Corporate Social Responsibility

Transcription

Part I
Operating report of El Corte Inglés
and its business group
Economic information
17
Corporate Social Responsibility
58
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Corporate Social
Responsibility
CORPORATE SOCIAL RESPONSIBILITY
Customers
62
Human capital
70
Suppliers
78
Environment
82
Integration in society
86
Ramón Areces Foundation
90
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The El Corte Inglés Group maintains a business model
that is based on a series of ethical and responsible
principles, involving commitment to the customer,
respect towards employees and close ties to society
and the environment. Built upon these cornerstones,
the Company has developed its corporate social
responsibility (CSR) strategy forming part of its very
management process and the day-to-day activities of
the business.
During the more than seventy years of the Group's
history, these principles were the basis of our business
model and, at the same time, it has been able to adapt
to the new trends and methodologies synonymous
with the modern concept of CSR.
The El Corte Inglés Group considers that a socially
responsible strategy should encompass the
organisation as a whole. To this end, it formed a
Social Responsibility Committee composed of senior
executives in which all the Company's areas of activity
are represented. This measure ensures that these
principles extend to all areas of activity at all levels of
the organisation.
In order to improve operability, various interdisciplinary working groups were also created which
deal with different CSR matters in order to assist the
Social Responsibility Committee in the decisionmaking process.
El Corte Inglés participates in the United Nations
Global Compact, which obliges it to assume as its own
the ethical principles and those referring to respect
for the human, labour and environmental rights
embraced in this international code of conduct.
Principles of our corporate culture
Ethics and
responsibility
Ethical and responsible
behaviour in all spheres
of the Company's activity,
which engenders trust
and consolidates our
reputation.
Guarantee
and customer
service
Relationship
and ties with
stakeholders
Guarantee, service and
quality with a broad and
differentiated commercial
offering, which allows us
to maintain the growth of
our business model.
Ongoing seamless
relationship with
stakeholders: customers,
employees, suppliers,
shareholders, competitors,
social organisations,
public and private
institutions, and society
in general.
Respect for the
environment
Commitment to the
environment, which affects
the various areas of our
business activity.
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Customers
Suppliers
Environment
Employees
Society
El Corte Inglés of Córdoba
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Customers
The customer is the focal point of our activity. It is our
priority and raison d’être. To this end, our commercial
strategy is aimed at meeting our customers' needs
and ensuring satisfaction through quality, innovative
product proposals and quality services, all with the
necessary guarantees and adapted to the new market
trends and demands. All decisions are made with a
single objective in mind: to build customer trust and
ensure their needs are adequately met, thus allowing
us to grow.
This demonstration of mutual trust strengthens our
commitments, which are best expressed through our
slogan: “If you’re not satisfied, we'll give your money
back."
Thanks to these close ties with our customers, in
2011 we received over 630 million visitors at all of the
Group's stores, mostly El Corte Inglés and Hipercor
stores. A large number of customers have the
El Corte Inglés charge card, which has approximately
11 million users.
Number of visitors
BY FORMAT
El Corte Inglés
61.4%
Hipercor
19.9%
Bricor 0.3%
Sfera 3.9%
Opencor
10.1%
Supercor 4.4%
Satisfaction barometer
Our main objective is customer satisfaction.
To this end, we prepare a barometer every
six months, based on surveys conducted with
our customers, which allows us to advance
towards excellence. In 2011 more than
142,000 surveys were conducted, obtaining
a high degree of satisfaction as a result.
In addition to this continuous
self-evaluation, El Corte Inglés is analysed
by companies and bodies from outside the
Group. Their conclusions demonstrate that
the degree of satisfaction of our customers
ranks among the highest of the distribution
sector, with a high social rating and good
corporate reputation.
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Our commitments to our customers
Quality
Our quality commitment encompasses all types of products
and services. Not only do we seek quality in food, fashion,
household and electronic goods, leisure, sport, electronics,
etc., but also in our buildings, their facilities and the
environment we create for our customers.
Guarantee
Service
This commitment summarises all
of the foregoing because it allows
us to guarantee the products and
services we offer at our stores. It is
the pillar upon which the trust-based
relationship with our customers is
supported.
We are committed to customer service
in the broadest possible sense, which
includes offering personalised attention
and guidance on request, listening
to their comments and suggestions,
improving on a daily basis and having
a wide range of services available at all
of our stores.
Customer
Specialisation
Choice
We are specialists in each of the areas
in which we work: fashion, perfumery, food, travel,
decoration, insurance, computers, culture and
leisure, etc., which is endorsed by our extensive
range of products and highly trained professionals.
We believe in freedom of choice and,
to such end, offer our customers a wide
range of possibilities, including brands,
products and models that cater for every
need, preference and economic level.
Customers
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Open and fluid
communication
Our communication channels with our customers
remain open on a permanent basis. We listen to their
suggestions and opinions, acting consequently in
order to fulfil their expectations and offer them what
they need. In addition to the direct and personalised
attention they receive in our stores, our customers
also have other channels of communication open to
them through our websites, e-mail, telephone, text
messaging or conventional mail.
In 2011 the El Corte Inglés website received more than
122 million visitors, up 18.4% on 2010, with 3.8 million
registered users, thereby making it a reference for
e-commerce in Spain.
We listen and respond
In those cases where personalised
communication is required, El Corte Inglés
uses the most suitable channel in each case.
We have a direct and two-way relationship
with our customers. In 2011 we recorded:
3.5 million telephone enquiries
• 9.2 million telephone calls to customers
• 493,000 text messages sent to customers’
mobile phones
• 50,500 queries received through e-mail
•
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In 2011 the El Corte Inglés website
received more than 122 million
visitors, up 18.4% on 2010, with 3.8
million registered users, which makes
it a reference for e-commerce
in Spain
In addition, the Group's other business lines have
their own websites, each of which offers the products
sought by their customers, ranging from information
on product offers and promotions to manuals, advice
or new products.
In 2011 other websites were also created aimed
at offering an enhanced service and meeting the
customer's needs, such as laventuradesermadre ("the
adventure of motherhood"), which includes useful articles
and recommendations for parents, expectant mothers
and their babies, and the website espaciodemusica
("musicspace"), which is closely interrelated to the social
networks, providing information on the latest music
industry news while offering the possibility of purchasing
records, videos and tickets for concerts and musicals.
Likewise, the rest of the product range available on the
website, especially fashion and books, was increased
and the El Corte Inglés online store was adapted for
mobile phones. This new format makes it possible to
choose from among thousands of articles of all kinds
and make a purchase from a smartphone using any
payment method.
Our advertising is also that expected of a socially
responsible company. The Advertising Self-Regulation
Association (Autocontrol), which monitors ethics and
fairness in advertising for the benefit of consumers,
awarded El Corte Inglés a certificate of corporate social
responsibility for its standard advertising practices.
Customers
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Special attention paid
to minorities
Our customer-oriented business model enables us
to address customers of all kinds regardless of their
age, gender, preferences or economic possibilities.
This universal and plural vocation also enables us to
pay special attention to groups that require specific
products or services adapted to their needs, such as
fashion, cosmetics, food, etc.
In fashion we have a wide range of sizes, including
plus and petite, adapted to the needs of each
individual customer; we have launched our own
cosmetics brand, Plantea, which is sold in the
parapharmacy and is aimed at people with sensitive
skin; and, in the case of food, we endeavour to
guarantee a range of items suited to persons with
intolerances of any type. Special Line is the Group's
proprietary brand, aimed at meeting these special
food-related needs.
Fair trade
We are committed to aiding development
while, at the same time, offering customers
certified fair trade products. Therefore,
customers can find fair trade products on
our shelves, especially coffee, tea, chocolate,
jams, preserves, biscuits, rice and even
turrones (nougat).
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Our customer-oriented business model
enables us to pay special attention,
without distinction, to those minority
groups that require specific products
or services adapted to their needs,
such as fashion, cosmetics or food
Our supermarkets offer products expressly set aside
and labelled which are suitable for coeliac sufferers,
both fresh and packaged, from breads and pastries
to cheeses, hamburgers, smoked fish, dried fruit and
nuts and even seasonal confectionery products such
as gluten-free Epiphany cakes. Overall we have around
1,600 specific types of foods for coeliac sufferers.
We respect cultural minorities and therefore include
in our supermarkets products aimed at specific
groups. Overall, there are over 1,100 types of products,
including kosher, halal, Tex-Mex, East Asian, etc.
The range of lactose-free, low-fat and salt-free
products (420 stock items) and ecological products
(1,170 stock items) was also increased considerably.
Similarly, we increased the range of "free-from" foods;
i.e. health foods that do not contain gluten, lactose,
eggs or traces of dry fruits).
Customers
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Responsible services
and products
For those customers who are concerned about the
environment, the offering of high energy-efficient
products was increased, as well as the participation
in scrapping schemes for home appliances, boilers,
air conditioning units and windows organised by the
various autonomous communities.
In addition, the Distance Selling Division created the
website "ECOLIFE La naturaleza cuenta contigo"
("ECOLIFE Nature is counting on you"), which offers
a differentiated, environmentally friendly product
range. The website also offers environment-related
advice and recommendations and the user is invited
to participate proactively.
Also, El Corte Inglés has become the first Spanish
distribution chain to offer preserves and frozen fish
bearing the MSC ecolabel, a standard that guarantees
that the fish comes from an independently audited
fishery, which enables verification of stock status, the
impact on the environment and management thereof.
With regard to responsible tourism, Viajes El Corte
Inglés works alongside over 60 ecological hotels to
offer customers an attractive environmental offering
in the most relevant tourist destinations in Spain.
Product safety
In 2011 El Corte Inglés moved forward with its
plans to control and enhance the quality and
safety of the products it markets, paying special
attention to its more than 60 proprietary brands.
In this context, mention should be made of the
Group's two laboratories, for food and FMCG, which
performed over 10,000 analyses in 2011, and textiles
and accessories, which improved its analysis and
validation protocols for the purpose of guaranteeing
clothing quality. Both laboratories take part in the
activities of the textile and agri-food committees of the
Spanish Association for Quality.
This internal management is complemented by
the cooperation of other external bodies, including
AITEX (Technological Textile Institute), based in Alcoy
(Alicante), and AIJU (Toy Research Institute) based
in Ibi (Alicante). A line of cooperation has also been
initiated with INESCOP (Technological Institute for
Footwear and Related Industries), which is based in
Elda (Alicante).
In addition, a constant control and quality policy
is maintained among new and current suppliers,
especially with regard to articles imported from
third countries. In this regard, support is provided by
specialised organisations such as Intertek and Bureau
Veritas.
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The Group's food and FMCG
laboratory, performed over 10,000
analyses in 2011
Customers
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Human capital
Main figures:
• Total number of employees at 2011 year-end: 99,323
- 63% are women and 37% are men
- 93% are permanent employees
- 71% are full-time employees
- Average age of employees: 39. Average years
of service: 13
• 12,310 classroom-based training courses, with
an average of 9.5 students and 8 hours per course.
• 474 employees were promoted to positions
of greater responsibility.
• 2,814 employees were granted awards
for their years of service at the Group.
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In 2011 we continued working along the line of action
undertaken in previous years in order to obtain greater
organisational effectiveness and flexibility.
In 2011 the El Corte Inglés Group had an average
headcount (full-time workers) of 88,820 employees.
At 2011 year-end there was a total of 99,323 employees,
distributed among all the Group companies.
The following charts show the distribution of the
Group’s workforce based on various parameters:
Distribution of personnel
BY BUSINESS LINE
BY ACTIVITY GROUP
Other activities
7.3%
Óptica 2000 0.8%
Convenience
stores 2.7%
Sfera 2.0%
ICT 3.4%
Insurance 0.8%
Supermarkets
2.7%
Sales 68.6%
Financiera 0.9%
Executives 0.3%
Managers
16.2%
Other 1.1%
Travel
agency 6.1%
DIY 0.8%
Services
7.6%
Hypermarkets
13.1%
Department stores
65.6%
BY YEARS OF SERVICE
BY AGE GROUP
< 1 year 6.2%
> 50 years old
16.6%
> 20 years
23.6%
From 1 to 4 years
18.6%
From 13 to 20
years
13.1%
From 9 to 12
years
15.7%
< 26 years old 8.7%
26 to 30 years old
15.0%
41 to 50 years old
24.4%
From 5 to 8 years
22.7%
31 to 40 years old
35.3%
Human capital
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Training
The training and professionalism of our employees is
one of the essential elements of our corporate culture.
Therefore, as part of our ongoing training policy,
we have actions and programmes adapted to each
job position. These specific courses for each area or
subject represent 90% of the training provided. To
this we must add another series of short and flexible
training initiatives, designed to provide information
on the latest developments in each area, particularly in
relation to the products we sell.
The new employees who join the Group receive
initial training which allows them to acquire the skills
necessary to perform their job, in accordance with the
service and quality standards that characterise us. In
2011 training initiatives with a longer duration were
undertaken, basically to cover the training needs of
the new stores in Marineda (A Coruña) and Córdoba
(opened in 2012). In the case of sales personnel,
this training is completed with work experience at
various stores prior to the official opening of their final
workplace.
Confectionery course at Herrera Oria Training Centre (Madrid)
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As part of our ongoing training
policy, we have training initiatives
and programmes adapted
to each job position
In addition to classroom-based training, the Group
also carries out online training through the Aul@
Eci platform. This affords access to a large number
of students who, in a flexible, standardised and
individualised manner, can acquire or update the
skills required to perform the duties inherent to their
job position. In 2011, 69 new courses and interactive
modules were developed, and there were more than
238,000 accesses to the platform.
Contents
Courses
Hours
Students
664
9,408
7,621
Product and trades
6,855
50,138
58,200
Sales and marketing
2,102
22,235
24,934
Administration and IT
2,521
15,851
23,875
168
2,150
1,942
12,310
99,782
116,572
-
168,959
238,707
12,310
268,741
355,279
Classroom-based training
Managers
Other
TOTAL CLASSROOM-BASED TRAINING
On-line training
TOTAL
Average duration of the courses
(classroom-based training)
8
Average number of students per
course (classroom-based training)
9.5
Turnover (classroom-based course)
1.2
Turnover (total)
3.6
Human capital
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Promotion
and recognition
The Group's performance is linked to the development
of its human resources, because contributing to their
professional and personal growth is the way to achieve
our objectives. Internal promotion falls within this
line of professional development. In 2011 more than
470 employees were promoted to positions of greater
responsibility.
Another way the Group expresses its bond with its
employees is by granting annual awards to those who
have completed 25 and 15 years of service. This is a
means of rewarding the loyalty and dedication that
strengthen our corporate culture. Overall, more than
2,800 awards were granted in 2011.
Equal opportunity plans
The El Corte Inglés Group continues to make headway
in its equal opportunity policies. In 2012 the Equal
Opportunity Plan for Óptica 2000 was signed, in
addition to those signed previously at El Corte Inglés,
Hipercor, Informática El Corte Inglés, Viajes El Corte
Inglés, the insurance company Financiera, Opencor
Convenience Stores and Management of Points of
Sale. All the Equal Opportunity Plans signed within
the Group were negotiated and approved with the
employees’ legal representatives and implemented in
completely normal conditions.
In this context, emphasis is placed on those areas
related to professional opportunities, promotion,
training and enhancement of the work-life balance.
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In addition to the integration
of handicapped people into our
workforce, we work closely with Special
Employment Centres by subcontracting
services from them and purchasing
products made at these centres
Integration and diversity
Workplace safety and health
The Group's strategy is aimed at promoting actions
designed to integrate people with disabilities in the
employment market. In addition to integrating people
into our workforce, we work closely with Special
Employment Centres by subcontracting services
to them and purchasing products manufactured at
these centres.
The Prevention Service of the El Corte Inglés Group is
committed to a policy of ongoing improvement which
entails a series of initiatives aimed at guaranteeing
a safe and healthy workplace and conditions for the
employees. In this connection, in 2011 new training
initiatives were put in place, most notably:
The most significant information relating to 2011 is as
follows:
• Employees hired directly: 942
• Special Employment Centres (CEEs): 75
• CEE billings: EUR 15 million
This spirit of integration and diversity is also patent in
the composition of our staff which, at 2011 year-end,
included 4,700 people of foreign nationality from over
60 countries around the world.
• Training of Prevention Resources. Over 500 managers
and coordinators of the maintenance, safety, pointof-sale promotion and logistics departments have
been enabled for the effective control of prevention
measures in certain especially complex activities.
• Training of Safety and Health Committees. A new
training initiative aimed at the members of the Safety
and Health Committees was developed to enable
them to play a more active role in risk prevention.
Advances have also been made in the coordination
with companies that provide their services in the
Group's stores in order to improve prevention-related
aspects.
Human capital
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Employee benefits
As part of its employee relations policy, the Group
offers certain benefits, most notably the following:
• Group Life Insurance, which totalled EUR 6.4 million
in 2011.
• Access for employees to higher education courses
through the Centro de Estudios Universitarios
Ramón Areces (CEURA). In 2011 a total of 806
employees studied various courses, as shown in the
following table:
Subjects
Diplomas
Bachelor degrees
Degrees (new plan)
Adaptation (online)
TOTAL
-
47
74
-
121
Economics / Business
Administration and
Management
71
52
119
-
242
Computer Engineering
53
3
44
-
100
-
-
121
73
194
124
102
358
73
657
University access
-
-
-
-
127
Master's degree
-
-
-
-
22
124
102
358
73
806
Law
Tourism
SUBTOTAL
TOTAL
Additionally, the Group also awards study grants for
employees' children. The Joint Commission of the
César Rodríguez and Ramón Areces foundations
awarded 2,533 grants in 2011 totalling EUR 2.23
million for vocational training, secondary education
and university courses.
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El Corte Inglés and Hipercor of Ronda de Córdoba (Córdoba)
Human capital
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Suppliers
For the El Corte Inglés Group, customer satisfaction
necessarily depends on the appropriate selection
of suppliers, with which we maintain a relationship
of cooperation and mutual trust. This relationship
enables us to improve our protocols in order
to guarantee the quality, safety and regulatory
compliance of the products and services we sell,
pursuant to our CSR policy. It also lays the foundations
to ensure the fulfilment of certain social commitments
by the suppliers.
In this regard, an essential requirement for all our
suppliers is the acceptance of and compliance with the
ethical commitment embodied in the Code of Conduct
of the BSCI (Business Social Compliance Initiative), an
organisation to which the El Corte Inglés Group has
belonged since March 2008. The number of suppliers
who had adhered to this Code at 2011 year-end are as
follows:
2011
2010
24,778
23,464
Other EU countries
4,329
4,011
Other countries
2,155
1,975
31,262
29,450
Spain
TOTAL
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As a member of the BSCI, El Corte Inglés undertakes
to perform social audits of direct non-EU suppliers,
based on a methodology that takes the fundamental
conventions of the International Labour Organisation
as a benchmark. In this regard, the Group achieved
its social and labour verification objectives and
commitments.
The suppliers audited were mainly from Asia, and
especially China, India and Bangladesh, as shown in
the following chart:
Suppliers audited
BY COUNTRY
Others 16%
Bangladesh 13%
Turkey 9%
Cooperation with stakeholders
In order to share and analyse
information relating to social,
labour and environmental
conditions in its supply chain,
El Corte Inglés holds periodic
meetings with a working group
in which non-governmental
organisations, unions and
consumers are represented.
India 17%
China 45%
The audits allow the ongoing improvement of the
social compliance of the suppliers, in such a manner
that at short term, their compliance with all the
requirements of the Code of Conduct will be ensured.
In order to facilitate this process, the BSCI organises
training seminars in the supplier countries and invites
suppliers to participate in them.
Suppliers
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Joint quality and
environmental initiatives
Responsible purchasing
of fish products
In 2011 the Group commenced the review of the
Quality Fulfilment and Assurance document which
is distributed to all suppliers, with the objective of
including a series of environmental parameters in
a more specific manner. These criteria are based
on the environmental module of the Global Social
Compliance Programme, an initiative developed by
The Consumer Goods Forum, in which El Corte Inglés
participates.
In 2011 the Group moved forward in its new
responsible and sustainable product purchasing
policy, approved in December 2010. Through this
initiative, El Corte Inglés seeks to contribute to the
sustainability and survival of marine species while
guaranteeing future consumer demand and the
continuity of all fishing-related industries.
It is currently at a basic level that requires, as a
minimum, compliance with the environmental
legislation in force in each country, and is oriented
towards ongoing improvement.
In this respect, a series of measures were taken in
conjunction with our suppliers. At 2011 year-end,
practically all of our suppliers of frozen fish, preserves
and fresh fish signed a document accepting our
commitments towards the sustainability of fish-based
products.
Products with Sustainable Fishing Certification issued
by MSC (Marine Stewardship Council), with which the
Group has established a comprehensive cooperation
programme, have begun to be sold. This has enabled
El Corte Inglés to become the first Spanish distributor
to offer products certified by the MSC label.
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Through this initiative, El Corte Inglés
seeks to contribute to the sustainability
and survival of marine species while
guaranteeing future consumer demand
and the continuity of the various different
fishing-related industries
In addition, certified aquaculture was fostered by our inclusion
in Global G.A.P., the largest primary production certification
programme in the world. At the time of writing, the Group
markets 100% of its fresh salmon offering and 50% of its fresh
trout offering with this certification, which guarantees good
fish-farming practices.
Lastly, we embarked on an extractive fishing traceability pilot
project in association with the Ministry of Agriculture, Food
and Environment and the AECOC (Spanish Commercial
Coding Association). Its purpose is to implement reliable
mechanisms that allow traceability of fish throughout the
supply chain, from the boat to the consumer.
Suppliers
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Environment
In 2011 the El Corte Inglés Group continued to work
on the environmental measures implemented in prior
years and reinforced its internal training programme
with new environmental training courses, clearly
evidencing the importance of this subject matter
to the Group's corporate culture. Also, we have a
cooperation policy in place with several institutions
in the context of environmental responsibility.
Use of resources
The responsible use of resources is one of basic pillars
of our environmental policy. In this respect, new
measures were adopted which enabled a reduction
in the number of containers and packaging, while
fostering the reuse of materials. For example, in the
case of plastic bags, measures such as the following
were adopted:
• Bags used for foodstuffs were adapted to the UNE
53942 Standard, allowing greater reuse thereof.
• The bags are charged for at the cash register.
These decisions led to a reduction of approximately
60% in the plastic bags used for foodstuffs, thereby
avoiding the production of over 1,000 MT of plastic
and the avoidance of 294 MT of CO2 emissions.
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From 2008 to 2011, the Group's
accumulated emissions decreased
more than 24% in absolute terms
and more than 35% considering
the emission ratio per m2
As regards the reduction in the use of printed paper,
a total savings of 139 MT of paper was achieved in
2011, which prevented the felling of 1,400 trees and the
emission of 350 MT of CO2.
In terms of energy efficiency, the control measures
and continuity in the technological renewal of
the various systems (lighting, air conditioning,
industrial cold, etc.) have made it possible to reduce
energy consumption by 1.47% with respect to 2010,
representing a saving of 6,800 MT of CO2 emissions
in 2011.
Lastly, the implementation of the "Efficient water
use policy" and "Water management plan" in the
organisation's department stores and hypermarkets
led to a reduction in consumption per square metre,
specifically 2.4% compared to 2010. The reduction
accumulated in the last two years is 10%.
Environment
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Emissions
We attempt to minimise any type of emission, direct
or indirect, of greenhouse gases, which requires
making periodic measurements based on the criteria
of the GHG Protocol (Greenhouse Gas Protocol)
international normalised system. From 2008 to 2011
the Group's accumulated emissions were reduced
more than 24% in absolute terms and more than 35%
considering the emission ratio per m2.
This significant reduction was achieved by:
• Strict electricity consumption control measures.
• The acquisition of electricity certified as stemming
from renewable energy sources (16% of the annual
total).
• Improved logistics processes.
• Leveraging state-of-the-art technology, including
the use of videoconferencing as an alternative to
business trips.
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Waste
The management and validation of waste is another
basic pillar of our environmental policy. With regard to
the classification of waste, the chart shows the types of
waste that received special treatment to leverage their
resources to a maximum.
Waste produced
IN 2011
Tyres 1.8%
WEEE1
33.0%
Paper, cardboard,
plastic containers
and packaging
61.8%
Organic waste 0.9%
These initiatives were reinforced by publishing a
guide for correctly managing all kinds of waste which,
adopting a didactic approach, indicates the procedure
to be followed based on the type of waste to be treated.
In 2011 new containers were installed inside the stores
for customers to deposit small electrical and electronic
devices. This measure, together with the awareness
campaigns carried out, led to a significant increase in
the amount of waste collected, which is subsequently
managed in the most environmentally friendly
manner.
In this regard, multi-containers will be installed where
customers can deposit, conveniently and at a single
point, all kinds of small home appliances, batteries,
lamps and fluorescent tubes.
Hazardous waste 0.7%
Hangers 1.5%
EPS2 0.2%
Batteries 0.1%
(1) WEEE: Waste from electrical and electronic equipment.
(2) EPS: Expanded polystyrene packaging.
Environment
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Integration
in society
Throughout its over seventy years of history,
integration in society and the formation of close bonds
has been one of the objectives pursued by the El Corte
Inglés Group. This has enabled us to merge into all the
spheres of business and community life with which
it comes into contact, implying involvement in larger
scenarios at national and international level. The
Group has always nurtured its relationship with large
business groupings and trade unions, but also with
merchant associations, consumer watchdogs, NGOs,
the media and all manner of social associations and
groups.
Institutional cooperation
Within the framework of cooperation between
the Group and various institutions, both public
and private, worthy of note is the work carried out
by the National Council for Social Responsibility
(CERSE), to which El Corte Inglés belongs. In this
regard, we have participated in all the areas of
activity of this body, from the study of the influence
of responsible approaches and practices to improve
the competitiveness of the companies and their
development, to transparency in the information, the
promotion of responsible consumption and advances
in education and diversity.
Moreover, El Corte Inglés has followed, through
the CSR Committee of the Spanish Employers
Confederation (CEOE), the preliminary work and
final approval by the European Commission of the
Renewed EU Strategy for 2011-2014 for CSR. This
communication represents an important step forward
in Community policy aimed at promoting greater
involvement of companies and governments in the
application of social responsibility practices in all EU
countries.
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Also of note is the vital role played by the Spanish
Association of the United Nations Global Compact
which, in 2011, intensified the organisation of round
tables and seminars to promote an active exchange
of information and experiences, acts in which the El
Corte Inglés Group participates regularly.
In addition, we form part of various industrial
employers' organisations and regional and local
associations in Spain and Portugal, and are
members of various international associations such
as the Association Commerciale Internationale,
headquartered in Paris, which pursues the exchange
of non-competitive commercial information, and
the International Association of Department Stores
(IADS). In fact, in October 2011 El Corte Inglés hosted
and organised the 52nd edition of the General IADS
Assembly, which brought together the chairmen
and senior executives of large department store
chains to analyse the new practices appearing in the
distribution sector and to discuss future challenges.
Presentation of "The Romanesque in Portugal", in collaboration
with Santa María la Real Foundation
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The Group has always nurtured its relationship
with large business groupings, merchant
associations, consumer watchdogs, NGOs,
the media and all manner of social associations
and groups
Social
involvement
Our policy of integration in society is channelled
through our cooperation with different types of
bodies, associations, NGOs and various public and
private institutions. In this regard, El Corte Inglés
fosters a large number of local, regional, national and
international initiatives for the development of social,
cultural, educational and sport programmes and
activities.
Activities at the stores
In addition to those actions promoted or
backed by El Corte Inglés which are carried
out outside our stores, we must include
those which are carried out in-store. Most
of these activities are channelled through
Ámbito Cultural de El Corte Inglés, which
has continued developing its cultural
promotion policy with over 2,000 initiatives
implemented in the more than 20 stores
where it has specific rooms. In 2011 two new
were opened in Tarragona and Marineda (A
Coruña). In addition to book presentations,
various other activities are organised, such
as editing and philosophy courses, themebased conferences and activities relating to
music, art and other artistic events.
19th "Las Fuentes" Cycling Trophy, Zaragoza.
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Our lines of action
Social action
Development aid
One of our overriding priorities,
especially in very difficult times, is
to accompany the most needy by
providing help channelled through
various organisations and institutions,
such as Cáritas, Red Cross or Aldeas
Infantiles. We are also especially
sensitive towards handicapped
people and social problems faced by
women. To this end, we participate
in initiatives that foster equal
opportunities or draw attention to
specific social problems.
Aware of the importance of
development aid, we have promoted
various initiatives and projects with
organisations with which we have
cooperated for some time. We also
assist other organisations which
carry out a large part of their work
in disadvantaged countries, such as
Save the Children or Unicef.
Culture
Education
Sport
El Corte Inglés has always fostered
initiatives relating to culture,
including literature, photography,
theatre, cinema, art or history.
These integrate our range of cultural
activities both inside and outside our
stores. Noteworthy in this context are
the activities carried out by Ámbito
Cultural of El Corte Inglés, and the
awards it sponsors, which include
the Primavera Prize for Literature.
Learning and teaching are
the foundations for the future
development of a society and a
country, which is why we believe
they should receive priority both now
and on an ongoing basis. Many of
our activities are aimed at educating
and training children and adults.
Sport fosters interaction and
cooperation among people,
teamwork and a number of other
values such as the spirit of personal
achievement; this is why many of our
activities focus on sport. We sponsor
the ADO and ADOP programmes for
olympic and paralympic sportsmen
and women, in addition organising
core activities in a wide range of
disciplines such as popular races
and others of various kinds.
89
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The Ramón Areces Foundation, created in 1976 by the
Chairman of El Corte Inglés at the time, Ramón Areces,
is a private, independent and not-for-profit institution
still related to the Company. Since its creation, it has
been aimed at promoting research, contributing to
the generation of human capital and disseminating
knowledge in three specific areas: life and material
sciences, social sciences and humanities.
all world class speakers, including a large number
of Nobel prize-winners, Príncipe de Asturias prizewinners, Field Medallists (considered the "Nobel
Prize in Mathematics"), etc. These acts, which were
attended by approximately 12,000 people, represented
a meeting forum for specialists in the different areas of
sciences and humanities, and were aimed at bringing
culture and scientific knowledge closer to society.
Although the Foundation publishes its own Operating
Report, on account of its broad social projection
its activities are also mentioned in this report.
Information can also be found on its website:
www.fundacionareces.es.
The Foundation reinforced the contents of the web
and Internet TV channel, which were visited by
200,000 users around the world; it has opened profiles
in the main social networks and new editions of the
Sciences and Humanities magazine, which has a large
audience, were published.
In 2011 the Ramón Areces Foundation financed 72
research projects: 41 in the field of life and material
sciences, with the participation 246 scientists, and
31 in that of social sciences. The funding allocated
to these research projects exceeded EUR 5.4 million.
Overall, these research projects gave rise to 200 articles
in prestigious scientific publications, 110 lectures
at conferences in Spain and 231 at international
conferences.
In the area of human capital training, a total of 118
students received a grant for further studies abroad,
totalling EUR 2.8 million.
Also, this training falls within the context of the
Chair in Retailing of the Ramón Areces Foundation
which, in its third year of activity, has become an
academic benchmark for quality oriented towards
analysis, research, teaching and training for young
professionals in such a relevant economic area as
retailing. March 2011 witnessed the graduation of
the second batch of 25 students who had attended
the specialised course on commercial distribution
business management. At the end of the course, most
of these students performed internships in the various
departments of El Corte Inglés Group companies in
Asturias and Madrid and at other retailers.
In addition to its own activity, the Foundation engages
in institutional cooperation projects with renowned
organisations concerned about development,
innovation and the recovery of artistic and cultural
heritage. Examples include the cooperation
agreements entered into with the London School of
Economics, MD Anderson Foundation, Pfizer or Esade.
Special mention should be made of the cooperation
with the Santa María la Real Foundation, to which the
Ramón Areces Foundation has provided its support
for many years, in the preparation of the Romanesque
Encyclopaedia. In 2011 the two institutions, in
conjunction with El Corte Inglés, cooperated in the
edition of The Romanesque in Portugal, the first work
of its kind, and a travelling photographic exhibition
which toured Lisbon, Porto, Seville, Badajoz and Vigo.
In terms of dissemination of knowledge, 82 activities
were organised in which 621 experts participated,
90
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The Foundation is geared towards scientific
patronage through the promotion of scientific
research, contributing to the generation
of human capital and disseminating knowledge
in three specific areas: Life and Material
Sciences, Social Sciences and Humanities
19th Chamber Music Series 2011 titled "Two centuries of chamber music".
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El Corte Inglés of Jaén
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93
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Corporate Social Responsibility

Transcription

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