E se fosse uno dei 10 comandamenti ? What if it were one of the ten

Worksheet C
E se fosse uno dei 10 comandamenti ?
What if it were one of the ten commandments ?
Il testo implicito
Utilizzo di uno schema ( TENOR VEHICLE GROUND) per individuare il testo implicito
(Tenor= l’oggetto che viene pubblicizzato Vehicle= il mezzo (metafora ) di paragone
Ground = terreno comune tra T&V
Aim:
to establish relationship the Ground between Tenor and Vehicle (cigarette and cockroach)
To identify the implied message
Step 1: Read the poster ad and fill in the TVG chart to provide the ground
Siete pregati di non buttare le
cicche per terra
Gli scarafaggi
stanno morendo di cancro
Tenor Cigarette butts
behaviour
Vehicle cockroach with cancer
Ground filth sickness uncivil social
T ick which o f t he f ollowing W A R N I N GS t he pos t e r conveys ?
o
o
o
against smoking
against litter and pollution
against cruelty to animals
o against bad hygiene
o to prevent the extinction of cockroaches
o to prevent fires
o other
o
Sum up the message by rendering explicit the implicit
Sintetizzare il messaggio rendendo esplicito l’implicito
Bad social behaviour breeds illness
such as cancer
Do you think it’s serious or a parody ?
Look at 2 other base texts which are inherent in the ad and fill in the TVG chart
A
Tenor ( smoking ) Vehicle ( Twin tower cigarettes)
Ground ( Danger Violence Terrorism )
Say what the implied message is …………………………………………………………………………………
B
Tenor Litter
Vehicle ( the word litter shaped by cigarette butts ) Ground rubbish
Say what the implied message is ……………………………………………………………………………………………………………..
Go back to first ad and check whether it is against Smoking or against Littering
What if it were a commandments what would it be ?
E se fosse un comandamento ?
3rd commandment: (Remember that thou keep clean the Lord’s land )
Ricordati di tener pulita la terra del signore
Vote for Mc Cain
Bankrupt America
Soon you’ll be eating
Chocolate
Covered
Cockroaches
Step 2
Votate Mc Cain
L’America Bancarotta
Presto mangerete
Scarafaggi ricoperti di
cioccolata
T ick wha t t he ad is agains t :
o
o
o
o
o
o
o
Capitalism
Poverty
Rotten food
Terrorism
Migrants
republican candidate
democrat candidate
Fill in the TVG chart
Tenor
Republican politics
Sum up the message
Vehicle
chocolate covered cockroach
Ground
deception poverty squalor
………………………………………………………………………………………………………..
Against republican candidate and his capitalistic politics that
will spread poverty
Why is the ad on the shopping bag?
What if it were a commandment? E EE se fosse un comandamento?
6th commandment : Thou shalt not commit fraud Non commettere frode
Step 3
Look at image (1) which is partially covered and make hypothesis as to what the ad may be about
What do you expect the child to have in his mouth ?
Look at image ( 2)
Would the ad have the same effect if………………. ?
the baby were black ?
the cockroach were not in his mouth ?
it were simply a toy?
Reading the ad without the text
leggere la pubblicità senza il testo
Tick what the ad is about :
Making Hypotheses
o
o
o
o
o
o
Dangerous toys
Mouth hygiene
Unwanted children
Bad health system
Pollution
Poverty
What does the cockroach substitute?
Make hypotheses as to what the tenor may be ?
Tenor
Nipple
Milk bottle
Silver spoon
Dummy
Vehicle
Cockroach
Ground
food pleasure affection
wealth fit
Sum up what the message is ……………………………………………………………………………………………
What if it were a commandment ?
E se fosse un comandamento?
9th Thou shalt not deprive your neighbour of his goods
Non privare il tuo vicino dei suoi beni
Scrivere un testo per accompagnare la pubblicità
Write up a text to accompany the ad
Now look at image (3) with the script
Add to your tenor and ground
Is the ad more effective with or without the script?
What difference does the text make ?
Can you think of a better image to denounce child poverty ?
Script for ad
THERE ARE NO
SILVER SPOONS
FOR CHILDREN BORN INTO
POVERTY
Baby Greg is one minute old. He should have a bright future. Poverty has other plans.
Poverty is waiting to rob Greg of hope and spirit and is likely to leave him to a future of squalor . We
can’t end poverty but we can provide the practical skills that Greg and thousands of others in the U.K
need to stop it predetermining their lives . Don’t let poverty destroy a future.
Step 4 Summing up
What is the cockroach a symbol of?
Poster 1 ………………………………………………………….( Pollution illness )
Ad 2 ……………………………………………………………… ( right wing politics – deception)
Ad 3 ……………………………………………………………… (denied future – child poverty)
Reflect
Which of the following strategies does publicity make use of ?
Quali strategie utilizza la pubblicità ?
CONCISENESS
PARADOX
METAPHOR
SHOCK IMAGES
CATCHY PHRASES
HUMOUR
What has made the above ads catchy ?
…………………………………………………………………………….
………………………………………………………………………………….
………………………………………………………………………………
To what other genre can you associate the publicity texts ?
…………………………………………………………………………………………………………………….
Write in the BLOG your thoughts regarding the activities carried out