MLT Ad Edit 2012 Calendar 3-21-12_.indd

TOP HIGH SCHOOL TEACHERS
“… support a magazine
that also gives so much
back to the COMMUNITY …”
The lifestyle authority
of the Main Line and Philadelphia’s
Western SUBURBS
great
salons
& spas
A division of
Today Media
“Otto’s BMW’s long association with Main Line Today is a wise business and civic decision. It’s is one of the
premier magazines in the Delaware Valley, and our customers like the fact that we support a magazine that also
In print.
In person.
Online.
gives so much back to the community.”
Michael E. Vadasz
Testimonials
74
Sales Manager
Otto’s BMW
®
talula’s
talula’sgoes
goesto
tothe
thebig
bigcity
city
an
anamerican
americal idol
idol in
in Media
Media ll cool
cool kitchens
kitchens
MORE NEW WINNERS THAN EVER!
280
280
®
best
of the
Main
Line
& Western Suburbs
Does This Man Deserve
to Be on Our Cover?
“Advertising with Main Line Today magazine has given Sorella Boutique the ‘buzz factor’ that is so important in
Why we love Jay Wright.
the retail world. We constantly hear people tell us, ‘We read about you; we saw your picture; we heard you won an
Main Line
Weddings:
throw a
first-class
reception.
award; etc.’ The day after we have an ad in MLT, we invariably have a customer come to Sorella from the Main
Line area just because of the ad. Thank you for making us well known and for bringing us new friends.”
Charlene Mulholland & Jeanine Sherry
OUR 2011 GOLF GUIDE
Sorella Boutique
®
SALARIES
Who’s
Earning
What
Roy Halladay
Phillies Pitcher,
Newtown Square
Resident
$15,750,000
Joseph Ferrer
Master Stylist,
Jay Michael
Salon Group,
Radnor
An audit statement offers detailed information about a
publication’s circulation. It verifies that Main Line Today
is reaching the number we claim, and covering the area we
claim. Magazines that are not audited may ask you to rely
on the number of copies that are printed. Be careful. The
number of copies printed or the “size of the print run” is
not an indication of the number of readers.
77% female
23% male
Demographic
Target
Paid, Audited
Circulation
Donna Marie
Buscaglia
88% college educated
67.4% ages 30-64
Average Monthly Circulation: 18,940
73.7% professional/managerial
Total Readership: 203,827
$206,300 household income
December 2008 Audit Bureau of Circulations Publisher’s Statement;
2006 Main Line Today Subscriber Study, MRI Market Solutions;
The New Single Copy, January 14, 2008.
2006 Main Line Today Subscriber Study, MRI Market Solutions.
WHITE DO
G CAFE:
HERE AT
LAST
Be
M of thst
(vo ain e
te Lin
insi e
de!)
Best Re
Our 47staurant
s
favorite
s
.
4699 West Chester Pike, Newtown Square, PA 19073-2228
610-325-4630 • fax 610-325-4636 • [email protected]
3/21/12
+
ROLLER
GIRLS:
A DYING
IN
BREED: THE RINK WIT
TUSKEG
H THE
LIBERT
EE AIR
Y BEL
MEN IN
LES
OUR MID
ST
Maine
lobster
salad
Savona from Bar
in Gulph
Mills.
®
2012 Editorial
$50,000
+
BILLIONAIRE
SIGHTING:
Urban Outfitters’
Dick Hayne in
Chester County.
More
Billboards
on the
Main Line?
& Advertising 24
Calendar
$100,000+
Owner, The Bark
Avenue Boutique,
Ardmore
FALL HEALTHCARE GUIDE
®
Women
on the Move
bullying:
Protect Your Kids
fall travel:
Cool Getaways
xilantro:
Miami Hip in Wayne
Courtnay Tyus
of the Charter
High School for
Architecture
+ Design.
W
Specialty Publications
to help you target valuable niche markets.
e
Healthcare
Guide
*
go.
ore you
* Know bef
art
ndy Ch ls
Our Ha
PLUS: gion’s Hospita
of the Re h Systems
alt
and He
SPR
S UM
I NG /
SUP
ter
County
ical Cen
Chester
au Med
ers in
Disord
Lanken
Eating
nges at
nt for
Big Cha
Treatme
rth It?
-Edge
Is It Wo
Cutting
e
-Free:
timelin
Gluten
ening
Going
and scre
tion
cina
Our vac
M E R 2011
PLEM
TO
ay
A To d
Media
ENT
Publi
catio
2/7/11
n
1:26:43
Healthcare continues
to be at the center of
national discussion.
Our biannual
magazine addresses
these issues from a
local perspective.
PM
+
Health
cover final
Our BES
.indd
spring11
M
Main Line Today covers the personalities,
We offer specialty publications
re Guid
Healthca
l
The
MediaclaCare
BestD
t
n
e
and
EditorialMission
1
issues and events that define the Main Line and
Philadelphia’s Western Suburbs. Every month, the
magazine delivers an entertaining mix of useful service
packages; coverage of the most talked-about galas,
restaurants and cultural offerings; home and garden
features on unique Main Line properties; current
trends in health and education; and much more
— always with an emphasis on top-notch writing,
cutting-edge design and stylish photography.
LOCA
LS W IT
H
154
c
ST YLE
®
In every issue: Living Well: Health & Wellness
ool
boutiq
ues
The lt
im
shopu
ping gate
uide
est Of’ Is
Delaware Today
.
sue Ever
®
Coolest
ning
Oscar-Win and
Celebrity
Delawarean
ATE
THE ULAVTIEMGUIDE
HENY
LUKE MAT ks
gives than
great
to “the of
state ”
Delawarepts
as he accehy.
his trop
MUST-H
0
NEARLY 30 D
AN
CRITICS’
A monthly lifestyle
magazine that focuses
on dining, events,
entertainment and
local happenings
in Delaware.
M
PICKS
READERS’
,
NG
FOR DINIAND
SHOPPINGMENT!
ENTERTAIN
OF
[
]
17o6–2oo6
n Delich
By Hele
Bentley
& F. Key
Kidder
Custom
Publications
Tap the experience
of Today Media
to create and
produce your
next custom
publication.
Ask your sales professional
how we can save your
money with our extensive
commercial printing options.
AD
AD
CLOSE DUE
ONSALE EDITORIAL
DATE
JANUARY
11/16
11/24
12/23
Top Financial Advisors,
Financial Profiles
Main Line Weddings,
Cosmetic Surgery, College Guide,
Social Datebook
FEBRUARY
12/13
12/22
1/27
Best Breakfasts, Spring Travel,
Best of the Main Line Ballot,
Generations: Mature Lifestyles,
Philly Happenings
Chef Profiles,
Best of the Main Line Hall of Fame
MARCH
1/17
1/26
2/24
Best of the Towns,
Camps Guide, Spring Fashion
Realtor Profiles, Ardmore Spotlight,
Camp Profiles
Healthcare Guide
1/17
1/26
3/3
Directory of Top Doctors,
hospitals and medical services.
Medical Profiles
APRIL
2/14
2/23
3/23
Green Awards,
Made on the Main Line,
Home & Garden: Beautiful Backyards
MAY
3/20
3/29
4/27
Dream Jobs, Pets, Summer Travel,
Summer Fashion, Golf Guide,
Philly Happenings
JUNE
4/16
4/26
5/25
Summer Fun Guide,
Top Dentists,
Generations: Mature Lifestyles
Dentist Profiles,
West Chester Bike Race,
Habitat Helpers
JULY
5/22
5/31
6/29
Best of the Main Line
& Western Suburbs, Education,
Main Line Weddings
Best of the Main Line Hall of Fame
AUGUST
6/12
6/21
7/27
Dining Guide, Fall Travel,
Top Lawyers, Casino Guide
Chef Profiles,
Lawyer Profiles
SEPTEMBER
7/10
7/19
8/24
Education, Fall Fashion,
Home & Garden,
Philly Happenings
Paoli Blues Festival,
Kennett Square Spotlight
Healthcare Guide
7/3
7/12
8/24
A guide to mature living,
plus a directory of hospitals
and medical services.
Medical Profiles
OCTOBER
8/14
8/23
9/21
Women on the Move,
Salons and Spas,
Generations: Mature Lifestyles
Women on the Move Profiles,
Cosmetic Surgey Profiles,
West Chester Happenings
Women
on the Move
Luncheon
NOVEMBER
9/11
9/20
10/26
Best Boutiques,
Winter Travel
Boutique Week,
Eyecare Guide
Boutique Week
DECEMBER
10/16
10/25
11/23
Top Doctors,
Giving on the Main Line
Medical Profiles,
Media Spotlight
Event Marketing Opportunities
m
Spring/Summer
Website
MainLineToday.com is a lifestyle guide
to personalities, trends, culture, dining and
events. It delivers fresh insight on everything
from entertainment and real estate to
shopping and restaurants.
H
E-Newsletters
Hot Tickets and The Main
Course, Main Line Today’s
free e-newsletters, spotlight the
week’s top dining, shopping and
entertainment events.
Fall/Winter
AD SECTIONS &
EVENTS
PROMOTIONAL SUPPLEMENTS
Best of the
Main Line & Western
Suburbs Party
RE
LTIMO
RT BrsA
EAT PO
THE GR Its First 3OO Yea
Epicure: Restaurant Reviews & Listings
ISSUE
avalon
pasta pbias:
stro
alz
one fahmeimer’s:
ily’s stor
y
several first-class events every
year, offering unique marketing
opportunities to showcase
your company and brand in a
meaningful environment. As
a sponsor, you can enjoy the
benefits of an integrated program
that includes print advertising,
radio, interactive marketing,
direct mail and other public
relations initiatives. Many of our
events benefit worthy charities.
Habitat: Homes & Real Estate
bold denotes specialty publications; green denotes supplement with bonus distribution
totally ta
Main Line Today produces
TEST ‘B
2012 Editorial & Advertising Calendar
Food &
Wine Event