Join America`s fastest-growing and safest high school sport! Support

Join America’s fastest-growing
and safest high school sport!
Support students, schools and shooting sports through
your tax-deductible annual sponsor marketing campaign!
The USA High School Clay Target League is a 501(c)(3) non-profit organization and is the independent provider of
shooting sports as education-based extracurricular co-ed and adaptive activity to high schools. The League’s
priorities are safety, fun, and marksmanship - in that order.
Thousands of young shooting enthusiasts in grades six through twelve, who have earned their state-issued firearms
safety certificate, practice and compete weekly in spring and fall in “virtual” trap shooting and skeet shooting competitions against other schools throughout their own state. Shooting practices and competitions are conducted at a
shooting range near the school’s location and individual and team scores are submitted and compared online against
other school teams within their conference. The spring league culminates in June with year-end tournaments where
all participants are invited to compete in individual and team competitions.
Don’t miss this exciting opportunity to support youth shooting sports AND promote
your organization’s products and services to thousands of shooting sport enthusiasts
with an affordable one-of-a-kind tax-deductible annual marketing campaign through
the USA High School Clay Target League.
Take a shot at usaclaytarget.com
Blue = 281
Orange = 158
Gray = Cool Gray 6
Pantone 2623 Purple
Black
Pantone 424 Gray
By the numbers...
$1,205,000,000 estimated of lifetime expenditures ($75,359 from age 16)
with the 2015/16 school year league participation (16,000) level per the U.S. Fish
and Wildlife Service’s 2006 national shooting-related expenses survey.
8,000,000 targets and ammunition expected to be used in 2016.
$6,000,000 approximate league-related team expenditures in 2016.
16,000 student athletes expected to participate in 2015/16 school year.
7,000 student athletes expected at 2016 Minnesota Trap Shooting Championship.
3,000 volunteer coaches that will help mentor student athletes in 2016.
32% families expected to purchase a new shotgun in 2015.
88% of student athletes hunt.
81% of student athletes fish.
66% of student athletes enjoy recreational vehicles.
58% of student athletes camp.
80% of audience are homeowners.
30% of audience has a household income of $100,000 or more.
70% more likely for audience to be in the market for a full-size vehicle.
117% more likely for audience to make sporting and outdoor-related purchases.
75% more likely for audience to make an online purchase.
100% more likely for audience to make business-related purchases.
295 high school teams participated in 2015.
160 shooting ranges hosted teams in 2015.
55% of participants that are first-time clay target shooters.
35% of athletes say that clay target is their only high school sport.
16% of participants are females.
Annual Sponsor
Marketing Campaign
A. Website Ad
Description: 15 state league websites.
Reach: 2,000,000+ page views by consumers.
Format: Large side ad on all pages and logo on sponsor page.
B. Team Management System™ Ad
Description: Exclusive access to TMS for all head coaches.
Reach: 60,000+ page views by coaches.
Format: Large ad on home page.
C. Shooter Performance Tracker® Ad
Description: Athletes/parents use SPT to view scores.
Reach: 30,000+ page views by athletes and
Format: Banner ad.
D. Coaches Email Campaign Ad
Description: Sent to coaches and prospective teams.
Reach: 1,000+ subscribers 24X annually.
Format: Footer banner ad.
E. Coach Education & Support Program Website Ad
Description: Exclusive access to dedicated website for coaches.
Reach: 30,000+ page views.
Format: Large side ad on all pages.
F. Minnesota Trap Shooting Championship Sponsor
Description: Platinum sponsorship at the world’s largest shooting
sport event in Alexandria, MN June 14-21.
Reach: 7,000 participants, 25,000 attendees, 300,000+ website views.
Format: News release, program ad, premium booth area, signage
logo, website ad, t-shirt logo, coach emails, leaderboard ad, and
public announcements.
G. Wisconsin, North Dakota, And New States (TBD),
State Tournament Sponsor
Description: Single-day tournament in each state.
Reach: 1,000 participants, 4,000 attendees, 70,000+ website page views.
Format: News release, program ad, premium booth area, signage logo,
website ad, coach emails, leaderboard ad, and public announcements.
H. Minnesota Skeet Shooting Championship Sponsor
Description: Single-day tournament in Prior Lake, MN June 25.
Reach: 200 participants, 1,000 attendees, 5,000+ website page views.
Format: News release, program ad, premium booth area, signage logo,
website ad, t-shirt logo, coach emails, and public announcements.
I. Social Media Announcements.
Description: Announcements on Facebook and Twitter.
Reach: 5,000+ reached 6X.
Start your campaign today!
Targeted.
Measurable.
Tax deductible.
Affordable.
Worthy.
Today, with the incredible support of volunteer coaches, schools, shooting ranges, student athletes,
parents, and sponsors like you, the USA High School Clay Target League and its participating
state affiliates will continue their mission to introduce more young people to shooting sports.
Contact Josh Kroells at 952-994-2427 or [email protected].
5798 Blackshire Path, Suite B • Inver Grove Heights, MN 55076 • usaclaytarget.com