winter - SIA Snow Show - SnowSports Industries America

WINTER
2015
PRESS KIT
1 5 W I N T E R W O R K B O O K | DA K I N E
DAKINE MARKETING CONTACT:
Jake Williams
[email protected]
541-386-3166 ext. 7204
DAKINE PR CONTACT:
Catherine Donovan
[email protected]
323-708-6953
FOR IMMEDIATE RELEASE
Dakine Launches Winter 2015 Collection Featuring Big Mountain Snow Gear, DLX Travel Series
and Versatile Bags Designed for Urban Environments
HOOD RIVER, Ore. (December 30, 2013) – Dakine’s new winter 2015 collection is designed to take you
from the deep snow of the backcountry to vibrant urban landscapes. Each style is thoughtfully engineered
with a fusion of essential features, proven quality and uncompromising performance. Highlights include
the big mountain collection of snow packs, outerwear and gloves; the DLX travel series for men and
women created with maximum accessibility and function in mind; an expansion of the heritage line of
packs and bags for men with added versatility; and the new women's Cascade collection of bags featuring
unique designs with elevated simplicity.
“Each season Dakine strives to build a collection that reflects our commitment to quality and the new
winter line not only accomplishes this mission, it also represents our renewed commitment to push the
envelope with a laser-like focus on functional versatility,” said Chico Bukovansky, Dakine’s Vice President
of Sales and Merchandising. “The entire winter line features a range of updated styles, expanded offerings
and new products that are a direct result of our recent design team expansion.”
The winter line of performance snow packs, outerwear and gloves are built for big
mountain and backcountry excursions. From avalanche safety packs for added
peace of mind to the newly updated BC Vest for a minimalist approach to
backcountry performance, the snow collection features a bold range of colors,
technical features and premium materials including Gore-Tex and PrimaLoft ONE
insulation. Rounding out the snow offerings are the Signature Series of performance
packs and gloves co-designed by Dakine team athletes Louif Paradis, Leanne Pelosi,
Elias Elhardt, Chris Benchetler, Tanner Hall, and Sean Pettit.
Men’s Balkan Jacket
! crafted fusing
The new series of men’s and women’s DLX travel bags are carefully
performance and functionality. Each style is designed with maximum accessibility in
mind for effortless travel. The larger volume DLX Roller 80L (MSRP $310.00)
features split level design for easy access to contents while fleece lined accessory
pockets, adjustable dividers and a cinch style shoe/laundry bag keep everything in
order. The DLX Carry On 46L (MSRP $275.00) includes an expandable main
compartment for those inevitable purchases, split level design, a fleece lined and
padded iPad sleeve, plus interior organizer pockets for in-flight essentials.
Winter 2015 also features an expansion of the men’s heritage
packs and bags designed with a thoughtful approach to
functional versatility while paying homage to Dakine’s roots.
Technology pockets, multiple wear options and effortless access points allow the user
to adjust to varying conditions. The larger volume Vagabond and Compass packs not
only carry a laptop plus gear, but they also transform into deployable hip packs. The
new Mod pack features a minimalist outer design, laptop sleeve and removable
accessory pouch to keep everything in place. The 2 For 1 Hip Pack morphs into a
deployable backpack and the Sherpa Duffle offers multiple carry options including
stowable backpack straps and removable shoulder strap. Collection MRSP ranges
from $25.00-$150.00.
DLX Carry On 46L
- more -
Men’s Vagabond
Women’s Dover
The women’s Cascade collection of bags is designed for navigating the urban
landscape without worrying about getting lost in the crowd. Each style features an
elevated simplicity blended with functional style and heritage aesthetics. From roll
top packs, to versatile styles with multiple wear options, each design is packed with
unique details, interesting materials and just the right spot for a laptop plus daily
essentials. The Dover 18L pack features padded laptop and iPad sleeves, metal
hardware, rope pulls and multiple pockets. Collection MSRP ranges from $35.00$55.00.
For the winter ’15 season, Dakine is proud to continue its commitment to incorporating eco-friendly
materials in its products with new prints made from 100% recycled plastic bottles offered in dozens of
styles for men and women. Retailers can preview the complete winter ’15 collection including packs (snow,
photo, surf, skate, street and commuter styles), the women’s collection, travel/gear bags, gloves, outerwear,
base layers, hats and more at upcoming 2014 trade shows including Agenda Long Beach (booth #A11),
Outdoor Retailer (booth #34053) and SnowSports Industries America Snow Show (booth #2557).
ABOUT DAKINE
Backed by a pro team roster that includes some of the world's top action sports athletes, Dakine has been an
industry leader in action sports accessories since 1979. Founded in Hawaii and located at the base of Mt.
Hood in Hood River, Oregon, Dakine offers a complete range of innovative and quality products, including
outerwear, sport-specific and lifestyle-driven backpacks, bags, travel gear and accessories. Dakine products
are available for purchase at specialty sports retailers worldwide. For more information, visit
www.dakine.com.
Dakine Media Contact:
Catherine Donovan
[email protected]
323-708-6953
###
BIG MOUNTAIN
1 5 W I N T E R W O R K B O O K | DA K I N E
ABS SIGNAL 25L
BC VEST SM/MED
BLADE 38L
BC VEST LG/XL
BC VEST XXL
ALLY 11L
ARC 34L
PR CONTACT:
Catherine Donovan
323-708-6953
[email protected]
BIG MOUNTAIN – GLOVES
1 5 W I N T E R W O R K B O O K | DA K I N E
KODIAK GLOVE
4
Insert
Insulation
Lining
Palm
Shell Fabric
Cuff Closure
BARON MITT
4
Insert
Insulation
Palm
Shell Fabric
Lining
Cuff Closure
DURANGO GLOVE
4
Insert
Insulation
Palm
Shell
Lining
Cuff Closure
$MARGIN
BUILDER
PR CONTACT:
Catherine Donovan
323-708-6953
[email protected]
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SIGNATURE SERIES TEAM SNOW PACKS & GLOVES
1 5 W I N T E R W O R K B O O K | DA K I N E
ELIAS ELHARDT
TEAM MISSION 25L
CHRIS BENCHETLER
TEAM HELI PRO 20L
$MARGIN
BUILDER
TEAM HELI PRO PACK
+
TEAM BARON MITT
TEAM MISSION PACK
+
TEAM BARON MITT
TANNER HALL
TEAM MISSION 25L
SEAN PETTIT TEAM
HELI PRO 20L
$MARGIN
BUILDER
TEAM HELI PRO PACK
+
TEAM NAVIGATOR GLOVE
TEAM MISSION PACK
+
TEAM FILLMORE MITT
LOUIF PARADIS
TEAM MISSION 25L
LEANNE PELOSI WOMENS
TEAM HELI PRO 18L
$MARGIN
BUILDER
TEAM MISSION PACK
+
TEAM FILLMORE MITT
PR CONTACT:
Catherine Donovan
323-708-6953
[email protected]
TEAM HELI PRO PACK
+
TEAM GALAXY MITT
SKATE PACKS
1 5 W I N T E R W O R K B O O K | DA K I N E
PARK DUFFLE INDEPENDENT
COLLAB 52L
LID INDEPENDENT
COLLAB 26L
MANUAL INDEPENDENT
COLLAB 20L
$MARGIN
BUILDER
LID 26L
MANUAL 20L
$MARGIN
BUILDER
PR CONTACT:
Catherine Donovan
323-708-6953
[email protected]
MODULAR COLLECTION
1 5 W I N T E R W O R K B O O K | DA K I N E
VAGABOND 38L
COMPASS 38L
MOD 23L
2 FOR 1 HIP PACK 8L
SHERPA DUFFLE 53L
SOJOURN 30L
PR CONTACT:
Catherine Donovan
323-708-6953
[email protected]
MEN’S PACKS
1 5 W I N T E R W O R K B O O K | DA K I N E
PIER WET / DRY 33L
TRANSFER 15L
HUB SLING PACK 15L
PR CONTACT:
Catherine Donovan
323-708-6953
[email protected]
WOMEN’S PACKS & BAGS
1 5 W I N T E R W O R K B O O K | DA K I N E
WOMENS CAPITOL PACK 23L
ZOLA 13L
MEGAN 10L
CLEO 13L
LIZZIE 10L
JASMINE 16L
IRIS
$MARGIN
BUILDER
WANDA 13L
PR CONTACT:
Catherine Donovan
323-708-6953
[email protected]
WOMEN’S CASCADE COLLECTION
1 5 W I N T E R W O R K B O O K | DA K I N E
DOVER 18L
MAPLE 16L
$MARGIN
BUILDER
HAZEL 28L
WILLOW 18L
$MARGIN
BUILDER
CEDAR 13L
HEMLOCK 18L
$MARGIN
BUILDER
PR CONTACT:
Catherine Donovan
323-708-6953
[email protected]
$MARGIN
BUILDER
DLX TRAVEL
1 5 W I N T E R W O R K B O O K | DA K I N E
DLX CARRY ON 46L
DLX ROLLER 80L
$MARGIN
BUILDER
$MARGIN
BUILDER
WOMENS DLX ROLLER 80L
WOMENS DLX CARRY ON 46L
$MARGIN
BUILDER
$MARGIN
BUILDER
GEMINI 28L
PR CONTACT:
Catherine Donovan
323-708-6953
[email protected]
APOLLO 30L
MEN’S OUTERWEAR
1 5 W I N T E R W O R K B O O K | DA K I N E
MENS AIRSTREAM JACKET
MENS BALKAN JACKET
SHELL
INSULATED
EXTERIOR FEATURES
Face
Insulation
Lining
EXTERIOR FEATURES
INTERIOR FEATURES
INTERIOR FEATURES
MENS BEACON BIB
SHELL
Face
Scuff Guard and Reinforced Hem
MENS MANSFIELD JACKET
EXTERIOR FEATURES:
INSULATED
SHELL
INTERIOR FEATURES:
Face
Insulation
MENS DRYLINE PANT
Lining
EXTERIOR FEATURES
SHELL
Face
Scuff Guard and Reinforced Hem
EXTERIOR FEATURES
INTERIOR FEATURES
INTERIOR FEATURES
PR CONTACT:
Catherine Donovan
323-708-6953
[email protected]
MEN’S MID & BASE LAYERS
1 5 W I N T E R W O R K B O O K | DA K I N E
MENS LARRIE JACKET
MENS MO VEST
MID-LAYER INSULATED
MID-LAYER INSULATED
Insulation
Lining
EXTERIOR FEATURES
Insulation
Lining
EXTERIOR FEATURES
INTERIOR FEATURES
INTERIOR FEATURES
MENS CARLISLE JACKET
Face
Lining
Insulation
EXTERIOR FEATURES
GLENWOOD SHERPA FLANNEL
MENS LANCASTER JACKET
Face
Lining
Insulation
EXTERIOR FEATURES
MENS BUCKSHOT FLANNEL
MENS ROOTS TECH-T
LONG SLEEVE
SHORT SLEEVE
PR CONTACT:
Catherine Donovan
323-708-6953
[email protected]
WOMEN’S GLOVES & OUTERWEAR
1 5 W I N T E R W O R K B O O K | DA K I N E
ODYSSEY GLOVE
WOMENS KENDALL JACKET
Insert
Palm
Insulation
Lining
Shell
INSULATED
Face
Insulation
Lining
Cuff Closure
$MARGIN
BUILDER
EXTERIOR FEATURES
INTERIOR FEATURES
WOMENS RILEY PANT
INSULATED
WOMENS WREN JACKET
Face
Insulation
Lining
Scuff Guard and Reinforced Hem
EXTERIOR FEATURES
INSULATED
Face
Insulation
Lining
INTERIOR FEATURES
EXTERIOR FEATURES
INTERIOR FEATURES
PR CONTACT:
Catherine Donovan
323-708-6953
[email protected]
WOMEN’S MID & BASE LAYERS
1 5 W I N T E R W O R K B O O K | DA K I N E
WOMENS THELMA JACKET
WOMENS LOUISE JACKET
MID-LAYER INSULATED
MID-LAYER INSULATED
Insulation
Insulation
Lining
EXTERIOR FEATURES
EXTERIOR FEATURES
INTERIOR FEATURES
INTERIOR FEATURES
WOMENS CAMERON FLANNEL
PR CONTACT:
Catherine Donovan
323-708-6953
[email protected]
WOMENS EVA BUTTON UP
MID-WEIGHT
WOMEN’S MID & BASE LAYERS
CONTINUED
1 5 W I N T E R W O R K B O O K | DA K I N E
WOMENS CARA ZIP
WOMENS CARA PANT
WOMENS INVERSE TECH-T
LONG SLEEVE
SHORT SLEEVE
PR CONTACT:
Catherine Donovan
323-708-6953
[email protected]
WOMENS COCO CREW
WOMENS COCO PANT
WOMENS COCO TURTLENECK
MEN’S & WOMEN’S HEADWEAR
1 5 W I N T E R W O R K B O O K | DA K I N E
PARADISE
TRUCKER
SALLINGER
$MARGIN
$MARGIN
BUILDER
BUILDER
ZANE
HUNTER BALACLAVA
MARGIN
$$MARGIN
BUILDER
BUILDER
MARGIN
$$MARGIN
BUILDER
BUILDER
SKYLAR
CASSIDY SCARF
MARGIN
$$MARGIN
BUILDER
BUILDER
MARGIN
$$MARGIN
BUILDER
BUILDER
MAGGIE MAY
JADE
MARGIN
$$MARGIN
BUILDER
BUILDER
MARGIN
$$MARGIN
BUILDER
BUILDER
MAGGIE MAY GLOVE
JADE FLAP MITT
MARGIN
$$MARGIN
BUILDER
BUILDER
MARGIN
$$MARGIN
BUILDER
BUILDER
PR CONTACT:
Catherine Donovan
323-708-6953
[email protected]
KID’S GLOVES & HEADWEAR
1 5 W I N T E R W O R K B O O K | DA K I N E
AVENGER
FIERO GLOVE
GLOVE
MITT
Insert
Insulation
Insert
Insulation
Palm
Shell
Lining
Cuff Closure
Palm
Shell
Lining
Cuff Closure
$MARGIN
BUILDER
SCRAMBLER MITT
BRAT MITT
Insert
Insulation
Palm
Shell
Lining
Cuff Closure
Insert
Insulation
Palm
Lining
Cuff Closure
$MARGIN
BUILDER
$
MARGIN
BUILDER
ZEKE
FARLEY
Can be
CUFFED
MARGIN
$$MARGIN
BUILDER
BUILDER
$MARGIN
$MARGIN
BUILDER
BUILDER
MOLLY
ZOEY
MARGIN
$$MARGIN
BUILDER
BUILDER
MARGIN
$$MARGIN
BUILDER
BUILDER
PR CONTACT:
Catherine Donovan
323-708-6953
[email protected]