2015 MEDIA KIT - kMozart 1260 AM

2015 MEDIA KIT
WHO WE ARE
OUR HISTORY
Mount Wilson FM Broadcasters, Inc. is a family owned and operated station group
based in Los Angeles since 1959. In March 2011, Mount Wilson returned the classical
format to the AM dial with K-Mozart 1260.
K-Mozart 1260 is the only commercial classical radio station in LA, along with an all-star
lineup that includes John Santana, and Nick Tyler.
FACTS
K-Mozart 1260 is the only commercial classical
station in Southern California, and strives to be
an integral part of the cultural arts.
Mount Wilson FM Broadcasters has been
independently owned and operated since 1959.
This autonomy allows us to respond specifically
and creatively to your marketing needs.
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.Kmozart.com
K-Mozart 1260 strength lies in our 35+ listeners.
Our listeners are well educated professionals,
responsive and loyal, and the most desirable
consumers in any economy.
OUR REACH
ON-AIR STAFF
JOHN SANTANA
Mon-Fri 8am-12pm
John Santana got his start in radio as a teenager. In 1975, as a music major at Fullerton, John was hired as
a part-time classical announcer. After completing his master’s degree in composition and music theory in
1981, John became KFAC’s morning host. He was program director for the California classical network,
which included KKGO, KKHI, and X-Bach. His training as a musician and composer have put John in demand
as a pre-concert speaker for prestigious organizations across the country.
NICK TYLER
Mon-Fri 12pm-5pm
From a career spanning over 40 years in broadcasting and joining the staff of KKGO-FM 105.1 in 1983, Nick
Tyler has had the opportunity to experience many facets of the world of radio. Now his return to K-Mozart
1260 re-kindles his fondness for timeless music fostered over a period of 16 years when he switched from jazz
to classical radio in 1989. While his love of jazz remains firm, Nick says, “I’m very happy to be back on the air on
K-Mozart playing some of the greatest music ever written.”
WEEKENDS
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.Kmozart.com
Weekend programing is a mix of classical concert broadcasts highlighting the Chicago Symphony
Orchestra, the Royal Concertgebouw Orchestra, the Milwaukee Symphony Orchestra, the Cleveland
Orchestra as well as rolling through timeless classical music with Nick Tyler and John Santana.
OUR CUSTOMER PROFILE
CATEGORY
KMZT QUAL. INDEX*
PROFESSIONAL/MANAGEMENT
135
HOUSEHOLD INCOME $100K +
143
HOUSEHOLD INCOME $150K +
149
COLLEGE GRADUATE OR MORE
129
MARKET VALUE OF OWNED
HOME: $1 MIL OR MORE
126
OWN RESIDENCE
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.Kmozart.com
AMOUNT SPENT ON INTERNET
PURCHASES THIS YEAR: $2,500
127
147
*Index Over 100 is Above Average
Source: Los Angeles Scarborough Feb11 – Jan12 Qual. Cume Index
K-MOZART 1260 AROUND TOWN
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.Kmozart.com
CHOOSE THE RIGHT PRODUCT
ON-AIR
:10, :15, :30 or :60 Live or Recorded Spots,
Sponsorships, Endorsements, Call-Ins. *Prices Vary
• 55,000 Average Monthly Streams
• Average Monthly Users: 17,000
WEB/ MOBILE
Display Advertising & Streaming
300x250
300x250
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.Kmozart.com
300x250
300 x 250 Rotating Banner
on K-Mozart 1260 homepage
Price: $100 per week
300 x 250 Rotating Banner and Pre-Roll
on K-Mozart 1260 Streaming Music Player
Price for :15 sec audio pre-roll and banner
(up to 4 per week): $100
Price for :15 sec video pre-roll and banner
(up to 4 per week): $100
320 x 50 Rotating Banner
on K-Mozart 1260 Mobile App
Price: $50 per week
CHOOSE THE RIGHT PRODUCT
EMAIL
• K-Mozart 1260 Newsletter reaches over 1,200 members
WEB
CHRISTINE MARTINDALE
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.Kmozart.com
Monthly Newsletter Inclusion
105 words or less and logo and link top slot
Price: $250 per email blast
Exclusive E-mail Blast
Price: $500 per e-mail blast
Display Advertising & Streaming
Custom Webpage
www.kmzt.com with keyword
Price: $250 per month
Takeover Ad Sponsorship
Takeover Banner Ad 800 x 450 for 24 hours
300 x 250 Rotating Banner for a week
Price: $500
CHOOSE THE RIGHT PRODUCT
SOCIAL MEDIA
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.Kmozart.com
• 14,000+ fans on the K-Mozart FB page
• 2,200+ Twitter followers for K-Mozart twitter page
Facebook Post & Twitter Post
includes 140 characters or less and
must be related to an offer or classical event
Price: $250 per post. Limit 1 per week
CONTACT INFORMATION
For more information, please contact:
Station Manager/Director of Marketing
Michael Levine
Email
[email protected]
Phone
(310) 478-5540 x246
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.Kmozart.com