Get it here! - Jennifer Deiana
67 Boulevard Tellene
+ 33 6 16 61 58 66
26 years old – full driving licence
Masters of business management at the Euromed Marseille school of management with
International Management and marketing specialization
at the University of Québec,
Bachelor of management,
anagement, Business and IT at the Toulouse EGCI school
ence baccalaureat grade
Very Good level(6 months of internship in Berkeley, California and an English training course
in Toronto, Canada)
Fluent (12 years in Barcelona from 1985 to 1997)
Fluent (mother tongue)
High level of competency in Microsoft Office, Access, Front Page, Sphinx, Adobe Photoshop
html/ xhtml,, PHP, database and CSS knowledge
Oxatis, European leader in E-Commerce
E Commerce solutions, France
With 6 500 sites created and a presence in the United Kingdom, France, Spain and Italy,
Oxatis is the European leader in E-Commerce solutions.
mmerce product lines to easily create and manage E-Commerce
• Start&GO for start-ups,
start ups, SoHos, merchants, craftsmen and entrepreneurs
• Open Enterprise for SMBs
To September 2009
Marketing project manager (France,
France, Spain, Italy, United Kingdom)
Coordinate marketing staff and activities with Oxatis marketing director
Determine and manage the marketing budget
onduct market research to determine market requirements for future products and
improvements for actual products
ysis of customer research, current market conditions and competitor information
anage the productivity
of the marketing projects, event
vent organization and deliver marketing
activity within agreed budget
The Annual market study:
study “e-merchants profile 2010” allows the signature of the second
Numeric Economy Passport with the French Ministry of Finance and Economy.
Economy Actually, Oxatis
is the only medium company to be involved on this project together with Microsoft,
Google,Sysco and EBP.
gement for Websites content animation and Web campaigns for French, English,
Spanish and Italian market (average of 280 000 visitors per month):
• Corporate site (www.oxatis.fr)
• Start &GO Site dedicated to small sized businesses,
sinesses, start ups, craftsmen and
• Open enterprise site dedicated to small and medium business product line
Commerce Academy site (http://www.e-commerce-academy.com/
• « Journées Oxygène » site (http://oxygene.oxatis.com/)
Staff management for providers’ research, creation and production
tion of the marketing toolkits:
s, movies, presentations, conferences...
Commerce Academy” (twice a year), awarding our best e-merchants in 5
categories: women, newbies, general, E-Commerce
E Commerce partners and masters.
Over 100 000 € of services awarded each year and more than 200 press clippings in
newspapers for last February ceremony.
• Business trade shows in France and United Kingdom
Oxatis exhibits at the “E-Commerce
iness StartUp” in London and several
trade shows in Paris.
During business expositions we also hold seminars to introduce our E-Commerce
Solution and show would be e-merchants
e merchants how they can start selling online, shopping
cart software, secure and reliable hosting, customer support system...
• “Journées Oxygène” (annually)
2 day meeting with customers, partners, resellers and actors of French and
focused on online solutions.
More than 350 people, over
over 20 conferences and exhibitions to bring all the
information about E-Commerce
E Commerce and networking opportunities.
Weekly and monthly reports
on marketing activities and results.
iaison with media and advertising
E-Business events and Numeric Economy Passport development manager
Business events organization, with at least 100 meetings a year in order to promote E-Business
ecosystem and solutions
Budget management and sponsors research
evelopment of partnerships
Content creation and conferences animation
E-Commerce teaching training for Numeric Economy passport ambassadors,
ambassadors Business and
industry chamberss and French Business schools
From October, I have organised and animated 29professional meetings and conferences in
several French Business and Industry Chambers and French Business schools.
conferences are adapted each time depending on the kind of auditors:
auditors small and/or medium
sized businesses, start ups, craftsmen, merchants,
student Themes can be
about selling online in general and discover the market as well as more specific aspects of EBusiness (online
online payment systems,
systems, Web promotion, market places, referencing...).
Working with French Ministry of Finance and Economy on teaching
aid and toolkit production
(books, presentations, documents).
Partners’ recruitment for events, promotional or communication campaigns: Coli Poste, Pay
Pal, eBay, BNP and CIC.
Online and offline seminars promotion (website, newsletters, emailing and mailings
campaigns, invitations, brochures).
Liaison with press
ss and communication agencies.
Actually starting recruitments in order to prospect more Business Chambers and associations,
to plan dates and develop content conferences and seminars adapted to none benefits
August 2007 to
and web company, France
Created in 2006, Backelite is a Fullsix subsidiary (Interactive marketing European leader) in
charge of multicanal strategy consulting and mobile / smart phones projects development for
French and European companies.
Consultant and Project manager in multi-canal
multi canal marketing, e-business
Coordination of the new web or/and mobile site creations.
Consulting for multi
ulti-channel communication campaign and mobile sales strategy.
Research of new outlooks for customers.
Market development support.
Working with Fullsix staff on market studies, multi-channel sales and communication strategy.
Development of creative marketing buzz operations using mobile technology (ex: Nokia Prism
street marketing campaign in October 2007).
Project management: story-boardings
boardings and writing of functional specifications, planning new
project, coordination of technical Backelite staff and international Fullsix engineers’ teams,
tests and quality control before and next launches.
Results reports and financial analyses for customers and partners.
Development of new commercial proposals and tenders with sales department.
Some projects managed:
• MTV goodies channel for SFR Vodaphone Live French portal (wallpapers,
ufeminin.com mobile site on Vodaphone Live French portal
• SNCF and Voyage-sncf
mobile and iPhone sites
• Seloger.com Website consulting and mobile site development
• Crédit Foncier Web and mobile site
• Challenges.fr iPhone
• Nokia Prism street marketing campaign in Portugal using image capture and
• SFR – Web and mobile multimedia content sites
to August 2006
Buongiorno, telephony company, France and Belgium
Buongiorno is a trendsetting, independent mobile media and technology
company driving the
burgeoning mobile content industry. Present in 57 countries, the company is actually the
world's No. 1 in mobile entertainment and the leader in Europe and Latin America.
to July 2007
Project manager for Orange customer and Mobistar (Belgium
anagement of existing products.
Coordination of new products
product developments and launches,, sites or portals creation (web and
Promotion and mobile or web campaigns management.
Research of new opportunities and marketing operations.
nalysis of customer habits, current market conditions and competitors.
Study of foreign market to find new product ideas (Japanese, Italian and UK markets).
orking with the customer and engineers on functional and technical
echnical specifications for new
projects or products,
evelopment and quality control management.
Technical and graphical staff coordination (team from 2 to 6 people depending on the
eports and financial analyses
analys for customers, providers and partners.
Orange and Mobistar projects/products managed:
• Orange France:
Goodies Portal Product lines promotion management (ringtones, wallpapers, animated
wallpaper and mobile games).
Video platform development and distribution.
Artists or event mini sites propositions and launches (2 per month)
Average turnover: 120 000€ / month
Average navigation statistics: 1 300 000 visitors / month
Goodies Portal management (ringtones, wallpapers, animated wallpaper).
Mobistar Music Store development and launch (video clips, MP3 and MP4).
mes platform development and launch
Artists or event mini sites propositions, launches, mobile and web promotion
(1 per week)
Average turnover: 9 000€
000 / month
Average navigation statistics: 200 000 visitors / month
Internships – missions - volunteering
Euromed Marseille school of management and University of Québec at
Project manager for the creation of a tourist guide
Resources and budget management.
Coordination between UQAM/Euromed
Marseille and our team.
nterviews with foreign groups, companies and institutions, testing hotels, restaurants and
Selection of the content.
to August 2005
Cigale California restaurant, Montreal, Canada
Marketing and strategic study
Research of the Laurentides restaurant market and of the best opportunities.
Strategic advices and marketing plan.
Terres Cuites du Lubéron company, France
Research of the American ceramic tile market
Creation and analysis of the questionaries, interviews, documentary research, study
Presentation to potential partners.
to October 2004
Dharma Publishing at Berkeley, charity for the Tibetan culture,
Event logistic for a charity diner
Coordination of the 12 foreign chefs and the charity.
Support for the creation of help at the conception of the communication documents.
Research of sponsors (28 sponsors).
to June 2004
G-SoftS, IT Company, France
Project Manager Assistant
Launch of Internet web sites in Kit: market study, creation of the marketing strategy.
Participation in the graphic design of the web sites.
Sale of the new product
8 sites sold in June.
to January 2003
Charity REVES, Paris
Organisation of an ice skating show with the French and Spanish national
Research of sponsors.
Realisation of the communication documents and Medias (local TVs, radios, newspapers).
Logistic and teams coordination.
Financial management of the event
8,200€ collected for REVES association
Ice Skating Toulouse Club, Toulouse
Member of the direction committee
Ice skating coach.
Logistic coordination for shows, national and regional competitions.
Sponsors and partners research.
From 1986 to 2004 - 4 hours per day
Individual Spanish Champion,
Top ten of the French individual ice skaters, French champion in Ice Ballet (team sport).
From 1989 to 2003 - 3 hours per week
Classic, contemporary, African dance and flamenco.
From 2005 - 2006 New York marathon.
PADI and Open Water
Military employment discovery internship at Pau barracks for 2 weeks.
Drawing, sculpting and painting.
Playing guitar for 2 years.
Europe (Spain, Portugal, Belgium, United Kingdom, Italy, Amsterdam, Deutschland, Greece,
Poland, Moldavia), Morocco, United States, Canada, Mexico and Hong Kong.