Day 1 Sponsor Package-singlepage-5-19-15

FIRST EVER
NEW YEAR’S DAY
FAMILY
FAIR
Benefiting
WHAT IS DAY 1 DALLAS?
Day 1 Dallas is a Family Fair specifically designed for children and families to celebrate New Year’s Day.
This event, expected to attract 35,000-50,000 attendees, will be hosted at historic Fair Park. This
celebration will be entirely focused on kid-friendly, interactive activities and performances by nationally
known entertainers that will create long-lasting memories for all in attendance.
FUN FOR THE ENTIRE FAMILY!
Throughout the historic grounds of Fair Park, children and
families will have the opportunity to kick-off the New Year
with festivities surrounding 10 of the most popular resolutions
made on New Year’s Day (ex: Get Healthy, Travel More,
Help Others, etc.).
Other interactive activities include a scavenger hunt throughout
the fair grounds, mascot encounters, your favorite fair food,
a stunning magical performance, musical concerts, a college
game day area, and fireworks to close the evening.
Day 1 Dallas will provide on amazing experience
for all attendees, rain or shine.
A NEW YEAR, A NEW DALLAS TRADITION
Get in from the beginning and help create the newest holiday tradition in Dallas.
This year marks the inaugural Day 1 Dallas Family Fair, which promises to become
the premiere family event in North Texas.
This brand-new event will be produced by Vogel Alcove. For the past 25 years,
Vogel Alcove has produced the annual Arts Performance Event hosted at the
Morton H. Meyerson Symphony Center generating over $2 million annually.
Vogel Alcove is collaborating with event partners who have experience working on
some of North Texas’ biggest public events, including Earth Day, AT&T Byron Nelson,
and Bell Helicopter Fort Worth Alliance Air Show, among others.
BE SEEN. BE RECOGNIZED.
Day 1 Dallas will provide your organization with excellent brand visibility, targeted to one of
the most desirable demographic groups: families with young children and teens. This event
allows for multiple opportunities for your brand to reach a targeted and captivated audience
and offers visibility across various media and advertising platforms.
Your brand will have the opportunity to be amplified across North
Texas through a robust paid media campaign that includes
online, print and digital advertising, social media
messaging and broadcast media in partnership with
WFAA Channel 8. This comprehensive advertising and
marketing campaign will span the entire metroplex,
with audience impressions expected
to exceed 7.5 million.
DEBBY RYAN
DON’T MISS YOUR CHANCE TO
BECOME ONE OF THE FOUNDING
SPONSORS OF THIS NEW AND
EXCITING NEW YEAR’S TRADITION.
At Day 1 Dallas, families will experience amazing performances by some
of today’s most exciting stars who have a nationwide following.
These performers will showcase their exceptional talents on the stage at
the Fair Park Music Hall and will draw audiences totaling approximately
9,000 people.
Various opportunities for your company or organization to reach a
national audience include having your logo and name featured on
event tickets, 30-second spots on video screens throughout the park,
VIP passes for select meet-and-greet opportunities
and many more customizable options.
COLLINS KEY
CODY LOVAAS
Cody Lovaas is a 16 year-old musician,
surfer from Carlsbad, California. He was
named Best New Artist, the youngest to
ever receive the honor, from the San
Diego Music Awards. AXS Entertainment
and Examiner.com named Cody 2015’s
Breakout Artist of the Year and in April
2015 Popdust named Cody “one to
watch”. His soulful lyrics and acoustic
sounds have been making waves in
California and beyond. Besides creating
music, Lovaas is passionate about
creating positive change in the world
around him.
TO LEARN MORE, OR TO PURCHASE YOUR EVENT SPONSORSHIP,
VISIT DAY1DALLAS.COM OR CALL 214.368.8686
Vogel Alcove appreciates your interest in helping to create a unique experience for children and
families across North Texas. Proceeds benefit Vogel Alcove’s childcare center that provides a safe
and nurturing environment for homeless children, all at no cost to their families. Because of you,
children are screened for development, therapeutic and educational delays, and given a dedicated
program to help them overcome their current circumstances and reach their true potential. Know
that your sponsorship dollars, at any level, truly impact the lives of the homeless children served
in our program. Your company will benefit from the amazing media exposure and advertising of
Day 1 Dallas, but will also help serve those in our community that need the most help: homeless
children ages six weeks to 12 years old.
Thank you for your sponsorship consideration. We hope to build a long-lasting partnership with you.
— Vogel Alcove
PO Box 150948
Dallas, TX 75315
214.368.8686
0515-19 D1D
Vogel Alcove
2016 SPONSOR LEVELS
For more information, or to purchase your event sponsorship, contact Greg Brinkley, Director of Corporate Relationships.
Email: [email protected] • Phone: 214-368-8686 or visit Day1Dallas.com.
Presenting
Premiere
Pinnacle
Preferred
Patron
Corporate
Activity
Small Business
$50,000
$25,000
$20,000
$15,000
$10,000
$5,000
$2,500
$1,500
On-site Benefits
Exclusivity in Sponsor Product or Service Category
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .★
...........................................................................................................................................................................................................
Naming/Signage Rights (Limited Availability)
Main Stage
Game Day Area
Resolution Area (10)
Gateway (3)
Back of Ticket
Fireworks
Zip Line
VIP Zone
2016 Button Sponsorship
Performance Sponsor (3)
Scavenger Hunt
Video Screen
Kids in Free
Art Contest
Exercise Stage
Program/Map
2016 Calendar
Learn New Stage
Volunteer T-shirt
Vision Board
Mascot Encounters
Hospitality Club
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Info
. . . . .Booth
. . . . . . . . . . . . . . . . . . Challenge/Passport
.......................................................................................................
Name
Placement
on
Day
1
Dallas
Official
Guide
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
..............
Opportunity
to
Produce
an
Activity
in
the
Resolution
Area
Required
★
★
★
★
★
★
....................................................................................................................................................................................................................................................................................................................
Banner
. . . . . . . .Placement
. . . . . . . . . . .on
. . .Exterior
. . . . . . . .Fence
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
....................................................................
Complimentary
10
x
20
Promotional
Space
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
...............................................................................................
30-Second
Spots
on
Video
Screen
★
★
★
....................................................................................................................................................................................................................................................................................................................
Logo
Placement on Day 1 Dallas t-shirts
Primary
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
.....................................................................................................................................................
Logo Placement on Sponsor Recognition Signs
Primary
★
★
....................................................................................................................................................................................................................................................................................................................
Logo Placement on Day 1 Dallas Official Guide
Primary
★
★
Hospitality
General
. . . . . . . .Parking
. . . . . . . .Pass
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8. . . . . . . . . . . . . . . . . . . . . . . . . . .5. . . . . . . . . . . . . . . . . . . . . . . . . . .2. . . . . . . . . . . . . . . . . . . . . . . . . . .1. . . . . . . . . . . . . . . . . . . . . . . . . . .1. . . . . . . . . . . . .
Concert
. . . . . . . .Tickets
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
. . . . . . . . . . . . . . . . . . . . . . . . . . .10
. . . . . . . . . . . . . . . . . . . . . . . . . . .10
. . . . . . . . . . . . . . . . . . . . . . . . . . . .8. . . . . . . . . . . . . . . . . . . . . . . . . . .6. . . . . . . . . . . . . . . . . . . . . . . . . . .4. . . . . . . . . . . . . . . . . . . . . . . . . . .4. . . . . . . . . . . . . . . . . . . . . . . . . . .2. . . . . . . . . . . . .
General
Admission
Event
Tickets
50
25
20
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
. . . . . . . . . . . . . . . . . . . . . . . . . . . .10
. . . . . . . . . . . . . . . . . . . . . . . . . . .4. . . . . . . . . . . . . . . . . . . . . . . . . . .2. . . . . . . . . . . . . . . . . . . . . . . . . . .2. . . . . . . . . . . . .
Preferred
. . . . . . . . . .Concert
. . . . . . . .Seating
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
..........................................................................................................................
VIP
Passes:
Preferred
Parking,
Comp
Food/Drink
20
10
10
....................................................................................................................................................................................................................................................................................................................
Meet
& Greet with Headline Acts
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
.....................................................................................................................................................
Preferred Fireworks Viewing
★
★
Advertising Promotion
*Cross Promotional / Customized Sponsorship Benefits Available
0515-19 D1D
First
Right of Refusal for Day 1 Dallas 2017
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
..............
Promotion
on
Day
1
Dallas
Facebook
Page
★
★
★
★
★
★
★
★
....................................................................................................................................................................................................................................................................................................................
Logo
. . . . . on
. . . Day
. . . . .1. .Dallas
. . . . . . Website
. . . . . . . . .With
. . . . .Hyperlink
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Primary
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
..............
Name
Included
on
Select
Day
1
Dallas
Printed
Materials
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
...............................................................................................
Name
Recognition in Select Radio, TV, and Print Ads
Primary
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
.....................................................................................................................................................
Logo
Placement
on
Select
Day
1
Dallas
Printed
Materials
Primary
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .★
. . . . . . . . . . . . . . . . . . . . . . . . . . .★
.....................................................................................................................................................
Logo
Included
in
All
Advertising
and
Promotional
Materials
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .★
...........................................................................................................................................................................................................
Logo Placement in Select Print Ads (Media)
Primary