Hits From the 70`s, 80`s and More

Hits From the 70’s, 80’s and More
WHY Q105?
Heritage Spanning Generations
Q105 is a heritage radio station that has been around – same call letters, same format – delivering the same great variety of music for
42+ years in Tampa Bay! Anchored by Mason Dixon and from the legendary Q-Zoo from the 80’s, Q105 listeners are passionate about the
station and its advertisers!
Exclusive Classic Hits Radio Station
Q105 is the exclusive Classic Hits format in Tampa Bay spanning generations, playing the music that is the comfort food of the dial – the
greatest hits from the 70’s, 80’s and More! Reach “Power Consumers” aged 25-64 who are educated, professional and make above
average incomes!
Live and Local in the Community
Q105 has live on air personalities to entertain listeners with local happenings, events, and exciting contests! Connect with Tampa Bay
consumers using our well known and loved brand ambassadors!
Upbeat Foreground Station – Safe for All Ears!
Q105 is a radio station for the entire family. it’s an upbeat, active, foreground station. Your message reaches people in a good frame of
mind in their cars, at work and at play!
Playlist
Madonna, Eagles, Elton John, Eurythmics, Michael Jackson, The Police, Donna Summer, Fleetwood Mac, Billy Joel, Phil Collins, Blondie,
Bruce Springsteen, The Go Go’s, Bee Gees, Journey, Supertramp, Abba, U2 and more!
9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925
FEATURED ARTISTS
9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925
Crystal Clear Monster Signal!
Coverage Pattern for WRBQ FM
From Homosassa Springs to the north,
Venice to the South,
Disney World to the east,
Shrimp boat in the sea to the west,
WRBQ is on a signal near you!
Local
Distance
Fringe
9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925
Q105 Listener Profile
Over 500,000 weekly listeners. Can fill the city of Boston! ● Listeners with $8 billion in annual spending power
R&R Radio Station of the Decade Award for the 80’s ● Powerful music that serves as a sound track to our listeners lives!
The Age Profile of WRBQ Listeners
25%
The Q105 Audience is split between
Men (53%) and Women (47%)
23.0%
20.0%
20%
17.0%
15.0%
15%
53%
10%
48%
10.0%
5%
0%
Ad 25-34
72% of WRBQ Listeners are
Homeowners
22% more likely to have
a college education
Ad 35-44
Ad 45-54
69% more likely to earn
41% more likely to be in
$150k-$200k and 71%
a Management or
more likely to earn $250k +
Professional position
Source: Scarborough R2 2014 August13-July14/PPM Nielsen April 2015 – June 2015
9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925
Ad 55-64
55% more likely to own
a home valued over
$350k
Ad 65+
69% more likely to own
a home valued over
$500k
Bank on the Baby Boomers!
 Consumers aged 50+ buy nearly
50% of all consumer packaged
goods!
 Average head of household in
the country is age 50!
 Have more money to spend
than the Millennials!
 Households headed by baby
boomers have more than 20x
the net worth of those headed
by 35 year olds and under!
 Consumers aged 55-64
command the highest spending
power of any other age cell!
Top 19 Stations Total Week - Oct-Nov-Dec
Total Retail & Food service Sales
A18-24
A25-34
A35-44
A45-54
A55-64
ANNUAL SPENDING POWER ANNUAL SPENDING POWER ANNUAL SPENDING POWER ANNUAL SPENDING POWER ANNUAL SPENDING POWER
$1,802,780,000
$5,247,487,000
$5,527,722,000
$8,094,644,000
$8,483,324,000
9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925
Over 565,000 Weekly Listeners
Reach one out of 5 consumers in Tampa Bay each week!
 That’s enough listeners to fill the Amelie Arena TWENTY FOUR TIMES!
 Holds 20,500
Top Ranked with Adults!
#2t Adults 25-64 M-Su 6a-12m!
#1t Men 25-64 M-Su 6a-12m!
#4t Women 25-64 M-Su 6a-12m!
 Our listeners could fill Raymond James Stadium EIGHT TIMES
 Holds 65,000
Source: Nielson PPM July 2015 – Sept 2015
9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925
Reach your consumers ONLINE @
myq105.com
STATISTICS FOR SEPTEMBER 2015
Total Page Views
79,008
Total Streaming Sessions
57,207
Monthly Unique Users
35,519
Q-Club Email Opt-in Database
8,077
Digital Capabilities:
Display Ads
Streaming commercials
Streaming Pre-Roll
Texting
Integrated sponsorships of content
sections
Rich media push-down ad
Rovian walk-on ad
Listener Loyalty Program
24 Hour Home Page take overs
9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925
The Legendary Mason Dixon M-F 6a-10a
Tampa’s best known radio personality, for more
than 42 years, is Q105′s Mason Dixon.
•
In 1996, Mason was named the “On-Air
personality of the Year” by Billboard Magazine!
•
Mason was instrumental in Q105 winning the
R&R station of the decade award
•
Mason was awarded his own day in the City of
Tampa
As of 7/22/2011 this date has been
named Q105 Throw Back Day in the
City of Tampa
As of 2/27/2008 this date has
been named Mason Dixon Day
in the City of Tampa
9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925
THE MORNING SHOW
Alongside Mason Dixon; Bobby Rich and Nikki Cruz provide the best variety of great music; good
clean family fun; and everything Tampa Bay needs to start their day.
• Bobby Rich first went on the air at Q105 in 1977 and
became the “Free Money Man” known for giving away lot’s of
cash! After a brief ‘hiatus’, Bobby made his return in 2007
• Nikki Cruz joined Q105’s “Mason in the Morning” as co-host and
News Anchor in 2007. She actually started her entertainment
career as a teenager on Television, and her fist job in Tampa was as
a traffic reporter for WFLA TV, News Channel 8.
9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925
Q105 PERSONALITIES
Paula Street joined Q105 in February 2013, after a 24-year reign with CBS Radio in Boston.
A true “Outdoor Enthusiast”, Paula is loving the Florida life-style and exploring all the little
towns and beachfront areas of Tampa Bay. When Paula’s not behind the microphone,
you’ll find her hunting, fishing, watching her favorite sports team or walking her dogs!
Paula Street
Mon-Fri 10a-3pm
Flash has been a known and loved on air personality for years in Tampa Bay. His high
energy presentation is just what Tampa Bay needs as they commute home each afternoon
from 3p-7p. Flash loves Karaoke and can sing the hits as well as spin them! He also brings
the party to Tampa Bay every Saturday as host of the Q105 Saturday Night Dance Party
from 7p-12mid!
“Flash” aka Dave Morgan
Mon-Fri 3p-7p
9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925
ON AIR FEATURES /SPONSORSHIPS
Q105 HISTORY LESSON PLUS BIRTHDAYS Mon – Fri at 6:50a
:05 open name mention and (2) live mentions daily. Mason Dixon talks about big events and celebrity birthdays on this day in history.
$350 net per week
NAME THAT #1! Mon – Fri at 7:25a
:05 open name mention and (2) live mentions daily. Q105 listeners receive a short song clue from Mason Dixon and try to guess that
#1 song. $350 net per week
RED WHITE & BLUE MOMENT Mon – Fri at 7:00a
:05 open name mention daily. Mason Dixon salutes the women and men of service and asks drivers to put on their headlights as
Q105 plays the national anthem* (*client must be a service-related business/event) $350 net per week
Q MORNING KICKOFF Mon – Fri at 7:35a
:05 open name mention daily. Mason Dixon starts the workday with 120 minutes of non-stop Greatest Hits from the 70’s, 80’s and
more! $500 net per week
Q Café Mon – Fri 11:45a-1pm
:05 open name mention daily. Paula Street plays a lunch time mix of the biggest hits from the 70’s, 80’s and more! $350 net per
week
Flash Drive Home Mon – Fri 4:30p-5:30p
:05 open name mention. Flash brings the commute home to life with the hottest upbeat mix of the biggest hits from the 70’s, 80’s
and more! $350 net per week.
SATURDAY NIGHT DANCE PARTY WITH FLASH Sat 7p – midnight
(5) :05 live sponsorship mentions (1X/hour) Every Saturday night from 7p to Midnight Q105’s DJ Flash plays the greatest party songs
of all time broadcasting LIVE from Club Dubai!* $350 per week
9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925
ON AIR FEATURES /SPONSORSHIPS
RADIO DATA SYSTEM (RDS FEED)
The RDS system was implemented on a large-scale basis starting in the mid 1980’s and exists in most modern vehicles today. The RDS feed on
car radios displays song titles and artists, station ID’s, traffic alerts, and now - your message! Your business will receive exclusive presence on
the Q105 in-dash RDS feed during commercial breaks - (32) characters displayed to brand, promote, or drive traffic to your business and
exposure to Q105’s captive listeners in their cars! $1,700 net a month
STUDIO NAMING RIGHTS
Brand your business 24-hours a day 7-days a week! Receive exclusive naming rights to Q105’s studio with (24) name inclusions per day Mon –
Sun, a matching branding campaign heard online at myq105.com, plus sponsorship of the RDS Feed on my105. Your business will be blended
with the top of the hour Q105 station ID to create huge credibility and frequency for your business! $1,850 per week (minimum 26 week
commitment)
SATURDAY NIGHT DANCE PARTY WITH FLASH Sat 7p – midnight
(5) :05 live sponsorship mentions (1X/hour) and (5) :30 commercials, along with at least (15) promo mentions running Thurs. - Sat. Every
Saturday night from 7p to Midnight Q105’s DJ Flash plays the greatest party songs of all time!* (*available as a live on site broadcast at your
restaurant/bar as well – ask your Account Executive for details)
DON’T DRINK AND DRIVE
Increase awareness of the risks of drinking and driving on long holiday weekends…all while aligning your business with this powerful public
service message! Name inclusion and tagline (open and close) in (30) :15 public service messages and (30) :15 streaming messages. Also
includes banner ads on myq105.com with the Don’t Drink and Drive message brought to you by your business with your logo and hyperlink to
your website! Available: Memorial Day, 4th of July, Labor Day, Thanksgiving, New Year’s Eve. $1650 per package
DON’T TEXT AND DRIVE
Increase awareness of the risks of texting while driving and providing a public service…all while aligning your business with a public service
message that could save lives. (15) :15 PSA announcements with your company name and business tag line Mon – Sun 6a-12 midnight each
week (a minimum of 60X each month), rotating web banners on myq105.com with the message Don’t Text and Drive brought to you by your
business with logo and hyperlink. $600 per week
9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925