l u x e n t e r

Transcription

l u x e n t e r

luxenter
Yakuba Collection
1
SHOWBOOK PVRE.indd 1
09/10/2015 12:58:39
Edurne Collection
Pide un deseo...
Silver
Happy Gems
Make a Wish
09/10/2015 12:58:56
¡Welcome Edurne¡
Edurne is the new face of Luxenter.
The Spanish singer is going to be our
ambassadress; she is going to represent
the brand both in public events and the
advertising campaigns.
0DAEOPDAłNOPļB=?AKBPDA?KIL=JU=HKJC
EPO UA=NO KB DEOPKNU 2J@KQ>PA@HU ODA
LANBA?PHU ?KILHAIAJPO )QTAJPAN EI=CA
Momentos para brillar
Its Time to Shine
PD=JGOPKDANLANOKJ=HEPU=J@?D=NEOI=
The singer has collaborated in the creation
of one collection of jewels inspired on the
OP=CAHECDPEJC2JEMQALEA?AOEJOLENA@=P
PDA O=IA PEIA KJ @AHECDPBQH ?KHKNO PD=P
garnish her gigs and the power of her
glamorous voice.
IKJC=HHPDAOAFASAHOEPEO=>ECLHA=OQNA
PKLNAOAJPļ6(2?KHHA?PEKJSDANAPDA
AOOAJ?A KB KQN HEJAOġ 0EHRAN $),4&+$
1&*"*("4&0%%--6$"*0=J@
#/& =NA LANBA?PHU NALNAOAJPA@ >U PDA
OPNAJCPDPDAAJANCUPDAAHAC=J?A=J@PDA
sophistication of our new ambassadress.
África
09/10/2015 12:59:07
09/10/2015 12:59:21
ÍNDICE
Edurne KHHA?PEKJ
pág. 4
Silver KHHA?PEKJ
pág. 8
*KIAJPKOL=N=>NEHH=N KHHA?PEKJ
pág. 30
&PO1EIAPK0DEJA
-E@AQJ@AOAK KHHA?PEKJ
pág. 50
*=GA=4EOD
%=LLU$AIO KHHA?PEKJ
pág. 70
África KHHA?PEKJ
pág. 82
D=EJO
pág.106
=NJ@$QE@AO0AHHEJC@RE?AO
09/10/2015 12:59:33
Edurne for l u x e n t e r
Yakuba Collection
"RANUR=HQAKB)QTAJPANOQ?D=O>A=QPU=J@>NECDPJAOO
are all combined with the strength and talent of Edurne
in order to create the perfect set for the new season
QPQIJ4EJPAN
ļ"@QNJA BKN )QTAJPAN ?KJP=EJO RKHQIEJKQO NEJCO
earrings and pendants covered with zircons of different
?KHKNO=J@OEVAO,JAOAPKBFASAHOSDE?DNAŃA?PPDA
OAJOQ=H=J@AHAC=JPOPUHAPD=P@AO?NE>AODANLANBA?PHU
6
09/10/2015 12:59:36
7
09/10/2015 12:59:39
Silver
3
1
2
5
4
6
14
7
8
9
15
10
11
12
13
16
1/2. PQ009R02/EQ028R02
Pink/sapphire Cz 65/55€
3/4. PQ009Y30/EQ028Y30
5/6. PQ009R06/EQ028R06
7. EQ027Y30
Gold/esmerald Cz 65/55€
Pink/Ruby Cz
65/55€
Gold /esmerald Cz
9. EQ027R02
Pink/sappire Cz
13. Q2011R20
Pink/Multicolor Cz
139€
159€
10. Q2012R02
Pink/sappire Cz
14. BQ001R02
Pink/sappire Cz
45€
75€
139€
8. EQ027R06
Pink/Ruby Cz
139€
11. Q2012R06
Pink/Ruby Cz
45€
12. Q2012Y30
Gold/esmerald Cz
45€
15. BQ001R06
Pink/Ruby Cz
75€
16. BQ001Y30
Gold/esmerald Cz
75€
8
09/10/2015 12:59:46
Silver
1
3
2
4
6
5
7
8
10
1. PT027R06
Pink plated/Ruby Cz
9
11
99,9€
2. PT02701
Black Cz
99,9€
5. ET07601
Black Cz
55€
6. ET07615
Champagne Cz
55€
7. ET077R06
PInk plated/Ruby Cz
139€
8. EQ033R01
Black Cz
129€
9. ET07715
Champagne Cz
139€
10. T2059R06
Pink plated/Ruby Cz
279€
11. T205901
Black Cz
279€
12. T205915
Champagne Cz
279€
3. PT02715
Champagne Cz
12
99,9€
4. ET076R06
Pink plated/Ruby Cz
A
55€
A 10
09/10/2015 12:59:48
10
09/10/2015 13:00:00
Silver
Yakuba Collection
Design and continuous search of excellence are the
AOOAJ?AKBļ0EHRAN)QTAJPAN
.
1DA JAS ?NA=PEKJO I=@A EJ OEHRAN SEPD OAIELNA?EKQO
OPKJAO =J@ DU@NKPDANI=H MQ=NPV =NA PDA >AOP LNKLKO=HO
KB PDA >N=J@ &PO @AOECJO ?KI>EJA FASAHO KB ?H=OOE?
EJOLEN=PEKJ SEPD KR=H BKNIO =J@ OHEI HEJAO SEPD LEA?AO
SDE?DBKHHKSJASPNAJ@OHKKGEJCPKO=PEOBUPDAHEGAOKBPDA
sophisticated woman.
"=?DFASAHEO?D=N=?PANEVA@>UPDALNAOPECA=J@PDA?=NA
EJ EPO LNK?AOO KB ?NA=PEKJ SDE?D OP=NPO SEPD PDA OPQ@U KB
each gem in order to inspire an exclusive and meticulous
@AOECJ&Jļ0EHRAN)QTAJPANARANUFASAHEOQJEMQAĢPDAEN
>A=QPUEONAŃA?PA@EJPDA?KI>EJ=PEKJKBPDAOPKJAOSDE?D
BKNIPDAENOPUHEODHEJAO
ļ0EHRAN )QTAJPAN EO PDA LANBA?P AT?QOA BKN PDA >N=J@ PK
keep adapting the current aesthetic on the jewels design.
11
11
09/10/2015 13:00:12
Silver
Dalal · Silver
5
1
2
6
7
3
4
8
1. NK006R705
Pink Gold p./Labradorite 215€
2. EK034R705
Pink Gold p./Labradorite
269€
3. EK033R705
4. K2025R705
Pink Gold p./Labradorite 139€ Pink Gold p./Labradorite 149€
5. NK006R901
Pink Gold p./Onyx
8433
6. EK034R901
Pink Gold p./Onyx
8433
239€
7. EK033R901
Pink Gold p./Onyx
8433
195€
8. K2025R901
129€ Pink Gold p./Onyx
8433
129€
09/10/2015 13:00:14
Silver
Shula · Silver
2
1
4
3
5
6
1. NK005Y701
Gold p./Onyx
215€
2. NK005R104
Pink p./White agathe
215€
5. K2023Y701
Gold p./Onyx
109€
6. K2023R104
109€
3. EK030Y701
Gold p./Onyx
195€
4. EK031R104
195€
13
09/10/2015 13:00:16
Silver
Alamgir · Silver
3
2
4
1
5
6
7
8
9
10
1. NXA038Y735
Gold p./Smoky Q.
75€
2. EXA009Y735
Gold p./Smoky Q.
55€
3. EXA009R729
Pink p./Ameghyst
55€
4. NXA038R729
Pink p./Amathyst
75€
5. BXA026Y735
Gold p./Smoky Q.
45€
6. BXA026R729
Pink p./Amathyst
45€
7. XA2001R729
Gold p./Smoky Q.
129€
8. X5727Y735
Pink p./Amethyst
149,9€
9. X5727R729
Gold p./Smoky Q.
159€
10. XA2001Y735
Pink p./Amethyst
129€
14
09/10/2015 13:00:20
09/10/2015 13:00:25
1
2
3
5
4
6
7
8
9
1. PT026274
Sappire Cz/Esmerald Cz 59,9€
2. PT026R273
Pink p./Tsavolite/Cz Amethyst
59,9€
3. PT026Y15
Pink p./Champagne Cz
65€
4. ET074R273
99,9€
5. ET074274
Silver sapphire Cz/Esmerald Cz
99,9€
6. ET074Y15
7. T2058R273
55€
8. T2058274
Sapphire Cz/Esmerald Cz 55€
99,9€
16
09/10/2015 13:00:28
Silver
Ismat · Silver
10
11
12
14
13
9. T2058Y15
Pink p../Champagne Cz
13. BXA007Y935
Gold p./ Smoky Q.
55€
10. ET075R273
Pink p./Tsavo./Amethyst Cz
205€
32,5€
14. BXA007907
Hydrothemal.Q light ggreen
32,5€
11. ET075274
sapphire Cz/Esmerald Cz
205€
12. BXA007R925
Pink p./ Amethyst Ch
32,5€
17
09/10/2015 13:00:29
Silver
Harif · Silver
4
3
5
2
6
1
7
8
10
1. NO00502
Silver/Sapphire Cz
5. EO006R06
Pink p./Ruby Cz
11
49,9€
75€
9. EO007Y15
Gold p./Champagne Cz 75€
12
2. NO005R06
Pink p./Ruby Cz
9
49,9€
3. NO005Y15
49,9€
4. EO00602
Silver/Sapphire Cz
75€
6. EO006Y15
75€
7. EO007R06
Pink p./Ruby Cz
45€
8. EO00702
Silver/Sapphire Cz
45€
10. O2004R06
Pink p/Ruby Cz
45€
11. O2004Y15
Gold p./Champagne Cz
45€
12. O200402
Silver./Sapphire Cz
45€
18
09/10/2015 13:00:31
Silver
Ibaad · Silver
4
2
1
5
3
6
7
8
9
10
11
12
1. NO00602
Silver/Sapphire Cz
55€
2. NO006R09
Pink p./Amehyst Cz
55€
3. NO006R15
55€
4. EO008R09
Pink p./Amethyst Cz
75€
5. EO00802
Silver/Sapphire Cz
75€
6. EO008R15
75€
7. O2005R09
Pink p./Amethyst Cz
65€
8. O200502
Silver/Sapphire Cz
65€
9. O2005R15
Pink p./Champagne Cz 65€
10. BO002R15
55€
11. BO002R09
Pink p./Amethyst Cz
55€
12. BO00202
Silver/Sapphire Cz
55€
09/10/2015 13:00:32
Silver
Fremont · Silver
3
1
4
2
5
6
7
1. NXA037703
Fremont Silver/ Pearl
5. Q201500
CZ White
215€
99,9€
8
2. EXA008703
Fremont Silver/pearl 185€
3. EX008BK114
Black S./White Agathe
215€
4. NX037BK114
Black Silver/White Agathe 269€
6. Q2015BK06
CZ Ruby
7. BXA025703
Fremont S./Pearl
259€
8. BX025BK114
Pearl/CZ Ruby
109€
315€
09/10/2015 13:00:36
09/10/2015 13:00:41
2
1
5
7
1. PK009R275
Pink p./Pearls R./Q. Cz
129€
2. EK032278
Silver/White Hc./Sapphire Cz
215€
5. K2024278
Silver/Pearl/White Hc/Sapphire Cz
239€
6. K2024R275
Silver Pink/Perals R./ Smoky Q. Cz
239€
09/10/2015 13:00:43
Silver
Ronaana · Silver
3
4
6
8
3. EK032R275
Pink P/Pearls R./Smoky Q. Cz
7. BK005278
Silver/Pearls/White Hc/Sapphire Cz
215€
99,9€
4. PK009278
Silver/Pearl/White Hc/Sapphire Cz
8433
129€
8. BK005R275
Pink p./Pearls R./Smoky Q. Cz
99,9€
09/10/2015 13:00:44
Silver
Faseaha · Silver
1
3
2
5
4
7
6
9
8
1. EQ032R01
Silver Pink p./Black Cz
129€
2. EQ026R20
Silver pink P./Black Cz
99,9€
3. PQ008R20
Silver Pink/Black Cz
75€
4. EQ029R01
6. EQ030R01
75€
7. Q2002R01
215€
8. Q2013R01
109€
89,9€
5. EQ031R01
89,9€
9. Q2014R20
75€
09/10/2015 13:00:46
Silver
Wasi · Silver
1
3
2
4
6
5
7
1. EQ017R01
8
139€
9
2. "./
Silver Gold/Orange Ht/Brown Aghate
10
99,9€
3. ".6
Silver Gold red Ht/Black Aghate
159€
4. "./
Silver Gold P./Sapphiro 139€
5. EQ014R06
Silver Gold/Ruby Cz
89,9€
7. ./
Silver Gold/Cherry Ht Cz
215€
8. ./
Silver Gold/Black Cz
9../
Silver Gold/Ruby Cz
75€
75€
6. "./
Silver Gold/Sapphiro Cz
129€
10. ./
Silver Gold/Aghate Cz
139€
09/10/2015 13:00:51
2
3
1
5
4
1. PA959855
Silver/Magenta Hydrothemal Q.
55€
2. EA476907
Silver/Magenta Hyfrothemal Q.
75€
3. EA475855
Magenta CH
75€
4. B970855
Silver/Magenta CH
139€
5. 5925907
Silver/Hydrothemal Q.
75€
09/10/2015 13:00:53
Silver
Babolo · Silver
6
7
8
9
10
6. EA476855
Silver/Magenta CH
75€
7. EA475907
Silver/Hydrothemal Q/Green
55€
8. PA959907
Silver/Hydrothemal Q./Green
55€
9. 5925855
Silver/Magenta CH/Green
75€
10. B970907
Silver/Hhydrothemal Q./Green
139€
09/10/2015 13:00:54
Silver
Israr · Silver
2
1
5
4
6
3
9
7
8
1. ET078967
Silver/Hydrothemal Q./Blue
55€
2. ET078R901
Silver PInk/Onyx
59,9€
3. PT028967
92,5€
4. ET079R901
Silver Pink/Onix CH
99,9€
5. ET079967
89,9€
6. PT028R901
Silver Pink/Onix CH
99,9€
7. T2060967
99,9€
8. T2060R901
Silver Pink/Onix CH
105€
9. BT1155967
Silver/Hycdrothemal Q.
89,9€
10. BT1155R901
Silver Pink/Onix CH
89,9€
10
09/10/2015 13:00:57
09/10/2015 13:01:03
3
2
1
4
5
1. PA1300943
Silver/Blue Topaz Hc
75€
3. EA763926
Silver/Smoky Hydrothemal
75€
2. PA1300926
Silver/Smoky Grey CH
6
75€
4. EA763943
75€
5. 6244926
Suilver/Smoky Hydrothemal Q.
89,9€
6. 6244943
89,9€
30
09/10/2015 13:01:05
Silver
Mengo · Silver
7
9
8
10
11
7. EA522926
Silver/Smoky Hydrothemal Q.
109€
8. EA522B943
109€
9. PA857901
Onix CH
89,9€
10. 6250901
Onix CH
109€
11. EA207901
Onix CH
89,9€
31
09/10/2015 13:01:06
09/10/2015 13:01:09
Yakuba Collection
4DAJD=REJC=OLA?E=HARAJPPDA>AOPEOCHKS
$HKSEJC1EIAEOBKNIA@>UFASAHOSEPD@AHE?=PA@AOECJO
=J@ PDEJ HEJAO SDE?D =??KIL=JU =J@ ?KILHAIAJP
PDA OPUHA KB PDA >NE@A =J@ =HOK PDA CQAOPO EJ OLA?E=H
occasions. Jewels which get the attention and the
HKKGPD=JGOPKPDAEN>NECDPJAOO=J@HECDPJAOO
The new creations count with different designs in silver
=J@LA=NHSDE?D>NEJC=?H=OOE?PKQ?DRANUNKI=JPE?Ģ
IA=JSDEHA PDA ?KI>EJ=PEKJ LNK@Q?A@ >U PDA OEHRAN
=J@PDAVEN?KJE=EO=@FQOPA@PK=JUOPUHAPD=JGOPKEPO
timelessness.
33
09/10/2015 13:01:11
2
1
3
4
1. PQ006R00
Silver/Clear Cz
59,9€
2. EQ02100
Silver/Clear Cz
139€
3. ET06100
Silver/ Clear Cz
139€
4. ET06000
Silver/Clear Cz
269€
5
5. T2046R00
Silver pink/Clear Cz 205€
6
6. T204600
Clear Cz
195€
34
09/10/2015 13:01:13
Zubeda · Silver
7
9
8
11
10
7. EQ021R00
Siklver Pink/Clear Cz 149€
8. ET061R00
Silver Pink/Clear Cz 149€
9. PQ00600
Silver/Clear Cz
10. ET060R00
Silver pink/Clear Cz 279€
55€
11. T202300
Silver/Clear Cz
12
239€
12. T2023R00
Silver Pink/Clear Cz 249€
09/10/2015 13:01:14
2
1
3
4
6
5
7
1. ET00400
Silver/Clear Cz
59€
8
2. PQ00700
Silver/Clear Cz
55€
3. ET06200
Silver/Clear Cz
75€
4. ET00200
Silver/Clear Cz
75€
7. T204700
Silver/Clear Cz
55€
8. BK00200
Silver/Clear Cz
92,5€
5. ET00300
Silver/Clear Cz
39,9€
9. ET062R00
Silver Pink/Clear Cz 79,9€
6. T2047R00
Silver Pink/Clear Cz 59,9€
10. PQ007R00
Silver Pink/Clear Cz
59,9€
36
09/10/2015 13:01:16
Vashti · Silver
9
10
11
12
14
13
15
11. ET004R00
15. T200300
Clear Cz
65€
99,9€
12. ET003R00
16. T200100
Clear Cz
16
17
18
45€
13. BK002R00
95€
14. ET002R00
8433
79,9€
49,9€
17. T2001R00
55€
18. T2003R00
105€
37
09/10/2015 13:01:18
Saabira · Plata
Silver
3
4
2
5
1
6
7
8
9
10
11
12
1. PT00400
Clear Cz
39,9€
2. PT00500
Clear Cz
49,9€
3. PT02500
Clear Cz
45€
4. ET07300
Clear Cz
55€
5. NT00300
Clear Cz
109€
6. ET02100
Clear Cz
45€
7. ET06300
Clear Cz
75€
8. ET03600
Clear Cz
55€
9. T205600
Clear Cz
55€
10. T201300
Clear Cz
109€
11. T202200
Clear Cz
39,9€
12. BT00900
Clear Cz
75€
38
09/10/2015 13:01:21
09/10/2015 13:01:26
2
1
3
4
1. NT004R00
89,9€
2. NT00400
Clear Cz
75€
3. BT010R00
4. BT01000
Clear Cz
39,9€
5. PT023R00
49,9€
6. ET064R00
Silvder Pink/Clear Cz 49,9€
7. PT02300
Clear Cz
45€
8. ET06400
Clear Cz
45€
9. EQ00700
Clear Cz
89,9€
10. EA74000
Clear Cz
11. ET065R00
59,9€
45€
69€
40
09/10/2015 13:01:29
Waiz · Silver
6
7
5
8
10
9
14
15
16
13
12
11
17
18
12. ET06500
Clear Cz
55€
13. EA740R00
75€
14. 5148R00
55€
15. T204800
Clear Cz
16. T2049R00
49,9€
17. T204900
Clear Cz
45€
18. T2048R00
45€
19. 514800
Clear Cz
19
39,9€
49,9€
41
09/10/2015 13:01:30
1
3
2
4
7
6
5
8
9
10
11
1. ET072R999
Silver PInk
59,9€
2. ET072999
Silver
55€
3. ET070R999
Silver Pink
49,9€
4. ET071999
Silver
39,9€
5. ET071R999
Silver Pink
45€
6. ET070999
Silver
45€
7. T2054999
Silver
49,9€
8. T2053R999
Silver Pink
59,9€
9. T2052999
Silver
32,5€
10. T2052R999
Silver Pink
39,9€
11. T2053999
Silver
55€
09/10/2015 13:01:32
Elroy · Silver
12
13
14
15
17
16
18
12. EV036999
Silver
22€
13. CFB5070
Silver
65€
14. CFB50R70
Silver Pink
89,9€
15. EV036R999
Silver Pink
25€
16. T2055999
Silver
45€
17. CFB50R19
Silver Pink
45€
18. CFB5019
Silver
32,5€
43
09/10/2015 13:01:34
Xolani · Silver
1
2
3
4
1. PA633M00
75€
2. NXA036R114
Silver Pink/Pearl
3. EA278M00
65€
75€
4. BXA024R114
Silver Pink/Pearl
32,5€
44
09/10/2015 13:01:38
09/10/2015 13:01:44
Xolani · Silver
6
5
7
8
10
11
9
12
55€
6. ET066M114
Silver Pink/Clear Cz/Pearl 75€
7. ET069M00
75€
8. ET068M00
65€
9. ET067R114
Silver Pink/Clear Cz/Pearl 69,9€
10. T2050M114
Silver Pink/Clear Cz/Pearl 55€
11. T2051M00
65€
12. T2057M00
55€
5. PT024M00
Silver Pink/Clear Cz/Pearl
46
09/10/2015 13:01:47
Falala · Silver
2
1
7
5
4
6
8
9
10
1. PV008114
Clear Cz/Pearl
45€
2. EV045114
Clear Cz/Pearl
45€
3. EV058114
Clear Cz/Pearl
65€
4. EA370114
Clear Cz/Pearl
89€
5. EV032114
Clear Cz/Pearl
45€
6. EK029255
Clear Cz/Pearl
7. NK004255
Clear Cz/Pearl
89,9€
8. V2004114
Clear Cz/Pearl
55€
9. EV050114
Clear Cz/Pearl
55€
10. K2022254
Doublet Mop/ Pearl
129€
109€
47
09/10/2015 13:01:49
Ajani · Silver
3
1
2
5
4
6
8
7
9
10
11
1. NXA037114
Pearl
89,9€
2. EV057114
Pearl
65€
3. PV018114
Pearl
49,9€
4. PV019114
Pearl/Cz
32,5€
5. EV001114
Pearl/Cz
32,5€
6. EV006114
Pearl
19€
7. EV002114
Pearl
22€
8. EV010114
Pearl
22€
9. V2003114
Cz/Pearl
55€
10. V2002114
Cz/Pearl
45€
11. B957114
Pearl
32,5€
48
09/10/2015 13:01:51
Sima · Silver
1
2
4
3
6
7
9
8
10
12
11
5
13
14
15
1. PA19600
Cz
49,9€
2. PA34700
Cz
75,5€
3. P93100
Cz
45€
4. P00700
Cz
53,5€
5. PA74900
Cz
45€
6. E67900
Cz
65€
7. EA40200
Cz
65€
8. EA36800
Cz
45€
9. EA64800
Cz
65€
10. EA62200
Cz
49,9€
11. 474200
Cz
75€
12. 610600
Cz
109€
13. 610500
Cz
55€
14. 522800
Cz
15. 516400
Cz
55€
159€
09/10/2015 13:01:52
Fouta · Silver
1
2
3
4
7
8
6
9
5
10
11
12
13
1. PT00800
Cz
75€
2. PA843114
Cz
53,5€
3. NB90700
Cz
65€
4. EA483114
Cz
65€
5. ET02900
Cz
109€
6. EA26800
Cz
45€
7. EA39400
Cz
65€
8. EA74100
Cz
75€
9. BT00400
Cz
109€
10. 570300
Cz
45€
11. 556800
Cz
65€
12. T201900
Cz
65€
13. 375100
Cz
32,5€
09/10/2015 13:01:54
Qahaar · Silver
1
2
3
4
1. NBJ00400
Cz
215€
2. J200100
Cz
3. EJ00400
Cz
55€
55€
4. BJ00400
Cz
109€
A
A 10
09/10/2015 13:01:56
Pide un deseo...
YAKUBA COLLECTION
Every creation brings a new emotion, good things happen.
To Luxenter, jewels are something beautiful and full of meaning. The idea
that every single piece expresses itself wakes the creative trip that is now
known as MAKE A WISH… this is the feeling that our brand always try
to transmit.
Luxenter is more than a jewelry line and hug histories, happy moments,
milestones and experiences… to inspire and connect with the clients. Each
piece locks one history of individuality, free expression, love and friendship.
Timelessness designs, modern and versatile, inspired by the natural beauty.
We are speaking about subtle classics, eclectic and original declarations…
based on love, goodness and conscience. Most of the time directed to the young
woman who has the chance to choose the same design in different ends.
Make every moment of your life important, let Luxenter be your guide and
make a wish…
Pide un deseo... (2015)
09/10/2015 13:01:58
09/10/2015 13:01:59
4
1
3
5
2
6
1/2/3.-36-3/-3
Silver/Cz 45€
4/5/6.-3/-36-3
Silver/Cz 32,5€
10
8
7
11
9
12
7/8/9."36"3"3/
Silver/Cz 32,5€
10/11/12."36"3"3/
Silver/Cz 29,9€
Infinity
Courage
Make a wish and put a necklace on; the capacity
of one person to give and receive love is as infinite
as the stars in the sky! Love without limits.
Make a wish and put a bracelet on; Life’s riverbed is alway
changing but the strength and courage will help you to keep
on board.
16
16/17/18.3
3/36
Silver/Cz 29,9€
13
14
15
17
13/14/15.../.6
Silver/Cz 32,5€
18
09/10/2015 13:02:01
19
20
19/20/21.-1/-1-16
Silver/Cz 29,9€
22
21
23
24
22/23/24."1/"1"16
Silver/Cz 32,5€
Optimism
Make a wish and put a bracelet on; Stars
light the dark sky up, illuminating every
single thing in order not to let them get lost in
darkness. Make your own light shine so you
can find the hidden beauty around around
yourself.
ay
ep
28
29
25
26
27
30
25/26/27.1/116
Silver/Cz 29,9€
28/29/30.1/116
Silver/Cz 17,5€
09/10/2015 13:02:06
32
33
31
31/32/33.-%/-%-%6
Plata y Circonita 29,9€
Luck
Make a wish and put a necklace on; Horseshoe will
bring the good luck to your life. The more you believe,
the most blissful you will be.
34
37
35
38
39
36
34/35/36.%/%%6
Silver/Cz 45€
37/38/39."%/"%"%6
Silver/Cz 29,9€
09/10/2015 13:02:09
41
40
42
40/41/42.-%/-%-%6
Silver/Cz 32,5€
Fortune
Make a wish and put a necklace on; luck is already there out… so keep living everyday feeling lucky and you
will be so.
43
46
44
47
45
48
43/44/45."%/"%"%6
Silver/Cz 29,9€
46/47/48.%/%%6
Plata y Circonita 45€
09/10/2015 13:02:13
52
49
50
49/50/51.-%6-%/-%
Silver/Cz 32,5€
53
51
Attitude
Make a wish and put a necklace
on; Open the door of your potential and world will open its
doors at the same time. Life is
what we make from it… Make it
54
52/53/54."%"%/"%6
Silver/Cz 29,9€
Freedom
If you can do it there, you are
going to do it anywhere. It is
up to you. Freedom means to be
YOU without any permission
from anybody.
58
59
55
60
57
56
57/55/56."3/"3"36
Silver/Cz 45€
58/59/60.-3/-3-36
Silver/Cz 32,5€
09/10/2015 13:02:20
09/10/2015 13:02:25
61*
62*
63
62
61
63*
61/62/63.-1/-1-16
Silver/Cz 32,5€
*61/*62/*63.-%/-%-16
Silver/Cz 32,5€
Faith
Make a wish and put a necklace on; if you believe in
yourself, everything is possible.
64
65
67
68
69
66
64/65/66."1/"1"16
Silver/Cz 29,9€
67/68/69.1/116
Silver/Cz 29,9€
60
09/10/2015 13:02:30
72
70
71
70/71/72.-./-.-.6
Silver/Cz 32,5€
Happiness
There are some small flashes around us! Remember:
the smallest things can bring us the biggest happiness.
Delight yourself with the simplest pleasures of life.
73
76
74
77
75
78
73/74/75."./".".6
Silver/Cz 35€
76/77/78../..6
Silver/Cz 32,5€
61
09/10/2015 13:02:34
80
79
81
79/80/81.-%6-%/-%
Silver/Cz 32,5€
82
84
83
82/83/84."%/"%6"%
Silver/Cz 29,9€
Peace
Make a wish and put a necklace on; Peace is possible! If
we wish it and work hard for it, we can make it happen.
86
85
85/86/87.%6%%/
Silver/Cz 45€
87
09/10/2015 13:02:37
63
09/10/2015 13:02:42
91
88
92
93
Grandes
91/92/93."%/"%"%6
Silver/Cz 22€
89
Medianos
91/92/93."%/"%"%6
Silver/Cz 17,5€
90
Pequeños
88/89/90.-%/-%-%6
Silver/Cz 22€
91/92/93."%/"%"%6
Silver/Cz 15€
Surprise
Life is full of facets… Each time you think that you
have found one… many new others are waiting for you.
Enjoy the travel!
94
99
95
97
96
94/95/96.%/%%6
Silver/Cz 32,5€
98
97/98/99./6
Silver/Cz 45€
64
09/10/2015 13:02:47
99
102
100
103
101
104
99/100/101."%/"%"%6
Silver/Cz 32,5€
102/103/104.-%/-%-%6
Silver/Cz 32,5€
Energy
What is gone comes back… Take your necklace with
you and remember to keep the positive circle always full
of love.
105
106
109
108
110
107
105/106/107.%/%%6
Silver/Cz 45€
108/109/110.1/116
Silver/Cz
45€
09/10/2015 13:02:50
113
111
112
111/112/113.+3/+3+36
Silver/Cz 35€
114
116
115
114/115/116."1/"1"16
Silver/Cz 35€
Balance
One happy life is not based on the perfect goal, but on
the proper balance.
117
120
118
121
122
119
120/121/122./6
Silver/Cz 35€
117/118/119.1/116
Silver/Cz 35€
66
09/10/2015 13:02:55
123
126
124
127
125
128
123/124/125."%/"%"%6
Silver/Cz 35€
126127/128.-%/-%-%6
Silver/Cz 49,9€
Memories
There is nothing as a sunny day in the sea! Warm sand,
cold water… No concerns at all. Despite the suntan
disappears; summer memories will be always there.
129
131
130
129/130/131.%/%%6
Silver/Cz 49,9€
67
09/10/2015 13:02:58
132
135
133
136
134
137
132/133/134.-%/-%-%6
Silver/Pearl 22€
135/136/137.+5/+56+5
Silver/Pearl 22€
Pearl
138
One beautiful and precious
pearl, symbol of new beginnings; pearls represent the best
of us.
139
140
138/139/140."5/"56"5
Silver/Pearl 22€
141
144
142
145
143
146
141/142/143.%/%%6
Silver/Pearl 32,5€
144/145/146.5/565
Silver/Pearl 32,5€
68
09/10/2015 13:03:03
09/10/2015 13:03:07
147
148
150
149
147/148/149.-1/-16-1
Silver/Cz 49,9€
151
152
150/151/152.-%/-%-%6
Silver/Cz 22€
Únique
Make a wish and put a necklace on; you are
beautiful, radiant and unique. One out of a million is the probability of meeting someone like
you.
153/156
154/157
155/158
159
153/154/155."-6"-"-/
Silver/Cz 32,5€
160
161
159/160/161."%6"%"%/
Silver/Cz 22€
Medianos
156/157/158."-"6"-""-"/
Silver/Cz 27€
165
163
162
164
166
162/163/164.-3/-3-36
Silver/Cz 32,5
Adventure
167
Life is a set of comings and goings. Hug all the
opportunities to prove something different or going to
any new place. Have a happy trip!
70
165/166/167."3/"3
"36
Silver/Cz 29,9€
09/10/2015 13:03:10
171
170
169
168
172
168/169/170.-%/-%-%6
Silver/Cz 45€
173
171/172/173."/"
"6
Silver/Cz 65€
Friendship
174
176
175
174/175/176./6
Silver/Cz 55€
Make a wish and put the necklace on.
Everything is possible with you next to me.
Only together we are undefeatable.
Party
Make a wish and put the
bracelet on; there is always
something to celebrate every
day. Smile, keep a positive
attitude. You will be the
queen of the party.
177
178
179
177/178/179."%6"%"%/
Silver/Cz 32,5€
181
180
182
180/181/182.%6%%/
Silver/Cz 45€
71
09/10/2015 13:03:11
09/10/2015 13:03:15
HAPPY GEMS
Yakuba Collection
"RANU OPKJA D=O = @EBBANAJP
virtue.
4EPD PDEO HEJA )QTAJPAN
ODKSO EPO UKQJCAOP BNAODAOP
and funniest face. This new
collection arises basing on
PDAQOAKBJ=PQN=HOPKJAOPDAEN
KSJ IA=JEJCO =J@ PDA ?KHKN
which highlights for being the
essential element of the pieces.
%=LLU $AIO EO ?KILKOA@ >U
a delicate range of jewels with
EJłJEPA?KI>EJ=PEKJOPD=PI=GA
UKQNOPUHALANOKJ=H=J@QJEMQA
Each jewel is presented on a
card which shows the virtue
=J@ PDA R=HQAO PD=P @AłJA EP
#EJ@PDAKJAPD=P@AłJAOUKQ
73
09/10/2015 13:03:19
3
2
1
4
7
8
1.+5/
Amethyst
32,5€
2."&/
Amethyst
22€
3.+5
Pearl
32,5€
4."&
Pearl
22€
5.5/
Amethyst
32,5€
6.5
Pearl
32,5€
74
09/10/2015 13:03:21
2
4
1
3
5
6
1.+5
Silver/Eagle Eyes
32,5€
2."&
Silver/Eagle Eyes
22€
3.+5
Silver/Blue Aventurine
32,5€
4."&
Silver/Blue Aventurine
22€
5.5
Silver/Eagles Eyes
32,5€
6.5
Silver/Eagles Eyes
32,5€
09/10/2015 13:03:22
1
2
3
4
5
6
1.+56
Wood/Amethyst
55€
5.56
Wood/Amethyst
32,5€
2.+56
Wood/Coral
55€
6.56
Wood/Coral
3."56
Amethyst
17,5€
4."56
Coral
17,5€
32,5€
76
09/10/2015 13:03:25
2
1
4
3
5
6
1.+56
Wood/Turquoise
55€
2.+56
Wood/Turquoise
55€
5.56
Wood/Turquoise
32,5€
6. BXA021Y355
Wood/Turquoise
32,5€
3."56
Turquoise Green
4. EXA004Y94
17,5€ Turquoise
17,5€
77
09/10/2015 13:03:27
1
2
4
3
5
6
1.+56
Smoked Grey CH
32,5€
2.+56
Brown CH
32,5€
5.56
Smoked Grey CH
22€
6.56
Brown CH
22€
3."56
Smoked Grey CH
29,9€
4."56
Brown CH
29,9€
78
09/10/2015 13:03:29
1
2
3
4
5
1.+56
Light Blue CH
29,9€
2.+56
Light Green CH
5. BXA022Y755
Light Blue CH
19,9€
6.56
Light Green CH
19,9€
6
3."56
Light Blue CH
29,9€
24,9€
4."56
Light Green CH
24,9€
09/10/2015 13:03:31
4
2
3
1
5
7
9
6
8
11
12
13
10
14
15
1.-%6
Silver/Gold P./Black Cz 29,9€
2.-%6
Silver/Gold P./Green Cz
29,9€
3.-%6
Silver/Gold P./Cz
5.-%6
Silver/Gold P./Ruby Cz 29,9€
6."%6
Silver/Gold P./Black Cz
22€
7."%6
Silver/Gold P/Green Cz
22€
8. EH067Y00
Silver/Gold P./Cz
9."%6
Silver/Gold P./Blue Cz
22€
10."%6
Silver/Gold P./Ruby Cz
22€
11.%6
Silver/Gold P./Black Cz
22€
12.%6
Silver/Gold P./Green Cz
13.%6
Silver/Gold P./Cz
22€
14.%6
Silver/Gold P./Blue Cz
22€
15.%6
Silver/Gold P./Ruby Cz
22€
80
29,9€
4.-%6
Silver/Gold P./Blue Cz 29,9€
22€
22€
09/10/2015 13:03:33
1
3
2
4
6
5
9
7
8
10
12
11
1.+56
Silver/Amethyst/Gold P. 32,5€
2.+56
Silver/Turquoise
32,5€
3.+56
Silver/Gold P./Pink Quartz
32,5€
4."56
Silver/Amethyst Light
45€
5."56
Silver/Turquoise
45€
6."56
Silver/Pink Quartz
45€
7.+56
Silver/Quartz CH
32,5€
8. +56
Silver/Coral
32,5€
9. NXA034Y701
Ónix
32,5€
10."56
Quartz CH
45€
11. EXA006Y95
Coral
45€
12."56
Onix
45€
81
09/10/2015 13:03:34
3
2
1
4
6
7
5
8
9
11
10
12
1.+56
Pink CH
29,9€
2.+56
Light BlueCH
29,9€
3.+56
Violeta CH
29,9€
4.+56
GreenCH
29,9€
5."56
Pink CH
22€
6."56
Light Blue CH
22€
7."56
Violeta CH
22€
8. EXA003Y758
Green CH
22€
9.56
Pink CH
22€
10.56
Light Blue CH
22€
11.56
Violeta CH
22€
12.56
Green CH
22€
09/10/2015 13:03:35
3
2
4
1
6
7
5
8
9
11
10
12
1.+56
Coral CH
29,9€
2.+56
Amethyst CH
29,9€
3.+56
Lapislázuli CH
29,9€
4.+56
Ónix CH
29,9€
5."56
Coral CH
22€
6."56
Amethyst CH
22€
7."56
Lapislázuli CH
22€
8. EXA003Y901
Ónix CH
22€
9. BXA020Y544
Coral CH
22€
10.56
Amethyst CH
22€
11.56
Lapislázuli CH
12. BXA020Y901
Onix CH
22€
22€
83
09/10/2015 13:03:36
84
09/10/2015 13:03:44
África
Yakuba Collection
!AOECJOBQHHKBNA>AHHEKQO=EN=J@DECDATLNAOOEREPU
ļBNE?= )QTAJPAN LNAOAJPO FASAHO SEPD DECD
LANOKJ=HEPU =J@ ?D=N=?PAN ?=L=>HA KB >NEJCEJC
AJANCU=J@REP=HEPUPKUKQN@=U,JAHEJA?KILKOA@
>U LEA?AO SDE?D =?DEARA PDA LANBA?P >=H=J?A
between innovation and timelessness.
Directed to daring women who know themselves
LANBA?PHU&PO@AOECJOEJOPAAHATQ@AATPN=R=C=J?A
BNAODJAOO =J@ NARAHNU 1DAOA =NA >A=QPEBQH LEA?AO
>QP?QNNAJP=J@PNAJ@ULEA?AO=>KRA=HH
09/10/2015 13:03:50
1
4
1. SGNBY07
Gold P./Steel
35€
2. SGPW006
Gold P./Steel
5
3. SGNW044
Gold P./Steel
45€
39,9€
4. SGEW187
Gold P./Steel
32,5€
86
09/10/2015 13:03:52
África
Daura · Steel
2
3
6
5. SGDW009
Gold P./Steel
35€
7
6. SGW2002
Gold P./Steel
28€
7. SGEW097
Gold P./Steel
28€
87
09/10/2015 13:03:54
1
3
2
4
1. SGNBY024
Gold P./Metal
25€
2. SGEY006
Gold P./Steel
3. SGNBY026
Gold P./Metal
22€
25€
4. SGEY008
Gold P./Metal
22€
88
09/10/2015 13:03:55
África
Suzaan · Steel
5
7
6
5. SGNBY025
Gold P./Metal
25€
6. SGEY007
Gold P./Metal
22€
7. SGNW042
Gold P./Steel
55€
09/10/2015 13:03:57
09/10/2015 13:04:03
África
Suzaan · Steel
2
3
1
4
5
1. SGNW053
Gold P/Metal
5. SGDW020
Gold P./Metal
55€
45€
2. SGEW206
Gold P./Metal
32,5€
6. SGZ2002
Gold P./Metal
29,9€
6
3. SGEW199
Rhodium Gold P./Clear Cz
17,5€
4. SGEW196
Rhodium Gold P./Clear Cz
29,9€
09/10/2015 13:04:06
África
Kinfe · Steel
3
1
2
4
6
5
7
8
1. SGNBY023
Gold P./Metal
32,5€
2. SGNBY022
Gold P./Metal
32,5€
3. SGEW102
Gold P./Metal
24,9€
4. SGEW057
Gold P./Metal
22€
5. SGEW101
Gold P./Metal
35€
6. SGEW103
Gold P./Metal
22€
7. SGDW011
Gold P./Metal
39€
8. SGBY025
Gold P./Metal
22€
09/10/2015 13:04:08
África
Bahaar · Steel
1
4
2
3
5
6
1. SGNW055
Gold P./Metal
32€
5. SGEW208
Gold P./Metal
17,5€
2. SGEW210114
Gold P./Metal/Pearl
29,9€
6. SGDW021
Gold P./Metal
55€
3. SGEW209
Gold P./Metal
22€
4. SGNW056114
Gold P./Metal/Pearl 45€
09/10/2015 13:04:10
1
2
4
3
6
5
1. SSEW066
Silver P./Clear Cz
22€
2. SPEW066
Silver Pink
22€
3. SGEW066
Gold P./Steel
5. SGZ2003
Gold P./Metal
29,9€
6. SPZ2003
Pink P./Metal
29,9€
7. SMPW004
Metal Mult.
28€
22€
4. SMNW057
Metal Mult.
8. SGEW054
Silver/MmLargocm
32,5€
22€
09/10/2015 13:04:12
África
Essien · Steel
8
9
7
10
11
9. SPEW054
Sterling Silver/Mmlargocm
22€
10. SSEW054
Silver /Mmlargocm
12
11. SSZ2003
P.Metal
22€
29,9€
12. SMDW007
Tri color/Steel
35€
09/10/2015 13:04:13
África
Faida · Steel
2
1
3
4
6
5
1. SGNM002633
Rhodium/P. Steel
27,9€
2. SGEM002633
Gold P./Steel
32,5€
5. SGM2003633
Rhodium P./Steel
27,9€
6. SPM2003632
Gold Steel
27,9€
3. SPNM002632
Gold P./Steel
32,5€
4. SPEM002632
Rhodium P./Steel
27,9€
A
A7
09/10/2015 13:04:16
África
Kanene · Steel
2
1
3
4
5
1. SPNM01601
Pink P./Metal/black Cz
45€
5. SPM200801
Pink P./Metal/Black Cz 32,5€
6
2. SPEM01501
Pink P./Metal/Black Cz 45€
6. SBKM200900
Metal Black/CZ
3. SBKNM01700
Metal Black/CZ
45€
4. SBKEM01600
Metal Black/CZ
45€
32,5€
09/10/2015 13:04:17
África
Malik · Steel
2
3
4
1
5
7
6
1. SPNM015633
Gold Steel/White Mop
45€
5. SPM2007633
Rhodium P./Steel/Blue Avent.
29,9€
2. SPEM014633
Gold P./Steel/Tiger eye Q.
32,5€
3. SGNM018632
Gold P.Metal/Cream Resin
6. SGBM005632
Gold P./Cream Resin
7. SGM2010632
Gold P.Metal/Cream Resin 32,5€
32,5€
45€
4. SGEM017632
Gold P.Metal/Cream Resin
32,5€
09/10/2015 13:04:21
09/10/2015 13:04:27
2
3
6
1
8
1. SPNM020631
Pink P.Metal/Cream R.Mult.
39,9€
2. SPEM019631
Pink P.Metal/Cream R.Mult.
32,5€
3. SPEM020637
Pink P./Hemanite R.Cream
29,9€
4. SPEM008115
Pink Steel/Cz
45€
5. SPNM009115
Rhodium P./Steel
55€
100
09/10/2015 13:04:29
África
Bolanle · Steel
4
7
5
9
6. SPW2013637
Pink P.Metal/Hemanite
29,9€
7. SPW2012115
Pink P./Hemanite
8. SPBM007631
Pink P./Mult.R.Cream
45€
32,5€
9. SPBM003115
Pink Gold P./Steel 39,9€
101
09/10/2015 13:04:30
África
Mosi · Steel
2
3
5
1
4
6
7
1. SPNW045146
Gold Steel
29,9€
2. SPEW212146
Gold Steel
17,5€
3. SPEW191146
Gold Steel
22€
5. SPNW046146
Gold Steel
6. SPW2008146
Gold Steel
29,9€
7. SPEW192146
Gold Steel
22€
22€
4. SPEW190146
Gold Steel
29,9€
A
A 12
09/10/2015 13:04:32
África
Cyrah · Steel
4
1
5
6
2
3
8
7
1. SGNM019143
Gold P.Metal/Brown Pearl 55€
2. SPEM018113
Pink P.Metal/Grey Pearl 22€
3. SGEW211143
Gold P.Metal/Brown Pearl
29,9€
4. SPNM019113
Pink P.Metal/Grey Pearl
55€
5. SPEW211113
Pink P.Metal/Grey Pearl 29,9€
6. SGEM018143
Gold P.Metal/Brown Pearl 22€
7. SGBM006143
Gold P.Metal/Brown Pearl
32,5€
8. SPBM006113
Pink P.Metal/Grey Pearl
32,5€
103
09/10/2015 13:04:33
104
09/10/2015 13:04:39
África
Cyrah · Steel
3
2
1
6
4
7
5
8
9
10
1. SGNW048
Pink Steel
35€
2. SGNW013
Pink Steel
39€
3. SGPW009
Pink Steel
39€
4. SGEW195
Pink Steel
32,5€
5. SGEW013
Pink Steel
34,9€
6. SGEW110
Pink Steel
25€
7. SGEW108
Pink Steel
29€
8. SGBY002
Pink Steel
9. SGW2003
Pink Steel
10. SG5720B00
Pink Steel
54€
25,5€
29€
A
A1
09/10/2015 13:04:41
2
1
3
4
5
1. NB1027710
Eyes Tiger/Ónix
65€
2. SGNM005635
Gold P.Steel/R.Brown 22€
3. SGM2005635
Gold P.Steel/R.Brown 27,9€
4. SGEM005635
106
09/10/2015 13:04:43
África
Adane · Steel
6
8
7
5 . B1055710
Eye Tiger/Ónix
29€
6. SGNW054635
7. SGBW008635
8. SGEW207635
107
09/10/2015 13:04:44
Chain Silver
1
11
2
12
3
13/14
4
15/16
5
17
6
18
19
7/8
20
9/10
21
1. 6
Gold P./Turquoise/Pearl 21€
2. /
Silver Gold P./Pearl
5. Gold P./Amethyst
25€
6. Gold P./Pearl
9. 0/+
Gold P.Multicolor Cz
59€
10. 0/+
Gold P.Multicolor Cz
75€
13. .
Gold P./Coral
109€
14. .
Pink Gold P./Clear Cz
129€
18. /
Pink Gold P.
15€
19. Gold P./Turquoise
15€
21€
32€
3. Silver/Natural Acquamarine 17€
4. Pink Gold/Pink Q.
18€
7. 0/+
Pink Gold/Black Cz
40€
8. 0/+
Silver P.
46€
11. Gold P./Coral/Pearl
24€
12. Gold P./Pearl
29€
15/16. Rhodium P.35cm/Gold P/Pearl
7,9€/9€
17. 6
Gold P.42cm
15€
20. 0+)
Gold P./Ruby Cz
21. 0+)
Pink Gold P./Mult. Cz
22€
57€
108
09/10/2015 13:04:46
Chain Steel
9
1
2
10
3
11
4
12
5
13
6
14
7
8
15
16
1.0 Rhodium Steel- 38mm/Rose
8€
2. 0$ Gold P.- 53 cm
25€
3.0- Pink Gold P.- 53cm
5.0$ Rhodium Steel - 36mm
6. 0- Golden Steel/-36mm
32€
7.00 Rose Gold Steel- 36mm
32€
8.0$ Golden Steel.- 36mm
25€
10. 00 Rose Gold Steel.-32mm 25€
11.0$ Golden Steel- 38mm
32€
12.0- Rose Gold Steel.- 38mm
32€
14. 00 Steel Rhodium P.
15.0$ Steel Gold P.
9.0- Golden Steel- 32mm
13.00 Rose Gold Steel.- 38 mm
32€
25€
32€
29€
25€
29€
4.00 Pink Gold P. - 53cm
16.0- Steel Pink Gold P.
€
25€
19,9
09/10/2015 13:04:49
110
09/10/2015 13:04:49
Brand
Guide
The main purpose of the Brand Guide is to help you with the implantation of Luxenter in your sales point.
&JOE@AUKQ=NACKEJCPKłJ@=HHPDAEJBKNI=PEKJ=>KQPPDAAHAIAJPOSDE?D?KILKOAPDAODKS?=OAO=J@
windows (external showcases), the presentation material and some other tips related to the time of selling.
1D=JGOPKPDAQOAKBPDALNAOAJP=PEKJI=PANE=HOLA?Eł?=HHU?N=PA@PKDECDHECDPPDAMQ=HEPEAOKBPDAFASAHOUKQ
are going to be able to seduce the client and raise the rotation of the products. Plus, every selling advice
will be strictly given to you so you can understand by heart the necessary knowledge to offer all the needed
information to your clients.
Follow the steps and make your business successful with Luxenter.
Our service offer is also complemented with our counseling and the visit of our professionals. Please do not
hesitate to contact our commercials so they can go to your store and solve any doubt you could have.
111
09/10/2015 13:04:50
Brand Guide / Selling Advince
"RANU)QTAJPAN KHHA?PEKJ?NA=PAOKJA=J@
KJHU ODKS?=OA >=OA@ KJ PDA ?KHKN PD=P
E@AJPEłAOEP1DEOHEJAEOAJ?HKOA@EJ>H=?G
?KHKN SDE?D PN=JOIEPO AHAC=J?A LKSAN
=J@ AT?HQOEREPU !KSJ PDEO D=NIKJU PDA
collection Edurne for Luxenter can light up
B=N=S=U
SHOWCASE ELEMENTS
STAGE BASE
H=?G ?KHKN =O >=?GCNKQJ@ ?QNP=EJ
LNK@Q?AO = OL=?A KB @EBBANAJ?A@ ?KHKN &P
encompasses the presentation scope and
HEIEPOPDAOL=?A>=?G=S=U
This showcase includes a visual model
where the client observes the spirit of the
collection.
The base mentions the material of the
collection in order to inform the customer.
Trasera
Base
DISPLAY BASES
PRESENTATION MATERIAL
HHPDAłTPQNAOIQOP>ALH=?A@KJPDALNAOAJP=PEKJ>=OAO
to focalize the attention of the clients on the jewels.
-H=?APDALNAOAJP=PEKJ!EOLH=U>=OAOEJ=LNKLKNPEKJ=H
S=U KJ PDA OP=CA >=OA PDEO S=U PDA ?HEAJPO HKKG EO
directed to the interesting points.
09/10/2015 13:04:57
SHOWCASE · Silver
Basic Showcase Outside
PRESENTATION
MATERIAL
)1"
/"#)0""
*"!&!0
)*
)41
)1-",/
L41-
)41
)1-"
J?DKT-NKBQJ@E@=@THPK
36 x 40 x 30 cm
SHOWCASE · Silver
Profesional Showcase Inside
PRESENTATION
MATERIAL
)1"
/"#)0"-"
*"!&!0
)*
)41
)1-",/
L41-
)41
)1-"
36 x 40 x 30 cm
113
09/10/2015 13:05:02
Silver
Brand Guide
1DEO HEJA EO AJ?HKOA@ EJ HECDP >HQA ?KHKN SDE?D PN=JOIEPO LQNEPU =J@ @AHE?=?U &P EO @KSJ PDEO
D=NIKJUSDANAPDAOPKJAO?=JODEJAQL
0DKS?=OA EO PDA ?HQA KB PDA =@R=JP=CAO KB UKQN >QOEJAOO =J@ EPO LNKOLANEPU 1K )QTAJPAN PDA
FASAHNU ?KJ?ALPO @AOECJ =J@ EI=CA CK PECDP HEJGA@ PK PDA B=ODEKJ ?KJ?ALP !AłJEPAHU PDA
ODKS?=OAIQOP>APDANAŃA?PEKJKBKQNLEA?AOġ>A=QPU@EOPEJ?PEKJ=J@OPNAJCPD
*=JU=@RE?AONAH=PA@PKATDE>EPEKJKBPDA?KHHA?PEKJ=J@PDAS=UKBOAHHEJC=NA?KHHA?PA@EJPDEO
$QE@A
WARRANTY
-HA=OAEJ?HQ@A=S=NN=JPUKBPSKUA=NOEJ=HHPDALNK@Q?POLHQO=CQE@AKB=@RE?AOPKP=GA?=NAKBA=?DEPAI$ERA
them in to the client.
PACKAGING
1DA
?KHHA?PEKJļ0EHRAN
)QTAJPAN LNKRE@AO ?=OAO
SDANA PDA FASAHNU ?=J >A
presented to the customers.
J@ =O = łJ=H ?KILHAIAJP
exclusive handbags can be
given to them as a gift. These
exclusive Luxenter handbags
=NA=HHPKUKQN@EOLKOEPEKJ
114
09/10/2015 13:05:04
SHOWCASE ELEMENTS
0EHRAN)QTAJPAN?KQJPOSEPDOLA?E=HI=PANE=HPD=P=HHKSOUKQPKD=RA=>ECMQ=JPEPUKB@A?KN=PEKJAHAIAJPOSAHHOPQ@EA@=J@
adapted among them.
1DA0P=CA=OAłTPQNAOLNAOAJP=PEKJ>=OAO=J@LNE?A@EOLH=UO=NALNK>=>HUPDAKJAOPD=PDECDHECDP=IKJCPDAI6KQ=NA
CKEJCPK>A=>HAPKLH=?A=HHKBPDAIEJUKQNOPKNA
STAGE BASE
)ECDP >HQA ?KHKN =O >=?GCNKQJ@
?QNP=EJ LNK@Q?AO = OL=?A KB
@EBBANAJ?A@ ?KHKN &P AJ?KIL=OOAO
the presentation scope and limits
PDAOL=?A>=?G=S=U
This showcase includes a visual
model where the client observes
the spirit of the collection.
The base mentions the material of
the collection in order to inform
the customer.
Trasera
Base
DISPLAY BASES
HH PDA łTPQNAO IQOP >A LH=?A@ KJ PDA
presentation bases to focalize the attention of the clients
on the jewels.
PRICE DISPLAYS
1DAOALNE?A@EOLH=UOSEHHCERA=NABANAJ?APKPDA?HEAJPĢLH=?APDAIEJBNKJPKBPDAFASAHOĠK>REKQOHUSEPDKQP?KRANEJCPDAI
09/10/2015 13:05:06
SHOWCASE · Silver
Profesional Showcase Outside
/"#)0"-
*"!&!0
TT?I
)1-"
)1-"
)0
)1*5
)10
),
)410
)--
116
09/10/2015 13:05:09
SHOWCASE · Silver
/"#)0"
*"!&!0
36 x 40 x 30 cm
)1-"
)1-"
L41
)10
),
)410
117
09/10/2015 13:05:11
SHOWCASE · Silver
MATERIAL DE
PRESENTACIÓN
)10
),
)410
)*
/"#)0&-
*"!&!0
TT?I
)1-"
118
09/10/2015 13:05:13
SHOWCASE · Silver
Basic Showcase Inside
/"#)0&0
*"!&!0
TT?I
MATERIAL DE PRESENTACIÓN
)1-"
)1-"
L41
),
)410
)*
)10
09/10/2015 13:05:15
Silver
Selling Advices
&PEO=LHA=OQNAPKLNAOAJPPDEOB=ODEKJ@KOOEANKBPDA?KHHA?PEKJ2OAEPPKATLH=EJPDAEJOLEN=PEKJ=J@PDAR=HQAOKBPDEOJASHEJA
PKUKQN?HEAJPO"=?DFASAHD=O=IA=JEJC4=GAPDA?QNEKOEPUKBUKQN?QOPKIANOQL
4ADKJAOPHUPD=JGUKQBKN=HHPDAPNQOPPD=PUKQD=RA@ALKOEPA@EJKQN0EHRAN)QTAJPAN KHHA?PEKJ
Fremont
ATMQEOEPAJAOO =J@ AHAC=J?A =NA NALNAOAJPA@ EJ PDA
#NAIKJPOAPI=@AEJLA=NH=J@VEN?KJE=ĠNQ>U?KHKN
Thaba
IAPDUOP=J@OIKGA@MQ=NPV=NA?KI>EJA@SEPDLEJG
=J@UAHHKSCKH@PK?NA=PAPDAOARKHQIEJKQONEJCO
crowned with jagged edges in the center.
Jamille
1DAIKOP@AHE?=PAOAP=LNKKBKBPDAOKLDEOPE?=PEKJ
that arises from the combination of green and ame
PDUOPVEN?KJO
09/10/2015 13:05:17
Israr
HQA MQ=NPV EIIANOA@ EJ PDA OEHRAN CNAU PD=P
reminds us of the sea color which transmits peace
and calm.
Dalal
Dalal is the representation of autumn due to the
ļIKKJOPKJAKBPDAOAA=NNEJCOSEPDNKQJ@A@BKNIO
Ekua
7EN?KJE=EJKJUT?KHKNODEJAOKRANPDAOEHRAN>=PDA@
EJLEJGCKH@PD=PNAIEJ@OQOKBPDA@=NGOP=NŃ=ODAO
09/10/2015 13:05:19
Brand Time
This line is enclosed in silver and white which
PN=JOIEP HECDP CKK@JAOO =J@ @AHE?=?U KPD
NALNAOAJP = HQ?GU >ACEJJEJC =J@ D=RA LKOEPERA
?KJJKP=PEKJ1DAU=NAPDAE@A=H?KHKNOPKODEJAEJ
=L=NPUSA@@EJCARAJP
2OEJC PDA DECDAOP MQ=HEPU KB LA=NHO =J@ SDEPA
VEN?KJO ?KI>EJA@ SEPD OEHRAN )QTAJPAN KBBANO =
>=OE?>QPOKLDEOPE?=PA@FASAHNUHEJAPD=PNAOLKJ@O
=PPDAJ=IAKB$HKSEJC1EIA
*=JU=@RE?AONAH=PA@PKATDE>EPEKJKBPDA?KHHA?PEKJ
=J@PDAS=UKBOAHHEJC=NA?KHHA?PA@EJPDEO$QE@A
WARRANTY
-HA=OAEJ?HQ@A=S=NN=JPUKBPSKUA=NOEJ=HHPDALNK@Q?POLHQO=CQE@AKB=@RE?AOPKP=GA?=NAKBA=?DEPAI$ERAPDAIEJ
to the client.
PACKAGING
$HKSEJC 1EIA
KHHA?PEKJ
provides cases where the
FASAHNU ?=J >A LNAOAJPA@
PK PDA ?QOPKIANO J@ =O =
łJ=H ?KILHAIAJP AT?HQOERA
handbags can be given to
them as a gift. These exclusive
Luxenter handbags are all to
09/10/2015 13:05:21
SHOWCASE ELEMENTS
&PO1EIAPK0DEJA?KQJPOSEPDOLA?E=HI=PANE=HPD=P=HHKSOUKQPKD=RA=>ECMQ=JPEPUKB@A?KN=PEKJAHAIAJPOSAHHOPQ@EA@
and adapted among them.
1DA0P=CA=OAłTPQNAOLNAOAJP=PEKJ>=OAO=J@LNE?A@EOLH=UO=NALNK>=>HUPDAKJAOPD=PDECDHECDP=IKJCPDAI6KQ=NA
CKEJCPK>A=>HAPKLH=?A=HHKBPDAIEJUKQNOPKNA
STAGE BASE
Trasera
$NAU ?KHKN =O >=?GCNKQJ@ ?QNP=EJ LNK@Q?AO = OL=?A KB
@EBBANAJ?A@?KHKN&PAJ?KIL=OOAOPDALNAOAJP=PEKJO?KLA=J@
HEIEPOPDAOL=?A>=?G=S=U
This showcase includes a visual model where the client
observes the spirit of the collection.
The base mentions the material of the collection in order to
inform the customer.
Base
PRESENTATION DISPLAY
1DEOOEHAJPOAHHANFKEJPKPDAOP=CA>=OA?NA=PAO=J=I>EAJP
SDANA PDA FASAHO =NA PDA OP=NO &JOE@A =HH PDA EJPQEPERA
EJBKNI=PEKJ NAH=PA@ PK PDA LEA?AO EO ?KHHA?PA@ġ -NE?A
?D=N=?PANEOPE?O OAPO =?PER=PEJC PDA OQ>?KJO?EKQO KB PDA
?QOPKIANEJKN@ANPKI=GADEI?KIAKJEJ=J@>QU
1DA !EOLH=U IQOP D=RA = ļ?KILHAPA HKKG ?HA=J =J@
organized.
-
!KJKPHA=RABNAAOL=?AO&BUKQD=RALEA?AOEJOPK?GEPEO=HS=UO=@REO=>HAPKLH=?APDAI=J@łHHPDKOAOL=?AO
Do not mix Luxenter lines.
Place the price tag of every jewel.
We always suggest putting the items in the same order as we have shown you in this guide.
DISPLAY BASES
HH PDA łTPQNAO IQOP >A LH=?A@ KJ PDA
presentation bases to focalize the attention of the clients
on the jewels.
PRICE DISPLAYS
1DAOALNE?A@EOLH=UOSEHHCERA=NABANAJ?APKPDA?HEAJPĢ
LH=?A PDAI EJ BNKJP KB PDA FASAHO ĠK>REKQOHU SEPDKQP
?KRANEJCPDAI
09/10/2015 13:05:23
SHOWCASE · Silver
/"#)"-
*"!&!0
TT?I
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)1-"
)!
),
)41
)41
09/10/2015 13:05:24
SHOWCASE · Silver
)1
/"#)"
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)
36 x 40 x 30 cm
Basic Showcase Intside
)1
/"#)&0
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TT?I
)
09/10/2015 13:05:24
Consejos de Venta
1DAOAOAHHEJC=@RE?AO=NA@ENA?PA@PKPDKOALAKLHAPD=PATLH=EJPDA?D=N=?PANEOPE?O=J@@AP=EHOKBARANUEPAI
to their customers
The art of the Cut
/
/-
1
1/
/
BAGUETTE
/&))+1"
+1&$2
/&,)"11"
/&,)"11"-)+
"0-" &)
2##1,-
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,+/&010
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CABOUCHON
09/10/2015 13:05:27
How to set a stone?
1DA=NPKBOAPPEJCEJĠPDAS=UPKDKH@PDALEA?A
EOPDAJK>HAOPP=OGKBPDAFASAHANSDKD=OPKDECDHECDP=OIQ?D
=OLKOOE>HAPDAMQ=HEPEAOKBPDAOPKJA
AIR
INLAY
The piece is sustained in one
S=UPD=PPDA>QPPEO=LLNA?E=PA@
The metal is bent surrounding the
entire piece until it gets enclosed.
RAIL
SPIKED
NEILA@CAIOKJA=BPAN=JKPDAN
making a path.
GRAINE
DEL IAP=H BN=IA >AJP =NKQJ@
the piece in order to hold it..
CLAW
Small metal hooks that hold the
0I=HH?H=SOSEPDļOLEGADA=@
jewel.
PAVE
Succession of stones crimped
with grains.
INVISIBLE
the jewel is crimped inside so
the subjection is invisible.
Metals
&POPEIAPK0DEJAEOI=@A>U0EHRANĠKB=HHKU
=J@>=PDA@EJNDK@EQI)QTAJPANEILHAIAJPOPDAO=IA
Rhodium bath process to all its pieces.
&JKN@ANPKLNKPA?PPDAOEHRANEPEO=@QPUBKN)QTAJPANPKłJEODARANUOEJCHALEA?ASEPDPDEO/DK@EQI>=PDPK
make the silver stainless
4ACN=PABQHHUPD=JGUKQBKN=HHPDAPNQOPPD=PUKQD=RA@ALKOEPA@EJ$HKSEJC1EIA)QTAJPAN KHHA?PEKJ
09/10/2015 13:05:28
Pide
un
deseo...
Brand Guide
Esta línea se encuadra en el color
azul oscuro MQA PN=JOIEPA LQNAV=
U @AHE?=@AV= "O >=FK AOP= =NIKJÄ=
donde las piedras pueden lucir en
todo su esplendor.
-=N= HQTAJPAN HKO ?KJ?ALPKO @A FKU=
@EOAÇK A EI=CAJ R=J AOPNA?D=IAJPA
ligados al concepto de moda. El
AO?=L=N=PA@A>AOANNAŃAFK@AJQAOPN=O
LEAV=Oġ>AHHAV=@EOPEJ?EÉJUBQANV=
El escaparate es la clave de las ventas
@AOQJACK?EKUOQLNKOLANE@=@
"OP= $QE= @A 3AJP= HA LNKLKN?EKJ=N¹
?KJOAFKO AJ H= ATLKOE?EÉJ @A H=
?KHA??EÉJ U AJ H= BKNI= @A @A RAJP=
al cliente.
SHOWCASE ELEMENTS
1DEOHEJAEOAJ?HKOA@EJ@=NG>HQA?KHKNSDE?DPN=JOIEPOLQNEPU=J@@AHE?=?U&PEO@KSJPDEOD=NIKJUSDANAPDAOPKJAO?=JODEJA
up.
0DKS?=OAEOPDA?HQAKBPDA=@R=JP=CAOKBUKQN>QOEJAOO=J@EPOLNKOLANEPU1K)QTAJPANPDAFASAHNU?KJ?ALPO@AOECJ=J@EI=CA
CKPECDPHEJGA@PKPDAB=ODEKJ?KJ?ALP!AłJEPAHUPDAODKS?=OAIQOP>APDANAŃA?PEKJKBKQNLEA?AOġ>A=QPU@EOPEJ?PEKJ=J@
strength.
09/10/2015 13:05:35
SHOWCASE ELEMENTS
*=GA = SEOD ?KQJPO SEPD OLA?E=H I=PANE=H PD=P
=HHKSO UKQ PK D=RA = >EC MQ=JPEPU KB @A?KN=PEKJ
elements well studied and adapted among them.
Trasera
1DA 0P=CA =OA łTPQNAO LNAOAJP=PEKJ >=OAO ?=N@
@EOLH=UO=J@PDAOPKN=CAPN=U=NALNK>=>HUPDAKJAO
PD=PDECDHECDP=IKJCPDAI6KQ=NACKEJCPK>A=>HA
PKLH=?A=HHKBPDAIEJUKQNOPKNA
Base
PRESENTATION DISPLAY
1DEO OEHAJP OAHHAN FKEJ PK PDA OP=CA >=OA ?NA=PAO =J =I>EAJP SDANA
PDA FASAHO =NA PDA OP=NO &JOE@A =HH PDA EJPQEPERA EJBKNI=PEKJ NAH=PA@ PK
PDA LEA?AO EO ?KHHA?PA@ġ -NE?A ?D=N=?PANEOPE?O OAPO =?PER=PEJC PDA
OQ>?KJO?EKQOKBPDA?QOPKIANEJKN@ANPKI=GADEI?KIAKJEJ=J@>QU
1DA!EOLH=UIQOPD=RA=ļ?KILHAPAHKKG?HA=J=J@KNC=JEVA@
-
!KJKPHA=RABNAAOL=?AO&BUKQD=RALEA?AOEJOPK?GEPEO=HS=UO=@REO=>HAPKLH=?APDAI=J@łHHPDKOAOL=?AO
Do not mix Luxenter lines.
Place the price tag of every jewel.
We always suggest putting the items in the same order as we have shown you in this guide.
CARD DISPLAY
1DAOA?=N@OBN=IAPDAFASAHO=J@SEPDPDAENIAOO=CAOI=GAPDA?QOPKIAN>AHEARA
DAODAEOCEREJCPDAI=S=U-HQOPDAULNK@Q?APDABAAHEJCKB>AEJCłJ@EJCKQPPDA
wide world of wishes and all the emotions that come with them. These cards are
LH=?A@EJPDA@EOLH=USEPDPDABNKJPB=?AHKKGEJC=PPDA?QOPKIANEJKN@ANPKLNK@Q?A
?QNEKOEPU
4A=HS=UO=@REOAPKGAALPDA@EOLH=UBQHHKB?=N@O
STORAGE TRAY
1DAOAPN=UO?KJP=EJPDAFASAHOEJ?=N@O&POBQJ?PEKJEOPKGAAL=J@ODKS&PDAHLOSEPD
a straight sell of them.
"RANU?=N@EOA=OEHULE?GA@>UPDA?QOPKIANOOKDAODA?=JGJKSPDA@ERANOASKNH@
KBPDACAIO?KIBKNP=>HU
*=GA PDA OAHH BNKI PDA PN=U @ENA?PHU QOPKIANO IQOP BAAH B=O?EJ=PA@ SEPD PDA >EC
R=NEAPUKBNA=OKJOSDE?D=PPDAO=IAPEIAIQOPLNK@Q?APDAJAA@PK?KHHA?PPDAI
in the clients.
1DAOAPN=UOSKQH@JKP>AQOA@=O=ODKS?=OAAHAIAJP
09/10/2015 13:05:39
SHOWCASE · Silver
/"#),"-
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)1,
)-!$)-!-
)1,
L00ETA
CN=J@ALAMQAÇ=
130
09/10/2015 13:05:42
SHOWCASE · Silver
/"#),"
*"!&!0
36 x 40 x 30 cm
)1,
)1,
L00ETA
131
09/10/2015 13:05:45
SHOWCASE · Silver
/"#),&-
*"!&!0
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PRESENTATION
MATERIAL
)1,
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09/10/2015 13:05:46
SHOWCASE · Silver
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133
09/10/2015 13:05:47
Pide
un
deseo...
Selling Advinces
CUSTOMER IS THE STAR
*=GA=SEOD?KHHA?PEKJCERAOPKPDA?QOPKIANPDAKLLKNPQJEPUPKE@AJPEBUDEIOAHBDANOAHB
with the jewels thanks to the connection created between the form and the meaning.
1NUPK?NA=PA=LANOKJ=HHEJG1K>ACEJ=OG=>KQPLANOKJ=HEJBKNI=PEKJOQ?D=OHEGAOKN
DK>>EAO0KKJUKQ=NACKEJCPKłJ@PDA>AOP@AOECJBKNPDALANOKJ=HEPUKBPDA?QOPKIAN
Propose pendants as a gift with personal meaning: from him to her, from her to him… There is no other
better collection to transmit the best emotional messages.
Show how easy it is to express personal feelings with jewels and their cards. Emphasize the variety of materials and forms and let them turn into a new experiences for the senses.
134
09/10/2015 13:05:54
*=GAPDAO=HABNKIPDAPN=U@ENA?PHU QOPKIANOIQOPBAAHB=O?EJ=PA@SEPDPDA>ECR=NEAPU
KBNA=OKJOSDE?D=PPDAO=IAPEIAIQOPLNK@Q?APDAJAA@PK?KHHA?PPDAIEJPDA?HEAJPO
PACKAGING
4A D=RA @AOECJA@ =J KSJ
L=?G=CEJC ?KJ?ALP *=GA =
wish collection contains two
?=OAO SDANA PDA FASAHNU ?=J
be presented to the customers.
09/10/2015 13:05:56
HAPPY GEMS
Brand Guide
1DEOHEJAEOAJ?HKOA@EJHECDP>HQA?KHKNSDE?DPN=JOIEPOLA=?A=J@?=HI&PEOPDA?KHKNKB
PDAOA==J@PDAOGUPSKPANIOPD=PLNK@Q?ANAH=TEJCABBA?P&PEO@KSJPDEOD=NIKJUSDAJ
the stones can transmit their virtues.
*=JULNAOAJP=PEKJ=@RE?AO=>KQPPDA?KHHA?PEKJ=NALNKRE@A@>UPDEO$QE@ALNK@Q?P
PD=PSKNODELOOPKJAO=J@?KHKNOKBBANEJC=SE@AOAPKBKLPEKJO?KI>EJEJCOAJO=PEKJO=J@
emotions.
%=LLU$AIO?KHHA?PEKJ?KQJPOSEPDOLA?E=HI=PANE=HPD=P=HHKSOUKQPKD=RA=>ECMQ=JPEPU
of decoration elements well studied and adapted among them.
1DA0P=CA=OAłTPQNAOLNAOAJP=PEKJ>=OAO=J@?=N@@EOLH=UO=NALNK>=>HUPDAKJAOPD=P
DECDHECDP=IKJCPDAI6KQ=NACKEJCPK>A=>HAPKLH=?A=HHKBPDAIEJUKQNOPKNA
SHOWCASE ELEMENTS
%=LLU$AIO?KHHA?PEKJ?KQJPOSEPDOLA?E=HI=PANE=HPD=P=HHKSOUKQPKD=RA=>ECMQ=JPEPUKB
decoration elements well studied and adapted among them.
1DA0P=CA=OAłTPQNAOLNAOAJP=PEKJ@EOLH=UO?=N@@EOLH=UO=J@PDAOPKN=CAPN=U=NALNK>=>HU
PDAKJAOPD=PDECDHECDP=IKJCPDAI6KQ=NACKEJCPK>A=>HAPKLH=?A=HHKBPDAIEJUKQN
STAGE BASE
Trasera
)ECDP >HQA ?KHKN =O >=?GCNKQJ@ ?QNP=EJ
LNK@Q?AO = OL=?A KB @EBBANAJ?A@ ?KHKN &P
encompasses the presentation scope and
limits the extension of the jewels.
collection.
Base
136
09/10/2015 13:06:23
Presentation Display
1DEO OEHAJP OAHHAN FKEJ PK PDA OP=CA >=OA ?NA=PAO =J =I>EAJP
SDANAPDAFASAHO=NAPDAOP=NO&JOE@A=HHPDAEJPQEPERAEJBKNI=PEKJ
NAH=PA@ PK PDA LEA?AO EO ?KHHA?PA@ġ -NE?A ?D=N=?PANEOPE?O OAPO
activating the subconscious of the customer in order to make
DEI?KIAKJEJ=J@>QU
1DA!EOLH=UIQOPD=RA=ļ?KILHAPAHKKG?HA=J=J@KNC=JEVA@
!KJKPHA=RABNAAOL=?AO&BUKQD=RALEA?AOEJOPK?GEPEO=HS=UO
=@REO=>HAPKLH=?APDAI=J@łHHPDKOAOL=?AO
!KJKPIET)QTAJPANHEJAO
-H=?APDALNE?AP=CKBARANUFASAH
4A=HS=UOOQCCAOPLQPPEJCPDAEPAIOEJPDAO=IAKN@AN=OSAD=RA
ODKSJUKQEJPDEOCQE@A
Card Display
1DAOA?=N@OBN=IAPDAFASAHO=J@SEPDPDAENIAOO=CAOI=GAPDA
?QOPKIAN>AHEARADAODAEOCEREJCPDAI=S=U-HQOPDAULNK@Q?A
PDABAAHEJCKB>AEJCłJ@EJCKQPPDASE@ASKNH@KBSEODAO=J@=HH
the emotions that come with them. These cards are placed in the
@EOLH=U SEPD PDA BNKJP B=?A HKKGEJC =P PDA ?QOPKIAN EJ KN@AN PK
LNK@Q?A?QNEKOEPU
4A=HS=UO=@REOAPKGAALPDA@EOLH=UBQHHKB?=N@O
Storage Tray
1DAOAPN=UO?KJP=EJPDAFASAHOEJ?=N@O&POBQJ?PEKJEOPKGAAL
=J@ODKS&PDAHLOSEPD=OPN=ECDPOAHHKBPDAI
"RANU?=N@EOA=OEHULE?GA@>UPDA?QOPKIANOOKDAODA?=J
GJKSPDA@ERANOASKNH@KBPDACAIO?KIBKNP=>HU
*=GA PDA OAHH BNKI PDA PN=U @ENA?PHU QOPKIANO IQOP BAAH
B=O?EJ=PA@SEPDPDA>ECR=NEAPUKBNA=OKJOSDE?D=PPDAO=IA
PEIAIQOPLNK@Q?APDAJAA@PK?KHHA?PPDAIEJPDA?HEAJPO
1DAOAPN=UOSKQH@JKP>AQOA@=O=ODKS?=OAAHAIAJP
137
09/10/2015 13:06:28
HAPPY GEMS
/"#)%"-
*"!&!0
TT?I
)1%
)!%$
)%$$)%$-
L00ETA
CN=J@ALAMQAÇ=
138
09/10/2015 13:06:31
HAPPY GEMS
/"#)%"
*"!&!0
36 x 40 x 30 cm
)1%
)%$
)%$$)%$-
L00ETA
CN=J@ALAMQAÇ=
31
09/10/2015 13:06:36
HAPPY GEMS
/"#)%&-
*"!&!0
TT?I
PRESENTATION
MATERIAL
)1%
)%$
140
09/10/2015 13:06:38
HAPPY GEMS
/"#)%&0
*"!&!0
TT?I
)1%
)%$
141
09/10/2015 13:06:40
HAPPY GEMS
Brand Guide
Customer is the Star
%=LLU $AIO KHHA?PEKJ CERAO PK PDA ?QOPKIAN PDA ?D=J?A PK E@AJPEBU DEIOAHB
DANOAHBSEPDPDAFASAHOPDNKQCDPDALNKLANPEAOKBPDACAIOPDAENOD=LAOKNPDANA
?KHKNO=IKJCI=JUKPDANS=UO
1NU PK ?NA=PA = LANOKJ=H HEJG 1K >ACEJ =OG =>KQP LANOKJ=H EJBKNI=PEKJ OQ?D =O
HEGAOKNDK>>EAO0KKJUKQ=NACKEJCPKłJ@PDA>AOP@AOECJBKNPDALANOKJ=HEPUKB
the customer.
"TLH=EJ PDA DEOPKNU KB ARANU CAI +=PQN=H OPKJAO D=RA @EBBANAJP RENPQAO HH PDA
OPKJAO >AHKJC PK B=IEHEAOġ D=GN=O R=HQAO OAJO=PEKJO PD=P ?=J >A ?KI>EJA@ EJ
EJłJEPAS=UO
09/10/2015 13:06:46
0DKSDKSA=OUEPEOPKATLNAOOLANOKJ=HBAAHEJCOSEPDFASAHO=J@PDAEN?=N@O
"ILD=OEVA PDA R=NEAPU KB I=PANE=HO =J@ BKNIO =J@ HAP PDAI PQNJ EJPK = JAS
experiences for the senses.
*=GAPDAOAHHBNKIPDAPN=U@ENA?PHU QOPKIANOIQOPBAAHB=O?EJ=PA@SEPDPDA>EC
R=NEAPUKBNA=OKJOSDE?D=PPDAO=IAPEIAIQOPLNK@Q?APDAJAA@PK?KHHA?P
them in the clients.
There is no other better collection to transmit all these messages and reasons
PD=PA=OU
Packaging
4A D=RA @AOECJA@ KQN KSJ
L=?G=CEJC
?KJ?ALP
%=LLU
$AIO ?KHHA?PEKJ ?KJP=EJO PSK
exclusive handbags can be given
to them as a gift. These exclusive
)QTAJPAND=J@>=CO=NA=HHPKUKQN
disposition
4ANA=HHUPD=JGUKQBKN=HHPDAPNQOPPD=PUKQD=RA@ALKOEPA@EJKQN?KHHA?PEKJġ
%=LLU$AIOKJALNK@Q?PPD=PSKNODELOCAIOKBBANEJC=SE@AOAPKBKLPEKJO
where we can combine sensations and emotions.
143
09/10/2015 13:06:47
África
Brand Guide
BNE?=)QTAJPANEOAJ?HKOA@EJCKH@AJ>NKSJ?KHKNSDE?DPN=JOIEPOD=LLEJAOOAJANCU=J@=@RAJPQNA&PEOPDA?KHKN
KBPDA?D=HGUOKEHOEJBNE?=SDE?DARKGAOPDAOQJ@KKNO=J@PDAEJłJEPADKNEVKJO
0DKS?=OAEOPDA?HQAKBPDA=@R=JP=CAOKBUKQN>QOEJAOO=J@EPOLNKOLANEPU1K)QTAJPANPDAFASAHNU?KJ?ALPO@AOECJ
=J@ EI=CA CK PECDP HEJGA@ PK PDA B=ODEKJ ?KJ?ALP !AłJEPAHU PDA ODKS?=OA IQOP >A PDA NAŃA?PEKJ KB KQN LEA?AOġ
>A=QPU@EOPEJ?PEKJ=J@OPNAJCPD
*=JU=@RE?AONAH=PA@PKATDE>EPEKJKBPDA?KHHA?PEKJ=J@PDAS=UKBOAHHEJC=NANAOQIA@EJPDEO$QE@A
PACKAGING
4A D=RA @AOECJA@ KQN KSJ
packaging concept. Africa
collection contains different
144
09/10/2015 13:06:49
SHOWCASE ELEMENTS
BNE?=?KHHA?PEKJ?KQJPOSEPDOLA?E=HI=PANE=HPD=P=HHKSOUKQPKD=RA=>ECMQ=JPEPUKB@A?KN=PEKJAHAIAJPOSAHH
studied and adapted among them.
1DA0P=CA=OAłTPQNAOLNAOAJP=PEKJ>=OAO=J@LNE?A@EOLH=UO=NALNK>=>HUPDAKJAOPD=PDECDHECDP=IKJCPDAI6KQ
=NACKEJCPK>A=>HAPKLH=?A=HHKBPDAIEJUKQNOPKNA
STAGE BASE
$KH@AJ >NKSJ ?KHKN =O >=?GCNKQJ@
?QNP=EJ LNK@Q?AO = OL=?A KB @EBBANAJ?A@
?KHKN &P AJ?KIL=OOAO PDA LNAOAJP=PEKJ
O?KLA=J@HEIEPOPDAOL=?A>=?G=S=U
collection.
Trasera
Base
DISPLAY BASES
-H=?A PDA LNAOAJP=PEKJ
bases in a proportional
S=U KJ PDA OPNQ?PQNA
PDEO S=U PDA ?HEAJPO
look is directed to the
interesting points.
HH PDA łTPQNAO IQOP
be placed on the
presentation bases to
focalize the attention of
the clients on the jewels.
PRICE DISPLAY
1DAOA LNE?A @EOLH=UO SEHH CERA =
reference to the client; place them in
BNKJP KB PDA FASAHO ĠK>REKQOHU SEPDKQP
09/10/2015 13:06:53
SHOWCASE · África
/"#)"-
*"!&!0
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)41
)
)41 )1-"
)41
)1-"
)*
),
)1*5
)1
146
09/10/2015 13:06:56
SHOWCASE · África
/"#)"
*"!&!0
36 x 40 x 30 cm
)1-"
)*
),
)41
)41
)1*5
)1-"
)1
147
09/10/2015 13:06:58
SHOWCASE · África
PRESENTATION
MATERIAL
)41
)--
)1-"
),
)*
/"#)&-
*"!&!0
)41
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148
09/10/2015 13:07:00
SHOWCASE · África
/"#)&0
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)41 ),
)1-"
)41
)*
)1
09/10/2015 13:07:02
África
Selling Advice
09/10/2015 13:07:02
)ALNAOAJP=IKO=MQÄAH@KOOEAN@AIK@=@AH=?KHA??EÉJ´OAHKL=N=ATLHE?=N=OQO?HEAJPAOH=EJOLEN=?EÉJUHKO
R=HKNAOMQAD=JHHAR=@K=H=?NA=?EÉJ@AAOP=?KHA??EÉJ!A>AIKOEJ@E?=NOEAILNAH=O?=N=?PANÄOPE?=O@A?=@=FKU=ġ
PELK@ALEA@N=AJC=OPAP=HH=EJ?HQOKH=OLNKLEA@=@AOURENPQ@AO@A?=@=CAI=
=@=?KJFQJPKPEAJAOQOECJEł?=@KMQA?KJOACQEN¹MQAHKO?HEAJPAOIQAOPNAJQJI=UKNEJPANÀOLKNH=LEAV=MQAOA
HAOAOP¹IKOPN=J@K
)A=CN=@A?AIKOH=?KJł=JV=@ALKOEP=@=AJJQAOPN=?KHA??EÉJ)QTAJPANBNE?=
09/10/2015 13:07:02
www.luxenter.com
09/10/2015 13:07:06

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