case study - Adknowledge

CASE STUDY
BEAUTY
Leaning on social media to support the introduction of the new Elnett hairspray
product line, L’Oréal Paris decided to strategically “Like Gate” its custom landing tab
within the overall Facebook page. Coupled with an online giveaway, the campaign
created awareness and buzz, along with increasing the overall Facebook fan base.
Objectives
• Showcase the Elnett Satin product line, consisting of 10 unique hairsprays
• Encourage entries to the Facebook Elnett giveaway competition
• Reach the target demographic: 25+ year-old women
• Deliver targeted fan base: 44,000 unique fans at $3.00/fan
Key Highlights
• 22% cost savings when using Sponsored Stories over Marketplace ad units
• Advanced keyword targeting: Algorithmic discoveries and connections among
retail brands, cosmetic brands and popular celebrities
• Reached key milestone of 250K fan base
Campaign Results
Cost-per-fan
$2.51
Savings from Original Insertion Order
17%
Extra Fans Gained from AdParlor Savings
8,000
Impressions
182,000,000