Success Story of an Agile Project at Turkcell

TURKCELL DAHİLİ
Success Story of an Agile Project at Turkcell Burcu Buyuksar Novermber, 2013 TURKCELL DAHİLİ
TURKCELL 64,8M Subscribers in 9 countries Market leader in 5 countries NYSE & IMKB Market Value: 11BillionUSD 34,5M Subscribers in Turkey (PopulaTon 74 Million) 2
Germany Belarus Ukraine Moldova Kazakhstan Georgia Turkey KKTC Azerbaijan TURKCELL DAHİLİ
3
TURKCELL DAHİLİ
How we do it 4
TURKCELL DAHİLİ
InformaTon & CommunicaTons Technology -­‐ ICT v Operations Team -­‐> 378 v Business Analyst -­‐> 197 v Developer -­‐> 203 v Tester -­‐> 73 v Project Managers -­‐> 43 5
TURKCELL DAHİLİ
InformaTon & CommunicaTons Technology -­‐ ICT 4366 4500 4000 3500 2850 3000 2500 2000 1500 1000 425 305 500 0 2011 6
Projects Fast Track 2012 Projects Fast Track WHO leads? TURKCELL DAHİLİ
Technical and business perspective
Communication between organizational units
Insight on the path from design to deployment
The BA
7
Why This Project TURKCELL DAHİLİ
2,46 million companies
22,2 million subscribers
Fierce competition
Long term commitment
Binding contracts
Free mobile device
Discounts on the invoice
8
%63
Turkcell
The Project 9
TURKCELL DAHİLİ
The Project TURKCELL DAHİLİ
Contract Based Campaign
v Target: Corporate customers
v Commitment: Lines and invoice
v Benefit: Discounts and Free Device
10
The Project Campaign
v Offer1: 100 TL
v Offer2: 250 TL
v Offer3: 500 TL
v Offer4: 750 TL
v …
v Offer30: 150,000 TL
11
TURKCELL DAHİLİ
TURKCELL DAHİLİ
The Project – the Agile Methodology ü  Scrum -> Sprints
ü  45 requirements -> product backlogs
ü  High priority requirements -> sprint backlog
12
TURKCELL DAHİLİ
The Project – the Agile Methodology ü  Daily scrum meetings
ü  Pilates
ü  Finished tasks
ü  Sprint planning meetings
ü  Classification of requirements based on priority
13
The Project 14
TURKCELL DAHİLİ
The Benefits TURKCELL DAHİLİ
v Well defined requirements
v Frequent feedback from the business
stakeholders
v Right solutions to the business needs
v Early delivery of the products
v Shifts in the business needs reflected on
the future iterations of the products
15
The Challenges TURKCELL DAHİLİ
v On-site business participation on the project
16
The Challenges TURKCELL DAHİLİ
v Keeping team up to date about the tasks
and requirements
17
TURKCELL DAHİLİ
The Figures 2011 31.172.400 2012 341.988.600 2013 453.973.800 Total Commitment 827.134.800 2011
2012
2013
Total Number of Contracts
18
844 14.139 24.007 38.990 2011
2012
2013
Total Number of Lines
31.420 359.661 514.159 905.240 TURKCELL DAHİLİ
Why is the Project considered succesful? The BA was the facilitator of the planning,
analyzing and testing activities
The business stakeholders were part of the
team and spent time reviewing the product
Feedback from the users of the product is
used to drive changes to the requirements
19
Lessons Learned TURKCELL DAHİLİ
Letting business stakeholders know in
advance that you need them on-site
Handshake with the operations team that you
may need additional software deployments
besides the release calendar
Handling the last minute changes from the
business
20
The Team Positive atmosphere and trust
21
TURKCELL DAHİLİ
TURKCELL DAHİLİ
@Burcush Thank You