GettingYourNewsinto the Sun

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GettingYourNewsinto the Sun
GettingYourNews
into the Sun-Sentinel
company
Sun-Sentinel Company serves the news and information
needs of South Florida through its South Florida
Sun-Sentinel daily newspaper, Sun-Sentinel.com
and SouthFlorida.com websites, el Sentinel weekly
Spanish language newspaper, weekly community
newspapers, niche publications and television and radio
partnerships. Sun-Sentinel Company also works closely
with CW South Florida, the CW network affiliate also
owned by its parent company Tribune.
This booklet is your guide to getting your news into
the Sun-Sentinel newspaper and other products
produced by Sun-Sentinel Company. Here are
some facts about the Sun-Sentinel, which serves
Broward and Palm Beach counties:
On a typical day, it features at least 170 pages
of news and advertising information. In an average week, the Sun-Sentinel reaches more
than 1.2 million readers.
Within the newspaper industry, the Sun-Sentinel is
noted for its extensive zoning, including a series of
part-run community news sections, and a number
of full-run news pages.
The company has been repeatedly recognized
with awards for its editorial and sports coverage,
investigative reporting and technical achievements.
>> Here’s how to reach us
Fort Lauderdale Corporate Headquarters
200 E. Las Olas Boulevard
Fort Lauderdale, FL 33301
Phone: (954) 356-4000
Deerfield Beach Office
333 S.W. 12th Avenue
Deerfield Beach, FL 33442
Phone: (954) 356-4000
Delray Beach Office
3333 S. Congress Avenue
Delray Beach, FL 33445
Phone: (561) 243-6651
West Broward Office
6501 Nob Hill Road
Tamarac, FL 33321
Phone: (954) 572-2000
South Broward Office
1800 N. Commerce Parkway
Weston, FL 33326
Phone: (954) 385-7900
Miami Office
1390 Brickell Avenue, Suite 105
Miami, FL 33131
Phone: (305) 810-5000
West Palm Beach Office
324 Datura Street - Suite #106
West Palm Beach, FL 33401
Phone: 561-736-9700
Please direct all mail to either the
Fort Lauderdale or Deerfield Beach addresses.
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main
Main news, known as the “A” section, is the hard,
or breaking, news section of the paper. It is widely
read among all Sun-Sentinel reader groups.
Main news contains major local and regional
stories, as well as international and national news.
Editorials, opinion columns and letters to the
editor appear on the last two inside pages,
except on Sunday, when they appear in the
Outlook section.
Every Saturday and Sunday, the “A” section is
published in two parts, including one focused
on international events.
>> Here’s how to reach us
If you have news or comments,
send a press release or call:
Willie Fernandez, Deputy Managing Editor/
Chief of Copy Desks
[email protected]
(954) 356-4831
Antonio Fins, Editorial Page Editor
[email protected]
(954) 356-4669
Ann Carter, Letters to the Editor
[email protected]
(954) 356-4622 • Fax (954) 356-4612
(561) 272-3189 (Palm)
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local
The Sun-Sentinel’s Local news section is popular
among all reader groups. Different zoned editions
focus on the cities and neighborhoods closest to
readers. Major stories appear in all zoned editions,
but sometimes with different emphasis. Local
news bureaus in key parts of the market ensure
thorough coverage. The section also includes
comprehensive state news coverage.
In addition to news, the Local section features
a front page columnist four days a week — and
“Bulletin Board,” a daily listing of events open to
the public. Mail or fax your typewritten Bulletin
Board items two weeks in advance. Include the
time, complete address of the event and a telephone
number for readers to call for more information.
Palm Beach County
The daily Palm Beach County Local news section
emphasizes news of county-wide impact, such as
police, court and county government. To report
news tips, call our Delray Beach city desk at
(561) 243-6651.
>> Here’s how to reach us
To submit story ideas or Bulletin Board items
send a press release or call:
Broward County
Heather McCalla, Bulletin Board
[email protected]
(954) 356-4506
Dana Banker, Broward Metro Editor
[email protected]
(954) 356-4681
City Desk (954) 356-4500
Fax (954) 356-4559
Miami-Dade County
City Desk (305) 810-5000
Fax (305) 810-5013
South Broward County
Anna Beach, Bulletin Board
[email protected]
(954) 385-7933
Dana Williams, Bureau Chief, South & West Offices
[email protected]
(954) 385-7902
Fax (954) 385-7979
Palm Beach County
Cheryl Amico, Bulletin Board
[email protected]
(561) 243-6615
Joe Schwerdt, Palm Beach County Metro Editor
[email protected]
(561) 243-6651
Fax (561) 272-3189
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lifestyle
Sun-Sentinel Lifestyle takes a lively look at people,
places and human interest issues, attracting a large
and demographically diverse readership almost
equally distributed between women and men.
Other Lifestyle features include syndicated
advice columns on page two, entertainment
reviews on page three, daily TV listings, movie
listings, comics, crossword and other puzzles,
a Bridge column and horoscopes.
Weddings and anniversaries of more than
50 years (50, 55, 60, etc.) appear in Lifestyle
on Sunday. To submit information, pick up
a form at the Fort Lauderdale or Delray Beach
office or have one sent to your home by calling
(954) 356-4715. Return the form with your
picture. To submit information for all other
occasions, call (954) 425-1038.
Send all material to Lifestyle at the
Fort Lauderdale office.
Schedule of themed pages
Sunday
>> Tuesday
Thursday
Friday
Saturday
Health and Family
[email protected]
[email protected]
Home and Garden
Faith and Values
Here’s how to reach us
>>
Gretchen Day Bryant
Lifestyle Editor
[email protected]
(954) 356-4718
Kavita Varma-White
Health, Fitness and Family Editor
[email protected]
(954) 356-4719
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sports
Sun-Sentinel Sports consistently ranks among
the nation’s Top 10 sports sections by the
Associated Press Sports Editors. The section’s
list of scores and standings is among the area’s
most comprehensive. It covers a wide variety of
sports, from the professional ranks to colleges
and high schools.
The sports staff welcomes press releases on
sporting events of any kind that are of general
interest to the public. All materials should be
submitted two weeks in advance to Sports
at the Fort Lauderdale office.
>> Here’s how to reach us
Brian White
Sports Editor
[email protected]
(954) 356-4653
Robyn Sortal
Community Sports Editor
[email protected]
(954) 356-4868
Dave Brousseau
High School Sports
[email protected]
(954) 356-4649
Sports Desk
(954) 356-4635
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business
sections
The Sun-Sentinel’s award-winning business staff produces
three sections:
Your Business is the Monday news magazine with
a timely focus on business topics that affect South Florida
with an emphasis on Broward and Palm Beach counties.
Your Business focuses on three key groups including
entrepreneurs, people on the move and investors. It
features staff articles on small businesses, business strategies,
industry specific information and personal finance. You’ll
find a column that reviews new cars, a hospitality column
that focuses on hotels and restaurants and an expansion of
international business coverage.
Other features include:
• A calendar of events to promote nonprofit organizations.
• “Chamber News” lists information about meetings,
networking opportunities, workshops and events from
more than 20 chambers of commerce in Broward and
Palm Beach counties. • A column for new hires, promotions and other people
making news in the business world. The daily Business section provides in-depth coverage of
national and local news, with comprehensive coverage of
small and minority-owned businesses in the South Florida
community.
Sunday’s Business & Technology features news,
information and advice about technology and computers.
You’ll also find our special Wall Street Journal Sunday
section, stock coverage and ideas to make your business
run more smoothly.
>> Here’s how to reach us
Please send all information at least two weeks
prior to publication date.
To submit story ideas, send a press release or call:
Anne Vasquez
Business Editor
[email protected]
(954) 356-4670
Cindy Kent
Reporter’s Assistant
[email protected]
(954) 356-4662
Business Desk (954) 356-4660
Fax (954) 356-4680
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showtime
When it’s time to go out on the town,
it’s Showtime — South Florida’s most
comprehensive entertainment section.
From music to movies, plays to park
festivals, Sun-Sentinel readers rely on
Showtime to take them through the
weekend. Showtime features editorial
columns and reviews, as well as detailed
listings of restaurants, arts and recreational
events. The colorful tabloid section is
carefully organized for easy reference.
Showtime publishes on Fridays.
>> Here’s how to reach us
Paulette Everett
Showtime Editor
[email protected]
(954) 356-4704
Janis Rogers, Showtime Calendar Listings
[email protected]
(954) 356-4703
Main phone: (954) 356-4700
Fax (954) 356-4386
Any information you would like us to consider
for publication must be submitted on Showtime
forms, available by calling Showtime Calendar
at (954)356-4703 or (954) 356-4700.
Information must be submitted two weeks
in advance. Showtime also accepts photos.
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community
news
The Sun-Sentinel has community news coverage
seven days a week with Community New Roundup pages, Monday through Saturday, zoned for
Broward and Palm Beach counties, in the Local
sections. Standalone Community News sections
run in the paper on Sundays.
Broward County
>> Here’s
how to reach us
South Broward: (954) 385-7900
Fax: (954) 385-7979
Melina DeRose
Community News Editor
[email protected]
(954) 385-7903
To write us:
Community News
200 East Las Olas Blvd.
Ft. Lauderdale, FL 33301
>> Palm Beach County
Here’s how to reach us
To call us:
(561) 243-6651
Fax: (561) 272-3189
Susan Bryant
Assistant Section Editor
[email protected]
(561) 243-6698
To write us:
Community News
333 S.W. 12th Avenue
Deerfield Beach, FL 33442
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el Sentinel
El Sentinel is the weekly Spanish language
newspaper Sun-Sentinel Company launched
in October 2002.
El Sentinel includes local news and information,
as well as national and international news from
South and Central America, Puerto Rico, Cuba,
Mexico and other nations of key interest to
Broward and Palm Beach county’s Hispanic
community. It features coverage of local events,
community news, sports, entertainment and
lifestyle. El Sentinel’s content is also available
online at www.elsentinel.com
The newspaper is distributed free on
Saturdays to Hispanic households in Broward and
Palm Beach counties and is also available in racks.
Approximately 95,000 copies are distributed
weekly.
>> Here’s how to reach us
Deborah Ramirez
Editor
[email protected]
954-385-7965
Yvonne Valdez
Assistant Reporter
[email protected]
954-356-4560
Fax: 954-356-4582
To write us:el Sentinel
333 SW 12th Avenue
Deerfield Beach, FL 33342
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city & shore
CITY & SHORE is a bimonthly magazine that
savors the good life in South Florida. Each issue
explores South Florida’s fabulous fashion, home
design, travel, fine dining, society, entertainment
and lifestyle.
CITY & SHORE magazine is distributed from
Bal Harbour in Miami-Dade County throughout
all of Broward and Palm Beach counties. The bulk
of the distribution is concentrated in greater
Fort Lauderdale/Boca Raton which is one of
the most affluent markets in the nation, with
a strong propensity for retail sales and an active,
outdoor-oriented lifestyle. It is also available at
select newsstands.
>> Here’s how to reach us
Mark Gauert
Editor
[email protected]
(954) 356-4685
To write us:
City & Shore
200 East Las Olas Blvd.
Fort Lauderdale, FL 33301
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society
broward
Broward County’s most successful residents
are turning the pages of Society Broward,
a marketing publication of Sun-Sentinel
Company. It keeps them informed on the
latest society events and offers a variety of
features about their community. From
fashion shows to charity benefits and cultural
events, Society Broward writers are there to
cover the scene.
Society Broward is published every
Monday and distributed throughout
Broward County.
Submissions
Society Broward accepts pre-publicity
and post-publicity information and photos,
as well as requests for the cover.
• Cover requests should be made at least
six weeks in advance.
• Pre-event releases should be sent at least three weeks in advance.
• Post-event releases and photos should be submitted immediately following the event.
Please include a brief description of the
organization and event, the place, time,
date, cost to attend and a contact person
to call for information or reservations.
>> Here’s how to reach us
Send news releases and photographs
regarding upcoming social affairs at least
three weeks prior to the event to:
Daphna Behar, Assistant Society Editor
[email protected]
(954) 563-3311
Fax (954) 566-7112
To write us:3115 Northwest 10th Terrace,
Suite 102
Fort Lauderdale, FL 33309
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society
palm beach
The Palm Beach County social scene provides
the setting for South Florida’s most affluent
audience. Society Palm Beach, a marketing
publication of Sun-Sentinel Company, touches
on a wide variety of interests, including
fashion, business, fine dining and nonprofit
cultural, social and community affairs.
Society Palm Beach publishes on
Mondays and is distributed throughout
Palm Beach County.
Submissions
Society Palm Beach accepts pre-publicity
and post-publicity information and photos,
as well as requests for the cover.
• Cover requests should be made at least
six weeks in advance.
• Pre-event releases should be sent at
least three weeks in advance.
• Post-event releases and photos should be
submitted immediately following the event.
Please include a brief description of the
organization and event, the place, time,
date, cost to attend and a contact person
to call for information or reservations.
>> Here’s how to reach us
Send news releases and photographs regarding
upcoming social affairs at least three weeks
prior to the event to:
John Lovell, Assistant Society Editor
[email protected]
(954) 563-8835
Fax (954) 566-7112
To write us:3115 Northwest 10th Terrace,
Suite 102
Fort Lauderdale, FL 33309
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city link
City Link is a weekly publication covering
news, arts and entertainment and is the winner
of 10 awards from the Florida Press Club,
including best magazine of its circulation.
City Link is distributed free on Wednesdays in
Broward, Palm Beach and Miami-Dade counties.
The tabloid-size publication is colorful,
informative and entertaining. It is the ultimate
source for entertainment news, serving as
a comprehensive guide to what’s happening
in South Florida. City Link covers concerts,
restaurants, movies, videos, music, art,
theater, attractions, fashion and more.
>> Here’s how to reach us
Send news releases, listings and letters to:
Jake Cline
Managing Editor
[email protected]
(954) 356-4941
Fax (954) 356-4949
To write us:City Link
4611 Johnson Road
Suite 4
Coconut Creek, FL 33073
14
south florida
parenting
South Florida Parenting is one of America’s
largest circulation regional parenting
publications. It’s a monthly magazine that
features up-to-date information for today’s
parents to help make their lives and their
children’s lives better. The magazine also features
a detailed calendar of events of
interest to parents and children.
>> Here’s how to reach us
Vicki McCash Brennan
Managing Editor
[email protected]
(954) 747-3050
Fax (954) 747-3055
To write us:South Florida Parenting
333 S.W. 12th Avenue
Deerfield Beach, FL 33442
15
teenlink
Teenlink is is a weekly newspaper produced by
and for high school students in Broward County.
The students work with journalists from the SunSentinel and South Florida Parenting.
This free weekly newspaper features commentary,
news features and reviews written by teens,
and includes an extensive calendar of events,
high school sports scores and top performers,
volunteer information, news, SAT, ACT, and
FCAT preparatory and testing information,
college and career planning information and
more.
Teenlink is designed to be a valuable
communication and educational resource
for Broward teens. Teenlink is available at all
Broward County public high schoools and select
private high schools.
>> Here’s how to reach us
Vicki McCash Brennan
Managing Editor
[email protected]
(954) 747-3063
Jennifer Jhon
Youth Editor
[email protected]
(954) 747-3003
Fax (954) 747-3055
16
shalom
today
Shalom Today, a marketing publication of
Sun-Sentinel Company, is published every
Monday in Broward County and every Thursday
in Palm Beach County. In addition to being
delivered to all Sun-Sentinel subscribers, this
popular publication is distributed at temples,
schools and Jewish Community Centers
throughout South Florida.
Press releases for upcoming and past community
events may be submitted to the address listed
below. Photos are also accepted, but please be
aware that they will not be returned.
>> Here’s how to reach us
Broward and Palm Beach counties
Sylvia Gurinsky
[email protected]
(954) 574-5378
Fax (954) 429-1207
To write us:Shalom Today
3115 Northwest 10th Terrace,
Suite 106
Fort Lauderdale, FL 33309
17
news
in education
• The Sun-Sentinel News in Education (NIE)
program reflects our commitment
to literacy in our community and assists
our local schools in that effort.
• The program is promoted to principals,
teachers, students, parents, adult learners
and educators in Broward, Palm Beach
and North Dade counties.
• NIE provides educators and students
with newspapers, curriculum and
informational materials, and promotes
the benefits of using the Sun-Sentinel
as a teaching and learning tool.
• Materials consist of hands-on, illustrated
activities geared to specific subject areas
and age levels from math and science to
character education and diversity.
• Sun-Sentinel newspapers are delivered to
area schools and educational sites at no cost.
• NIE is supported through the generosity
of area business sponsors and our subscriber
Vacation Donation program.
• NIE is accepted by the school boards of
Broward, Palm Beach and Dade counties as
a viable and useful resource for the classroom
and for educating the community at large.
• Sun-Sentinel NIE also facilitates workshops,
training sessions and lesson planning.
>> Here’s how to reach us
Broward
News in Education (954) 425-1134
Fax (954) 425-1381
Palm Beach
News in Education (954) 425-1130
To write us:Sun-Sentinel
News in Education
333 SW 12th Avenue
Deerfield Beach, FL 33442
18
sun-sentinel corporate
donations
Sun-Sentinel directs more than $2 million in cash grants to more
than 100 nonprofit groups through its Marketing/Community
Affairs programs.
CORPORATE DONATIONS
Corporate donations come directly from the Sun-Sentinel. These
donations cover all areas and include some of the most significant
projects in our community. For example, the company donates
more than $300,000 to the United Ways of Broward, Palm Beach
and Miami-Dade counties annually.
SUN SENTINEL Diversity Venture Fund
In September 1999, Sun-Sentinel pledged $1 million over five
years to the United Way of Broward County to establish the
Sun-Sentinel Diversity
Venture Fund, a targeted
fund within the United
Way. The purpose of the
fund is to provide program grants to nonprofit organizations
serving diverse communities and provide training and technical
assistance. Since the Fund’s inception, more than 237 nonprofit
organizations have been awarded more than $1.5 million in
program grants.
PALM BEACH COUNTY Diversity
Venture Fund
Launched in February 2003 in conjunction with the United Way
of Palm Beach County, the Palm Beach County Diversity
Venture Fund focuses new support and resources for groups
serving diverse populations in Palm Beach County. Partners with
Sun-Sentinel Company in supporting this initiative are: Children’s
Services Council of Palm Beach County, JM Family Enterprises,
Inc., Palm Healthcare Foundation, Quantum Foundation and
Palm Beach County.
The Sun-Sentinel Children’s Fund
The Sun-Sentinel Children’s Fund, a fund of the McCormick
Tribune Foundation, appeals to Sun-Sentinel readers throughout
the year to help low-income children and families. With matching
dollars from the McCormick Tribune Foundation and other
donations, more than $2 million will be directed to organizations in
Broward and Palm Beach counties each year.
Here’s how to reach us
>>
Stacy Ostrau - Community Affairs Manager
[email protected]
sun-sentinel.com/childrensfund
(954) 356-4339
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sun-sentinel
online
Relevant. Current. Constantly updated.
Sun-Sentinel.com is South Florida’s complete
online connection to breaking news, sports,
entertainment, columnists, contests —
everything.
Looking for entertainment in Broward,
Palm Beach and Miami-Dade counties?
“Have more fun” with SouthFlorida.com,
the most comprehensive guide to
entertainment in the entire South Florida
tri-county area.
>> Here’s how to reach us
Sherry Skalko
Online Editor
[email protected]
(954) 356-4540
20
forum
publishing group
Forum Publishing Group, a subsidiary of
Sun-Sentinel Company, brings ultra-targeted
news to your doorstep. Forum produces such
weekly and monthly publications as Jewish
Journal, Hi-Riser and East Sider, CityLink,
and South Florida Parenting, among
others. The publications are distributed
free to meet residents’ needs for even more
specific community news.
Locations:
Deerfield (Main)
1701 Green Road, Suite B
Deerfield Beach, FL 33064
(954) 698-6397
Coral Springs
9660 W. Sample Road, Suite 203
Coral Springs, FL 33065
(954) 752-7474
Fort Lauderdale
3115 NW 10th Terrace, Suite 106
Fort Lauderdale, FL 33309
(954) 563-3311
Davie
5400 S. University Drive, Suite 605
Davie, FL 33328
(954) 680-4660
Wellington
11576 Pierson Road, Suite K5
Wellington, FL 33414
(561) 791-7790
>> Here’s how to reach us
Jewish Journal
(Miami-Dade)
(954) 563-3311
Jewish Journal
(Broward)
(954) 752-7474
Jewish Journal
(Palm Beach )
(954) 698-6397
Wellington Forum Group
(561) 791-7790
Broward Forum Group
(954) 698-6397
Eastsider/Hi-Riser Group
(954) 698-6397
City Link
(954) 356-4943
South Florida Parenting
(954) 747-3050
21
metromix
Metromix is a Web site that focuses on
entertainment and nightlife specifically of
interest to South Florida adults in their 20s
and 30s. Look to Metromix for an insider’s
perspective on the best bars, clubs, concerts,
events and restaurants.
The site allows readers to rate and review
restaurants, bars, events, and even photos and
articles on the site. Updated daily, Metromix
offers an easy-to-use search of all its content.
>> Here’s how to reach us
Adam Eisenberg
Metromix
[email protected]
(954) 459-2280
To write us:
Metromix
200 E. Las Olas Blvd.
Fort Lauderdale, FL 33301
22
Who’s Who
Downtown Fort Lauderdale Office
at the Sun-Sentinel
New River Center - 200 East Las Olas Boulevard, Fort Lauderdale, Florida 33301 (954) 356-4500
EDITORIAL ADMINISTRATION
Earl Maucker
Sharon Rosenhause
Gail Bulfin
Editor
Managing Editor
News Research, Training & Readership Editor
(954) 356-4600 (954) 356-4602 (954) 356-4579 ONLINE
Sherry Skalko
Online Editor
(954) 356-4540
Frank Fisher
Deputy Online Editor
(954) 356-4631
Howard Goodman
Blogs Editor
(561) 243-6638
CITY NEWS
Philip Ward
Deputy Man. Editor/News
(954) 356-4624 Dana Banker
Broward Metro Editor
(954) 356-4681 Michael Mayo
Columnist
(954) 356-4508
Bruce Kestin
Asst. City Editor/Crime
(954) 356-4844 Alan Cherry
Asst. City Editor/Education
(954) 356-4594 John Dahlburg
Asst. City Editor/ State, Municipal
(954) 356-4500
David Cazares
Asst. City Editor/Race & Demographics
(954) 356-4500
Brittany Wallman
Fort Lauderdale City Hall
(954) 356-4541
Tony Man
Politics
(954) 356-4571
Scott Wyman
Broward County Government
(954) 356-4511
Heather McCalla
Bulletin Board-Broward
(954) 356-4506 David Fleshler
Environment
(954) 356-4535
Sofia Santana
Police
(954) 356-4631
Tal Abbady
Hispanic Affairs
(954) 356-4500
SPORTS
Brian White
Sports Editor
(954) 356-4653 Robyn Sortal
Community Sports
(954) 356-4868
Dave Brousseau
High School Sports
(954) 356-4649
BUSINESS
Anne Vasquez
Business Editor
(954) 356-4670 Cindy Kent
Reporter’s Assistant
(954) 356-4662 FEATURES
Gretchen Day-Bryant
Features Editor
(954) 356-4718 Deborah Hartz
Food Editor
(954) 356-4723 Thomas Swick
Travel Editor
(954) 356-4731 Charlyne Varkonyi Schaub Home & Garden Editor
(954) 356-4729 Kavita Varma-White
Health & Fitness
(954) 356-4719
ENTERTAINMENT/LIFESTYLE
Jack Zink
Theater Critic
(954) 356-4706 Sean Piccoli
Pop Music Critic
(954) 356-4832 Emma Trelles
Visual Arts & Culture Critic
(954) 356-4689
EDUCATION
Robert
Smith
Broward Education Editor
(954) 356-4850
EDITORIAL PAGE
Antonio Fins
Editorial Page Editor
(954) 356-4669
Ann Carter
Letters to the Editor
(954) 356-4622
NEWS/COPY DESK
Willie
Fernandez
Deputy Managing Editor/Chief of Copy Desks
(954) 356-4831
SUNDAY/PROJECTS
Pat Thompson
Deputy Man. Editor/Sun. & Projects/Business
(954) 356-4509 Gail De George
Sunday/Enterprise Editor
(954) 356-4561
GRAPHICS/PHOTO
Tim Frank
Deputy Man. Editor/Visuals & Creative Director
(954) 356-4768 Len DeGroot
Graphics Director
(954) 356-4771 INVESTIGATIVE
Joe Demma
Investigative Editor
(954) 356-4625
Megan O’Matz
Senior Investigative Reporter
(954) 356-4518
Sally Kestin
Senior Investigative Reporter
(954) 356-4510
HELP TEAM
Nick Tate
Help Team Editor
(954) 356-4512
[email protected]
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[email protected]
[email protected]
[email protected]
23
Who’s Who
at the Sun-Sentinel
Palm Beach County Office
Delray Beach office - 3333 South Congress Avenue, Delray Beach, Florida 33445 (561) 243-6651
Please send mail to: 333 S.W. 12th Avenue, Deerfield Beach, FL 33442
Joseph Schwerdt
Arnold Rosenberg
Leon Fooksman
Jerome Burdi
Missy Diaz
Nancy Othon
Palm Beach County Metro Editor Deputy Metro Editor Day Police
Day Police
Courts
Courts
(561) 243-6651 [email protected]
(561) 243-6634 [email protected]
(561) 243-6647 [email protected]
(561) 243-6531 [email protected]
(561) 228-5505 [email protected]
(561) 228-5502 [email protected]
Matthew Strozier
Patty Pensa
Angel Streeter
Paola Abbott
Luis Perez
Assistant City Editor
General Assignment/Medical Transportation
Western Boca
Boca Raton (561) 243-6623 [email protected]
(561) 243-6609 [email protected]
(561) 243-6537 [email protected]
(561) 243-6631 [email protected]
(561) 243-6641 [email protected]
Carlos Harrison
Mike Clary
Maria Herrera
Erika Pesantes
Stephanie Horvath
Assistant City Editor
(561) 243-6627
General Assignment/Western Communities(561) 243-6629
W. Delray, W. Lake Worth/Hispanic Affairs(561) 243-6544
Boynton Beach
(561) 243-6602
Wellington
(561) 243-6643
Henry Fitzgerald
Marc Freeman
Rhonda Miller
Scott Travis
Ivette Yee
Assistant City Editor
Schools
Schools
Higher Education
Culture/Non-Profits
(561) 243-6622 [email protected]
(561) 243-6642 [email protected]
(561) 243-6605 [email protected]
(561) 243-6637 [email protected]
(561) 243-6538 [email protected]
John Rhodes
Andy Reid
Dianna Cahn
Sally Apgar
Josh Hafenbrack
Peter Franceschina
Bureau Chief/West Palm Beach
Growth and Development/Environment
Scripps/North County
General Assignment
County Government
General Assignment
(561) 228-5511
(561) 228-5504
(561) 228-5501
(561) 228-5506
(561) 228-5508
(561) 228-5503
Steve Plunkett
Chyrstian Tejedor
Mark Hollis
Night City Editor
Night Police
County Government
(561) 243-6628 [email protected]
(561) 243-6645 [email protected]
(561) 228-5512 [email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
24
Who’s Who
at the Sun-Sentinel
South Broward Office
1800 N. Commerce Parkway, Weston, Florida 33326 • (954) 385-7933
Mailing address: 200 East Las Olas Blvd., Ft. Lauderdale, FL 33301-2293
EDITORS
Dana Williams Melina DeRose Jody Rees Freida Frisaro
Bureau Chief
Community News Editor Asst. South Broward Metro Editor/SW Asst. Community News Editor
(954) 385-7902 (954) 385-7903 (954) 385-7919 (954) 385-7926
[email protected]
[email protected]l.com
[email protected]
[email protected]
COMMUNITIES
Joe Kollin
Thomas Monnay Condos/Pembroke Pines
Davie, Cooper City
(954) 385-7913 [email protected]
Geo Rodriguez
Georgia East
Lori Sykes
John Holland
C. Ron Allen
Nicole Lesson
Anna Beach
(954) 385-7924 Hollywood
(954) 385-7900 Miramar, Southwest Ranches
(954) 385-7921 Hallandale, Pembroke Park, West Park, Dania Beach (954) 385-7907 Seminoles/Gambling
(954) 385-7909
Neighborhoods/General Assignment
(954) 385-7917
Community News/Public Safety
(954) 385-7920
Bulletin Board/Community Calendars (954) 385-7933
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
SPECIALTIES
Ken Kaye
Robin Benedick
Nick Sortal
Aviation Growth & Development
Recreation
(954) 385-7911 (954) 385-7914 (954) 385-7906 [email protected]
[email protected]
[email protected]
Miami Office
1390 Brickell Avenue, Suite 105, Miami, Florida 33131 • (305) 810-5000
Madelaine Baro Diaz General Assignment
(305) 810-5007
[email protected]
25
Who’s Who
at the Sun-Sentinel
West Broward County Office
West Office - 6501 Nob Hill Road, Tamarac, Florida 33321 (954) 572-2000
Mailing address: 200 East Las Olas Blvd., Ft. Lauderdale, FL 33301-2293
Rafael Olmeda
West Broward News Editor (954) 572-2005 [email protected]
Lisa Huriash
Plantation
(954) 572-2008 [email protected]
Sallie James
Coral Springs/Parkland
(954) 572-2019 [email protected]
Juan Ortega
Lauderdale Lakes
(954) 572-2004 [email protected]
Jennifer Gollan
Sunrise (954) 572-2009 [email protected]
Jerry Libonati
Milestones, What’s Doing
(954) 572-2014 [email protected]
26
TIPS
for writing an effective press release
DO
• Include at least one contact name and daytime phone number(s).
• Keep it short, no more than one page, and to the point.
• Give specifics about time, location and cost.
• Submit press release two to three weeks prior to the event.
• Answer the six basic questions: who, what, when, where, why and how.
• Realize that space is limited and not all of your news will be published.
• Call immediately with breaking news.
•Think creatively about how your news could apply to various sections of the
Sun-Sentinel, then send press releases to the appropriate editors or reporters.
•Customize your press release for each geographic zone or section of the paper.
DON’T
• “Bury” the most important information in a long press release.
• Send or fax your press release to the wrong department.
• Call too often; one follow-up call is good.
• Send the release the day before the event (except in the case of breaking news).
• Send the release more than three weeks in advance.
• Try to write the story for us; send the basic information only.
• Use jargon that would be confusing to someone outside your area of expertise.
27
Details
for press releases
Contact Information: _________________________________________________________________
Date: ______________________________________________________________________________
Company Name: _____________________________________________________________________
Address:___________________________________________________________________________
Phone #: ___________________________________________________________________________
Contact Name: _________________________ Alternate Contact Name: _________________________
Daytime Phone #: _______________________ Daytime Phone #: ______________________________
Alternate Phone #: ______________________ Alternate Phone #: ______________________________
Be sure to include area code with phone numbers.
Press Release Information, answer these six questions:
Who:
(who is sponsoring the event or who is the person we should feature in a story)
What: (what is the event or what has this person done that is newsworthy)
When: (when is the event taking place or when did it happen; list specific time, including a.m. or p.m.)
Where: (where is the event taking place or where did it happen; give exact address, including room
or floor number)
Why:
(why is this event newsworthy or why would readers want to know about it)
How:
(how can people participate or help out; include a contact name and phone number
to be published if applicable)
Remember to include a note at the end of the press release if there is a good photo opportunity involved
with this event.
28

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