LA JOLLA CONCOURS D`ELEGANCE AND THE LA JOLLA MOTOR

Transcription

s p onsor b rochure
LA JOLLA CONCOURS D’ELEGANCE
AND THE LA JOLLA MOTOR CAR CLASSIC
AT T H E C O N C O U R S
World Class Cars, World Class Experience.
April 10 – 12, 2015
C ele b rating C oach b uilt C lassics o f the 3 0 ’ s and 4 0 ’ s
p resented
b y
la
jolla
historical
societ y
11th annual • LA JOLLA concours d’elegance
& The la jolla motor car classic at the concours
welcome
p resented
b y
la
jolla
historical
societ y
Founded in 1963, the La Jolla Historical
Society is a champion for La Jolla’s heritage
by discovering, collecting and preserving the
community’s historical documentation, artifacts, sites and structures.
The Society is committed to increasing the community’s awareness and
appreciation of its heritage by providing access to and interpretation of its
collection for the public and presenting educational programs for all ages.
The La Jolla Historical Society was the final stop
of the 2011 La Jolla Motor Car Classic Tour,
sponsored by Ferrari Maserati of San Diego.
The Society is a 501(c)(3) nonprofit organization with more than 800
members. The Society owns three historic buildings on the site of what
was once the estate of famous philanthropist Ellen Browning Scripps,
including the historic 1904 Wisteria Cottage, a 1909 beach cottage that
serves as the Society’s offices and public research, and the adjacent 1894
carriage house. The Society is in the final stages of a multi-million-dollar
capital campaign to raise funds to restore the historic property for public
exhibitions, educational programs, gift shop, research facilities, modern
archives storage and offices.
G I V I N G
T H E
.
B A C K
M O N A R C H
S C H O O L
P R O J E C T
The Monarch School provides an accredited
education to homeless and at-risk children,
while also caring for their basic needs such as
healthcare, food, clothing and personal hygiene. The project was formed as a
California not-for-profit corporation to fund renovations, furniture and fixtures.
This unique public school serves students in grades K-12 who have been
impacted by homelessness, providing them with an accredited education
and an after school program, as well as basic necessities such as medical
and dental care, food and clothing, hygiene kits, transportation, and family
assistance. Currently there are more than 15,870 homeless students in our
county, according to San Diego County School Districts. Monarch students live
in shelters, motels, single room occupancy housing, double- or tripled-up with
other families in small apartments, in campsites, cars, or on the streets.
2 • Presented by La Jolla Historical Society
la
jolla
cove
the jewel &
T he concours
It is fitting that when translated into Spanish, La Jolla means “the
jewel,” because La Jolla truly is the diamond of the West Coast. La
Jolla has become the embodiment of luxury, class and style in San
Diego. The chic allure of La Jolla’s avenues has drawn the finest
automobiles to this coastal town for the past ten years at the La
Jolla Concours d’Elegance and The La Jolla Motor Car Classic at
the Concours.
The La Jolla Concours d’Elegance features various types of
fine automobile gems. Past years have showcased horseless
carriages, Italian marques, British marques, Woodies, 50’s
classics, American sports cars (with a salute to GM on their 100th
anniversary), and the automobiles of Carroll Shelby. Spectators
from all over the nation come to the breathtaking shores of La Jolla
to view their favorite classics. As the La Jolla Concours d’Elegance
rolls into its eleventh year, it will be Celebrating Coachbuilt
Classics of the 30’s and 40’s. We hope once again that if diamonds
are forever, then cars are timeless.
April 10 - 12, 2015 • 3
photo credit: Rudy Vaca
Concours d’Elegance. According to Webster, “Concours” comes from the French, and
means “a crowd or confluence of things; also a park promenade.” The term conjures up
romantic visions of beautiful women in haute couture in a park-like setting surrounded by
sparkling coaches, glistening groomed horses, gorgeous flowers, champagne, fine art and
sculpture, and later, by the finest automotive art.
Man, being the perpetual competitor, has generally sought to triumph. Civilized chivalry,
combined with grandeur, became the prevailing spirit of the Concours d’Elegance.
Originating in the late 17th century, the early Concours was a leisurely social affair where
light-hearted competitions among coaches and fashions were rewarded with rosettes,
wine and champagne. As coaches and carriages segued into automobiles in the late 19th
century, the competitions became more defined. By the mid 1920s, no society season on the
French Riviera was complete without a variety of organized Concours events.
C o n c o u r s d ’ E l e g a n ce
A
Brie f
H istor y
As the romance of the Roaring 20s and the refined elegance of the 30s gave way to the
perils of world war, we find the demise of the Concours as it gave way to the bare survival
of nations. Once the free world was able to right itself and move beyond subsistence, it was
the troika of visionaries Jules Huemann, Reverend Paul Woudenberg and Loren Tryon who
in 1950 created what was to become the grandfather of all post-war Concours—Pebble
Beach.
So, what for centuries had been a European staple has become a true international
tradition. It pays homage to its French roots by its very name, and is patterned by the
defined structure of judging rules. We wish to acknowledge and thank all of our past and
present sponsors who have supported the La Jolla Historical Society in hosting such a firstclass event. The La Jolla Concours d’Elegance today gives our competitors and spectators
the opportunity to share this time-honored tradition. Enjoy!
Dr. Cy Conrad
Chief Judge
April 10 - 12, 2015 • 5
G. MICHAEL DORVILLIER
Chairman , La J olla Concours d’ elegance
The La Jolla Historical Society welcomes back Michael Dorvillier as chair of the 2015 La Jolla
Concours d’Elegance, one of the Society’s major fundraising events. A Registered Principal and
Financial Advisor with Symbio Financial Partners and LPL Financial, Michael is a passionate
antique car collector who is committed to the ongoing success of the La Jolla Concours
d’Elegance. Born and raised in San Juan, Puerto Rico, Michael moved to New Hampshire in
1979. He graduated from the University of New Hampshire in 1989 and relocated to Southern
California to start his professional career. He lives in La Jolla and is the father of two wonderful
children, Madeline and Blake.
hEATH FOX
EXECUTIVE D I R E C T O R , L A J O L L A H I S T O R I C A L S O C I E TY
Heath Fox is the Executive Director of the La Jolla Historical Society. He received an MA in
Museum Studies from the University of Leicester and a BS in Business Finance from Virginia
Tech, and is a graduate of the Getty Leadership Institute and the Harvard Business School
executive education programs. He previously served as the Deputy Director for Operations
at The Broad Art Foundation; Assistant Dean of Arts and Humanities at the University of
California, San Diego; Director of Administration at the San Diego Museum of Art; and
Associate Director of Administration at the Museum of Photographic Arts. He is a retired U.S.
Marine Corps Lieutenant Colonel.
K eith M artin
Emcee
La Jolla Concours d’Elegance and the La Jolla Historical Society are thrilled to welcome back Keith
Martin as emcee of this year’s show. “In 2012 the event raised it’s bar significantly. It has all
the requisite pieces in place to move up the ladder of nationally known concours. The setting is
spectacular, almost Pebble Beach-esque,” says Keith.
In addition to being the founder and publisher of the monthly Sports Car Market and Corvette
Market magazines, Martin’s columns on collecting and reviewing of exotic cars have appeared in
The New York Times, Automobile, AutoWeek, Road & Track and other publications. His Keith Martin
on Collecting series, published by Motorbooks International, includes books on Ferrari, Jaguar, Alfa
Romeo, Porsche, Austin-Healey, MG and Triumph, as well as two editions of Keith Martin’s Guide to
Car Collecting.
In 2011, Martin and eBay Motors released a proprietary web-based value-tracking tool, the
Collector Car Price Tracker, the first real-time collector car price guide in the world. On television,
Martin’s most recent show is What’s My Car Worth, now showing on the Velocity channel (formerly
Discovery HD Theater). For eleven years, he was an analyst at the Barrett-Jackson auction for Speed
Channel. Known for his incisive knowledge of collector cars coupled with a warm sense of humor,
Martin is the morning host for the Pebble Beach Concours d’Elegance, emcee of Concourse Italiano
and the Keels and Wheels Concours in Houston, and the co-emcee, along with Edward Herrmann,
of the Kirkland Concours, in Washington.
scott jaco b s
Poster A rtist
The Harley-Davidson or classic collectible car stands proud with the sun reflecting in its polished chrome.
Every detail is perfection, right down to the reflections. Admirers are often surprised to discover that
the image before them is not a photograph, but a Scott Jacobs painting. In 1993, Scott became the
first officially licensed Harley-Davidson artist and still proudly holds that honor. Added to that list are:
Chevrolet, Ford, Mattel, Marilyn Monroe Estates and Elvis Presley Enterprises.
Scott began his career in art, not with his painting, but by buying a failing gallery at 19 with money he
had saved from working odd jobs. At 21, Scott had the cash and customer base to open Reflections On
Canvas Gallery in Westfield, N.J., a gallery that met with much success. Scott’s images can be seen on
a variety of objects from limited editions graphics to Franklin Mint Collector plates, coffee mugs, beach
towels, clocks and many others. 2010 saw the release of his second book, The Art of Scott Jacobs The Complete Works.
April 10 - 12, 2015 • 7
D r . C y C onrad
Chie f J udge
Dr. Cy Conrad has been judging concours for approximately 47 years, the last 37 years as Chief
Judge, at many different shows. In 2012 he was invited to judge at the Pebble Beach Concours
d’Elegance. Initially, Dr. Conrad served as the Chief Judge for the Deer Park Concours. His
reputation led to being invited to serve as the Chief Judge for Palm Springs, Palm Desert, Rancho
Mirage, San Diego Auto Museum, Le Cercle (Los Angeles/Beverly Hills), Rancho Santa Fe, visiting
guest Chief Judge for the Bentley Drivers Club Concours in London, England, Del Mar, and the La
Jolla Motor Car Classic (now the La Jolla Concours d’Elegance). Further, he was a guest seminar
presenter and Chief Judge for the Reno (Nevada) Hot August Nights for several years.
Dr. Conrad has authored articles on concours and judging for several magazines including a
column entitled “Conrad’s Comments” for Collector Car News; articles for Auto Afficiado, the
Bentley Drivers Club Newsletter; The Rolls-Royce Owners Club and Silver Coast News. In addition,
he has created & presented Judging Seminars and Pre-Judging Seminars on Concours judging.
Dr. Conrad has written a Concours judging handbook that has been fully embraced by Concours
judges everywhere, including Ed Gilbertson of the Pebble Beach Concours.
E d G il b ertson
Honorary Chief Judge
The La Jolla Concours d’Elegance is honored to have Ed Gilbertson return as our Honorary Chief
Judge for the fourth year in a row. Ed Gilbertson has been the Chief Judge for the Pebble Beach
Concours d’Elegance since 1999. He previously served as our Ferrari Chief Class Judge for 16
years.
Mr. Gilbertson has been actively involved in concours judging for 37 years and is a noted
authority on judging procedures, proper preservation, and correct restoration. He is also Chief
Judge for the Palm Beach Cavallino Classic and the Legend of the Motorcycle International
Concours and Chief Judge Emeritus of the Ferrari Club of America. He was Honorary Chief
Judge for the 60th Anniversary of Ferrari in Maranello, Italy, and Chief Judge for the famed
FF40 show in Brussels, among many others.
He is the Founder and Chairman Emeritus of the International Advisory Council for Preservation
of the Ferrari Automobile (IAC/PFA) and is a Contributing Editor for Cavallino, the international
Ferrari magazine. He also co-authored a book on the Ferrari Spyder California. He has served
as regional director of the Ferrari Club of America, as president of the Ferrari Owners Club, and
is a member of many other car clubs.
DEMOGRAPHICS
CAR OWNERSHIP
Our average exhibitor
owns 9 automobiles:
• 3 collector cars
• 3 historic race cars
• 3 street/family cars
• 51% maintain one or more
collector car insurance policies
• 40% plan to buy a new race or
collector car in the coming year
P E RSONAL
collector cars owned
• 44% European Sports/GT
• 24% American Sports/GT
Muscle Car
• 17% Classic/Touring
• 12% Prewar
family cars owned
• 26% Luxury/High
Performance Sedan
• 25.2% SUV
• 22.3% Sports Car
• 19.4% Pickup/Van
• 4.4% Exotic Car
I N C OME
•Average Household is over
$205,000
GARAGE SPACES
EVENT PARTICIPATION
Our average exhibitor has
storage facilities / garage
space for NINE vehicles at
several locations
• 20,000 people (approx.) attend the La Jolla Concours d’ Elegance and the La Jolla Motor Car Classic
at the Cove
• 98% have, on average, a 4-car garage at their primary residence
• 28% have, on average, a 5-car
garage at a secondary residence
• 64% exhibit their cars at concours
& classic car shows
• 17% participate in touring rallies
• 31% have, on average, an 11-car
storage facility elsewhere
TRAVEL
SPENDI NG
•Number of Vehicles Per Household
•Travel Time to Work
41.29%
30.13% - Travel Time Less than 15 Min 2 Vehicles 3 Vehicles 13.99%
48.73% - Travel Time 15-29 Min
Of Households over $205,000 per year, 17.21% - Travel Time 30-59 Min
This is one of the wealthiest
60% have income of $100,000 to
neighborhoods in the United States.
$500,000
•Mode of Transportation
85.72% Married Family Household
Residents are older, married couples,
73.83% - Personal Vehicle
and cosmopolitan. They drive luxury cars
10% have an income in excess of
•Home Ownership
and visit museums.
$500,000/yr
•Business
&
Vacation
Travel
61% Owner Occupied
30% travel more than 21 days per
They rank highest on most consumer
•Average net worth exceeds
year on business
•Median Housing Price: $1,285,000
expenditures with families being married
45% travel more than 21 days per
24.99% - Valued $500,000-$749,999 $2 million
couples in their peak earning years. This
year for pleasure
28.50% - Valued $750,000-$999,999 45% net worth of $1-$4 million
highly educated type is the top-ranked
45% purchase more than 21 days per group for investments, drinking wine,
23.18% - Valued More than $1,000,000 15% net worth of $4-$10 million+
and invest in collections such as fine
year of hotel accommodations
watches, motorcycles scale models,
•Education
fine art, antiques and automotive art to
34.31% Completed Bachelors Degree
name a few.
35.56% Completed Graduate Degree
•Age:
20% - 25 to 39 Years Old 30% - 40 to 64 Years Old
19% - 65 Years Old or Over La Jolla residents
are in the
Top One Percent
economically
April 10 - 12, 2015 • 9
2 0 1 5 s p onsorshi p menu
TITLE SPONSORSHIP
$75,000
PRESENTING SPONSORSHIP
PREMIER SPONSORSHIP
$35,000
$15,000 2 Available!
See additional pages for the following sponsorships:
VIP HOSPITALITY AREA SPONSORSHIP $20,000
RESTORER SPONSORSHIP $15,000
CAR DEALERSHIP SPONSORSHIP $15,000
FRIDAY NIGHT ROLLS-ROYCE MOTOR CARS CONTEMPORARY CLASSIC COCKTAIL PARTY
MOTOR CAR CLASSIC SPONSORSHIP $15,000
MOTOR TOUR SPONSORSHIP $15,000
DRIVE & RIDE SPONSORSHIP $15,000
SATURDAY EVENING VIP RECEPTION SPONSORSHIP $15,000
SUNDAY VIP RECEPTION SPONSORSHIP $10,000
MAIN STAGE SPONSORSHIP $10,000
TROPHY SPONSORSHIP $10,000
JUDGES SPONSORSHIP $10,000
MOTORCYCLE CLASS SPONSORSHIP $5,000
VALET SPONSORSHIP $5,000
EMCEE SPONSORSHIP $5,000
ON-LINE TICKET SPONSORSHIP $5,000
TECHNOLOGY SPONSORSHIP $5,000
MOTOR TOUR LUNCH SPONSORSHIP $5,000
VIP HOSPITALITY SUITE $4,900 | 12 AVAILABLE
PLATINUM EVENT SPONSORSHIP $3,500 | 6 AVAILABLE
PHOTOGRAPHY SPONSORSHIP $2,500
MOTOR TOUR BREAKFAST SPONSORSHIP $2,500
MOTOR TOUR GIFT SPONSORSHIP $2,500
CAR GIVE-AWAY SPONSORSHIP In-Kind
HOTEL PARTNERS In-Kind
1 0 • Presented by La Jolla Historical Society
$15,000
T itle S p onsorshi p
Branding O p p ortunities – $75,000 (One available)
Advertising
Display/Signage
yy 10’ x 10’ exhibit booth at
premier location and space to
display 3 vehicles
yy Banner in Exhibit Area
yy Main entrance
yy Feature position on all signage listing multiple sponsors
yy Ticket booth
yy Truss arches
yy Towers
yy VIP area
yy La Jolla Concours d’Elegance
yy La Jolla Motor Car Classic
yy Main Stage Banner
Logo Recognition
yy Top tier logo placement
yy LED screen on main stage
yy Champagne glasses for Sunday VIP
yy Water bottle in each vehicle
yy Car placards
yy Tour and Concours ribbons
yy Event ticket
yy Flyers and posters
yy Confirmation and welcome emails to registrants
yy Credentials
yy Banner ad/link on LaJollaConcours.com home page
yy Full page ad in the program in inside front or inside back cover
yy Two TV spots promoting the La Jolla Concours, dates TBD
yy Present “Best in Show” award
yy Thirty, 15-second radio commercials
yy 3” x 3” ad on the click-and-print on-line ticket
yy Two email blasts with your ad and choice of message
yy Company logo in most Concours advertisements in magazines such as, but not limited to:
• Sports Car Market
• Hemmings Motor News
• Finish Line Magazine (Petersen Museum)
• Bulletin (Classic Car Club newsletter)
• Ranch & Coast Magazine
• Riviera Magazine
• S D Suburban News, La Jolla Light, Del Mar Times, Rancho Santa Fe
Record, Carmel Valley Leader, Solana Beach Sun, Rancho Santa Fe
Review, Del Mar Village Voice, and Carmel Valley News
VIP Receptions | MOTOR TOUR | concours
yy Logo on the reception invitation to all sponsors, media and car entrants
yy 10 tickets to the Friday Night Rolls-Royce Motor Cars Contemporary Classic Cocktail Party
yy 20 tickets to the exclusive Saturday evening VIP reception
yy 20 General Admission tickets to Sunday, La Jolla Concours d’Elegance
yy Opportunity to address the crowd at the reception and Motor Tour lunch
yy Company logo incorporated on the window decals for each tour entrant
yy 4 car entries in the Motor Tour which includes 1 passenger per car entry
yy Feature promotional products or materials in goodie bags
yy 10’ x 20’ VIP Hospitality Lounge
•
•
•
40 Hospitality Suite passes - includes entrance to the Concours (additional tickets at pre-event pricing may be added)
Bottle service to include vodka, wine, beer and champagne in the VIP hospitality lounge
Mediterranean catering package for 40
yy 12 staff credentials
yy First right of refusal for the 2016 La Jolla Concours d’Elegance Title Sponsorship
April 10 - 12, 2015 • 1 1
b ene f iting the
la jolla historical societ y and the monarch school
April 10 - 12, 2015 • 1 3
P R E S E n T I N G S p onsor
Branding Opportunities – $ 35,000 (One available)
Display/Signage
Advertising
yy 10’ x 10’ exhibit booth at premier location and space to
display 2 vehicles
yy Main entrance
yy Ticket booth
yy Truss arches
yy Towers
yy VIP area
Logo Recognition
yy First tier logo recognition
yy Car placards
yy Credentials
yy Full page ad in the program
yy One TV spot promoting the La Jolla Concours, dates TBD
yy Present “Reserved Best in Show” award
yy One email blast with your ad and choice of message
yy Company logo in most Concours advertisements in magazines such
as, but not limited to:
• S D Suburban News, La Jolla Light, Del Mar Times, Rancho Santa
Fe Record, Carmel Valley Leader, Solana Beach Sun, Rancho
Santa Fe Review, Del Mar Village Voice, and Carmel Valley News
VIP ReceptionS | MOTOR TOUR | Concours
yy Logo on the reception invitation to all sponsors, media and car entrants
yy 2 car entries in the Motor Tour which includes 1 passenger per car entry
yy 10’ x 20’ VIP Hospitality Suite
• 40 Hospitality Suite passes - includes entrance to the Concours (additional tickets at pre-event pricing may be added)
• Bottle service to include vodka, wine, beer and champagne in the VIP hospitality lounge
• Mediterranean catering package for 40
p remier S p onsor
Branding O p p ortunities – $15,000 (three available)
Display/Signage
Advertising
yy 10’ x 20’ exhibit booth at premier location with a courtyard and space to display 2 vehicles (Opportunity to bring in outside catering however, no outside alcohol may be brought in)
yy Main entrance
yy Truss arches
yy Towers
yy VIP area
Logo Recognition
yy Second tier logo recognition
yy Full page ad in the program
yy Present “Specialty” award
yy One email blast with your ad and choice of message
yy Company logo in most Concours advertisements in magazines
such as, but not limited to:
• S D Suburban News, La Jolla Light, Del Mar Times, Rancho
Santa Fe Record, Carmel Valley Leader, Solana Beach Sun
Rancho Santa Fe Review, Del Mar Village Voice, Carmel Valley
News
yy Listing below title and presenting sponsors on
pre-event press releases
VIP ReceptionS | MOTOR TOUR | concours
yy Logo on the reception invitation to all sponsors, media, and car entrants
yy 1 car entry in the Motor Tour which includes 1 passenger per car entry
yy 20 VIP passes to Sunday, La Jolla Concours d’ Elegance, to include complimentary food and beverage
April 10 - 12, 2015 • 1 5
media o p p ortunities
In the past, the La Jolla Concours d’Elegance has attracted the attention of a significant number of local
and national media outlets, and we expect to continue receiving this level of publicity. Following are several
examples of last year’s extensive media coverage:
TELEVISION
yy “On-Air” Promotions from Channels 9, 5, 8 and 7
yy KUSI Channel 9 (3 spots)
yy FOX 5
yy KFMB/CBS Channel 8
yy NBC Channel 7
Day of Coverage
yy KUSI Channel 9 and NBC 7
yy Finish Line Magazine – (2) Full Page 4C, Winter/Spring Issues
yy Hagerty Car Collector – (1) Full Page 4C, Spring Edition
yy La Jolla Light – (1) Full Page 4C, April 3rd, 2014
yy Old Cars Weekly – (1) Full Page, March 13th, 2014
yy Pacific San Diego Magazine – 1) Full Page 4C, April Issue
yy Ranch and Coast Magazine – (1) Full Page 4C, April Issue, Editorial Inclusion
yy Rancho Santa Fe Record – (1) Full Page 4C, April 3rd, 2014
yy San Diego Home/Garden – (1) Full Page 4C, March Issue, Editorial Inclusion April Issue
RADIO COVERAGE
yy San Diego Magazine – (1) Full Page 4C, April Issue
yy Easy 98.1, KSON, XTRA, KOGO, and KGB
yy Solana Beach Sun – (1) Full Page 4C, April 3rd, 2014
COLLATERAL MATERIALS
yy Calendar Notice
yy Press Release featuring Concours events
yy Press Release featuring top Concours automobiles
yy Media Alert
yy Event Posters
yy Event Flyers
yy Event Tickets
PRINT ADVERTISEMENTS
yy Sports Car Market – (2) Full Page 4C, February & April Issues
yy Sports Car Market – Concours & Events Guide Supplement - (1) Full Page 4C, March Issues
yy U~T Night&Day – (1) Full Page 4C, April 10th
Editorial Features in Print & Online
yy 101 Things To Do San Diego – Article, event breakdown, photos, gallery and
graphics
yy 365 San Diego – Article with event details
yy Alfa Romeo Owners Club USA – Event calendar listing
yy American Car Collector – (1) Full Page 4C, March Issue
yy Auto Classic – Event listing, video, map and graphic
yy Carmel Valley News – (1) Full Page 4C, April 3rd, 2014
yy Black Top Rebels – Event listing with details and link to website
yy Del Mar Times – (1) Full Page 4C, April 3rd, 2014
yy California Car Clubs Santa Anita A’s – Event featured in newsletter April
2014
yy Dream Villager/ Dream HomesSan Diego – (2) Page Spread 4C Advertisement & Editorial Coverage in April Issue. Event featured on cover page of Dream Villager.
yy Fine Magazine – (1) Full Page 4C, April Issue
yy Carmel Valley News – Event featured in article
yy Cars and Parts – Article and photo
yy Carshow HQ – Event calendar listing
yy Casa Paloma – Event breakdown of weekend events with map
yy Central Coast British Car Club – Event listing
yy Hemmings Blog – Large color photo with article, photo gallery, video, and
subscriber comments
yy Classic Car Club – Event listing with link to page
yy J.A.G. The Worlds Oldest Jaguar Club – Meet up event calendar listing
yy Classic Car Club of America Southern Region – Event listing in calendar yy Just a Car Guy – Article and graphics
yy KOGO – Event contest giveaway for tickets
yy Classic Cars – Article with photos
yy Classic Motorcycles – Listing for upcoming bike events
yy KPBS – Article with logo and video
yy Classic Showcase – Event feature with photos and graphics
yy KPBS – Calendar listing with photo
yy Classic Vintage Cars UK – Event article and video
yy KSON – Event listing with link to page and map to event
yy Concours Dates – Full calendar listing with photo
yy La Jolla Blue Book – Event featured in calendar listing for San Diego Events
yy Concours Dates – Calendar listing, photo gallery, and article
yy La Jolla Blogs – Event listing and description with link to page
yy Corvettes of San Diego – Event calendar listing
yy La Jolla by the Sea – Information and photo
yy Cruise 4 Kids – Event information, graphic and video
yy La Jolla by the Sea – Concours and Rolls-Royce Contemporary Classic Cocktail
Party Event Listings
yy Del Mar Times – Event featured in article
yy Dream Villager – Event article in magazine
yy Dream Villager – Event photo with link to article on homepage
yy Drive with Dave – Event listing with link to website
yy Easy 98.1 – Article, logo and photo
yy Estancia La Jolla – Event featured in calendar
yy La Jolla Historical Society – Event listing
yy La Jolla Inn – Event listing with link to website
yy La Jolla Light – Event featured in article
yy La Jolla Light – Large color photo with article
yy La Jolla Light – Listing and link in outdoor events
yy Estate Wedding & Events – Article on events and photos
yy La Jolla Light – Event listing with detailed article on weekend breakdown of
events for La Jolla Concours d’Elegance
yy Event Crazy – Article, photo and map with link to page
yy La Jolla San Diego Homes – Article with photos
yy EventChiladas – Event listing with map and photo
yy La Jolla San Diego Homes – Article “La Jolla VIP Weekend of Elegance”
yy Exotic Spotter – Photos and comments
yy La Jolla Travel Information – Article with multiple photos and map
yy Expert Agent Real Estate – Article and photo
yy Maserati.net – Event calendar listing with details
yy Flying Dutchman Company – Information with photo in “Events”
yy McMullen Group, Inc. – Event calendar listing and photo
yy GoBop – Event calendar listing with photo
yy Meet Up – Article, event listing, link to page and viewer comments
yy Gonna Happen – Event calendar listing with logo
yy Mercedes Benz Club America – Event listed in “Star Bulletin” newsletter
yy Greyston Hotels – Event calendar listing with map
yy MW Restoration – Featured in event calendar
yy Heart Best Classic Chevys – Event calendar listings
April 10 - 12, 2015 • 1 7
Editorial Features in Print & Online CONT’D
yy Skabrat – Article with photos
yy NBC Los Angeles – Article “Posh Wheels: La Jolla Concours D’Elegance”
featured in Worth The Drive with photo
yy Skinny Option – Event information and photos
yy NBC San Diego – Article with photo and video of event
yy NBC San Diego – Event listing with photo and details
yy Sports Car Market – Detailed article of the whole weekend with photos and
link to page in “Keith’s Blog: La Jolla Takes it Up a Notch”
yy NorCal Chevelles – Event calendar listing
yy Sports Car Market – Calendar listing in Concours Guide
yy North County Sun – Event information, logo and details
yy Symbolic La Jolla – Graphic with brief description
yy Octane Magazine – Event listing in calendar section with full color photo
yy Taste of California – Event calendar listing
yy Old Cars Weekly – Event listing for Call of Entries
yy The Coast News – Article “Concours d’Elegance brings the best in autos”
yy Only American Girl – Event listing for Motor Tour and video
yy The Gellens – Event information and photo featured on blog “News”
yy Pacific San Diego – Event listing with prices and link to page
yy The Rancho Santa Fe News – Article “Concours d’Elegance brings the best in
autos”
yy Panerai Central – Article and photos
yy Panerai Watch – Article and photos
yy Personalized Auto Haus – Event calendar listing
yy Ranch & Coast Magazine – Article and photo
yy Saddle Back – Event calendar listing
yy Sally’s 52 – Article and photos
yy San Diego CityBeat – Event listing with details and map
yy SoCal Paint Works – Featured listing on calendar
yy The San Diego Coast – Event listing for Saturday Evening VIP Reception
yy The Sports Coupe – Event calendar listing with photo
yy Title Advantage – Event listing for Saturday Evening VIP Reception
yy Time Zone – Photo gallery and event information
yy UT San Diego – Article with photo and link to video interview with G. Michael
Dorvillier
yy San Diego Downtown News – Event featured in April events’ calendar
yy UT San Diego – Article “La Jolla Concours Motor Tour an exclusive experience”
with photos
yy San Diego Coastal Life – Article with event listing, photo and link to page
yy Valve Chatter – Event calendar listing in newsletter
yy San Diego Event Guide – Event calendar listing
yy Views of La Jolla – Article with photos in “What’s Happening”
yy San Diego Home and Garden – Article with photo of flyer and link to page
yy Vintage Motorsports – Event calendar listing
yy San Diego Home/Garden – Feature local car collector in SDHGL’s
yy XTRA Sports – Event contest for tickets
yy (SD Life profile) April issue
yy Xtra Sports 1360 – Event listing, event logo, article and link to page
yy San Diego Magazine – Event listing and article
yy San Diego Reader – Event calendar listing with logo
yy San Diego Reader – Event photo and listing
yy SanDiego.org – Large color photo with details and link to website
yy San Diego.org – Event calendar listing with logo
yy San Diego Visitor’s Guide – Event calendar listing
yy Scott Jacobs Studio – Event calendar listing
yy San Diego Eventful – Article with information and details
yy SD Car Watcher – Event information and photos
yy SD News – Full page article “La Jolla’s Concours d’Elegance slated to hit the
road again” with photo
yy SD Rock Church – Article and photo
Online Promotions
yy 101 Things To Do San Diego
Personalized landing page, 7 day home page scrolling banner ad on
101sandiego.com, Social media postings, promotions prior and during events,
online event calendar listings and inclusion in e-newsletter.
yy La Jolla Blue Book
Dedicated profile page under visitor information category; social media
support via Facebook, Twitter, LinkedIn & Google+; two articles on the La Jolla
Blue Book blog; calendar event listing and a web banner on the home page
starting Monday, April 7th-Sunday, April 13
yy La Jolla Village Merchants Association
Banner ad on homepage, event featured with article, photos and information
on calendar section
yy Ranch & Coast Magazine
Digital advertising during March & thru event date: Two (2) Web site Towers ads standard placements and Editorial piece to run online on R&C’s Web site
Social Media
yy La Jolla Concours d’Elegance Facebook Page - posts daily
yy McFarlane Promotions, Inc Facebook and Twitter Page - posts daily
yy San Diego Home/Garden
LJCDE Event Listings on www.sandiegohomegarden.com for one (1) month prior to event. Includes image + hyperlink to LJCDE’s registration site – post on 3/11/14. LJCDE ’14 post-coverage in SDHGL’s On the Scene (print and online) society pages; LJCDE ’14 video recap on website for one (1) full year.
yy San Diego Home/Garden promote LJCDE on all of SDHGL social media outlets, including Facebook, Twitter and Pinterest leading up to the event
yy Sports Car Market
(2) banner ads on website 728 px x 90 px & 250 px x 250 px
Photo Galleries
yy Ranch & Coast Magazine to promo with a minimum of 3 each Facebook & Twitter posts
yy U~T San Diego
yy Active Rain - http://activerain.trulia.com/blogsview/4375526/2014-la-jolla Skin/takeover web banners featured on March 31st-April 11th. Entertainment concours-d-elegance-car-show-photo-and-video-highlights
Newsletter Big Box on April 11th. DiscoverSD.com Big Box on March 31st-April yy CJ Charles Jewelers - http://www.cjcharles.com/blog/panerai-and-la-jolla 11th. DiscoverSD.com Leader Board on March 31st-April 11th.
concours-delegance-2014/
Email Blasts
yy DiscoverSD.com - http://www.discoversd.com/photos/galleries/2014/
apr/14/41314-la-jolla-concours-delegance/
yy Xtra Sports 1360 – Event listing, event logo, article and link to page American
Car Collector (2) event listings in American Car Collector newsletters. Newsyy GT Spirit - http://www.gtspirit.com/2014/04/20/gallery-la-jolla-concoursletters get posted to Facebook automatically.
delegance-2014/
yy Classic Showcase – Event graphics, information and photos featured in yy La Jolla Blue Book - http://www.lajollabluebook.com/blog/
Spring 2014 newsletter
yy Hagerty Car Collector Insurance – Event featured in email blasts to members
yy Hemmings Motor News – Event featured in February online newsletter to members
yy Just My Ticket – Featured inclusion in “Fun Things to Do This Weekend” sent
to 17k+ subscribers
yy La Jolla Village Merchants Association – Event featured in email blasts to members
yy SoCal Beaches Blog - http://www.socalbeachesblog.com/2014/04/16/2014-lajolla-concours-d-elegance-car-show-photo-gallery/
yy South Bay Autohaus - http://www.autohaussouthbay.com/blog/2014-la-jollaconcours-delegance/
yy Sports Car Market – Keith Martin’s Photo Album - https://www.facebook.com/
media/set/?set=a.10201280747975299&type=1&l=936e8fe79f
yy McFarlane Promotions – Multiple email blasts to 12k+ subscribers
yy Symbolic La Jolla Blog - http://symboliclajolla.blogspot.com/2014/04/la-jollaconcours-delegance-2014.html
yy Ranch and Coast Magazine – Top billing in one R&C email newsletter to
12,000+ subscribers
yy Vida Latina San Diego - http://www.vidalatinasd.com/photos/galleries/2014/
apr/13/concours-delegance-2014/
yy San Diego Home/Garden – Four SDHGL weekly eClub newsletter sponsorship banner tiles sends twice in March and twice in April with premium positioning
yy San Diego Magazine – Banner ad inclusion, event name in subject line and
calendar listing
yy Secret Car Club – Inclusion in multiple email blasts to subscribers
yy Sports Car Market – (2) event listings in Sports Car Market newsletters.
Newsletters get posted to Facebook automatically.
yy Yelp – Sponsor of Weekly Yelp Email Blast to over 130k+ subscribers
April 10 - 12, 2015 • 1 9
Videos
yy La Jolla Concours D’Elegance, 13 - IV -2014, III - http://www.youtube.com/
watch?v=gzYY7ze6Vf8
yy NBC San Diego - http://www.nbcsandiego.com/on-air/as-seen-on/Elena6A0411_San-Diego-254913901.html?akmobile=o&nms=y
yy SoCal Beaches Magazine - http://www.youtube.com/watch?v=75UQzFR4xXo
yy Ruy Machado - http://vimeo.com/92257643
yy sandiego.org/press/press-releases/2012/san-diego-2013-calendar-of-events.
aspx
yy pacificsandiego.com/2013/03/25/april-calendar-of-events/
yy www.wpxi.com/events/detail/2899249/
yy sandiego6.com/san-diego-living/this-week/thursday/La-Jolla-Concours-
dElegance--201102971.html?fwcc=1&fwcl=1&fwl&m=y&smobile=y
yy lajollabythesea.com/calendar?month=4&year2013
yy vintagereplicar.com/2013-la-jolla-concours-de-elegance-photos/2013-04-07
-13-20-05/
yy restaurant.blogm4u.com/2013/01/10/win-a-vip-package-to-la-jolla-
concours-delegance/
yy plus.google.com/117159107146394146114/posts/8i3TXQEeDBt
yy sdentertainer.com/arts/events/ninth-annual-la-jolla-concours-delegance-at-
the-cove/
photo credit: Rudy Vaca
April 10 - 12, 2015 • 2 1
C ele b rating C oach b uilt C lassics o f the 3 0 ’ s and 4 0 ’ s
v e n u
ve n u e
LA JOLLA CONCOURS D’ELEGANCE
AND THE LA JOLLA MOTOR CAR CLASSIC
AT T H E C O N C O U R S
April 10–12, 2015
lajollaconcours.com
reach
southern
cali f ornia ’ s
C r è me de la cr è me
We make it easy to reach the best prospects for luxury goods and
services such as exotic cars, real estate and financial services,
as well as luxury travel and entertainment. Target the crème de la
crème, up close, in person, at the eleventh annual La Jolla Concours
d’Elegance and The La Jolla Motor Car Classic at the Concours from
Friday, April 10 through Sunday, April 12, 2015. This event draws the
most sophisticated audience from San Diego and surrounding areas,
as well as across the nation.
Have an exhibit in a prime location at one of the most beautiful
venues in the world. Reach vehicle exhibitors and guests through
our mailings, in our literature, on our website (where we can link to
yours), signage at partner events and in our media advertising.
Support this premier festival in one of the world’s most prestigious
communities, build brand recognition and earn goodwill within
the community and throughout the region. Proceeds support the
Monarch School for Homeless Children and the La Jolla Historical
Society. Best of all, by getting involved now, you’ll be guaranteed a
place in the event for future years as it grows to become one of the
leading attractions of its kind.
Design & Printing Provided by LPL Financial
For further information: phone [619] 233-5008 • fax [619] 233-0898 • LaJollaConcours.com

LA JOLLA CONCOURS D`ELEGANCE AND THE LA JOLLA MOTOR

Transcription

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