central florida realty - Membership Management by Memberize

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central florida realty - Membership Management by Memberize
PRESIDENT’S CORNER OPTIMISM & HARD WORK
CFRI
Central Florida
Realty Investors
www.CFRI.net
MEMBERS GIVING BACK WIN A CFRI MEMBERSHIP
VOLUNTEER SPOTLIGHT TONY FOGLIANO
central florida realty
INVESTORS
Landlords
BONUS TEAR-OFF Monthly Calendar
networking. education. integrity.
Dream Big for Success p. 8
Passing the Keys
Positive Guidance
from Pete Fortunato p. 14
The Art of Conversation
The Foundation Upon Which
Great Deals are Built p. 16
August 2011 | $19.95
NaREIA Awards of Excellence, 2011 (Community Service, Education, Print and Electronic Communications)
www.CFRI.net
ADDRESSING THE NEEDS OF THE REAL
ESTATE INVESTOR FOR OVER 15 YEARS
Experience that closes deals.
In today’s ever-changing
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Aaron Kopczyk: Closer/Processor
Lisa Salli: Closer/Processor
Lacey Carpenter: Processor
Josh Lovett: Administrative Assistant
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Winter Park, FL 32789
[email protected]
(407) 539-0781
fax: (321) 304-3416
office:
2
www.CFRI.net
We Have Extensive Experience with:
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Contents
In This Issue
4 Organizational Notes and CFRI Staff
5 CFRI Board of Directors 2011
6 President’s Corner: Proof Positive:
The Spirit Of Optimism and Hard Work
10 Seminar Speaker Hunter Paschall
The MARS Rule
12 Seminar Speaker Sandra Edmond:
Google Tools Real Estate Investors
Should Be Using
18 Seminar Speaker Jonathan Rivera:
Using Content Marketing to Get More Leads
20 More August Event Flyers
22 New Members
23 Junkers to Jewels: Don’t Miss The Bus!
24 Giving Back to Grass Roots
25 Volunteer Spotlight: Tony Fogliano
26 Business Directory
28 August Line-Up
31 Find Us
14
32 CFRI August Calendar
In Search of Mentors
This month’s featured seminar speaker, Pete Fortunato, discusses the
importance of carefully choosing the people with whom you associate in
order to learn from them and take on their attributes.
by Pete Fortunato
Features August 2011
8A
Landlord’s
Dream
16 Transactions
Through
Conversation
Your
success is
as big as
your dream.
Having the
conversations
that clarify
needs.
by JEFFREY
TAYLOR,
by AUGIE
BYLLOTT
MR. LANDLORD
Advertiser’s Directory
2
Southeast Professional Title
15
Sand Dollar Realty Group
7
Investment Homes Direct
17
ReiFax.com
11
Royal Press
25
CFRI Student Memberships
15
Sand Dollar Realty Group
25
CFRI Event Space Rental
august 2011 newsletter
3
organizational notes
CFRI Staff Members
Newsletter Editor
Legal Advisor
Legislative Chair
CFRI Office
Lenore Bentley,
Office Manager
Amy Brown,
Marketing Manager
[email protected]
[email protected]
Lisa Wubbena, [email protected]
Joseph Seagle, Attorney at Law, [email protected]
Steve Flewelling, [email protected]
55 Skyline Dr, Suite 2850, Lake Mary, FL 32746
Phone: 407-328-7773, Fax: 407-328-4446
Our Mission Statement
Central Florida Realty Investors, a not for profit business association,
is dedicated to promoting ethical real estate investing and to protect and
promote the best interest of our membership through educational and
networking opportunities as well as community, legislative and public relations.
Legal Disclaimer
CFRI does not exist to render and does not give legal, tax, economic or
investment advice and disclaims all liability for the actions or inaction taken or
not as a result of communications from or to its members, officers, directors,
employees and contractors. Each individual should consult his/her own
counsel, accountant and other advisors as to legal, tax, economic, investment
and related matters concerning real estate and other investments.
Content Disclaimer
The views and opinions expressed by authors of articles contributed to this
newsletter do not necessarily reflect those of the association, the board of
directors or the staff.
Advertise in the CFRI Newsletter
Reach more
than 1,200
active real
estate
investors
monthly!
Rate Schedule
Size
full page 1/2 page 1/4 page 1/8 (Biz Card) Non-Member
$350 $285 $180 $150 Member Business Member
$300 $225
$235 $175
$130 $100
$ 75 $ 55
Two-color ad on glossy wrap is an additional 25% above posted rates. A 10% discount
is given on ads pre-paid for 6-12 months. Any changes to a pre-paid ad will incur a
minimum charge of $20. The deadline to submit ad copy is the 1st of each month.
All ads must be prepaid. Contact to verify ad format can be accepted, PDF preferred.
There is an additional charge of $25 to typeset a business card or 1/4 page ad layout, $60
for a 1/2 page or full page lay-out. Opportunities also exist for advertising on www.CFRI.
net. Call 407-328-7773 for more information. Email ad copy to [email protected]
Mail payment to: CFRI, 55 Skyline Drive, Suite 2850, Lake Mary, FL 32746.
4
www.CFRI.net
CFRI
leadership
Board of Directors 2 0 1 1
Charles Fischer 321.302.5909
Todd Hutcheson 407.617.4289
Andy Carson 407.297.8089
President
[email protected]
Vice-President
[email protected]
Secretary
[email protected]
Tom Rumph 772.245.0888
Roger Reid
Dave Andrews 407.240.6585
Treasurer
[email protected]
Programming
[email protected]
Membership
[email protected]
Chris Humphreys 386.383.4603
Jo-Anne Berens 407.325.1869
Jon Bolton 407.678.4663
Marketing
[email protected]
Group
[email protected]
Operations
[email protected]
august 2011 newsletter
5
leadership
Proof Positive
The Spirit Of Optimism and Hard Work Are Still Alive at CFRI
Congratulations to CFRI, on winning
four National REIA Awards of Excellence
for 2011. Of the eight
categories in which awards
are given, CFRI won
four of them! We have a
long standing history of
excellence, and this year
is no exception. Once
again, CFRI is a solid
performing REIA on the
national level, as we won
awards in the Community
Service, Education, Print
Communications and
Electronic Communications
categories. This competition
is among all REIAs
nationwide and conducted
by National Real Estate Investors Association,
with judging by an independent council.
active members have remained loyal and
our volunteers have given it their all. These
awards are proof positive that the spirit of
optimism and hard work are still alive at
CFRI. While many REIAs have closed their
doors, we have pushed forward, expanding
programming, making organizational
improvements and providing a better quality
experience for our members.
The Real Estate industry has faced many
challenges over the last few years and
CFRI was certainly not immune to these
challenges. We have lost membership
and revenue is down. In spite of this, our
And until next time,
To all of the dedicated hard-working CFRI
volunteers, I want to say “Thank You” for
your tireless efforts! You should be proud of
your achievements for the organization. If
you are new to CFRI, or haven’t yet become
seriously involved, now is the time to make
it happen. The market is ripe, and this
is your opportunity to make good things
happen in your real estate investments.
Congratulations again to CFRI, for being a
top-notch investor organization!
Happy Investing!
Charles A. Fischer,
President,
Central Florida Realty Investors
To all of the dedicated hard-working CFRI
volunteers, I want to say “Thank You” for your
tireless efforts! You should be proud of your
achievements for the organization.
-Charles A. Fischer
6
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august 2011 newsletter
7
cfri announcements
A Dream, the Tools...and CREDITS!
For the first time in CFRI history, members will earn PHP credits for
attending the General Meeting. Don’t miss this opportunity.
The August General Meeting features Jeffrey
Taylor and attendees will receive 2 PHP
credits in Landlording just for attending the
speaker presentation.
He and his wife have owned numerous rental
properties from single family homes to
apartment buildings for 23 years making many
mistakes along the way and learning a lot from
the school of hard knocks. He has worked
as an agent and trainer and for a property
management company. Mrlandlord.com was
developed for rental owners to exchange
management tips, strategies, and service advice
that are needed for success in rental property
management. Mark your calendars to learn
how you can get connected to this one-stop
shop for landlords!
Jeffrey Taylor is the CEO of Mr. Landlord, Inc.,
a national property management consulting
firm which coaches landlords with one to one
thousand rentals (specializing in assisting the
mom and pop rental owners). Mr. Taylor is also
a Virginia rental property owner and author
of the bestselling books - The Landlord’s
Survival Guide and The Landlord’s Kit.
The biggest mistake landlords make is the lack of
a dream. The dream is what got us from newbie to
FREEDOM!!! Your success will be as big as your dream.
Having success problems? Check your dream.
-Jeffrey Taylor
don’t miss this opportunity...
Jeffrey Taylor, CEO of Mr. Landlord, Inc., is the
featured speaker for the General Meeting in
August. Attendees will receive 2 PHP credits
in Landlording just for attending the speaker
presentation at the August General Meeting!
Location: The Orlando Museum of Art located at 2416 N. Mills Avenue in Orlando.
Date: August 3, 2011.
8
www.CFRI.net
Time: Doors open at 5:15 pm;
meeting begins at 6:00 pm.
to volunteer. . .
Please CONTACT
or
Lenore Bentley at [email protected]
Dave Andrews at [email protected] .Or fill out the
volunteer form at the next General Meeting.
be our
guest
Attend a County Chapter
Meeting for only $10* and
gain valuable connections
Remember... volunteer,
attend
let’s all
CFRI sponsored events , and
be successful together!
...save the date
“Getting Rich in 2011 and Beyond”
Bootcamp–September 10-11
Presented by Andy Heller of Regular
Riches: Real Estate Riches for Regular
People. Focus on today’s market
opportunities, REOs, Wholesaling, and
‘rent-smart’ lease options. A fun, interactive
and highly informative bootcamp for
investors of all levels of experience!
Networking Social–September 27
Bring your business cards. Discuss your
deals. Build your business. Meets 6:309:00 at the CFRI Educational Center.
Junkers to Jewels–
September 30- October 2
Don’t miss the bus on what may be the
very best program CFRI offers! See page
23 for more information.
New Focus Group...
Learn all aspects of being a landlord such as screening the tenant, evictions, how to
handle the 3:00 a.m. phone call, etc. On August 11, Sue Goldthorp will be leading a
new focus group, Landlording and Property Management in the Orlando area. For
more information call 321-698-5198 or Email [email protected]
National REIA Awards...
CFRI won four National REIA Awards of Excellence for 2011. CFRI is a solid
performing REIA on the national level, winning awards in the Community Service,
Education, Print Communications and Electronic Communications categories. This
competition is among all REIAs nationwide and conducted by National Real Estate
Investors Association, with judging by an independent council.
and knowledge.
As a not-for-profit organization,
Central Florida Realty Investors
Association (CFRI) is dedicated
to promoting ethical real estate
investing. We provide over 20
networking and educational
opportunities each month to
investors in Central Florida to
help members gain practical
knowledge of real estate
investing.
For a limited time only, we’d
like to extend an offer to
our Guests to help them get
started in real estate investing.
As our Guest, you can attend
any one County Chapter
Meeting for only $10*!
Our County Chapter Meetings
cover the following six counties:
Brevard, Lake, Orange,
Osceola, Seminole, and Volusia.
These meetings focus on local
issues and provide a great
way to move the movers and
shakers in your area.
To find a meeting near you, log
on to www.cfri.net/Calendar.
*The non-member fee of $10 per
person can be applied to CFRI
membership fee if joining within 2
days of attending meeting. Proof of
payment is required. Contact CFRI
Office for details at 407-328-7773 or
[email protected]
august 2011 newsletter
9
seminar speaker
Hunter Paschall
Nextage Diversified Realty LLC
CFRI Business Member
Are You Conforming to the New MARS Rule?
Don’t Worry!! If You Are Not Conforming, It Will Only Costs You $11,000
The new MARS rule applies to all real estate brokers,
agents, title officers, etc. who try to negotiate, or
otherwise provide services, and/or venture in efforts
related to halting a foreclosure, or obtaining lender
or servicer approval of a short sale.
The FTC issued the Mortgage Assistance Relief
Services (MARS) Rule to protect distressed
homeowners from mortgage
relief scams that have sprung up
The FTC issued
during the mortgage crisis. “At
a time when many Americans
the Mortgage
are struggling to pay their
Assistance Relief
mortgages, peddlers of so-called
Services (MARS)
mortgage relief services have
taken hundreds of millions
Rule to protect
of dollars from hundreds of
distressed
thousands of homeowners
homeowners
without ever delivering results,”
FTC Chairman Jon Leibowitz
from mortgage
said. “By banning providers of
relief scams that
these services from collecting fees
have sprung
until the customer is satisfied
with the results, this rule will
up during the
protect consumers from being
mortgage crisis.
victimized by these scams.”
All provisions of the rule except
the advance-fee ban became effective December
29, 2010. The advance-fee ban provisions became
effective January 31, 2011. Although the rule has
been in effect for over 6 months now, I am still
finding that some of my real estate colleagues are
completely unaware of neither this new law nor
10
www.CFRI.net
the seriousness of not complying with it. Therefore
I felt that this article as well as a seminar was an
immediate and essential necessity.
The following are some of the key points covered
within this new rule:
• It’s illegal to charge upfront fees.
• You must clearly and prominently disclose
certain information before you sign people up
for your services.
• You should never advise someone not to pay
his or her mortgage, but if they choose not
to you must clearly and prominently disclose
in writing the negative consequences that
could result.
• Record-Keeping and Monitoring
Requirements.
• You must disclose key information to your
customer if you forward an offer of mortgage
relief from a lender or servicer.
• Don’t misrepresent your services.
• Homeowner has the right to reject an offer,
and no fees would be charged.
There are numerous things that you need to know
to ensure that you comply with all of the rules. Too
many to go over in one article which is why I urge
you to attend the MARS seminar that I will be
presenting on August 6, 2011. We will go over what
marketing you need to put disclosures on and the
verbiage those disclosures must have. We will also provide
specific forms that you will need to have in every file that
is going to be a short sale. You will learn what records you
have to keep and for how long. I will go over every aspect
of the MARS rule in detail to make sure you are aware of
everything needed to make certain you are in compliance.
1,000 Cash Cards $150
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NO SET UP CHARGE
In short, you are only left with the following three options:
1. Don’t work on short sales. (However, you August want
to get in another line of work since over 75% of listings
are short sales)
2. Go to the seminar and learn how to comply with the
MARS rules so you can work on short sales without
fearing the $11,000 fine.
3. Or let a Third Party that complies with the MARS rules
negotiate on your behalf.
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DAT E a n d T IME
REGULATIONS
Saturday, August 6
9:00 am to 12:00 pm
New MARS Rule—withHunterPaschall
LO C AT I O N
MARS Law: The FTC issued the Mortgage Assistance Relief
Services (MARS) Rule to protect distressed homeowners.
It went into effect over six months ago and there are still
people not complying! Don’t worry if you are not using the
disclosures, it will only cost you $11,000 per incident.
CFRI Educational Center
55 Skyline Dr.,
Suite 2850, Lake Mary
Join us and you’ll learn:
• Whatmarketingtoputthenewdisclosureson
3 in Federal Regulations
CO S T
• Whatformstousewhenyouprocessashortsale
• Whatcorrespondenceyouneedtoincludethenew
disclosureson
• Whatverbiagetouseinyourdisclosurestatements
• Allthisplusmuchmore!
Led by Hunter Paschall, Nextage Diversified
Realty LLC, CFRI Business Member and
experienced investor.
P H P C R E D I TS*
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MEMBERS
$49 each thru 8/3,
$69 after 8/3
N O N-M E M BERS
$69 each thru 8/3,
$89 after 8/3
PHP
CREDITS*
august 2011 newsletter
11
seminar speaker
SANDRA EDMOND
Ardnas, Inc., CFRI Business
Member & Past Board Member
Google Tools Real Estate Investors
Should Be Using
Did you attend our last Google Tools training
class? This time we are breaking the class into
two parts – the first part (Google Tools 101) is for
beginners and the second part (Google Tools 201)
is for those who have already been using Google
Tools. Google Tools 101 class will introduce you
to the various Google Tool applications… the nuts
and bolts. Google Tools 201 will show you how
to take advantage of these tools
in your business… especially
as a real estate investor. The
Google...
classes are spaced a week apart
so that when you are finished
Docs
attending the 101 class you will
Forms
have time to use it throughout
Calendar
the week before attending the
201 class. The 201 class is highly
Google Maps
recommended!
Presentations
Spreadsheets
Gmail
Voice
Talk
Search
Alerts
Earth
iGoogle
YouTube
Chrome
Labs
and more
12
www.CFRI.net
Both classes are being taught
on the heels of Google’s most
recent changes to Google Doc.
Google has just made it easier
for you to stay connected to your
business files while you are on
the go. The July Google Docs
update is for web browsers using
Smartphones and tablet devices.
The update includes new drop
down categories in the navigation
bar that make it easier for users
to sort and share multiple docs
in the mobile docs list. Of
course, Google Docs is not only
for mobile devices… it’s an enormously popular
collection of online applications that you can
access for free on your desktop computer.
You may have heard about “Cloud” computing.
As long as you have an internet connection
you can access your files that are stored online
or as they call it, in the “Clouds.” It makes
collaborating easy. You no longer have to email
documents back and forth nor do you have to
store it on your flash drive and take it everywhere
with you. When your files are stored in the clouds
they are secure and you can access them from any
computer. You will never hear, “I lost that file;
can you send it to me again.”
It’s such a cool tool that the City of Orlando
became the first city in America to switch all of
its employees to Google’s Gmail last year. You
can use the Google applications for free with
limited storage. Storage is limited because
Google saves the data online or in the “Clouds”
and not your computer.
Want a free Business phone number? Google can
do that. You can forward this Google number to
any number. As an investor you can have your
business calls go to the Google number. You have
the ability to screen calls. When someone leaves a
message Google will transcribes it as well and can
send both versions to you in a text or email.
I use Google Docs’ spreadsheets to keep track
of the properties I am interested in while
sharing it with other people who can work on it
continued on page 21
Google Tools Real Estate Investors
Should Be Using (101) with Sandra Edmond
Do you have your head in the clouds when it comes to “Cloud
Computing” (files that are stored online)? Or maybe you know a little
something and just want to sharpen some of those tools in your tool box.
Google offers some great FREE applications you can use to make your
shoestring budget look like your real estate business is a Fortune 500
company. Google Tools 101 will introduce you to the various Google Tool
applications… the nuts and bolts.
DAT E a n d TIME
Thursday, August 11
1:00 pm to 4:00 pm OR
6:30 pm to 9:30 pm
LO C AT I O N
CFRI Educational Center
55 Skyline Dr.,
Suite 2850, Lake Mary
Join me to learn:
• The basics to get started using Google’s Applications like Docs, Forms,
Calendars, Voice, YouTube and more.
CO S T
MEMBERS
$49 each thru 8/8
$69 after 8/8
Plus learn how to use Google…
3
PHP
CREDITS
ement
in Manag
• Docs
• Gmail
• iGoogle
• Forms
• Voice
• YouTube
• Calendar
• Talk
• Chrome
• Maps
• Search
• Labs
• Presentations
• Alerts
• And more…
• Spreadsheets
• Earth
N O N-M E M BERS
$69 each thru 8/8
$89 after 8/8
Also available as
a
Webinar
Led by Sandra Edmond, owner of Ardnas, Inc., CFRI Business Member, past CFRI Board Member
and full time investor since 2004. She has earned the title of ‘Queen of Tax Deeds’.
Google Tools Real Estate Investors
Should Be Using (201) with Sandra Edmond
Google offers some great FREE applications you can use to make your
shoestring budget look like your real estate business is a Fortune 500
company. Google Tools 201 will show you how to take advantage of these
tools in your business… especially as a real estate investor. After you
finished learning the basics from the 101 class you will have time to use
it throughout the week before attending the 201 class.
Join me to learn:
• How investors can take advantage of these tools to save time and money
• Advanced tips for those who already use Google’s applications
• Learn how you can get access to new Google features before they are
released to the general public
Plus learn how to use Google…
3
PHP
CREDITS
ement
in Manag
• Docs
• Forms
• Calendar
• Maps
• Presentations
• Spreadsheets
• Gmail
• Voice
• Talk
• Search
• Alerts
• Earth
• iGoogle
• YouTube
• Chrome
• Labs
• And more…
DAT E a n d TIME
Thursday, August 18
1:00 pm to 4:00 pm OR
6:30 pm to 9:30 pm
LO C AT I O N
CFRI Educational Center
55 Skyline Dr.,
Suite 2850, Lake Mary
CO S T
MEMBERS
$49 each thru 8/15
$69 after 8/15
N O N-M E M BERS
$69 each thru 8/15
$89 after 8/15
Also available as
a
Webinar
Led by Sandra Edmond, owner of Ardnas, Inc., CFRI Business Member, past CFRI Board Member
and full time investor since 2004. She has earned the title of ‘Queen of Tax Deeds’.
august 2011 newsletter
13
seminar speaker
Pete Fortunato
National Speaker
Real Estate Investor
In Search of Mentors
It was a radio talk show. An apologist for my generation (baby boomers)
was explaining about how we were all victims of “the lies of the 1950’s”.
He said that as children his generation had
experience. Every successful man or woman
heard and read many Horatio Alger stories;
who I have met has been delighted to find a
person who is interested in what they are doing.
stories in which a young, ambitious person
I have been advised and helped again and again.
dreamed of becoming a financial success and
went on to turn their dream into reality. The
I was taught to choose carefully the people
speaker argued that he had believed that he,
with whom I associate. I know that one takes
like the heroes in those stories, could create
on the attributes of those who surround
success for himself. Reality, however, is different
him. Optimistic, forwardthan fiction and the difference
thinking, purposeful people
had left him and his fellows
have always been my friends.
I was taught to
disappointed and depressed.
It can be (and should be)
that way for everyone. Such
choose carefully
“We believed those stories!”
people are generous in their
he said. “We set goals, worked
the
people
encouragement and aid for
hard and still failed.” Now
anyone seeking to create a
people have given up. They
with whom I
better future.
no longer believe that they
can create a better life. The
ingredient which existed in
fiction but was not available
to them in the real world, he
alleged, was the mentor.
associate. I know
The talk show haunted me.
Maybe, as role models have
that one takes
changed from successful people
on the attributes
to teachers in government
schools the majority of
of
those
who
Americans have changed from
“In each Horatio Alger story,
people who work for what they
the successful entrepreneur
surround him.
want to people who vote for
discovered a mentor who was
what they want. Maybe, as we
willing to teach an ambitious
have changed from a society
youngster. In the real world
of producers to a society of consumers a jealous
people are too jealous of what they have to share
American majority has come to believe that
trade secrets with anyone. Successful people
successful people are dominated by envy rather
do not share and we fail and despair for lack of
than by optimism. Maybe, as “civilization” has
mentors.” he concluded.
become more and more litigious successful people
I listened to the radio in disbelief. What I
who have much to offer have taken on such a low
was hearing was in direct conflict with my
profile as to be unrecognized by others.
14
www.CFRI.net
In your world I know you have found business and
financial friends. I urge you to cherish and nurture
them. I hope that you will seek out and encourage
others to stop hoping and start working to create a
better tomorrow. Don’t let a promising person despair
of finding a mentor.
trust is vital.
In this market, you want an experienced Realtor
on your side that has the knowledge, the ability,
and the resources to keep you profitable.
• Full service realty office. Put our team to work for
you. We can handle any aspect of a transaction.
Every successful man or
• Flat Fee MLS listings Investor discounts. Available in
most areas of Florida. List your short sales in the MLS
with us.
woman who I have met has
• Free list of foreclosures, bank REOs, and fixer uppers.
Sign up for our “hot property” email list.
been delighted to find a
• We hire real estate agents. Great commission splits.
person who is interested in
what they are doing. I have
been advised and helped
Rob Arnold,
licensed
real estate
broker
again and again.
-Pete Fortunato
Full service and investor friendly realtors.
Member Better Business Bureau
of Central Florida.
In business since 1996.
Sand Dollar Realty Group, Inc.
www.SDRhouses.com
407.389.7318
TRANSAC
Structuring Transactions
to close
with Pete Fortunato
Join Pete Fortunato, the Millionaire Maker, for this potentially life-changing transaction
making workshop for advanced investors (complete application for approval)
7
PHP
CREDITS* DAT E a nd TIME
Pete is known as the Millionaire Maker because so many of
his students have achieved financial success using his creative
money-making techniques. His first real estate investment
transaction was in 1970 and he’s done thousands since. He is
one of the best real estate entrepreneurs you’ll ever meet.
Saturday, August 13
Join us and you will learn:
• How to make alternative and creative real estate transactions
• How to improve your confidence and skills when making
win/win deals
• When and how to use the right paperwork
• How profit, income, growth, amortization and tax benefits
come into play
• Plus much more!
•
LO C AT I ON
9:00 am to 4:00 pm
(lunch included)
CFRI Educational Center
55 Skyline Dr.,
Suite 2850, Lake Mary
M E M B E RS
$199 each thru 8/10,
$219 after 8/10
Led by Pete Fortunato, national speaker and renowned real
N O N-M EMBERS
$219 each thru 8/10,
$239 after 8/10
estate investor with over 40 years experience and knowledge.
* 3 Credits in Purchasing and
4 Credits in Negotiating
Advanced Investors Only - Approval Required. 50 Attendees Maximum.
august 2011 newsletter
15
seminar speaker
AUGIE BYLLOTT
CFRI Member
&Cash
Conversations, Confidence
In these days of Tweets and texts, introducing
ourselves on Facebook and LinkedIn, it sometimes
seems the fine art of conversation has gotten lost.
To be a successful investor requires the ability to
gather information, assess it and then present an
offer. Once presented, we may have to address
an objection or two or even re-negotiate the
terms of our offer. All of this requires an ability to
communicate with another party, a person, a fellow
human being. More than that, we need to know
what to say and how to say it.
While technology can be a viable part of an
investment business, never forget for a minute that we
are in a people-centered business. Websites are great
for building credibility and an image. Data-mining
can help generate more and better quality leads. Drip
email campaigns help with top-of-mind awareness,
but in the end, there has to be a CONVERSATION
between buyers and sellers. I work with a lot
investors, both new and experienced, and this is where
the ‘fear monster’ rears its’ ugly head.
Do you remember being told, “Don’t talk to
strangers” when you were a kid? Many of us heard
that warning time and time again while growing up.
That’s bad programming embedded in our minds…
and it can stick around with you until you exorcise
it. The good news is that it can be done. Talking
with sellers is pretty easy once you know how.
Imagine never having that fear again! Did you know
that questions and objections can actually increase
your chances of winning a deal? It takes practice,
commitment, and persistence to develop these skills
but once you have them, you own them forever!
It all boils down to this: to build a great transaction
you have to have great conversations. Those
conversations are the foundation upon which great
16
www.CFRI.net
deals are built. I’m talking about conversations
between principals, not middlemen. Unless they are
incredibly talented and know your mind, situation,
and preferences, how can anyone represent you as
well as you can represent yourself or the other party?
You have the knowledge, flexibility, and creativity to
solve the other party’s problem. You can choose to
walk away or stay at the table.
Transaction Engineering is about having
conversations that clarify ‘needs’ versus ‘wants.’ It’s
about knowing how to use multiple techniques to
buy and sell property because this is not a one-sizefits-all business. Options, leases, private money,
seller financing, and existing financing are all
mechanisms for buying or controlling property…
they are all possibilities to make a deal happen.
They can be used independently or in combination
to engineer great deals. The possibilities are
only limited by your creativity. The common
denominator is you have to have an interactive
conversation. One that ebbs and flows in order to
create synergy, a meeting of the minds, where both
parties contribute and both parties WIN.
Knowing what to say is only part of the equation.
Conversation has two components. One is
talking. Can you guess the other? You’ll need to
know this one too in order to have confident and
productive conversations.
Please join me on Saturday, August 20, 2011 for
The Language of Investors – Conversations,
Confidence and Cash at the CFRI Educational
Center. This is a full-day workshop where
we’ll work on the conversations, the mental
preparation, and how to handle objections
fearlessly. ALSO included are a workbook,
scripts, role-playing and lunch. See you there!
Unless they are incredibly
Exclusive CFRI Offer
talented and know your mind,
$50 for 1 County
situation, and preferences,
how can anyone represent you
PROMO CODE:
CFRI
Reifax.com (formerly Xima USA) provides the best and most
accurate foreclosure and pre-foreclosure information, data, and
statistics available, making it a valuable resource to invest wisely.
as well as you can represent
yourself or the other party?
Register at: ReiFax.com
YOU have the knowledge,
• Search listed properties, public records, mortgages,
foreclosures, equity, maps and more
flexibility, and
• Identify comparables including distress and rental
CREATIVITY to solve the
• Save searches, export data, print labels and more
other party’s problem.
1 (888) 349-5368
Get the best deals and save
time searching by equity.
You can choose to walk away
or stay at the table.
-Augie Byllott
TALKING
CONVERSATIONS
confidence & cash
Learn how to build rapport, handle objections
and overcome the fear monster.
with Augie Byllott
6
PHP
CREDITS*
DAT E a nd TIME
Confidence creates better conversations leading to deals
that produce cash. Build confidence by knowing what
to say and how to say it. Learn the secrets of effective
communication. Handle questions and objections with
ease. Learn to talk like an investing pro, whether you’re
talking to a seller, a buyer, a loss mitigator or a lender!
Saturday, August 20
At this event you will learn how to:
CFRI Educational Center
• Learn what to say and how to say it when handling objections
55 Skyline Dr.,
Suite 2850, Lake Mary
9:00 am to 4:00 pm
(lunch included)
LO C AT I ON
• Develop rapport, quickly and easily
• Get the right information to make the right offer –
Get them to say YES!
• ...and MUCH more!
BONUS: Workbook, scripts and role-playing included
Now that’s a deal!
AUGIE BYLLOT T
• Know what to say even when you don’t have the answer
Augie Byllott is all
about creating the
deal – he’s the
transaction engineer;
employing various
strategies to get the
best deal for everyone.
M E M B E RS
$79 each thru 8/17,
$99 after 8/17
N O N-M EMBERS
$99 each thru 8/17,
$119 after 8/17
* in Negotiations
august 2011 newsletter
17
seminar speaker
JONATHAN RIVERA
CFRI Member
Using Content Marketing. . .
To Get More Leads
how content marketing works...
Suspects
?
Phase 2:
Prospects
Social Networks and
Content Sharing sites
amplify the reach of
your content.
Ezine
Articles
Guest
Postings
Your WordPress Site
Phase 4:
Segment your leads.
Work the high priority
leads first to close
deals and get paid.
18
www.CFRI.net
Phase 1:
People looking for
answers jump on the
internet and type
their questions into
search engines.
Your List\
Your Customers
Phase 3:
After establishing
trust, make an offer
and get the lead.
On the previous page is an info-graphic that’ll show you
how content marketing works to get more traffic and grow
your digital footprint making it incredibly easy for people
to find you online.
credibility online not to mention it pushes traffic back to
your site (when you do it right.)
Seven tips for better content marketing:
Here’s how content marketing works:
1. Use keyword research to guide your content creation
Phase 1: People are looking for answers to their
2. Engage with your market and listen to their questions
questions. They’re cold.
Phase 2: They’re finding answers to their questions
3. Don’t solve problems you’ve never had
through search engines and content.
4. Make sure all your content links back to your main site
Note: Facebook, Twitter, and You Tube not only allow you
to share your content (answers) but also allows you to grow
your following (soft list.)
5. Make sure you have landing pages on your site that
match the offer in your content
Phase 3: They’ve found your website (either by referral
6. Test different offer and calls to action
or by search engine.) This is where you make an offer (and
get them to opt in to your list.)
7. Use good titles to get attention
Phase 4: Segment your list (with email offers) and turn
the leads you’ve collected into paying customers.
The secret to content marketing…
Actually there’s no real secret other than you have to create
content in order to market it. Content builds trust and
Jonathan Rivera is known as the most generous guy in
Real Estate. In 2008 he founded the “Real Estate Referral
Group.com” which has generated over 3,010 real estate leads
for its members for FREE. Why’d he give all those leads
away for free? To prove to you that he knows his stuff. In
this class you’ll learn his top techniques for building your
online presence and getting more leads.
DAT E a n d T IME
MARKETING
Tuesday, August 23
6:30 pm to 9:30 pm
Digital Marketing—withJonathanRivera
LO C AT I O N
What do you do in a day and age when your content IS your
marketing? Come learn how to navigate the waters of social
media and digital marketing with expert Jonathan Rivera. As a
real estate broker who’s been in the business over half a decade,
he understands the unique needs of investors. Whether you’re a
“do-it-yourselfer” or want a “done-for-you” answer, Jonathan will
show you how to get your online presence up and running so you
can start marketing your business.
Join us and you’ll learn:
• Howtofillsearchengineswithcontenttodrive
traffictoyourwebsite
• Waystoleveragemobilemarketingtoincreaseyourreach
• Howtouseonlinetoolstodominatelocal
searchresults
• Plusmuch,muchmore!
Led by Jonathan Rivera, CFRI Member, and the
creator of the most successful Real Estate Referral
Group on Facebook, with over 50,000 members.
3
CFRI Educational Center
55 Skyline Dr.,
Suite 2850, Lake Mary
P H P C R E D I TS*
3 in Marketing
CO S T
MEMBERS
$49 each thru 8/20,
$69 after 8/20
N O N-M E M BERS
$69 each thru 8/20,
$89 after 8/20
PHP
CREDITS*
august 2011 newsletter
19
more event flyers
Buyer Beware —
with Jon Bolton
DAT E a n d T IME
Thursday, August 25
6:30 pm to 9:30 pm
A Tactical and Practical Approach to Evaluating Investment Properties
Thisprogramwillhelpnewandexperiencedinvestorsrecognizeproblems
withpropertieswhenconductinganinitialinspection;thenusethat
knowledgetonegotiatebetterdeals.Learnsimpletechniquesthatwill
increaseyourprofitoneveryproperty,andbuywithconfidence!
LO C AT I O N
CFRI Educational Center
55 Skyline Dr.,
Suite 2850, Lake Mary
Join us and you’ll learn:
P H P C R E D I TS*
• Howtoovercomeyourfearoftheunknownbylearninghowto
evaluateaproperty
2 credits in Inspections
1 credit in EPA Regulations
• Howtorecognizedefectivebuildingproductsandliabilityissues
thatcanbeusedinnegotiationswhenbuyingORselling
CO S T
• HowtorecognizeproblemsBEFOREyoumakeyourfirstoffer!
MEMBERS
$39eachthru8/22,
$59after8/22
• Howtouseaprofessionalhomeinspectiontore-negotiatebetter
dealswhilelimitingyourrisk!
Additionally:
3
N O N-M E M B ERS
$59eachthru8/22,
$79after8/22
• Youwillgethands-onexperiencewithrealdefectiveproducts,real
photos,andrealinformation.Seeit,touchit,rememberit!
• JonwillbeupdatingthenewEPAGuidelinesforleadpaint
PHP
CREDITS*
Led by Jon Bolton, “The Inspectagator”, CFRI Board and Business Member.
FORECLO
FORECLOSURE
goldmine
6
with Charles Fischer
If you are serious about creating massive wealth
through real estate, you need to attend this training!
PHP
CREDITS
REO/Foreclosure properties are available in record numbers,
making this an incredible time to invest. Take advantage of this
historic opportunity to create MASSIVE wealth in the exploding
REO market. Deal with the “ultimate” motivated sellers: BANKS!
Charles Fischer, a full-time investor from Merritt Island, Fl will
share his many years of experience with foreclosure real estate.
In this info-packed full-day seminar you will learn:
• A complete overview of the foreclosure process
• How to successfully negotiate with the “gatekeepers”
• Strategies for getting offers accepted
• How to create multiple streams of income with REO’s
• Understand the emerging auction websites
• Specific language vital to profitable transactions
h More!
Plus Muc
• Multiple exit strategies for REO properties
• Interview with a “gatekeeper” Ask your questions!
• Many other keys to successful wealth building in this market!
Led by Charles Fischer, CFRI President & Business Member, entrepreneur and full time investor.
20
www.CFRI.net
hasing
in Purc
DAT E a nd TIME
Saturday, August 27
9:00 am to 4:00 pm
(lunch included)
LO C AT I ON
CFRI Educational Center
55 Skyline Dr.,
Suite 2850, Lake Mary
M E M B E RS
$99 each thru 8/24,
$119 after 8/24
N O N-M EMBERS
$119 each thru 8/24,
$139 after 8/24
more event flyers
“Getting Rich in 2011 and Beyond”
with Andy Heller
September 10 – 11, 2011
For more details and to register, visit us at www.cfri.net
Focus on today’s market opportunities, REOs,
Wholesaling, and ‘rent-smart’ lease options. A fun,
interactive and highly informative bootcamp for investors
of all levels of experience! Presented by Andy Heller of
Regular Riches: Real Estate Riches for Regular People.
Early Bird Special for Two Days $79 (regular value $199)*
*For a limited time only, price subject to change. Register Today!
Google Tools Real Estate Investors Should Be Using, continued from page 12
simultaneously. I control who accesses the files. You no
longer have to email documents back and forth nor do you
have to store it on your flash drive and take it everywhere
with you. You will never hear, “I lost that file; can you send
it to me again?” Google Forms is another free tool that
can make you money. You can easily create a customizable
Google Forms to use on your house buying website. There
you can ask the sellers for their information. Google stores
the data into a spreadsheet for you... Now ask yourself how
much is it worth if you can close on one of those leads?
Let’s say you want to go see one of those leads, you can use a
Google Calendar to schedule it. You can share the calendar
with your associates so they know your availability. If you
just want people to see when you are available but not your
appointments, you can do that as well! We haven’t even
scratched the surface of what is available for you to use for
free with Google. You may already be using Gmail for your
emails. But what all of these other Google investor friendly
applications (see page 12).
Like I said, all of these applications are free
and can help your small business look like
a Fortune 500. Since 2004, I have been
utilizing the Google tools in my own business
which specializes in buying properties for
delinquent taxes where I have earned the title
of ’Queen of Tax Deeds’. If you don’t know
how to get started using them, or maybe you
are using some of them but want to learn
some more options... come join us on August
11, 2011 for an introductory class on Google
Tools Real Estate Investors Should be Using
101 and follow that up a week later with
Google Tools Real Estate Investors Should be
Using 201 on August 18, 2011 to learn the
best techniques to apply it to your real estate
business. Both classes are being offered as a
live class and as a live webinar from 1:00 p.m.
- 4:00 p.m. and 6:30 p.m. - 9:30 p.m. on
both dates. See you there!
august 2011 newsletter
21
Welcome
to CFRI
new members
We would like to take this opportunity to welcome the newest
members of CFRI as well as guests of members.
New
General
Members
Guests (July 6, 2011)
(Since June 2011)
Nelson Alvarenca
Kasey Jones
Autin Arrone
Cristina Laboy
Todd Barth
Devin Lessne
John Chin
Peter Lkovecher
Mike Decker
Garth Mager
William Dedelow
Mark Mathes
Chandra Louise
Gary Beverly
Clay Meinke
Dan Blake
John Ogden
Erika Booker
Frank Reising
Stephanie Dern
Jason Mueller
Joe Caccioppo
Sandra Reising
Alexander Diamant
Lilian K. Ocanto
Louis Fernandez
Midi Rigney
Stanley G. Dunwiddie
Ella Pitt
Polly Golden
Jody Rogers
Ana Fakhri
Frank Pitt
James Gonzalez
Fred Smith
Kenysha Felix
Anthony Redhead
Jury Hernandez
Stephen Smith
MichamFelix
Rochele Rene
Eric Jay
MicheleStarr
Diane Fouts
Jean Ricardo
Diane Frye
Dean Roberts
Mauren Furino
Howard Rodriquez
Steven Galiscewski
Leah Rodriquez
Jennifer Grant
Curtis Tinsley
Owen Gregory
Gloria Torres
Anthony Halmon
Christopher Wiederkehr
Josh Harris
Adam Wilcox
New Business Members
(Since June 2011)
Sand Dollar Realty Group, Mike Kouchak
Sand Dollar Realty Group, Suzanne Ortega
Editor’s Note: Not all new members
names were available at time of press.
www.CFRI.net
Juan Jimenez
Asad Bangash
Leroy Lloyd
22
Ed Acango
Mark Hilder
save the date
Junkers to Jewels
Sept. 30, Oct. 1 & 2
Sign up NOW to be on the bus!
Login at www.cfri.net/Calendar
“Junkers to Jewels” may be the very
best program CFRI offers! Don’t
miss the bus!
“Junkers to Jewels” is a 3 day program which gives
you the basic tools to enable you to assess houses you
are interested in buying, to hold or re-sell, so that
you can do so correctly and profitably. This program
is presented by using our own local real estate
professionals, who know the local market, which
enables us to keep costs down. Other organizations
charge more than ten times our price ($2,995.00)
for the same program!
On Friday evening, 6:00 p.m. to 9:30 p.m. and
all day Saturday, 9:00 a.m. to 5:00 p.m. (lunch
included) you will attend classes on:
• Introduction to Real Estate Contracts
• Finding Properties and
Calculating Acquisition Costs
• Professional Home Inspections
• Insurance for Real Estate Investors
• Financing, Cash, IRA, Institutional,
Private Money
• Business Entities and Tax Issues
• Due Diligence and Finding
Comparable Sales
• Repair Cost Analysis
Classes will be presented by such local real estate
luminaries as:
• Fern C. Burr - Realtor, Mortgage Broker
and CFRI Past President
• Todd Hutcheson - CFRI Vice President
• Jon Bolton - “The Inspectagator”
and CFRI Board Member
• Greg Clarkson - Certified Building Contractor
And, you will also receive the “Real Estate Terminology
& Definitions” glossary created by Past Presidents Roger
L. Reid and “the lovely and talented” Fern C. Burr.
On Sunday you will travel by bus to tour a number
of houses in need of “rehab”. Group leaders will
walk you through the houses and ask you to use what
you’ve learned the past two days to come up with an
approximate cost to rehab the house. Then, back on
the bus, the costs determined by the different groups
will be compared for accuracy. By the end of the
weekend you will be able to go out and buy a property
with confidence!
There is limited space on the bus. The first 45 people
who sign up at the full seminar price of only $249 will
be able to take the bus. Others will be able to attend
the Friday evening and all day Saturday classes at the
reduced price of $199.
august 2011 newsletter
23
membership
giving back
to grass roots
Congratulations to Joe Caccioppo, June’s
winner of a CFRI Membership for one year
courtesy of Hunter Paschall with Nextage/
Diversified Realty! Hunter feels that all successful
members should give back to their roots.
This month’s winner: Joe Caccioppo.
At each monthly CFRI General Meeting, Hunter will be
*$20 CFRI Bucks will
be applied to your
drawing a name from a hat with the names of Guests and
New Members attending that night’s event. Each lucky
CFRI online account
when a new member
winner receives a free CFRI Membership (valued at $150).
signs up as a General
Winner must be present to win.
Member; $50 CFRI
Bucks for a Business
Are you feeling lucky? Attend the next General Meeting
Member (approval
on Wednesday, August 3rd, to find out! If you are already
required). CFRI Bucks
are good towards
a CFRI Member, tell all your friends! They will be thankful
membership fees and/
you did! And when they join, you get $20* in CFRI
or seminars.
Referral Bucks! It’s a win-win!
Proudly sponsored by:
CFRI
Central Florida
Realty Investors
www.CFRI.net
For a chance to win, please attend the
next General Meeting on July 6
24
www.CFRI.net
volunteer spotlight
spotlight:
tony fogliano
CFRI member since 2009
Joining CFRI has proven both beneficial
and rewarding to Tony who feels volunteering is the first step to meeting other
like-minded individuals.
CFRI: How has your CFRI involvement
helped your business ventures?
CFRI: How did you originally find out about
CFRI, and what prompted you to join?
Tony: CFRI has given me the opportunity to meet many
Tony: After going through many of the national
new people. I never know who will become a partner or
speaker programs, there is one thing they all had in
who will help with any questions I may have.
common. They all said join a REIA. After a quick
CFRI: What would you say to our
members who are considering
volunteering?
Tony: Volunteering is a great opportunity to always
be on the front lines, to be the first person others
see and meet, as well as get an opportunity to catch
up with those members you don’t see often.
CFRI Now Offers
Student Memberships
• The cost is $50 a year.
internet search I ended up at an Orange County
Subgroup and here I still am.
CFRI: What is your favorite thing about CFRI?
Tony: I like how everyone here is so friendly and
willing to help. They are always there whether it is
volunteering for an event or answering any questions
about a deal that someone might have.
Need to Rent
EVENT SPACE?
• To qualify, students must
be full-time or part-time at
an accredited university or
college and have a valid
student ID.
407.328.7773
55 Skyline Dr., Suite 2850,
Lake Mary, FL 32746
Take Hold of Your Future.
CFRI
Central Florida
Realty Investors
www.CFRI.net
LEARN
GROW
ACHIEVE
407.328.7773
• Half Day
• Full Day
• Any Events Not Related
to Real Estate Investing
The CFRI Educational Center
Space is available in our
state-of-the art facility.
Call for details and rates.
august 2011 newsletter
25
business directory
26
Type of Business
Company Name
Phone
Website
Primary Contact
Architectural Design
Stephen R. Cold Architect
407-422-6222
WWW.orlando-architect.com
Stephen Cold
Attorney
Charles P. Castellon, P.A.
407-851-0201
www.centralflattorney.com
Charles Castellon
Attorney
Englert, Leite, and Martin, PL
(407) 512-4394
www.ELMattorneys.com
Paula Leite
Attorney
Joseph E. Seagle, PA
407-770-0100
www.seaglelaw.com
Joseph Seagle
Attorney
Robert Lerner, Attorney At Law
407-767-0099
www.boblerner.com
Bob Lerner
Attorney
Roland H. Acosta & Associates, P. A.
407-644-2531
www.acostaatlaw.com
Roland Acosta
Auctioneer
Jim Ferrell’s Fun Live Auction
407-765-4682
www.JimFerrell.com
Jim Ferrell
Bookkeeping/Office Assistance
Priority Admin & Bookkeeping Services
321-946-0780
www.prioritysvcs.com
Cheri Yandell
Consultant-Financial
Central FL Tax & Business Services, Inc.
386-747-3636
www.cfltaxhelp.com
Nancy Benet
Consultant--Financial
Own My Own Bank
404-454-6825
Consultant-Other
Pegasus Financing, Inc.
321-331-1859
www.pegasusfinancing.com
Larry Rumbough
Contractor - General/Building
Homemakers Real Estate, LLC
407-703-3688
www.sherwoodconstruction.net
Woody Johnson
Contractor - Plumbing
Ben Franklin Plumbing
407-905-0014
www.benfranklinplumbingfl.com
William Heichel
Contractor - Roofing
Alan’s Roofing Inc.
407-774-2158
www.alansroofinginc.com
Rudy Petersen
Contractor-General/Building
Heartbilt Homes, Inc.
386-775-3879
www.heartbiltcustomhomes.com
Craig Olson
CPA
Glickstein Laval Carris PA
407-645-4775
www.glccpa.com
Shep Burr, CPA
CPA - Incorporation Services
Small Business Resources USA, Inc
407-298-4646
www.sbrorlando.com
James Duerr, CPA
Flooring
Lifestyle Carpets, Inc.
407-293-8334
www.lifestylecarpets.com
Bob Glass
Home Inspections
Mark’s Guaranteede Home Inspections
407-629-6640
www.marks3.com
Mark Orman
Inspections
ACS Home Inspection Services
407 862 8063
www.ACSHomeInspectionServices
Brian Sullivan
Inspections
The Inspectagator
407-678-4663
www.inspectagator.com
Jon Bolton
Insurance Adjuster
Renaissance Adjusting, Inc.
407-699-0971
renaissanceadjustinginc.com
Vadim Roude
Mortgages
Mortgage Professionals of Central Florida
407-330-2855
www.MortgageFlorida.biz
Fern Burr
Mortgages
The Mortgage Firm, Inc.
407-275-5112
www.themortgagefirm.com
Jonathan Czarny
Mortgages - Hard Money
Barksdale Financial Solutions
407-322-8912
www.barksdalefinancial.com
Sharon Lowe
Barksdale
Mortgages - Hard Money
Investors Mortgage
386-736-3511
www.investorsmtg.net
Pat Kiehl
Mortgages-Hard Money
Summit Financial Services
407-629-2333
www.summitfinancialservices.com
Paul Williamson
Printing/Mailing Services
Royal Press
407-332-8320
www.rp-printing.com
Luis Quiroz
Property Management
All County Property Management
407-802-2379
www.AllCountyCFL.com
Socrate Exantus
Property Management
All County Sterling Property Managemen
407-674-5601
www.AllCountySterling.com
James Kitchens
Publishing
Property Manager Pages
954-684-9975
propertymanagerpages.com
Steve Hirsch
Real Estate Brokerage
Arthur Kowitz Realty
386-677-3913
www.invest-pros.com
Arthur Kowitz
Real Estate Brokerage
Crossroad Capital
917-669-3135
www.OrlandoHomeCenter.com
Andrew Robinson
Real Estate Brokerage
Florida Home Realty & Investments
407-209-3346
floridahri.com
Danny Vargas
Real Estate Brokerage
Mighty Realty Inc.
407-403-6540
www.mightyrealty.com
Aaron Mighty
www.CFRI.net
Dusty Rollins
Type of Business
Company Name
Phone
Website
Primary Contact
Real Estate Brokerage
Profitable Properties, Inc.
407-695-4949
Real Estate Brokerage
Sand Dollar Realty Group, Inc.
407-389-7318
www.SDRhouses.com
Rob Arnold
Real Estate Brokerage
Sell Fast Realty
407-888-3433
www.sellfastrealtyLLC.com
Kimberlee Frank
Real Estate Brokerage
Sunvest Homes, Inc.
407-875-3100
Randy Lazarus
Real Estate Brokerage
The Florida Investment Team
407-497-9660
Tania Matthews
Real Estate Brokerage
The Titan Group Inc.
321 234 1445
Thetitangroup.com
Wagner Soares
Real Estate Investments
Altura Investment Realty
407-622-7148
www.alturainvestments.com
Steve Perez
Real Estate Investments
Ardnas, Inc.
407-310-4007
www.ArdnasInc.com
Sandra Edmond
Real Estate Investments
Deppe LLC
407-864-2214
Real Estate Investments
Diversity International Group, Inc.
407-690-0314
www.DIGIBuyFLHouses.com
Jose Loiz
Real Estate Investments
Enterprises of S & H, Inc.
407-857-8408
www.shabuyshouses.com
Harold Cates
Real Estate Investments
Gumption Enterprises, LLC
407-748-5837
www.gumptionproperties.com
Erika Baez
Real Estate Investments
House Buyer Florida
407-473-2900
www.housebuyerflorida.com
Steve Markulin
Real Estate Investments
ISellHomes.com
407-539-3948
isellhomes.com
Todd Hutcheson
Real Estate Investments
MK Development Group USA Inc.
407-761-8625
www.mkdgroup.us
John Manning
Real Estate Investments
Xcite Investments,LLC
561-324-7441
www.xciteinvestments.com
Joseph Glennon III
Renovation & Repair
Professional Poolcare
407-445-1804
www.professionalpoolcareorloando.com
Peter DeGregory
Repair & Renovation
Home Fixers Orlando
407-929-0755
www.homefixers.com
Greg Clarkson
Self Directed IRAs
Entrust Administration Services, Inc.
407-367-3472
www.entrustfl.com
Glen Mather
Staging
Style Fusion Home Staging
386-747-4656
stylefusionhomestaging.com
Carmen Wilber
Title Company
Brokers Title of Central Florida, LLC
407-628-1041
www.brokerstitle.net
Rebecca Hinshaw
Title Company
Equity Title, Inc.
863-802-9300
www.equity-title.com
Sue Fulco
Title Company
Everest Title Group, LLC
407-277-3700
www.everesttitlegroup.com
James Lawhun
Title Company
Park Place Title, Inc.
407-897-6999
www.parkplacetitleinc.com
Barbara Stewart
Title Company
Southeast Professional Title
407-539-0781
[email protected]
Deborah Farnell
Title Company
Title House Partners
407-894-8508
www.titlehousepartners.com
Jean Cidel
Website/Technology Services
Visulate LLC
321 698 5198
www.visulate.com
Susan Goldthorp
Wholesale Properties
3 Days Live LLC DBA Nextage Diversified
Realty LLC
407-834-1325
www.hpinvestment.com
Hunter Paschall
Wholesale Properties
Blue Sky Properties
407-766-7627
www.Blue-Sky-Properties.net
Greg Schmid
Wholesale Properties
DJB Properties
407-491-4008
Wholesale Properties
Equity First Investments
407-816-6655
www.equityfirst.net
Ben Yonge
Wholesale Properties
Investment Homes Direct
407.246.6443
Investmenthomesdirect.com
Calvin Brown
Wholesale Properties
Mid Florida Investment Properties, Inc.
407-702-4900
www.buymfip.com
Michael Calvert
Wholesale Properties
New Beginningz Real Estate Group
407-923-8890
www.CheapHomeDeals.net
Anthony Kusky
Wholesale Properties
Property Problem Solvers, LLC
407-207-2011
www.homes2viewonline.com
Susie Reale
Wholesale Properties
R & J Properties LLC
386-747-7776
rjpropertiesllc.com
Ron Deviney
Rob Brodsky
Marc Deppe
Don Bonnette
august 2011 newsletter
27
JULY 1
line-up
August
upcoming events
MONEY 101*, with Nora Gregory + Dawn Reed
focus
group
Focus Group. Identify and explore how non-bank money can
work for you. (Meets at 6:30 pm, Lake Mary. First Monday
of Each Month.)
COMMERCIAL & LAND DEVELOPMENT*, with Joshua Harris
Focus Group. Explore land development and different aspects of
commercial investing. (Meets at 6:30 pm, Lake Mary. First Tuesday
of Each Month.)
AUG 2
CENTRAL FLORIDA REALTY INVESTORS GENERAL MEETING
AUG 3
general
meeting
Our signature monthly networking and educational event. (Check-In
Starts at 5:15 pm, Meeting 6:00 - 9:00 pm, Orlando Museum of Art,
2416 N. Mills Avenue, Orlando. First Wednesday of Each Month.)
TAX-DEFERRED REAL ESTATE INVESTMENTS*, with Ron Pruitt
Focus Group. Learn how to fully utilize self-directed IRAs and 1031
exchanges. (Meets at 6:30 pm, Altamonte Springs. First Thursday of
Each Month.)
AUG 4
EXPERIENCED INVESTORS*, with Robin Daniels
AUG 4, 11
18, 25
Focus Group. Limited openings—email application from CFRI Online
Library to leader. Experienced investors meet for lunch weekly to network,
buy, sell, and listen to speakers. (Meets at Noon, Orlando. Every Thursday.)
CFRI NEW MEMBER ORIENTATION, with Dave Andrews
Get oriented! (New business members meet at 6:30 - 7:00 pm. New
general members meet at 7:00 - 7:30 pm, CFRI Educational Center,
55 Skyline Dr., Suite 2850, Lake Mary. Thursday after General Meeting.)
AUG 4
New MARS Rule, with Hunter Paschall
Seminar. Learn how you can comply with the new Mortgage Assistance
Relief Services (MARS) Rule before it’s too late. (Meets 9:00 am - 12:00
pm, CFRI Educational Center, Lake Mary.)
AUG 6
WOMEN INVESTORS*, with Kim Lay
AUG 8
focus
group
Focus Group. Discuss issues that women face in the real estate
investment business and how to support each other. (Meets at
11:30 am, Orlando. Second Monday of Each Month.)
CFRI OSCEOLA COUNTY, with Augie Byllott + Wagner Soares
AUG 8
Chapter. Email [email protected] (Meets at 6:30 pm,
The Ramada Orlando Celebration Resort, 6375 W. Irlo Bronson Hwy
(aka US-192), Kissimmee. Second Monday of Each Month.)
CFRI SEMINOLE COUNTY, with Marty Orefice + Sanda Edmond
AUG 9
Chapter. Email [email protected] (Meets at 6:30 pm,
CFRI Educational Center, 55 Skyline Dr., Suite 2850, Lake Mary.
Second Tuesday of Each Month.)
PROGRESSIVE MIND FOCUS, with Vinny Orlando + Kelly Wallace
AUG 10
28
www.CFRI.net
Focus Group. Discover new approaches to life in an attempt to increase
prosperity. (Meets at 6:00 pm - 9:00 pm, Altamonte Springs area.
Second Wednesday of Each Month..)
CFRI LAKE COUNTY, with Steve Camulli
Chapter. Email [email protected] 352-430-6107. (Meets at 6:30 pm,
The Holiday Inn Express, 1810 South US 27, Clermont.
Second Wednesday of Each Month.)
AUG 10
GOOGLE TOOLS 101, with Sandra Edmond
Seminar. Learn the basics to get started using Google applications. (Meets
1:00 pm - 4:00 pm pm OR 6:30 pm - 9:30 pm, CFRI Educational
Center, 55 Skyline Dr., Suite 2850, Lake Mary.)
AUG 11
LANDLORDING AND PROPERTY MANAGEMENT, with Sue Goldthorp
New Focus Group. Learn all aspects of being a landlord such as
screening the tenant, evictions, how to handle the 3:00 a.m. phone call,
etc. (Meets at 6:30 pm, Orlando. Second Thursday of Each Month.)
AUG 11
STRUCTURING TRANSACTIONS TO CLOSE, with Pete Fortunato
AUG 13
seminar
Seminar. Join us for this potentially life-changing transaction
making workshop. (Meets 9:00 am - 4:00 pm, CFRI Educational
Center, 55 Skyline Dr., Suite 2850, Lake Mary.)
BOARD GAMES & NETWORKING*, with Brad Lee + Bud Leiser
Focus Group. Learn new strategies on building a business, how to
analyze deals, structure transactions and more all while having fun!
(Meets at 2:00 pm, Winter Park area. Second Sunday of Each Month.)
AUG 14
CFRI BOARD OF DIRECTORS MEETING
AUG 15
board
meeting
Open to all CFRI members. Non-board members must RSVP
to attend—call 407-328-7773. (Meets at 6:30, CFRI Educational
Center, Lake Mary. Second Monday after the General Meeting.)
FORECLOSURES, SHORT SALES, & REOs*, with Ivan Salvador + Lee Pagett
AUG 15
focus
group
Focus Group. Explore different investing techniques, including
foreclosures, short sales, and REOs. (Meets at 6:30 pm, Orlando.
Third Monday of each month.)
CFRI BREVARD COUNTY, with Chris J. McClatchey
AUG 16
Chapter. Email [email protected] 321-453-2300. (Meets at
6:30 pm, Space Coast Association of Realtors, 105 McLeod St.,
Merritt Island. Third Tuesday of Each Month.)
CFRI ORANGE COUNTY, with Doug Mascio
AUG 17
Chapter. Email [email protected] 407-328-7773. (Meets at
6:30 pm, Sonesta Hotel Orlando Downtown, 60 S. Ivanhoe Blvd.,
Orlando. Third Wednesday of Each Month.)
GOOGLE TOOLS 201, with Sandra Edmond
AUG 18
Seminar. Learn how to take advantage of Google applications in your
business. (Meets 1:00 pm - 4:00 pm pm OR 6:30 pm - 9:30 pm,
CFRI Educational Center, 55 Skyline Dr., Suite 2850, Lake Mary.)
KEY...
*Open to all CFRI Members, space providing. To participate, login to www.CFRI.net and
register EACH month a minimum of ONE DAY before the event.
AUGUST LINE-UP, CONTINUED ON PAGE 30
august 2011 newsletter
29
upcoming events
AUGUST LINE-UP, CONTINUED FROM PAGE 29
CONVERSATIONS, CONFIDENCE & CASH, with Augie Byllott
Seminar. Learn the language of investors and learn how to talk with
sellers, handle objections and close more deals! (Meets 9:00 am - 4:00
pm, CFRI Educational Center, 55 Skyline Dr., Suite 2850, Lake Mary.)
AUG 20
REAL ESTATE INVESTMENT TECHNIQUES*, with Augie Byllott + Christa Hixon
Focus Group. Limited openings—email [email protected]
Explore utilizing different investment techniques. (Meets at 6:30 pm,
Orlando. Fourth Monday of Each Month.)
AUG 22
DIGITAL MARKETING, with Jonathan Rivera
Seminar. Learn how to navigate the waters of social media and
digital marketing. (6:30 pm-9:30 pm, CFRI Educational Center, 55
Skyline Dr., Suite 2850, Lake Mary.)
AUG 23
BUYER BEWARE, with Jon Bolton
Seminar. Learn a tactical and practical approach to evaluating
investment properties. (6:30 pm-9:30 pm, CFRI Educational Center,
55 Skyline Dr., Suite 2850, Lake Mary.)
AUG 25
CFRI VOLUSIA COUNTY, with Jennifer Simpson + Art Musselman
AUG 25
focus
group
Chapter. Email [email protected] (Meets at 6:30 pm,
International Christian Centre,1794 West International Speedway
Blvd. (US 92), Daytona Beach.)
FORECLOSURE GOLDMINE, with Charles Fischer
KEY * Open to all
CFRI Members,
space providing. To
participate, login to
www.CFRI.net
and register EACH
month a minimum
of ONE DAY before
the event.
AUG 27
Seminar. Learn how to create massive wealth through real estate
with REOs and foreclosures. (Meets 9:00 am - 4:00 pm, CFRI
Educational Center, Lake Mary.)
BUSINESS & TAX STRATEGIES*, with James K. Duerr, CPA
AUG 31
Real estate investing with an emphasis on entity structuring and
varying tax treatments. Email [email protected] 407-2984646. (Meets at 6:30 pm, Orlando. Last Wednesday of Each Month.)
New Focus Group. Landlording And Property Management with
Sue Goldthorp meets at 6:30 p.m. in Orlando. Learn all aspects of
being a landlord such as screening the tenant, evictions, how to
handle the 3:00 a.m. phone call, etc. For more information call
321-698-5198 or Email [email protected]
Coming September 10-11: “Getting Rich in 2011 and Beyond”
Bootcamp presented by Andy Heller of Regular Riches:
Real Estate Riches for Regular People.
Coming in September 27: Networking Social.
Mark Your Calendars!
Coming in September 30-October 2: Junkers to Jewels.
30
www.CFRI.net
find us
CFRI General Meeting
Directions to
Orlando Museum of Art
from I-4
From I-4 take the Princeton Street Exit (#85)
Orlando Museum of Art
2416 N. Mills Avenue,
Orlando, FL 32803
407 896-4231
Go East to Mills Avenue
Turn left on Mills Avenue
Turn left on Rollins Street
Take your first left into Loch Haven Park
Look for CFRI signs and banners to direct you to front door
Doors open at 5:15 p.m.
Members: FREE
Guest fees: $20
If guests join within two days of the meeting, their
guest fee will be applied to the membership fee
with proof of payment.
Directions to the CFRI
Educational Center from I-4
Take Exit 98 onto Lake Mary Blvd.
Go east on Lake Mary Blvd.
Go one block, turn right at first light onto Lake Emma
Turn right at the third light onto Sand Pond Road
Go to the end of the road and turn left
Go to the end of the road (past TV 45 and Fox 35 TV)
CFRI is the first building, end unit, on the right
Invite your friends and colleagues
to visit the General Meeting for
FREE with a Guest Pass (available
online at www.cfri.net). For each
new member you refer, earn CFRI
Bucks which can be used towards
seminars or your membership fees.
New Member Orientation
Wednesday, August 3
The CFRI Educational Center
55 Skyline Drive, Suite 2850,
Lake Mary, Florida
407-328-7773
Thursday, August 4
CFRI Business Members: 6:30 p.m. to 7:00 p.m.
(Required. Must arrive on time.)
CFRI General Members:
7:00 p.m. to 7:30 p.m.
Join CFRI or upgrade to a
Business Membership today!
august 2011 newsletter
31
CFRI
Central Florida
Realty Investors
www.CFRI.net
Return Service Requested
Central Florida Realty Investors
55 Skyline Drive, Suite 2850
Lake Mary, FL 32746
www.CFRI.net
calendar
C F RI
S U N DAY
7
M O N DAY
T U E S DAY
W E D N E S DAY
1
2
3
MONEY 101
6:30 pm
COMMERCIAL & LAND
DEVELOPMENT
6:30 pm
GENERAL MEETING
(Orlando Museum of Art)
6:00 pm
August
T H U R S DAY
4
EXPERIENCED
INVESTORS Lunch
12:00 pm
8
9
10
WOMEN INVESTORS
11:30 am
CFRI SEMINOLE
COUNTY
6:30 pm
PROGRESSIVE
MIND FOCUS
6:00 pm
CFRI LAKE
COUNTY
6:30 pm
11
EXPERIENCED
INVESTORS
13
STRUCTURING
TRANSACTIONS
TO CLOSE
9:00 am
GOOGLE TOOLS 101
1:00 pm OR 6:30 pm
LANDLORDING &
PROPERTY
MANAGEMENT 6:30 pm
16
17
18
BOARD GAMES &
NETWORKING
2:00 pm
FORECLOSURES,
SHORT SALES, & REOs
6:30 pm
CFRI BREVARD
COUNTY
6:30 pm
CFRI ORANGE
COUNTY
6:30 pm
EXPERIENCED
INVESTORS
Lunch 12:00 pm
CFRI BOARD OF
DIRECTORS MEETING
6:30 pm
12
Lunch 12:00 pm
15
19
20
CONVERSATIONS,
CONFIDENCE & CASH
9:00 am
GOOGLE TOOLS 201
1:00 pm OR 6:30 pm
22
23
RE INVESTMENT
TECHNIQUES
6:30 pm
DIGITAL MARKETING
6:30 pm
24
25
EXPERIENCED
INVESTORS
Lunch 12:00 pm
CFRI VOLUSIA
COUNTY
6:30 pm
BUYER BEWARE
6:30 pm
29
6
New MARS Rule
9:00 am
NEW BUSINESS MEMBER
ORIENTATION 6:30 pm
GENERAL MEMBERS
7:00 pm
14
28
5
S AT U R DAY
TAX DEFERRED RE
6:30 pm
CFRI OSCEOLA COUNTY
6:30 pm
21
F R I DAY
30
31
BUSINESS & TAX
STRATEGIES
6:30 pm
The monthly calendar provides an at-a-glance
overview of events detailed on the Upcoming Events page.
For complete descriptions, please turn to page 28.
26
27
FORECLOSURE
GOLDMINE
9:00 am