November 2010 - Leech Printing Ltd.

Leech Letter
November 2010 • www.leechprint.com
How the past influences
the present in design!
In Flanders Fields
In Flanders fields the poppies blow
Between the crosses, row on row,
That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below.
We are the Dead. Short days ago
We lived, felt dawn, saw sunset
glow,
Loved and were loved, and now
we lie
In Flanders fields.
Take up our quarrel with the foe:
To you from failing hands we throw
The torch; be yours to hold it high.
If ye break faith with us who die
We shall not sleep, though poppies
grow
In Flanders fields.
– John McCrae
Lest We Forget
The history of graphic design can serve as an
excellent source of inspiration, especially if you
study how art and technological developments
influenced certain designers. While the entire
history of graphic design is way too long for this
article, here are some interesting details to note.
Advertising existed in ancient times. Egyptians
wrote sales messages and designed wall posters on
papyrus, while politicians in Pompei and ancient
Arabia created campaign displays.
The lines between graphic design, advertising, and
fine art often blurred together until the mid-1800s.At
that time, Henry Cole explained the importance of
graphic design to his government (in Great Britain)
in the Journal of Design and Manufactures. Cole
went on to become influential in the growth of
design education.
You can see an incredibly successful example of a
logo as far back as 1885, when Frank Mason Robinson
created the classic Coca Cola logotype.Yet the actual
term “graphic design” didn’t appear until 1922, when
it was coined by the type designer, illustrator, and
book designer William Addison Dwiggins.
Throughout the 20th century, new styles and
technologies emerged rapidly, each one exerting
some influence on graphic design. For instance,
the Bauhaus movement embraced mass production
and the new machine culture after World War I;
2010
1973
after World War II photography began replacing
illustrations in most graphic design, and postmodernism brought new materials, bright colors,
and humor to design. And of course with computers
came the digital revolution.
Hopefully you’ll look further into some of these
design movements. After all, who says Art Nouveau
can’t be used in a digital format, and computer fonts
can certainly recreate ancient calligraphy. Perhaps
graphic designs of the past can help enhance your
own work in original ways today.
To discuss your ideas with a graphic
artist, contact your sales representative.
At Leech Printing Ltd. we are here for you!
Leech Printing supports Brandon Area Community Foundation
Pantones rock Wheatstock
After a successful 2008 performance, the Ink Spots returned
with a new name and new talent – The Pantones! Their
new line up was as colorful as their song selection. With
Doug Sullivan on drums, Keith Dodds on guitar, George
Norton on bass and vocals, Lyndon Bournon on guitar and
vocals, Harold “Hot Buns” Kuipers on keyboards and vocals,
Shannon Smith and Ashley Bryan on backup vocals.
With a surprise return of alumni guests on percussion,
FANS were PRESSing for more! The Pantones delivered all
the cowbell you could ask for!!
Leech Letter
November Events
November 3 - 7
Manitoba Livestock Expo
Keystone Centre
November 4-6
Crocus Plains High School
Anne of Green Gables
Western Manitoba Centennial Auditorium
November 05
Wheat King vs Spokane Chiefs
Keystone Centre
November 06
United Way Garage Sale
Keystone Centre
November 06
Wheat Kings vs Seattle
Thunderbirds
Keystone Centre
November 11
Wheat Kings vs Medicine Hat Tigers
Keystone Centre
November 11
Ron James
Western Manitoba Centennial Auditorium
November 12
Wheat Kings vs
Lethbridge Hurricanes
Keystone Centre
November 12-15
Scotties Berth Bonspiel
Keystone Centre
November 16
Wheat Kings vs
Portland Winterhawks
Keystone Centre
November 14
Winnipeg Symphony Orchestra:
Mozart & Strauss
Western Manitoba Centennial Auditorium
November 18-21
Mecca Productions - Spamalot
Western Manitoba Centennial Auditorium
November 19
Wheat Kings vs Calgary Hitmen
Keystone Centre
Saturday, November 20, 2010
Riverbank Christmas Craft Sale
Riverbank Discovery Centre
Saturday, November 20, 2010
Brandon Santa Parade
Downtown Brandon
November 20
Wheat Kings vs
Moose Jaw Warriors
Keystone Centre
Sunday, November 21, 2010
Jingle Bell Walk Run
Riverbank Discovery Centre
November 27
Wheat Kings vs
Moose Jaw Warriors
Keystone Centre
k
o
lo
o
t
g
in
n
in
g
e
b
’
t
I
a lot like Christmas
Order your Christmas stationery today:
• Christmas Cards • Letterheads • Calendars
Call us for samples!
Wishing yo
u a warm
and fuzzy
Christmas
from Purina
& Best We
st Pet Foods
Three golden rules for website design
Three Golden Rules for Website Design
#3 Keep Your Website Consistent
Do you want to design your own website, but have no
idea how to begin? If you start by following these three
rules, you should be ahead of the game.
Consistency usually projects a professional image.
Therefore, you want to keep your typefaces, background
effects, graphic elements, headings, and footers the
same on every web page of your site. If you use a special
effect on one heading, then make sure to use it on all
your headings. To create a little variety you can change
the colors on different pages, but otherwise you should
use a uniform style throughout your website.
#1 Make Your Website Easy to Read
Consider the colors of your text and background
carefully. Don’t use flashy backgrounds behind text.
To get the most readable copy, use colors with a high
contrast like black text on a white background or yellow
on dark blue. Then, for your font, keep in mind that serif
fonts (such as Times New Roman) and sans-serif fonts
(Arial and Helvetica) tend to be the most legible.
To set up a free consultation and a review
of your website, contact us today!
204-728-3037 • www.leechprint.com
#2 Make Your Website Easy to Navigate
Think about your target audience. Does it include
people who might not be particularly computer savvy?
Always ensure your hyperlinks stand out clearly. This
doesn’t mean you need flashy effects to draw attention
to them. It simply means that all the navigational
buttons on your site should be easy to find and use.
You can choose to put them in a unique color, a large
font size, or in boldface. If people can’t quickly find
the information they need, then they’ll go to another
website to get it.
www.mcmunnandyates.com
Look For It…
www.elkhornresort.mb.ca
Santa’s
Seasonal
Santa’s
Seasonal
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Distributed in Brandon & Area
Featuring Over 40 Coupons from local merchants.
Proudly produced by Leech Printing.
Call to reserve you spot today!
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601 Braecrest Drive
Brandon, MB • R7C 1B1
857 – 18th Street
Brandon, MB • R7A 5B8
601 Braecrest Drive
Brandon, MB • R7C 1B1
Phone: (204) 728-3037
Fax:
(204) 727-3338
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