacardi USA and B&B
Presented by Fee Brothers
www.piscoporton.com
Discover Pisco Portón Responsibly. Imported by Pisco Portón, Manhasset, NY. 43% alc/vol. © 2011
29
Celebrate the American Spirit
At this year’s Spirited Dinner® series, Tito’s Handmade Vodka
teams up with Chef John Besh’s The American Sector
to celebrate American creativity and reinvention through food
and drink. With dishes like Pickled Shrimp in a Jar and Pork
Shoulder Po’ Boy, guests will enjoy homegrown flavors alongside
original cocktails by mixologist Rocky Yeh.
CHEF JOHN BESH
MAKE A RESERVATION AND JOIN US THURSDAY NIGHT!
Call American Sector at 504-528-1940.
Humble Brag
CAN’T MAKE THE SPIRITED DINNER? MIX UP ONE OF
ROCKY’S SIGNATURE CREATIONS FOR YOURSELF!
Created by Rocky Yeh | Makes 1 Drink
Paired with The American Sector’s Pork Shoulder Po’ Boy
1 ½ oz Tito’s Handmade Vodka
1 oz Smith and Cross Rum
½ oz lime juice
½ oz Rhum JM Sirop de Canne
1 barspoon Bitter Truth Pimento Dram or St.
Elizabeth Allspice Dram
METHOD:
Combine all ingredients in a shaker with ice; shake and
strain into a cocktail glass. Garnish with lime zest.
American Made
Celebrating its American heritage and Texas roots, Tito’s Handmade Vodka has made
it official by becoming the first and only spirit brand to be certified Made in the U.S.A. Not only is Tito’s a
truly American brand, but the 100% corn, six-times-distilled, exceptionally smooth vodka consistently beats
the giant imports in taste tests and reviews. Visit TitosVodka.com for more information.
EVENT SCHEDULE 2011
THURSDAY, JULY 21
Kahlúa Coffee Bar
8:30 AM to 10:30 AM
conquer the day.
Presented by Fee Brothers
11:30 AM to 12:30 PM
Fresh Treats at the Leblon
Caipi-Mobile
12:00 PM to 2:00 PM
French Quarter, New Orleans
Our iconic Caipi-Mobile will be rolling
through the streets of the French
Quarter serving fresh Leblon cocktails
by some of the world's best bartenders.
Flag down the truck to see who will
be hiding inside and try our refreshing
Leblon Cachaça-laced sorbets and
frozen treats to beat the summer heat.
VISIT SAVEUR.COM/TITOS FOR MORE ORIGINAL COCKTAIL RECIPES.
Chef and the Fat Man Radio Show
3:00 PM to 5:00 PM
Kevin Jenkins and Executive Chef Fred
Genovese return for their 6th year,
joined by local celebrity chefs preparing
amazing dishes, celebrity bartenders,
and special mystery guests for a
rollicking and fast-paced show. Get
there early—seats go fast!
Tales After Dark presents Get
Behind the Mask with Tia Maria
featuringthe Brass-A-Holics
12:00 AM to 2:00 AM
Irvin Mayfield’s Jazz Playhouse, Get Behind the Mask with Tia Maria and
rediscover this mystique of this exotic
Jamaican liqueur. Jamaican funk meets
Jazz in true NOLA style with the sounds
of “Go-Go Brass Funk” band the BrassA-Holics. Come shake off the pretense
with some Caribbean-inspired cocktails. Masquerade, tomfoolery, and Tia Maria
couldn’t be more New Orleans, and
couldn’t be more Tales.
Presented by Tia Maria
FRIDAY, JULY 22
Kahlúa Coffee Bar
8:30 AM to 10:30 AM
conquer the day.
Absolut Bloody Mary Bar
9:00 AM to 10:30 AM
Tomato and spice and everything nice,
that’s what Bloody Marys are made of.
Join Absolut for a little hair of the dog
to get you through another great day
at Tales.
11:30 AM to 12:30 PM
Discover the great stories about how
each of them got where they are and
the true nature of those who continue
to play an important role in forwarding
our craft.
Cocktail Confessional
3:00 PM to 6:00 PM
Lobby, Royal Sonesta Hotel
An evening that begins with a good
drink always ends with a good story.
This year, we’re capturing these spirited
stories at the Cocktail Confessional,
Share memories from the week’s
festivities and Tales events past in a
video confession. Have you gotten into
some down-and-dirty shoptalk, or up
to no good with a newfound partner
in crime? Join Tanqueray, sip custom
cocktails, and hit the Confessional
booth. Whether your story is best told
solo or en ensemble, rouse the room
with your own tales of Tales. Presented by Tanqueray Gin
31
EVENT SCHEDULE 2011
Fresh Treats at the Leblon
Caipi-Mobile
12:00 PM to 2:00 PM
through the streets of the French
Quarter serving fresh Leblon cocktails
by some of the world's best bartenders.
Flag down the truck to see who will
be hiding inside and try our refreshing
Leblon Cachaça-laced sorbets and
frozen treats to beat the summer heat.
Inside New Orleans with Eric Asher
12:00 PM to 3:00 PM
Join Eric Asher for the weekly variety
show featuring local events, music, and
a little bit of lagniappe.
Tales After Dark presents The
Benedictine Cabaret starring Carmen
Barika and Trixie Minx
12:00 AM to 2:00 AM
Irvin Mayfield’s Jazz Playhouse,
Royal Sonesta
Be transported into a Parisian jazz club
of 1920s France for a sultry night of
jazz, dancing, burlesque, and signature
cocktails at the BENEDICTINE Cabaret.
Presented by Benedicitine
SATURDAY, JULY 23
Kahlúa Coffee Bar
8:30 AM to 10:30 AM
conquer the day.
EVENT SCHEDULE 2011
Absolut Bloody Mary Bar
9:00 AM to 10:30 AM
Tomato and spice and everything nice,
that’s what Bloody Marys are made of. Join
Absolut for a little hair of the dog to get
you through another great day at Tales.
11:30 AM to 12:30 PM
Irivin Mayfield’s Jazz Playhouse, Royal Sonesta
Led by Robert Hess and Angus Winchester Bringing you the stories of a few of
Cocktail Confessional
3:00 PM to 6:00 PM
Lobby, Royal Sonesta Hotel
An evening that begins with a good
drink always ends with a good story.
This year, we’re capturing these spirited
stories at the Cocktail Confessional,
Share memories from the week’s
festivities and Tales events past in a
video confession. Have you gotten into
some down-and-dirty shoptalk, or up
to no good with a newfound partner
in crime? Join Tanqueray, sip custom
cocktails, and hit the Confessional
booth. Whether your story is best told
solo or en ensemble, rouse the room
with your own tales of Tales. Fresh Treats at the Leblon
Caipi-Mobile
12:00 PM to 2:00 PM
through the streets of the French Quarter
serving fresh Leblon cocktails by some of
the world's best bartenders. Flag down
the truck to see who will be hiding inside
and try our refreshing Leblon Cachaçalaced sorbets and frozen treats to beat
the summer heat.
Imbibe Magazine Happy Hour
5:30 PM to 7:00 PM
Le Maris Hotel, 717 Conti Street
Join us for a special happy hour with
bartenders David Delaney and Dave
Shenaut, winners of the 2011 Imbibe
Cover Cocktail Contest, along with VIVE!
bartenders Alex Orgeron and Shaun
Doughty. Have a drink with Imbibe's
editors, enjoy the winning Imbibe
cocktails, and see some of the country's
most talented bartenders in action. Presented by Leblon Cachaça
Presented by Imbibe Magazine and Le Maris Hotel
Campari Negroni Pre-Awards Toast
6:00 PM to 7:30 PM
Campari will celebrate the nominees
of this year’s Annual Tales of the
Cocktail Spirited Awards® by hosting a
Negroni Pre-Awards Toast at the Hotel
Monteleone’s Carousel Bar. Stop by to congratulate your favorite
nominees who embody the best of
the mixology world and toast them
with a complimentary classic Negroni,
Italy’s incomparable signature cocktail,
authentically made with Campari, gin,
and sweet vermouth.
Presented by Campari
Tales After Dark presents Bacardi
Ritmo Cuba featuring Alexi Martitel
12:00 AM to 2:00 AM
Irivin Mayfield’s Jazz Playhouse, Royal Sonesta
The daiquiri began in Cuba on June 20,
1898, soon after the war, in the town
of Daiquirí when Americans began
exploration of the Daiquirí iron-ore
mines. Take yourself back to Havana
with Cuban rhythms and a hand-shaken
Bacardi daiquiri.
Presented by Bacardi
SUNDAY, JULY 24
Straight Up News: The Global
Cocktail Trend Report
12:00 PM to 1:30 PM
Vieux Carre Room, Hotel Monteleone
Led by Jennifer English and Tony Abou-Ganim
All the news that’s fit to sip. Hosted
by James Beard-winning journalist
Jennifer English and world-renowned
mixologist Tony Abou-Ganim, with the
biggest names in the business sharing
their observations and re-Tweet-worthy
impressions from the 2011 event.
Experience 177 Years of Distilling
Tradition with Combier
4:00 PM to 6:00 PM
Windsor Court, 300 Gravier Street
Led by Ted Breaux with Franck Choisne
and Scott Goldman
Sample a range of craft products from
the Combier distillery, including rare
artisanal eau de vie, liqueurs, absinthes,
and fruit syrups that represent 177 years
of distilling. Windsor Court Executive
Chef Drew Dzejak will serve an hors
d’oeuvres menu specially created to
complement the spirits. complimentary events
Let’s Make a Deal Cocktail Bazaar
Sunday, 12:00 PM to 5:00 PM
Participants include Bitter End Bitters,
Bitter Truth Bitters, Bittermens, Employees
Only Brands, Trader Tiki, Chefwear,
CocktailKingdom.com, Demitri’s Bloody Mary
Seasoning, Hoosier Momma, Imbue, Perlage
Systems, Rabelais, Swamp Dog & Friends,
The Boston Shaker, Two Sprouts, Über Bar
Tools, iSi North America, Ballast and Keel
Bittering House, Koerner, Kold Draft Ice, Nola
Tawk, Robert Rodriguez, Tales of the Cocktail
Merchandise, The Hour Shop, and Thousand
Oaks Barrel Co.
As you get ready to leave New Orleans,
make sure you save room in your
luggage for what you might find at
the Cocktail Bazaar. Just like any other
bazaar, vendors will be looking to cut
deals on all the top shelf bitters, mixers
and bar tools on display. Take the bar
tools for a spin in our demo area and
savor the atmosphere, as you browse
and bargain during these spirited final
hours of Tales of the Cocktail®. If you
can’t pack it in your suitcase there will
be UPS shipping on-site.
Presented by Combier Distiller
32
33
EVENT SCHEDULE 2011
Offi cial Recipes
THE OFFICIAL COCKTAIL OF
TALES OF THE COCKTAIL® 2011
Rangoon Gin Fizz
Created by Eric Simpkins of
Door 44 in Atlanta, GA
1½ oz. Old Raj Gin Blue Label
¾ oz. lime juice
1 oz. simple syrup
1 oz. heavy cream
7 drops absinthe
5 drops simple cardamom tincture
3 dashes Fee Brothers Jasmine Water
1 egg white
1 oz. Fever-Tree Bitter Lemon Tonic
METHOD
THE OFFICIAL
ALCOHOL-REMOVED COCKTAIL OF
TALES OF THE COCKTAIL® 2011
Fre Thyme
®
Created by Natalie Bovis,
The Liquid Muse
2 oz. blood orange juice
¾ oz. The Liquid Muse Thyme Syrup*
3 oz. Fre® Alcohol Removed Brut Sparkling Wine
THE LIQUID MUSE THYME SYRUP
2 cups sugar
1 cup water
25 organic thyme leaves
METHOD
Ice a tall Collins glass. Combine ingredients excepting
tonic and absinthe in small cocktail tin. Remove ice
from Collins glass, swirl with absinthe and discard
excess; add tonic to glass. Ice the shaker and shake
vigorously to chill. Strain into Collins glass (no ice)
through fine strainer. Slide tall thin straw through
center of foam and serve. Bring the above to a boil, stirring occasionally. Reduce
heat to low and simmer 3-5 minutes. Remove from
heat and let cool. Double-strain into a glass bottle.
Refrigerate up to two weeks. Combine blood orange
juice and syrup in a champagne glass, top with sparkling
wine and serve.
ERIC’S INSPIRATION
Natalie was inspired to create the Fre® Thyme by her
latest cocktail book, which focuses on balancing a
healthier lifestyle with festive entertaining by using
homegrown cocktail ingredients. This will be the fourth consecutive year that The Liquid Muse has
created a signature alcohol-removed cocktail for Tales of the Cocktail®.
Two years ago, the Ramos Showdown at Cure in New
Orleans got me thinking about variations and different
techniques for Ramos building. Jasmine has always
been a favorite aromatic for me; I have found that it
plays very well with a touch of anise flavor, so the
absinthe swirl gives a little nod to the Sazerac, NOLA,
and the Ramos Gin Fizz. A touch of cardamom seems
to brighten the aromatics and further refine the anise
flavor into something unique and evocative. The whole
drink is further powered by the extra proof and the bit
of saffron found in the Old Raj.
NATALIE’S INSPIRATION
TTAALLEESS o of f t ht he e CCOOCCKKTTAAI L
I L®
35
NOTES
37
NOTES
EVENT SCHEDULE 2011
2011 SHOTS OF INSPIRATION
book signing schedule
WEDNESDAY, JULY 20, 2011
10:00 am – 10:30 am
10:30 am – 11:00 am
11:00 am – 12:00 pm
12:00 pm – 1:00 pm
1:00 pm – 2:00 pm
2:00 pm – 2:30 pm
2:30 pm – 3:00 pm
3:00 pm – 3:30 pm
3:30 pm – 4:00 pm
4:00 pm – 4:30 pm
4:30 pm – 5:00 pm
5:00 pm – 5:30 pm
5:30 pm – 6:00 pm
6:00 pm – 6:30 pm
6:30 pm – 7:00 pm
Desmond Payne, Master Distiller of Beefeater Gin
Sean Harrison, Master Distiller of Plymouth Gin
Robert Rodriguez, Artist and Owner of Unconventional Works
Jonas Halpren & Marcia Simmons, Authors of DIY Cocktails – A Simple Guide to Creating Your
Own Signature Drinks
Randy Frechette a.k.a. Frenchy, Artist and Featured Artist of the Official 2011 Tales of the Cocktail® Poster
Darcy O’Neil, Author of Fix the Pumps
Simon Difford, Author of Cocktails #9
Valeriy Stepanovich, Master Distiller of Samogon
Tony Abou-Ganim, Author of The Modern Mixologist and Contemporary Cocktails
Tom Bulleit, Bulleit Bourbon
Timothy Childs & Shelley Alger, Authors of The Pisco Book (A Comprehensive Guide to Pisco)
Will Glass, Author of Drink Deck Travel Guides
Chip Tate, Balcones Distilling
Arne Hillesland, Distillery No. 209 Ginerator
Makysm Pazuniak and Kirk Estopinal, Authors of Beta Cocktails
THURSDAY, JULY 21, 2011
38
10:30 am – 11:00 am
11:00 am – 11:30 am
11:30 am – 12:00 pm
12:00 pm – 12:30 pm
12:30 pm – 1:00 pm
1:00 pm – 1:30 pm
1:30 pm – 2:00 pm
2:00 pm – 3:00 pm
3:00 pm – 4:00 pm
4:00 pm – 4:30 pm
4:30 pm – 5:00 pm
5:00 pm – 5:30 pm
5:30 pm – 6:00 pm
6:00 pm – 6:30 pm
6:30 pm – 7:00 pm
Simon Buley, Master Distiller of Caorunn Gin
Cynthia Gold, Tea Sommelier, Chef, The Boston Park Plaza Hotel; Author of Culinary Tea: More
than 150 Recipes Steeped in Tradition from Around the World
Timothy Childs & Shelley Alger, Authors of The Pisco Book (A Comprehensive Guide to Pisco)
Wayne Curtis, Author of And a Bottle of Rum
Kim Haasarud
Bridget Albert
Ted Munat, Author of Left Coast Libations
Noah Rothbaum, Author of The Business of Spirits: How Savvy Marketers, Innovative Distillers, and
Entrepreneurs Changed How We Drink
Christine Sismondo
Al Young, Author of Four Roses: The Return of a Whiskey Legend
Marko Karakasevic, 13th Generation Master Distiller of Charbay Distillery
Liam Donegan, Jameson Irish Whiskey Distiller
James Waller Author of Drinkology
FRIDAY, JULY 22, 2011
10:30 am – 11:30 am
11:30 am – 12:00 pm
12:00 pm – 12:30 pm
12:30 pm – 1:00 pm
1:00 pm – 1:30 pm
1:30 pm – 2:00 pm
2:00 pm – 2:30 pm
2:30 pm – 3:00 pm
3:00 pm – 3:30 pm
3:30 pm – 4:30 pm
4:30 pm – 5:00 pm
5:00 pm – 5:30 pm
5:30 pm – 6:00 pm
6:00 pm – 6:30 pm
6:30 pm – 7:00 pm
Jonas Halpren & Marcia Simmons, Authors of DIY Cocktails – A Simple Guide to Creating Your Own
Signature Drinks
Kim Haasarud
Jason Wilson, Author of Boozehound
Max Watman, Author of Chasing the White Dog and Matt Rowley, Author of Moonshine
David Wondrich, Author of Punch: the Delights and Dangers of the Flowing Bowl
Dushan Zaric & Jason Kosmas, Authors of Speakeasy
Alexandre Gabriel, President and Owner of Cognac Ferrand
Jared Brown & Anistatia Miller, Authors of Spirituous Journey: A History of Drink, Book One
Dave Broom, Author of The World Atlas of Whisky and Takayuki Suzuki, Author of The Perfect Martini
Jim Rutledge, Master Distiller of Four Roses Bourbon
Cynthia Gold, Tea Sommelier, Chef, The Boston Park Plaza Hotel; Author of Culinary Tea: More Than
150 Recipes Steeped in Tradition from Around the World
Enrique del Colsa, Master Distiller of Don Julio Tequila
Dale DeGroff, Author of The Craft of the Cocktail & The Essential Cocktail and Jill DeGroff, Author of
Lush Life; Portraits from the Bar…Series 2
SATURDAY, JULY 23, 2011
10:30 am – 11:30 am
11:30 pm – 12:00 pm
12:00 pm – 12:30 pm
12:30 pm – 1:00 pm
1:00 pm – 1:30 pm
1:30 pm – 2:00 pm
2:00 pm – 2:30 pm
2:30 pm – 3:00 pm
3:00 pm – 3:30 pm
3:30 pm – 4:00 pm
4:00 pm – 4:30 pm
4:30 pm – 5:00 pm
5:00 pm – 5:30 pm
5:30 pm – 6:00 pm
6:00 pm – 6:30 pm
David Wondrich, Author of Punch: the Delights and Dangers of the Flowing Bowl
Jason Wilson, Author of Boozehound
Harold McGee, Author of On Food & Cooking: The Science & Lore of the Kitchen
Robert Cassell, Master Distiller of Philadelphia Distilling
Natalie Bovis, The Liquid Muse
Darcy O’Neil, Author of Fix the Pumps
Thomas Kuuttanen, Purity Vodka
Dave Broom, Author of The World Atlas of Whisky and Takayuki Suzuki, Author of The Perfect Martini
Tony Abou-Ganim, Author of The Modern Mixologist and Contemporary Cocktails
Jenny Adams and Phillip Collier, Authors of Mixing New Orleans
Gary Regan, Author of The Book of Bourbon and Other Fine American Whiskies and Gaz Regan’s Annual
Manual for Bartenders, 2011
Jared Brown & Anistatia Miller, Authors of Spirituous Journey: A History of Drink, Book One
Anthony Alba & John E. Koerner, Koerner & Co., Inc. Bulk Food Distribution
SUNDAY, JULY 24, 2011
11:00 am – 11:30 am
11:30 am – 12:00 pm
12:00 pm – 12:30 pm
12:30 pm – 1:30 pm
1:30 pm – 2:00 pm
Karen Hoskin, Owner, President and Distiller for Montanya Rum, Colorado
Jeff Berry, Author of Beachbum Berry Remixed
Makysm Pazuniak and Kirk Estopinal, Authors of Beta Cocktails
Christine Sismondo
39
Tales of the Cocktail® Salutes the Generous Spirit of Their Sponsors:
10 Cane Rum, 360 Vodka, 42Below Vodka, Absolut Vodka, Acqua Panna Water, Agave 99 Kosher Tequila, Akvinta, American
Beverage Marketers, Anchor Distilling, Angostura, Artesian Distillers, Art in the Age, Bacardi Rum, Bacardi USA, Balcones
Distilling, Ballast and Keel Bittering House, Banks 5 Island Rum, Bärenjäger Honey Liqueur, BarSmarts, Batavia Arrack van
Oosten & Kronan Swedish Punsch Liqueur, Becherovka, Beefeater Gin, Belvedere Vodka, Benedictine, Benny's Beef Straws,
Berkshire Mountain Distillers, Beverage Media, Bitter End Bitters, Bitter Truth Bitters, Bittermens, Blackbottle and Angostura
Rum, Boiron, Bols Genever, Bombay Dry Gin, Bombay Line Extension, Bombay Sapphire Gin, Botran Rum, Breckenridge Distillery,
Brugal Rum, Buffalo Trace Bourbon, Bulleit Bourbon, Bureau National Interprofessionnel du Cognac, Campari, Caorunn Gin,
Cariel Vodka, Chairman's Reserve Rum, Chartreuse, Chefwear, Chilled Magazine, Ciroc Vodka, Citadelle Gin, Clear Grape LLC,
CNIT, Cocchi Vermouth di Torino, CocktailKingdom.com, Cointreau, Connemara Irish Whiskey, Coole Swan, Corsair Distillery,
Courvoisier, Crescent City School of Bartending, Crop Organic Vodka, Cruzan Rum, Cynar, Damrak Gin, Dancing Pines Distillery,
Death's Door, Deep Eddy Vodka, Del Maguey Mezcal, Demitri’s Bloody Mary Seasoning, Devil’s Cut Bourbon, Diageo, Dirty Sue
Olive Juice, DiSaronno, Distillery No. 209 Gin, Dolin Vermouth de Chambéry, Domaine Select, Don Julio Tequila, Don Q Rum,
Drambuie, Drink Deck LLC, Drink Me Magazine, Drinkupny.com, Driscoll's, DRY Soda, El Dorado Rum, Emergen-C, Employees
Only Brands, Farmer's Botanical Gin, Fee Brother's Botanical Waters, Fee Brother’s Bitters, Fee Brother’s Syrups, Fentiman’s
Botanically Brewed Beverages, Fever Tree, FIJI Water, Firefly Vodka, Flavorbank Spices, Flor de Caña Rum, Four Roses Bourbon,
Francesco Lafranconi, Campari, Martini & Rossi, Frapin, Funkin Puree, Galliano L’Autentico, Galliano Ristretto, Genevieve Gin,
Glenfiddich Single Malt Scotch Whisky, Gordon’s Gin, Great Lakes Distillery, Greenore Irish Whiskey, Grey Goose Vodka, Haus
Alpenz, Hayman's Old Tom Gin, Heaven Hill, Hendrick's Gin, Herbsaint, High West Distillery, Hoosier Momma, House Spirits,
Hudson Whiskey, Imbibe Magazine, Imbue, iSi North America, Jameson Irish Whiskey, Javelin, KAH Tequila, Kahlua, Karlsson's
Vodka, Karma Tequila, Kilbeggan Irish Whiskey, Koerner, Kold Draft Ice, Koval Distillery, Laird, Last Call Consulting, Leblon
Cachaca, Licor 43, Lillet, Liquor.com, Liquid Living Magazine, Lucid Absinthe, Lush Life Productions, Luxardo Maraschino
Liqueur, Macchu Pisco, Maker's Mark Whiskey, Mandarine Napoléon, Marie Brizard Liqueurs, Martell Cognac, Martini & Rossi,
Masters of Whisky, Mathilde Liqueurs, Michter's Us No.1 Small Batch Unblended American Whiskey, Milagro Tequila, Moet
Hennessy, Monin Syrups, Montanya Distillers, Mutineer Magazine, Neisson Rum, New Amsterdam Gin, New Holland Artisan
Spirits, New Orleans Magazine, Nightclub & Bar Magazine, No. 3 London Dry Gin, Noilly Prat, Nola Tawk, North Shore Distillery,
Nouvelle Absinthe, Offbeat Magazine, Old Raj Dry Gin, Osocalis Distillery, Oxley Gin, Pages, Pallini Limoncello Peachcello,
PAMA Pomegranate Liqueur, Peach Street Distillers, Pemberton Distillery, Perlage Systems, Pernod Absinthe, Pernod Ricard
USA, Perrier Water, Peychaud's Bitters, Phenix Spirits, Philadelphia Distilling, Piedmont Distillers, Pierre Ferrand, Pisco
Portion, Plymouth Gin, Preiss Imports, Prichard’s Rum, Prohibition Distillery, Proximo Spirits, Pueblo Viejo, Purity Vodka,
Rabelais, Randal Steward, Remy Martin 1738 Accord Royal Cognac, Republic National Distributing Company, Ricard, Rhum
J.M., Riedel, Robert Rodriguez, Rock Town Distillery, Ron Abuelo Rum, Ron de Jeremy Rum, Root & Snap Liqueurs, Rouge
Vodka, Rouses, Russian Standard Vodka, Sailor Jerry Rum, Sandeman Port, Santa Teresa Rum, Saveur Magazine, Sazerac,
SerendipiTea, Sidney Frank, Siembra Azul Tequila, Siete Leguas Tequila, Smart Space Products, Solerno Blood Orange Liqueur,
Southern Comfort, Square One Organic Spirits, St. Germain Elderflower Liqueur, StilltheOne Distillery, Stoli Vanil, Stolichnaya
Vodka, Stranahans, Suntory, Swamp Dog & Friends, Tabasco, Tales of the Cocktail Merchandise, Tanqueray 10 Gin, Tanqueray
Gin, Tanqueray Rangpur Gin, Tasting Panel Magazine, Tempus Fugit Spirits, Tequila Ocho, The Boston Shaker, The Fair Trade
Spirits Company, The Hour Shop, The Modern Mixologist, The Wine Group, Thousand Oaks Barrel Co., Thrillist, Tia Maria, Tierra
Organic Tequila, Tito's Vodka, Tobacco Free Living, Torani, Total Beverage Solution, Touch Studios, Trader Tiki Handcrafted
Exotic Syrups, Trigo Reserva Añeja Rum, Truvia, Tub Gin, Tullamore Dew, Tuthilltown Spirits, Two Sprouts, Tyrconnell Irish
Whiskey, Uber Bar Tools, USBG National, VeeV, Vermont Spirits, Victoria Gin, Vitamix, Viridian Spirits, Warwick Valley Winery
and Distillery, Wild Hibiscus, William Grant & Sons, Wine & Spirits Wholesalers Association, Woodinville Whiskey Co., Worldwide
Beverage Imports, Zacapa Rum, Zafra Rum, Zubrowka Bison Grass Vodka
SAVE THE DATE
FOR THE 10TH ANNIVERSARY of
TALES OF THE COCKTAIL®
JULY 25-29 | 2012
saveur.com

2011 EVENT SCHEDULE

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