Designblok Prague Design and Fashion Week

Designblok
Prague Design
and Fashion Week
The 14th year of Designblok
takes place from
October 1st to October 7th,
2012
Established in 1999, the international exhibition
of design presents current new Czech and foreign
designs in the most prominent showrooms and
galleries in Prague. Located within exceptional
architectural buildings in Prague, the Designblok
Superstudios represent the focal point of all
events; producers and designers from all over the
world present their special installations within an
area of over 10,000 m2. Traditionally, Designblok
covers fashion and includes the Designblok
Fashion Week, where top Czech and foreign
fashion designers present their work. The 14th
year will have three exhibition centres – two
Superstudios for presentations of world and
Czech interior and fashion brands, plus one
Openstudio for exhibitions on the future of design
and presentations of young designers. Fashion
Week will be located in the Church of St. Simon
and St. Jude on Dušní street, as well as the
Mayor’s Residence.
Superstudio Bubenská 1, Designblok 2010
Designblok ranks among eight priority events in
the City of Prague. Prague has provided not only
the three above-mentioned premises, but also
advertising space in the lower part of Wenceslas
Square, where an installation inviting visitors to
Designblok will be located.
“Do not run away. After Tuesday, one will not be able to hide anyway. The city will be full of design. Design will permeate the
city. The city is the theme of this year’s Designblok, the city as the pivot of life and inspiration. Thus, Prague will transform
into the City, which is full of the most ordinary and unbelievable objects and spectacles, into a fast, evanescent, and
unforgettable city, into a city that is both playful and perhaps gray and indistinct. In short, Prague will be everything a city
and design can be.”
(Barbora Ševčíková, czechdesign.cz)
“The entire professional public agrees that Designblok is beneficial for Czech applied arts and that its quality constantly
increases. Many experts say that Designblok, the most important Czech designer event, has the potential to become more
essential than Design Week in Vienna and the DMY in Berlin.”
(Kateřina Kadlecová, Reflex 40 – 10)
“Prague scores at the expense of London. Designblok is huge and better. (…) One does not have to go to Vienna or London
to see new designs in the field of fashion, lights, and glass. Designblok – the biggest show of design in the Czech Republic,
which ends on October 10, surpasses London and Vienna with enthusiasm and the number of young designers, plus Czech
and foreign companies.”
(Alena Řezníčková, idnes.cz, 9.října)
The Honorary Board of Designblok:
Eva Jiřičná, Architect
Helena Koenigsmarková, Director of the Museum of Decorative Arts in Prague
Daniel Heler, Member of the Board of Directors and Deputy Chief Executive Officer of Česká spořitelna, a.s.
Liběna Rochová, Fashion Designer
Michal Froněk, Olgoj Chorchoj, Designer
David Řezníček, Director of Konsepti
Libuše Šmuclerová, General Manager, Ringier Czech Republic
Pavel Liška, AAAD President Emeritus, Curator, Art and Design Theoretician
Karel Ksandr, General Director of the National Technical Museum in Prague
Designblok Attendance /2011/:
Attendence of the Superstudios of Designblok: 25 700
Attendence of the Superstudios Structure:
Adults: 6210
Acredited guests + exhibitor´s guests: 3673
Journalists: 290
VIP /opening, vernisage, other events/: 6533
Students: 6116
Group Attendance: 2887
Age group: 0 – 26: 8994 34%
Age Group: 26 and more: 16 706 66%
Invited visitors, accredited persons + VIP:
Architects, designers, developers, and proprietors of the most prestigious showrooms of designer products in the Czech Republic, Czech
and foreign media, fashion designers, art and design collectors, directors of international design festivals, directors and curators of important
Czech and foreign institutions, important clients of participating companies and designers, design colectors, VIPs
Events by Invitation Only:
VIP and business cocktail parties in individual showrooms, Designblok gala opening party, press conferences
Total Attendence including showrooms and exhibitions in the city:
More than 40 000 visitors
Adults
66 %
34 %
Students
Programme and Locations of Designblok 2012
Designblok takes place all around the city in selected showrooms and galleris. The main exhibition area is called Superstudio.
Superstudio is an exhibiting area managed by the Designblok’s organizers for the purpose of special exhibitions and presentations, which are
chosen on the basis of the presented projects. The Superstudio is dedicated exclusively to the presentations of producers, designers, and design
studios who deal with furniture, home accessories and lighting in the prestigious Creme de la créme section.
The first Superstudio at the Clam-Gallasův Palace (Husova 20, Staré Město) will focus on the main theme of this year’s Designblok – Luxury. The
Superstudio will also house the main thematic exhibition of this year’s Designblok. Priority will be given to those exhibitions focusing on the
Designblok’s main theme.
The second Superstudio in Kafka’s House (Náměstí Franze Kafky, Staré Město – near Staroměstské náměstí) will focus on the interior design and
accessories and is designated for company’s presentations of individual Designblok’s participants (the Creme de la Crčme section). Priority will be
given to high-quality novelties in the field of interior design and accessories.
The third exhibition venue is called Openstudio and it is a laboratory of contemporary design, which has been created quite recently on the basis
of the experience gained in the previous years. The Openstudio is managed and produced by the Designblok organizers as an exhibiton area for
young designers and schools of design,progressive fashion labels, fashion designers and jewel designers, and its main purpose is to examine new
movements in design, as well as to sell the designers’ products in the special section called Design Market. The Openstudio will be located in the
unique space of the Martinický Palace at the Prague Castle (Martinický palace, Hradčanské square 67/8). The space is divided into different
modules for the designers, plus self-contained rooms for larger.
Designblok Fashion Week will host presentations of contemporary fashion through fashion shows in representative rooms arranged and
equipped by the organizer for this purpose. The fashion shows take place according to the organizer’s schedule and are in the organizer’s
production. Fashion Week’s main stage will be located in the Church of St. Simon and Juda (Dušní, Staré Město), where fashion shows of Czech
and foreign fashion designers and labels will take place from Thursday to Sunday. Private exclusive evenings will be held in the Prague Mayor’s
Residence (Mariánské náměstí) and in other locations owned by the individual participants.
On Monday the 1st of October Designblok will be open only for accredited guests /architects, designers, VIP clients – developers, investors and
press/. The official opening will take place on Monday as well at 6 p.m. to 8 p.m. A Gala dinner for Designblok partners /200 guests/ will take
place from the 8 p.m. at the Šimon and Juda Church. Guests of the dinner wil have the opportunity to see a unique Liběna Rochová fashion
performance.
Designblok will be open for public from Tuesday the 2nd to Sunday the 7th of October /Superstudio and Openstudio from 10 a.m. to 9 p.m./.
The visitors have to buy a visitor´s pass which they use the whole week for all locations. VIP pass for 500 guests entitles the entrance to VIP zone
in Clam Gallas. The whole event will be closed by Grand Gala event on Sunday the 7th from 8 p.m.
Superstudio Futurama
Ora-Ito, Gorenje
Superstudio
Nike
World Jewellery Museum Soul
LASVIT
TON
Anthony Lebossé, 5.5 designers
Studio Pirsc Porcelain
Openstudio
USSPA
Chatty
Prokic Janja & Aleinikava Nastassia
Nokia
UNOSTO
Koldová Lucie & Yeffet Dan
“It is really impossible to escape design in Prague this week – design is in the streets, on the sidewalks, in the showrooms
of Czech and foreign companies, in studios and shop windows…”
(Lenka Žižková, LN)
Commercial presentations of new designs from Czech and foreign brands, fashion shows, exhibitions, lectures by designers,
cocktail parties, and other events are open to the public, whose interest grows every year. However, the most significant
benefit for exhibitors is primarily the powerful media, marketing, and business impact of Designblok.
(Kateřina Kadlecová, Reflex)
Designblok Promotion:
The international advertising campaign is focused, year-round, mainly on the region of Central Europe. Among media partners, one can find not
only leading Czech media, but also a range of key magazines from the field of design, such as Icon, Frame, H.O.M.E., www.dezeen.com, and
www.designboom.com. Apart from traditional program booklets (printing of 10,000 pcs) and the DESIGN GUIDE (printing of 30,000 pcs),
there will also be a Designblok Newspaper with a printing of 30,000 pieces, which will replace the traditional leaflet this year.
Outdoors
Citylights 200 pcs, billboards on the D1 motorway from Prague – Brno, plus the Prague-Ruzyně airport. Navigation all over the city.
Printed Advertising
Provided by Czech and foreign media partners. The campaign takes place from June to October in the following media: Architekt, Business media,
Stavba, Moderní byt, Můj dům, Technický týdeník, dumabyt.cz, Elle, Elle Decor, Atrium, Designum, Inspire (SK) H.O.M.i.E., H.O.M.i.E. (SK),
H.O.M.E. (A, D, H), Rezidence, Reflex, Frame (NL), Damn (B), Styleprak (D), ICON (GB)
Internet Advertising
Via media partners which include, on a long-term basis, the following portals: designboom.com, dezeen.com, designguide.cz, designmagazin.cz,
czechdesign.cz, aktualne.cz
Other Promotion
Czech Radio, Radio 1, Prima COOL, Fashion TV
Designblok events serve as an essential source of information for the year-round work of Czech media, including TV companies led by Czech
Television.
Media Partners
Architekt, Blok, Český rozhlas, Development News, Dolce vita, ELLE, ELLE Dekor, E15, EURO AWK, Fashion.TV, FORMEN, H.O.M.i.E.,
Hospodářské noviny, Hype Magazine, Ihned.cz, Lidové noviny, Marketing a Media, M.I.P., Moderní byt, Můj dům, Prague Post, Prima, Radio 1,
Rencar, Reflex, Respekt, Sign, Rezidence, Rodinný dům, Stavba, Strategie, Swift, Technický týdeník, Time In, Trend Marketing, Ultramix, Vice,
www.czechdesign.cz, www.dumabyt.cz, www.designguide.cz, www.designmag.cz, Z1, žena.cz.
Foreign Media Partners
AHEAD, Atomica, Atrium, DAMn magazíne, Designboom, Designum, Dezeen, Flair, Frame, HG.HU, H.O.M.E., ICON, Flair, IQ Style, Isnpire,
Octogon, www.stylepark.com
Apart from all that, special promotions for Fashion Week:
FLAIR, In Style, ELLE, FASHION.TV, Žena.cz + collaboration with Czech Television: Sama doma, reports, etc.
Designblok Fashion Week:
Fashion has always been an integral part of previous years. However, this year it took the form of an international Fashion Week. Fashion shows of the
best fashion designs offered in the Czech Republic by Czech and foreign fashion scenes took place in the Mayor’s Residence and the Municipal House.
Designblok Dreft Fashion Week in Prague represented the feat of the year in the field of fashion for various reasons…
The event focused not only on fashion shows, but also on fashion installations; even though the participants had to pay for
their participation in the fashion week, the selection did not include everybody, which was a problem related to the previous
Prague Fashion Weekend. Designblok did not confuse a Miss with a model and did not hedge its bets on famous names from
celebrity circles. It did not pander to commercial or catchy fashion pieces designed by Czech fashion designers whose work
is on the same level as the ready-made clothes of a creative dressmaker. Designblok was also adorned with the presence of
world-class models, such as Petra Němcová. Daniela Peštová presented the world of haute couture elegance, which is not
jazzy. Actresses who have become the faces of specific brands stood up to their roles with nonchalance. Zuzuna Stivínová,
who made her biggest exhibition at Designblok, reminded us how much her stay in the USA had changed her, that life
abroad had improved her taste. However, the biggest credit for her new image goes to the brands that dress her.
(Františka Čížková, Blesk)
The month of October has been bound up with Designblok for many years, according to fashion designer Liběna Rochová.
She is happy that this “festival” exists. “Designblok and the Dreft Fashion Week are really phenomenal. They have
a marvelous atmosphere, save its face - that is what fascinates me,” said Rochová.
(ceskenoviny.cz)
The week finished with the Grand Gala evening in the Municipal House, where the Editors-in-Chief Awards for Designblok were presented to the
winners in 15 categories. The awards were given out by Designblok curators Jana Zielinski and Jiří Macek. The evening included a fashion show that
confronted Czech designers with foreign fashion brands in a very interesting way.
The closing Grand Gala evening in the Municipal House offered a very diverse spectacle, both on the catwalk and in the form
of models, clad in fashion designs that the invited guests and nominees were wearing. (…) The cross-section of various
collections was a great idea; the audience had an opportunity to compare Czech fashion creations with foreign ones. Many
Czech designers proved that they have an enormous potential.
(Onaidnes.cz)
Grand Gala, Obecní dům
Klára Nademlýnská
Roberto Coin, Zuzana Stivínová,
Petra Němcová
Denisa Nová (DNB)
Designblok Fashion Week
Viktoria Vittori
Press conference
Carollinum
Hana Zárubová (No.)
Jeremy Scott, adidas Originals
Press conference: Jeremy Scott,
Jana Zielinski, Petra Němcová
Max Mara
Zuzana Kubíčková, Dreft Black Card
Designblok Fashion Week
Denisa Nová (DNB)
ESCADA
Radana Ivančic,
Nokia N9 fashion selection
No. (Hana Zárubová + Štěpán Malovec)
TIMOURE ET GROUP
Selected Interior and Life-Style Brands Presented at Designblok:
AQUA TRADE design club, Artek, Artemide, Artemide, Ateh, Baccarat, BaSys CS, Bulb, Design Bath SE, Dolce Vita, dvorak sec contemporary,
Hansgrohe, Kartell Flag Store, Koldová Lucie & Yeffet Dan, KONSEPTI, Křehky, Lladró, Maxim Velčovsky, Moser, Nespresso, Nike, Olgoj Chorchoj,
papelote, Pepsi, POLSTRIN DESIGN, Poltrona Frau Group, praguekabinet, Preciosa Lighting, Red bull, Reflex, Rony Plesl, STOCKIST,
SUPERSTORE, TECHO, Tichelaar, Veuve Clicquot, Vitra
Selected Fashion and Jewelry Brands Presented at Designblok:
Belda, Boheme, Carollinum, Denisa Nová DNB, ESCADA, FREY WILLE, KLARA NADEMLYNSKA, MaxMara, Pietro Brunelli Milano, Roberto Coin,
Salon Petra Měchurová, Simple Carollinum Concept Store, studio LR Liběna Rochová, TATIANA – Taťána Kovaříková, TIMOURE ET GROUP,
TONI&GUY, Guerlain, Hermés, Chatty, Imreczeová, Melissa, no. (Hana Zárubová & Štěpán Malovec), Prokić Janja & Aleinikava Nastassia, Vacek
Zdeněk & Pošta Daniel...
Stockist
Vitra: Barber Osgerby on Stage, Nová scéna ND