CONCEPT TREND OLFACTIVE TREND NEW WINS DROM IN THE

Transcription

OCT/NOV. 07
COMING
NEXT
comingNEXT
NEW WINS
WINS DROM
DROM
NEW
«From Givenchy to Burberry»
«Flight of Fancy» by Anna Sui
Air
IN
I N THE
THE AIR
«Y.S.L.»
«Tom Ford»
«Hugo Boss»
«Jil Sander»
«Guerlain»
«Giorgio Armani»
«Calvin Klein»
«Fendi»
«Shiseido»
trend
OLFACTIVE TREND
OLFACTIVE
«Baby skin, baby smell!»
CONCEPT TREND
TREND
CONCEPT
«The spellbound of the night»
next
coming
COMING next
HOUSE: Givenchy
GROUP: LVMH Group
FRAGRANCE: «Pi Néo»
LAUNCH DATE: September 2008
HOUSE: Davidoff
GROUP: Coty Prestige
FRAGRANCE: «Adventure»
LAUNCH DATE: 2008
Ewan Mc Gregor
New Davidoff Fragrance «Image»
HOUSE: Jennifer Lopez
GROUP: Coty Beauty
FRAGRANCE: «Deseo»
LAUNCH DATE: February 2008
HOUSE: Burberry
GROUP: Inter-Parfums
LAUNCH: A new family of fragrances called «Beat»
IN THE
Air
IN THE AIR
HOUSE: Yves Saint Laurent
GROUP: PPR Group
FRAGRANCE: «elle»
LAUNCH DATE: October 2007
C
ONCEPT: The new femininity by
Yves Saint Laurent is embodied
by «elle», a fragrance for the 2535 year-old urban woman, seductive,
impulsive, as her contrasting fragrance
and the fuchsia neon light that illustrates
the ad portrays. Peony, citron and pink
pepper on a floral heart, highlighted by
patchouli and vetiver are the interpretation of this passionate and theatrical
beauty. The fragrance is presented in
a simple fuchsia-coloured glass bottle,
with the initials of the designer structured
on a gold plated mark.
OLFACTIVE FAMILY:
- Floral, Fruity, Woody, Powdery.
IN THE
Air
HOUSE: Tom Ford
GROUP: Estée Lauder Group
FRAGRANCE: «Tom Ford for Men»
BOTTLE DESIGNER: Tom Ford
C
ONCEPT: After Black Orchid, the
first Tom Ford feminine fragrance,
in partnership with Estee Lauder,
the brand has now launched the luxury
masculine version, «Tom Ford for men», a
sensual and extremely original perfume, as
the designer himself notes. The fragrance
offers a mediterranean fizzy top of lemon
tree leaves, grapefruit and basil, an exotic spicyness of ginger and black pepper,
and the sophisticated smoke of tobacco
leaves. The base notes offer the richness
of amber leather woods. The bottle is a
clear glass version of the Black Orchid
bottle, A 1930’S retro-glam style.
OLFACTIVE FAMILY:
- Woody, Citrus, Aromatic.
IN THE
Air
HOUSE: Hugo Boss
GROUP: P&G Prestige Products
FRAGRANCE: «Hugo XX»
BOTTLE DESIGNER: H5
C
ONCEPT: Hugo Boss label is introducing a sensual match, a first
duo for the Hugo line, targeting
the slightly older consumer, i.e. the 30year-old. «XX» is the women’s scent of the
fragrance duo (XY and XX) created for the
mature and glamourous couple and the
campaign is interpreted by the spokesperson for Hugo fashion. For her, the fragrance brings floral fruity notes in golden
campaign tones in a cylindric bottle reminiscient of the spray-colour bottles.
OLFACTIVE FAMILY:
- Floral, Fruity, Green, Powdery.
IN THE
Air
HOUSE: Hugo Boss
FRAGRANCE: «Hugo XY»
BOTTLE DESIGNER: H5
C
ONCEPT: Hugo Boss label is introducing a sensual match, a first
duo for the Hugo line, targeting
the slightly older consumer, i.e. the 30year-old. «XY» is the men’s scent of the
fragrance duo (XY and XX) created for the
mature and glamourous couple and the
campaign is interpreted by the actual face
of Hugo. For him, the fragrance brings an
aromatic green accord of mint and basil
in metallic grey tones in a cylindric bottle
reminiscient of the spray-colour bottles.
OLFACTIVE FAMILY:
- Fougere, Spicy, Green, Woody.
IN THE
Air
HOUSE: Jil Sander
FRAGRANCE: «Jil Sander Man»
BOTTLE DESIGNER: Patrick Veillet
C
ONCEPT: With «Man», Jil Sander
launches a timeless perfume for
real men, elegant and refined. A
dark blue bottle playing with light to appear blue and black at the same time.
The bottle is in the shape of two cubes
offering a further note of sophistication.
«Man» unveils a chic fragrance between
bergamot, lavender and violet for a vegetal effect, according with the mystery of
warm woods and leather.
OLFACTIVE FAMILY:
- Woody, Ambery, Aromatic, Vetyver.
IN THE
Air
HOUSE: Guerlain
GROUP: LVMH Group
FRAGRANCE: «L’Instant Magic»
LAUNCH DATE: August 2007
BOTTLE DESIGNER: L.O.V.E.
C
ONCEPT: After L’Instant, Guerlain has created a special note in
time, «l’Instant Magic», an eternal
moment and a timeless fragrance. The
fragrance envelops immediately in a
smooth sensation, oblivious of time
passing. The scent is a mist of flowers
with gourmand aspects on a cup of sweet
woods and white musk. The bottle is
similar to that of the original «L’Instant»
but with the base and top tinted black.
OLFACTIVE FAMILY:
- Floral, Gourmand, Citrus, Powdery.
IN THE
Air
HOUSE: Emporio Armani
GROUP: L’Oréal
FRAGRANCE: «Emporio Armani Diamonds»
BOTTLE DESIGNER: Fabien Baron
C
ONCEPT: The new launch for
Emporio Armani is a unique feminine fragrance, where before, the
brand was used to marketing only duo
fragrances. An original perfume interpreted by Beyoncé Knowles, singing a remix
of “diamonds are a girl’s best friend”.
She incarnates the free-spirited woman,
audacious and sexy and at the same time
independent and strong. The fragrance,
curling up into a multi-facetted bottle
shaped like a diamond, reveals a sweet
floral scent for glamour and sensuality.
OLFACTIVE FAMILY:
- Floral, Woody, Fruity, Musky.
IN THE
Air
HOUSE: Calvin Klein
FRAGRANCE: «Calvin Klein Man»
BOTTLE DESIGNER: Fabien Baron
C
ONCEPT: Iconic, masculine, sexy,
as Coty describes it, the new man
fragrance by Calvin Klein embodies the actual style of the house. A perfume thought for the modern man in a
classical interpretation. The distinctive
bottle is sleek and modern, with glossy
black inlaid plaques, containing a masculine aura of spicy woods.
OLFACTIVE FAMILY:
- Woody, Spicy, Aromatic, Ambery.
IN THE
Air
HOUSE: Fendi
GROUP: LVMH Group
FRAGRANCE: «Palazzo»
BOTTLE DESIGNER: Hervé Van der Straeten
C
ONCEPT: Fendi «Palazzo» identifies as one of the important
landmarks that make up the city
of Rome. This luxury brand incarnates the
values of the city, aristocratic, emblematic
and excitingly surprising. The fragrance could interpret a refined princess of
present-day Rome, with the heritage of her
traditions. A modern interpretation of the
orange flower is building the scent, opening with pink pepper, rose and jasmine
on a base of precious woods.The bottle is
decorated with the Fendi «Palazzo» flagship
store on the back.
OLFACTIVE FAMILY:
- Floral, Tuberose, Woody,
Animalic, Musky.
IN THE
Air
HOUSE: Shiseido
GROUP: Shiseido Group
FRAGRANCE: «Zen»
BOTTLE DESIGNER: Taisuke Kikuchi
C
ONCEPT: The third incarnation
of the «Zen» collection, initiated
in 1964, has been created for
Europe, targeted as the world’s biggest
fragrance market. The 2007 version is
exuberating, joyful and luminous, in
its cube-shaped bottle, with gold and
transparent yellow sides, inspired by the
Japanese tearoom. The scent is built
around a Blue Rose accord, A combination of rose and violet. The clever
advertisement by Jean-Paul Goude reveals
a «gold ribbon woman» symbolising the
spirit of «Zen».
OLFACTIVE FAMILY:
- Chypre, Floral, Fruity, Musky .
drom
NEW WINS DROM
NEW WINS
HOUSE: Anna Sui
FRAGRANCE: «Flight of Fancy»
C
ONCEPT: Embracing the Anna
Sui fashion collection, the new
fragrance, Flight of Fancy, creates a
new world of fantasy, inviting a girl-woman
to take her chance, to open her eyes,
aspiring self confidence, conscious of her
beauty and of her values. The fragrance
is sparkling, on an accord of subtle and
exquisite litchi, with rose and magnolia
for the heart and amber and white musk
for the base.
PERFUMER:
Philippe Romano
- Paris
OLFACTIVE FAMILY:
- Floral, Fruity, Citrus, Woody.
OLFACTIVE
trend
OLFACTIVE TREND
BABY skin,
Baby SMELL!
REVEALING THE ONCOMING “BABY MANIA” INFLUENCE.
B
ack to childhood, reflecting upon intimate ground…
Enhancing both a soft and smooth signature, comfort and/or
cleanness. Rising on the market, we can see masculine and
feminine perfumes echoing baby fragrances with a wide array of interpretations.
Two different directions:
- One inspired by the classic powdery “Baby Johnson” or Borrotalco
signature, (talcum powder orientation), very smooth, and round with
real floral violet facets.
Ombre Rose by J.Ch. Brosseau, Flower by Kenzo, Sensi by
Armani, L’instant Magic by Guerlain.
- And another very musky one, with a fresh and sweet orange flowers
inflexion influenced by the Mustela baby range.
The chosen Musks enhance a baby velvety soft skin effect, pure and
almost flirting with a sensual and clean signature.
Herrera Aqua for Men by Carolina Herrera, Glow by J.Lo,
Light blue for Men by Dolce & Gabbana, Prada for Men by Prada.
These fragrances are reassuring, reinterpreting an addictive and
sensual signature.
trend
CONCEPT TREND
CONCEPT
N
Spellbound
NIGHT
The
OF THE
PERFUME EMBODIES THE DARK ATTRACTION
ight is in the air, with all that it underlines, glamorous darkness,
magical eclipse or festive shadow. Just like the spell of a sensuous
crepuscular, this trend of perfume today unveils a new inflection for the
mysterious half light.
Night beauties reveal their charms in fairy tales, as seen in Christian
Dior Midnight Poison, whose muse is a modern Cinderella in a
night-sky dress and in JLo Glow After Dark, shown as the sexiest part
of Glow. Similarly, the extravagant Britney Spears Midnight Fantasy
highlights the seductive face of the woman, just like Cat Deluxe
At night by Naomi Campbell.
For her and for him, the night is a promise of sensual fun and colourful
parties, DKNY Delicious Night or Benetton White Night ride on
this wave. Men and women take part in this exciting life, together,
side by side.

CONCEPT TREND OLFACTIVE TREND NEW WINS DROM IN THE

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