Vans Warped Tour Deck

I
N PARTNERSHI
P WI
TH
WI
FIHOTSPOT
SPONSORSHI
P OPPORTUNI
TY
BRANDED WI
FILOUNGE
“
Ver
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zon Zone”PepsiZone”et
c.
THE WARPED AUDIENCE /////////////////////////
The Warped fan is a highly sociable, tech savvy and influential young adult.
Attendees are utilizing social networking to communicate their concert
experiences to friends across the globe.
Ages 15­‐25 make up 91%
of the VWT audience
39%
52%
Diversity
62%
// WHITE/
CAUCASIAN
// 15-17
47.9%
// MALE
22%
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// LATINO
98% of fans take home everything
they get from the tour
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// 18-25
Average Age: 17.9 years old
52.1%
// FEMALE
The average attendee has been to
Warped Tour 3 years and nearly
90% of festival goers visit the
sponsor and non-‐profit village
10%
//AFRICANAMERICAN
6%
// ASIAN
Overall, 82.6% of fans are more
likely to purchase or try a sponsor’s
product due to their association
with Warped Tour, indicating
positive brand awareness.
2015 ROUTING /////////////////////////////////////////
6/19 // Pomona, CA
7/7 //Charlotte, NC
7/24 // Detroit, MI
6/20 // San Francisco, CA
7/8 // Virginia Beach, VA
7/25 // Chicago, IL
6/21 // Ventura, CA
7/9 // Pittsburgh, PA
7/26 // Shakopee, MN
6/23 // Mesa, AZ
7/10 // Camden, NJ
7/27 // Maryland Heights, MO
6/24 // Albuquerque, NM
7/11 // Wantagh, NY
7/28 // Milwaukee, WI
6/25 // Oklahoma City, OK
7/12 // Hartford, CT
7/29 // Noblesville, IN
6/26 // Houston, TX
7/14 // Mansfield, MA
7/30 // Bonners Spring, KS
6/27 // Dallas, TX
7/15 // Darien Center, NY
8/1 // Salt Lake City, UT
6/28 // San Antonio, TX
7/16 // Cincinnati, OH
8/2 // Denver, CO
7/1 // Nashville, TN
7/17 // Toronto, ON
8/5 // San Diego, CA
7/2 // Atlanta, GA
7/18 // Columbia, MD
8/7 // Portland, OR
7/3 // St. Petersburg, FL
7/19 // Holmdel, NJ
8/8 // Auburn, WA
7/4 // West Palm Beach, FL
7/21 // Scranton, PA
7/5 // Orlando, FL
7/23 // Cuyahoga Falls, OH
2015 CONFIRMED ARTISTS /////////////////////
MORE TO COME!
// ‘68
// Aaron West and The Roaring Twenties
// Alvarez Kings
// American Opera
// As It Is
// Asking Alexandria
// Attila
// August Burns Red
// Baby Baby
// Beartooth
// Beautiful Bodies
// Being As An Ocean
// Black Veil Brides
// Blessthefall
// Born Cages
// Brian Marquis
// Buttons
// Candy Hearts
// Carousel Kings
// ChrisB
// Citizen
// Corrin Campbell
& The Election
// Crossfaith
// Family Force Five
// Fit For A King
// Grey Gordon
// Handguns
// Hands Like Houses
// Have Mercy
// HO99O9
// Hundredth
// I Killed The
Prom Queen
// Icon For Hire
// Jule Vera
// Kenneths
// Knuckle Puck
// Koji
// Koo Koo Kanga Roo
// Kosha Dillz
// Lee Corey Oswald
// Major League
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Mallory Knox
Man Overboard
Matchbook Romance
MC Lars
Memphis May Fire
Metro Station
Miss May I
Mod Sun
Moose Blood
Neck Deep
Never Shout Never
New Years Day
Night Riots
Onward, Etc.
Our Last Night
Palisades
Pierce The Veil
PUP
Pvris
Riff Raff
Rotting Out
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SayWeCanFly
Seaway
Senses Fail
Set it Off
Silverstein
Sirens and Sailors
Slaves
The Amity Affliction
The Dirty Nil
The Drama Club
The Relapse Symphony
The Wonder Years
This Wild Life
Transit
Trophy Eyes
We Came As Romans
While She Sleeps
Youth In Revolt
WARPED 2014 AT A GLANCE //////////////////
The Vans Warped Tour celebrated it’s 20th Birthday with another epic run
through North America. Joined by fans & bands, new & old it was another
summer to remember!
TOTAL ATTENDANCE | 569,865
Largest Show | Chicago, IL (22,090)
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Average Daily Attendance | 13,568
Total Bands/Artists | 114
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42 shows in 52 days
Number of Stages | 9
ONLINE COMMUNITY ////////////////////////////////
VWT OFFICIAL
// Site Sessions | 4.073 million (up 20%)
// Users | 2.4 million users
// Page Views | 9.1 million
// 70% of traffic came from a mobile device
// Email database | 451,855 subscribers
///////////////////////////////////////////////////////
VWT MOBILE APPS
iPhone App
// 465,000 downloads to date
// 132,000 downloads for 2014 season
// iOS users make up 62% of all VWT mobile users
Android App (new for 2014)
VWT Social Media
/warpedtour 1,778,720 Likes
f
// up 53% over 2013
i @vanswarpedtour 509,000 followers
// up 67% over 2013
l @vanswarpedtour 739K followers
// up 49% over 2013
x @officialwarpedtour 147,244 subscribers
// up 113% over 2013
3.9 million views over
n /warpedtour
tour period
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Texting Campaign
// 49,508 downloads to date
// New for 2014
// 3.4 million screen views
// 19,700 total opt ins
// Android users make up to 35% of VWT mobile users
// Messaging fans on Tour updates
& sponsored messaging