Mane St.

JANUARY 2016
volume 19
issue 1
The changing face of
the beauty business
By Steven Torch
A MONTHLY NEWSLETTER FOR EXECUTIVES IN THE PROFESSIONAL BEAUTY BIZ
highlights
2
Beauty Concepts Group acquires HAI Elite 2
Sal Mauceri to lead Coty Pro Beauty
4
Beauty pays tribute to Bill Halfacre
6
PBA Summit hosts 100+ beauty execs
8
San Juan Show ends year in style
12
Moroccanoil pioneers new approach
18
Premiere Columbus & Birmingham
20
Sally Beauty opens 5000th store
24
Don’t miss ABS Chicago, March 12-14 24
Mane St.
Marinello Beauty Schools close
VISIT US ONLINE
bironline.com
CHECK OUT BIR’s NEW! 2016 Show Calendar!
This is your industry’s newsletter, and
BIR welcomes your feedback!
Mike Nave, editor
818-225-8353 | [email protected]
facebook.com/BeautyIndustryReport
facebook.com/MikeNaveBIR
by Mike Nave
EDITOR
W
hat’s new drives the
beauty industry in all
channels. And with
product—and brand—
loyalty at an all-time low,
consumers can be
romanced easily by the
newest hair mask, lotion fragrance, lipstick
shade or interesting bottle color or shape.
This month kicks off show season for pro
beauty. Attend one or more shows and you’ll
have a buffet of tempting products laid out
for your—and your customers’—pleasure.
What I love about our beauty business is
that the roll-outs continue all year long.
Beauty Industry Report was the only trade
publication to attend the San Juan Beauty
Show at the end of 2015—I offer you my
exclusive report in this issue—and found as
many new products there as I discovered at
this month’s Western Buying Conference. I’ll
bring you that report next month.
Let’s scout the show floors together this
year! Please share with me your special finds.
Regards,
O
ver the past 15 years in the beauty
industry, we have witnessed the changing
face of business as we know it. The hair
world, once strictly divided between
professional and retail products, is now
sharing a common sphere, with the
professional and retail worlds overlapping
more and more.
This is apparent not only with how
manufacturers look at their distribution
chains, but also with beauty stores and
retailers. They are merging brands from both
ends of the spectrum, with professional and
retail lines now side-by-side on store shelves.
Many strategies have allowed for such
integration. We see stores having both
separate professional and retail sections
within the same store. Other strategies show
the overlap even more clearly, as those
brands sit next to each other with no regard
for conventional grading that was once
upheld with the highest order.
The key for brands and stores alike is to
cater to what the consumer ultimately wants,
ensuring your products are readily available in
the most convenient locations where the
largest audience of consumers shops.
Another major factor that has dominated
the industry is the emergence of online
retailers, which creates another dimension
and level of sales. This platform allows for
selling on multiple channels, and has little
regard for conventional ethical selling
practices. Consumer buying habits reveal
shopping online as an expedient and
effortless way for consumers to purchase the
products they want with a simple click. Using
statistics and customer buying behaviors has
allowed online retailers to gain an advantage
over brick-and-mortar stores, which has
resulted in online retailers showing extremely
positive growth results.
Guest column cont. on page 2
The Beauty Industry Report Visit bironline.com
Guest column cont. from page 1
Rather than viewing these rapid changes
with fear or dread, I say embrace the
excitement and strategically position your
brand in order to get your targeted customers’
attention. Reach them by adding social media
and digital marketing to your marketing mix,
while still keeping an eye on traditional and
other forms of media.
My brand Curl Keeper is an emerging and
constantly developing brand going into the
retail space and learning from years of
development and market research. We have
positioned ourselves as a curly hair brand for
all curl types, from a loose wave to an
extremely kinky curl and all hair textures that
fall in between. As a result, we’re pushed to
the forefront of the multicultural sections on
retail shelves, as the trend is now moving
from ethnic to multicultural. Our unique
formulas and extremely effective products
boast impressive results, Curl Keeper
represents embracing curly hair as a lifestyle
and the message that “There’s a style for every
curl”.
______________________________
As co-owner, Steven Torch has built Curly Hair
Solutions from the ground up, alongside Jonathan Torch,
who is his partner, uncle, curly
hair expert and curly hair pioneer.
Since graduating with a Bachelor
of Arts degree and honors in
marketing, and now with more
than 15 years experience in the
hair care industry, Steven has
served as the CEO and CFO of Curly Hair Solutions for
the past 5 years. Reach him at [email protected]. Visit
curlkeeper.com, frizzoff.com and gossipcurls.com.
BIR invites you to become a Guest Columnist and
give us your take on a relevant topic. For
consideration, please send us your thoughts in about
475 words, plus a one-paragraph author bio and your
headshot no smaller than 300 dpi at 5 x 7 inches to
[email protected]. We will edit
your column for style and space.
2 JANUARY 2016
As BIR went to press, Marinello Schools of
Beauty, owned by B&H Education Inc.,
closed all 56 of its campuses, after the U.S.
Department of Education said the for-profit
cosmetology school was improperly
allocating federal student aid money.
Campuses in California, Nevada, Utah, Kansas
and Connecticut had 4,329 students enrolled
at the beginning of January 2016. In 2014-15,
Marinello received more than $87 million in
Pell Grants and federal loans, according to
the Department of Education.
Prior to the closing, the Department of
Education said that it would stop providing
federal aid to the company after it found
that the school was knowingly requesting
aid for students without a valid high school
diploma, underawarding some student funds,
charging fees to students who took too long
to finish their programs and committing
"other acts of misrepresentation."
In a letter to students, Marinello
Chairman and CEO Rashed Elyas wrote, "We
want you to know that we did everything in
our power to avoid this unfortunate
conclusion and keep your school open.
Unfortunately, the Department of
Education’s unprecedented and unfounded
actions left us with no other option except
to close our schools. We greatly appreciate
the sacrifices you have made to pursue your
education and hope that you continue on
with your studies. We are working hard, and
are well into the process of arranging
partnerships with other schools that would
enable you to complete your coursework."
Stay tuned: With the Department of
Education’s increased scrutiny of proprietary
schools, this is an evolving story. More than
ever, our well-run cosmetology schools
need the support of the entire industry so
future cosmetologists can pursue their
dreams. BIR will share live updates on
Facebook between our print issues.
The Benchmarking Company asked more
than 4,000 U.S. women what beauty
products and services they wanted to try,
buy and accomplish in 2016. Here’s a
sampling of their to-do lists. How many of
these lead to new opportunities for you?
Hair: 51% say they want to use quality
hair care products, 47% want to try a new
hair style and 42% resolve to condition their
hair more frequently.
Hair styles: 40% said they’d like to try a
natural, beach-blown look, 34% want to
grow out their hair into long locks and 34%
want to wear their hair curly.
New products or services: 44% reported
they’d like to try face masks, 42% want to
give skin-cleansing devices a go and 42% are
looking for a new hair styling tool to try.
Makeup: 46% said they want to watch
makeup tutorials to perfect their makeup
application, while 35% resolve to adopt
more makeup trends. Consider those
opportunities for your brand, store or
salon/spa.
Skin: 76% resolved to take better care of
their skin, 54% want to take better care of
their lips and 53% plan to moisturize more
often. For more information on beauty
product testing and specialized consumer
research, visit beautyproducttesting.com.
Ad Age reports that the e-commerce
inflection point packaged-goods marketers
have sought for decades might finally have
arrived. CPG e-commerce sales soared 42%
last year, well ahead of overall growth in
e-commerce and driven heavily by Amazon
subscription sales, which more than tripled,
according to data analytics firm 1010data.
The fastest-growing CPG e-commerce
category was laundry detergent, with sales
up 85% last year, according to 1010data,
which found Procter & Gamble Co.'s Tide
leads with a 48% share. That's ahead of
Tide's roughly 38% share in all forms of
laundry detergent offline last year, per IRI
data for the 52 weeks ended Dec. 27.
Likewise, smaller green-positioned detergent
brands such as Seventh Generation,
Method, Charlie's Soap and SC Johnson's
Mrs. Meyer's also did much better online.
Toothpaste, the second-fastest-growing
CPG category online last year, saw similar
results, with large brands mimicking offline
sales and smaller "natural" brands faring far
better online than offline.
The growth, in part, can be attributed to
the limitless shelf space of e-commerce,
which helps small brands; subscription
services; and Amazon Dash, the buttons for
placement around the home that let people
order products when they’re running out.
Imagine the impact this trend can have on
beauty products that are readily available in a
strategic offline/online distribution mix, as
well as for smaller brands with a passionate
clientele. Visit adage.com.
Pasquale Russo tells BIR that he formed
Beauty Concepts Group LLC in 2015, to
serve as a new resource to the beauty
industry. In January
2016, BCG
acquired HAI
Styling Tools
from Angles
BeautyCare
Group in Poway,
CA. Richard and
Connie Ouellette,
Robert Hall (left) and the founders of
Pasquale Russo have HAI, leave behind
formed Beauty Concepts
a legacy of helping
Group.
salon
professionals perform their craft. For
distributor inquiries, contact Robert Hall at
877-212-8700 or
[email protected].
StyleSeat, L’Oréal’s mobile
and online destination for
booking beauty and wellness
appointments, has acquired
NYC-based BeautyBooked, a
discovery and booking platform
for high-end salons and spas.
The acquisition of
Piermarco Group Imports kicked off the year by
BeautyBooked, which has more
welcoming ColorProof Evolved Color Care as its newest
than 1,000 marquee salons on its
brand partner in the New York Metro area.
platform, will allow StyleSeat to
rapidly expand into the salon and spa
growth into Arizona. Their welcome event is
segment.
scheduled for February 15 in Scottsdale. It
The deal will bring StyleSeat significant
will include an open house, a meet-andsalon market share in top metro markets and
greet, vendor presentations and more.
will provide access to prestigious
Salon Services’ Manifesto gives you
partnerships, including an exclusive booking
insights into their ongoing success and
collaboration with Allure magazine.
continuous growth: “People are Salon
Services’ most important and valuable
StyleSeat generated 100% year-over-year
resource. Each of us is an authentic individual
growth and more than 23 million
brought together by a common bond: our
appointments in 2015. Relying on almost
desire to build long-lasting relationships with
100% word of mouth since its 2011 launch,
our customers and each other. We value
the platform has already fueled more than
integrity, positive energy, teamwork,
$2 billion in booked services and serviced
dedication, communication, responsiveness
more than 44 million appointments to date.
and action. We are committed in our desire
to lead with knowledge and serve with
purpose. We function in an abundant spirit
that enriches lives and creates a legacy of
excellence. We cherish the diversity that
strengthens the fabric of expression and the
freedom to risk through innovation. We are
dedicated to the pursuit of lifelong learning
through Encouraging Personal Mastery. We
Piermarco Group Imports kicked off the
are the protectors of the professional beauty
year by launching ColorProof Evolved Color
industry.” Visit salonservicesnw.com.
Care. Piermarco Group will represent the
luxury system of professional products for
Fuel has expanded its distribution to include
color treated hair to salons in the New York
New England Salon Solutions for
Metro area, including the five boroughs, Long
Massachusetts, New Hampshire and Rhode
Island and Westchester County.
Island; Paramount Beauty for New York and
“Geppe and Anne Enfiomusi, owners of
New Jersey; Twin State Salon Supply for
Piermarco Group Imports, lead a class group
West Virginia, Virginia, Maryland and
of people who are very respected in their
Delaware; Exclusive Beauty Supply for
marketplace, and we are delighted to partner
Florida, Georgia, Alabama and Mississippi;
with them,” says Jim Markham, CEO/
European Image Salon Suppliers for the
founder of ColorProof. Visit colorproof.com
Carolinas; and Cosbec in Quebec.
and piermarcogroup.com.
For distribution opportunities, contact
David Genes, general manager of sales and
Congratulations to Salon Services’ Sydney
education, at [email protected]. Visit
Berry, owner and president, and George
fuelhair.com.
Learned, owner and vice president, on their
News cont. on page 4
JANUARY 2016 3
The Beauty Industry Report Visit bironline.com
News cont. from page 3
Congratulations to Todd
Smith, a member of The
Kirschner Group, Inc.’s
Southeast sales team, on
receiving the 2015 Tae Jhin
Broker Award. Todd is an
eight-time winner of this
Todd Smith
prestigious award. Visit
kirschnergroup.com.
Katherine Frank Creative, a full-service
trade show solutions and creative services
firm, has been named finalist in the Best
Fabric Exhibit category in Exhibitor
Magazine’s Portable/Modular Awards.
Katherine Frank Creative submitted a
show-stopping booth designed for Peter
Coppola Beauty, which debuted at the ULTA
General Manager Conference in Chicago. The
theme for the booth was an “Old-Time
Speakeasy.” The team dressed in period
costumes to add authenticity and
excitement. The booth was designed to
mimic a real life experience, allowing
attendees to experience a different era in
beauty. Katherine Frank Creative created and
executed on the theme, yet managed to
strike a balance in conveying a modern,
innovative brand message to a new audience.
KFC executed the vision by utilizing faux
hard wood flooring, a luxurious lounge with
plush art-deco seating and a vintage sofa and
coffee table, a photo booth and sepia-toned
photos of the product lines and roaring ‘20s
themed props, a stylized bar constructed
from cherry wood, dramatic mood lighting
including sconces and a lavish chandelier, red
velvet drapes for privacy and décor, and
ornate vases with lavish oversized feathers.
You can vote daily for Katherine Frank
Creative until midnight on February 29 at
http://www.exhibitoronline.com/awards/p
ma/peopleschoice-vote.asp.
4 JANUARY 2016
Sprayco Consumer Products has partnered
with two new groups to represent its family
of brands, including Allure Style
Accessories, Miamica and the Sprayco
beauty line of products. Coleman Harrison
will be managing accounts in the Northeast
and Midwest. BTB Sales Group will be
managing accounts in the Southeast,
Southwest and Western territories, as well as
Puerto Rico and the Caribbean. Contact
Morey Serouya, vice president, at
734-744-4875 or [email protected].
Visit sprayco.com.
Coty confirms that it has made an internal
announcement about the leadership
structure of the new Coty
post its merger with P&G
Specialty business, subject
to its completion. Coty
confirms that Salvatore
Mauceri, currently leader
of Wella North America,
will be the future regional
Sal Mauceri senior vice president of
North America
Professional Beauty and Global OPI in the
future Coty Professional Beauty Division
(the salon professional and hair color and
styling businesses). Coty further confirms that
its future Coty Professional Beauty Division,
which will include the full Wella P&G Salon
Professional hair portfolio and Coty’s OPI
brand, will be led by current Wella Executive
Vice President Sylvie Moreau.
In the internal announcement, Coty cited
Sal’s impressive track record leading complex
organizations in North America and abroad,
as well as his successful stint as an
entrepreneur, as central to Coty’s
appointment. Coty went on to say that his
diverse background and experience, and
more recently, his success leading Wella
North America, made him an ideal fit for this
important future role. Coty Professional
Beauty would be focused on delighting salon
owners and salon professionals in both
professional hair and nail care.
Toronto-born and a U.S. citizen, Sal is a
25-year veteran with extensive sales,
marketing and general management
experience in both business-to-business and
consumer products. He kicked off his career
at a leading consumer health care products
company and then started a successful
medical supply business, which he managed
for a number of years and later divested. He
joined P&G, Wella Professionals in 2005.
In his current role, Sal oversees the entire
organization of professional educators, sales
executives, marketers, researchers and
support functions of Wella North America.
“After leading the U.S. sales organization
and later, the North America integration of
Wella into P&G, Sal worked from our Geneva
headquarters to transform 90 countries
across three regions into what has become
our global emerging markets business and an
important growth engine for Wella globally,”
Sylvie noted. “He returned to the United
States 2 years ago as head of Wella North
America, where he has transitioned this very
important business to explosive growth while
evolving as an important industry influencer.”
Both Wella and OPI will continue to
operate as separate businesses within P&G
Specialty Beauty and Coty, respectively, until
the close of the transaction. The close of the
merger is expected in the second half of this
year, subject to regulatory approval.
Gordon Edward Logan has been named vice
president of operations for Sport Clips
Haircuts. Prior to joining the company’s
executive leadership team, he served as
senior director of operations under Connie
Boltinghouse, who previously served as vice
president of operations and is retiring.
Gordon joined Sport Clips
full time in January 2010
after working as a
consultant with Deloitte
Consulting in Dallas. He has
been in charge of the
company-owned Sport
Clips stores in Austin, Texas
and Las Vegas, in addition
Gordon E.
Logan
to other responsibilities
within the operations department. Visit
sportclips.com.
Adriana Graubard joins Betty Dain
Creations as director of marketing. She
recently spent 4 years in Perth, Western
Australia, where she worked as the marketing
and events director for a networking events
business, and co-founded Event &
Conference Co., a company that specializes
in corporate, non-profit, government and
fashion events and marketing.
Adriana holds a degree in digital arts and
design with a branding/advertising focus. She
has multi-industry experience and will take
the lead on new innovative products and
marketing concepts for Betty Dain, Colortrak
and all other Betty Dain brands. Reach her at
[email protected]. Visit
bettydain.com and colortrak.com.
Candy Shaw, owner of Jamison Shaw
Hairdressers and creator of Sunlights
Balayage, has been named
membership chair of
Intercoiffure America/
Canada. She will serve as the
liaison between prospective
members, specialty partners
and manufacturers and the
Board of Directors.
Candy Shaw
Candy has served on
Intercoiffure’s Board since
2013. Previously, she served as the
organization’s Atelier chairperson. Candy
received Intercoiffure’s Adolf Biecker Award
of Excellence in 2005 in recognition of her
contributions to the beauty industry. In 2006,
she was named Personality of the Year by
Intercoiffure Mondial, the international
chapter. Visit intercoiffure.com.
DJ Muldoon joins Bellus Academy as
creative director. The Sheffield, England
native, who founded San Diego’s theFactory
in 2011, is an educator, a recipient of Vidal
Sassoon’s Teacher of the Year award and the
2016 Southwest Hairstyling Awards
Independent Platform Artist award recipient.
At Bellus Academy, he will return to his
educational roots, developing signature cuts
and styles for the academy’s hair styling
education tract. In 2015, DJ created Homme,
a signature line of barbering cuts to launch
the Bellus barbering program.
Congratulations to new grammy Jane Caris,
president of The Kirschner Group, on the
birth of first grandson Theodore Warren
Lucas!
Beauty Industry Report offers its
condolences on the passing of Gordon Bell
Nelson, the executive
vice president of
education for Regis from
1977 to 2012; Wolf Hazel,
who owned the State
Beauty Supply store in
Clinton, MO; Jim Iberra,
who worked for
CosmoProf and recently
Gordon Nelson joined Revlon
Professional; and Chris
Bueter, who worked for Revlon and Beauty
Enterprises.
Gordon Bell Nelson was born in Scotland
and spent more than 30 years at Regis. He
trained at Sassoon and became head of Regis'
education program in 1988.
“Gordon grew within the company and
became executive vice president responsible
for education, travel and marketing,” says
Paul Finkelstein, retired chair of Regis.
“Gordon was highly intelligent, self-taught
and passionately cared for people and the
quality of our profession. He touched the
lives of so many. Let's talk about what that
means. Regis generated more than 100,000
W-2s per year. Regis had a very extensive
training program with more than 100
educators and a world-class video program
created by Gordon. Gordon not only created
the video contact, but was also the primary
actor-educator in the more than 100 videos
created over 20 years. During the 20 years,
Gordon was seen in person or via videos by
more than 600,000 cosmetologists. He was a
rock star and a role model for our industry.
Gordon passed away after a long battle with
cancer at the age of 64. He was a wonderful
husband, father, grandfather and my best
friend. Gordon will be sorely missed.”
Fromm has an exciting opportunity for a
sales manager for its Beauty Education
Division. This position is responsible for
developing sales and relationships, primarily
through new account acquisition of beauty
schools and identifying new opportunities.
The sales manager will be responsible for
meeting sales and gross profit budget targets.
The position requires 40% travel, including
some weekends, across the United States.
Please send resume to Ron Polyak at
[email protected]. To learn more
about the company, visit frommbeauty.com.
Are you a beauty industry lifer with a great
story to share? Are you a rookie looking to
make your mark on any level of the
profession? How about a retired beauty pro
who would like to share your wisdom?
Beauty Industry Report wants to share your
story with our readers. If you have news to
share or would like to be profiled, please
send a few paragraphs or brief outline telling
your story to
[email protected].
News cont. on page 21
JANUARY 2016 5
The Beauty Industry Report Visit bironline.com
Beauty pays tribute to Bill Halfacre by Mike Nave
O
n January 10, 2016, William (Bill) Earl
Halfacre passed away at age 74.
Bill was a wonderful man, who touched
many in the world of beauty. He leaves a large
legacy of an outstanding career, creating
successes for the companies he worked for
and marvelous relationships along the way.
His survivors include his wife, Deborah
Bugbee Halfacre; his mother, Emma Ruth
Robinson; his children, Scott Earl Halfacre
and wife Mary; Robinn Jill Halfacre; Todd
Robinson Halfacre and Kaitlin Dianne
Halfacre; his grandchildren Ashley Herman
and husband Ryan; Sarah Elizabeth Halfacre,
Zachary Halfacre and Keith Smith.
Bill’s career spanned 40-plus years and
included extensive experience in both
corporate and entrepreneurial environments
in store operations, salon management, salon
and distributor ownership and the past 15 years
with OPI, as executive vice president of sales
and marketing. Bill was responsible for
merchandising and purchasing for Regis
Corporation and OPI Products, Inc. He served
on the Board of Directors for Macadamia
Beauty LLC and as an adviser to the Board of
Directors for Merle Norman Cosmetics.
I had the privilege of being Bill’s friend and
of benefiting from his great sense of humor, indepth industry knowledge and ability to
communicate brilliantly. I can’t ever remember
coming away from our meeting without him
sharing his insights and pearls of wisdom that
left me smarter.
His wife Debbie shared: “He was a loving
husband, father and grandfather. He was a
cohort in crime to so many in the beauty
industry. He always said, ‘When you can't have
fun, get out.’ Even at 74, he still loved going to
work. Despite our urging, he refused to retire.
“One thing we have seen in his death is just
how many people he mentored and helped,
and we want each person to know that helping
those around him reach their goals was his
favorite part of going to work. We cannot
express how much it means to the family that
so many kind words have been said since Bill's
passing, and now, in his own words, ‘Get back
to work!’” She added, “In lieu of flowers, we are
6 JANUARY 2016
I’m a better person because of him and I think I
can speak for all of us when I say to know him
was to love him. God Bless you, Bill Halfacre—
you did it your way!”
Beauty Industry Report asked some of
Bill’s colleagues to share their remembrances.
William E. Halfacre
suggesting that donations be made to City of
Hope here:
https://secure.cityofhope.org/donate/Main/
CardsForHope.aspx.
DeDe Sundin was Bill's assistant from 1991
(minus a 2-year hiatus) at both Regis and OPI.
She told BIR, “For the past 25 years, I had the
dubious honor and privilege of being Bill’s
executive assistant. While I will always
remember how we started our work day with
a cup of coffee and our lame attempt to
critique the previous night’s reality shows, i.e.
“Dancing With The Stars,” “The Voice” or
“American Idol” (he was a huge fan even if he
denied it), it’s the OPI sales team, sales support
and customer service folks he had working
behind him, giving him everything they had and
more so, that would make him proud.
“To us, the ‘Team,’ he was an incredible
leader, friend and mentor. He challenged and
inspired us to be the best we could be and
then when we thought we were great, he’d
expect us to be better. He was always there
with an encouraging word when times were
rough, because his belief in our abilities far
exceeded those we had of ourselves. He had
an incredible sense of humor and always
enjoyed a good laugh—whether it was at our
expense or his. He was family, and he is a oneof-a kind, simply irreplaceable human being.
“I met Bill around 1985 at a Winter Beauty &
Barber Supply Institute show in San Diego. He
was curious about two things: What are nail
products all about? AND what did OPI stand
for? After we talked for a while, he said (NOT
asked) ‘I will put some of your products into a
NEW company (Sally Beauty Supply) that I
am working for.’ After discussing it at length, I
told him, ‘No,’ but he should keep me in mind.
“About 5 years later, he called me out of the
blue and told me that he had joined Regis, and
they were thinking about opening retailoriented stores in malls. These stores would
provide services, so they would qualify for the
‘professional’ label, and we should build him a
piece of furniture that he could put in the
store to hold our products. Well, we built it
and not only did he put it IN the store, but
customers almost tripped over it when they
walked into the store.
“Our ‘tiny’ nail company became Bill's No. 1,
2 or 3 line for many years after that. It was the
beginning of a beautiful romance. Life was
great until one day in the mid ‘90s when he
told me that he and Debbie were let go. A few
months later, Bill became OPI's national sales
manager and a great friend to me and every
person at OPI. Bill was an honest, hard-working
individual who will be greatly missed by me
and by everyone who knew him.”—George
Schaeffer, founder/president of Aloxxi Hair
Color, and founder/former CEO of OPI
“Bill and I worked together at Regis from
1990 to 2000. Under Bill's leadership, Regis'
retail sales grew from $12 million to $250
million, an amazing performance. To put this in
perspective, Regis in 2000 generated 1% of
total beauty salon industry sales, and through
Bill's efforts captured 15% of the beauty salon
industry's retail business. Bill added all of the
major professional retail lines; created the
industry's best displays and helped develop a
world-class inventory system. More importantly,
Bill was a warm, humorous, loving person who
was totally devoted to his family. He will be
greatly missed.”—Paul Finkelstein, retired CEO,
Regis Corporation
course, he was a major factor with his input
with George Schaeffer at OPI. He always had a
friendly smile, a great sense of humor and a
sense of how things should be done correctly.
He never forgot a face or a friendship.”—Alan
Sporn, owner/president, Spornette Intl
Zuckerman’ and continued to do so for almost
30 years. He will be missed.”—Myriam Clifford,
managing director, Aloxxi International
“I have known Bill since the early ’70s. For all
of those years, he was the hardest working man
in the beauty business. He
"No one could spot a
was a mentor to many and
“Bill had an insightful feel for the hair stylists
code where it shouldn't
his work ethic, loyalty and
and beauty industry. It was fun to be in a
be like Bill. Although
dedication went
strategy meeting with Bill and discuss the
George Schaeffer had
unparalleled. He squeezed
positives and negatives of various products and
his hand in the success
every minute out of the
vendors. He loved working in beauty supply
of OPI, Bill was the one
day for the 40 years I knew
stores and would innovate ground-breaking
who made sure
him, so may God give him
programs from the knowledge he gained on
operations were spot on.
the rest and peace he
those trips. He was one of the most important
deserves.”—Bennie
beauty personalities of his era.”—Mike Renzulli, Bill will be duly noted in
one of the chapters in
Lowery, retired Sally
former CEO, Sally Beauty Supply
the book of the pro nail
Beauty Supply executive
business. Perhaps I should Family came first for Bill, shown here with
“One of the toughest things in life to face is
Debbie and their grandchildren.
write it. Thanks, Bill, for all
“If there were a Mt.
having to say good-bye, especially when it is to
that you did."—Larry
Rushmore for the beauty
a special friend. Bill Halfacre was a part of our
Gaynor, CEO, TNG Worldwide
business, Bill Halfacre would be included. Bill
lives for so long that our relationship went
was the consummate gentleman with a keen
beyond friendship. Bill was more like a member
“Bill was a good friend of mine. I played a lot
intellect. A man of his word who was oldof our family, with so many shared memories
of poker with him when he was in town and
school in his loyalty, authenticity and work ethic
over the years dating back to Saveway days. Bill
spent a lot of time with him over the years. He
and new-school in his unconventional thinking,
will always be remembered with a smile on his
was such a great guy.
creativity and abhorrence of bureaucracy. Bill
face and as a fun guy to hang out with. Our
“Bill was a great friend, a person I always
was loved by many and respected by all. I fall
thoughts, prayers and deepest sympathy are
looked forward to seeing at industry events, on
into both camps.”—John Hefner, president
extended to his true love, Debbie, and their
the road or at social events. He worked many
Drybar Holdings LLC
family. Life is one day at a time and should be
years in the beauty
embraced by all with
industry in a variety of
“Bill and I had a relationship that went back
love.”—Bonnie and Steve
functions; he knew the
more than 35 years. That relationship
Hass, sales executive for
business inside and out,
encompassed, most importantly, a long-term
The Kirschner Group
had amazing connections
friendship beyond that he was my customer at
and was always willing to
several companies. He was my business partner
“Bill Halfacre will be
share his knowledge and
in a distributorship we owned and both of his
greatly missed by many for
wisdom with others. He
sons—Scott and Todd—worked for me in my
his wonderful sense of
was always there to help.
Florida distributorship. He will be missed!”—Bill
humor, wit and industry
He was one of those
Gray, BBSI past president.
knowledge. Bill worked
special people through
diligently for many years
decades of hard work
visiting distributors and
“Bill was a friend and mentor to me; his
Bill and his wife Debbie were inseparable who made the beauty
was greatly respected by
advice has helped me through the years and I'll
in work and life.
industry what it is today—
all. Bill was an asset to our
always be grateful for it. He'll be missed by
a lucrative and fun
industry and has left a void
many, but his legacy will live on through the
industry. We will miss you, Bill.”—Gregg
unable to be filled.”—Harlan Kirschner, CEO,
many of us he helped.”—Paula Malloy, vice
McConnell, Modern Salon Media western
The Kirschner Group
president of professional sales for ghd
territory sales manager
“I met Bill when he was working at Saveway
Bill, rest in peace and thank you for touching
Beauty and followed him to Denton and Sally
us
all.
We are indebted to the contributions you
“Bill was larger than life and touched a lot of
Beauty Supply and then to the “Art Museum” in
made to us personally and to the professional
lives. His dry humor was legendary. In the early
Minnesota, where he worked for a time. Of
beauty industry.
days, he used to call my husband, ‘Tom Mr.
JANUARY 2016 7
The Beauty Industry Report Visit bironline.com
PBA Exec Summit: The Changing Consumer Experience
T
Terry Jones kicked
he Professional
off the event by giving
Beauty Association
the audience key
hosted the second annual
points on building a
PBA Executive Summit in
culture of innovation
Scottsdale at the Omni
within their business.
Scottsdale Resort & Spa
"It isn't only about
at Montelucia on
what's happening
December 3-4, 2015. The
directly in your
two-day event, “The
business, it's about
Changing Consumer
what's happening
Experience,” hosted
upstream and
135 industry executives
Above from left: Reuben Carranza, PBA Board Chair, leads a panel discussion with the keynotes, downstream,” he
from more than 80
including Lauren deLisa Coleman, Scott McKain and Terry Jones.
shared. “You need a
professional beauty
culture of innovation
companies to learn,
in order to deepen your digital relationships
network and experience presentations from
and a team that supports it. It's important to
three field-expert speakers.
remember, without risk and without failure
Attending companies included Aloxxi
there is no progress." International, Aquage, Armstrong McCall,
Lauren deLisa Coleman continued the topic,
Club Intrigue, CosmoProf, Helen of Troy,
speaking about the mind of millennials and
Joico, Kao USA Inc., Living Proof, Luxury
how to use a digital strategy to create an
Brand Partners, Neill Corporation, OPI,
impactful message.
SalonCentric, Salon Services, Scruples,
“The three Es of engagement for millennials
Sweiss Inc., Pravana and more.
are enable, entice and enroll,” she said.
“The PBA created the Executive Summit
“Millennials are a diverse group of tech-savvy
with the focus of bringing our industry leaders
consumers driven by social responsibility and a
together to network and learn from thought
strong sense of self-empowerment, or what I
leaders outside of professional beauty. This
call a ‘leaderful mindset.’ Thus, awareness of
year focused on the correlation between
these new values, mindset and demographic
changes we are experiencing in our industry
makeup is absolutely key for executives and
and purchasing decisions made by consumers
entrepreneurs who want to truly engage the
and the increasing millennials presence,” said
millennial and establish trust in order to
Steve Sleeper, PBA executive director. “Even
partake in what Forbes magazine confirms as
though the focus of the event was on making
connections in the digital space, nothing
collective $200 billion annual spending power."
replaces the opportunity to connect in-person.
In closing, Scott McKain shared steps on
Top: Steve Sleeper, PBA’s executive director,
The energy in the room spoke volumes for the
how to differentiate your company within the
and Harlan Kirschner, chair of PBA’s
impact this event had on our attendees.”
competitive marketplace.
Manufacturer Advisory Council, welcome
The event began Thursday night with a
“Organizations often overlook customers,
guests to the opening party. Above from left:
reception and welcome message from PBA’s
because
they're concentrating on their
Sexy Hair’s Karl-Heinz Pitsch, ULTA’s Sandy
Chair of the Manufacturer Advisory Council,
competition. This strategy can destroy you,”
Ovington and The Kirschner Group’s Jane
Caris.
Harlan Kirschner.
explained Scott. “If all you’re doing today is
To kick off Friday morning, Reuben
what you did yesterday, it’s a recipe for failure.
Lauren deLisa Coleman, mobile strategy
Carranza, PBA Board Chairman and group
Being ‘great’ is no longer good enough to grow
specialist and analyst; and Scott McKain,
president of R+Co and V76, Luxury Brand
your business. It’s the price of entry. You must
founder/CEO of the Distinction Institute.
Partners, set the stage for the day.
be asking, 'What does it take to stand out?’
Each speaker focused on the mind of the
Speakers included Terry Jones, founder and
Your primary focus should be on how you can
consumer.
former president/CEO of Travelocity.com;
create distinction in your marketplace.” 8 JANUARY 2016
Major Take-aways
Beauty Industry Report asked attendees to
share their key take-aways.
DID YOU KNOW...
“This year’s PBA Summit was even better
than last year. The speakers were more on
target with our industry. Success is always
evolving and to create a list of what the
customer has the right to expect were two
strong messages I took away. We know
these things; however, I brought home a
different perspective to apply to our daily
operations.”—Beth Hickey, Spa Specialties
Representatives
• The beauty industry supports more than
2 million jobs!
“Both Luis Alvarez and I really enjoyed the
PBA Executive Summit! It was an eye-opening
experience. All three guest speakers were very
• Generates $85.8 billion in economic
good presenters and their messages were very
activity.
timely. We have been working on improving
our communication programs for the past
• Pays $31.6 billion in wages.
year, and the program showed us we were on
“My major take-away was that you have
the right road, but that road is taking a lot of
• Contributes $3.8 billion in taxes.
to be creative in differentiating your
different turns. Three key points I walked away
business from your competition in today’s
with: 1. Reaching both the consumer and the
• 85% of licensed beauty professionals are
fast-changing marketplace. Cyberspace and
salon professional is more difficult today than
women, compared with 47% of all U.S.
the internet will continue to be more
ever before. The Internet is the media of
industries.
important in determining a business’s
choice for today's younger people.
strategy. In addition, it was repeatedly
2. Traditional forms of media are not as
• Over the next 10 years, employment will
pointed out that you should not be afraid to
effective in reach or costs. And, it is
increase 13% for cosmetologists, 16% for
fail on the path to becoming successful.”
increasingly more difficult to target your
manicurists and 40% for skin care
—Gary Udell, Gerry Udell, Inc.
customers, depending on their ages. 3. Clarity
technicians and estheticians.
of message is so important today. Consumers
“It was great to catch up with old friends
are being bombarded by thousands of
and to meet the new influencers
messages daily and their
in our industry. With regard to
attention spans are
the presenters, I thought Terry
shorter than ever: 6
Jones was wonderful. I found his
seconds?
insights into how customers
“The PBA team did an
have evolved and the new
excellent job of running
methods and tools we must use
the event and keeping
to communicate with them
things moving. Their
effectively and to emotionally
update on critical issues
excite them very interesting. I
facing the industry was
was also interested in how PBA
eye-opening, especially
has been lobbying lawmakers to
the anti-licensing
Above left: PBA’s Elizabeth Fantetti, Number 4 Hair Care’s Cyndi Baker and Spa
keep state-board licensing in
legislation. We all need to
Specialties Representatives’ Beth Hickey. right: BIR’s Mike Nave with
place. The industry, including
get more involved in this
Aquage’s Dennis Lubin.
me, is uninformed of the work
state-by-state issue!
our organization does to support
“Overall, our industry is changing
salon professionals.”—Steven
rapidly and we must all change with it.
Goddard, founder/CEO, Pravana
Thanks to the PBA for sponsoring an
excellent program. We'll be back again
“From a marketing perspective, the
next year!”—Dennis Lubin, president
message for me was to adapt to the
and co-founder, SalonQuest/Aquage
market and consumers and be willing
to change and try new things in our
“I enjoyed all three speakers and
business. It’s also always nice to see
especially liked the message from
the familiar faces in the industry, and
Terry Jones to disrupt by design. We
to meet new people. The PBA did a
need to think of new ways to
Above left: The lovely Scruples sisters, Mia Liguori McHugh and great job, and I look forward to next
approach our customers and
end users.”—Gary Fishkin, partner, CFN Tracy Liguori Lubeley. Right: Beauty Sales’ Cody (left) and Scott year.”—Mark DePasquale, general
(right) Cox with BIR’s Mike Nave (center).
manager, DePasquale Salon Systems
Beauty Representation PBA Executive Summit cont. on page 10
JANUARY 2016 9
The Beauty Industry Report Visit bironline.com
PBA Executive Summit cont. from p. 9
“In a time of market disruption, two things
are very important to keep in mind: 1. Think
with the end in mind and 2. Distinction/value
is more important
than ever. As we
move into 2016, a
major focus for
our organization is
to elevate and
improve our level
of service. All
three speakers
touched upon and
gave examples of
the importance of
this. One quote
that especially
resonated with me
was from Scott
McKain: ‘Plan
customer
retention with as
much energy as
acquisition’.”
—Jane L. Caris,
president, The
Kirschner Group,
Inc.
“First, I really
enjoyed the PBA
Summit. The
top: Salon Services &
industry hasn’t had
Supplies’ Sydney Berry
many networking
with Zotos’ Bruce Selan.
opportunities
above center: Joe
Grooming’s Dan Kliska
recently, and this
event was a really with CosmoProf’s Michael
Heines. above: PBA’s
good opportunity
Kelley McCarthy and
not only to check
Living Proof’s Michael
in with some folks
Shaun Corby.
I already know, but
also make new contacts and
acquaintances. While the networking aspect
was very important, I also enjoyed the
speakers. Social media and other aspects of a
changing world, and the way
millenillials communicate is fascinating
learning, and something we all need to know
about in our businesses and in our lives to
remain relevant. I will definitely plan to attend
next year’s Summit!”—Marc Spilo, CEO, Spilo
Worldwide
10 JANUARY 2016
top row left: BIR’s Mike
Nave, Burmax’s Kevin
Palmquist and Beauty
Solutions’ Wes Brown.
right: Modern Salon
Media’s Steve Reiss with
Club Intrigue’s Jeff South.
center row from left:
Denman’s Victoria Rainey
Fishman, Sally Beauty’s
Linda Voracek, The
Kirschner Group’s Jane
Caris, Malibu C’s Tom
Porter and BIR’s Mike Nave
row 3: left: Udell Inc.’s Gerry
and Gary Udell with BIR’s
Mike Nave. right:
CosmoProf’s Stacy Gaspard
and CFN’s Gary Fishkin.
by eliminating and
simplifying their business
model compared with the
competition. How can we
challenge our models to
improve the customer
experience?
“I really appreciated
the conference and the
energy of the people who
attended. One of the
reasons I joined the PBA
above from left: Bobit Business Media’s Michelle Mullen, Gregg
Board was to bring function
McConnell and Cyndy Drummey with Spilo’s Marc Spilo.
and format to our industry.
I am proud and excited that
our industry leaders are embracing this
“My major take-aways: Our competition
function with the intent of growing our
isn’t other beauty manufacturers. Rather, it is
industry.”—Kevin Barrett, executive vice
anywhere that the customer experience is
president, Fromm International
better than what we provide; for example,
Starbucks. This now becomes the minimum
“My major take-away was the need for
standard. From there, we must differentiate
companies to be prepared to adjust their
and eventually create distinction. It’s hard to
business models in order to reach their
do, but it is clear what we are charged to do.
consumers effectively, given the fast-paced
“Uber and Airbnb broke the business model
changes in technology. To that end, we will
add more resources to our digital
communication, website and social media
department in order to compete more
effectively. The topics were perfect for our
business and the speakers were very thoughtprovoking and provided tangible insights on
evolving business models.”—Sara Jones, senior
vice president and general manager, Joico
“For me, the most important take-away was
the reaffirmation that our business is definitely
changing beyond what any of us could have
imagined 15 years ago. It’s clear that in order to
stay relevant and viable, we as manufacturers
have to bring everything back to an
increasingly aware and intuitive customer, who
really is more of a product advocate than
anything. It’s no longer enough to have an
incredible product. Everything about the
company needs to be incredible, from the
culture, to the messaging, to the way a
product meets individual needs. The customer
is watching, the customer is talking, the
customer is driving the business now more
than ever.”—Dev Rice, director of
communications and creative, Bosley
Professional Strength
“Society is changing and guerilla marketing
is taking over—just like in the ’70s. It’s time to
do things differently to appeal to this new
consumer, who is savvy about multi-channel
shopping. As manufacturers, we need to
embrace the concept that the more places a
consumer sees your product, the better. This
repeat exposure stimulates interest and
ultimately builds consumer trust. “This new perspective is influencing the
conversations that we are having with salon
owners, stylists and sales consultants. We can
no longer be stuck doing the same things that
we have always done. It’s time to embrace
these new consumers, who are more
demanding, more knowledgeable and
empowered, and adapt to their way of doing
things. That means synchronizing and
integrating all of our marketing efforts across
channels and delivering a consistent
message. “Once again the PBA brought
us dynamic speakers in order to get the beauty
industry to see us as a part of the world
around us, and not solely a myopic
culture. The Executive Summit confirmed the
value of the changes we must make to fit into
society today. The challenge of the future of
our industry will be in adapting and
transforming to those changes.”—Toni Wells,
brand director, Number 4 Hair Care
Next year’s PBA Executive Summit takes
place November 30-December 1, 2016, in
Scottsdale. Contact Jessi Marshall, director,
education and industry programs, at
[email protected]. Visit probeauty.org.
Recommended Reading
• On Innovation : Turning ON innovation in
your culture, teams and organization by
Terry Jones
• All Business is Show Business: Strategies
for earning standing ovations from your
customers and employees by Scott McKain
• What Customers Really Want by Scott
McKain
• Create Distinction by Scott McKain
• 7 Tenets of Taxi Terry by Scott McKain
• The Rise of the SmartPower Class by
Lauren DeLisa Coleman
• America’s most wanted: The Millennial by
Lauren DeLisa Coleman
far left: Sweis Inc’s Glen Pacek (left) and Karl
Sweis (right) with Avalon Salon and Day Spa’s
Bonnie Conte. left: Salon Innovations’ Tracy
Giese, Nick Karan and Margaret Stone.
above left from left: CosmoProf’s Carolyn Corporon, Jen Wiler and Rachel Jud. Center: Spa Specialties Representatives Emmett and Beth Hickey
with Simpactful’s Kevin Otero. Right: PBA’s Susan Howard, Elizabeth Fantetti, Reuben Caranza, Jessi Marshall and Toni Davis.
JANUARY 2016 11
The Beauty Industry Report Visit bironline.com
San Juan Beauty Show ends 2015 with style by Mike Nave
B
eauty Industry Report returned to Puerto
In spite of Puerto Rico’s clouded economic
The 2015
Rico to cover Roberto Paniagua’s Annual
climate, the show’s success makes a statement
San Juan
San Juan Beauty Expo on November 8-9,
about how important the beauty business is to Beauty
2015. It featured 56 classes, 12 Main Stage
its people and economy. This year’s attendance Show
presentations and a full competition program.
was 53,000, compared with last year’s 40,000.
hosted 164
The show also featured the Latin
Attendees included salon professionals, beauty exhibitors,
American Awards, which recognize and honor
school students and consumers,
including 66
people in professional
each wearing a different color
from the
beauty and
wrist band (green for salon
United
entertainment during a
professionals, yellow for students
States. New
red-carpet program
and red for consumers), so
exhibitors
followed by a formal
exhibitors were able to price
included
affair. Winners included
products appropriately. Attendees CosmoProf
David Saig, president of Koko
Alexandra Fuentes &
came from Brazil, Columbia,
Puerto
Keratin and Argan Woman,
David Bernier,
Mexico, Spain, Italy, Belgium,
Rico, Mica
catches up with BIR’s Mike
Angelique Burgos &
Beauty, KDS
Roberto Paniagua (center) welcomes Dominican Republic, Cuba,
Nave.
Larry Ayuso, Annette BIR’s Mike Nave and Susan Silo Nave Venezuela, China, Italy and the
Nails,
to the San Juan Beauty Show.
Guzman, & Sergio
United States.
Brazilian Blowout (exhibiting separately from
Guzman, Emma Ayala
There are a number of
its distributor), Eve Hair, Rapid Lash, Micro
& Radames Rodriguez, Grace Fontecha &
contributing factors to the show’s success.
Needling by J Pierre, Shira Esthetics,
Carlos Alfonso, Jose Figueroa & Tania Petre,
First, it is the largest and most important
Esthetics Global, Silk N, Kanar, Gummy
Jossie Bravo & Shady Slaimen, Mayra Collazo professional beauty show in Puerto Rico and
Xclusive, WR Rayson, Nutricell, d’Shalom,
& Arsenio Gutierrez, Mirta Perales &
the entire Caribbean region. The show team
Amen Beauty, American Biotech Labs and
Maurette Jimenez, Natalia Rivera & Francis
markets heavily to the entire region.
Andis Company.
Rosas, Raymond Arrieta & Dagmar Rivera,
Roberto told me,“We stepped up our
Welcoming attendees at the entrance were
Ruben “Davaz” Vazquez Jr. & Cindy Peguero,
advertising in local newspapers, billboards,
the show’s two largest exhibitors—
Sally Beauty, Wilnelia Mered & Bruce
radio and TV. We reached out into various
Rusk/Conair and Sally Beauty. The other
Forsythe, Yizette Cifredo & Victor Santiago.
Caribbean markets, as well as South Florida, to
front line exhibitors included three major
Puerto Rico is a meeting point between the
attract more people. In addition, we placed a
distributors for the Puerto Rican market: Kashi
United States, Latin America and Europe,
special focus on the barber sector because of
Beauty Supply, Esteban Distributors and
where trends
the strength and popularity of the barbering
Cosmoprof Puerto Rico. Rounding out the
meld into a
trend right now. We also focused on getting a
front line were smoothing lines Brazilian
style that
number of these companies to exhibit,
Blowout, Keratherapy and GK Hair.
combines
including El Patron and Elegance.”
In the past, CosmoProf Puerto Rico
Latin and U.S.
Roberto continued, “We visited every
conducted business in a private room off the
influences.
beauty school in Puerto
show floor. This
Roberto
Rico and do not charge
year, the
identified
students to attend the
organization opted
men’s
show. They can also
to move to the
grooming,
participate in the education
show floor with an
hot, vibrant
seminars at no cost. Our
enclosed meeting
hair color
popular competitions are a
room directly
and hair
big draw for students, and
behind a large stage
extensions as
the schools encourage
that featured shows
BIR’s Mike Nave (center)
Jossie Bravo, owner of Bravo Distributors, by Wella, Sebastian,
major trends
their participation. Finally,
catches up with Javier Alvarez
welcomes BIR’s Mike Nave to her huge
that show no
CosmoProf Puerto Rico
Paul Mitchell,
(left), director of sales for
Moroccanoil exhibit.
provided great support in
Schwarzkopf and
CosmoProf Puerto Rico, and sign of
Gary Graves, CosmoProf vice slowing
promoting the show and exhibiting on the
CND, which supported the organization’s
president.
down.
floor for the first time.”
themes “Get Inspired” and “Ignite Your Passion.”
12 JANUARY 2016
I caught up with David
I spoke with Javier Alvarez,
Saig, CEO of Koko's Brazilian
director of sales, who said,
Keratin Treatment and Argan
“Puerto Rico has a large segment
Women brands. David
of professionals offering salon
introduced me to Arlene
services in stylists’ homes.
Sharon, business director who
CosmoProf Puerto Rico is
showed me the Argan Women
committed to supporting stylists
appliance collection.
and salon owners offering an
She told me, “Realizing the
array of services. We are their
potential market in Puerto Rico
resource for a large assortment
for hair straighteners, we
of professional products across
created a business plan to
all categories that include hair
increase brand awareness and
straightening/smoothing, hair
sales through incorporating
color services such as highlights
distributors and a massive
and bleach, and hair treatments.”
The popular Student Competitions are a huge draw.
advertising campaign. Our best
He added, “CosmoProf’s
seller is the Argan Woman
professional product sales to
Infra-Straight Infrared Flat Iron. Our
At Keratherapy, David Mulhollen,
salons and beauty supplies are being
customers love this tool because of its
co-founder and president, showcased the
generated by hair color from Wella
outstanding performance, user-friendly design
Extreme Renewal Creme de Cocoa (16 oz./
Professionals, Wella Classic, Clairol, Paul
and color combinations. We are marketing the
salon $140.00 and 32 oz./salon $250.00) and
Mitchell, Rusk, Schwarzkopf and Sebastian
Argan Women tools ourselves and not
Perfect Match Gray Root Concealer (3 oz./
and through expanded distribution around the
through our other brand’s distributor network.
SRP $20.00).
island. Salon tools, including hair dryers, irons
We also hired reps to showcase our products
David told BIR, “Extreme Renewal Creme
and shears from Rusk and John Paul Mitchell
in salons throughout Puerto Rico.”
de Cocoa is a maximum-strength keratin
Systems, are also major sales generators.”
She continued, “This year at the San Juan
Gary Graves, CosmoProf’s vice president of smoothing treatment that offers curl
Beauty Show, we noticed the demand for new
reduction, shine and smoothing for even the
sales, added, “We are very proud to support
and improved
most resistant
the San Juan show. There are thousands of
products. Unlike
and unruly
great customers and students! It's a great
previous years
hair types.
learning environment and the energy is terrific.
during which the
Cacao seed
We thank our manufacturer partners for
price drove
butter, an
supporting the show!” Reach Javier
purchases, stylists
antioxidant,
at [email protected] and
were willing to pay
nourishes and
Gary at [email protected].
for quality items.
protects the
Sally
They were also
hair from
Beauty
asking for tools that
styling and
has more
will make their daily
environmental
than 40
work easier while
elements. It is
stores
delivering the best
also enriched
across
with collagen Keratherapy’s David Mulhollan (left) introduces BIR’s Mike results.”
Puerto
The Argan
Rico and is for additional
Nave to his beautiful models.
Woman Infrastrength,
a great
Hector Rivera (center), publisher supporter
Straight Infrared Flat Iron (2-inch plate/SRP
repair and elasticity.”
of Hairworld International,
$195.00, 1-inch plate/SRP $185.00) features
Perfect Match Gray Root Concealer is a
of the
shares his Caribbean market
dual-plate technology that leaves behind silky,
temporary root touch-up aerosol spray that
show. It
expertise with BIR’s Susan Silo
soft, shiny hair. The infrared combined with
utilizes
a
target
applicator
to
spray
the
hair
presented
Nave and Mike Nave.
tourmaline infusion, ceramic and titanium
color exactly where it’s needed to conceal
two large
plates technology, locks in moisture. Reach
gray roots between color services. It is
pavilions—one 60 feet by 50 feet and the
Arlene at [email protected]. Visit
available in blonde, light brown, medium/dark
other 30 feet by 30 feet with tables piled up
arganwoman.com. Note: The company has
brown, black and auburn red. Reach David at
with one product special after another to
moved to 1048 NW 1st Court, Hallandale
[email protected] and visit
make it easy for value-driven shoppers to take
Beach, FL 33009.
keratherapy.com.
home lots of lots of merchandise.
San Juan Beauty Show cont. on page 14
JANUARY 2016 13
beauty
professional
association
YEAR-END
REVIEW
The Professional Beauty Association would like to thank all our
members and industry supporters for helping make 2015 another
great year. PBA continues to see growth in our membership, industry
events, advocacy efforts and more. We thought it would be fun to
show you, rather than tell you all the great things we’ve accomplished
together. Take a look and here’s to 2016!
PBA IS PROUD TO JOIN WITH OUR INDUSTRY PARTNERS American Association of
Cosmetology Schools (AACS), International SalonSpa Business Network (ISBN) and
National-Interstate Council of State Boards of Cosmetology (NIC) to collaborate on the
Beauty Industry Working Group (BIWG).
THE BIWG FOCUSES ON
educating CONSUMERS & ELECTED OFFICIALS about the importance of state licensing for beauty professionals
THE BIWG PARTNERSHIP
IMPROVES AWARENESS FOR:
licensing education health & public
STANDARDS
New MEMBERSHIP
TESTING
SAFETY
THIS NEW STRUCTURE
GIVES PBA MEMBERS
STRUCTURE
2015 ALSO MARKED THE LAUNCH OF A NEW PBA MEMBERSHIP STRUCTURE
to meet the needs of our evolving industry. The changes make it easier for our
members to access information across the association, providing relevant education
and resources. CHECK OUT PROBEAUTY.ORG/JOIN FOR MORE INFORMATION.
“
more control
OVER THEIR
MEMBERSHIP
ABILITY TO CHOSE
THE DUES LEVEL
best suited
Under the new membership model, companies can extend varying degrees of member
benefits to all employees thereby adding value to the company’s employee benefits package. In
turn, as the PBA member count increases the association gains clout on Capitol Hill.
- STEVEN NEUMAIER Owner, Goldwell NY Inc.
FOR THEIR
BUSINESS
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money
COSMOPROF NORTH AMERICA (CPNA)
FURTHERED ITS REPUTATION IN 2015 AS
ATTENDEES
BY INTRODUCING REVOLUTIONARY TECHNOLOGIES
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EXHIBITORS
30,000
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This year marked the first of its kind Beauty Pitch event,
which took place
during PBA’s Beauty Week and was hosted by CPNA. This event featured five Beauty Pitch
finalists who presented their product, brand, or idea to businessman and ABC’s Shark Tank
star, Mark Cuban, and CEO & Co-Founder of Paul Mitchell Systems, John Paul DeJoria.
The event attracted industry executives representing retailers, distributors, investors, over
350 media representatives and over 1,400 attendees. 100% Pure won the grand prize, a
one-year mentorship with Mark Cuban and received a $10,000 cash infusion from TSG.
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Cosmoprof North America.
- STEVE SLEEPER PBA Executive Director
”
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association
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The Beauty Industry Report Visit bironline.com
San Juan Beauty Show cont. from page 13
Year after year, Conair Corporation has
supported the San Juan Beauty Show by
exhibiting its Rusk, Satin Smooth and BaByliss
brands. Ryan Kaiser, partner at All-Step Sales,
which represents Conair/Rusk in Puerto Rico
and the Caribbean, showed me the Rusk High
Fashion Color range. It addresses the trend
toward hot, vivid hair color, which is very
popular in the Caribbean market. He also
pointed out that Rusk Leave-in Conditioner
(8 oz./SRP $15.00, liter/salon $12.50) with
passion flower and aloe is doing well in the
marketplace. Finally, Rusk Deep Shine Color
Touch Up Powder Base, another entry into the
hot root cover-up category, is available in eight
shades. Visit rusk1.com.
GK Hair featured its new GKhair Holiday
Box (GKhair Serum 1.69 oz., GKhair Color
Protection Moisturizing Shampoo 10.1 oz.,
GKhair Color Protection Moisturizing
Conditioner 10.1 oz.) at an SRP of $25.00.
Juvexin-infused GKhair Serum ensures zero frizz,
ultra-smoothness and extreme hair
manageability. Reach Kenneth Siegel, sales
Audrey Morris Cosmetics’ Maryann Lovre
support, at 305-390-0044, ext. 114, or
(center) and Wayne Morris (right) show BIR’s
[email protected]. Visit gkhair.com.
Mike Nave their thousands of skus available
for private label.
Kashi Beauty Supply’s exhibit was jampacked with product offerings. It featured the
biggest sales in one day at a trade show in the
extensive Crown Brush line of makeup brushes,
company’s history.
a range of manicure implements, shears and
Maryann Lovre, president, added, “Our
salon apparel. The distributorship also
Liquid Matte Lipsticks (SRP $12.00 to $18.00)
introduced Dr. B’s L’Homme brand at the show.
feature a rich and creamy texture with bold and
Manufactured by Chemco, the line consists of
long-wearing colors. They won’t dry out the lips
Pre-Shave Oil, After Shave Balm, Daily Care 2
because they are enriched with vitamin E
in 1 Shampoo, Scalp Care Antiand avocado oil.”
Dandruff, Texture Pomade
She added, “The
and Elite Styling Gel. For
Liquid Mattes are
information about Dr. B’s
available in a
L’Homme, contact Adriana
gorgeous .25-ounce
Queiroz, president, at
Lucite round clear
[email protected].
bottle with a black
Audrey Morris
shiny cap and a
Cosmetics presented its
sponge tip applicator.
huge private label
Our clients can base
cosmetics line,
Dr. B’s L’Homme debuted at the show.
their retail prices on the
displaying thousands of
type of clientele they
products and colors for
have and how they want to position their
attendees to pick up and play with. “With this
products against their competition.” Contact
type of exposure, they act like kids in a candy
[email protected] or visit
store!” said CEO Wayne Morris, who told me
audreymorriscosmetics.com.
this year his company experienced the second
14 JANUARY 2016
Donna Bella Hair exhibited a variety of hair
extensions, showcasing its 16- and 20-inch
Human Hair Clip-In Extensions (16-inch/SRP
$110.00, 20-inch/SRP $155.00). According to
Angela Worley, the brand’s social media
coordinator, “Made from human hair, these clipin extensions provide fullness and length for a
non-permanent alternative to hair extensions—
without sacrificing quality. The thickness and
texture of clip-ins provide the effect of long,
voluminous, healthy hair. The clips’ fasteners
give wearers peace of mind against slippage,
while the high quality hair allows the wearer to
color, cut and style with heat just like natural
hair.” She added, “Our clip-in sales were up by
approximately 40%; however, our overall show
sales were down by about 20% compared with
last year’s show.” Reach Angela at
[email protected] or visit
donnabellahair.com.
Equibal Labs introduced Nufree 4 Men
Only to the Caribbean market. The company
returned to the San Juan Beauty Show after a
7-year hiatus. Nufree recently tapped
International Aesthetic Corporation as its
major distributor and the spas that will be its
learning centers in Puerto Rico.
“It’s simple,” says CEO Norma Jean Fusco.
“Men want sexy, smooth skin, but don’t want to
deal with the pain associated with body hair
removal. Nufree 4 Men Only is a non-wax hair
removal process that can remove hair from
almost any part of the body—virtually pain
free. It’s safe, fast, easy and causes no redness or
swelling. The Starter Kit has a salon cost of
$99.99 and includes an 8-oz. heater, two 8-oz.
jars of Nufree 4 Men Only, a 4-oz. Finipil 4 Men
Only, a 1-oz. Nufree 4 Men Only Erasing
Lotion, 100 Pack Strips, one 20-pack of
Eyebrow Applicators and one 40-pack of Body
Applicators.
Added Norma, “International Aesthetic
Corporation will proceed with shows on our
behalf in Puerto Rico, Central America and
South America, as well as small caravan shows
with education.
Reach the company at info@equibal,com.
Reach Natalia Sotelo, vice president of sales
and education for the International Aesthetic
Corp at [email protected]. Visit nufreeprofessionals.com.
El
For more than 40 years,
Patron
WR Rayson has offered
Beard Oil
salon and spa supplies,
(SRP
including end wraps,
$35.00) is
protective wear, towels,
enhanced
wraps and more. At the
with
show, it debuted The Spray
black
Tan Kit. Said Tom Buscemi,
seed oil
vice president of sales, “We
making
exhibited our entire product
beards
line, because this was our
Black Gel is El Patrón’s best-seller.
soft and
first show in Puerto Rico in
luxurious to touch, while adding fullness and
quite some time. We are
shine. It helps prevents in-grown hairs and has a
looking to work with
non-greasy feel.
distributors in Puerto Rico.” Added Jonathan, “The third item on our bestHe added, “We also tried
seller list is the El Patron Maximum Hold
to educate everyone who
Pomade (SRP $21.00) for high shine and strong
After partnering with a distributor in the Caribbean, Nufree Finipil stopped by the booth about
hold. It’s wonderful for finger styling or adding
the
features
and
benefits
of
returned to the San Juan Show after a 7-year absence.
texture to thick and unruly hair. The waterour Hi-Lite Wraps as an
based formula rinses clean and offers ultimate
alternative
to
foil
for
highlighting. These
wraps
RapidLash introduced its Eyelash
are much easier to use than foil and you can see control. It provides a modern, flexible
Enhancing Serum, RapidBrow Eyebrow
alternative to styling gels.” Reach Jonathan at
the color process through the wrap,
Enhancing Serum and RapidHair Hair
[email protected]. Visit elpatronusa.com.
rather than having to unwrap the
Volumizing Formula to Puerto Rico’s
Beauty Essence, Inc. has been a major
foil to check the process.” The
professional beauty market. I chatted with
supplier of hair goods for years. At the
Spray Tan Kits are available in a 12Penny Kahan, director of business
San Juan show, the company featured its
pack or a 24-pack. Reach Tom at
development, and Nicole Pigott, brand
Natural Virgin Remi Hair,
[email protected].
manager, who shared, “These products safely
Synthetic Hair and Natural
Visit wrrayson.com.
encourage healthier-looking lashes, brows and
Organic Hair Prota.
In addition to Dr. B’s
hair for women and men, both old and young
According to Linda Agosto,
L’Homme, barber-inspired
alike, who suffer from thinning hair due to age,
“The Do It Yourself 4-piece
men’s lines included Johnny
stress, hormonal shifts, medications, sickness,
Prota Clip-on and the Do It
B Haircare, Elegance USA,
poor diet or other causes. Our products give
Yourself 1-piece Prota ClipEl Patron and Major League
salons an easy way to increase their gross
on products were a hit at
Barber. At El Patron, I
revenue by $1,200.00 a month by incorporating
the show. These products
talked with Jonathan Tiram,
these products into the lash, brow and hair
feature a hand-tied
services already provided to their clients.” Reach vice president of sales, who
polyurethane base, which
told me his company had
Penny at [email protected].
looks like scalp instead of
had a busy month,
wefts tracks. It lies flatter on
attending shows in
Do It Yourself Prota Clip-On Hair
the
head than traditional
Mexico, San Juan and
Extensions come in 14-, 18- and 22products,
and it's almost
Hong Kong.
inch lengths and in a variety of
invisible,
making
it ideal for
Jonathan noted,
colors. They feature a hand-tied
“Currently, our best-selling polyurethane base, which looks like light blondes and clients with
scalp instead of wefts.
thin hair.”
item is the Black Gel (SRP
Do It Yourself Prota Clip-On
$30.00). Black Gel
products come in 14-, 18- and 22-inch lengths
enhances black hair and covers gray without
with suggested retail prices ranging from $50.00
the commitment of permanent color, while
to $70.00, depending on the length and color.
providing maximum hold to shape hair and
RapidLash products encourage healthierReach Linda at [email protected] or
create various hairstyles. It washes out with
looking lashes, brows and hair.
visit supremehairus.com.
shampoo and is alcohol free.”
San Juan Beauty Show cont. on page 16
JANUARY 2016 15
The Beauty Industry Report Visit bironline.com
San Juan Beauty Show cont. from page 15
Said Antonio Del Rio, “Our plans for 2016
San Juan’s distributors include Amcar
include opening new accounts, continuing to
Distributors, Bravo Distributors, CosmoProf
expand our services, adding new products to
Puerto Rico, Dicar, Esteban Distributors,
distribute and opening sales of our products to
Kashi Beauty Distributors, Del Rio Trading,
the U.S. mainland.” For more information about
Martini Beauty, Morales Distributors and
distribution opportunities, contact Luisa at
Ogoyi Group.
[email protected].
Del Rio Trading is operated by the brother
LeChat nail care
and sister team of Luisa and Antonio Del
introduced Perfect Match
Rio. Del Rio Trading’s distribution reaches all
The Iced Collection. This
major national retail outlets, local retailers,
collection includes one
beauty salons, beauty supplies and
POP display, one each of
pharmacies.
six .50-oz. Perfect Match
In addition,
UV/LED cured
Del Rio also
soak-off gel
operates a
polish color
chain of Del
with matching
Rio Beauty
Dare to Wear
Shops, which
LeChat debuted The Iced
are retail
Collection of UV/LED cured Nail Lacquer
and one free
outlets for the
soak-off gel polish with
matching nail lacquer.
mini set of six
professional
.25-oz. Dare to
brands it
Wear nail lacquers. Colors include Frosted
distributes,
Diamonds (glitter), Chillin’ (cream), Crystal Ball
including
(glitter), Gold Hearted (frost), Ice Princess
Conair,
Del Rio Trading’s Antonio and
(glitter) and Precious Ice (cream). Contact
Andis,
Wahl,
Luisa Del Rio shared the story
[email protected] and visit
Markwin’s
of their distributorship and
Del Rio Beauty Shop chain The Color
lechatnails.com.
with BIR’s Mike Nave.
Bravo Distributors featured its major
Work Shop,
brands, including Essie, Moroccanoil, Pravana,
Wet and
Olaplex, Bio Ionix, Brocato, Keratin Complex
Wild Cosmetics, Diane, First Line Products,
and NINFAS Hair Extensions with three
Graham Beauty Products, Hask, Profusion
exhibits on each side of the show entrance.
Cosmetics and the recently added LeChat
Jossie Bravo, owner, told me, “This year, we
Nails. The company also featured BaByliss,
used a completely new platform at the show.
Graham, Betty Dain, Andis and Wahl, plus a
By taking the entire entrance and mounting
special section for barber products.
wall-to-wall exhibits that no longer compete
Luisa also showed me Toni Cosmetics, her
for space and sound air waves, we saw our
own line of makeup, which she launched at
products fly off the shelves.”
the show. “Toni Cosmetics is a
Jossie added, “We focused on the needs
professional mineral makeup line of
of beauty industry
products enriched with vitamins and
professionals by
rice powder in elegant packaging.
providing technical
The line includes Wet and Dry
workshops on
powder, Mineral Matte
updos that are
Lipsticks, Mineral
commercial
Matte Lipgloss,
and market
Mineral Matte
driven, hair
Blush, Mineral
colors that are
Matte and Sheer
challenging to
Shadows, Brow
Definer, Eye Liners and
Del Rio Trading’s Luisa Del Rio launched her own line achieve and
interactive
Brow Pencil.”
of Toni Cosmetics.
16 JANUARY 2016
technical presentations between artists and
attendees. Our social media is locally focused
and organically reached, which gave us an
interaction advantage. This year, we introduced
the winning product of the decade, Olaplex.”
Reach Josie at 787-758-6177 and visit
bravodistributor.com.
Also using the lobby location, B Concepts,
a local distributor, introduced Farouk Systems’
Kardashian Beauty. Scott Emery, senior vice
president of international sales, stated, “We
have been more than impressed with our new
distributor in Puerto Rico. David Gonzalez,
president of B Concepts, has really put forth
the effort to launch the brand and make an
effective impact in their marketplace.
B Concepts has consistently stayed on top of
inventory allocations and uses social media
and other go-to market strategies effectively.
B Concepts has been a real pleasure to work
with, they have shown a strong work ethic, a
willingness
to create
focused
activities
and they
have a
consistent
attention to
detail that
is helping
salons,
stylists and
consumers
across the
Thanks to the “K” in Mike, BIR’s
island.”
Mike Nave felt right at home at
The
Kardashian Beauty.
Kardashian
Beauty hair line launched in early 2015 with
three hot tools, five brushes and five styling
products. The products feature black seed oil,
which comes from the pressed seeds of the
Nigella sativa, a flowering plant known to
thrive in severely dry conditions of the
Mediterranean region by utilizing its moisture
retention properties.
Today, products include Black Seed Dry Oil
(3 oz./SRP $16.50), Shampoo Conditioner
(3 oz./SRP $15.00), Conditioner Take 2 Dry
Conditioner (5.3 oz./SRP $15.00), Stylers
Smooth Styler Blow Dry Cream (6 oz./SRP
$14.00), Twirl Me Curl Defining Cream-Gel
(5 oz./SRP $14.00), Pure Glitz Hair Spray
(12 oz./SRP $16.00) and K-Body Volume
Foam (10 oz./SRP $15.00). Reach David at
787-410-4015 or [email protected].
Headquartered in Florida, Vero Beauty
Supply distributes beauty products in both
South Florida and the Caribbean region. Raul
Botifoll, vice president of sales and
marketing, told me, “We exhibited at the
show with Leonard Rocco, principal of
Rocco Donna Professional. We showcased
Rocco Donna’s Hair Beauty Dose, a
revitalizing anti-aging treatment. It was a
popular item, as attendees were asking for
alternative treatments to keratin products.”
Hair Beauty Dose, a revitalizing anti-aging
in-salon treatment, is perfect for brittle and
chemically treated hair needing professional
repair. Doses of virgin coconut and Tahitian
monoi oil work together to prevent hair
breakage and split ends and reduce frizz.
Essential nourishing vitamins and keratin
proteins fortify for instant improvements after
just one stylist-prescribed dose. Reach Raul at
[email protected] for Florida/Caribbean
or [email protected] for the rest of
the United States and international markets.
Jose Esteban operates a distributorship in
Puerto Rico that represents ISO, Joico, Olivia
Garden, Firenze, Senscience and Brazilian
Blowout.
La Espanola, a large distributor in the
Puerto Rican market, did not exhibit at this
year’s show, but we wanted to catch up with
owner/CEO María Rodríguez (“Rosita”)
Cifuentes. She told BIR, “Unfortunately, with
our expansion program, we were not able to
exhibit at this year’s San Juan Beauty Show. We
will be back next year.
“La Española was established 37 years ago
to cater to the professional salon industry in
Puerto Rico. We've helped develop the
industry since our very beginnings. We started
with one location in Manati, PR, with only
$500.00 of inventory. Today, we own 12 stores
around the island where we retail and
distribute products. We will be opening our
13th unit during the first quarter of 2016.”
La Española’s 140-page catalog features
more than 15,000 skus and includes Matrix,
Cuccio Pro, Split-Ender Pro, Bodyography,
Bain de Terre, Sutra and Parlux.
La Espanola will open its 13th beauty supply
store across the island of Puerto Rico in 2016.
Rosita shared, “In our continuing search to
serve the salons, we will be launching a new
division in 2016 named L'E Professional. With
this new entity, we will serve the professional
salon industry and be a leader to the socialeconomic development of the island by
contributing to the recovery of the
economical strain the country has been facing
for the past several years.”
She added, “L'E Professional’s direct
consultant sales force will support salons’
business development for healthy growth and
profitability. The time-is-money saying applies
to hairdressers better to than anyone, because
a hair stylist can't afford to lose a client or to
lose the opportunity to gain a new walk-in
client. That’s where we come in. Our
consultants are trained to provide both salons
and hairdressers with services and resale
products from the brands they love, as well as
the education, techniques, support and service
they require—all without the need to leave
the salon. Our motto: ‘L'E Professional makes
the difference!’" Reach Rosita at
[email protected]. Visit
laespanolabs.com.
Ryan Kaiser also provided this information
on some of the brands he and David Schloss’s
All Step Sales represents and a few of the
Puerto Rican distributors they work with.
Ryan shared, “We had two team members
supporting the BaBylissPro exhibit at Del Rio
Trading, along with the BaByliss and Rusk
corporate booths. Laurie Basora and Diana
Frias, our sales and marketing associates, are
both bilingual and did a terrific job explaining
the key benefits of new BaByliss products,
such as the Rapido hair dryer. We also
recently started representing the Bondplex
brand from Backstage Commerce, which is
headquartered in Montreal.
“Rusk and BaBylissPro have developed a
very strong Spanish-speaking education team,
with many of those educators coming from
Puerto Rico. One of our top local hair
designers, Juanel Pacheco, played a prominent
role on the Rusk stage. BaBylissPro featured its
Ferrari motor hair dryers and BaBylissPro
clippers. The barbershop business has been a
bright spot in the Puerto Rican market and the
barber crowd lined up to watch BaByliss
designers, including Jose Peralta and Rob the
Original, create hair tattoo designs.
“Del Rio Trading is a major BaBylissPro
distributor that continues to grow the brand in
a challenging market. The mid-priced
BaBylissPro Porcelain Ceramic Flat Irons
(SRP $59.95) and Hair Dryers (SRP $79.95) were
among the top sellers.
“Another distributor we do business with,
Dicar Inc., launched Bondplex, which is
added to chemical mixtures or used in
combination with any chemical hair treatment
to prevent damage. When using Bondplex with
hair color, the colorist does not need to
change the formulation nor processing time of
the color service. Dicar was offering a free
class on Bondplex to any clients who
purchased the $109.00 Bondplex intro kit at
the show. Initial reaction has been excellent, as
they have already sold Bondplex to 100 salons
in Puerto Rico in the first month. Dicar is a
full-service distributor with seven DSCs. It is
managed by Luca Maraschino and also
distributes Alfa Parf and Milano Care hair
products.”
Ryan also noted, “Finally, Wonder Beauty
Supply was back on the floor with sisters
Shirley and Elizabeth Rios. Reach Shirley at
[email protected]. Wonder the New
Generation (Eric and Yanette Garced) was
also exhibiting at a combined booth with
Latin Beauty Supply. Reach Yanette at
[email protected]. Reach Ryan at
954-747-7170 or [email protected].
The 2016 San Juan Beauty Show is
scheduled for November 13-14. BIR
recommends that you combine the trip with a
vacation to the beautiful island. For
information on exhibiting and attending, visit
sanjuanbeautyshow.com.
JANUARY 2016 17
The Beauty Industry Report Visit bironline.com
Moroccanoil pioneers a new way of doing business
M
oroccanoil pioneered oil-based hair care
and a new way of doing business for the
professional beauty industry. As the company
enters a new phase in its growth, Beauty
Industry Report caught up with David
Krzypow, vice president of marketing; Jay
Elarar, vice president sales, professional—
Americas and MacDonald Kennedy, director of
sales and marketing, Exclusive Beauty
Supplies, for the inside story.
BIR: Welcome, Gentlemen. Tell me how
Moroccanoil pioneered the oil category and
changed an industry.
David Krzypow (DK): Moroccanoil
continues to disrupt the status quo through its
anti-diversion efforts, high-level marketing and
effective formulas. While most industries have
undergone major transformations over the past
10 years, as they have adapted to the everchanging world of business and increasingly
demanding consumers, the professional hair
care sector has remained fundamentally
unchanged. Yet the context in which salons
operate today is very different: The internet,
print magazines and retail outlets are
increasingly taking away the beauty advisory
role once controlled
by salons. Moreover,
consumers now have
access to a multitude
of non-professional
channels from where
to purchase highquality hair care
products. At the
David Krzypow,
same time, the
Moroccanoil’s vice
integrity of the
president of
industry is being
marketing
undermined by the
growing problem of diversion. Those changes
have weakened the stylist-client relationship
and the importance of professional
recommendations of products tailored for
clients’ hair types.
BIR: What are the critical steps to follow
when pioneering a new category?
DK: A story of success, an impulse for
innovation and a relentless pursuit of simple,
high-performing products fashioned our iconic
18 JANUARY 2016
quite young. From the start, they were very
brand Moroccanoil. All of our products—from
clear that they were not only launching a new
cleansing and conditioning to styling and
kind of hair product, a new brand and a new
finishing—are oil-infused, offering a unique
category, but they wanted to pioneer a new
approach to hair care and styling that not only
way of doing business and to challenge the
leaves hair naturally smooth and shiny, but also
status quo. That was a breath of fresh air, and
improves its condition with each use.
we believed in them and their
Here’s what contributed to
vision before we even believed
our success:
in the product itself.
1. Our original Moroccanoil
BIR: Tell me more.
Treatment, which combined the
MK: The best example of
highly nourishing, antioxidantthat pioneer spirit is the way
rich properties of argan oil with
that Moroccanoil tackled
high-performing ingredients.
diversion head-on. At that time,
2. Having the right
most brands had either given up
leadership in place, along with
on controlling diversion of their
co-founder Carmen Tal’s
own products or had joined in
background as a salon owner,
on the action directly or by
resilience in overcoming
turning a blind eye. “There’s no
obstacles and passion to share
way to control it,” was the
Moroccanoil Treatment with
response we got every time one
women all over the world.
of
our brands showed up in
3. Thanks to God (some
The original Moroccanoil
Treatment pioneered oil- Target, CVS or the grocery. And,
would call it luck)! Also,
based hair care.
of course, they’d point to salons
listening to our customers, the
as the source of diversion, when
women who inspire every
the truth was the salons put them on the map
product we create. We pay attention to those
in the first place and had the most to lose
who love our products, and in turn, they help
when the product showed up in Target.
us determine not only new products, but also
Moroccanoil changed that conversation
initiatives such as Inspired By Women.
completely. Now, we look brand execs in the
4. The stylists who took a chance on us
eye and respond, “If Moroccanoil can do it, you
and were willing to give an oil product a shot.
can too—if you really want to.” New brands
5. An unparalleled distributor network.
now say to us, “We want to control diversion
BIR: How did you turn your argan oil in its
just like Moroccanoil does.”
amber bottle and turquoise label into a
Carmen also understood early on that
must-have consumer product overnight?
stylists were the brand’s entrée to consumers,
DK: We built our reputation on positive
so she flooded the market with those cute
word-of-mouth—from runway to salon to the
little brown glass sample bottles that opened
spa to editorial spreads. Our clients and the
doors faster than anyone had ever seen.
experts know our products work.
Carmen also knew how to make a splash at
BIR: How do you pioneer a new category?
shows with those beautiful blue bags! I clearly
DK: Strong leadership that remains true to
remember Moroccanoil’s first year at Premiere
the brand vision, believes in the products and
Orlando. Everyone wanted that blue bag and
vision, and will not be dissuaded by the
was buzzing about the free samples inside.
obstacles and challenges, is key.
After, our phone rang off the hook for weeks
BIR: How did you set your distributors up to
from stylists and salons that had to get
be pioneers?
Moroccanoil. They shared that enthusiasm with
MacDonald Kennedy (MK): John Leone
their clients, and the brand took off.
and I first met co-founders Carmen and Ofer
Carmen has made Moroccanoil the Chanel
Tal through you, Mike, when Moroccanoil was
BIR: Why was the time right for
of hair care, and consumers and
Moroccanoil to break out?
stylists alike equate that logo with
JE: Prior to Moroccanoil, oilquality and fashion. Having the
infused hair treatments that could
brown glass bottle in her bathroom,
be used to both treat and style the
that blue hairspray in her purse or a
hair were unconventional.
Moroccanoil tote on her arm
Moroccanoil Treatment not only
makes a woman feel as stylish as
created the worldwide buzz on
when she flashes the red soles of
argan oil, but also pioneered a new
her Louboutins. Carmen pioneered
oil-infused beauty category. Word
that kind of branding in the
of our easy-to-use and
professional beauty industry, and
performance-driven formulas that
that’s what continues to elevate the
Moroccanoil Body was a natural extension of their success in hair care. transform all hair types spread
brand.
quickly among stylists, celebrities
BIR: How do you support salons
and women around the globe.
providing them with top-of-the-line artistic
and spas that use and retail Moroccanoil?
BIR: Moroccanoil launched at an upscale
and business education combined with a
Jay Elarar (JE): We provide two areas of
price point during an economic recession.
robust Loyalty Program. The purpose of
support—one within the salon and the other
Many credit your brand for helping salons
Moroccanoil Education is to return to the
outside of the salon. We invest heavily in
stay in business.
essential foundation and refined art of styling
building buzz and consumer demand for our
JE: One of the amazing things about our
to create truly beautiful hair. Our education is
products, which in
innovative and on trend, taking inspiration from industry is that it is virtually recession proof.
turn results in
the work we create at fashion shows across the Women want to look good, and sometimes
significant retail
pampering yourself with that extra new
globe and creative collaborations
income for the salons
product is all you need to distract yourself
with world-renowned
that carry our brand.
from the realities of life—including an
runway and editorial
Salon clients visit
economic downturn. We also had the benefit
stylists. We have a global
their stylists about
of entering the professional hair care market
network of talented
once every 4 to 8
with something completely new, and salons
and engaging educators
weeks. During that
embraced us. In turn we gave them a brand
led
by
Robert
Ham,
time,
stylists
control
Jay Elarar,
Moroccanoil’s vice the hair care
that spoke directly to consumers and grew
our director of global
president of sales,
their retail business when their service
education. Stylists can
conversation for 1 to 2
professional
business might have been slowing.
experience
hours. Our 360-degree
BIR: What does the future
Moroccanoil education
approach to marketing
hold?
in-salon or at the NYC
and PR keeps the consumer engaged with the
JE: This month, we are
Moroccanoil
professional hair care conversation before,
launching an amazing
Academy.
after and during salon visits, throughout
Texture Collection of
Our Loyalty
multiple touch points. Our strategically
three argan oil-infused
Program is one of the
conceived engagement tactics that drive the
products to help achieve any
richest out there; it
consumer to the salon include an aggressive PR
textured style. Our new
allows salons to access
strategy, coupled with global advertising
The new Moroccanoil Texture
Moroccanoil Beach Wave
a sophisticated online
campaigns and social media activities.
Collection includes Dry Texture
Mousse
is an upgrade on sea salt
portal and see what is
This 360-degree approach is supported
Spray, Beach Wave Mousse and
spray
and
creates a beachy wave
new with Moroccanoil,
further by our anti-diversion program, which
Texture Clay.
without the dehydrating effects of
redeem points for
helps protect the integrity of the professional
salt. Moroccanoil Texture Clay
backbar and station
hair care industry. We invest heavily in a highly
gives you piecey, roughed-up texture.
sophisticated tracking system that follows each product and access in-salon marketing and
Moroccanoil Dry Texture Spray creates light,
merchandising pieces. Lastly, we offer salons
product from its source all around the globe.
tousled styles. Texture is a new category for
business education through interactive classes
Moreover, legally, we have been extremely
our hair care; we’re proud to offer new options
and events focusing on retail, merchandising
aggressive at defending our brand integrity to
and how to run their salon as a business, led by to our salon partners and consumers!
eliminate copycats. We continue to fight and
Nancy Dobell, our director of brand
win numerous cases around the world, getting
Contact Moroccanoil Customer Service at
development. Visit
injunctions against copycat brands.
888-700-1817 or [email protected]. Visit
www.moroccanoilbeautifulbusiness.com.
We support our salons and spas directly by
moroccanoil.com.
JANUARY 2016 19
The Beauty Industry Report Visit bironline.com
Premiere Shows delight Columbus and Birmingham
I
Villa, along with Andrew Carruthers,
dynamically held a huge presence at the show
with classes, Main Stage presentations and with
an invite-only evening event, sharing value as
they created today’s looks by thinking, saying
and doing differently.
Tomeka’s Beauty
and Sharon’s Total
Weave Transformation
filled the demand for
weaving techniques.
CND, International
Beauty Classic takes Columbus
Pedicure Association
On October 11-12, 2015, the
and Precision Nail
Premiere Beauty Classic in
pumped up nail techs
Columbus, OH, featured
with invigorating nail art,
education in hair, nails, skin care
and business. All classes were CE Thirty-two professionals and students won exclusive opportunities to learn from Sam practices and trends.
Greg Zorian with Andis
(Continuing Education) credit
Villa (left) and Martin Parsons (right).
Company, Terrance
approved, providing Ohio and
Manning with SoHo for men and The
was a must-see exhibit. New emerging brands
West Virginia professionals the opportunity to
Barbershop Co. classes showed men’s hair
like CanYouHandlebar, which focused on the
acquire all necessary hours in 2 days.
cutting and styling techniques.
beard trend, showed attendees how to
The Balay Lama Candy Shaw electrified
The exhibit floor was buzzing with
capitalize on growing their male clientele. CND
attendees with her creative and money-making
excitement, as SalonCentric brands featured
previewed its holiday colors, while Light
balayage techniques and Sunlight Balayage
Sam Villa, Matrix, Redken, Pureology and
Elegance demonstrations focused on selling
products. Sam Villa and Andrew Carruthers
Surface. Michael O’Rourke incorporated
additives to enhance clients’ next appointment.
shared creative technical designs inspired by
professionals into his educational approach.
Save the Date: Premiere Beauty Classic 2016
the Modern Heritage collection. In addition,
HaloCouture angelically simplified extensions
will take place on October 9 and 10 in
international Updo Guru Martin Parsons
bringing in many of their new products to add
Columbus. Contact Premiere Show Group at
presented classic updos that incorporated
value to extension services. New emerging
800-335-7469 or visit beautyclassicshow.biz.
methods that speak to the modern clientele.
brands like CanYouHandlebar, focusing on the
Stay connected all year long by engaging with
Premiere’s Main Stage was also headlined by
male beard trend, proved the importance of
#PremiereBeautyClassic on social media.
Paul Mitchell National Platform Artists and
men’s presence within the beauty industry,
salon owners Bridgette McLeod, Heather
continuously held a captive audience.
Beauty Biz comes to Birmingham
Hobbs Walter and Rachelle King. This trio
More than 30 beauty professionals and
presented a 3-course, trend-bending experience Premiere Birmingham staged its Southeastern
students won exclusive opportunities to learn
Beauty Event featuring a new educational
of dynamic color, corecutting and formal
one-on-one from the headliners at Premiere
lineup on October 25-26, 2015. More than 130
finishes. As the eyelash industry continues to
Birmingham. The line-up included an After
complimentary classes covering hair, texture,
grow, so does the need for eyebrow education.
barbering, extensions, nails, dayspa and business Party with Sam Villa, Besties with Martin
That’s why Sleek Brows: 3D Brow Building
Parsons and Barbering with Andis Company
played to 10,150 attendees, who were eager to
classes were at capacity.
Greg Zorian.
see new techniques, trends and products.
In order to help professionals and salon
Save the Date: Premiere Birmingham 2016
The Sunlight Balayage team also played in
owners create a higher standard of service,
will take place on October 23 and 24 in
Birmingham, sharing its money-making,
attendance increased for business forum and
Birmingham, AL. For more information about
technique-driven education and attention to
personal development classes. Empowering
exhibiting, contact Premiere Show Group at
detail, reawakening hair’s natural brilliance with
You Consulting showed professionals how to
800-335-7469 or visit
balayage highlighting. Martin Parsons also took
“Charge with Confidence, Charge Your Worth.”
premierebirminghamshow.biz. Stay connected
the stage at this show, receiving his usual
Shear companies, like Bonika Shears and
standing ovations as he presented classic updos by engaging with #PremiereBirmingham on
Hattori Hanzo Shears, showed techniques for
social media.
with modern twists for clients of all ages. Sam
using quality shears to produce quality cuts.
n addition to producing Premiere Orlando,
the largest professional beauty show in the
country, the Premiere Show Group also
produces fall events in Columbus, OH, and
Birmingham, AL. Because major education
opportunities in these markets
are few, these shows fill a void
by bringing beauty’s biggest
names and brands to their own
back yards.
20 JANUARY 2016
The exhibit floor was filled with eager
professionals looking to incorporate new
products and trends within their salons. The
new “it” product, Olaplex, designed to maintain
the integrity of the hair during coloring services,
News cont. from page 5
For stylists who love to express their
creativity and for clients who embrace their
individuality or want to stand out from the
crowd, Keune introduces Color Craving. This
new fashion-forward hair color, featuring
direct-dye technology, provides a quick, insalon service. It then goes home with the
client for maintenance between salon visits,
creating multiple service and retail options to
increase salons’ bottom lines.
Color Craving is available in eight fashion
shades—four vivids and four pastels. They
include Pink Flush, Peach Mist, Lovely
Lavender, Powder Blue, Passionate Pink,
Sunset Copper, Cardinal Red and Velvet
Violet—which provide instant gratification,
then fade gradually and beautifully, thanks to
the direct-dye formula.
This ready-to-use formula is easy to use
and processes in just 15 minutes. A
conditioning cream base with added silk
proteins nourishes the hair as it colors, while
Keune’s exclusive solamer protects the hair
and color from UV rays. Contact Mark
Webber, vice president of sales, at
[email protected]. Visit keune.com/na.
Unite introduces 7Seconds Shampoo (SRP
$32.50) and Conditioner (SRP $35.00) for
all-day moisture, shine
and long-lasting
protection against heat
and environmental
aggressors. Shampoo locksin and protects hair color.
Conditioner provides UV
and thermal protection.
Visit unitehair.com.
Jane Carter Solution launches its Healthy
Hair range for diverse hair types and
textures, with a focus on providing natural,
results-oriented solutions for healthy,
lustrous, manageable hair. Products are
designed for dry, curly, damaged or
compromised hair. All products are safe on
color-treated and chemically treated hair.
The line includes Renewable Difference
Detox Shampoo to leave dry and depleted
hair soft and manageable (8 oz. with disk
cap/SRP $11.00); Revive & Repair Hair
Mask with essential fatty acids to revive
dry, limp and lifeless hair (6 oz. jar/SRP
$14.00); Slumber Party Creamy Leave-In
Conditioner restores depleted, dry hair
overnight (8 oz./SRP $11.00); Complex 4
Replenish & Repair provides moisture
retention and shine (6-oz. pump/SRP
$12.00); and Frizz Free Styling Smoother for
frizz-free heat protection and curl styling (6
oz./ SRP $12.00). Visit janecartersolution.com.
Truss Cosmetics launches Fluid Fix
(8.8 oz./SRP $29.40) for all hair
types and textures. The light-weight
spray provides definition, hold
and volume at the roots for curls
that last all day and night. Fluid
Fix also controls frizz, dries
quickly and increases durability
for up to 24 hours. It provides
thermal protection, conditioning
and smoothness, providing body
and smoothness. Visit
Alterna Haircare has relaunched its Caviar
Volume. It features the reformulated Volume
Shampoo and Conditioner, as well as two
new treatment stylers. Marine Plumping
Complex strengthens fine hair to restore its
natural thickness, reduces breakage,
lifts hair from the scalp and gives it
structure.
New Caviar Anti-Aging Miracle
Multiplying Volume Mist (SRP
$28.00), a multi-tasking treatment
styler, nourishes, replenishes and
preserves the health of each
hair strand, while delivering
two times the volume. It
provides long-lasting styleholding power from the roots
to the ends with a touchable,
soft feel. Caviar Anti-Aging
Thick & Full Volume Mousse
(SRP $28.00), a lightweight
treatment styling mousse, thickens
and strengthens hair and increases
the diameter of each strand. It
leaves hair with an abundance of
volume. Caviar Anti-Aging
Bodybuilding Volume Shampoo
(SRP $32.00), a sulfate-free, daily
volumizing cleanser, builds
thickness, volume and protects
color from root to tip. Caviar Anti-Aging
Bodybuilding Volume Conditioner (SRP
$32), a sulfate-free, daily volumizing
conditioner, provides weightless moisture
and thickens hair from root to tip. Visit
alternahaircare.com.
http://trussprofessional.com/index.php/en
Marrakesh for Men adds Noble Molding
Paste (SRP $15.99). Enriched with
hemp seed and argan oils, it
provides strong
hold with no
sticky residue. It
features natural
ingredients with no parabens, sulfates,
artificial dyes, AD alcohol or propylene
glycol. Reach Laura Sweet, director of
sales, at [email protected]. Visit
marrakeshhaircare.com.
Redken’s new Pillow Proof Blow Dry
Express Treatment Primer Cream cuts
blow-dry time, leaving three
times stronger hair that’s
nourished, manageable and
protected from heat up to
450˚F, creating a silky-smooth
result. It creates a protective
thermal blanket on hair for
lasting style memory and
strength, as it helps to reduce
blow-dry time, leaving hair soft.
Visit redken.com.
News cont. on page 22
JANUARY 2016 21
The Beauty Industry Report Visit www.bironline.com
News cont. from page 21
Dennis Bernard, Inc, introduces
Powertools 4Plex (4-oz prepack, 118-ml
bottles/salon $45.00, prepack with 1 to 3
applications/
salon $9.98). Says
CEO/ President
Dennis Bernard,
“Regardless of
hair type or
service, the
4Plex Molecular Bonding System’s advanced
polymers, keratin amino acids, quinoa and
baobab proteins heal, strengthen, restore and
maintain the hair from the inside out. 4Plex
rebuilds broken bonds, while improving
tensile strength and elasticity. Gray coverage,
color retention and lightening are
improved—all without boosting
peroxides/developers or changing formulas.
With a variety of processing options available
and a cost-effective buy-in, stylists
worldwide are embracing our revolutionary
system." Visit dennisbernard.com.
On December 20, 2015 at Las Vegas’ Planet
Hollywood, Pia Alonzo Wurtzbach of the
Philippines was crowned the 64th Miss
Universe.
Farouk Systems,
the official hair
care sponsor for
the past 10 years,
was on hand to
create her
winning look and
provide the 80
contestants with
Farouk Shami congratulates CHI Haircare
Miss Universe Pia Alonzo
and Miss
Wurtzbach. Photo: Miguel
Universe
Style
Sada Rios.
Illuminate
products and services. Global Artistic Team
Member Tammy Mixon has helped the Miss
Universe, Miss USA and Miss Teen Pageant
contestants coordinate their looks.
According to CEO Basim Shami, “It is our
long-standing goal to help young women
from around the world achieve their goals.
We encourage them to live their dreams and
make a difference in the world today. The
22 JANUARY 2016
new Miss Universe, Pia Alonzo
Wurtzbach, is a prime
example of strength,
professionalism and beauty.”
The winning look was
created by Farouk Systems
Master Level Artist Lauren
Young. Her inspiration for the
New Sexy Hair ads feature icon James Dean.
“CHI-gnon” came from Pia’s
line beginning April 2016. This partnership will
evening gown and highlighted her beautiful
pay homage to Dean’s iconic, brooding look
bone structure.
with a multi-tiered marketing campaign,
In other news, Basim Shami announced
including use of Dean’s name and photos in
that in the company’s ongoing battle against
advertising, online, in-store and public
counterfeit styling tools, the Grand Prairie
relations efforts.
Police Department in North Texas
“James Dean’s sexy-cool look is a forever(http://www.nbcdfw.com/news/local/Gran
classic, much like our big red can,” says
d-Prairie-Police-Crack-Counterfeit-CosmeticJennifer Weiderman, vice president of
Case-353098331.html ) arrested six people
marketing and education. “We are excited to
and exposed their sales of numerous highpartner with one of the greatest style icons
end beauty brands that included the original
of our time, who encompasses the same
CHI Ceramic Flat Iron. In all, 2,847
confidence, flare and attitude that Sexy Hair
counterfeit items worth $40,797 were seized,
products instill in their users.”
as well as $15,714 in cash, two trailers and a
For decades, James Dean has been
truck. Another arrest and conviction took
recognized as the epitome of “cool,” with a
place in Philadelphia during a site raid related
devil-may-care demeanor and suave style.
to Misikko.com. The Department of
His voluminous, perfectly coiffed hair has
Homeland Security arrested two people on
transcended decades of fashion and trends.
site and later the owner Stephen Voudouris.
Now, 60 years after his death, he remains
According to Basim, “My goal is to
one of Hollywood’s most enigmatic icons.
continue to uncover and prevent these
“The cooperation with the James Dean
unauthorized outlets from selling counterfeit
CHI tools to the unsuspecting professional or brand will allow Sexy Hair to put focus on
consumer. Today, I am proud to say that as of our many successful male grooming products
like Hard-Up, Slept-In and Frenzy and
this date, we have taken down more than
980 online marketplace listings for suspected further expand in the men’s hair segment,”
says Karl Heinz Pitsch, president/CEO.
sales. Our promise has and will remain to
“James Dean’s spectacular legacy will
work with law enforcement agencies and
invigorate the Style Sexy Hair collection and
customs to ensure and expose these fakes
further position our brand as a leader in hair
from continuing their illegal operations.
styling products.”
“In order for us to win this battle, Farouk
The campaign will include a series of print
Systems also encourages salon professionals
and digital ads featuring famous James Dean
and consumers to purchase prestige brands
photographs, images and quotes. Debuting in
such as CHI only from authorized outlets.
April 2016, the advertising will feature Dean
This will help to minimize counterfeit profit
alongside Style Sexy Hair products, ideal for
margins and also the sales of inferior and
often troublesome replicas.” Visit farouk.com. men everywhere to tap into their inner cool.
His signature, relaxed style will influence the
Style Sexy Hair line on the brand’s website
Rebellious and sexy collide, as Sexy Hair
sexyhair.com and social media channels. Visit
taps cultural icon James Dean as the new
sexyhair.com.
ambassador for the brand’s Style Sexy Hair
Gibs Grooming unveils Stiffy ’Stache and
Mohawk Glue (SRP $21.00), a must-have for
guys with mustaches
and ‘hawks. It provides
a dual-purpose,
extreme-hold
adhesive to set
‘staches and upper
spikes, while
maintaining a rockhard style.
Featuring ginseng
and Dragons Blood,
this dude glue strengthens and stimulates
limp, lifeless hair, giving any style an
unbreakable edge, while at the same time
improving the overall health of hair follicles.
Antimicrobial, anti-oxidant and astringent
properties keep bacteria at bay and allow
skin to hold onto the good stuff. Notes of
citrus, white cedar and absinthe create the
perfect cocktail to start your day, while
clove, black pepper and smoky tobacco seal
the deal on this sniffable, lets-get-it-on brew.
Visit gibsgrooming.com.
Management. Beauty professionals from
Poland, Trinidad & Tobago, Romania, India
and around the United States attended.
Lydia’s trends for 2016 include facials, multilayering, pore-cleansing, medical alliance,
custom body treatments, specialty products,
advanced wax formulations and treatment,
hypersensitive skin, environmental
protection, digital invasion and truly building
a connection with clients to create the
ultimate service experience. She
recommends that spas cater to the VIP in
everyone, accommodate every client, be
personable and go above and beyond for
clients. To get there, Lydia highlighted the
importance of assembling a great team,
practicing a healthy work-life balance and
providing the opportunity for continuing
education to all team members.
To that end, the Repêchage Annual
International Conference takes place May 2,
2016. For more information, contact Susan
Vindics, vice president of national business
development, at [email protected].
Visit repechage.com.
Repêchage hosted its annual networking
Champagne Power Lunch at its headquarters
in Secaucus,
NJ, to
provide
inspiration
and insights
into
upcoming
trends for
2016. Guest
Lydia Sarfati (left) welcomes speakers
special guests Deborah
included
Carver and Dori Soukup to
Deborah
her Champagne Power
Carver, CEO
Lunch.
and founder
of Creative Age Publications, and Dori
Soukup, president and CEO of InSPAration
Parodi Professional Care introduces Parodi
Smoothing Exfoliant for Feet, for double
exfoliation. Chemical and physical exfoliating
ingredients help reduce
callouses, leaving feet
feeling softer while also
stimulating and refreshing
feet tired from standing
all day in the salon or
working at other
occupations.
Ingredients include
spilantes, which helps fight
fungal infections; nacre, also
known as Mother of Pearl,
which helps promote lustrous, clear, moist
and supple skin; hypericum to help maintain
moisture and leaving skin refreshed; arnica to
calm and speed healing; sacha inchi to revive
dry skin conditions and provide antiinflammatory properties; evening primrose oil
with high levels of antioxidants for
smoothing; and candelilla wax to exfoliate
and smooth. Visit parodicare.com.
The Get Together Foundation, in
conjunction with Earthly Body Inc., hosted
its third annual holiday cut-a-thon at its new
salon to help raise money and awareness for
the Spark of Love Toy Drive. Volunteer
stylists offered $20.00 hair cuts, Earthly
Body had a sidewalk sale of its beauty
brands, Paw Parent had dogs and cats for
adoption and attendees enjoyed a BBQ. The
event raised cash donations of $1,492.50, and
three large bags of toys were delivered to the
Los Angeles Fire Department Station #96 to
benefit underserved children and teens. Visit
gettogetherfoundation.com.
In 2015, Fromm partnered with Bright Pink, a
non-profit organization that has a mission to
save women’s lives from breast and ovarian
cancer by empowering them to live
proactively at a young age. To support the
partnership, Fromm created a Pink Hope
Brush, with 50% of sales going directly to
support Bright Pink. The total contribution
was $25,000. As a result of this success,
Fromm will launch a new pink product under
its 1907 line in July. Visit frommbeauty.com.
The fourth annual Beauty Changes Lives
experience will honor Howard Murad, MD,
to kick off America’s Beauty Show at Soldier
Field in Chicago on March 12. The evening
will celebrate Dr. Murad for his visionary
leadership, humanitarian values and
commitment to lifelong education. Then, it
will showcase The NEXTGEN of the beauty
industry with an runway show entitled
“Shout Your Beauty” and powered by Pivot
Point. For every picture posted on social
media showing how beauty challenges social
norms and using hashtags
#BEAUTYCHANGESLIVES and
#SHOUTYOURBEAUTY, Pivot Point will
donate $1.00. Visit shoutyourbeauty.com.
JANUARY 2016 23
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The Beauty Industry Report A MONTHLY NEWSLETTER FOR EXECUTIVES IN THE PROFESSIONAL BEAUTY BIZ
Sally Beauty Holdings, Inc. has
opened its 5,000th store location
in Fort Worth, TX–Presidio Towne
Crossing. To mark the milestone,
Sally Beauty hosted a grand
opening celebration.
President and CEO Chris
Brickman says, "Our customers
come in for salon-quality
products that deliver results. This
store opening allows us to expand
our offering to provide the best
products at affordable prices for
every beauty need."
To kick off the grand opening
weekend, the first 500 customers
received a full-size Ion Styling
Spray and were entered in a
drawing with the chance to win
one of two $200.00 prize packs.
Additionally, Sally Beauty
celebrated across the entire
Dallas/Fort Worth area through
Sally's 5000th Store Grand
Opening Sweepstakes by giving
away $5,000.00 worth of gift
cards. Customers who made a
purchase with their loyalty cards
at any Dallas/Fort Worth store
on January 30 were automatically
entered for a chance to win a
$100 gift card. For more
information, visit
sallybeauty.com/5000thstore.
End of an era, as Coty, Inc. moves
OPI’s nail polish manufacturing
from North Hollywood, CA, to
Sanford, NC, home of Coty’s
largest U.S. manufacturing facility.
The move will provide for
sustainable growth and expansion,
according to the company.
Commercial operations for OPI,
including marketing and sales, will
remain in North Hollywood.
Agadir Argan Oil has named
Larsa Pippen, a model, philanthropist, fitness expert and wife
of legendary NBA player Scottie
Pippen, as the brand's first
celebrity spokeswoman. Larsa will
inspire and promote Agadir's
mission of healthy hair. Visit
agadirint.com.
America’s Beauty Show will take
place March 12-14, 2016, at
McCormick Place in downtown
Chicago. More than 400
companies, including American
Crew, Aquage, CND, CosmoProf,
Farouk, Light Elegance Nails,
Matrix, Obliphica Professional,
OPI, Orly, Redken, Revlon
Professional, SalonCentric,
Takara-Belmont, TIGI and Wella,
will share new products,
techniques and inspiration.
Also on the show floor, The
Runways @ ABS include the
CosmoProf Main Stage and the
SalonCentric Theatre in the
Round. New this year is the Nail
Network Center. Plus, a Barber
Gallery will highlight men’s
grooming and barbering.
The party scene is also lively,
as Cosmetologists Chicago again
hosts the Beauty Changes Lives
Foundation’s Legacy Experience
on Saturday, March 12. This event
will honor Howard Murad, MD,
and will be followed by a highfashion show from NEXTGEN
industry talent and a party.
For the past two years,
America’s Beauty Show has hosted
the Diamond Owners Club,
comprised of several hundred of
the top U.S. salons. By invitation
only, this year the Club attendees
will enjoy special privileges
throughout the show. Visit
americasbeautyshow.com.
The Professional Beauty
Association and Cosmoprof
North America announce that
Inspire, a night celebrating beauty
entrepreneurs, will kick off PBA
Beauty Week and CPNA on
Saturday, July 23. It will feature the
live Beauty Pitch 2016
competition. Proceeds will benefit
both the PBA’s Foundation and
City of Hope.
“Inspire will feature Beauty
Pitch 2016, our live competition
with the return of celebrity guest
Mark Cuban,” says PBA Executive
Director Steve Sleeper.
Launched in 2015, Beauty Pitch
is a beauty-centric competition
focused on helping entrepreneurs
take their businesses to the next
level. The competition is open to
beauty entrepreneurs from all
sectors, including prestige, mass,
clinical, organic/natural, the
professional salon/spa market
and technology service providers.
Interested companies must be
based in the United States, have
U.S. distribution, show an annual
10% growth in revenue since the
launch of the business and meet
category revenue requirements.
The deadline for applications
is April 29. Visit beautypitch.com.
To start a new subscription or renew yours at a special price,
visit subscribe.bironline.com.