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Magazine
Issue June 2015
Latest information about sun, light, health and beauty
Exclusive fresh
kick – only with
megaSun!
Page 6
Increase
your profits
with cpi
Page 10
Tower
upgrade:
vibraNano
Page 16
1
Magazine
To the top with megaSun
Our industry continues to develop – especially thanks
to innovative inventions made by KBL, such as the
megaSun hurricane concept, which is exclusively
available from us!
And we want to go even further with you – we want to
Those who aim high need
confidence, a strong will and
a touch of madness!
go all the way to the top. Whether we do so through
our
constantly
growing
tower
family,
excellent
technical equipment or fully-developed success
strategies for your business in the sun tanning or
fitness centre sector.
We will share our expert knowledge with you and help you get ahead: First of all,
please subscribe to the new „Sunny Mail“, which includes all of the important
information about the industry, learn more about the positive effects of vitamin D on
physical performance and read about how solariums and Collariums® have already
paid off by increasing turnover in various concepts implemented by successful
studio owners.
Distinguish yourself from everyone else
and come to the top with us!
Regards,
Klaus Lahr
Management Board
3
Content
6Exclusively available from megaSun
10 18 years of cpi energy
12 World of model business
14 World of Towers
16 vibraNano
18 megaSun worldwide
20 Lucrative lures
22 FIBO memories
24 KBL on Tour
25 New medical study
26 conCept
The one and only hurricane concept
An invention made by KBL
Dazzling vitality
Innovative addition to the series
A small plate with a large effect
BRONZAGE SPA in Qatar
Hot tips to prevent the summer lull
Innovation concepts at the SUNbiz
On the go all around the globe
Interview with Prof. Peter Billigmann, M.D.
The “Schönzeit” cosmetics institute in Neuwied
Imprint
Responsible for content and images:
KBL AG · Ringstraße 24-26 · D-56307 Dernbach · Phone: +49(0)2689 / 94 26-0 · www.kbl.de
Copyright
All contents are subject to the copyright of KBL AG – The Beauty & Health Company.
The copying or use of any information or material contained in this magazine requires the explicit
written consent of KBL AG – The Beauty & Health Company. Subject to errors. KBL_150415_fi
4
5
N
O
I
T
A
V
O
NN
I
E
WID
D
L
R
WO
T
he
globally
unique
hurricane
concept is also aiming high.
The tubes, which are remarkable for
their twisted shape, simultaneously radiate
four wavelengths of light in the spectacularly
designed hurricane tower. The rotation also
ensures a greater surface area, which considerably optimises the diffusion of light.
Here is the exclusive
4 in 1 for your skin in
one “twist”:
1.UVB
melanin & vitamin D
2.UVA
direct, attractive tan
3.blue light
cleansing for blemish-free skin
4.red light (collagen)
rejuvenating & vitalising
6
exclusive
ONLY
available
from
megaSun
7
Voices of experience
Unique
Aleksandar Pavić,
Ultrasun, Serbia
“The latest innovation in the
megaSun product range, the
wavelengths
in tube
6800 alpha hurricane, has
just reached the Serbian market. The new
technology of the patented twisted tubes
not only offers an intensive and attractive
tan, but also stimulates the production
of melanin and vitamin D. Up until now
this technology was unknown to our
country,
but
it
has
already
now
brought a breath of fresh air into the
world of tanning. Blue light for clear and
blemish-free skin and the additional benefits of red collagen light will ensure that we
will be able to expand our customer base
with this new generation of solariums.”
Tanning bed 6800 alpha hurricane
Mirco Bertolani,
Beautech, Italy
Hugo Strijbosch,
“During my last visit to
Summertan Nederland, Goirle, Netherlands
Germany I tested the
“The hurricane sunbed really is a great solarium. The
hurricane tanning bed
best properties of light are combined in only one tube!
Bernd Holderberg,
In addition to that the tube itself looks very special. The
Tanning studio Sun Planet,
tanning effect is also very good. I saw direct results after my test! I like
Neukirchen-Vluyn, Germany
that the hurricane doesn’t only tan my skin, but also makes it
“I
nicer, which helps me to relax even more during the sun tanning ses-
like the hurricane and was
sion. What I also think is great are the collagen boosters. The bottom
immediately convinced by the concept.
line is that for me, the hurricane concept is a must-have for every sun
My experience has shown me that some
tanning studio!”
people love it and some people are more
personally
just
and was delighted by the feeling of
my skin and the immediate tanning
result. What I also like about the solarium
really
is that the temperature is pleasant and
warm, but not too hot. In fact, I was
immediately so convinced by the concept
that I brought the hurricane back to Italy
with me right away and have been selling
sceptical at first. But whoever tries it
it successfully since then. My customers
is always delighted and uses the
have been waiting for exactly this kind of
tanning bed more often, so that in the
innovation!”
meantime it has gained many regular
Customer Julia H., ProVital, Dierdorf,
customers. The number of users is abso-
Germany
lutely satisfying!”
“Since I wanted to pre-tan myself for
the summer in order to look sexy in my
summer clothes, a friend recommended
the “hurricane” to me. After only five
sessions
I
was
completely
thrilled
at
the
results. The hurricane gives my skin a natural, long-lasting
tan. I will keep using it and recommend it to others.”
Pure pleasure!
8
9
18 years
control power integrated
cpi is a controllable electronic ballast which, unlike
conventional devices, is capable of regulating all of
the tubes in a “controlled”, and thus, optimal manner.
THE invention
T
oday’s
by megaSun
solarium
industry
would
not
be what it is without the revolutionary
innovations of KBL.
Already 18 years ago our technicians came up with
the concept of cpi energy and it undergoes continuous
future-oriented development. Nowadays, nearly every
customer chooses to have cpi as an indispensable
technical feature when buying a solarium or Collarium®.
Here is an overview of the most important benefits
cpi forms the basis of:
Less energy consumption
Optimal control of the tubes for
perfect performance
Considerably longer service life
for the tubes up to 1,200 hours*
Reduced heat generation
= noticeable cost savings
10
*only if original megaSun tubes are used
11
modelbusiness
The two of them met and fell in
love on Mallorca where Lena
felt drawn to in order to “do
something crazy” after getting
her
Bachelor’s
degree
in
Business Management, instead
of
taking
the
job
already
assured to her at Audi’s event
planning agency.
We would like to say thank you
for a great day of shooting and
!
for the photos of Lena full of
vitality and charisma.
Lena Dobschall
I
love living in warm countries!”, says Lena
Dhabi. Almost two years ago, she and
Dobschall. While visits to the sun tanning
her boyfriend Christian Deerberg founded
studio in her “saucy” home city of Berlin
a steadily growing company they are
during the long winter months helped her
both very proud of in the centre of the luxury
get through the dark time of the year, she
metropolis.
now enjoys lots of light and warmth in Abu
12
13
„
Aiming high with
M
egaSun’s tower series literally overshadows everything
that has come before it.
The 100 ruby collagen boosters in the Optima
tower provide an increase in skin moisturisation and a radiant complexion. The space
2000 and space 3000 towers form the
In addition to the flagship pureEnergy 5.0,
basis of the series and are also true
which combines maximum power, technology
space-savers, in which the most modern
and design in one, the brand new hurricane
technology
tower also captivates. In its interior the
together to provide the perfect tanning
exclusive tubes ensure an attractive skin
experience.
and
innovative
design
join
appearance through the concentration of four
wavelengths of light in only one tube.
Order the new brochure:
[email protected]
or by telephone: +49 (0) 2689.9426-0
14
15
knowHow
Additional
benefits of towers
Only 10 minutes with vibraNano for a
seamless tan and body shaping
A
From a sporty perspective!
Three 10-minute workout programmes each with 5 levels ensure different training effects:
small plate with a large effect thanks to the
• RELAX muscle relaxation and slight muscle build-up at 12 to 15 Hz
side-alternating technology that the space industry
• WELLNESS body shaping and promotion of health effects at 12 to 18 Hz
had originally discovered – and now we have, too, for all
• FITNESS targeted muscle build-up and strengthening at 14 to 21 Hz
of our tower series!
A tilt function simulates the sequence of motions that occur when moving, which allows
the muscles in the abdomen, leg, buttocks and back areas to be trained. In combination
with the warmth in the tower, the correct posture with slightly bent knees and the
vibration of the plates the movements are targeted to strengthen important muscle
groups. Endorphins are also released, leading to a greater sense of well-being and stress
reduction. The high-quality, non-abrasive acrylic coating is easy to clean thanks to the
completely smooth, non-reflective surfaces.
16
17
worldwide
BRONZAGE SPA,
Qatar
United Arab Emirates
I
n the midst of the big luxury
People especially like to use solariums in
brands of this world, BRONZAGE
sunny countries in order to give their skin
SPA opened its doors in the
Lagoona Mall in Qatar at the beginning of 2015.
an attractive tan and increase their vitamin
D level. This is because the extreme
outside heat causes people to mainly stay
in air-conditioned rooms or, for cultural
reasons, to only go outside when they are
covered up. At the BRONZAGE SPA Hanadi
Chehade offers her customers everything
that makes up Qatar’s lifestyle:
Both genders can separately experience
individual luxury and beauty.
18
19
Best platform:
solariumMarket.com
Summer
incentives
A
pleasantly warm breeze is
blowing outside, but inside
the studio there is nothing
going on?
It doesn’t have to be that way, because
there are many good reasons for
your customers to spend time in the
solarium right now. Arouse their
curiosity using our tips!
ys!
lida
the ho
e
ase th
: Incre enjoy the
g
n
i
n
re-tan our skin to
, go
es of p
g
a
t
allergy
e of y
n
n
a
im
u
t
v
s
d
n
f
A
o
ctio
ptoms
y tan
l prote
natura r, reduce sym orting a sex
sp
nge
ays:
sun lo ach already
e holid
h
t
e
r
b
e
t
e
f
to th
time a
just
out the ok like you
b
ere in
a
k
hin
lo
you w
d
n
e
t
And t eeks later
or pre
lidays
w
ome – end your ho
Even
h
k
c
d ba
to sp
arrive if you have
.
h
t
is year
u
the So e balcony th
on th
Fit for
Hot price camp
aigns!
Offer prices de
Summer cards
wn,
Cool-do
pending on the tim
Offer additional
services, such
as a free wellness
treatment
finally!
ioned
ir-condit
a
t
u
o
t
in
Po
s
solarium
ature of
uaCool fe
q
a
e
th
e
s
sis of the
Adverti
on the ba
s
m
iu
r
eat-free!
your sola
ss tan sw
le
m
a
e
s
ta
motto: ge
ream or
ers ice c
m
to
s
u
c
r
u
Offer yo
h
ing punc
s
e
fr
a re h
20
e of day
with special cond
itions
. Worldwide largest tanning market for used
solariums and Collariums®
. All brands – Multiple opportunities of selling and buying
. Advertising is free of charge
. Run time for all offers limited to 3 months
. Automatic translation of your offer from English to German
. News feed as well as exhibition and news ticker
Mark it down now for 2016:
FIBO from April 7th to April 10th
T
he SUNbiz@FIBO in April 2015 set a new
record with 138,000 visitors in four days
and thanks to the industry’s energetic de-
velopment it is thus counted among the fastest
growing trade shows worldwide.
This was also clearly felt at the KBL booth in many exciting
and interesting conversations with national and international visitors.
22
Medical study
KBL on Tour
T
Vitamin D for
more performance
he KBL AG provided a mon amie Collarium® in the context of a study aimed at answering
the question of the “Influence of vitamin D on physical performance”.
We are on the go all over
Prof. Peter Billigmann, M.D., born December
the globe for sun fans.
1st, 1955, Managing Director of the Institute
for Performance Diagnostics and Sport
Traumatology, Koblenz.
Received his doctorate in medicine in 1980.
Honorary professor at the Koblenz-Landau
© SMART SUN, Hamburg
University in 1994. In addition to that,
© SMART SUN, Hamburg
teaching projects, lectures and managing
board activities in various associations.
He has been working with numerous top
athletes since 1982.
Vitamin D Blutserumspiegel
Mittelwert
No costs or efforts are
amie tower into the
penthouse of a private
household.
© SMART SUN, Hamburg
Here the bosses are having
fun pitching in so that the
I not only deal with human recovery, but40also
primarily with the development of strategies to achieve
20was
the best performance and state of health. The study
Vitamin D Blutserumspiegel
Vitamin D blood
serum level
Mittelwert
106,7
106,7
63
106,7
100
100
80 80
the customers at Smart Sun
in Hamburg, Germany.
verifiably increased over a three month period. All
86,1
of the participants used the mon amie Collarium
post
86,78
43,22
86,78
86,1
23,78
20,6
60 60
0 0
®
34,89
pos
43,22 43,22
Mittelwert
Zunahme
pre
78,11
78,11
63
63
Mittelwert
20,6 20,6
Gruppe B
34,89 34,89
Zunahme
23,78 23,78
Gruppe C
meanMittelwert
decreaseZunahme
mean
decrease
Mittelwertdecrease
Zunahme meanMittelwert
Zunahme
Group
B
Gruppe
B
Group
A A
Gruppe
according to an individual tanning schedule. The key
pre
78,11
120
120
carried out in connection to this. It proves how0 the
40 40
Mittelwert
Zunahme
vitamin D serum level in test participants from the
Gruppe 20
A 20
recreational and competitive sports sectors was
Collarium® can pamper all of
mean
86,78
[nmol/l]
[nmol/l]
A crane lifts a mon
Professor Dr. Billigmann, how are vitamin D level and
100
86,1
physical performance linked to each other?
80
Prof. Dr. Billigmann M.D.: At the Institute for
60
Performance Diagnostics and Sport Traumatology
[nmol/l]
spared!
120
Group
C
Gruppe
C
point is that not only in athletes does a raised vitamin
D serum level have a positive influence on certain
MEDIC
AL STUD
metabolic parametres and thus verifiably ensures
THE IN
improved regeneration and greater physical per-
The me
formance. Since more than half of the German
Institute
In Dubai the megaSun
status, I can only advise everyone to have theirs
lounge is moving
regularly checked and in the case of a deficiency to,
for example, use the mon amie Collarium®.
from the ground floor
to the upper floor. A
solarium lifts off.
24
dy was
conduc
ted by:
ance Dia
gnostic
s
Hohenz
ollernstraß and Sport Trau
matology
e
D-5606
8 Koblenz 64
For furt
The complete study is now available for
request from KBL AG as an info brochure
in German and English. Contact: [email protected]
or by telephone: +49 (0) 2689.9426-0
her info
rmation
about the
KBL AG
25
— The
study and
Beauty
CE OF
ON PH
for Perform
population suffers from an insufficient vitamin D
VITAM
IN SPO IN D
RTS
FLUEN
dical stu
everyth
& Health
ing abo
ut Vitamin
YSICAL
PERFO
RMAN
CE
D please
contact:
Compan
y • Ring
www.kbl
straße 24.de • info
26 • D-5
@kbl.de
6307 Der
nbach
Institute
Prof. Pet
er Billigm
for Perform
ann, M.D
ance Dia
., Alexan
dra Sch
mitz
s and Spo
rt Trauma
Hohenz
tology
ollerns
D-5606 traße 64
8 Koblenz
gnostic
Y
Ms Eberhard, how does what you offer
conCept
differ from what other cosmetics studios
offer?
We offer a combination of traditional
cosmetic treatments combined with apparatus-based cosmetics and simply leave nothing to be desired. For us, the
person is always our main focus and the
quality of our treatments begins where
that of other treatments ends. Here we
celebrate every type of cosmetic treatment
so that our customers can really “let go”.
Moreover, we not only successfully expanded the range of cosmetic treatments we
offer, but we also invested in “sun” and
offer our customers collagen light therapy
through the mon amie Collarium® as well
as the use of two megaSun solariums,
the 6900 and 7900 alpha deluxe. Service
is also very important to us. We offer a
shuttle service for those people, for
example, who are unable to come to us.
Solariums and Collariums® – do they fit
with cosmetics? You hear again and
again that beauticians dismiss this combination.
Well, of course! I have been using a solarium
Cosmetics & B
solariums
together
does that work?
eauty time is break time – that is the
for years now, because I want to have a
philosophy that Conny Eberhard and
naturally beautiful complexion – even
without make-up. I love to relax for a few
her team of six beauticians follow. Tradi-
minutes, to just close my eyes and enjoy
tional cosmetic treatments are combined with
the warmth and, not to forget, to replenish
apparatus-based applications, which naturally
my vitamin D supply. Everybody knows
include megaSun solariums and one Collarium ,
how important a sufficient level of vitamin
in an unparalleled manner. In the pleasant
D is for our health. And since I have to be
®
fit day after day, why shouldn‘t I strengthen
atmosphere of the roughly 300 m2 institute,
my body from the inside? After my local sun
the customers can escape their stressful daily
tanning studio at the time also offered the
routines for a while in one of the eight treatment
mon amie Collarium® I was simply thrilled
rooms, knowing that their health and individual
and had made my decision: I also wanted to
beauty are always the main focus. The entire
offer that to my customers. So I decided to
integrate two solariums and one Collarium®
concept is so convincing that “Schönzeit” is
into my studio concept.
already attracting customers from well beyond
Neuwied, Germany, after only having been at its
new place of business for a few weeks.
26
27
konZept
What do your customers say to that?
They are really enthusiastic. Especially my customers who have sensitive skin and are 50+ - although
The customer enjoys his individual
I really have to say that they are more often 35+, love the
break – during which traditional
mon amie. It not only gives them a nice complexion, but
cosmetic treatments are combined with
also has anti-ageing effects thanks to the collagen light.
apparatus-based applications in an
And the solariums, which also have collagen boosters by
unparalleled manner.
the way, are used by both our regular customers as well
as the passing customers in the shopping mall.
How do you advertise your solariums and Collariums®?
How many of your customers use the solariums and
We directly address our regular customers regarding the
Collariums®?
topic of “sun” during their treatment, give them an indiviConny Eberhard became a beautician
By now more than 60 % of our regular customers use
dual consultation and then create a personalised tanning
out of passion for the job – and her
our solariums. In fact, 80 % use the mon amie. Our
schedule according to skin type and personal wishes.
customers can also feel this.
customers love the collagen light therapy. Nowadays
The passing customers are especially targeted by stand-
collagen is in almost every cream, jar or lotion. So
up displays in the mall; of course they are also given a
why not supply our skin with it in the form of light.
consultation and receive a tanning schedule on request.
Revitalising the skin, improving skin moisturisation
and reducing lines and wrinkles – those are the advantages of collagen. And those are also the goals of a
cosmetic treatment. Beauty and health are the main fo-
A modern reception area and
cus of all of the applications here in my institute and the
perfectly colour-coordinated
solariums
treatment rooms invite you to
and
the
Collarium®
are
the
ideal
complements.
relax and feel good.
Schönzeit-Kosmetikinstitut
Breslauer Strasse 63-65
D-56566 Neuwied
Telefon: +49 2631 978383
28
29
impressions from 2015
Beauty Trade Special 2015
Utrecht, Netherlands
S.O. Planet Sun
S.O. Planet Sun
Cosmoprof 2015
Bologna, Italy
beautech
ESTETIKA 2015
Brussels, Belgium
Professional Beauty 2015
London, Greatbritain
30
31
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