PDF - Hello My Name Is

This pack provides ideas for ‘Hello my name
is…’ local campaigns.
This was used as input to a recorded WebEx in
preparation for a collective launch across more
than 70 NHS organisations on 2nd February
2015
© Optimise Limited 2015
Campaign Creator: Kate Granger
"I'm incredibly excited about bringing
#hellomynameis to Mid Yorkshire
Hospitals and even more excited about
the collaborative launch of the
campaign across the Listening into
Action network (and beyond).
I think the main messages from the
campaign about high quality
communication and always treating
our patients as people with respect
and dignity fit perfectly within the
Trust's core values. I really hope my
legacy will be exactly that, putting
compassionate practice right at the
heart of healthcare delivery every
single day."
KATE’S SHORT FILM SUPPORTING
THE COLLECTIVE LAUNCH IS
Host: Hannah Forbes
Co-Creator of Listening into Action (LiA)
[email protected]
07734 812644
Host: Gordon Forbes
Co-Creator of Listening into Action (LiA)
[email protected]
07734 812311
Technical Support: Sam Currie
Listening into Action (LiA) Social Media and Creative Marketing
[email protected]
07920 805054
70+ NHS organisations on board for collective launch on
2nd Feb*
Coventry and Warwick Partnership
South Devon Healthcare NHS FT
Mid Yorkshire Hospitals NHS Trust
NHS Trust
NHS Scotland
University Hospitals of Morecambe Bay NHS FT
Aintree
Hounslow & Richmond Community Healthcare NHS
TrustUniversity Hospital NHS FT James Paget University Hospitals NHS FT
St George's Healthcare NHS Trust
Pennine Acute Hospitals NHS Trust
Bridgewater Community Healthcare NHS FT
Portsmouth
Hospitals
NHS
Trust
Milton Keynes Hospital NHS FT
The Rotherham NHS FT
Leicestershire Partnership NHS Trust The Leeds Teaching Hospitals NHS Trust
North Staffordshire Combined Healthcare NHS Trust
East Sussex Healthcare NHS Trust
Derbyshire Healthcare NHS FT
Northern Devon Healthcare NHS Trust
Berkshire
Healthcare
NHS
FT
Somerset Partnership NHS FT
Manchester Mental Health and Social Care Trust
Worcestershire Acute Hospitals NHS Epsom & St Helier University Hospitals
Isle of Wight NHS Trust
Trust
NHS Trust
Gloucestershire Care Services NHS Trust
County Durham and Darlington NHS FT
City Hospitals Sunderland NHS FT
Southport and Ormskirk NHS Trust
Derbyshire Community Health
Bedford Hospital NHS Trust
Cumbria Partnership NHS FT
Services NHS Trust
Cheshire and Wirral Partnership NHS FT
East Midlands Ambulance NHS Trust
Cambridge University Hospitals NHS Hertfordshire Partnership University NHS
Liverpool Community Health NHS Trust
FT
FT
United Lincolnshire Hospitals NHS Trust
Liverpool Women’s NHS FT
West Suffolk NHS FT
Hull and East Yorkshire Hospitals NHS Trust
Royal Berkshire NHS FT
Northampton General Hospital NHS Trust
University Hospitals of Leicester NHS Trust
Peterborough & Stamford Hospitals Shropshire Community Health NHS Trust
Croydon Health Services NHS Trust
NHS FT
Humber NHS FT
South West London & St George's Mh NHS Trust
Poole Hospital NHS FT
Sussex Community NHS Trust
Taunton and Somerset NHS FT
Royal Free London NHS FT
Northumbria Healthcare NHS FT
Sussex Partnership NHS FT
Central
London
Community
Health
NHS Highland
Devon Partnership NHS Trust
NHS Trust
Countess of Chester Hospital NHS FT
Birmingham and Solihull MH NHS FT
West Hertfordshire Hospitals NHS Trust
Guy's & St Thomas' NHS FT
Barnet, Enfield & Haringey MH NHS Trust
Southend University Hospital NHS FT
Wirral Community NHS Trust
Hertfordshire Community NHS Trust
Royal United Hospitals Bath NHS FT
North Tees and Hartlepool NHS FT
Dudley & Walsall MH Partnership NHS
* List @ 22nd Jan 2015 Trust
© Optimise Limited 2015
Bradford District Care NHS Trust
Listening into Action (LiA)®
• LiA is the leading approach to
staff engagement in the NHS
• 50+ Trusts have started their
journey towards a
fundamental shift in the past
3 years
• All about staff leading change
• Impact on patient care and
how staff feel is measurable
• ‘Hello my name is…’ fits with
staff feedback at LiA Big
Conversations
• Kate Granger is working at
Mid Yorkshire Hospitals - an
LiA Trust
• Made sense to leverage the
LiA network – and beyond – to
boost the campaign and
share ideas
For more info see:
www.listeningintoaction.co.uk
© Optimise Limited 2015
Listening into Action (LiA)® - list of National Pioneers
since May 2012
WAVE 7 (September 2014)
WAVE 3 (March 2013)
Sheffield Teaching Hospitals NHS FT
Portsmouth Hospitals NHS Trust
University Hospitals of Morecambe Bay NHS FT SW London & St George's MH Trust
Hounslow & Richmond Community Healthcare NHS
St George's
Trust Healthcare NHS Trust
Bridgewater Community Healthcare NHS Trust Barnet, Enfield & Haringey MH NHS Trust
Birmingham and Solihull MH NHS FT
WAVE 6 (June 2014)
East of England Ambulance NHS Trust
Mid Yorkshire Hospitals NHS Trust
University Hospitals of Leicester NHS Trust
The Rotherham NHS Foundation Trust
Mersey Care NHS Trust
North Staffordshire Combined Healthcare NHS Trust
London Ambulance Service NHS Trust
Northern Devon Healthcare NHS Trust
Devon Partnership NHS Trust
Manchester Mental Health and Social Care Trust
Isle of Wight NHS Trust
WAVE 2 (September 2012)
Berkshire Healthcare NHS FT
WAVE 5 (January 2014)
Croydon Health Services NHS Trust
Gloucestershire Care Services NHS Trust
Coventry and Warwick Partnership NHS Tru
Cumbria Partnership NHS FT
East Cheshire NHS Trust
Burton Hospitals NHS FT
Aintree University Hospital NHS FT
East Midlands Ambulance NHS Trust
The Royal Liverpool University Hospitals N
Liverpool Community Health NHS Trust
Wirral University Teaching Hospital NHS FT
Heatherwood & Wexham Park Hospitals NHS FT
WAVE 1 (May 2012)
WAVE 4 (May 2013)
Hull and East Yorkshire Hospitals NHS Trus
United Lincolnshire Hospitals NHSPennine
Trust
Acute Hospitals NHS Trust
Southport and Ormskirk NHS TrustWrightington, Wigan & Leigh NHS FT
Leicestershire Partnership NHS Trust
Kettering General Hospital NHS FT
Northampton General Hospital NHS Trust
Oxford University Hospitals NHS Trust
Medway NHS FT
East Sussex Healthcare NHS Trust
St
Royal Cornwall Hospitals NHS Trust
Taunton and Somerset NHS FT
© Optimise Limited 2015
Plus 8 Early Adopter Trusts and 50+
pilot sites
3 types of LiA ‘action’
Quick Wins
to show we
mean it and
build belief
© Optimise Limited 2015
Enabling Our
People
Schemes to
‘unblock the
way’ for staff
Pioneering
frontline teams
to improve care
for patients
Some good campaign principles
Go where the energy
is – base it on ‘pull’
rather than ‘push’
‘Be the change you
want to see’ – do it
yourself and others
will follow
Make it easy – give
staff the means to
make a pledge
Reinforce good
behaviour – make
people feel proud
about it
Link it to culture
change – this should
bring Trust values to
life
Build momentum –
use pledges to ‘fuel
the spread’
Embed it – get it out
there, keep it out
there, don’t let it go,
build the habit
© Optimise Limited 2015
Variety of campaign tactics
© Optimise Limited 2015
Example materials and ideas
#Hello my name is… website
http://hellomynameis.org.u
Films made by and about Kate
Trust film to raise awareness
Trust film to raise awareness
‘How to pledge’ posters
‘How to pledge’ posters
‘How to pledge’ posters
Slide templates for widespread, regular use
Slide templates for widespread, regular use
Champions to build awareness and support spread
Local poster campaign
Local poster campaign
Pledge wall
Name badges
Lanyards and badges
Orders via the website
Pledge posters
Individuals and teams submit pledge photos
Ward boards and obs charts
Ward boards and obs charts
Intranet
Screen savers
Email footers
Leaders’ blog/communication
Twitter chat #hellomynameis
HSJ article with Kate’s input about collective launch on
21st Jan
Insight from 3 Trusts at different stages:
These Trusts have kindly offered to share access to their materials for use by others.
Contacts are:
Furthest ahead
Suzanne Breen
Communications
Manager
0113 2066494
[email protected]
t
A few months in
Deborah Blackwood
Assistant Director of
Nursing
07747 457413
[email protected]
hs.uk
Just launching
Martin West
LiA Lead
01924 543152 (ex 53152)
[email protected]
s.uk
Martin West
Listening into Action (LiA) Coordinator
The Mid Yorkshire Hospitals NHS Trust
#HELLOMYNAMEIS LAUNCHED AT
OUR HOSPITALS IN JULY 2014
St James’s University Hospital, Leeds General Infirmary, Chapel Allerton Hospital, Leeds Dental Institute,
Wharfedale Hospital, Seacroft Hospital
Here are just some of our 7,000
staff who have signed up to
#Hellomynameis
WHAT DID WE DO?
• MADE A SUCCESSFUL BID OUR CHARITABLE FOUNDATION
TO FUND ‘HELLOMYNAMEIS BADGES FOR OUR 15,000
STAFF
• HELD AWARENESS RAISING EVENTS ACROSS OUR
HOSPITALS (WE WERE LUCKY ENOUGH TO HAVE KATE
HERE TO TELL HER STORY IN PERSON!)
- 3 THREE HOUR-LONG OPEN EVENTS
- NURSING & MIDWIFERY CONFERENCE
• RECRUITED #HELLOMYNAMEIS CHAMPIONS TO HELP US
WITH THE PRACTICALITIES OF THE CAMPAIGN
• SUMMARISED WHAT THE CAMPAIGN MEANS TO OUR STAFF
AND PRODUCED A LEAFLET
……SHARED THIS FAR AND WIDE
• CREATED AN INTRANET PAGE THAT PEOPLE CAN GO TO
FOR ALL THE #HELLOMYNAMEIS INFORMATION THEY
NEED
• OUR CHIEF EXECUTIVE AND EXECUTIVE TEAM SUPPORT
THE CAMPAIGN AT EVERY GIVEN OPPORTUNITY
• COMMS TEAM REGULARLY PROMOTE IT IN ALL OUR
CHANNELS
• LINKED THE CAMPAIGN WITH OUR VALUES
• SHARED OUR GOOD NEWS WITH LOCAL MEDIA
• AND ON ……..
…… SOCIAL MEDIA
• ENCOURAGED PEOPLE TO TAKE A #HELLOMYNAMEIS PHOTO –
ALONE OR IN THEIR TEAMS AND SEND TO US/POST ON TWITTER
• OVER 700 PEOPLE DID THIS! INCLUDING THOSE WHO CAME TO
VISIT OUR HOSPITALS …
Our Chief Exec
- Julian Hartley
HRH Sophie Countess of Wessex
Our Chief Nurse –
Suzanne Hinchliffe
Kate and the team on Ward J27
“THANK YOU KATE YOU’VE BEEN AN INSPIRATION TO
US IN LEEDS”
Kate at our Nursing & Midwifery Conference in 2014
Questions
Launch Day on 2nd
February
National announcement one week prior
COPY WILL BE SENT TO ALL PARTICIPATING TRUSTS
Local announcement on the day
‘STARTER FOR 10’ WILL BE SENT TO ALL PARTICIPATING TRUSTS
WebEx 2 to compare notes mid-March
THANK YOU TO ALL PARTICPATING ORGANISATIONS
For further information please contact:
Hannah Forbes
Co-Creator of Listening into Action (LiA)
[email protected]
07734 812644