THE LOOK BOOK - Rochester Downtown Alliance

the ROCHESTER DOWNTOWN ALLIANCE’S
THE LOOK BOOK
Downtown Rochester - The Place to BE!
A SPECIAL THANKS TO:
Nood Reynolds,
Fashion Coordinator
Molly Grimm,
Assistant Fashion
Coordinator
 Shawn Fagan, Fagan Studios,
Look Book Photographer
 Brianna Truax, Modern Design & Concepts
Look Book Studio Space
 Michael Houser,
Emerging Designers Photographer
 Mercedes Bergman,
Emerging Designer Project Coordinator
 Rochester Magazine
Design and Printing
Runway and Look book Hair and Makeup
Rocco Altobelli Salon
Thank you to all the stores that participated in this year’s Look Book:
99 Giggles, Tangerine, Revelation/Les Wigs Renee/Merle Norman Cosmetics, ReFashion, Poppi Italian
Leather, Optical Vision w/ Flair, O&B Shoes, The Nordic Shop, Lillians of Rochester, Lasker Jewelers,
Knight’s Chamber, Hers, Hanny’s, Ginny’s Fine Fabrics, Exquisite Leather & Luggage, Eye–Q Intelligent
Eyewear, The Dove Kids, Collections Fashions, Baby Baby
Cover art by Stacie Yokiel
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THE LOOK BOOK
the EXPERIENCE 2014
SEPTEMBER 18, 2014
PEACE PLAZA
HAPPY HOUR
5:00 PM — 7:30 PM
FASHION SHOW
7:30 PM — 8:30 PM
TICKETS AVAILABLE AT
DOWNTOWNROCHESTERMN.COM
#STYLEONTHEPLAZA
the ROCHESTER DOWNTOWN ALLIANCE’S
STYLE ON THE PLAZA
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THE LOOK BOOK
99 GIGGLES
“Navy blue and lace are hot right now. Socks are in, too—over boots,
over anything. And naturally, we have it all. I always find the hottest and
latest trends. It has to be hot off the press. No matter the genre, we find
it and have it. But there’s one exception, it has to be fun. Our store is all
about variety! Customers practically freak out over the variety and what we
have in stock. I get this all the time, ‘Oh my gosh, wow! I cannot believe
this. It’s way too cool in here.’ We’ve gotten the reputation of being the
‘fun store.’ You have to visit.”
— Julie Green
99 Giggles
20 Second Ave. SW, Rochester, MN 55902
507-252-9900 I www.99giggles.com
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TANGERINE
“Listen to happy tunes while you shop! Visually appealing treats feast your
eyes and capture your attention when you enter the store. The business
began in 1998 doing exquisite fruit/flower baskets and has grown into
a fun, fabulous and trendy gift shop with accessories from all over the
world. Our fall fashion line-up includes an array of winter wear accessories
including gotta-touch-’em fabrics and knockout knits in a variety of different shawls, scarves, mittens, and head warmers. Think outside-the-ordinary with this season’s eclectic and bold patterned socks that will put a
smile on your face. Shop a great selection of jewelry and hair accessories
featuring tribal and embellished prints. You won’t leave disappointed.”
—Irene Simon
Tangerine
110 First Ave. SW, Rochester, MN 55902
www.facebook.com/TangerineGifts1
507-252-8119
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REVELATION/LES WIGS RENEE
“At Revelation, the clothing is trendy and unique, with shades of slate
blue, vibrant purple, rust, and compelling, earthy fig and chestnut. Merle
Norman Fall is all about bold matte lips, with rich color, and eye shadows
with hues of wines and rich browns—to harmonize with the coziest styles.
No matter what your journey is, when entering the store the first thing
you’ll notice is how bright and fun and full of energy it is. Inspiring Christian
music is always playing. We are a welcoming and caring staff. We also
do free facials and makeovers! It is best to call for an appointment. Merle
Norman’s philosophy for over 80 years is ‘Try before you buy.’”
—Renee Carlson
*Makeup for Revelation provided by Merle Norman
Revelation I Les Wigs Renee I Merle Norman
20 Second Ave. SW, Ste. 172,
Rochester MN, 55902 I 507-529-9500
www.leswigsrenee-revelation.com
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REFASHION
“Our store attracts a loyal following of fashion hounds and bargain
hunters. Shopping at Refashion offers a unique and exciting opportunity
to purchase one-of-a-kind, high-quality, new and nearly new clothing,
furniture and home accessories. This incredible selection is showcased
in a beautiful 5,300-sq.-ft. showroom located in the heart of downtown
Rochester, just three blocks from Mayo Clinic. The selection at Refashion
changes hourly and is aimed at savvy consumers who appreciate quality,
style and economy—leading Rochester since 1996! This year’s fashion
trends include new takes on Biker Jackets, leather boots, zippers, buckles and mini skirt silhouettes. Psychedelic Prints are in, and kaleidoscope
prints breathe new life into this season’s separates. This year, embellishments are less extravagant and more on the sophisticated side.”
—Cindy Hughes
Refashion
321 South Broadway, Rochester, MN 55904
www.refashion.org I 507-281-0808
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POPPI ITALIAN LEATHER
“I travel to Milan, Italy twice yearly to a bag and shoe show. These goods
are one-of-a-kind MADE IN ITALY using a unique tanning process that
the Italians developed centuries ago. My bags are designed to follow
the couture fashion industry. Styles from Italy are usually two to three
years ahead of American trends. People unfamiliar with Italian leather are
stunned by the beauty and authentic leather aroma that comes from the
tanning process of natural veg-tan leather. The boutique is designed in a
minimalistic style that showcases the leather bags…. step in and you feel
you are shopping in Milan, Rome or Florence.”
—Rebecca Calhoun
Poppi Italian Leather
DoubleTree Hotel
150 South Broadway, Rochester, MN 55904
www.bellezzaimports.com I 507-282-3088
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OPTICAL VISION W/ FLAIR
OPTICAL VISION W/ FLAIR is a fully independent, locally-owned optical
and vision shop featuring the latest styles from top designers around
the world. Stop by their boutique and check out the new collection from
Vinylize featuring original frames made from recycled record albums.
Other designers include Etnia Barcelona, Carolina Hererra, and Brooklyn
Spectacles among others.
Optical Vision w/ Flair
15 First Ave. SW, Rochester, MN, 55902
www.opticalvisionflair.com I 507-287-8444
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O&B SHOES
FOR OVER 81 YEARS, O&B Shoes has been known for providing
exceptional service, a wide range of sizes and an extensive selection for
men and women. Some of their popular brands include Dansko, Sperry,
Asics, Ecco, Keen, Clarks, and Ugg.
O&B Shoes
100 First Ave. SW, Rochester, MN 55902
www.oandbshoes.com I 507-289-5189
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THE NORDIC SHOP
BEING IN ROCHESTER OVER FORTY-PLUS YEARS, The Nordic Shop
has hosted the entire Danish contingency of Designers, Artists, and
Brands during a month-long event called, “Scandinavian Today.” Held in
Minneapolis, all five Scandinavian countries participated.
“Our Dale of Norway Sweaters, Helly Hansen Clothes, and Bergans
of Norway items are featuring some more Vintage Styles, but with a
completely updated fit and high-tech materials. In Scandinavia the saying
goes, ‘There is no bad weather, only bad clothing.’ Our Oleana Line will
be a pure symphony of colors and poetry of pattern.”
—Walter Hanson
The Nordic Shop
111 South Broadway, Rochester, MN 55904
www.thenordicshop.net I 507-285-9143
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LILLIANS OF ROCHESTER
“We’re not just handbags and accessories any longer! We offer a full
fashion line-up! Palazzo pants and leggings are huge this fall! When
ordering I try to follow the season’s hottest Pantone colors! Our store is
all about high energy and customer service to the highest caliber. The
store is full of the hottest trends without the large price tag. Also, we
offer unique pieces. We get six of one item, and when it’s gone, it’s
gone. Lillians is an experience you will come back for over and over!”
—Nikki Kranebell
Lillians of Rochester
223 North Broadway, Rochester, MN 55906
www.lilliansshoppe.com/rochester/
507-252-1650
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LASKER JEWELERS
MAX LASKER established Lasker Jewelers in Eau Claire, Wisconsin in
1928. It has been family owned and operated ever since. The Rochester,
Minnesota store was acquired from the Blickle family in 1973 and has
been operating as Lasker Jewelers since then.
In this year’s Look Book, Lasker’s features jewelry of stunning colors and
patterns that are sure to catch anyone’s attention.
Lasker Jewelers
101 First Street SW, Rochester, MN 55902
www.laskers.com/rochester I 507-288-5214
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KNIGHT’S CHAMBER
“Very few products that we carry are carried in department stores. They’re
original, they’re current, and they’re unique! And we are open seven days
a week! Fall fashion from Knight’s Chamber includes an unforgettable
lineup. Casual wear includes shirts with intricate fabrics and a ton of detail
from Robert Graham, Bugatchi Uomo, and Jared Lang that pair perfectly
with trendy stretch denim in new colors and cuts from 34 Heritage. Fall
suit collections include a variety of pinstripe, check, and windowpane
patterns that range from subtle to bold. Navys, greys and softer tones
reign supreme this year. Service is our highest priority. If an item does not
look good, we will not sell you on it. We are here to advise, educate and
send our customers on their way looking good and feeling confident in
what they have purchased.”
—Svaar Vinje
Knight’s Chamber
111 South Broadway, Rochester, MN 55904
www.knightschamberrochester.com I 507-285-0517
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HERS
“Our store has always been about bright colors. Hot colors for this fall
include royal blue, teal green, and red. We have lots of great tunic tops
to go over skinny jeans and leggings. Jewelry is getting chunkier, too.
Walking into our store for the first time is like an explosion of color! Every
store needs unusual and eye-catching styles that are like the ‘icing on the
cake.’ Our whole store is the icing!”
—Bruce Dahlstrom
Hers
111 South Broadway, Rochester, MN 55904
507-281-5585
107 First St. SW, Rochester, MN 55902
507-281-2284 I www.hersclothing.com
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111 South Broadway,
Rochester, MN 55904
507-281-5585
107 First St. SW,
Rochester, MN 55902
507-281-2284
www.hersclothing.com
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HANNY’S
“Hanny’s opened its first store in 1939, providing exceptional quality
menswear and service to downtown Rochester. It has expanded over
the years to include four additional stores: Hanny’s Women’s, Couture
by Hanny’s, Hanny’s Geiger, and Hanny’s St. Croix, all located in the
Kahler Grand Hotel Subway. Women’s fashion trends for fall will include
long cardigans, leather accents, skinny jeans and leggings, cozy knits,
hounds-tooth patterns, plaids, and statement turtlenecks in rich tonal
colors of olive, navy, teal, cobalt, black, and red. For men, expect to see
transitional jackets, Filson accessories, textured denim, flannel shirts, slim
slacks, knit ties, and the return of the double-breasted blazer, all highlighting colors from cypress and cognac to sangria and emerald.”
—Tim Berg
Hanny’s
19 First Ave. SW, Rochester, MN 55902
www.hannys.com I 507-289-4077
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Photo by Michael Houser
GINNY’S FINE FABRICS
PROVIDING FABULOUS AND FASHIONABLE FABRICS for our team of
designers, Ginny’s Fine Fabrics offers choices to build your own personal
wardrobe.
“You’ll find designer silks, cottons, wools and linens not found anywhere
else and, of course, buttons galore. It’s all about finding your style and the
colors to create your own fall fashion line-up.”
—Ginny Smith
(Looks on these pages created by the following designers: Page 32: Megan Zwack.
Page 33: Top left: Mercedes Bergman. Top right: Sherry Sanden-Will.
Bottom right: Jessica Jones.)
See Emerging Designers on pages 44-45.
Ginny’s Fine Fabrics
211 South Broadway, Rochester, MN 55904
www.ginnysfinefabrics.com I 507-285-9134
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EYE–Q INTELLIGENT EYEWEAR
“DANGEROUSLY FABULOUS FRAMES,” and “fierce eyewear for all!”
are only a couple of ways to describe Eye–Q Intelligent Eyewear. A
full-service luxury optical shopping boutique with a twist, Eye–Q Intelligent
Eyewear offers a truly unique and energetic shopping experience.
“At Eye-Q, everything we sell is handmade. We only sell a frame one time,
ensuring that our customers don’t ‘bump into’ their frame on someone
else! Our frames are made out of the finest organic materials, such as
cotton fiber, leather, buffalo horn, and exotic woods. We, of course, offer
trend-forward eyewear, but with an edited perspective, allowing a person
to wear his or her eyewear for many years after the flash-trend has faded.
Our bright orange store bursts with passion and fun. We are an energetic,
well-educated staff, offering the best made frames in the optical industry
but without any pretense.”
—Tammie Hudnall
Eye-Q Intelligent Eyewear
20 Second Ave. SW, Rochester, MN 55902
www.eye-qeyewear.com I 507-288-2311
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EXQUISITE LEATHER AND LUGGAGE
COME ENJOY A FINE BOUTIQUE SHOPPING EXPERIENCE, with
something unique for all ages and budgets. The selection includes ladies
clothing, shoes and boots, handbags, jewelry, and a wide variety of
accessories.
Featuring the best in leather products from coats and jackets to purses,
gloves, glittens, boots, and accessories, Exquisite Leather, Luggage, &
Furs is your home for fashionable leather products. Look for high end
lines such as Dero, Tibor, ILI, Raviani, and New York Classics, and the
best in luggage from Hartmann, Tumi, Atenti, Cabrelli & Co.
Exquisite Leather and Luggage
20 Third St. SW I 101 First Ave. SW I
100 First Ave. SW, Ste.1
www.exquisiteleatherandluggage.com I 507-258-4212
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THE DOVE KIDS
THE DOVE KIDS is Southeastern Minnesota’s premier children’s boutique
for boys and girls, sizes 4-18. Located in the Marriott Hotel, subway level,
they offer unique clothing for the little fashionistas! Popular name brands
include: IKKS, 3 Pommes, Catimini, Jean Bourget, Junior Gaultier, Maria
Casero, Mayoral, Deux par Deux, Biscotti, Kate Mack, and more.
The latest fashion trends from the European runway will be present. Look
for stylish sweaters for boys by Paul Smith, beautiful dresses for the
holidays by Biscotti/Kate Mack, patterns, all with colors and designs to
enhance the fall fashion season.
“Style—it’s personal! Fun, spirited, eclectic, elegant, sophisticated, classic.
Helping find it, one child at a time.”
—Georgia Hurley
The Dove Kids
101 First Ave. SW, Rochester, MN 55902
507-286-1295
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COLLECTIONS FASHIONS
BORN OVER 10 YEARS AGO, Collections Fashions provides a unique
“all in one” location for many of the finer brands from Europe as well as
some classic American brands, all specializing in weekend and travel
clothing with a classic sense of style.
“This year, Europe is all about high-tech fabrics from street-wear looks to
Audrey Hepburn / Humphrey Bogart updated classics, all in rich textures
and silhouettes. Although small in appearance, Collections Fashions
provides its customers access to brands they would otherwise have to
travel across the country and around the world to find. We have them all
in one spot! We will never be a cookie cutter store, but more a lifestyle
choice boutique.”
—Walter Hanson
Collections Fashions
111 South Broadway, Rochester, MN 55904
www.thenordicshop.net/Collections-Fashions-Outlet/
507-285-9143
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BABY BABY
BABY BABY has been the premier baby clothing boutique since 1999.
Voted “Best Infant Wear” for the last five years, BABY BABY carries the
latest trends for infants, preemie to 4T. Located in the Marriott Hotel, subway level, they offer unique shopping for you and your little one. BABY
BABY carries popular name brands such as Catimini, Jean Bourget, 3
Pommes, Mayoral, le top, Little Giraffe, Florence Eiseman and more.
Look for the latest trends from Europe including Junior Gaultier. Fun and
colorful, whimsical or stylish for the little ones, the newest baby fashions
come alive in the colors of fall.
“We carry the latest fashion trends your mini-me needs so you can keep
your little one as stylish as you are.”
—Georgia Hurley
BABY BABY
101 First Ave. SW, Rochester, MN 55902
www.babybaby101.com I 507-286-1295
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the EXPERIENCE 2014
EMERGING DESIGNERS
This year, nine emerging fashion designers had the opportunity to
participate in STYLE on the Plaza: the Experience 2014 by crafting
looks for the runway with fabrics sourced at Ginny’s Fine Fabrics. In
addition, four of the designers have their designs featured in this year’s
Look Book. These designers are identified with an asterisk* by their name.
Photos by Michael Houser
Mercedes Bergman*
Mercedes is inspired by vintage exoticism and art deco. She likes to explore texture, movement
and diagonal lines.
[email protected]
WWW.FACEBOOK.COM/MERCEDESBERGMANDESIGNS
See Bergman’s dress on page 33 (top left).
Bris Carbajal
Inspired by fear. I push my limits to see what I can create.
[email protected]
INSTAGRAM: @BRISLARARA
Jessica Jones*
As a designer influenced by menswear and grand gowns, I aim to combine custom tailored
work with an overtly feminine flair to produce unique yet wearable garments for women
of all ages.
[email protected]
See Jone’s dress on page 33 (bottom right).
Abbie Kenyon
Minneapolis-based designer, driven to create architectural and structural designs with precise
tailoring and construction. Inspiration found everywhere driven by the desire to radiate beauty
through the world with fabric.
[email protected]
WWW.ABBIEDESIGNER.WORDPRESS.COM
612-384-2379
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THE LOOK BOOK
Nicole Mills-Novoa
Nicole Mills-Novoa is an artist and emerging designer that pulls inspiration from the nature
world. She works from the realms of sculpture, painting and photography to design pieces that
are uniquely curious and inspired.
[email protected]
WWW.PIRATEMUSE.COM
612-345-2088
Photo by Shawn Fagan
Sherry Sanden-Will*
Sherry specializes in custom, figure flattering fashions for the professional woman at work or out
on the town, as well as refashioning recycled garments and textiles into new clothing designs,
memory quilts, bags, etc. She graduated from the University of Minnesota College of Design in
May 2013 with a BS in Apparel Design.
[email protected]
WWW.SHERRYLYNNFASHIONS.COM
507-281-0457
See Sanden-Will’s dress on page 33 (top right).
Erika Tindall
Designer Erika Tindall uses textiles produced of natural fibers as the creative medium for her
designs. She finds inspiration in reconstructing fashion fads from a modern perspective.
[email protected]
Stacie Yokiel / Kozol Couture
Minneapolis-based designer focusing on marrying sustainability and design. Inspired by classic
silhouettes and quality materials.
[email protected]
KOZOLCOUTURE.WORDPRESS.COM
See Stacie’s sketch on the cover.
Megan Zwack*
Megan Zwack is an aspiring designer living in Minneapolis who loves to use leather, trim and
fringe over silk, and gains inspiration from Native American dress.
[email protected]
612-418-5077
See Zwack’s dress on page 32.
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THANK YOU TO ALL OUR SPONSORS
Your involvement in events like STYLE on the Plaza: the Experience
2014 continue to help make Downtown Rochester ‘The Place to Be’
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THE LOOK BOOK
FASHION SHOW PARTICIPATING BUSINESSES
the EXPERIENCE 2014
STYLE on the Plaza: the Experience 2014 runway show will feature the following downtown
Rochester businesses. Purchase your tickets at DowntownRochesterMN.com.
MERCHANTS Z - A:
 99 Giggles
20 Second Ave. SW,
Rochester, MN 55902
www.99giggles.com
507-252-9900
 The Nordic Shop
111 South Broadway,
Rochester, MN 55904
www.thenordicshop.net
507-285-9143
 Ginny’s Fine Fabrics
211 South Broadway
Rochester, MN 55904
www.ginnysfinefabrics.com
507-285-9134
 Tangerine
110 First Ave. SW,
Rochester, MN 55902
www.facebook.com/TangerineGifts1
507-252-8119
 Lillians of Rochester
223 North Broadway,
Rochester, MN 55906
http://www.lilliansshoppe.com/rochester/
507-252-1650
 Revelation/Les Wigs Renee
20 Second Ave. SW, Ste. 172,
Rochester, MN 55902
www.leswigsrenee-revelation.com
507-529-9500
 Lasker Jewelers
101 First St. SW,
Rochester, MN 55902
www.laskers.com/rochester
507-288-5214
 Exquisite Leather and Luggage
20 Third St. SW
101 First Ave. SW
100 First Ave. SW, Suite 1
www.exquisiteleatherandluggage.com
507-258-4212
 ReFashion
321 South Broadway,
Rochester, MN 55904
www.refashion.org
507-281-0808
 Knights Chamber
111 South Broadway,
Rochester, MN 55904
www.knightschamberrochester.com
507-285-0517
 Poppi Italian Leather
150 South Broadway,
Rochester, MN 55904
www.bellezzaimports.com
507-282-3088
 Hers
111 South Broadway,
Rochester, MN 55904
www.hersclothing.com
507-281-5585
107 First St SW,
Rochester, MN 55902
507-281-2284
 Optical Vision w/ Flair
15 First Ave. SW,
Rochester, MN 55902
www.opticalvisionflair.com
507-287-8444
 O&B Shoes
100 First Ave. SW,
Rochester, MN 55902
www.oandbshoes.com
507-289-5189
 Hanny’s
19 First Ave. SW,
Rochester, MN 55902
www.hannys.com
507-289-4077
STYLE ON THE PLAZA
 Eye-Q Intelligent Eyewear
20 Second Ave. SW,
Rochester, MN 55902
www.eye-qeyewear.com
507-288-2311
 The Dove Kids
101 First Ave. SW,
Rochester, MN 55902
507-286-1295
 Collections Fashions
111 South Broadway,
Rochester, MN 55904
www.thenordicshop.net/
Collections-Fashions-Outlet/
507-285-9143
 Baby Baby
101 First Ave. SW,
Rochester, MN 55902
www.babybaby101.com
507-286-1295
 Chico’s
111 South Broadway, Ste. 204,
Rochester, MN 55904
www.chicos.com
507-536-4533
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reflection 2008-2013
2008
Will it work? With the concrete barely dry on the
new Peace Plaza, a noon-time fashion show
entertained downtown workers and visitors.
Models presented looks from the nearly two
dozen locally owned and operated boutiques
located in the downtown district.
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Photography by Elizabeth Nida Obert and Jerrry Olson
2009
Aiming for a Bryant Park Fashion Week feel,
the inaugural evening show, held under a
massive white tent, played to a standing-roomonly crowd. Fashions were cozy and layered,
dominated by neutrals and animal prints.
Hemlines were high, leggings were everywhere,
belts were big, and the experience was grand.
2010
The roof was literally blown off the show in
2010. The tent came down, and a modern,
open-air stage and runway allowed hundreds
more people to attend the show. Entertainers
from drummers to bagpipers surprised the
crowd. Texture, color, and shine dominated the
runway.
THE LOOK BOOK
2011
The show went up in smoke in 2011—dry ice
fog, to be exact. Each of the segments opened
with an iconic model emerging through a vapor
cloud to set the mood for the fashions to follow.
Soft winter white competed with basic black for
the season’s neutral tone. Gold-and-silver live
mannequins greeted Happy Hour guests.
2012
Local divas Dianna Parks, Annie Mack, and
La Sonya Fleming brought their singing talents
to the Fashion Beat theme. The runway got
longer to accommodate the growing audience,
and the social segment began with a Mardi
Gras feel. LBDs were accessorized with black
carnival masks, and the final runs of the evening
evolved into a model dance party.
STYLE ON THE PLAZA
2013
The Art of Fashion debuted with both a
diamond-shaped stage, and The Look Book,
a guide to downtown merchants and fashions.
Minnesota designers Marissa Bridges and
George Moskal upped the wow factor with their
original collections. Furs were strong, bags
were bigger, and men’s fashion saw the return
of the three-piece suit.
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SAVE THE DATE
UPCOMING RDA EVENTS
 Capitol Christmas Tree I November 7
 Whiteout Wednesday I November 26
 Small Business Saturday I November 29
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EVENTS
the PLACE TO BE!
GIFT CARD
Downtown Gift Card Program
The perfect gift for any occasion
 Accepted at 50 downtown Rochester businesses
 Available in any denomination from $20 to $500
 Personalize with an imprint of the recipient’s name and brief message
Purchase at DowntownRochesterMN.com
Connect with Downtown Rochester at:
www.DowntownRochesterMN.com
Downtown Rochester MN
The Place to BE!
@place_2be
STYLE ON THE PLAZA
downtownrochestermn
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the ROCHESTER DOWNTOWN ALLIANCE’S
Rochester Downtown Alliance
220 South Broadway, Suite 100, Rochester, MN 55904
www.DowntownRochesterMN.com