Official #BlogHer16 Conference Guide

Transcription

TABLE OF CONTENTS
AGENDA AT A GLANCE
3-4
MAPS
5-7
PRE-CONFERENCE: THURSDAY, AUGUST 4TH
8
DAY ONE: FRIDAY, AUGUST 5TH
9-20
DAY TWO: SATURDAY, AUGUST 6TH
21-28
BEYOND THE AGENDA
29-31
HOW TO GET THE MOST OUT OF #BLOGHER16
32-33
Q&A
34-37
ADVISORY BOARD
38-39
SPONSORS
40-44
SPEAKERS
45-60
#BlogHer16: Experts Among Us Conference Guide //
2
AGENDA AT-A-GLANCE
PRE-CONFERENCE EVENTS: THURSDAY AUGUST 4
3:00PM - 8:00PM
5:15PM - 6:00PM
6:00PM - 8:00PM
REGISTRATION OPEN
PLATINUM LEVEL
KICKOFF CONVERSATION | HELLOFLO & A “WINE & GYN”
CONVERSATION
PLATINUM, SALON A-E
EVENING AT THE EXPO
DIAMOND LEVEL
DAY ONE: FRIDAY AUGUST 6
7:00AM
REGISTRATION OPEN
PLATINUM LEVEL
BREAKFAST, SPONSORED BY TNT
GOOD BEHAVIOR
PLATINUM, SALON A-E
WELCOME AND SHEKNOWS COMMUNITY UPDATE
PLATINUM, SALON A-E
9:15AM - 10:00AM
MORNING KEYNOTE | SARAH MICHELLE GELLAR
PLATINUM, SALON A-E
10:15AM - 11:15AM
SESSION #1
SEE PAGE 5
10:15AM - 12:30PM
HATCH LABS
PLATINUM, SALON H
10:00AM - 4:00PM
EXPO HALL OPEN
DIAMOND LEVEL
11:30AM - 12:30PM
SESSION #2
SEE PAGE 5
12:30PM - 2:00PM
FRIDAY LUNCH Q&A AND KEYNOTE | SHERYL CROW AND
KIM KARDASHIAN WEST
PLATINUM, SALON A-E
1:45PM - 3:15PM
HATCH LABS
PLATINUM, SALON H
2:15PM - 3:15PM
SESSION #3
SEE PAGE 5
EXPO BREAK
DIAMOND LEVEL
4:00PM - 6:00PM
VOICES OF THE YEAR WITH EMCEE AISHA TYLER,
BROUGHT TO YOU BY MERCK FOR MOTHERS
PLATINUM, SALON A-E
6:00PM - 9:00PM
VOICES OF THE YEAR RECEPTION,
BROUGHT TO YOU BY MERCK FOR MOTHERS
PLATINUM LEVEL
7:00PM - 9:00PM
OPEN MIC, WITH EMCEE ANN IMIG
PLATINUM, SALON I-J
8:00AM - 8:45AM
8:45AM - 9:15AM
3:15PM - 4:00PM
3
AGENDA AT-A-GLANCE
DAY TWO: SATURDAY AUGUST 6
7:30AM
REGISTRATION OPEN
PLATINUM LEVEL
8:00AM - 9:00AM
BREAKFAST
PLATINUM, SALON A-E
9:00AM - 10:15AM
MORNING KEYNOTE | THE PITCH, FEATURING SALLIE
KRAWCHECK, BROUGHT TO YOU BY GODADDY
PLATINUM, SALON A-E
10:00AM - 4:30PM
EXPO HALL OPEN
DIAMOND LEVEL
SESSION #4
SEE PAGE 5
LUNCH, WITH SPECIAL GUEST,
BROUGHT TO YOU BY HERBALIFE
PLATINUM, SALON A-E
1:00PM - 1:45PM
CONVERSATION WITH LUCY MCBATH & KEYNOTE
WITH MAYIM BIALIK
PLATINUM, SALON A-E
1:45PM - 3:15PM
SESSION #5
SEE PAGE 5
3:15PM - 4:15PM
EXPO BREAK, BROUGHT TO YOU BY
BUSH’S HUMMUS MADE EASY
DIAMOND LEVEL
10:30AM - 12:00PM
12:00PM - 1:00PM
CLOSING KEYNOTE, BROUGHT TO YOU BY DOVE
4:30PM - 6:00PM
NEXTGEN FEMINISTS IN THE PUBLIC EYE,
FEATURING JURNEE SMOLLETT BELL, MATT MCGORRY,
HEATHER HARDY, MODERATED BY JESS WEINER
6:00PM - 9:00PM
CLOSING PARTY, WITH DJ FULANO
PLATINUM, SALON A-E
THE CONGA ROOM,
L.A. LIVE
4
MAP // PROGRAMMING
JW MARRIOTT // PLATINUM BALLROOM // LEVEL 2
LEVEL 2 // PLATINUM BALLROOM // KEYNOTES, MEALS, AND SESSIONS
SALON J
HEART + SOUL
SALON I
EXIT
KEYNOTES + MEALS
HATCH LABS
SALON A-E
SALON H
SALON G
CONFERENCE
ELEVATORS
STAIRS
DOWN
STAIRS UP
OPEN LABS
SEE SESSION GRID FOR DETAILS
SALON F
EXIT
ESCALATORS
TO/FROM SESSIONS
ON GOLD LEVEL
BRIDGE TO OLYMPIC 1-3, ATRIUM 1-3, PLAZA 1-3,
GEORGIA 1-2, STUDIO 3, HOTEL LOBBY,
AND HOTEL ELEVATORS
ESCALATORS
TO/FROM EXPO HALL
ON DIAMOND LEVEL
REGISTRATION
JW MARRIOTT // GOLD BALLROOM // LEVEL 1 (STREETLEVEL)
LEVEL 1 (STREET LEVEL) // GOLD BALLROOM // SESSIONs
TECH + TOOLS
MIND YOUR BUSINESS
AV CLUB
PUBLISHING + WRITING
SALON 1
SALON 2
SALON 3
SALON 4
STAIRS
UP
CONFERENCE
ELEVATORS
ESCALATORS TO/FROM
KEYNOTES/MEALS ON PLATINUM LEVEL
AND EXPO HALL ON DIAMOND LEVEL
SIDEWALK
SIDEWALK
5
MAP // EXPO HALL
JW MARRIOTT // DIAMOND BALLROOM // LEVEL 3
LEVEL 3 // DIAMOND BALLROOM // EXPO HALL
317 416
214 316
415 514
111
314
515 614
714
213
412
312
313
512
513
409 510
511
610
EXIT
715
613
315
109
211
TNT
Recharge
Lounge
209
309
207 306
307
311
410
308
710
711
810
609
406
506
708
709 808
607 706
707 806
507 606
407
CONFERENCE
ELEVATORS
STAIRS
DOWN
701
101
301
401
EXPO
ENTRANCE
501
601
EXPO
ENTRANCE
Lansinoh
Nursing &
Pumping
Lounge
EXIT
EXPO
ENTRANCE
OPEN TO BELOW
ESCALATORS TO/FROM
GENERAL SESSIONS ON PLATINUM LEVEL
SESSIONS ON GOLD LEVEL
TOTE BAG PICK UP
SPONSOR
BOOTH #
SPONSOR
BOOTH #
AbbVie
613
GoDaddy
610
Aldi
648
Adam & Eve
410
gorjana
214
Common Sense
662
Amazon Publisher Direct
711
Herbalife International of America, Inc.
515
Young Living
748
Ancestry
308
Hologic, Inc.
601
Air Bud Entertainment
714
Jamba Juice
313
Awestruck
710
Jelmar
514
Bai
213
Knock Knock
607
Balance Bar
315
Lamps Plus
606
Bare and Me
806
Lansinoh Nursing and Pumping Lounge
701
708
207
Melissa & Doug
Best Buy Co Inc
101
Merck for Mothers
501
Bush Brothers & Company
609
Mini Babybel
707
Campbell Soup Company
312
Mixbook
309
Chocotelegram
416
513
More To Migraine brought to you by
Teva Pharmaceuticals
209
Council for Responsible Nutrition (CRN)
DERMA E
412
Phonetic Eyewear Computer Glasses
307
Rakuten Marketing
510
Rocky Mountain Oils
511
Baskin-Robbins
DORCO
317
DreamHost
706
eBay Partner Network
311
Eggland's Best
506
Embassy Suites by Hilton
415
FabFitFun
211
Fuze360 by Optimal Fusion
709
Garden of Life, LLC
507
Genius of Play
306
Go RVing
409
SheKnows Media
301
Social Reality
407
Tableluxe™
808
TestingMom.com
512
TNT Recharge Lounge
109
Twistmas Lights
316
Vega
406
Velcro Companies
401
SPONSOR SUITES
HOTEL SUITE #
6
MAP // SPECIAL EVENTS
MARRIOTT // HOTEL
JW MARRIOTT //JW
HOTEL
// THIRDMEETING
FLOOR MEETING
THIRD FLOOR
SPACESPACE
SPECIAL EVENTS
OLYMPIC 3
HOTEL
ELEVATORS
SPECIAL EVENTS
ATRIUM 3
SPECIAL EVENTS
PLAZA 1
SPECIAL
EVENTS
GEORGIA 2
SPECIAL EVENTS
OPEN TO BELOW
(HOTEL LOBBY)
SPECIAL
EVENTS
PLAZA 2
GEORGIA 1
SPECIAL EVENTS
PLAZA 3
BUSINESS
CENTER
BRIDGE TO
PLATINUM BALLROOM
ESCALATORS
TO/FROM
HOTEL LOBBY
STUDIO 3
7
PRE-CONFERENCE // THURSDAY AUG 04
HELLOFLO WINE & GYN
KICK-OFF CONVERSATION
5:15PM-6:00PM
PLATINUM LEVEL, SALON A-E
Dr. Jessica Shepherd
Sarah Brokaw
Naama Bloom
EVENING AT THE EXPO
6:00PM‑8:00PM
DIAMOND LEVEL, EXPO HALL
We officially kick off the conference with a dedicated
time for you to meet our exhibitors. Take your first
lap of our two floor Expo Hal,; get a first look at all of
our sponsors, and take part in the special activities
they have planned for that night! They’ll have
special promotions, giveaways, demos, food & drink,
activities, and maybe even a celebrity or two, just for
the Evening at the Expo.
Mentally bookmark the folks you want to revisit later
in the conference for more in-depth conversation
and connection. But, wait! You don’t have to mentally
bookmark them! You can mark them as Favorites in
the conference mobile app and keep track of them
that way!
We’re planning a frank, funny, interactive conversation
about something affecting our health (and that our
health affects) that we all probably care about but
may not talk about: Sex. As the other part of the title
indicates, there will be wine served.
HelloFlo, founded by Naama Bloom (now a SheKnows
Media Sr. VP), was created with a mission to normalize
conversations about girls’ and women’s health at
every life stage, from the first period to menopause.
Naama will be joined by two experts: OB-GYN Dr.
Jessica Shepherd and author/therapist Sarah Brokaw
to talk about our bodies, our minds, and our sex lives.
8
DAY ONE KEYNOTES // FRIDAY AUG 05
WELCOME + SHEKNOWS MEDIA
COMMUNITY UPDATE
8:45AM-9:15AM
To launch us into two days of learning, conversation,
MORNING KEYNOTE
9:15AM-10:00AM
Sarah Michelle Gellar
networking, and fun, SheKnows Media President
Samantha Skey and Chief Community Officer Elisa
Camahort Page will kick things off, then turn it over
to Chief Content Officer Susan Kaplow and Executive
Editorial Director Julie Ross Godar. Susan and Julie
will share a quick overview of how SheKnows is
evolving to help you meet the challenges of the
changing online media world. You’ll learn more about
how you can use SheKnows — the largest platform
anywhere built by women for women — to make a
massive impact and score new opportunities.
A natural-born storyteller, Sarah Michelle’s stories
are relevant and resonate with many. We will have
Finally, Sam will close out our welcome by unveiling
the second annual #Femvertising Awards finalists,
and opening it up to public voting. She’ll also
announce a contest to bring one lucky community
member to New York City in September to present
the People’s Choice #Femvertising Award at our
gala awards ceremony.
the opportunity to learn more about her journey
from Emmy Award-winning teen actor to iconic
onscreen action hero to her most recent evolution:
co-founder of a venture-backed start-up. We will
also get to hear more about her new business,
FoodStirs, and the lessons she has learned on the
entrepreneurial road.
9
LUNCH Q&A
12:30PM-2:00PM
LUNCH KEYNOTE
PLATINUM, SALON A-E
12:30PM-2:00PM
PLATINUM, SALON A-E
Sheryl Crow
Kim Kardashian West
We are thrilled to have Sheryl Crow join our main
Lunch will also include a keynote by entrepreneur and
stage for a Q&A to talk about her work, her health,
media icon Kim Kardashian West. We’ll be talking to
and even your health.
Kim about:
Sheryl Crow has been a part of our musical
Her unapologetic life. Keeping Up With the Kardashians,
landscape since her debut album Tuesday Night
her Insta and Snapchat feeds, her apps and other
Music Club came out in 1993, winning nine Grammy
businesses, her body, and her newer roles as wife to
Awards along the way and collaborating with some
Kanye and mom to North and Saint: We think we know
of music’s greats.
everything about Kim, and we want to debate it all.
But she’s also been leading a life outside of the
Growing and sustaining a business in this fickle media
spotlight, raising two boys on a ranch near Nashville.
landscape. In a world where we all have a shot at that
And as she marks 10 years as a survivor of breast
15 minutes of fame, Kim has created a business and
cancer, she’s become a fierce advocate for women
a personal brand that have remained at the center of
and the value of early detection in the fight against
attention for more than a decade.
breast cancer.
We look forward to welcoming Sheryl to our stage
and hearing her singular approach to melding art,
advocacy, and family into one rich life.
The intersection of feminism and sexuality. Sometimes
Kim is creating the cultural conversations at this
intersection, as she did with the iconic nude Papermag
photoshoot that “broke the internet” in 2014. Often,
she’s the subject of those conversations. How does she
draw boundaries and make decisions about when to
act, and how to react?
#BlogHer16: Experts Among Us Conference Guide // 10
VOICES OF THE YEAR, BROUGHT
TO YOU BY MERCK FOR MOTHERS
4:00PM-6:00PM
PLATINUM, SALON A-E
Emcee: Aisha Tyler
P R E S E N T E D
B Y
#BLOGHER16 COMMUNITY
KEYNOTE PRESENTERS:
Jennifer Borget (VIDEO)
Katie Reed (MOMENTS, BROUGHT TO
YOU BY MERCK FOR MOTHERS)
Eva Wilson (VIDEO)
Sarah Fader (WRITTEN WORK | SHORT)
Clementine Bihiga (WRITTEN WORK |
SHORT)
It’s our ninth year producing the Voices of the
Year (affectionately known as #VOTY) but it never,
NEVER gets old. Every year it renews our motivation
and inspiration, because every year you show us just
how much talent and passion you have. As the social
media landscape has expanded, we’ve seen that
talent and passion put to good use in words, audio,
video, images, and even social action. This year we
had the pleasure of working with Merck for Mothers
on their new category, MOMents.
Every one of the pieces submitted was reviewed
by at least two judges and up to six. Judges were
recruited from SheKnows Media staff and former
Lizzie Velasquez (IMPACT)
Natalie DeYoung (WRITTEN WORK |
SHORT)
Tracey Michae’l Lewis-Giggetts
(WRITTEN WORK | SHORT)
Rosemond Perdue Cranner (VIDEO)
Nathan James (WRITTEN WORK |
SHORT)
Aliza Worthington (WRITTEN WORK |
SHORT)
April Reign (IMPACT)
Katherine Stone (IMPACT)
Voices of the Year recipients. We thank all our judges
for their hard work!
VOICES OF THE YEAR
RECEPTION, BROUGHT TO YOU BY
MERCK FOR MOTHERS
6:00PM-9:00PM
CONGRATULATIONS TO ALL THE
2016 VOICES OF THE HONOREES
P R E S E N T E D
PLATINUM LEVEL
B Y
Join us in honoring our 2016 Voices of the Year at
a reception immediately following the Community
Keynote. This celebration includes the Open Mic
Salon from 7-9 pm (hosted by Ann Imig of Listen to
M O M E N T S , B R O U G H T TO YO U BY
M E R C K FO R M OT H E R S
Your Mother) and is open to all registered conference
Alexandra Rosas for Past, Present, Future: What It Feels Like to
Look at Your Children
attendees.
Allison Kenny for If I Took Care of Myself Like I Take Care of My
Daughter
Enjoy socializing with friends new and old as you
Elaine Alguire for Love Comes Back Around
peruse the 74 works honored this year as part of
#BlogHer16 Voices of the Year.
Joy Sussman for All of a Sudden: Twelve
Julie Dellinger for I Want You
Katie Reed for To My Friend on the Birth of Your First Child
Lucy Satinoff for My Child
VIDEO
Casey Gates for What Is “Lady Brain”? (long)
Christine Gutierrez for Crown Yourself in Confidence: Uncovering
the Power of Positive Words with Christine Gutierrez (long)
Deva Dalporto for Surburban Funk (long)
Eva Wilson for “Sorry” Parody
Jennifer Borget for My Superhero Daughter Gives Back
Liv Rich for Finding the Words (long)
Lynn Chen for Beverly Hills Has a Cupcake ATM That Won’t Shut Up (short)
Rosemond Perdue Cranner for How to Tell If You Are Older
Tania Richard for A Minute on Racism (long)
Tiffany Haywood for Texting Pet Peeves (long)
Whitney Cicero for Mom Pours 1 (short)
WRITTEN WORK (SHORT)
Aliza Worthington for The Incredible Oscar Moment Almost
Everyone Missed
Cindy Reed for Swimming Laps With Helen Mirren and Santa
Clementine Bihiga for When Giving Up Is Not an Option
Danielle Dayney for Shades of Color
Diane Lang for A Letter to the Typical Parents on the First Day
of School
Lisa Schamess for In Practice of Her Calling
Pooja Makhijani for Postpartum Depression as an American
Living Overseas
Ra Avis for No Words
Renee Robbins for Is Your Vagina Lazy?
Timaree Marston for The Boy Behind the Glass
Tina Plantamura for To My Mother-in-Law: I Was Wrong
T. T. Robinson for More Than a Hundred Sleeps: A Father Deploys
Ty Alexander for FML, I Should Never Have Said I Was Depressed
on the Internet
Natalie DeYoung for Life and What Comes After
Nathan James for What Matters
I M PAC T
Navarre Overton for All I Wanted Was One Person to Say, “Yes,
You’re Fat, But That’s Not a Bad Thing”: Coming to Terms With
My Post-Baby Body
Fiona Compton for Not Asking for It: A Creative Woman’s Rights
Campaign
Sarah Fader for I Don’t Want to Be Disabled, But I Am
Tracey Michae’l Lewis-Giggetts for Why I’m Going Back to Therapy
Hasty Words for #BeReal - Hasty Words
Yvonne Spence for 1,000 Voices Speak for Compassion
All honorees’ work will be on display during the Voices of the Year
reception immediataley following the Community Keynote.
WRITTEN WORK (LONG)
Alisa Schindler for A Daughter’s Lifetime With a Father’s Slow
Self-Destruction
E Y E C A N DY
Annie Reneau for A Love Letter to the Cycle Breakers
Marguerite Seger
Bill Dameron for When I Woke Up
Ashley Cambers (EYE CANDY)*
Christina Berchini for Why Are All the Teachers White?
Daisy Eagan for Why I’m So Glad I Didn’t Have That Abortion
Darla Halyk for My Gambling Addiction Drove Me to Break the Law
Caroline Makepeace (EYE CANDY)*
Erin Bender (EYE CANDY)*
Danielle Barnsley-Cervo for Grieving With My Daughter Over the
Son I Couldn’t Keep
Gunmetal Geisha (EYE CANDY)*
Danielle Slaughter for My 3-Year-Old Declared His Blackness, So
I Wrote Him a Letter
Jennifer Reidy (EYE CANDY)*
Deborah Cruz for Being the Recipient of Casual Racism
Kait Hanson (EYE CANDY)*
Denise Cortes for Pour Generously into Your Children
Leigh Ann Torres (EYE CANDY)*
Haley Moss for Autistic Adults Shouldn’t Be Children of a Lesser God
Vanessa Bell (EYE CANDY)*
Jenna Hatfield (EYE CANDY)*
Jenny Ball for Just Another Mother’s Day
Joanne De Simone for A Glimpse
Karin Hitselberger for Why We Need to Talk About Kylie Jenner
Katie Hoffman for An Open Letter to My Alternate Password
All Eye Candy will be on display during the #BlogHer16 VOTY
Community Keynote and during the Voices of the Year reception
immediataley following the Community Keynote.
Kimberly Zapata for Aftermath
Meghan Moravcik Walbert for When Two Mothers — Foster and
Birth —Meet
Michelle Dowell-Vest for It’s Complicated
Nancy Ruffin for Above the High: Coping With Addiction and Death
Nicki Gilbert for What Life Does
Pamela Valentine for Affirmed Mother of a Transgender Child
Paulette Perhach for A Story of a Fuck Off Fund
SINCE 1990,
MATERNAL
MORTALITY
HAS NEARLY
BEEN CUT
IN HALF.
But, that is not enough. Merck for Mothers’ vision
is a world where no woman dies giving life.
We’ve made significant strides with 75 partners in
30 countries, giving more than 5 million women
improved access to quality maternal healthcare.
Join us in the fight to #EndMaternalMortality.
Learn more at MerckforMothers.com
/MerckforMothers
Copyright ©2016 Merck Sharp & Dohme Corp., a subsidiary of Merck & Co., Inc. All rights reserved.
DAY ONE SESSIONS // FRIDAY AUG 05
SESSION #1 10:15AM-11:15AM
MIND YOUR BUSINESS | OWNING YOUR EXPERTISE
What makes people want to work with you? Your unique expertise! Are you doing a good job of communicating what you can do
on your website, in social media and in person?
Our speakers will help you uncover why you might be holding back from sharing your full value. Whether you get stuck in a rut of
questioning yourself, or are just not sure how to most effectively network with potential clients, brands or other content creators, in
this panel, you will learn how to:
•
Assess your areas of expertise and leverage them to get what you want
•
Understand what Imposter Syndrome is and how to overcome it
•
Transform your business and start achieving the goals you set by seeking and securing the right strategic alliances, partners,
and customers
JULIE ROSS GODAR, executive editorial director of SheKnows Media, Jeopardy! champion
TIFFANY PHAM, founder and CEO of Mogul; Forbes, BusinessInsider & ELLEUK “30 Under 30” list-maker
AV CLUB | PODCASTING VS. VLOGGING SMACKDOWN: WHICH IS RIGHT FOR YOU IF YOU CAN ONLY DO
ONE?
Podcasting is hot and so is vlogging—and both are ideal for growing your following and showing the world your personality. But
which is best for your personal brand: videos or podcasts?
In this session, our panelists share why and how they use these media to share themselves with their audiences. You can expect to
hear:
•
An argument for podcasting and an argument for vlogging
•
How to find and connect with your ideal audience using each platform
•
What kind of content can mean the most to you
•
What kind of content works best on video and audio
MOD E R A TOR LUCRECER BRAXTON, SheKnows events programming manager, host of Hello Friend Podcast
DEVA DALPORTO, creator of MyLifeSuckers YouTube channel, VOTY video honoree and viral video vixen
CERENTHA HARRIS, executive editor of Mom.me, YouTuber, former print journalist and newspaper editor
MICHELLE DOWELL-VEST, co-founder of The Back2Us Radio Network, the Tagg Nation Podcast producer
RAMOU SARR, podcaster at Black Girls Talking, writer
HEART & SOUL | KEEPING FRIENDS DURING A HEATED POLITICAL SEASON
During a turbulent election year like this one, you may find it a challenge to maintain friendships across party lines. All of a sudden,
you find yourself questioning whether “that person” is really your friend: When did they start having opinions like THAT?
In this session, our panelists explore how to prevent strong disagreements from coming between you and your friends even as you
discuss important topics. You will learn:
•
The simplest way to stay civil when politics comes up with your friends
•
How to discuss your political differences with friends and find common ground on issues
•
How to keep your political social media posts amiable using facts, figures, and humor
•
How to decide when it is really time to block, unfollow, or unfriend someone
MOD E R A TOR HEATHER GOLD, comedian, webcaster and interactive performer
TRACY VISELLI, senior communications advisor for The Brookings Institution, creator of ACTion
XENIA GALAVIZ, curator of all good things, found at raisedbyculture.com
Sugar Jones, story teller and loud Latina at Live the Sweet Life
SESSION #1 10:15AM-11:15AM
PUBLISHING & WRITING | BEHIND THE CURTAIN: BLOG TO BOOK FROM THE PUBLISHER’S POINT OF VIEW
Many bloggers dream of turning their blogs into books. And they may be in luck, because publishing professionals are checking
out blogs and social networks looking for successful writers with built-in audiences and market-tested ideas.
How do you know if your blog would translate to a book? In this session, publishers and agents share tips and tricks to getting your
blog noticed by the right people. You will learn:
•
Secrets to writing a compelling query letter that makes an agent want to read your proposal
•
How to open doors and secure a book contract from a traditional publisher
•
How to make your book stand out against the competition
•
How to repurpose your blog content into a book
MOD E R A TOR BARB DYBWAD, business development director for Future US, musician, aspiring philosopher
MARIA RIBAS, literary agent at Stonesong, blogger, home cook
DENENE MILLNER, publisher, Denene Millner Books, Agate Publishing, award-winning journalist
KRISTEN FRANTZ, VP of Sales & Marketing, Berrett-Koehler Publishers
TECH & TOOLS | SEO: GET YOUR CONTENT DISCOVERED IN SEARCH
Tags, descriptions, titles: What does it take to get discovered by search engines these days? Search engine optimization covers a
broad range of techniques and practices, and our experts are going to share the best of them with you.
In this session, you will learn:
•
On-site and off-site SEO tips to increase your visibility and rank
•
The importance of keyword research to find what your target audience is looking for
•
Why the key to great SEO is great content
•
Why optimized images help increase your discoverability
STEPHAN SPENCER, co-author of The Art of SEO, internet entrepreneur, speaker
LINDSAY VALDEZ, SEO manager for SheKnows Media, search enthusiast
OPEN LABS | REMEMBERING HOW TO WRITE WELL, RESUMES, WORDPRESS & THE LIST APP
Business Labs, Writing Labs, and Geek Labs give you hands-on access to experts who’ll answer your questions and help you sharpen your skills.
Business Lab
Build a Stellar Resume with LORRAINE AKEMANN
of Moms With Apps
Geek Lab
Learn WordPress Basics with NILE FLORES,
WordPress designer at Blondish
Writing Lab:
Remembering How to Write with Christie Glascoe Crowder of
Chatterbox Christie
Geek Lab
How (and Why) to Use The List App with ASHLEY CARUFEL,
assistant director of content strategy and social media for PBS Food
HATCH LABS | MAKE YOUR OWN MOVIE // 10:15AM - 12:30PM
On Day One of Hatch Labs during the morning session, teens and tweens will be making a music video, creating documentary
stories and learning to interview important people. Through their own lens using iPads, the kids will break into teams and
document the things they experience in and around the conference space at the JW Marriott.
The morning session will include the following:
•
Learn engaging interview techniques and how to get your guests to share
•
Learn who’s who on set and what the different roles do
•
Learn how to film a documentary-style short
•
Create a music video
JESSI SANFILIPPO, creator of SHUGGILPPO, award-winning YouTube comedian
LIZZ PORTER, techy writer at More Than Thursdays
STACY CALVERT, digital storyteller at stacyjillcalvert.com
SESSION #2 11:30AM - 12:30PM
MIND YOUR BUSINESS | GROW YOUR INFLUENCE WITH A SOCIAL MEDIA STRATEGY AND PLAN
It’s a noisy online world. Social media is a powerful way to be heard above the noise, if you know how to use it to set yourself apart.
After attending this session, you will have a clear plan to attract your ideal readers or customers and outshine your competition.
You’ll learn to:
•
Create a social media strategy that fits your business needs without breaking the bank
•
Take advantage of the best bootstrapping social media tools
•
Choose the best platforms to find and connect with your ideal audience
•
Set reasonable metrics for success to track how your plan is working
BRANDI RILEY, social media manager for SheKnows Media, founder of Courage to Earn
YOLONDA SPINKS, founder of YoloSpin, social media strategist, and coach
KIMBERLEY CLAYTON BLAINE, creative director of content and influencer strategy at Megan Media, licensed marriage and family
therapist
AV CLUB | PERISCOPE & OTHER LIVE BROADCASTING TOOLS
Live broadcasting is already huge and still growing in popularity. With Periscope, Facebook Live, Vine, Instagram Video, and Blab,
influencers and bloggers are developing their personal brands and reaching new audiences via live video.
The speakers in this session are at the forefront of all things live broadcasting. In this session, they’ll teach you how to:
•
Grow an engaged, active community quickly
•
Get over being intimidated to “go live” and press the broadcast button
•
Create a compelling bio and catchy titles that increase engagement
RYAN BELL, founder of Summit.Live, partner at livestreaming services agency BackLamp LLC, and the most connected human in
live streaming
LIZZA MORALES, founder of Periscope-focused PeriLatinos, award-winning actor, bilingual TV host
HEART & SOUL | WHAT IT MEANS TO BE AN ALLY IN 2016
Allyship is not an identity. It is a lifelong, intentional process of building relationships with marginalized people. In this discussion,
our panelists will explore how a person of privilege can operate in solidarity with people who are not often heard or listened to. We
will explore:
•
How to push for more inclusive and community-building action for your chosen cause
•
How to rise above the complacent nature of the “we have come such a long way” narrative
•
How to be more than a self-proclaimed “ally” and remove yourself from the center of the debate
MOD E R A TOR JASMIN SINGER, co-host of Our Hen House podcast, author
DIOR VARGAS, creator of People of Color and Mental Illness Photo Project, Latina feminist, mental health activist
JASMINE BANKS, creator of JustJasmine Blog, small business owner, freelance writer
BOB MCNEIL, host of Queer Sounds, certified professional coach
SESSION #2 11:30AM - 12:30PM
PUBLISHING & WRITING | HOW TO MINE YOUR BODY OF WORK TO MAKE SHORT, “SNACKABLE”
CONTENT
Your blog, videos, or podcasts are filled with great content you’ve worked hard to create. Have you thought about creating a
product or repurposing that content for something short, snappy, and new? In this session, our panelists will share:
•
How and why to repurpose your existing content as a separate product
•
How snackable content can help you build your email list, generate leads, and increase your business
•
The best tools for creating printables, e-books, worksheets, and other short-form products
MOD E R A TOR SUSAN KAPLOW, Chief Content Officer, SheKnows Media
LAIN EHMANN, online entrepreneur, best-selling author, secret superhero
JADAH SELLNER, co-founder of SimpleGreenSmoothies.com, community builder, spoken word poet
RACHEL HOLLIS, founder of Chic Events and The Chic Site, author, entertainment contributor
TECH & TOOLS | SMO: DRIVE TRAFFIC TO YOUR SITE USING SOCIAL MEDIA
How do you optimize your content for social discovery? With the new influx of advertising (and oversharing) in your followers’
social media streams, getting seen is not as easy as it used to be. In this session, our speakers will share concrete ways to improve
your discoverability and help you create the perfect combination of SEO and social media.
You will learn:
•
How to build an effective social media strategy to improve your site’s organic search results
•
How to design your social media content to suit the strengths of your chosen networks
•
Why one-size-fits-all posting is not making the most of your social media platforms
DEB KADETSKY, VP of audience development and analysis, SheKnows Media
JENNIFER EVERS, Logistics Manager of BlogHer Events, SheKnows Media
OPEN LABS | LINKEDIN, EDITING, GOOGLE ANALYTICS, & EMAIL MARKETING
Business Labs, Writing Labs, and Geek Labs give you hands-on access to experts who’ll answer your questions and help you
sharpen your skills.
Business Lab
Leveraging LinkedIn with MATT CHERRY, founder and CEO of
iBlog magazine
Writing Lab
Editing skills with ARNEBYA HERNDON, blogger at Arnebya
Geek Lab
Mining Google Analytics with KEISHA REED of K. Reed Digital
Geek Lab
Don’t Miss the Boat on Email Marketing with ANITA EDGE of
Denver Green Chili
HATCH LABS | EDITING MOVIES & TRAILERS // 1:45PM - 3:15PM
On Day One of Hatch Labs during the morning session, teens and tweens will be making a music video, creating documentary
stories and learning to interview important people. Through their own lens using iPads, the kids will break into teams and
document the things they experience in and around the conference space at the JW Marriott.
The afternoon session will include:
•
Learn how to edit a short film
•
Attend a screening of these short films
Jessi Sanfilippo, creator of SHUGGILPPO, award-winning YouTube comedian
Lizz Porter, techy writer at More Than Thursdays
Stacy Calvert, digital storyteller at stacyjillcalvert.com
SESSION #3 2:15PM - 3:15PM
MIND YOUR BUSINESS | MONETIZING YOUR SMALL-TO-MEDIUM BLOG, INCLUDING HYPER-LOCAL
TACTICS
Your blog has been gaining momentum, and you’re ready to make some money with it. So: How do you get started, and what are
the best opportunities for blogs that are not yet generating millions of views?
In this session, you’ll uncover the best route to a payday with your small-to-medium-sized or hyper-local blog. You’ll learn how to:
•
Diversify income streams with programs that fit your blog and your niche
•
Seek out opportunities to partner with brands and source freelance projects
•
Implement best practices to start or grow a hyper-local blog in your area
JESSICA WOODBURY, business development manager at CJ Affiliate, autism mom, and devoted reader
CORA HARRINGTON, founder and editor in chief of The Lingerie Addict YVONNE CONDES, editor and co-founder of MomsLA, runner, and gluten-free baker
SARAH AUERSWALD, co-founder of MomsLA, connector, and writer
AV CLUB | MANAGING YOUR YOUTUBE: BEST PRACTICES FOR PROMOTION & DISTRIBUTION
Your YouTube channel is a valuable asset for your personal brand. It can also be a great source of income via advertising. The more
you can promote your channel and earn visibility, the better.
Our panelists will share how they are creating engaging content their followers want to share. In this session, you will learn:
•
How to monetize your videos
•
How to use YouTube video features, such as annotations and calls to action, to increase views
•
Different ways to promote your YouTube content on all your social media channels
MOD E R A TOR: SARAH PENNA, head of media network Awestruck, co-founder of Big Frame talent representation agency
WHITNEY WHITE, natural hair care vlogger, graphic designer
KANDEE JOHNSON, Hollywood make-up artist, blogger, YouTube star
HEART & SOUL | #THEFWORD – FEMINISM ACROSS GENERATIONS
The media would have you think that today’s feminists want totally different things than their foremothers did. The speakers in this
session span many generations, but share many perspectives on where feminist movements have been and where they are going.
You will learn:
•
What today’s feminists can learn from the triumphs, sacrifices, and mistakes of our foremothers
•
Fresh perspectives and methods the new generation of feminist activists brings to the table
•
How we can work together in order to grow the movement/s
MOD E R A TOR JAMIA WILSON, executive direction of Women, Action & the Media, feminist media activist, and storyteller
KELLEY SKOLODA, partner at Ketchum, author, global trend spotter
ALEX REGALADO, co-founder of TWIGGHowTo.com, #TheFWord contest winner
ANGELIQUE ROCHE, senior director of external affairs of Ms. Foundation for Women, instructor
PUBLISHING & WRITING | DIY BOOK DISTRIBUTION, PROMOTION, & PUBLICITY
For some authors, marketing a book can be more confusing than writing it. Despite the growing respect for self-published books
and print-on-demand presses, many bookstores still only want to deal with large distributors and wholesalers of major publishers—
and even if you’re lucky enough to have a big publisher, bookstores may not stock your book for long.
So, how do you get your book noticed and into your readers’ hands or devices?
Should you build a massive web presence and email list? How do you target your messaging to build a loyal fan base? What is a
street team, and do you need one?
During this session, our speakers will address these questions and more:
•
How to approach and target the right stores and outlets for your book
•
Tips to create a marketing plan to sell your book
•
Unique ways to use video marketing and pledge marketing to promote your book
MOD E R A TOR AYINDE HOWELL, founder of ieatgrass.com, executive chef, published author
PENNY SANSEVIERI, founder and CEO, Author Marketing Experts, Inc., best-selling author
JESSICA LAHEY, New York Times best-selling author, educator, writer
STEPHANIE CHANDLER, founder and CEO of NonfictionAuthorsAssociation.com, author
KATHY CANO MURILLO, founder of CraftyChica.com, writer, artist
TECH & TOOLS | VIRTUAL REALITY/AUGMENTED REALITY: GETTING IN THE GAME
At #BlogHer15, Selma director Ava DuVernay called virtual reality “the future of storytelling.” It’s true: Virtual and augmented reality
have limitless possibilities to capture the imagination.
In this spirited conversation, our speakers will share what you need to know about VR/AR. You will hear:
•
How these cutting-edge technologies are changing games, films, art, etc.
•
Unique ways organizations are using VR/AR to tell their stories
•
What you can expect to see from immersive technology in the very near future
LORI SCHWARTZ, chief technology catalyst, co-founder of StoryTech
JAMIE KANTROWITZ, strategic advisor at Vrse, entrepreneur, investor
EVETTE VARGAS, award-winning writer, director, 360 multiplatform creator
SARAH HILL, CEO and chief storyteller for StoryUP VR
OPEN LABS | MEDIA KITS, EDITING, KIDS’ WEBSITES, & PERISCOPE/FB LIVE
Business Lab
Making a Kick-Ass Media Kit with TIFFANY ROMERO
of Sway Group
Geek Lab
Helping Kids Make Websites with online entrepreneur
CHLOE SPENCER of Chloe Spencer
Writing Lab
Editing Skills with ROBIN CATALANO, managing editor of
digital and social media for the Annie Selke Companies
Geek Lab
Hands On with Periscope/Facebook Live with
GENIA STEVENS of Belwah Media
DAY TWO KEYNOTES // SATURDAY AUG 06
THE PITCH, BROUGHT TO YOU BY
GO DADDY
card game for families inspired by Cards Against
the Humanity that is appropriate for kids
•
Zahra Aljabri, founder of Mode-Sty, an online
shopping destination for quality, stylish, and
P R E S E N T E D
modest clothing
B Y
Sallie will be joined onstage by the following panel of
judges to offer their incisive, supportive input:
•
9:00AM-10:45AM
PLATINUM, SALON A-E
Emcee: Sallie Krawcheck
Courtney Nichols Gould, co-founder and cochief executive officer, SmartyPants
•
Lauren Antonoff, GoDaddy senior vice
president of presence and commerce
•
Lisa Skeete Tatum, chief executive officer,
Landit
The Pitch Keynote this year is being supported by
our longtime conference partner, GoDaddy. The
•
Box and last year’s winner of The Pitch at
whole segment will be kicked off by a motivating
presentation from our emcee for The Pitch, Sallie
RESENTED BY
Krawcheck, P chief
executive officer and co-founder
#BlogHer15: Experts Among Us
•
Shira Lazar, co-founder, chief executive officer
and host of What’s Trending
of Ellevest, a recently launched digital investment
platform for women.
Majora Carter, chief executive officer of StartUp
•
Tai Beauchamp, style influencer and
entrepreneur
The Pitch competitors will include:
•
•
Just like last year, the winner of The Pitch at
Adda Birnir, founder of Skillcrush, the country’s
#BlogHer16 will be determined by a combination of
largest online education company focused on
the rankings of the judges and the popular vote of
training women in technical topics.
the #BlogHer16 attendees. They will receive year-
Barika Edwards, founder, OweYaa, a webbased platform that engages military services
long marketing, media, and promotional support
from SheKnows Media.
members and spouses through an exchange
with startups and nonprofits to help them
develop skills and gain civilian work experience
•
Ritu Narayan, founder of Zum, an online
marketplace that helps busy parents secure
trustworthy scheduled and on-demand rides
and care for their kids
•
Stacy Katz, founder of Not Parent Approved, a
LUNCH CONVERSATION
12:40PM-1:00PM
KEYNOTE
1:00PM-1:45PM
Lucy McBath
Mayim Bialik
Lucy McBath is a member of a club no one wants
Mayim is an actress, author, advocate, web publisher,
to join: The mother of a gun violence victim. Her
and neuroscientist. We will hear about why she
son Jordan Davis, 17, was shot and killed at a gas
started Grok Nation, an online community of self-
station … for playing his music too loud while
proclaimed nerds that activate change. Which
pumping gas. But Lucy has refused to let Jordan’s
was more of a challenge? Getting her Ph.D. in
death overshadow his life, and she has committed
neuroscience, getting more kids interested in STEM
herself to making sure fewer moms go through what
topics earlier and more consistently, or dealing with
she has gone through. Lucy has she has joined the
the modern-times-resistant sexism of Hollywood?
Mother of the Movement, become the faith and
And, of course we have to hear more about The Big
outreach leader for Everytown for Gun Safety and is
Bang Theory, and why she thinks an unlikely story of
the national spokeswoman for Moms Demand Action
utter and total geeks has resonated with such a big
for Gun Sense in America. Lucy will sit down for a
mainstream audience.
Q&A with BlogHer Co-Founder Jory Des Jardins to
talk about the intersection of gun violence and race,
turning loss into leadership, and how every attendee
can answer her call to action to make a difference.
CLOSING KEYNOTE,
BROUGHT TO YOU
BY DOVE
NEXTGEN FEMINISTS IN THE
PUBLIC EYE
4:30PM-6:00PM
that, despite many assumptions to the contrary, the
millennial generation is wholeheartedly taking up the
mantle and the label.
Jurnee Smollett Bell
Matt McGorry
Heather Hardy
Moderator: Jess Weiner
These next-generation feminists come at it from a point
of view that explicitly takes the intersection of gender,
race, orientation, age, and other identity attributes into
account. And they see men as not only a welcome part
of the feminist movement, but a necessary part.
In particular, there is a new group of millennial celebrities
from across disciplines who are using the platform
their celebrity provides to be vocal on feminist issues,
taking stands and integrating their personal beliefs
into their personal brands, even as they are building
their careers. That’s a tightrope online influencers walk
every day ... balancing their beliefs and their businesses.
Join women and girls advocate Jess Weiner for a lively
conversation with individuals who use their position in
the public eye to be vocal advocates and evangelists for
equality and justice. Whether via the roles they take on
or via their public personas, actors Matt McGorry and
Jurnee Smollett-Bell, and boxing champion Heather
Hardy take stands … online and off … and are examples
While the recent SheKnows Media Study, “#TheFWord
of how we all can use our platforms to fight for the
Study on Feminism” told us that there are people who
future and for a more inclusive feminism.
understand and agree with the stated goals of feminist
advocacy but remain wary of claiming the “feminist”
label for themselves, it also made abundantly clear
DAY TWO SESSIONS // SATURDAY AUG 06
SESSION #4 10:30AM - 12:00PM
MIND YOUR BUSINESS | CRAFTING YOUR PITCH & CRACKING THE P.R. CODE
Pitching yourself is one part technique and one part storytelling. How do you get the media (print, online, on-air) and conference
organizers to feature you, your product, your service, your story?
In this session, our panelists will share effective techniques to pitch yourself and your story to gain media attention and speaking
gigs. You’ll also learn to:
•
Tell your story in a way that makes people want to know more about you and your ideas
•
Discover the formula to get and keep the attention of editors, producers, and anyone else looking for expert talent
•
Make a lasting impression that keeps the right people coming back to you
MOD E R A TOR LUCRECER BRAXTON, events programming manager for SheKnows Media, founder, and host of Hello Friend Podcast
PAULA RIZZO, co-founder of Lights Camera Expert, senior health producer at Fox News Channel, and author of Listful Thinking:
Using Lists to be More Productive, Highly Successful and Less Stressed.
TERRI TRESPICIO, co-founder of Lights Camera Expert, branding strategist, former senior editor at Martha Stewart Omnimedia,
and TEDx speaker.
AV CLUB | PODCASTING BEST PRACTICES
Podcasting is a powerful audio medium that hundreds of thousands of people are listening to on a daily basis. Once you have
started your show, what do you do to maintain momentum and grow your audience and influence? Many podcasts fall victim to
“podfade” and eventually stop producing new shows on a regular basis. Our speakers will share what they do to keep their shows
fresh and engaging.
You’ll learn what it takes to start and run a successful podcast, including:
•
The best format and content for your podcast
•
How to host and launch a podcast
•
How to keep your audience engaged
MOD E R A TOR LAUREL MOGLEN, founder of LA Podsquad, news producer for Los Angeles NPR station, KPCC
JESSICA KUPFERMAN, co-founder of She Podcasts and Podcasting School for Women, digital media strategist
MARIE SEGARES, host of the Creative Yarn Entrepreneur Show, craft blogger
HEART & SOUL | USE YOUR PLATFORM TO SMASH THE PATRIARCHY, WHITE SUPREMACY, & OTHER
FORMS OF OPPRESSION FROM THE INSIDE AND OUT
Patriarchy, and most oppression, has a way of trying to convince us that things must stay the way they are … because they have
always been this way. Our panelists are experts at working every angle to drive change — sometimes radically from the outside,
sometimes subversively from the inside; always with an eye to the greater good, even as they practice self-care and building a
livelihood.
Find out how you can empower girls, women (including women of color), your LGBTQ community, those with mental illness, or any
other group that needs to tear down the old ways of doing (or ignoring) things. You will learn:
•
How to use your platform and social media to create and champion positive change
•
Strategies for dismantling old structures and ways of thinking to level the playing field
•
How to create strategic alliances with others who share your passion
MOD E R A TOR GRACE HWANG-LYNCH, founder of HapaMama, journalist
KEREN TAYLOR, executive director of WriteGirl, CNN Hero
MORRA AARONS-MELE, founder, Women Online
MORGAN SHANAHAN, parenting editor at BuzzFeed, writer
APRIL REIGN, #OscarsSoWhite creator, managing editor of BroadwayBlack.com
SESSION #4 10:30AM - 12:00PM
PUBLISHING & WRITING | CRAFTING YOUR MEMOIR OR PERSONAL STORY FOR ONLINE AND/OR
FUTURE PUBLICATION
Do you want to write a memoir? Prepare to create a well-crafted story, telling who you are without sentimentalizing. This genre
comes with its own rules, and our speakers have mastered them.
In this session, our panelists will demystify memoir and share the elements needed to craft a good one. You will learn to:
•
Tell your personal stories in a compelling, readable, and relatable way
•
Use dialogue and pacing to enhance the intimacy of your story
•
Share how to get the attention of agents and publishers
•
Share the basics of building an author platform around your memoir
MOD E R A TOR CHRISTIE GLASCOE CROWDER, author, multi-tasking Jedi, Chatterbox Christie
JENNY FELDON, host of Story & Soul, author, blogger
CLAIRE BIDWELL SMITH, author, therapist, host of Story & Soul
JILLIAN LAUREN, New York Times best-selling author, storyteller
TECH & TOOLS | BEST PRACTICES FOR VISUAL STORYTELLING IN SOCIAL MEDIA
Social media platforms like Pinterest and Instagram let people see your personal brand story — literally. What is visual storytelling,
and how do you capture the attention of your followers while they scrolling through so many images on their timelines?
In this session, our panelists will share:
•
Creative ways to tell your story and increase your reach
•
How to create a narrative with a single image
•
How using themes and unique vantage points can help your images tell people who you are
MOD E R A TOR DOROTHEA BOZICOLONA-VOLPE, strategic digital marketing executive, Social Espionage, LLC
EVELYN NGUGI, social media and community manager at TextureMedia, vlogger at Evelyn From the Internets
JENNIFER FISHKIND, food crafter, lifestyle & travel blogger at Princess Pinky Girl.
RACHEL MATOS, director of social media for Latina Bloggers Connect, art historian
HEIDI NAZARUDIN, fashion and lifestyle blogger at TheAmbitionista.com, CEO & co-founder of Blogger Babes
OPEN LABS | MARKETING, LGBTQ-FRIENDLY COPY, WORDPRESS SECURITY, & MOBILE BLOGS
Business Lab
How to Market Your Content Creation Services with
tech entrepreneur EVA SMITH
Geek Lab
Improve Your WordPress, Security Implementation with
NILE FLORES, WordPress designer at Blondish
Writing Lab
How to Write LGBTQ-Friendly Copy with JEANNA KADLEC
of Girlboss Woo
Geek Lab
Is Your Blog Mobile-Optimized? Blog Evaluations with
STEPHANIE LIEBOLD of Travelcraft Journal
HATCH LABS | MIND & BODY BASICS
We will step away from technology and get our “om” on with a day dedicated to meditation and wellness. Morning Session:
•
Learn how to meditate
•
Attend a mini yogis session and learn basic yoga poses
I N S TR U C TOR Shana Meyerson, mini yogis #BlogHer16: Experts Among Us Conference Guide // 25
MIND YOUR BUSINESS | DIVERSIFY YOUR COMPENSATION STREAMS: PASSIVE VS. ACTIVE VS. NONMONETARY COMPENSATION
If the FTC considers “compensation” to include more than cash payments, it’s incumbent on you to assess what’s valuable to you
and attach appropriate priority and weight to all the different ways allies, partners, and customers bring you value. Money? Access?
Products? Services? Exposure? Travel? Celebrity contact? Credibility? Reputation? Friends in high places? In this session, you will
learn the various types of compensation opportunities available to bloggers and influencers. You’ll also learn to:
•
Know the difference between passive, active and non-monetary compensation (and what combination of compensation
streams is right for you)
•
Understand what your compensation priorities say about your business
•
Make diverse compensation source(s) work for you
MOD E R A TOR SUSAN GETGOOD, SVP Influencer Marketing, SheKnows Media
GABRIELLE PELICCI, founder of Women in Wellness, former fashion model, yogi
ERIKA KENDALL, creator of A Black Girl’s Guide to Weight Loss, certified personal trainer
MARIE DENEE, editor in chic at The Curvy Fashionista, style expert
MONA DARLING, professional dominatrix, women’s sexual wellness coach
AV CLUB | DIY VLOGGING: TIPS & TRICKS FOR QUICK VIDEO BLOGGING RESULTS
So, you’ve been planning to add video to your social media strategy, but you have questions. Do you need a microphone? What
kind? How about lighting? Is it really that important?
Our speakers for this panel create engaging videos that go viral, then continue to command lots of shares and views well after
they’ve trended.
Video blogging is an easy and fast way to create content for your audience. In this session, you will learn:
•
What equipment you really need to make your videos look and sound professional on a budget
•
The best editing methods to make your videos look amazing
•
How to project confidence and get comfortable in front of the camera
JESSI SANFILIPPO, creator of SHUGGILPPO, award-winning YouTube comedian
LYNN CHEN, creator of The Actor’s Diet, body image activist
HEART & SOUL | COMEDY FOR SOCIAL CHANGE
Can being funny really be a catalyst for societal change? Yes! Our speakers have successfully used their senses of humor to ignite
and amplify their social agendas.
This panel will examine how to use humor in social media, video, and audio to expand your platform and change people’s minds, as
well as deepening the conversation about all kinds of topics.
This session is brought to you by The Ad Council, a nonprofit that works with the media and advertising industry to be the leading
producer of Public Service Announcements (PSAs) in the U.S. The Ad Council’s Ellyn Fisher will introduce the panel by sharing and
showing how the Ad Council uses humor in some of its campaigns in order to drive both awareness and action.
In this session, you will learn:
•
How to move the masses in real life using blogs, YouTube, podcasts, and more
•
What kinds of funny content you should create based on what you’re trying to achieve
•
How to use your platform to expand your influence and push for change
MOD E R A TOR JENNY YANG, stand-up comedian and creator of Disoriented Comedy, writer
TAZ AHMED, activist, storyteller, and avid essayist
LUVVIE AJAYI, executive director of The Red Pump Project, award-winning writer, digital strategist and author
PUBLISHING & WRITING | CONTENT CREATION FOR THE MOBILE AND DIGITAL ATTENTION SPAN
Consumers want to easily access content that is engaging and optimized for how they want to view, read, or listen to it. Digital
consumption habits are ever-evolving, so how do you keep the attention of your followers?
In this session, you will learn how create digital content geared toward the mobile consumer. When you understand your audience’s
intent for using mobile, creating a mobile-first strategy gets a lot easier. You will also learn:
•
Different types of grab-and-go content that will draw your audience in
•
How to get your audience excited about your content
•
Which apps are best for content-hungry consumers
•
How to curate content for your audience to increase engagement
MOD E R A TOR ASHLEY PARRISH, executive producer, TODAY Show Digital, digital strategist
LAUREN LUMSDEN, director of video programming at Cosmopolitan.com
ALEJANDRA RAMOS, food and lifestyle expert, blogger, on-camera host
CARLEY KNOBLOCH, digital lifestyle expert, blogger, TV personality
TECH & TOOLS | FACEBOOK & SNAPCHAT BEST PRACTICES
Does the ever-changing Facebook algorithm make you want to quit it forever? Are you confused about how Snapchat can get the
word out about your brand?
We understand, and so do our panelists. In this session digging deep into Snapchat and Facebook best practices, you will learn:
•
How using Snapchat Stories helps you build social anticipation and excitement
•
How to create exclusive opportunities for your Snapchat audience to build visibility
•
How to determine the best kinds of content to share on Facebook to increase engagement
•
How to effectively engage with your target audience to build relationships and community on both Snapchat and Facebook
AMANDA RETTKE, creator of I Am Baker, best-selling author
GABY DALKIN, cookbook author, private chef, food/lifestyle writer
OPEN LABS | PINTEREST ADS, GOOGLE ANALYTICS, SEO, & BLAB
Business Lab
Using Pinterest Ads with digital marketer ANNE HOGAN
Geek Lab
Mining Google Analytics with MAURA WALL HERNANDEZ of
The Other Side of the Tortilla
Geek Lab
SEO Site Evaluation with RACHEL MEYER , director of content
and digital analysis of Medical Marketing Solutions
Geek Lab
Using Blab with coach and blogger DANIELLE FAUST
HATCH LABS | MIND, BODY & MONEY BASICS
We will step away from technology and get our “om” on with a day dedicated to meditation and wellness.
Attend personal development roundtable discussions on:
•
The importance of self-respect
•
The 3 S’s of finance: Save, Spend & Share
•
How to eat healthy
Catherine McCord, Weelicious
Courtney Macavinta, The Respect Institute
Tanya Van Court, Sow
DAY TWO // SATURDAY AUG 05
CLOSING PARTY
6:00PM-9:00PM
THE CONGA ROOM
We’re in Los Angeles for the first time, and the stars aligned for us to bring Hollywood glamour and
sizzle to you in one of L.A.’s hottest spots literally steps from the J.W. Marriott Hotel conference
venue. (In other words, Mission: High Heels is a GO!)
Get ready to eat, drink and have fun at The Conga Room! And don’t forget
to pack your dancing shoes. DJ Fulano will be keeping the beats flowing
throughout the night!
Owned by some of Hollywood’s elite, such Jimmy Smits, Jennifer Lopez,
and will.i.am, and catered by Wolfgang Puck, this venue is the perfect
place to have the “wrap party” for #BlogHer16. Whether you are in
the mood to dance, chow down on excellent high-end food, or
simply relax in one of the conversation nooks, this venue has
everything a #BlogHer party person could hope for!
Erin Groh, Kathy Moran, and Lori Luna from the
conferences team toured the Conga Room
and took this video of the space in all its
glory. Just imagine it filled with all your
conference besties packing the dance
floor to get the full effect!
BEYOND THE AGENDA
HATCH LABS
Friday, August 5th
MAKE YOUR OWN MOVIE
10:15AM – 12:30PM
Speakers:
JESSI SANFILIPPO, LIZZ PORTER,
STACY CALVERT
•
and
Learn engaging interview techniques and
how to get your guests to share
•
Learn who’s who on set and what the
different roles do
•
Learn how to film a documentary-style short
•
Create a music video
A SheKnows Media initiative, Hatch is a media
EDITING MOVIES & TRAILERS
literacy program that empowers children to
1:45PM – 3:15PM
create their own personas online through positive
storytelling. The result: content for grown-ups,
made by kids. Building on the work SheKnows has
Speakers:
JESSI SANFILIPPO, LIZZ PORTER,
STACY CALVERT
•
Learn how to edit a short film
•
Attend a screening of these short films
and
been doing since launching the Hatch Initiative two
years ago, we will present hands-on workshops,
called Hatch Labs. This year we’ll be expanding our
SATURDAY, AUGUST 6TH
MIND & BODY BASICS
workshop to span both Friday and Saturday. The
10:30AM – 12:00PM
theme? LA Stories.
Instructor:
Drawing inspiration from our host city, we’ll have
•
•
one day focused on movie-making using all sorts
of gadgets and the next day we will step away
from technology and get our “om” on with a day
dedicated to meditation and wellness. Both days
will be supervised by our staff and #HatchKids
Ambassadors.
Through Hatch Labs, we’ll give tweens and teens the
skills to create fun, inspiring, and thoughtful content;
be accountable digital citizens; and be mindful of
their power in social media and IRL.
SHANA MEYERSON
Learn how to meditate
Attend a Mini-Yogis session and learn
basic yoga poses
MIND, BODY & MONEY BASICS
1:45PM – 3:15PM
Speakers:
CATHERINE MCCORD, COURTNEY
MACAVINTA, and TANYA VAN COURT
Attend personal development roundtable
discussions on:
•
The importance of self-respect
•
The 3 S’s of finance: Save, Spend & Share
•
How to eat healthy
Interested in finding out more about #HatchKids?
Watch this video.
BEYOND THE AGENDA
THE PITCH PAVILION
SPONSOR SUITES
Want to connect with sponsors off the expo floor?
Check out sponsor suites from Young Living (748),
Common Sense (662), and Aldi (648), on the 6th and
7th floor! They’ll have refreshing beverages to keep
you cool throughout the day and awesome products
for you to try. Create your own signature scent at the
P R E S E N T E D
B Y
Young Living dry shampoo and perfume bar. And join
ALDI to see all their latest baby products and enjoy
baby-shower-themed games, sweets, and gift bags.
The Pitch is a SheKnows Media initiative designed to
help more women get their big ideas off the ground.
The Pitch is an ongoing video series featuring women
Amanda from I am Baker will also be in the suite on
Saturday from 9am – 12pm. Five visitors will win Little
Journey diapers for a year!
who are developing amazing new products, services,
nonprofit organizations and more. We kicked it
off last year on our main stage with six inspiring
entrepreneurs, followed by The Pitch: Food Edition
at #BlogHerFood15, and we’re thrilled to have
some of them joining us again in The Pitch Pavilion.
Stop by the Pavilion, located inside the SheKnows
NURSING & PUMPING LOUNGE,
BROUGHT TO YOU BY LANSINOH
Media booth in the Expo Hall on level 3, to meet
these amazing women and learn more about their
businesses. What’s your big idea? Tell us your Pitch,
in our custom video booths, courtesy of GoDaddy.
And check out The Pitch again on the main stage on
Saturday morning with a whole new crop of groundbreaking entrepreneurs.
Nursing moms can stop by the Nursing and Pumping
Lounge on the Expo floor for a private space set
aside just for them. Brought to you by Lansinoh, the
lounge is a BlogHer conference staple.
THE RESPECT
INSTITUTE
BEYOND THE AGENDA
SPONSOR EVENTS
BEST BUY
Our official conference sponsors put on some fantastic
Best Buy is back, once again, with all the latest
events for our attendees. Here’s a schedule of all the
tech to power you and your home. Check out their
official, sanctioned events this year, with links to where
booth to see the latest from Samsung mobile and LG
you can sign up to attend (please note that most events
kitchen appliances to take your cooking game to the
have a capped attendance, so some may have filled).
next level. And they’ll have a special guest onsite to
There may be a few brands that choose to host unofficial,
unsanctioned events surrounding the conference. This
is a practice called outboarding, which is considered
help you: Freddy Prinze, Jr.! He’ll be in the Best Buy
booth on Friday from 2:30-4pm to sign copies of his
new cookbook and to meet with attendees!
unethical in the events industry. You can read more
about it here. We encourage you to be mindful when
considering such events. If you’re unsure if an event
is official or not, please consult our Sponsors Page or
email [email protected].
SWAG EXCHANGE
#BlogHer16 sponsors will have some great products for
you to take home. But sometimes, not every product is
REFRESH AND RECHARGE WITH
TNT GOOD BEHAVIOR IN THE
OFFICIAL RECHARGE LOUNGE
right for every person. Have an extra of something? Or
Conferences can sometimes be draining, both on
miss a giveaway you’d love to have? Stop by the Swag
your energy and your mobile devices. Join TNT’s
Exchange to drop off and pick-up items. Located in
Good Behavior in the Official Recharge Lounge for
Georgia 2, the Swag Exchange will be open all day
a refreshing beverage while you charge up your
on Saturday. Any items remaining at the end of the
electronics. You’ll be able to see clips of the all new
conference will be donated to a local charity.
series Good Behavior, and do a little meditative
coloring on their coloring wall. You can also get a quick
GO RV’ING
Los Angeles is all about enjoying the outdoors, and
who better to help our attendees do that than our
express mani or grab a marker and let off some steam
on our giant #goodbehavior coloring walls. You don’t
want to miss it!
sponsor, Go RV’ing? They’ll have an outdoor space
set up outside the Gold Ballroom session rooms on
Level I where you can kick back, relax, and take in
some of that ubiquitous LA sunshine.
THE #BLOGHER16 MOBILE APP
Our official conference mobile app is back, once
again, to help you organize your schedule, find more
information on speakers and sponsors, connect with
other attendees, update your social media channels,
and take notes on your favorite sessions. Check out
[our post] on all the features you’ll find in the app,
and download here.
GET PREPARED WITH #BLOGHERU
We know that the key to going to a conference as
wonderfully diverse as BlogHer—with so much to do
in a few short days—is having a game plan. Every
year, we share all sorts of ways for attendees to
prepare for the event.
Go here to check out our best tips to help you show
up feeling SO READY FOR THIS. You’ll find ways to
“Conferences are great ways to meet people, see old
friends, get the latest insight on particular topics,
and to actually see/feel/talk to the newest products
and vendors. Plan your time – look at the agenda,
download the app, give thought to what takeaways
you want to take home from the conference. Say
hi to people! People at #BlogHer16 are among the
friendliest you’ll meet. You’ll be amazed with how
many people you’ll have commonalities with, and
you’ll have a great time finding commonalities with
people you might not have expected. Talk to people,
make friends, make contacts, and absolutely ask
questions on what you are curious about. You are
taking the time to come to #BlogHer16 – maximize
that time - and most importantly, have fun!
boost your social media presence before you get
there. You’ll learn how to create killer headshots,
About pages, and business cards. And you’ll discover
ways to connect with fellow attendees before, during,
and after the conference.
#BLOGHER16 TWITTER LISTS
By now you are, hopefully, following the #BlogHer16
Twitter feed for the latest news and conversations
about the conference. But did you know we have
lists for the conference you can follow, too? We have
Twitter lists for #BlogHer16 Sponsors, the #BlogHer16
KATHY MORAN
Events Manager
@kathymoran
Advisory Board, and #BlogHer16 Attendees.
#BLOGHER16 CONFERENCE
FACEBOOK GROUP
The conference Facebook group is a platform for
NETWORK WITH YOUR FELLOW
ATTENDEES
forming connections among attendees ahead of the
conference, sharing ideas, and providing a supportive
environment that’s moderated by SheKnows staff, in
There will be meals, breaks, parties, sessions, and
which attendees can pose their conference-related
even an ice-breaking activity on-site to network with
questions. One of the very best things about this
your fellow attendees. But why wait until you’re in
group is that the veteran BlogHer attendees are
Los Angeles? We’ve got great opportunities for you
always willing to jump in and reassure our newbies,
before you even pack your bags.
who are never as alone as they think they are. Find
out more about the Facebook group here.
“This year will be my 10th BlogHer and, as a selfproclaimed professional dork and high-functioning
introvert, I feel it safe to say conferencing can be
real hard, yo! On the other hand, with the advent
of social media, networking and preparing for the
conference has become much easier. Are you going
to #BlogHer16? EXCELLENT! My best advice? Join
the Going to BlogHer Annual Conference group
on Facebook and please don’t forget to introduce
yourself – my friend Melisa is the moderator and
does an amazing job at keeping the group engaged.
She’s pretty awesome! Oh, and while you’re at it,
take advantage of downloading the conference’s
mobile app, but don’t forget to schedule yourself
some downtime to experience the amazing
conference venue, as well. Go ahead, step outside,
grab yourself a beverage, find a sunny spot and do
some serious people-watching, because you never
know who you might bump into, right? I’ll be the
one demonstrating the amount of skill it takes to trip
over air, yo!”
“Are you hesitating on getting that latest piece
of technology that you aren’t sure, a) you will
use, b) you want to spend the money on, or c)
that you REALLY need? I say go for it! Don’t wait
until a few days before the conference and then
pay a ridiculous amount of shipping to get it here
(hopefully) in time for you to leave. Treat yourself.”
From “5 Unconventional BlogHer ‘14 Tips That You
Simply Must Follow.” Read more on BlogHer.com.
JENNIFER EVERS
Logistics Manager
@AFewGoodJens
LIZ THOMPSON
Sponsor Experience Manager
@thisfullhouse
FOLLOW US DURING THE
CONFERENCE
We’re sharing info, videos, and pictures all during
the conference at @BlogHer and @SheKnows:
BlogHer Twitter
BlogHer Events Twitter
BlogHer Facebook
BlogHer Instagram
BlogHer Periscope
SheKnows Twitter
SheKnowsMedia Twitter
SheKnows Instagram
Snapchat: blogherevents
Q&A
HOW DO I PICK UP MY BADGE?
Registration, located outside the Platinum Ballroom,
will be open on Thursday at 3:00pm prior to Evening
at the Expo. Be sure to bring your ID to pick up your
badge. Your badge will include your preferred data
(that you entered during the registration process).
At the Registration desk you will also pick up your
badge holder, lanyard, commemorative pin, and
handout.
WILL THERE BE ROOM DROPS
THIS YEAR? HOW DO I MAKE
SURE I GET ONE?
Yes, we will have room drops at the conference this
HOW CAN I FIND OUT ABOUT
SPONSOR EVENTS AND
GIVEAWAYS?
Our sponsors have some amazing things in store for
you this year, and we know that you don’t want to
miss them. There are a number of ways to stay on top
of various sponsor promotions and activities: follow
@BlogHer, join the conference Facebook group,
read the conference newsletters, and download
the #BlogHer16 mobile app. And don’t forget to
subscribe to our Sponsor Twitter list.
WILL THERE BE WI-FI? PLACES
FOR ME TO PLUG IN?
year. Room drops are gifts from our sponsors that
the hotel staff places in your room for you. It’s always
nice to come back to your room after a hectic day
and have a little surprise waiting for you, isn’t it? So
There will be complimentary Wi-Fi for all attendees
how do you make sure you get one? You need to be
throughout the hotel, brought to you by TNT Good
booked under the #BlogHer16 room block at the JW
Behavior. You’ll also find charging stations in the
Marriott. The hotel will drop one item into every single
Expo Hall where you can lock your device while it’s
room, and 2 items into every double room. Adding
charging. Just be mindful of how long your device is
an extra person onto your room does not mean you’ll
there so your fellow attendees can use it, too.
get an item for every single person staying there (we
wish we could, but it’s just not logistically possible).
But hey! That’s what the Swag Exchange is for! Not
staying in our room block, or tripling or quadrupling
up in your room? Drop by the Swag Exchange and
pick up any of the items you missed. Also, please
note that hotel staff cannot enter your hotel room if
you’ve hung your “do not disturb” sign.
“If you are a gadget girl like me and you plan on
bringing your laptop, tablet, mobile device(s) and
other electronic awesome, make sure you have
back-up power. You gotta have juice to get through
the conference day. Who has time to find a power
outlet to charge up? Bring at least two external
battery packs with you. Oh, and don’t forget to
bring a power strip. There are never enough outlets
in your hotel room.”
LUCRECER BRAXTON
Events Programming Manager
@lucrecerbraxton
Q&A
WHAT DO I DO IF I HAVE A
QUESTION? WHAT IF I LOSE
SOMETHING?
Please consider the Registration Desk your concierge
and help center. There will be staff and volunteers at
the desk at all times throughout the conference. They
will be able to steer you in the right direction and will
be in direct contact with the entire conference staff
at all times. You can also flag down a SheKnows staff
member who can help you. We’ll be there with the
word “Staff” printed on all our badges to assist you
in whatever you need.
CAN I BRING MY HUSBAND /
WIFE/PARTNER/FRIEND/
CHILDREN ALONG?
Everyone, regardless of age or gender, is welcome
to register for the conference. However, only paid
registrants are allowed into the conference area
(although infants are allowed to accompany a parent
or guardian). Register your friends and family here.
WHAT WILL THE WEATHER BE
LIKE IN LOS ANGELES?
WHAT SHOULD I WEAR?
You should wear whatever makes you comfortable
and best represents you. Are you a jeans and t-shirt
person? Dresses and heels? With so many different
styles and tastes amongst our attendees, whatever
you choose to wear will be just fine. So be you!
The most important item of clothing though, is
your shoes! Even with all the conference activities
happening in close proximity, there’s still a lot of
walking and time spent on your feet, so make sure
your footwear is comfortable.
“Don’t worry too much about what to wear to the
conference. The important thing is to be yourself and
wear what you feel comfortable and confident in!
Everyone on the BlogHer team has their own
conference uniform. For me, it’s either comfy pants
and blouse or a dress with pockets (I don’t carry
a purse with me during the event), and flats. You
wouldn’t ever catch me in heels outside of the
conference, so I’m certainly not going to attempt
them when I’m on my feet all day long. That’s the
key. You can’t focus on all the great learning and
networking opportunities the conference provides
if you’re stuck in uncomfortable clothing, shoes that
are pinching, or feeling self-conscious.”
ERIN GROH
Director of Sponsor Experience
@erinrosegroh & @baddogrigby (Instagram)
August in LA is going to be sunny and beautiful, and
also warm. Remember though, the session rooms
will be air-conditioned, so you may want to bring a
light sweater, scarf, or a jacket to throw on over your
summer clothes.
Q&A
WHAT IS SHEKNOWS’ RELATIONSHIP
WITH THE SPONSORS?
We do everything we can to keep attendee costs to
a minimum, which includes supplementing costs for
attendees with sponsorships. Frankly, without our
generous sponsors, our events would not be possible.
Nor would they be as fun. Not only do sponsors help
“Here’s a tip that works for me. If you’re feeling your
introversion or social awkwardness or social anxiety
begin to descend and shut you down, look for
someone in the room who looks like you feel. Trigger
your inner empath (and inner host) and make it your
job to make that person feel seen and welcome.
When you find an external focus (in other words, get
out of your own head and your own way) magical
things can happen!”
defray the costs of the event, they provide many of
ELISA CAMAHORT PAGE
our conference “extras.” Stop by our Sponsors Page
BlogHer Co-Founder, SheKnows Media Chief
Community Officer
@ElisaC (Twitter)
@ElisaCP (Instagram
to see who will be joining us this year.
The official #BlogHer16 sponsors are supporting
the entire event and every attendee. You should be
aware that unofficial events that are not affiliated
with #BlogHer16 are considered outboard events.
“I challenge you to meet three new people over the
course of the two days and the three people can’t
be people you know – so get out there and meet
new friends! Who knows, it could be your next
business partner, sponsor, or best friend.”
LORI LUNA
General Manager, Events
I HAVE A SPONSOR HELPING TO
SEND ME TO BLOGHER; CAN I
HAND OUT SWAG ON-SITE?
Handing out swag or any other material within the
conference space is NOT permitted. We know that
many of this year’s attendees will have personal
sponsors helping them cover their costs for attending
the conference. If this applies to you, please be sure
to read our guidelines for Sponsored Bloggers,
which will be enforced onsite. Violators of this policy
will be given one warning, and thereafter will have
DO I NEED TO SIGN UP FOR
SESSIONS IN ADVANCE?
their pass revoked should they continue to violate
No, we don’t require attendees to sign up for sessions
SHOULD I BRING MY LAPTOP?
WHAT IF I DON’T HAVE ONE?
in advance. However, we do recommend creating
an itinerary for yourself in advance. Take a look
the guidelines.
through the conference agenda to see what piques
Laptops or tablets are encouraged, and there will
your interest and build a loose schedule for yourself
be free Wi-Fi throughout the conference space, but
(there’s a great scheduling tool in the mobile app for
they’re certainly not required. Laptops are great
you to do just that!).
for note-taking, blogging from the conference,
Q&A
and uploading all your fabulous photos, but some
And good news! Both Uber and Lyft pick up from all
attendees will find a laptop too heavy or cumbersome.
three airports.
It’s completely up to you. And remember, there’s a
handy note-taking tool in our mobile app, so you can
keep your session notes on the session description
pages – nice and organized.
Valet parking is available at the JW Marriott.
Overnight parking is $45 per day.
For daily commuters, we will have parking vouchers
for you to pick up at the Conference Registration
WHAT ARE THE PARTIES LIKE?
The conference receptions are informal, fun, and a
great way to unwind after a day of conferencing.
Desk. You will need one voucher per day (they will
be dated), and you’ll turn them in with your parking
ticket when you leave each night. Note that the
vouchers will be based on availability within the
We’ll kick things off on Thursday night with The Evening
hotel’s lot. There are other nearby parking garages
at the Expo. On Friday night, Merck for Mothers will
if the lot fills up.
host our Voices of the Year Reception, and Ann Imig
of Listen to Your Mother will be hosting the Open Mic
Salon. On Saturday night we’ll have our Closing Party.
If you arrive at the JW and leave before 5pm, the fee
will be $16.00 for the day with the voucher.
Remember, you’ll need a full conference or Networking
If you leave between 6pm-midnight, the fee will be
Pass to gain access to the Closing Party and receptions.
$20.00 for the day with the voucher. You can also
search for public transportation options here.
WHAT IF I DON’T KNOW ANYONE?
Don’t worry! Many attendees travel alone and
don’t know anyone before the conference. BlogHer
attendees are a friendly group and are eager to meet
new blogging buddies. Join the Facebook group and
Twitter lists and start meeting people ahead of time.
WHAT’S THE BEST WAY TO GET
TO THE JW MARRIOTT?
The JW Marriott is located in the heart of downtown
Los Angeles at 900 West Olympic Blvd. Whether
you’re flying into LAX, Long Beach, Burbank, or taking
“Other than making sure to wear comfortable shoes,
my most-often recommended conference tip is to
remember that you get out of it what you put in. In
other words, if you attend our conference with an
open mind, a great attitude, and a willingness to
meet people at whatever level you’re comfortable
(introverts: you can find your tribe too!), you’re
going to have a fabulous time, and go home with a
smile on your face, reflecting on your new friends,
your new knowledge, and all of the great memories
you created on site, inspired to take your projects to
the next level.”
MELISA WELLS
Social Media Researcher
@MelisaLW
SUBURBANSCRAWL.COM
the train in to Union Station, your travel time to the
hotel will be at the mercy of LA traf fic conditions.
Google maps and Waze are great tools to get up-todate traffic information and route recommendations.
ADVISORY BOARD
ANA L. FLORES
Founder & CEO, Latina Bloggers Connect, Inc &
#WeAllGrow Summit
VIEW MORE >>
DAVID KOVACH
SVP Global Entertainment Marketing, Citi
VIEW MORE >>
ANGELA CHAMBLISS
ELISA CAMAHORT PAGE
Director of Marketing, Best Buy
VIEW MORE >>
Chief Community Officer, SheKnows Media
VIEW MORE >>
AYINDE HOWELL
ELISSA MURPHY
Chef & Founder, ieatgrassdotcom
VIEW MORE >>
Vice President of Engineering, Google
VIEW MORE >>
BARB DYBWAD
ELLEN GUSTAFSON
Technology Communicator
VIEW MORE >>
Author & Social Entrepreneur
VIEW MORE >>
BEA PEREZ
Chief Sustanability Officer, The Coca-Cola
Company
VIEW MORE >>
EMILY DELLA MAGGIORA
Vice President Data Services, Qterics
VIEW MORE >>
BEATRIZ ACEVEDO
ERIN KOTECKI VEST
Co-Founder and President, mitú
VIEW MORE >>
Blogger, Political Consultant, and Disability Advocate
VIEW MORE >>
BETTINA SHERICK
FEMINISTA JONES
Founder, Hollywood In Pixels, Inc.
VIEW MORE >>
Editor, SheKnows Media, and Co-Founder, Women’s
Freedom Conference
VIEW MORE >>
BLAKE MCKINNEY
GINA BIANCHINI
Principal, latitude/The Richards Group
VIEW MORE >>
Founder and Chief Executive Officer, Mightybell
VIEW MORE >>
CARLEY KNOBLOCH
JAMIE KANTROWITZ
Digital Lifestyle Expert
VIEW MORE >>
Venture Partner, Mesa Ventures
VIEW MORE >>
CAROLE DIARRA
JENNIFER GLEN
Vice President of Marketing, L’Oréal USA
VIEW MORE >>
Vice President, Midwest and West Coast Sales,
SheKnows Media
VIEW MORE >>
CHRIS GARBOSKI
JESS WEINER
Manager, Nestlé Kitchens
VIEW MORE >>
CEO, Talk to Jess
VIEW MORE >>
COURTNEY NICHOLS GOULD
Co-Founder and Co-CEO, SmartyPants, Inc.
VIEW MORE >>
JOAN SULLIVAN
Chief Executive Officer,
Partnership for Los Angeles Schools
VIEW MORE >>
ADVISORY BOARD
JOANNA BLOOR
MANDANA DAYANI
Co-Founder, The Amplify Lab
VIEW MORE >>
Chief Brand Officer, Everything But The House
VIEW MORE >>
JODY GERSON
Chairman and CEO,
Universal Music Publishing Group
VIEW MORE >>
MENAKA GOPINATH
President, Ipsos SMX NA
VIEW MORE >>
JORY DES JARDIN
MEREDITH CHIN
BlogHer Co-Founder and Entrepreneur
VIEW MORE >>
Head of Brand & Culture, LiveList
VIEW MORE >>
JURNEE SMOLLETT BELL
MICHELLE JUBELIRER
Actress/Activist
VIEW MORE >>
COO, Capitol Music Group
VIEW MORE >>
KARA BERKLICH WEBER
MORRA AARONS-MELE
Founding Partner, Brilliant Ventures
VIEW MORE >>
Founder, Women Online
VIEW MORE >>
KATHY RING
RACHEL SHECHTMAN
President and COO, Starcom LA
VIEW MORE >>
Founder, STORY
VIEW MORE >>
KELLEY SKOLODA
Partner/Director, Marketing to Women/Moms,
Ketchum
VIEW MORE >>
SARAH BROKAW
Author, Psychotherapist, and Podcast Host
VIEW MORE >>
KIMBERLY BRYANT
SARAH MICHELLE GELLAR
Founder and Executive Director, Black Girls CODE
VIEW MORE >>
Actress and Co-Founder, Foodstirs
VIEW MORE >>
KRISTIN HYLEK
Manager, Alliances & Brands, PR & Brand
Engagement, McDonald’s USA
VIEW MORE >>
SARAH PENNA
Head of Awestruck
VIEW MORE >>
LISA STONE
SHANNON PRUITT
BlogHer Co-Founder and Entrepreneur
VIEW MORE >>
President, The Story Lab
VIEW MORE >>
LORI SCHWARTZ
SAMANTHA SKEY
Co-Founder and Chief Technology Catalyst,
StoryTech™
VIEW MORE >>
President and Chief Revenue Officer,
SheKnows Media
VIEW MORE >>
MADELINE DI NONNO
CEO, Geena Davis Institue on Gender in Media
VIEW MORE >>
SPONSORS
DIAMOND SPONSOR
TNT
PLATINUM SPONSORS
Amazon’s One Mississippi
Dove
GoDaddy
herbalife.com
merckformothers.com
GOLD SPONSORS
gorving.com
moretomigraine.com
SPONSORS
SILVER SPONSORS
BRONZE SPONSORS
SPONSORS
EXHIBITORS
SPONSORS
EXHIBITORS
SUPPORTING
Let chocolate do the talking
SPONSORS
MEDIA + EVENT PARTNERS
SPEAKERS
AISHA TYLER
Voices of the Year,
Brought to You by Merck for Mothers
AKILAH HUGHES
ALEJANDRA RAMOS
Smoothiefreak
It’s Akilah, Obviously!
Food & Lifestyle Expert, Blogger, and
TODAY Show Tastemaker
Always Order Dessert
Heart & Soul | Comedy for Social Change
Publishing & Writing | Content Creation for
the Mobile and Digital Attention Span
ALEX REGALADO
ADDA BIRNIR
AMANDA RETTKE
Co-Founder / TWIGGHowTo.com
TWIGG How-To
Founder of Skillcrush
Skillcrush
owner, iambaker
i am baker
Heart & Soul | #TheFWord - Feminism
Across Generations
The Pitch: Competitor
Tech & Tools | Facebook and Snapchat Best
Practices
ANGÉLIQUE ROCHÉ
ANITA EDGE
ANNE HOGAN
Senior Director, External Affairs, Ms.
Foundation for Women
Ms. Foundation for Women
Chief Enchilada / Denver Green Chili
Denver Green Chili
AnneHogan.net
Across Generations
Open Lab | Geek Lab: Using Pinterest Ads
Open Lab | Geek Lab: Don’t Miss the Boat
on Email Marketing
SPEAKERS
APRIL REIGN
ARNEBYA HERNDON
ASHLEY CARUFEL
#OscarsSoWhite Creator
ReignOfApril.com
Arnebya.com
PBS Food
PBS Food
Open Lab | Writing Lab: Editing skills
Heart & Soul | Use Your Platform to Smash
the Patriarchy, White Supremacy and Other
Forms of Oppression From the Inside and
Out
Open Lab | Geek Lab: How (and Why) to
Use The List App
ASHLEY PARRISH
AYINDE HOWELL
BARB DYBWAD
Executive Producer, TODAY Digital
Today.com
Author/ ieatgrassdorcom
Ieatgrass
Publishing & Writing | DIY Book Distribution,
Promotion and Publicity
Business Development Director
at Future US
Civic Vision
Publishing & Writing | Behind the Curtain on
Blog to Book, from the Publisher POV
BARIKA EDWARDS
BOB MCNEIL
BRANDI RILEY
Leadership Development Coach
Coaching Leaders
SheKnows Media
Mama Knows It All
Heart & Soul | What It Means to be an Ally
in 2016
Mind Your Business | Grow Your Influence
with a Social Media Strategy and Plan
SPEAKERS
CARLEY KNOBLOCH
CATHERINE MCCORD
CERENTHA HARRIS
Carley K.
Carley K.
weelicious
Mom.me
Mom.me
Hatch Labs | Mind, Body & Money Basics
AV Club | Podcasting vs. Vlogging
Smackdown: Which is Right For You if You
Can Only Choose One?
CHAD HODGE
CHLOE SPENCER
Creator, showrunner and executive
producer of TNT’s “Good Behavior”
TNT
Millennial Entrepreneur and SEO
Consultant
www.ChloeSpencer.com
Welcome
Open Lab | Geek Lab: Helping Kids Make
Websites
CHRISTIE GLASCOE CROWDER
ChatterBox Christie
Open Lab | Writing Lab: Remembering
How To Write
CLAIRE BIDWELL SMITH
CORA HARRINGTON
COURTNEY MACAVINTA
Claire Bidwell Smith
Founder and Editor in Chief
The Lingerie Addict
CEO, The Respect Institute
The Respect Institute
Mind Your Business | Monetizing Your Smallto-Medium Blog, Including Hyper-Local
Tactics
Publishing & Writing | Crafting Your Memoir
or Personal Story for Online and/or Future
Publication
SPEAKERS
COURTNEY NICHOLS GOULD
DANIELLE FAUST
DEB KADETSKY
Co-Founder/ Co-CEO/ SmartyPants, Inc.
OK, Dani
The Pitch: Judge
Open Lab | Geek Lab:Using Blab
VP Audience Development,
SheKnows Media
Tech & Tools | SMO: Drive Traffic to Your Site
Using Social Media
DENENE MILLNER
DEVA DALPORTO
DIOR VARGAS
Editor/MyBrownBaby.com
MyBrownBaby
MyLifeSuckers
MyLifeSuckers
Latina Feminist Mental Health Activist
diorvargas.com
DJ FULANO
Deejay
DJ Fulano
Closing Party at The Conga Room at L.A.
Live
DOROTHEA BOZICOLONAVOLPE
Social Espionage, LLC
www.socialespionage.com
in 2016
ELLYN FISHER
The Ad Council
The Ad Council
Tech & Tools | Best Practices for Visual
Storytelling in Social Media
SPEAKERS
ERIKA NICOLE KENDALL
EVA SMITH
EVELYN NGUGI
A Black Girl’s Guide To Weight Loss
Content Producer & Tech Entrepreneur
Eva Smith
Social Media Manager / TextureMedia
NaturallyCurly.com
Open Lab | Business Lab: How to Market
Your Content Creation Services
Mind Your Business | Diversify Your
Compensation Streams: Passive vs. Active
vs. Non-Monetary Compensation
EVETTE VARGAS
GABRIELLE PELICCI PH.D.
GABY DALKIN
CEO, Multiplatform Storyteller / Digital
Reign
Digital-Reign
Founder of Women-in-Wellness.com
Women in Wellness
What’s Gaby Cooking
What’s Gaby Cooking
Tech & Tools | Facebook and Snapchat Best
Practices
GENIA STEVENS
GRACE HWANG LYNCH
HEATHER GOLD
Belwah Media
Belwah Media
BlogHer News & Politics Editor
HapaMama
heathergold.com
Open Lab | Geek Lab: Hands On with
Periscope/Facebook Live
Out
Tech & Tools | Virtual Reality / Augmented
Reality: Getting in the Game
Heart & Soul | Keeping Friends During a
Heated Political Season
SPEAKERS
HEATHER HARDY
HEIDI NAZARUDIN
JADAH SELLNER
Boxer
Heather Hardy
The Blogger Babes
The Ambitionista
Simple Green Smoothies, LLC
www.jadahsellner.com
Closing Keynote | NextGen Feminists
in the Public Eye
Publishing & Writing | How to Mine Your
Body of Work to Make Short, “Snackable”
Content
JAMIA WILSON
JAMIE KANTROWITZ
JASMIN SINGER
Executive Director,
Women, Action & the Media
Women, Action, & The Media
Vrse
www.vrse.com
medium.com/@Jamiesk
Co-Host, Our Hen House
Our Hen House
Across Generations
in 2016
JASMINE BANKS
JEANNA KADLEC
JENN FISHKIND
JustJasmine Blog
Founder, Bluestockings Boutique;
Founder, Girlboss Woo
Girlboss Woo
Princess Pinky Girl
Princess Pinky Girl
in 2016
Open Lab | Writing Lab: How to Write
LGBTQ-Friendly Copy
SPEAKERS
JENNIFER EVERS
JENNY FELDON
JENNY YANG
SheKnows Media
Me, Myself and Jen
Story & Soul
Story & Soul
Disoriented Comedy
jennyyang.tv
Tech & Tools | SMO: Drive Traffic to Your Site
Using Social Media
Publication
JESS SANFILIPPO
JESS WEINER
SHUGGILIPPO
SHUGGILIPPO
CEO of Talk to Jess
www.jessweiner.com
AV Club | DIY Vlogging: Tips and Tricks for
Quick Video Blogging Results
in the Public Eye
JESSICA LAHEY
DR. JESSICA SHEPHERD
JESSICA KUPFERMAN
j/k media agency
She Podcasts
AV Club | Podcasting Best Practices
JESSICA WOODBURY
New York Times
Jessica Lahey
CJ Affiliate
Don’t Mind the Mess
Tactics
SPEAKERS
JILLIAN LAUREN
DR. JOHN AGWUNOBI
Jillian Lauren
Chief Health & Nutrition Officer
Herbalife
Publication
JULIE ROSS GODAR
Executive Editorial Director,
SheKnows Media
SheKnows Experts
corporate.sheknows.com
JORY DES JARDIN
BlogHer Co-Founder
Saturday Lunch, brought to you by Herbalife
Saturday Lunch Conversation with
Lucy McBath
JURNEE SMOLLETT-BELL
KANDEE JOHNSON
in the Public Eye
Beauty Influencer
kandeejohnson
AV Club | Managing Your YouTube: Best
Practices for Promotion and Distribution
Mind Your Business | Owning Your Expertise
KATHY CANO-MURILLO
KEISHA REED
KELLEY SKOLODA
CraftyChica.com
Crafty Chica
K.Reed Digital
City Girl Goes Digital
Partner/Director, Ketchum
Ketchum.com
Open Lab | Geek Lab: Mining Google
Analytics
Across Generations
SPEAKERS
KEREN TAYLOR
KIM KARDASHIAN WEST
KIMBERLEY BLAINE, MA, LMFT
Executive Director
WriteGirl
TIME’s 100 Most Influential, Business
Mogel, Pop-Culture Phenom
Kim Kardashian West
Megan Media & TheGoToMom.com
The Go-To Mom
Out
Friday Lunch Keynote with
Kim Kardiashian Wes
KRISTEN FRANTZ
LAIN EHMANN
LATHAM THOMAS
Vice President of Sales and Marketing
Berrett-Koehler Publishers
hlainehmann.com
Wellness Maven, Doula, and Founder
Content
Mama Glow
Friday Lunch | Q&A With Sheryl Crow &
Keynote With Kim Kardashian West
LAUREL MOGLEN
LAUREN ANTONOFF
LAUREN LUMSDEN
Content Creator
Senior Vice President of Presence and
Commerce
Site Director / The Scene, Conde Nast
Entertainment
The Scene
Go Daddy
The Pitch: Judge
SPEAKERS
LINDSAY VALDEZ
LISA SKEETE TATUM
LIZZ PORTER
SEO Manager / SheKnows Media
Tech & Tools | SEO: Get Your Content
Discovered in Search
CEO, Landit
Landit
Tech Writer
More Than Thursdays
The Pitch: Judge
Hatch Labs | Make Your Own Movie
LIZZA MONET MORALES
LORI H. SCHWARTZ
LORRAINE AKEMANN
@xoxoLizza
My Life As Lizza - xoxo, Lizza
StoryTech
The Tech Cat Show
Moms With Apps
Moms With Apps
AV Club | Periscope and Other Live
Broadcast Tools
Open Lab | Business Lab: Build a Stellar
Resume
LUCRECER BRAXTON
LUCY MCBATH
LUVVIE AJAYI
SheKnows Media
Hello Friend Podcast
Activist, Mother, and Spokeswoman
Awesomely Luvvie
Awesomely Luvvie
AV Club | Podcasing vs. Vlogging
Smackdown: Which is right for you if you
can only do one?
Mind Your Business | Crafting Your Pitch and
Cracking the Media Code
Saturday Lunch Conversation with
Lucy McBath
SPEAKERS
LYNN CHEN
MAJORA CARTER
MARIA RIBAS
The Actor’s Diet
CEO, StartUp Box
AV Club | DIY Vlogging: Tips and Tricks for
Quick Video Blogging Results
The Pitch: Judge
Stonesong
Cooks & Books
MARIE DENEE
MARIE SEGARES
MATT CHERRY
The Curvy Fashionista
The Curvy Fashionista
Underground Crafter/Creative Yarn
Entrepreneur
Underground Crafter
Creative Yarn Entrepreneur
CEO & Founder
iBlog magazine
MATT MCGORRY
in the Public Eye
Open Lab | Business Lab: Leveraging
LinkedIn
MAURA WALL HERNANDEZ
Senior editor, mom.me
The Other Side of The Tortilla
mom.me
Open Lab | Geek Lab: Mining Google
Analytics
MAYIM BIALIK
Saturday Lunch Keynote | Mayim Bialik
SPEAKERS
MICHELLE DOWELL-VEST
MONA DARLING
MORGAN SHANAHAN
A Gurlz Guide
A Gurlz Guide
Darling Propaganda
Darling Propaganda
Senior Editor, BuzzFeed
The818.com
Out
MORRA AARONS-MELE
NAAMA BLOOM
NILE FLORES
Founder, Women Online
Women and Work
Senior Vice President of Integrated
Marketing
SheKnows Media
Out
The HelloFlo Wine & Gyn Kick-Off
Conversation
Blondish.net
Open Lab | Geek Lab: Improve Your
WordPress, Security Implementation
Open Lab | Geek Lab: Learn WordPress
Basics
PAULA RIZZO
PENNY SANSEVIERI
RACHEL HOLLIS
Lights, Camera, Expert
List Producer
CEO
www.amarketingexpert.com
The Chic Site
The Chic Site
Content
SPEAKERS
RACHEL MATOS
RACHEL MEYER
RAMOU SARR
latina bloggers connect
theartmuse.me
Director of Content & Digital Analysis /
Medical Marketing Solutions
www.medmarketing.co
Podcaster & Other Things / Black Girls
Talking
Black Girls Talking
Open Lab | Geek Lab: SEO Site Evaluation
on Saturday Afternoon
RITU NARAYAN
ROBIN CATALANO
RYAN BELL
Zum
Robin Catalano Freelance Writing &
Editing
Robin Catalano Freelance Writer & Editor
Partner BackLamp LLC
Ryan Anderson Bell
Open Lab | Writing Lab: Editing Skills
AV Club | Periscope and Other Live
Broadcast Tools
SALLIE KRAWCHECK
SAMANTHA SKEY
SARAH AUERSWALD
Ellevest
Ellevest
President and Chief Revenue Officer
SheKnows Media
MomsLA
MomsLA
The Pitch: Host
Saturday Lunch Keynote | Mayim Bialik
Tactics
SPEAKERS
SARAH BROKAW
SARAH HILL
SARAH PENNA
Psychotherapist
sarahbrokaw.com
CEO, StoryUP VR
StoryUP VR
Awestruck
Awestruck
HelloFlo Wine & Gyn Kick-off Conversation
SARAH MICHELLE GELLAR
SHANA MEYERSON
SHERYL CROW
CEO, Foodstirs
mini yogis
mini yogis yoga for kids
Sheryl Crow
Foodstirs
Friday Lunch Q&A
Morning Keynote | Sarah Michelle Gellar
Hatch Labs: Teen/Tween Yoga Skills for Life
on Saturday Morning
SHIRA LAZAR
STACY CALVERT
STACY KATZ
What’s Trending
What’s Trending
Digital Storyteller
stacyjillcalvert.com
Co-Founder Not Parent Approved
www.notparentapproved.com
The Pitch: Judge
Hatch Labs | Make Your Own Movie
SPEAKERS
STEPHAN SPENCER
STEPHANIE CHANDLER
Coauthor, The Art of SEO
StephanSpencer.com
Nonfiction Authors Association
Nonfiction Authors Association
Tech & Tools | SEO: Get Your Content
Discovered in Search
STEPHANIE LIEBOLD
Travelcraft Journal
Open Lab | Geek Lab: Mobile-Ready Blog
Review on Saturday Morning
SUGAR JONES
SUSAN GETGOOD
SUSAN KAPLOW
Live the Sweet Life
SVP Influencer Marketing
SheKnows Media
Chief Content Officer
SheKnows Media
Content
TAI BEAUCHAMP
TANYA VAN COURT
TAZ AHMED
Founder
thetailife.com
CEO and Founder, SOW
iSow
#GoodMuslimBadMuslim Podcast
TazzyStar
The Pitch: Judge
SPEAKERS
TERRI TRESPICIO
TIFFANY PHAM
TIFFANY ROMERO
co-founder, Lights Camera Expert
Terri Trespicio
CEO and Founder of Mogul
Mogul
Mind Your Business | Owning Your Expertise
President of Influencer Management,
Sway Group
Sway Group
Open Lab | Business Lab: Making a Kick-Ass
Media Kit
TRACY VISELLI
WHITNEY WHITE
Senior Communications Advisor
The Background Music
Naptural85
Naptural85
XENIA GALAVIZ
YOLO SPINKS
YVONNE CONDES
ZAHRA ALJABRI
YOLOSpin Media
YOLOSpin Media
Editor and Co-Founder of MomsLA
MomsLA
Co-Founder Mode-sty
Mode-sty
Tactics

Official #BlogHer16 Conference Guide

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