Summer Newsletter - ASID New Jersey Chapter

Transcription

Summer 2005
The Insider
ATTENTION: This newsletter is interactive. Click on
any website address in the newsletter and you will
be linked to that website. For more information
about advertisers, simply click on the ad and you
will be linked to their website.
2 • The Insider
Table
Ethicon's Main Lobby, located in Somerville,NJ
and designed by Suzan Lucas Santiago, ASID
and Debra A. Ryan, Allied Member ASID of
Grad Associates, P.A., garnered the NJ Chapter
of ASID Gold Award of Excellence - Public
Spaces Category 2004. This project represents
a new 21st century, global corporate image for
this ever-growing leading manufacturer of
healthcare products.
Industry Partners on this project include:
Benjamin Moore Paints, Armstrong Industries,
and Steelcase Partners Design Tex Textiles,
Spinneybeck Leather, and Vecta Tables and
Seating.
Photography: Peter Paige Photography
Newsletter
Staff
EDITOR
Mary Brennan, ASID
CHAPTER ADMINISTRATOR
DeAnna Schwarz
NJ Chapter ASID Office
P.O. Box 46
Middletown, NJ 07748
732-787-5981 phone
732-787-5984 fax
[email protected]
www.njasid.org
ADVERTISING
DSA Publishing and Design, Inc.
Duff Tussing, Publisher
Ginger Florian, Sales
Dawn Lyon, Art Director
2809 Sunset Ridge
McKinney, TX 75070
972-562-6966
972-562-7218 fax
[email protected]
www.dsapubs.com
of
Contents
IN THIS ISSUE
President’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Calendar of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Editor’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Saint Barnabas Hospice and Palliative Care Center . . . . . . . . . 9
NJ ASID Community Service Project . . . . . . . . . . . . . . . . . . . . . 9
Industry Partner Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Professional Member Profile . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Industry Partners Event . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Allied Member Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
How to Find Business in Your Backyard! . . . . . . . . . . . . . . . . 16
Letter to the Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
June 7th Awards Dinner & Trade Show Photos . . . . . . . . . . . . 22
Benefits of ASID Membership . . . . . . . . . . . . . . . . . . . . . . . . . 23
Public Relations Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Ongoing PR Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Board of Directors/Committee Chairs . . . . . . . . . . . . . . . . . . . 32
Interior Design Legislation Update . . . . . . . . . . . . . . . . . . . . . 34
OUR ADVERTISERS
A&R Interiors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Antiques & Finds. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
APEX Marble & Granite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
ARK Antiques . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Arthur Parks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Audra Frank and Associates . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Brielle Furniture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
California Closets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
CMI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
The Curtain Exchange . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
David Anthony Carpets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Designer’s Studio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Einstein & Gray . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Electronics Design Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Galaxy Glass & Mirror . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Giovanni Custom Cabinets. . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Greenbaum Interiors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
J&S Designer Flooring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
J. Herbro Corp.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Lazarus & Williamson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Major Mills, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Melabee Miller Photography . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Metro Mills, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
New Jersey Textile & Supply Co. . . . . . . . . . . . . . . . . . . . . . . . . 6
Park Place . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Peter Rymwid Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Phillip Jefferies, LTD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Professional Audio Consultants . . . . . . . . . . . . . . . . . . . . . . . 26
Rosenberg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
The Ruffled Window . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Rug Importer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Rug Renovating Co., Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Schwartz Design Showroom . . . . . . . . . . . . . . . . . . . . . . . . . . 31
The Source for Interior Design . . . . . . . . . . . . . . . . . . . . . . . . 13
Swift Design & Lighting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
The Tint Shop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Thibaut . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23, 26
Tri-State Window Tinting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
New Jersey Chapter • 3
P r e s i d e n t ’ s
M e s s a g e
ntroducing Our New Full-Color Newsletter! I am very excited to begin on this new path
of the professionally published newsletter. We - your newsletter editor, Mary Brennan
and your Board of Directors researched this possibility and I consulted with several
chapter presidents with regard to DSA publishing – they consistently received rave
reviews. A contract was negotiated to protect our IP as well as current IP advertisers.
Additional copies will be mailed to non-affiliated designers in an attempt to demonstrate
the value of ASID membership.
I
Mary Brennan, ASID will continue as its proficient and engaging editor with the assistance of her committee and DeAnna Schwarz, our administrator.
And so here we are – the premier issue! This will also be my final newsletter as your
President in order to put us back on a more appropriate schedule. The DSA team has been meeting with the IP and
have commented on the strength of our chapter and the positive support of our IP. I am extremely proud and honored
to serve as your president.
I hope you enjoy the newsletter!
This spring, a significant group of NJ designers joined me at the Interiors 05 Conference. I had been hoping for the
warmth of southern California after our rough winter but I have to say that my only disappointment from this
conference was the weather!
Going to conference is always exhilarating. You leave behind your daily schedule of requirements, business and
family and you step into a world of design and fellow designers from all over the continent.
You are treated to lectures and classes and information – networking and learning about how other chapters deal
with issues and what wonderful ideas and events they produce that we can bring home to our membership. It is a
concentrated period of time to talk about our profession, its future and to brainstorm with our colleagues. Attendance
at these events is open to all ASID members - it is worth your investment of time, money and energy.
Of course, checking out a new city is always fun. Next spring, Interiors 06 will be in Nashville, Tennessee. This
summer, the entire new board will be traveling to Vancouver for the new board training structure. They will be accompanied by 3 students - one from each of our schools to attend leadership training. The participation of several students
at last summer’s leadership training forged a warm friendship with us, the NJ designers. This led to a wonderful new
spirit of involvement. Among these “shooting stars” is Holly George, the former President of the Student Chapter of
Berkeley College. I am certain that you will get to know her more closely in the coming years as she continues to motivate us as an Allied member of our chapter.
Our Community Service project which you will read more about in this newsletter is ready to go. We have an
incredibly serious project with Karla Trinacnello and Ria Gulian at the helm. Some of us have begun meeting with
the St. Barnabus Hospice board to get a better understanding of what is involved. Volunteer for this most important
project - help enhance this very special space for such a crucial time in life.
Please note that as a chapter, we have donated $500 - for the Ronald McDonald House in Long Branch. ASID, as a
Society, has donated $ 10,000 - to Architecture for Humanity as a funding partner for the development of a youth
HIV/AIDS educational outreach center and a girls' soccer (football) arena in Somkhele, South Africa, an area where
youth are three times more likely to become HIV positive than in other parts of the world.
We could not have wished for a more successful Career Day – or as we have renamed it: Interior Design Career Expo.
Feedback from the students, which is my key reference, was magnanimous. And our ringleader, Maureen McMahon
pulled off a well orchestrated and FUN event! Brookdale College hosted the event – thank you Patty Blaser and
Celeste Chirachello, along with all of your volunteer students. I would also like to thank the faculty of the other
participating schools: Linda O’Shea from Kean University and Kevin Byrne and Norris Cannon of Berkeley College.
The students’ projects were fabulous, the keynote speaker, Lloyd Princeton of Design Management Company was
thought provoking and quite entertaining and the round table discussions were well received.
cont. on page 28
4 • The Insider
Click on ad for more information on this company.
PA R I S T E X A S H A R D W A R E • B R I M A R • C O N S O • M A S T E X • K - S C O P E
A Showroom featuring many hardware displays, as well as a
large array of trim sample books from various manufacturers
A lending library of trim books, shade and blind samples,
as well as hardware samples are available
Personal service to the decorating trade for over 50 years
1404
M A I N AV E . • C L I F T O N , N J 0 7 0 1 1
Fax 973-340-8606
Te l
973-340-8986
w w w. n j - t e x t i l e . c o m • n j s u p p l y @ a o l . c o m
KIRSCH/LEVOLOR• STROHEIM & ROMANN • TRIMLAND GOULD
C a l e n d a r
o f
E v e n t s
J u l y
19
IP NETWORKING MEETING
SCHWARTZ DESIGN SHOWROOM 6:00PM
“How to Give a Knockout Presentation and Deliver
Your Message with Power, Punch, and Pizzazz.”
27-30 NY INTERNATIONAL CARPET SHOW
NEW YORK, NY
Pier 94, 53rd and 12th Ave., NYC. For more
information on the show, please email
[email protected] or call (215) 248-0494.
S e p t e m b e r
28
12 -13 WINDOW FASHIONS REGIONAL TOUR 2005
RICHMOND, VIRGINIA
Two all-inclusive days of window-fashions inspiration and education. Use the two day program to
earn up to 1.2 IACET CEU credits and 12 WFCP
credits for both days. Contact Shannon L.
Flaherty, Education & Events Coordinator, 4215
White Bear Parkway, White Bear Lake, MN 55110
Tel: 651-762-2039, Fax: 651-653-4308. Visit
WFCP for more information.
O c t o b e r
14-15 NEOCONR EAST • BALTIMORE, MD
Baltimore Convention Center. For more information on the conference and expo, please visit
www.merchandisemart.com
2ND ANNUAL STORYTELLERS EVENT
CHART HOUSE IN WEEHAWKEN, NJ
12-15
REMODELING SHOW 2005 • BALTIMORE, MD
Baltimore Convention Center, Conference: Oct. 1215; Exhibits: Oct. 13-15. For more information on
the show, please visit www.remodelersshow.com
21-23
FINE FURNISHINGS PROVIDENCE SHOW
PROVIDENCE, RI
Rhode Island Convention Center, This event
showcases the finest in custom and studio
furniture, decorative accessories and fine art.
For more information on the show, please visit
www.finefurnishingsshow.com or call
(401) 841-9201.
E d i t o r ’ s
H
M e s s a g e
alf way through ASID’s 30th anniversary year, we are happy to
welcome you to our first professionally-produced, full-color
newsletter!
During May of this year, our publisher, DSA Publishing and Design, “made
the rounds” and visited our Industry Partners to get to know them and
discuss their advertising strategy for the coming year in our publication.
The response from Industry was overwhelming! You know a great opportunity exists here and we sincerely hope your business thrives.
At the June awards dinner, many of our designers and Industry Partners were honored
for their outstanding contributions to the profession, the industry, and the chapter.
Read on throughout this issue for more detail and some great photos of the event.
This is also the time of year for other happy occasions, such as graduations. We
welcome all the Interior Design graduates from Kean University, Brookdale College, and
Berkeley College into the fold of the professional design community. Please let me
personally invite you to take advantage of the fellowship our chapter has to offer –
please make it a priority for your professional development to attend the chapter meetings. You will find a wealth of information, friendship, and resources to help you transition from student to designer. Need a source for something? Don’t hesitate to ask
some of the more seasoned designers – we are always more than happy to give you a
referral to our trusted and valued Industry Partners!
September will kick off the new year for NJ ASID activities, with the second annual
Storytellers event, and there are other wonderful programs in the planning stages now.
While I am looking forward to the summer months to regroup a bit, I do miss the meetings, committees, and events in July and August while we are in recess. Being an active
volunteer within our organization has been a tremendous benefit to me in many ways.
Most importantly, it has given me the opportunity to build a network – a true network of
professionals whom I can refer and whom I hope will refer me. By the way, that network
also includes other designers whom I know I can rely upon for advice or opinions, or
referrals to sources, as well as simply others to talk shop with.
In July, the incoming Board of Directors will be traveling to Vancouver, BC to attend
the annual Chapter Leadership conference. With the national branding initiative in full
swing, and the new Board structure in place for next year, we are expecting the conference to be a vital, dynamic, and intense training in tactics to deliver the best possible
chapter to you, our members. A recap of the conference will appear in the Fall issue, so
stay tuned.
Hopefully you have some plans to enjoy yourself this summer. I’ll be attending a first
annual family reunion, and the rest of my summer will be spent in pursuit of grilling,
friends, family, and some much needed R&R!
Enjoy!
Mary Brennan, ASID
Editor
8 • The Insider
NJ ASID Community Service Project
By Karla Trincanello, Allied Member ASID
any of you may have wondered what is happening
with the Community Service project for the Hospice
House in Livingston, NJ. The property where the
future Hospice House was to be built has been put on hold
due to the Department of Environmental Protection. A new
location is being explored.
M
St. Barnabas Hospice and Palliative Care Center has
asked us to help them refurbish Hospice floors in two
hospitals. There are areas that are special for the needs of
these patients who are terminally ill. They are gathering
areas for the families as well as staff and patients. The
average stay of a patient may be as little as one day or one
week. It will be the committee’s job to design a comfortable and pleasing environment to make their last days with
their families as serene as possible.
NJ ASID Designers and Industry Partners will be
supporting the Hospice Community Service Project. The
two hospitals are Newark Beth Israel Hospital and
Monmouth Medical Center. We are forming two committees
based on their geographical location. The North and South
projects will be headed by our Community Service Project
Chairwomen, Karla Trincanello, Allied Member ASID
and Ria Gulian, ASID.
RIA GULIAN, ASID, LORRAINE SCIARRA, EXECUTIVE DIRECTOR, ST.
BARNABAS HOSPICE & PALLIATIVE CARE CENTER AND KARLA
TRINCANELLO, ALLIED MEMBER ASID
We w i l l b e f o r m i n g o u r c o m m i t t e e s d u r i n g t h e
summer and early fall. We are asking all designers and
industry partners with var ied background exper ience to
volunteer their talents, services and products to
develop and install this worthwhile project. New Jersey
ASID is proud to be acknowledged for this opportunity.
Please email Karla Tr incanello at info@inter iordecisions.com with your information and your specialty of
design or trade sources. You will be contacted for a
general meeting by Fall of 2005.
S a i n t B a r n a b a s H o s p i c e
a n d P a l l i a t i v e C a r e C e n t e r
By Lorraine Sciarra, Executive Director, St. Barnabas Hospice & Palliative Care
s a vital support system for patients and families
facing advanced illness, Saint Barnabas Hospice and
Palliative Care Center offers a special kind of care that
helps patients live their final days with dignity and comfort.
A
A person is eligible for hospice when the goals of care
focus on comfort and support and the patient’s physician
estimates a life expectancy of six months or less. Early
referral to hospice gives patients the benefit of a strong
support system that enables them to maintain the highest
possible quality of life. Their families and caregivers
benefit as well from the expertise, resources and comfort
provided to them during one of life’s most stressful and
challenging times.
A team compr ised of nursing professionals, social
workers, chaplains and home health aides provides a
compassionate, personal approach to care that fosters
trust and mutual respect. With the support and encouragement of the team, patients and families receive a gift
beyond measure: the knowledge and understanding they
need to gain courage, understanding and peace. Following
the loss of their loved one, family members and friends
have access to bereavement services, including individual
counseling and support groups.
Hospice care is provided in a number of settings - at
home or in nursing homes, acute care or assisted living
facilities. Saint Barnabas Hospice and Palliative Care
Center has two hospital inpatient units available, one at
Newark Beth Israel Medical Center in Newark, the other at
Monmouth Medical Center in Long Branch. These units are
appropriate for patients who require an acute care setting
for treatment and pain management on a short-term basis.
As an affiliate of the Saint Barnabas Health Care System
– New Jersey’s largest health care provider - Saint
Barnabas Hospice and Palliative Care Center, headquartered at 95 Old Short Hills Road in West Orange, offers
access to the broadest array of comfort care services
offered statewide. Patients are accepted into the program
regardless of their ability to pay. For information or a
brochure describing services and programs, please call
973-322-4800.
I n d u s t r y
P a r t n e r
P r o f i l e
By Mary Brennan, ASID
RK Antiques – Industry Partner, active supporter of
NJASID, and fabulous source of a great mix of oneof-a-kind pieces, from Asian, Indian, and European
antiques to mid-century modern. Before you find yourself
in need of something for a project, stop in and get
acquainted with what ARK has to offer.
A
You may already have met Susie Maley, the proprietor
and the “NJASID face” behind ARK. She’s been on board
12 years – almost from the beginning - when she left the
fashion industry at Donna Karan to become the directional force that would bring ARK Antiques to what it is
today.
In 1994, ARK was known as a premier source for
country pine pieces from Central Europe, Romania, and
the Czech Republic. A few years later, Susie turned her
focus to infusing their offerings with color, texture, and
design interest. She opened the Southern China and India
markets, and began importing pieces from her buying
trips there. In 1998, Northern China became a great new
source of the exotic texture that was becoming the crux
of their showroom, and today a great deal of buying is
done there.
10 • The Insider
cont. on page 11
cont. from page 10
As this brief evolutionary history shows, ARK is a designdriven trade resource. In fact, Susie relies on her design
audience to provide an ongoing dialogue, requests, feedback
and advice – all of which help her to continually develop the
directions to source goods and materials. An outgrowth of
this exchange is that Susie often does custom shopping
during her buying trips in far-flung locations around the
globe for designers who have requested special items.
These lines were important additions to the pieces on
the floor at ARK, as Susie believes in layering in a showroom full of quality unique pieces that serve the design
community by offer ing what is most desirable. She
comments, “the industry is changing so much. I see a lot of
the same look in manufactured furniture out there. We
want designers to understand that ARK is a unique experience, each piece is special, never the same.”
The staff includes David Stanton in sales for 3 years, who
came to ARK with a broad background in a variety of retail
furnishing sales. In addition, there is Joel Montenegro,
custom finisher for 7 years, and Eduardo Bernardo, lead
carpenter for 11 years. Susie says, “There is no challenge
too big for Eduardo."” Thanks to the far-reaching talents of
the staff, ARK also can offer custom pieces. In fact, roughly
25% of their business has become custom work.
Very designer-friendly, ARK offers a 40% trade discount
and is open Monday through Friday from 9-6 and Saturday
10-2, and will make appointments in the evenings if
necessary.
The showroom also incorporates area rugs and floorcoverings from Antiquarius Imports, as well as 20th century
modern furniture and lighting from Alexis J. David.
Included are pieces by such prominent names as Karl
Springer, Curtis Jere, Pierre Cardin, Charles Hollis Jones,
Tommi Parzinger, and others.
Susie Maley and the staff at ARK Antiques invite you to
come in and see the showroom:
320 West Commercial Ave
Moonachie, NJ 07074
201-935-9500
www.arkantiques.com
www.antiquariusimports.com
www.alexisjdavid.com
Custom Drapery & Bedspreads
DRAPERY, BEDDING ENSEMBLE WORKROOM TO THE TRADE
CUSTOM DRAPERIES • CUSTOM SPECIALTY VALANCES • CUSTOM BEDROOM ENSEMBLES
ROMAN SHADES • BALLOON SHADES • UPHOLSTERED CORNICES & HEADBOARDS
DECORATIVE PILLOWS • CUSTOMERS OWN FABRICS OR *METRO MILLS FABRIC
20,000 sq ft Factory
Since 1969
METRO MILLS INC.
www.metromillsinc.com • 973-942-8885 • Fax 973-942-4109
Professional
Member
Profile
udith Fosshage, ASID is not only an outstanding
designer, NJASID and Coalition leader, and friend and
mentor to many other designers, she can now count
among her distinctions the ASID Chapter Medalist
Award, which was bestowed upon her at the June awards
celebration.
J
I did some additional research on the award itself, and
Suzan Globus was kind enough to share some of the details
of the package that was assembled for Judy’s nomination
for this award. The ASID Chapter Medalist Award is the
highest award bestowed by ASID on professional members
in recognition of outstanding service and significant
contributions to their chapter, the Society and the profession as a whole.
It struck me as I was permitted a peek at the documentation supporting the award, how difficult it would be to
synopsize someone’s career. Especially one so distinguished. Suffice it to say I’d like to give you some select
highlights.
Not only has Judy served
as the Chapter President,
she’s served as chairperson on no fewer than
10 committees over the
years!
She has been
awarded numerous awards
and citations for her
involvement, contributions
to, and advancement of the
Interior Design profession.
Judy is a proponent of
Certification of Interior
Designers, was one of the first designers to become
Certified in New York, and steadfastly champions this
necessary component of our profession – she serves
currently as the President of the NJ Coalition for Interior
Design Legislation (NJCIDL), served on ASID Codes Council
for two years and has served as an ASID Spokesperson
since 2003.
cont. on page 13
GIOVANNI’S CUSTOM CABINETS
Three
Generations
of Fine
Cabinetry
Since 1986, I have
celebrated the
continuation of
my family’s trade.
Although I may use
modern tools and
machinery, I will
always follow old
world craftsmanship
to make my work
the finest in detail
and beauty. Many skills have been passed down to me, but the most important
is customer service and attention to detail. I will listen to your needs, take your
designs and transform them into fine woods. The result will be a unique piece
that will have my craftsmanship and heritage built in.
122 East Westfield Ave., Roselle Park, NJ 07204
908.245.9117
12 • The Insider
cont. from page 12
As an advocate for affordable housing, Judy worked as a
consultant to the Fair Housing Implementation Office in
Yonkers, NY, and helped develop affordable housing standards and materials to assist new homeowners in appropriate use of and maintenance of the space provided. An
advocate for Healthcare Interior Design education, Judy
was a founding patron of the National Healthcare Design
Symposium and has taught in this discipline at NYU.
Habitat for Humanity is fortunate to count Judy Fosshage as
a member, and she recently was a judge for the Fourth Annual
Build a House…Build a Dream Contest for Kids in Philadelphia.
As you can see, her energy and dedication to our profession, our chapter, and the greater good seem to be without
boundary. In her “everyday” practice, Judy designs healthcare environments ranging from hospitals to individual
doctor's offices as well as educational facilities. Two of her
current projects are for Roberta Washington Architects, who
have retained her as Interior Designer and Space Planner.
One is a mixed use housing complex in Harlem, the other is
an elementary magnet school in New Haven, CT which is
devoted to learning about the environment. Both projects
are in the process of applying for LEED certified buildings.
Congratulations on your award Judy, and keep inspiring
us with your work in years to come.
A t t e n t i o n
I n d u s t r y
P a r t n e r s !
he IP Steering Committee has put together our
first IP Networking meeting. It will take place on
Tuesday July 19 at Schwartz Design Showroom at
6:00 sharp.
T
How to Give a Knockout Presentation and Deliver Your
Message with Power, Punch, and Pizzazz.
This has been in the planning stages for some time,
and we’ve finally got it up and running, so we’re hoping
for a strong IP turnout to make this a big success.
Watch your email for more details coming soon!
Designer members of NJASID are invited to join us for
this exciting evening of networking.
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his issue we catch up with Karen Alessi, recently
awarded the Rene Baron Hennessey Award. I always
enjoy talking with Karen – she loves design and the
process of taking a project through each phase; it’s great fun
to hear what she’s working on.
T
Karen started in this profession somewhat indirectly. She
began working over two decades ago for a small local import
textile business. The company specialized in textiles and
wallcoverings. Karen was hired for the retail division in the
showroom. They had a strong business, and over time Karen
was able to make her own imprint on the business. She
began customizing some wallcoverings and some fabrics.
This was the period of time when Karen feels she really
learned the “business end” of the business. As the business
flourished, she also had the opportunity to work with some
celebrities and sports figures who patronized this store.
A dozen years later, as the company changed to more of a
smaller retail furnishings store, Karen became the Assistant
Manager. In that role, she played a key role in every aspect
of the business. It whet her appetite to get more into the
design component of putting together residential spaces. So
she started a consultation program, and she was the lead
designer. Karen pursued her Interior Design certificate at
The New York School of Interior
Design, successfully juggling
school and work.
As she became increasingly
focused on the design consultation aspect of her career, it was a
natural progression for her to
strike out on her own. Karen K.
Alessi Interiors was started 11
years ago.
Her husband took an opportunity a number of years back to
start a spring water business
utilizing some property they owned in Pennsylvania. Between
this new venture, and their vacation home in Florida, Karen
has had the opportunity to do work in multiple areas of the
country. Her projects are in New Jersey, New York,
Pennsylvania, and Florida. Karen’s focus is residential design,
with a special interest in historic preservation/restoration.
As the business has grown, and she has become busier and
more in demand, Karen shared that she has had to make a
cont. on page 15
Peter
Rymwid
Architectural
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973.628.1527
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14 • The Insider
cont. from page 14
choice – either go with growth, and hire a full time assistant,
or be more selective about the projects she accepts. She
made the decision to pick and choose her projects, and it’s a
decision that has paid off.
Karen worked on an interesting hotel project at the
Meadowlands several years back. She was originally called
to design some suites and rooms, and the project grew to
include the lobby and catering facilities.
Currently, Karen is working on a very exciting restaurant
project in West Palm Beach in the historic Northwood
section. The whole design concept was created around the
bar. The owner came into possession of a bar with quite a
provenance. It was originally built for the Excelsior Hotel in
London. Many years later, it was brought by ship to New
York, then later to Florida for another hotel. After a fire, the
bar was dismantled and put into storage. The current owner
acquired the bar in pieces, as it had been sold off to various
interests over the years. Karen has lovingly had it restored
and refinished, replicating with custom millwork the original
1920’s feel. When they found arm chairs from a Boca Raton
country club, it was almost too good to be true. Karen sent
them out and had them lacquered and glazed and now – a
match made in heaven.
This project is especially exciting because Karen has been
given free creative reign by the owner, whom she has worked
for on several previous properties. Even though the building
itself is not a designated historic site, there have been many
requirements and stipulations due to the historic character
of the area in which it is located. This has resulted in a few
delays along the way, but with Karen’s expertise in this area,
it has gone relatively smoothly and the delays have all been
worth working through.
Other current projects include a 1920’s Tudor in Verona,
as well as assisting a client whose home overlooks Lake
Mohawk in getting ready for an outdoor wedding this
summer, following the completion of the interior design.
Karen is an active member of ASID, and feels it has been a
huge benefit to her. She feels with ASID doing an increasingly good job of raising public awareness, designers are
able to communicate that ASID stands for excellence, and
that our clients will also feel the benefit of working with an
ASID designer. Joining committees is a must! It was one of
the ways in which Karen became immersed in the chapter,
and well acquainted with other designers and Industry
Partners.
On weekends Karen lives in Pennsylvania with her
husband, a barn she redesigned. During the week, she maintains an apartment in NJ, which serves as her primary office.
They sold their vacation home in Florida a couple of years
ago, but the Alessis are quietly looking for a new place there,
provided they can slow down in a few years!
G r o w i n g
Y o u r
B u s i n e s s
eflecting back on this year’s tremendously successful
Trade Show, I began thinking how fortunate we are to
belong to such an interactive and dedicated chapter.
Many chapters throughout the entire country look to New
Jersey as an example of a strong chapter, operating in the
best interests of its members, both designers and Industry
Partners.
R
Our annual Trade Show is such a valuable opportunity in
so many ways, but perhaps most importantly, it gives us
the forum to establish and develop relationships which are
the cornerstones of every successful business. When I do
H o w
t o
F i n d
It is in this vein that I began thinking more about continuing to develop my business using New Jersey sources, and
more importantly Industry Partners in New Jersey. I found
the article below, which I would like to share with you. It’s
a good one, and the advice is very sound.
Reprinted with permission:
B u s i n e s s
By Lillian D. Bjorseth, President
Duoforce Enterprises, Inc.
ou may recall the “Acres of Diamonds” fable about the
affluent Persian farmer who thought he could become
even wealthier if he sold his farm and went looking
for diamonds. He eventually died a pauper as he spent all
his money traveling across Asia and Europe in search of
Y
business with our Industry Partners, I know there is
someone valuable on my “team”, and every job I do well –
with the help of my Partners – helps my business grow.
i n
Y o u r
B a c k y a r d !
the elusive diamonds. One day, the man who had bought
his farm saw something shiny in a pond as he was watering
his camel. He was surprised and overjoyed to find it was a
diamond. So all along, the first farmer had had diamonds
on the farm ... he just wasn’t looking in the right places.
The moral is that there are many gems of business in your
backyard, as well. Do you know where to look and do you
have the right people in your network to help you uncover
cont. on page 17
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16 • The Insider
cont. from page 16
them? Or, do you spend valuable time and resources
looking for your diamonds in other states and countries?
If you prefer the latter, read no further. If, however, you
would like to spend more time with your family and
friends, sleep in your own bed more of the time and spend
less time in airports - read on.
How to uncover your diamonds
CREATE A PERSONAL MARKETING/RELATIONSHIPBUILDING PLAN ... IN WRITING!
• Who is your target market?
• Where are you most likely to meet them or people who
can introduce you to them?
• Have you positioned your company as a leader in its
market?
• What niche have you carved out in your field?
• What value do you add?
• Why would someone want to do business with you?
• What companies locally are comparable with those
who hire you “afar?”
SWING INTO ACTION.
• Join the “right” organizations derived from answers to
the above questions. Research and attend your top
choices before you make a commitment.
• Do you feel comfortable/did members welcome
you?
• Do you agree with the ideology?
• Do you like the mix of people?
• Are the meeting times convenient?
• Join fewer rather than more ... and get involved! Weigh
the time you spend on committee work vs. the time
you sit waiting in the airport. Compare the time spent
at a dinner meeting with that of having dinner alone in
your hotel room. Which is more likely to yield the
results you want?
• Within the organization, weigh which events will
most likely connect you with your potential
customers or those who will refer you.
Exper iment until you find the r ight fit.
Constantly evaluate your choices as your business changes.
• Donate time at your church, synagogue, mosque,
school and favorite charity ... with a positive attitude.
Keep in mind that many of the people you meet are in
business or know people who are ... and you are
constantly making an impression.
• Get into print. Write articles or columns for your
homeowners’ association, religious organization, your
company newsletter, local or regional newspapers,
industry and special interest publications. People
need to see your name in print six times before they
remember you or believe your business is for real.
And, not everyone reads every issue of every publication in which you might appear!
hat should you do when
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cont. on page 18
cont. from page 17
• Present programs at your library, park district, civic,
social, professional or business association. Show
others you are a knowledgeable person in your field ...
and a good communicator!
BUILD A NETWORK
• Give, give, give. Trying to take without giving is like
trying to make a withdrawal before you make a
deposit. It doesn’t work with financial institutions,
and it doesn’t work in life either.
• Form alliances with people who have synergistic products/services.
• Refer people whom you trust whether they have given
you a lead or not.
• Conduct yourself in a professional manner at all times.
• Honor your network and treat them and their privacy
with the utmost respect.
May your portfolio soon be a-glitter with the diamonds
you have uncovered in your backyard!
[Lillian D. Bjorseth is known nationally for her infectious enthusiasm
and her practical, insightful and pertinent content that you can apply on
the spot and throughout your life. Lillian’s a Lisle-IL based people-skills
speaker, trainer and author of Breakthrough Networking: Building
Relationships That Last, 52 Ways to Break the Ice & Target Your Market
and the Nothing Happens Until We Communicate CD and workbook series.
A top graduate of the University of Missouri School of Journalism, she’s
also a member of National Speakers Association. Her Fortune 100 experience includes more than 10 years at AT&T where she trained top executives in media and communication skills. Contact her at
[email protected], www.duoforce.com, 800-941-3788 (outside
Illinois) or 630-983-5308.]
Your Industry
Partners..
The Possibilites
are Endless!
18 • The Insider
L e t t e r
t o
t h e
E d i t o r
First let me say that, as a business owner providing 100% commercial & corporate design, NJASID has been important to
me throughout my active involvement over the past 12 years of my Professional membership.
With individual members, I have:
• Established long lasting friendships, both socially and professionally, with other designers.
• Networked and learned from other members about their design specialties – healthcare, restaurants, educational facilities.
• Used the ASID appellation as a credential and level of credibility with my clients and other professionals I interact with
such as architects, engineers, etc….
• Served on different committees and made improvements in many of my business approaches, based on what I learned as
a committee chair and committee member.
• Expanded my career, through my relationship with another NJASID member, Patty Blaser, to include teaching Interior
Design as an adjunct instructor at Brookdale Community College
• As treasurer, learned how to create a budget on Quick Books.
• Felt a general sense of support from the design community.
So, on the whole, I would say that NJASID has been of great benefit to me personally and professionally. That is why I
wanted to take the time to pass on my thoughts as to how this organization could continue to improve, grow and, yes, even
change with the accelerating pace of society.
As a first priority, I think there are two very important areas of concentration; 1) the public and 2) the public. No, that is
not a typo. Number 1) the public - for our credentials – “Certification” and number 2) the public - for our “Branding.” Although
my focus is on the commercial aspect of this industry I feel these issues benefit us all.
1. The Public & Certification – I think this needs to be our number one priority. We are professionals and we need to
acknowledge this to the public, the state, our clients or any other organizations such as lawyers and/or facility managers and
the others in the design industry such as Architects, Engineers and any other design professionals that interact within our
industry.
cont. on page 21
20 • The Insider
cont. from page 20
2. The Public – Branding through Public Relations Activities – Of course, this is one of my pet peeves. I am not talking
about highlighting several designers that just happen to be associated with ASID, but to focus on ASID as if it were an individual.
This involves that key word CHANGE - change, in attitude about the way we go about promoting this very valuable organization. And we all know what change involves. Fear, anxiety, possibly anticipating loss of control or loss of dollars.
But why is change so fearful? As designers, change is what we espouse - improve a space, change the ambiance, change the
way you look at our visual surroundings.
Yet our business approach is stagnant. We are stuck in the 20th century and not moving forward in searching out these
improvements. The status quo is always more comfortable. But our business life is changing rapidly and moving forward ahead
of us.
I feel certain that thinking in a forward manner will result in benefits for the entire organization. New members will be
banging at the doors to let them in and become leaders. The design community will take us seriously and know that we do
more than just drapes and pillows (they take IIDA more seriously), and the public will have a better understanding of our
expertise and how to contact us to take part in what we have to offer.
Let’s face it, we are not only in the Interior Design business for the fun of it or to be sought-after designers, but to make a
profit and that involves being savvy in business.
I could go on and on with suggestions for improvements to each committee, but that would be considered “committee work.”
So…. I will just finish with the fact that I, as one individual designer, will keep plugging the value of this organization, but as
a group of over 450 designers I know the impact of our actions would be even greater.
Thanks for listening….
Claire Gabert, ASID, ICREW, NJAWBO, WBE with the State of New Jersey
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June
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2005 MEDALIST AWARD WINNER, JUDY
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FASID (LEFT), DIANE GOTE, FASID (RIGHT).
Awards
KAREN ALESSI (MIDDLE) WINNER OF THE
2005 RENE HENNESSEY ALLIED MEMBER
AWARD PAT VALENTINE ZIV, ASID (LEFT)
AND JEAN NERI, ALLIED MEMBER ASID (ON
RIGHT)
THE RENE HENNESSEY ALLIED AWARD WINNER, KAREN
ALESSI AT THE PODIUM. PAST AWARD WINNERS
BEHIND ARE (LEFT TO RIGHT), KARLA TRINCANELLO,
DIANE DUROCHER, ASID, JEAN NERI, LORETTA
DESANTIS AND TRACEY TAYLOR.
2005
GALE YOUNGWORTH, ASID PRESENTING AN
AWARD TO GARY REINHARDT, IP - CMI, INC.
FOR OUTSTANDING CONTRIBUTIONS TO THE
NJ CHAPTER ASID.
WINNERS OF THE PAUL GUTKIN MEMORIAL STUDENT DESIGN COMPETITION.
LEFT TO RIGHT - MAUREEN MCMAHON, STUDENT AFFAIRS COMMITTEE CHAIR,
MARTHA MARTIN, 3RD PLACE; AILEEN MAMMEN, HONORABLE MENTION; OLGA
PANKOVA, 2ND PLACE; JOANIE DEL SORDI, HONORABLE MENTION; HOLLY
GEORGE, 3RD PLACE; DIANA RATTAZZI, IP, BENJAMIN MOORE; BRIAN NOODT,
2ND PLACE AND ANDEA BIANCO, 1ST PLACE.
Trade
BEST BOOTH AWARD TO
WHICHCRAFT
LUNCHEON SPEAKER
JEFFREY BILHUBER
WITH TRADE SHOW
CO-CHAIR DIANE
DUROCHER, ASID
22 • The Insider
Dinner
Show
Benefits of
ASID Membership
RESOURCES FOR YOUR PRACTICE
• Online Referral Service
• ICON, the Society’s magazine
• Client/Designer Selection
Service
• Designing Marketing Success
• Fax-on-Demand
• Fax Broadcast
• Design Specialty Network
• “Southern Accents” magazine
ADVANCEMENT TO THE
PROFESSION
• Public relations exposure,
both locally and nationally
• Awards program
CONNECTIONS WITH YOUR
COLLEAGUES
• Network on-line ASID
• Membership in your local
chapter
• Forums for interaction with
the industry
• Local chapter general educational meetings
• Local chapter networking
• Local chapter newsletter
• Local chapter on-line referral
service
DEVELOPMENT OF
YOUR CAREER
• ASID Super Campus
• STEP Workshop-preparatory
course for NCIDQ Exam
• Professional recognition
• Leadership opportunities
• Professional development
courses
PROTECTION OF YOUR RIGHT
TO PRACTICE
• A national Legislative
Program including licensing
efforts in several states
ASSISTANCE WITH YOUR
BUSINESS FORMS
• Contract documents
• Low cost group insurance
• ASID Mastercard available
upon applying
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P u b l i c
R e l a t i o n s
The following publications recently highlighted NJASID
Interior Designers. This list, updated regularly, appears under
“Public Relations” in the public area of our chapter’s Web site
(www.njasid.org). If you have information to submit, contact
Anne Marie Soto, [email protected].
HUNTERDON LIFE
June issue: "A Lofty Space in a Suburban Setting" (pp.12-14) Tere Bresin, ASID
May issue: "Gothic Grandeur" (pp.16-18) - Diane Boyer, ASID
April issue: “Unifying and Beautifying” (pp.12-14) – Jeffrey Brooks
March issue: “April in Paris” (pp.10-12) – Karen Cashman
SUMMIT- SUMMER '05 ISSUE
Cover & "Restored to Its Old Splendor" (pp.64-65) - JoAnn
Alston
WESTFIELD - SUMMER '05 ISSUE
"Restored to Its Old Splendor" (pp.64-65) - JoAnn Alston
MILLBURN/SHORT HILLS - SUMMER '05 ISSUE
"Restored to Its Old Splendor" (pp.64-65) - JoAnn Alston
NEW JERSEY MONTHLY – MAY ISSUE, HOME & GARDEN
SUPPLEMENT
“Designing Women” (pp.15-23) – Diane Boyer, ASID; Tere
Bresin, ASID; Ria Gulian, ASID; Barbara Littman, ASID;
Debra Ryan; Suzan Santiago, ASID; Rona Spiegel, ASID;
R e p o r t
Karen Topjian, ASID; Camille Waldron, ASID “Lifestyle
Decisions” (pp.50-51) – Greta Goss “A Point of View” (pp.5761) – Joan Eisen, ASID; Phillip LaBossiere; Robin Schultz;
Suzy Treby; Susan Spanedda
(201) THE BEST OF BERGEN
May issue: “Style with Substance” (pp.26-30) - Pat Valentine
Ziv, ASID; Diane Durocher, ASID; Mary Sferra, ASID; “La
Maison de Rêves” (p.62) – Barbara Ostrom, ASID
April issue: “A Perfect Blend” (pp.68-71) – Camille Waldron,
ASID
DESIGN NJ
June/July issue: "Show Time" (pp.206-213) - Diane
Boyer,ASID; Dianne O'Connor, ASID
April/May issue: "Practical Makes Perfect" (pp.102-111) - Kat
Dickelman; "Ask the Designers" (p.103) - Sheila Rich; "Laps of
Lux" (pp.138-143) - Karen Topjian, ASID; "Beyond Books"
(pp.148-149, 156, 158) - Laurie Deliman-Burke; Nancee
Brown, ASID; Jeffrey Brooks
NJ SAVVY LIVING – APRIL ISSUE
“Decorating with Glass” (pp. 53-59) – Diane Boyer, ASID;
Tracey Taylor; Robin Schultz
THE STAR LEDGER– APRIL 14TH HOME SECTION
“Design 411” – Pat Ziv, ASID; Jeffrey Brooks; Judy
Fosshage, ASID
CONT. ON PAGE 27
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24 • The Insider
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26 • The Insider
CONT. FROM PAGE 24
THE RECORD/HOMESCAPE SECTION
June 5 issue: "Worldy Wonders" (cover & pp.8-9) - Ria Gulian,
ASID; Kat Dickelman; Tracey Stephens; Sharon Draznin; "Ask
the Designers" (p.2) - Kevin Byrne, ASID; Karla Trincanello
May 1st issue: "Ask the Designers" (p.4) - Steven Levy, ASID;
Rona Spiegel, ASID
April 3rd issue: “Ask the Designers” (p. 2) – Tere Bresin, ASID;
Myrna Corliss
NJ HOME & STYLE
April/May issue: "Moroccan Mystique" (pp.16-23) - Diane
Boyer, ASID; "Function Before Form" (p.32) - Pat Valentine
Ziv, ASID; "Restful Havens" (pp.82-88) - Diane Boyer, ASID;
Pat Montalbano, ASID; Nancee Brown, ASID; Pamela
Hillner; Dora Martinez; "Curbside Alchemy" (pp.100-101) Greta Goss
Jan/Feb issue: “Interior Perspectives” (pp.54-56) – Laura Weeks;
“Moroccan Chic” (cover & pp.64-67) – Diane Boyer, ASID;
“Design Diversity” (pp. 96-98) – Kat Dickelman; “The Art of
Achieving Balance” (pp. 100-102) – Sheila Rich; “Feathering the
Empty Nest” (pp. 110-113) – Carrie Oesmann, ASID
NEW YORK SPACES
April/May issue: “Feast Your Eyes” (pp. 47-52) – Kat
Dickelman; Rona Spiegel, ASID; Jennifer Pacca; Mark
Polo; Diane Boyer, ASID; “Ask the Designers” (p.103) –
Barbara Ostrom, ASID
Feb/March issue: “Romper Room Redux” (pp.50-52) – Lynn
Ronan; “Kitchen Magic” (pp. 64-65) – Camille Waldron,
ASID; “Delight in Detail” (pp.66-71) – Nancee Brown, ASID;
“Ask the Designers” (p.127) – Diane Boyer, ASID
ELS (ELEGANT LIFESTYLES)
June 2nd issue: "A Kitchen Garden" (p.14) - Jean Neri
April 28th issue: “A Marriage of Art and Design” (p.15) – Mark
Polo
BOOKS
"Spectacular Small Kitchens" by E.Ashley Rooney (Schiffer
Publishing): Tere Bresin, ASID (p.33); Ria Gulian, ASID
(pp.54-55)
"Remodeled Kitchens and Baths" by Tina Skinner and Melissa
Cardona (Schiffer Publishing): Karla Trincanello (pp.62-63
and 124-125)
"Urban Style: Contemporary Interiors" by Mary Wynn Ryan
(Publications International): Karla Trincanello, p. 6
EDITORS ON THE MOVE
• The Record’s Homescape section has a new editor: Eileen
Watkins, who is familiar to many of us during her tenure with
The Star Ledger and, most recently, as an active freelance
writer.
• Mary Vinnedge has resigned as editor of Design NJ to return
to Texas. To quote Mary, “It was the right job in the right place
at the wrong time.” Mary has been editor since the magazine’s
inception and has built strong working relationships with
NJASID members. We will miss her! (Note: At the time of this
writing, a new editor has not been named.)
EXCLUSIVELY TO THE TRADE
373 Route 46 West, Bldg. D • Fairfield, NJ • fax 973-227-8713 • phone 973-227-3541
www.jherbrocorp.com • [email protected] • Mon.-Fri. 8:30am - 4:30pm Appointment Preferred
cont. from page 4
Our Programs Committee, JoAnn Alston and Marlene Wangenheim once again gave us a wonderful venue in April at CCS Stone
in Moonachie,NJ. “Let’s Rock” was an informative evening about stone! The Mitnick family and their sources educated us in the
mining, fabrication and maintenance of this material we all appreciate!
ANOTHER GREAT TRADE SHOW! Congratulations to Diane Durocher, ASID and Diana Rattazzi, IP and their dynamic
committee! Jeffrey Bilhuber was an incredible speaker and impressive designer. Thank you David Borgeouis from Swift Lighting
& Design Studio for your Lighting CEU. And of course, thanks to all the hard working exhibitors with their creative show booths!
Here’s to another great year! We can't wait for next year's show and rooting our new co-chairs: Mary Rose Sferra, ASID and Diana
Ratazzi, IP!
The New Member Tea enjoyed a great turn-out and we thank J.Herbro for their hospitality. Positive and friendly faces made introductions and learned ways of getting involved. I know we all hear this and we are told this on all levels – but it is true! You get out
what you put in. They teach this in Networking 101. The more you participate, the more relationships you forge, the more you teach
and learn and reap rewards.
I urge you to consider coming to the next Historic Preservation Trip! Loretta DeSantis organized an awesome day where we
enjoyed the beautiful grounds of the NY Botanical Gardens, a delicious family style Italian luncheon in the Bronx and the fantasy
of centuries gone by at the Cloisters - the Met’s uptown branch.
Please be patient with the Certification process. We will keep you informed as soon as we know – and be prepared to act.
Hopefully, we can call you to action very soon!
Our Annual Chapter Awards Dinner was held on Tuesday, June 7th at the Woodbridge Hilton where we honored the support of our
volunteers, as well as acknowledging some outstanding members of our chapter:
Suzan Globus, FASID honored us with a keynote speech and at the same time we honored her with a Baccarat Star from her NJ
Chapter to remember us by as she moves onto the national scene as the President-Elect of the Society!
Judy Fosshage, ASID, received the ASID Chapter Medalist Award. This award is second only to Fellow as the Society’s most prestigious recognition of a Professional member’s outstanding service and significant contributions to their chapter, the Society and
the profession as a whole.
The 2005 Renee Baron Hennessey Allied Membership Award was presented to Karen Alessi by her fellow awardees from
years past.
Presidential Citations went to Maureen McMahon and Holly George, the student angels.
Gary Reinhardt, IP of CMI received a special NJ Chapter Award for his long time support and service to the chapter.
Leadership has many perks such as national conferences, training
and meeting great people. Leadership has taught me much that will
assist me as I continue in my career as well as personally. Again, I
thank you for this honor and look forward to seeing you at our Annual
Storytellers Event at the end of September at the Chart House overlooking the NYC skyline. Our neighboring chapters of NY Metro, PA
East and CT will again be invited. This promises to be a stimulating
discussion with designers such as Dakota Jackson and Holly Hunt.
.
I would like to leave you with a positive design thought:
“Hide not your talents, they for use were made. What’s a
Sun-Dial in the Shade!”
Benjamin Franklin, Poor Richard’s Almanac
Enjoy a safe and beautiful Summer!
Sincerely,
Pat Valentine Ziv, ASID
HISTORIC PRESERVATION TOUR ON THE WAY TO THE
CLOISTERS.
28 • The Insider
O n g o i n g
P R
O p p o r t u n i t i e s
NJASID has several “co-op” editorial programs where we supply the finished article and the publication prints it, along
with a credit line that includes information on our Chapter Web site and the ASID referral service. For all three of these
opportunities, designers work directly with me, rather than with the publication editor. If you are interested, please contact
me. Additional opportunities are distributed to our designer members through our PR Alerts. If you have not been receiving
them, send me your e-mail address.
--Anne Marie Soto, NJASID PR Representative, 201-692-8087, [email protected].
\Please note that these opportunities are open to all NJASID
designers, whether or not you are based in the readership
area.
1. “ASK THE DESIGNERS”–HOMESCAPE SECTION/THE RECORD
Homescape is a color section that runs on the first Sunday
of the month in The (Bergen) Record. Circulation is 225,000.
The “Ask the Designer” column features two NJ/ASID
members. You do not have to be a Bergen County-based
designer to be included.
Participation is easy: just let me know that you are willing
to be interviewed.
2. HUNTERDON LIFE
This monthly magazine-style, full color niche publication
concentrates on Hunterdon, Morris, Union and Somerset
counties. The bonus is that the publication has an
online version. Visit www.print2webcorp.com/news/njcom/
HunterdonDemocrat-HunterdonLife to see recent stories.
They will publish stories on residential projects from
anywhere in NJ, as well as commercial projects that are in
Hunterdon, Morris, Union or Somerset counties. The
designer’s name will appear as the author of the story.
Requirements:
1) Professional photos to be supplied by the designer. The
project can have run in another NJ publication as long as
it ran more than four months ago. (Note: if the project is
in Hunterdon County, Hunterdon Life may be willing to
photograph.)
2) 700-800 word (app. 1 1/2 pages, single spaces) story
about the project. My preference is to have the designer
write the story, but I will provide whatever editorial
assistance (writing, editing) is required to make participation happen.
3) Headshot and short (75 words max) bio of the designer.
This will appear at the end of the article.
30 • The Insider
cont. on page 32
Designed by Nancee Brown, ASID
Look No Further
New Jersey’s only interior design
showroom exclusively for the trade.
www.schwartzdesignshow room.com 287 Amboy Avenue Metuchen, NJ 732.205.0291
Board of Directors/Committee Chairs
PRESIDENT
201-612-9246 • 201-612-9746 fax
[email protected]
ALLIED REPRESENTATIVE
Jean Neri, Allied Member ASID
201-337-3528 • 201-337-0252 fax
[email protected]
PRESIDENT-ELECT
Diane Durocher, ASID
201-825-3832 • 201-825-0563 fax
[email protected]
INDUSTRY PARTNER
REPRESENTATIVE
Roger Sen, IP Representative
201-861-5000 • 781-207-8349 fax
[email protected]
TREASURER
Elaine Zahga Weg, ASID
201-848-9344 • 201-848-1805 fax
[email protected]
PAST PRESIDENT
Gale Youngworth, ASID
973-746-0152 • 973-509-9246 fax
[email protected]
BOARD OF DIRECTORS
Mary Brennan, ASID
973-208-6338 • 973-208-6645 fax
[email protected]
Donna McLaughlin, ASID
973-267-6966 • 973-267-5590 fax
[email protected]
Carrie Oesmann, ASID
973-347-9066 • 973-347-6793 fax
[email protected]
Linda Potter, ASID
973-635-0064 • 973-635-6850 fax
[email protected]
STUDENT REPRESENTATIVE
Marina Goldberg
732-970-9735 • 732-970-9736 fax
[email protected]
PARILIAMENTARIAN
Jack Ruthazer, FASID
201-791-9657 • 201-796-3712 fax
[email protected]
2004-2005 COMMITTEE CHAIRS
ALLIED MEMBER MENTORING
Joan Ravasy, ASID, Co-Chair
908-236-2788 • 908-236-7719 fax
[email protected]
Gail Whiting, ASID, Co-Chair
908-781-2092 • 201-781-2410 fax
[email protected]
AWARDS COMPETITION
Not active for 2004-2005
Next design competition is 2006
BY-LAWS/POLICIES
Judy Fosshage, ASID, Chair
201-768-4016 • 201-750-1616 fax
CERTIFICATION ADVOCATE
Marie Donnelly, ASID, Chair
973-736-7005 • 973-736-9431 fax
[email protected]
CEU (PROFESSIONAL
DEVELOPMENT)
Tracey Taylor, Allied, Chair
201-599-3880 • 201-599-0717 fax
[email protected]
NOMINATING
201-612-9246 • 201-612-9746 fax
[email protected]
PROGRAMS TEAM
JoAnn Alston, Allied, Co-Chair
908-522-6604 • 908-522-0061 fax
[email protected]
Marlene Wangenheim, Allied, Co-Chair
908-766-9068 • 908-221-1376 fax
[email protected]
CHAPTER AWARDS
Gale Youngworth, ASID, Chair
973-746-0152 • 973-509-9246 fax
PUBLIC RELATIONS
Anne Marie Soto
201-692-8087 • 201-692-1291 fax
[email protected]
COMMUNITY SERVICE
Karla Trincanello, ASID, Chair
973-765-9013 • 973-765-0514 fax
[email protected]
STEP
Jean Neri, Allied, Chair
201-337-3528 • 201-337-0252 fax
[email protected]
IP STEERING COMMITTEE
Michael O’Brien, IP, Co-Chair
908-625-6870 • 732-968-7701fax
[email protected]
STRATEGIC PLANNING
Diane Durocher , ASID, Chair
201-825-7476 • 201-825-0563 fax
[email protected]
Jessica Reinhardt, IP, Co-Chair
888-969-4264 • 973-912-0923
[email protected]
STUDENT AFFAIRS
Maureen McMahon, Chair
201-541-6666
[email protected]
MARKETING COMMITTEE
Pat Montalbano, ASID, Chair
973-785-0708 • 973-785-3560 fax
[email protected]
MEMBERSHIP
Karla Trincanello, Allied, Co-Chair
973-765-9013 • 973-765-0514 fax
[email protected]
Mary Sferra, ASID, Co-Chair
201-384-8965 • 201-384-0513 fax
[email protected]
NEWSLETTER
Mary Brennan, ASID, Chair
973-208-6338 • 973-208-6645 fax
[email protected]
STUDENT MENTORING
Ria Gulian, ASID
732-571-1171 • 732-571-1173 fax
[email protected]
TRADE SHOW
Diane Durocher, ASID, Chair
201-825-7476 • 201-825-0563 fax
[email protected]
WEB SITE TEAM
Carrie Oesmann, ASID, Chair
973-347-9066 • 973-347-6793 fax
[email protected]
cont. from page 30
3. ELS (ELEGANT LIFESTYLES)
Published four times a year by Recorder Publishing, this
color section is distributed with 14 weekly papers:
Bernardsville News, Chatham Courier, Echoes-Sentinel,
Hunterdon Review, Madison Eagle, Florham Park Eagle,
Hanover Eagle, Morris News Bee, Mount Olive Chronicle,
Observer Tribune, Randolph Reporter, Roxbury Register,
Caldwell Progress and The Denville Citizen. The designer’s
name will appear as the author of the story.
Requirements:
1) Photos to be supplied by the designer. Must be either
professional photos or high resolution digitals that look
like quality photos. The project can have run in another NJ
publication as long as it ran more than four months ago.
2) 500-700 word story about the project. My preference is
to have the designer write the story, but I will provide
whatever editorial assistance (writing, editing) is
required to make participation happen.
3) Short (75 words max) bio of the designer. This will
appear at the end of the article.
32 • The Insider
Interior Design Legislation Update
By Judy Fosshage, ASID
s of this date the State Committee for Interior Design
Certification has met and written the rules and regulations
for interior design certification. These rules and regulations
are now going through the state process of review, comment and
approval. After that process is completed, there will be a public
comment period. Then the applications will be available for
designers to apply for certification. When the applications are
available, members of the New Jersey Coalition for Interior Design
Legislation will be available to answer your questions about certification and how to complete the applications.
In the interim the New Jersey "Contractors' Registration Act"
will be in effect by December 31, 2005. At the moment interior designers who engage in home improvement activities such
as: installing wall to wall carpeting or attached or inlaid floor
coverings, alterations to kitchens and bathrooms, or installing
cabinets or changes, repairs or improvements made to residential
property - may come under the "Home Improvement Contractors
Act." The language in the Home Improvements Contractors Act is
unclear regarding whether interior designers are exempt or not
under C.56: 8-140 5. c. Which states: "Any person regulated by the
State as an architect, professional engineer, landscape architect,
land surveyor, electrical contractor, master plumber, or any other
person in any other related profession requiring registration, certification, or licensure by the State, who is acting within the scope
of practice of his profession.” The Interior Design Certification Act
does not "require" interior designers to become certified in order
A
to conduct business. Our attorney and lobbyist, Sharon Weiner,
Esquire is presently in the process of proposing to alter the
language to read "who is registered….", eliminating the word
"requiring".
What can you do to protect your right to practice as an Interior
Designer and not as a Home Improvement Contractor?
1. Please send in the form posted on the NJ-ASID web site "A
request for application to be put on the state list for requesting
interior design certification applications. " By doing so you will
have identified yourself as an interior designer rather than a home
improvement contractor and show your interest in becoming
"certified" in New Jersey as an interior designer.
2. Write a letter asking for clarification of the language in the
Home Improvement Contractor's Act so that interior designers will
be included in the exemption:
Assemblyman Neil Cohen
985 Stuyvesant Avenue, Union, New Jersey 07083
To become certified not only represents your commitment to the
highest professional standards of interior design but also supports
the validity and importance of the profession of interior design.
The New Jersey Coalition for Interior Design Legislation will keep
you informed about the certification process, as well as any
pending legislation that effects your right to practice. Please
consider joining NJCIDL to assist in aiding the certification
process.
For more information e-mail: Judy Fosshage
j.fosshage@verizon .net or DeAnna Schwarz at the Chapter office.
34 • The Insider
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Summer Newsletter - ASID New Jersey Chapter

Transcription

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