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THE 5TH VIETNAM MOTOR SHOW
POST SHOW REPORT
Hanoi, 5th December 2009
POST SHOW REPORT
PART 1: KEY FACTS OF THE SHOW
Name of the Show
English: The 5th Vietnam Motor Show 2009
Vietnamese: Triển lãm Ô tô Việt Nam 2009
Show slogan
English: “Enrich your life”
Vietnamese: “Cho cuộc sống thêm phong phú”
Mascot of the show
RUBIKCAR – Show’s ambassador of friendliness
Dates & Opening Hours
November 19 ~ 23, 2009
Nov. 19
:
12:00 – 18:00
Nov. 20,21,22,23 :
09:00 – 18:00
Venue
Saigon Exhibition and Convention Center - SECC
799 Nguyen Van Linh str., Tan Phu ward, Dist. 7, HCMC, SR Vietnam
Organizers
Vietnam Automobile Manufacturers’ Association – VAMA
Asia Trade Fair and Business Promotion (Holdings) – ATFA
Sponsors
From Government Agency

Government

Ministry of Industry and Trade

Ministry of Transport

Ministry of Planning & Investment

Ministry of Science & Technology

Ministry of Natural Resources & Environment
From Media

Vietnam Investment Review (VIR)

Vietnam Economic Times (VET)

Saigon Times Group
Page 2 POST SHOW REPORT

Vietnam Auto-Motor Magazine

Vietnam Automobile Industry Magazine

Autovina

Business Forum Newspaper

Trade World Newspaper

INFOTV

In the word of car – HTV9

Autonet.com.vn

Otosaigon.com.vn

SORECOM

Vietnam Transportation and The road – Vietnam Magazine

Sport car world Magazine
Exhibitors
11 VAMA’s members as automobile manufacturers
56 companies as spare part suppliers
Show Scale
Total area
: 15,000 sq.m, including
Indoor area
: 15,000 sq.m
Visitors
Approx. 120,000 visits
Free shuttle buses to the show
No. of route: 03 routes
No. of bus: 06 buses, 02 units/each route
Road map:
-
From Tan Binh dist. to SECC and vice versa
-
From Thu Duc dist. to SECC and vice versa
-
From Binh Tan dist. to SECC and vice versa
* Data base of visitor survey will be submitted to Motor Show Sub-committee
of VAMA.
SUB-EVENTS
The first press release (kick off)
Time: From 20/07 to 15/08
Press contact: 30 media agencies including newspapers, e-newspaper,
magazines, radio and 04 TV channels: HTV9, VOV TV, Style TV,
INFOTV.
Clipping of 35 articles from newspapers, magazine & e-newspaper,
TV stations.
The second press release (warm up)
Time: From 01/11 to 18/11
Press contact: 20 media agencies including newspapers, e-newspaper,
magazines, radio and TV stations.
Clipping of 25 articles from newspapers, magazine & e-newspaper,
TV stations.
Press day of the show
Time: 13:30 – 17:30, 18/11 at SECC
Participations of 72 journalists from 60 Newspapers, Radio,
Electronics
08 TV channels: VTV1, HTV (Hanoi), HTV9, VTC1, INFOTV, TTXVN,
VTV9, Vietnam Online (official e-information gate of Vietnam
Government)
Broadcasting about Show on Vietnam Television (VTV1): 6 times
¾ News program:
19:00, 19/11 on VTV1
¾ Repeat on News program: 22:00, 19/11 on VTV2 and
23:00 on VTV1
¾ Repeat on whole system of local province television and
other trading television (VTC, VCTV…)
¾ Daily life program:
18:30, 19/11 on VTV1
¾ New Program:
18:30, 19/11 on VTV9
¾ G’morning program:
07:00, 30/11 on VTV1

Hochiminh Television:
6 times
¾ HTV9:
19:50, Nov. 19
¾ Repeat:
3 times on HTV7, HTV9
¾ HTV9(In the world of car):
16:30, 22/11
¾ HTV9(In the world of car):
16:30, 29/11
Hanoi Television (HTV1):
1 time
¾ HTV1 (The world of vehicle):

Digital Television:
18:30, 19/11
2 times
¾ Vietnam Online:
18:30, 19/11 on VTC1
¾ News Program:
19:00, 19/11 on VTC1
INFOTV:
¾ Economic news:
2 times
8:30, 20/11
(Live and continuing repeat on TV net:
http://www.infotv.vn/)
¾ 3650 Market:
17:30, 19/11

Vietnam Online: Live and continuing repeat on TV net:
www.chinhphu.vn on 19/11

TTXVN: Reportage on TV net: www.avnews.vnanet.vn on Nov.
19 and 21
Clipping of 100 articles from newspapers, magazine & e-newspaper.
* All CD/ VCD/ DVD of TV reportages, radio & newspaper clipping will be submitted
to Sub-com of VAMA on 20 Nov. 2009.
Opening Ceremony
Time: 10:00, 19/11/2009
Venue: Opening stage, Main Foyer, SECC
VIPs attended:

Sir Hoang Trung Hai
Vice Prime Minister of Vietnam Government

Mr. Do Huu Hao
Vice Minister of MOI

Mr. Tran Doan Tho
Vice Minister of MOT

Mr Le Duc Hanh
Chief Representative – South office of MONR&E

Mr Nguyen Trung Tin
Vice president of People Committee of Hochiminh City

Mr. Pham Dinh Thi
Vice General Director of Tax Policy Dept. - MOF

Mr Ngo Van Tru
Vice General Director of Heavy industry Dept. – MOIT

Mr. Suparat Sirisuwanangkura
President of Thailand Automotive Industry Association - TAIA

Mr. Bambang Trisulo
President of Indonesia Automotive Industry Association
- GAIKINDO
Participations: 300 pax
Seminar
Time: 14:00– 17:00, 19/11/2009
Venue: Meeting room No.2, 3rd floor, SECC
Topic: “Developing a sustainable and viable Vietnamese
Automobile Industry and experiences in some South East Asia
countries”
Policy-Speaker:

Mr Ngo Van Tru – Vice General Director
Department of Heavy Industry
Ministry of Industry and Trade
Topic: Strategic vehicle in passenger segment: A must for
Vietnam Automobile Industry development

Mr. Pham Dinh Thi – Vice General Director
Department of Tax policy
Ministry of Finance
Topic: Tax policy and the development of Vietnamese
Automobile Industry

Mr. Suparat Sirisuwanangkura – President
Thailand Automotive Industry Association - TAIA
Topic: Experiences of Thailand Automotive Industry

Mr. Bambang Trisulo – President
Indonesia Automotive Industry Association - GAIKINDO
Topic: Experiences of Indonesia Automotive Industry

Ms. Nguyen Thi Xuan Thuy
Vietnam Development Forum – VDF
Topic: Supporting Industry in Automotive Industry:
development in Thailand and implications for Vietnam.
Participations: 120 pax
Advertisements
Media advertising
Newspaper/Radio
Time of Ad.
Size/ Duration
9 Newspaper: 45 issues

Vietnam Investment Review (VIR)
5 issues
1/4 page

Vietnam Economic Times (VET)
5 issues
1/4 page

Saigon Times Group
3 issues
1/2 page

Vietnam Auto-Motor Magazine
4 issues
one page

Car & Life Magazine
4 issues
one page

Vietnam Automobile Industry Magazine
4 issues
one page

Autovina
4 issues
one page

Business Forum
3 issues
1/4 page

Trade World Newspaper
3 issues
1/2 page

Sport car world
3 issues
one page

Vietnam Transportation
4 issues
one page

The Road Vietnam
3 issues
one page
9 Radio: 07 times

Voice of Hochiminh City - VOHC
4 spots
01’

Voice of Vietnam – VOV
3 spots
01’
9 Television: 41 times

Vietnam Television (18:50 – 19:00)
2 spots
30’’

Hochiminh City Television (HTV9)
3 spots
30’’

Hochiminh City Television (HTV9)
06 times
Title running

INFOTV
30 times
Title running
two weeks
30’’/spot
9 Screen advertising: 5800 times

SORECOM (3 Airport & 7 Train Station):
9 Advertising banner on e-newspaper

www.autonet.com.vn
one month
Horizontal banner, homepage

www.otosaigoncom.vn
one month
Top banner, homepage

www.baodautu.vn
one month
Top banner, homepage
Other
9 Large poster hanging in Coffee shops like Rosy, B&B, Vàng Anh, Khúc
Giao Mùa, …

No: 50 posters
9 Advertising on frame of elevators in trade and office buildings in
Hochiminh City

No: 70 buildings

Time: 01 week
9 Advertising through SMS to living Vinaphone and Mobiphone numbers
in Hochiminh City and neighbor provinces.

No. of Mes.: 200.000 Mes.

Frequency: 02 times /01 phone number

Time: 17/11 and 18/11/2009
9 Advertising through email marketing

No. of email address: 100.000 add.

Frequency: 01 time / 01 month

Time: from July to November 2009
9 Advertising on banner on free shuttle buses to the show

No. of bus: 06 buses

Time: from 19 to 23/11

Ad.: banner on side and in front of buses
9 ATFA’s channel (send to high class families in Hochiminh city and some
neighbor provices)

No: 100,000 addresses
PART 2: STATISTIC FIGURES
Exhibitors
Motor
Show
2002
Motor
Show
2004
Motor
Show
2006
Motor
Show
2008
Motor
Show
2009
11
11
14
12
11
0
0
24
27
56
Motor
Show
2002
Motor
Show
2004
Motor
Show
2006
Motor
Show
2008
Motor
Show
2009
Indoor
(sqm)
4,000
4,500
8,000
10,000
15,000
Outdoor
(sqm)
1,000
800
2,000
2,000
0
Motor
Show
2002
Motor
Show
2004
Motor
Show
2006
Motor
Show
2008
Motor
Show
2009
52
60
115
66
97
0
05
03
04
10
Motor
Show
2002
Motor
Show
2004
Motor
Show
2006
Motor
Show
2008
Motor
Show
2009
15,000
60,000
120,000
100,000
120,000
VAMA
members
Supporting
industries
Show scale
Display car
Number of
cars
Concept car
Number of visit
Visits
PART 3: QUESTIONAIRE AND SURVEY
I. SURVEY SAMPLE SIZE
Including 02 survey samples:
-
-
Exhibitors survey:
•
Total sent-out sample: 68
•
Total take-in sample (valid): 56
Visitors survey
•
Total sent-out sample: 2.000
•
Total take-in sample: 1.657
o Valid sample: 1.268
o Invalid sample: 389
II.
EXHIBITORS SURVEY
Exhibitors (origination of products & service)
Field of exhibitors
Purpose of exhibition
Exhibition Validation
ATFA’s service
III.
VISITORS SURVEY
Visitors classification on nationality
Visitors’ income
Visitors owning a car
Information sources about the show
Visiting purposes
Visitors’ demand classification by kind of car
Visitors’ demand classification by Exhibitor
Visitor satisfaction
PART IV: THE SHOW FROM MEDIA
TBKTVN,
19/11/09
DAU
TU
DAU
TU,
20/11
TBKT
SG,
19/11
TC O
TO
XM,
T12
OTO
VN,
T12
PART V: THE SHOW AT A GLANCE
Decoration
Show’s booths
PRESS DAY
PRESS DAY
KEY EVENTS
OPENING CEREMONY
OPENING CEREMONY
Page 23 VIP TOUR
VIP TOUR
OPENING CEREMONY
OPENING CEREMONY
POST SHOW REPORT
Page 24