Now, 11 years on…

28/03/14(
…
Now, 11 years on…
1(
28/03/14(
1992 – 2004: Developing expertise in Seafood
•  Unilever Europe
Frozen Seafood for Retail
(Germany, UK)
Quality Assurance, Production, Procurement,
Supply Chain Management
Back Home!
2(
28/03/14(
Namibia
Former German colony (1884 – 1915)
Independence from South Africa 1991
Democratic Republic
Population = 2,000,000
3 people / mile2
13 ethnic groups
Main contributors to GDP:
- Mining (Uranium, Diamonds)
- Agriculture
- Fisheries
- Tourism
2005 – 2007: Hangana Seafood
Namibia
•  CEO of Fishing and Processing Company
•  1100 Employees
•  Huge challenges
3(
28/03/14(
An Irresistible Opportunity
4(
28/03/14(
2008 – 2013: Nippon Suisan,
Japan/USA
Nippon Suisan Kaisha (Nissui)
-  a vertically integrated seafood business
headquartered in Tokyo, operations in 27 countries,
making it the most international seafood company worldwide
-  Activities cover the whole supply chain, including fish farming and
fishing operations and the production of pharmaceuticals from fish oils
-  Revenue in FY 2012/13 amounted to approx. US$ 6 billion
Another Challenge
5(
28/03/14(
King & Prince Seafood
Brunswick, Georgia, USA
Bellingham
Redmond
Brunswick
6(
28/03/14(
Across Cultures
7(
28/03/14(
An Exciting Opportunity!
The Common Denominator
Honesty
Trust
Transparency
Win – Win
8(
28/03/14(
The Next Step
Collaboration
Moving out of the
Comfort Zone
to be successful
Trust
Why Collaborate?
•  The global view of customers/consumers – no
differentiation between players (“mussels from NZ”)
–  Alaska vs Norway vs New Zealand
•  The limited global influence of the NZ seafood industry
Trust Collaboration
9(
28/03/14(
Global Fisheries Production
Top 10 in 2011 – Capture Production
New Zealand
Norway
Chile
Myanmar
Japan
Russia
India
USA
Indonesia
Peru
0
5
10
15
China
20
25
30
35
40
45
50
Source: FAO Fishery Statistics
55
60
Million MT
Global Fisheries Production
Top 10 in 2011 - including Aquaculture
New Zealand
Norway
Chile
Myanmar
Japan
Russia
India
USA
Indonesia
Peru
0
5
10
15
China
20
25
30
35
40
45
Source: FAO Fishery Statistics
50
55
60
Million MT
10(
28/03/14(
Global Production 2011: Capture and Aquaculture
Rest of World
New Zealand
Source: FAO Fishery Statistics
Increasing our Share of the Global Pie
Ad
de
alu
dV
e
DIFFERENTIATE!
1.  Reduce/consolidate
Commodity
2.  Increase Efficiency
3.  Move beyond
Sustainability
4.  Build the Brand NZ
Rest of World
New Zealand
11(
28/03/14(
Increasing Efficiency through Collaboration
•  Shared fleet management
– 
– 
– 
– 
Iwi could fund new investments into fleet
Potential of moving to “New Zealand Fleet”
Focus on species / fishing areas
Promotion of innovation
•  Processing
–  Species specific, economies of scale, individual company specs
–  Innovation to promote value addition
•  Marketing
–  Commodities through single sellers
Building a New Zealand Model that all of us can be proud of!
From NZ: 46º South (“Purveyor of Fine New Zealand Seafood”)
12(
28/03/14(
NZ#King#Salmon#
13(
28/03/14(
The Global Middle Class – Good News for Seafood!
Numbers (millions) and Share (percent) of the Global Middle Class
2009
2020
2030
North America
338
18%
333
10%
322
7%
Europe
664
36%
703
22%
680
14%
Central and South America
181
10%
251
8%
313
6%
Asia Pacific
525
28%
1740
54%
3228
66%
32
2%
57
2%
107
2%
105
6%
165
5%
234
5%
1845
100%
3249
100%
4884
100%
Sub-Saharan Africa
Middle East & North Africa
World
+76%
+50%
Source: Homi Kharas, The Emerging Middle Class in
Developing Countries, OECD Development Centre, 2010
Groundfish Summary
Major Species
Million MT
12
10
9.2
9.5
Increasing competition
in commodities!
9.1
8.7
7.4
8
6
7.2 7.2
6.9 6.9
6.5 6.8 6.3 6.5 6.5 6.4 6.4 6.1
6.4
5.9 5.8
4
2
0
1995
1997
1999
2001
2003
2005
FAO
2007
2009
2011
2013
ESTIMATE
Source: until 2011 = FAO; 12 - 14 = PANELISTS / OWN ESTIMATES
Updated after Boston Council Meeting, March 2014
14(
28/03/14(
Farmed Atlantic Salmon Supply and Price Trends
‘000 MT
2001
2,100
1,800
1,500
1,200
900
600
300
0
Spot Average Euro/kg
Norway
Chile
3.52
4.66
United Kingdom
4.10
Canada
3.56
5.07
Faroe Islands
5.78
Others
Source: FAO, Kontali Analyse, GFF Panel; *Estimates; Prices for Fresh Salmon as per Fish Pool, Bergen
We would be honoured to collaborate
•  Please don’t hesitate to let me know…
–  … how Sanford can work together with individual iwi
or with iwi collectives to build a great future for our
seafood industry
–  … how we at Sanford can help you to bring these
exciting opportunities to life
15(
28/03/14(
16(