Annual Report 2013 - People`s Postcode Lottery

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Annual Report 2013 - People`s Postcode Lottery
Annual Report 2013
Novamedia/Postcode Lotteries
CITYA.M. WORLD CHARITY INDEX 2013
WORLD’S TOP 20 DONORS 2013
Rank
1
2
Organisation
Country
Bill and Melinda Gates Foundation
Novamedia/Postcode Lotteries
USA
*
Founded
Last year
This year
2000
£2.7bn
£1.63bn
Netherlands
1989
£441m
£413m
3
W.K.
W
K Kellogg Foundation
USA
1930
£189
£189.3m
3m
£219m
4
Church Commissioners
UK
1948
new entry
£207.3m
5
William and Flora Hewlett Foundation
USA
1967
£152.2m
£185m
6
Andrew W. Mellon Foundation
USA
1969
£149.9m
£157.5m
7
John D and Catherine T. MacArthur Foundation
USA
1978
£126.4m
£144m
8
Gordon and Betty Moore Foundation
USA
2000
£137.5m
£135m
9
David and Lucile Packard Foundation
USA
1964
£130.7m
£131m
10
Knut and Alice Wallenberg Foundation
Sweden
1917
£70.1m
£120.8m
11
Volkswagen Stiftung
Germany
1961
new entry
£120m
12
The Kresge Foundation
USA
1924
£93.7m
£77m
13
The Leverhulme Trust
UK
1925
£53m
£73.7m
14
IKEA Foundation
Sweden
1982
new entry
£69m
15
Robert Bosch Foundation
Germany
1964
£54.6m
£58m
16
Children’s Investment Fund Foundation
UK
2003
new entry
£55.3m
17
The Wolfson Foundation
UK
1955
new entry
£49.6m
18
Garfield Weston Foundation
UK
1958
£46.1m
£46.5m
19
Conrad N. Hilton Foundation
USA
1944
new entry
£40m
20
Ford Foundation
USA
1936
£254.7m
£18.3m
Novamedia/Postcode Lotteries is the world’s second-largest private charity donor according
to Free University of Amsterdam and British business-focused newspaper City A.M.
* The Netherlands, Sweden, Great Britain.
Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Our five lotteries in figures
Our goodwill ambassadors
Lotteries for a better world
Great Britain: People’s Postcode Lottery
Sweden: Swedish Postcode Lottery (Svenska PostkodLotteriet)
The Netherlands:
 Dutch Postcode Lottery (Nationale Postcode Loterij)
 BankGiro Lottery (BankGiro Loterij)
 FriendsLottery (VriendenLoterij)
Our structure
Corporate Social Responsibility
Where the millions go
Dreams for the future
3
7
8
12
24
32
40
46
52
54
59
63
Chelsea Clinton, Vice Chair of
the Clinton Foundation, made
some special remarks at People’s
Postcode Lottery’s Charity Gala
in the National Museum of
Scotland on January 29th, 2014.
1
Annual Report 2013
Novamedia/Postcode Lotteries
5,139,175 players with
8,879,675 tickets by end 2013
17,221,413 prize winners
310 charities for ‘people’ and ‘planet’ worldwide
Revenue 2013: 1.29 Billion euros
Contribution 2013: 554.1 Million euros
To 2013 inclusive: 6.0 Billion euros for charities
Mission
Organising lotteries to raise funds
for charity organisations,
to increase awareness for their work
and to support new initiatives.
CHAPTER 1
Our five lotteries in figures
397,896 players
489,188 tickets
653,124 prize winners
43 charities and hundreds
of small projects
Revenue 2013:
55.1 Million euros
Contribution 2013:
12.0 Million euros
2005-2013:
40.8 Million euros
for charities
1,010,064 players
1,836,685 tickets
2,841,894 prize winners
49 charities
Revenue 2013:
408.4 Million euros
Contribution 2013:
128.2 Million euros
2005-2013:
542.2 Million euros for
charities
2,638,049 players
4,492,775 tickets
9,562,825 prize winners
101 charities
Revenue 2013:
605.3 Million euros
Contribution 2013:
302.6 Million euros
1990-2013:
4.1 Billion euros
for charities
567,057 players
833,536 tickets
2,502,038 prize winners
70 charities
Revenue 2013:
124.9 Million euros
Contribution 2013:
62.5 Million euros
2002-2013:
663.2 Million euros
for charities
526,109 players
1,227,491 tickets
1,661,532 prize winners
47 charities
Revenue 2013:
97.5 Million euros
Contribution 2013:
48.7 Million euros
1998-2013:
633.7 Million euros
for charities
3
Statement of income and expenditure for 2013 (in 1,000 euros)
Actual 2013
Actual 2012
€
€
%
€ € Income
People’s Postcode Lottery 55,059 37,527
Swedish Postcode Lottery408,362348,930
Dutch Postcode Lottery605,275581,421
BankGiro Lottery124,900128,418
FriendsLottery97,48896,493
1,291,085 100.0%
1,192,789
Transactions between group companies -1,570
Net income1,289,515
-0.1% -2,194
%
100.0%
-0.2%
99.9%
1,190,595 100.0%
Contribution to beneficiaries
People’s Postcode Lottery 12,061 8,522
Swedish Postcode Lottery128,216115,879
Dutch Postcode Lottery302,638290,710
BankGiro Lottery62,45064,209
FriendsLottery48,74448,247
554,109
42.9%
527,567
44.2%
Distribution to players
Prizes and gifts586,610522,418
Charity prizes5,8543,833
592,464
45.9%
526,251
44.1%
Discount on prizes in kind,
gifts and charity prizes-154,120-125,699
Transactions between group companies -1,570 -2,194
-155,690 -12.1%
-127,893
-10.7%
Expenses
Marketing and organisation costs
298,293
22.3%
Financial income (-) and expenses -23
4
23.1%
265,175
0.0%-995
-0.1%
Corporation tax
149
0.0%
460
0.1%
Result after corporation tax
213
0.0%
30
0.0%
The growth of Novamedia/Postcode Lotteries
1500
Revenues in Novamedia/Postcode
Lotteries 1990 – 2013 in million euros
1200
People’s Postcode Lottery
900
Swedish Postcode Lottery
600
BankGiro Lottery
FriendsLottery
Dutch Postcode Lottery
300
0
600
The Postcode Lotteries
operate in the
Netherlands, Sweden
and Great Britain.
The FriendsLottery and
the BankGiro Lottery in
the Netherlands.
As of December 2013,
a total of 5,139,175
players played the
lotteries, with a total of
8,879,675 tickets.
The lotteries donated
over 554.1 million euros
to charities in 2013.
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Contributions to beneficiaries by Novamedia/Postcode Lotteries
1990 – 2013 in million euros
500
400
300
200
100
0
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
5
“It always seems impossible until it is done...”
On 5 December 2013, we bade
farewell to Nelson Mandela.
Nelson Mandela became our
first international ambassador
in 2001. We will always be
extremely grateful to him for his
inspiration over the years.
6
Among other things, we were
deeply impressed by his involvement with the Peace Parks
Foundation - one of the beneficiaries of the Postcode Lottery.
The Peace Parks Foundation,
founded by Mandela and Prince
Bernhard of the Netherlands,
facilitates the establishment of
transfrontier conservation areas
and in doing so supports development and stability in Southern
Africa. This is entirely in keeping
with Nelson Mandela’s philosophy and his life’s work.
Like everyone else throughout
the world, we will hold Nelson
Mandela dear in our hearts.
We will miss Nelson Mandela,
but we console ourselves with
the thought that his philosophy
lives on through the efforts of
the many people and organisations that are striving to make
the world a better place.
CHAPTER 2
Our goodwill ambassadors
Our goodwill ambassadors are well-known personalities
who support the mission of Novamedia and the
Postcode Lotteries worldwide. We’re proud that they
Tony Blair, Great Britain:
“The great thing about the
Postcode Lottery and the way
it raises money is that this is
one of the few things in life
where you can have fun and
do good at the same time. It´s
a great fund-raising model.”
Rafael Nadal, Spain:
“I would like to thank the
Postcode Lottery for lending
its loyal support to all those
good causes, including my
own Rafa Nadal Foundation.
Because of your help, many
children will have a better
future.”
Richard Branson,
Great Britain:
“I think the Postcode Lottery
is a force for good. It is using
its profits to make an enormous difference.”
Desmond Tutu,
South Africa:
“All the profits that the lotteries help to distribute go to
projects that aim at making
our world a better place.”
want to work with us and help to promote our mission.
You can find the national ambassadors of each lottery on
pages 23, 31, 39, 45 and 51.
Bill Clinton, United States:
“The Postcode Lottery is the
best thing I have ever seen
to involve ordinary people
in charitable work. A whole
community can win and it
must be a great feeling to be
a part of it.”
Muhammad Yunus,
Bangladesh:
“Charity is a wonderful
concept; it really helps people who are suffering. But
one shortcoming of charity
is that every time you help
out, you need a fresh amount
of money. So charity has
a limitation: it cannot be
Johan Cruijff,
The Netherlands:
“You can do nothing alone,
but a lot together.”
Ruud Gullit,
The Netherlands:
“The work of the Postcode
Lotteries produces results for
children everywhere in the
world.”
expended in an unlimited
way. But if you can convert
this into social business, then
the social business money
always recycles. It does its
job again and again; it never
stops, because it’s a self-contained system. It doesn’t need
refilling; it fills itself. That’s
the power of social business.”
“Yunus and You Foundation/
Yunus Foundation Europe
is a foundation dedicated to
promoting the idea of social
business. We want people to
know what social business
is all about. We particularly focus on young people
because today’s young generation is the most powerful
generation of young people
in human history. It’s not
because they are smarter
than any other generation,
but because they are fortunate enough to have an enormous amount of technologies at their command, that
magnify the power and talent
they have.” “The Postcode Lottery has
enormous potential. The
more I know about it, the
more excited I get. Normally
when you buy a lottery ticket
everybody thinks ‘okay, I’m
going to win’. If you win,
that’s great news. If you don’t
win, is it sad news? No, it
isn’t! Not winning is not losing, so there’s no loss here. It’s
win-win anyway.”
7
CHAPTER 3
Lotteries for a better world
The mission of Novamedia/Postcode Lotteries is to
achieve a better world for people and planet.
The mission of Novamedia as the owner of the Postcode
Lottery format is to set up and operate charity lotteries
all over the world to raise funds for charities and increase
awareness for their work.
The Postcode Lotteries raise funds
to support charities and NGOs that
are dedicated to a world in which
all people, animals and plants can
live healthily and are treated justly
and with respect. In addition, the
lotteries provide a platform for
increasing awareness for the work
of their beneficiaries.
Lotteries
to support charities
The Dutch Postcode Lottery
(Nationale Postcode Loterij)
was launched in December
1989 and has grown phenomenally ever since. By December
2013, 2,638,049 players were
taking part with 4,492,775 lottery tickets. Thanks to this success, People’s Postcode Lottery
launched a pilot in the North
East of England in August 2005.
This was followed in Sweden a
month later in September 2005,
and 1,836,685 tickets had been
sold by the end of 2013 by the
Svenska PostkodLotteriet. People’s
Postcode Lottery launched in
Scotland in 2008 following the
success of the pilot, and in Wales
and England in 2010. The British
lottery now has a total of 397,896
players playing with 489,188 tickets.
8
Postcode
The principle of the lottery is simple, attractive and the same for
each country. The lottery ticket
number is based on the player’s
postcode plus a three-digit personal number. The ticket is paid
monthly in advance and lucky
neighbours win together when
their postcode is drawn. Winning
together means that an entire
street or neighbourhood wins. This
winning together concept makes
the Postcode Lottery the first innovation in lotteries since the Lotto
was invented 400 years ago.
Winning together
The idea of winning together is
strengthened by the giving side of
the lotteries: the distribution of
proceeds to charities. Although
the player may not always win, the
charities always do. All Postcode
Lotteries contribute a percentage
of ticket sales to charities. Charity
organisations working towards a
just and greener world and active
in areas which the players like to
support qualify for support from
the lotteries. Supported charities
have a great deal of freedom in
how they spend the money. They
are the experts in spending the
financial support properly, allowing them to invest money in the
areas that need it the most. It is the
I
feel courageous
b fun
like sharing
am sustainable
Core values
Right from the start, the employees of Novamedia/Postcode
Lotteries were inspired by four words. And these words, these
values, continue to ensure that the heart of the Postcode
Lotteries in Great Britain, Sweden and the Netherlands keeps
beating strongly:
Courageous
We have the courage to act outside the established framework
and come up with solutions that others have not yet tried.
Fun
Players have fun and win great prizes, and we enjoy our work too!
Through the charitable organisations, we make people and planet
happy with our support.
Sharing
Our winners share the prizes. Our beneficiaries share in the
lotteries’ net contributions, and they, in turn, share them with
their own beneficiaries. We share our knowledge and skills with
each other. And all of this is for the benefit of the planet that we
share together.
Sustainable
We strive for sustainability in everything we do, from the way we
act to the way we work.
Winning together in Peterlee, Great Britain.
lotteries’ ambition to be a reliable,
long-term funding partner.
Awareness
As part of their mission, the
Postcode Lotteries provide players with information about the
charities they support. Players
find information on all supported
charities on the lotteries’ and
grant-giving trusts’ websites and
their work features in magazines
and newsletters sent to the players. TV game shows and special
documentaries feature the work of
the charities too. Moreover, players
are encouraged to use the charities’
services or can win prizes provided
by them, such as tickets for museums, flower shows, nature reserves
or zoos.
Differences
The Postcode Lotteries may differ
in structure and operation due to
different lottery and broadcasting
rules and maturity in the market.
Novamedia searches for the best
ways to implement the format.
The legal minimum contribution to good causes differs from
country to country. This is 20%
in Great Britain and 50% in the
Netherlands. In Sweden there is
no fixed percentage but the licence
requires that a reasonable share
goes to good causes. In 2013, this
percentage for Sweden amounted
to 32%. In Great Britain the charity
contribution went up to 22% and
to 25% in 2014.
The Postcode Lotteries would
ultimately aim to achieve a fixed
percentage of 40% for all countries. With a percentage of 40%
for prizes and 20% for recruit-
ment and costs, that offers the
best opportunities in the lottery
market. This would finally enable
the Postcode Lotteries to fund and
support more charities.
Media
There is a big difference between
the lotteries in terms of access
to the media, and to television
in particular. In the Netherlands
and Sweden, the Postcode Lottery
is primarily a television lottery.
Full attention is given to both
the winners and the charities in
their own and sponsored television programmes. That helps to
recruit players who then take out a
subscription to the lottery via the
post, Internet or telephone.
Britain is more regulated and
therefore here the Postcode Lottery
is promoting winners and charities
in traditional advertising air time.
Particularly last year, a solution
has been found for this by using
infomercials on Direct Response
TV (DRTV).
Distribution of
funds of People’s
Postcode Lottery
People’s Postcode Lottery, which is
regulated under the Gambling Act
2005, operates under two sets of
licences: one set is owned by the
growing number of grant-giving
trusts, which promote the lottery,
and one set is owned by the lottery
operator, Postcode Lottery Ltd, a
Novamedia subsidiary which does
all operational work and sells the
tickets.
The ticket sales of specified draws
go to the trust responsible for promoting these draws. Each trust’s
income is legally maximised to £10
9
Winning together in Vadstena, Sweden.
Million, which is distributed as
40% prize fund, 25% charity proceeds and 35% operational costs.
With the growth of the lottery,
there will be more money for more
charities.
A ticket costs £2 per draw and
a player pays £10 for 5 draws
Key elements of the
Postcode Lottery’s success
Format
Execution
• A revolutionary new lottery • Database-driven, based on formula; the first new lottery strong IT platforms
concept in 400 years
• Interactive direct marketing
• Winners are clustered
geographically
• Subscription system
• Widely respected
beneficiaries
• Widely respected
• TV formats: successful
ambassadors
information and game shows
• Charity-related information
Credibility
Media
10
monthly. The proceeds of every
draw are for one specific charitable
trust. The Boards of Trustees of
each trust decide how funds are
allocated to charities. All trusts are
audited by an independent auditor.
Distribution of funds
of the Svenska
PostkodLotteriet
The Swedish Postcode Lottery
combines a strong business
concept with a social ambition.
Responsibility for these two facets is shared between Novamedia
Svenska PostkodLotteriet AB and
Svenska PostkodFöreningen.
The Swedish Postcode Lottery
operates on the Swedish regulated
gambling market. The business
is run by Novamedia Svenska
PostkodLotteriet AB, which holds
the commercial risk and provides
the capital required for operating
the lottery.
The Swedish Postcode Association
holds the lottery licence. All beneficiaries of the lottery are members
of the Association.
The Board of the Association is
composed of leading representatives from society. Based on recommendations from the Charity
Department, the Board decides on
the addition of new beneficiaries
as well as how the proceeds are to
be distributed between the beneficiaries.
Winning together in Udenhout, the Netherlands.
Distribution of
funds of the Dutch
Postcode Lottery
In the case of the Dutch Postcode
Lottery, recruitment and distribution go hand in hand. This is also
one of the reasons behind the success of the Dutch Postcode Lottery
in the Netherlands. It is efficient.
Finally, the organisation acts very
decisively. The highest executive body in the organisation, the
Supervisory Board, decides how
funds will be distributed every
year. Long-term contracts are
concluded with most beneficiaries, guaranteeing our support for a
longer period.
‘Baie dankie, Postcode Lottery’
Our ambassador Desmond Tutu, emeritus archbishop
and winner of the Nobel Peace Prize gave a very inspiring
speech during the Dutch Postcode Lottery’s Charity Gala,
in which he thanked the lottery and encouraged it to go
further.
‘One thing I hold true is that even in times of
strife we recognise that, as human beings,
you and I are really made for laughter. We are
made for caring. That’s when we really feel
good about ourselves. Not when you are doing
something for yourself, it’s when you reach out
to others that you find an extraordinary kind of
fulfilment. And on behalf of the very many you
help in so many parts of the world, I say: Baie
dankie.’
‘The Postcode Lottery helped God to make God’s world a caring world.’
11
CHAPTER 4
Great Britain:
People’s Postcode Lottery
Statement of income and expenditure for 2013 (in 1,000 pounds)
2013
£
£
46,761
Income
2012
%
£
100.0%
£
%
30,453
100.0%
Contribution to beneficiaries
People’s Postcode Trust
Postcode Care Trust
Postcode Green Trust
Postcode Culture Trust
Postcode Animal Trust
Postcode Global Trust
Postcode Heroes Trust
1,616
1,654
1,501
1,492
585
1,780
1,614
2,016
1,394
1,977
1,529
-
Total contribution to beneficiaries
10,243
21.9%
6,916
22.7%
Prizes
20,151
43.1%
12,879
42.3%
Marketing and organisation costs
16,366
35.0%
10,658
35.0%
Corporation tax
0
0.0%
0
0.0%
Result after corporation tax
0
0.0%
0
0.0%
Expenses
12
Money for charities
People’s Postcode Lottery,
just like its sister lotteries,
is dedicated to raising vital
funds and awareness for
charities and good causes.
As of 2013, £34.3 Million
has been raised by our
players. From April 2013
onwards, the percentage
from every ticket going to
charity increased from 20%
to 22.5% with £10.2 Million
awarded to good causes.
This, along with more
people playing the lottery,
resulted in a 42% increase
in funds available.
Funds generated by players are
distributed by seven charitable
trusts that award regular grants to
a range of good causes.
These are: Postcode Green Trust,
Postcode Care Trust, Postcode
Culture Trust, Postcode Animal
Trust, Postcode Heroes Trust,
Postcode Global Trust and People’s
Postcode Trust.
At least 45p from every £2 ticket
supports one of these trusts.
Postcode Global Trust marked an
exciting first for lottery players in
Britain with funds supporting good
causes internationally.
More than 1,100 projects have
benefitted from funding of up
to £10,000. Apart from projectspecific support, all funds awarded
remain flexible so that the charity
can spend funds where and how
they wish. This is very special
in the funding world and allows
charities to seek other opportunities for match funding.
POSTCODE
GREEN
TRUST
Canal & River Trust Friends of the Earth Scotland
Kew Foundation Northumberland Wildlife Trust
Royal Botanic Garden Edinburgh
Scottish Wildlife Trust Wildlife Trusts Wales
Woodland Trust Scotland
WWF Scotland Yorkshire Wildlife Trust
Yorkshire Dales Millennium Trust
Dream Fund
Small Grants Programme
Year long partnerships
Vote That Counts
POSTCODE
CARE
TRUST
Children 1ST Children North East
Daisy Chain Dementia Adventure
Depaul UK Magic Breakfast
Missing People
Whizz-kidz
POSTCODE
HEROES
POSTCODE
CULTURE
TRUST
TRUST
Johan Cruyff Foundation
Tottenham Hotspur Foundation
Maggie’s Cancer Caring Centres
Ellen MacArthur Cancer Trust
Girlguiding
mac birmingham National Galleries of
Scotland National Museums Scotland
National Museums Wales
National Trust Science Museum
Group Sistema Scotland
V&A at Dundee
Youth Music
POSTCODE
GLOBAL
POSTCODE
ANIMAL
TRUST
Riding for the
Disabled Association
Dogs Trust
TRUST
British Red Cross
The Clinton Foundation Medecins
Sans Frontiere Ndlovu Care Group
Opportunity International
War Child
WaterAid
Each trust awards funds to a range of good causes.
13
Postcode
Green Trust
WWF Scotland
Support to date: £714,763
WWF believe in a future where
people and nature thrive.
WWF has secured strong commitments to improving European
marine legislation to ensure a
long-term future for marine life
and the communities that rely on
this. The charity has expanded
Earth Hour in Scotland, being the
first country to secure 100% support from local authorities. Even
Edinburgh Castle and the Forth
Rail Bridge switched off their lights
to show the world that Scotland
demands strong action on climate
change.
Charities supported by players of People’s Postcode Lottery celebrate 2013 awards.
Postcode
Care Trust
Missing People
Support to date: £2,335,777
Missing People offers a lifeline for
the 250,000 people who go missing every year. Missing People
recruits volunteers across the UK,
sets up community search groups,
and ensures that its helpline is
Henry Shelford of Missing People: “The players’
support is flexible, which means we can use it
on our most urgent projects and adapt swiftly to
changing situations or needs.”
14
available 24/7. In particular, this
support means a missing child,
who is alone and afraid, can find
help as they endure their darkest hour. This is all made possible
thanks to players’ support.
Judy Hills of WWF Scotland: “The knowledge
that there is a long-term commitment in place
is really unique and refreshing. This support
gives us the freedom to focus on some of the most
pressing environmental issues facing Scotland
and the rest of the world.”
Frank Fletcher of Ellen MacArthur Cancer
Trust: “Having guaranteed support for the foreseeable future has allowed us to be bolder and
focus on what we want to achieve. We now look
at new match funding opportunities, something
that has previously been a distant dream.”
Postcode
Heroes Trust
The Ellen MacArthur
Cancer Trust
Support to date: £160,818
The Ellen MacArthur Cancer Trust
takes young people sailing to help
them regain confidence, on their
way to recovery from cancer.
With the support of players of
People’s Postcode Lottery the Trust
has set up a brand new hub in
Largs, Scotland. Additionally, lottery funding has enabled the Trust
to launch ambitious plans to double the number of young people
it works with over the next three
years.
Postcode
Culture Trust
National Galleries
of Scotland
Support to date: £566,513
Family fun at the National Galleries.
The National Galleries of Scotland
cares for, develops, researches and
displays the national collection
of Scottish and international art.
Its fundamental aim is to engage,
inform and inspire.
Invaluable funding provided by
lottery players enables National
Galleries to continue to provide
access to art and activities for more
families, schools and community
groups across Scotland.
Postcode
Animal Trust
Lottery players love animals,
which is why the formation of
Postcode Animal Trust has been
welcomed. One of the first beneficiaries of Postcode Animal Trust
was Dogs Trust, a charity that
helps our canine friends.
Postcode
Global Trust
In 2013, Postcode Global Trust
was launched. One of the first
Country Director Annemiek Hoogenboom (right) and Managing Director
Jo Bucci (left) present President Bill Clinton with £500,000 for the Clinton
Foundation on behalf of players.
beneficiaries of this trust is the
Clinton Foundation. Created by
President Bill Clinton, the foundation’s mission is to “strengthen
the capacity of people throughout
the world to meet the challenges
of global interdependence.” As
part of their Anchor Farm Project
in Malawi, over 21,000 farmers
Dogs Trust, one of the first beneficiaries of Postcode
Animal Trust, was awarded £100,000.
now have access to improved soy
seed and training in advanced
agronomic techniques, and direct
access to a domestic bulk buyer
of their soy. Postcode Global
Trust has awarded the Clinton
Foundation £500,000.
People’s
Postcode Trust
Established in 2009, People’s
Postcode Trust funds community
groups and charities through
grants of up to £10,000. To date,
an amazing £7,323,354 has been
awarded to 1,121 projects working
in the heart of communities across
Scotland, England and Wales.
In 2013, the Trust awarded more
than 210 grants to groups delivering a wide range of community
projects from gardens to sports
coaching to healthy eating programmes.
You will find an overview of all charities in the back of this annual report.
See www.postcodelottery.co.uk for a description of all charities.
15
Dream Fund
Now in its fourth year, the Dream Fund delivers a generous funding pot of £500,000 to imaginative collaborative
projects from charities, community groups, social enterprises and voluntary organisations. This year the fund
attracted over 650 applications – four times as many as
in 2012.
and Abducted Children Together
received £225,000. Backed by location-specific technology delivered
by Groupcall, a company founded
by Sir Bob Geldof, the project will
bring agencies, police forces and
communities together. It will also
provide parents with information
so that they can ensure their child
remains as safe as possible.
2013 Dream Fund
winners
Enable Scotland and Impact Arts
Hazeldene Horticulture Project
Awarded £98,639
Hazeldene Horticulture is a plant
nursery that uses gardening to
offer life-transforming opportunities for young people with learning
disabilities. Launched in October
2013, this social enterprise now
employs eight people with learning
disabilities and is aiming to deliver
employment and training opportunities for 44 people each year.
Blackburne House for Women
and British Beekeepers
Association
The Bee Project Awarded
£85,979
The Bee Project makes owning
a beehive easy, popular and fun
across urban Merseyside by giving
out flat-pack beehives, beekeeping
starter kits and delivering education and training courses. Thanks
to the Dream Fund, 45 people
have been trained as beekeepers
and 20 apiaries have been created
across Merseyside.
Every child in Glasgow under four on a bike is the aim of one 2014 Dream
Fund winner.
This year’s winners!
The judges awarded two inspiring
partnerships each over £220,000.
With the Commonwealth Games
just round the corner, the first
winning project aims to get every
child under four years old on a
bike in Glasgow. Bringing together
The Cyclists Touring Club, Play
Scotland, Cycling Scotland and the
Glasgow Bike Station, the award
of £231,957 will support 50 com16
munity organisations, including
nurseries, playgroups, disability
support groups, health and medical centres and community centres
across Glasgow by creating a group
of cycling ambassadors. These will
reach into every family in their
community and get them cycling.
The second award goes to the
Child Rescue Project, which harnesses new technology to maximise efforts to locate missing children. Missing People and Parents
Missing People and PACT celebrate winning this year’s Dream Fund.
Wild Things and Whale and
Dolphin Conservation
Moray Firth Coastal Classroom
Awarded £74,069
Manchester International Festival
and The Biospheric Foundation
The Biospheric Project Awarded
£91,121
The Moray Firth Coastal
Classroom project is an innovative environmental education programme that uses natural coastal
resources to share the wonder of
the marine world with school children. Throughout 2013, 485 primary school pupils across North
East Scotland took part in the
Coastal Classroom project.
This project brings together local
people to create an urban farm in
Manchester. Planting and growing
activities were delivered alongside
workshops and group activities on
themes such as healthy cooking
and food growing. The Biospheric
Project was showcased as part
of the Manchester International
Festival 2013 and more than 4,000
people have been directly involved
in it.
People’s Postcode
Trust Funded
Projects
Small Grants
Name of Project Location Amount Awarded
England
Action for Asperger’s
Age UK Milton Keynes
Age UK Wirral
Alzheimer’s Society
Ashfield Road Allotment Association
Autism Initiatives
Bideford Bay Surf Life Saving Club
Birmingham Sports and
Education Foundation
Blind Life in Durham
Brandwood Community Centre
Burnley Tornados
American Football Club
Burwell Community Sports Centre Campaign for Learning
Carers Federation
Carers Lewisham
Castel Froma
Chabad Lubavitch of Buckhurst Hill
Clapton Common Boys Club
Petersburgh
Milton Keynes
Wirral
London
Liverpool
Liverpool
Exeter
£5,000
£10,000
£10,000
£2,500
£2,000
£10,000
£6,500
Birmingham
Durham
Birmingham
£6,790
£1,983
£9,000
Burnley
Burwell
Lancashire
Nottingham
London
Leamington Spa
Essex
London
£2,000
£5,500
£9,903
£1,678
£3,860
£7,686
£2,000
£5,700
Corner Nine Arts Project
London
£6,253
Cruse Bereavement Care
South Hampshire Branch
South Hampshire
£750
Kent
£8,000
Dandelion Time
Deaf Children North West
Blackburn
£9,979
Sussex
£3,700
Earth Restoration Service
East Riding Electric Eels
Powerchair Football Club
Hull
£2,000
£1,548
Eathorpe Allotment Garden Association Midlands
Ecoactive Education
London
£7,698
London
£2,000
Edmonton Cricket Club
Elevating Success
Croydon
£9,765
Enterprising Futures
Stoke on Trent
£2,000
Brighton
£1,998
Fighting Chance Project
Foundation of Light
Sunderland
£10,000
Friends of Little Vikings
Watchet
£5,398
Gloverspiece Mini Farm
Worcestershire
£10,000
Green Corridor
Southall
£9,955
Greenbank
Liverpool£2,330
Groundwork London
London £10,000
Groundwork Northamptonshire
Northhampton
£10,000
Harborough Screen CIC
Harborough
£2,000
Heeley City Farm
Sheffield
£8,077
Helen Rollason Cancer Charity
North Middlesex
£2,000
Hertfordshire Practical
Parenting Programme CIC
Hertfordshire
£1,747
Home-Start Chelmsford
Chelmsford
£2,000
Home-Start Richmond Upon Thames
Richmond Upon Thames £8,000
Hook Allotment Association
Hampshire
£1,989
KidsOut
Bedfordshire£2,500
Kingsway Dance Group
Bristol
£2,000
Laburnum Boat Club
London
£8,699
Life Education Centres West Midlands Birmingham
£10,000
Little Owls Pre-School
Plymouth
£10,000
Long Lane Pasture Trust
London
£3,950
Madeley Community Orchard
Telford
£2,000
at Bartlett Gardens
Manchester Friends of the Earth
Manchester
£650
Marrick Priory Outdoor Education
Richmond £2,500
and Residential Centre
Martha Trust
Kent
£8,289
Ministere De La Reconciliation
London
£2,000
MS Therapy Centre Oxfordshire
Oxfordshire
£9,000
Narthex Sparkhill
Birmingham
£2,127
National Advocacy Youth Service
Birmingham
£9,900
North Staffs Special Adventure
Newcastle£9,607
Playground
Nuneaton and
Bedworth Healthy Living Network
Coventry
£9,520
Organiclea Community Growers
London
£1,995
Pinefleet Wolfreton Girls
Hull
£800
Positive East
London
£5,000
Potten End Cricket Club
Hempstead
£1,699
[email protected] £9,723
Royal Voluntary Service
London
£9,906
Sefton Women’s and Children’s Aid
Liverpool
£1,641
17
Trees for Cities
Urban Wilderness
Community Garden
Vauxhall City Farm
Welcome Community Centre
Worth Unlimited
Yorkshire Air Ambulance Charity
Zoological Society of London
Nottingham
£5,000
London
London
London
West Midlands
West Yorkshire
Surrey
£2,000
£6,276
£9,939
£2,772
£8,000
£5,726
Scotland
2013 Dream Fund winner, The Moray First Coastal Classroom is an innovative environmental programme for young people.
Seiken Sports Club
Service by
Emergency Rider Volunteers
Sheppey Social Enterprise
Simply Counselling
South Holland
Enterprise for the Disabled
Southern Holderness
Resource Centre
Squirrels Day-care and Preschool
SureStart BHT Children’s Centres
Surfers Against Sewage
The Air Ambulance Service
The Arts Depot Trust Ltd
The Beech Holme Tandem Club
The Benjamin Foundation
The Brendoncare Foundation
The Guide AssociationLeicestershire Topstones Act
The Kibworth Band
The Levels Scout Group
The Lord’s Taverners
The Pirate Castle
The Project
The Vineyard Arches Trust
The Voice That Makes A Difference
The Water Adventure Centre
Totnes Allotment Association
Toyhouse
18
Ilford
Gravesend
Queenborough
Devon
Spalding
North Humberside
Hampshire
Bradford
Bradford
Warwickshire
London
Hull
Norfolk
London
£2,000
£10,000
£1,656
£1,982
£6,993
£2,000
£1,000
£9,225
£10,000
£10,000
£3,000
£2,000
£10,000
£4,634
Leicester
£9,596
Leicester
£2,000
Somerset
£1,163
London
£6,000
London
£10,000
London
£1,800
Nottingham
£9,920
Northampton
£5,988
Manchester
£5,797
Devon
£1,559
London£9,929
26th Dundee Scout Group
Amnesty International UK
Section Charitable Trust
Bannockburn
Group of Riding for the Disabled
British Wireless Fund for the Blind
Callander Youth Project Trust
Central Scotland Forest Trust
Centre for Underfives
CLAN Cancer Support
Community treeCycle
Deaf Action
Douglas Park Nursery
Dundee Celtic Boys Club
East Pollokshields Mobile Crèche
Ecas
Epilepsy Scotland
Forfar Albion Junior Football Club
Fraserburgh Development Trust Ltd
Gardening Leave
Garvald Glenesk
Glasgow Women’s Aid
Gorbals Youth Run Drop In Cafe
Gowrie Care
Hanover Residents Social Club
High Blantyre
Autistic Base Supporters
Houston Play Park
Improvement Group
Inverkeithing
Hillfield Swifts Football Club
Inverurie Scout Group
Lamont Farm Project
Lenzie Youth Club
Little Steps
Maryhill and Possilpark
Citizens Advice Bureau
Motherwell Football Club
Community Trust
Ocean Youth Trust Scotland
Ochil Leisure Enterprises
Pathhead and
District Community Association
Play-Base Edinburgh
Playtime Playgroup
Dundee
Edinburgh
£10,000
£2,519
Stirling
£9,932
Scotland Wide
£3,000
Stirlingshire
£9,920
Lanarkshire
£6,053
Glasgow
£2,000
Aberdeen
£2,000
Perthshire
£2,000
Edinburgh
£6,318
Largs
£10,000
Dundee
£1,700
Glasgow
£10,000
Edinburgh£1,530
Edinburgh
£2,000
Forfar
£2,000
Aberdeenshire
£3,955
Renfrewshire
£8,416
Midlothian
£10,000
Glasgow
£10,000
Glasgow
£5,705
Edinburgh
£500
West Lothian
£2,000
Glasgow
£2,000
Renfrewshire
£2,000
Inverkeithing
Aberdeenshire
Erskine
Glasgow
Edinburgh
£6,564
£1,950
£3,000
£500
£5,150
Glasgow
£9,825
North Lanarkshire
Largs
Clackmannanshire
Midlothian
Edinburgh
East Lothian
£8,910
£10,000
£6,234
£7,422
£4,000
£7,000
Plus (Stirling) Ltd
Quarriers
React
Riding for
the Disabled Glasgow Group
Sandyhills High flats
Tenants Association
Sapphire Gymnastics Club
Scottish Hockey
Shitokai Scotland Renfrew
South Ayrshire Women’s Aid
St Andrews First Aid
Steins Thistle Club
Take One Action Film Festivals
Talk Now
The Conservation Volunteers
The Ecology Centre
The Factory Skatepark
The Field Group Duddingston
The Glenurquhart Care Project
The Hawkhill
Community Association
The Teapot Trust
The Yard Adventure Centre
Thistle Foundation
Transition Town Forres
Trees for Life
Trust Rugby International
Tullis Russell Youth Band
Ullapool Visual Arts
Venture Trust
West of Scotland
Wheelchair Sports Club
Wishaw Wycombe Wanderers Girls Academy
Women’s Aid South Lanarkshire
Stirling
North Ayrshire
Scotland wide
£3,089
£4,892
£3,097
Glasgow
£1,770
Glasgow
Glasgow
Edinburgh
Glasgow
Ayrshire
Edinburgh
Stirlingshire
Scotland wide
East Kilbride
Aberdeenshire
Fife
Dundee
Edinburgh
Inverness
£1,800
£7,833
£1,430
£2,000
£10,000
£2,000
£2,000
£10,000
£7,000
£9,488
£9,268
£4,400
£1,380
£3,000
Clackmannanshire
Edinburgh
Edinburgh
Edinburgh
Morayshire
Inverness
Ayrshire
Fife
Ullapool
Strathcarron
£6,000
£2,000
£8,111
£10,000
£10,000
£6,062
£7,000
£2,000
£9,917
£10,000
Glasgow
£4,500
Lanarkshire
Lanarkshire
£2,000
£6,689
Wales
Age Concern Cardiff &
The Vale of Glamorgan
Bellevue Playgroup
Brecon Athletic Club
British Driving Society
North East Wales
Briton Ferry Town Cricket Club
Bryncoch Under 13’s
Rugby Union Team
Wrexham
West Glamorgan
£2,000
£2,000
West Glamorgan
£1,088
Cardiff Institute for
the Blind Incorporated
Cory Band
Crynant RFC Juniors
Cwmbran Youth Netball Club
Cylch Meithrin Cwmbran
Cylch Meithrin Pentre’r Eglwys
Cardiff
Mid Glamorgan
West Glamorgan
Gwent
Gwent
Mid Glamorgan
£2,078
£5,000
£1,636
£1,500
£3,660
£5,000
Cardiff
Wrexham
Brecon
£896
£500
£700
Friends Of Abergele Parklands
Holyhead Sea Cadets Unit No. 183
Home-Start Butetown
Grangetown Riverside
Hope Hawks
John Muir Trust
Kemistry
KIM Inspire Social Enterprises
Llamau
Llanfyllin Dolydd
Building Preservation Trust
Llanilleth Institute
Movers and Shakers
Ms Society Montgomery
Papworth Trust
Pembroke 21C
Community Interest Company
Play Radnor
Resolven Mini’s RFC
Rhyl Raptors
Wheelchair Basketball Club
Rsd Gymnastics Club
SOLAS
St John Cymru Wales
The Garnsychan Partnership
The Penytrip Project
Woody Workers
YogaMobility
Clwyd
Isle Of Anglesey
£1,379
£1,220
Cardiff
£5,000
Wrexham
£1,276
Clwyd
£4,623
Gwent£750
Clwyd
£2,000
Gwent£5,000
Powys
£4,000
Gwent
Llanidloes
Powys
£2,000
£1,727
£4,989
Pembroke
Powys
Neath
£1,951
£4,273
£1,782
Rhyl
£2,000
Pontypridd
£1,000
Cardiff£2,000
Cardiff
£4,836
Gwent
£2,011
Gwynedd
£1,000
Gwent
£2,000
Cardiff £3,373
Year Long Partnerships
WWF Scotland
Tottenham Hotspur Foundation
Scotland wide
London
£40,000
£48,840
Vote That Counts
Alzheimer’s Scotland
£3,000
Mayhew Animal Home
£10,000
Alzheimer’s Society
£7,000
Multiple Sclerosis Society
£10,000
NSPCC£10,000
PDSA£50,000
RNLI£10,000
19
Players and Winners
With 653,124 winners and a total of 489,188 tickets
sold in 2013, this has been a record breaking year for
People’s Postcode Lottery. In the last 12 months, our
charity lottery has increased its active tickets by an
incredible 61%.
The Prize Plan
How to play?
A large part of this success revolves
around our efforts to bring players,
communities and the good causes
they help closer together, while
offering appealing monthly, weekly
and daily cash prizes.
This winning formula has seen
players of People’s Postcode
Lottery generate an amazing
£34.3 Million in the last 8 years.
Each lottery ticket costs £2, and
there are five draws every month.
Players play with their postcode
and this is their ticket. They register to play online, by telephone or
via our direct marketing materials
inserted in a wide range of local,
regional and national publications.
Players can pay for their ticket in a
number of different ways, including Direct Debit, a credit card or
PayPal. Any prizes are paid directly
into the winner’s account.
European Postcode
MILLIONS
July
September
Postcode
This year, six Postcode Millions
were held where winners shared
£2 Million. Players with the full
winning postcode walked away
with the lion’s share of the prize
pot.
This year also showed that if you
win once, you can win again when
players in Port Talbot won two
Postcode Millions in 12 months.
The impact of the first event on
sign ups in the area was evident
with seven times more winners the
second time around. Two lucky
ladies in Troon also won for a
fourth time in three years!
European
Postcode Millions
Winning postcodes in our Postcode
Millions were scattered across
Britain.
20
Our European Postcode Millions
draws are another great way
for our players to win and cel-
Every month
MILLIONS
£100,000
£2 MILLION
February
April
for the winning postcode
Monthly
June
£2 Million £2 Million £2 Million
August
October
BMW 1 Series
for one lucky winner!
December
£2 Million £2 Million £2 Million
5:30pm
Saturday
Friday
£1for,000
every
winning ticket
Postcode Millions
November
£3.2 Million £3.2 Million £2.9 Million
Sunday
6,000
postcodes win £5
per ticket
£10,000
for every winning ticket
Thursday
£1for,000
every
Monday
Tuesday
£1for,000
every
£1for,000
every
winning ticket
winning ticket
Wednesday
£1for,000
every
winning ticket
winning ticket
Winners every day!
Prizes every day remain a strong part of why people play with us.
ebrate together. This year, there
were four winning postcodes in
Britain, reaching from Draycott in
Derbyshire to Rhyl in North East
Wales to Troon in Ayrshire and
North Shields.
TV Advertising
(DRTV)
Direct Response TV is People’s
Postcode Lottery’s secret weapon.
We broadcast high volume,
selected daytime commercials
across digital channels. In 2013,
our commercials showed a
varied mix of many winners’ emotional reactions to receiving their
cheques, presented by our trusted
and enthusiastic ambassadors. The
response is measurable and kept
the phones busy and the online
team on their toes. The commercials reached over 47 million people - almost three quarters of the
UK’s population and have proved
a huge hit with the viewers, who
started talking about the adverts
on Twitter and Facebook. Our own
winning players have become our
Winners in Ayrshire share £2 Million and celebrate together.
best marketing tool recruiting new
players as well as building brand
awareness, which rose to over one
quarter of the population. Whether
you are a player or not, you’ve
heard about People’s Postcode
Lottery in Britain.
eGaming
This year, attention was given to
developing our eGaming. This is
another avenue for charity support with 10% of net profit going
to good causes. The results have
grown 100%.
Delighted player, Ranjit Virdi, jumps for joy after winning £100,000 and a
brand new BMW.
Social Media
Social media remains a key channel
to engage with players and potential players. Facebook and Twitter
in 2013 saw millions people learn
or gain awareness of People’s
Postcode Lottery in 2013. Part of
this success has been the frequent
‘online conversations’ with fans
and followers as well as specific
online competitions offering free
and additional chances to win.
Vote that Counts
Vote that Counts, a national competition in which the public vote
for their favourite charity, ran
nationally for the first time in
2013.
21
Lucky players in Port Talbot celebrate a Postcode Millions event for the second time in two years.
Our famous winner shouts “Derek,
we’re going to Benidorm.”
Following on from previous successes, 83,000 votes were received
for charities competing for
£100,000. The campaign was led
by People’s Postcode Trust working with The Daily Mirror. We saw
26 million people reached through
Twitter alone because Hollywood
heavy weight Katherine Heigl and
comedian Eddie Izzard lent their
support. The People’s Dispensary
for Sick Animals (PDSA) walked
away with the grand prize of
£50,000 after managing to secure
28% of the votes.
Who are our players?
61%
female
61%
ticket
increase
39%
male
Deputy Head of charities, Kate Pearson (r) helps Street Prize Presenter Judie
McCourt launch Vote that Counts.
22
Celebrities tweet their support for their favourite
charities in Vote that Counts
Navratilova
Stephen Fry
Celebrity Ambassadors
Britain’s best-loved celebrities are helping to raise the profile of
charities supported by our players. Here’s what they say.
Sir David
Attenborough,
Broadcaster and
Naturalist:
“I am thrilled that
funds raised by
players of People’s
Postcode Lottery
are helping Kew to
conserve the UK’s
trees and to combat
the risks posed to our natural heritage.”
Jermain Defoe,
Professional
Footballer and
Ambassador,
E18HTEEN
Project and
the Tottenham
Hotspur
Foundation:
“Thank you players of People’s
Postcode Lottery for this fantastic award.
It is going to change many lives so thank
you on behalf of everyone involved with
E18HTEEN.”
Lorraine Kelly,
TV presenter:
“The support of
players of People’s
Postcode Lottery
for Missing People
now means that
more children can
be reunited with
their family, more
vulnerable adults
can be found safely and that we all have
the peace of mind of knowing that if it
happened to us, we would not be alone.”
Dame Ellen
MacArthur,
Sailor and founder
of the Ellen
MacArthur Cancer
Trust:
“Support from
players of People’s
Postcode Lottery
has made our
dream of opening a
second sailing hub a reality. It will transform the lives of so many young people
across the country who are recovering
from cancer and leukaemia.”
Eddie Izard
People’s Postcode Lottery Ambassadors
Fiona Phillips,
People’s Postcode Lottery
Ambassador:
“What the lottery does to support
communities is amazing. This
passion really is a combination of
the team behind the Lottery, the
charities and the original founders,
and it is a real pleasure to become
a part of it and champion this fantastic work.”
Judie McCourt,
Street Prize Presenter:
“Although giving out fantastic
cheques is the best part of my job,
it’s really great to see the wonderful work being done by charities
supported by our players. I feel
so proud to be part of People’s
Postcode Lottery where players
and charities win together.”
Scott Quinnell,
Street Prize Presenter and Rugby
Legend:
“People’s Postcode Lottery really
is a fantastic way to give to charities. When I speak to winners, they
always love the fact that they are
supporting fantastic causes and yet
have lots of chances to win.”
23
CHAPTER 5
Sweden:
Swedish Postcode Lottery
Statement of income and expenditure for 2013 (in 1,000 euros)
2013
€
2012
%
€
%
Income
405,751
100.0%
346,706
100.0%
Other income
2,611
0.6%
2,225
0.6%
Total income
408,362
100.6%
348,930
100.6%
Contribution to beneficiaries
128,216
31.6%
115,879
33.4%
Prizes
163,653
40.3%
138,692
40.0%
Marketing and organisation costs
117,240
28.9%
95,190
27.5%
Financial income (-) and expenses
-747
-0.2%
-830
-0.2%
Corporation tax
0
0.0%
0
0.0%
Result after corporation tax
0
0.0%
0
0.0%
Expenses
24
Charities always win
The Swedish Postcode
Lottery continued to grow
in 2013, raising more than
1 billion Swedish kronor for
charities.
49 Beneficiaries
Over the year 2013, 49 beneficiaries received money directly from
the lottery. The major part of the
contributions to the beneficiaries are unrestricted funding at the
beneficiaries’ discretion, as long
as it is within the predefined field
of charity. The Swedish Postcode
Lottery provides long-term support to organisations working with
human rights, development, health
and research, as well as environment and climate. The Swedish
Postcode Lottery earmarks approximately 18% of the total donation
for beneficiary projects within designated thematic areas.
Nine new
organisations
Nine more organisations were
added to the long list of existing
long-term beneficiaries: Fryshuset,
Civil Rights Defenders, the
Clinton Foundation, the World’s
Children’s Prize Foundation,
the Swedish Brain Foundation
(Hjärnfonden), Keep Sweden Tidy,
Mentor Sweden, Operation Smile
and the Swedish Committee for
Afghanistan.
Fryshuset is often referred to as
the largest youth centre in the
world, but is primarily recognised
for its social work. The organisation is working to enable young
people to develop their own potential and find their way into society.
Civil Rights Defenders is an independent organisation founded in
Stockholm with the aim of defend-
Fryshuset’s vision is built on the belief that we make it possible for young
people to change the world through their passions.
ing human rights, particularly civil
and political rights, and supporting and empowering human rights
defenders at risk.
Civil Rights Defenders strive to defend civil and political rights. The photo
shows Zdravko Cimbaljevic, an HBT activist from Montenegro.
The Clinton Foundation builds
partnerships between businesses,
NGOs, governments and individuals. The foundation’s areas of
interest are climate change, global
health and increasing opportunities for women and girls.
The World’s Children’s Prize
Foundation works to build a more
humane world in support of the
rights of the child. It is the world’s
largest annual children’s rights
educational programme specifically designed for young people.
25
Association, the Alzheimer
Foundation, the Swedish
Rheumatism Association and the
Swedish Heart-Lung Foundation.
Charities for
Children’s Rights
ECPAT Sweden collaborates with
other NGOs, authorities and
industry to fight commercial and
sexual exploitation of children.
Other organisations supported
by the Swedish Postcode Lottery
within this area are Children’s
Rights in Society (BRIS), Friends,
Eriks Development Partner, My
Big Day, Plan Sweden, Star for Life,
Save the Children, SOS Children’s
Villages and UNICEF.
Welfare Charities
Bill Clinton on a working visit with the Clinton Foundation in Malawi.
Health and
Research Charities
Founded in 1951, the Swedish
Cancer Society is an independent
non-profit organisation with the
vision of finding cures for cancer.
The overall aim of the Society is
to achieve a higher survival rate
and a reduction in the incidence
of cancer.
Other organisations promot-
Shankolla from the Thar Desert in Pakistan casts her vote in a ballot box
made from an old tin drum.
26
ing health and research are the
Swedish Childhood Cancer
Foundation, the Swedish
Association for Persons with
Neurological Disabilities, the
Swedish Asthma and Allergy
We Effect is a co-operative development organisation that has acted
and worked with a long-term
approach to effecting change since
1958. Its guiding principle is to
help people to help themselves.
Lottery beneficiaries working in
welfare also include the Swedish
Foundation Nordens Ark is working to save the rarest amphibian in Sweden,
the green toad. Over the last decade, Nordens Ark has released thousands of
young toads in suitable locations.
Sea Rescue Society, the Guides
and Scouts of Sweden, Sweden’s
National Association of City
Missions, the Swedish Outdoor
Association and FUB, the Swedish
National Association for Persons
with an Intellectual Disability.
Charities for
Human Rights and
Development Aid
The Tällberg Foundation is a nonprofit international organisation
that was established in 1981 to
create a platform for a free and
open exchange of ideas and experiences.
Within human rights and development aid, the Swedish lottery
also supports the Red Cross,
UNHCR, Amnesty International,
Diakonia, Kvinna till Kvinna
Foundation (Woman to Woman),
Médecins sans Frontières, the
Hunger Project, Hand in Hand and
WaterAid.
Charities for
Environment and
Planet
Foundation Nordens Ark is a nonprofit foundation working to give
threatened species a future. They
also conduct breeding, research
and education. Some animals are
released into their natural habitats.
Beneficiaries that work for nature
and animals also include the Peace
Parks Foundation Sweden, the
World Wildlife Fund, Greenpeace
and the Swedish Society for Nature
Conservation.
The Swedish Postcode Foundation supports Save the Orang-utan in their work of caring for orphaned orang-utans
and helping prepare them for life in the jungle before reintroducing them back into their natural forest habitat in
Borneo.
Swedish Postcode
Foundation
The mission of the Swedish
Postcode Foundation is to promote
positive change and sustainable
development for people and planet
by offering financial support to
organisations in Sweden and internationally.
Swedish Postcode
Lottery Culture
Foundation
The Swedish Postcode Lottery
Culture Foundation supports
organisations and projects whose
aim is to promote integration and
understanding through cultural
expressions and forms, and to further the knowledge and preservation of cultural heritage.
Lava Dansproduktion has given orphans in Moldavia, Ukraine and Belarus
the opportunity to create and perform a dance/theatre production about the
meaning of a home. The production toured the three countries in 2013.
You will find an overview of all charities in the back of this annual report.
See www.postkodlotteriet.se for a description of all charities.
27
More players…
The Swedish Postcode Lottery keeps growing every
year. By the end of December 2013, 1,010,064 players
were taking part in the lottery with a record number of
1,836,685 tickets. This resulted in more money for charities as well as more money in the prize pot.
By using the potential of the market forces – marketing, television
entertainment and large lottery
prizes – we raise money that
would never have reached the
charities otherwise. And Swedish
players receive information about
these charities.
Players pay by direct debit and are
entered into all the draws of that
month. The winning postcodes
are announced every day. The
‘GrannYra’, the Swedish Postcode
Lottery´s biggest prize, is awarded
to a winning postcode three times
a year.
How to play
PostkodMiljonären
The Swedish Postcode Lottery is
based on the same format as the
other Postcode Lotteries, where
the lottery ticket number is based
on a postcode. The price of a lottery ticket is 160 Swedish kronor
a month, approximately €18.
‘PostkodMiljonären’ continues to
be one of Sweden’s most popular
TV shows, with the 700th episode
being broadcast in December 2013.
This game show, based on the
‘Who Wants to Be a Millionaire?’
format, is broadcast every Friday
Rickard Sjöberg presents PostkodMiljonären.
and Saturday on Sweden’s largest commercial television channel TV4 and is hosted by Rickard
Sjöberg, a well-known Swedish TV
personality.
The Friday show includes a feature
with the weekly draw results and
the postcode prizes, presented by
the Street Prize presenters, who
visit the winning neighbourhood
of the week. The Saturday show
includes a short feature about one
of the charities and also a lucky
winner scooping one million kronor. In October 2013, a number of
special episodes of ‘The Postcode
Millionaire’ were broadcast, featuring contestants representing several of the charities supported by
the Swedish Postcode Lottery. The
winnings in these special episodes
were presented to charities represented in the show.
PostkodLingo
In the new daily word quiz ‘PostkodLingo’, two teams compete to win 50,000 Swedish kronor.
28
A new Postcode Lottery TV format called ‘PostkodLingo’ was
launched on 25 March 2013.
This game show is hosted by
Henrik Johnsson and is broadcast on Swedish channel TV4 at
lunch-time, Mondays to Fridays.
The show features two teams of
two contestants, each of which
attempts to guess five-letter words.
One team can win 50,000 Swedish
kronor. The show also features
short charity inserts. In October
2013, a number of charity/celebrity special shows were broadcast.
Happy winners at the GrannYra in Kristianstad. This time, 18 winners became millionaires.
PostkodLotteriets
MiljonJakten
‘PostkodLotteriets MiljonJakten’
(Hunt for the Millions) continued
in 2013. The episodes were broadcast in April, May and December
on Swedish commercial television
channel TV3. This show featured
an exciting hunt for 10 Million
Swedish kronor hidden in one
of 26 suitcases. This stunning
amount could be won by one person in the studio and one person
at home. Contestants and winners
are all lottery players. The shows
were hosted by Renée Nyberg, a
well-known face for Swedish TV
viewers.
Renée Nyberg presents ‘MiljonJakten’, in which one person in the studio and
one person at home can win 10 Million Swedish kronor.
Prizes
40% of our turnover goes to lottery prizes and the players have a
chance to win every day, all week
long. From Monday to Thursday,
players with the winning postcode
win 5,000 Swedish kronor per
ticket, and those with the winning
postal number win 500 Swedish
kronor per ticket.
Each Friday, the prize for the winning postcode is 100,000 Swedish
kronor per ticket, and the person
whose ticket matches the complete winning number also wins a
Volvo V60. Players with the winning postal number win 10,000
Swedish kronor. Every Sunday, the
prizes are 1,000 Swedish kronor
and 160 Swedish kronor per ticket
29
and sold through direct mail, TV
and radio commercials, telesales
and digital activities, such as
e-mails and online ads. Outdoor
ads complement some of the
campaigns. In 2013, the Swedish
Postcode Lottery had main campaigns every month, except for
April, June and August.
Online Gaming
In the ‘GrannYra’ in April, 261 players shared 60 Million Swedish kronor.
for thousands of ticket holders.
The prizes awarded each Sunday
amount to at least three Million
Swedish kronor.
GrannYra
Three times a year the Swedish
Postcode Lottery’s ‘GrannYra’ is
awarded to a winning postcode.
On 21 April, 261 winners in Hörby
shared 60 Million Swedish kronor.
Seven of them lived in the winning postcode and became millionaires. The second ‘GrannYra’ of
the year took place on 20 October
in Vadstena, where 65 Million
Swedish kronor were shared. The
total number of winners was 208,
of whom seven lived in the same
postcode and became millionaires.
The final ‘GrannYra’ of 2013 was
broadcast on Swedish TV4 on 25
January 2014 when 100 Million
Swedish kronor were shared by
168 winners in Kristianstad. This
30
time, 18 winners became millionaires.
Media Coverage
The ‘weekly prize’ on Fridays
and Saturdays is featured in local
papers in Sweden almost every
week. The ‘GrannYra’, received
plenty of interest in the evening
newspapers and the local media
in the winning cities of Hörby,
Vadstena and Kristianstad. Our
focus on diversity and tolerance in
2013 also garnered positive publicity.
stories, beneficiary projects, and
many fun apps. The Swedish lottery is also present on Twitter,
Instagram and LinkedIn.
Marketing and sales
The lottery tickets are marketed
Since the launch of online Bingo
and scratch cards in January 2013,
these have shown continuous
organic growth. Average daily
turnover doubled in Q4 2013
compared to Q2 2013. A lot of
customers have an account registered on the lottery website. In Q3
2013, we released scratch cards
for mobile phones. Most responses
are received via smartphones and
tablets. Scratch cards are a recruitment product, while Bingo has
rapidly gained a loyal and profitable customer base.
Examples of successful marketing
campaigns are the ‘PostkodSkrapet’
campaign and TV commercials.
The ‘PostkodSkrapet’ campaign
focused on launching the scratch
Social Media
2013 was the year when the
Swedish Postcode Lottery grew
rapidly in social media. By the end
of the year, the Swedish Postcode
Lottery had almost 80,000 fans on
Facebook. Behind this success is
relevant content in many different forms: competitions, winner
Margot Wallström (centre) presents a cheque to one of the nine charity projects that are working for increased diversity and tolerance in Sweden.
card, ‘PostkodSkrapet’, for mobile
phones. During the campaign, a
lot of people played our games and
for most of them this was their
first contact with the lottery.
Diversity
and tolerance
One of the focus areas for the
Swedish Postcode Lottery in
2013/14 was diversity and tolerance (‘mångfald och tolerans’ in
Swedish). The first step of the
JUST NU!
FÅ 2 skraplotter gratis
Winning neighbours in Emmaboda. One of them also won a car.
postkodskrapet.se
Erbjudandet gäller t o m 31/12 2013. Värde 50 kr. Se fullständiga villkor på postkodskrapet.se
The ‘PostkodSkrapet’ was one of the
successful marketing campaigns.
project was to award 60 Million
Swedish kronor, which was shared
by nine charity projects that all
work for increased diversity and
tolerance in Sweden.
did by co-arranging the conference
‘Working for change’, a think-tank
and a five-step programme to promote increased diversity on the
Swedish labour market.
The lottery wants to highlight the
positive aspects of diversity both
within the lottery but also in other
businesses in Sweden, which we
We also want to influence Swedish
society through a dedicated website, a Twitter account and several
press and media initiatives.
Former minister, UN representative and EU commissioner Margot
Wallström is responsible for the
project, which will end in 2014
and then be a natural part of the
ordinary CSR work of the lottery.
Swedish Postcode Lottery TV presenters
The Swedish lottery has four TV presenters, who are the public faces of the lottery.
Sandra Dahlberg
TV presenter, artist
and singer:
‘Most of my life
I’ve been working
with charities and
aid organisations.
Presenting prizes is
really a great job,
from all angles.’
Magdalena Graaf
TV presenter,
writer and founder
of Graaf Sisters
Children Centre in
India:
‘This is the job of
my dreams. I grew
up in a family
involved in charity
work.’
Putte Nelsson
TV presenter, artist
and pianist:
‘It feels so great
to be the one who
delivers good news
to happy winners
all over Sweden.’
Rickard Sjöberg
TV presenter of
‘The Postcode
Millionaire’:
‘I can truly identify
with the lottery
and the idea that
those less fortunate
win at the same
time as I win.’
31
CHAPTER 6
The Netherlands:
Dutch Postcode Lottery
Consolidated statement of income and expenditure
for 2013 (in 1,000 euros)
2013
€
Income
Dutch Postcode Lottery
BankGiro Lottery and FriendsLottery
€
%
605,275
222,388
827,663
73.1%
26.9%
100.0%
581,421
224,912
806,332
72.1%
27.9%
100.0%
-1,570
826,093
-0.2%
99.8%
-2,194
804,138
-0.3%
99.7%
302,638
111,194
413,831
50.0%
50.0%
50.0%
290,710
112,456
403,166
50.0%
50.0%
50.0%
269,629
1,390
271,020
44.5%
0.3%
44.8%
261,339
261,339
44.9%
0.0%
44.9%
-77,725
-1,073
192,222
-12.8%
-0.2%
31.8%
-76,649
184,690
-13.1%
0,0%
31.8%
129,601
4,464
-69,535
64,530
58.3%
2.0%
-31.3%
29.0%
106,516
3,833
-46,050
64,299
47.4%
1.7%
-20.5%
28.6%
-3,593
-2,194
-1,570
-7,357
-0.4%
-0.3%
-0.2%
-0.9%
-3,000
-2,194
-5,194
-0.4%
0.0%
-0.3%
-0.7%
Expenses
Marketing and organisation expenses
Financial income (-) and expenses
Corporation tax
161,782
724
149
19.5%
0.1%
0.0%
156,851
-165
460
19.5%
-0.0%
0.1%
Result after corporation tax
213
0.0%
30
0.0%
Transaction between group companies
Net income
Contribution to beneficiaries
Contribution to Dutch Postcode Lottery
Contribution to BankGiro Lottery and FriendsLottery
Distribution to players in Dutch Postcode Lottery
Prizes and gifts
Charity prizes
Discounts received on prizes in kind and gifts
Charity prizes included in the contribution to beneficiaries
Distribution to players in BankGiro Lottery and FriendsLottery
Prizes and gifts
Charity prizes
Discounts received on prizes in kind and gifts
Charity prizes included in the contribution to beneficiaries
Gambling Tax refund (2007-2011)
Transaction between group companies
32
2012
%
Charities always win
Since it began in 1989,
the Dutch Postcode Lottery
has contributed over €4.1
Billion to charity organisations dedicated to ‘people’
and ‘planet’. It now supports 101 charities worldwide and plays a pioneering
role in the quest for a fair
and enterprising, green and
responsible world.
The licence of the Dutch Postcode
Lottery stipulates that 50% of the
lottery’s revenue will be donated
to charity. Since its inception, our
revenue has grown every year. In
2013, it amounted to a record sum
of over €605.3 Million, representing a total contribution of almost
€302.6 Million to the charities.
This gave us room for new beneficiaries. The total number of charitable organisations supported in
2013 is 101, from which 8 received
a one-off contribution. The lottery
has a licence for 16 draws a year,
the proceeds of which are divided
among the beneficiaries.
Institutional support
The Dutch Postcode Lottery provides long-term institutional support to organisations working in
the areas of poverty alleviation,
human rights, nature conservation, the environment and social
cohesion in the Netherlands. The
Supervisory Board of Holding
Nationale Goede Doelen Loterijen
N.V., which is the umbrella company of the three charity lotteries
in the Netherlands, decides on
the allocation of funds and admits
At the Charity Gala of the Dutch Postcode Lottery, the Peace Parks Foundation received its Dream Fund cheque from
COO Sigrid van Aken (left), Prime Minister Rutte (second from left) and Archbishop Desmond Tutu (centre).
new charitable organisations to the
group of beneficiaries.
Long-term support
The Nationale Postcode Loterij
N.V. has contractual relationships
with its beneficiaries. Their annual
financial donation depends on the
proceeds of the lottery. Five-year
contracts are agreed with most of
the beneficiaries that joined after
1994. During the fifth year, the
beneficiary and the lottery evaluate
the relationship on the basis of the
results achieved by the organisation in the areas of ‘people’ and
‘planet’. One of the criteria is that
the organisation receives a substantial proportion of its income
from sources other than the lottery. Some of the organisations
supported by the lottery are listed
below.
Dream Fund
Our contribution enables the charitable organisations to complete
projects that actually make a difference. We introduced the Dream
Fund in 2009, with the aim of
allowing one or more beneficiaries
a year to fulfil a ‘precious’ dream.
This year we are supporting one
large scale Dream Project of two
international beneficiaries. With
our contribution of €14.4 Million
Peace Parks Foundation and
World Wide Fund for Nature start
a campaign to rescue the rhinoceros in South Africa. Fuelled by a
growing demand for rhino horn in
primarily China and Vietnam and
driven by international criminal
syndicates, rhinos are under threat
of extinction. South Africa is now
one of the last countries to have
a significant population of rhinos
left in the wild.
Extra draws
We organise two annual extra
draws, bringing the total to 14
draws a year. The Supervisory
Board decides how the contribution is to be distributed, with the
beneficiaries submitting project
proposals for this every year. In
33
The Elders
Since its foundation by Nelson
Mandela, and under the chairmanship of Desmond Tutu, The
Elders has developed into an
extraordinary organisation. With
their independence and worldwide prestige, this exceptional
group of former world leaders is
committed to peace and human
rights. For example, they are urging the United Nations to adopt a
resolution to protect the rights of
women. In May 2013, Kofi Annan
took over the chairmanship.
4
.
4
1
€ ion
l
l
i
M
Prince Claus Fund
The Lottery awarded €14.4 Million from the Dream Fund to the Peace Parks Foundation and the World Wide Fund
for Nature to help save the rhinoceros from extinction. This rhino’s horn has been injected with colorant and a poison
that is harmless to him, making him worthless for poachers.
2013, we used €40.5 Million of the
proceeds to support 18 of these
extra projects.
For the Prince Claus Fund, culture
is a basic need and, for that reason,
is essential to the development of
mankind. At the beginning of the
year, the Fund was involved in
evacuating centuries-old manuscripts from Timbuktu in Mali.
These historically valuable documents threaten to be destroyed by
Islamist fighters. The Prince Claus
Fund hopes that the manuscripts
can play a unifying role in the
peace process in Mali.
Beneficiaries
for ‘people’
AMREF
Flying Doctors
AMREF Flying Doctors uses mobile phones to increase the knowledge of
midwives and nurses in Africa.
34
AMREF Flying Doctors is the biggest health organisation in Africa.
AMREF continues to operate medical flights to outlying areas and
devotes its enormous knowledge
and experience to training healthcare workers in 32 African countries. Among the methods they use
is M-learning, in which midwives
and nurses can be trained via their
mobile phones and can call on
expert advice.
This year, former Secretary General
of the United Nations Kofi Annan
succeeded Desmond Tutu as chairman of The Elders.
Beneficiaries
for ‘planet’
Rocky Mountain
Institute
The independent organisation
Rocky Mountain Institute is striving for a world in which only
sustainable energy sources are
used. Specific initiatives by the
organisation focus on replacing energy derived from oil, gas
and nuclear power plants with
efficiently generated, sustainable
energy. In the project “Reinventing
fire”, the organisation is urging
the American and Chinese governments to switch to these cleaner
forms of energy.
Sea Shepherd
For 35 years, the organisation
Sea Shepherd has been doing its
utmost to save dolphins, whales
and other species from illegal fishing. Although Sea Shepherd is best
known for its direct action in the
open sea, the organisation also
devotes itself to protecting sea life
The polar bear must be allowed to survive in the Arctic. Greenpeace is striving for that, and the lottery is happy to
support this initiative.
in all environments. For example,
in May they started “Operation
Reef Defence” to put an end to the
destruction of coral reefs.
return of the stork, kingfisher and
barn owl to the Netherlands.
Vogelbescherming
Nederland
Vogelbescherming Nederland
(The Netherlands Society for the
Protection of Birds) defends wild
birds and their environments at
home and abroad. A world without birds is unthinkable, yet many
species of birds are in decline.
There are 10,000 different species
of birds in the world, of which no
less than a fifth are under threat.
Vogelbescherming Nederland is
achieving successes, such as the
With the support of the Dutch Postcode Lottery, the Netherlands Food Bank
Foundation can cope with the growing demand of Dutch families that depend
on a food bank.
Thanks partially to the efforts of
Vogelbescherming, the barn owl has
returned to the Netherlands.
You can find an overview of all charities in the back of this annual report.
See www.postcodeloterij.nl for a description of all charities.
35
Getting players
By the end of 2013, the Dutch Postcode Lottery had
2,638,049 players who played with a total of 4,492,775
lottery tickets. Turnover increased by more than 4.1%
from 2012 to a record €605.3 Million in 2013.
People play the lottery with a
lottery ticket number based on
their postcode. So winners of
the Postcode Street Prize or the
“PostcodeKanjer” are usually
neighbours. This is what makes
playing the Postcode Lottery so
unique: all the players in a street
or neighbourhood win together.
Television
Television continues to be an
invaluable medium for the Dutch
Postcode Lottery. As well as the
awarding of prizes, the television
programmes always feature one or
more of our charities. To promote
the recognisability of the lottery,
the major prizes are presented by
lottery ambassadors.
In 2013, the prize pot amounted to
no less than €215 Million.
36
In March, April, October and
November, there were two series
of five and six broadcasts of
“Postcode Loterij Miljoenenjacht”
(Postcode Lottery Hunt for
Millions) on RTL4 with star presenter Linda de Mol. The programme is just as popular as ever.
In the second series, people could
play “Miljoenenjacht Bingo” (Hunt
for Millions Bingo) live at home
with a bingo card.
‘Kanjers van Goud’ (Heroes of
Gold), broadcast after Hunt for
Millions, focuses entirely on the
charities. In this programme, our
lottery ambassadors visit a project
In March, the biggest winner of the “Miljoenenjacht” went home with
€329,000.
run by one of the beneficiaries.
The popular programme “Postcode
Loterij Eén tegen 100” (Postcode
Lottery One Against 100), presented by Caroline Tensen, has
been high in the viewer ratings
ever since it started in 2000. In
April, no fewer than 1.4 million
viewers watched this exciting
game show. A permanent feature
of the programme is the Postcode
Street Prize awarded by Gaston
Starreveld.
“Postcode Lottery One Against 100” with Caroline Tensen continues to be popular. In April, almost 1.4 million viewers watched this exciting game show.
The December “PostcodeKanjer” amounted to €48.9 million, of which €21.45 Million was shared by nine players in Vrouwenpolder, Zeeland.
When the Postcode Street Prize
was announced every working day
in September, the award was seen
right before the evening news.
The most popular morning programme in the Netherlands,
“Koffietijd” (Coffee Time) provides charitable organisations
with a platform for drawing
attention to their work. Coffee
Time has a different theme
every day. This programme
is broadcast on weekdays
and Saturdays.
Mailings
and publicity
We also sent out letters to announce the
“PostcodeKanjer” of €48.9 Million.
Recruiting new players relies heavily
on the national
campaigns for the
“PostcodeKanjers”,
the Postcode Prize,
the “Koningsprijs”,
the “EuroKanjers”,
the Street Prizes and
“Miljoenenjacht”. The
“PostcodeKanjer” at the
end of December even featured
a unique film – Cinderella – in
which the winning postcodes
were announced. Almost two million people watched this. In this
respect, television was an important channel for reaching Dutch
people as tickets were not for sale
in shops.
Apart from television, we also used
letters, e-mails, billboards, campaign websites, dynamic bus shelters, joint promotions and social
media.
In these campaigns, we drew attention to our aims. With posters,
banners on websites, commercials on radio and TV, telephone
and letters, our main goal was to
recruit players. In documentaries,
special websites and reports, the
emphasis lay on information about
our charities.
We also featured regularly in
national newspapers. Every week,
for the seventh year in succession, we placed a full-page “For
Example” advertisement in a
national newspaper featuring one
of the charitable organisations.
The national and regional media
devote a lot of space to the Dutch
Postcode Lottery: our prize-winners, our support for charities and
other projects.
“Kanjers”
At the beginning of June, during
the TV programme “One Against
100”, it was announced that the
“PostcodeKanjer” of €18.9 Million
had been won in Udenhout.
On 1 January 2014, the lottery
announced where the December
“PostcodeKanjer” for the enormous amount of €48.9 Million had
been shared.
37
Winners of the Green Postcode
Prize, which is drawn every
Sunday, can shop to a value of
€450 in the Green Postcode webshop.
In 2013, there were five draws for
the Super Postcode Prize of
€1 Million.
The “EuroKanjers” are a joint
venture with the British People’s
Postcode Lottery. There were
three draws for the prize in 2013.
In July, for example, the prize of
€3.24 Million was shared between
players in Assen, while winners in
Britain shared €360,000.
Finally, there were a further two
large money prizes in March and
May. The Postcode Prize was
shared in Arnhem and amounted
to €6.6 Million. Players in
Gendringen in Gelderland shared
the “Koningsprijs” (King’s Prize)
of €4.4 Million.
For every big “Kanjer” prize, we hold a street party to which all the neighbourhood residents are welcome, as here in
Gendringen.
The largest part of the prize €42.9 Million was shared over
one postcode and the surrounding
neighbourhood. In addition, players with six postcodes throughout
the country shared €1 Million.
The “PostcodeKanjer” of €42.9
Million was finally shared in the
little village of Vrouwenpolder in
Zeeland. The media showed enormous interest. It was front-page
headlines in national newspapers
while TV news gave it extensive
coverage. The prize even made
the headlines over the borders in
Belgium and Germany.
Lottery. We award the Postcode
Street Prize once a week throughout the year, with a prize every
working day in September. The
prize is €25,000 per ticket including the StraatprijsVerdubbelaar
(Street Prize Doubler). One of the
winners also wins a car.
Prizes
In 2013, there were over 215
million euros’ worth of prizes to
be won in the Dutch Postcode
38
Winners of the Postcode Street Prize. The prize was
drawn no less than 70 times in 2013: every week and
every working day in September.
Other prizes
In 2013, thousands of winners
enjoyed an unforgettable evening
out at concerts and musicals, most
of which were specially organised
for our players.
As well as money and prize pack-
The Postcode Lottery Bicycles are again in the prize
package for 2014.
ages, we also awarded countless
other prizes such as cars, flatscreen TVs, tablets, Postcode
Lottery bicycles, Ice Prizes, treacle
waffles and flowers. Many of these
prizes have a ‘green’ theme. We
awarded more than 6,000 Postcode
Lottery bicycles.
Postcode Lottery Green Challenge
Internet
and social media
Twitter, LinkedIn, Facebook and
text messaging have become
regular communication channels for the lottery. The website
is an important means of informing players about the lottery, our
activities and the charities. Social
media also enable interaction with
players.
Many of our players now get the
draw results via one of these channels or a special app. In fact, the
draw results are increasingly the
subject of tweets and text messages. In 2013, we conducted
various campaigns via Facebook,
like ‘What would you do with a
million?’
Dutch
Postcode Lottery
Ambassadors
The Dutch Postcode Lottery has
a strong team of ambassadors
who spread the word about the
importance of the lottery and the
good work of its beneficiaries.
The three finalists. From left to right, runner-up Wolbert Allaart, jury chairman Richard Branson, winner Ginger Dosier and runner-up Patrick Heuts.
takes five days to produce a brick
which has exactly the same material qualities as the traditional
brick and costs the same. Dosier
plans to make her patented technology available to brick factories
around the world.
The judges, chaired by Richard
Branson, selected two runners-up
from a total of 311 entries in the
2013 contest for environmentally
productive and commercially
viable products. One runner-up
was Patrick Heuts, presenting the
O-foil, a revolutionary propulsion
system for ships inspired by the
swimming motion of dolphins.
A working prototype was installed
on a river barge, resulting in a
50% reduction in fuel consumption.
The third prize winner, Ampyx
Power, represented by Wolbert
Allaard, went sky high to harvest
wind energy at altitudes of 300
to 600 meters. The PowerPlane
installation consists of a gliding
drone, attached by a wire to a
ground-level turbine.
Reducing carbon emissions is the
aim of the Postcode Lottery Green
Challenge, which was awarded
for the seventh time in 2013.
This year, the three winners were
inspired by shellfish, dolphins and
high winds. This year’s winner of
the €500,000 prize was American
architect and multi-scientist
Ginger Dosier who invented bio-
MASON, a method to harness the
force of bacteria for the production of bricks. The common brick,
baked of clay at temperatures of up
to 2000 degrees centigrade, is good
for an annual production of 800
million tons of CO2.
Dosier’s bioMASON brick grows
at room temperature in a process
similar to the growth of corals. It
Nicolette van Dam,
TV presenter:
‘For years, I’ve
devoted myself passionately to good
causes. It’s even more
fun now that I can
also make people
happy with great
prizes!’
Winston
Gerschtanowitz,
Actor/TV presenter:
“The Dutch Postcode
Lottery makes a
difference for the
prize-winner and the
charities.”
Martijn Krabbé,
TV presenter:
“The Dutch Postcode
Lottery sets one record
after another: more
money for prizes and
for the charities each
year!”
Gaston Starreveld,
TV presenter:
“The Dutch Postcode
Lottery makes you
feel good, because
you’re never the only
winner.”
Caroline Tensen,
TV presenter:
“The Dutch Postcode
Lottery is a brilliant
lottery for people near
and far.”
Quinty Trustfull,
TV presenter:
“It’s a win-win situation because 50% of
the revenue goes to
charities and you
have the chance of
winning great prizes.”
39
BankGiro Lottery
Consolidated statement of income and expenditure
for 2013 (in 1,000 euros)
20132012
€
%
Income
BankGiro Lottery
124,90015.1%
Dutch Postcode Lottery and FriendsLottery
702,763
84.9%
827,663100.0%
Transaction between group companies
Net income
Contribution to beneficiaries
Contribution to BankGiro Lottery
Contribution to Dutch Postcode Lottery and FriendsLottery
-1,570
826,093
-0.2%
99.8%
62,45050.0%
351,381
50.0%
413,831 50.0%
€
%
128,41815.9%
677,914
84.1%
806,332100.0%
-2,194
804,138 -0.3%
99.7%
64,20950.0%
338,957 50.0%
403,166 50.0%
Distribution to players in BankGiro Lottery
Prizes and gifts
57,004
45.6%
54,350 42.3%
Charity prizes
4,4643.6%
3,8333.0%
61,46849.2%
58,18345.3%
Discounts received on prizes in kind and gifts
-22,302 -17.8%
-18,325
-14.3%
Charity prizes included in the contribution to beneficiaries
-3,593 -2.9%
-3,000
-2.3%
35,57228.5%
36,85928.7%
Distribution to players in Dutch Postcode Lottery
and FriendsLottery
Prizes and gifts
Charity prizes
Discounts received on prizes in kind and gifts
342,227
1,390
-124,957 218,659
48.7%
313,505
0.2% -
-17.8%
-104,374 31.1%
209,131 46.2%
0.0%
-15.4%
30.8%
Charity prizes included in the contribution to beneficiaries
-1,073
-0.1% -
0.0%
Gambling Tax refund (2007-2011)
-2,194
-0.3% -
0.0%
Transaction between group companies
-1,570
-0.2%
-2,194
-0.3%
-4,836-0.6%
-2,194-0.3%
Expenses
Marketing and organisation expenses
161,782 19.5%
156,851
19.5%
Financial income (-) and expenses724
0.1%-165
-0.0%
Corporation tax149
0.0%
460
0.1%
Result after corporation tax 2130.0%
300.0%
40
Charities for culture
The beneficiaries of the
BankGiro Lottery work in
the field of culture and the
preservation of cultural
heritage. We are the leading culture lottery in the
Netherlands, providing longterm support for 58 and
one-off support for 12 top
institutions. Half of every
lottery ticket sold goes to
these charities, amounting
to almost €62.5 Million in
2013.
Distribution
of the contributions
Long-term beneficiaries receive an
annual contribution from the lottery for a period of five years. Our
contribution is intended for the
purchase, restoration and presentation of permanent collections, and
The opening of the Rijksmuseum was celebrated widely throughout Amsterdam. The museum was opened
by Queen Beatrix of the Netherlands.
for the purchase and restoration of
monuments. Within these parameters, the beneficiary organisations
can establish their own priorities.
They report back to the lottery on
this every year.
Any extra funds are assigned to
new long-term beneficiaries and/
or one-off funding. Large-scale
and/or innovative projects and
high-profile projects in the cultural
or heritage sectors may qualify
for one-off funding. Some of the
organisations supported by the lottery are listed below.
The Concertgebouw in Amsterdam celebrated its 125th anniversary and
hosted the BankGiro Lottery Summer Concerts.
The charities
The Museumplein is the centre
of art and culture in Amsterdam.
Around the square are grouped
the Rijksmuseum, the Van Gogh
Museum, the Stedelijk Museum
and The Concertgebouw. We’re
proud to support all of these institutions. 2013 was an exciting year
for all of these beneficiaries.
The Rijksmuseum is the biggest
museum in the Netherlands and
is celebrated for its collection of
paintings from the Dutch Golden
Age. Following extensive restoration and reorganisation, the
museum reopened in April 2013,
and welcomed more than two
41
More new museums
Thanks to our support, museums
all over Holland were also able
to enhance their collections. The
Fries Museum in the north of the
Netherlands built a completely
new museum in the centre of
Leeuwarden, which was opened by
Queen Maxima in September.
In the east of the Netherlands,
the Museum de Fundatie was
entirely renovated. And so was the
Noordbrabants Museum in the
south of the Netherlands.
Purchases
The Mauritshuis acquired a major work by the influential 16th century landscape painter Paul Bril.
This limestone bust from 500 BC is a
unique addition to the Rijksmuseum
van Oudheden in Leiden.
42
million visitors in the first eight
months. Thanks to our extra donation, the sculpture gardens could
be completely redesigned.
The Van Gogh Museum in
Amsterdam houses the largest collection of works by Vincent van
Gogh in the world. In 2013, the
museum underwent a minor restoration, but will receive an extra
contribution over the next three
years to fund its ambitious plan for
a completely new entrance area.
The Stedelijk Museum has also
undergone a radical, long-term
make-over. With stunning exhibitions such as the Kazimir Malevich
retrospective, it is rapidly regaining its position among the leading
European museums of modern art.
Throughout 2013, the
Concertgebouw celebrated its
125th anniversary with special
concerts and performances, fully
justifying its position as one of the
best concert halls in the world.
Our support has also been important for the purchasing budgets
of Dutch museums, enabling our
beneficiaries to acquire outstanding artworks every year.
The Rijksmuseum van Oudheden
in Leiden (Dutch National
Museum of Antiquities) has
acquired a unique limestone statue
from Cyprus. It dates back to the
5th century BC and is of unrivalled
quality. Comparable statues are
only to be found in the collections of the Louvre and the British
Museum.
The Mauritshuis acquired a major
work by the influential 16th century landscape painter Paul Bril
(1553/1554-1626). He greatly
influenced other painters with
landscapes such as his minutely
detailed “Mountain landscape with
Saint Jerome” (1592) which was
painted on copper.
With our help, Museum Boijmans
Van Beuningen in Rotterdam
acquired a rare triptych from the
beginning of the 15th century. The
painting depicts the embalming of
Christ and was painted in Bruges
around 1410-1420 by an unknown
artist. There remain only 20 to
30 paintings produced in the Low
Countries in this period.
This rare triptych from the beginning of the 15th century now belongs to the
Museum Boijmans Van Beuningen in Rotterdam.
You will find an overview of all charities in the back of this annual report.
See www.bankgiroloterij.nl for a description of all charities.
Focus on the players
At the end of 2013, the
BankGiro Lottery had
567,057 players who played
with a total of 833,536
tickets. It contributed a minimum of 50% of its revenue
to charitable organisations
working on culture and the
preservation of cultural heritage. The ticket number is
based on the player’s bank
account number.
In 2013, we launched a
new prize concept in the
form of the “KluisKraker”
(Safecracker).
The “KluisKraker” campaign
started in August. We made the
prizes bigger and the lot numbers
smaller. Before that, the entire
bank account number was the lot
number; now it is just the last five
figures. This enables more winners
to share the big prizes.
The “KluisKraker” campaign was
large-scale with TV and radio
commercials, bus shelter advertising, banners, letters, websites
and e-mails. The “KluisKraker”
was drawn twice in 2013. The
first time, in August, was for €2.2
Million. In December, the winners
shared €2.4 Million.
Choosing
for yourself
In 2013 we expanded the option
for players to choose which
cultural institution they want
to support. After all, if players
can choose where 50% of their
The first winners of the “KluisKraker” received more than half a million euros.
money goes, their involvement
will increase. From 1 May, eight
new museums were earmarked in
addition to the existing four. The
Drents Museum was particularly
successful in recruiting new players.
Television
From 3 September, our programme
“Max Monumentaal” was shown
on Dutch public television. Over
eight episodes, we presented 16
listed buildings that would have
been lost had it not been for the
right expertise and the necessary
funding. Thanks to our financial
support, the necessary renovation
can now be carried out.
The most popular morning programme on Dutch TV, with almost
200,000 viewers, is “Koffietijd”
(Coffee Time). Among other
things, this programme offers
charitable organisations a platform
to showcase their work. There’s
a different theme every day, with
Thursdays being devoted to art
and culture.
Stars on Canvas
One of our most popular television
programmes is “Sterren op het
Doek” (Stars on Canvas) in which
presenter Hanneke Groenteman
plays host to well-known Dutch
people who are painted by three
different artists while being inter-
viewed. At the end of the programme, the celebrity can take one
of the three paintings home with
him; the other two are auctioned
for charity. The programme has
been very successful for six years
now and we commissioned eight
episodes in 2013.
Blockbusterfonds
In 2012, we launched the
“Blockbusterfonds” (Blockbuster
Fund). This fund stimulates and
initiates innovative and exceptional cultural exhibitions and
events. The BankGiro Lottery collaborates on this with beneficiary
the Prince Bernhard Cultural
Fund, the VSB Fund and the
43
the Jackpot, which was drawn for
the last time in July and totalled
€812,305. Other big prizes
included five €100,000 prizes in
the extra draw in October.
We also surprised our players
with a wide variety of prizes that
included tickets for museums,
theme parks, musicals and the
cinema, as well as dinner and gift
vouchers.
Almost 28,000 winners visited the
Historic Grand Prix at Zandvoort
racing circuit, where we raffled a
Porsche 911T from 1970.
Concerts
Twelve hundred winners were able to view the Night Watch during an exclusive visit and guided tour at the newly
re-opened Rijksmuseum.
VandenEnde Foundation. The
BankGiro Lottery contributes to
this by buying tickets for events
supported by the fund, which are
then awarded to players.
The grants from the Blockbuster
Fund in 2013 were for the exhi-
bitions “Petra. Miracle in the
Desert” in the Rijksmuseum
van Oudheden, “The Dead Sea
Scrolls” in the Drents Museum
and ‘Malevich’ in the Stedelijk
Museum, among others.
An episode of the TV programme “Sterren op het Doek” with Gerdi Verbeet,
former speaker of the Dutch House of Commons, in the Rijksmuseum.
44
Prizes
In 2013, 2,502,038 players won
prizes. These included money
prizes, prizes in kind and an
increasing number of cultural
prizes. The “Kluiskraker” replaced
The BankGiro Lottery Concerts
are a summer tradition in which
we bring pop and classical music
together in The Concertgebouw. In
2013, we held a third series of five
concerts. More than 4,000 players won two tickets for concerts
organised especially for them.
Well-known Dutch musicians
such as Racoon, Iris Hond and
Rob de Nijs performed alongside
BankGiro Lottery ambassador Ilse
DeLange.
The BankGiro Lottery raffled a fully restored Porsche.
Internet
and social media
Twitter, LinkedIn, Facebook and
text messaging have become
regular communication channels
for the lottery. The website is an
important means of informing
members about the lottery, our
activities and the charities. The
social media enable interaction
with players.
Co-operation
Windmill “De Vriendschap” in
Veenendaal was one of mills
that could be visited during the
“BankGiro Loterij Molendagen”.
Ambassador Ilse DeLange and Racoon performed in the five special
BankGiro Lottery Concerts.
Publicity
From April to October inclusive,
there were more than thirty provincial and regional BankGiro
Lottery “Molendagen” (Windmill
Days). These were organised by
the Dutch Windmill Association
and provided the public with
an opportunity to take a close
look at the windmills. The same
association also organised the
BankGiro Lottery Windmill
Prize – an annual public prize to
which we contributed €50,000.
Another initiative that got a lot
of publicity was the Museum
Prize. This is a collaborative effort
between the lottery, the Prince
Bernhard Cultural Fund and the
Dutch Museum Association. The
BankGiro Lottery Museum Prize
2013 was for the museum that was
most successful in appealing to a
group or community. The prize
of €100,000 went to the Jewish
Historical Museum.
From 20 to the 29 September 2013
there was the first “Fotoweek”
(Photo Week) in which the
whole of the Netherlands turned
its attention to photography.
“Fotoweek” is an initiative
of Foam and the Nederlands
Fotomuseum and was supported
by our extra contribution.
In co-operation with our beneficiaries, we ran special campaigns
for their visitors. These people are
interested in culture and might
therefore like to take part in the
Netherlands’ culture lottery – the
BankGiro Lottery.
In June, for example, there
was a special campaign for the
Rijksmuseum’s project “Alle kinderen naar de Nachtwacht” (All
children to the Night Watch).
Children were taken to the
museum in the Rijksmuseum Bus
to view Rembrandt’s masterpiece.
BankGiro Lottery Ambassadors
Albert Verlinde,
musical and theatre producer and TV presenter:
“What I like about the
BankGiro Lottery is that it
makes Dutch culture better
known.”
Henk van Os,
former director of the
Rijksmuseum:
“It’s important to preserve our
cultural heritage, because that
tells us who we are.”
Harmen Siezen,
former newsreader:
“I’m happy to make an effort
to recruit as many members
as possible for the BankGiro
Lottery because culture in the
Netherlands deserves to be
preserved.”
Ilse DeLange,
singer:
“I’m a passionate ambassador of the BankGiro Lottery
because I’m totally in favour
of getting more people to
enjoy culture.”
45
FriendsLottery
Consolidated statement of income and expenditure
for 2013 (in 1,000 euros)
2013
€
Income
FriendsLottery
Dutch Postcode Lottery and BankGiro Lottery
%
€
%
97,488
730,175
827,663
11.8%
88.2%
100.0%
96,493
709,839
806,332
12.0%
88.0%
100.0%
-1,570
826,093
-0.2%
99.8%
-2,194
804,138
-0.3%
99.7%
48,744
365,088
413,831
50.0%
50.0%
50.0%
48,247
354,920
403,166
50.0%
50.0%
50.0%
72,597
-47,233
25,365
74.5%
-48.5%
26.0%
52,166
-27,725
24,441
54.1%
-28.7%
25.4%
327,210
5,277
-100,027
232,460
44.8%
0.7%
-13.7%
31.8%
315,689
3,833
-94,974
224,549
44.5%
0.5%
-13.4%
31.6%
-4,666
-2,194
-1,570
-8,430
-0.6%
-0.3%
-0.2%
-1.1%
-3,000
-2,194
-5,194
-0.4%
0.0%
-0.3%
-0.7%
Expenses
Marketing and organisation expenses
Financial income (-) and expenses
Corporation tax
161,782
724
149
19.5%
0.1%
0.0%
156,851
-165
460
19.5%
-0.0%
0.1%
Result after corporation tax
213
0.0%
30
0.0%
Transaction between group companies
Net income
Contribution to beneficiaries
Contribution to FriendsLottery
Contribution to Dutch Postcode Lottery and BankGiro Lottery
Distribution to players in FriendsLottery
Prizes and gifts
Discounts received on prizes in kind and gifts
Distribution to players in Dutch Postcode Lottery
and BankGiro Lottery
Prizes and gifts
Charity prizes
Discounts received on prizes in kind and gifts
Charity prizes included in the contribution to beneficiaries
Gambling Tax refund (2007-2011)
Transaction between group companies
46
2012
Many charities...
The FriendsLottery
(VriendenLoterij) was set up
to raise funds for charitable
organisations working in the
fields of health and wellbeing in the Netherlands.
The lottery has been doing
this for 24 years. In 2013,
the lottery contributed
€48.7 Million to charities.
Distribution
of the contributions
FriendsLottery players can choose
for themselves which organisation
they want to support. For each lottery ticket sold, 50% of the ticket
Together with enthusiastic children, Paralympic tennis champion Esther Vergeer launches sport clinics at schools for
disabled children.
Manager of the Dutch national
football team Louis van Gaal is an
ambassador for Spieren voor Spieren
(Muscles for Muscles) that funds
research into muscular diseases in
children.
price goes to the chosen organisation.
About 3,200 clubs and associations take part in this, ranging from small associations with
only a couple of tickets, to very
big ones. Such as Stichting Het
Vergeten Kind (The Forgotten
Child Foundation) that received
more than €136,000 for improving
the living conditions of children
in reception centres. Half of the
players play for a cause that they
choose themselves; the other half
support regular beneficiaries of the
lottery, promoting health and wellbeing. Some of the organisations
supported by the lottery are listed
below.
Well-being
For ten years, she was unbeatable
and her impressive string of consecutive victories stopped at 470.
On 12 February, Esther Vergeer
bade farewell to a top sporting
career that had brought her seven
gold medals in the Paralympic
Games. The wheelchair tennisplayer decided to focus on her
Foundation that provides sporting
opportunities for children with a
disability throughout the world.
This provides them with a better
position in society. In November,
Esther launched a series of 30
sport clinics at schools for disabled
children.
In March, seventeen children with
diabetes received special football
training at Ajax, the Dutch football champions. The Bas van de
Goor Foundation of former volleyball international Bas van de
Goor gave them an opportunity
to train at this prestigious club.
Former footballers and current
Ajax trainers Frank and Ronald de
Boer and Kenneth Perez personally led the various exercises. They
were so impressed with one of the
participants that he’s been allowed
to train once with an Ajax youth
team.
47
In autumn, we introduced “VriendenFonds” (FriendsFund) – a fund that
enables our beneficiaries to fulfil the special wishes of deserving people.
Health
No fewer than 120,000 players of
the FriendsLottery have played
for the VUmc Cancer Center in
Amsterdam since 2007. In 2011,
this enabled the opening of the
fast-diagnosis outpatients’ clinic
– a state-of-the-art diagnosis and
treatment centre. In this unique
The “Longfonds” (Lung Fund) is
experimenting with measuring air
quality using a smartphone.
48
clinic, cancer patients can receive
a fast diagnosis – often within 48
hours – and a made-to-measure
treatment plan. One in eight
women in the Netherlands gets
breast cancer. The Pink Ribbon
organisation is doing something
about that. The foundation supports scientific research and
finances psycho-social and social
projects to improve patient care.
October saw the launch of the
Robbin app, based on the principles of mental fitness. The app is
financed by Pink Ribbon and is a
valuable addition to the arsenal of
psycho-social support for breast
cancer patients.
Living with a kidney disease is
mentally and physically taxing.
Actually dialysis is about survival
rather than living. Transplantation
is the best treatment but the
waiting list is too long. The
Nierstichting (Kidney Foundation)
does its utmost to ensure that
kidney patients not only survive
but have a real life. In June, the
Foundation announced that they
are working on a worldwide breakthrough with a portable artificial
kidney.
Heroes
Footballers from the Dutch premier division are using their
fame in the interests of health
and well-being in society. One
example is the record international player and Champions
League winner Edwin van der
Sar. Under the slogan ‘Never ever
give up’, Edwin van der Sar and
his wife Annemarie have established a foundation for people
with brain damage. The foundation stimulates this group to take
exercise during rehabilitation and
afterwards. The Hersenstichting
(Brain Foundation), the Edwin
van der Sar Foundation, Fit!vak
and Sportgeneeskunde Nederland
launched the initiative with Meet
me @ the Gym as a national project to make sports centres accessible to people with a brain injury.
This project was funded through a
donation from the FriendsLottery.
Edwin and Annemarie van der Sar open the rehabilitation centre at the VUmc hospital in Amsterdam.
You will find an overview of all charities in the back of this annual report.
See www.vriendenloterij.nl for a description of all charities.
Every player counts
At the end of 2013, the
FriendsLottery had 526,109
players with a total of
1,227,491 tickets. It contributed a minimum of 50%
of its revenue to charitable
organisations working on
health and well-being.
The FriendsLottery also enables
members to decide for themselves
which charities they want to play
for. Apart from national charities,
our members also frequently play
for clubs and associations in their
own neighbourhoods; organisations for which they have a soft
spot or in which they have or feel
an interest and that they want to
support financially. For example,
because their child is a member of
the club or because they use that
community centre. This ensures
extra involvement on the part of
members.
Members of the FriendsLottery
Ambassador Gerard Joling thrills the winners of €1 Million with a super-sized cheque.
play using their mobile phone
number. So they always have their
ticket with them and can check
their winnings whenever and
wherever they want by mobile.
Prizes
Ambassador Lucille Werner (centre) presented the 5,000th edition of the TV
programme “Lingo”.
Every week, there are big money
prizes to be won, rising to
€100,000. And once a year there’s
a star prize of €1 Million.
As well as money prizes, the lottery awards thousands of prizes in
kind, such as cars, scooters, flatscreen TVs, travel vouchers, iPads
and bicycles. In 2013, we gave
away gastronomic holidays, dinner vouchers, skiing holidays and
hotel and musical packages.
Television
Exposure on television is important for the FriendsLottery and
its beneficiaries. In 2013 too, the
FriendsLottery lent its name to
the game show “Lingo”. Every
weekday at around dinnertime,
this show is watched by an average
of 800,000 people and has been a
success for many years. September
saw the broadcast of the 5,000th
edition. In the programme
“FriendsLottery: The Winners”,
presenter Rick Brandsteder and
our ambassadors presented the
week’s star prize every Sunday.
The programme “Koffietijd”
(Coffee time) is broadcast every
weekday and Saturdays and is now
49
ticket sales by facilitating things
like phone campaigns. The clubs
sell as many tickets as they can for
a number of weeks, after which
the clubs that have sold the most
tickets in each week get a money
prize.
Publicity
The water polo club UZSC in Utrecht sold the most tickets during the national phone-in weeks in the spring, receiving €5,000 for the club.
the most popular morning show
in the Netherlands. The broadcasts
provide the charitable organisations with a platform for their
work.
Campaigns
In the September recruitment campaign, ambassador Gerard Joling
appealed to the Netherlands to play,
and maybe win €1Million.
50
In the campaign “Heel Nederland
speelt mee” (The entire
Netherlands is playing with you)
our new ambassador, the very
popular Dutch singer Gerard
Joling, used a helicopter to appeal
to everyone to take part. Every
new member received a campaign
prize and could play for free for a
month.
We increasingly run joint campaigns with beneficiaries and
other partners. These enable our
commercial partners to show their
social engagement.
Clubs
and associations
The FriendsLottery concept
appeals to more and more
clubs and organisations in the
Netherlands. At the end of 2013
there were about 3,200 affiliated organisations. These clubs
and organisations sell tickets for
their own club. Players of the
FriendsLottery can always play for
a cause they choose themselves
and every non-profit institution
can benefit. 50% of the stake goes
straight to the club’s own account.
The FriendsLottery stimulates
Prize-winners and charitable
organisations regularly get local,
regional and national media
attention. For example, there’s
the Sportiviteitsprijs, an initiative of VU Connected and the
FriendsLottery. We use the prize
to reward sports initiatives that
contribute to more sportsmanship in the Netherlands. The winners receive €10,000 and €5,000
respectively.
On International Volunteer
Day, 7 December, Martin van
Rijn, the Secretary of State and
minister Ronald Plasterk, presented the Meer dan Handen
(More than Hands) Awards. The
FriendsLottery made three contributions of €5,000 and two of
€2,500 available for this.
Internet
and social media
Internet and social media have
become permanent channels of
communication for the lottery. The
website is an important way of
informing members about the lottery, its activities and the charities,
while social media enable interaction with the participants.
Committed to sport
The FriendsLottery is strongly
committed to sport as a way of
achieving health and well-being.
We unite with professional sportteams to emphasize the importance of sport and other club-
related activities. For this reason,
the lottery is a social partner of
Dutch premier division football.
This generates recognition and
attention to sport as a way of
achieving health and well-being,
particularly for young people. The
lottery is visible in Dutch stadiums
at all premier division matches and
on TV broadcasts showing highlights of the matches.
To promote sport as a way of
achieving health and well-being,
we have run a number of campaigns together with the clubs.
The intention of the “More than
Football Week” has been to use
all sorts of campaigns to stimulate
clubs and volunteers to set up new
initiatives.
The “Vriendenseats” (Friends Seats) in the stadium of national champions Ajax was one of the special prizes in
2013.
FriendsLottery
Ambassadors
The FriendsLottery has a strong
team of ambassadors who
spread the word about the importance of the lottery and the good
work of its beneficiaries.
Richard Krajicek,
Wimbledon tennis
champion 1996:
“When injuries
meant that I had to
bid farewell to professional tennis, I
felt how awful it is
when you can’t do
things that you want to do. I’ve increasingly come to realise how important the
support of the FriendsLottery is. They
often make the impossible come true,
particularly for children, who need it
most.”
Giovanni van
Bronckhorst,
former football
player for Arsenal,
Feyenoord and FC
Barcelona:
“Together we create
opportunities that
allow children in
sports clubs to face the future with promise. They’ve deserved that, because all
children deserve that.”
Dirk Kuyt,
former Feyenoord
and Liverpool
footballer (now
Fenerbahçe):
“I’d like to thank
all members of the
FriendsLottery for
their support for
charities like my Dirk Kuyt Foundation
and others that focus on health and wellbeing. After all, you don’t win without
top scorers.”
Edwin
van der Sar,
former goalkeeper
for Ajax, Juventus
and Manchester
United:
“We’re very happy
with the support
we get from the
FriendsLottery. Because of that, we can
give people with an acquired brain disorder the exercise that they need so very
much.”
Esther Vergeer,
former wheelchair tennis
star and 7-times
Paralympic champion:
“Being and staying
healthy is something that you have
to work at every day and I’m happy to
make my contribution to that. That’s
why the work of the FriendsLottery is so
important. And as many people as possible should know that.”
Gerard Joling,
singer and TV presenter:
“The charities
supported by the
FriendsLottery
appeal to me.
Together, lottery
members support
tens of organisations and thousands of
clubs and associations that are committed to health and well-being.”
Lucille Werner,
presenter of the
popular Dutch
game show Lingo:
“Disabled people
should also dare to
take the initiative
themselves. Success
in society depends
first and foremost on your own attitude.
Thanks to the FriendsLottery, the Lucille
Werner Foundation can show that in all
our media and television productions!”
51
CHAPTER 7
Our structure
Novamedia Executive Board
A growing total of 802 people work for Novamedia/
Postcode Lotteries. The majority work in the customer
service teams that provide direct contact with members.
The structure of each lottery organisation varies from
country to country, depending on the size of the organisation and on the lottery licences.
Novamedia
The three Postcode Lotteries were
set up by Novamedia, a Dutch
company based in Amsterdam.
Novamedia was established in
1983 to implement innovative,
commercial marketing techniques
on behalf of local and international
charities. In 1989, this led to the
launch of Novamedia’s first lottery:
the Dutch Postcode Lottery in the
Netherlands.
In 1998, the FriendsLottery joined
the Dutch Charity Lotteries, followed by the BankGiro Lottery
in 2002. The Postcode Lotteries
in Great Britain and Sweden were
launched in 2005.
Novamedia is the owner of the
Postcode Lottery format and
brand. It receives licence fees and
management fees from the lotteries. Novamedia is a marketing and
media company with a social mission. It organises charity lotteries
that raise funds and awareness of
organisations working for people
and planet.
Novamedia also uses its media
know-how and expertise to promote a society with well-informed
citizens. This is furthered
through its publishing subsidiary Uitgeverij Nieuw Amsterdam/
Wereldbibliotheek and the ECI
book club and web shop. 80 per
cent of the shares of Novamedia
is now owned by the independent Novamedia Foundation Trust.
The Executive Board consists of
Boudewijn Poelmann (CEO),
Ruud Esser (CFO) and Sigrid van
Aken (COO). The Board is supported by a team of Company
Directors: Annemiek Hoogenboom
(Director Great Britain),
Jan Oostrom (IT Director), Eva
Struving (International and
Charity Director) and Harold
Zwaal (Commercial Director).
There is also a team of Functional
Company Directors
Boudewijn Poelmann
Directors: Sandor Brouwer
(Business Development Director),
Simone van Bijsterveldt (Finance
Director), Martijn van Klaveren
(Communications Director) and
Virginie Kuijer (HR Director).
52
Jan Oostrom
Eva Struving
Ruud Esser
Management
The Dutch Postcode Lottery, the
FriendsLottery and the BankGiro
Lottery are part of Holding
Nationale Goede Doelen Loterijen
N.V.
The Executive Board of the
Dutch Holding Nationale Goede
Doelen Loterijen N.V. consists of
Boudewijn Poelmann, Sigrid van
Aken and Ruud Esser. Marieke
van Schaik, Imme Rog and Michiel
Verboven are the Managing
Directors of the Dutch Postcode
Lottery, the BankGiro Lottery and
the FriendsLottery.
The joint organisation of the three
Dutch lotteries employs a total of
479 people.
Supervisory Board
External auditing
Dutch lotteries
The Supervisory Board of Holding
Nationale Goede Doelen Loterijen
N.V. supervises the management of
the holding company and entrusts
to it the day-to-day running of
the Dutch Charity Lotteries. The
Board’s responsibilities include
supervising the use of the licences
granted to Nationale Postcode
Loterij N.V., VriendenLoterij N.V.
and BankGiro Loterij N.V. by the
government.
See
www.novamedia.com
Harold Zwaal
Sigrid van Aken
The lottery licences required in
order to legally hold a lottery in
the Netherlands are issued by the
Dutch Gambling Authority. The
Ministry of Justice and Security
and the Dutch Gambling Authority
supervise compliance with the Act
on Games of Chance and the lottery licences. The financial figures
are audited by auditors from PwC.
Computer experts from PwC and
NMi Certin audit the mechanical,
electrical and electronic processes
used in playing the lottery, establishing the prizes and determining
the winners. The civil-law solicitor
Mr J.P. van Harseler of Amsterdam
supervises all draws by the three
lotteries. The CSR programme is
audited by PwC.
People’s
Postcode
Lottery
at 80 George Street to bring more
telemarketing in house.
External auditing
In Great Britain, Novamedia B.V.
established Postcode Lottery Ltd
and continues to direct its operations. People’s Postcode Lottery
operates a number of society lotteries on behalf of charitable trusts.
It is regulated by the Gambling
Commission under licences 829N-102511-007 and 829-R-102513007, dated 6 November 2012.
People’s Postcode Lottery holds
an External Lottery Manager
(ELM) licence that enables the
lottery to operate the draws on
behalf of the trusts. Personal lottery management licences have
been awarded to the Directors, the
Head of Finance, the IT Director,
the Country Director and the
Managing Director.
Management
People’s Postcode Lottery has two
offices in Great Britain, located
in Edinburgh, as of 2014. The
Directors of Postcode Lottery
Ltd are Boudewijn Poelmann
and Ruud Esser. Annemiek
Hoogenboom is the Country
Director and Jo Bucci is the
Managing Director. At the end of
2013, the lottery employed over
90 people. In early 2014, 50 new
staff moved into the new premises
The draws are supervised by
an independent solicitor from
Thorntons Solicitors, in accordance with the Gambling Act 2005.
The draw engine is NMi certified.
PwC performs the annual IT audit.
Financial auditing of the Postcode
Lottery Ltd is carried out by The
Gallaghers Partnership LLP. The
CSR programme is audited by
PwC.
Swedish
Postcode
Lottery
The Swedish Postcode Association
has been licensed to hold a lottery in Sweden. Beneficiaries of
the lottery are members of this
association. Novamedia Svenska
PostkodLotteriet AB operates the
Swedish Postcode Lottery on the
basis of a contract concluded with
the Swedish Postcode Association.
This contract is approved by the
Swedish Gambling Authority.
Imme Rog
Management
The Board
The Board of the Association is
composed of leading representatives from society and consists
of six members and the Lottery
Manager as an adjunct member.
Based on proposals from the
Charity Department, the Board
decides on the addition of new
beneficiaries as well as how proceeds are to be distributed between
the beneficiaries.
Novamedia Svenska
PostkodLotteriet AB has run the
Swedish Postcode Lottery since
2005. It is based in Stockholm
and grew to 205 employees in
2013. The members of the Board
of Directors are Boudewijn
Poelmann, Ruud Esser and Eva
Struving.
Lottery Managing Directors
Dutch Charity Lotteries
Marieke van Schaik
The Members Service department of People’s Postcode Lottery got new
accommodation.
People’s Postcode Lottery
Michiel Verboven
Annemiek Hoogenboom
Jo Bucci
Niclas Kjellström-Matseke is
the CEO of Novamedia Svenska
PostkodLotteriet AB and the
Lottery Manager appointed by
the Swedish Gambling Authority.
These two roles combine the commercial concept of the business
with the idea of generating money
for charity organisations through
the lottery. The Swedish Gambling
Authority, which grants the lottery
licence, collaborates closely with
the Lottery Manager and supervises the lottery.
External auditing
PwC audits Novamedia Svenska
PostkodLotteriet AB (the operator); KPMG does this for the
Swedish Postcode Association (and
the lottery).
Swedish Postcode Lottery
Niclas Kjellström-Matseke
53
CHAPTER 8
Corporate Social Responsibility
Novamedia/Postcode
Lotteries is a socially driven
organisation. We want to
make the world better. The
money that we provide to
help our beneficiaries contribute to a better world is
earned by operating charity
lotteries. However, we need
to practice what we preach:
it is our goal to stimulate
what is best for the planet
and its people all over the
world, so we have to set
the right example.
Planet First!
In 2009, the lotteries in the
Netherlands, Sweden and Great
Britain adopted a firm stance
towards CSR. Together with
the Institute for Sustainable
Innovation & Development
(INSID) we formalised a sustainability vision called ‘Planet First!’.
This ‘Planet First!’ vision shaped
our CSR strategy. Furthermore, we
considered the sustainability issues
important to our main stakeholders at that time: participants, beneficiaries, employees, government
and political parties. This was
achieved by carrying out a material issue analysis that led to the
following relevant CSR themes:
Fair and Real Cost Pricing, Planet,
People and Openness.
Our CSR strategy and selection
of themes are based on the belief
that we need to start by setting
the right example within our own
organisation. However, we do
realise that our social impact lies
54
Some of the team in Great Britain making sandwiches for the homeless for our annual team day.
beyond our own organisation,
with the beneficiaries receiving
our contributions and winners
receiving their prizes. The themes
of Planet and People focus mainly
on our own internal organisation,
while the themes of Openness and
Fair and Real Cost Pricing focus
on maximising our positive social
impact.
Fair and
real cost pricing
This concerns what the actual cost
of a product is and whether a fair
price has been paid for it. It also
includes the cost of pollution and
working environment. For example, for the last few years we have
used FSC (Forest Stewardship
Council)-certified paper as much
as possible. Today, 89% of the
paper used by the Dutch lotteries
is FSC-certified and/or is recycled. In Sweden, this is 92% and
in Great Britain it is 99.8%. Other
certifications are also used. For
example, the coffee and tea have
Fairtrade certification and meals
are organic where possible.
Code of conduct
Novamedia/Postcode Lotteries
started implementing the code of
conduct for suppliers. The first
step was to ask all our main suppliers to commit themselves to our
code. At the end of 2013, 204 of
our 806 significant suppliers had
committed themselves to the code
(25.3%).
We also initiated an in-house dialogue on prizes that are sustainable
and will keep our customers on
board.
Planet
In the interests of our future, the
earth needs to become our priority again. Only if we adequately
protect the environment, use our
natural resources sustainably and
share these resources fairly, can we
create a solid basis for real prosperity.
Having as little negative impact on
the environment as possible and
even creating a positive impact are
criteria for our own operations.
Two sustainability themes focus on
reducing the negative impact on
the environment:
1. Carbon footprint;
2. Energy dependency and local
sourcing of renewable energy.
Carbon footprint
being carried out on the possibilities of doing this for the lotteries
in the Netherlands.
We have set ourselves the target
of using 100% renewable energy.
This target has already been met
by Novamedia. The Dutch Charity
Lotteries use 78% renewable
energy and in Sweden this is 84%.
All our entities have set themselves
the target of sourcing 100% of
their energy from the home country by 2015. Both the Swedish and
People’s Postcode Lottery met this
target in 2012 and 2013. In the
Netherlands, this is more difficult
to achieve. The gas supply in the
Netherlands is not guaranteed to
be from the home country. The
Dutch Charity Lotteries have
increased the amount of energy
sourced from the home country to
46% and Novamedia remained at
25%.
By 2015, we want to sustainably source 20% of our energy in
ownership. Only for the Swedish
Postcode Lottery does this target
not apply as they are dependent on
their landlord for their energy supply. We will research the possibilities of reaching this target in the
coming years.
New office
vided everything we were looking
for.
For sustainability purposes, we
insisted on inhabiting an empty
building instead of building a new
office. Our new and spacious office
provides us with a chance to make
a new start, in which we can apply
our values. The building will be
completely stripped on the inside
and equipped with sustainable features. Furthermore, as this building is much more spacious than
our current office, we will be able
to incorporate our social mission.
In December 2013 the Dutch
Charity Lotteries acquired a new
head office. On the outskirts of
Amsterdam’s main business district, the Zuidas, we found an
empty office building that pro-
In 2013, our overall emissions of
CO2 per FTE (full-time equivalent)
fell by 12% despite the growth of
the organisations. The reduction
was highest in Sweden with 32%.
The Dutch lotteries now have five
electric cars. We have set ourselves
the target of fully compensating
all our remaining CO2 emissions.
This target was met in 2013 by
the Dutch Charity Lotteries and
the Swedish Postcode Lottery. In
Sweden, we are even climate neutral according to GHG Corporate
Value Chain Standard (Scope 3).
Energy dependency
and local sourcing
of renewable energy
In the long term, energy independence will form the basis of a completely renewable energy supply.
In striving towards this, we are
currently focusing on purchasing
‘green’ electricity produced locally.
The final aim is to produce our
own renewable energy. Research is
We also focus on sustainability in our prizes, as in the case of these ‘Postkodlotteriet’ bicycles in Sweden.
55
Staff engagement
Here the team of the lottery in Great Britain enjoy their Christmas Breakfast together.
People
Only with an engaged, welldeveloped and diverse group of
employees are we able to work
towards our mission and create
a better world. Our core values,
‘courageous’, ‘sustainable’, ‘sharing’
and ‘fun’ are fundamental to good
employment.
Three items are central to this.
Much of this concerns in-company
training programmes that we
organise ourselves. The rest of the
education budget is intended for
training employees or departments
at external training institutes.
The total investment in training
and development increased by
8.8%.
Training
and development
We constantly work on the professionalism and development of our
employees. For this reason, the
training programmes are not only
geared to occupational development, but also to raising social
awareness, personal effectiveness
and growth. Every year, we make
substantial investments in education and training our employees.
56
The Dutch lotteries have several electric and hybrid cars.
All our entities are considered
to be a Great Place to Work®.
Although we are pleased with the
results, we consider it important to
maintain employee satisfaction.
In May 2013, 322 employees and
46 teams from all our lotteries
signed up for the Global Corporate
Challenge (GCC). GCC is meant
to stimulate easy physical exercise
in the work place: all you have
to do is simply count your steps.
People’s Postcode Lottery was
even awarded the title ‘World’s
Most Active Organisation 2013’
in the Advertising Media and
Entertainment category. They
managed a massive 443,266,730
steps in 16 weeks.
In all lotteries, our employees carried out voluntary work in working hours. Towards the end of the
year, the employees of People’s
Postcode Lottery joined forces
with a local social business to
make and deliver sandwiches to
the capital’s homeless. Employees
of the Dutch Charity Lotteries
took a group of elderly people
for a day out at the beach. They
pushed them around in special
beach wheelchairs, made sure that
nothing was lacking, and gave
them an unforgettable day.
Diversity
The Charity Lotteries aim to reflect
society in the Netherlands, Sweden
and Great Britain in terms of diversity of management and employees. Where possible, we try to
recruit people who are far-removed
from the job market. To achieve
this, there is also an active policy
to reach employees from every
stratum of society.
The total number of FTEs in our
entire organisation grew by 8%
(2012: 565.7 FTEs and in 2013:
609.2). We consider that the balance between men and women
in our entire workforce is good:
55.6% of our staff is female. The
balance between men and women
in the management team improved
with the introduction of two new
female management team members.
For years, the Christmas Breakfast has been a popular tradition for employees of the Dutch lotteries.
Openness
The basic principles for organising
a responsible lottery are reliability, accessibility and transparency.
Raising funds in a sustainable
way is the Charity Lotteries’ mission. For us, Corporate Social
Responsibility also means ensuring responsible gaming and being
transparent. We aim to be transparent in the way we communicate, about our internal organisation and on how the revenues are
spent.
Responsible gaming
The winning Dutch team in the Global Corporate Challenge: they took the
most steps in a period of 16 weeks.
With more than 5 million participants and total revenue of almost
€1.2 Billion, we have a big responsibility towards both participants
and charities alike. Responsible
gaming entails organising a fair
and honest lottery so that participants are well informed, enjoy
taking part and are happy with the
way we raise funds for charities.
It is always up to the participant
whether he or she takes part in the
lottery.
The measures that we have taken
in the Netherlands have resulted
in a further drop in the number of complaints upheld by the
Advertising Code Commission
from five to four. One complaint
was entirely upheld and the other
three only partially upheld.
By communicating clearly with
the participants, we try to limit the
number of queries to zero.
Both in Sweden and in Great
Britain we received one complaint,
neither of which was upheld.
At the end of 2013, the customer
experience team of the People’s
Postcode Lottery was awarded an
accreditation by the Institute of
Customer Experience.
57
Transparency
The Charity Lotteries receive over
€1.2 Billion in revenues each year.
This money comes from participants who have the chance to win
fantastic prizes. They can also
take pride in the fact that a large
The detailed Planet First!
report 2013 is available
on the website:
www.novamedia.com
proportion of that money goes
to charity (in 2013, 50% for the
Dutch lotteries, about 25.5% for
the British lottery and 35% for the
Swedish lottery).
Integrity and
compliance with
legislation
and regulations
All of our processes, particularly
the draws, must be honest and
comply with current legislation.
Therefore each draw is carried out
under the supervision of a civil-
law solicitor. The lotteries are also
closely monitored by external
supervisors in other areas. During
the reporting year, there were no
significant issues with the draws
or with the payments to participants and beneficiaries. This was
confirmed for all countries by
the auditors. Incidents in the
draw process were promptly
identified and effectively
analysed and resolved. We
want to continue this
high standard in the
future.
The Dutch Postcode Lottery provides personal guidance for winners of the big money
prizes, and also publishes a book of tips.
Ripple of Hope Award
In December 2013, the Swedish Postcode Lottery
received The Ripple of Hope Award in New York. It was
the first time that a Swedish organisation has received
this award. The Ripple of Hope Award is presented by
the Robert F. Kennedy Center for Justice and Human
Rights.
This award acknowledged th Swedish Postcode Lottery’s dedication to social work, especially its big contribution to charitable
causes.
The Robert F. Kennedy Ripple of Hope Award lauds leaders of the
international business, entertainment, and activist communities
who demonstrate commitment to social change.
Previous honourees include President Bill Clinton, Archbishop
Desmond Tutu, Bono, George Clooney and Vice President Al Gore.
Niclas Matseke (left) accepts an award onstage with Kerry Kennedy, Ethel
Kennedy and Jan Eliasson at Robert F. Kennedy Center For Justice And
Human Rights at the 2013 Ripple Of Hope Awards Dinner.
58
CHAPTER 9
Where the millions go
Lottery contributions to beneficiaries – in millions of euros
2013
To
2013
2013
inclusive
People’s Postcode Lottery
Great Britain
People’s Postcode Trust
1.9
9.7
Postcode Green Trust:
Canal and River Trust
Friends of the Earth Scotland
Kew Foundation
Northumberland Wildlife Trust
Royal Botanic Garden Edinburgh
Scottish Wildlife Trust
Wildlife Trusts Wales
Woodland Trust Scotland
WWF Scotland
Yorkshire Wildlife Trust
Yorkshire Dales Millennium Trust
1.8
4.2
Postcode Culture Trust:
Mac Birmingham
National Galleries of Scotland
National Museums Scotland
National Museum Wales
National Trust
Science Museum Group
Sistema Scotland
Y&A at Dundee
Youth Music
1.8
3.6
Postcode Animal Trust:
Dogs Trust
Riding for the Disabled Association
Royal Zoological Society Scotland
0.7
0.7
Postcode Global Trust:
British Red Cross
The Clinton Foundation
Medecins Sans Frontiere
Ndlovu Care Group
Opportunity International
War Child
WaterAid
2.1
2.1
Postcode Heroes Trust:
Johan Cruyff Foundation
Ellen MacArthur Cancer Trust
Girlguiding
Maggie’s Cancer Caring Centres
Tottenham Hotspur Foundation
1.9
1.9
Postcode Care Trust:
Children 1ST
Children North East
Daisy Chain
Dementia Adventure
Depaul UK
Magic Breakfast
Missing People
Whizz-kidz
Swedish Postcode Lottery
Sweden
Alzheimer Foundation
Amnesty International
Children’s Rights in Society (BRIS)
Civil Rights Defenders
Clinton Foundation
Culture Foundation of the SPL
Diakonia
ECPAT Sweden
Erik Development Partner
Foundation Nordens Ark
Friends
Friluftsfrämjandet
Fryshuset
Fub
Greenpeace
Hand in Hand
Hjärnfonden
Keep Sweden Tidy
Kvinna till kvinna Foundation
Médecins sans Frontières
Mentor Sweden
MinStoraDag (My Big Day)
Neuroförbundet (NHR The Swedish Associations for PND)
Operation Smile
Peace Parks Foundation Sweden
Plan Sweden
Save the Children Sweden
SOS Children’s Villages
Star for Life
Swedish Rheumatism Association
Swedish Asthma and Allergy Association
Swedish Cancer Society
Swedish Childhood Cancer Foundation
Swedish Committee for Afghanistan
Swedish Guide and Scout Council
Swedish Heart-Lung Foundation
Swedish Postcode Foundation
To
2013
inclusive
1.9
4.4
0.8
1.5
2.1
0.8
2.3
12.7
1.2
0.6
0.9
0.8
0.8
0.8
1.2
0.6
2.5
1.0
0.6
0.6
1.0
3.4
0.6
0.7
3.9
7.1
11.5
0.8
2.3
49.0
3.5
1.8
3.8
2.8
3.2
2.8
1.2
1.6
11.6
4.1
0.6
0.6
3.0
17.3
0.6
2.7
0.8
0.6
1.2
1.8
6.1
2.7
1.2
0.8
0.8
3.6
5.7
0.8
0.8
3.1
12.7
3.2
0.6
3.9
7.3
40.6
12.8
3.4
3.4
3.2
18.3
37.5
0.8
3.2
16.0
70.8
59
Where the millions go
Lottery contributions to beneficiaries – in millions of euros
To
20132013
inclusive
Swedish Red Cross
Swedish Sea Rescue Society
Swedish Society for Nature Conservation
Tällberg Foundation
The City Missions
The Hunger Project
UNHCR
UNICEF
Water Aid
We Effect (Swedish Cooperative Centre (SCC))
World Children’s Prize
World Wide Fund for Nature
3.8
19.3
3.0
16.1
1.4
4.4
0.3
2.6
2.4
11.4
0.6
1.6
1.24.3
2.712.8
0.6
1.7
1.2
4.0
0.6
0.6
6.4
40.9
Special Projects
Special Project: for a diverse
and tolerant Sweden
Special Project. Innovation
Extra Project Fund
6.9
26.5
7.5
6.2
3.5
14.4
6.2
6.2
Dutch Postcode Lottery
The Netherlands
1%Club – Follow the Cheetah
AAP Foundation
Aflatoun
African Parks Network
Amnesty International
AMREF Flying Doctors
ARK
Association for Nature Preservation
0.5
0.5
0.5
6.6
0.52.0
0.9
4.2
3.6
68.6
0.9
19.6
2.818.3
14.0
340.0
Foundation Nordens
Ark gives endangered animals like
the lynx a future.
The lynx is the
only feline native
to Sweden and the
Nordic lands.
60
To
20132013
inclusive
BiD Network
BirdLife International Netherlands
Carbon War Room
CARE Nederland
The Climate Group
Children’s Fund MAMAS
Circle Economy
Clean Clothes Campaign
Clinton Foundation
Cordaid Memisa / Cordaid People in Need
dance4life
Defence for Children-ECPAT
Desmond & Leah Tutu Legacy Foundation
Doctors without Borders
DOEN Foundation
Dutch Caribbean Nature Alliance
Dutch Children’s Welfare Stamps Foundation
Dutch Council for Refugees
Dutch Cultural Landscape Foundation
The Elders
European Climate Foundation
Fair Trade (Fair Trade Original,
Max Havelaar Foundation, National Association
of Fair Trade Shops)
Fairfood International
Free Press Unlimited
Friends of the Earth Nederland
Gooi Nature Reserve
Greenpeace
Hivos
Human Rights Watch
Humanitas
The Hunger Project
ICCO
IMC Weekendschool
IUCN National Committee of the Netherlands
IVN (Institute for Nature Education
and Sustainability)
Johan Cruyff Foundation
Landschapsbeheer Nederland
Leprosy Foundation
Liliane Foundation
Mama Cash
Marine Stewardship Council
Médecins du Monde
Naga Foundation
Nature & Environment
The Nature and Environmental Federations
Neighbourhood Link
Netherlands Food Bank Foundation
The Netherlands Red Cross
NIIR Clingendael
0.5
5.6
4.1
35.9
0.5
6.6
0.5
1.5
0.9
7.8
0.5
10.5
1.0
1.0
0.5
0.5
1.8
20.5
2.7
53.5
0.54.3
0.5
2.5
2.0
2.5
13.5
300.7
24.3
550.8
0.5
3.0
0.5
0.5
9.0
243.1
0.5
5.1
0.5
2.0
0.5
2.0
1.9
5.6
0.5
3.6
0.7
13.7
3.3
29.1
0.9
20.9
2.355.0
2.911.1
0.9
7.2
6.634.1
0.5
1.5
2.87.9
0.5
3.0
0.9
18.6
1.4
3.8
2.3
1.4
1.4
0.9
0.5
0.5
1.0
1.8
2.3
1.5
0.5
7.6
0.5
24.9
8.2
41.5
24.2
16.9
5.1
1.5
2.5
1.0
36.0
38.6
6.7
1.5
69.4
0.5
To
20132013
inclusive
Oranje Fonds
Oxfam Novib
PAX
Peace Parks Foundation
PharmAccess
Plan
Prince Claus Fund
Rafa Nadal Foundation
Refugee Foundation
Refugee Students Foundation
Resto VanHarte
Rewilding Europe
Right To Play
Rocky Mountain Institute
Rutgers WPF
Save the Children Nederland
Sea Shepherd
Simavi
Skanfonds
Society for the Prevention of Cruelty to Animals
Solidaridad
SOS Children’s Villages
Stichting de Vrolijkheid
STOP AIDS NOW!
Terre des Hommes
The12Landscapes
UNHCR
UNICEF
University for Peace
Urgenda Foundation
UTZ Certified
UWC The Netherlands - UWC Xperience
vfonds
Wadden Sea Society
Wakker Dier
War Child
Wilde Ganzen
WOMEN Inc.
World Food Programme
World Press Photo
World Wide Fund for Nature
20.0
127.6
13.5
332.7
0.51.5
15.7
31.4
0.51.0
4.745.0
1.6
9.4
0.5
0.5
5.8
54.4
0.9
9.7
0.5
2.5
0.5
1.0
0.5
2.0
0.9
5.6
0.9
10.9
0.9
11.8
0.9
6.3
3.019.0
10.075.8
1.8
31.3
4.310.6
1.4
20.8
0.5
4.4
1.4
30.4
2.3
43.3
11.3218.4
1.418.6
14.4301.2
0.5
8.2
0.5
0.5
0.5
2.0
0.5
0.5
5.310.4
0.5
17.8
0.5
0.5
1.4
18.2
0.5
2.0
0.5
1.5
3.9
15.0
0.5
10.1
15.9
304.1
Special contributions
10.7
BankGiro Lottery
The Netherlands
Akoesticum Foundation
Amsterdam Museum
BOEi
Boijmans Van Beuningen Museum
Bonnefanten Museum
Central Museum Utrecht
Cobra Museum
Concertgebouw
De Fundatie Museum
DOEN Foundation
To
20132013
inclusive
Domplein Foundation
Drents Museum
Dutch Windmill Association
EYE
Foam
Fort Pannerden
Frans Hals Museum
Fries Museum
Geert Groote House
Gouda Museum
Groninger Museum
Hall of Art Rotterdam
Hendrick de Keyser, Historic Houses
Association of The Netherlands
Hermitage Amsterdam
Het Loo Palace
Het Nieuwe Instituut
Het Valkhof Museum
Huis Doorn
Huygens Museum Hofwijck
Images at Sea Museum
Jewish Historical Museum
Jopie Huisman Museum
Municipal Museum The Hague
Museum Arnhem
Museum Catharijneconvent
Museum Of The Image
Museum of the Tropics
Museum Plus Bus
Museum Steam Tram Hoorn-Medemblik
Museumkaart Foundation
Musical Clock Museum
National Maritime Museum
National Museum of Antiquities
National Museum of Ethnology
Naturalis Biodiversity Center
NEMO
Netherlands Institute of Sound & Image
Netherlands Open Air Museum
Netherlands Photography Museum
0.4
0.4
0.3
2.2
0.4
6.7
0.81.0
0.33.2
0.4
0.4
0.2
1.7
0.2
1.6
0.3
0.3
0.2
0.2
0.3
2.4
0.3
1.9
1.2
12.9
0.3
16.1
0.3
2.1
0.3
2.7
0.2
1.2
0.5
0.5
0.2
0.2
0.2
1.7
0.2
3.9
0.3
0.3
0.5
4.3
0.2
0.8
0.2
0.4
0.2
1.4
0.2
1.6
0.5
0.5
0.7
1.9
0.5
17.9
0.2
3.2
0.4
4.7
0.2
1.5
0.2
2.3
0.3
3.2
1.21.6
0.3
3.0
0.6
7.3
0.5
1.7
13,3
0.6
0.6
0.2
2.2
0.55.2
0.5
4.4
0.2
1.6
1.0
2.9
0.2
7.7
0.59.1
0.2
1.2
4.5
41.5
In February, the
Prince Claus
Fund received
extensive press
coverage for
helping to save
centuries-old
manuscripts
from Timbuktu.
61
Where the millions go
Lottery contributions to beneficiaries – in millions of euros
To
20132013
inclusive
Noordbrabants Museum/Bosch 500
Prins Bernhard Culture Fund
Railway Museum
Rembrandt Association
Singer Laren
Slot Zuylen Castle
Stedelijk Museum Alkmaar
Stedelijk Museum Amsterdam
Teylers Museum
The 4 State Museums
(Kröller-Müller Museum, Mauritshuis,
Rijksmuseum, Van Gogh Museum)
The Anne Frank House
The New Church
TwentseWelle
Van Abbe Museum
Van Gogh Museum
vfonds
Vijversburg Villa
Zeeuws Museum
Zuiderzee Museum
Special contributions
FriendsLottery
The Netherlands
AIDS Foundation
Alzheimer Netherlands
Association for Nature Preservation
Bas van de Goor Foundation
BOSK (Association of Spastic Children’s Parents)
Brain Foundation
Children’s Support Fund
0.5
14.6
0.3
0.4
1.2
0.3
0.4
0.2
0.2
2.0
155.9
2.0
1.7
3.1
0.3
0.4
0.4
1.4
9.3
113.3
0.2
2.4
1.0
2.5
0.21.0
0.8
2.0
1.5
3.0
3.578.5
0.3
0.3
0.2
1.2
0.6
4.4
3.7
6.8
1.4
0.4
0.2
0.2
0.3
1.1
2.8
14.6
3.5
0.3
0.9
0.3
9.5
27.8
The
FriendsLottery
supports youth
training at
Dutch premier
division football
clubs such as
Feyenoord.
62
To
20132013
inclusive
CliniClowns Foundation
Diabetes Foundation
Dirk Kuyt Foundation
DOEN Foundation
Dutch Arthritis Foundation
Dutch Burns Foundation
Dutch Cancer Society
Dutch Children’s Welfare Stamps Foundation
Dutch Elderly Fund Dutch Epilepsy Fund
Dutch Eye Foundation
Dutch Foundation for Children with Disabilities
Dutch Heart Foundation
Dutch Sunflower Society
Edwin van der Sar Foundation
Esther Vergeer Foundation
Fund for mentally disabled people
Giovanni van Bronckhorst Foundation
Heppie Foundation
Humanitas
Jantje Beton
Johan Cruyff Foundation
Kidney Foundation
Lucille Werner Foundation
Lung Fund
Make-A-Wish Netherlands
Mental Health Foundation
More than Football Foundation
MS Research Foundation
National Hearing Foundation
National Monument Sint-Jan
Netherlands Autism Society
Pink Ribbon
Princess Beatrix Muscle Foundation
Rare Diseases Fund
Reading & Writing Foundation
Rehabilitation Foundation
Richard Krajicek Foundation
Royal Netherlands Tuberculosis Foundation
Ruud van Nistelrooy Academy
Scouting the Netherlands
Spieren voor Spieren Foundation
Sports Foundation for People with Disabilities
Stomach, Liver and Bowel Foundation
STOP AIDS NOW!
The Forgotten Child Foundation
The Netherlands Red Cross
Victim Support Fund
VUmc Cancer Center Amsterdam
Youth Culture Fund
Youth Sports Fund
Other beneficiaries
0.4
4.5
1.5
13.0
0.1
0.3
3.0
67.4
1.0
8.5
1.2
8.8
2.0
13.4
0.2
2.3
1.7
8.5
0.5
7.5
0.3
1.6
0.3
3.0
1.3
13.7
1.0
5.3
0.5
0.6
0.1
0.5
0.3
1.1
0.1
0.3
0.3
3.3
0.460.4
1.1
13.4
0.3
35.0
1.0
9.5
0.3
1.0
1.3
11.1
0.4
4.3
0.8
7.9
0.9
5.3
0.5
3.2
0.2
1.7
0.2
3.1
0.6
1.4
0.9
3.3
0.9
8.7
0.3
0.6
0.2
1.0
1.4
9.2
1.5
5.8
0.8
7.6
0.3
0.9
0.2
1.4
0.2
0.2
0.4
5.1
1.3
10.1
0.2
0.7
0.1
0.3
0.5
6.2
2.0
17.3
2.1
26.7
0.2
0.4
0.2
0.8
5.3
173.2
CHAPTER 10: Dreams for the future
Every country is entitled to its Postcode
Lottery
Imagine every global citizen playing in a charity lottery.
Imagine enough money to ensure a better world for people and planet; a world in which all people, animals and
plants can live healthily, and are treated justly and with
respect.
be raised if the citizens of all 193 countries on our planet played in
such a charity lottery? A Postcode Lottery.
If all 27 EU countries had a charity lottery, 10 billion euros could be
raised for good causes. Imagine the amount of money that could
A Postcode Lottery in your country?
Contact Eva Struving: +31 (0)20 664 09 78
[email protected]
Postcode Lotteries connect and reach out to the whole world. It’s a
lottery that gives people a chance to have fun and share in creating
a better planet.
A dream.
We are working to make this dream come true.
63
Credits
Publisher:
Nationale Postcode Loterij N.V.
Amsterdam
Printing:
Joh. Enschedé Amsterdam BV
Graphic design:
Woldberg&Wesseling dm, Eemnes
Production:
Concern/Schoenmakers
Communicatie-projecten,
Amsterdam
Translation:
Tekst|Support, Amsterdam
Page 7 (photos Branson, Clinton,
Cruijff), 11, 33, 36 (2x), 37 (t.),
38, 39, 41 (b.), 43, 44, 45, 48 (t.l.),
49 (t.), 51 (photos Van Brockhorst,
Krajicek, Vergeer, Werner), 52, 53
(4x b.l.), 57: Roy Beusker
Page 6: AFP Photo/Leon Neal
Page 7 (photo Gullit): ANP KIPPA/
Freek van Asperen, (photo Tutu):
ANP/Ilan Godfrey
Page 10, 30 (t.), 32 (b.): Studio
Strandell
Page 14 (t.l.): Rob McDougal,
(b.r): Paul Whyeth
Page 15 (b.l.): Mark Runnacles,
Page 15 (b.r.), 21 (t.): Ian McLean
Page 21 (b.): Jonny Back
Photography
Page 22 (b.r.): Phil Harris
Page 23 (Attenborough): Atlantic
Productions, (MacArthur): Paul
Wyeth, (McCourt, Quinnell):
Maverick Photo Agency
Page 25 (t.r.): Marin von Krogh
Page 26 (b.l.): Britt-Marie Klang/
World’s Children’s Prize
Page 27 (t.): BOSF 2012 Esbi
Hapsoro Adiwimarto, (b.) Victor
Serbin
Page 28 (t.): Oskar Allerby,
(b.) Stefan Jerrevång
Page 30 (b.): Gustav Mårtensson
Page 34 (b.l.): Dirkje Jansen,
64
(b.r): Sia Kambou/The Elders
Page 35 (t.): Greenpeace/Nick
Cobbing, (b.r): Birdphoto/Jankees
Schwiebe
Page 36 (b.l.), 37 (b.), 50 (b.l.),
57 (b.): Gerard van Hees
Page 41 (t.): Boudewijn Smit
Fotografie
Page 45 (t.r.): Hans de Kroon
Page 47 (t.): Mathilde Dusol
Page 51 (t): PRO SHOTS, (photo
Van der Sar): ANP KIPPA/
Toussaint Kluiters, (photo Joling):
Nick van Omondt
Page 53 (photo KjellströmMatseke): Magnus Sandberg
Page 54: Simon Williams
Page 58 (b.): Getty Images/Stephen
Lovekin
Page 61: Gamma/Xavier Ross
Page 62: John de Pater
Communication
© 2014, Nationale Postcode
Loterij N.V., Amsterdam
An internationally oriented department for communications takes care
of the group’s communication to stakeholders worldwide. Questions are
handled by this team. They can be contacted by sending an e-mail to:
Martijn van Klaveren (The Netherlands), Communications Director
[email protected]
This annual report is printed on
recycled, CO -neutral, FSC®
manufactured paper.
2
People’s Postcode Lottery
Svenska PostkodLotteriet
Nationale Postcode Loterij
76 George Street
Edinburgh
EH2 3BU
United Kingdom
Visiting address:
Klarabergsviadukten 63
111 64 Stockholm
Sweden
Visiting address:
Van Eeghenstraat 70
1071 GK Amsterdam
The Netherlands
Telephone 0044 - 131 - 554 87 94
E-mail [email protected]
Postal address:
P.O. Box 193
101 23 Stockholm
Sweden
Postal address:
P.O. Box 75025
1070 AA Amsterdam
The Netherlands
Telephone 0046 - 8 - 562 488 00
Fax 0046 - 8 - 662 58 70
E-mail [email protected]
Telephone 0031 - 20 - 673 24 46
Fax 0031 - 20 - 573 75 55
E-mail [email protected]
www.postkodlotteriet.se
www.postcodeloterij.nl
BankGiro Loterij
VriendenLoterij
Would you like to know more about
the Postcode Lottery format?
Visiting address:
Van Eeghenstraat 70
1071 GK Amsterdam
The Netherlands
Visiting address:
Van Eeghenstraat 70
1071 GK Amsterdam
The Netherlands
Postal address:
P.O. Box 75969
1070 AZ Amsterdam
The Netherlands
Postal address:
P.O. Box 75092
1070 AB Amsterdam
The Netherlands
Telephone 0031 - 20 – 573 74 74
Fax 0031 - 20 – 573 74 80
E-mail [email protected]
Telephone 0031 - 20 – 573 75 07
Fax 0031 - 20 – 573 75 55
E-mail [email protected]
www.bankgiroloterij.nl
www.vriendenloterij.nl
www.postcodelottery.co.uk
Then please contact:
Novamedia
Van Eeghenstraat 93-95
1071 EX Amsterdam
The Netherlands
Telephone 0031 - 20 - 664 09 78
Fax 0031 - 20 - 679 75 06
E-mail [email protected]
www.novamedia.com
GB-ed.

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