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Piccoli Grandi Musei
PICCOLI GRANDI MUSEI TERRITORIAL MARKETING PROJECT Florence and its surrounding Territory FOUNDATIONS AND PUBLIC ADMINISTRATIONS FOR AN INTEGRATED TERRITORIAL DEVELOPMENT Banking Foundations are one of the mainstays of the development of local cultural, social and economic policies inasmuch as they can dispose of funds which have proved to be particularly effective when used to carry out projects in synergy with local Institutions, both private and public. The actions undertaken in the cultural sector springing from this proactive dichotomy have increasingly focused on the promotion of cultural resources as well as the growth of human resources, so that our very heritage can become a platform for cultural, educational and – potentially – occupational growth. A project promoted for 10 years by Regione Toscana and Ente Cassa di Risparmio di Firenze, Piccoli Grandi Musei (PGM) is the epitome of this process as its priority objective has always been to foster rationalization, modernization and management through a network of cultural tourist offer as well as local products while simultaneously activating development processes of local systems. Over PGM’s 10 years of existence, 66 local museums have been involved, 56 tourist and cultural itineraries arranged, 38 exhibitions organized, with the participation of 310 firms and 289 shops and restaurants of the area. All this has been accompanied by an intense research and educational activity particularly aimed at children and their families. The general objectives primarily pursued through PGM are the infrastructuring and creation of a network of cultural tourism and accessible tourism routes, educational offer for schools, training of the staff of local firms active in the cultural sector which offer services to the public, dissemination of good practices as well as the promotion for commercial purposes of typical local trades and accommodation facilities. WWW.PICCOLIGRANDIMUSEI.IT SOME PROJECT DATA ECONOMIC FRAMEWORK SPILLOVER EFFECTS Municipalities72 Minor museums 66 Permanent initiatives: Research/Publishing Spillover effects on sector enterprises Cultural institutions and local authorities 52 € 902,677.00 € 2,500,000.00 Cultural tourist itineraries 56 Permanent work: Installations Visitors’ average expenditure € 612,425.00 € 82.90 Exhibitions38 Number of visitors 705,954 (+20%) Local enterprises and professionals 310 Professional fees Total investment Shops and restaurants 280 € 744,559.00 € 5, 922, 713.50 Cultural mediation Research activities: no. of museum catalogues Research activities: no. of exhibition catalogues 4,300 children 26,400 Educational activities € 375,00.00 7,100 Exhibition promotion Photographic Archives (Heritage Preservation Offices) Permanent work (text panels and captions, lighting systems, elimination of architectural barriers, climate control, antitheft and fire-prevention systems, restoration work, etc.) 18 220 € 2,610,948.00 Museum proceeds € 1,014,604.50 no. of employees 45 employees from 12 cooperatives with an average age of 32 (2013 initiative) Period September 8th December 8th 2005 The Madonnas of Chianti. Itineraries of Art, History and Devotion Some museums Institutions involved Uffizi Gallery Florence Architectural and Landscape Heritage Office San Francesco Museum of Sacred Art Greve in Chianti Opificio delle Pietre Dure Museum of the Treasury of Santa Maria Impruneta Museum of Sacred Art Tavarnelle Val di Pesa Ministry for Cultural Heritage and Activities Dioceses Region of Tuscany Provincial Administration of Florence 4 municipalities 4 museums Period June 12th November 19th 2006 The Valley of Treasures. Mirroring Masterpieces compared Some museums Institutions involved Santa Verdiana Museum of Sacred Art Castelfiorentino Architectural and Landscape Museum of Sacred Art Certaldo Opificio delle Pietre Dure Museum of the Collegiate Church Empoli Museum Fucecchio Heritage Office Empoli Valdelsa District Ministry for Cultural Heritage and Activities, Dioceses Region of Tuscany Museum of Sacred Art Montespertoli Florence Provincial Administration of Florence The Jerusalem of San Vivaldo Montaione 11 municipalities 14 museums Period May 10th November 25th 2007 Renaissance in the Valdarno: An Exhibition for Five Masters Some museums Institutions involved Museum of Sacred Art of the Vallombrosa Abbey Architectural and Landscape Heritage Office Masaccio Museum of Sacred Art Cascia di Reggello Opificio delle Pietre Dure Museum of Sacred Art of the Collegiate Church of Santa Maria Figline Valdarno Museum of the Basilica of Santa Maria delle Grazie San Giovanni Valdarno Museum of Sacred Art of the Collegiate Church of San Lorenzo Montevarchi Ministry for Cultural Heritage and Activities Dioceses Region of Tuscany Provincial Administration of Florence Provincial Administration of Arezzo Chamber of Commerce, Industry Crafts and Agriculture of Florence Consortium of Municipalities in Mountain Areas Cinque Verdi Terre Consortium Terre del Levante Fiorentino Consortium Valdarno Foundation 7 municipalities 11 museums Period May 29th November 30th 2008 The Mugello, Cradle of the Renaissance. Giotto, Fra Angelico, Donatello and the Medici Some museums Institutions involved Museum of the Chini Ceramics Factory Borgo San Lorenzo Prefecture of Florence Beato Angelico Museum of Sacred Art Vicchio Opificio delle Pietre Dure Architectural and Landscape Heritage Office Palazzo dei Vicari Scarperia Region of Tuscany Convent of San Bonaventura at Bosco ai Frati San Piero a Sieve Consortium of Municipalities in the Florentine Mountain Areas Provincial Administration of Florence Trenitalia Tuscan Regional Office Ministry for Cultural Heritage and Activities Dioceses Consortium of Municipalities in the Mugello Mountain Areas 11 municipalities 12 museums Period November 8st, 2009 May 9th, 2010 Florence and Science. 19th-century Collections, Places and Personalities Some museums Institutions involved Museum of Natural History of the University of Florence (Zoology, Mineralogy, Anthropology, Geology and Palaeontology Sections, and Botanical Garden) Architectural and Landscape Heritage Office Institute and Museum of the History of Science (Galileo Museum) Opificio delle Pietre Dure Ministry for Cultural Heritage and Activities Dioceses Region of Tuscany Science and Technology Foundation Florence University of Florence Palazzo Medici Riccardi Florence Municipality of Florence Provincial Administration of Florence 11 museums Period June 17th November 14th 2010 Wandering around Villas and Gardens. Surprises of Art and Architecture at the Gates of Florence Some museums Institutions involved Antiquarium, Villa Corsini in Castello Florence Architectural and Landscape Heritage Office Villa Petraia Florence Ministry for Cultural Heritage and Activities Castello Garden Florence Region of Tuscany Montagnola Etruscan Tomb Sesto Fiorentino Richard Ginori Museum of the Manifattura di Doccia Sesto Fiorentino Office for Tuscan Cultural and Landscape Heritage University of Florence Provincial Administration of Florence 2 municipalities 15 museums Period November 21st, 2010 May 1st, 2011 The Ghirlandaio Family. Renaissance Painters in Florence and Scandicci Some museums Institutions involved Castello dell’Acciaiolo Scandicci Architectural and Landscape Heritage Office Abbey of San Salvatore e San Lorenzo in Settimo Scandicci Region of Tuscany Museum of Sacred Art of San Martino a Gangalandi Lastra a Signa Ministry for Cultural Heritage and Activities Office for Tuscan Cultural and Landscape Heritage University of Florence Provincial Administration of Florence San Donnino Museum of Sacred Art Campi Bisenzio Uffizi Gallery Palazzo Medici Riccardi Florence 17 museums Museo degli Innocenti Florence 4 municipalities Period October 3rd, 2011 April 15th, 2012 The Treasure Rooms. Wonders of Collectors in Florentine Museums Some museums Institutions involved Stefano Bardini Museum Florence Architectural and Landscape Heritage Office Horne Museum Florence Ministry for Cultural Heritage and Activities Stibbert Museum Florence Region of Tuscany Salvatore Romano Foundation Florence Palazzo Davanzati Museum Florence Rodolfo Siviero House-Museum Florence Bandini Museum of Fiesole Florence Palazzo Medici Riccardi Florence Dioceses Office for Tuscan Cultural and Landscape Heritage University of Florence Provincial Administration of Florence Municipality of Florence 13 museums Period June 22nd November 18th 2012 The Renaissance in the Land of Arezzo Some museums Institutions involved National Museum of Medieval and Modern Art Arezzo Architectural and Landscape Heritage Office Fraternita dei Laici Arezzo Mudas Museum Arezzo Diocesan Museum Cortona Maec Cortona Collegiate Church and Museum of the Parish Church of San Giuliano Castiglione Fiorentino Municipal Picture Gallery Castiglione Fiorentino Municipal Museum Lucignano Ministry for Cultural Heritage and Activities Dioceses Region of Tuscany Provincial Administration of Florence Provincial Administration of Arezzo 4 municipalities 20 museums Period June 16th November 3rd 2013 Masterpieces in the Valtiberina on the border of Tuscany and Umbria from Piero della Francesca to Burri and the Battle of Anghiari Some museums Institutions involved Palazzo Taglieschi State Museum Anghiari Architectural and Landscape Heritage Office Palazzo Albizzini Foundation, Burri Collection Città di Castello Opificio delle Pietre Dure Old Tobacco Dryhouses Città di Castello Ministry for Cultural Heritage and Activities Dioceses Region of Tuscany Municipal Picture Gallery Città di Castello Region of Umbria Duomo Museum Città di Castello Provincial Administration of Arezzo Madonna of the Madonna del Parto Monterchi 18 museums Civic Museum Sansepolcro Provincial Administration of Florence 14 municipalities Period May – October 2015 TOSCANA NOVECENTO THE PROJEcT 100 museums of the 10 Tuscan provinces sharing a ’twentieth-century’ vocation will be involved in the initiative as well as listed and richly illustrated in a multilingual App and in a guidebook, along with itineraries, events and exhibitions all focusing on 20th-century art and culture. PGM TERRITORY COMING SOON Carrara Massa Carrara Barga Pietrasant a Forte dei Marm i Institutions involved Region of Tuscany Council of Tuscan Banking Foundations Ministry for Cultural Heritage and Activities Architectural and Landscape Heritage Office Office for Tuscan Cultural and Landscape Heritage University of Florence 10 major municipalities Viareggio Pistoia San Piero a Sieve Cantagallo Prato Collodi Monsumman o Terme Volterra Monticiano San Giovanni d’Asso Jesa Boccheggiano Massa Marittim a Fondazione Cassa di Risparmio di Lucca Seggiano Follonica Fondazione Monte dei Paschi di Siena Portoferraio Grosseto Fondazione Cassa di Risparmio di Carrara Fondazione Cassa di Risparmio di Volterra Fondazione Cassa di Risparmio di San Miniato Fondazione Banco del Monte di Lucca Fondazione Cassa di Risparmio di Prato Marradi Borgo San Lorenzo Scarperia Vallombrosa Sesto Fiorentino Vicchio Stia Carmignan o Firenze Castelfiorentino Poggio Lastra a Sign a a Caiano Pisa Fiesole Loro Ciuffenna Impruneta Tavernelle Montespertoli San Sepolcro Scandicci Val di Pesa Pontedera Figline Val d’Arno Crespina Fucecchio Empoli Campi Bisenzi o Anghiari San Giovann i Città di Castello Collesalvetti Certaldo Montaione Val d’Arno Greve Monterchi Livorno Arezzo San Gimignano Montopoli Montevarchi Val d’Arno Fauglia Colle Val d’Elsa Castiglione Fior entino Montelupo Peccioli Siena Fiorentino Cortona Lucca Fondazione Cassa di Risparmio di Pistoia e Pescia Fondazione Livorno Pescia Capalbio Lucignan o
