event recap - wired brand lab

event recap
july 18-20 2013, at comic-con® | Omni Hotel terrace | San Diego, CALIFORNIA
@ COMIC-CON
®
July 18-20, 2013, WIRED hosted the 5th annual WIRED Café @ Comic-Con.
Throughout the three days over 3,000 guests received invitation-only
access to WIRED’s full-service Café. The event featured a WIRED gadget lab,
charging station, cuisine, cocktails, and a host of activities and demos from
WIRED partners. Some of this year’s key partners included HBO, History,
and Kia Motors.
Super celebs like Hugh Jackman, Aaron Eckhart, Joe Manganiello, Kit Harington,
and Rachel Bilson all stopped by to enjoy the food, drinks, and goings-on.
Fittingly, the WIRED.com video crew, along with Access Hollywood, CNN,
E! Online, and Rolling Stone were in attendance to capture it all.
sponsored by
400-pound robot, “WIRED Mech”
“WIRED is once again hosting its popular
WIRED Café that’s proved a big draw for
media and talent attending Comic-Con.”
Variety.com
CELEBRITY GUESTS
“WIRED Café is the go-to VIP
lounge and celebrity hangout
during Comic-Con weekend.”
U~T San Diego
Rachel Bilson, To Do List
Kit Harington, Game of Thrones
Slash, Guns N’ Roses
Jason Clarke and Keri Russell, Dawn of the Planet of the Apes
Hugh Jackman, The Wolverine
Keegan-Michael Key and Jordan Peele, Key and Peele, Comedy Central
Aaron Eckhart, I, Frankenstein
Adam Savage, Myth Busters
Ian Somerhalder and Candice Accola, The Vampire Diaries
Kristin Bauer van Straten and Joe Manganiello, True Blood
sponsor activations
From hair braiding to henna tattoo applications, everyone
looked like a HISTORY Viking—and stepped aboard an
authentic Viking ship for a photo opp to prove it!
Guests watched as renowned LA street artist Gregory Siff transformed
six 3-D printed models of the Kia Cadenza into bold, custom pieces of art.
A tasting of Ommegang “Take the Black Stout” and “Iron Throne Blonde Ale” beer made everyone
feel as though they had been transported to the world of HBO’s Game of Thrones. Guests were also
invited to experience Game of Thrones wherever they may find themselves with HBO Go.
1 B/
1 / An interactive display allowed Café-goers to learn all about the Nokia Lumia 928. 2 / No mobile device was
left uncharged with the super convenient Seidio charging station. 3 / Guests were invited to get into character
with AVI-SPL where a caricaturist instantly transformed them into their superhero alter ego. 4 / Celestron
allowed attendees to check out the convention from the safety of the Café with their selection of telescopes.
1a
2
3
1b
4a
4b
1 / Cheribundi provided signature cocktails and tasty samples at the main bar as well as their own activation space.
2 / No one went hungry with samples of Justin’s Nut Butter in assorted flavors throughout the Café. 3 / Guests hit up
the gadget lab to play Hitcents’ games such as Draw a Stickman and Harlem Shake. 4 / Attendees played paparazzi
by testing out the Olloclip—a quick-connect lens solution for your iPhone. 5 / The weight-sensing electronic Zboard
skateboard made for great fun in the gadget lab. 6 / Lasting impressions were made on mobile devices throughout
the Café with engraving by Epilog Laser. 7 / Café-goers had their faces scanned in a touchscreen photo booth and
watched while Cubify 3D used its Star Trek 3DMe app to print them into a 3D Trekkie figurine.
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3
2
4
5
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6
after dark
History’s Vikings partnered with WIRED to completely transform the Café into an authentic Nordic forest inviting partygoers and
cast members alike to eat, drink, and be merry.
Katheryn Winnick, History Vikings
DJ RJD2 provided by Pandora
Jessalyn Gilsig, History Vikings, with a Shield Maiden
“Atop the swanky Omni San Diego
Hotel, WIRED offered a who’s who
of Comic-Con-goers an escape.”
U~T San Diego
comic-con news ON WIRED.COM
Coverage & Video Interviews
Meet Mech
Height 9' 9"
At this year’s Café, WIRED unveiled Mech—the
nearly 10 foot tall, 400 pound robot. Constructed
by the pros at Legacy Effects and the Stan Winston
School, Mech was the ultimate cos-play attraction
generating over 111 million media impressions!
“WIRED and Legacy Effects produced a suit
that blows away everything I’ve ever seen.”
Nerd Reactor
Weight 400 pounds
“WIRED Mech has become a celebrity at this
year’s Comic-Con in San Diego.”
Yahoo! News
“It took 2,000 man-hours to make this robot
a joint project by Stan Winston Studios,
WIRED, YouTube, and Legacy Effects­—and
less than a minute for the majestic machine
to make a new friend.”
Huffington Post
“WIRED, Stan Winston Studios, Legacy
Effects, YouTube, and Condé Nast
Entertainment got together and built this
robot. It’s epic, wrapped in awesome,
rolled up in all sorts of ZOMG.”
Nerd Approved
“Now that is some
serious cosplay.”
Aubrey Tate, from a comment
posted on Google+
Materials
Urethane and
aluminum
425+ Million
Press Impressions
The Press Was Buzzing
“WIRED has deservedly
earned major bragging
rights after they brought
a 400-pound robot
named “WIRED Mech”
…a major hit at the con.”
Huffington Post
“This hospitality suite
is a staple, and always
provides a great green
room feel with a terrace
overlooking the scene.”
The Wrap
The Stars Were Out
Aaron Eckhard, I, Frankenstein
Ian Somerhalder, Vampire Diaries
Megan Boone, The Black List
Aimee Teegarden, Star-Crossed
Jason Clarke, Planet of the Apes
Navid Negahban, Homeland
Alia Shawkat, To Do List
Jim Rash, Community
Norman Reedus, The Walking Dead
Andy Serkis, Planet of the Apes
Joe Manganiello, True Blood
Paul Scheer, NTSF:SD:SUV
Aubrey Plaza, To Do List
Katee Sackoff, Battlestar Galactica
Rachel Bilson, To Do List
Bill Paxton, Head Smash/Seven Holes of Air
Keri Russell, Planet of the Apes
Rodrigo Santoro, 300: Rise of an Empire
Candice Accola, Vampire Diaries
Key and Peele, Comedy Central
Scott Porter, Friday Night Lights
Deep Roy, Star Trek Into Darkness
Kit Harington, Game of Thrones
Tatiana Maslany, Orphan Black
Diego Klattenhoff, The Black List
Kristin Bauer van Straten, True Blood
Yvonne Strahovski, I, Frankenstein
Eva Green, 300: Rise of an Empire
Lili Taylor, The Conjuring
Zelda Williams, Teen Wolf
Fiona Gubelmann, Wilfred
Maggie Carey, To Do List
Hugh Jackman, The Wolverine
Martin Starr, NTSF:SD:SUV