Introduction - Sun Safe Colorado at Home

Transcription

Introduction
Pre-Prom Fashion Show Background
In the fall of 2004, the Colorado Skin Cancer Task Force hired a creative services company to design
and pilot a marketing initiative aimed at:
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Raising awareness of the dangers of indoor tanning among high school students,
Promoting alternatives to tanning among high school students, and
Educating school staff, parents and the community at-large about the dangers of indoor tanning.
A pre-prom fashion show, in which students model self-tanners and natural skin (in addition to
formalwear) was selected as an appropriate strategy for delivering messages because it:
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Provides students with an engaging, experiential learning opportunity,
Offers a captive audience,
Creates a powerful “buzz factor” (peer-to-peer marketing), and
Many schools already host annual pre-prom fashion shows and could easily incorporate skin
cancer messages into those events.
In addition, prom season is the time of year when young people may be more likely to use tanning beds
as they prepare to “look their best” for the special night and prepare for warmer weather and lighter
clothing. Hence, it is a good time to be countering tanning salon advertising messages.
Pre-Prom Fashion Show Pilot
In April 2005, a fashion show incorporating anti-indoor tanning and skin cancer messages was piloted at
Nederland Middle Senior High.
To support the initiative, the creative services company developed the following:
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Print advertisements that were placed in school and local newspapers
Press materials for local media
Message cards and other collateral materials that were distributed as gift bags to students
attending the fashion show
Event tools development
Pre- and Post-event surveys that were administered to Nederland students to measure the
effectiveness of message delivery
These and a host of fashion show planning and implementation tools, are included in the Fashion Show
Toolkit, which will be distributed to all schools receiving mini-grants under this initiative.
Post-Event Survey Results
Do you think you look better when you skin is tanned?
• Males: 81 % said yes before; 68 % said yes after
• Females: 73 % said yes before; 66 % said yes after
Do you think tanning beds are safe?
• Males: 64 % said no before; 89 % said no after
• Females: 94 % said no before; 97 % said no after
After today’s event, are you more likely, or less likely to use tanning beds?
• Males: 86 % said “less likely”
• Females: 85 % said “less likely”
How effective was the fashion show in teaching you about the dangers of tanning beds?
• Males: 70 % said “very or somewhat;” 30 % said “not at all”
• Females: 95 % said “very or somewhat;” 5 % said “not at all
Replicating the Initiative in Other Schools
Because of the success of the pilot project at Nederland High School, SunSafe Colorado seeks to
provide training, tools and technical assistance to schools wishing to stage pre-prom fashion shows that
offer messages about the dangers of indoor tanning.
This toolkit is designed to guide you through the process of planning, promoting and staging a pre-prom
fashion show at your school. The CD-ROM contains all of the materials included in this kit — many of
which may be adapted as you see fit.
Event Brief
Project/Event
[Name of School] Pre-Prom Fashion Show
When/Where
Date/Time/Location
Event Overview
The pre-prom fashion show will feature students modeling self-tanners and natural
skin in addition to formalwear. Messages about the dangers of indoor tanning will be
incorporated into the runway script.
• A recent survey of nearly 300 indoor-tanning facilities around the country
found evidence of widespread failures to inform customers about the possible
risks, including premature wrinkling and skin cancer.
• Many teens believe tanning beds are a safe alternative to sunbathing. This is
not true. Tanning beds are equally, if not more dangerous than exposure to
the sun.
• Research links tanning device use to basal cell carcinoma and squamous cell
carcinoma, the most common forms of skin cancer.
• Twenty-eight percent of teenage girls and seven percent of boys report using
tanning booths.
• Skin cancer is a young person’s problem because most of the damage that
causes skin cancer occurs between the ages of 16 and 22.
• One million Americans will be diagnosed with skin cancer this year
• Skin cancer is the most common type of cancer in the United States.
Prom season is the time of year when young people may be more likely to use
tanning bed as they prepare to “look their best” for the special night and prepare
for warmer weather and lighter clothing. Hence, it is a good time to be
countering tanning salon advertising messages. This event seeks to educate
students about the dangers of indoor tanning by:
Facts About
Indoor Tanning
Event Rationale
Event Goals
Target Audiences
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Providing students with an engaging, experiential learning opportunity.
Creating “buzz” (peer-to-peer marketing) about alternatives to tanning.
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Raise awareness of the dangers of indoor tanning among high school students
Promote alternatives to tanning among high school students
Educate parents about the dangers of indoor tanning
Educate community at-large about the dangers of indoor tanning
High school students (primarily girls).
Parents of high school students.
School faculty.
Community.
The only safe tan comes in a bottle
The most important thing you’ll wear to prom is your skin
Going for bronze? Go for the bottle.
There’s only one thing you’ll wear every day of your life
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Key Messages
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Partners/Sponsors
List
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Informational
Materials
Media Outreach
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Anticipated
Expenses
Evaluation/Measures
of Success
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Casting Flyers
Display Ads
Press Kits
Fact Sheets
Talking Points
Goodie Bags
Press kits to local news media
Press kits to student journalists
Display ads in student newspaper
PSA’s for high-school broadcast networks
Tanning Products
Decorations
Gift Bag Items
# of students to see ads
# of students to read articles
# of students to attend event
news media coverage
differences in pre- and post-event surveys
Advisor Tasks
q Secure Administration Buy-In
q Solicit Other Faculty Participation
q Secure Auditorium/Date
q Recruit Student Participants
q Schedule Regular Committee Meeting Dates and Times
q Create Project Timeline/Calendar
q Administer and Compile Pre-Event Survey
q Oversee Sponsor Outreach
q Manage Project Budget
q Purchase and Assign Self-Tanning Products
q Oversee Script Writing
q Schedule/Coordinate Dress Rehearsal
q Execute Fashion Show
q Administer and Compile Post-Event Survey
q Submit Wrap Report to CDE
Secure Administration Buy-In
The first step in getting your pre-prom fashion show underway is to make sure you have the support of
your school administration. Schedule a meeting with your principal to discuss the dangers of indoor
tanning and why this is an important health issue for teens. Use the fact sheet in this toolkit to support
your case. Ask the principal if he or she would be willing to offer the fashion show as a student
assembly for juniors and seniors to ensure maximum attendance.
Solicit Other Faculty Participation
Get other faculty members involved. You’ll be able to use all the help you can get. Find out if there are
ways to work this event into existing curricula. For example:
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Health teachers may want to have their students involved in drafting scripts.
Journalism teachers may want assign students to investigate the dangers of indoor tanning or
cover the fashion show event.
Marketing teachers may be interested in having their students involved in sponsorship outreach
activities or event promotion.
Fashion class teachers might want to assign their students to a variety event logistics.
Think broadly about who might be able to partner with you in a meaningful way.
Secure Auditorium/Date
Plan well in advance for the location and date of the fashion show. Auditoriums are ideal because they
provide a stage that can be used as a runway and generally have good lighting and sound capabilities.
Once you’ve identified a few tentative dates, check with the drama teacher or anyone else who might be
using the auditorium to make sure it’s available and won’t be cluttered with sets from other events.
Recruit Student Participants
To make the pre-prom fashion show engaging for everyone, every effort should be made to ensure that
student participant selection is representative of the entire student body and is as fair as possible. There
are a variety of ways to this, but one that we recommend involves the following:
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Establish a search committee made up of both faculty and students
Post casting call flyers for models, escorts, MCs and entertainers throughout the school.
Have each of the interested students complete an application
Provide search committee members with score sheets for each of the applicants
Tally scores
Issue acceptance/non-acceptance letters to each of the applicants
Have each of the selected participants sign a contract stating that they will not use indoor tanning
facilities throughout the prom season
The documents included at the end of this section may be helpful in this process. Each of these is
included on the CD that accompanies this toolkit and may be modified to meet your specific needs.
Note that regardless of the size of your school, you will not want to have more than 15 female models,
five male escorts and two MCs. This is because you will be unlikely to find a tuxedo rental shop willing
to donate more than five or six tuxes or a dress retailer willing to donate more than 30 dresses.
Therefore, male escorts should be prepared to walk the runway numerous times.
Schedule Regular Committee Meeting Dates and Times
A regular meeting schedule with all fashion show participant is critical to making sure that all the event
details are managed and that everyone is on the same page. This is a good time to review progress
toward goals and to assign tasks. It will also help you identify obstacles early on so you can shift gears
if need be.
At the end of this section you will find a meeting planning template that may be adapted to meet your
needs. This document is also included on the CD that accompanies this toolkit.
Create Project Timeline/Calendar
A detailed project timeline or calendar is a great way to keep everyone on task. For one thing, it outlines
exactly who is supposed to do what and when. This not only builds accountability, but also helps to
ensure that important details aren’t left until the last minute. Review your project calendar at each of
your committee meetings to verify the status of all tasks and to identify additional roles that need to be
assigned.
At the end of this section you will find a “Tasks and Timelines” document that may be adapted to meet
your needs. This document is also included on the CD that accompanies this toolkit.
Administer and Compile Pre-Event Survey
The pre-event survey enables you to gather baseline data about students’ attitudes about indoor tanning
prior to the fashion show. By surveying students before and after the event, you will be able to measure
your effectiveness at delivering messages to your target audience. If possible, administer the pre-event
survey to all juniors and seniors one month before the fashion show. Homeroom is a good time to do
this. Make sure homeroom teachers know that the survey will only take two or three minutes to
complete.
A sample pre-event survey is included at the end of this section.
Oversee Sponsor Outreach
Effective sponsor outreach is the key to a successful pre-prom fashion show. And you may find it
surprising how eager local businesses will be to help out. For them, it’s an opportunity to showcase
their products and services and win the business of your students during prom season. They know how
powerful word-of-mouth marketing among teens can be.
For you and your students, it’s a great chance to stage an event that truly wows the audience. It’s also
an opportunity to generate discounts for all of your students on prom-related goods and services.
Remember: prom is expensive, so anything that makes it more affordable for your students will be
appreciated. But securing sponsor donations definitely requires some persistent footwork.
For the big-ticket items such as dresses and tuxedos for the show, it is probably best for the faculty
advisor to contact store managers. First, you will likely be better able to communicate the goals of the
event, while assuring them that you will promote their involvement heavily. (That’s what’s in it for
them: free advertising.) They are also more likely to feel comfortable lending their products if they
know an adult will around to make sure that the loaned products will be well cared for.
The following is a list of the types of establishments you may want to approach to help make your event
a success:
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Vendors of Self-Tanning Products — Makers of self-tanning products should be eager to
donate merchandise to your event since they are bid beneficiaries of your message. Contact
managers at various cosmetic counters and ask them if they’d be willing to donate product for
your students to model and/or raffle items. Assure them that they will be acknowledged as an
important sponsor of your event.
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Tuxedo Rental Shops — Stores like Mr. Neats Formalwear earn a big chunk of their income
during prom season and are often likely to invest in the loan of a few tuxes for your event in
hopes that other students will rent from them come prom time. They’ll generally even offer
discounts to all of your students in hope of capturing their business.
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Stores that sell Dresses and Accessories — Department stores often offer special programs to
promote their products and may be willing to lend dresses and accessories to your event, but you
may have to “shop” your concept around. Contact all of the department store in your area and if
you can’t get all of the apparel you need in one place, try securing loans from a combination of
retailers. If someone gives you a definitive “no” on the loan of merchandise, ask them if they’d
be willing to offer discount coupons for your gift bags and/or a raffle item.
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Limousine Companies — Like tuxedo rental businesses, limousine companies also rely on
prom rentals for a good portion of their income. Contact the local limo company in your area to
see if they’d be willing to bring a few of their vehicles to school on the day of your fashion
show. And don’t forget to ask them if they’d be willing to offer discount coupons for your
goodie bags or free limo service to be raffled off at the event.
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Florists — Contact a local florist to see if they’d be willing to donate boutonnières for the
escorts to wear during the fashion show. Again, see if they’d like to offer coupons for discounts
for prom-goers and make sure they know you will acknowledge their contribution during the
event.
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Hair Salons — Contact local hairstylists to see if they’d be willing to do updos for the female
models right before the event. You may need several stylists depending on how many models
want to wear updos. Again let them know that you will promote their services during the event.
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Restaurants — Have students approach local restaurants to see if they will donate discount
coupons or free meals to be raffled off at the fashion show. Again, let them know that they will
be mentioned during the fashion show and included in a sponsor list in all of the gift bags.
More information about sponsor outreach is included in the section entitled “Student Tasks.”
Manage Project Budget
See the end of this section for a sample project budget form.
Purchase and Assign Self-Tanning Products
The advisor should be prepared to use a portion of the fashion show budget to purchase self-tanning
creams and spray-on tans for student models. They should also make it clear that not every participant
will get to model an alternative tan and that each should be prepared to wear their own natural skin for
the event.
Good self-tanners aren’t cheap and cheap ones often aren’t good. To avoid turning your models orange,
stick with reliable products and make sure all of the students read and follow directions. We
recommend the following brands:
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Lancome
Clarins
Neutrogena
Tan Towels
Spray-on tans are available at a variety of salons, but an effort should be made to find establishments
that offer spray-on tans exclusively — no tanning beds. The cost about $25-30 and only a few students
should model them. Stand forewarned that this is likely to be students’ first choice due to its glamour
factor. But once they try other, more affordable products, that will change.
More detail about assigning tanning products to student models and escorts is provided in the section
entitled “Event Staging.”
Oversee Script Writing
The script is one of the most important elements of the fashion show. This is where the audience will
receive the messages you’re trying to convey. To make the fashion show feel authentic, it is essential
that the script read like a real fashion show. That is, each model and escort should be introduced,
followed by a complete description of what he/she is wearing and some kind of reference to prom itself.
Skin should be treated as “apparel,” with anti-indoor tanning and sun safety messages included for
roughly every other runway pair. While it’s important to get these messages across, it’s also important
not to overdo it.
See the section entitled “Event Staging” for sample script from Nederland High School. Feel free to lift
language from it as you see fit.
Schedule/Coordinate Dress Rehearsal
See the tab labeled “Event Staging” for details
Execute Fashion Show
See the tab labeled “Event Staging” for details
Administer and Compile Post-Event Survey
The post-event survey will enable you to measure the effectiveness of fashion show in changing
attitudes and beliefs about indoor tanning. This should be administered at the conclusion of the event.
Therefore, you will wan to make sure that several people are assigned to distributing the survey and
pencils at the end of the show. You will also want to have people available to collect the surveys in
exchange for gift bags as students leave the auditorium.
Be sure to have the last speaker mention that students must turn in their surveys to receive the gift bags.
Submit Wrap Report to CDE
A sample wrap report is included at the end of this section.
WANTED
Fashion Show Models and Escorts
What:
When:
Where:
Job Duties: Model dresses or tuxes;
approach sponsors for discounts, prizes,
and give-aways; promote fashion show;
attend planning meetings and rehearsals.
Requirements: Positive attitude, performance background a plus,
marketing and business experience, team player.
Application Deadline:
Interviews:
Contact:
Application
For Models, Escorts, MC’s, Entertainers for Pre-Prom Fashion Show
Name__________________________________________________________Date_________________
Age______________________________Grade_________________________GPA________________
Address_____________________________________________________________________________
Home Phone____________________________________Cell__________________________________
I’m interested in being a:
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Model
Escort
Master of Ceremonies
Entertainer
Related experience:
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
Briefly describe why you want to be a model/escort for the fashion show:
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
The fashion show will include health messages about the dangers of indoor tanning. Are you willing to
share those messages and model alternative products (e.g., sunless tanning lotion, spray on tan, no tan at
all)?
q Yes
q No
Please list two teachers that we can contact for a recommendation:
____________________________________________________________________________________
____________________________________________________________
Thank you! Please return this application to:
[NAME] [ADDRESS]
Interview Questions
For Selecting Models, Escorts, MC’s, Entertainers for Pre-Prom Fashion Show
Candidate Name______________________________________Interview Date___________________
Interviewer_________________________________________________________________________
1. Let me confirm some information that you provided on your application:
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______/10
Grade:
GPA:
2. Tell me why you are interested in being a model/escort in the
pre-prom fashion show?
______/20
3. Describe any experience you have with modeling, public speaking,
or theater?
______/10
4. Have you taken any business or marketing classes (list)?
______/10
5. What other extracurricular activities are you currently participating in?
______/10
6. Do you have at least two hours per week between now and the fashion
show to contribute to planning the event?
______/10
7. Do you have any experience contacting sponsors for donations of
goods and/or services?
______/10
8. Are you willing to share health messages about the dangers of indoor
tanning?
______/10
9. Are you willing to model no tan, a sunless tanning product, or a
spray on tan?
______/10
TOTAL SCORE
______/100
For the Interviewer
Criteria to consider:
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Preference given to students who are juniors or seniors
Select a variety of shapes, sizes, colors for models
Have business or marketing experience (class)
GPA of 3.0 and above
Theater/acting/public speaking experience
I think this candidate has the skills to be a Master of Ceremony:
q Yes
q No
Other observations:
____________________________________________________________________________________
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Sample Acceptance Letter
[DATE]
Dear [NAME]:
Thank you for your interest in participating in [HIGH SCHOOL NAME] pre-prom fashion show.
We are delighted to share that you have been selected to participate as a [MODEL, ESCORT, MASTER
OF CEREMONY] for the event.
Please contact [NAME] as soon as possible to confirm your willingness and availability to
participate in [HIGH SCHOOL NAME] pre-prom fashion show.
The first planning meeting will be held on [DAY, DATE, TIME, PLACE] and we look forward
to seeing you there.
Sincerely,
[HIGH SCHOOL NAME]
Pre-Prom Fashion Show Selection Committee
Sample Non-Acceptance Letter
[DATE]
Dear [NAME}:
Thank you very much for your interest in participating in [HIGH SCHOOL NAME] pre-prom
fashion show. After careful consideration, we are sorry to tell you that you were not selected to
participate.
The decision was a difficult one as we had many highly qualified applicants. We appreciate
having the opportunity to learn more about you, and we thank you for your time and involvement in the
application process.
Sincerely,
[HIGH SCHOOL NAME]
Pre-Prom Fashion Show Selection Committee
Fashion Show Participant Contract
For Models, Escorts, MCs, Entertainers for Pre-Prom Fashion Show
[DATE]
As a [MODEL/ESCORT/MC/ENTERTAINER] in the 2006 [HIGH SCHOOL NAME] PreProm Fashion Show I understand that I have a responsibility to act as a role model and, therefore, agree
that I will not intentionally seek a tan through exposure to natural sun or tanning beds during fashion
show planning and staging period or during any part of prom season.
If I violate this agreement, I understand that I may not be allowed to participate as a
[MODEL/ESCORT/MC/ENTERTAINER].
Student Name (printed)
Student Signature
Date_____________________
Meeting Schedule
Agenda
• Discuss the goals of the fashion show
• Outline the tasks necessary to executing the event
• Have students sign contracts stating they will not use indoor
tanning beds between now and the end of prom season
• Assign sponsor outreach activities
• Create committees as needed
• Other
Location Date
Time
Meeting Schedule
Agenda
Location Date
Time
Tasks and Timelines
Task
Administrative
Secure Administration Buy-In
Solicit Other Faculty Participation
Secure Auditorium/Date
Post Casting Call Flyers
Distribute Applications to Review Committee
Compile Review Committee Scores
Distribute Acceptance/Non-Acceptance Letters
Schedule First Full Committee Meeting
Draft Meeting Agenda
Administer and Compile Pre-Event Survey
Purchase and Assign Self-Tanning Products
Sponsor Outreach
Tuxedos
Dresses and Accessories
Hair Stylists
Manicures
Florists (boutonnières for show)
Limousine company
Local Restaurant
Other
Event Promotion
Press Kit to Student Newspaper
Ad placements in Student Newspaper
Press Kits to Local Media
Event Staging
Scripts
Tuxedo Fittings
Formalwear Pickup
Decorations
Music/Sound/Lights
Rehearsal
Wrap Up
Return Formalwear
Post-Event Survey Compilation
Report to CDE
Assigned to: Assigned Due
(Name)
(Date)
Date
Tasks and Timelines
Task
Assigned to: Assigned Due
(Name)
(Date)
Date
Budget Worksheet
Item
Gift bags
UV beads
Rawhide
Chapsticks
Sunscreen samples
Tan towels
Palm cards
Tanning Product
Tanning Product
Tanning Product
Tanning Product
Labels
Copying
Decorations
Music CDs
TOTAL
Quantity
Cost
Supplier
Total
Indoor Tanning Awareness Survey (1)
Please circle answer or fill in the blank
1. Your age: ________
2. Your gender:
MALE
FEMALE
3. Do you think you look better when your skin is tanned?
YES
NO
4. How important is having a tan to you?
VERY
SOMEWHAT NOT AT ALL
5. Have you ever been to a tanning salon?
YES
NO
6. Do you think tanning beds are safe?
YES
NO
7. Do you think tanning beds are safer than sun tanning?
YES
NO
If YES, how many times? _________
8. How likely are you to visit a tanning salon prior to prom? VERY
SOMEWHAT NOT AT ALL
9. Have you ever used self-tanning products?
NO
YES
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1. Your age: ________
2. Your gender
MALE
FEMALE
YES
NO
VERY
SOMEWHAT
YES
NO
YES
NO
YES
NO
NOT AT ALL
If YES, how many times? _________
9. Have you ever used self-tanning products?
YES
SOMEWHAT NOT AT ALL
NO
1. Your age: ________
2. Your gender:
MALE
FEMALE
YES
NO
VERY
SOMEWHAT NOT AT ALL
YES
NO
YES
NO
YES
NO
SOMEWHAT NOT AT ALL
9. After today’s event, are you more likely to try a
self-tanning product (spray on, bronzer, cream)?
NO
YES
10. After today’s event are you: MORE LIKELY or LESS LIKELY to use tanning beds? (circle one)
11. How would you rate the fashion show experience?
FUN
OKAY
BORING
12. How effective was the fashion show in teaching you
about the dangers of tanning beds?
VERY
SOMEWHAT NOT AT ALL
Sample Post-Event Survey Report
Nederland Pre-Prom Fashion Show Event
N=137
1. Age
14
16
15
41
16
37
17
22
18
22
2. Gender
Male
73
Female
64
3. Do you think you look better when you skin is tanned?
Female
Male
Yes
50
(68%)
No
23
(32%)
Yes
42
(66%)
No
22
(34%)
4. How important is being tan to you?
Very
3
(4%)
Male
Somewhat
28
(38%)
Not at all
42
(57%)
Very
2
(3%)
Female
Somewhat
31
(48%)
Not at all
31
(48%)
Male
Yes
2
(3%)
Female
No
71
(97%)
Yes
7
(11%)
No
57
(89%)
Female
Male
Yes
8
(11%)
No
65
(89%)
Yes
2
(3%)
No
62
(97%)
Female
Male
Yes
17
(23%)
No
56
(77%)
Yes
5
(8%)
No
59
(92%)
8. How likely are you to visit a tanning salon prior to prom?
Very
1
(1%)
Male
Somewhat
3
(4%)
Not at all
69
(94%)
Very
1
(2%)
Female
Somewhat
16
(25%)
Not at all
47
(73%)
9. After today’s event, are you more likely, or less likely to use tanning beds?
Male
Female
More Likely
Less Likely
No Answer
More Likely
Less Likely
No Answer
2
(3%)
63
(86%)
8
(11%)
4
(6%)
55
(85%)
5
(8%)
Female
Okay
8
(12%)
Boring
3
(5%)
10. How would you rate the fashion show experience?
Fun
51
(70%)
Male
Okay
19
(26%)
Boring
3
(4%)
Fun
53
(83%)
11. How effective was the fashion show in teaching you about the dangers of tanning beds?
Very
19
(26%)
Male
Somewhat
32
(44%)
Not at all
22
(30%)
Very
30
(47%)
Female
Somewhat
31
(48%)
Not at all
3
(5%)
Sample CDE Report
Nederland Indoor Tanning Campaign Results
Campaign Goals
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Raise awareness of the dangers of indoor tanning among high school students
Promote alternatives to tanning among high school students
Educate parents about the dangers of indoor tanning
Educate community at-large about the dangers of indoor tanning
Campaign Reach
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Reach to multiple audiences:
o Students
o Faculty
o School administration
o Parents
o Community
o Local businesses
o Local news media
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Number of student impressions
o 220 students x 4 school newspaper ads = 880
o 220 students x2 school newspaper stories = 440
o 220 students x 12 fashion show messages = 2,620
o 220 students x 8 gift bag items = 1,760
o Total student impressions: 5,700
o Frequency (# of times each student was exposed to a campaign message) = 26 times
•
Number of community impressions
o Local Newspaper (Mountain Ear) — Circulation: 2,500 + pass-along = 3,750 x 4 ads =
15,000 impressions
o 3,750 news story impressions
o Total community impressions: 18,750
ß does not include parent and local business impressions
Highlights of Event Survey Results
Do you think you look better when you skin is tanned?
• Males: 81 % said yes before; 68 % said yes after
• Females: 73 % said yes before; 66 % said yes after
Do you think tanning beds are safe?
• Males: 64 % said no before; 89 % said no after
• Females: 94 % said no before; 97 % said no after
Do you think tanning beds are safer than sun tanning?
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Males: 21 % said yes before; 23 % said yes after
Females: 13 % said yes before; 8 % said yes after
After today’s event, are you more likely, or less likely to use tanning beds?
• Males: 86 % said “less likely”
• Females: 85 % said “less likely”
How would you rate the fashion show experience?
• Males: 70 % said “fun;” 4 % said “boring”
• Females: 83 % said “fun;” 5 % said “boring”
How effective was the fashion show in teaching you about the dangers of tanning beds?
• Males: 70 % said “very or somewhat;” 30 % said “not at all”
• Females: 95 % said “very or somewhat;” 5 % said “not at all”
Anecdotal Information
Why Nederland was a good pilot site:
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No tanning salons in town (many in Boulder)
Faculty lead was already a sun safety advocate
Small, intimate school
Small community
Had never done a pre-prom fashion show before, hence, project was able to easily exceed
expectations (of kids and staff)
Support from local paper
Support from principal
Nederland is also a middle school, so “buzz” extends to younger students who aspire to be like
upperclassmen
Lessons Learned
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Could easily be adapted to other health messages
Willingness of business community to participate (media, businesses, donations)
Majority of adults and students unaware that indoor tanning is dangerous
The idea that your skin is something you’ll wear every day of your life seems to resonate with
kids
The fact that “skin cancer starts now” seems to resonate especially with adults.
Prom is expensive. Soliciting discounts on prom goods and services are great incentives to get
kids to listen to your message
All-school assembly provides captive audience and a fun break in the school day.
Buzz builds and spreads fast
Stay open to student ideas
Getting self-tanners into kids’ hands—peer-to-peer promotion. Builds accountability among
participants not to use tanning beds.
Student Tasks
q Event Planning
q Sponsor Outreach
q Potential Sponsors
q Tuxedo Fittings
q Dresses and Accessories
q Decorations
q Scripts
q Music Mix
q Gift Bag Assembly
q Models
q Escorts
q MCs
q Entertainers
q Rehearsal
q Clean up
q Return Tuxedos
q Return Dresses and Accessories
Event Planning
Fashion show models, escorts, MCs and entertainers should be prepared to assist with event logistics
from planning through execution. During the planning period, they should plan to spend roughly two
hours per week coordinating details, securing sponsors and attending regular meetings (for which they
should come prepared, having completed tasks assigned at earlier meetings).
Participants should also understand that they are serving as role models and should not using tanning
salons during the planning period or prior to prom.
Sponsor Outreach
Effective sponsor outreach is the key to a successful pre-prom fashion show. And you may find it
surprising how eager local businesses will be to help out. For them, it’s an opportunity to showcase
their products and services and win the business of students during prom season. They know how
powerful word-of-mouth marketing among teens can be.
For you, it’s a great chance to stage an event that truly wows the audience. It’s also an opportunity to
generate discounts for all of your school’s students on prom-related goods and services. Remember:
prom is expensive, so anything that makes it more affordable for your students will be appreciated. But
securing sponsor donations definitely requires some persistent footwork.
Make sure you begin your sponsor outreach activities early on in the planning process to ensure that
your fashion show event is equipped with everything it needs to be a success.
Potential Sponsors
The following is a list of the types of establishments you may want to approach to help make your event
a success:
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Vendors of Self-Tanning Products — Makers of self-tanning products should be eager to
donate merchandise to your event since they are bid beneficiaries of your message. Contact
managers at various cosmetic counters and ask them if they’d be willing to donate product for
your students to model and/or raffle items. Assure them that they will be acknowledged as an
important sponsor of your event.
•
Tuxedo Rental Shops — Stores like Mr. Neats Formalwear earn a big chunk of their income
during prom season and are often likely to invest in the loan of a few tuxes for your event in
hopes that other students will rent from them come prom time. They’ll generally even offer
discounts to all of your students in hope of capturing their business.
•
Stores that sell Dresses and Accessories — Department stores often offer special programs to
promote their products and may be willing to lend dresses and accessories to your event, but you
may have to “shop” your concept around. Contact all of the department store in your area and if
you can’t get all of the apparel you need in one place, try securing loans from a combination of
retailers. If someone gives you a definitive “no” on the loan of merchandise, ask them if they’d
be willing to offer discount coupons for your gift bags and/or a raffle item.
•
Limousine Companies — Like tuxedo rental businesses, limousine companies also rely on
prom rentals for a good portion of their income. Contact the local limo company in your area to
see if they’d be willing to bring a few of their vehicles to school on the day of your fashion
show. And don’t forget to ask them if they’d be willing to offer discount coupons for your
goodie bags or free limo service to be raffled off at the event.
•
Florists — Contact a local florist to see if they’d be willing to donate boutonnières for the
escorts to wear during the fashion show. Again, see if they’d like to offer coupons for discounts
for prom-goers and make sure they know you will acknowledge their contribution during the
event.
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Hair Salons — Contact local hairstylists to see if they’d be willing to do updos for the female
models right before the event. You may need several stylists depending on how many models
want to wear updos. Again, let them know that you will promote their services during the event.
•
Restaurants — Have students approach local restaurants to see if they will donate discount
coupons or free meals to be raffled off at the fashion show. Again, let them know that they will
be mentioned during the fashion show and included in a sponsor list in all of the gift bags.
At the end of this section, you will find a “Sample Sponsor Outreach Form” that may help you in your
efforts to reach out to local businesses.
Tuxedo Fittings
Once you have secured a tuxedo rental company sponsorship, it is important to schedule fittings for the
male escorts and MCs as early as possibly. Remember: it takes several weeks for altered tuxedos to
come in, so this task can’t be put off. You should work closely with your sponsor to schedule fittings
and be very respectful of their time. You should take great care of their apparel once it is in your
possession (e.g., keep everything neatly stored on hangars and avoid getting things dirty). After all, they
are doing you a favor.
Make sure you schedule a time to pick up your tuxedo the day before the fashion show. Also, plan to
bring it to the event in the bag it comes in and get dressed for the show in the school auditorium prior to
the event.
Dresses and Accessories
Work closely with retail sponsors to coordinate dress fittings and pick up times. Remember that no store
is prepared for 15 girls to come in and try on dresses or shoes at one time, so try to limit groups of girls
to three or four at a time. Ask when the best times are to come in and be as polite as possible. Also,
note that you may have to visit stores several times to find something you like, as inventory changes
frequently.
See the materials in the back of this binder for information on the Marshall’s pre-prom fashion show
program. But, don’t count on getting all of your needed merchandise from this one source. For example,
the Marshall’s program can’t guarantee that it’s stores will have a sufficient inventory of dresses for
your show, but it may be a perfect place to borrow shoes and other items.
Decorations
The prom theme should be incorporated into the decorating plan. A subcommittee made up of students
on the fashion show committee should be tasked with the decoration plan and budget, which can be
presented to the full event committee for input and approval.
Decorating for the fashion show should occur when facilities are available and with minimal disruption
to ongoing school functions. For example, if the fashion show is scheduled during the school week and
during the school day, decorating could be done the evening before the event. If the fashion show is
scheduled during the evening, decorating might occur after school before the event. If the fashion show
is scheduled over the weekend, school access should be discussed with appropriate personnel and
decorating planned accordingly.
Scripts
All student participants should provide detailed descriptions of the dresses and tuxedos they will be
wearing to the faculty advisor as early as possible. If you need help writing description, ask the retailer
lending these to you to help. Your mom may also be a good resource.
See the section entitled “Event Staging” for sample fashion show scripts.
Music Mix
Student volunteers from the fashion show committee should be selected to create the “music mix” for
the fashion show. Songs without words are best, and a variety of tempos should be considered to add
interest to the fashion show. Music without competing lyrics may be a good choice. A sampling of
music can be found on the CD-ROM that accompanies this toolkit.
Gift Bag Assembly
All fashion show participants should be prepared to help assemble gift bags for the event. This may
involve photocopying coupons, assembling UV bracelets and stuffing and labeling bags, among other
tasks. Remember: gift bags are a great way to put your message into the hands of other students and to
make everyone feel like the event had something in it for them.
For more information, see the tab labeled “Gift Bags” in this toolkit.
Models
Models should review the modeling tips provided in the “Event Staging” section of this toolkit. Become
familiar with key messages about indoor tanning, and consider yourself a spokesperson, as well as a
model, for anti-indoor tanning. Of course, prom is about having fun and looking beautiful, so plan to eat
well, rest well, and look your best for the event.
Escorts
Escorts should review the escort tips provided in the “Event Staging” section of the toolkit. Become
familiar with key messages about indoor tanning, and consider yourself a spokesperson, as well as an
escort, for anti-indoor tanning. Of course, prom is about having fun and looking your best, so plan to eat
well, rest well, so you are in top form for the event.
MCs
As an event “Master of Ceremonies” you have the dubious honor of setting the tone and pace for the
fashion show. It is a lot of pressure, but you were chosen because you have the skills and talents to get
the job done. You should let your personality shine through, and make sure to complement your coMC’s style and rhythm as well. Your stage presence truly does affect all aspects of the show, including
the models comfort and ability to perform. You need to have many “eyes” to watch and adjust your
scripts as needed (e.g., speed up or slow down). Relax, be confident and comfortable and don’t forget to
have a bottle of water nearby. And practice, practice, practice your script so you know it cold.
Entertainers
Your job is to do what you do best: to provide entertainment breaks before, during and, possibly, at the
conclusion of the fashion show. The break you provide will not only add energy and interest to the
show, it will also assist with timing as models, escorts and MCs take a breather and change clothes
before their next run. Make sure your music is prepared and that the sound technician is aware of your
needs. And practice as much as possible to make your delivery flawless.
Rehearsal
Dressing room space should be secured for models and escorts to use for the dress rehearsal (and also on
event day). The dress rehearsal is the best way to “test drive” all elements of the fashion show. If
possible, the dress rehearsal should occur with all decorations, lighting and music in place so that
models, escorts and MCs have a feel for the actual event environment.
Come to the dress rehearsal prepared to refine your moves, as this may be your only chance to get it
right.
Clean up
All fashion show participants should make sure the clothes they model are on hangars and ready to
return to sponsors immediately following the fashion. They should also be prepared to stick around and
help with cleaning up the staging area. This is just one of the costs of getting to participate in such a fun
event. And it’s a small one.
Return Tuxedos
While each escort and MC will be responsible for making sure his tuxedo is returned in the condition it
was borrowed (and within 24 hours of the conclusion of the fashion show event), it maybe easier to
assign the collection and return of all of the tuxes to one person. All escorts and male MCs should make
sure their tuxes are on hangars and ready to return immediately following the fashion show, so that
whomever is assigned to returning them doesn’t have to deal with anyone else’s mess.
Return Dresses and Accessories
While each model and MC will be responsible for making sure her dresses and accessories are returned
in the condition they were borrowed (and within 24 hours of the conclusion of the fashion show event),
it maybe easier to assign the collection and return of all of these items to one or two people. All models
and female MCs should make sure their dresses are on hangars and shoes and other items are in the
packaging they came immediately following the fashion show, so that whomever is assigned to
returning them doesn’t have to deal with anyone else’s mess.
Sample Sponsor Outreach Form
High School Fashion Show
Contributor Outreach Talking Points
(Restaurants, Florists, Accessories, Shoes)
Call Date: ___________________________________________________________________________
Business Name: ______________________________________________________________________
Contact’s Name:______________________________________________________________________
Business Address:_____________________________________________________________________
Business Phone/Fax:___________________________________________________________________
Your Name: _________________________________________________________________________
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Hi, my name is [INSERT NAME] and I’m a [INSERT GRADE] at [INSERT NAME] High School.
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I want to invite you to be part of [HIGH SCHOOL NAME] inaugural fashion show event to be held on
[INSERT DATE]. The fashion show will be a great opportunity for you to promote your business to
students, parents, staff and the community. We’re not asking for money, but we are hoping you can
contribute goods or services to our event.
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There will be over 300 students, parents, and staff attending the show. There are [INSERT NUMBER]
juniors and seniors participating in this year’s prom who will be planning meals, flowers, accessories, and
other prom-related items as part of their prom preparations. We’d like them to know about your business!
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[INSERT NAME OF DRESS SPONSOR] and [INSERT NAME OF TUX SPONSOR] are our anchor
sponsors. We have over [INSERT NUMBER] students who will model the latest prom fashions in our
show.
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We plan to promote the fashion show in our school newspaper, the local community paper [INSERT
LOCAL PAPER NAME] and with other news media. We’ll give your business free recognition in our
school newspaper and the local paper, and we’ll also acknowledge your contribution in the fashion show
program.
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We are approaching local businesses such as yours to invite you to be part of this exciting community
event. I have a list of items that I’d like to read through to see if any of these will work for your business
to contribute. Choose item type based on the business you are calling; adjust items as needed:
1.
2.
3.
4.
5.
Complimentary meal(s)? That’s great, how many_____
Complimentary corsage(s)? That’s great, how many______
Complimentary boutonnieres? Thank you! How many______
Discount coupons? Thank you! How many______
Other? Are there other items you’d like to contribute that I haven’t mentioned?
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Do you have a copy of a camera-ready ad that you can give me, or your business logo?
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When can I drop by to pick up your donations?
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I’ll follow up with you after the fashion show to provide you with copies of the promotional materials that
recognized your business.
Thank you!
Event Promotion
q Press Kits for School Newspaper
q Public Service Announcements in School Newspaper
q Public Service Announcements (Channel 1)
q Generating Local Media Coverage
q Talking Points for Spokespeople
q Article for Parent Newsletter
Press Kits for School Newspaper
One great way to spread the word about the dangers of indoor tanning among students is to encourage
high school newspaper staff to write articles about the issue. And there’s no better incentive to get them
to do so than to provide them with a solid packet of information that will a) pique their interest in the
issue and b) provide them with the background information they need to get started.
At the end of this section you will find sample materials that may be used to create a press kit for high
school journalism students. These include:
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A news release
Contact information for experts on skin cancer
Facts about indoor tanning
A news release from the World Health Organization about indoor tanning
Story ideas
Put these in a folder and give them to journalism students and/or their advisors and ask them to publish
articles about indoor tanning during the month prior to the fashion show.
Also, ask newspaper staff to cover the pre-prom fashion show, that is, write an article about it after it
takes place. This will ensure that those who couldn’t attend still get the message. It will also extend
your message to underclassmen, parents and teachers who read the school papers, but may not have had
an opportunity to attend the fashion show.
And don’t forget to place advertisements in your school newspaper to promote fashion show attendance
in advance of the event — especially if it will be held outside of school hours.
Public Service Announcements in School Newspaper
Also included at the end of this section ore four public service announcements (PSAs) about the dangers
of indoor tanning. These are also available in PDF format on the CD-ROM that accompanies this
toolkit. Ask your school newspaper to run these PSAs in the month between the fashion show and
prom. This will reinforce event messages and drive your message home in a powerful way.
Public Service Announcements (Channel 1)
If you have a broadcast system at your school, create a series of announcements encouraging students to
attend the fashion show. The following is a sample message:
“Want to know what in and what’s out for prom this year? Don’t miss the [NAME OF HIGH
SCHOOL] pre-prom fashion show on [DATE] in the [LOCATION], where you’ll get a glimpse of
what’s in and what’s out. You’ll also receive some cool gifts, in addition to discounts on prom items
that you won’t find anywhere else. Don’t miss this chance to get a head start on prom. That’s [DATE]
in the [LOCATION]. Just be there.”
Generating Local Media Coverage
To extend the reach of your anti-tanning message to the community at large, you may want to invite the
local news media to your pre-prom fashion. To do this, you’ll want to make sure you:
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Have permission from your principal and district communications staff to invite the news media.
(You should also make sure they see and approve of any materials you wish to send to the
media.)
Ensure that parents of all of the participants sign releases stating that it’s okay for their child to
appear in the news.
Identify and brief media spokespeople in advance.
Have someone on hand at the fashion show to great reporters who may show up.
Once these caveats are met, you may adapt the sample media advisory and sample pre-prom fashion
show news release in this section and forward them to your local media.
Talking Points for Spokespeople
If you do reach out to the news media and expect them to attend your event as a result, it is important
that you brief spokespeople so that they are prepared to answer questions from reporters. The most
appropriate spokespeople are the event coordinator and the school principal.
At the end of this section, you will find “Sample Talking Points” that may be used to prepare
spokespeople for media interviews.
Article for Parent Newsletter
In an effort to reach one of your secondary audiences — parents — you may want to draft an article
about the fashion show for your school’s parent publication after the event. Many parents don’t know
that indoor tanning is dangerous, so this could be a great opportunity to both educate them about a
serious health issue and show them that your school cares about the health and safety of its students.
Sample News Release
Contact: Lisa Perry
Senior Consultant
Coordinated School Health & Physical Activity
Colorado Department of Education
303.866.6835 (phone)
[email protected]
For immediate release
WOULD YOU DIE TO LOOK “GOOD”
DENVER — “Most people know that over exposure to the sun can be harmful,” says Sara Miller,
Director of the Comprehensive Cancer Program at the Colorado Department of Public Health and
Environment. “But what few understand is that the indoor tanning beds that pepper community
shopping areas are not a safe alternative. In fact, indoor tanning is equally, if not more, dangerous than
exposure to the sun.”
According to Miller, many people believe tanning beds are a safe alternative to sunbathing. This is
not true. Tanning beds are equally, if not more dangerous than exposure to the sun. Unfortunately,
many aren’t aware that the ultraviolet (UV) radiation emitted by tanning beds causes premature aging
and is linked to basal cell carcinoma and squamous cell carcinoma, the most common forms of skin
cancer. In addition, many teens don’t realize that the damage that leads to skin cancer occurs under the
age of 18 in the majority of cases.
The World Health Organization recommends that “no person under the age of 18 should use a
tanning bed.” However, in a recent national survey 28 percent of Ameircan teenage girls and seven
percent of boys report using tanning beds.
—More—
Tanning Beds — Page 2
“Skin cancer is the most common type of cancer in the United States, says Miller. “In fact, nearly
one out of every five Americans develops skin cancer in the course of his or her lifetime. And most of
those cases are preventable.”
“Avoiding tanning beds and wearing sunscreen outdoors are the two most important things anyone
can do to protect their skin,” Miller continues. “And it is particularly important for young people to
understand this because that’s when the damage that causes cancer is done.”
—30—
For More Information
About Indoor Tanning Dangers
Lisa K. Perry, M.Ed., NBCT Early/Middle Childhood PE
Senior Consultant
Coordinated School Health & Physical Activity
Colorado Department of Education
201 E. Colfax Ave., Room 210
Denver, CO 80203
303.866.6835 (phone)
303.866.6785 (fax)
[email protected]
Sara E Miller, MPA
Director, Comprehensive Cancer Program
Prevention Services Division
Colorado Department of Public Health and Environment
4300 Cherry Creek Drive South A5
Denver, CO 80246
303-692-2519 (phone)
303-691-7721 (fax)
[email protected]
Indoor Tanning Facts
Source: The Colorado Skin Cancer Task Force
•
A recent survey of nearly 300 indoor-tanning facilities around the country found evidence of
widespread failures to inform customers about the possible risks, including premature wrinkling
and skin cancer.
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Many facilities make false claims about indoor tanning: that it’s safer than sunlight, for example,
and well controlled.
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Research links tanning device use to basal cell carcinoma and squamous cell carcinoma, the most
common forms of skin cancer.
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Tanning and tan skin are not healthy, but are fashionable in our society.
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Indoor tanning is a big business with big money to promote itself. It’s a $2 billion-a-year
industry in the US, and there are over 25,000 tanning salons across the country.
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Twenty-eight percent of teenage girls and seven percent of boys report using tanning booths.
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Two out of three of the teens think they look better with a tan. One in five will develop skin
cancer as a result.
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Many people believe tanning beds are a safe alternative to sunbathing. This is not true. Tanning
beds are equally, if not more dangerous than exposure to the sun.
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Skin cancer is a young person’s problem because most of the damage that causes skin cancer
occurs between the ages of 16 and 22.
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One million Americans will be diagnosed with skin cancer this year
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Skin cancer is the most common type of cancer in the United States.
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Skin cancers represent fifty percent of all new cancers.
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Approximately one out of every five Americans will develop skin cancer in the course of his or
her lifetime
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Someone dies of melanoma (skin cancer) about every hour in the United States.
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Skin cancer is the most common cancer that doctors see.
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More cases of skin cancer are diagnosed each year than all other cancers combined.
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Excessive sun exposure is the single most important risk factor for developing skin cancer.
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Because of the altitude, it takes less time to burn in Colorado. The elevation intensifies the sun.
World Health Organization Press Release
Press Release WHO/14
17 March 2005
EMBARGO: 17 March 2005 , 10am Geneva time
THE WORLD HEALTH ORGANIZATION RECOMMENDS THAT
NO PERSON UNDER 18 SHOULD USE A SUNBED
Geneva - The World Health Organization (WHO) is today issuing recommendations concerning
sunbed usage: The Organization now recommends that, worldwide, no person under 18 years
of age should use a sunbed. It is known that young people who get burnt from exposure to UV
will have a greater risk of developing melanoma later in life.
This recommendation comes in the wake of mounting evidence concerning the public health
burden due to skin cancer and as many people, especially young women in developed
countries, prepare to get a tan in anticipation of summer.
Worldwide, WHO says, there are an estimated 132 000 cases of malignant melanoma (the most
dangerous form of skin cancer) annually, and an estimated 66 000 deaths from malignant
melanoma and other skin cancers. These figures continue to rise: In Norway and Sweden, the
annual incidence rate for melanoma is estimated to have more than tripled in the last 45 years,
while, in the United States, the rate has doubled in the last 30 years. Growth in the use of
sunbeds, combined with the desire and fashion to have a tan, are considered to be the prime
reasons behind this fast growth in skin cancers.
Worldwide, the incidence of melanoma varies more than 150-fold. The highest rates are found
mainly in those nations where people are fairest-skinned and where the sun tanning culture is
strongest: Australia, New Zealand, North America and northern Europe. One in three cancers
worldwide is skin-related; in the United States, that figure is one in two. There are an estimated
1.1 million annual cases of skin cancer in the United States.
"There has been mounting concern over the past several years that people and in particular,
teenagers are using sunbeds excessively to acquire tans which are seen as socially desirable.
However, the consequence of this sunbed usage has been a precipitous rise in the number of
skin cancer cases," said Dr Kerstin Leitner, WHO Assistant Director-General responsible for
environmental health. "We are therefore calling attention to this fact and we would hope that this
recommendation will inspire regulatory authorities to adopt stricter controls on the usage of
sunbeds."
Some sunbeds have the capacity to emit levels of ultraviolet (UV) radiation many times stronger
than the mid-day summer sun in most countries. At present, however, only a few countries have
effective regulations on sunbeds or their use. Belgium, France and Sweden have legislation,
limiting the maximum proportion of UV-B (the most dangerous component of UV radiation) in
the UV output to 1.5% (a similar level of the carcinogenic UV that is emitted by the sun). In
France the regulations require all UV radiation-emitting appliances to be declared to the health
authority, minors under the age of 18 are banned from their use, trained personnel must
supervise all commercial establishments and any claim of health benefit is forbidden. The State
of California in the United States prohibits anyone under age 18 from using sunbeds/tanning
salons. Often, however, effective implementation of regulations remains a challenging issue.
WHO encourages countries to formulate and reinforce laws in order to better control the use of
sunbeds such as the ban of all unsupervised sunbeds operations.
Some of the main consequences of excess UV exposure include skin cancers, eye damage and
premature skin ageing. A study in Norway and Sweden, for example, found a significant
increase in the risk of malignant melanoma among women who had regularly used sunbeds.
Furthermore, excessive UV exposure can reduce the effectiveness of the immune system,
possibly leading to a greater risk of infectious diseases.
Acute effects of UV radiation on the eye include cataracts, pterygium (a white coloured growth
over the cornea) and inflammations of the eye such as photokeratitis and photoconjunctivitis.
This is why protective goggles are recommended when using a sunbed.
Only in very rare and specific cases, WHO counsels, should medically-supervised sunbed use
be considered. Medical UV devices successfully treat certain skin conditions such as dermatitis
and psoriasis. These treatments should only be conducted under qualified medical supervision
in an approved medical clinic and not unsupervised either in commercial tanning premises or at
home using a domestic sunbed.
WHO's recommendation on sunbed usage is part of its overall efforts to protect the health of
those people who could be overexposed to UV radiation. WHO, along with its partners, the
International Commission on Non-Ionizing Radiation Protection, the United Nations Environment
Programme and the World Meteorological Organization, have elaborated the Global Solar UV
Index, which is now used in many countries including Argentina, Australia, Czech Republic,
Finland, France, Germany, Greece, Israel, Mexico, Norway, Poland, Portugal, Spain, Sweden
and Switzerland, and has recently been adopted for general usage in the United States and
Canada.
"In all of our actions, we are clear: avoid excess exposure to UV and, when you have to be in
the sun, protect your skin. Malignant melanomas, other cancers and conditions are the
consequence of not taking the proper precautions," added Dr Leitner.
For more information, Gregory Hartl, Communications Adviser, WHO, Geneva, Tel: +41 22 791
4458;Mobile: +41 79 203 6715;E-mail: [email protected]
All WHO press releases, fact sheets and other WHO information can be found at http://www.who.int
Possible Story Ideas
•
Investigate whether or not tanning salons in your community disclose the dangers of tanning bed
use. What do they tell teens who visits their establishments? How do they advertise their
services?
•
Survey students at your school to find out if they believe tanning beds are a safe alternative to
sunbathing. Find out who uses them and why. If they knew the fact would they continue to do
so?
•
Conduct an in-depth interview with someone who has had skin cancer. If they could “do it all
again,” how would they approach exposure to UVA/UVB exposure.
•
Research and report on what skin cancer is, how it develops and why young people should be
concerned about it.
•
Conduct a cost-benefit analysis of self-tanning creams vs. tanning beds.
•
Compare the cancer risk of UVA/UVB exposure to other health risks (tobacco use, automobile
crashes, etc.)
•
Analyze the cultural norms that make young people think being tanned is cool.
•
Come up with your own idea for telling this story.
Sample News Media Advisory
Place on School Letterhead
NEDERLAND STUDENTS TO MODEL SAFE TANS AT
PRE-PROM FASHION SHOW
WHEN:
Tuesday, April 19, 2005; 11:00 a.m.
WHAT:
More than 200 students at Nederland Middle Senior High School will learn about a
prom season hazard that often flies under the radar: indoor tanning. Juniors and
seniors will attend a pre-prom fashion show, where safe tans (produced by spray-on
products or self-tanning creams) will be modeled by their peers.
WHY
Indoor tanning use among high school students increases significantly during prom
season. Few teens know that the ultraviolet (UV) radiation emitted by tanning beds
causes premature aging and is linked to basal cell carcinoma and squamous cell
carcinoma — the most common forms of skin cancer.
Skin cancer is the most common type of cancer in the United States. In fact, nearly
one out of every five Americans develops skin cancer in the course of his or her
lifetime. And most of those cases are preventable.
Avoiding tanning beds and wearing sunscreen outdoors are two of the most important
things anyone can do to protect their skin. It is particularly important for young
people to understand this because that’s when the damage that causes cancer is done.
WHERE:
Nederland Middle Senior High School (Auditorium)
597 Eldora Rd
Nederland, CO 80466
DIRECTIONS: From Denver:
Take US-36 West (24.2 miles)
Turn LEFT onto CANYON BLVD/CO-119 S/CO-7 N. Continue to
follow CO-119 S. (17.1miles)
Enter next roundabout and take 3rd exit onto S BRIDGE ST/CO
72/CO-119/PEAK TO PEAK HWY. (.6 miles)
Turn RIGHT onto CR-130/ELDORA RD. (.7 miles)
End at 597 Eldora Rd, Nederland, CO 80466-9524 US
CONTACT:
For more information, contact Jill Conley at 303-761-2119
or 720-334-3424 (cell).
—30—
Sample News Release
Place on School Letterhead
Contact: [NAME]
[PHONE NUMBER]
720-334-3424 (cell)
For immediate release:
[DATE]
NEDERLAND STUDENTS TO MODEL SAFE TANS
NEDERLAND — On Tuesday, April 19, more than 200 students at Nederland Middle Senior
High School will learn about a prom season hazard that often flies under the radar: indoor tanning.
“Most people know that over exposure to the sun can be harmful,” says Mary Buller, chair of the
Colorado Cancer Coalition’s Skin Cancer Task Force. “But what few understand is that the indoor
tanning beds that pepper community shopping areas are not a safe alternative. In fact, indoor tanning
may be equally, if not more, dangerous than exposure to the sun.”
Tanning use among high school students skyrockets during the prom season as young people
prepare to look their best for the big night. Unfortunately, many aren’t aware that the ultraviolet (UV)
radiation emitted by tanning beds causes premature aging and is linked to basal cell carcinoma and
squamous cell carcinoma, the most common forms of skin cancer. In addition, many teens don’t realize
that much of the damage that leads to skin cancer may occur under the age of 18.
To drive the message home, juniors and seniors at Nederland High School will attend a pre-prom
fashion show during which their peers will model a variety of tans produced via the only safe tanning
means: spray-on tans and self-tanning creams. In addition to providing commentary on the models’
formal wear, the masters of ceremony will describe the tanning methods used and reinforce the message
that tanning beds are unsafe.
—More—
Nederland — Page 2
“This is a great way to engage the students in learning about the dangers of indoor tanning and to
expose them to safe tanning alternatives,” says Nederland Principal Richard Salaz. “We want our
students to have fun on prom night, but we also want everything surrounding the event to be safe. This
is just one of the ways we are reaching out to our students to encourage safe prom behaviors.”
Buller hopes Tuesday’s event will inspire behavior changes that outlive prom season.
“Skin cancer is the most common type of cancer in the United States, says Buller. “In fact, nearly
one out of every five Americans develops skin cancer in the course of his or her lifetime. And most of
those cases are preventable.”
“Avoiding tanning beds and wearing sunscreen outdoors are two of the most important things
anyone can do to protect their skin,” Buller continues. “And it is particularly important for young
people to understand this because that’s often when the damage that causes cancer is done.”
—30—
Sample Talking Points
For Key Spokespeople
Why this event? Why [HIGH SCHOOL NAME]?
•
We want our students to have a fun on prom night, but we also want everything surrounding
prom to be safe. This is just one of the ways we are reaching out to our students to encourage
safe prom behaviors.
•
This is a great way to engage the students in learning about the dangers on indoor tanning and to
expose them to safe tanning alternatives.
•
One of our faculty members —[INSERT NAME] — is involved in SunSafe Colorado, a sun
safety program of the Colorado Department of Education. [NAME] was approached by a staff
member of that program to see if [HIGH SCHOOL NAME] would be interested in staging an
anti-indoor tanning initiative. We felt that it was a good opportunity for our students, so we
agreed to participate.
How is this funded?
•
[HIGH SCHOOL NAME] applied for a grant from CDE for $1,000 of seed money to fund the
outreach. Nearly everything related to the event was donated. Except for the collateral materials
(in the goodie bags), which were provided by CDE.
•
CDPHE and CDE plan to make the materials developed for this event available to other schools
in the future.
Why a fashion show?
•
CDE and CDPHE understood that because tanning is a vanity issue for young people, the
message needed to be delivered within an experiential context. They really felt that it was
important to try to create peer-to-peer “buzz” for the message to have resonance with the
audience.
How will you know if the event was effective at reaching its goal?
•
We administered a survey on attitudes and behaviors related to tanning bed use prior to the
event. A post-event survey was conducted right after the fashion show. We should be able
to measure results one those are compiled.
General Indoor Tanning Facts
•
Two out of three of the teens think they look better with a tan. One in five will develop skin
cancer as a result.
•
During prom season, teen use of indoor tanning beds increases significantly.
•
Many people believe tanning beds are a safe alternative to sunbathing. This is not true. Tanning
beds are equally, if not more dangerous than exposure to the sun.
•
Skin cancer is a young person’s problem because that’s when most of the damage that causes
skin cancer occurs.
•
One million Americans will be diagnosed with skin cancer this year
•
Skin cancer is the most common type of cancer in the United States.
•
Skin cancers represent fifty percent of all new cancers.
•
Approximately one out of every five Americans will develop skin cancer in the course of his or
her lifetime
•
Someone dies of melanoma (skin cancer) about every hour in the United States.
•
Skin cancer is the most common cancer that doctors see.
•
More cases of skin cancer are diagnosed each year than all other cancers combined.
•
Research links tanning device use to basal cell carcinoma and squamous cell carcinoma, the most
common forms of skin cancer.
Event Staging
q Scheduling
q Decorating
q Entertainment
q Model and Escort Checklists
q Modeling Tips
q Runway Patterns
q Sample Scripts
q Music, Sound, Lights
q Photography/Videography
q Dress Rehearsal
q Event Day
Schedule
Part of fashion show event planning is creating a “master” calendar/timeline of key dates and deadlines.
Additionally, a detailed event schedule for both the day before and day of the fashion show is important.
Faculty, staff, participants, and the media need to know what will happen and when.
Decorating
The prom theme should be incorporated into the decorating plan. A subcommittee made up of students
on the fashion show committee should be tasked with the decoration plan and budget, which can be
presented to the full event committee for input and approval.
Decorating for the fashion show should occur when facilities are available and with minimal disruption
to ongoing school functions. For example, if the fashion show is scheduled during the school week and
during the school day, decorating could be done the evening before the event. If the fashion show is
scheduled during the evening, decorating might occur after school before the event. If the fashion show
is scheduled over the weekend, school access should be discussed with appropriate personnel and
decorating planned accordingly.
Entertainment
Student entertainment can provide a real connection between student body attendees and the fashion
show participants. Singers might choose numbers that complement the prom theme. The entertainment
also serves a role in providing transition time between “runs” giving models time to change dresses and
MC’s a short break. Entertainment should be reviewed and approved by the fashion show committee.
Model and Escort Checklists
There will be model- and escort-specific tasks that need to happen at specific times, on specific days.
These checklists will vary depending on the details of your specific event and should be modified to
include items that are key to your event. Sample checklists are provided at the end of this section.
Modeling Tips
Some students will have experience in fashion show and/or runway modeling, others will not. Tip sheets
are provided at the end of this section to help participants understand basic elements of modeling and
runway work. During the dress rehearsal, offer suggestions to the models/escorts so that they can
improve their stage presence.
If the school has a student or staff person who has experience in modeling, consider asking them to
participate in the dress rehearsal (or even at an earlier session) to help coach participants in developing
their skills.
Model and Escort Pairings
The pairing of models and escorts should be driven by the tanning products used by paticipants so that
messages can be staggered throughout the script. It is important to ensure that models are paired with
escorts in a manner that balances product use. A sample table is provided at the end of this section to
give you an idea of how the pairings might work.
Students may have less concern about balancing messages and more concern about whom they are
walking with from a social perspective. It will be important to convey to models and escorts that they
have been hired to do a job and that personal preferences about pairings may not be able to be honored.
Runway Patterns
A variety of walking patterns should be used in the fashion show to keep it interesting and so that the
models/escorts can have some fun. Sample runway patterns are provided at the end of this section.
Student participants may add their own ideas/movements/patterns to enhance ownership and comfort.
Sample Scripts
The scriptwriting process should be a cooperative effort between faculty and student participants.
Students should be asked to provide descriptions of each model’s dress, including color, fabric and
brand. Faculty advisor(s) should assist in adding key messages about the dangers of tanning. The scripts
should have a balance between anti-tanning messages and prom/fun rhetoric; the event won’t be
successful if students think they are being “force-fed” health messages.
Sample scripts are provided to help you get started. Some scripts contain anti-tanning messages and
others do not. Here is an example of a script that contains and anti-tanning message:
“Next we have [NAME], wearing a vibrant blue floor-length dress by Jump Co. She’s escorted by
[NAME], who is a picture of understated elegance in his tux. This dress has a detailed beaded overlay
and is gathered at the left side. Her skin? [NAME] has seen some 30 year-old women who look like
they’re 50 and doesn’t want to end up like them, so she opted for a spray-on tan from [NAME].”
Provide scripts for the MC’s at least a week in advance of the event so they have time to practice. Once
scripts are finalized, they should be transferred to large index cards, numbered and hole-punched in the
upper left hand corner with a key ring inserted (so that if the cards are dropped they stay in order).
Music, Sound, Lights
Student volunteers from the fashion show committee should be selected to create the “music mix” for
the fashion show. Songs without words are best, and a variety of tempos should be considered to add
interest to the fashion show. A sampling of music can be found on the CD-ROM that accompanies this
toolkit.
The school’s theater director should be included in event discussions, specifically for staging logistics
such as music, sound systems and lighting. Ideally, students involved in the school’s theater program
should be volunteers for setting up microphones, podiums and for testing sound levels, queuing music,
and planning lighting effects. These volunteers should be included at the dress rehearsal and should be
present early on event day to make sure staging elements are ready to go.
Photography/Videography
If the school has a photography and/or videography class, contact the instructor(s) and see if they can
recommend, or solicit, volunteers to take photos and videos of the event. Make sure these volunteers are
aware of the event schedule. You may also want them to attend the dress rehearsal to get some
candid/casual event shots.
Dress Rehearsal
Dressing room space should be secured for models and escorts to use for the dress rehearsal (and also on
event day). The dress rehearsal is the best way to “test drive” all elements of the fashion show. If
possible, the dress rehearsal should occur with all decorations, lighting and music in place so that
models, escorts and MCs hav a feel for the actual event environment. The following individuals should
be part of the dress rehearsal:
•
•
•
•
•
•
•
Models (must wear dresses and shoes)
Escorts (should wear tuxedos if possible)
Sound technician
Music technician
Photographer
MC’s
Faculty/staff advisors
Event Day
•
Designate a faculty member to be the media contact and to greet media and provide press kits.
•
Designate faculty helpers to distribute surveys and pencils, collect surveys and pass out gift bags.
•
If hairdressers will be on hand for updo’s, set a schedule to ensure that all hair is done before
curtain time.
•
Have a faculty helper in both the girls’ and boys’ dressing room areas to assist models and
escorts.
•
Have bottled water available for models, escorts and MC’s.
•
Post a “run” schedule (model name/escort name) on large colorful paper in the dressing rooms,
on walls/curtains where models will wait, and in case there is event day confusion about who
walks with whom and in what order.
•
Remind students about modeling “tips” such as breathing, listening to the MC, taking their time
and having fun.
Pre-Prom Fashion Show Sample Schedule
Day Before Event
8:00 am
Model drop off: dresses, shoes,
accessories, makeup
Location
12:30 to 3:00 pm
Dress rehearsal
Location
3:00 to 5:00 pm
Tuxedo pick up
Decorating
Location
Location
5:30 to 6:00 pm
Tuxedo drop off
Decorating
Location
7:30 to 10:00 am
Model updo’s (see detail)
Location
10:00 to 10:45 am
Get ready!
Escorts, models, MCs, entertainers
get dressed, do makeup
Location
10:30 to 10:45 am
Limos arrive
Guests & media arrive
Location
10:50 to 11:00 am
Students arrive
Location
11:00 am
Welcome
Location
11:05 to 11:20 am
Run One
Location
11:20 to 11:35 am
Run Two
Location
11:35 to 11:40 am
Entertainment
Location
11:40 to 11:55 am
Run Three
Location
Event Day
11:55 to Noon
Concluding Remarks
• Thank you’s/acknowledgements
• Distribute post-surveys/pencils
• Complete surveys
Location
Noon to 12:10 pm
Wrap-Up
• Collect surveys
• Distribute goodie bags
Location
12:10 to 12:30 pm
Visit limos, photo ops, interviews
Location
12:30 to 12:45 pm
Tux/dress drop off
Location
3:15 pm
Clean up, return tuxes, dresses
Checklist for Models
Dresses
_____ Bring your dresses, shoes, accessories, make-up to school on Monday morning, in opaque plastic
bags, and leave [LOCATION]. Make sure all items are clearly labeled with your name (use
masking tape).
_____ Please keep dresses on hangars and shoes in bags/boxes.
_____ [NAME] will collect all shoes, accessories, etc. to return to [SPONSOR NAME] immediately
following the fashion show.
Rehearsal
_____ Dress rehearsal is scheduled for [DATE, TIME, PLACE]
_____ Walk-through is scheduled for [DATE, TIME, PLACE]
Nails
_____ Nails should be manicured and/ or polished.
Hair
_____ Models should be at the school at [TIME] the morning of the fashion show to begin hair.
_____ Hair should be clean and dry and hot rolled if possible to make styling go faster.
_____ Due to the limited number of stylists available and the amount of time it takes to do updos, only
the prom dress models can get updos. Note: There may not be time to complete updos for all of
the models. So make sure your hair is acceptable as is.
Decorations
_____ All fashion show participants should be available and willing to help the fashion class
with decorations [DATE, TIME, PLACE]
Checklist for Escorts
Tuxedos
_____ Call [SPONSOR] and arrange to pick up your tuxedos after school on [DATE, TIME]. Bring the
tuxedos back to school and leave [LOCATION].
_____ Please keep tuxedos on hangars and shoes in bags/boxes. Keep them clean.
_____ [NAME] will collect tuxedos immediately following the fashion show.
Rehearsal
_____ Dress rehearsal is scheduled for [DATE, TIME, PLACE]
_____ Walk-through is scheduled for [DATE, TIME, PLACE]
Hair
_____ Hair should be clean and dry and neatly styled.
Decorations
_____ All fashion show participants should be available and willing to help the fashion class with
decorations [DATE, TIME, PLACE]
Modeling Tips for Models
•
Remember to breathe! Take deep, slow breaths before you walk on stage.
•
Keep breathing during your modeling run.
•
It’s common to want to speed up your walk, but remind yourself to walk at a comfortable
pace—not too fast, not too slow.
•
Listen to the music and commentary and react appropriately (e.g., if the MC is describing an
accent on your dress, point or call attention to it).
•
Stand up straight!
•
Head up!
•
Stay poised (no giggling or fidgeting).
•
Practice walking, stopping, and turning to show all angles of your dress.
•
Be sensitive to the rhythm of your escort.
•
Smile at your escort and at the audience.
•
Practice in your dress and shoes.
•
Enjoy yourself!
•
Remember: You look beautiful.
Modeling Tips for Escorts
•
Remember to breathe! Take deep, slow breaths before you walk on stage.
•
Keep breathing during your modeling run.
•
It’s common to want to speed up your walk, but remind yourself to walk at a comfortable
pace—not too fast, not too slow.
•
Listen to the music and commentary and react appropriately (e.g., if the MC is describing an
accent on your tuxedo, point or call attention to it).
•
Stand up straight!
•
Head up!
•
Stay poised (no giggling or fidgeting or goofing around).
•
Be sensitive to the rhythm of your escort.
•
Smile at your escort and at the audience.
•
Enjoy yourself!
Runway Pattern 1
Start
Start
End
Guy
Girl
Stop
Note: If the MC commentary finishes before you
reach the end of the run, continue at a normal pace,
walking in rhythm to the music.
If the MC is still talking by the time you reach the
end of the run, turn and face the audience until the
MC is finished, then turn and walk out.
Runway Pattern 2
Start
End
Guy
Girl
Stop
Runway Pattern 3
End
Start
Guy
Girl
Stop
Runway Pattern 4
Note: If the MC commentary finishes before you reach the end of the run,
continue at a normal pace, walking in rhythm to the music.
Start
If the MC is still talking by the time you reach the end of the run, turn and
face the audience until the MC is finished, then turn and walk out.
Start
End
go down
stairs
go down
stairs
Guy
Girl
Stop
Sample Scripts
[FACULTY LEAD/ADVISOR] Ladies and gentlemen, welcome to [SCHOOL NAME] pre-prom
fashion event. We have a great show planned for you. Without further ado, let’s welcome our masters
of ceremony [NAMES], who look ready for prom in…[MC CLOTHING DESCRIPTION]
Run One
1. MC 1 — Our first model is [NAME] who is wearing an extravagantly handmade green floor length
dress. This dress features a low cut back that accentuates her beautiful curves as well as a high cut slit
accented by a gold trim. A fashion expert, [NAME] knows that looking good is all in the packaging, so
she protects her skin by using a Lancome Bronzer instead of a tanning bed. Her escort, [NAME], looks
dashing in his natural skin tone and his tuxedo from [NAME] Formalwear. These two are sure to turn
heads on prom night.
2. MC 2 — Next up is [NAME] wearing a Latin-inspired salsa-styled dress. This dress has a thigh-high
slits on each side and is detailed with a party red lace. It comes together with a haltered top and a cowl
neck. Her escort, [NAME] is preserving his handsome good looks by avoiding tanning beds this prom
season — opting for a for a spray-on tan instead.
3. MC 1 — Please welcome [NAME], who is modeling a stylish dress designed by Ruby Rocks. This
fun black polka dotted dress with an accenting red bow around the waist is the perfect look for any girl
that wants to bring a new and different twist to looking great for prom. But, [NAME] knows that the
most important thing she’ll wear to prom is her skin. So she’s taking an au naturel approach. [NAME],
prove that looking fabulous doesn’t require a tan. And we’re sure that they’ll be fitting in quite well at
this year’s prom, [PROM THEME].
4. MC 2 — Next up are [NAME] and [NAME]. [NAME] is modeling a fuschia chiffon gown designed
by Morgan & Co. The gathered bodice has a delicate satin bow accent and the skirt falls to the floor in
an elegant line. Watch out Hollywood. It won’t be long before you see this pair walking the red carpet.
5. MC 1 — Now let’s welcome [NAME], who is wearing an energetic pink, tapered mermaid cut dress
by City Triangles. This dress is detailed with a pink Chiffon overlay and accented with a darker pink
floral design. Her escort, [NAME], looks great in his [NAME] tuxedo. They’ll be a standout pair at the
prom.
6. MC 2 — And here come [NAME] and [NAME]! [NAME] looks like royalty in this elegant and
lovely salmon-colored dress by Morgan and Co. And [NAME]? Well, what can I say? Why don’t guys
wear tuxes more often? Notice the beading on the dress’s bodice; a subtle accent to reflect the
moonlight. The flattering cut of this dress gathers at the side for detailed elegance. It all comes together
with beaded netting on the lower half of the dress. For a special night, this dress has it all.
7. MC 1 — Next we have [NAME], wearing a vibrant blue floor-length dress by Jump Co. She’s
escorted by [NAME], who is a picture of understated elegance in his tux. This dress has a detailed
beaded overlay and is gathered at the left side. Her skin? [NAME] has seen some 30 year-old women
who look like they’re 50 and doesn’t want to end up like them, so she opted for a spray-on tan from
[NAME].
8. MC 2 — And here come [NAME] and [NAME]. [NAME] is modeling a strapless spring green, fulllength gown with a criss-cross bodice and an empire waistline. She knows that the only safe tan comes
in a bottle, so she used Neutrogena Build-a-Tan to get a little color. [NAME] offers his usual brand of
sophistication to the evening, from head to toe. All eyes are sure to be on these two come prom night.
9. MC 1 — Next is [NAME], escorted by [NAME]. She’s wearing a striking iridescent, eggplant
colored, floor-length dress designed by Morgan and Co. This dress comes to life with its beaded front
drape, angled hemline and angled hem bodice, topped off with a single shoulder strap. [NAME] is
protecting her skin by using a Clarins Bronzer instead of tanning beds.
10. MC 2 — Please welcome [NAME], escorted by suave [NAME]! [NAME] is sheathed in a stunning
black strapless cocktail-length dress with two-toned pink detailing at the hemline. [NAME] has selected
the perfect dress that will take her from prom, to a night out on the town. Show your appreciation for
this pair who are sure to dazzle on prom night.
ENTERTAINERS PERFORM
Run Two
1. MC 1 — Our next model, [NAME], escorted by [NAME], is wearing a sea mist princess-styled
evening gown with a gathered top. It has a hand-beaded sheer over-lay with a flowing A-line designed
skirt. The most amazing this about this elegant number is that [NAME] made it herself—making it truly
one of a kind.
2. MC 2 — You won’t miss [NAME] in this regal pink evening gown with a princess seam. A beaded
satin over-lay accentuates this beautiful flowing gown. Having made this gown herself, [NAME]
demonstrates that when you want to look like royalty it sometimes helps to take matters into your own
hands. [NAME], handsome as ever, offers the perfect complement to her gown in his elegant attire.
3. MC 1 — Her comes [NAME], wearing a pink floor length satin dress with white star chiffon
overlay. This dress is detailed with a criss-cross tie down the back. It’s simple, it’s lovely, and it says,
“beautiful.” [NAME] used Lancome Bronzer for a little extra color, while [NAME] opted for
Neutrogena Build-a-Tan. She and [NAME] make a chic looking pair.
4. MC 2 — Next is [NAME] with her dashing escort [NAME]. [NAME] is wearing a fun black and
white polka dot, floor length gown by Blondie Nites. The large white satin bow creates an intriguing
accent, and the side slit adds a bit of daring to her outfit. Just like Nicole Kidman, our [NAME] prefers
her own natural, healthy skin to a tan as does [NAME].
5. MC 1 — Now welcome [NAME] and her handsome escort [NAME]. [NAME] is modeling a floor
length, halter top dress made by Roberta. This dress stands out in the crowd, featuring moon shaped
gatherings at the waist, and a deep, jewel tone color. [NAME] knows that tanning beds causes skin
cancer, so she’s not risking it this prom season. She opted, instead, for a Mystic Myst spray-on tan from
[NAME].
6. MC 2 — And here comes [NAME], who is wearing a dress that fades from yellow to turquoise. It’s
like a bit of sunshine over the Caribbean Sea. The gown elegantly cascades to the floor and features
spaghetti straps and a stunning cowl neckline. We’ve seen her escort already today; [NAME] once again
is looking positively smashing in his tuxedo from [NAME].
7. MC 1 — Enter [NAME] in a floor-length midnight blue dress with shimmering floral accents,
designed by Morgan and Co. [NAME] is the man of the hour, making hearts go “pitter patter” as he
moves her across the floor. [NAME] dress features unique, criss/cross lacing that spans her back. This
couple knows that skin cancer is the most common type of cancer in the United States. And it’s also one
of the most preventable. So, they’re careful to use sunscreen and always avoid tanning beds.
8. MC 2 — Now we have [NAME] and [NAME]. [NAME] is wearing an “oh so formal” black floor
length dress, designed by Jump and Co. It’s hard to miss this dress with its brilliant pink floral overlay.
The look of this couple offers a dramatic glimpse into the excitement of prom night. A bit of fire, a bit of
ice.
9. MC 1 — Next up is [NAME] in a strapless, periwinkle dress, designed by City Triangles. This dress
features a blue and floral overlay as well as a handkerchief hemline, which is very “in” this prom season,
This pair understands that skin cancer is a young person’s problem, because that’s when the damage is
done, so while [NAME] used a bronzing cream, [NAME] achieves a James Bond-like look in his in his
natural-toned skin.
10. MC 2 — [NAME], escorted by [NAME], is modeling a vibrant lime green floor-length gown. This
electric dress is accented with a gathered bodice, back detailing and chiffon floral overlay. It positively
shimmers. The look is sleek, elegant and sophisticated and prom memories will certainly be made in this
stunning dress.
11. MC 1 — Next are [NAME] and stylish [NAME]. [NAME] is wearing a classic strapless black satin
dress with gore panels. This gown is topped with an ivory folded band that makes a clear statement
about simple elegance. This smart-looking pair is sure to turn a few heads on the dance floor.
12. MC 2 — Our last couple in the formal portion of our show are [NAME] and [NAME]. Do they look
amazing, or what? [NAME] is modeling a strapless midnight blue, floor-length gown. While this dress
may look simple from a distance, up close you can see its detailed bodice and back lacing. Truly a
classic, elegant look. [NAME] understands that one in five Americans will develop skin cancer in their
lifetime and is determined not to be one of them, so she chose a natural look for prom. And [NAME], as
noted earlier, wisely chose the spray instead of the bed.
MC 1 — And that concludes the formalwear portion of our fashion show. Stay tuned for the lastes
après-prom attire created and modeled by students in the fashion class.
MC 2 —But first, let’s give it up for [ENTERTANER’S NAMES]!
ENTERTAINERS PERFORM
1. MC 1 — Thank you [NAMEA]. That was awesome. And now let’s turn our attention to the next
portion of our fashion event. You know, looking great shouldn’t end with prom night. And no one
knows that better than the superstar seamstresses from the fashion class.
2. MC 2 — That’s right [NAME]. And here to demonstrate a really hot look for summer is [NAME].
She’s wearing a white faux-linen polyester Capri, which is perfect casual wear for any warm day. [NAME] ribbon striped spaghetti-strapped shirt definitely makes this outfit come together in a fun and
interesting way. Doesn’t it get you excited for summer? Thank you [NAME].
3. MC 1 — Out next model, [NAME] is wearing an ankle-length, sky-blue micro-suede skirt. This
bias-cut, A-line garment can be worn for any informal occasion in any season. Everyone should have
one of these in their closet. Thank you [NAME].
4. MC 2 — Now let’s welcome [NAME], who is wearing a beautiful vintage-inspired calf-length
dress. This light blue chiffon dress has a velvet waistband, and can be worn for any nice event. Doesn’t
she look great? Thank you [NAME].
5. MC 1 — Enter [NAME] in a lovely calf-length navy blue skirt. This classic, bias-cut A-line
garment can be worn any time of the year, for any casual occasion. Another great staple for any
wardrobe. Thank you [NAME].
6. MC 2 — [NAME] is modeling casual calf-length pants. These green cotton pants can be worn on a
nice spring day or a casual date. Thank you [NAME].
7. MC 1 — This burgandy beauty worn by [NAME] is constructed using a vogue pattern and a creative
license. Her overskirt has been gathered in the back with black ribbon, and her under skirt cascades to
the floor ending with a graceful trail. Everyday elegance is defined by this article of clothing. Thank
you [NAME].
[FACULTY LEAD/ADVISOR]
Let’s give a big round of applause for all of our models and escorts.
And how about another one from our fabulous MCs?
And before we conclude our fashion show, I’d like to extend a big thanks to our sponsors, without
whom this wouldn’t have been possible. They are:
•
•
•
•
[NAME]
[NAME]
[NAME]
[NAME]
How about a hand for the sponsors?
Before leaving the auditorium be sure to fill out your survey.
Take survey to [LOCATION] where you’ll exchange it for a really cool free gift. Remember, if you
don’t fill out the survey, you can’t get a gift bag.
And don’t forget to check out the awesome fleet of limos in front of the school. Thanks again
everybody.
Model/Escort Pairings Sample
Run One: Formal Dresses
GIRL
GUY
TANNING SCRIPT
Lancome Bronzer/None
None/Spray
None/None
None/Lancome Bronzer
Spray/None
None/Neutrogena
Spray/None
Neutrogena/Spray
Clarins Bronzer/None
GUY
TANNING SCRIPT
None/None
None/Spray
Lancome Bronzer/Neutrogena
None/None
Spray/None
None/Spray
None/None
Spray/Lancome Bronzer
None/Neutrogena
Neutrogena/None
None/Spray
GUY
TANNING SCRIPT
Lancome Bronzer/None
None/Spray
None/None
Spray/None
None/Neutrogena
Spray/None
Neutrogena/Spray
Run Two: Formal Dresses
GIRL
Run Three: Fashion Class
GIRL
Gift Bags
q About Gift Bags
q Paper Bags
q Labels
q Palm Cards
q UV Bracelets
q Coupons
q Lip Balm and Sunscreen Samples
q Tan Towels
About Gift Bags
Gift bags serve a number of purposes in the marketing outreach strategy for increasing awareness about
the dangers of indoor tanning — and tanning in general — among teenagers. These include the
following:
•
•
•
•
•
•
•
Incentive for completing surveys
Reach more teens with targeted messages
Repeat messages that were heard in other places (e.g., scripts, newspaper ads, newspaper
articles)
Create buzz
Put product directly in the hands of teens
Provide prom-related discounts/coupons/offers
Free stuff is fun
A sample gift bag is detailed on the following pages. It includes a combination of items that create a
package that reinforces anti-tanning key messages and concepts. These are suggested items that can be
modified depending on budget or unique needs of a particular school.
However, the goal should be to include a balance of anti-tanning messages/products in order to increase
the number of “impressions” among teens that participate.
1. Paper Bags
Colored paper bags are offer an inexpensive way to create gift bags for fashion show attendees. Bags are
available in a variety of colors, including “prom” colors like black, white, silver and gold. Most hobby,
party or paper supply stores carry gift bags, or you can order them online from a resource such as
www.papermart.com
2. Labels
A sample label sheet is provided on the CD-ROM that accompanies this toolkit, and can be customized
with your high school name and fashion show event date. The label can be used to both seal and
decorate the gift bag. To use the label template provided on the CD, purchase Avery labels 5264 that can
be run through a laser printer.
3. Palm Cards
A series of four informational palm cards were designed with input from youth who serve on Colorado’s
Youth Partnership for Health. One of each palm card should be placed in the gift bag. Contact Lisa
Perry, 303.866.6835, at the Colorado Department of Education for information about ordering palm
cards.
4. UV Bracelets
UV beads contain a pigment that changes color when exposed to ultraviolet light from the sun or other
sources. The beads can be ordered in bulk from Educational Innovations, www.teachersource.com.
Rawhide can be ordered from the same source, or is available in most hobby supply stores.
5. Coupons
Include coupons in the gift bag that feature discounts that local businesses or sponsors are willing to
offer to students attending prom. For example, coupons for tuxedo or limousine rentals and discounts for
hair, nails or flowers might be included in the gift bags.
6. Lip Balm and Sunscreen Samples
Rocky Mountain Sunscreen is a partner of Sun Safe Colorado and provides lip balm and sunscreen
samples that can be included in the gift bags. Visit www.rmsunscreen.com to view available products
and pricing.
7. Tan Towels
Tan towels are a sunless tanning product provided by a company that has an interest in skin cancer
prevention. Tan towels can be ordered at www.tantowel.com; prices vary depending on quantities
ordered. Note that the company may be willing to discount prices if you explain the event’s purpose.
Mister Neat’s
Formalwear
Mister Neat’s
Formalwear
Get your prom tuxedos from
Mister Neat’s Formalwear
at Flatiron Crossing and get
$40 off your rental.
Don’t forget to mention you’re
from Nederland Middle Senior High School.
Offer only good a Mr. Neats,
Flatiron Crossing, a proud sponsor of the
Nederland Pre-Prom Fashion Show.
Mister Neat’s
Formalwear
Mister Neat’s
Formalwear
Mister Neat’s
Formalwear
Mister Neat’s
Formalwear
$40 off for
Nederland Students!
$40 off for
Nederland Students!
$40 off for
Nederland Students!
$40 off for
Nederland Students!
$40 off for
Nederland Students!
$40 off for
Nederland Students!
Sunset Limos
Free Hour for Nederland Students!
Sunset Limos
Nederland students who rent from Sunset Limos for five hours get
the sixth hour free! Hourly rates on popular rentals:
10
14
16
20
24
24
10
14
16
20
24
24
Passenger Lincoln Town Cars
Passenger Escalades,Navigators
Passenger Hummers
Passenger Monster Truck (Bigfoot)
Passenger Party Bus
$75.00
$100.00
$150.00
$200.00
$225.00
$225.00
Passenger Hummers
Passenger Party Bus
$75.00
$100.00
$150.00
$200.00
$225.00
$225.00
All of the limousines will include an array of sodas and water.
Listed rates do not include fuel or chauffeur fees.
303-225-0994
303-225-0994
Sunset Limos
Sunset Limos
10
14
16
20
24
24
10
14
16
20
24
24
Passenger Hummers
Passenger Party Bus
$75.00
$100.00
$150.00
$200.00
$225.00
$225.00
Passenger Hummers
Passenger Party Bus
$75.00
$100.00
$150.00
$200.00
$225.00
$225.00
303-225-0994
303-225-0994
Sunset Limos
Sunset Limos
10
14
16
20
24
24
10
14
16
20
24
24
Passenger Hummers
Passenger Party Bus
$75.00
$100.00
$150.00
$200.00
$225.00
$225.00
Passenger Hummers
Passenger Party Bus
$75.00
$100.00
$150.00
$200.00
$225.00
$225.00
303-225-0994
303-225-0994
If your bracelet changes colors, your skin will burn,
so put on some sunscreen or cover up.
The beads on this bracelet are UV-sensitive, containing a pigment which changes color when
exposed to ultraviolet light from the sun or other UV source (such as tanning bed). There are two
types of ultraviolet light: UVA, which penetrate the deep layers of skin to create wrinkles, premature
aging and cancer and UVB, which are responsible for sunburns and skin cancer.

Introduction - Sun Safe Colorado at Home

Transcription

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