Brochure

1
2
3
TOWER
BRIDGE
THE TOWER
OF LONDON
THE
GHERKIN
THE SHARD
SALESFORCE
TOWER
TOWER 42
LIVERPOOL STREET
STATION
PRINCIPAL
TOWER
TATE MODERN
LONDON — CENTRE STAGE
Principal Tower enjoys a prestigious location at the heart
of the City of London, the financial capital of
the world, and Shoreditch, the trend-setting
capital of the world.
The Tower benefits from five major transport hubs within
walking distance, making it convenient to access
all corners of the capital with ease and speed.
London City Airport is an additional asset, being
under 30 minutes away.
4
5
ST PAUL’S
CATHEDRAL
LONDON
LANDMARKS
ON YOUR
DOORSTEP
Tower Bridge
St Paul’s Cathedral
6
7
The Gherkin
London Stock Exchange
8
9
Harrods, Knightsbridge
Many other world-famous London destinations are also easily accessible outside the
immediate neighbourhood of the Tower, thanks to its direct connection to the efficient
transport network. Whether you choose to spend the day on a shopping spree at Harrods or
a relaxing afternoon at Hyde Park, you are only minutes away.
Hyde Park
10
11
LONDON’S
PRINCIPAL ADDRESS
Principal Tower is a soaring testimony to London’s continuing influence and vision.
The first residential tower in London fully-designed, both inside and out, by worldrenowned Foster + Partners, combines spectacular architecture and breath-taking
views with intelligent, elegant design of the highest specification.
Each of the luxurious apartments in this 50-storey tower also benefits from the
residents’ gym and spa, screening room, lap pool, 24-hour concierge and the newly
built adjacent tree-lined piazza of shops, restaurants and bars.
With a City address, but within walking distance of trend-setting Shoreditch,
Principal Tower offers fast, efficient transport links, as well as a wealth of cultural and
culinary experiences on the doorstep.
13
ICONIC
MASTERPIECE
Principal Tower is set to join the cast of architectural landmarks on London’s iconic
skyline, which includes masterpieces from the Richard Rogers Partnership,
Rafael Viñoly and Kohn Pedersen Fox.
Designed by Foster + Partners, this svelte new addition is the epitome of
understated elegance. Inspired by the architectural landmarks in its vicinity and
the historic views it offers across the capital, Foster + Partners has created a design
that responds to the uniqueness of its location both geographically and culturally.
Principal Tower offers the opportunity to own an architectural masterpiece,
equivalent to a priceless piece of art, that will give constant pleasure
and lasting value.
14
Space Balls, Anish Kapoor
15
Foster + Partners studio
FOSTER +
PARTNERS
DEDICATED TO
INTERNATIONAL
EXCELLENCE
16
Foster + Partners is a fully integrated practice bringing
together the expertise of architects, interior designers,
engineers, industrial designers, project managers and
master planners which has achieved global renown
and recognition. Since its inception, it has received
over 675 awards and citations for excellence,
and has won in excess of 120 international and
national competitions.
Founded in London by Norman Foster in 1967, it
is now a worldwide studio of over 1200 staff with
projects completed in over 75 countries. Over the
past four decades, the company has undertaken
a strikingly wide range of work, including civic and
cultural buildings, offices, private houses and public
infrastructure. It was responsible for the design of
the largest single building on the planet, Beijing
International Airport, and at the other end of the
scale, the practice has designed a variety of furniture
commissions and products, including a pen.
17
The Principal Tower team at work
Beijing International Airport, China
A VISIONARY
EYE
Great Court British Museum, UK
Foster + Partners has long championed a sustainable
approach to design whether applied to architecture
and urban masterplans or product design and interiors.
Being sensitive to location and culture, it often
combines the latest in radical building technologies
with techniques drawn from local, vernacular traditions.
Architects, interior designers and engineers are
encouraged to combine knowledge and together
devise integrated and sustainable design solutions
that will enrich the communities in which they build.
Each project is reviewed regularly, both formally and
informally, under the direction of the Design Board,
which is led by founder and Chairman Norman Foster.
While Foster + Partners is credited with devising some
of the greatest architectural masterpieces of the late
20th and early 21st centuries, it has never lost sight
of a design ethos that combines radical vision with
responsible practice.
Hong Kong and Shanghai Bank Headquarters, Hong Kong
30 St Mary Axe (The Gherkin)
18
London City Hall, UK
19
RO
AD
STR
OLD
OLD STREET
L RO
WEL
GOS
DS
OL
SHOREDITCH
EET
G
RE
TREET
ISLINGTON
AT
SILICON
ROUNDABOUT
ET
TRE
EA
ST
ER
N
SCL ATER ST
SHOREDITCH
HIGH STREET
RD
PRINCIPAL TOWER AND THE GHERKIN, THE ICONIC DESIGNS
BY FOSTER + PARTNERS, WILL BOOKEND LONDON’S CITY CENTRE.
CO
CUR
TAIN
ROA
D
ST
RE
ET
L
NA
TH
E
B
N
EE
GR
BRICK L ANE
AD
SH O R EDITCH HIGH S
CIT
Y
AL
CI
ER
M
M
E
RE
ST
A1
ET
TRE
T
CHISW
ELL ST
CIT Y
ROA
D
BARBICAN
S
CH
BEE
ICK
(2018)
WAL
L
GA
TE
ON
BIS
HO
A4
0
ST PAUL’S
T
EE
TR
PS
LON
D
LS
CIA
ER
MM
CO
LONDON WALL
NE
LA
MOORGATE
LIVERPOOL
STREET
BR
CITY OF
LONDON
H
O
U
N
D
IT
CH
S
D
NE W
GAT
E ST
T
BANK
TH
RE A
DN
LE S T
EED
R EE T
T
MANSION HOUSE
LONDON
CANNON STREET
MONUMENT
LONDON
FENCHURCH STREET
RIDG
ON B
RIVE
R TH
AME
S
TOWER
GATEWAY
E
TOWER HILL
LOND
QUEEN VIC TO RIA STREE
R EE
ALDGATE
EAST
TOWER BRIDGE
20
21
TOWER 42
DESIGNED BY
JOHN GIBSON
PRINCIPAL TOWER
DESIGNED BY
FOSTER + PARTNERS
CITY POINT
DESIGNED BY
F. MILTON CASHMORE
AND H. N. W. GROSVENOR
SALESFORCE TOWER
DESIGNED BY
KOHN PEDERSEN FOX
BROADGATE TOWER
DESIGNED BY
SKIDMORE, OWINGS & MERRILL
ST PAUL’S CATHEDRAL
DESIGNED BY
SIR CHRISTOPHER WREN
30 ST MARY AXE
DESIGNED BY
FOSTER + PARTNERS
THE SHARD
DESIGNED BY
RENZO PIANO
20 FENCHURCH STREET
DESIGNED BY
RAFAEL VIÑOLY
CANARY WHARF
TOWER BRIDGE
DESIGNED BY
SIR HORACE JONES
ONE NEW CHANGE
DESIGNED BY
JEAN NOUVEL
22
THE ROYAL EXCHANGE
DESIGNED BY
WILLIAM TITE
MILLENNIUM BRIDGE
DESIGNED BY
FOSTER + PARTNERS
TATE MODERN
DESIGNED BY
HERZOG & DE MEURON
23
The unique position of Principal Tower acts as a gateway between the
historic City of London, centre of international finance and business, and
the cultural hub of Shoreditch – a magnet for artists, creative industries
and the high-tech community that gave nearby Old Street its ‘Silicon
Roundabout’ tag.
WHERE
COMMERCE
MEETS
CREATIVITY
24
25
Bank of England
A FINANCIAL
POWERHOUSE
Principal Tower is located at the epicentre of the world’s top financial districts, a short walk
from prestigious financial institutions such as Lloyd’s of London, HSBC’s Corporate Banking
Centre, the London Stock Exchange and the Bank of England.
Broadgate Centre, Liverpool Street
26
27
A
VIBRANT
ART
SCENE
London is home to some of the
greatest art galleries in the world.
It is also rich with cultural centres,
pop-ups, street art and other
enriching events that take place
throughout the capital.
Love Sculpture, Bishopsgate
Renaissance Gallery, V&A Museum, South Kensington
28
29
The Good, the Bad and The Ugly, a sculpture by Jake and Dinos Chapman
Pop up Shoreditch gallery
30
31
THE
FINE ART
OF
DINING
The whole world is represented in the huge array of
Michelin-starred restaurants, bars and cafés in the area;
there are also numerous prestigious members’ clubs such
as Shoreditch House, 8 Moorgate and East Room, attracting
a glamorous international clientele.
The Royal Exchange
32
33
Galvin La Chapelle
Many culinary legends have made the journey from West to East as the City has enjoyed a
resurgence in popularity - among them HKK, an offshoot of Michelin-starred Hakkasan.
Here diners can enjoy exceptional Cantonese food in a tasting-menu format.
Sushisamba
34
35
HOME OF
HIGH FASHION
AND AVANT GARDE DESIGNERS
LUXURY BRANDS, COUTURE FASHION, NEWLY
EMERGING ARTISTS AND 5-STAR SERVICE
– ALL AT YOUR FINGERTIPS
36
37
A short walk away from the development, the Royal Exchange is host to a great number of
high-end fashion brands, such as Louis Vuitton, Smythson, Tiffany & Co, Gucci and Bulgari.
38
39
40
41
J
OU
R
N
ES
Y
LOCAL. NATIONAL. INTERNATIONAL.
PRINCIPAL TOWER IS A GREAT PLACE TO START
42
43
DISTANCES
At Principal Tower everywhere is close to hand. Central London is readily
accessible by tube and with the completion of Crossrail in 2018, journey times
throughout London will be even quicker. Travel to the rest of the UK is simple
on the comprehensive train network and Europe is close – Eurostar is less than
10 minutes away. With all the major airports less than an hour away, even
connecting with the rest of the world couldn’t be easier.
WALKING TIMES
NATIONAL RAIL
4 MINS
Spitalfields Market
from Liverpool Street Station (5mins walk)
5 MINS
Broadgate Circle
50 MINS
6 MINS
Shoreditch House
77 MINS
7 MINS
Hoxton Square
9 MINS
Finsbury Circus
Cambridge
CROSSRAIL (2018)
from Liverpool Street (5mins walk)
LONDON UNDERGROUND
from Liverpool Street (5 mins walk)
2 MINS
Farringdon
5 MINS
Tottenham Court Road
5 MINS
Farringdon
6 MINS
Canary Wharf
8 MINS
Bank
7 MINS
Bond Street
9 MINS
King’s Cross St Pancras
32 MINS
Heathrow T1
9 MINS
London Bridge
11 MINS
Oxford Circus
15 MINS
Bond Street
16 MINS
Victoria
AIRPORTS
from Liverpool Street (5mins walk)
from Old Street (8 mins walk)
4 MINS
King’s Cross St. Pancras
9 MINS
London Bridge
LONDON OVERGROUND
from Shoreditch High Street Station (3 mins walk)
44
Stansted
11 MINS
Surrey Quays
14 MINS
Highbury & Islington
38 MINS
Clapham Junction
39 MINS
Westfield, Shepherds Bush
45
28 MINS
City
32 MINS
Heathrow T1
40 MINS
Luton
45 MINS
Stansted
50 MINS
Heathrow T1
50 MINS
Gatwick
LOCAL AREA GUIDE
ayor of Scaredy Cat Town
09 M
12-16 Artillery Lane, London E1 7LS
10
12
W
histling Shop
63 Worship Street, London EC2A 2DU
11
alvin La Chapelle
G
35 Spital Square, London E1 6DY
14
iorgio at Leadenhall
G
45-52 Leadenhall Market, London EC3V 1LT
15
Gow’s Restaurant
81 Old Broad Street, London EC2M 1PR
16
Hawksmoor
157a Commercial Street, London E16 BJX
17
HKK
Broadgate West, 88 Worship St, London EC2A 2BE
01
ce Hotel
A
100 Shoreditch High Street, London E1 6JQ
02
Andaz Hotel
40 Liverpool Street, London EC2M 7QN
03
Apex City of London Hotel
1 Seething Lane, London EC3N 4AX
19
20
Lyle’s
The Tea Building, 56 Shoreditch High Street,
London E1 6JJ
06 Shoreditch House
Ebor St, London E1 6AW
21
Madison
One New Change, London EC4M 9AF
outh Place hotel
07 S
3 South Place, London EC2M 2AF
24
Sushisamba
Salesforce Tower, 110 Bishopsgate, London EC2N 4AY
The Mercer
25
34 Threadneedle Street, London EC2R 8AY
Tramshed
26
32 Rivington Street, London EC2A 3LX
Theatre Centre
380 Old Street, London EC1V 9LT
13
Toynbee Studios
28 Commercial Street, London E1 6AB
18
03
04 Grange City Hotel
8-14 Cooper’s Row, London EC3N 2BQ
range St Paul’s Hotel
05 G
10 Godliman Street, London EC4V 5AJ
he Hoxton Shoreditch
08 T
81 Great Eastern Street, London EC2A 3HU
09 The Montcalm
at the Brewery London City,
52 Chiswell Street, London EC1Y 4SA
10
Threadneedles Hotel
5 Threadneedle Street, London EC2R 8AY
11
Tune Hotel
5 Folgate Street, London E1 6BX
COMING SOON
Nobu Hotel
Willow Street, London EC2A 4BH
CULTURE, LEISURE AND LANDMARKS
01
B
arbican Centre
Silk Street, London EC2Y 8DS
Broadgate Art Trail
02
Around Liverpool Street and Bishopsgate
03
ondon Symphony Orchestra
L
Silk Street, London EC2Y 8DS
04 LSO St. Luke’s
London Symphony Orchestra
161 Old Street, London EC1V 9NG
useum of London
05 M
150 London Wall, London EC2Y 5HN
06 Spa London Ironmonger Row Baths
1 Norman Street, London EC1V 3AA
07 St Paul’s Cathedral
St. Paul’s Churchyard, London EC4M 8AD
08 The Monument
Fish Street Hill, London EC3R 8AH
09 Tower Bridge
Tower Bridge Road, London SE1 2UP
10
Tower of London
London EC3N 4AB
11
irgin Active – Moorgate
V
33 Bunhill Row, London EC1Y 8LP
REET
SH O R EDITCH HIGH ST
06
08
CITY OF
LONDON
02
LIVERPOOL
STREET
02
09
02
(2018)
LONDON WALL
LON
D
ON
02
WAL
L
15
03
A4
0
05
24
10
H
06
ST PAUL’S
03
07
05 21
08
03
10
01
NE W
GAT
E ST
REE
BANK
T
TH
RE A
11
02
13
01
12
O
U
N
D
D
08
D
DLE S
N EE
23
T
TR EE
IT
CH
25
01
11
01
01
T
04
MANSION HOUSE
LONDON
CANNON STREET
City of London School
107 Queen Victoria Street, London EC4V 3AL
MONUMENT
08
RIVE
R TH
AME
S
04 Italia Conti Academy of Theatre Arts
23 Goswell Road, London EC1M 7AJ
LONDON
FENCHURCH
STREET
05
TOWER
GATEWAY
03
22
Guildhall School of Music & Drama
Silk Street, Barbican, London EC2Y 8DT
ALDGATE
EAST
14
QUEEN VIC TO RIA STREE
TOWER HILL
10
04
09
TOWER BRIDGE
05 St Paul’s Cathedral School
2 New Change, London EC4M 9AD
06 The Lyceum
6 Paul Street, London EC2A 4JH
07 Virginia School
Virginia Road, Shoreditch, London E2 7NQ
Queen Mary University of London
Mile End Road, London E1 4NS
(4 mins walk from Mile End tube station)
Rosemary Works School
1 Branch Place, London N1 5PH
(10 mins walk from Haggerston Overground Station)
CINEMA
FINANCIAL SERVICES
01
Aubin Cinema
64-66 Redchurch Street, London E2 7DP
01
Bank of England
Threadneedle Street, London EC2R 8AH
02
Barbican Centre
Silk Street, London EC2Y 8DS
02
HSBC Corporate Banking Centre
60 Queen Victoria Street, London EC4N 47R
03
Rich Mix Cultural Foundation
35-47 Bethnal Green Road, London E1 6LA
03
UBS Main Offices
100 Liverpool Street, London EC2M 2RH
Gansevoort Hotel
81 Great Eastern Street, London EC2A 3HY
46
16
06
MOORGATE
Dallington School
02
8 Dallington Street, London EC1V OBW
03
SHOREDITCH 05
03
07
EDUCATION
01
SCLATER ST
13
03
05
08
SHOREDITCH
HIGH STREET
07
CHISW
ELL ST
02
05
es Trois Garçons
L
1 Club Row, London E1 6JX
Sauterelle
Royal Exchange, London EC3V 3LR
12
10
03
01
R
ocket Gallery
Tea Building, 56 Shoreditch High Street,
London E1 6JJ
11
11
20
04
12
EET
STR
08 Red Gallery
1-3 Rivington Street, London EC2A 3DT
Signal Gallery
32 Paul Street, London EC2A 4LB
17
06
L’Anima
1 Snowden Street, London EC2A 2DQ
23
oyal Exchange Buildings
R
London EC3V 3LQ
Featured boutiques below:
Boodles, Bulgari, Church’s, Gucci, Hermès,
Montblanc, Omega, Paul A. Young Fine Chocolates,
Paul Smith, Smythson, Tiffany & Co.
CH
BE A
BARBICAN
HOTELS
18
Salotto & Roda
22
31 Lovat Lane, London EC3R 8EB
The Bicycle Man Ltd.
61-67 Old Street, London EC1V 9HW
ure Evil Gallery
07 P
108 Leonard Street, London EC2A 4XS
12
B
01
19 03
07
10
RD
S
13
11
he Jones Family Project
T
78 Great Eastern Street, London EC2A 3JL
06 Lomography Gallery
117 Commercial Street, London E1 6BG
10
06
11
04
ST
RE
ET
EN
RE
NE
LA
12
erdies Food Lab
F
28 Commercial Avenue, London E1 6LS
10
earcys Champagne Bar
S
One New Change, London EC4M 9AF
ST
ER
N
G
AL
HN
ET
T
EE
TR
11
Eight Members Club Moorgate
1 Dysart Street, London EC2A 2BX
09 That Flower Shop
100 Shoreditch High Street, London E1 6JQ
05 Kemistry Gallery
43 Charlotte Road, London EC2A 3PD
09 Rivington Place
1 Rivington Place, London EC2A 3BA
EA
LS
CIA
ER
MM
CO
10
uck and Waffle
D
Salesforce Tower, 10 Bishopsgate, London EC2N 4AY
ed Baker
08 T
120 Cheapside, London EC2V 7JB
07
11
09
ICK
09 Dishoom
7 Boundary Street, London E2 7JE
ET
TRE
01
BR
08 Loungelover
1 Whitby Street, London E1 6JU
DS
OL
10
AT
T
08 Coq d’Argent Grill
1 Poultry, London EC2R 8EJ
07 Start
42-44 Rivington Street, London EC2A 3QP
04
09
05
RE
E
RE
ST
orse & Groom
07 H
28 Curtain Road, London EC2A 3NZ
02
G
AL
CI
ER
M
M
07 Club Gascon
57 West Smithfield, London EC1A 9DS
06 Space NK Apothecary
Bishopsgate Arcade, 135 Bishopsgate,
London EC2M 3YD
04
04
CO
olden Bee
06 G
Singer Street, London EC1V 9DD
04 Hales Gallery
Tea Building, 7 Bethnal Green Road, London E1 6LA
11
09
OLD STREET
07
02
07
26
A1
ity Social @ Tower 42
06 C
25 Old Broad Street, London EC2N 1HQ
05 Rokit Ltd
107 Brick Lane, London E1 6SE
ennis Severs’ House
D
18 Folgate Street, London E1 6BX
08
06
CUR
TAIN
ROA
D
irty Martini
05 D
158 Bishopsgate, London, EC2M 4LN
03
12
09
02
GA
TE
05 Buenos Aires
67 Watling Street, London EC4M 9DD
04 Present London
140 Shoreditch High Street, London E1 6JE
06
Arts Market, Spitalfields
02
65 Brushfield Street, London E1 6AA
BRICK L ANE
04 Corney & Barrow
1 Thomas More Street, London E1W 1YZ
One New Change
(High Street and luxury brands)
London EC4M 9AF
SILICON
ROUNDABOUT
ISLINGTON
AD
04 Bolton’s
13 Cullum Street, London EC3M 7JJ
03
20 Projects
20 Hoxton Square, London N1 6NT
PS
Chiswell Street Dining Rooms
56 Chiswell Street, London EC1Y 4SA
MILK Concept Boutique
02
118A Shoreditch High Street, London E1 6JN
01
BIS
HO
03
ouis Vuitton London City
L
6 Royal Exchange, London EC3V 3NL
CIT Y
ROA
D
Barbecoa
20 New Change Passage, London EC4M 9AG
Callooh Callay
02
65 Rivington Street, London EC2A 3AY
01
L RO
WEL
COS
03
Apples and Pears
26 Osborn Street, London E1 6TD
01
E
1 901 at Andaz
02
40 Liverpool Street, London EC2M 7QN
01
GALLERIES
RIDG
1776 @ 1 Lombard Street
1 Lombard Street, London EC3V 9AA
BOUTIQUES/SHOPS
ON B
01
BARS
LOND
RESTAURANTS
47
PRINCIPAL PLACE
PRINCIPAL PLACE
Principal Tower is the signature landmark of the Principal Place development.
This mixed-use scheme comprises a new half-acre public piazza, 600,000 sq ft
of state-of-the-art office space and 20,000 sq ft of retail space. The latter includes a lively
offering of bars, cafés, restaurants and fashionable boutiques.
50
51
Principal Tower is bordered by a newly created public piazza, landscaped with trees and green
spaces. Residents also benefit from amenities that include a lap pool, spa, a state-of-the-art
gym, private cinema, 24-hour concierge and residents’ lounge. There are subterranean bicycle
storage facilities available and opportunities to acquire parking spaces.
52
53
PRINCIPAL TOWER
56
57
Conceived to complement the already iconic skyline of London, Principal Tower combines
superb materials and artisanship with vision and flair. This is a building that exemplifies truly
elegant and intelligent design.
58
59
IN
T
RI
CT
AE
OPULENT LUXURY.
INSPIRING DESIGN.
60
61
RECEPTION & LOUNGE
Foster + Partners has continued its masterful design eye throughout Principal Tower in
association with LIV Interiors. The dramatically sculptural staircase and marble-clad,
double-height reception echoes the seamless elegance and heritage materials of the exterior.
The mezzanine bar provides a luxurious meeting place to enjoy the views over the piazza.
A concierge service is on hand 24-hours a day.
62
63
Mezzanine bar
64
65
A VERY
PE
R
SO
NA
L
STATEMENT
66
67
68
69
LONDON IN
WIDESCREEN
70
While Principal Tower is a building of unquestionable architectural merit, it is from inside
looking out that its true splendour is revealed. At 50-storeys high, it offers spectacular views
from east to west, a panoramic that is unlikely to be surpassed.
71
A PLACE
TO
UNWIND
72
73
YOUR HOME
IN THE SKY
74
The warm and quiet tones of the apartments create a harmonious canvas on which
residents can display their own taste and personality through their chosen furniture
and furnishings.
75
AS FAR
AS THE EYE CAN SEE
76
Every apartment has been spatially configured in order to maximise the impact of the views
beyond, with many of the open-plan living areas leading directly on to balconies. Herringbone
oak floors, neutral walls and full-height windows provide the ideal canvas against which the
city’s ever-changing panorama can be enjoyed.
77
CITY LIGHTS
By day, the apartments are flooded with natural light,
providing an ambience that is both energising and
life-enhancing. By night, residents can enjoy a
privileged view of the lights and romance of the
world’s capital city that is always vibrant.
78
79
80
81
TONAL VALUES
The interior design team has chosen two palettes for the apartments: Urban and Loft. These
distinguish the kitchen and bathroom areas, while living/dining rooms enjoy the same core
design of warm timber floors and white-painted walls. Shown here is the Urban palette of
dark-stained wood, marble and copper detailing.
82
83
A
PLACE TO
ENTERTAIN
KITCHEN — URBAN
The deeply dramatic Urban palette features dark-stained timber doors,
marble-effect worktop and spectacular copper splashback. The latter
is highlighted to theatrical effect by concealed downlighters, creating a
design that looks as chic by night as it does by day.
84
85
KITCHEN — LOFT
The Loft palette is an airy combination of lightcoloured timber and marble-effect worktop with feature
marble splashback. This creates a warm, soft effect that
complements the natural daylight from which each
apartment benefits. Closed storage and full-height
cupboards achieve a seamless effect that is easy
to maintain.
86
87
BATHROOM - URBAN
BATHROOM - LOFT
The Urban bathroom palette references that of the Urban kitchen with
dark-stained joinery, marble worktops, chrome detailing and high-gloss
surfaces. It is a glamorous combination that speaks of traditional luxury
but with a very contemporary signature.
The Loft bathroom palette echoes that of the Loft kitchen with its
soft and quiet palette of pale timber, grey stone, marble and mirror.
The marble surround of the bath is a focal point of the scheme, while
integrated lighting complements the sculptural form of the sleek
double-vanity counters in select suites.
88
89
SERENE
S
P
AC
E
S
90
91
THE
BEAUTY
OF CALM
SPA & GYM
The private swimming pool is located on the first floor of
the Tower. This allows swimmers to feel as though they are
floating just above the city streets. A metal-finish feature
wall creates a sculptural focus, complementing porcelain
floor tiles and textured walls.
92
93
The spa and gym have been designed to complement the apartments in terms of the
palette of materials, emphasising the fact that this is a private space for residents. Warm and
earthy tones are offset by contrasting metallic effects for added interest and character.
The spa and gym are on the first floor, adjacent to the piazza, ensuring these are pleasant
and airy spaces with the benefit of lots of natural light and interesting vistas. Parquet timber
flooring, mirrored walls and wrap-around steel columns create a look that is smart
and inviting.
94
95
SCREENING ROOM
CONCIERGE AND PARKING
The multi-purpose screening room, adjacent to the residents’ bar, has seating that can be
configured in a number of ways, according to purpose and the ambience required. Residents
can hire this space for private parties and screenings, including film, music or games
entertainment, as well as for business conferences.
A dedicated concierge service provides residents with a five-star level of service 24 hours a day.
96
There are dozens of car parking spaces in the Tower’s subterranean car park, including spaces for
disabled users. The car park is accessed via two state-of-the-art car lifts for additional security.
Recognising that London is also enjoying a resurgence in bike use, Principal Tower also provides
ample bicycle spaces for residents.
97
SPECIFICATIONS
& MATERIALS
General
- Timber, porcelain or stone flooring
and fitted carpets
- Oak timber veneer doors to
match flooring
- Stainless steel D-line ironmongery
from one suite, including lock casings
and locks
- Fan coil unit comfort cooling and
heating systems
- Brushed stainless steel data and
telephone outlet points in all
habitable rooms
- LED spot lights to living
and dining rooms
- LED downlighters to bedrooms,
bathrooms, cloakrooms and corridors
- Cabling for chandelier fixture in living
rooms
- 5 amp lighting socket outlets to living
rooms and master bedrooms
Kitchen
- Timber flooring
- Luxury contemporary kitchen featuring
white composite stone worktops
- Stainless steel undermounted sink and
monobloc mixer tap
- Miele oven, hob & coffee machine (the
latter in 2 bedroom apartments only)
- Integrated glass-fronted wine fridge
- Dishwasher and full height fridge/freezer
fully integrated to joinery – Siemens
or similar
- Concealed worktop lighting
- Segregated waste storage
Bathrooms
- Porcelain or stone floor tiling
- White enamel bath with shower over
where applicable
- Dornbracht mixers, taps & showers
- Glass shower screen
- Dual flush WC with concealed cistern
- Mirror fronted cabinet with demist
feature to mirrors. Interior of cabinets
fitted with shelving, shaver point
and lighting
- Heated towel radiator
- Under counter mood light
Systems
- Stand-alone system of interlinked
smoke alarms, mains operated with
battery back-up
- Residential sprinkler system with
concealed heads
- Independent AV cabling infrastructure
for speaker, IT and TV distribution
cabling, including common AV
requirements
- High speed fibre optic connection
infrastructure directly into each
apartment for data/telephone
- Home automation system with
controllable touch panels/push buttons
where applicable
- Lighting control system where
applicable
- Wiring for Sky+ in equipment cupboard
with outlets in each room
Master Bedroom
- Fitted carpets
- Bespoke full height floor-to-ceiling
wardrobes
All specifications are indicative
and subject to change
98
99
Balconies & Terraces
- Glazed balustrade to balconies and
high level terraces
- Timber decking to balconies
- Terraces landscaped with planters
Amenities
- Right to Park for 51 cars
- CCTV
- Cold storage on ground floor
- 24-hour concierge service
- Fully equipped residents’ gym
on the first floor
- Male and female changing rooms
- Steam room and sauna
- Swimming pool with mosaic tile design
- Jacuzzi
- Residents’ lounge/bar
- Residents’ screening room
- Landscaping
FLOORPLATES
MVHR
AV
FLOORS
2-3
MVHR
AV
CHW HIU
EC
EC
WD
WD
MVHR
CHW HIU
WD
EC
EC
CHW HIU
WD CHW HIU
MVHR
EC
EC
CHW HIU
CHW HIU
WD
WD
EC
EC
AV
MVHR
AV
MVHR
APARTMENT NUMBER AND TYPE
04
05
03
06
1 Bedroom Type 1
02
07
1 Bedroom + Study
01
08
2 Bedroom
FLOORS 2-3
102
CHW HIU
103
CHW HIU
MVHR
WD
WD
MVHR
MVHR
AV
EC
EC
WD
WD
EC
EC
CHW HIU
WD CHW HIU
MVHR
EC
EC
CHW HIU
CHW HIU
WD
WD
EC
EC
AV
MVHR
AV
MVHR
APARTMENT NUMBER AND TYPE
04
05
03
06
1 Bedroom Type 2
02
07
1 Bedroom + Study
01
08
2 Bedroom
FLOORS 4-19
104
CHW HIU
MVHR
WD
CHW HIU
FLOORS
4-19
MVHR
AV
CHW HIU
105
CHW HIU
MVHR
WD
WD
MVHR
AV
MVHR
MVHR
AV
WD
CHW HIU
CHW HIU
WD
WD
AV
AV
WD
FLOORS
21-37
WD
VA
VA
WD
WD
WD
CHW HIU
AV
AV
MVHR
MVHR
APARTMENT NUMBER AND TYPE
02
03
01
04
2 Bedroom + Study
FLOORS 21-37
106
107
CHW HIU
FLOORPLANS
Floorplans are for approximate measurements only.
Exact layout and sizes may vary. All measurements
are within a reasonable tolerance in accordance with
the sale contract.
*
*
APARTMENTS 2.02-3.02*
1 BEDROOM. TYPE 1
FLOORS 2-3
APARTMENT
43.4m2 / 467ft2
Living/dining
3.59 x 3.33m / 11’9 x 10’9”
Kitchen
3.11 x 3.33m / 10’2 x 10’9”
Bedroom
3.88 x 2.80m / 12’9’’ x 9’2’’
Bathroom
2.07 x 2.21m / 6’10’’ x 7’3’’
KEY
HIU Heat Interface Unit
WD Washer/Dryer
White Goods
(Dishwasher, Fridge/Freezer)
CHW Chilled Water
AV Mechanical ventilation with
MVHR heat recovery
EC
Entrance Closet
* Units 2.06, 3.06, 2.07 and 3.07 have a similar or mirror layout.
Scale 1:38
110
111
= 1m/39.3”
Floorplans are for approximate measurements only.
Exact layout and sizes may vary. All measurements
are within a reasonable tolerance in accordance with
the sale contract.
*
*
APARTMENTS4.02-19.02*
1 BEDROOM. TYPE 2
FLOORS 4-19
WD CHW HIU
MVHR
APARTMENT
51m2 / 5491ft2
TERRACE
3.95m2 / 42ft2
Living/dining
5.69 x 3.33m / 18’8” x 10’9”
Kitchen
3.11 x 3.33m / 10’2” x 10’9”
Bedroom
3.83 x 2.80m / 12’6” x 9’2”
Bathroom
2.07 x 2.21m / 6’10” x 7’3”
Terrace
EC
2.12 x 1.87m / 7’0” x 6’0”
KEY
HIU Heat Interface Unit
WD Washer/Dryer
White Goods
(Dishwasher, Fridge/Freezer)
CHW Chilled Water
AV Mechanical ventilation with
MVHR heat recovery
EC
Entrance Closet
* Units 4.06 to 19.06 and 4.07 to 19.07 have a similar or mirror layout.
Scale 1:38
112
113
= 1m/39.3”
Floorplans are for approximate measurements only.
Exact layout and sizes may vary. All measurements
are within a reasonable tolerance in accordance with
the sale contract.
APARTMENTS 4.04-19.04
MVHR
AV
1 BEDROOM + STUDY
FLOORS 4-19
APARTMENT
71.1m2 / 765ft2
TERRACE
5.98m2 / 60ft2
Living/dining/kitchen
5.60 x 5.18m / 18’4” x 17’0”
Bedroom
2.90 x 4.35m / 9’6” x 14’3”
En-suite
2.33 x 2.61m / 7’7” x 8’6”
Study
2.75 x 3.2m / 9’0” x 10’5”
Terrace
3.18 x 1.88m / 10’4” x 6’0”
CHW HIU
EC
WD
KEY
HIU Heat Interface Unit
WD Washer/Dryer
White Goods
(Dishwasher, Fridge/Freezer)
CHW Chilled Water
AV Mechanical ventilation with
MVHR heat recovery
EC
Entrance Closet
Scale 1:38
114
115
= 1m/39.3”
Floorplans are for approximate measurements only.
Exact layout and sizes may vary. All measurements
are within a reasonable tolerance in accordance with
the sale contract.
*
*
WD
APARTMENTS 4.01-19.01*
EC
2 BEDROOM
FLOORS 4-19
CHW HIU
APARTMENT
81.3m2 / 875ft2
TERRACE
Living/dining/kitchen
Master bedroom
En-suite
AV
MVHR
6.16m2 / 66ft2
7.00 x 5.52m / 23’0” x 18’0”
2.90 x 4.35m / 9’6” x 14’3”
2.33 x 2.61m / 7’7” x 8’7”
Bedroom 2
2.75 x 3.02m / 9’11” x 9’0”
Terrace
3.28 x 1.88m / 10’9” x 6’0”
KEY
HIU Heat Interface Unit
WD Washer/Dryer
White Goods
(Dishwasher, Fridge/Freezer)
CHW Chilled Water
AV Mechanical ventilation with
MVHR heat recovery
EC
Entrance Closet
* Units 4.05 to 19.05 and 4.08 to 19.08 have a similar or mirror layout.
Scale 1:50
116
117
= 1m/39.3”
Floorplans are for approximate measurements only.
Exact layout and sizes may vary. All measurements
are within a reasonable tolerance in accordance with
the sale contract.
*
*
APARTMENTS21.01-37.01*
2 BEDROOM + STUDY
FLOORS 21-37
APARTMENT
134.9m2 / 1,452ft2
TERRACES
Living/dining
Kitchen
Master Bedroom
En-suite
Bedroom 2
En-suite
WD
10.11m2 / 109ft2
WD
7.05 x 6.07m / 23’0” x 20’0”
5.03 x 3.35m / 16’6” x 11’0”
8.83 x 3.35m / 29’0” x 11”0”
CHW HIU
2.63 x 2.10m / 8’6” x 6’9”
AV
MVHR
2.90 x 4.30m / 9’6” x 14’0”
2.48 x 2.42m / 8’0” x 8’0”
Study
2.75 x 3.02m / 9’0” x 10’0”
Terrace 1
3.28 x 1.88m / 10’9” x 6’0”
Terrace 2
2.12 x 1.87m / 7’0” x 6’0”
KEY
HIU Heat Interface Unit
WD Washer/Dryer
White Goods
(Dishwasher, Fridge/Freezer)
CHW Chilled Water
AV Mechanical ventilation with
MVHR heat recovery
EC
Entrance Closet
* Units 21.03 to 37.03 and 21.04 to 37.04 have a similar or mirror layout.
Scale 1:55
118
119
= 1m/39.3”
JOINT VENTURE
MANAGEMENT TEAM
Together Brookfield, Concord Pacific and W1 Developments form a global partnership with a reputation
for delivering outstanding commercial and residential properties around the world.
Brookfield is one of the world’s largest owners and
developers of real estate across North America, the
UK and Australia. With a heritage spanning nearly
100 years, Brookfield sets the industry standard for
creating and managing iconic addresses.
Recognised for its commitment to superior service
and the environment, Brookfield plays an active role in
connecting global corporations, commerce,
and community.
120
For more than two decades, Concord Pacific has set
and surpassed new standards for master-planned
communities. Each community has been envisioned
and designed in synergy with its surroundings, with
shops, parks, marinas and recreation.
This synergy is a direct result of time and effort
invested in land selection, community planning
and development, through to construction and
customer service.
W1 Developments is an award-winning and
internationally recognised property company focused
on producing exceptional quality single- and
mixed-use developments in central London.
W1 Developments stands out amongst the
competition by focusing on quality rather than
quantity. Design excellence is the cornerstone of every
project, working closely with the world’s best architects
and designers, W1’s success lies in the details.
For further enquiries please contact:
+44 (0)20 7087 5660
[email protected]
www.principaltower.com
All CGIs included in this brochure are indicative of final specification and are subject to change.
The information in this document has been prepared solely for the purpose of providing general information about Principal Tower. Brookfield, Concord Pacific,
W1 and its agents have taken care to ensure that the information is accurate at the time of its inclusion in this brochure, but does not guarantee the accuracy
or completeness and shall not be liable for any loss or damage which may arise from reliance on the information. All illustrations and computer generated
images reflect the artists’ interpretation of the project and do not take into account the neighbouring buildings, physical structures, streets and landscape. The
developers reserve the right to make modifications and changes to architectural and interior features and finishes, brands, colours, materials, building design,
specifications, ceiling heights, flooring patterns and floor plans without notification. Actual suite plans may have minor variations to the typical plans shown in
this document. All matters will be governed by the applicable purchase and sales agreement.
Brookfield, Concord Pacific and W1 retains the copyright of material in this brochure and may change the
content or format at any time.
September 2014
128
OPTION THREE
Lines 2pt
Min space between 1mm
-2 levels