schneehoehen

feratelPanorama
See for yourself with
feratelPanorama live images.
TV PACKAGE
PUSH
MEDIA PACKAGE
PULL
Panorama TV
Homepage
Mobile/Apps
Smart TV
Partner portals
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The destination that is successful in advertising to guests is the one that presents
itself as authentic and media-compatible. feratel panorama guarantees you extensive
international distribution and a contemporary presence for your live images and
weather information.
The destination that is authentic, current and cutting edge, is the
transfer of the images from each camera location to the technical
one that presents itself to its guests live and media-compatible:
center in Pfarrwerfen. Here they are processed and made media-
whether on TV, on the Internet or on the mobile phone, a picture
compati-ble in order to be distributed to various media channels.
says more than a 1,000 words! feratel not only offers the neces-
The claim of feratel media technologies AG to technological lea-
sary know-how and latest technology, but also a wide distribution
dership in the field of live panorama images requires large invest-
network consisting of online and mobile channels and delivery to
ment in technology and manpower every year.
various partner broadcasters.
feratel live images offer a new dimension in marketing: using a
single tool you can reach both: those guests who are keen on new
media, as well as those seeking information using more traditional methods. Weather information/weather forecasts and live
rism websites, and they are also of great interest to TV audiences.
feratel recognized early on the potential of live images of destinations to attract visitors and significantly influenced this techno-
> Top quality in all marketing channels
> Millions of online viewers worldwide
14.3 million unique clients – 126.9 million page impressions*
> Millions of TV viewers in Europe
logy by investing heavily in this area. As a result, feratel covers
> Increase visitor traffic on your website
the entire range of services. The cameras specially developed for
> Increase user length of stay
each field of application ensure top quality live images. A feratel
> Popular content for digital signage information solutions
and for infochannels on local cable TV
service team professionally installs the camera and weather sta-
* ÖWA Statistics 2013
weather pictures are among the most relevant content on tou-
tion on-site. An extensive radio relay system provides seamless
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Media package
– your live images online
With the media package consisting of a state-of-the-art Web media player combined with a
broad media distribution network, feratel offers you a comprehensive and unique way to present
your images live to an audience of millions worldwide
Whether users are at home on the computer, on the Internet
portal pages, the presence of live images on a variety of Smart-
or using a Smartphone, the diversity of the feratel partner net-
phone apps and on set-top boxes and by means of Smart TV.
work provides your potential customers with live images from
The feratel media package ensures an unrivaled broad and
various channels. This is not only ensured by integration of
effective online presence for your live images. Increase the
the web media player on your destination website, but espe-
range by accessing the media package from feratel on an exclusi-
cially by the cooperation with our about 200 tourism partner
ve and unique distribution network.
Destination homepage
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Partner portals
Apps
Motor vehicle online
Web Media Player
offers attractive new opportunities to bring your panorama pic-
As a key component of the feratel media package, the feratel Web
tures to your guests because live weather images in broadcast
media player provides your users with tightly packaged relevant
quality are always of interest to viewers. In addition, with the app,
and interesting information about your region. In addition to the
viewers can easily and always get current weather information
current live stream and live images, with a click the user can find
from camera locations, including weather and snow conditions,
information about current weather data and forecasts, ski lifts
weather forecasts, contacts or news.
and slopes, and hotel offers on-site. The player history provides
a retrospective look at the pictures, streams and weather data
Smartphones
from the previous year. This gives the user a comprehensive, mul-
Regardless of the Smartphone operating system, feratel pano-
ti-layered impression of their destination. The feratel Web media
rama live images can be called up worldwide via apps (e.g.
player is more than just the view of a webcam picture – it is a
feratel.com App, feratel PanoramaTV, iSKI …) and on the mobile
contemporary communications and marketing tool!
website “feratel.com”. In addition to the live images – depending
on the destination –, the mobile phone user can also request snow
About 200 partner portals
conditions, skiable slopes, status of open lifts, half-pipes and
We ensure that your live images on the relevant tourism portals
snow parks, trail maps and weather data.
are optimally present. To do this, we stay in close contact with
about 200 high access Internet portals and work daily for our
customers to expand this network. Our partners include bergfex,
orf.at, Sneeuwhoogte, Österreich Werbung, Webcam Galore,
Holidayinfo.cz, Sielok.hu, Wetter.at, Skionline.pl, Schneehoehen.de
Smart TV
Enjoying live panorama pictures at any time of day on a TV in your
living room is no longer just a dream. With the media package, we
offer our customers a free add-on service to broadcast the panorama images via Smart TV. Your “on demand” panorama pictures
are available via our specially programmed TV app on the new generation of TVs and set-top boxes. As a new technology, Smart TV
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Smart TV
– the future of television
Smart TV puts your panorama on your guests’ TV screen at any time of day. This is possible with
the new TV standard – the fusion of Internet and TV – as well as feratel’s own developed application (app) for Panorama TV. As part of the feratel media package, we offer our customers the
broadcast of panorama images as a free add-on service.
Enjoying the well-known TV weather panorama at any time on
What should your guest expect?
the TV in the living room is no longer just a dream of the future.
With Smart TV, the apps form the central element of the TV menu.
TVs with Internet connections (Smart TV, Connected TV) are a
By pushing a button on the remote control, the TV picture dis-
fast-seller on the TV-set market. “On demand” panorama images
appears and the app gallery emerges. With the remote control,
are already available on partner channels (e.g. Bayerischer Rund-
your guest selects the app feratel Panorama TV and via a geo-
funk) and via specially programmed TV apps on the new genera-
graphically-based navigation can choose and enjoy the picture of
tion of TV sets and set-top boxes.
his choice. Some of the panorama pictures are already available
in full HD quality; viewers thus create their own unique viewing
Almost all the major TV manufacturers are involved in the Smart
experience on a big screen.
TV-set market. In future, there will hardly be a TV set without an
Internet connection. Just as mobile phones have become multifunctional Smartphones, TVs will be known as media centers.
Similar to Smartphone manufacturers, manufacturers of TVs and
set-top boxes offer various apps on their devices. These should be
considered separate from Hbb applications of television broadrange of apps. As with Smartphones, it is not just the hardware
that is crucial to the appeal of the product: the offered content
must be relevant to the visitors. For TV manufacturers it is there-
According to forecasts, in the next 5 years there will be about
500 million of connected devices in the world. 60 percent of all
televisions sold in Germany are already connected devices.*
fore important to offer many good apps for their smart TVs.
Smart TV
Television with Internet access.
As a new technology, Smart TV offers attractive new opportunities
Set-top box
Less sophisticated TV sets can be upgraded to a Smart TV with a so-called
set-top box.
to bring your panorama pictures to your guests because live weather images in broadcast quality are always of interest to viewers.
In addition, the app enables users to easily and always get current
weather information from camera locations, including weather
* Source: GfK Retail and Technology, by piece, September 2013
casters (Hybrid broadcast broadband TV) complementing this
HbbTV
Is comparable to teletext, but also includes images and videos in HD quality.
Every TV broadcaster has their own HbbTV channel.
and snow conditions, weather forecasts, contacts or news.
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Panorama TV
– a classic
Users who discover perfect slopes, sunny beaches or lively city life on television really fancy a
holiday. This is precisely why destinations across Europe use panorama cameras to successfully
promote their regions with stunning panoramas, current weather data and useful information.
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Fascinating moving images and current information in the leading
wind speed are recorded by a weather station and appear in the
medium of TV, draw visitors to your destination area. The classic
blue bar of the panorama picture with additional, individually de-
panorama TV is now an integral part of the tourism concept of
finable infor-mational texts – an Internet address for instance.
successful destinations. Panorama weather pictures from feratel
effectively convey to your guests the impression of a stunning
feratel has an extensive radio relay network. Thus images from
panorama, while simultaneously informing them of current local
the respective feratel panorama locations are transmitted to
weather conditions. The high familiarity with panorama weather
Pfarrwerfen, where they are made media-compatible and then
pictures cuts across all social classes and age groups – all target
prepared and transmitted to European partner broadcasters.
groups are present with feratel Panorama TV and it allows your
destination to speak for itself in an attractive and informative
way.
The medium of TV remains a growth medium. This is highlighted
by the long-term trend in the development of daily reach, which
continues to be at a very high level. Television is still in demand
and with the convergence of the Internet and TV (Smart TV), the
medium of television will be even more strongly positioned at the
center of interest. As a technical service provider, feratel produces panorama pictures for many public and private broadcasters
across Europe. These images are sent directly into your visitors’
living rooms. In Austria, Germany and German-speaking Switzer-
> High quality camera with sturdy weatherproof housing
> Pan/tilt system for horizontal and vertical movement
> Four programmable pan shots
land, tens of millions of TV viewers can be reached each month
> Suitable for outside temperatures from -30 to +50 °C
through panorama television. The special tilt swivel system with
> Controllable zoom lens
soft cornering and a controllable zoom lens enables you to look
> Display of informational texts and current weather data from a
central server, logo insertion
in all directions with the camera, so that the viewer enjoys a perfect all-round view. The sturdy weather-proof housing provides
> Easy text entry via an internet application
reliable protection in all weather conditions and even with severe
> Different texts and languages possible for different broadcasters
temperature changes. Data such as temperature, humidity and
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Other
media systems
feratel panorama images can also be played on local and cable channels and
digital signage systems.
In addition to broadcasting panorama weather images throug-
etc., directly from the mountain to the hotel room, to the base
hout Europe to public and private partners and worldwide dis-
station or the middle of a pedestrian zone. To produce the
tribution on the Internet or on the mobile phone, the panoramic
program (local or hotel-specific), feratel offers customized,
images can also be fed into info and cable channels, as well as
combined device and software equipment for your own
digital signage systems (panorama and banner). You can, for
“TV studio”. You can thus quickly and easily make your own pro-
example, provide your on-site guests with an extensive live
gram with feratel content and your own data.
weather service, supplemented by events, interesting news,
Cable TV local network
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Infoterminals
Digital signage
feratel MediaCam
Optimal quality for broadcasting your live moving images in all medias.
With a unique system,
the feratel MediaCam covers
three functions:
>Automatic recording of a camera pan as video in HDTV
resolution
>Automatic production of a high resolution panorama still
image (up to 360 °)
>Automatic recording of still images in defined positions in
HDTV resolution (hotspots)
Optional:
>External weather sensors
>360° panoramic view and vertical swivel range -40° to +35°
>Integrated scheduler for automatic content production
>Cylindric housing with camera and control electronics for
the outdoors, usable from -30 to +50 °C
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T E M P E R AT U R : 1 5 ° C
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15 KM/H NW
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2150 M
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LF 64 %
© MODELHART. AT
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Austria:
feratel media technologies AG
A-6020 Innsbruck, Maria-Theresien-Str. 8, Tel: +43 512 7280-0,
Fax: +43 512 7280 -1080, E-mail: [email protected], www.feratel.at
feratel media technologies AG
A-5452 Pfarrwerfen, Laubichl 60, Tel: +43 6468 8901-0,
Fax: +43 6468 8901-2674, E-mail: [email protected], www.feratel.at
Germany:
feratel media technologies GmbH
D-88605 Meßkirch, Meßkircher Str. 17/2, Tel: +49 7575 9210-0,
Fax: +49 7575 9210-92, E-mail: [email protected], www.feratel.de
Switzerland:
feratel Schweiz AG
CH-6343 Rotkreuz, Riedstrasse 1, Tel: +41 41 79950-50,
Fax: +41 41 79949-50, E-mail: [email protected], www.feratel.ch
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