- Televox

Transcription

- Televox

iAPPS Analyzer
User Guide v. 5.1 - August 2014 This User Guide is for Televox and their designated users of iAPPS® ds
is powered by
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Page 2 Need more help? Call 1-800-706-0459 or visit televox.iapps.com/support.
Table of Contents
Table of Contents
Copyright Notice
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Table of Contents
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1 - Introduction to iAPPS Analyzer
1.1 iAPPS Analyzer and Analytics Terminology
1.2 Logging In
1.3 Analyzer Control Center
1.4 Dashboard Button Options
1.5 Site Activity Containers
1.5.1 Customizing your Dashboard
1.5.2 iAPPS Menu
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Top Line
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Bottom Line
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1.6 User Profiles and Passwords
2 - Site Analytics
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2.1 Seeing Statistics for Variant Sites
2.2 Basic Report Management
13
2.2.1 Changing the Reporting Period
15
2.2.2 Plotting and Comparing Data Points
16
2.3 Viewing Overlay Statistics in Site Editor
2.4 Visitor Reports
2.5 Traffic Reports
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Overview
2.6 Asset Reports
2.7 Referral Reports
2.8 Navigation Reports
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2.8.1 Inbound/Outbound Analysis
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2.8.2 Visitor Path Analysis
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2.9 Other Reports
2.9.1 Watches Reports
2.10 Email Alerts
3.1 Managing Watched Events
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4 - iAPPS Analyzer FAQs
30
4.1 Site Traffic Analysis
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4.2 Questions on Overlays
4.3 Troubleshooting Analyzer Data
Index
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iAPPS Analyzer provides detailed analysis of your iAPPS website performance, allowing you to review
reports on traffic, visitors and page performance.
Analyzer’s seamless integration with the other products in the iAPPS suite allow you to create and track goaldriven marketing efforts.
1.1 iAPPS Analyzer and Analytics Terminology
Many of these terms are quite common in the world of web analytics and web marketing, but it is helpful to
define them here to help understand how iAPPS Analyzer works.
Web-Analytic and Marketing Terms
Term
Definition
ATOP
Average Time on Page. This is how long users spend looking at the content on an individual page.
ATOS
Average Time on Site. The average length of a user’s entire web visit.
Bounce
Rate
A bounce rate is the number of visitors who come to a site and then leave without viewing another page. This is
also called the rate of single-page visits. The bounce rate is the ratio of the total number of visitors viewing only
one page to the total number of visitors for a given time period. A website with a decreasing bounce rate is keeping more of its visitors on the site.
ClickThrough
Rate
Many pages are built to be viewed in a sequence. A CTR is the percentage of total users that proceeded from
one step in a sequence to the next.
Content
Content is anything the site user will see on your website or in your marketing campaigns.Generally your content
should be desirable and useful so that more users will be attracted to your site and stay longer. Within iAPPS,
iAPPS Content Manager creates website content, including images, flash and other multimedia, links to files
(PDF or Word documents) and all types of text. iAPPS Marketier can create email campaigns.
Conversion
rate
A conversion occurs when a visitor to a webpage completes the goal of that web page, which might be downloading a certain PDF, completing a registration form, or perhaps purchasing a product. The conversion rate is
the ratio of the number of goals achieved to the total number of visitors in a given time period.
Direct Entry
Page
A direct entry page is a request for a domain page that does not originate from a search engine or another website site. The request can originate when a visitor types the URL into a browser, uses a bookmark, or clicks on a
link in an email. See Entry Page and Referring Site.
Entry Page
An entry page (also known as a landing page) is the first page in a site that a visitor reaches. It will typically be a
home page but can also be directed by a search engine, a user bookmark, or campaign to specific parts of your
website.
Understanding which pages on a website are the most popular entry pages can reveal how search engines are
assisting users to find your site or how your campaigns are driving visitor traffic. See Referring Site.
Exit Page
An exit page is the last page in a user’s domain visit. Every visit needs to come to an end. However, understanding where this occurs can be important to understanding usage patterns on your site. For example, if your
site has three web pages that when viewed in sequence meet the objective of the content but page 2 has a much
higher exit rate than page 1, then it is a good idea to review the content on page 2.
Keyword
A keyword in iAPPS Analyzer refers to the word—or words—typed into a search engine by a potential site visitor
carrying out a search. These are not usually a single word, but rather multiple words or a phrase, known as a
"long-tailed" keyword. An example might be "dentist near Long Beach."
Organic
In web analytic terms, organic results are unpaid traffic to your site. Organic results show up naturally in a search
iAPPS Analyzer User Guide - Page 5 1.2 Logging In
Term
Definition
engine results list because they are the most relevant, rather than through paid advertising. Good SEO and content helps improve organic results. Many of your Analyzer traffic reports let you filter by paid and unpaid traffic, so
you can see the different sources leading to your site.
Overlay
Overlays represent the percentage of clicks on each link in a given webpage. iAPPS Overlay Mode provides the
ability to view a facsimile of a webpage with its analytical data embossed on top. This is also called a "heat map”
and tells you what links on your page are the most attractive to visitors.
PageRank
PageRank is the link-analysis algorithm used by the Google search engine. Other search engines have different
algorithms for ranking pages in response to a search query. See Search Engine Optimization.
Pageview
A Pageview is defined in iAPPS Analyzer as viewing everything associated with a single URL and occurs when
all the files affiliated with a URL are loaded into the client’s browser.
Referring
Site
The referring site is the web address, or uniform resource locator (URL), of the previous webpage from which a
link to your website was followed. These are sometimes known as referring pages.
SEO is the manual or automated process of improving the volume and quality of traffic to a website from search
Search
engines. SEO considers how various search engine algorithms work and incorporates changes to the site's conEngine
tent, coding, and layout in order to improve the site's ranking and ROI. SEO activities include researching
Optimization
keywords, creating targeted content, building links, and making sure your content is visible to search engine
(SEO)
indexing.
Search
Referrer
The search engine that orginates a request for a page.
Tags are tagging that you can use programmatically to aggregate web pages or filter lists. Tags are created by
administrators but can be assigned by all those with authoring permission.
Tags
Tags can be used throughout your site and the product suite for varying types of material from individual text
items, images and files, or at the page level. Even users can be assigned index terms, which can also be
assigned automatically or manually.
Visit
A visit is a pageview or series of pageviews from a unique visitor within a single session. In iAPPS Analyzer, a
session consists of any number of pageviews until 30 minutes of time between pageviews is reached. Theoretically, a visit could last for many days as long as a new page is viewed every 30 minutes. See Pageview.
Watched
Event
A Watched Event is a specified client-side event in the user's browser, which may include downloading a file,
filling out a form, or making a purchase.
1.2 Logging In
iAPPS can be accessed only with a valid user name and password. Each iAPPS user is assigned a unique user
name and password.
To log into iAPPS
1. Access iAPPS by adding /admin to the end of your URL, i.e. www.company.com/admin. So, if the website URL is www.bestdoctorever.com, then the login page would be www.bestdoctorever.com/admin.
2.
3. Type in your user name and password. You should have received these in your registration email.
4. Highlight the Module you want to log into. Depending on your licensing agreement you may not see all
modules.
5. Click the Log In button.
6. The Control Center/Dashboard for the module you chose will appear.
If you have forgotten your password, click “Forgot Password?” in the login screen. Type in your user name and click Submit.
An email with instructions for resetting your password will be sent to the email address associated with your username.
* Note: Once you’ve logged in, your iAPPS session has a default log-out time of 20 minutes. You should save often to avoid
having any content lost if your session times out. After 20 minutes, a warning message appears with the number of seconds
left in the session. Click Reset if you want to continue your session. Otherwise you will be logged out, and unsaved content
will be lost.
iAPPS Analyzer User Guide - Page 7 1.3 Analyzer Control Center
1.3 Analyzer Control Center
After you have logged into the iAPPS Analyzer software, the Control Center, a dashboard of menus and containers is displayed:
iAPPS Analyzer Control Center
You can access iAPPS Analyzer Control Center at any time by clicking the Dashboard Link in the top-left corner
of your screen:
1.4 Dashboard Button Options
You can customize your Dashboard and choose up to 8 options to show as Quick Link buttons. The quick links
take you to areas that are the most commonly used. Not all areas are available as Quick Link buttons. You can
always reach other areas of the site by using the drop-down menu options. Your options for Quick Link buttons
include:
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Site Overlays
Visitors
Traffic
Asset Watches
Visitor Paths
Referring Sites
Help
1.5 Site Activity Containers
The bottom half of the screen is devoted to the Site Activity Containers.
Users can customize which containers are on their dashboard and can have up to four options at any one time.
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Direct Traffic
Top Pages
Traffic
Visitors
The Default timing for what displays in the Site Activity containers is the last 30 days, but users can choose
other times ranging from today to the last 365 days or All. Choose a date from the drop-down menu on the
left side of your Dashboard.
The Direct Traffic container provides a quick overview of your traffic sources.
Traffic gives statistics about the number of Visits, Pageviews, Bounce Rate and Average Time on Site, and links
to that reporting section.
Visitors gives the numbers of New, Repeat and Return Visitors and links to the Visitor report screen.
Top Pages lists the top performing pages on the site and links to that report.
1.5.1 Customizing your Dashboard
Users can show or hide any of the buttons or containers.
1. Click on the Customize button in the top right corner of the screen.
The options are divided into two sections one for the Quick Link buttons and one for the Site Activity containers.
2. Click on Add/Remove for the appropriate section and simply check or uncheck options as you desire.
3. Click Save to preserve your changes.
iAPPS Analyzer User Guide - Page 9 1.5 Site Activity Containers
Depending on your site permissions or role, all users may not see all options.
1.5.2 iAPPS Menu
The Menu at the top of every iAPPS administrative screen is divided onto two lines. The top line has productwide information, such as links to other modules and user profiles. The second line has menu information for the
specific product you are using.Your organization may not have all iAPPS modules licensed so you may not see
all of the options below.
Top Line
Modules The iAPPS menu provides quick access to other products in iAPPS Product Suite to which you have a
license. To switch to another product, you can click the link to go to the Control Center/Dashboard for each
product.
The Site Editor Menu
To see your pages in Site Editor, use the Site Editor link at the top of the screen. The Site Editor menu provides
two options: Jump to Home and Jump to Last Visited Page. These options open either your home page or the
last page you visited in the Site Editor.
Additional Options
You can also Search and Replace, access your iAPPS User Profile and switch to using other iAPPS sites. See the
iAPPS Content Manager documentation for details.
Bottom Line
The menu bar at the top of the iAPPS Analyzer software environment contains other options. Not all users see
all options. It depends on your role and permission level.
Menu
Dashboard
Is used to...
Return to the Control Center for Analyzer
Watched Events Set up and manage Watched Events.
Menu
Is used to...
Site Analytics
Provide access to custom reports, alerts and export setup.
Administration
Provide administrative access.
The Watched Events Menu
The Watched Events menu allows you to monitor current Watched Events and create new ones. Watched Events
track specific user behaviors on the site, such as reaching a certain page from a email or downloading a white
paper.
The Site Analytics Menu
The Site Analytics menu is used to:
l Get access to standard Analytics reports
l Create Navigation Analyses
l View Email Notifications
The Administration Menu
The Administration menu allows you to set up parameters for exporting your reports, if desired
1.6 User Profiles and Passwords
iAPPS Users can edit their user and password information through the User drop-down menu in the Admin interface. Simply click on your username and a menu will appear with options including a My Profile and Change
Password. Some administrators will have additional options in this menu.
User Profile
iAPPS users can update basic profile information.
iAPPS Analyzer User Guide - Page 11 1.6 User Profiles and Passwords
.
Changing Your Password
To change your password, you must be logged in with your current password.
1.
2.
3.
4.
5.
To change it, choose Change Password from the Username Drop-down Menu.
Enter your current and new passwords. All fields are required.
Click Change Password to save.
Alternatively you can also change your password in your profile information.
Choose UserName > My Profile .
Resetting a Forgotten Password
If you have forgotten your password, there is a Forgot Password link on the main iAPPS login screen.
2 - Site Analytics
2 - Site Analytics
iAPPS Analyzer includes a number of analytic reports to help you track your website usage.
The Site Analytics menu gives you access to a number of reports, navigational analysis and email notifications.
Reports are divided into categories: Visitors, Traffic, Asset Watches and Referring Sites. Many of these also
break down again into more detailed options.
Clicking any of these menus brings you to the Site Analytics screen, which also offers the reports as clickable
tab links:
See related sections for details on each type of report.
2.1 Seeing Statistics for Variant Sites
With iAPPS ds, users who own or manage more than one location or website can sometime group these sites
together so that they can access all of their websites, often known as variant sites, with a single user name and
sign-on. In this case, they can view the usage statistics for their websites "rolled up" together.
If this is the case for you, you will know if you can do this when you see the option "Rollup Data for Child
Sites." in your iAPPS Analyzer screens.
If you are not managing more than one site, you do not need to worry about this. And you can always see the
data for any site by switching to that site using the top site switch box in the iAPPS dashboard.
Seeing Variant Rollup Data
In any reporting screen, choose a Variant grouping and check the box next to "Rollup Data for Child Sites."
The information for any site that is lower in the hierarchy that the site chosen will be included in the report.
Whatever site is selected in the drop-down, the rollup aggregates any data for any child sites under that one
(but not for other child sites). Wherever you are in the hierarchy, the rollup starts there.
l To view only data for a some sites that are lower in the Variant hierarchy, choose the parent name in
the drop-down list and check the box next to "Rollup Data for Child sites"
l To see only data for the site you are in, uncheck the box.
iAPPS Analyzer User Guide - Page 13 2.2 Basic Report Management
This function bypasses permissions, so a parent site can see all child site data without having to log in/log out with separate users. However, being able to view more than one site only works for reporting and statistics. Other Analyzer site
functions such as watches remain site specific, and you will need to switch from one site to another using the drop-down at
the very top of the iAPPS screen.
2.2 Basic Report Management
iAPPS Analyzer aggregates your website traffic statistics and stores report data. You can then view the data
using the tools in Site Analytics.
These reports offer graphical and numerical tools to help you understand how your website traffic is performing. You can view snapshots of site statistics or observe trends at different time intervals.
You can also access the Site Analytics Reports from the Quick Statistics container in the iAPPS Analyzer Control Center.
Selecting a report tab automatically runs that report. The plot in the container shows the reporting period on
the horizontal axis and the selected statistic or statistic on the vertical axis.
2 - Site Analytics
2.2.1 Changing the Reporting Period
To change the reporting period, click the Change tab in the right-hand column of the container title bar and
choose a new date range from the calendar:
To change the unit of time (Day, week or month) used on the horizontal axis, select a value from the “View By”
field in the top right-hand corner:
in the Traffic reports section, you can see more information about any web page by right-clicking the table
row and selecting a menu item:
iAPPS Analyzer User Guide - Page 15 2.3 Viewing Overlay Statistics in Site Editor
2.2.2 Plotting and Comparing Data Points
For many reports, you may want to view more than one plot on the same graph. For example, if you are analyzing visitor statistics, you may want to compare the visits to specific pages against the total number of site visitors. You can do this with the table at the bottom of the container. To plot the data for a table entry, click on
the appropriate row of the table. A legend for the data you just plotted will appear on the main graph:
For reports on your website traffic, you may want to see the date on which various pages were published. You
can see the impact of publishing a specific page on your overall web traffic with the “Publish Date” item in the
legend.
2.3 Viewing Overlay Statistics in Site Editor
Not only can you view the statistics for your website in reports, but you can also see them in Site Editor itself.
This allows you to clearly see how content is performing in the actual context of your website.
In Overlay mode you can see not only which pages are most popular, but which content is clicked on the most,
including links, Calls-to-Action and videos.
iAPPS Overlay Mode provides the ability to view a facsimile of a webpage with its analytical data
embossed on top. This shows you what links visitors are using on a page. If there are multiple links on one
page to the same page elsewhere, Overlay Mode aggregates the data and shows the same value for each
link.
Overlay shows how many visitors clicked on each clickable area in the page and the percentage of all clicks
on this page received by each clickable area.
To view a page with overlays, select the Site Editor menu and go to Site Editor.
2 - Site Analytics
If you enter Site Editor from Analyzer, you should see overlays automatically. If you do not, or you would like
to see overlays after completing a different task in Site Editor, click the Overlay icon on the Site Editor toolbar.
You can also view a page in overlay mode from the Traffic Report Summary (Site Analytics >Traffic) by rightclicking the page name in the report summary table and selecting View Page in Overlay Mode.
. See Questions on Overlays 2.4 Visitor Reports
Visitors reports provide statistics about who is visiting your website.
Visitors
Visitors indicates how many visitors are return, new or repeat. Repeat visitors are defined as those with multiple sessions in the reporting period. Returning visitors had a session in a previous reporting period.
In some cases, a high number of returning visitors is a positive statistic. For example, a high number of returning visitors could be a positive statistic for an internal website that provides regular company updates, since
repeat visits may indicate that employees are reading the updates provided.
Direct Entry Pages
Direct Entry Pages indicate when a page request originates without a referrer page. This means that the visitor
accessed the page by typing the page address into the browser address field, used a bookmark, or clicked
on an emailed link. This report helps you understand how well your marketing is working in channels that are
not web based.
iAPPS Analyzer User Guide - Page 17 2.4 Visitor Reports
If you are using iAPPS Marketier, you can see report data on clicks that are originating from your email campaigns. See the iAPPS Marketier User Guide for more information.
Loyalty
Loyalty shows your visitor traffic grouped by number of visits per unique visitor. The columns in the report table
are:
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“Number of Visits:” the number of visits to the site.
“Visits:” the total number of visitors who visited the number of times given in column (a).
“% of Total:” percentage of visitors to site represented by an entry in column (a)
“Average Time on Site:” the average duration of a visit to site for the visitors in column (a)
This report is useful if you are trying to understand how often visitors return to your site.
Region
Region indicates where the visitor session initiated. You might use this if there was a sudden increase in visitors
from a single country. Further research could help you understand what pages were driving the increased
access.
Operating Systems
Operating Systems indicates the operating system running on the visitor’s desktop.
Browsers
Browsers indicates the browser that is running on the visitor’s desktop. Often, the browser type can dictate what
features can be supported for a particular website.
JavaScript Enabled
JavaScript Enabled indicates whether JavaScript is enabled in the visitor’s browser. If your site relies on
JavaScript, it’s helpful to know if visitors have this feature enabled. Generally however, very few users or
browsers do not have JavaScript, so you really don't need to worry much about this.
Flash Capable
Flash Capable indicates if Adobe Flash will run on a visitor’s system, and, if yes, what version is on their system. However, due to the increasing number of devices or browsers which cannot handle Flash, your site
doesn't include Flash, so you can ignore this section.
Monitor Resolution
Monitor Resolution indicates the resolution (the number of pixels per inch) of the monitor that the visitor is using
while displaying web page information. If your site relies on a wide screen, it's helpful to know what percentages of visitors are accessing the site with smaller or older monitors so you can adjust your content accordingly. The higher the resolution, the sharper (but smaller) a picture will appear. Resolution and screen size are
2 - Site Analytics
different, however. A number of new smart phones often have screens with higher resolutions than many laptop
or desktop monitors. Pictures that are very large in size or with a high resolution can be slow to load, but those
with too low a resolution will not look their best when expanded to be seen on a very high resolution monitor.
Most of your pictures will resize when put on the site, but you should keep this in mind when preparing images
for the site.
Mobile
The Mobile Report gives you information on the number of visitors using the site via a mobile device, including
which mobile operating systems are the most common. It includes common statistics such as ATOS (Average
Time on Site), the percentage of mobile visitors who are new, and Bounce Rate.
2.5 Traffic Reports
Traffic reports provide statistics regarding the pages most frequently visited. The traffic tab is accessible
through the Site Analytics > Traffic menu item. Alternatively, you can select the tab in the Site Analytics Reports
screen.
Traffic reports include:
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Overview
Pages
Entry Pages
Exit Pages
Pageviews per Visit
Single Page Visits
Overview
Overview is the default view for Traffic Reports. Overview statistics provides summary information on:
l Top Pages: pages visited most frequently
l Top Entry Pages: pages visitor used most often to enter the site
l Top Exit Pages: pages visitor was on most frequently when exiting the site
To get full reports, click the “View Full Report” link next to the report name:
When you right click on any of the page names in of the summary reports above, you get options to view more
information about the page. iAPPS Analyzer User Guide - Page 19 2.5 Traffic Reports
Choosing View Page Detail Statistics will bring up a popup window with key statistics. You can email the statistics or export them to an Excel or PDF file.
View Inbound/Outbound Analysis will take you that report (which can also be accessed from the Site Analytics
> Navigation). You can choose to view the page in a new window, in Site Editor, or in overlay mode. If you have the appropriate permissions you can Assign Tags. Lastly, you can choose Email Author, which sends email to the person
who last published the page.
Pages
The Pages report provides a list of the pages visitors viewed most frequently. It shows which pages on your site
are most and least popular.
You should take care in how you use this report. You might assume, for example, that the home page will be
ranked highest for a new website. Yet, after the site is enhanced and gets more frequent visitors, it might be a
concern if the home page continues to be the most frequently visited.
2 - Site Analytics
Entry Pages
The Entry Pages report shows the pages that visitors see as the first page when entering the website. Monitoring entry pages is important when there is a marketing campaign underway that is intended to point users
to a specific page (or pages) within your website. For example, a Google Pay-Per-Click (PPC) campaign
might point users to a certain page in your site. In this case, you'd want to know how many users are beginning
their site navigation at that page.
Exit Pages
The Exit Pages traffic statistics report lists the most common exit pages, which are the pages the user was on
when exiting the site. Knowing where visitors are when leaving your site can often point out problems with bad
navigation or content. If an unexpected page is moving up on the list of exit pages, iAPPS Analyzer allows a
user with Administrator privileges for that content to view or edit the actual content of the page in the Site
Editor. For more information on Site Editor, see the iAPPS Content Manager User Guide.
Pageviews per Visit
The Pageviews per Visit traffic statistics report shows the average number of pages that were viewed in a visitor session. Presented as a time-series graph, this metric is an important trend to watch as the amount of content on your site grows.
Pageviews per Visit is sometimes referred to as the “stickiness” of a website, since it measures how likely it is
that a visitor who finds one page of your website stays on your site to view more pages. If you are using content marketing to try to draw vistiors to the content on your website, this is good.
A large number of pageviews per visit is not always desirable and may sometimes be an indication of ineffective site navigation. It's possible that pageviews are high because a visitor is having trouble finding what
they need. If the navigation of your site has changed and the average Pageviews per Visit stays the same, it is
possible the change did not have the desired effect.
So along with the number of pages viewed, you may also want to look at one types of pages visitors are looking at. If it is blog or other "attractive" content, that is good. If it is more random, you might want to look at
your navigation categories.
Single Page Visits
The Single Page Visits traffic statistics report shows the number of visitors that came to your site and then left
without viewing another page. Sometimes this is referred to as the “bounce rate” of a site. The report lists the
bounced pages.
It is helpful to see how this metric changes over time. Most sites expect a visitor to accomplish a task, such as
viewing product material, registering for an event, or visiting advertisers. If the number of Single Page Visits is
increasing you usually want to do something about it. For example, consider if you purchased a certain
amount of search engine Pay Per Clicks. If your overall site traffic went up, but your Single Page Visit metric
iAPPS Analyzer User Guide - Page 21 2.6 Asset Reports
also increased (especially for the entry page of the click) then you could conclude that the PPC campaign did
not work as effectively as it could have. and the landing page would need to be changed.
2.6 Asset Reports
Content reports provide statistics regarding the content that is being used on the web page. The tab is accessible through the Site Analytics> Asset Watches menu item. Alternatively, you can select Asset Watches in the
Site Analytics screen:
Files Downloaded
The Files Downloaded report shows you downloaded files that have been designated as Watched Events. The
files in the report are grouped by file type.
You can go directly to iAPPS Content Manager from here. Right-click on a file name and choose Jump to File
Library. This takes you to Manage Data Libraries in iAPPS Content Manager.
Although the Pageviews report provides information for all clicks, the Files Downloaded report allows the administrator to tag certain files of special interest. These then show up on a separate report, and are not lost in what might be
a much larger list of statistics.
Images Served
Images Served indicates the images that have been downloaded by the website visitor. This works similarly to
the Files Downloaded statistics report.
Brightcove Video Views
You can also track the number of times videos served through iAPPS Brightcove integration have been
watched. Your integration does not include Brightcove, so you can ignore this.
2.7 Referral Reports
Referring sites reports provide statistics regarding what other web pages visitors came from. Access to your
site can be from an external site or from a search engine. You can filter the reports by paid and unpaid
sources.
For some reports, you can segment between paid and organic (unpaid) searches. A sample Referring Sites
report shows a search filtered by Paid and Non-Paid Source.
2 - Site Analytics
Referring Sites
The Referring Sites report shows the traffic being driven to your site by other websites. Any sudden increase in
activity could show that one or more external websites are driving visitors to your site.
For a more complete list of links pointing back to your site, use the Google search phrase “link: yoursite.com”. The result
will be a complete set of backward-pointing links. In order to boost your search rankings, this number should continue to
increase.
iAPPS Analyzer User Guide - Page 23 2.8 Navigation Reports Search Referrers
The Search Referrers report is a specialized subset of the Referring Sites report. iAPPS Analyzer maintains a
configurable table of search engine domain names. When one of these domains is present as a referrer,
iAPPS Analyzer treats it as a special case. The Search Referrers report allows you to drill down and analyze
how certain key words are connecting to site pages. This report will display information related to the popularity of different search engines and the kinds of search terms that are being used. This report can be a valuable tool for understanding how the effects of search engine page rank optimization and keywords affect
access to your site.
2.8 Navigation Reports
Navigation reports can help the site administrator understand not only which pages were accessed, but in
which order they were accessed. This is different than the reports from the Visitors tab, which only show page
access activity.
Navigational reports can help you understand not only what a visitor to your site is accessing, but how a visitor
is using your site.
Navigation reports are available on:
l Inbound/Outbound Analysis
l Path Analysis
2.8.1 Inbound/Outbound Analysis
The Inbound/Outbound Analysis report is a tool for providing further insight as to how visitors are navigating
within your site. For any content page that you select, the Inbound/Outbound report will display the 10 most
frequent pages where the current page was accessed from, as well as the most frequent 10 pages where the
user went from the selected page.
1.
2.
3.
4.
Go to the Inbound/Outbound screen (Site Analytics > Navigation Analysis> Inbound/Outbound).
Choose Menus and Pages
Navigate to the Page you wish to analyze.
When you highlight the page, the Top 10 Clicks to and from the page will appear on the right half of
the screen.
5. You can choose to export the report using email, Excel or a PDF.
2 - Site Analytics
For more information on Inbound/Outbound Analysis, see See Where (and perhaps why) are people leaving
my site?
The Path Analysis report is a powerful tool in understanding visitor behavior on the site. Quite often a site
designer has no way of knowing whether the navigational structure is working or not. With path analysis you
can see right away what click paths visitors are most frequently taking on the site.
The Path Analysis report differs from the Inbound/Outbound Analysis report, in that an iAPPS user inputs both
a starting and end point to generate the Path Analysis report. Most often a site’s home page is selected as the
starting point and a specific target end page is selected. When the report is run it will display a list of the
most common paths between the two pages that website users took. These reports help you see if users are navigating as expected.
l For example, if a page had a higher-than-expected exit rate you might want to know what previous
pages users visited prior to that page. Running the report might reveal an unexpected navigation pattern that might have confused the user and caused them to exit.
l Conversely, take the example of that newly discovered external referral blog link. Where did the visitors go once they came to the site? What were the next pages they saw?
Quite often you might have a defined set of pages that need to be viewed in order before the last and final
page is visited. This might be an event registration or perhaps a checkout process. Since these steps are
designed to be taken sequentially, the report is one way of validating the design. If, for example, a path analysis of an event registration sequence shows that visitors are moving in and out of the sequence (even if they
are completing it) then work needs to be done to be sure that visitors have enough information to proceed with
the next step in logical and preferred order.
iAPPS Analyzer User Guide - Page 25 2.8 Navigation Reports 2.8.3 Visitor Path Analysis
To create a Visitor Path scenario:
1. Select Site Analytics > Navigation Analysis > Visitor Path from the toolbar:
2. This opens the Visitor Paths screen.
3. Choose a Start Point
l Pageview
l Product (only for users with iAPPS Commerce)
l Watch
l Maximum Number of Clicks
4. Choose a End Point
l Pageview
l Product (only for users with iAPPS Commerce)
l Watch
l Maximum Number of Clicks
l Left Site
5. Choose any options
l Number of Paths (5, 10 or 15)
l Any applicable Audience Segments
6. Click Run.
7. The Results appear on the right half of the screen. They show
l The number of times the Path was followed
l the number of clicks in-between
l The paths followed
l Average Path Time
l Average time on each page of the path
8. If you want to limit the results to a certain time period, change the reporting period before running the
scenario.
9. You can choose to export the report using email, Excel or a PDF.
2 - Site Analytics
2.9 Other Reports
2.9.1 Watches Reports
Watches reports provide information regarding events that the administrator has tagged as Watched Events,
such as:
l A particular file or image that was downloaded
l A client-side event that occurred in the user's browser.
l Rankings of the top viewed pages or assets
You (or your administrator) sets up Watched Events. See Managing Watched Events.
2.10 Email Alerts
Alerts allow Analyzer users to be notified when high-water marks have been reached. When a designated
number of a certain event is reached, an email is generated. The alert can be reset when either the number of
events is reached the first time, or when a calendar period is reached. Alerts can be one of two types:
l Pageviews: When a page is viewed a certain number of times within a given period
l Visitor Count: when a certain number of visitors come to the site within a given period
To create an email alert for Page Views:
Go to Site Analytics > Email Notifications > Pageviews .
1. Right-click an existing alert or the empty grid and select Add New Alert:
2. Fill in the necessary information.
a. Choose a page from the drop down.
b. Choose the number of page views for the alert to trigger.
c. Choose a reset time.
d. Enter email address for the alert.
3. Click the Plus icon to save.
To create an email alert for Visitor Count:
Go to Site Analytics > Email Notifications > Visitor Count.
1. Right-click an existing alert or the empty grid and select Add New Alert:
2. Fill in the necessary information.
a. Choose a name for the visitor alert.
b. Check the box if you only want to count unique visitors.
c. Fill in visitor count that will trigger the alert.
d. Choose a reset time.
e. Enter email address for the alert.
3. Click the Plus icon to save.
You can edit Notifications the same way.
To delete an alert, simply right click and choose Delete Alert.
iAPPS Analyzer User Guide - Page 27 2.10 Email Alerts
You can also make an alert temporarily inactive rather than deleting it.
l Highlight the alert, right-click and choose Make Inactive.
l To reactivate, highlight, right-click and choose Make Active.
3.1 Managing Watched Events
Watches are used to track events that a website user performs. Asset Watches track downloads of files or
image. You can use this watch when you want to see if a particular file or image is popular with visitors.
To access Watched Events, select the Watched Events menu.
Asset Watches
1. To create Asset Watches, select Watched Events > Asset Watches.
2. Right-click the name of an existing watch, and select Add New Watch:
3. This creates a new entry in the table. Give your watch a name and description. To select a file or image
to watch, click the page icon in the “Asset” column of the table:
4. This opens the iAPPS Content Manager File Library.
a. Use the browser to navigate to the correct file and right-click the file entry to select it. For
example, if you wanted to select the file SuperbowlProgram.pdf from the directory Superbowl
2011, right click the PDF filename in the table and select Select File.
b. To include this watch in your Overlay reports, click the “Include in Overlay” check box.
c. To make the watch active, click the plus in the “Actions” column.
iAPPS Analyzer User Guide - Page 29 4 - iAPPS Analyzer FAQs
Why are the numbers in my Analyzer reports different than what I see in other analytics tools?
You control what is included in your analytic reports. iAPPS Analyzer allows you to view your web traffic
through various filters. You will want to exclude some forms of traffic from your reports, for example, traffic
from you own website developers using the built-in IP filtering feature, as well as testers or traffic generated
by search engine crawlers like Googlebot. iAPPS Analyzer also has built-in bot and crawler filtering to eliminate such automated traffic. With that, and depending on how you are filtering data or IPs, your total number of visitors may appear differently than in other analytics software.
How can I get my analytics reports emailed to me? Can I get one consolidated report?
You can use the Administration > Export Setup menu item in to create an export of any report to which you have
access. Since these reports are generated independently you cannot consolidate them with Export Setup; however if you choose Excel as the report format you can easily consolidate the reports with Excel.
How can I track download results by file extension?
Go to Site Analytics > Asset Watches > Content. This will allow you to view Files downloaded, images served
and video views.
4.1 Site Traffic Analysis
iAPPS Analyzer contains features and reports that allow you to understand the visitor traffic on your website.
Where (and perhaps why) are people leaving my site?
Every user will eventually leave your site. In fact, the number of visits should equal the number of exits.
However, it’s important to understand for your site what is normal and what should be considered out of the
ordinary.
The Site Analytics > Traffic > Exit Pages report will provide you a list of where your visitors left your site. It
should be expected to have your home page listed first. Since most search engines will (at a minimum) point a
user to the home page, you will normally see a much higher percentage of exits from the home page.
By tuning your search engine optimization (SEO) for your home page you should notice that this number (as a
percentage of total exits) should go down. There may be a situation where a high exit count should be of concern. For example, if you have a hierarchy of pages that introduce product information, you could expect that
a user might leave the site after reading the final amount of content that describes the product.
iAPPS Analyzer User Guide - Page 30 4.2 Questions on Overlays If however, you notice that the product introduction page is getting a high exit count, perhaps the content of
that page might be redesigned and made more compelling—encouraging a user to click onward instead of
leaving the site.
4.2 Questions on Overlays
Overlays can be a common cause of questions.
How Do I Set Up and Use Overlays?
iAPPS Overlay Mode provides the ability to view a facsimile of a webpage with its analytical data
embossed on top. They should be enabled by default (or in earlier versions of iAPPS by a developer).
Overlays show you what links visitors are using on a page.
If there are multiple links on one page to the same page elsewhere, Overlay Mode aggregates the data and
shows the same value for each link.
To view a page with overlays, select the Site Editor menu.
If you enter Site Editor from Analyzer, the Overlay Mode will be displayed by default. You can display a
page in the Site Editor in one of the following modes by clicking overlay mode icon in the top toolbar:
You can also view a page in overlay mode from the Traffic Report (Site Analytics > Traffic) by right-clicking the
page name in the report summary table and selecting View Page in Overlay Mode.
Why do overlay links appear without percentages?
There is also a maximum number of links that iAPPS can display for performance reasons. If your site has
more than 200 links or has very dynamic content, this maximum may have been reached. For example, while
the current page might have 50 links, there may be more than 200 links for the reporting period you chose, so
not all links on a page are returned. Try refreshing your screen. Some sites use hidden panels in the form of tabs or dynamic functionality. Overlays are only rendered for visible links. You will need to refresh the overlays on tab change.
Why are the overlay link percentages not equal to 100 percent?
Actually, it is very rare that the number of clicks will sum to exactly 100 percent. There are a number of reasons for this.
l The percentages displayed are a percentage of clicks vs pageviews. If a website user visits a page and
bounces, they will be calculated in the page views but not the clicks. Many sites have a 20% to
40% bounce rates on some pages causing the percentages to sum much lower than 100%. Crawlers
and bots can exaggerate this issue.
l Not all the links on the page might be included (see the above explanation on maximum links) or be
registering.
l The page might have been recently redirected and may not match the URL of the menu item that displays the overlay. 4.3 Troubleshooting Analyzer Data
How to check your results and deal with error messages.
Why do my reports have references for error pages?
If your site was setup with an error page in iAPPS (so you can manage content on the error page) it will automatically be included in site statistics. This might be good information to have in order to fix broken links on
your site. On the other hand, it can also be a problem if you are generating errors for minor things like a 404
for a small image on a header that a user does not notice. If you export your reports to Excel, you can use the
editing functionality in Excel to edit out error pages.
I set my Reporting Period to go through today. How come today’s data is not included in my reports?
The Analyzer database updates overnight. This means that any reported statistics are available up to the day
before the current day, even if you choose the current date as the final day in the Reporting Period.
Why am I seeing home/home in the Page Title column of my Analytics reports instead of home?
If you have a menu item called “home” and a page called home then iAPPS Analyzer tracks the page rather
than the menu item. To make clear which is being tracked, it labels the page home/home.
iAPPS Analyzer User Guide - Page 32 Index
Index
K
Keyword 5
A
L
Administration Menu 11
Administrator 11
Login 6
Alerts 27
Logout
Automatic 7
Analyzer
Troubleshooting Data 32
O
B
Overlays 6, 16, 29, 31
Bot Filtering 30
P
Bounce Rate 5
PageRank 6
C
Pageviews 6
Passwords
Changing Your Password 12
Click-Through Rate (CTR) 5
Changing 12
Control Center 8, 27
Resetting 12
Path Analysis 25
Conversion rate 5
R
D
Reports 13
Dashboard 8
Data Libraries 22
Changing Reporting Period 15
Default Session Time 7
Entry Pages 21
Direct Entry Page 5
Navigation 24-26
Pages 20
E
Referring Sites 23
Entry Pages 5
Search Referrers 24
Exit Pages 5, 30
Variant Site Data 13
Export Setup 30
Visitor 17
Watches 27
F
S
File Library 22, 30
Scenarios 26
Funnel 26
Search Engine Optimization 6
I
SEO 6
Inbound/Outbound Analysis 25
Site Activity Containers 8
IP Filtering 30
Site Editor 10, 31
Statistical Analysis container 13-14, 19, 22, 27
- 33 -
Index
T
Tags (Index Terms) 6
U
User Profile 11
V
Visit 6
W
Watched Events 6, 27, 29
Asset Watches 29
- 34 -

- Televox

Transcription

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