Robert Jerome - Arena International

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Robert Jerome - Arena International
Beyond Borders
Strategies for successful international project management
Presented by:
Robert Jérôme
President- 360 VOX
Developments
LEAF International Conference 2013
Berlin, Germany
October 17th, 2013
THE 360 VOX DIFFERENCE
360 VOX is a global real estate development,
operations and investment company focused on the
mixed-use, hospitality and lifestyle residential sectors.
Through our integrated service platforms, global
expertise and luxury brands, we have been able to create
sustainable long-term value on each and every project.
Our services include:
Development Management
Resort & Urban Master Planning
Construction Management
Hospitality Management
Spa & Wellness Management
Golf Management
Asset Management
Real Estate Sales (Sotheby’s International Realty
Canada)
• Real Estate Project Marketing
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Integrated Service
Platform
Development
Operations
Real Estate
Services
CAREER PATH
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Graduated from the University of Montreal (Canada) in
Architecture
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Member of the Order of Architects of Quebec, Canada
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Worked in the field of Development Architecture for
18 years. Led to a career in residential development,
construction management and as a legal expert for
construction and contractual issues.
•
VP of Real Estate Development at Tremblant Resort
(Québec, Canada)
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Senior VP of Intrawest Placemaking
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President of Intrawest Europe
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Co-founder of 360 VOX in 2008
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President of 360 VOX Developments
CORPORATION REQUIREMENTS
To enter into the international real estate market a
corporation must have:
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Partners: prepared to invest time and capital
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Specific Expertise: strong and distinctive
knowledge
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Selected Leaders: mature and willing to play
the role
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High Quality Connectors: global and local
LEADERSHIP QUALIFICATIONS
A corporation’s leader must:
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Have a chameleon character
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Act as a local and be respectful of the local culture
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Listen more than talk
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Be in harmony with their corporation and their
personal environment
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Be generous with their time
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Be humble
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Have an entrepreneurial character
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Believe in themselves to be able to cope with “I don’t
know what I don’t know”
INTERNATIONAL CHALLENGES
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New Environments = New Risks
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Pushed outside of your comfort zone
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Good judgement and wisdom is needed to
survive and succeed
Communication Barriers
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Language: What was simple becomes more
difficult
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Be Careful: Things get lost in translation
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Quickly integrating and learning the culture. Real
estate development is always connected to users
and investors. (i.e. humans living in their particular
environment)
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Being well supported legally and administratively to
be able to support the project and protect the
corporation’s interest.
UNIVERSAL VALUES
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All people want to experience positive
memorable moments with family, friends or
colleagues.
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Our role as international developers/planners is
to optimize people’s experience with projects
that will energize them and allow such positive
memorable moments.
GLOBAL TRENDS IN INTERNATIONAL
RESORT DEVELOPMENTS
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Guest visitors and purchasers are better educated
and are looking for authenticity. They are seeking
a learning experience of the local/national culture.
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No more “Beach Potato / All You Can Eat” type of
package
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Seeking a healthy balance between physical and
intellectual well-being
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Wanting to escape from everyday life
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Gap appearing between privileged and wealthy
clientele who can experience a global optimal
experience and the less affluent clientele with
limited resources
IMPACT ON PRODUCT
Fact
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The consumer/purchasers and the visitors are flooded
with multiple offers on an international level
Consequence
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You have to distinguish yourself with iconic and highquality projects
MANAGING THE DEVELOPMENT PROCESS VS
THE CREATION OF A DISTINCTIVE PROJECT
Three important phases:
1. Envisioning Process
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Social, Economic, Physical Context Analysis
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Site Analysis
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Vision Statement
2. Master Planning
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Residential/Hospitality, Commercial, and
Amenities Master Plan
3. Economic Analysis
GO OR NO GO ?
PROJECT SELECTION CRITERIAS
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Quality of site features
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Quality of the contemplated concept
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Quality of the partners involved
CONCLUSION :
A MORE PERSONAL NOTE
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Beyond the corporation’s exposure and success…
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Beyond the self satisfying feeling for the successful leader…
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The most rewarding achievement is the life experience that the leader provides to
their family.
IF YOU HAVE THE DESIRE FOR IT… GO FOR IT!
IF YOU DON’T, YOU WILL REGRET IT LONGER THAN THE SUFFERING OF EXPERIENCING
THAT THIS WAS NOT FOR YOU.
Thanks!
Robert Jérôme

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