conference may 22–24, 2012

C O N F E R E N C E
MAY 22–24, 2012
&
C O N F E R E N C E P RO G R A M
M AY 2 2 - 2 4 , 2 0 1 2
Event Schedules
Day 1: Tuesday, May 22 at St. Norbert College
Program Schedule...............................................................................................................................8
Day 2: Wednesday, May 23 at St. Norbert College
Morning Program Schedule.................................................................................................................9
Afternoon Program Schedule...............................................................................................................9
Evening Program Schedule...............................................................................................................11
Day 3: Thursday, May 24 at Lambeau Field
Program Schedule.............................................................................................................................11
This schedule is preliminary and subject to change. Please refer to the room assignments insert and see
addendum for updates – complete and updated session and track details will be posted as they become
available online at www.snc.edu/sportandsociety/schedule.html.
Conference Information and Speaker Bios
Welcome..............................................................................................................................................2
About St. Norbert College....................................................................................................................3
Lambeau Field and Green Bay Packers Hall of Fame...........................................................................4
Thomas Kunkel, St. Norbert College....................................................................................................5
Mark Murphy, Green Bay Packers........................................................................................................6
Wayne Larrivee....................................................................................................................................7
Dr. Kevin G. Quinn...............................................................................................................................7
Exhibits...............................................................................................................................................8
Films...................................................................................................................................................8
Allan H. (Bud) Selig...........................................................................................................................12
Rolf Johnson......................................................................................................................................12
George Bodenheimer.........................................................................................................................13
The Rev. Dr. Rowland De Peaux, O.Praem..........................................................................................13
Carl Vogel..........................................................................................................................................14
Marti Wronski....................................................................................................................................14
Ahman Green....................................................................................................................................15
Bryce Paup........................................................................................................................................15
Cliff Christl.......................................................................................................................................16
Ron Wolf............................................................................................................................................16
Bob Harlan........................................................................................................................................16
Supporting Sponsors.........................................................................................................................17
Directions and Map...........................................................................................................................18
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Greetings!
As presidents of two storied institutions, we welcome you to
“A Mirror of Our Culture: Sport and Society in America.”
St. Norbert College and the Green Bay Packers are proud to cosponsor
this second national conference on sport and society. It is the result of a
unique partnership between an NFL team and an institution of higher
education, and is being held both on the St. Norbert College campus and
at historic Lambeau Field.
This is not the only partnership between our two institutions. For more
than 50 years, St. Norbert College has hosted the Green Bay Packers
training camp, making it the longest-standing training camp relationship
in the NFL.
Sports academics and practitioners from around the country are here to
present their papers. The conference also features gallery exhibits and films.
Please take some time to look over the program. We welcome you to take
full advantage of the conference and to spend some time touring our campus
and stadium.
We are happy that you are joining us for our second national conference!
Thomas Kunkel
President,
St. Norbert College
Mark Murphy
President and CEO, Green Bay Packers
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Fast Facts
A Catholic liberal arts college founded
in 1898 by the Norbertine order
Residential campus located on
100+ acres beside the Fox River
in De Pere, Wis.
Approximately 2,200 undergraduate
and graduate students from 26 states
and 35 foreign countries.
Student/faculty ratio: 14.1 to 1
Full-time instructional faculty: 139
Percent of faculty with a doctorate, first
professional or other terminal degree: 87%
Placement: More than 91% of students
are employed or attending grad school
within 9 months of graduation
Named one of “America’s Top 100
Colleges” by Forbes Magazine for 2011
Named to the John Templeton
Foundation Templeton Honor Roll
for Character-Building Colleges Ranked by U.S. News & World
Report as one of the “Best National
Liberal Arts Colleges”
President: Mr. Thomas Kunkel
Motto: “Docere Verbo et Exemplo”
(To Teach by Word and Example)
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About St. Norbert College
Lambeau Field
St. Norbert College is the only college in the world affiliated with the
Norbertine order.
One of the National Football League’s most revered stadiums this year begins its
56th season. Lambeau Field is the league’s longest continuously occupied stadium –
10 years more than the next-closest, Qualcomm Stadium in San Diego. In pro
sports, only Fenway Park (Boston Red Sox) and Wrigley Field (Chicago Cubs)
have been used longer.
As an academic institution, our community is rooted in the Norbertine ideal
of communio, which is characterized by mutual esteem, trust, sincerity, faith
and responsibility. Communio is lived through open dialogue, communication,
consultation and collaboration – the spirit in which we undertake this conference.
St. Norbert students learn and grow in an environment of excellence. They
enjoy small classes with committed faculty, collaborative research and internship
opportunities, and a robust Honors program. They pursue thirty different majors,
including communication, education and business administration. They encounter
a wealth of opportunities to lead, to learn through service, and to engage in culture
and the arts. They are global in perspective, studying in over 35 countries, and
welcoming fellow students from over 30.
St. Norbert College features 21 men’s and women’s sports teams. In the 2010-2011
academic year, the college won conference championships in men’s and women’s
basketball, women’s hockey and volleyball and men’s ice hockey. The men’s ice
hockey team won its second consecutive NCAA Division III title.
The Norbertines
St. Norbert founded the Norbertine order in Prémontré, France, in 1120. The
order ultimately became a distinguished community of priest-scholars and teachers
who established a long-standing tradition of excellence in education. Today, the
Norbertine order consists of a number of abbeys throughout the world including
one in De Pere. The Norbertine heritage is the cornerstone on which St. Norbert
College was established, and it continues to be reflected in the educational mission
of the college today.
Vice president Richard Nixon and NFL commissioner Bert Bell attended the
dedication of what was then known as City Stadium on Sept. 29, 1957. The Packers
beat the Chicago Bears, 21-17. The facility was renamed Lambeau Field after
E.L. “Curly” Lambeau, the Packers’ founder and first coach, died in 1965.
Originally built for $960,000 (a cost shared equally by the Packers Corporation
and the city of Green Bay), there have been eight seating additions that increased
capacity from 32,150 to 73,142.
The most recent addition was part of a dramatic facelift that added amenities
and attractions and turned Lambeau Field into a year-round destination.
The $295 million redevelopment was financed jointly by the city of Green Bay,
county taxpayers, the Packers and the NFL. It was rededicated on Sept. 7, 2003,
at a game against longtime rival Minnesota.
The renovation saved the original seating bowl and bench seats. Additions included
the five-story Lambeau Field Atrium, the Packers Hall of Fame, restaurants and
two 14-foot-tall bronze statues of Curly Lambeau and coach Vince Lombardi.
Green Bay Packers Hall of Fame
Fans can see, touch and feel more than 80 years of team history in the
25,000-square-foot Green Bay Packers Hall of Fame. Exhibits include
four Super Bowl trophies, a re-creation of Vince Lombardi’s office,
countless videos and a huge children’s area that lets little fans know
what it’s like to be a Packer by putting on a uniform, throwing passes,
kicking field goals and more.
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Thomas Kunkel
Mark Murphy
Thomas Kunkel became president of St. Norbert College in July 2008. Prior to
becoming St. Norbert’s seventh president, Kunkel served eight years as dean of the
Philip Merrill College of Journalism at the University of Maryland. He also was
president of American Journalism Review, the college’s national magazine. Before
that, Kunkel was director of Maryland’s Knight Center for Specialized Journalism.
When Mark Murphy became the Green Bay Packers’ 10th president and CEO
in January 2008, he came with a well-rounded background that includes a law
degree, an M.B.A. in finance, eight years’ experience as an NFL player, 16 years
as director of athletics at two universities, and three years as a trial attorney with
the U.S. Department of Justice.
Kunkel became the youngest top editor in Knight-Ridder history at age 29 when
he was named executive editor of the Columbus (Ga.) Ledger-Enquirer. He also
worked for the Miami Herald, the New York Times, the Cincinnati Post and the
San Jose Mercury News, and was editor and publisher of Arizona Trend magazine.
Since then, Murphy has restructured the Packers’ management, an approach that
included creating a senior leadership staff and developing the new Ray Nitschke Field.
President, St. Norbert College
Kunkel has written or edited five books, including “Genius in Disguise,” the
critically praised biography of New Yorker editor Harold Ross; “Enormous Prayers:
A Journey into the Priesthood,” an ethnographic portrait of 28 Catholic priests;
and “Letters from the Editor,” a compilation and analysis of letters by Ross.
As editor and director of the Project on the State of the American Newspaper,
Kunkel worked for two years with Gene Roberts on an in-depth examination
of the newspaper industry, which he updated into a two-volume anthology.
Kunkel chaired the national committee of the Accrediting Council for Education
in Journalism and Mass Communications, and in 2007-08 was president of the
Association of Schools of Journalism and Mass Communication. He has chaired
accreditation reviews of such nationally prominent journalism programs as
Columbia, Syracuse, Berkeley, Florida and Southern California. The Scripps
Howard Foundation named him Journalism Administrator of the Year in 2006.
Kunkel was born and raised in Evansville, Ind. He has bachelor’s (political science)
and master’s (humanities) degrees from the University of Evansville. He and his wife,
Debra, have four grown daughters.
President and Chief Executive Officer, Green Bay Packers
Murphy serves on the NFL’s Management Council Executive Committee, the
owners’ team that negotiated with the NFL Players Association for the most recent
collective-bargaining agreement.
As director of athletics at Northwestern University (2003-08), Murphy oversaw a
19-sport program that won eight individual national championships and three NCAA
team titles. The football team played in two bowl games after appearing in just four prior
bowl games. Northwestern’s NCAA graduation success rate was 98 percent, tied for best
in the nation with Notre Dame and Navy according to October 2007 data.
While he was director of athletics at his alma mater, Colgate University in Hamilton,
N.Y. (1992-2003), the football program went from 0-11 in 1995 to three consecutive
appearances in the NCAA Division I-AA playoffs.
Murphy, an All-Pro safety for the Washington Redskins, was named one of the team’s
70 Greatest Players and to its 50th Anniversary Team. As a player, he was assistant
executive director of the NFL Players Association and hosted a weekly radio show.
He also was a sports commentator for National Public Radio (1983-92) and the
Anheuser-Busch Radio Network (1986-88).
Murphy is involved with Big Brothers Big Sisters, is on the board of directors of the
Positive Coaching Alliance and actively supports foster-care services in Brown County.
He and his wife, Laurie, have four children.
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Conference Host and Welcome Address
Wayne Larrivee
“Voice of the Packers” on the Packers Radio Network
Wayne Larrivee has just finished his 13th season as the “Voice of the Packers”
on the Packers Radio Network.
Larrivee, who grew up as a fan of the Packers in his native Lee, Mass., enters his
34th consecutive year broadcasting NFL games, having joined Green Bay’s broadcast
team after 14 seasons as the radio voice of the Chicago Bears (1985-98) on WGN
and WMAQ Radio in Chicago.
Earlier, he had done play-by-play of Kansas City Chiefs games for seven years
(1978-84) on KCMO Radio in Kansas City. Known for his thorough preparation
and his moderated, yet enthusiastic, call of the action, Larrivee’s more-recent credits
also include play-by-play for Big Ten Conference football and basketball for the
Big Ten Network and ESPN Regional, co-hosting the nationally syndicated Pro
Football Weekly radio program the past 20 years, and calling games for Chicago
Cubs baseball. He also served as play-by-play announcer of Chicago Bulls basketball
on WGN-TV from 1991-2008 and for NCAA basketball on Westwood One/CBS
Sports Radio.
A 1977 graduate of Emerson College in Boston, he was awarded the school’s
Alumni Achievement Award in June 2005.
Exhibits
D AY 1 : Tuesday, May 22, 2012
The Bases Loaded Series
By Brian Lindstrom
St. Norbert College
The Baer Gallery will feature “The Bases Loaded Series”
by Brian Lindstrom. Brian is a graphic designer who has
worked with companies that are established leaders in their
field and small start-ups alike to help build their brand and
design story. He is currently in his final year of the M.F.A.
program at the University of Wisconsin-Madison.
Pre-Registration “The Bases Loaded Series” is an exploration of conceptual
graphic design and storytelling using American baseball
as the vehicle. The concepts are driven home with the
relationship of text and image, and the process is 100%
hand-done. The work in this series tackles issues that have
been pivotal to the game of baseball and reflective of our
American society.
Super Bowl Ring Exhibit
Rings from Super Bowls I, II, XXI and XLV will be
featured in the Godschalx Gallery, located in the Bush
Art Center.
Note: This exhibit is open to registered conference attendees only.
3-4 p.m.
Walter Theatre Lobby, Abbot Pennings Hall of Fine Arts
Welcome and Kick-off to the Conference
4-5:30 p.m.
Michels Commons Ballroom
“What the Packers Mean to Green Bay and Wisconsin”
Speaker:
Wayne Larrivee, “Voice of the Packers”
on the Packers Radio Network
Sports Exhibit: Super Bowl Rings Display and Reception “The Making of the Packers’ Super Bowl Rings”
5:30-7 p.m.
Robert and Carol Bush Art Center Galleries
Film Screenings
“Super Bowl XLV” 8-10 p.m.
Fort Howard Theater,
F.K. Bemis International Center
“Not Just A Game: Power, Politics and American Sports” Mulva Library Presentation Room,
Room 101
Films
“Super Bowl XLV”
Green Bay has won more championships than any franchise
in NFL history. But their victory in Super Bowl XLV may
have been the most challenging; it marked the first time a
sixth-seeded NFC team ever reached the big game.
Conference Director
Dr. Kevin G. Quinn
St. Norbert College
Dr. Kevin G. Quinn has been at St. Norbert College since 1994. He earned a
B.S. in 1983 in physics and mathematics from Loyola University in Chicago,
an M.B.A. in marketing and economics from the University of Illinois-Chicago
in 1989, and a Ph.D. in energy and environmental economics from UIC in 1995.
Dr. Quinn has worked frequently as a consultant on economics policy and other
issues. He was president of the Illinois Economic Association during 2008-09.
He currently hosts the “Conversations from St. Norbert College” television
program, and does a monthly “Econ 101” call-in program on Ben Merens’ “At
Issue” show on Wisconsin Public Radio. He has written two books, “Sports and
Their Fans” (McFarland, 2009) and “The Economics of the National Football
League” (Springer, 2012).
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From NFL Films, this presentation highlights the most
memorable moments of the season, from opening day
right through the world championship celebration,
showcasing the Packers’ high-flying pass offense and its
best-in-the-conference defense.
“Not Just A Game: Power, Politics and American Sports”
By Dave Zirin and Jeremy Earp
We’ve been told again and again that sports and politics
don’t mix, that games are just games and athletes should
just “shut up and play.” But according to Nation magazine
sports editor Dave Zirin, this notion is just flat-out wrong.
In “Not Just a Game,” the powerful 2010 documentary
based on his bestselling book “The People’s History of
Sports in the United States,” Zirin argues that far from
providing merely escapist entertainment, American
sports have long been at the center of some of the
major political debates and struggles of our time.
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D AY 2 : Wednesday, May 23, 2012
St. Norbert College
SPORTS BUSINESS Session Chair:
Keith Sherony, Visiting Professor of
Bemis 20AB
Economics, St. Norbert College
MetaSWOT: A Strategic Planning Tool for Sports Teams
~ Morning Events ~
Ravikant Agarwal, Paul Bursik, Wolfgang Grassl and Joy Pahl,
St. Norbert College
Registration and Coffee
A National Event-Ticket Law?
8-9 a.m.
Walter Theatre Lobby, Abbot Pennings Hall of Fine Arts
Welcome and Introductions
9-9:15 a.m.
Walter Theatre, Abbot Pennings Hall of Fine Arts
Emcee: Wayne Larrivee, “Voice of the Packers”
on the Packers Radio Network
Co-hosts: Thomas Kunkel, President, St. Norbert College
Mark Murphy, President and CEO,
Green Bay Packers
Opening Address
9:15-10:15 a.m.
Walter Theatre, Abbot Pennings Hall of Fine Arts
“Major League Baseball in the 21st Century”
Speaker:
Concurrent Sessions I
10:30-11:45 a.m.
F.K. Bemis International Center
COLLEGE SPORTS I Bemis 114AB
Session Chair: Tim Bald, Director of Athletics, St. Norbert College
Female Athletic Administrators and Coaches:
Make Mentoring a Part of Your Game Plan
Tim Meyer, John P. Blair Endowed Chair
in Communication, University of
Wisconsin-Green Bay
Philip Walsh, University of California, Irvine
Moral Lessons From the Salary Cap
Daniel Collins-Cavanaugh, Prince George’s
Community College
SPORTS, VIRTUE AND ETHICS I Session Chair:
“STEM-based Sports Exhibits in Museums”
Rolf Johnson, Executive Director
Neville Public Museum, Green Bay, Wis.
That’s Not How You Play the Game! Three Well-Known
(and One Not So Well-Known) Unwritten Ethical Rules of Sport
SPORTS AND SOCIAL MEDIA
Tim Meyer, John P. Blair Endowed Chair
in Communication, University of
Wisconsin-Green Bay
Fort Howard Theater
The Role of Athletics in the University – A Panel Discussion
Daniel T. Regan and John A. Doody, Villanova University
Joe DesJardins, College of St. Benedict/St. John’s University
Bemis 114D
Michael Marsden, Professor of English,
American Studies, and Media Studies; Dean of the College and Academic Vice President Emeritus,
St. Norbert College
The Sage on the Gridiron: Stoic Philosophy in The Patriot Way
John Partridge, Wheaton College
Sport and Terrorism: Christians, Soccer and Kidnapping
in Baghdad, Iraq
Robert Mertzman, University of South Florida
FITNESS AND TRAINING
Unforgivable Fatness: On Post-Modern Epidemiology and
the Developing Fitness Industry
Bryan Bracey, University of Massachusetts-Amherst
Mind-Body Performance Training with the Green Bay Packers and
Olympic Hopeful Athletes
SPORTS, VIRTUE AND ETHICS II
Session Chair:
Bemis 114AB
Michael Marsden, Professor of English,
American Studies, and Media Studies; Dean of the College and Academic Vice President Emeritus,
St. Norbert College
Changing Dynamics of Sports Publicity
2:30-2:45 p.m.
F.K. Bemis International Center Lobby
Concurrent Sessions III
2:45-4 p.m.
PHILOSOPHY OF SPORTS III Bemis 114D
From Fame to Infamy: Sports Figures’ Fall from Grace
Wib Leonard, Illinois State University
Sport and Virtue in the Renaissance
E. L. Risden, St. Norbert College
Break
4-4:15 p.m.
F.K. Bemis International Center Lobby
Technology in Sport: A Cultural Analysis
Concurrent Sessions IV
Why Jim Joyce Wasn’t Wrong: Baseball, Replay and the
Euthyphro Dilemma
YOUTH AND SPORTS Micah Anshan, University of King’s College, Halifax
4:15-5:30 p.m.
Bemis 20AB
Session Chair: Don Maslinski, Director of Athletic Fundraising,
Amber L. Griffioen, Universität Konstanz, Germany
SPORTS, GENDER AND THE FAMILY
Bemis 20D
Session Chair: Tim Bald, Director of Athletics, St. Norbert College
Heather Dermyer, Green Bay Packers/
United States Olympic Education Center
Joel Mann, Assistant Professor of Philosophy,
St. Norbert College
Session Chair: Tim Bald, Director of Athletics, St. Norbert College
Session Chair:
Bemis 20D
Session Chair:
Session Chair:
1:15-2:30 p.m.
F.K. Bemis International Center
PHILOSOPHY OF SPORTS II Bemis 114AB
The Role of Social Media in Sports
12-1 p.m.
Michels Common Ballroom
Scott D’Amico, University of Central Oklahoma
Joel Mann, Assistant Professor of Philosophy,
St. Norbert College
Break
COLLEGE SPORTS II Understanding the Nature of Sport Phenomenologically
Game Changer: Barack Obama’s Implementation of Sports Strategies
on the Campaign Trail and in the White House
~ Afternoon Events ~
Alcohol Policy and Other Game Day Environment Factors
on Alcohol-related Crimes Within College Football Stadiums
Joel Mann, Assistant Professor of Philosophy,
St. Norbert College
Ascending Out of Oppression:
Women Rock Climbers on the Edge of Parity
Gail Sideman, PUBLISIDE Personal Publicity
Scott Nikolai, University of Wisconsin-Platteville
Session Chair:
Jeffrey L. Wendt, The Wendt Firm PC
Bob Biebel, Unified Catholic Schools of Oshkosh
Concurrent Sessions II
Bemis 114D
Historical, Societal and Legal Evolution
Wanda Little Fenimore, Florida State University
Keith W. Lambrecht, Loyola University Chicago
College Football Success and State Higher Education Funding:
Does Political Culture Matter?
Brian Menaker, University of Florida
The Spectacle of Danica Patrick
Stories to Get Us Through the Year:
An Inside Look at the History of “The Best American Sports Writing”
Buffet Lunch
Bemis 20C
Session Chair: Keith Sherony, Visiting Professor of Economics,
St. Norbert College
The Coercion Argument Against Performance-Enhancing Drugs
Michael Veber, East Carolina University
Connie Ann Kirk, Rochester NY Motorsports Contributor
to Examiner.com
SPORTS AND POLITICS St. Norbert College
Brett Gaul, Southwest Minnesota State University
“We’re Racing History”: A Tale of Two Racers at the
U.S. Vintage Grand Prix in Watkins Glen
Speaker:
Missy Skurzewski, UW-Sheboygan & Marian University
PHILOSOPHY OF SPORTS I Bemis 20D
Session Chair:
Brett Biebel, Minnesota State-Mankato
10:30 a.m.-4:30 p.m.
Robert and Carol
Bush Art Center Galleries
“The Making of the Packers’ Super Bowl Rings” Danny Forrest and Andrew Parry, Department of Education,
Victoria, Australia
WRITING ABOUT SPORTS Bemis 20AB
Session Chair: Don Maslinski, Director of Athletic Fundraising,
Katie Snyder, Michigan Technological University
Sport and Society in Australia: Sport the “Glue” That Binds
and Keeps Australian Communities Alive and Thriving
Stealing Sins: American Myth, Sports Journalism, and the
1919 World Series
Allan H. (Bud) Selig,
Commissioner of Major League Baseball
Sports Exhibit
Stephen Happel, Arizona State University
SPORTS AND GENDER St. Norbert College
Bemis 20AB
Session Chair: Don Maslinski, Director of Athletic Fundraising,
St. Norbert College
Sorting the Sport Reality: The Family and Professional Athletics
Jennifer L. Metz, Towson University
Reflecting Masculinity: An Autoethnographic Exploration of a Stayat-Home Father/Sports Fan’s Presentation of a Masculine Identity
Ethics in Youth Coaching: The Need for Certification
Justin E. Mayer, Center for Ethical Youth Coaching (CEYC)
Kids Just Want to Play
Bill Gosse, TeamScore Inc.
Using Golf to Impact Youth and Society
Julie Pyne, The First Tee of Northeast Wisconsin
Dale Anderson, Wayne State University
(Day 2 continued on next page)
The Place of Religion and Prayer in Sport
A.J. Kreider, Miami Dade College
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Presenter Bios
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D AY 2 : Wednesday, May 23, 2012
DAY 3: Thursday, May 24, 2012
SPORTS, VIRTUE AND ETHICS III ~ Morning Events ~
St. Norbert College (Continued)
Bemis 114AB
Session Chair:
Joel Mann, Assistant Professor of Philosophy,
St. Norbert College
From “Amateurs” to “Student-Athletes”:
Gentlemanly Virtues and College Athletics
Anthony Giambusso, Metropolitan State College of Denver
Lambeau Field
Registration and Coffee
Sports Panel: “Life After Pro Football: Perspectives and Transition”
America’s Sport Statues: Myths, Memories and Meanings
Moderator:
Maureen Smith, California State University Sacramento
SPORTS HISTORY Bemis 20D
Session Chair:
Michael Marsden, Professor of English,
American Studies, and Media Studies; Dean of the College and Academic Vice President Emeritus,
St. Norbert College
Playing Through: African-American Baseball in Dunn County
Matt Carter, Dunn County Historical Society
Republicanism and Pugilism: The Cultural Significance of
Boxing in the Early American Republic
Joe Eaton, National Chengchi University, Taiwan, ROC
Fourth and Long: The Spread of American Football to France,
1945-1985
Russ Crawford, Ohio Northern University
SPORTS CAREERS
Building Your Sports Résumé:
Optimizing Your Diverse Talents & Experiences
John E. Mayer and Andrew Teunis, International Sports
Professionals Association-ISPA
~ Evening Events ~
Cash Bar
5:30 p.m.
Michels Common Ballroom and Patio
Keynote Dinner
6:30 p.m.
Michels Common Ballroom
Opening Invocation: The Rev. Dr. Rowland De Peaux, O.Praem.
George Bodenheimer, Executive Chairman
of ESPN Inc.
Moderated by: Carl Vogel, Senior Advisor and
Director of Dish Network
Film Screenings
“Super Bowl XLV” 8-10 p.m.
Fort Howard Theater,
F.K. Bemis International Center
“Not Just A Game: Power, Politics and American Sports” Mulva Library Presentation Room,
Room 101
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Selig has expanded the reach of the sport in numerous ways. Under his guidance,
in January 2000, MLB took the unprecedented step of centralizing all of the sport’s
Internet rights under MLB Advanced Media. On January 1, 2009, MLB Network
launched as the largest debut in cable television history. In 2006 and again in
2009, MLB and the MLBPA staged the World Baseball Classic, the most important
international baseball event ever undertaken, in which major league players
competed for their home countries for the first time.
Ahman Green, Retired Running Back and
All-Time Leading Rusher for the Green Bay Packers
Bryce Paup, Former Green Bay Packers Linebacker
and Defensive End
In 1970, Selig bought the one-year-old Seattle Pilots baseball team out of
bankruptcy, and announced that the team would become the Milwaukee Brewers.
Selig was hailed as a hero in his hometown, for bringing big league baseball back to
Wisconsin after the National League’s Milwaukee Braves had left for Atlanta four
years earlier.
10-10:30 a.m.
Legends Prefunction
Sports Panel: “Resurrecting a Downtrodden Team:
The Green Bay Packers From Post-Lombardi Famine
to Model NFL Franchise” 10:30-11:30 a.m.
Moderator:
Upon his assumption of the commissioner’s role, Selig transferred his ownership
interest in the Brewers to his daughter Wendy Selig-Prieb in 1992; the franchise
was sold in 2005 to a group headed by Los Angeles investor Mark Attanasio.
Selig has been honored numerous times for his philanthropy and corporate
citizenship. Most notably, the Jackie Robinson Foundation, which aids academically
distinguished minority students, presented him its Lifetime Achievement Award.
Cliff Christl, Sports Writer and Author
Featured Panelists:
In August 2010, the Milwaukee Brewers unveiled a statue in Selig’s likeness outside
Miller Park, honoring all of his efforts for his hometown and for his leadership of
the Brewers and the game of baseball.
Ron Wolf, Former Green Bay Packers
General Manager
Bob Harlan, Chairman Emeritus of the
Green Bay Packers
Bud and his wife, Sue, have three daughters and five granddaughters.
~ Afternoon Events ~
Buffet Lunch
“The Future of American Sports Media”
Speaker:
9-10 a.m.
Legends Club Room
Wayne Larrivee, “Voice of the Packers”
on the Packers Radio Network
Break
Commissioner of Major League Baseball
Selig has led the way toward implementation of many of the game’s structural
changes, including the wild-card playoff format, interleague play, realignment,
restoration of the rulebook strike zone, consolidation of the leagues’ administrative
functions and limited instant replay.
Featured Panelists:
Allan H. (Bud) Selig
Allan H. (Bud) Selig was named the ninth commissioner of baseball on July 9,
1998, by a unanimous vote of the 30 Major League Baseball club owners. Prior
to his election as baseball’s commissioner, Selig served as chairman of the executive
council and was the central figure in Major League Baseball’s organizational
structure dating back to September 1992.
Legends Club Room
Fort Howard Theater
Session Chair: Tim Bald, Director of Athletics, St. Norbert College
Cocktails and Networking
Opening Address
8-9 a.m.
Lambeau Field Atrium
Sport as MacIntyrean “Practice”: Understanding the Essential
Internal Goods of Athletics
Michael O’Neill, Providence College
WEDNESDAY, MAY 23, 9:15 A.M.
Tours of Lambeau Field and
Green Bay Packers Hall of Fame
12-1:30 p.m.
North Balcony and Legends,
Lambeau Atrium
1:30-4 p.m.
Lambeau Atrium
WEDNESDAY, MAY 23, 12 P.M.
Luncheon Speaker
Rolf Johnson
Executive Director, Neville Public Museum, Green Bay, Wisconsin
Rolf Johnson, executive director of the Neville Public Museum, has been working
in the museum profession since 1978, leading the design and production of major
exhibits, educational programming and institutional advancement initiatives. He
has conducted research in North and Central America, Europe and Australia and
has authored over 80 technical, scientific and popular articles and books. He has
also served as a grant reviewer for both federal and private foundations. Johnson is
an Emmy award-winning producer of TV, radio, video and interactive multi-media
programs, and has served as a consultant to museums, zoos, environmental centers,
conservation organizations and related NGOs internationally.
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Presenter Bios
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WEDNESDAY, MAY 23, 6:30 P.M.
Keynote Dinner Address
Presenter Bios
George Bodenheimer
Moderator
Carl Vogel
Executive Chairman of ESPN Inc.
Senior Advisor and Director of Dish Network
An ESPN and cable industry pioneer, George Bodenheimer, 53, is the company’s
longest-tenured top executive and has led an unprecedented period of growth for
ESPN. In 1998, he was named ESPN’s fifth president since the company’s launch in
1979. In 2011, he was named executive chairman of ESPN Inc. and ABC Sports and
co-chair, Disney Media Networks.
Carl Vogel, a 1979 graduate of St. Norbert College, is a private investor and president
of Bulldog Capital Partners, Inc., which provides advisory services and strategic
consulting for media companies, professional sports teams, investment funds and banks.
Through Bulldog Capital, he is a senior advisor to The Gores Group in Los Angeles
and Lake Capital in Chicago. He is also senior advisor to, and director of, the Dish
Network, and is a member of the board of directors of Shaw Communications, Ascent
Capital Corporation, ION Media Networks, Nextwave Wireless, Sirius/XM Radio
Inc. and Universal Electronics Corporation.
Previously, in 2003, he had been appointed president of ABC Sports, overseeing all
the multimedia sports assets of The Walt Disney Company, and in 2004 he assumed
the role of co-chairman, Disney Media Networks, encompassing strategic planning
for Disney’s media assets.
Previously, as vice chairman of Dish Network and EchoStar Communications
Corporation (from June 2005 to March 2009),Vogel was responsible for all strategic
matters, investments, media and advertising sales, corporate development, treasury,
programming negotiation and affiliations as well as being a member of both
companies’ executive committees. He also held the title of president from February
2006 to February 2008.
As executive chairman of ESPN, Inc., Bodenheimer leads one of the world’s
premier brands with well over 50 business entities – including seven 24-hour
domestic television networks, 46 international television networks, simulcast
services, magazines, books and other enterprises.
Under Bodenheimer’s leadership, ABC Sports has one of the broadcast industry’s
most comprehensive sports programming schedules, and ESPN has acquired a
collection of rights unparalleled in scope, including Monday Night Football, NBA,
MLB, NASCAR, college football and the BCS, college basketball, The Masters,
Premier League, golf ’s British Open and tennis’s U.S. Open and Wimbledon.
Bodenheimer has also elevated the company’s numerous corporate outreach
initiatives, most notably with The V Foundation for Cancer Research, which was
founded by ESPN and the late basketball coach and commentator Jim Valvano.
The V Foundation has raised more than $100 million since 1993 and 100% of cash
donations go directly to research.
Bodenheimer joined the company after college in January 1981 as a driver in the
mailroom. He rose through the ranks, becoming executive vice president of sales
and marketing in 1996. He was graduated from Denison University in 1980 with a
Bachelor of Arts degree in economics. He is married with three children.
Opening Invocation
Rev. Dr. Rowland De Peaux, O.Praem.
The Rev. Dr. Rowland De Peaux, O.Praem., is a career educator who taught at
St. Norbert High School (De Pere), Southeast Catholic High School (Philadelphia),
Premontre High School (Green Bay) and St. Norbert College, where for 26 years
he was director of the language laboratory, retiring in 1991.
Fr. De Peaux earned graduate and doctoral degrees in French and Spanish studies at
the University of Wisconsin-Madison, and studied at Sorbonne University in Paris.
He is chaplain of the St. Norbert College Alumni Association.
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Prior to EchoStar,Vogel served as president, chief executive officer and director of
Charter Communications from October 2001 until January 2005; he was named
2004 CEO of the Year by CableFax Magazine.
Carl and his wife, Carol, live in Cherry Hills Village, Colo., and have five children,
ages 18 to 25.
THURSDAY, MAY 24,12 P.M.
Luncheon Speaker
Marti Wronski
Vice President and General Counsel, Milwaukee Brewers
A 1994 graduate of St. Norbert College, Marti Wronski is beginning her eighth
season with the Brewers, her sixth as vice president and general counsel. In her role,
she oversees all legal and contract work, including players’ and coaches’ contracts,
sponsorship contracts, legal designs for trademark and fan entertainment, and
compliance matters.
Before joining the Milwaukee Brewers, Wronski worked as a litigation associate in
Foley & Lardner, LLP’s Milwaukee office from 1997-2001, and joined Marquette
University Law School for the 2002-2003 academic year as an assistant professor.
A native of Neenah, Wis., Wronski graduated summa cum laude from St. Norbert
College, and she graduated from the University of Wisconsin Law School with high
honors in 1997.
Wronski and her husband, Andrew, reside in Whitefish Bay, Wis., with their four
sons, Jonah, Luke, Sam and Charlie.
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Presenter Bios
&
THURSDAY, MAY 24, 9 A.M.
Sports Panel: “Life After Pro Football: Perspectives and Transition”
Moderated by Wayne Larrivee
Presenter Bios
THURSDAY, MAY 24, 10:30 A.M.
Sports Panel: “Resurrecting a Downtrodden Team:
The Green Bay Packers From Post-Lombardi Famine to Model NFL Franchise”
Moderator
Cliff Christl
Sports Writer and Author
Drafted by Seattle, Ahman Green was traded to Green Bay in 2000. Through a combination
of power and breakaway speed, he soon established himself as one of the game’s elite backs.
From 2000 to 2004, the former Nebraska Cornhusker gained more yards from scrimmage
(9,036) and rushing yards (6,848) than any player in the NFL. In 2003, he set the Packers
franchise record by rushing for 1,883 yards.
Sports Panel
Featured Panelist
Cliff Christl is a national award-winning newspaper sportswriter, author and one of 44 members of
the Pro Football Hall of Fame selection committee. He serves on the Packers Hall of Fame selection
committee and in the halls of fame of both the Wisconsin basketball and football coaches associations.
Green left Green Bay after the 2006 season and signed with the Houston Texans. He
returned to the Packers in 2009, and on November 8 broke the Packers all-time rushing
record held by the great Jim Taylor. Green amassed 8,322 rushing yards in eight seasons
with the Packers. He retired from the NFL as a Green Bay Packer in 2011.
Christl has authored or co-authored books on bicycling in Wisconsin, the Packers-Bears rivalry,
Lambeau Field, the pro football draft and the Packers’ training camp at St. Norbert College during
the Lombardi years.
He and his family reside in De Pere.
Ahman Green
Ron Wolf was hired in 1991 with
a mandate to rescue the NFL’s
most storied franchise from nearly
a quarter-century of mediocrity.
Retired Running Back
and All-Time Leading
Rusher for the
Green Bay Packers
Bryce Paup is a former NFL linebacker and defensive end, who played professionally for
the Green Bay Packers (1990–1994), the Buffalo Bills (1995–1997), the Jacksonville Jaguars
(1998–1999) and the Minnesota Vikings (2000-2001). Paup, who grew up on a farm
in Scranton, Iowa, had to balance the work he was expected to do on the farm with his
deep desire to play football. After playing for his high school, he played collegiately at the
University of Northern Iowa, and was selected by the Packers in the 6th round of the 1990
NFL Draft. He was named the NFL Defensive Player of the Year by the Associated Press in
1995 as a linebacker for the Buffalo Bills and was a four-time Pro Bowl selection.
Sports Panel
Featured Panelist
Bryce Paup
Former Green Bay
Packers Linebacker
and Defensive End
In 2007, Bryce became the head coach of the Southwest Trojans football team in the Green
Bay area. Though Paup had some successful seasons, many mistakes and frustrations taught
him, firsthand, the importance of serving the young men he coaches. In 2011, Bryce and his
coaching staff introduced a new Character Leadership Program; this program had a profound
effect on the Trojans, and at the end of their season they celebrated a 10-3 record. They made
it to the Level 4 playoffs, where they ended their postseason as semifinals runners-up.
Bryce and his wife, Denise, now have one son, Alex, off to college and five other children at
home: Nathan, Rachel, Hailey, and a set of twins, Paige and Lauren.
Sports Panel
Featured Panelist
Ron Wolf
Former Green Bay
Packers General
Manager
Upon his arrival, Wolf declared:
“I was brought here to win.”
He immediately began fulfilling
that mission by hiring Mike
Holmgren as head coach,
then trading for an unproven
quarterback named Brett Favre.
During Wolf ’s tenure, the Packers
had the league’s second-best
winning percentage (.639). They
enjoyed nine winning seasons
and seven playoff appearances
in 10 years, highlighted by their
Super Bowl XXXI win.
Wolf retired following the 2000
season, leaving the franchise
in the able hands of GM Ted
Thompson and others Wolf hired
for their first jobs in pro football
administration.
He began his NFL career in
1963 with the Oakland Raiders,
where his personnel contributions
helped lead the Raiders to Super
Bowl XI in 1976.
Ron and his wife, Edie, live in
De Pere. They have five children;
son Eliot is the Packers’ assistant
director of player personnel.
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Bob Harlan is enjoying his
“second career” with the Packers
as chairman emeritus, having
retired Jan. 28, 2008, after
37 years with the organization.
Sports Panel
Featured Panelist
Bob Harlan
Chairman
Emeritus
of the Green Bay
Packers
Off the field, the crowning
achievement of his tenure was
the $295 million redevelopment
of Lambeau Field – central to
assuring the team’s financial
survival for the next generation.
On the field, his Packers posted
the league’s best overall record,
152-88, from 1993-2007, and
returned the Lombardi Trophy
to Green Bay with a victory in
Super Bowl XXXI.
In addition to his work on behalf
of the Packers, Harlan currently
serves on the board of directors
for a number of community
organizations and has received
numerous local and state honors.
In 2007, he penned his autobiography, “Green and Golden
Moments: Bob Harlan and the
Green Bay Packers.”
Bob and his wife, Madeline, have
three sons, Kevin, Bryan and
Michael, and four grandchildren.
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&
Supporting Sponsors
We are grateful to the following organizations who have provided financial support for the conference:
The Center for Ethical Youth Coaching (CEYC) is dedicated to promoting ethical
coaching principles in youth sports and, as a result, creating a fun, safe and beneficial
environment for youth athletes. Through its Ethical Youth Coach Certification,
the CEYC gives coaches the guidance and training necessary to embrace ethical
practices and develop the character of their players.
The International Sports Professionals Association (ISPA) is the largest international
accreditation body for professionals serving athletes and athletic communities
worldwide. An ISPA credential designates that an individual/organization/institution
adheres to a strict code of ethics and has met the highest standards in their field to
provide professional services to athletes and sports alike.
Visit “Football! The Exhibit” sponsored by the Green Bay Packers at the Neville
Public Museum in downtown Green Bay. “Football” is a 3,000 square-foot exhibit
about the science, technology, engineering and mathematics (S.T.E.M.) behind the
game. “Football” brings the excitement and experience of playing football while also
teaching about the science that makes it all possible. See “Football! The Exhibit”
at the Neville.
Directions
From St. Norbert College to Lambeau Field
From Lambeau Field to St. Norbert College
From Third Street in De Pere, turn left at the stop
sign onto Main Ave.
Go west on Lombardi Ave (then CR-VK W) 1.3 miles.
Turn left onto the ramp for US-41 South.
Go one mile and turn right onto the ramp to
US-41 North.
Stay on 41 South for 3.7 miles, to Exit #163/Main Ave.
Turn left at the lights onto Main Ave and proceed .9 miles.
Stay on 41 North for 3.7 miles, to exit #167/
Lombardi Ave.
Bear right onto Fort Howard Ave for .1 miles, then bear
left to follow WI-32 S. for .1 miles.
Bear right off the exit onto Lombardi Ave and
proceed 1.5 miles. Lambeau Field is on the right.
Turn right onto S 5th St. and continue for .1 miles.
Turn right into the stadium off of Lombardi for
parking. Enter the Atrium through the Miller Brewing
Company Gate entrance. Inside the Atrium, you will
be directed to the meeting location.
Turn left on Grant Street, proceed .2 miles and turn right
into campus parking Lot 14 across from the Kress Inn.
(Additional campus lots for your use are located off of
Third Street.)
U.S. 41 is undergoing reconstruction. Expect shoulder and lane closures; no ramp closures are currently scheduled.
Event Locations and Parking
at St. Norbert College
❶ Robert and Carol Bush Art Center
❺
Additional thanks …
To award-winning print and communication firm Independent Printing Company,
Inc. of De Pere, for printing this program and helping to underwrite its cost.
❻
❷ Miriam B. and James J. Mulva Library
❹
❸ F.K. Bemis International Center
❹ Michels Commons and Ballroom
❺ Todd Wehr Hall
❶
❸
❻ Walter Theatre, Abbot Pennings Hall of Fine Arts
❷
It’s Better by the Bay
Vibrant … friendly … authentic.
The Greater Green Bay area is all that and
much more. Discover why this jewel of
northeast Wisconsin is the warmest place
on earth: www.betterbythebay.com
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