Media Kit

Z103.5 Today’s Hit Music
Presented to:
Z103.5 is the GTA’s only heritage Top 40 CHR music station delivering an audience of active new consumers.
CIDC‐FM began broadcasting in January 1995 and appeals to listeners 12‐54 with a core demo of 18‐34
Z103.5’s format includes music from the following genres: Pop, Hip Hop, R & B, Dance and Alternative Rock. Z103.5 features artists such as Christina Aguilera, Prince, Fifty Cent,
Beyonce, Justin Timberlake, Madonna, Bon Jovi, Nickelback
and much, much more!!!
Popular interactive web site: www.z1035.com receives over 5 million weekly hits! making it one of THE most popular websites in Canada
Our personalities reflect our audience – both in lifestyle
and their connection to the community.
Visit www.z1035.com today!
STATION PROFILE
STATION PROFILE
•103 Days of Summer
Victoria Day to Labour Day
Z103's Aggressive Street Team and Events Vehicle will attend hundreds of Events & Venues in the GTA. Ballot entries will be taken at all events during the “103 Days of Summer”. We’re giving away over $200,000 in prizes this summer. Plus The Grand Prize of a Brand New Vehicle!
Summer Rush
July
The hottest Top 40 / Dance concert of the year, featuring some
of the biggest and best artists of yesterday and today. If you
are targeting the 12 -34 demographic, this is the best way to
get your product in their hands.
Dance Tour
September - June
Z103.5 brings you and your product into junior high and high
schools where dance parties are hosted throughout the year.
Win a Wedding
March - April
Z103.5’s format indexes above average in its appeal to listeners who
are engaged or planning to be engaged (the 25 – 34 demographic).
Listeners will have a chance to win a $40,000 wedding package for
themselves or for a friend, courtesy of Z103.5 and sponsors by
filling out ballots at sponsor locations. Expose and promote your
business to our listeners.
Ski and Snowboard Tour
January to March Break
Z103.5 takes you and your product to the slopes ALL winter
long. Come ski with Z103.5 and get your product into the
hands of your consumer.
Live Remote Broadcast
Available Year Round
Be a part of Z103.5’s live radio remote broadcasts, from
numerous locations, including retail outlets, major events,
entertainment venues and consumer shows….
Grass Roots marketing at it’s best!
OUR STATION
The Home of the Best Radio Promotions in Toronto!
Z103.5 Delivers 853,00 listeners
Demographics
AQH Toronto
Full Coverage
Adults 12‐24
#1
#1
Adults 18‐24
#1
#1
Adults 18‐34
Top 3
Top 2
Interesting Facts
Adults 18‐49
Top 4
Top 6
•Z103.5 has been chosen as radio station of the year at the
Toronto Nightclub awards www.torontonightclub.com
•The Toronto Sun Readers Choice Awards for the following:
Audience Composition
•Favourite Radio Station: Z103.5 – GOLD
BREAKDOWN
MALE
42%
•Favourite Radio Morning Show: Scott Fox and the
Z103.5 Morning Show – GOLD
FEMALE
58%
•Favourite Radio Personality: Scott Fox, Dave Blezard,
Ashley Greco – GOLD
12 to 17
•Favourite Radio Reporter: Stacey Englehart – GOLD
18 to 24
•Z103.5 has a proven track record delivering an audience of
active, trendy, sought-after consumers who have considerable
disposable incomes
25 to 34
35 to 44
45+
*Source: BBM S209
LISTENER PROFILE
Our Listeners Are:
Rankings
YOUNG PROFESSIONALS ENTERING/IN WORKFORCE
Z103.5 listeners are 123% more likely to have completed College/University in the past 2 years. They are 123% more
likely to have purchase their 1st vehicle in the past 2 years.
MARRIED & STARTING A FAMILY
Z103 listeners are 15% more likely to be married in the last 2 years. First comes love, then comes marriage and then
comes mass purchasing decisions: furniture, groceries, home theatre and stereo, household cleaning products,
insurance, appliances… everything for the home!
Z103 listeners are 88% more likely over the Toronto market average to be planning to buy or rent a condo
within the next two years and 86% more likely to be planning on buying a townhouse.
 41% more likely to use esthetic or spa services
 34% more likely to have purchased home exercise equipment
 73% more likely to attend auto show in past year
 144% more likely to have attended a bar in the past month
*Source: BBM S209
LISTENER PROFILE
YOUNG PROFESSIONALS ENTERING/IN WORKFORCE
Our popular interactive web site gets over 6 million
hits each week, highlighting station promotions and
activities, and driving listeners to sponsor’s websites
through links in the features section. Z103.5’s tech
savvy listener returns to Z1035.com continually to
vote on songs, enter contests, and to request music.
It is a fundamental information ground for the Z103.5
listener as to what is happening in the GTA and
beyond!
Website Stats
Average Page Views/month
1,462,861
Average Visits/month
471,598
Average Unique Visitors/month
232,422
Average New Visits %/month
36.45
Average Time Spent Listening
3:39
WEBSITE
Z103.5 is Interactive!
MULTIMEDIA
Z103.5 IS EVERYWHERE

Z103.5 recently launched an aggressive multi media campaign throughout the GTA, promoting the station via television, newspaper, bus boards and moving billboards. We are maximizing every opportunity to be top of mind to our listeners while constantly aiming to attract new one
Moving Billboard
Our Billboard Truck is always at highly populated locations throughout the year!