LwP II - NMS Media coverage report

EPDA Non-Motor Symptoms
Campaign Launch
Media Analysis Report
29th October 2010
Overview
The EPDA Non-Motor Symptoms Campaign was launched at the second
World Parkinson’s Congress in Glasgow 30th September 2010 with the aim
of highlighting the overlooked symptoms of Parkinson’s disease,
particularly the non-motor symptoms.
“Everyone worked seamlessly to develop the
comprehensive Life with Parkinson’s campaign. The
successful launch to HCPs and European media
exceeded our expectations,” Susanna Lindvall, Vice
President, EPDA.
The Newsmarket
13 video clips were ordered
by 5 media outlets:
- Education Channel 22 (Malta)
- Telecuracao (Netherlands Antilles)
- Windsor Broadcast Productions (USA)
- African Television Online (USA)
- Salfordonline (UK)
Our Social Media Release
The social media released
was viewed 58 times
Coverage Summary
Publication
Title
Date
ANP
APS: Campaign Launched by EPDA to Highlight Overlooked Symptoms of Parkinson's Disease
Belgia Media Support
Campaign Launched by EPDA to Highlight Overlooked Symptoms of Parkinson's Disease
Global Investor
Campaign Launched by EPDA to Highlight Overlooked Symptoms of Parkinson's Disease
Innovaro Pharmalicensing Campaign Launched by EPDA to Highlight Overlooked Symptoms of Parkinson's Disease
30-Sep-10
30-Sep-10
30-Sep-10
30-Sep-10
PR Newswire
Pressemeldinger
Webfinanser
WEBINDIA123
Worldnews
Bolsamania
Cotizalia
30-Sep-10
30-Sep-10
30-Sep-10
30-Sep-10
30-Sep-10
30-Sep-10
30-Sep-10
EuroInvestor
PR Newswire Europe
Europapress
La Bolsa
SYS-CON
Yahoo
Bolsamania France
Devises.fr
EuroInvestor
Le Point
PR Newswire Europe
Campaign Launched by EPDA to Highlight Overlooked Symptoms of Parkinson's Disease
Campaign Launched by EPDA to Highlight Overlooked Symptoms of Parkinson's Disease
Campaign Launched by EPDA to Highlight Overlooked Symptoms of Parkinson's Disease
Campaign Launched by EPDA to Highlight Overlooked Symptoms of Parkinson's Disease
Campaign Launched by EPDA to Highlight Overlooked Symptoms of Parkinson's Disease
La EPDA lanza una campaña para destacar los síntomas ignorados de la enfermedad de Parkinson
COMUNICADO: La EPDA lanza una campaña para destacar los síntomas ignorados de la enfermedad de
Parkinson (1)
La EPDA lanza una campaña para destacar los síntomas ignorados de la enfermedad de Parkinson
La EPDA lanza una campaña para destacar los síntomas ignorados de la enfermedad de Parkinson
COMUNICADO: La EPDA lanza una campaña para destacar los síntomas ignorados de la enfermedad de
Parkinson (1)
La EPDA lanza una campaña para destacar los síntomas ignorados de la enfermedad de Parkinson
La EPDA lanza una campaña para destacar los síntomas ignorados de la enfermedad de Parkinson
La EPDA lanza una campaña para destacar los síntomas ignorados de la enfermedad de Parkinson
L'EPDA lance une campagne pour mettre en évidence les symptômes négligés de la maladie de Parkinson
L'EPDA lance une campagne pour mettre en évidence les symptômes négligés de la maladie de Parkinson
L'EPDA lance une campagne pour mettre en évidence les symptômes négligés de la maladie de Parkinson
L'EPDA lance une campagne pour mettre en évidence les symptômes négligés de la maladie de Parkinson
L'EPDA lance une campagne pour mettre en évidence les symptômes négligés de la maladie de Parkinson
30-Sep-10
30-Sep-10
30-Sep-10
30-Sep-10
30-Sep-10
30-Sep-10
30-Sep-10
30-Sep-10
30-Sep-10
30-Sep-10
30-Sep-10
Publication
Title
Date
Wikio
L'EPDA lance une campagne pour mettre en évidence les symptômes négligés de la maladie de Parkinson
30-Sep-10
PressPortal
EPDA startet Kampagne, um auf übersehene Symptome von Parkinson hinzuweisen
30-Sep-10
PR Newswire Europe
EPDA startet Kampagne, um auf übersehene Symptome von Parkinson hinzuweisen
30-Sep-10
Webfinanser
EPDA startet Kampagne, um auf übersehene Symptome von Parkinson hinzuweisen
30-Sep-10
PR NewswireEurope
Lancio di una campagna dell'EPDA per fare luce sui sintomi trascurati del morbo di Parkinson
30-Sep-10
Webfinanser
Lancio di una campagna dell'EPDA per fare luce sui sintomi trascurati del morbo di Parkinson
30-Sep-10
Europa Press
30-Sep-10
The Free Library
COMUNICADO: La EPDA lanza una campaña para destacar los síntomas ignorados de la enfermedad de
Parkinson (y 2)
Campaign Launched by EPDA to Highlight Overlooked Symptoms of Parkinson's Disease - New Life With
Parkinson's - Non-Motor Symptoms Campaign Builds on Parkinson's Awareness Campaign
Campaign Launched by EPDA to Highlight Overlooked Symptoms of Parkinson's Disease.
Science2.0
Campaign Launched By EPDA To Highlight Overlooked Symptoms Of Parkinson's Disease
30-Sep-10
WallStreet Online
Campaign Launched by EPDA to Highlight Overlooked Symptoms of Parkinson´s Disease
30-Sep-10
Parkinson's Recovery
Campaign Launched by EPDA to Highlight Overlooked Symptoms of Parkinson’s Disease – Einnews Portugal
30-Sep-10
istockanalyst
Campaign Launched by EPDA to Highlight Overlooked Symptoms of Parkinson's Disease
30-Sep-10
stockmarketsreview
Campaign Launched by EPDA to Highlight Overlooked Symptoms of Parkinson's Disease
30-Sep-10
businessweek
Campaign Launched by EPDA to Highlight Overlooked Symptoms of Parkinson's Disease
30-Sep-10
LGN
Lancio di una campagna dell’EPDA per fare luce sui sintomi trascurati del morbo di Parkinson
30-Sep-10
Ele.ro
Campania de constientizare a Bolii Parkinson
01-Oct-10
NoticasMedicas
La EPDA lanza una campaña para destacar los síntomas ignorados de la enfermedad de Parkinson.
01-Oct-10
Marken Post
Parkinson: Auch nicht-motorische Symptome erkennen
01-Oct-10
jurnalul.ro
Şanse minime pentru bolnavii de parkinson
03-Oct-10
Adevărul
Seinor Actu
Semne mai puţin cunoscute ale maladiei Parkinson
03-Oct-10
EPDA : une campagne pour mettre en évidence les symptômes négligés de la maladie de Parkinson
07-Oct-10
World News Report
30-Sep-10
30-Sep-10
Overview of the coverage achieved 1/3
Overview of the coverage achieved 2/3
Overview of the coverage achieved 3/3
Twitter
Facebook
Watch this space...
Copy for front page news story and double page feature
Spotlight on Romania
TV Stations
Radio
Print
Online
News
Agencies
•Pro TV, Antena 1, and Antena 3
•Radio Bucuresti
•Jurnalul National, Ring, Ziarul Azi, Tonica, Galenus,
Farmacia Ta, Readers Digest, Adevarul, Viata
Medicala, Pharma Business, Pharmakon
•HotNews, Sanatatea TV, Ele.ro, Doctorul
Meu.com, Topsanatate.ro
• Mediafax, Agerpress
ROI was estimated to be around 40,000 Euros
Statistical Analysis
Neutral
0%
Publications per country
USA
India
The Netherlands
Norway
Sweden
Romania
Belgium
UK
Spain
France
Italy
Germany
Negative
0%
Tonality
Positive
100%
Newswires
21%
0
5
Type of publication
10
Dailies /
Consumer
0%
Medical trade
0%
Business
trade
0%
15
Web
publications
79%
Inclusion of Key Messages
The campaign will help those with NMS to see their physician for earlier
diagnosis and treatment
They can occur at any stage of the disease and many of them precede a
formal diagnosis by several years
NMS are a major cause of morbidity in Parkinson’s, yet are often under
recognised
Surveys have revealed that 90% of people with Parkinson’s have at least one
nNMS with about 25% having three
0
5
10
15
20
25
Inclusion of Spokesperson Quotes
Prof Fabrizio Stocchi, Neurologist, Rome
Jo Collinge, person with Parkinson's, UK
Mary G Baker, MBE, EPDA Patron
Susanna Lindvall, Vice president, EPDA
0
10
20
30
40
30
35
40
Web Search Interest
Worldwide, 2010
Conclusion
•
•
•
•
•
•
A total of 44 articles were generated globally following the launch to date
All coverage was positive
The largest source of articles is web publications
All four spokespeople were quoted in 38 articles
58 hits to the social media release
13 video clips were ordered by 10 media outlets world wide