the 2014 AMR Program

Transcription

the 2014 AMR Program
2014
Automotive Marketing
Roundtable
October 14-16, 2014 ¬ Bellagio Hotel ¬ Las Vegas, NV
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2014 Automotive Marketing
Roundtable
October 14-16, 2014 ¬ Bellagio Hotel ¬ Las Vegas, NV
Welcome to the J.D. Power Automotive Marketing Roundtable.
We’re delighted to have you join us for our 9th annual marketing roundtable. We have developed an excellent lineup of topics
and speakers focused on the latest issues, ideas, concepts, and trends in automotive digital marketing, thanks to all the great
participation from the industry and input from our sponsors.
We took your feedback to heart and made some changes for this year’s roundtable, creating an event we are confident you will find
exciting and enlightening. The agenda was built around three key themes:
• Consumers in the Driver’s Seat
• It’s a Mad, Mad Multichannel World
• The Mobile and Social Game
As a result, the agenda features 14 presentations,15 panel discussions, and three outstanding keynote speakers, with
representatives from OEMs, agencies, third-party websites, research firms, media companies and more.
Thanks to our many sponsors, we are once again able to provide networking opportunities and exciting activities as well as new
features. Since Wednesday night is always a late night affair, we have adjusted our Thursday schedule to begin later, giving you a
chance to sleep (a little!) and enjoy the last day’s presentations from start to finish.
There is also a special event app which gives you direct access to the agenda, speaker bios, Twitter feed, surveys, and more. Search
“JDPower” on your iTunes store or Google play store to download the JDPowerAMR app.
Follow and comment on Twitter using #JDPAAMR. We will submit relevant tweets to our speakers during the Q&A portion of each
session.
If you have any questions, please contact Shawn Slater at 818-632-7378 or at [email protected]. Also, feel free to ask any of
our staff at the registration desk and they will gladly assist you.
Thanks for joining us here in Las Vegas. Let’s make this a great interactive experience.
Sincerely,
Arianne Walker
Senior Director,
Media & Marketing Solutions
J.D. Power
Deirdre Borrego
Vice President
U.S. Automotive Division
J.D. Power
Wireless connectivity sponsored by:
Network name: Password: Join the conversation on Twitter at:
CARSCOM
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1
#JDPAAMR
J.D. Power 2014 Automotive Marketing Roundtable
Agenda
All events are in the Main Ballroom except as noted below:
Breakout Room 1
Breakout Room 2
Agenda is subject to change, and is current as of 10/8/14.
Tuesday, October 14
3:00p.m. Registration Opens
4:15p.m. Keynote Speaker: David Murphy, President—U.S., Team Detroit
Sponsored by:
What’s True in Life is True in Marketing
Older brand marketing models are increasingly out of step with the ways in which consumers currently absorb media and interact with brands. Empathic
marketing helps companies build customer relationships by mirroring how people form real, human relationships. In a digitally-driven world, the 4Es of
personal relationships—empathy, experiences, endorsement and energy—gives marketers a clear framework for creating deeper and lasting customer
relationships. After all, to connect with customers that increasingly prize authenticity in companies and brands, it pays to remember that what is true in life
should be true in marketing.
5:15p.m. Marketing Leaders Discuss Their Challenges
Building on the success of last year’s Marketing Leaders panel, key marketing leaders gather again to discuss the current challenges related to digital
marketing, as well as creative solutions to them. Panel members share their thoughts on the anticipated major digital marketing issues of tomorrow. Each
leader has a unique perspective on marketing, as well as direct experience guiding their company’s efforts.
Moderator: Arianne Walker, Senior Director, Media & Marketing Solutions, J.D. Power
Panelists: Jon Beebe, Director, Digital Advertising and Analytics, GM
Kim Kyaw, Manager, Digital Marketing & Social Media, Land Rover
Brent Hillyer, VP Marketing, Gulf States Toyota
AMR Kickoff Gala
6:00 8:00p.m.
Sponsored by:
Wednesday, October 15
7:00a.m.
Networking Breakfast
8:00a.m.
Welcome and Announcements
8:15a.m.
J.D. Power Automotive Marketing Review: How Online Behavior Impacts Offline Outcomes
Sponsored by:
Findings from the latest analysis of the digital ecosystem and its impact on new vehicle purchases. This presentation will focus on how consumers leverage
digital information, when and why they utilize the information, and what is most impactful in helping them make their ultimate car buying decisions. A deeper
look at how to connect the online behavior to offline sales will also be explored.
Arianne Walker, Senior Director, Media & Marketing Solutions, J.D. Power
9:00a.m.
Diving Deeper into Vehicle Price Transparency: What’s the Impact for Consumers and Dealers?
Use of the Internet and smartphones during the auto shopping process increasingly empowers consumers by providing access to on-the-spot information.
What does price transparency mean in the car buying process and how is it important for both the dealer and the consumer? Why are leading third-party
automotive websites offering pricing programs and how do they compare? What is the impact on dealers? Can dealers use price transparency to improve their
business? Is price transparency working? Are dealers honoring pricing programs and are consumers satisfied? What will this look like in the future?
Moderator: Steve Finlay, Editor, WardsAuto Dealer Business Magazine, WardsAuto
Panelists: Seth Berkowitz, President, Edmunds.com
Mark Rikess, CEO, The Rikess Group
Stewart Easterby, Chief Operating Officer, TrueCar
Langley Steinert, CEO CarGurus
Steve Lind, President, Kelley Blue Book
Alex Vetter, Senior Vice President, Cars.com
10:00a.m.
Networking Break
10:20a.m.
Transforming Automotive Retail: The Strategies and Technologies Shaping Today’s Car-Buying Experience
Sponsored by:
As dealerships evolve away from traditional marketing and transactional relationships toward creating experiences that build trust and loyalty, new tools
enhance efficiency and effectiveness at every stage along a vehicle shopper’s path to purchase. Dealertrack Technologies’ Amit Maheshwari and Matt Murray
discuss the strategies and technologies at the forefront of this industry-wide paradigm shift.
Matt Murray, Vice President, Enterprise Solutions, Dealertrack Technologies, Inc.
Amit Maheshwari, Sr. Vice President, Corporate Strategy, Business Development and OEM Relations, Dealertrack Technologies, Inc.
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Agenda
10:20a.m.
Latest Trends in Data-Driven Digital Marketing for Auto Marketers
(continued)
Programmatic, data-driven marketing has been a hot topic in the world of digital media for the past several years, mainly due to its ability to transform the way
the industry sells, buys, measures, and optimizes media. But, what specific power and what critical efficiencies benefit auto marketers? Join a discussion among
panelists representing perspectives from auto brands and their agencies, as well as leaders in marketing technology and data science.
Moderator: Christopher Hansen, President, Netmining
Panelists: Matthew Goldstein, Co-Founder and Principal MSG Inc., Korrelate
Saqib Mausoof, SVP, Programmatic Insights, IPG, Magna Global
Greg Johns, Client Director Digital Strategy, Initiative Media
Matt Mendez, Director Client Partnerships, Automotive, Datalogix
Mobile Is Here—Are You Driving the Right Success Metrics?
To achieve true mobile success, you must first identify the best practices in mobile and, more importantly, how to measure their results. In this panel discussion,
xAd will report the findings of its groundbreaking mobile measurement study on automotive mobile benchmarks. Join Scion, Land Rover/Jaguar, and Nielsen
in a riveting unveiling of true automotive mobile success. Gain a competitive advantage by seeing what a successful lot-visitation rate looks like, measuring the
most important secondary engagement rates, and much more.
Moderator: Monica Ho, Senior Vice President of Marketing, xAd
Panelists: Andrew Feigenson, Managing Director, Digital, Nielsen Ruslan Polinovsky, Regional Marketing Manager, Scion Division, Toyota Motor Sales, U.S.A., Inc.
Kim Kyaw, Manager, Digital Marketing & Social Media, Land Rover
11:10a.m.
Panel: Is the Traditional 3-Tiered Automotive Marketing Model Obsolete?
Changes in consumer shopping behavior as well as the proliferation of digital media choices have disrupted the traditional “buy this,” “buy now,” and “buy here”
hierarchy. As a result, there is greater potential for duplication, competition, and contradiction across tiers and screens, creating a potential crisis in efficacy. Is it
time to rethink this model in order to create a new ecosystem that eliminates redundancies and capitalizes on new channels, dynamic advertising, and third-party
capabilities to maximize ROI? A diverse panel will tackle this issue as they define their new role in the automotive marketing ecosystem of the future.
Moderator: Cindy Scott, Founder and Principal, Brand Traction
Panelists: Ciaran Bossom, Managing Director, Digital Enterprise and Scot Cottick, Senior Manager, Social Media Marketing, Nissan North America
Social Media Strategy, Saatchi & Saatchi LA
Mike Dillon, Account Director, Automotive, PointRoll
Michel Brennan, Marketing VP, Southeast Toyota Distributors, LLC
Kristi VandenBosch, Chief Digital Officer, Meredith Xcelerated Marketing
PRESENTATION SET: A Year of Innovative Marketing Campaigns
Presentation 1: FIAT Drives Awareness by Putting Mobile Consumers First
The presentation will highlight FIAT’s recent mobile campaign for the launch of the FIAT 500L, which resulted in above-average interaction rates and video
completion rates twice the industry level. Chrysler and Millennial Media will offer a deeper dive into how targeting and creative put consumers first and create
successful campaigns.
Alia Lamborghini, RVP Sales, South and Central U.S., Millennial Media
Denise Smith, SVP, Client Business Partner, Universal McCann
Presentation 2: Mobile First: How Auto Shoppers Have the Power in the Palm of Their Hands
Consumers are spending more time than ever on their mobile devices, giving them real time access to information and more control when shopping for a
vehicle. This comprehensive research study, including behavioral and attitudinal data, examines the role of mobile devices—specifically the impact of video—
in the automotive shopping process. Attendees will learn how these devices influence each stage of the process, the most beneficial types of video during each
stage, and how this evolving process is changing consumers’ relationships with brands and dealers.
Brian DeAngelo, Brand Communications Manager, MINI USA
Doron Wesly, Head of Market Research Strategy and Research, Tremor Video
Presentation 3: Digital Storytelling through Marketing Automation
Digital marketing needs to be about more than just churning out disconnected ads and emails and content. It needs to be about artfully and tactically weaving
a story, presenting a sequence of logical messages in a particular order across various media, which in turn fosters a relationship between marketer and
consumer; establishes trust and, most importantly, retains a customer’s attention longer, whereby forging greater results, read: generating more leads and
selling more product. IgnitionOne’s Chris Knoch, VP Strategy will share his views on how to leverage user data and cross-channel orchestration to deliver
powerful digital stories and Subaru’s Robert Font, Director, Digital Communications and would illustrate the brand’s successes with Marketing Automation for
both desktop and mobile strategies.
Robert Font, Director, Digital Communications, Subaru
Chris Knoch, VP Strategy, Ignition One
Continued on next page
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J.D. Power 2014 Automotive Marketing Roundtable
Wednesday, October 15 (continued)
PRESENTATION SET: Reaching the Diverse Consumer: How to get the attention of Women, Hispanics and Millennials
Presentation 1: Navigate the Difference in Marketing to Female vs. Male Car Shoppers
This discussion will be a deep-dive into the respective marketing strategies designed specifically for female vs. male car shoppers. Kelley Blue Book will share
its exclusive research on the differences in perception of car brands between male and female shoppers and will reveal which factors, from affordability to
safety, are most important to the respective groups when considering purchasing a vehicle.
Hwei-Lin Oetken, Vice President of Market Intelligence, Kelley Blue Book
Presentation 2: The New American Reality: Effective Auto Marketing in a Multichannel and Multicultural World
As U.S. media consumption shifts and becomes more fragmented quarter after quarter, marketers are challenged to effectively reach young, digital-first
consumers at scale and with impact. This session will showcase a distinct case study from Hyundai, with partners Innocean and Univision, illustrating the
engagement and success Hyundai garnered this summer by tapping into Hispanic passion points, while still staying on-brand, on-message and on-strategy in
their overarching #BecauseFutbol campaign. This unique perspective will provide POV on reaching the youngest and fastest growing consumer segment in the
U.S., Hispanics, who are huge drivers of sales growth in the auto industry.
Ben Gogley, Vice President, Hyundai Media Planning, Innocean
Sara Hasson, SVP Strategy and Insights-Automotive, Univision Communications, Inc.
Jason Croddy, Client Director, Strategy, Initiative
Presentation 3: Realigning to the New Reality:How Millennials are Changing the Game Online and Offline
This session will identify the five realities that are changing the automotive shopping experience: the overwhelming amount of information and choices
consumers now have; the fact they’re spending the majority of their time online; their increasing use of multiple devices; why Millennials are critical to your
success; and why your messages need to be consistent no matter where you advertise.
Rick Wainschel, Vice President Automotive Insights, Autotrader.com
12:15a.m.
Networking Lunch
Sponsored by:
1:15p.m. Big Advertisers Pay Big Money for Big TV Events; Bigger Data Can Prove Whether or Not It’s Worth It
Advertisers are now paying more than $1 million per commercial aired during major, live, TV events—spending more than $1.5 million for airtime for events
such as the Oscars and as much as $4 million for the Super Bowl. Such events typically attract the largest audiences, but, are they key drivers of advertiser
value? Does ad exposure during these big events equate to better brand awareness and more effectively direct consumers to specific action? Advertisers and
media clients need to know whether their ad expenditures are smart short- and long-term investments. Kantar and Autometrics share their perspectives and
data on what does and doesn’t pay.
Moderator: Will Sayre, Senior Director, J.D. Power
Panelists: Jeffrey Boehme, Chief Research Officer, Kantar Media
Stephen Shaw, CEO and Co-Founder, Autometrics
Looking Under the Hood: Exploring Ad Viewability and Issues Related to Bots and Suspicious Traffic
From personalized display advertising to enhanced media efficiencies and dynamic pricing models, the digital advertising industry now offers more
opportunities for marketers to reach audiences than ever before. However, with this new climate come new challenges, including viewability issues and widescale fraud across programmatic inventory. Regardless of whether you’re an auto advertiser or auto publisher either buying or selling inventory direct or via
an exchange, it’s in your best interest to ensure that your ads have an opportunity to be seen. This interactive discussion will educate auto brands on the true
meaning of viewability as it shares insights on how to combat ad fraud and block the bots.
Moderator: James Green, CEO, Magnetic
Panelists: Joshua Chasin, Chief Research Officer, ComScore
Ari Jacoby, Founder & CEO, Solve Media
Jeff Collins, Chief Revenue Officer, Interactive Media Holdings, Inc.
Matt McLaughlin, COO, Double Verify
Presentation 1: Beyond Facebook: Content, Social, and Mobile Media Strategies for Increased Brand Engagement
The adoption of mobile devices and social media is showing no sign of slowing down. What are the megatrends in the ways consumer view, interact with, and
share auto-related content? Is Facebook the only game in town? What metrics are important when it comes to content engagement? Hear the results from
analyses that includes more than 100 million content interactions related to auto.
Gregory Cypes, SVP Product Marketing, AddThis, Inc.
Alex Hultgren, National Digital Manager, FCSD, Ford Motor Company
Presentation 2: Because Futbol: How Hyundai Leveraged Tumblr to Turn Futbol Fan Passion into Hyundai Brand Engagement
Tumblr is where consumers come to explore their passions. One of which we identified as being futbol. As an official sponsor of the FIFA World Cup since
2002, Hyundai wants passionate soccer fans to associate their brand and message with one of the biggest sporting events in the world. Tumblr is home
to the world’s most avid fans and where they can act as curators of content related to futbol. This session will explore how Hyundai and their agency,
INNOCEAN USA, executed the #Becausefutbol campaign on Tumblr and how paid and earned media translated to meaningful results.
Jennifer Klawin, Director, West Coast Sales, Tumblr
Uwe Gutschow, VP Digital and Engagement Strategy, INNOCEAN USA
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Agenda
2:05p.m. Who Will Control the Vehicle Center Stack
Millions of new-vehicle buyers focus on the infotainment screen in the center stack as they get into their vehicles. Who will control that screen? Will it be the
car companies, the software companies, or the phone companies? How will this affect vehicle marketing in the future?
Moderator: Tim Dunne, Director Automotive Industry Analysis, J.D. Power
Panelists: Ben Anderson, President, Automotion Dealer App
Robert Edwards, Manager of Creative Technology, Team One Advertising
Jim Bak, Director, INRIX, Inc.
David Miller, Chief Security Officer, Covisint
3rd Party Leads: Friend or Foe
The Internet has changed the way car buyers shop by providing more tools, vehicle information and pricing transparency than ever before. At the same time,
it has given dealers a new way to reach prospective customers and promote their products and services. While digital has rapidly changed the shopping
experience and empowered shoppers, the negotiation sales model has not adapted as quickly. As a result, a new player has emerged: the third-party lead, which
provides a range of services and transparency between buyers and sellers monetized through advertising and identifying shoppers who are close to purchasing.
How should we think about third-party leads moving forward—as a necessary function in a complex ecosystem or a tax contributing additional noise to an
already burdensome process?
Moderator: Todd Thiessen, SVP Strategy, Razorfish
Panelists: Joe Herman, Executive Vice President, Kuni Automotive Group
Jeffrey Tognetti, Product Development Lead, DealerX
Eric Jillard, General Manager, Marketing Services, Mercedes-Benz USA, LLC
Hyper Local Targeting: Time to Believe the Hype?
Hyper local targeting is being touted as the next big thing in mobile marketing; but does it live up to the hype? Panelists representing some of the top
companies in the space—such as PlaceIQ, Voltari, and UberMedia—explain their company’s offerings and the technology that drives their business, giving
attendees an opportunity to better understand the differences and unique proposition of each company. Learn how automotive marketers are using hyper local
targeting and what kind of results they have achieved. The panel will also discuss consumer sensitivity and privacy concerns about targeting at such a personal
level.
Moderator: Mark Brown, SVP, Communications Planning Director, The Garage / Team Mazda
Panelists: David Castillo, Chief Technology Officer, Voltari
Michael Hayes, Chief Revenue and Marketing Officer, UberMedia
Bill Clifford, Chief Revenue Officer, SessionM
Duncan McCall, CEO & Co-Founder, Place IQ
2:55p.m. OEM Keynote Speaker:
Sponsored by:
Steve Shannon, Vice President of Marketing, Hyundai Motor America
Are you interrupting or are you connecting?
Finding new ways to interrupt and disrupt people’s lives only motivates them to find new ways to tune you out. The solution: connect with people emotionally
by sharing the experiences that they’re passionate about. In other words, stop interrupting people, and become what they are interested in.
3:40p.m. Networking Break
Sponsored by:
4:00p.m. A la Carte Media Consumption: How to Reach the Unreachable
New technology is making it easier than ever for consumers to control what, where, and when they consume content. Additionally, a growing percentage of
viewers are choosing to avoid cable fees altogether in order to take control of their viewing choices and costs. They skip commercials, avoid cable bundling
costs for channels they don’t use, and opt out of expensive sports packages. Consumers can also decide when and where they watch video through options
like VOD and Netflix and when and where they listen to audio content through services like Spotify and Pandora. With consumers in control of their media
consumption, how can auto advertisers be sure to reach critical target audiences?
Moderator: Lincoln Merrihew, SVP Transportation and Thought Leadership, Millward Brown Digital
Panelists: Richard Frankel, President & Founder, Rocketfuel Tod Sacerdoti, Founder & CEO, BrightRoll
Michelle Morris, Vertical Manager, Auto, Facebook Jon Schulz, Chief Marketing Officer, Specific Media
Continued on next page
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J.D. Power 2014 Automotive Marketing Roundtable
Wednesday, October 15 (continued)
4:45p.m. The U.S. Auto Industry: Healthy Growth or Risky Growth?
To date, 2014 has been a strong year for the U.S. auto industry with new-vehicle demand and transaction prices rising above pre-recession levels.
Simultaneously, extended term financing and leasing is becoming increasingly widespread, and more sub-prime consumers are buying new cars. Deirdre
Borrego from J.D. Power highlights these and the other key trends of 2014 and discusses how they relate to a healthy U.S. auto industry.
Deirdre Borrego, Vice President, U.S. Automotive Division, J.D. Power
5:15Networking Nightclub Party
8:00p.m.
Sponsored by:
Thursday, October 16
9:45a.m.
Networking Brunch
10:20a.m.
Keynote Speaker: Jeffrey Cole, Director, Center for the Digital Future at USC Annenberg School
Trends, Fads and Transformation: The Impact of the Internet
Sponsored by:
Drawing on 14 years of data and insights from a worldwide study in 45 countries, Jeffrey Cole, director of the USC Annenberg Center for the Digital Future,
will separate myth from reality as he describes how the Internet and mobile technology are changing the fabric of daily life. What are the cycles of social media
and what is a friend of a brand really worth? Why has e-commerce changed so dramatically over the past two years and is Amazon really trying to take over
the world? How do brands absorb all the data, insights and noise around them to learn from best practices and avoid mistakes? The latest trends and projected
developments expected to occur in the next two to three years are examined in this presentation.
11:10a.m.
Announcements
11:15a.m.
TV Advertising Is Changing: Get In The Driver’s Seat
As TV viewing habits continue to change and the fragmentation of both consumer attention and devices sky rockets (an average of eight devices per
household), there is no room for inefficiency in the buy cycle of this $200 billion a year industry. To maximize their investment, auto marketers should first
consider the reasons behind this fragmentation to determine the most effective strategy for their spend. Join panelists from Maserati, Team Detroit, YuMe, and
Delivery Agent as they discuss the latest research and insight surrounding this growing issue and provide examples of successful campaigns and ways in which
marketers can successfully reach their target audience at the right time, on the right screen.
Moderator: Trey MacLeod, Senior Vice President, MarketShare
Panelists: Joe Farrell, Vice President of Sales, Midwest, YuMe Brian Bos, SVP Group Director of Emerging Media, Team Detroit
Chad Beasley, Vice President of Advanced TV Sales, Delivery Agent Jeff Sayen, Advertising Manager, Volkswagen of America
12:00p.m. The Customer Feedback Tsunami
Customer feedback data is pouring in to automotive companies from sources and at volumes never seen before. Manufacturers go to great lengths to measure,
monitor and influence brand perception and reputation. However, many of the drivers of brand perception happen in the dealership showroom and service
drive. Gary Tucker discusses the importance of aligning customer feedback systems with social reviews and ratings in order to create alignment between
OEMs and dealers and support brand image goals.
Gary Tucker, CEO, DealerRater
12:20p.m. Making Online Video More Visible
Today’s consumers are: mobile, local, social, native, online, offline, OTT, and OOH. How is a marketer to know who’s behind door number three and when
they’ll be there? The prize will go to the marketer that invests in the time, resources and technology to crack the omni-channel attribution nut. Marketers must
understand how the consumer gets to the point-of-purchase and at which step in the journey they’re most influenced. Without this knowledge, they’ll continue
to over-invest in channels that may not merit the dollars allocated.
Moderator: Cory Cox, VP Industry Solutions, Shoutlet
Panelists: Kevin Ascher, Group Director, National Reseller Channel, Mixpo
Eric Mancini, Sr. Director, Business Leader, Initiative
Jeremy Crandall, SVP Operations & Client Services, Adroit Digital
Aleck Schleider, VP, Data and Analytics, Videology, Inc.
6
Agenda
1:05p.m. Networking Break
Sponsored by:
1:25p.m. Winning Strategies for Effective Cross-Channel Automotive Advertising
Attend this session for the chance to win a Samsung Connected TV!
Experts from leading brands and agencies discuss the challenges and opportunities auto marketers face in planning and executing digital ad campaigns in the
era of cross-channel consumers. Panelists explore innovative methods for leveraging big data and cross-channel insights to target audiences across screens,
as well as identify how to optimize campaigns to increase buying efficiencies. Attendees can take away key cross-channel advertising strategies to effectively
reach auto intenders throughout the purchase cycle in today’s complex media environment.
Moderator: Raj Gill, Vice President, Automotive, Amobee
Panelists: Jeffrey Hey, Associate Digital Media Director, Team Detroit
Olga Weinraub, VP Media Director, Digital, The Garage Team Mazda
Scott Martino, Marketing Analytics Lead, Mercedes-Benz USA
Farewell Beer Garden
2:10 3:30 p.m.
Sponsored by:
2014 Automotive Marketing Roundtable Elite Sponsor
Premier Sponsor
Roundtable Advisory Board
7
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Maximize your digital marketing with the fastest source of real-time buyer behavior.
Visit the O2O Analytics Team in front of Grand 6 & 7 to learn more
J.D. Power 2014 Automotive Marketing Roundtable attendees
A
Jerry Acciaioli
National Account
Executive
AutoTrader.com
Prianka Advani
Exec. Director
USAA Federal Savings
Bank
Amit Aggarwal
Analyst
J.D. Power
Raja Agnani
Client Solutions
Facebook
Patty Aguilar
Laurie Alexander
Sr. Manager, Product
Management
J.D. Power
John Alguard
Survey Research
Analyst
Kelley Blue Book
Christina Alibrandi
Senior Manager,
Events Marketing
Tremor Video
Jim Alla
Sales Director
Signal
Heidi Allen
Account Executive
Pandora
Associate Manager,
Trade Events
Cars.com
JT Albers
Eduardo Alvarez
Account Manager
Shift Digital
Wendy Albers
Digital
Communications
Manager
Team Detroit
Brian Alexander
Sales Director, West
YuMe
Web Statistical Analyst
Kelley Blue Book
John Amthor
Ben Andersen
Director, Automotive
OEM
CallSource
Amy Anderson
Priscilla Argunizoni
Manager, Competitive
Intelligence
Cox Automotive
Digital Director, Senior
Partner
Mindshare - Team
Detriot
Ryan Anderson
Partner Manager
NADAguides
David Armitage
Sales Director
Adroit Digital
Tyler Anderson
Director - Strategic
Partnerships
Dealer.com
Adam Arnegger
Executive Director of
Media Strategy
Merkley & Partners
Christian Andrews
Account Executive
Urban Science
Cliff Atkinson
Interactive Comm.
Director
Saatchi & Saatchi LA
Nancy Andrews
Executive Director,
Corporate Partnerships
Conde Nast
Megan Aus
Marketing Director
Durango Motor
Company /
Rhinelander Auto
Center
Paul Andrews
Brand Manager
AutoTrader.com
VP, Sales & Strategy &
Bus. Development
AutoTrader.com
Akshay Anand
Todd Angevine
KBB Insights Analyst
Kelley Blue Book
Kae Anon
President
AutoMotion Dealer App
B
Brand Strategist
Tumblr
Jim Bak
Dir. & Author of the
INRIX Traffic Scorecard
INRIX, Inc.
8
Megan Baker
Andrew Barnet
Brandon Baldassari
Elaine Barone
Director, Brand
Capital One
National Regional
Marketing Manager
Jaguar Land Rover
North America
Sheeva Banton
Sales Manager, West
AdColony
Ian Barber
Digital Consultant
Shift Digital
Heather Barc
Strategic Accounts,
National
DoubleVerify
Morgan Barclay
Integrated Marketing
Defy Media
Jennifer
Barendrecht
VP/Sales Manager
Turner Broadcasting
Chris Barltrop
Marketing Assistant
Reevoo Ltd
Vice President
DIRECTV
Manager, Trade Events
Cars.com
Asher Barrow
Regional Account
Director
Universal McCann
Russ Bartlett
Account Executive
Shift Digital
Andy Barton
Digital & Interactive
Marketing Manager
Scion
Amy Batchelor
VP, Strategy and
Planning
Carat Toronto
Daniel Bates
Senior Sales Director
Signal
Tamila Bauer
Chief Marketing Officer
Summit Automotive
Partners
Amy Bayes
Manager Category
Solutions
AOL
Chad Beasley
VP of Advanced Sales
Delivery Agent
Karen Bennett
Managing Drector,
Land Rover
Mindshare - Team
Detriot
Seth Berkowitz
Martha Blue
President
Edmunds.com
Executive Vice
President, CIC
DMEautomotive
David Berney
Pam Bodden
Jon Beebe
Mel Bessaha
Director, Digital
Advertising & Analytics
General Motors
Blake Beers
Client Partner
Facebook
David Behm
Program Analyst
Shift Digital
Eshwar Belani
VP, Strategy
Rocket Fuel
Jess Beldner
SVP, Ecommerce
Next Jump, Inc.
Ron Boe
Amanda Best
Jeffrey Boehme
Brennan Beyer
VP of Sales
RadiumOne
Viktor Bezic
Account Director
Sapient Nitro
Senior Director, Agency
Relations
Rocket Fuel
Seraj Bharwani
Paul Bell
Killol Bhuta
VP Digital Solutions
Equifax Automotive
Services
Danielle Benjamin
National Media Planner
Toyota Motor Sales,
U.S.A., Inc.
Mary Jo Benjoseph
Multichannel
Marketing Director
Take 5 Solutions LLC
Shelly Bennecke
Brand Director
AutoTrader.com
Craig Benner
Sr. VP of US Sales
Specific Media
Shalise Bennet
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Mindshare - Team
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Kelley Blue Book
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AAA
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Visible Measures
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Amazon.com
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RadiumOne
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YuMe
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President & CEL
SCI MarketView
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Automotive Marketing
Hooklogic, Inc.
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Sales Director
Tremor Video
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Director, Research &
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Cox Automotive
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DCA Zone Director
Subaru of America, Inc.
Kathryn Bloom
Director, Category
Marketing
AOL
Dana Boskoff
Senior Account
Executive
Rocket Fuel
Ciaran H. Bossom
Sales Account
Executive
Bankrate.com
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East Coast
AdColony
Corporate Events
Planner
DMEautomotive
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Mindshare - Team
Detriot
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Sr. Director Business
Development
Kelley Blue Book
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Business Development
CarGurus
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Media
Saatchi & Saatchi LA
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AutoTrader.com
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Chief Research Officer
Kantar Media
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VP Channel
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Jumpstart Automotive
Group
Director of Sales,
Detroit
RadiumOne
Digital Account
Director
Gannett Co.
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Telmetrics Inc.
SVP, Analytics &
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Autobytel, INC.
National Sales
Manager
YP
Jason Byrnes
Partner Development
Manager
CARFAX
C
Kelley Cabble
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Yahoo!
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Executive
Cars.com
Brian Brownie
Caitlin Cahalan
Marty Bryant
Yue Cai
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VP of Direct SalesMidwest and Central
Adconion Direct
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Ed Butts
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Sales Account
Executive
Bankrate.com
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Specialist
Adroit Digital
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Chrysler Group LLC
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Shanghai General
Motors Corporation
Limited
Ashley Bronstein
Allison Borrow
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Executive
Cars.com
Marketing
Autoweb.com
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J.D. Power
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Team Detroit
Team Detroit
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VP, OEM Adv & Bus Dev
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TrueCar, Inc.
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Innocean USA
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CBT News
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General Motors
Co-Founder
Web2Carz.com, LTD.
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General Motors
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Strategy
The Weather Channel
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Subaru of America, Inc.
Kim Bored
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VP Sales, West
Martini Media
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Advert.
eBay
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Southeast Toyota
Distributers, LLC
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Time Inc.
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Kelley Blue Book
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Google
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Square Root
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Kristine Bonds
Claude Brown
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The Garage/ Team
Mazda
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Rob Bollinger
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Publisher Analyst
Jumpstart Automotive
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Courtney Boswell
RVP Sales
Triad Retail Media
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Autoweb.com
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Sales Director, West
Tapad, Inc.
Matt Bouyea
Lon Bollenbacher
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Sales Director
Thinknear by Telenav
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Durango Motor
Company
Digital Supervisor
Mediacom
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Shift Digital
Jeff Brooks
Account Executive
Google
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Marketing Associate
J.D. Power
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Project Advertising
J.D. Power
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Qing Cai
Senior Manager
Shanghai General
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J.D. Power
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PointRoll
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Kelley Blue Book
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Hudson Rouge
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David Chan
Diana Clephane
National Manager
Toyota Motor Sales,
U.S.A., Inc.
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RBM of Atlanta
Colleen Canty
Account Executive,
West
Signal
Bill Clifford
Elain Chang
Beth Clos
Associate Media
Director
Mediacom/Audi
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Regional Sales
Manager
Forbes Media
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Sales Manager
Specific Media
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OEM Field Program
Director
Search Optics
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Sales Representative
The Washington Post
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BrightRoll, Inc.
Olga Casabona
Sr. Director, Advertiser
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Turner Broadcasting
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General Manager
Dominion Dealer
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Ryan Casey
Associate Digital
Director
Zimmerman
Advertising
Ryan Chandler
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Microsoft
Head of West Coast
Sales
Google/Songza
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Corporate Counsel
Gulf States Toyota
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Marketing
Kelley Blue Book
Josh Chasin
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comScore
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TrueCar, Inc.
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SCI MarketView
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Media Supervisor
MediaVest
Thomas Chol
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Media Vest
Raj Choudhury
CEO
BLiNQ Media
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Devon Cook
Kate Csiki
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Pandora
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Cooper Media Group
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PlaceIQ
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VEVO
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SessonM
Janis Chang
Oscar Contreras
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Giovanbattista
Currado
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Marketing
Millennial Media
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FordDirect
Ryan Copacia
Jeffrey Cole
Sales Executive
Say Media
Director
Center for the Digital
Future at USC
Annenberg School
Leah Corselli
VP Sales
Mode Media
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Scott Cottick
Sales Manager
Rhythm New Media
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Nissan North America
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Director of Sales,
Detroit
Eyeview Digital
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Sales Manager
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Neustar
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DMEautomotive
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Marketing
Kelley Blue Book
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PointRoll
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VP Internal Operations
Shift Digital
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John Chung
Janet Comenos
VP of Sales
Defy Media
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Vice President
iHeartMedia
Tina Cha
Southwest Account
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Slate
Simon Chachman
Senior Account
Manager
Cars.com
Sabrina Chamerlain
Digital Analytics
Director
Mediacom/VW
Rosabel (Chung)
Murai
Asst Mgr-US DSO
National Automotive
Twitter, Inc.
Julie Clark
Vice President of
Sales, East
Rocket Fuel
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RVP Sales, Central
Innovid
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VP, Direct Sales
Cars.com
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Kelley Blue Book
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Autobytel, INC.
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Services
J.D. Power
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Specific Media
Dan Cullen
Ian Cunningham
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AutoGuide.com Group
CTO
Voltari
Regional Sales
Manager
Tremor Video
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Communications
TrueCar, Inc.
Director of Operations
Hooklogic, Inc.
Donna Cassell
Digital Director
Innocean - Canada
Colleen Coyne
VP of Strategic
Accounts
Promoboxx
Summer Craig
Ass. Dir., Digital/
Magazine Activation
Zenith
Bill Condon
Sr. Dir. Digital & Mobile
Sales Strategy
ESPN
Jeremy Crandall
SVP, Operation & Client
Services
Adroit Digital
Mark Conner
AVP Marketing
Lithia Automotive
Dealerships
Danielle Cravatt
Vice President,
Southwest Sales
Exponential Interactive
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Senior Manager
Urban Science
Jason Croddy
Client Director,
Strategy
Initiative Media
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Sales Representative
TEN: The Enthusiast
Network
10
Account Director
Goodway Group
Executive Leader,
Technology
SCI MarketView
Phil Curry
Associate Media
Planner
Carat
Paul Cushman
CRO
Dstillery
Nick Cybela
Senior eCommerce
Strategy Director
Force Marketing
Greg Cypes
SVP, Product Marketing
AddThis, Inc.
D
Craig Daitch
VP
Sapient Nitro
Stephanie Dang
Michael De Turris
Sr. Director, OEM Sales,
East
TEN: The Enthusiast
Network
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SVP
adMarketplace
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Brand
Communications
Manager
MINI USA
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Director, Ad Sales
Research
ESPN
Al DeGaetano
Director, Digital Sales
Equifax Automotive
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Marty Dehler
Account Director
Yahoo!
Eric Deininger
COO, Mobile Division
Autobytel, INC.
John-Michael
Del Valle
Director of Sales, East
xAd
Dustin
DeLaMontanya
Sales Director
Millennial Media
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Associate Publisher
Slate Magazine
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Editor
Xtime
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Cheng Dao
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Manager, Integrated
Web Analytics
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Sales Director
Yahoo!
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Toyota Motor Sales,
U.S.A., Inc.
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Intelligence
Kia USA
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Catherine
Davenport
Christina Diaz
Sales, LA
AddThis, Inc.
Simon Davies
General Manager, A&O
US Sales West
Microsoft
Carlos De la Villa
Ing.
Automotive Systems
de México, S.A. de C.V.
Strategy Director
Initiative Media
Brand Strategist
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Mario Diez
Chief Executive Officer
PointRoll
Mike Dillon
Account Director,
Automotive
PointRoll
Donna Dirkse
Sr. Account Executive
Business Insider
Lance Docken
Heidi Dryier
Regional Account
Executive
AutoTrader.com
SVP Solutions
Architecture
Epsilon
Brian Dukes
Jill Dodson
Dan Dulik
Digital Consultant
Shift Digital
Larry Dominique
President
ALG
Karen Donovan
Executive VP
Shift Digital
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Marketing
Cars.com
Bret Dunlap
SVP, Mobile Division
Autobytel, INC.
Sr. Manager, Global
Digital Analytics
Fiat Chrysler
Automobiles
Tim Dunne
Steve Dooley
Phil Dupree
VP Client Partnerships
Datalogix
Erin Dorr
Director, Automotive
Industry Analytics
J.D. Power
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Services
Autobytel, INC.
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Midwest
Innovid
Shane Dwyer
Ezra Doty
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GM - Advertising
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Dealer.com
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Director of Sales
4INFO
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Automotive Solutions
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UberMedia, Inc.
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Business Strategy
Partner
Rocket Fuel
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Account Director,
Detroit
RadiumOne
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Executive V.P. OEM
Partner
Kelley Blue Book
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Brand Strategist
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VP, Business
Development
Univision
Communications, Inc.
Account Director
Yahoo!
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Manager
Comcast Spotlight
E
Bill Eager
VP, Dealer Business
Unit
CARFAX
Stewart Easterby
Chief Operating Officer
TrueCar, Inc.
Patrick Eberle
Sr. Business Manager
Capital One
Chuck Eddy
Dealer
Bob & Chuck Eddy
Chry. Dodge Jeep Ram
Jackie Edwards
Vice President,
Merchant Services
Next Jump
Robert Edwards
Manager of Creative
Technololgy
Team One Advertising
Scott Ehlers
VP Product
AutoTrader.com
Scot Eisenfelder
President
Empiritas
Jim Elliott
Rebecca Faulkner
Jean Fitzpatrick
Brian Free
Lisa Elliott
Monica Favorite
Jim Fitzpatrick
Jay Freedman
John Fitzpatrick
Patrick Frend
William Flanigan
Zachary Friedman
VP, Automotive
Solve Media, Inc.
Digital Consultant
Shift Digital
Account Director
Mediacom
Manager, Multi Media
Studio
J.D. Power
Lynsey Ellis
Hannah Feder
Sales Executive
Exponential Interactive
Associate Media
Director
Merkley & Partners
Rusty Elm
account supervisor
Carmichael Lynch
Andrew Feigenson
Managing Director,
Digital Client Solutions
Nielson
Chris Erdich
Director of Interactive
Production
Carmichael Lynch
Adriana Felix
Head of Automotive
Reevoo Ltd
Honda Digital
Marketing
American Honda Motor
Co., Inc
Josh Espinosa
Amanda Ferber
Skip Esch
Market Intelligence
Analyst
Kelley Blue Book
Executive Vice
President
22 Squared
Stephannie Esquivel
Linda Fernandez
OEM Brand Manager
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Investment
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BLiNQ Media
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Regional Marketing
Honda
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Kelley Blue Book
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Kessman
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Pandora
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CEO
LotLinx, Inc.
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OUTBRAIN
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VP/COO/Anchor
CBT News
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Sales Manager,
Advertising Sales
The Washington Post
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Sales Manager
Kelley Blue Book
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Sales Director
PointRoll
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Parts & Service
Marketing Planner
Toyota Motor Sales,
U.S.A., Inc.
Steve Finlay
Editor
Wards Auto Dealer
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Sales, Adometry by
Google
Google
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Dev West
Kelley Blue Book
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Bryan Firth
Stacy Fairbanks
Account Executive
AutoGuide.com Group
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Communications
Mazda
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Account Executive
Microsoft
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VP Sales, Midwest
YuMe
11
Sales Manager
OpenX
President/Founder
CBT News
CEO / President
Force Marketing
Associate Marketing
Manager
Capital One
Richard Flynn
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Category Sales
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AOL
Bryan Fonseca
Director, eCommerce
AutoNation
Chief Revenue Officer
NATIVO
President, East
Razorfish
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J.D. Power
Brad Frohn
Account Executive
Shift Digital
Valerie Fuller
Chief Operating Officer
FordDirect
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Rob Font
Strategy Director
PHD
Dir, Digital Marketing
Comm.
Subaru of America, Inc.
Jessica Ford
Product Innovation
Nissan North America
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Senior Account
Executive
Cars.com
Neil Ford
Vice President
RadiumOne
Bill Formeca
Director
Communications
Strategy
Conill
Carolyn Forster
Regional Sales Director
Tremor Video
Bill Foy
Daniel Galaraga
John Gallagher
Account Executive
Microsoft
Steve Gallagher
TCUV Manager
Toyota Motor Sales,
U.S.A., Inc.
Albert Gallegos
Director of
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NADA
Anil Garapati
Director
Sapient Nitro
Mike Gargano
VP, General Manager
Cars.com
Joe Garnett
Director of Marketing
BraunAbility
Senior Account
Executive
Netmining
Ben Garvin
Steve Francisco
Juan Garza
VP - Marketing &
Brand
Dealer.com
Sr. Director of Sales,
Southwest Region
Rocket Fuel
Daniel Franke
Rob Gatto
Account Exec
BBC
Richard Frankel
President & Founder
Rocket Fuel
Joel Frazier
Account Executive
Bizo
Director of Automotive
Integral Ad Science
SVP, Media and
Advertising
Neustar
Allyson Geber
Sr. Director, Business
Development
TrueCar, Inc.
J.D. Power 2014 Automotive Marketing Roundtable attendees
Dianne Gee
Alli Gilick
Laura Graff
Management
Supervisor
Saatchi & Saatchi LA
Senior Account
Executive
Search Optics
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Accounts
Rocket Fuel
Daniel Geiger
Raj Gill
Dan Graham
Director, Adv & Bus
Dev East
Kelley Blue Book
Simon Gendelman
Director of Strategic
Partnerships
AddThis, Inc.
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Associate Director,
Digital
OMD LA
Trey Gerlich
Director, Solutions
Engineering
Digital Motorworks
Joe Germscheid
Director of Consumer
Engagement
Subaru of America, Inc.
Frank
Gerstenberger
Dir. Product
Management
J.D. Power
Kim Geyman
Notario
Director of Sales
YuMe
Bageshri Ghate
GM
U.S. News Autos
Ryan Ghiardi
Account Executive
Cars.com
Sean Giancola
Group Category
Director
AOL Advertising
Bob Gibb
Account Director
Yahoo!
Sarah Gibbons
Sales Director
RadiumOne
Liz Giel
Planning Director,
Brand Sociology
Carmichael Lynch
Linda Gielniak
Sales Manager, Tier II
Kelley Blue Book
Matt Gielow
Executive Leader,
Enterprise Solutions
SCI MarketView
VP,Automotive
Adconion Direct
Bryan Glickman
Executive Account
Director
Edmunds.com
Richard Gluck
Managing Partner
Take 5 Solutions LLC
Tarsie Goes
Marketing Coordinator
Rhinelander Auto
Center
Simone Goga
Sales
LiveIntent
Ben Gogley
VP, Hyundai Media
Planning
Innocean Worldwide
Matthew Goldstein
Co-Founder
Korrelate and Principal
MSG Inc.
Frederic Golen
Global Automotive
Marketing
Facebook
Ron Golminas
Director of Midwest
Sales
RGM Group
Mitch Golub
President
Cars.com
Felix Gomez
Director, West
YuMe
José Gómez Báez
Lic.
Automotive Systems
de México, S.A. de C.V.
Jackie Gorman
Marketing Director
Mabry Auto Group
William Gorski
SVP, Strategic
Partnerships
Merkle, Inc
Kelley Gott
EVP, Sales
BLiNQ Media
Aaron Gwin
Associate Media
Director
Zimmerman
Advertising
Account Executive
Adconion Direct
H
John Gray
President
Experian Automotive
VP, West & Central
Regions
Forbes Media
Steven Gray
Steve Had
Janett Haas
CRO
Peak Performance
VP
IHS
Brad Green
Stephanie Haina
Sales Director
Rocket Fuel
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Automotive
Solve Media, Inc.
Brian Green
Lindsay Harding
Marc Hayes
Adam Hardt
Michael Hayes
Manager, Client
Solutions
Rocket Fuel
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Auto Buying
Experience
AAA
Josh Hare
VP of Sales - Central &
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Specific Media
Sean Harrington
Account Director
Yahoo!
Pat Harris
Sr. Director, Business
Development
Dealertrack
Holly Hak
Analyst
J.D. Power
Dir.- Strategic
PartnershipsAutomotive
Trulia
James Green
Brian Halpin
Paul Harris
CEO
Magnetic
Regional Solution
Manager
Urban Science
Ray Green
VP Operations & Sales
Local Markets
Verve Wireless, Inc.
Lauren Halverson
David Greene
Galal Hamdy
Sales
Millennial Media
VP, Auto Sales
CallSource
Molly Grubbs
Creative Strategist
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Mollie Hanner
Manager, Industry
Solutions
ALG
VP Director of Digital &
Engagement Strategy
INNOCEAN USA
Debby Hannigan
Angel Guzmán
Lesagabaster
Christopher Hansen
VP, Digital
iHeartMedia
President
Netmining
Jason Hansen
Director of Marketing
Autoland, Inc.
Stacy Hanstad
Lic
Automotive Systems
de México,
Senior Account
Manager
DataXu
12
Director of Sales,
Automotive
AddThis, Inc.
Rachel Hazy
Account Director
BrightRoll, Inc.
Kim Heller
Digital Media
Supervisor
Merkley & Partners
Jason Henderson
International Account
Executive
Shift Digital
Arthur Henry
Mark Gusho
Cristobal Guzmán
Lobo
Andy Hazy
Meghan Haslemann
Regional District
Manager
Microsoft
Lic.
Automotive Systems
de México, S.A. de C.V.
Sales Director
Tapad, Inc.
Maureen
Hendrickson
Ryon Haness
Uwe Gutschow
Heather Hazelton
Andrea Hartman
Marketing Manager
Signal
Sr. Director
J.D. Power
Tom Harter
VP - Digital Marketing
Solutions
Dealer.com
Jinar Han-Bombard
VP, OEM Sales West
Kelley Blue Book
EJ Guren
Media Supervisor
Team One Advertising
Darren Haygood
Manager - Business
Dealer.com
Tim Hand
VP, Product
Management
Trilogy
Matt Harrison
Chief Revenue &
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UberMedia, Inc.
Bus. Development Dir.,
Automotive Industry
Marchex
Sales Manager
Kelley Blue Book
Greg Gunwall
Director, SW Region
Tremor Video
Founder & Executive
VP of Strategy
Contact At Once!
Regional Sales VP
Verve Wireless, Inc.
Director Direct Mail
AutoNation
Pierce Hasler
Digital Media Director
Team Detroit
Manager, Market
Intelligence
Kelley Blue Book
VP Automotive
Products
Datalogix
Doug Herko
Sara Hasson
Joe Herman
SVP, Strategy &
Insights-Automotive
Univision
Communications, Inc.
William Haubrich
Director of Sales, East
Rocket Fuel
Executive Vice
President
Kuni Automotive
Adam Herrman
Sales Research
ESPN
Vice President, New
Business Development
Focus USA
Shaun Haviland
Joey Herschel
Field Team Strategist
Dealer.com
Richard Hawkins
Vice President,
National Advertising
Internet Brands
Gina Hayden
National Account
Director
DMEautomotive
SVP Marketing and
Creative Services
Costco Auto Program
Robert Hess
SVP Global Business
Development
Signal
Jo Hettwer
Digital Marketing
Manager
Rhinelander Auto
Center
Jeffrey Hey
Associate Digital Media
Director
Team Detroit
Rhonda Hill
EVP Marketing &
Operations
BLiNQ Media
Teri Hill
Media Director
Lexus
Brent Hillyer
Vice President,
Marketing
Gulf States Toyota
Angela Hilterbrandt
Business Development
Executive
Contact At Once!
Sallie Hirsch
SVP, Research
Nielsen Global
Automotive
Monica Ho
SVP of Marketing
xAd
Joel Hockman
Manager Dealer Digital
Marketing
Nissan North America
Peyton Hoffman
Director of PR & Event
Management
Dominion Dealer
Solutions
Steve Holman
Sr. Account Executive
CBS Interactive
Ben Holmes
Managing Director
Urban Science
Stuart Holmes
VP, Partner
Development
CarFinance Capital
John Holowaty
Sales Director, Central
Region
Sizmek Technologies
John Holt
Sky Holden
SVP, Advertising Sales
AdColony
Leslie Hollingsworth
Director, Digital
Solutions
GS Marketing, Inc.
Kelly Hollis Brown
Vice President,
National Sales
Tremor Video
Jackie Jankowski
Jeff Johnson
Laura Hutchinson
Nadine Jarrard
Karyn Johnson
Tamsen Huver
Dan Jaye
Sr. Sales Manager
Pandora
Strategic Director
Neustar
Director, Business
Development
CARFAX
Senior Director Of
Sales, West
AdColony
Director of Advertising
Sales, West Coast
The Washington Post
VP, HDAA Operations
Initiative Media
SVP – Managing
Digital Partner, West
Optimedia
Optimedia
Founder
Korrelate and Principal
MSG Inc.
Tyson Jominy
Director PIN Consulting
J.D. Power
Andre Kazewych
Interactive Mrktg Mngr
Chrysler Group LLC
Troy Keel
Sr. Account Executive
Tribune Publishing
Tom Kelley
Senior Director,
Operations
Reply! Inc.
Ellen Kelly
Account Manager
J.D. Power
Jack Kelly
Digital & Social
Marketing Manager
Subaru of America, Inc.
John Jones
Lester Holze
I
Ashley A. Jenkins
Stacey Jones
VP Sales
Mode Media
OEM Sales Director
Dominion Dealer
Solutions
Cynthia Jensen
Lori JonesTyrakowski
Tyler Kelly
Tony Joseph
Honey Mae
Kenworthy
National Sales Director
Cars.com
Craig Hooghiem
Marketing Manager
Phaeton Automotive
Group
Travis Hopp
VP, Product
Management
TrueCar, Inc.
Mindy Howe
Sr Director, OEM Sales
(Major Accounts)
Autobytel, INC.
Kristen Hoyle
Younis
Director, Sales
Operations
Kelley Blue Book
Jiani Hu
Ying Hu
Web Operations
Manager
Subaru of America, Inc.
Scott Hursley
Director of Sales,
Southwest
Exponential Interactive
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John Holcomb
Mike Holden
Diane Johnson
Director,
Implementation
CallSource
An Huynh
Director
Empiritas
Account Director
Yahoo!
Steven Jambor
VP Business
Development
Reply! Inc.
VP Business
Development
LotLinx, Inc.
Manager
Shanghai General
Motors Corporation
Limited
Phil Hojnacki
Kevin Hunt
Manager
Shanghai General
Motors Corporation
Limited
Ben Hui
Sr. Account Director
SessionM
VP, Valuations &
Industry Products
Kelley Blue Book
National Marketing
Communications
Manager
Scion
Melissa Jensen
Kenneth Insana
Chad Jeskewitz
Account Executive,
Midwest
Magnetic
VP, Sales
SessionM
Sr. Dir., Automotive
Media & Marketing
Solutions
J.D. Power
Zhongjun Jiang
Director
Shanghai General
Motors Corporation
Limited
Matt Ipaktchian
Regional Account
Executive
AutoTrader.com
Eric Jillard
Kim Irwin
GM, Marketing Services
Mercedes-Benz USA,
LLC
Director, Customer
Operations
Trilogy
Paul Jimenez
J
Account Manager
Shift Digital
Dennis Jackson
Chris Johns
Director of Sales
Pandora
Account Executive
Shift Digital
Andrew Jacobson
Greg Johns
VP of Sales
AutoGuide.com Group
Alex Hultgren
Jamie Jager
National Account
Director
AOL Huffington Post
SVP Media Operations
Innocean Worldwide
Nancy Inouye
Ari Jacoby
Jason Hunt
Account Executive
OpenTable
Dan Ingle
Ass. Dir., Digital/
Magazine Activation
Zenith
National Digital
Manager, FCSD
Ford Motor Company
Sales Director
Magnetic
Founder & CEO
Solve Media, Inc.
13
Bridgett Marie Judd
VP, Executive Director,
Digital
Innocean Worldwide
Amanda Jung
e-Commerce Manager
Mitsubishi Motors
North America, Inc.
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Mirriam Kaboub
Media Sales Director
Dealer.com
Khalid Kadrie
Executive Vice
President
Phaeton Automotive
Group
Brandon Johnson
Steven Kaufman
VP Strategic
Development
Kelley Blue Book
ATL Marketing Manager
Subaru of America, Inc.
Manager, National &
Major Accounts
Haystak Digital
Marketing
Lenny Karpel
Damon Johnson
Lisa Jakiel
Program Manager
Urban Science
SVP, Client Directory
Digital Strategy
Initiative Media
Account Director
BrightRoll, Inc.
Account Director,
Detroit
RadiumOne
Account Executive
Dealer.com
Senior Strategist
BSSP
VP Programmatic
Dvlpmnt & Agency
Relations
Magna Global N.A.
Shane Kay
Sr. Sales Manager, East
Kelley Blue Book
Ryan Kelly
Senior Vice President
Centro
PR Specialist
Costco Auto Program
Scott Kerr
Account Executive
YuMe
David Kertesz
VP, Account Director
Goodway Group
Zaven Keusseyan
Media Supervisor
Davis Elen Advertising,
Inc.
Kathryn Kieft
Digital Consultant
Shift Digital
Gerard Killeen
Snr Manager, Cutomer
Experience
Nissan North America
Kristen Killeen
Director Midwest
Martini Media
Brian Kilmer
VP, Sales
NinthDecimal
Karen Kim
Acura Digital Marketing
American Honda Motor
Co., Inc
John King
US Director Automotive
MaxPoint Interactive
J.D. Power 2014 Automotive Marketing Roundtable attendees
Robert King
Jason
Nisha Kumar
Koenigsknecht
Managing Partner
Sr. Manager, Product
CallRevu, LLC
Thomas King
Vice President, PIN
J.D. Power
Bryan Kingsbury
Senior Account
Executive Rocket Fuel
Amy Kinkade
Senior Account
Executive
Cars.com
Amy Kirvan-Parker
Senior Event Planner
Dealer.com
Mike Kissman
Executive VP
Shift Digital
Jennifer Klawin
Director, West Coast
Sales
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Caryn Klein
Vice President,
Research & Insights
Time Inc.
Christina Knevels
Manager, Strategic
Accounts
Amobee
Shaun Kniffin
Director of Marketing
Germain Motor
Company
Jason Knight
COO
LotLinx, Inc.
Chris Knoch
VP, Strategy
IgnitionOne
Scott Knupfer
VP National Sales
Jumpstart Automotive
Group
Marketing
Cars.com
Director, Natl Accts
Haystak Digital
Marketing
Danielle Koffer
Brad Kushner
VP, Business
Development
Contend
Chris Laroy
Kim Kyaw
Adam Lasker
Group Planning
Director
Mindshare - Team
Detriot
CEO
String Automotive
Dgtl Mktg & Social
Media Mgr
Jaguar Land Rover
North America
Van Koppersmith
Kimberly Kyaw
Ken Kolodziej
President Dominion
DMS
Dominion Dealer
Solutions
Manager, Digital
Marketing & Social
Media
Land Rover
Brian Kotenko
Joe Kyriakoza
Felicia Lau
Associate Director
PHD
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Matthew Lawler
Vice President,
Connections
iHeartMedia
Jon Kovalcik
Client Partner
Razorfish
Kevin Kowalick
Director of Automotive
Comcast Spotlight
Melissa Kramer
Account Director,
Midwest Automotive
MaxPoint Interactive
Meredith Krantz
National Sales
Manager
Slate Magazine
Jim Kratz
Account Director
Drawbridge
Account Executive
Shift Digital
Director Social Media
Initiative Media
Lisa LaCasse
Strategic Account
Director
AOL
Thomas Laymac
Director, Global Digital
Marketing
Chrysler Group LLC
Tim Laco
Senior Account
Executive
AutoGuide.com Group
Nick Leal
Director of Sales
BrightRoll, Inc.
Alia Lamborghini
Kyle Lebet
VP of Sales
Millennial Media
Digital Media Director
23 Squared
Michael Lampert
Brian Ledoux
Managing Partner
Mediacom/VW
SVP Revenue
Operations
Jumpstart Automotive
Group
Joseph Lamphier
VP of Sales &
Marketing
Crown Automotive
Group
Amy Lee
Communications
Specialist
Jaguar Land Rover
North America
Bryan Landerman
Jaryd Knutsen
Jill Kregel
Kimberly Lane
VP, Business
Development
CARFAX
Sales Director, Detroit
xAd
Courtney
Kovacevich
National Sales Director
Cars.com
Joe Koenig
David Latture
General Manager
Automotive
Datalogix
VP, Product
Development &
Technology
Dealer.com
Associate
Kia USA
Sr. Partner
Development Manager
TrueCar, Inc.
Regional Marketing
Manager
Subaru of America, Inc.
Michael Kraut
Hyunsuk Ko
Manager, Industry
Events
AutoTrader.com
Andy Lauridsen
Director, Business
Development
CDK Global
Global Agency Sales
Turn, Inc.
Nate Larimer
Bret Lee
Account Director
Yahoo!
Scott Lee
Steve Lind
Spencer Lee
Jack Lintol
Chris Lehman
Jenny Liou Joel Leiker
Brian Liszka
Sr. Account Executive
YuMe
Vice President of
Sales, Central
Rocket Fuel
Director of Agency
Sales
adMarketplace
Automotive Strategic
Engagement Manager
Akamai Technologies,
Inc.
David Letson
Vice President
J.D. Power
Brian Leung
Sales
Millennial Media
Adam Levitt
Regional Marketing
Acura
Henry Li
Director, Mobile and
Strategic Partnerships
Neustar
Zhen Li
Giancarlo Lombardo
Mazzola
Lic.
Automotive Systems
de México, S.A. de C.V.
Katie Long
Director of Sales
BrightRoll, Inc.
Gregory Lichtenthal
Jessika Lora
Account Executive
Twitter, Inc.
Michael Lanz
Sales Manager
Tripadvisor
14
Director, Central
Region
Adobe
SVP, Head of Account
Planning
Innocean USA
Lori Kuhn
Franchise Sales
Director
Sports Illustrated
Jason Lohr
Sales Director
Undertone
Tony Lim
Robin Lee
Senior Director Sales
Evolve Media, LLC
Greg Liberman
Kortni Lee
Industry Director
Google
Jennifer Lockhart
Mary Long
Senior Vice President
of Sales
Pandora
Executive Director
Eyeview Digital
Account Executive
Cars.com
Manager
Shanghai General
Motors Corporation
Limited
John Lilly
VP
Cox Automotive
Dong Liu
Andrea Lloyd
Senior Director, Global
Automotive
J.D. Power
Jennifer Lee
Mike Lane
Account Executive
Cars.com
Roman Lesnau
VP, Strategic
Development, Dgtl
Mktg Solutions
Dealer.com
Stephen Kritzman
Sales Manager
Rhythm New Media
Sr. Digital Marketing
Planner
Scion
Event Coordinator
Dealer.com
Todd Lieberman
Director of SoCal Auto
Specific Media
COO
Summit Place Auto
Group
Manager
Shanghai General
Motors Corporation
Limited
Dennis Lemoine
Brian Lee
Business Strategy
Partner
Rocket Fuel
President
Kelley Blue Book
President
Solve Media, Inc.
Vice President
CDK Global
Director, Market
Intelligence
Kelley Blue Book
Jerry Limber
Manager
Urban Science
Director of Biz Dev
Demand Media
Don Longfellow
Head of Strategy &
Partnerships
eBay Motors
Matthew Louisell
Regional Sales
Manager, Detroit
Thinknear by Telenav
Erik Lucas
Retail Digital Operation
Manager
Subaru of America, Inc.
Bill Luczo
Marketing Manager
Kelley Blue Book
Mark Lummas
Jason Malone
Nick Matarazzo
Duncan McCall
Matt McKenna
Donellyn Mendoza
Eric Lyman
Eric Mancini
David Matathia
Melissa McCannTilton
Matt McLaughlin
Yutian Meng
M
Marisa Mancini
Senior Director | Client
Services
mTAB
VP Editorial and
Consulting
ALG
Peter Macey
VP Midwest Sales
PointRoll
Jai Macker
General Manager
- Web & Platform
Solutions
Dealer.com
Tom MacLean
Director
Local Response
Trey MacLeod
SVP
MarketShare
William Maddock
Sr. Partner
Development Manager
TrueCar, Inc.
Sr. Director, Business
Leader
Initiative Media
Marketing Manager
Bankrate.com
Christina Mandich
Manager Third Parties
AutoNation
Phil Maniaci
SVP
CUDL
Myra Marayag
VP Sales
Defy Media
Molly Marchese
Corporate Sales
Director
Time Inc.
CEO
Jumpstart Automotive
Group
Director, Marketing
Communications
Hyundai Motor
America
Brand Strategist
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Brianna Maury
SVP
Specific Media
CP, Sales East & South
AddThis, Inc.
Sarah Maggetti
Ian Martin
Sales
Millennial Media
Rinku Mahbubani
Digital Director
MediaVest
Amit Maheshwari
Sr. Director, Strategic
Accounts
IgnitionOne
Michael Martinez
CMO
DMEautomotive
Sr. VP, Corporate
Strategy & Business
Dealertrack
Nikki Martinez
Michael Majerus
Scott Martino
Sales Manager, West
Kelley Blue Book
Jon Mak
Sales Director
Adroit Digital
Kim Malbrough
Account Executive
Cars.com
Laurel Malhotra
Marketing Specialist
J.D. Power
Marketing Analytics
Lead
Mercedes-Benz USA,
LLC
Pam Marzolf
Digital Advertising
Specialist
Team Detroit
Sara Mascall
Sales Director
Cars.com
Multi Media Director
The Wall Street
Journal
Daniel Malik
Don Mason
Sr. Manager, OEM
Analytics
TrueCar, Inc.
Director of Central
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Molly McDermott
Scott McMahon
Merrill Messacar
Sales Development
Manager
LiveIntent
Phillip McDonnell
Regional Sales VP
Verve Wireless, Inc.
Jason Mayo
Angela McFadden
Lisa McQueen
Mike McFall
President
Black Book
Ryann McAllister
Dir. West Coast
Automotive
Undertone
Greg McGivney
VP, Strategy &
Business Development
Cars.com
Chris McArdle
Executive Director,
Media and Advertising
Neustar
Tony McIlwain
Director Business
Development
NBC
John McBride
VP
IHS
Patrick McKeever
Kelly McCabe
VP Strategic
Relationships1
Crowdtap
CEO & Co-Founder
PlaceIQ
15
Video Editor
CBT News
Regional Sales
Manager
Hulu
National Media Planner
Toyota Motor Sales,
U.S.A., Inc.
Sally Medina
Director of Sales
AdColony
Nikole Meier
national account
executive
AutoTrader.com
Phil Meier
VP, Central Region
Magnetic
Kevin Meixner
SVP
Nielsen Global
Automotive
Director, Market
Developement
LeadiD
Monica Mellier
Nicole McKeith
Matt Mendez
Senior Account
Director
BrightRoll, Inc.
Duncan McCall
Director, Research &
Market Intelligence
Cox Automotive
Chris Mcpherson
RVP Sales
Triad Retail Media
Sr Director Automotive
Sales Development
Pandora
Wendy McMullin
Michelle McEwen
Brandon McFadden
Randall McAdory
VP, Automotive
Marketing Leader
Equifax Automotive
Services
Alex McNeill
Account Director
AOL
Manager
Vdopia
VP of Software
Engineering
Costco Auto Program
Client Director Digital
Strategy
Initiative Media
Director of Sales,
Western Region
Rocket Fuel
Michael May
Vice President
Force Marketing
Lincoln Merrihew
Ashley McDonald
Senior Manager, Retail
Marketing
Hyundai Motor
America
Troy McLean
Eric Mercado
Brad Mcmahan
Saqib Mausoof
Tim Maxwell
VP of Category
Strategy
Digilant
Kate McCormick
Sales Executive
Contently
Marissa Mars
Meg McLaughlin
Marketing and
Communications
Director
J.D. Power
Gary Merrifield
Sr. Director of Sales,
Midwest
Rocket Fuel
Chris Madison
COO
DoubleVerify
Digital Media
Supervisor
Garage Team Mazda
VP, Enterprise
Solutions, Enterprise
CDK Global
Manager, Account
Services
Cars.com
Mike Matzke
Sr. VP, National
Accounts
AutoTrader.com
CFO
xAd
Stephen McCarthy
Director of Strategic
Planning
Brand Arc
General Manager
Mackevision
Casey Martin
Partner Development
Director, Consumer
CARFAX
Melissa Matthews
Ludovico Marenzi
Erin Madorsky
Justin McCarthy
Director of National
Accounts
Digilant
Sales Representative
TEN: The Enthusiast
Network
Account Manager
Shift Digital
VP, Enterprise
Solutions, Marketing
CDK Global
Michael Matijasevic
SVP - Programmatic
Insights
Mediabrands/Magna
Global
Director, Web Analytics
Kelley Blue Book
CEO & Co-Founder
PlaceIQ
Media Director
Team One Advertising
Director, Client
Partnerships,
Automotive
Datalogix
SVP, Ad Sales
Viacom
SVP, Transportation &
Thought Leadership
Millward Brown Digital
Regional Sales
Manager
Tremor Video
Greg Messina
Sr. Mobile Specialist
Appsnack
Vince Messina
VP, Sales
Yahoo!
Eric Meth
SVP, Programmatic
Sales
Triad Retail Media
David Metter
President, Auto
Hooklogic, Inc.
Loni Metter
Co-op Sales Manager
AutoTrader.com
Tamara Meyer
Market Intelligence
Analyst
Kelley Blue Book
Daniel Michaeli
CEO, SaleMove
Salesmove
Collin Middleton
Associate Director,
Digital
Initiative Media
PJ Miele
VP, Sales, Western US
Tapad, Inc.
Justin Mihalinec
Director of Sales
NATIVO
Todd Milbury
Manager
NADA
J.D. Power 2014 Automotive Marketing Roundtable attendees
Brandon Miller
Jayde Moguel
Daniel Murphy
Sr. Digital Engagement
Strategist
Carmichael Lynch
Web Analyst Manager
Kelley Blue Book
Brian Miller
Sr. Account Executive
YuMe
Senior Account
Executive
Cars.com
Chuck Miller
Director, Integrated
Sales
TEN: The Enthusiast
Network
David Miller
Chief Security Officer
Covisint Corporation
Doug Miller
VP, Analytics
Rocket Fuel
Jeff Miller
Director, Strategic
Partners
Kelley Blue Book
Kar Miller
Sales Director
LiveIntent
Don Miller Jr.
V.P. Partner, Portfolio
Management-Chrysler
UM-Detroit
Lincoln Millstein
Senior Vice President
Hearst Corporation
Jocelyn Milshteyn
Sales
LiveIntent
Jason Milton
Account Executive
Neustar
Emily Minor
Account Executive
AOL
Stefanie Mirabile
Account Executive
Undertone
Greg Mitchell
Implementation
Manager
Korrelate and Principal
MSG Inc.
Kristen Mittauer
Patricio Mondet
Courtney Moody
VP Automotive
Univision
Communications, Inc.
Jeffery Moohr
V.P., Account Director
RPA
Tom Moorhead
Managing Partner
L2TMedia
Lynette Moran
Director, Adv & Bus
Dev West
Kelley Blue Book
Lenny Moravcik
Senior Director
J.D. Power
Angie More
Vice President of
Sales, West
Rocket Fuel
Claire Morgan
Digital Consultant
Shift Digital
Michelle Morris
Vertical Manager, Auto
Facebook
Bryon Morse
RVP, Central
Thinknear by Telenav
Tim Mosback
Sr. Account
Management
iCrossing
Director of Marketing
Southeast Toyota
Distributers, LLC
Priscilla Mui
Cheryle MiyaoQuock
Ryan Mulligan
Director, OEM
Development
TrueCar, Inc.
Account Executive
PlaceIQ
Senior Partner
Development Manager
CARFAX
James Nguyen
Media Manager
Volkswagen
Matt Murray
VP, Partner
Development
TrueCar, Inc.
GM - Online Business
BMW Financial
Services
Amit Nigam
Greg Myrick
Senior Account
Executive
Twitter, Inc.
Ryan Ninke
Assoc Sales Manager,
Tier II
Kelley Blue Book
Victor Nava
Victoria Nino
Lic.
Automotive Systems
de México, S.A. de C.V.
Sr. Account Executive
Evolve Media, LLC
Diane Navares
Consultant
USI
Justin Nolde
Brian Norwood
NAE
AutoTrader.com
Director, Industry
Analytics
J.D. Power
Kara Osborne
Director Digital
Analytics
Carat
Justin Osburn
National Account
Executive
AutoTrader.com
Katie Ostrowski
Account Executive
Cars.com
Cat Ott
Erin Ott
EVP Automotive
Industry Strategy
Initiatives
Costco Auto Program
Manager - Business &
Analytics
Toyota Motor Sales,
U.S.A., Inc.
Liz Newman
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Will O’Kane
Account Executive
Dstillery
Jason Oates
CBO
LiveIntent
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Sandy OrientaleMuraca
Perry Nusbaum
Conrad Nussbaum
Executive VP and GM
iSKY
Executive VIP
Shift Digital
Vice President of Sales
ADP Dealer Services
Senior VP Sales
AddThis, Inc.
Steve Newman
Phil Oriani
Digital Marketing
Manager
Lithia Automotive
Dealerships
Jeff Nosek
Sr. Account Executive
Twitter, Inc.
VP Corporate
Development
AutoGuide.com Group
Jon Osborn
Sr. Product Director,
Industry Solutions
Kelley Blue Book
Jim Newbery
Jerry Orban
Misha Nikolich
Brett Nanigian
National Account
Executive
AutoTrader.com
CEO
Hooklogic, Inc.
Managing Director
Mindshare - Team
Detriot
Account Manager
Shift Digital
April Nettles
VP of Regional Sales
Centro
Director, Strategy
Eyeview Digital
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Senior Director, Global
Automotive
J.D. Power
Sr. Account Manager
iCrossing
Jonathan Opdyke
Jason Nierman
Pawan Murthy
Tanya Oh
Chris Nicholls
VP
Nielsen Global
Automotive
SVP, Client Business
Partner
UM - NY
VP of Marketing
Intelligence
Kelley Blue Book
Mike Olson
Pamela Niekamp
Lindsay Murtagh
Hwei-Lin Oetken
EVP, OEM & Partner
Development
TrueCar, Inc.
Communications
Director
Saatchi & Saatchi LA
VP - Enterprise
Solutions
Dealer.com
Robert Neis
Courtney Mues
Product Manager
J.D. Power
Meghan Murphy
Andy Moss
Associate Manager B2B Content Marketing
Cars.com
Allison Ng
President
Team Detroit
VP, Integrated Media
UM - NY
Tom Muellner
Media and Advertising
Neustar
David Murphy
Sr. Marketing
Intelligence Manager
Kia USA
CEO
Roadster
Brian Newmark
Senior Technical
Project Manager
Akamai Technologies,
Inc.
Client Partner
Facebook
Evan Owens
VP, National Accounts,
LA Division
AutoTrader.com
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Bruno Paiva
VP of Marketing
Santander Consumer
USA
Mark Panoncialman
Digital Marketing
Manager
American Honda Motor
Co., Inc
Gina Paolino
President
Costco Auto Program
Joseph Papania
Associate Media
Director
Zimmerman
Advertising
Natalie Pappacoda
Director, Client
Strategy
Undertone
Christina Park
Sr. Account Executive
Turn, Inc.
Pamela Park
Advertising & Media
Manager
Scion
Andrew Parker
Digital Strategist
Davis Elen Advertising,
Inc.
Matt Parker
Regional Sales Dir.–
Midwest, Adconion Dir.
Adconion Direct
Paige Parrent
Digital Platforms Mngr,
VW Marketing
Volkswagen
Carol Paruch
Midwest Sales Director
Forensiq Inc.
Danni Patterson
Associate Director
Mindshare - Team
Detriot
Jennifer Patterson
Director
Sapient Nitro
Rob Patton
Manager, Client
Solutions
Rocket Fuel
Greg Payne
Director of OEM Sales
LotLinx, Inc.
Mark Peake
Regional Sales Director
Centro
Mark Pearlstein
SVP, Sales and
Marketing
DoubleVerify
Greg Pendleton
Bradley Piggott
Huascar Peralta
Mike Pignone
Josh Pereira
Christina Pikulas
VP, Automotive
Business Development
iSKY
VP, Ad Operations &
Decision Sciences
Universal McCann
Business Development
Manager
Dominion Dealer
Solutions
Nelson Pereira
Director
Sapient Nitro
Lester Perry
Vice President
Innocean Worldwide
Scott Peters
Digital Media Director
24 Squared
Bardo Petersen
Vice President OEM
Sales
LotLinx, Inc.
Annaliese Peterson
VP, Digital Media
Director
Team Detroit
Michele Peterson
Global Practice
Director
Urban Science
Tom Petro
Senior Director,
Business Development
J.D. Power
Creed Pettit
VP of Sales, Western
Region
Thinknear by Telenav
Patricia Pidgeon
Director of Automotive
Time Warner Cable
Media
Vice President, US
Sales
BrightRoll, Inc.
Communications
Planning Supervisor
Mediacom
Account Executive
Yahoo!
Ann Piper
Tony Price
Bill Rasmussen
Joe Richards
Jim Roche
Julie Prior
Anya Ratanawan
Regional Sales
Manager
Tremor Video
Mike Richards
Rebecca Rogers
Rudy Privitelli
Phillip Rather
Amy Richardson
Dean Przymusinski
Joshua Ratliff
Rachael
Richardson-Borror
Account Executive
Rocket Fuel
National Director,
Automotive
Jun Group
Director of Sales
AutoTrader.com
Manager, Internet
Leads
ChannelVantage
Jay Pivec
Frank Puma
Syl Raymond
Regional Sales
Manager, Detroit
NinthDecimal
Pam Putiam
Susan Reagin
Lisa Plaggemier
Q-R
Annie Rebro
President & Owner
PivNet Agency
James Plagens
Program Manager
ADP Dealer Services
Ruslan Polinovsky
Regional Marketing
Manager, Scion
Division
Toyota Motor Sales,
U.S.A., Inc.
Sarah Poluha
Sales Manager, Tier II
Kelley Blue Book
Senior Account
Executive
Cars.com
Michelle Quicho
Senior Sales Director
BrightRoll, Inc.
Betty Reed
Mike Racic
Head of Media & Social
Media Operations
Chrysler Group LLC
VP, Category Development Rocket Fuel
David Reison
Lauren Racine
Strategist, Brand
Sociology
Carmichael Lynch
Account Executive
Cars.com
Analyst
Contour Asset
Management
Andrew Poole
Alex Radetich
Managing Partner
Take 5 Solutions LLC
Jonathan Renteria
Client Solutions
Facebook
Octavian Pop
Sales Manager
Adconion Direct
Ryan Porter
Director, Site Content
AutoNation
Richard Powell
Sales Director, Detriot
Adroit Digital
President, Automotive
CallSource
John Price
CEO
Vast.com, Inc.
Famous Rhodes
VP, eCommerce
AutoNation
Ray Ramdin
Dave Pributsky
Andrew Price
Exec. Dir.
Gunn Automotive
Group
Todd Ralph
Brandon Piersant
SVP, Partner
Development
TrueCar, Inc.
James Rhoades
SVP
Opera
Rene Ramirez
Director Third Parties
AutoNation
Digital Marketing
Manager
Kelley Blue Book
Aziz Rahim
John Pribbenow
Director, DSO
(Automotive &
Technology)
Twitter, Inc.
VP, Global Enterprse
Solutions, Enterprise
CDK Global
Director, Data
TrueCar, Inc.
SVP, Digital/Magazine
Activation
Zenith
Robert Pietsch
Management
Supervisor
RPA
Partner, Group
Planning Director
Maxus Global
VO Northeast Sales
Goodway Group
Marketing Director
DealerSocket
Client Partner
Facebook
VP, West
YuMe
Director,
eCommerce,Sales
AutoNation
Michael Pierre
Managing Director
Urban Science
Jonathan Ricard
Director
USAA Federal Savings
Bank
Detroit Ad Sales
Director
DIRECTV
Owen Ridolfi
Manager Analytics
Rocket Fuel
Mark Rikess
CEO
The Rikess Group
Reggie Riley
Chief Revenue Officer
InStadium
Sarah Ripmaster
Executive Director,
Media and Advertising
Neustar
Ellen Ritter
VP, Channel
Development
Cars.com
SVP of Marketing and
Sales
Xtime
Sales Lead, Southwest
Region
DataXu
Mike Romano
Regional President
Shift Digital
Pete Romano
Senior Brand Director
AutoTrader.com
Myles Rose
Digital Media &
Analytics Manager
Gulf States Toyota
Ted Ross
VP, Business Strategy
Peak Performance
Kris Rosychuk
Marketing Supervisor
J.D. Power
Steven Rousseau
VP- Head of Global
Automotive
Visible Measures
Director, Business
Development
Magnetic
Jared Rowe
Jeff Ritterband
Chad Rumminger
Jonathan Rivard
Roy Rutherford
Senior Account
Executive
Dstillery
Regional Marketing
Manager
Subaru of America, Inc.
Tom Rivers
SVP
Nielsen Global
Automotive
Regina Rivisto
Stephanie Robbins
Elaine Richards
17
Network Advertising
NBC
Jason Rice
Sr. Partner
Development Manager
TrueCar, Inc.
Senior Global Account
Executive
The Wall Street
Journal
Sales Director
Rocket Fuel
Associate Director
Mindshare - Team
Detriot
Brian Richards
Anita Rao Keech
President
Trilogy
SVP Sales
Signal
VP, Digital Media
TEN: The Enthusiast
Network
Todd W Rankin
Director, Research &
Market Intelligence
Cox Automotive
Director, OEM
Solutions
Contact At Once!
Jessica Roberts
Client Partner
Facebook
Brenna Robinson
Sr. Public Relations
Manager
Kelley Blue Book
President
Kelley Blue Book
Client Partner Automotive
Twitter, Inc.
VP, Automotive OEM
CallSource
Martin Rutyna
Account Manager
Urban Science
John Ruvolo
Chief Revenue Officer
Martini Media
Shawn Ryan
Account Executive
IHS
Phil Rzepka
SVP, Head of Digital
Carat
S
Eli Saba
Sales Director
Van Tuyl
Tod Sacerdoti
CEO
BrightRoll, Inc.
J.D. Power 2014 Automotive Marketing Roundtable attendees
Ben Sarmiento
Beth Scholze
Jason Scinocca
Eric Shepherd
Justin Sisco
Corporate Manager
Toyota Motor Sales,
U.S.A., Inc.
Bromley Shiels
Erika Skalski
Account Executive
Tribune Publishing
Mgr. of Category
Development-Auto
Tremor Video
Frank Smychynsky
Account Executive
Centro
West Coast Director
SI Golf Group
CTO
CallSource
Mark Sarsha
Mike Schott
Brian Sciumbato
Director of Partner
Development
Machinima
VP of Sales Western US
Specific Media
Account Director Automotive East
MaxPoint Interactive
Account Executive
Bizo
Franchise Sales
Manager
Sports Illustrated
Jeff Sayen
Michael Schrage
Cindy Scott
Christina Shinsky
Paul Skarvinko
Will Sayre
Tommy Schroder
Eric Scott
Scott Shipley
John Skocilic
Brand Comm. Manager
Volkswagen
Lead, Product Mgmt &
Development
J.D. Power
Nicole Scaglione
Director, Demand
Sales
OpenX
Cathy Scalia
VP
Universal City Nissan
Senior Director,
Platform Partnerships
BrightRoll, Inc.
Stephan Schroeder
Founder and CMO
LotLinx, Inc.
Specialist, Event
Operations
J.D. Power
Jim Schubmehl
Monica Seebohm
Richard Shugg
Anthony Slyter
Jon Schulz
Mike Schick
Sales
Millennial Media
Josh Schirle
Assistant Media
Planner
Carat
Mike Schlegel
RVP Sales, West
Innovid
Aleck Schleider
VP, Data & Analytics
Videology Inc.
Josefina Schmella
Sr. Account Executive
ZEFR
Kelly Schneider
Director of Global
Client Development
Amnet Group
Sheri Schneider
VP Data Solutions
TrueCar, Inc.
Jenny Scholl
Account Executive
MaxPoint Interactive
Becky Scholten
Sales Director
PlaceIQ
Shawn Slater
Len Short
Erik Schear
Director,
Programmatic
Amnet Group
Mark Seaton
Sr VP, Technology
Autobytel, INC.
Head of Auto
Partnerships
Datalogix
Director, OEM
Relations
Dealertrack
Jennifer Scheel
Director, Business
Development
Trilogy
Director of Sales
Digital Motorworks
Media Sales Director
Dealer.com
Senior Director
J.D. Power
VP, Group Digital
Director
Zimmerman
Advertising
Director of Sales
Eyeview Digital
Regional Sales VP
Verve Wireless, Inc.
Founder & Principal
Brand Traction
EVP, Business
Development
Interactive Media
Holdings
Melissa Schulz
Head of Digital
Purchasing
Fiat Group
Automobiles
Joseph
Schumacher
Director, Business
Development
CARFAX
Alex Schumuck
Director, OEM Sales
Autobytel, INC.
Sr. Director, Extend
Sales
Tremor Video
Scott Shulman
Josh Seidman
VP, Strategic Sales
Rocket Fuel
Auto Client Lead,
Eastern Region
DataXu
Tony Siconolfi
VP of Sales & Strategic
Client Partnerships
Scout Media
Paul Sellers
VP, Automotive
Univision
Communications, Inc.
Dan Siegler
Head of Industry,
Automotive
Google
JP Seral
Associate Marketing
Strategist
BLiNQ Media
Dan Silver
Director of Marketing
xAd
Steve Seyferth
Sales Director
AT&T AdWorks
Jenna Silver
Director, Ad Sales
Marketing
Univision
Communications, Inc.
Jason Seymour
Internet
Communications
Manager
BMW of North America
Sr. Director Midwest/Canada
Rocket Fuel
Eric Schwab
Business Manager
Capital One
Associate Director,
Digital
Optimedia
Steven Shannon
Dave Simon
EVP, Sales &
Marketing; GM
TEN: The Enthusiast
Network
David Schwartz
Senior Account
Executive
AutoGuide.com Group
Jonathan Schwartz
VP of Sales
Netmining
Robin Schwartz
Sales Director
PointRoll
Carrie Scicluna
Digital Account
Director
USA TODAY
Christopher Simon
Adam Shackleton
Director of Sales
BrightRoll, Inc.
VP of Marketing
Hyundai Motor
America
David U. Simon
Dipanshu Sharma
Chief Marketing Officer
PointRoll
CEO
xAd
Cory Simpson
Dan Sharp
Engagement Planner
Carmichael Lynch
Studio Supervisor
J.D. Power
Beth Sinclair
Matt Shaw
Dealer Web Operations
Manager
Subaru of America, Inc.
Manager, Global
Analytics
General Motors
Tom Sinovic
Stephen Shaw
Sr. Sales Manager
Kelley Blue Book
CEO
Autometrics
18
Sr.Director of Media &
Advertising
Neustar
Matt Smart
Sales Manager, Tier 1
Kelley Blue Book
Cristina Smejkal
Senior Account
Executive
Cars.com
Anthony Smihal
Director of Strategic
Accounts
Rocket Fuel
Ray Smit
DCA Marketing
Manager
Subaru of America, Inc.
Adam Smith
Director, Ad Sales
VEVO
Chris Smith
Vice President Advertising Sales
Dealer.com
Denise Smith
SVP, Client Business
Partner
Univision
Communications, Inc.
Kelly Smith
Director of Sales,
Southwest
Kinetic Social
Kendall Smith
Senior RSM, East Coast
Audio
Tremor Video
Loretta Smith
Sr. Manager, Mketing
Operations
Videology Inc.
Mike Smith
Account Executive
IHS
Walter Smith
Head of Industry,
Automotive
TruSignal
Kyle Snarski
Sales
Millennial Media
Ryan Soffa
SVP, Product
Development
FordDirect
Stephanie Sollers
Director of Sales West
xAd
Ken Sollom
Director, National
Accounts
AutoTrader.com
Dominic Soria
Sales Director
Undertone
Michael Sos
Product Manager
Dominion Dealer
Solutions
Mike Spadafore
Automotive Industry
Principal
Acxiom Corporation
Sam Spagnuolo
Director, Marketing
and Advertising
SOA
Randy Sparks
Digital Marketing
Analyst
Lithia Automotive
Dealerships
Elizabeth Spina
Associate Director,
Strategy
OMD LA
Mark Spindler
Global Dir. Marketing &
Sales Planning
Federal-Mogul
Steve St. Andre
CEO
Shift Digital
Tom Stacy
VP Sales
Martini Media
Michael Stanford
Digital Account
Director
Team Detroit
Joe Stanhope
SVP Marketing
Signal
Kristen Stanton
VP, Marketing
LotLinx, Inc.
Sean Stapelton
Associate Media
Director
Mediacom/Audi
Sean Stapleton
VP- Sales & Marketing
VinSolutions
Matt Stark
SVP, Client Engagment
Razorfish
Max Steckler
VP, Glb Adv Sol/
BusnIntel, DMG,
Product Mgmt.
CDK Global
John Steerman
Sean Stevenson
VP, Business
Development
Hooklogic, Inc.
Matt Stewart
Director of Marketing
Chrysler Group LLC
Jon Stocco
RVP
Opera
Matt Stoll
Executive Director
of BES
Team Detroit
CEO
CarGurus
Anne Steinhauer
VP Sales, National
Accounts
AutoTrader.com
Scott Steinman
Supervisor
J.D. Power
Julie Sterling
Head of Automotive
Partnerships
Google
Matt Sterling
Director, Digital
Time Inc.
Lisa Stessman
Honda Digital
Marketing
American Honda Motor
Co., Inc
Strategic Account
Manager
Google
Sam Taniratna
Scott Thornton
Justin Traina
Trent Throckmorton
Alex Tran
Account Executive,
West Coast
Magnetic
Media Supervisor
Team One Advertising
Tony Tarle
Ann-Marie Taylor
John Tierney
Nissan Account Exec
Urban Science
Account Director
Sapient Nitro
Jessica Studholme
Steven Sturm
Category Development
Officer
AOL
Majdi Suleiman
Director
AutoTrader.com
Amanda Swartz
Vice President
Pandora
VP, West Coast Sales
Magnetic
Digital Marketing
Planning Manager
Kia USA
Sr Account Executive
Rocket Fuel
Director, Business
Development
Oracle
Jason Swider
Brendan Thomas
T
Dana Thomas
Amanda Taft
Associate Media
Director
Team One Advertising
Derek Topel
Partner, Digital
Director
Mindshare - Team
Detriot
Laura Tormey
Sales Director
Adconion Direct
Andres Torrente
Brand Strategist
Tumblr
Associate Director,
Digital
OMD LA
Associate Director
Media Vest
Jon Torrey
Doug Thomas
VP of Regional Sales
Centro
Jake Thompson
19
John Trimble
Sr. Strategist
OMD LA
VP Branded Solutions
Time Inc.
Troy Troutner
Sales Director
Adconion Direct
Ryan Trow
National Account
Manager
Slate
Pete Trujillo
Manager, Industry
Analytics
J.D. Power
Steve Tschosik
SVP Agency Sales
OwnerIQ
Tammera Tubolino
VP, Digital Director
Carat
Gary Tucker
CEO
DealerRater
Manager - Certified
provider
Dealer.com
Matt Turck
Anne Tourtillott
U-V
Regional Sales
Director, Detroit
Dstillery
Online Business
Manager
up2drive / BMW
Financial Services
Senior Vice President
Sales
PointRoll
Susan Trout
VP Industry Solutions
ALG
Director of Regional
Sales
Centro
Hal Trencher
Sasha Tinkham
Valeri Tompkins
Todd Thiessen
National Sales
AutoTrader.com
Natassia Trinh
Product Development
Lead
DealerX
Director, Media
Relations
J.D. Power
Marjorie Tranum
Matt Timothy
Jeffrey Tognetti
John Tews
Relationship Manager
Santander Consumer
USA
Chief Revenue Officer
- Detroit
Pandora
Regional Marketing
Specialist
Subaru of America, Inc.
Jeffrey Teng
VP of Sales
Defy Media
Media Supervisor
Team Detroit
President
Vindico
Markus Templer
Michael Thill
Research Manager
J.D. Power
Kristen Tignanelli
Ian Televik
Steve Swecker
Kevin Tafazzoli
Senior VP National/
Regional Advertising
Sales
Comcast Spotlight
Tim Taylor
Sales Director
BLiNQ Media
Sales Director
PointRoll
Head of Vehicles
eBay Motors
Director, West Coast
Slate
SVP/Nat’l Strategy
Manager
Razorfish
President
Alphera Financial
Services
Bryan Tracy
Research Specialist
J.D. Power
John Stremel
Matthew Strickroot
Senior Group Manager
Hyundai Motor
America
Danielle Thornton
Rudi Thun
Media Director,
Hyundai
Shopping & HDAA
Innocean Worldwide
Dave Tourtlotte
Project Manage
Toyota Motor Sales,
U.S.A., Inc.
Gabe Tartaglia
Executive Ad. Dir.
-West Coast
Sports Illustrated
Langley Steinert
Sachie Tamiya
General Manager
Strand Business
Services, LLC
Charlie Strandburg
John Steerman
Director of Sales,
Southwest Region
DataXu
Associate Comm.
Director, TDA
Saatchi & Saatchi LA
Regional Director,
Audio
Tremor Video
Beth Strong
Tara Steger
Christopher
Thornton
Sr. Director Public
Relations
Kelley Blue Book
Director
Sapient Nitro
SVP, Lead & Site
Product Devpmnt &
Operations
Autobytel, INC.
SVP, Lead & Site
Product Devpmnt &
Operations
Autobytel, INC.
Chintan Talati
Publisher
Slate Magazine
Kurt Unkel
Chief Digital Officer
Team Detroit
Wayne Ussery
Director of digital
marketing
Jim Ellis automotive
dealerships
Jack Valente
SVP, Business
Development
InStadium
Michael Valentine
Digital Strategy
Manager
SOA
Mike Van Syckle
Field Team Executive
Shift Digital
Chris VanBuhler
Communications
Manager
General Motors
Kristi Vandenbosch
Chief Digital Officer
Meredith Xelerated
Marketing
Dee Dee
Vanderyacht
Manager, Syndication
Kelley Blue Book
Jose Vargas
President
Autoweb.com
Mark Varner
Senior Strategic Client
Manager
CARFAX
Chris Vessey
Sr. Manager- Ad.
Operations
Dealer.com
Alex Vetter
Senior Vice President
Cars.com
Anthony Viccars
Digital Director
OMD LA
Lance Vickery
Director, Strategic
Client Services
CARFAX
Dom Vieira
VP Client Services
Cars.com
John Vierheller
SVP
Aspen Marketing
Linda Villani
West Coast Sales
Director
MailOnline
J.D. Power 2014 Automotive Marketing Roundtable attendees
Michael Vitug
Mike Walther
Taylor West
Media Director
Rezonate Media
CEO
DMEautomotive
Mike Vogel
David Walthers
Account Director
AOL
Thorn Vogel
Automotive Account
Executive
Akamai Technologies,
Inc.
Brand Strategist
Tumblr
Thomas Wan
Web Statistical Analyst
Kelley Blue Book
Jon Ward
W
Account Executive
Shift Digital
T.O. Wagner
Shelley Washburn
Regional Sales VP
Verve Wireless, Inc.
Tracy White
Mike Walker
VP, Strategy Innovation
BLiNQ Media
Sara Walker
Account Executive
Equifax Automotive
Services
Doug Weiland
Brand Strategist
Tumblr
Director, Adv & Bus
Dev East
Kelley Blue Book
Frank Wall
Dan Weiner
SVP, National Sales
Manager
Turner Broadcasting
Ben Wallach
Co-Founder
Web2Carz.com, LTD.
Matthew Walsh
Senior Manager,
Business Development
American Express
Leigh Walter
Vice President of Sales
Pandora
Olga Weinraub
VP Media Director,
Digital
The Garage/ Team
Mazda
Katie Weiss
Manager, Account
Services
Cars.com
Regional Sales
Manager
Forbes Media
Heiko Wenczel
Michaell Walters
Doron Wesly
Senior Account
Executive
AOL Platforms
President
Mackevision
Head of Market
Strategy & Research
Tremor Video
Rebecca
Wisniakowski
Holly White
Jenny Watson
Joseph Watson
Vice President - Digital
Strategy
Dealer.com
Erin White
Lindsay White
Sr. Dir, Mktg & Media
Practice
J.D. Power
Dave Winslow
Account Director
DataXu
Group Manager, Brand
& Marketing Comm.
Mazda
VP Online and Direct
AutoNation
Sales Director, West
Innovid
Alexandra Whiley
Richard Wainschel
Arianne Walker
Dan Winjum
Account Executive
Centro
VP, Account Services
GS Marketing, Inc.
VP, Automotive
Insights
AutoTrader.com
SVP, Group Account
Director
SVP, Group Account
Director Initiative
Bryan Weston
VP of Sales, Key
Accounts
DMEautomotive
Eric Watson
Caleb Wines
RVP East Coast &
Canada
Adconion Direct
Local Sales Manager
Hulu
Account Executive
Cars.com
Executive Director
Autometrics
Greg Wootton
VP Sales
BLiNQ Media
Samuel Wright
Manager Dealer Digital
Marketing
Nissan North America
Erin Wrobleski
Sales Manager, East
Kelley Blue Book
Sheila Wulf
National Account
Manager
The Washington Post
X-Y-Z
Alex Witkowski
Meagan Yednock
Group Director
OMD LA
Brand Strategist
Tumblr
Kelly Wolf
Jason Yoder
Xin Zhao
Manager
Shanghai General
Motors Corporation
Limited
Yamin Zhu
Manager
Shanghai General
Motors Corporation
Limited
Dawn Ziebarth
Director, Client
Services
iSKY
Kathleen
Zimmerman
Kia USA
Kevin Zoss
Account Executive
Opera
VP Marketing
Bankrate.com
Regional Marketing
Specialist
Subaru of America, Inc.
Dir. of Category
Strategy - Automotive
Rocket Fuel
Marco Zuech
RJ Wicks
Tobias Wolf
Daly Yoo
Dean Zumach
Client Partner
Razorfish
Ed Williams
Vice President
Millward Brown
Jamie Williams
Account Director
Signal
Executive Director
Mindshare - Team
Detriot
Director, Website
Product
Autobytel, INC.
Lily Won
Steven Younan
Associate Comm.
Director
Saatchi & Saatchi LA
Director, PIN
J.D. Power
Michael Wong
Director, OEM
Development
TrueCar, Inc.
Marilynn Youngs
Jona Williams
VP Of Business
Development,
PivNet Agency
Kenny Williams
Tim Woo
Mark Williams
Liz Wood
Sr. Market Intelligence
Analyst
Kelley Blue Book
Media Planner
H & L Partners
VP, Programmatic
Marketing
Rocket Fuel
John Woodbury
James Zayti
Craig Williamson
Managing Director
Mediabrands
Publishing
National Manager,
Hyundai Media Planing
Innocean Worldwide
Daniel Woodford
Sarah Zeitlin
Senior Manager
Urban Science
Associate Director,
Analytics
Saatchi & Saatchi LA
Strategic Client
Manager
CARFAX
Sr. Dir. Glbl Automotive
Bus. Dvl.
J.D. Power
VP, Client Services
Epsilon
Jane Wilmoth
VP Sales - Midwest
Bankrate.com
20
Jina Yu
Senior Account
Manager
Brand Arc
Tom Zawacki
Account Director
DataXu
Account Executive
AutoGuide.com Group
Director of Sales, West
Altiscale
8
Breakout 1
1
4
Wind Down
Fuel Up
5
General Sessions
J.D. Power Donatello
Meeting
3
Room
Breakout 2
2
Bellagio
Ballroom
Stage
2
7
5
O2O
4
3
Limo Service
9
6
Internet Cafe
Charging
3
Station
7
Registration
Grand
Patio
Headshots
Fresh Popcorn
Beer Garden
Dealer.com
Cabanas
Las Vegas Boulevard
Things to visit at the AMR:
Wind Down Fuel Up Room
Parties to enjoy:
Tuesday 6:00-8:00 p.m.
Kickoff Gala
Bellagio Ballroom
sponsor:
Internet Café
Professional Headshots
Wednesday
5:15 - 8:00 p.m.
Hyde Nightclub
at the Bellagio
Networking Nightclub Party sponsors:
Fresh Popcorn Cart
Limo Service
Thursday Charging Station
2:10 - 3:30 p.m.
Farewell Beer Garden
sponsor:
Grand Patio
Flamingo Road
Grand
Ballroom 4-9
Stage
Degas J.D. Power
2
Kickoff
Gala
&
Meals
6